{"version":"1.0.0","segments":[{"speaker":"Cory Connors","startTime":0.004,"endTime":1.724,"body":"Welcome"},{"speaker":"Cory Connors","startTime":0.004,"endTime":1.724,"body":"to Sustainable Packaging"},{"speaker":"Cory Connors","startTime":1.724,"endTime":2.874,"body":"with Cory Connors."},{"speaker":"Cory Connors","startTime":2.914,"endTime":6.584,"body":"I'm really excited today"},{"speaker":"Cory Connors","startTime":2.914,"endTime":6.584,"body":"to introduce Nuresh Khanna."},{"speaker":"Cory Connors","startTime":6.924,"endTime":10.394,"body":"He's the editor of Packaging"},{"speaker":"Cory Connors","startTime":6.924,"endTime":10.394,"body":"South Asia and the vice"},{"speaker":"Cory Connors","startTime":10.394,"endTime":14.024,"body":"president of IPPO, a group"},{"speaker":"Cory Connors","startTime":10.394,"endTime":14.024,"body":"that we're both members of,"},{"speaker":"Cory Connors","startTime":14.064,"endTime":17.024,"body":"and I'm excited to learn"},{"speaker":"Cory Connors","startTime":14.064,"endTime":17.024,"body":"your perspective, sir."},{"speaker":"Cory Connors","startTime":17.684,"endTime":18.634,"body":"So welcome to the show."},{"speaker":"Naresh Khanna","startTime":19.809,"endTime":20.289,"body":"Thank you."},{"speaker":"Naresh Khanna","startTime":20.659,"endTime":21.169,"body":"It's an honor."},{"speaker":"Cory Connors","startTime":21.949,"endTime":22.469,"body":"Thank you."},{"speaker":"Cory Connors","startTime":23.179,"endTime":24.929,"body":"Can you tell us about"},{"speaker":"Cory Connors","startTime":23.179,"endTime":24.929,"body":"your background?"},{"speaker":"Naresh Khanna","startTime":25.179,"endTime":26.479,"body":"Well, I'm an Indian."},{"speaker":"Naresh Khanna","startTime":26.479,"endTime":27.169,"body":"I was born in"},{"speaker":"Naresh Khanna","startTime":27.169,"endTime":28.929,"body":"Bombay in 1949."},{"speaker":"Naresh Khanna","startTime":28.939,"endTime":31.099,"body":"I'm what's called, one"},{"speaker":"Naresh Khanna","startTime":28.939,"endTime":31.099,"body":"of Midnight's children"},{"speaker":"Naresh Khanna","startTime":31.099,"endTime":33.929,"body":"who were born just after"},{"speaker":"Naresh Khanna","startTime":31.099,"endTime":33.929,"body":"independence of the country."},{"speaker":"Naresh Khanna","startTime":35.049,"endTime":38.179,"body":"And, also I'm at the same"},{"speaker":"Naresh Khanna","startTime":35.049,"endTime":38.179,"body":"age as the Baby Boomers."},{"speaker":"Naresh Khanna","startTime":39.339,"endTime":41.969,"body":"And it so happens that, when"},{"speaker":"Naresh Khanna","startTime":39.339,"endTime":41.969,"body":"I was about eight or nine"},{"speaker":"Naresh Khanna","startTime":41.969,"endTime":44.009,"body":"years old, eight and a half"},{"speaker":"Naresh Khanna","startTime":41.969,"endTime":44.009,"body":"years old, I went to the U."},{"speaker":"Naresh Khanna","startTime":44.009,"endTime":46.674,"body":"S. Because my father"},{"speaker":"Naresh Khanna","startTime":44.009,"endTime":46.674,"body":"was posted there."},{"speaker":"Naresh Khanna","startTime":47.494,"endTime":51.584,"body":"apart from growing up in Mumbai"},{"speaker":"Naresh Khanna","startTime":47.494,"endTime":51.584,"body":"and New Delhi as a child, I"},{"speaker":"Naresh Khanna","startTime":51.584,"endTime":53.484,"body":"also, grew up in New York City."},{"speaker":"Cory Connors","startTime":53.734,"endTime":54.284,"body":"Wow."},{"speaker":"Cory Connors","startTime":54.304,"endTime":55.814,"body":"Quite a culture shock, I bet."},{"speaker":"Naresh Khanna","startTime":57.004,"endTime":58.794,"body":"I went to one"},{"speaker":"Naresh Khanna","startTime":57.004,"endTime":58.794,"body":"of the special high schools"},{"speaker":"Naresh Khanna","startTime":58.794,"endTime":62.204,"body":"in New York City, which had"},{"speaker":"Naresh Khanna","startTime":58.794,"endTime":62.204,"body":"a very good, public education"},{"speaker":"Naresh Khanna","startTime":62.204,"endTime":64.274,"body":"system in those days."},{"speaker":"Naresh Khanna","startTime":64.324,"endTime":64.974,"body":"Excellent."},{"speaker":"Naresh Khanna","startTime":65.624,"endTime":67.994,"body":"I went to a specialized high"},{"speaker":"Naresh Khanna","startTime":65.624,"endTime":67.994,"body":"school called Brooklyn Tech."},{"speaker":"Naresh Khanna","startTime":68.719,"endTime":70.399,"body":"And, later on to college there."},{"speaker":"Naresh Khanna","startTime":71.149,"endTime":74.279,"body":"And, when I was about 25 years"},{"speaker":"Naresh Khanna","startTime":71.149,"endTime":74.279,"body":"old, I came back to India."},{"speaker":"Naresh Khanna","startTime":74.709,"endTime":77.619,"body":"I had already, been trained as"},{"speaker":"Naresh Khanna","startTime":74.709,"endTime":77.619,"body":"a computer programmer on the"},{"speaker":"Naresh Khanna","startTime":77.619,"endTime":82.759,"body":"IBM 360, had some, technical,"},{"speaker":"Naresh Khanna","startTime":77.619,"endTime":82.759,"body":"background, et cetera."},{"speaker":"Naresh Khanna","startTime":82.829,"endTime":84.519,"body":"and I had worked"},{"speaker":"Naresh Khanna","startTime":82.829,"endTime":84.519,"body":"as a printer also."},{"speaker":"Naresh Khanna","startTime":85.229,"endTime":88.619,"body":"And I was in fact, quite"},{"speaker":"Naresh Khanna","startTime":85.229,"endTime":88.619,"body":"active during the anti war"},{"speaker":"Naresh Khanna","startTime":88.619,"endTime":93.589,"body":"movement concerning Vietnam"},{"speaker":"Naresh Khanna","startTime":88.619,"endTime":93.589,"body":"and also the movement for"},{"speaker":"Naresh Khanna","startTime":93.589,"endTime":94.629,"body":"racial integration, education."},{"speaker":"Naresh Khanna","startTime":95.429,"endTime":98.849,"body":"although I was a foreigner"},{"speaker":"Naresh Khanna","startTime":95.429,"endTime":98.849,"body":"and a foreign student, I"},{"speaker":"Naresh Khanna","startTime":98.849,"endTime":101.539,"body":"was quite an active, person."},{"speaker":"Naresh Khanna","startTime":102.519,"endTime":102.849,"body":"Great."},{"speaker":"Naresh Khanna","startTime":102.859,"endTime":104.539,"body":"And, that was,"},{"speaker":"Naresh Khanna","startTime":102.859,"endTime":104.539,"body":"that's my background."},{"speaker":"Naresh Khanna","startTime":104.539,"endTime":107.069,"body":"I came back to India and"},{"speaker":"Naresh Khanna","startTime":104.539,"endTime":107.069,"body":"I, didn't know much about"},{"speaker":"Naresh Khanna","startTime":107.069,"endTime":108.059,"body":"the country, I thought."},{"speaker":"Naresh Khanna","startTime":108.059,"endTime":112.744,"body":"So I, Decided to work as"},{"speaker":"Naresh Khanna","startTime":108.059,"endTime":112.744,"body":"a printer, so I can keep"},{"speaker":"Naresh Khanna","startTime":112.754,"endTime":113.984,"body":"my mouth shut for a while."},{"speaker":"Naresh Khanna","startTime":114.234,"endTime":118.734,"body":"And then, so I, then I got"},{"speaker":"Naresh Khanna","startTime":114.234,"endTime":118.734,"body":"involved in the movement"},{"speaker":"Naresh Khanna","startTime":119.334,"endTime":122.564,"body":"to implement Indian"},{"speaker":"Naresh Khanna","startTime":119.334,"endTime":122.564,"body":"scripts using computers."},{"speaker":"Naresh Khanna","startTime":123.704,"endTime":127.674,"body":"Oh, and, one of my great,"},{"speaker":"Naresh Khanna","startTime":123.704,"endTime":127.674,"body":"you could say gurus was John"},{"speaker":"Naresh Khanna","startTime":127.674,"endTime":131.504,"body":"Seybold, and who pointed"},{"speaker":"Naresh Khanna","startTime":127.674,"endTime":131.504,"body":"me out to various people,"},{"speaker":"Naresh Khanna","startTime":131.504,"endTime":135.804,"body":"including Donald Knuth and,"},{"speaker":"Naresh Khanna","startTime":131.504,"endTime":135.804,"body":"this gentleman at MIT who talks"},{"speaker":"Naresh Khanna","startTime":135.804,"endTime":139.184,"body":"about artificial intelligence"},{"speaker":"Naresh Khanna","startTime":135.804,"endTime":139.184,"body":"now, but in those days he was"},{"speaker":"Naresh Khanna","startTime":139.184,"endTime":143.504,"body":"working on optical character"},{"speaker":"Naresh Khanna","startTime":139.184,"endTime":143.504,"body":"recognition because he wanted"},{"speaker":"Naresh Khanna","startTime":143.524,"endTime":147.004,"body":"to create a machine, that"},{"speaker":"Naresh Khanna","startTime":143.524,"endTime":147.004,"body":"could read books to the blind."},{"speaker":"Cory Connors","startTime":147.974,"endTime":148.824,"body":"Oh,"},{"speaker":"Cory Connors","startTime":147.974,"endTime":148.824,"body":"that's incredible."},{"speaker":"Naresh Khanna","startTime":149.074,"endTime":150.964,"body":"a very well"},{"speaker":"Naresh Khanna","startTime":149.074,"endTime":150.964,"body":"known person, his name is"},{"speaker":"Naresh Khanna","startTime":150.974,"endTime":153.324,"body":"not coming to me immediately,"},{"speaker":"Naresh Khanna","startTime":150.974,"endTime":153.324,"body":"but, he's the person who's"},{"speaker":"Naresh Khanna","startTime":153.324,"endTime":157.464,"body":"talking about the singularity"},{"speaker":"Naresh Khanna","startTime":153.324,"endTime":157.464,"body":"of artificial intelligence."