{"version":"1.0.0","segments":[{"speaker":"Cory Connors","startTime":0.0,"endTime":1.93,"body":"Welcome"},{"speaker":"Cory Connors","startTime":0.0,"endTime":1.93,"body":"to Sustainable Packaging"},{"speaker":"Cory Connors","startTime":1.93,"endTime":3.07,"body":"with Cory  Connors."},{"speaker":"Brodie Vander Dussen","startTime":3.75,"endTime":5.05,"body":"And Brodie Vander Dussen"},{"speaker":"Brodie Vander Dussen","startTime":5.539,"endTime":7.1,"body":"."},{"speaker":"Brodie Vander Dussen","startTime":5.539,"endTime":7.1,"body":"Cory Connors: We are"},{"speaker":"Brodie Vander Dussen","startTime":7.1,"endTime":10.44,"body":"Tom Szaky , our friend of"},{"speaker":"Brodie Vander Dussen","startTime":7.1,"endTime":10.44,"body":"the show, a true icon in"},{"speaker":"Brodie Vander Dussen","startTime":10.44,"endTime":13.83,"body":"the industry, the CEO of"},{"speaker":"Brodie Vander Dussen","startTime":10.44,"endTime":13.83,"body":"TerraCycle on today again."},{"speaker":"Brodie Vander 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everything as"},{"speaker":"Tom Szaky","startTime":96.108,"endTime":97.498,"body":"simple as a baby food pouch."},{"speaker":"Tom Szaky","startTime":98.148,"endTime":101.494,"body":"Then we focus on how do we get"},{"speaker":"Tom Szaky","startTime":98.148,"endTime":101.494,"body":"unique waste streams back into"},{"speaker":"Tom Szaky","startTime":101.524,"endTime":104.194,"body":"products so they don't just go"},{"speaker":"Tom Szaky","startTime":101.524,"endTime":104.194,"body":"into downstream applications,"},{"speaker":"Tom Szaky","startTime":104.194,"endTime":107.384,"body":"but ideally back closed loop,"},{"speaker":"Tom Szaky","startTime":104.194,"endTime":107.384,"body":"whether it's with pilot the"},{"speaker":"Tom Szaky","startTime":107.384,"endTime":110.344,"body":"world's first pen from use pens"},{"speaker":"Tom Szaky","startTime":107.384,"endTime":110.344,"body":"or with asics a shoe made from"},{"speaker":"Tom Szaky","startTime":110.344,"endTime":111.494,"body":"shoes, 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this new"},{"speaker":"Cory Connors","startTime":153.976,"endTime":157.596,"body":"administration in the USA may"},{"speaker":"Cory Connors","startTime":153.976,"endTime":157.596,"body":"change some things, and there's"},{"speaker":"Cory Connors","startTime":157.596,"endTime":162.206,"body":"a lot of concern that it may set"},{"speaker":"Cory Connors","startTime":157.596,"endTime":162.206,"body":"some of the initiatives back."},{"speaker":"Cory Connors","startTime":162.306,"endTime":164.926,"body":"but I think you had a really"},{"speaker":"Cory Connors","startTime":162.306,"endTime":164.926,"body":"positive outlook on it, and"},{"speaker":"Cory Connors","startTime":164.936,"endTime":166.106,"body":"I want to talk about that."},{"speaker":"Cory Connors","startTime":166.126,"endTime":167.906,"body":"Can you tell us your"},{"speaker":"Cory Connors","startTime":166.126,"endTime":167.906,"body":"thoughts on that?"},{"speaker":"Tom Szaky","startTime":168.386,"endTime":169.886,"body":"What's 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Szaky","startTime":180.346,"endTime":180.546,"body":"S."},{"speaker":"Tom Szaky","startTime":180.546,"endTime":183.016,"body":"and Europe, basically moving"},{"speaker":"Tom Szaky","startTime":180.546,"endTime":183.016,"body":"forward on more regulation,"},{"speaker":"Tom Szaky","startTime":183.036,"endTime":185.406,"body":"and mandating effectively"},{"speaker":"Tom Szaky","startTime":183.036,"endTime":185.406,"body":"circular economy practices."},{"speaker":"Tom Szaky","startTime":185.406,"endTime":188.166,"body":"We saw during the Biden"},{"speaker":"Tom Szaky","startTime":185.406,"endTime":188.166,"body":"administration, the rollout"},{"speaker":"Tom Szaky","startTime":188.166,"endTime":188.846,"body":"of EPR starting in the U."},{"speaker":"Tom Szaky","startTime":188.846,"endTime":188.976,"body":"S."},{"speaker":"Tom Szaky","startTime":188.986,"endTime":190.076,"body":"state by state and so on."},{"speaker":"Tom Szaky","startTime":190.801,"endTime":192.721,"body":"What's really 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forth."},{"speaker":"Tom Szaky","startTime":206.281,"endTime":208.761,"body":"On the other side in Europe,"},{"speaker":"Tom Szaky","startTime":206.281,"endTime":208.761,"body":"we're seeing hyper regulation"},{"speaker":"Tom Szaky","startTime":208.761,"endTime":211.901,"body":"coming, with big new"},{"speaker":"Tom Szaky","startTime":208.761,"endTime":211.901,"body":"regulations around circular"},{"speaker":"Tom Szaky","startTime":211.901,"endTime":215.181,"body":"economy and sustainability,"},{"speaker":"Tom Szaky","startTime":211.901,"endTime":215.181,"body":"the Green New Deal, PPRW,"},{"speaker":"Tom Szaky","startTime":215.241,"endTime":216.351,"body":"many other such examples."},{"speaker":"Tom Szaky","startTime":216.351,"endTime":218.261,"body":"Then we have the global"},{"speaker":"Tom Szaky","startTime":216.351,"endTime":218.261,"body":"overlay of what may happen."},{"speaker":"Tom Szaky","startTime":218.611,"endTime":219.041,"body":"in the I."},{"speaker":"Tom 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Szaky","startTime":340.301,"endTime":341.051,"body":"we're seeing in Europe."},{"speaker":"Tom Szaky","startTime":341.781,"endTime":344.941,"body":"And then the inverse is true"},{"speaker":"Tom Szaky","startTime":341.781,"endTime":344.941,"body":"when, companies see that the"},{"speaker":"Tom Szaky","startTime":344.941,"endTime":349.231,"body":"government will do nothing or do"},{"speaker":"Tom Szaky","startTime":344.941,"endTime":349.231,"body":"even negative like deregulate,"},{"speaker":"Tom Szaky","startTime":349.311,"endTime":352.251,"body":"dare I say, like eliminate the"},{"speaker":"Tom Szaky","startTime":349.311,"endTime":352.251,"body":"EPA or some, horrible decisions."},{"speaker":"Tom Szaky","startTime":352.891,"endTime":353.921,"body":"Then they go, wait a minute."},{"speaker":"Tom Szaky","startTime":354.231,"endTime":356.801,"body":"We don't just look"},{"speaker":"Tom Szaky","startTime":354.231,"endTime":356.801,"body":"at our business as U."},{"speaker":"Tom Szaky","startTime":356.801,"endTime":356.981,"body":"S."},{"speaker":"Tom Szaky","startTime":356.981,"endTime":357.886,"body":"for four years."},{"speaker":"Tom Szaky","startTime":358.296,"endTime":361.476,"body":"We are a global company looking"},{"speaker":"Tom Szaky","startTime":358.296,"endTime":361.476,"body":"with much longer horizons."},{"speaker":"Tom Szaky","startTime":361.486,"endTime":363.666,"body":"We are going to be the ones"},{"speaker":"Tom Szaky","startTime":361.486,"endTime":363.666,"body":"who have to voluntarily act"},{"speaker":"Tom Szaky","startTime":363.666,"endTime":364.676,"body":"because no one else will."},{"speaker":"Tom Szaky","startTime":364.936,"endTime":368.456,"body":"And so voluntary action goes"},{"speaker":"Tom Szaky","startTime":364.936,"endTime":368.456,"body":"up in a very measurable way."},{"speaker":"Tom Szaky","startTime":369.026,"endTime":370.096,"body":"And there's something"},{"speaker":"Tom Szaky","startTime":369.026,"endTime":370.096,"body":"interesting with the"},{"speaker":"Tom Szaky","startTime":370.096,"endTime":370.916,"body":"silver lining there."},{"speaker":"Tom Szaky","startTime":370.926,"endTime":373.276,"body":"So, the punchline to this"},{"speaker":"Tom Szaky","startTime":370.926,"endTime":373.276,"body":"is not to say it's a good"},{"speaker":"Tom Szaky","startTime":373.276,"endTime":375.486,"body":"thing, because regulation"},{"speaker":"Tom Szaky","startTime":373.276,"endTime":375.486,"body":"is critically important."},{"speaker":"Tom Szaky","startTime":375.486,"endTime":377.106,"body":"And I don't think anyone's"},{"speaker":"Tom Szaky","startTime":375.486,"endTime":377.106,"body":"really pleased with,"},{"speaker":"Tom Szaky","startTime":377.156,"endTime":379.236,"body":"you Busan for the INC."},{"speaker":"Tom Szaky","startTime":379.486,"endTime":381.906,"body":"We need this regulatory,"},{"speaker":"Tom Szaky","startTime":379.486,"endTime":381.906,"body":"work to occur."},{"speaker":"Tom Szaky","startTime":382.476,"endTime":385.626,"body":"But If you want to create,"},{"speaker":"Tom Szaky","startTime":382.476,"endTime":385.626,"body":"movement, especially in the"},{"speaker":"Tom Szaky","startTime":385.626,"endTime":388.436,"body":"U S especially what's coming"},{"speaker":"Tom Szaky","startTime":385.626,"endTime":388.436,"body":"over the next four years."