},{"speaker":"Naresh Khanna","startTime":158.694,"endTime":159.004,"body":"Anyway."},{"speaker":"Cory Connors","startTime":159.124,"endTime":162.284,"body":"So that sure"},{"speaker":"Cory Connors","startTime":159.124,"endTime":162.284,"body":"has come up recently, right?"},{"speaker":"Cory Connors","startTime":163.384,"endTime":164.584,"body":"Things are changing quickly."},{"speaker":"Naresh Khanna","startTime":165.614,"endTime":168.514,"body":"So I was"},{"speaker":"Naresh Khanna","startTime":165.614,"endTime":168.514,"body":"involved quite a bit in the"},{"speaker":"Naresh Khanna","startTime":168.514,"endTime":171.324,"body":"implementation of Indian"},{"speaker":"Naresh Khanna","startTime":168.514,"endTime":171.324,"body":"scripts for computers."},{"speaker":"Naresh Khanna","startTime":171.594,"endTime":173.194,"body":"There was an"},{"speaker":"Naresh Khanna","startTime":171.594,"endTime":173.194,"body":"important conference."},{"speaker":"Naresh Khanna","startTime":174.024,"endTime":179.004,"body":"In fact, that movement was also"},{"speaker":"Naresh Khanna","startTime":174.024,"endTime":179.004,"body":"engendered by William Schreiber."},{"speaker":"Naresh Khanna","startTime":180.089,"endTime":183.029,"body":"Came from MIT to teach at"},{"speaker":"Naresh Khanna","startTime":180.089,"endTime":183.029,"body":"one of the Indian Institutes"},{"speaker":"Naresh Khanna","startTime":183.029,"endTime":186.409,"body":"of Technology in India,"},{"speaker":"Naresh Khanna","startTime":183.029,"endTime":186.409,"body":"etc. And he was amazing."},{"speaker":"Naresh Khanna","startTime":187.289,"endTime":187.539,"body":"Yeah."},{"speaker":"Naresh Khanna","startTime":187.539,"endTime":188.779,"body":"So he was quite a character."},{"speaker":"Naresh Khanna","startTime":188.789,"endTime":192.429,"body":"He was involved in several"},{"speaker":"Naresh Khanna","startTime":188.789,"endTime":192.429,"body":"things to do with our industry,"},{"speaker":"Naresh Khanna","startTime":192.429,"endTime":199.369,"body":"including the ECRM typesetter,"},{"speaker":"Naresh Khanna","startTime":192.429,"endTime":199.369,"body":"the color scanner, for which"},{"speaker":"Naresh Khanna","startTime":199.369,"endTime":201.469,"body":"he had several Patents."},{"speaker":"Naresh Khanna","startTime":201.929,"endTime":206.409,"body":"Um, he influenced F. E."},{"speaker":"Naresh Khanna","startTime":201.929,"endTime":206.409,"body":"Arazzi greatly, apparently,"},{"speaker":"Naresh Khanna","startTime":206.439,"endTime":208.599,"body":"which I, recently learned."},{"speaker":"Naresh Khanna","startTime":208.759,"endTime":211.369,"body":"So anyway, that's, so"},{"speaker":"Naresh Khanna","startTime":208.759,"endTime":211.369,"body":"I got involved in that."},{"speaker":"Naresh Khanna","startTime":211.879,"endTime":214.339,"body":"And, in order to earn"},{"speaker":"Naresh Khanna","startTime":211.879,"endTime":214.339,"body":"a living doing that, I"},{"speaker":"Naresh Khanna","startTime":214.339,"endTime":217.739,"body":"became a consultant after"},{"speaker":"Naresh Khanna","startTime":214.339,"endTime":217.739,"body":"two and a half years and,"},{"speaker":"Naresh Khanna","startTime":218.219,"endTime":219.619,"body":"working in a printing press."},{"speaker":"Naresh Khanna","startTime":220.479,"endTime":224.989,"body":"And, and I also started"},{"speaker":"Naresh Khanna","startTime":220.479,"endTime":224.989,"body":"a technical newsletter."},{"speaker":"Naresh Khanna","startTime":225.239,"endTime":228.999,"body":"And the first issue of that"},{"speaker":"Naresh Khanna","startTime":225.239,"endTime":228.999,"body":"actually, covered some of"},{"speaker":"Naresh Khanna","startTime":228.999,"endTime":231.609,"body":"the parameters that we had"},{"speaker":"Naresh Khanna","startTime":228.999,"endTime":231.609,"body":"designed for the implementation"},{"speaker":"Naresh Khanna","startTime":231.609,"endTime":232.649,"body":"of Indian scripts."},{"speaker":"Naresh Khanna","startTime":233.269,"endTime":235.989,"body":"And my former boss, he"},{"speaker":"Naresh Khanna","startTime":233.269,"endTime":235.989,"body":"sent it to John Sebald, who"},{"speaker":"Naresh Khanna","startTime":235.989,"endTime":238.279,"body":"published it on the front"},{"speaker":"Naresh Khanna","startTime":235.989,"endTime":238.279,"body":"page of the Sebald report."},{"speaker":"Naresh Khanna","startTime":239.099,"endTime":241.279,"body":"And ultimately, various"},{"speaker":"Naresh Khanna","startTime":239.099,"endTime":241.279,"body":"things happened."},{"speaker":"Naresh Khanna","startTime":241.289,"endTime":243.839,"body":"We implemented"},{"speaker":"Naresh Khanna","startTime":241.289,"endTime":243.839,"body":"these technologies."},{"speaker":"Naresh Khanna","startTime":244.449,"endTime":249.159,"body":"I informally showed them at"},{"speaker":"Naresh Khanna","startTime":244.449,"endTime":249.159,"body":"IPEX in 1993 and show them"},{"speaker":"Naresh Khanna","startTime":249.219,"endTime":251.249,"body":"even at the Sebald conference."},{"speaker":"Naresh Khanna","startTime":251.589,"endTime":252.679,"body":"And I think San Jose."},{"speaker":"Naresh Khanna","startTime":253.929,"endTime":254.509,"body":"Oh, yeah."},{"speaker":"Naresh Khanna","startTime":254.629,"endTime":255.199,"body":"So quite"},{"speaker":"Cory Connors","startTime":255.199,"endTime":256.139,"body":"a"},{"speaker":"Cory Connors","startTime":255.199,"endTime":256.139,"body":"journey from India."},{"speaker":"Cory Connors","startTime":256.209,"endTime":256.759,"body":"Yeah."},{"speaker":"Cory Connors","startTime":257.109,"endTime":257.509,"body":"Good for you."},{"speaker":"Cory Connors","startTime":257.589,"endTime":257.689,"body":"So"},{"speaker":"Naresh Khanna","startTime":257.689,"endTime":258.949,"body":"anyway, I'm"},{"speaker":"Naresh Khanna","startTime":257.689,"endTime":258.949,"body":"saying this, so there is"},{"speaker":"Naresh Khanna","startTime":258.949,"endTime":261.499,"body":"a kind of intermingling"},{"speaker":"Naresh Khanna","startTime":258.949,"endTime":261.499,"body":"of, technology gurus and"},{"speaker":"Naresh Khanna","startTime":261.499,"endTime":265.039,"body":"technology, things which,"},{"speaker":"Naresh Khanna","startTime":261.499,"endTime":265.039,"body":"unites people around the world."},{"speaker":"Naresh Khanna","startTime":265.039,"endTime":268.669,"body":"And certainly was very"},{"speaker":"Naresh Khanna","startTime":265.039,"endTime":268.669,"body":"crucial for the, for Indian"},{"speaker":"Naresh Khanna","startTime":268.669,"endTime":271.359,"body":"society because it enabled"},{"speaker":"Naresh Khanna","startTime":268.669,"endTime":271.359,"body":"us to use Indian scripts."},{"speaker":"Naresh Khanna","startTime":272.499,"endTime":275.709,"body":"as they were actually developed"},{"speaker":"Naresh Khanna","startTime":272.499,"endTime":275.709,"body":"and not as they were linearized"},{"speaker":"Naresh Khanna","startTime":275.709,"endTime":279.159,"body":"and romanized to some extent"},{"speaker":"Naresh Khanna","startTime":275.709,"endTime":279.159,"body":"by the constraints of the"},{"speaker":"Naresh Khanna","startTime":279.159,"endTime":282.189,"body":"typewriter and the other kinds"},{"speaker":"Naresh Khanna","startTime":279.159,"endTime":282.189,"body":"of instruments because our"},{"speaker":"Naresh Khanna","startTime":282.189,"endTime":286.019,"body":"scripts have, modifications"},{"speaker":"Naresh Khanna","startTime":282.189,"endTime":286.019,"body":"on the top and the bottom in"},{"speaker":"Naresh Khanna","startTime":286.019,"endTime":289.769,"body":"between conjunct characters,"},{"speaker":"Naresh Khanna","startTime":286.019,"endTime":289.769,"body":"for us, a font is not 26"},{"speaker":"Naresh Khanna","startTime":289.789,"endTime":293.419,"body":"caps and 26 lowercase and"},{"speaker":"Naresh Khanna","startTime":289.789,"endTime":293.419,"body":"nine numbers or 10 numbers."},{"speaker":"Naresh Khanna","startTime":293.419,"endTime":295.459,"body":"It is like 400 pieces,"},{"speaker":"Cory Connors","startTime":295.789,"endTime":296.159,"body":"right?"},{"speaker":"Naresh Khanna","startTime":296.789,"endTime":299.869,"body":"Which have to"},{"speaker":"Naresh Khanna","startTime":296.789,"endTime":299.869,"body":"be assembled, quite, complex."},{"speaker":"Naresh Khanna","startTime":299.869,"endTime":303.739,"body":"for us, these things, these,"},{"speaker":"Naresh Khanna","startTime":299.869,"endTime":303.739,"body":"the technology, particularly,"},{"speaker":"Naresh Khanna","startTime":303.839,"endTime":307.829,"body":"the Motorola 68000 chip was"},{"speaker":"Naresh Khanna","startTime":303.839,"endTime":307.829,"body":"a great liberation, you know."},{"speaker":"Naresh Khanna","startTime":308.749,"endTime":310.159,"body":"so that's what"},{"speaker":"Naresh Khanna","startTime":308.749,"endTime":310.159,"body":"you're saying is it"},{"speaker":"Cory Connors","startTime":310.159,"endTime":312.109,"body":"allowed,"},{"speaker":"Cory Connors","startTime":310.159,"endTime":312.109,"body":"it allowed computers to"},{"speaker":"Cory Connors","startTime":312.119,"endTime":314.249,"body":"use the Indian language."},{"speaker":"Cory Connors","startTime":315.169,"endTime":316.789,"body":"Is that what you're saying"},{"speaker":"Cory Connors","startTime":315.169,"endTime":316.789,"body":"when you say scripts?"},{"speaker":"Naresh Khanna","startTime":316.799,"endTime":317.999,"body":"Yeah,"},{"speaker":"Naresh Khanna","startTime":316.799,"endTime":317.999,"body":"it was a graphics."},{"speaker":"Naresh Khanna","startTime":318.029,"endTime":320.929,"body":"It was a kind of a first graphic"},{"speaker":"Naresh Khanna","startTime":318.029,"endTime":320.929,"body":"ship, which we saw on the Mac."},{"speaker":"Cory Connors","startTime":321.259,"endTime":321.759,"body":"I see."},{"speaker":"Cory Connors","startTime":322.149,"endTime":322.519,"body":"Wonderful."},{"speaker":"Naresh Khanna","startTime":323.569,"endTime":325.289,"body":"And it was"},{"speaker":"Naresh Khanna","startTime":323.569,"endTime":325.289,"body":"a dual use ship, actually."},{"speaker":"Naresh Khanna","startTime":326.019,"endTime":328.339,"body":"It was quite difficult"},{"speaker":"Naresh Khanna","startTime":326.019,"endTime":328.339,"body":"to get it into India."},{"speaker":"Naresh Khanna","startTime":329.009,"endTime":329.979,"body":"That's another story."},{"speaker":"Naresh Khanna","startTime":330.649,"endTime":330.999,"body":"Bet."},{"speaker":"Naresh Khanna","startTime":331.559,"endTime":334.749,"body":"In any case, so that was"},{"speaker":"Naresh Khanna","startTime":331.559,"endTime":334.749,"body":"thing and then I continue to"},{"speaker":"Naresh Khanna","startTime":334.749,"endTime":337.819,"body":"work as a consultant to the"},{"speaker":"Naresh Khanna","startTime":334.749,"endTime":337.819,"body":"industry, helping it modernize"},{"speaker":"Naresh Khanna","startTime":337.849,"endTime":339.989,"body":"and use new technology, etc."},{"speaker":"Naresh Khanna","startTime":340.349,"endTime":344.329,"body":"And my technical newsletter"},{"speaker":"Naresh Khanna","startTime":340.349,"endTime":344.329,"body":"grew into a magazine, which"},{"speaker":"Naresh Khanna","startTime":344.329,"endTime":347.569,"body":"is now almost 45 years old"},{"speaker":"Naresh Khanna","startTime":344.329,"endTime":347.569,"body":"Indian printer and publisher."},{"speaker":"Naresh Khanna","startTime":348.274,"endTime":350.874,"body":"And then subsequently, I"},{"speaker":"Naresh Khanna","startTime":348.274,"endTime":350.874,"body":"started another magazine called"},{"speaker":"Naresh Khanna","startTime":350.874,"endTime":353.604,"body":"Packaging South Asia in 2007."},{"speaker":"Naresh Khanna","startTime":354.824,"endTime":358.624,"body":"And, so that's how I have"},{"speaker":"Naresh Khanna","startTime":354.824,"endTime":358.624,"body":"by default become a kind"},{"speaker":"Naresh Khanna","startTime":358.624,"endTime":360.044,"body":"of a packaging person."},{"speaker":"Naresh Khanna","startTime":360.894,"endTime":362.354,"body":"And, that's some"},{"speaker":"Naresh Khanna","startTime":360.894,"endTime":362.354,"body":"of the background."},{"speaker":"Cory Connors","startTime":363.024,"endTime":364.834,"body":"That's"},{"speaker":"Cory Connors","startTime":363.024,"endTime":364.834,"body":"quite a career already."},{"speaker":"Cory Connors","startTime":364.914,"endTime":367.254,"body":"And, it almost feels like"},{"speaker":"Cory Connors","startTime":364.914,"endTime":367.254,"body":"you're just getting started."},{"speaker":"Cory Connors","startTime":367.504,"endTime":368.474,"body":"I'm very impressed."},{"speaker":"Cory Connors","startTime":369.704,"endTime":370.544,"body":"Well done."},{"speaker":"Naresh Khanna","startTime":371.274,"endTime":374.614,"body":"it's, it's just,"},{"speaker":"Naresh Khanna","startTime":371.274,"endTime":374.614,"body":"Actually, the willingness to"},{"speaker":"Naresh Khanna","startTime":374.614,"endTime":378.894,"body":"work with your hands and the"},{"speaker":"Naresh Khanna","startTime":374.614,"endTime":378.894,"body":"willingness to learn sometimes"},{"speaker":"Naresh Khanna","startTime":378.894,"endTime":385.484,"body":"out of manuals where technology"},{"speaker":"Naresh Khanna","startTime":378.894,"endTime":385.484,"body":"is imported and people really"},{"speaker":"Naresh Khanna","startTime":385.484,"endTime":389.034,"body":"don't know how to use it and"},{"speaker":"Naresh Khanna","startTime":385.484,"endTime":389.034,"body":"you're literate and you're also"},{"speaker":"Naresh Khanna","startTime":389.234,"endTime":390.564,"body":"willing to work with your hands."},{"speaker":"Naresh Khanna","startTime":390.844,"endTime":392.374,"body":"So that makes a difference."},{"speaker":"Naresh Khanna","startTime":392.824,"endTime":393.554,"body":"and I agree."},{"speaker":"Naresh Khanna","startTime":394.684,"endTime":396.994,"body":"And so that's, so that's"},{"speaker":"Naresh Khanna","startTime":394.684,"endTime":396.994,"body":"been my good luck, Yeah."},{"speaker":"Naresh Khanna","startTime":396.994,"endTime":397.824,"body":"my first job"},{"speaker":"Cory Connors","startTime":397.824,"endTime":399.014,"body":"was making boxes."},{"speaker":"Cory Connors","startTime":399.414,"endTime":403.804,"body":"And, I think all of us should"},{"speaker":"Cory Connors","startTime":399.414,"endTime":403.804,"body":"have a, hands on job for,"},{"speaker":"Cory Connors","startTime":403.854,"endTime":406.874,"body":"in the trenches, in the"},{"speaker":"Cory Connors","startTime":403.854,"endTime":406.874,"body":"production facility, at least"},{"speaker":"Cory Connors","startTime":406.874,"endTime":408.234,"body":"one time in our careers."},{"speaker":"Naresh Khanna","startTime":409.074,"endTime":409.174,"body":"Yeah."},{"speaker":"Naresh Khanna","startTime":409.254,"endTime":412.194,"body":"In fact, I worked in New"},{"speaker":"Naresh Khanna","startTime":409.254,"endTime":412.194,"body":"York city on west 27th street"},{"speaker":"Naresh Khanna","startTime":412.194,"endTime":413.444,"body":"in the spear box factory."},{"speaker":"Naresh Khanna","startTime":413.814,"endTime":414.434,"body":"Oh, wow."},{"speaker":"Naresh Khanna","startTime":414.824,"endTime":415.094,"body":"Yeah."},{"speaker":"Cory Connors","startTime":416.274,"endTime":417.874,"body":"Was that"},{"speaker":"Cory Connors","startTime":416.274,"endTime":417.874,"body":"corrugated or chipboard?"},{"speaker":"Naresh Khanna","startTime":418.004,"endTime":420.254,"body":"No, that was,"},{"speaker":"Naresh Khanna","startTime":418.004,"endTime":420.254,"body":"it was, folding boxes, with"},{"speaker":"Naresh Khanna","startTime":420.374,"endTime":422.144,"body":"owner used to design to set up."},{"speaker":"Naresh Khanna","startTime":422.574,"endTime":425.224,"body":"in a department store, like"},{"speaker":"Naresh Khanna","startTime":422.574,"endTime":425.224,"body":"Brooks brothers or something."},{"speaker":"Naresh Khanna","startTime":425.224,"endTime":427.624,"body":"When you buy your suit,"},{"speaker":"Naresh Khanna","startTime":425.224,"endTime":427.624,"body":"you put it in and he."},{"speaker":"Naresh Khanna","startTime":428.079,"endTime":430.869,"body":"And he was, quite a character"},{"speaker":"Naresh Khanna","startTime":428.079,"endTime":430.869,"body":"because he would design these"},{"speaker":"Naresh Khanna","startTime":430.869,"endTime":433.429,"body":"boxes and he would show them"},{"speaker":"Naresh Khanna","startTime":430.869,"endTime":433.429,"body":"to various people to see if"},{"speaker":"Naresh Khanna","startTime":433.429,"endTime":434.469,"body":"they could construct them."},{"speaker":"Naresh Khanna","startTime":434.469,"endTime":438.579,"body":"And he was very disappointed"},{"speaker":"Naresh Khanna","startTime":434.469,"endTime":438.579,"body":"if somebody could construct"},{"speaker":"Naresh Khanna","startTime":438.579,"endTime":442.199,"body":"them, And I was a student"},{"speaker":"Naresh Khanna","startTime":438.579,"endTime":442.199,"body":"and I, we'd always come up"},{"speaker":"Naresh Khanna","startTime":442.199,"endTime":444.459,"body":"with a solution and he was"},{"speaker":"Naresh Khanna","startTime":442.199,"endTime":444.459,"body":"quite angry about that."},{"speaker":"Cory Connors","startTime":444.709,"endTime":445.959,"body":"He didn't"},{"speaker":"Cory Connors","startTime":444.709,"endTime":445.959,"body":"know your history."},{"speaker":"Cory Connors","startTime":446.639,"endTime":446.979,"body":"How funny."},{"speaker":"Naresh Khanna","startTime":447.229,"endTime":448.819,"body":"So that's,"},{"speaker":"Naresh Khanna","startTime":447.229,"endTime":448.819,"body":"that's my experience also."