},{"speaker":"Tom Szaky","startTime":388.886,"endTime":391.526,"body":"There's a lot of potential"},{"speaker":"Tom Szaky","startTime":388.886,"endTime":391.526,"body":"appetite for voluntary action,"},{"speaker":"Tom Szaky","startTime":391.886,"endTime":394.986,"body":"especially from companies"},{"speaker":"Tom Szaky","startTime":391.886,"endTime":394.986,"body":"that have a horizon beyond one"},{"speaker":"Tom Szaky","startTime":394.986,"endTime":396.536,"body":"country and beyond four years."},{"speaker":"Cory Connors","startTime":396.786,"endTime":397.856,"body":"Yeah,"},{"speaker":"Cory Connors","startTime":396.786,"endTime":397.856,"body":"really well said."},{"speaker":"Cory Connors","startTime":398.386,"endTime":399.316,"body":"And I think you're right."},{"speaker":"Cory Connors","startTime":399.416,"endTime":402.336,"body":"Everyone, well, in our"},{"speaker":"Cory Connors","startTime":399.416,"endTime":402.336,"body":"industry, our green collar"},{"speaker":"Cory Connors","startTime":402.336,"endTime":404.746,"body":"friends are very, disappointed."},{"speaker":"Cory Connors","startTime":404.866,"endTime":409.312,"body":"by these, recent developments"},{"speaker":"Cory Connors","startTime":404.866,"endTime":409.312,"body":"in administration and, that"},{"speaker":"Cory Connors","startTime":409.332,"endTime":414.002,"body":"debacle in Korea, it's time to"},{"speaker":"Cory Connors","startTime":409.332,"endTime":414.002,"body":"make some positive changes and"},{"speaker":"Cory Connors","startTime":414.002,"endTime":415.922,"body":"to take some positive actions."},{"speaker":"Cory Connors","startTime":416.372,"endTime":418.782,"body":"And I think when you're"},{"speaker":"Cory Connors","startTime":416.372,"endTime":418.782,"body":"exactly right, when you"},{"speaker":"Cory Connors","startTime":418.782,"endTime":421.802,"body":"say that companies see"},{"speaker":"Cory Connors","startTime":418.782,"endTime":421.802,"body":"that, the governments"},{"speaker":"Cory Connors","startTime":421.802,"endTime":424.692,"body":"and the municipalities"},{"speaker":"Cory Connors","startTime":421.802,"endTime":424.692,"body":"and the administrations"},{"speaker":"Cory Connors","startTime":424.692,"endTime":426.952,"body":"and the NGOs are not."},{"speaker":"Cory Connors","startTime":427.442,"endTime":429.132,"body":"coming together"},{"speaker":"Cory Connors","startTime":427.442,"endTime":429.132,"body":"the way we hoped."},{"speaker":"Cory 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I think, look in every,"},{"speaker":"Tom Szaky","startTime":443.262,"endTime":446.522,"body":"we always talk about, what"},{"speaker":"Tom Szaky","startTime":446.532,"endTime":447.402,"body":"action should be taken."},{"speaker":"Tom Szaky","startTime":447.402,"endTime":449.502,"body":"Is it the consumer voting"},{"speaker":"Tom Szaky","startTime":447.402,"endTime":449.502,"body":"better with their money?"},{"speaker":"Tom Szaky","startTime":449.502,"endTime":450.852,"body":"Is it, regulation?"},{"speaker":"Tom Szaky","startTime":451.172,"endTime":452.282,"body":"Is it voluntary action?"},{"speaker":"Tom Szaky","startTime":452.282,"endTime":455.672,"body":"the answer is all of the above"},{"speaker":"Tom Szaky","startTime":452.282,"endTime":455.672,"body":"and the way we try to react"},{"speaker":"Tom Szaky","startTime":455.672,"endTime":457.592,"body":"as a company who operates"},{"speaker":"Tom Szaky","startTime":455.672,"endTime":457.592,"body":"in all these countries."},{"speaker":"Tom Szaky","startTime":457.602,"endTime":459.412,"body":"So we see different"},{"speaker":"Tom Szaky","startTime":457.602,"endTime":459.412,"body":"tensions always in different"},{"speaker":"Tom Szaky","startTime":459.422,"endTime":460.482,"body":"times, hype, Europe."},{"speaker":"Tom Szaky","startTime":460.642,"endTime":465.902,"body":"We're facing hyper regulation,"},{"speaker":"Tom Szaky","startTime":460.642,"endTime":465.902,"body":"us big deregulation is this is"},{"speaker":"Tom Szaky","startTime":465.902,"endTime":467.332,"body":"how the chess pieces are moving."},{"speaker":"Tom Szaky","startTime":467.602,"endTime":468.702,"body":"And how do you adapt?"},{"speaker":"Tom Szaky","startTime":469.342,"endTime":472.972,"body":"So, for example, as a voluntary,"},{"speaker":"Tom Szaky","startTime":469.342,"endTime":472.972,"body":"responsibility, service like"},{"speaker":"Tom Szaky","startTime":472.972,"endTime":477.522,"body":"TerraCycle, in a environment of,"},{"speaker":"Tom Szaky","startTime":472.972,"endTime":477.522,"body":"of hyper deregulation in the U."},{"speaker":"Tom Szaky","startTime":477.522,"endTime":479.602,"body":"S., we think, there's a big"},{"speaker":"Tom Szaky","startTime":477.522,"endTime":479.602,"body":"boost that comes, as we just"},{"speaker":"Tom Szaky","startTime":479.602,"endTime":482.732,"body":"already talked about, but what"},{"speaker":"Tom Szaky","startTime":479.602,"endTime":482.732,"body":"do you do in a regulation, in"},{"speaker":"Tom Szaky","startTime":482.792,"endTime":485.162,"body":"a hyper regulation environment"},{"speaker":"Tom Szaky","startTime":482.792,"endTime":485.162,"body":"where we hear producers"},{"speaker":"Tom Szaky","startTime":485.162,"endTime":489.772,"body":"saying, Oh, my God, I am Super"},{"speaker":"Tom Szaky","startTime":485.162,"endTime":489.772,"body":"concerned about doing anything"},{"speaker":"Tom Szaky","startTime":489.772,"endTime":492.522,"body":"voluntary in the environmental"},{"speaker":"Tom Szaky","startTime":489.772,"endTime":492.522,"body":"space because my entire"},{"speaker":"Tom Szaky","startTime":492.522,"endTime":495.672,"body":"sustainability department has"},{"speaker":"Tom Szaky","startTime":492.522,"endTime":495.672,"body":"become a paperwork department."},{"speaker":"Tom Szaky","startTime":495.732,"endTime":498.552,"body":"Just complying with regulation"},{"speaker":"Tom Szaky","startTime":495.732,"endTime":498.552,"body":"is what all of our staff"},{"speaker":"Tom Szaky","startTime":498.552,"endTime":499.452,"body":"have been directed to."},{"speaker":"Tom Szaky","startTime":499.452,"endTime":500.442,"body":"So we have no bandwidth."},{"speaker":"Tom Szaky","startTime":501.337,"endTime":504.497,"body":"And we're very scared"},{"speaker":"Tom Szaky","startTime":501.337,"endTime":504.497,"body":"that, will be fined."},{"speaker":"Tom Szaky","startTime":504.507,"endTime":507.327,"body":"or, by making a green claim or"},{"speaker":"Tom Szaky","startTime":504.507,"endTime":507.327,"body":"sued by making a green claim."},{"speaker":"Tom Szaky","startTime":507.327,"endTime":510.107,"body":"So we're seeing in Europe,"},{"speaker":"Tom Szaky","startTime":507.327,"endTime":510.107,"body":"especially huge retreat from"},{"speaker":"Tom Szaky","startTime":510.107,"endTime":511.667,"body":"almost any voluntary action."},{"speaker":"Tom Szaky","startTime":511.677,"endTime":513.197,"body":"How do you work in"},{"speaker":"Tom Szaky","startTime":511.677,"endTime":513.197,"body":"that environment?"},{"speaker":"Tom Szaky","startTime":513.197,"endTime":516.717,"body":"And there I think it's about,"},{"speaker":"Tom Szaky","startTime":513.197,"endTime":516.717,"body":"really thinking about what"},{"speaker":"Tom Szaky","startTime":516.717,"endTime":519.287,"body":"is the other value that your"},{"speaker":"Tom Szaky","startTime":516.717,"endTime":519.287,"body":"service and sustainability"},{"speaker":"Tom 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Szaky","startTime":532.807,"endTime":537.047,"body":"you removed all of the"},{"speaker":"Tom Szaky","startTime":537.047,"endTime":538.527,"body":"sustainability benefit from it?"},{"speaker":"Tom Szaky","startTime":538.667,"endTime":540.877,"body":"That's a really interesting"},{"speaker":"Tom Szaky","startTime":538.667,"endTime":540.877,"body":"test to test for."},{"speaker":"Tom Szaky","startTime":541.207,"endTime":543.277,"body":"Is it proving other"},{"speaker":"Tom Szaky","startTime":541.207,"endTime":543.277,"body":"forms of value?"},{"speaker":"Tom Szaky","startTime":543.277,"endTime":545.807,"body":"A simple example in recycling,"},{"speaker":"Tom Szaky","startTime":543.277,"endTime":545.807,"body":"just so this is not esoteric,"},{"speaker":"Tom Szaky","startTime":545.807,"endTime":549.217,"body":"would be if a store does in"},{"speaker":"Tom Szaky","startTime":545.807,"endTime":549.217,"body":"store recycling, beyond the"},{"speaker":"Tom Szaky","startTime":549.217,"endTime":551.177,"body":"environmental benefit of"},{"speaker":"Tom Szaky","startTime":549.217,"endTime":551.177,"body":"all that stuff that they're"},{"speaker":"Tom Szaky","startTime":551.177,"endTime":552.667,"body":"collecting being recycled,"},{"speaker":"Tom Szaky","startTime":551.177,"endTime":552.667,"body":"they're also getting a"},{"speaker":"Tom Szaky","startTime":552.667,"endTime":553.677,"body":"lot of new foot traffic."