},{"speaker":"Naresh Khanna","startTime":448.869,"endTime":451.429,"body":"Yeah, so I worked in printing"},{"speaker":"Naresh Khanna","startTime":448.869,"endTime":451.429,"body":"plants in New York City and,"},{"speaker":"Cory Connors","startTime":451.679,"endTime":452.659,"body":"packaging plants also."},{"speaker":"Naresh Khanna","startTime":453.689,"endTime":453.929,"body":"Great."},{"speaker":"Cory Connors","startTime":453.989,"endTime":456.379,"body":"So you're still"},{"speaker":"Cory Connors","startTime":453.989,"endTime":456.379,"body":"publishing the magazines."},{"speaker":"Cory Connors","startTime":456.479,"endTime":458.799,"body":"I'm assuming they're"},{"speaker":"Cory Connors","startTime":456.479,"endTime":458.799,"body":"online and printed."},{"speaker":"Naresh Khanna","startTime":459.349,"endTime":460.259,"body":"Yeah,"},{"speaker":"Naresh Khanna","startTime":459.349,"endTime":460.259,"body":"they're online."},{"speaker":"Naresh Khanna","startTime":460.269,"endTime":462.709,"body":"In fact, we started the"},{"speaker":"Naresh Khanna","startTime":460.269,"endTime":462.709,"body":"third magazine just after the"},{"speaker":"Naresh Khanna","startTime":462.749,"endTime":464.449,"body":"pandemic called Indy food bear."},{"speaker":"Naresh Khanna","startTime":465.419,"endTime":468.379,"body":"Because, food industry"},{"speaker":"Naresh Khanna","startTime":465.419,"endTime":468.379,"body":"in India is the second"},{"speaker":"Naresh Khanna","startTime":468.379,"endTime":470.909,"body":"largest producer of fruit"},{"speaker":"Naresh Khanna","startTime":468.379,"endTime":470.909,"body":"and vegetable in the world."},{"speaker":"Naresh Khanna","startTime":471.649,"endTime":473.319,"body":"largest producer of"},{"speaker":"Naresh Khanna","startTime":471.649,"endTime":473.319,"body":"milk in the world."},{"speaker":"Naresh Khanna","startTime":473.379,"endTime":475.849,"body":"so that's much bigger"},{"speaker":"Naresh Khanna","startTime":473.379,"endTime":475.849,"body":"industry than packaging."},{"speaker":"Naresh Khanna","startTime":476.639,"endTime":479.599,"body":"And it turns out that,"},{"speaker":"Naresh Khanna","startTime":476.639,"endTime":479.599,"body":"it's like a 900 billion"},{"speaker":"Naresh Khanna","startTime":479.849,"endTime":483.439,"body":"industry, food industry in"},{"speaker":"Naresh Khanna","startTime":479.849,"endTime":483.439,"body":"India out of the, maybe 3."},{"speaker":"Naresh Khanna","startTime":483.439,"endTime":485.039,"body":"7 trillion GDP."},{"speaker":"Naresh Khanna","startTime":485.339,"endTime":486.379,"body":"So almost 25%."},{"speaker":"Naresh Khanna","startTime":487.449,"endTime":490.369,"body":"and, a lot of the packaging"},{"speaker":"Naresh Khanna","startTime":487.449,"endTime":490.369,"body":"in India has to do with food"},{"speaker":"Naresh Khanna","startTime":490.379,"endTime":491.489,"body":"processing and packaging."},{"speaker":"Naresh Khanna","startTime":491.489,"endTime":494.269,"body":"And that's the whole,"},{"speaker":"Naresh Khanna","startTime":491.489,"endTime":494.269,"body":"goal you could say is to"},{"speaker":"Naresh Khanna","startTime":494.269,"endTime":495.929,"body":"help save food in a way."},{"speaker":"Naresh Khanna","startTime":496.179,"endTime":500.209,"body":"Maximum protein to the"},{"speaker":"Naresh Khanna","startTime":496.179,"endTime":500.209,"body":"maximum population."},{"speaker":"Naresh Khanna","startTime":500.959,"endTime":505.419,"body":"So it's not that packaging"},{"speaker":"Naresh Khanna","startTime":500.959,"endTime":505.419,"body":"can save food, but it can"},{"speaker":"Naresh Khanna","startTime":505.419,"endTime":509.499,"body":"help in the process of"},{"speaker":"Naresh Khanna","startTime":505.419,"endTime":509.499,"body":"delivering it organically"},{"speaker":"Naresh Khanna","startTime":509.509,"endTime":511.999,"body":"and, with full benefit."},{"speaker":"Naresh Khanna","startTime":512.689,"endTime":516.449,"body":"it's, that's one of the"},{"speaker":"Naresh Khanna","startTime":512.689,"endTime":516.449,"body":"main sustainability things"},{"speaker":"Naresh Khanna","startTime":516.449,"endTime":518.859,"body":"to get done, as we were"},{"speaker":"Naresh Khanna","startTime":516.449,"endTime":518.859,"body":"discussing a few weeks ago."},{"speaker":"Naresh Khanna","startTime":519.299,"endTime":521.779,"body":"There's no point in having"},{"speaker":"Naresh Khanna","startTime":519.299,"endTime":521.779,"body":"sustainable packaging"},{"speaker":"Naresh Khanna","startTime":522.329,"endTime":525.289,"body":"if you can't preserve"},{"speaker":"Naresh Khanna","startTime":522.329,"endTime":525.289,"body":"food and unfortunately a"},{"speaker":"Naresh Khanna","startTime":525.319,"endTime":530.559,"body":"lot of food in India is"},{"speaker":"Naresh Khanna","startTime":525.319,"endTime":530.559,"body":"wasted on the farm itself."},{"speaker":"Naresh Khanna","startTime":531.619,"endTime":534.659,"body":"It's not like Europe and"},{"speaker":"Naresh Khanna","startTime":531.619,"endTime":534.659,"body":"America where food is"},{"speaker":"Naresh Khanna","startTime":534.659,"endTime":538.709,"body":"wasted in the home, throw"},{"speaker":"Naresh Khanna","startTime":534.659,"endTime":538.709,"body":"it out of their fridge, etc."},{"speaker":"Naresh Khanna","startTime":539.129,"endTime":541.779,"body":"Here the wastage takes"},{"speaker":"Naresh Khanna","startTime":539.129,"endTime":541.779,"body":"place right at the source"},{"speaker":"Naresh Khanna","startTime":542.159,"endTime":546.099,"body":"because it's not picked up,"},{"speaker":"Naresh Khanna","startTime":542.159,"endTime":546.099,"body":"it's not sorted, processed."},{"speaker":"Naresh Khanna","startTime":546.524,"endTime":547.844,"body":"Et cetera, et cetera."},{"speaker":"Naresh Khanna","startTime":548.454,"endTime":551.204,"body":"And, so there is a great,"},{"speaker":"Naresh Khanna","startTime":548.454,"endTime":551.204,"body":"so that's an interesting"},{"speaker":"Naresh Khanna","startTime":551.204,"endTime":551.934,"body":"new development."},{"speaker":"Naresh Khanna","startTime":552.464,"endTime":554.494,"body":"Of course, when, after"},{"speaker":"Naresh Khanna","startTime":552.464,"endTime":554.494,"body":"we started the magazine,"},{"speaker":"Naresh Khanna","startTime":554.494,"endTime":555.584,"body":"the pandemic happened."},{"speaker":"Naresh Khanna","startTime":555.914,"endTime":557.244,"body":"So we've had to restart it."},{"speaker":"Naresh Khanna","startTime":557.724,"endTime":558.604,"body":"But we are very hopeful."},{"speaker":"Naresh Khanna","startTime":558.634,"endTime":559.924,"body":"So that's the third magazine."},{"speaker":"Naresh Khanna","startTime":560.774,"endTime":562.344,"body":"And then we also have a"},{"speaker":"Naresh Khanna","startTime":560.774,"endTime":562.344,"body":"separate company, by the"},{"speaker":"Naresh Khanna","startTime":562.344,"endTime":566.464,"body":"way, IVP Star, which is"},{"speaker":"Naresh Khanna","startTime":562.344,"endTime":566.464,"body":"a company which continues"},{"speaker":"Naresh Khanna","startTime":566.464,"endTime":568.924,"body":"the consulting as services."},{"speaker":"Naresh Khanna","startTime":569.074,"endTime":571.454,"body":"Star stands for services,"},{"speaker":"Naresh Khanna","startTime":569.074,"endTime":571.454,"body":"training, and research."},{"speaker":"Naresh Khanna","startTime":571.904,"endTime":573.914,"body":"So we do training."},{"speaker":"Naresh Khanna","startTime":574.164,"endTime":575.994,"body":"We've done training over"},{"speaker":"Naresh Khanna","startTime":574.164,"endTime":575.994,"body":"the years in many things,"},{"speaker":"Naresh Khanna","startTime":576.004,"endTime":577.384,"body":"including color management."},{"speaker":"Naresh Khanna","startTime":577.939,"endTime":583.679,"body":"We were part of idea alliance"},{"speaker":"Naresh Khanna","startTime":577.939,"endTime":583.679,"body":"for a while, and we do research"},{"speaker":"Naresh Khanna","startTime":583.699,"endTime":588.099,"body":"because we were entering the"},{"speaker":"Naresh Khanna","startTime":583.699,"endTime":588.099,"body":"20th century 21st century, and I"},{"speaker":"Naresh Khanna","startTime":588.109,"endTime":591.149,"body":"realized the data on the Indian"},{"speaker":"Naresh Khanna","startTime":588.109,"endTime":591.149,"body":"industry on all the packaging"},{"speaker":"Naresh Khanna","startTime":591.149,"endTime":593.879,"body":"printing and publishing"},{"speaker":"Naresh Khanna","startTime":591.149,"endTime":593.879,"body":"verticals was not very good."},{"speaker":"Naresh Khanna","startTime":594.619,"endTime":596.109,"body":"I decided to develop that."},{"speaker":"Naresh Khanna","startTime":596.539,"endTime":597.199,"body":"And that has."},{"speaker":"Naresh Khanna","startTime":597.369,"endTime":599.029,"body":"that's a very interesting"},{"speaker":"Naresh Khanna","startTime":597.369,"endTime":599.029,"body":"company actually."},{"speaker":"Naresh Khanna","startTime":599.624,"endTime":602.304,"body":"Because it also does"},{"speaker":"Naresh Khanna","startTime":599.624,"endTime":602.304,"body":"conferences and various other"},{"speaker":"Naresh Khanna","startTime":603.204,"endTime":605.364,"body":"community activities for"},{"speaker":"Naresh Khanna","startTime":603.204,"endTime":605.364,"body":"the industry, you would say."},{"speaker":"Cory Connors","startTime":605.614,"endTime":608.804,"body":"And you travel"},{"speaker":"Cory Connors","startTime":605.614,"endTime":608.804,"body":"quite a bit for conferences"},{"speaker":"Cory Connors","startTime":608.804,"endTime":609.914,"body":"and events, don't you?"},{"speaker":"Naresh Khanna","startTime":610.164,"endTime":612.754,"body":"Well, Corey,"},{"speaker":"Naresh Khanna","startTime":610.164,"endTime":612.754,"body":"frankly, I have been traveling"},{"speaker":"Naresh Khanna","startTime":612.784,"endTime":614.424,"body":"quite a bit over the years."},{"speaker":"Naresh Khanna","startTime":614.524,"endTime":616.394,"body":"But, I don't know if you"},{"speaker":"Naresh Khanna","startTime":614.524,"endTime":616.394,"body":"can publish this or not,"},{"speaker":"Naresh Khanna","startTime":616.394,"endTime":618.474,"body":"but it's very difficult"},{"speaker":"Naresh Khanna","startTime":616.394,"endTime":618.474,"body":"to travel from India."},{"speaker":"Naresh Khanna","startTime":619.034,"endTime":619.564,"body":"Oh,"},{"speaker":"Cory Connors","startTime":619.804,"endTime":620.194,"body":"sure."},{"speaker":"Naresh Khanna","startTime":620.494,"endTime":620.794,"body":"Yeah."},{"speaker":"Naresh Khanna","startTime":621.154,"endTime":624.764,"body":"We are quite far away from"},{"speaker":"Naresh Khanna","startTime":621.154,"endTime":624.764,"body":"the, center of things, Sure."},{"speaker":"Naresh Khanna","startTime":625.694,"endTime":628.124,"body":"While things are generally,"},{"speaker":"Naresh Khanna","startTime":625.694,"endTime":628.124,"body":"happening in America or"},{"speaker":"Naresh Khanna","startTime":628.124,"endTime":632.464,"body":"California or, in Europe,"},{"speaker":"Naresh Khanna","startTime":628.124,"endTime":632.464,"body":"in Germany, our industry."},{"speaker":"Naresh Khanna","startTime":633.314,"endTime":634.364,"body":"or even in Japan."},{"speaker":"Naresh Khanna","startTime":634.564,"endTime":635.784,"body":"So it's not that easy."},{"speaker":"Naresh Khanna","startTime":637.174,"endTime":641.244,"body":"But as years have"},{"speaker":"Naresh Khanna","startTime":637.174,"endTime":641.244,"body":"gone by, yes, one has."},{"speaker":"Naresh Khanna","startTime":641.404,"endTime":643.114,"body":"It has become easier to travel."},{"speaker":"Naresh Khanna","startTime":643.494,"endTime":646.864,"body":"It's far away, and it's"},{"speaker":"Naresh Khanna","startTime":643.494,"endTime":646.864,"body":"not easy to finance."},{"speaker":"Naresh Khanna","startTime":646.864,"endTime":650.864,"body":"Also, even My consulting"},{"speaker":"Naresh Khanna","startTime":646.864,"endTime":650.864,"body":"work doesn't really"},{"speaker":"Naresh Khanna","startTime":650.864,"endTime":651.874,"body":"take me there much."},{"speaker":"Naresh Khanna","startTime":652.324,"endTime":656.124,"body":"And, the publishing work also,"},{"speaker":"Naresh Khanna","startTime":652.324,"endTime":656.124,"body":"but one has got invited over"},{"speaker":"Naresh Khanna","startTime":656.124,"endTime":658.254,"body":"the years, to things like"},{"speaker":"Naresh Khanna","startTime":656.124,"endTime":658.254,"body":"Drupal and this and that."},{"speaker":"Naresh Khanna","startTime":658.264,"endTime":659.304,"body":"So it's the junket."},{"speaker":"Naresh Khanna","startTime":660.384,"endTime":663.494,"body":"And when I started to combine"},{"speaker":"Naresh Khanna","startTime":660.384,"endTime":663.494,"body":"that with some, other,"},{"speaker":"Naresh Khanna","startTime":663.534,"endTime":665.274,"body":"interesting tourism, let's say."},{"speaker":"Naresh Khanna","startTime":665.544,"endTime":666.394,"body":"Looking around."},{"speaker":"Naresh Khanna","startTime":666.694,"endTime":667.304,"body":"Why not?"},{"speaker":"Naresh Khanna","startTime":667.404,"endTime":669.364,"body":"Otherwise the travel"},{"speaker":"Naresh Khanna","startTime":667.404,"endTime":669.364,"body":"wouldn't really be worth it."},{"speaker":"Naresh Khanna","startTime":669.364,"endTime":671.194,"body":"I"},{"speaker":"Cory Connors","startTime":671.194,"endTime":671.714,"body":"agree."},{"speaker":"Cory Connors","startTime":671.794,"endTime":672.024,"body":"Yeah."},{"speaker":"Cory Connors","startTime":672.024,"endTime":674.984,"body":"You have to add in some fun,"},{"speaker":"Cory Connors","startTime":672.024,"endTime":674.984,"body":"when you're working hard."},{"speaker":"Naresh Khanna","startTime":676.369,"endTime":678.119,"body":"Yeah,"},{"speaker":"Naresh Khanna","startTime":676.369,"endTime":678.119,"body":"friends, et cetera."},{"speaker":"Naresh Khanna","startTime":678.119,"endTime":679.269,"body":"So I have been traveling."},{"speaker":"Naresh Khanna","startTime":679.719,"endTime":681.159,"body":"my wife thinks I traveled a lot,"},{"speaker":"Naresh Khanna","startTime":681.409,"endTime":684.989,"body":"but I, but not so much,"},{"speaker":"Naresh Khanna","startTime":681.409,"endTime":684.989,"body":"not so much recently."},{"speaker":"Naresh Khanna","startTime":684.989,"endTime":686.399,"body":"And certainly I"},{"speaker":"Naresh Khanna","startTime":684.989,"endTime":686.399,"body":"have to slow down."},{"speaker":"Naresh Khanna","startTime":686.399,"endTime":690.239,"body":"it's ridiculous that kind"},{"speaker":"Naresh Khanna","startTime":686.399,"endTime":690.239,"body":"of, some of the travel"},{"speaker":"Naresh Khanna","startTime":690.239,"endTime":695.179,"body":"that they ask you to do is"},{"speaker":"Naresh Khanna","startTime":690.239,"endTime":695.179,"body":"impossible, from India to"},{"speaker":"Naresh Khanna","startTime":695.179,"endTime":696.419,"body":"Australia for half a day."},{"speaker":"Cory Connors","startTime":696.669,"endTime":696.979,"body":"Yeah."},{"speaker":"Cory Connors","startTime":696.989,"endTime":699.959,"body":"Can you come here for an hour"},{"speaker":"Cory Connors","startTime":696.989,"endTime":699.959,"body":"and speak and then leave?"},{"speaker":"Cory Connors","startTime":699.969,"endTime":700.329,"body":"Yeah."},{"speaker":"Cory Connors","startTime":700.409,"endTime":700.779,"body":"Yeah."},{"speaker":"Naresh Khanna","startTime":701.799,"endTime":703.859,"body":"It's"},{"speaker":"Naresh Khanna","startTime":701.799,"endTime":703.859,"body":"not very realistic."},{"speaker":"Naresh Khanna","startTime":704.319,"endTime":705.529,"body":"I think it's not realistic."},{"speaker":"Naresh Khanna","startTime":705.759,"endTime":710.149,"body":"In fact, that's my, I would"},{"speaker":"Naresh Khanna","startTime":705.759,"endTime":710.149,"body":"much rather that they advertise"},{"speaker":"Naresh Khanna","startTime":710.689,"endTime":711.909,"body":"rather than give me a junkie."},{"speaker":"Cory Connors","startTime":712.159,"endTime":714.729,"body":"Advertise for your"},{"speaker":"Cory Connors","startTime":712.159,"endTime":714.729,"body":"companies or your magazines."},{"speaker":"Cory Connors","startTime":714.729,"endTime":715.079,"body":"Yeah."},{"speaker":"Naresh Khanna","startTime":715.189,"endTime":715.999,"body":"Advertise"},{"speaker":"Naresh Khanna","startTime":715.189,"endTime":715.999,"body":"for my magazines."},{"speaker":"Naresh Khanna","startTime":716.534,"endTime":718.174,"body":"revenue has always"},{"speaker":"Naresh Khanna","startTime":716.534,"endTime":718.174,"body":"been a constraint here."},{"speaker":"Naresh Khanna","startTime":718.174,"endTime":721.364,"body":"our ad rates are not as high as"},{"speaker":"Naresh Khanna","startTime":718.174,"endTime":721.364,"body":"we are in the West, et cetera."},{"speaker":"Naresh Khanna","startTime":721.574,"endTime":722.014,"body":"Sure."},{"speaker":"Naresh Khanna","startTime":722.264,"endTime":724.994,"body":"But anyway, there has been"},{"speaker":"Naresh Khanna","startTime":722.264,"endTime":724.994,"body":"a hunger for information and"},{"speaker":"Naresh Khanna","startTime":724.994,"endTime":726.254,"body":"for credible information."},{"speaker":"Naresh Khanna","startTime":726.764,"endTime":730.054,"body":"so being a credible,"},{"speaker":"Naresh Khanna","startTime":726.764,"endTime":730.054,"body":"technical journalist."},{"speaker":"Naresh Khanna","startTime":730.659,"endTime":734.829,"body":"is, is quite interesting"},{"speaker":"Naresh Khanna","startTime":730.659,"endTime":734.829,"body":"and quite rewarding."},{"speaker":"Cory Connors","startTime":735.379,"endTime":737.489,"body":"You're doing"},{"speaker":"Cory Connors","startTime":735.379,"endTime":737.489,"body":"important work and we thank you"},{"speaker":"Cory Connors","startTime":737.489,"endTime":740.529,"body":"for that, for, for telling the"},{"speaker":"Cory Connors","startTime":737.489,"endTime":740.529,"body":"rest of the world what's going"},{"speaker":"Cory Connors","startTime":740.529,"endTime":744.849,"body":"on there in India and, giving"},{"speaker":"Cory Connors","startTime":740.529,"endTime":744.849,"body":"us your perspective, as an"},{"speaker":"Cory Connors","startTime":744.849,"endTime":746.579,"body":"international packaging expert."