},{"speaker":"Tom Szaky","startTime":554.142,"endTime":558.832,"body":"So can that new foot traffic"},{"speaker":"Tom Szaky","startTime":554.142,"endTime":558.832,"body":"justify the investment into"},{"speaker":"Tom Szaky","startTime":558.832,"endTime":561.472,"body":"the program if you divorce"},{"speaker":"Tom Szaky","startTime":558.832,"endTime":561.472,"body":"the entire sustainability"},{"speaker":"Tom Szaky","startTime":561.472,"endTime":562.582,"body":"credentials to zero?"},{"speaker":"Tom Szaky","startTime":562.862,"endTime":565.272,"body":"That starts becoming"},{"speaker":"Tom Szaky","startTime":562.862,"endTime":565.272,"body":"interesting ways to deal with"},{"speaker":"Tom Szaky","startTime":565.282,"endTime":566.162,"body":"these types of questions."},{"speaker":"Brodie Vander Dussen","startTime":566.462,"endTime":569.172,"body":"I love"},{"speaker":"Brodie Vander Dussen","startTime":566.462,"endTime":569.172,"body":"that litmus test almost, the"},{"speaker":"Brodie Vander Dussen","startTime":569.172,"endTime":574.212,"body":"standard of if it's truly"},{"speaker":"Brodie Vander Dussen","startTime":569.172,"endTime":574.212,"body":"workable, sustainable, in the"},{"speaker":"Brodie Vander Dussen","startTime":574.212,"endTime":575.922,"body":"long run, is it achievable?"},{"speaker":"Brodie Vander Dussen","startTime":576.202,"endTime":578.562,"body":"I think, I've never really"},{"speaker":"Brodie Vander Dussen","startTime":576.202,"endTime":578.562,"body":"thought about it like that."},{"speaker":"Brodie Vander Dussen","startTime":578.562,"endTime":582.482,"body":"And I think that's, our team"},{"speaker":"Brodie Vander Dussen","startTime":578.562,"endTime":582.482,"body":"and a lot of friends and"},{"speaker":"Brodie Vander Dussen","startTime":582.482,"endTime":583.952,"body":"people in our space, right?"},{"speaker":"Brodie Vander Dussen","startTime":584.222,"endTime":585.012,"body":"Have a lot of."},{"speaker":"Brodie Vander Dussen","startTime":585.384,"endTime":587.774,"body":"Concern over this next"},{"speaker":"Brodie Vander Dussen","startTime":585.384,"endTime":587.774,"body":"couple of years and what"},{"speaker":"Brodie Vander Dussen","startTime":587.774,"endTime":590.494,"body":"this looks like just for"},{"speaker":"Brodie Vander Dussen","startTime":587.774,"endTime":590.494,"body":"the industry for our planet."},{"speaker":"Brodie Vander Dussen","startTime":590.764,"endTime":594.754,"body":"and I think there's been an"},{"speaker":"Brodie Vander Dussen","startTime":590.764,"endTime":594.754,"body":"overall tone of hope lost."},{"speaker":"Brodie Vander Dussen","startTime":594.894,"endTime":595.144,"body":"Yeah."},{"speaker":"Brodie Vander Dussen","startTime":595.244,"endTime":597.384,"body":"And I think that's"},{"speaker":"Brodie Vander Dussen","startTime":595.244,"endTime":597.384,"body":"a really interesting"},{"speaker":"Brodie Vander Dussen","startTime":597.384,"endTime":598.544,"body":"point where it's not."},{"speaker":"Brodie Vander Dussen","startTime":599.634,"endTime":602.434,"body":"I love the shift of like,"},{"speaker":"Brodie Vander Dussen","startTime":599.634,"endTime":602.434,"body":"okay, just because they're not"},{"speaker":"Brodie Vander Dussen","startTime":602.444,"endTime":603.684,"body":"telling us to do it anymore."},{"speaker":"Brodie Vander Dussen","startTime":603.694,"endTime":605.524,"body":"It doesn't mean that we're"},{"speaker":"Brodie Vander 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Dussen","startTime":644.729,"endTime":647.409,"body":"like that litmus test."},{"speaker":"Brodie Vander Dussen","startTime":647.409,"endTime":649.859,"body":"And I think that's hopefully"},{"speaker":"Brodie Vander Dussen","startTime":647.409,"endTime":649.859,"body":"something to grab onto,"},{"speaker":"Brodie Vander Dussen","startTime":650.099,"endTime":651.259,"body":"as we're sitting in this."},{"speaker":"Brodie Vander Dussen","startTime":651.479,"endTime":652.559,"body":"Waiting for what?"},{"speaker":"Tom Szaky","startTime":652.689,"endTime":653.219,"body":"What could be?"},{"speaker":"Tom Szaky","startTime":653.229,"endTime":654.529,"body":"Well, and I think so."},{"speaker":"Tom Szaky","startTime":654.819,"endTime":657.029,"body":"So to build on what you're"},{"speaker":"Tom Szaky","startTime":654.819,"endTime":657.029,"body":"saying, I think one of the key"},{"speaker":"Tom Szaky","startTime":657.029,"endTime":660.969,"body":"challenges I said again, doesn't"},{"speaker":"Tom Szaky","startTime":657.029,"endTime":660.969,"body":"matter what space you are, what"},{"speaker":"Tom Szaky","startTime":660.989,"endTime":663.759,"body":"externality you're trying to"},{"speaker":"Tom Szaky","startTime":660.989,"endTime":663.759,"body":"get, solve for in the world,"},{"speaker":"Tom Szaky","startTime":663.759,"endTime":664.769,"body":"because there's so many issues."},{"speaker":"Tom Szaky","startTime":664.769,"endTime":667.389,"body":"It could be water quality,"},{"speaker":"Tom Szaky","startTime":664.769,"endTime":667.389,"body":"air quality, garbage,"},{"speaker":"Tom Szaky","startTime":667.389,"endTime":670.009,"body":"like in my space again, it"},{"speaker":"Tom Szaky","startTime":667.389,"endTime":670.009,"body":"could be, climate change."},{"speaker":"Tom Szaky","startTime":670.009,"endTime":671.709,"body":"It could be loss of"},{"speaker":"Tom Szaky","startTime":670.009,"endTime":671.709,"body":"species diversity."},{"speaker":"Tom Szaky","startTime":671.709,"endTime":673.549,"body":"there's so many issues,"},{"speaker":"Tom Szaky","startTime":671.709,"endTime":673.549,"body":"whatever you're fighting for."},{"speaker":"Tom Szaky","startTime":673.799,"endTime":675.319,"body":"The first thing I would"},{"speaker":"Tom Szaky","startTime":673.799,"endTime":675.319,"body":"just build on what you said."},{"speaker":"Tom Szaky","startTime":675.319,"endTime":676.999,"body":"If you said like I"},{"speaker":"Tom Szaky","startTime":675.319,"endTime":676.999,"body":"could list off many."},{"speaker":"Tom Szaky","startTime":677.329,"endTime":680.579,"body":"Do the exercise, list them"},{"speaker":"Tom Szaky","startTime":677.329,"endTime":680.579,"body":"all because every time"},{"speaker":"Tom Szaky","startTime":680.579,"endTime":684.569,"body":"you find that, hey, if the"},{"speaker":"Tom Szaky","startTime":680.579,"endTime":684.569,"body":"company invests in saving"},{"speaker":"Tom Szaky","startTime":684.569,"endTime":688.399,"body":"the rainforest, it increases"},{"speaker":"Tom Szaky","startTime":684.569,"endTime":688.399,"body":"their ability to, I am making"},{"speaker":"Tom Szaky","startTime":688.399,"endTime":690.169,"body":"up an example, increases"},{"speaker":"Tom Szaky","startTime":688.399,"endTime":690.169,"body":"their ability to recruit"},{"speaker":"Tom Szaky","startTime":690.199,"endTime":691.309,"body":"people and retain people."},{"speaker":"Tom Szaky","startTime":691.309,"endTime":693.399,"body":"Well, maybe the HR department"},{"speaker":"Tom Szaky","startTime":691.309,"endTime":693.399,"body":"has a bucket of money"},{"speaker":"Tom Szaky","startTime":693.659,"endTime":694.489,"body":"that they spend on that."},{"speaker":"Tom Szaky","startTime":694.939,"endTime":696.219,"body":"That they can then divert"},{"speaker":"Tom Szaky","startTime":694.939,"endTime":696.219,"body":"because everyone wants"},{"speaker":"Tom Szaky","startTime":696.219,"endTime":698.259,"body":"to do good things than"},{"speaker":"Tom Szaky","startTime":696.219,"endTime":698.259,"body":"benign things, right?"},{"speaker":"Tom Szaky","startTime":698.739,"endTime":701.569,"body":"And really take effort to"},{"speaker":"Tom Szaky","startTime":698.739,"endTime":701.569,"body":"map all those things out and"},{"speaker":"Tom Szaky","startTime":701.569,"endTime":704.189,"body":"tease them out because that's"},{"speaker":"Tom Szaky","startTime":701.569,"endTime":704.189,"body":"how you can get funding."},{"speaker":"Tom Szaky","startTime":704.659,"endTime":706.239,"body":"The other key point,"},{"speaker":"Tom Szaky","startTime":704.659,"endTime":706.239,"body":"because all this stuff costs"},{"speaker":"Tom Szaky","startTime":706.239,"endTime":709.589,"body":"money, in the end, why are"},{"speaker":"Tom Szaky","startTime":706.239,"endTime":709.589,"body":"companies not internalizing"},{"speaker":"Tom 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modes."},{"speaker":"Tom Szaky","startTime":759.817,"endTime":761.037,"body":"And this is really important."