},{"speaker":"Cory Connors","startTime":747.049,"endTime":747.469,"body":"well done."},{"speaker":"Cory Connors","startTime":747.799,"endTime":748.039,"body":"Thank you."},{"speaker":"Naresh Khanna","startTime":748.289,"endTime":750.849,"body":"I'm I only I"},{"speaker":"Naresh Khanna","startTime":748.289,"endTime":750.849,"body":"think what's interesting is"},{"speaker":"Naresh Khanna","startTime":751.199,"endTime":754.259,"body":"that the perspectives and the"},{"speaker":"Naresh Khanna","startTime":751.199,"endTime":754.259,"body":"narratives have to be broadened"},{"speaker":"Naresh Khanna","startTime":755.599,"endTime":759.399,"body":"that a lot of the biases and"},{"speaker":"Naresh Khanna","startTime":755.599,"endTime":759.399,"body":"thinking the regulations,"},{"speaker":"Naresh Khanna","startTime":759.859,"endTime":764.989,"body":"the insistence comes down to"},{"speaker":"Naresh Khanna","startTime":759.859,"endTime":764.989,"body":"us from the West, and from"},{"speaker":"Naresh Khanna","startTime":764.989,"endTime":768.339,"body":"the developed economies, and"},{"speaker":"Naresh Khanna","startTime":764.989,"endTime":768.339,"body":"there has to be more sympathy."},{"speaker":"Naresh Khanna","startTime":768.959,"endTime":772.509,"body":"Or where, other people are and"},{"speaker":"Naresh Khanna","startTime":768.959,"endTime":772.509,"body":"how they look at the world."},{"speaker":"Naresh Khanna","startTime":773.009,"endTime":777.629,"body":"So I, I sometimes maybe speaking"},{"speaker":"Naresh Khanna","startTime":773.009,"endTime":777.629,"body":"out of turn, but I like to,"},{"speaker":"Naresh Khanna","startTime":777.709,"endTime":779.549,"body":"I'd like to think that there"},{"speaker":"Naresh Khanna","startTime":777.709,"endTime":779.549,"body":"is another way of looking"},{"speaker":"Naresh Khanna","startTime":779.549,"endTime":781.919,"body":"at things, that there are"},{"speaker":"Naresh Khanna","startTime":779.549,"endTime":781.919,"body":"other narratives, and that,"},{"speaker":"Naresh Khanna","startTime":782.099,"endTime":784.769,"body":"we all need to be sensitive"},{"speaker":"Naresh Khanna","startTime":782.099,"endTime":784.769,"body":"to each other's narratives."},{"speaker":"Cory Connors","startTime":785.184,"endTime":787.504,"body":"Yes,"},{"speaker":"Cory Connors","startTime":785.184,"endTime":787.504,"body":"such a great point."},{"speaker":"Cory Connors","startTime":787.534,"endTime":789.974,"body":"We need to be aware of where"},{"speaker":"Cory Connors","startTime":787.534,"endTime":789.974,"body":"people are from and what"},{"speaker":"Cory Connors","startTime":789.974,"endTime":792.494,"body":"they've experienced in their"},{"speaker":"Cory Connors","startTime":789.974,"endTime":792.494,"body":"lives well here we were"},{"speaker":"Cory Connors","startTime":792.494,"endTime":796.064,"body":"talking about sustainability"},{"speaker":"Cory Connors","startTime":792.494,"endTime":796.064,"body":"And sustainability is a"},{"speaker":"Cory Connors","startTime":796.064,"endTime":800.784,"body":"luxury and we need to be"},{"speaker":"Cory Connors","startTime":796.064,"endTime":800.784,"body":"aware of that I would like to"},{"speaker":"Cory Connors","startTime":800.784,"endTime":804.694,"body":"talk to you about that from"},{"speaker":"Cory Connors","startTime":800.784,"endTime":804.694,"body":"your perspective in India."},{"speaker":"Cory Connors","startTime":805.194,"endTime":806.714,"body":"Have you seen any positive?"},{"speaker":"Cory Connors","startTime":806.714,"endTime":811.484,"body":"changes in the way that"},{"speaker":"Cory Connors","startTime":806.714,"endTime":811.484,"body":"Packaging or waste is handled"},{"speaker":"Naresh Khanna","startTime":811.734,"endTime":812.214,"body":"Oh, yes."},{"speaker":"Naresh Khanna","startTime":812.214,"endTime":817.014,"body":"in India, there are a surprising"},{"speaker":"Naresh Khanna","startTime":812.214,"endTime":817.014,"body":"number of development and"},{"speaker":"Naresh Khanna","startTime":817.014,"endTime":819.834,"body":"they are not talked about,"},{"speaker":"Naresh Khanna","startTime":817.014,"endTime":819.834,"body":"in fact, in the West."},{"speaker":"Naresh Khanna","startTime":819.854,"endTime":822.384,"body":"And it's not that I think"},{"speaker":"Naresh Khanna","startTime":819.854,"endTime":822.384,"body":"they need to be talked about"},{"speaker":"Naresh Khanna","startTime":822.404,"endTime":825.944,"body":"because many of them are"},{"speaker":"Naresh Khanna","startTime":822.404,"endTime":825.944,"body":"growing and developing in a"},{"speaker":"Naresh Khanna","startTime":825.944,"endTime":827.634,"body":"fairly, up and down manner."},{"speaker":"Naresh Khanna","startTime":828.804,"endTime":831.703,"body":"Sometimes there's one step"},{"speaker":"Naresh Khanna","startTime":828.804,"endTime":831.703,"body":"forward and two steps back and"},{"speaker":"Naresh Khanna","startTime":831.703,"endTime":833.735,"body":"there are a lot of convictions."},{"speaker":"Naresh Khanna","startTime":833.735,"endTime":837.314,"body":"These are there everywhere,"},{"speaker":"Naresh Khanna","startTime":833.735,"endTime":837.314,"body":"but in most societies,"},{"speaker":"Naresh Khanna","startTime":837.724,"endTime":840.364,"body":"things are very smooth,"},{"speaker":"Naresh Khanna","startTime":837.724,"endTime":840.364,"body":"at least on the top."},{"speaker":"Naresh Khanna","startTime":841.264,"endTime":844.894,"body":"And you don't see the"},{"speaker":"Naresh Khanna","startTime":841.264,"endTime":844.894,"body":"contradictions in our, culture,"},{"speaker":"Naresh Khanna","startTime":845.204,"endTime":849.914,"body":"the contradictions are very"},{"speaker":"Naresh Khanna","startTime":845.204,"endTime":849.914,"body":"apparent, but I believe, many"},{"speaker":"Naresh Khanna","startTime":849.934,"endTime":853.894,"body":"things are being done and they"},{"speaker":"Naresh Khanna","startTime":849.934,"endTime":853.894,"body":"are being done, although there's"},{"speaker":"Naresh Khanna","startTime":853.894,"endTime":857.444,"body":"government, which is also aware"},{"speaker":"Naresh Khanna","startTime":853.894,"endTime":857.444,"body":"of its role and the government"},{"speaker":"Naresh Khanna","startTime":857.454,"endTime":860.574,"body":"has launched various movements,"},{"speaker":"Naresh Khanna","startTime":857.454,"endTime":860.574,"body":"like there's a cleanup movement"},{"speaker":"Naresh Khanna","startTime":860.574,"endTime":864.239,"body":"for the country called Swatch"},{"speaker":"Naresh Khanna","startTime":860.574,"endTime":864.239,"body":"Bharat, Which is, which has"},{"speaker":"Naresh Khanna","startTime":864.239,"endTime":869.699,"body":"now been taken up by civil"},{"speaker":"Naresh Khanna","startTime":864.239,"endTime":869.699,"body":"society and profit organizations"},{"speaker":"Naresh Khanna","startTime":869.939,"endTime":874.509,"body":"and municipalities and, other"},{"speaker":"Naresh Khanna","startTime":869.939,"endTime":874.509,"body":"social groups and institutions."},{"speaker":"Naresh Khanna","startTime":874.819,"endTime":878.789,"body":"And that is perhaps"},{"speaker":"Naresh Khanna","startTime":874.819,"endTime":878.789,"body":"currently the largest social"},{"speaker":"Naresh Khanna","startTime":878.789,"endTime":879.799,"body":"movement in the world."},{"speaker":"Naresh Khanna","startTime":880.479,"endTime":881.009,"body":"Wow."},{"speaker":"Naresh Khanna","startTime":881.589,"endTime":884.169,"body":"For cleaning up cities,"},{"speaker":"Naresh Khanna","startTime":881.589,"endTime":884.169,"body":"for cleaning up waste."},{"speaker":"Naresh Khanna","startTime":884.529,"endTime":885.049,"body":"That's wonderful."},{"speaker":"Naresh Khanna","startTime":885.669,"endTime":888.549,"body":"And there are groups like Center"},{"speaker":"Naresh Khanna","startTime":885.669,"endTime":888.549,"body":"for Science and Environment,"},{"speaker":"Naresh Khanna","startTime":888.579,"endTime":892.379,"body":"which, 10 years ago, when"},{"speaker":"Naresh Khanna","startTime":888.579,"endTime":892.379,"body":"this movement was launched,"},{"speaker":"Naresh Khanna","startTime":893.029,"endTime":895.889,"body":"in fact, by the government,"},{"speaker":"Naresh Khanna","startTime":893.029,"endTime":895.889,"body":"by the prime minister, they"},{"speaker":"Naresh Khanna","startTime":895.889,"endTime":899.409,"body":"also simultaneously came up"},{"speaker":"Naresh Khanna","startTime":895.889,"endTime":899.409,"body":"with, a slogan called not in"},{"speaker":"Naresh Khanna","startTime":899.409,"endTime":902.409,"body":"my backyard remains because"},{"speaker":"Naresh Khanna","startTime":899.409,"endTime":902.409,"body":"what happens in India is"},{"speaker":"Naresh Khanna","startTime":902.419,"endTime":906.199,"body":"the landfills are normally"},{"speaker":"Naresh Khanna","startTime":902.419,"endTime":906.199,"body":"where the poor people live."},{"speaker":"Naresh Khanna","startTime":906.674,"endTime":907.014,"body":"Sure."},{"speaker":"Naresh Khanna","startTime":907.834,"endTime":909.604,"body":"landfills are never"},{"speaker":"Naresh Khanna","startTime":907.834,"endTime":909.604,"body":"where the wealthy live."},{"speaker":"Naresh Khanna","startTime":910.214,"endTime":912.154,"body":"And that's the same in"},{"speaker":"Naresh Khanna","startTime":910.214,"endTime":912.154,"body":"Delhi, et cetera, where there"},{"speaker":"Naresh Khanna","startTime":912.154,"endTime":913.314,"body":"are mountainous landfills."},{"speaker":"Naresh Khanna","startTime":913.904,"endTime":914.564,"body":"Very sad."},{"speaker":"Naresh Khanna","startTime":914.844,"endTime":917.964,"body":"So that's a big social movement,"},{"speaker":"Naresh Khanna","startTime":914.844,"endTime":917.964,"body":"with 4, 600 cities involved."},{"speaker":"Naresh Khanna","startTime":918.404,"endTime":921.264,"body":"And, unfortunately in India,"},{"speaker":"Naresh Khanna","startTime":918.404,"endTime":921.264,"body":"the people who pick up the"},{"speaker":"Naresh Khanna","startTime":921.264,"endTime":925.339,"body":"waste They're glorified, as"},{"speaker":"Naresh Khanna","startTime":921.264,"endTime":925.339,"body":"the informal sector really"},{"speaker":"Naresh Khanna","startTime":925.339,"endTime":929.119,"body":"means very poor people,"},{"speaker":"Naresh Khanna","startTime":925.339,"endTime":929.119,"body":"sometimes children who are,"},{"speaker":"Naresh Khanna","startTime":929.229,"endTime":930.219,"body":"going through the waste."},{"speaker":"Naresh Khanna","startTime":930.439,"endTime":933.929,"body":"So that's not, that's something"},{"speaker":"Naresh Khanna","startTime":930.439,"endTime":933.929,"body":"that industry should not accept."},{"speaker":"Naresh Khanna","startTime":934.439,"endTime":935.259,"body":"You should not accept."},{"speaker":"Naresh Khanna","startTime":935.719,"endTime":937.939,"body":"so you have government,"},{"speaker":"Naresh Khanna","startTime":935.719,"endTime":937.939,"body":"you have civil society"},{"speaker":"Naresh Khanna","startTime":937.939,"endTime":939.029,"body":"with this huge movement."},{"speaker":"Naresh Khanna","startTime":939.614,"endTime":942.564,"body":"Launched by the government but"},{"speaker":"Naresh Khanna","startTime":939.614,"endTime":942.564,"body":"taken up by civil society into a"},{"speaker":"Naresh Khanna","startTime":942.564,"endTime":945.694,"body":"large social movement, covering"},{"speaker":"Naresh Khanna","startTime":942.564,"endTime":945.694,"body":"more than 40, 000, maybe 40,"},{"speaker":"Naresh Khanna","startTime":945.694,"endTime":948.324,"body":"000 towns, but 4, 600 cities."},{"speaker":"Naresh Khanna","startTime":948.984,"endTime":952.294,"body":"And, it's a very large,"},{"speaker":"Naresh Khanna","startTime":948.984,"endTime":952.294,"body":"very big movement."},{"speaker":"Naresh Khanna","startTime":952.734,"endTime":953.614,"body":"So that is there."},{"speaker":"Naresh Khanna","startTime":953.924,"endTime":956.894,"body":"Then the government has"},{"speaker":"Naresh Khanna","startTime":953.924,"endTime":956.894,"body":"got regulation, on the"},{"speaker":"Naresh Khanna","startTime":956.894,"endTime":957.784,"body":"waste control order."},{"speaker":"Naresh Khanna","startTime":957.784,"endTime":961.464,"body":"It's one of the first countries"},{"speaker":"Naresh Khanna","startTime":957.784,"endTime":961.464,"body":"that banned single use plastics."},{"speaker":"Naresh Khanna","startTime":962.009,"endTime":962.309,"body":"Okay."},{"speaker":"Naresh Khanna","startTime":962.309,"endTime":969.909,"body":"That came into in July of, 2022,"},{"speaker":"Naresh Khanna","startTime":962.309,"endTime":969.909,"body":"2021, in fact, July 1st, 2021."},{"speaker":"Naresh Khanna","startTime":970.349,"endTime":974.409,"body":"Then they have the, plastic"},{"speaker":"Naresh Khanna","startTime":970.349,"endTime":974.409,"body":"waste management rules and"},{"speaker":"Naresh Khanna","startTime":974.409,"endTime":978.909,"body":"the EPR, that came into"},{"speaker":"Naresh Khanna","startTime":974.409,"endTime":978.909,"body":"force as of, Feb. that was"},{"speaker":"Naresh Khanna","startTime":979.029,"endTime":981.569,"body":"notified in February of, 2022."},{"speaker":"Naresh Khanna","startTime":981.929,"endTime":984.429,"body":"This, the Amended Plastic"},{"speaker":"Naresh Khanna","startTime":981.929,"endTime":984.429,"body":"Waste Management rules,"},{"speaker":"Naresh Khanna","startTime":984.899,"endTime":987.619,"body":"and those are now in force."},{"speaker":"Naresh Khanna","startTime":988.624,"endTime":991.614,"body":"including the EPR, which"},{"speaker":"Naresh Khanna","startTime":988.624,"endTime":991.614,"body":"means in 2025, you're going"},{"speaker":"Naresh Khanna","startTime":991.614,"endTime":995.984,"body":"to have to account for all"},{"speaker":"Naresh Khanna","startTime":991.614,"endTime":995.984,"body":"your, waste and plastic"},{"speaker":"Naresh Khanna","startTime":995.984,"endTime":997.524,"body":"waste and four categories."},{"speaker":"Naresh Khanna","startTime":997.874,"endTime":999.934,"body":"There are three"},{"speaker":"Naresh Khanna","startTime":997.874,"endTime":999.934,"body":"categories of producers,"},{"speaker":"Naresh Khanna","startTime":1000.404,"endTime":1002.094,"body":"importers, converters."},{"speaker":"Naresh Khanna","startTime":1002.494,"endTime":1005.894,"body":"so this is all there"},{"speaker":"Naresh Khanna","startTime":1002.494,"endTime":1005.894,"body":"theoretically, at least"},{"speaker":"Naresh Khanna","startTime":1005.944,"endTime":1007.464,"body":"there's a portal, right?"},{"speaker":"Naresh Khanna","startTime":1007.464,"endTime":1009.284,"body":"There's a portal where"},{"speaker":"Naresh Khanna","startTime":1007.464,"endTime":1009.284,"body":"you're supposed to register."},{"speaker":"Naresh Khanna","startTime":1009.284,"endTime":1012.013,"body":"recently there was a"},{"speaker":"Naresh Khanna","startTime":1009.284,"endTime":1012.013,"body":"discussion on how the"},{"speaker":"Naresh Khanna","startTime":1012.013,"endTime":1013.719,"body":"portal is not perfect, you"},{"speaker":"Cory Connors","startTime":1013.719,"endTime":1014.401,"body":"know, where"},{"speaker":"Naresh Khanna","startTime":1014.401,"endTime":1015.765,"body":"there"},{"speaker":"Naresh Khanna","startTime":1014.401,"endTime":1015.765,"body":"are many, anomalies."},{"speaker":"Naresh Khanna","startTime":1016.015,"endTime":1019.275,"body":"And of course, there's a huge,"},{"speaker":"Naresh Khanna","startTime":1016.015,"endTime":1019.275,"body":"there is some contradiction"},{"speaker":"Naresh Khanna","startTime":1019.275,"endTime":1022.835,"body":"between industry also, which"},{"speaker":"Naresh Khanna","startTime":1019.275,"endTime":1022.835,"body":"thinks that these are just, this"},{"speaker":"Naresh Khanna","startTime":1022.835,"endTime":1024.005,"body":"is something that will go away."},{"speaker":"Cory Connors","startTime":1024.565,"endTime":1026.015,"body":"Yeah,"},{"speaker":"Cory Connors","startTime":1024.565,"endTime":1026.015,"body":"just ignore it, right?"},{"speaker":"Cory Connors","startTime":1026.425,"endTime":1029.345,"body":"Do you feel like this EPR"},{"speaker":"Cory Connors","startTime":1026.425,"endTime":1029.345,"body":"will have any positive effect?"},{"speaker":"Naresh Khanna","startTime":1029.595,"endTime":1033.255,"body":"It seems to be"},{"speaker":"Naresh Khanna","startTime":1029.595,"endTime":1033.255,"body":"having positive effect because,"},{"speaker":"Naresh Khanna","startTime":1034.565,"endTime":1038.555,"body":"this is a situation in which"},{"speaker":"Naresh Khanna","startTime":1034.565,"endTime":1038.555,"body":"I believe civil society, the"},{"speaker":"Naresh Khanna","startTime":1038.555,"endTime":1041.945,"body":"consumers are ahead of the"},{"speaker":"Naresh Khanna","startTime":1038.555,"endTime":1041.945,"body":"industry and, it will have some"},{"speaker":"Naresh Khanna","startTime":1041.945,"endTime":1045.445,"body":"effect, but it is going to be"},{"speaker":"Naresh Khanna","startTime":1041.945,"endTime":1045.445,"body":"very difficult to implement,"},{"speaker":"Naresh Khanna","startTime":1045.475,"endTime":1047.245,"body":"especially as it is notified."},{"speaker":"Naresh Khanna","startTime":1047.495,"endTime":1049.985,"body":"There are many categories"},{"speaker":"Naresh Khanna","startTime":1047.495,"endTime":1049.985,"body":"which are not understood."