},{"speaker":"Tom Szaky","startTime":761.047,"endTime":763.487,"body":"Like we were talking, just"},{"speaker":"Tom Szaky","startTime":761.047,"endTime":763.487,"body":"to change the, the angle, but"},{"speaker":"Tom Szaky","startTime":763.497,"endTime":766.517,"body":"tangentially, in Amsterdam"},{"speaker":"Tom Szaky","startTime":763.497,"endTime":766.517,"body":"about reuse, and we have"},{"speaker":"Tom Szaky","startTime":766.517,"endTime":769.737,"body":"spent, gosh, close to now"},{"speaker":"Tom Szaky","startTime":766.517,"endTime":769.737,"body":"45 million on loop, to try"},{"speaker":"Tom Szaky","startTime":769.737,"endTime":770.637,"body":"to get it to really scale."},{"speaker":"Tom Szaky","startTime":770.637,"endTime":772.817,"body":"And we've had a lot of"},{"speaker":"Tom Szaky","startTime":770.637,"endTime":772.817,"body":"very important learnings."},{"speaker":"Tom Szaky","startTime":773.377,"endTime":773.727,"body":"And."},{"speaker":"Tom Szaky","startTime":774.047,"endTime":775.137,"body":"it hasn't worked everywhere."},{"speaker":"Tom Szaky","startTime":775.137,"endTime":776.237,"body":"We've done pilots in the U."},{"speaker":"Tom Szaky","startTime":776.237,"endTime":776.377,"body":"S."},{"speaker":"Tom Szaky","startTime":776.387,"endTime":779.127,"body":"Canada, Australia,"},{"speaker":"Tom Szaky","startTime":776.387,"endTime":779.127,"body":"Japan, France, U."},{"speaker":"Tom Szaky","startTime":779.127,"endTime":779.457,"body":"K."},{"speaker":"Tom Szaky","startTime":779.717,"endTime":782.277,"body":"And we're seeing scale"},{"speaker":"Tom Szaky","startTime":779.717,"endTime":782.277,"body":"come in France and Japan."},{"speaker":"Tom Szaky","startTime":782.707,"endTime":784.547,"body":"And the real question was why?"},{"speaker":"Tom Szaky","startTime":784.597,"endTime":784.907,"body":"Right?"},{"speaker":"Tom Szaky","startTime":785.227,"endTime":787.347,"body":"And what we found is"},{"speaker":"Tom Szaky","startTime":785.227,"endTime":787.347,"body":"what's really necessary"},{"speaker":"Tom Szaky","startTime":787.347,"endTime":788.647,"body":"is three things to exist."},{"speaker":"Tom Szaky","startTime":788.967,"endTime":790.427,"body":"Here's where regulation"},{"speaker":"Tom Szaky","startTime":788.967,"endTime":790.427,"body":"is very important."},{"speaker":"Tom Szaky","startTime":791.277,"endTime":793.037,"body":"Risk of regulation, critical."},{"speaker":"Tom Szaky","startTime":793.057,"endTime":794.337,"body":"Without that, it can't go."},{"speaker":"Tom Szaky","startTime":794.877,"endTime":798.427,"body":"Also subsidy, from typically,"},{"speaker":"Tom Szaky","startTime":794.877,"endTime":798.427,"body":"in France, it's from the P."},{"speaker":"Tom Szaky","startTime":798.427,"endTime":798.587,"body":"R."},{"speaker":"Tom Szaky","startTime":798.587,"endTime":798.747,"body":"O."},{"speaker":"Tom Szaky","startTime":798.837,"endTime":798.857,"body":"S."},{"speaker":"Tom Szaky","startTime":798.857,"endTime":800.867,"body":"In Japan, it's from the"},{"speaker":"Tom Szaky","startTime":798.857,"endTime":800.867,"body":"Tokyo government, but some"},{"speaker":"Tom Szaky","startTime":800.867,"endTime":802.237,"body":"form of fiscal support."},{"speaker":"Tom Szaky","startTime":802.237,"endTime":802.257,"body":"Mhm."},{"speaker":"Tom Szaky","startTime":802.877,"endTime":804.697,"body":"That really is challenged,"},{"speaker":"Tom Szaky","startTime":802.877,"endTime":804.697,"body":"by the way, in a hyper"},{"speaker":"Tom Szaky","startTime":804.697,"endTime":805.737,"body":"deregulated environment."},{"speaker":"Tom Szaky","startTime":805.737,"endTime":808.517,"body":"So reuse is going to have"},{"speaker":"Tom 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we"},{"speaker":"Cory Connors","startTime":879.802,"endTime":882.472,"body":"made it was because it"},{"speaker":"Cory Connors","startTime":879.802,"endTime":882.472,"body":"was the right thing to do."},{"speaker":"Cory Connors","startTime":883.717,"endTime":886.017,"body":"It's also really beautiful."},{"speaker":"Cory Connors","startTime":886.407,"endTime":886.637,"body":"Yeah."},{"speaker":"Cory Connors","startTime":886.737,"endTime":891.277,"body":"and it's like you said, it's"},{"speaker":"Cory Connors","startTime":886.737,"endTime":891.277,"body":"going to, their customers are"},{"speaker":"Cory Connors","startTime":891.277,"endTime":894.317,"body":"buying it because it's beautiful"},{"speaker":"Cory Connors","startTime":891.277,"endTime":894.317,"body":"and it's stunning and it sits"},{"speaker":"Cory Connors","startTime":894.317,"endTime":898.017,"body":"on their, wherever they put on"},{"speaker":"Cory Connors","startTime":894.317,"endTime":898.017,"body":"their makeup or they bring it"},{"speaker":"Cory Connors","startTime":898.077,"endTime":901.187,"body":"when they go places and they"},{"speaker":"Cory Connors","startTime":898.077,"endTime":901.187,"body":"show it off to their friends."},{"speaker":"Cory Connors","startTime":901.807,"endTime":906.067,"body":"But the reason it will persist"},{"speaker":"Cory Connors","startTime":901.807,"endTime":906.067,"body":"and it will last is because."},{"speaker":"Cory Connors","startTime":906.367,"endTime":911.277,"body":"It's beautiful and the product"},{"speaker":"Cory Connors","startTime":906.367,"endTime":911.277,"body":"is amazing and it's also"},{"speaker":"Cory Connors","startTime":911.277,"endTime":915.277,"body":"sustainable and that's the"},{"speaker":"Cory Connors","startTime":911.277,"endTime":915.277,"body":"mindset that needs to happen"},{"speaker":"Cory Connors","startTime":915.287,"endTime":917.377,"body":"for this to work in perpetuity."},{"speaker":"Cory Connors","startTime":917.487,"endTime":918.627,"body":"Is that kind of"},{"speaker":"Cory Connors","startTime":917.487,"endTime":918.627,"body":"what you're saying?"},{"speaker":"Tom Szaky","startTime":919.247,"endTime":922.427,"body":"Yes, I think"},{"speaker":"Tom Szaky","startTime":919.247,"endTime":922.427,"body":"that's a great example of if"},{"speaker":"Tom Szaky","startTime":922.427,"endTime":924.827,"body":"you divorce sustainability,"},{"speaker":"Tom Szaky","startTime":922.427,"endTime":924.827,"body":"would it still stand on"},{"speaker":"Tom Szaky","startTime":924.827,"endTime":926.387,"body":"its own to two legs, right?"},{"speaker":"Tom Szaky","startTime":926.387,"endTime":929.047,"body":"I think that's a really"},{"speaker":"Tom Szaky","startTime":926.387,"endTime":929.047,"body":"important test to look"},{"speaker":"Tom Szaky","startTime":929.047,"endTime":931.017,"body":"at again in any of these"},{"speaker":"Tom Szaky","startTime":929.047,"endTime":931.017,"body":"sustainability projects."},{"speaker":"Tom Szaky","startTime":931.017,"endTime":932.767,"body":"And it's one of the"},{"speaker":"Tom Szaky","startTime":931.017,"endTime":932.767,"body":"things that we, Learned"},{"speaker":"Tom Szaky","startTime":932.817,"endTime":933.867,"body":"early in our history."},{"speaker":"Tom Szaky","startTime":933.897,"endTime":934.827,"body":"It's painful lesson, right?"},{"speaker":"Tom Szaky","startTime":934.827,"endTime":936.947,"body":"Because we kept getting pilots"},{"speaker":"Tom Szaky","startTime":934.827,"endTime":936.947,"body":"that wouldn't, that would then"},{"speaker":"Tom Szaky","startTime":936.977,"endTime":939.677,"body":"go away when the stakeholder"},{"speaker":"Tom Szaky","startTime":936.977,"endTime":939.677,"body":"moved on, say 15 years ago,"},{"speaker":"Tom Szaky","startTime":939.677,"endTime":943.827,"body":"and by Putting that test in"},{"speaker":"Tom 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this?"},{"speaker":"Tom Szaky","startTime":1031.907,"endTime":1033.997,"body":"If you are starting"},{"speaker":"Tom Szaky","startTime":1031.907,"endTime":1033.997,"body":"as a startup."},{"speaker":"Tom Szaky","startTime":1034.327,"endTime":1036.167,"body":"Where you can really set"},{"speaker":"Tom Szaky","startTime":1034.327,"endTime":1036.167,"body":"everything the way you"},{"speaker":"Tom Szaky","startTime":1036.167,"endTime":1038.707,"body":"want from scratch, or how"},{"speaker":"Tom Szaky","startTime":1036.167,"endTime":1038.707,"body":"are you trying to do this?"},{"speaker":"Tom Szaky","startTime":1038.707,"endTime":1041.897,"body":"If you're infusing it into a"},{"speaker":"Tom Szaky","startTime":1038.707,"endTime":1041.897,"body":"big established organization,"},{"speaker":"Tom Szaky","startTime":1041.897,"endTime":1045.927,"body":"I think they're the key lesson"},{"speaker":"Tom Szaky","startTime":1041.897,"endTime":1045.927,"body":"we learned again, painfully is."},{"speaker":"Tom Szaky","startTime":1046.622,"endTime":1048.722,"body":"It's actually how do you do"},{"speaker":"Tom Szaky","startTime":1046.622,"endTime":1048.722,"body":"the biggest sustainability"},{"speaker":"Tom Szaky","startTime":1048.722,"endTime":1051.202,"body":"shift with the least amount of"},{"speaker":"Tom Szaky","startTime":1048.722,"endTime":1051.202,"body":"physical change and physical"},{"speaker":"Tom Szaky","startTime":1051.202,"endTime":1053.832,"body":"change is across everything"},{"speaker":"Tom Szaky","startTime":1051.202,"endTime":1053.832,"body":"the, the physical pack, the"},{"speaker":"Tom Szaky","startTime":1053.832,"endTime":1056.282,"body":"production, the, all the"},{"speaker":"Tom Szaky","startTime":1053.832,"endTime":1056.282,"body":"way down to can the Master"},{"speaker":"Tom Szaky","startTime":1056.282,"endTime":1057.032,"body":"Carton and be the same."},{"speaker":"Cory Connors","startTime":1057.282,"endTime":1060.342,"body":"I love the 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by,"},{"speaker":"Tom Szaky","startTime":1224.657,"endTime":1227.197,"body":"activist organizations"},{"speaker":"Tom Szaky","startTime":1227.197,"endTime":1228.577,"body":"on the litigious front."},{"speaker":"Tom Szaky","startTime":1229.557,"endTime":1232.847,"body":"And what happens if we yell"},{"speaker":"Tom Szaky","startTime":1229.557,"endTime":1232.847,"body":"at a child too much, I say"},{"speaker":"Tom Szaky","startTime":1232.857,"endTime":1235.447,"body":"child because of its small"},{"speaker":"Tom Szaky","startTime":1232.857,"endTime":1235.447,"body":"actions, at the beginning,"},{"speaker":"Tom Szaky","startTime":1235.667,"endTime":1236.657,"body":"they're just never going to try."},{"speaker":"Tom Szaky","startTime":1237.137,"endTime":1237.397,"body":"Right."},{"speaker":"Tom Szaky","startTime":1237.617,"endTime":1241.687,"body":"And so it's also important as we"},{"speaker":"Tom Szaky","startTime":1237.617,"endTime":1241.687,"body":"look at concepts, we can't just"},{"speaker":"Tom Szaky","startTime":1241.687,"endTime":1244.267,"body":"applaud everything because then"},{"speaker":"Tom Szaky","startTime":1241.687,"endTime":1244.267,"body":"a lot of bad things will occur,"},{"speaker":"Tom Szaky","startTime":1244.297,"endTime":1245.607,"body":"but we need to be measured."},{"speaker":"Tom Szaky","startTime":1245.897,"endTime":1248.717,"body":"so that we can seduce this"},{"speaker":"Tom Szaky","startTime":1245.897,"endTime":1248.717,"body":"voluntary action to occur."},{"speaker":"Brodie Vander Dussen","startTime":1248.967,"endTime":1249.487,"body":"I think it's like"},{"speaker":"Tom Szaky","startTime":1249.517,"endTime":1249.807,"body":"getting."},{"speaker":"Tom Szaky","startTime":1249.807,"endTime":1250.787,"body":"It's like getting"},{"speaker":"Tom Szaky","startTime":1249.807,"endTime":1250.787,"body":"sorry to interrupt."},{"speaker":"Tom Szaky","startTime":1250.787,"endTime":1252.047,"body":"It's like getting a kid"},{"speaker":"Tom 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seduction,"},{"speaker":"Tom Szaky","startTime":1259.777,"endTime":1262.747,"body":"and at some point it hopefully"},{"speaker":"Tom Szaky","startTime":1262.747,"endTime":1264.097,"body":"has become table stakes."},{"speaker":"Tom Szaky","startTime":1265.347,"endTime":1266.287,"body":"Or table broccoli."},{"speaker":"Brodie Vander Dussen","startTime":1266.537,"endTime":1266.977,"body":"I love that."},{"speaker":"Brodie Vander Dussen","startTime":1266.977,"endTime":1268.897,"body":"I think that's the"},{"speaker":"Brodie Vander Dussen","startTime":1266.977,"endTime":1268.897,"body":"quote sustainability"},{"speaker":"Brodie Vander Dussen","startTime":1268.957,"endTime":1270.357,"body":"will be table broccoli."},{"speaker":"Tom Szaky","startTime":1270.677,"endTime":1271.047,"body":"There you go."},{"speaker":"Brodie Vander Dussen","startTime":1271.517,"endTime":1274.127,"body":"I think"},{"speaker":"Brodie Vander Dussen","startTime":1271.517,"endTime":1274.127,"body":"I love what you're the just a"},{"speaker":"Brodie Vander Dussen","startTime":1274.127,"endTime":1275.067,"body":"touch on what you were saying."},{"speaker":"Brodie Vander Dussen","startTime":1275.067,"endTime":1277.277,"body":"I think sustainability"},{"speaker":"Brodie Vander Dussen","startTime":1275.067,"endTime":1277.277,"body":"can be as complicated and"},{"speaker":"Brodie Vander Dussen","startTime":1277.277,"endTime":1278.537,"body":"as simple as we make it."},{"speaker":"Brodie Vander Dussen","startTime":1278.937,"endTime":1279.987,"body":"I think it."},{"speaker":"Brodie Vander Dussen","startTime":1280.502,"endTime":1282.198,"body":"it's a for better for worse."},{"speaker":"Brodie Vander Dussen","startTime":1282.208,"endTime":1287.498,"body":"Sustainability in each of these"},{"speaker":"Brodie Vander Dussen","startTime":1282.208,"endTime":1287.498,"body":"sectors is a massive problem"},{"speaker":"Brodie Vander Dussen","startTime":1287.548,"endTime":1289.638,"body":"and it is also little changes."},{"speaker":"Brodie Vander Dussen","startTime":1289.928,"endTime":1292.648,"body":"I think that there is"},{"speaker":"Brodie Vander Dussen","startTime":1289.928,"endTime":1292.648,"body":"a breadth of options we"},{"speaker":"Brodie Vander Dussen","startTime":1292.648,"endTime":1295.358,"body":"have available to us and."},{"speaker":"Brodie Vander Dussen","startTime":1295.608,"endTime":1299.038,"body":"We could change we could choose"},{"speaker":"Brodie Vander Dussen","startTime":1295.608,"endTime":1299.038,"body":"to change the entire line."},{"speaker":"Brodie Vander Dussen","startTime":1299.138,"endTime":1301.738,"body":"We could choose to change every"},{"speaker":"Brodie Vander Dussen","startTime":1299.138,"endTime":1301.738,"body":"aspect of our packaging of our"},{"speaker":"Brodie Vander Dussen","startTime":1301.748,"endTime":1305.428,"body":"product of our logistics of"},{"speaker":"Brodie Vander Dussen","startTime":1301.748,"endTime":1305.428,"body":"our shipping of our consumers."},{"speaker":"Brodie Vander Dussen","startTime":1305.678,"endTime":1309.618,"body":"But that's often I feel like"},{"speaker":"Brodie Vander Dussen","startTime":1305.678,"endTime":1309.618,"body":"I have found, not needed, and"},{"speaker":"Brodie Vander Dussen","startTime":1309.688,"endTime":1313.138,"body":"often I don't think are as"},{"speaker":"Brodie Vander Dussen","startTime":1309.688,"endTime":1313.138,"body":"successful as small changes like"},{"speaker":"Brodie Vander Dussen","startTime":1313.138,"endTime":1314.528,"body":"changing the wall thickness."},{"speaker":"Brodie Vander Dussen","startTime":1314.528,"endTime":1317.808,"body":"Like, I think, but I think"},{"speaker":"Brodie Vander Dussen","startTime":1314.528,"endTime":1317.808,"body":"it takes taking a step back"},{"speaker":"Brodie Vander Dussen","startTime":1317.808,"endTime":1320.978,"body":"too, and really looking"},{"speaker":"Brodie Vander Dussen","startTime":1317.808,"endTime":1320.978,"body":"at everything, and doing"},{"speaker":"Brodie Vander Dussen","startTime":1320.978,"endTime":1323.398,"body":"a lot of research, and"},{"speaker":"Brodie Vander Dussen","startTime":1320.978,"endTime":1323.398,"body":"talking to a lot of people"},{"speaker":"Brodie Vander Dussen","startTime":1323.408,"endTime":1324.718,"body":"before you get into it."},{"speaker":"Brodie Vander Dussen","startTime":1324.983,"endTime":1326.823,"body":"Before you make some of"},{"speaker":"Brodie Vander Dussen","startTime":1324.983,"endTime":1326.823,"body":"these decisions or talking"},{"speaker":"Brodie Vander Dussen","startTime":1326.823,"endTime":1327.743,"body":"to the right people."},{"speaker":"Brodie Vander Dussen","startTime":1328.003,"endTime":1328.483,"body":"Right?"},{"speaker":"Brodie Vander Dussen","startTime":1328.683,"endTime":1332.673,"body":"I think we could we could do"},{"speaker":"Brodie Vander Dussen","startTime":1328.683,"endTime":1332.673,"body":"whatever we want Right, but"},{"speaker":"Brodie Vander Dussen","startTime":1333.433,"endTime":1335.373,"body":"unless you have the right"},{"speaker":"Brodie Vander Dussen","startTime":1333.433,"endTime":1335.373,"body":"people in the room We're not"},{"speaker":"Brodie Vander Dussen","startTime":1335.373,"endTime":1339.373,"body":"gonna get very far either and"},{"speaker":"Brodie Vander Dussen","startTime":1335.373,"endTime":1339.373,"body":"I think we have to do something"},{"speaker":"Brodie Vander Dussen","startTime":1340.023,"endTime":1342.783,"body":"the status quo is no longer"},{"speaker":"Brodie Vander Dussen","startTime":1340.023,"endTime":1342.783,"body":"Okay, we can't we cannot"},{"speaker":"Brodie Vander Dussen","startTime":1342.793,"endTime":1346.193,"body":"stay as we are we're watching"},{"speaker":"Brodie Vander Dussen","startTime":1342.793,"endTime":1346.193,"body":"this massive crisis happen."},{"speaker":"Brodie Vander Dussen","startTime":1346.193,"endTime":1350.343,"body":"We have to change we have"},{"speaker":"Brodie Vander Dussen","startTime":1346.193,"endTime":1350.343,"body":"to act But, like you said,"},{"speaker":"Brodie Vander Dussen","startTime":1350.353,"endTime":1352.643,"body":"it can't be on the back of"},{"speaker":"Brodie Vander Dussen","startTime":1350.353,"endTime":1352.643,"body":"the one person who really"},{"speaker":"Brodie Vander Dussen","startTime":1352.643,"endTime":1354.193,"body":"cares and really understands."},{"speaker":"Brodie Vander Dussen","startTime":1354.493,"endTime":1358.443,"body":"And I think one of the takeaways"},{"speaker":"Brodie Vander Dussen","startTime":1354.493,"endTime":1358.443,"body":"I found the morning after"},{"speaker":"Brodie Vander Dussen","startTime":1358.443,"endTime":1361.958,"body":"the election was, I made it"},{"speaker":"Brodie Vander Dussen","startTime":1358.443,"endTime":1361.958,"body":"my mission next four years."},{"speaker":"Brodie Vander Dussen","startTime":1362.008,"endTime":1364.218,"body":"I'm going to be really good"},{"speaker":"Brodie Vander Dussen","startTime":1362.008,"endTime":1364.218,"body":"at the sustainability pitch."},{"speaker":"Brodie Vander Dussen","startTime":1364.258,"endTime":1366.838,"body":"I'm going to be really good"},{"speaker":"Brodie Vander Dussen","startTime":1364.258,"endTime":1366.838,"body":"at communicating what's really"},{"speaker":"Brodie Vander Dussen","startTime":1366.838,"endTime":1370.078,"body":"happening and what, why I care"},{"speaker":"Brodie Vander Dussen","startTime":1366.838,"endTime":1370.078,"body":"a lot, because I don't want to"},{"speaker":"Brodie Vander Dussen","startTime":1370.078,"endTime":1372.848,"body":"be the only person in the room"},{"speaker":"Brodie Vander Dussen","startTime":1370.078,"endTime":1372.848,"body":"that cares the most anymore."},{"speaker":"Brodie Vander 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Dussen","startTime":1384.433,"endTime":1386.643,"body":"have to be this big thing and"},{"speaker":"Brodie Vander Dussen","startTime":1386.653,"endTime":1389.103,"body":"how we communicate the small"},{"speaker":"Brodie Vander Dussen","startTime":1386.653,"endTime":1389.103,"body":"changes and the little acts,"},{"speaker":"Brodie Vander Dussen","startTime":1389.393,"endTime":1392.283,"body":"I think are going to make a"},{"speaker":"Brodie Vander Dussen","startTime":1389.393,"endTime":1392.283,"body":"way bigger difference when"},{"speaker":"Brodie Vander Dussen","startTime":1392.283,"endTime":1395.953,"body":"we no longer have regulations"},{"speaker":"Brodie Vander Dussen","startTime":1392.283,"endTime":1395.953,"body":"or government, pushes or"},{"speaker":"Brodie Vander Dussen","startTime":1396.003,"endTime":1400.943,"body":"advocacy, if maybe not,"},{"speaker":"Brodie Vander Dussen","startTime":1396.003,"endTime":1400.943,"body":"maybe we will, but maybe not."},{"speaker":"Brodie Vander Dussen","startTime":1401.403,"endTime":1405.273,"body":"so I'm choosing to be"},{"speaker":"Brodie Vander Dussen","startTime":1401.403,"endTime":1405.273,"body":"hopeful of what's possible."},{"speaker":"Brodie Vander Dussen","startTime":1405.323,"endTime":1407.793,"body":"It may not be on the bigger"},{"speaker":"Brodie Vander Dussen","startTime":1405.323,"endTime":1407.793,"body":"scale that I was expecting."},{"speaker":"Brodie Vander Dussen","startTime":1408.153,"endTime":1410.593,"body":"But I think that there's a lot"},{"speaker":"Brodie Vander Dussen","startTime":1408.153,"endTime":1410.593,"body":"to be done on the small scale"},{"speaker":"Brodie Vander Dussen","startTime":1410.593,"endTime":1412.583,"body":"too, that I'm excited for."},{"speaker":"Tom Szaky","startTime":1413.213,"endTime":1415.003,"body":"And I think hope"},{"speaker":"Tom Szaky","startTime":1413.213,"endTime":1415.003,"body":"is critical because hope is"},{"speaker":"Tom Szaky","startTime":1415.023,"endTime":1416.073,"body":"the first step of anything."},{"speaker":"Tom Szaky","startTime":1416.623,"endTime":1417.643,"body":"we have to maintain that."},{"speaker":"Tom Szaky","startTime":1417.743,"endTime":1419.353,"body":"and it's just the"},{"speaker":"Tom Szaky","startTime":1417.743,"endTime":1419.353,"body":"chessboard changed a bit."},{"speaker":"Tom Szaky","startTime":1419.563,"endTime":1421.373,"body":"The, the way the pieces"},{"speaker":"Tom Szaky","startTime":1419.563,"endTime":1421.373,"body":"move have changed a bit."},{"speaker":"Tom Szaky","startTime":1421.623,"endTime":1424.493,"body":"And I think it's an important"},{"speaker":"Tom Szaky","startTime":1421.623,"endTime":1424.493,"body":"closing point that you say"},{"speaker":"Tom Szaky","startTime":1424.543,"endTime":1427.146,"body":"on really making, like when"},{"speaker":"Tom Szaky","startTime":1424.543,"endTime":1427.146,"body":"you think about, and this"},{"speaker":"Tom Szaky","startTime":1427.146,"endTime":1429.326,"body":"is especially the case in"},{"speaker":"Tom Szaky","startTime":1427.146,"endTime":1429.326,"body":"circular economy, is about"},{"speaker":"Tom Szaky","startTime":1430.046,"endTime":1431.436,"body":"understanding the stakeholders."},{"speaker":"Tom Szaky","startTime":1432.181,"endTime":1433.601,"body":"And how do they move?"},{"speaker":"Tom Szaky","startTime":1433.611,"endTime":1436.791,"body":"Not how you hope they will move,"},{"speaker":"Tom Szaky","startTime":1433.611,"endTime":1436.791,"body":"but how they actually move."},{"speaker":"Tom Szaky","startTime":1437.071,"endTime":1437.321,"body":"Right."},{"speaker":"Tom Szaky","startTime":1437.321,"endTime":1440.041,"body":"And this is, the most important"},{"speaker":"Tom Szaky","startTime":1437.321,"endTime":1440.041,"body":"advice I can give to anyone"},{"speaker":"Tom Szaky","startTime":1440.051,"endTime":1443.251,"body":"thinking about circularity"},{"speaker":"Tom 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Szaky","startTime":1458.986,"endTime":1462.186,"body":"because in many cases, we're"},{"speaker":"Tom Szaky","startTime":1458.986,"endTime":1462.186,"body":"very focused on technically"},{"speaker":"Tom Szaky","startTime":1462.186,"endTime":1463.036,"body":"can something happen."},{"speaker":"Tom Szaky","startTime":1463.106,"endTime":1465.066,"body":"And technically, almost"},{"speaker":"Tom Szaky","startTime":1463.106,"endTime":1465.066,"body":"anything can happen, right?"},{"speaker":"Tom Szaky","startTime":1465.066,"endTime":1466.636,"body":"I could ask you to jump"},{"speaker":"Tom Szaky","startTime":1465.066,"endTime":1466.636,"body":"out the window right now."},{"speaker":"Tom Szaky","startTime":1466.636,"endTime":1467.846,"body":"And technically,"},{"speaker":"Tom Szaky","startTime":1466.636,"endTime":1467.846,"body":"you could do it."},{"speaker":"Tom Szaky","startTime":1468.116,"endTime":1470.046,"body":"But if you're, in a tall"},{"speaker":"Tom Szaky","startTime":1468.116,"endTime":1470.046,"body":"building, there's certainly"},{"speaker":"Tom Szaky","startTime":1470.046,"endTime":1470.926,"body":"no way you would do it."},{"speaker":"Tom Szaky","startTime":1470.926,"endTime":1473.266,"body":"And I think this is really"},{"speaker":"Tom Szaky","startTime":1470.926,"endTime":1473.266,"body":"important as we engage"},{"speaker":"Tom Szaky","startTime":1473.541,"endTime":1475.141,"body":"All of the stakeholders"},{"speaker":"Tom Szaky","startTime":1473.541,"endTime":1475.141,"body":"in this dialogue."},{"speaker":"Brodie Vander Dussen","startTime":1476.361,"endTime":1476.851,"body":"I love that."},{"speaker":"Brodie Vander Dussen","startTime":1477.091,"endTime":1478.961,"body":"It has to be the whole"},{"speaker":"Brodie Vander Dussen","startTime":1477.091,"endTime":1478.961,"body":"supply chain, right?"},{"speaker":"Brodie Vander Dussen","startTime":1479.031,"endTime":1481.851,"body":"It has to be from the"},{"speaker":"Brodie Vander Dussen","startTime":1479.031,"endTime":1481.851,"body":"entire life cycle of that"},{"speaker":"Brodie Vander Dussen","startTime":1481.951,"endTime":1483.001,"body":"product or packaging."},{"speaker":"Brodie Vander Dussen","startTime":1483.001,"endTime":1485.291,"body":"It can't just be the people"},{"speaker":"Brodie Vander Dussen","startTime":1483.001,"endTime":1485.291,"body":"who are making the package"},{"speaker":"Brodie Vander Dussen","startTime":1485.291,"endTime":1486.011,"body":"and then we make it."},{"speaker":"Brodie Vander Dussen","startTime":1486.011,"endTime":1486.991,"body":"And then we give"},{"speaker":"Brodie Vander Dussen","startTime":1486.011,"endTime":1486.991,"body":"it to consumers."},{"speaker":"Brodie Vander Dussen","startTime":1486.991,"endTime":1489.701,"body":"We have statistics on what"},{"speaker":"Brodie Vander Dussen","startTime":1486.991,"endTime":1489.701,"body":"they can and probably will"},{"speaker":"Brodie Vander 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Connors","startTime":1514.726,"endTime":1514.966,"body":"Tom."},{"speaker":"Cory Connors","startTime":1514.966,"endTime":1518.516,"body":"I want to commend you for"},{"speaker":"Cory Connors","startTime":1514.966,"endTime":1518.516,"body":"your efforts and for your"},{"speaker":"Cory Connors","startTime":1518.516,"endTime":1519.926,"body":"leadership in the industry."},{"speaker":"Cory Connors","startTime":1520.286,"endTime":1522.946,"body":"you've really stuck your"},{"speaker":"Cory Connors","startTime":1520.286,"endTime":1522.946,"body":"neck out there many times."},{"speaker":"Cory Connors","startTime":1522.946,"endTime":1525.836,"body":"And like you said, learn the"},{"speaker":"Cory Connors","startTime":1522.946,"endTime":1525.836,"body":"hard lessons the hard way."},{"speaker":"Cory Connors","startTime":1526.176,"endTime":1529.836,"body":"and, what you're teaching"},{"speaker":"Cory Connors","startTime":1526.176,"endTime":1529.836,"body":"us about re usability"},{"speaker":"Cory Connors","startTime":1529.866,"endTime":1533.496,"body":"and, recycling is going"},{"speaker":"Cory Connors","startTime":1529.866,"endTime":1533.496,"body":"to change the future."},{"speaker":"Cory Connors","startTime":1533.961,"endTime":1536.311,"body":"And, so this is, why"},{"speaker":"Cory Connors","startTime":1533.961,"endTime":1536.311,"body":"we're so excited to have"},{"speaker":"Cory Connors","startTime":1536.311,"endTime":1537.631,"body":"you on and hear from you."},{"speaker":"Cory Connors","startTime":1538.001,"endTime":1541.361,"body":"But I'd like to ask you"},{"speaker":"Cory Connors","startTime":1538.001,"endTime":1541.361,"body":"for just a couple tips."},{"speaker":"Cory Connors","startTime":1541.501,"endTime":1543.821,"body":"what can, what"},{"speaker":"Cory Connors","startTime":1541.501,"endTime":1543.821,"body":"can a consumer do?"},{"speaker":"Cory Connors","startTime":1544.371,"endTime":1548.371,"body":"what can a company do"},{"speaker":"Cory 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differently?"},{"speaker":"Tom Szaky","startTime":1575.751,"endTime":1576.701,"body":"And then to the company."},{"speaker":"Tom Szaky","startTime":1577.481,"endTime":1581.031,"body":"I think the big in, in for 22"},{"speaker":"Tom Szaky","startTime":1577.481,"endTime":1581.031,"body":"years, sitting and all sorts"},{"speaker":"Tom Szaky","startTime":1581.031,"endTime":1584.301,"body":"of internal meetings, multi"},{"speaker":"Tom Szaky","startTime":1581.031,"endTime":1584.301,"body":"stakeholder meetings around how"},{"speaker":"Tom Szaky","startTime":1584.301,"endTime":1587.941,"body":"to enable circularity, whether"},{"speaker":"Tom Szaky","startTime":1584.301,"endTime":1587.941,"body":"it's through recycling the great"},{"speaker":"Tom Szaky","startTime":1587.941,"endTime":1590.371,"body":"ability, like compostability"},{"speaker":"Tom Szaky","startTime":1587.941,"endTime":1590.371,"body":"or reusability, probably the"},{"speaker":"Tom Szaky","startTime":1590.371,"endTime":1594.141,"body":"3 major vectors, the actors"},{"speaker":"Tom Szaky","startTime":1590.371,"endTime":1594.141,"body":"that are always missing."},{"speaker":"Tom Szaky","startTime":1594.786,"endTime":1596.296,"body":"Are the companies"},{"speaker":"Tom Szaky","startTime":1594.786,"endTime":1596.296,"body":"who actually do it."},{"speaker":"Tom Szaky","startTime":1596.297,"endTime":1597.556,"body":"All right."},{"speaker":"Tom Szaky","startTime":1597.866,"endTime":1600.926,"body":"And what we need to be asking"},{"speaker":"Tom Szaky","startTime":1597.866,"endTime":1600.926,"body":"those companies, the composters,"},{"speaker":"Tom Szaky","startTime":1600.946,"endTime":1604.766,"body":"the, the reuse companies or"},{"speaker":"Tom Szaky","startTime":1600.946,"endTime":1604.766,"body":"the actual recyclers themselves"},{"speaker":"Tom Szaky","startTime":1604.796,"endTime":1607.496,"body":"is not what is technically"},{"speaker":"Tom Szaky","startTime":1604.796,"endTime":1607.496,"body":"possible, but what will"},{"speaker":"Tom Szaky","startTime":1607.496,"endTime":1611.306,"body":"happen in a vacuum when no"},{"speaker":"Tom Szaky","startTime":1607.496,"endTime":1611.306,"body":"one is looking and not to"},{"speaker":"Tom Szaky","startTime":1611.426,"endTime":1613.926,"body":"design things into the hope"},{"speaker":"Tom Szaky","startTime":1611.426,"endTime":1613.926,"body":"of what will come tomorrow."},{"speaker":"Tom Szaky","startTime":1614.886,"endTime":1616.551,"body":"But what exists today."},{"speaker":"Tom Szaky","startTime":1616.831,"endTime":1619.411,"body":"The real masterclass is"},{"speaker":"Tom Szaky","startTime":1616.831,"endTime":1619.411,"body":"designed into something"},{"speaker":"Tom Szaky","startTime":1619.411,"endTime":1620.731,"body":"less than what exists today."},{"speaker":"Tom Szaky","startTime":1620.731,"endTime":1622.561,"body":"And then you're going to be"},{"speaker":"Tom Szaky","startTime":1620.731,"endTime":1622.561,"body":"in a really good spot, but we"},{"speaker":"Tom Szaky","startTime":1622.561,"endTime":1626.451,"body":"tend to be designing into what"},{"speaker":"Tom Szaky","startTime":1622.561,"endTime":1626.451,"body":"we hope may come tomorrow."},{"speaker":"Tom Szaky","startTime":1626.971,"endTime":1630.281,"body":"And the waste management"},{"speaker":"Tom Szaky","startTime":1626.971,"endTime":1630.281,"body":"is a slow moving industry."},{"speaker":"Tom Szaky","startTime":1630.281,"endTime":1632.091,"body":"It is actually the least"},{"speaker":"Tom Szaky","startTime":1630.281,"endTime":1632.091,"body":"innovative industry per"},{"speaker":"Tom Szaky","startTime":1632.091,"endTime":1633.481,"body":"dollar of revenue it enjoys."},{"speaker":"Tom Szaky","startTime":1634.401,"endTime":1635.241,"body":"So that's okay."},{"speaker":"Tom Szaky","startTime":1635.241,"endTime":1636.651,"body":"It's just how that"},{"speaker":"Tom Szaky","startTime":1635.241,"endTime":1636.651,"body":"chess piece moves."},{"speaker":"Tom Szaky","startTime":1636.681,"endTime":1638.881,"body":"And we need to accept and"},{"speaker":"Tom Szaky","startTime":1636.681,"endTime":1638.881,"body":"empathize with how chess"},{"speaker":"Tom Szaky","startTime":1638.881,"endTime":1641.671,"body":"pieces move, not to try to"},{"speaker":"Tom Szaky","startTime":1638.881,"endTime":1641.671,"body":"move them in how we hope they"},{"speaker":"Tom Szaky","startTime":1641.671,"endTime":1642.781,"body":"move because they never will."},{"speaker":"Cory Connors","startTime":1643.031,"endTime":1643.231,"body":"That's it."},{"speaker":"Cory Connors","startTime":1643.846,"endTime":1644.266,"body":"That's it."},{"speaker":"Cory Connors","startTime":1644.636,"endTime":1647.256,"body":"We got to take those steps"},{"speaker":"Cory Connors","startTime":1644.636,"endTime":1647.256,"body":"and be innovative and take"},{"speaker":"Cory Connors","startTime":1647.256,"endTime":1648.956,"body":"the risks and try new things."},{"speaker":"Cory Connors","startTime":1648.956,"endTime":1651.096,"body":"And, think, take a step back."},{"speaker":"Cory Connors","startTime":1651.096,"endTime":1652.106,"body":"I liked how you said that."},{"speaker":"Cory Connors","startTime":1652.106,"endTime":1654.066,"body":"Take a step back and"},{"speaker":"Cory Connors","startTime":1652.106,"endTime":1654.066,"body":"look, what are you doing?"},{"speaker":"Cory Connors","startTime":1654.166,"endTime":1654.616,"body":"Why?"},{"speaker":"Cory Connors","startTime":1655.126,"endTime":1657.936,"body":"And this is something I"},{"speaker":"Cory Connors","startTime":1655.126,"endTime":1657.936,"body":"run into in my 27 years"},{"speaker":"Cory Connors","startTime":1657.936,"endTime":1661.046,"body":"in the packaging industry"},{"speaker":"Cory Connors","startTime":1657.936,"endTime":1661.046,"body":"is why are you doing that?"},{"speaker":"Cory Connors","startTime":1661.526,"endTime":1663.406,"body":"Well, that's how we've"},{"speaker":"Cory Connors","startTime":1661.526,"endTime":1663.406,"body":"always done it, Corey."},{"speaker":"Cory Connors","startTime":1663.586,"endTime":1666.286,"body":"Well, what if you"},{"speaker":"Cory Connors","startTime":1663.586,"endTime":1666.286,"body":"tried these two things?"},{"speaker":"Cory Connors","startTime":1666.526,"endTime":1669.316,"body":"And, What if that could not"},{"speaker":"Cory Connors","startTime":1666.526,"endTime":1669.316,"body":"only save you money, but it'd"},{"speaker":"Cory Connors","startTime":1669.316,"endTime":1670.376,"body":"make you more sustainable."},{"speaker":"Cory Connors","startTime":1670.456,"endTime":1670.866,"body":"Really?"},{"speaker":"Cory Connors","startTime":1671.206,"endTime":1674.076,"body":"Yeah, and your customers"},{"speaker":"Cory Connors","startTime":1671.206,"endTime":1674.076,"body":"would like it better, And"},{"speaker":"Cory Connors","startTime":1674.076,"endTime":1677.286,"body":"your workers in the warehouse"},{"speaker":"Cory Connors","startTime":1674.076,"endTime":1677.286,"body":"would really be thankful to"},{"speaker":"Cory Connors","startTime":1677.286,"endTime":1678.766,"body":"not have to do this anymore."},{"speaker":"Cory Connors","startTime":1679.136,"endTime":1681.196,"body":"And oftentimes, it's a surprise."},{"speaker":"Cory Connors","startTime":1682.316,"endTime":1682.596,"body":"That's right."},{"speaker":"Cory Connors","startTime":1682.596,"endTime":1682.776,"body":"And I"},{"speaker":"Brodie Vander Dussen","startTime":1682.776,"endTime":1684.176,"body":"love"},{"speaker":"Brodie Vander Dussen","startTime":1682.776,"endTime":1684.176,"body":"that you, what you said too."},{"speaker":"Brodie Vander Dussen","startTime":1684.176,"endTime":1687.316,"body":"I think there's marrying"},{"speaker":"Brodie Vander Dussen","startTime":1684.176,"endTime":1687.316,"body":"the line of like advocating"},{"speaker":"Brodie Vander Dussen","startTime":1687.316,"endTime":1691.106,"body":"and championing innovation,"},{"speaker":"Brodie Vander Dussen","startTime":1687.316,"endTime":1691.106,"body":"regardless of what the"},{"speaker":"Brodie Vander Dussen","startTime":1691.106,"endTime":1694.176,"body":"status quo is, and also"},{"speaker":"Brodie Vander Dussen","startTime":1691.106,"endTime":1694.176,"body":"emphasizing with what they"},{"speaker":"Brodie Vander Dussen","startTime":1694.176,"endTime":1695.476,"body":"can do and what they can't do."},{"speaker":"Brodie Vander Dussen","startTime":1695.756,"endTime":1699.556,"body":"if they don't have the funds"},{"speaker":"Brodie Vander Dussen","startTime":1695.756,"endTime":1699.556,"body":"or they don't have the ability"},{"speaker":"Brodie Vander Dussen","startTime":1699.556,"endTime":1700.666,"body":"to innovate in that way."},{"speaker":"Brodie Vander Dussen","startTime":1700.706,"endTime":1703.446,"body":"Okay, let's take a"},{"speaker":"Brodie Vander Dussen","startTime":1700.706,"endTime":1703.446,"body":"step back, pivot."},{"speaker":"Brodie Vander Dussen","startTime":1703.726,"endTime":1704.676,"body":"I think that it's."},{"speaker":"Brodie Vander Dussen","startTime":1705.101,"endTime":1708.371,"body":"It's marrying the advocacy"},{"speaker":"Brodie Vander Dussen","startTime":1705.101,"endTime":1708.371,"body":"plus emphasizing, like you"},{"speaker":"Brodie Vander Dussen","startTime":1708.371,"endTime":1710.981,"body":"said, I really loved that,"},{"speaker":"Brodie Vander Dussen","startTime":1708.371,"endTime":1710.981,"body":"where the chess pieces with"},{"speaker":"Brodie Vander Dussen","startTime":1710.991,"endTime":1713.471,"body":"how they're going to move and"},{"speaker":"Brodie Vander Dussen","startTime":1710.991,"endTime":1713.471,"body":"what they're capable of doing."},{"speaker":"Brodie Vander Dussen","startTime":1713.471,"endTime":1717.351,"body":"And also still, what if, I"},{"speaker":"Brodie Vander Dussen","startTime":1713.471,"endTime":1717.351,"body":"love the, This conversation has"},{"speaker":"Brodie Vander Dussen","startTime":1717.351,"endTime":1720.141,"body":"been amazing and I'm really,"},{"speaker":"Brodie Vander Dussen","startTime":1717.351,"endTime":1720.141,"body":"I'm feeling way more hopeful"},{"speaker":"Brodie Vander Dussen","startTime":1720.181,"endTime":1723.431,"body":"right now than before this"},{"speaker":"Brodie Vander Dussen","startTime":1720.181,"endTime":1723.431,"body":"conversation thinking about"},{"speaker":"Brodie Vander Dussen","startTime":1723.431,"endTime":1728.081,"body":"what's coming in, politically,"},{"speaker":"Brodie Vander Dussen","startTime":1723.431,"endTime":1728.081,"body":"but I'm excited even to think"},{"speaker":"Brodie Vander Dussen","startTime":1728.091,"endTime":1731.891,"body":"about how the shift in my"},{"speaker":"Brodie Vander Dussen","startTime":1728.091,"endTime":1731.891,"body":"perspective of my work of"},{"speaker":"Brodie Vander Dussen","startTime":1732.118,"endTime":1733.908,"body":"and it's sustainable, right?"},{"speaker":"Brodie Vander Dussen","startTime":1733.918,"endTime":1735.168,"body":"Doing all of these things."},{"speaker":"Brodie Vander Dussen","startTime":1735.503,"endTime":1736.903,"body":"And it's sustainable."},{"speaker":"Brodie Vander Dussen","startTime":1737.163,"endTime":1739.563,"body":"It is no longer because"},{"speaker":"Brodie Vander Dussen","startTime":1737.163,"endTime":1739.563,"body":"it's sustainable, which I"},{"speaker":"Brodie Vander Dussen","startTime":1739.563,"endTime":1742.953,"body":"care obviously deeply about,"},{"speaker":"Brodie Vander Dussen","startTime":1739.563,"endTime":1742.953,"body":"but taking that emotion out"},{"speaker":"Brodie Vander Dussen","startTime":1742.973,"endTime":1745.973,"body":"too, and really focusing on"},{"speaker":"Brodie Vander Dussen","startTime":1742.973,"endTime":1745.973,"body":"what's sustainable in the"},{"speaker":"Brodie Vander Dussen","startTime":1745.973,"endTime":1748.473,"body":"long run, what will continue"},{"speaker":"Brodie Vander Dussen","startTime":1745.973,"endTime":1748.473,"body":"and what will still be"},{"speaker":"Brodie Vander Dussen","startTime":1748.473,"endTime":1750.793,"body":"profitable and efficient."},{"speaker":"Brodie Vander Dussen","startTime":1751.383,"endTime":1752.703,"body":"And is also sustainable."},{"speaker":"Brodie Vander Dussen","startTime":1752.733,"endTime":1755.681,"body":"I think that has to be a shift"},{"speaker":"Brodie Vander Dussen","startTime":1752.733,"endTime":1755.681,"body":"that we look at too, which I"},{"speaker":"Brodie Vander Dussen","startTime":1755.681,"endTime":1756.643,"body":"thought was a really great tip."},{"speaker":"Brodie Vander Dussen","startTime":1756.673,"endTime":1757.623,"body":"So thank you for that."},{"speaker":"Tom Szaky","startTime":1757.913,"endTime":1758.383,"body":"Absolutely."},{"speaker":"Cory Connors","startTime":1758.613,"endTime":1759.773,"body":"So,"},{"speaker":"Cory Connors","startTime":1758.613,"endTime":1759.773,"body":"Tom, thank you again."},{"speaker":"Cory Connors","startTime":1759.783,"endTime":1761.583,"body":"What's the best way for"},{"speaker":"Cory Connors","startTime":1759.783,"endTime":1761.583,"body":"people to get in touch"},{"speaker":"Cory Connors","startTime":1761.583,"endTime":1763.733,"body":"with you when they want"},{"speaker":"Cory Connors","startTime":1761.583,"endTime":1763.733,"body":"to register their products"},{"speaker":"Cory Connors","startTime":1763.733,"endTime":1766.213,"body":"for loop or for TerraCycle?"},{"speaker":"Cory Connors","startTime":1766.213,"endTime":1766.623,"body":"Sure."},{"speaker":"Tom Szaky","startTime":1766.693,"endTime":1767.023,"body":"Sure."},{"speaker":"Tom Szaky","startTime":1767.053,"endTime":1767.673,"body":"Absolutely."},{"speaker":"Tom Szaky","startTime":1767.673,"endTime":1768.293,"body":"I'm on LinkedIn."},{"speaker":"Tom Szaky","startTime":1768.393,"endTime":1771.033,"body":"so just look my name up, and,"},{"speaker":"Tom Szaky","startTime":1768.393,"endTime":1771.033,"body":"love to hear from you on any"},{"speaker":"Tom Szaky","startTime":1771.033,"endTime":1772.183,"body":"topic that you're interested in."},{"speaker":"Tom Szaky","startTime":1772.183,"endTime":1774.243,"body":"So, yeah, please be in touch or"},{"speaker":"Tom Szaky","startTime":1772.183,"endTime":1774.243,"body":"you can check out our website."},{"speaker":"Tom Szaky","startTime":1774.243,"endTime":1775.923,"body":"We have a way to get in"},{"speaker":"Tom Szaky","startTime":1774.243,"endTime":1775.923,"body":"touch with us there too,"},{"speaker":"Tom Szaky","startTime":1775.923,"endTime":1778.113,"body":"but, please either, either"},{"speaker":"Tom Szaky","startTime":1775.923,"endTime":1778.113,"body":"fashion, we'd love to hear."},{"speaker":"Tom Szaky","startTime":1778.893,"endTime":1779.413,"body":"Thank you, sir."},{"speaker":"Tom Szaky","startTime":1779.573,"endTime":1779.953,"body":"Appreciate it."},{"speaker":"Tom Szaky","startTime":1780.503,"endTime":1781.043,"body":"Thank you guys."}]}