},{"speaker":"Naresh Khanna","startTime":1050.815,"endTime":1054.765,"body":"There are many, for instance,"},{"speaker":"Naresh Khanna","startTime":1050.815,"endTime":1054.765,"body":"the flexible packaging industry"},{"speaker":"Naresh Khanna","startTime":1054.765,"endTime":1061.485,"body":"is deeply committed to polyester"},{"speaker":"Naresh Khanna","startTime":1054.765,"endTime":1061.485,"body":"and mixed laminates, which"},{"speaker":"Naresh Khanna","startTime":1061.485,"endTime":1065.095,"body":"use polyester on the outside"},{"speaker":"Naresh Khanna","startTime":1061.485,"endTime":1065.095,"body":"and maybe a luminized layer"},{"speaker":"Naresh Khanna","startTime":1065.095,"endTime":1070.03,"body":"and then uses a The inside"},{"speaker":"Naresh Khanna","startTime":1065.095,"endTime":1070.03,"body":"for the heat ceiling, right?"},{"speaker":"Naresh Khanna","startTime":1070.47,"endTime":1073.96,"body":"they insist that everything is,"},{"speaker":"Naresh Khanna","startTime":1070.47,"endTime":1073.96,"body":"recyclable, but by recyclable,"},{"speaker":"Naresh Khanna","startTime":1074.09,"endTime":1075.17,"body":"they mean downcyclable."},{"speaker":"Naresh Khanna","startTime":1075.79,"endTime":1076.09,"body":"Yes."},{"speaker":"Naresh Khanna","startTime":1076.58,"endTime":1078.73,"body":"You can make, something else or"},{"speaker":"Cory Connors","startTime":1078.73,"endTime":1080.64,"body":"waste energy"},{"speaker":"Cory Connors","startTime":1078.73,"endTime":1080.64,"body":"or something like that."},{"speaker":"Cory Connors","startTime":1080.64,"endTime":1080.99,"body":"Yeah."},{"speaker":"Naresh Khanna","startTime":1081.5,"endTime":1083.26,"body":"there is a huge"},{"speaker":"Naresh Khanna","startTime":1081.5,"endTime":1083.26,"body":"amount of things going on."},{"speaker":"Naresh Khanna","startTime":1083.28,"endTime":1084.78,"body":"Lots of recycling companies."},{"speaker":"Naresh Khanna","startTime":1084.95,"endTime":1086.72,"body":"Of course, these are"},{"speaker":"Naresh Khanna","startTime":1084.95,"endTime":1086.72,"body":"all mechanical recycling"},{"speaker":"Naresh Khanna","startTime":1086.72,"endTime":1089.16,"body":"companies, but very committed."},{"speaker":"Naresh Khanna","startTime":1089.23,"endTime":1092.38,"body":"Some of them who are"},{"speaker":"Naresh Khanna","startTime":1089.23,"endTime":1092.38,"body":"able to supply very good"},{"speaker":"Naresh Khanna","startTime":1092.38,"endTime":1095.73,"body":"quality recyclates with"},{"speaker":"Naresh Khanna","startTime":1092.38,"endTime":1095.73,"body":"good track and trace."},{"speaker":"Naresh Khanna","startTime":1096.145,"endTime":1099.655,"body":"Of the sources, the methods"},{"speaker":"Naresh Khanna","startTime":1096.145,"endTime":1099.655,"body":"of collection and fairly"},{"speaker":"Naresh Khanna","startTime":1099.745,"endTime":1101.685,"body":"uncontaminated stuff."},{"speaker":"Naresh Khanna","startTime":1101.695,"endTime":1105.425,"body":"But as long as the price of"},{"speaker":"Naresh Khanna","startTime":1101.695,"endTime":1105.425,"body":"oil is so high, it's difficult"},{"speaker":"Naresh Khanna","startTime":1105.425,"endTime":1109.155,"body":"to sell recycled, to brand"},{"speaker":"Naresh Khanna","startTime":1105.425,"endTime":1109.155,"body":"owners, even, global brand"},{"speaker":"Naresh Khanna","startTime":1109.155,"endTime":1111.845,"body":"owners in India, like, any"},{"speaker":"Naresh Khanna","startTime":1109.155,"endTime":1111.845,"body":"of the well known ones like"},{"speaker":"Naresh Khanna","startTime":1112.035,"endTime":1113.965,"body":"Pepsi or Nestle or Cadbury's."},{"speaker":"Naresh Khanna","startTime":1115.065,"endTime":1117.645,"body":"They're very reluctant"},{"speaker":"Naresh Khanna","startTime":1115.065,"endTime":1117.645,"body":"to pay that much more."},{"speaker":"Cory Connors","startTime":1118.355,"endTime":1118.895,"body":"Cyclic."},{"speaker":"Cory Connors","startTime":1119.225,"endTime":1120.045,"body":"There's no incentive."},{"speaker":"Naresh Khanna","startTime":1120.175,"endTime":1120.545,"body":"Yeah."},{"speaker":"Naresh Khanna","startTime":1121.015,"endTime":1123.435,"body":"but the EPR is, but many"},{"speaker":"Naresh Khanna","startTime":1121.015,"endTime":1123.435,"body":"of the good brand owners,"},{"speaker":"Naresh Khanna","startTime":1123.435,"endTime":1124.375,"body":"they have registered."},{"speaker":"Cory Connors","startTime":1124.935,"endTime":1125.175,"body":"Good."},{"speaker":"Naresh Khanna","startTime":1125.275,"endTime":1126.555,"body":"The"},{"speaker":"Naresh Khanna","startTime":1125.275,"endTime":1126.555,"body":"importers of plastic"},{"speaker":"Naresh Khanna","startTime":1126.555,"endTime":1129.525,"body":"have registered, it's the"},{"speaker":"Naresh Khanna","startTime":1126.555,"endTime":1129.525,"body":"converters that are reluctant"},{"speaker":"Cory Connors","startTime":1129.985,"endTime":1130.295,"body":"and,"},{"speaker":"Naresh Khanna","startTime":1130.365,"endTime":1132.145,"body":"the, or"},{"speaker":"Naresh Khanna","startTime":1130.365,"endTime":1132.145,"body":"let's say a little bit slow."},{"speaker":"Cory Connors","startTime":1132.395,"endTime":1134.455,"body":"I am, we're"},{"speaker":"Cory Connors","startTime":1132.395,"endTime":1134.455,"body":"experiencing the same thing"},{"speaker":"Cory Connors","startTime":1134.455,"endTime":1137.445,"body":"here where I live in Oregon,"},{"speaker":"Cory Connors","startTime":1134.455,"endTime":1137.445,"body":"all across the way across the"},{"speaker":"Cory Connors","startTime":1137.445,"endTime":1141.335,"body":"other side of the world is EPR"},{"speaker":"Cory Connors","startTime":1137.445,"endTime":1141.335,"body":"comes into effect this year."},{"speaker":"Cory Connors","startTime":1141.855,"endTime":1144.155,"body":"And it sounds like, so"},{"speaker":"Cory Connors","startTime":1141.855,"endTime":1144.155,"body":"we'll be going, we'll be"},{"speaker":"Cory Connors","startTime":1144.155,"endTime":1146.765,"body":"able to commiserate, how"},{"speaker":"Cory Connors","startTime":1144.155,"endTime":1146.765,"body":"this experience goes."},{"speaker":"Naresh Khanna","startTime":1147.015,"endTime":1148.835,"body":"So it's going"},{"speaker":"Naresh Khanna","startTime":1147.015,"endTime":1148.835,"body":"to be difficult, but I've,"},{"speaker":"Naresh Khanna","startTime":1149.265,"endTime":1153.355,"body":"and, the converters normally"},{"speaker":"Naresh Khanna","startTime":1149.265,"endTime":1153.355,"body":"in India, they blame the"},{"speaker":"Naresh Khanna","startTime":1153.355,"endTime":1157.775,"body":"government indirectly or the"},{"speaker":"Naresh Khanna","startTime":1153.355,"endTime":1157.775,"body":"consumer, why isn't the consumer"},{"speaker":"Naresh Khanna","startTime":1157.775,"endTime":1159.875,"body":"smarter and why are they not?"},{"speaker":"Naresh Khanna","startTime":1160.355,"endTime":1163.425,"body":"handling the waste better,"},{"speaker":"Naresh Khanna","startTime":1160.355,"endTime":1163.425,"body":"sorting at source, et cetera."},{"speaker":"Naresh Khanna","startTime":1163.695,"endTime":1166.435,"body":"But that's, but civil"},{"speaker":"Naresh Khanna","startTime":1163.695,"endTime":1166.435,"body":"society is looking into that."},{"speaker":"Naresh Khanna","startTime":1166.815,"endTime":1170.155,"body":"and, the leadership in the civil"},{"speaker":"Naresh Khanna","startTime":1166.815,"endTime":1170.155,"body":"society is very good in India."},{"speaker":"Naresh Khanna","startTime":1170.895,"endTime":1173.235,"body":"they're taking part in the"},{"speaker":"Naresh Khanna","startTime":1170.895,"endTime":1173.235,"body":"international meetings,"},{"speaker":"Naresh Khanna","startTime":1173.425,"endTime":1177.015,"body":"whether they are in Korea or"},{"speaker":"Naresh Khanna","startTime":1173.425,"endTime":1177.015,"body":"in Latin America or in Africa,"},{"speaker":"Naresh Khanna","startTime":1177.515,"endTime":1180.105,"body":"they are trying, and, but"},{"speaker":"Naresh Khanna","startTime":1177.515,"endTime":1180.105,"body":"the government is very tough."},{"speaker":"Naresh Khanna","startTime":1180.565,"endTime":1183.635,"body":"It's very difficult to,"},{"speaker":"Naresh Khanna","startTime":1180.565,"endTime":1183.635,"body":"in India, at least to"},{"speaker":"Naresh Khanna","startTime":1183.695,"endTime":1184.655,"body":"take on the government."},{"speaker":"Naresh Khanna","startTime":1185.295,"endTime":1188.065,"body":"So you have to try and be on"},{"speaker":"Naresh Khanna","startTime":1185.295,"endTime":1188.065,"body":"the right side of the government"},{"speaker":"Naresh Khanna","startTime":1188.085,"endTime":1191.775,"body":"while you're an advocate and,"},{"speaker":"Naresh Khanna","startTime":1188.085,"endTime":1191.775,"body":"and then there's industry."},{"speaker":"Naresh Khanna","startTime":1192.21,"endTime":1194.5,"body":"Which is, very close to"},{"speaker":"Naresh Khanna","startTime":1192.21,"endTime":1194.5,"body":"government sometimes,"},{"speaker":"Cory Connors","startTime":1194.75,"endTime":1195.11,"body":"right?"},{"speaker":"Cory Connors","startTime":1195.28,"endTime":1195.83,"body":"Yeah."},{"speaker":"Cory Connors","startTime":1195.87,"endTime":1197.29,"body":"Sometimes too close, right?"},{"speaker":"Naresh Khanna","startTime":1197.54,"endTime":1200.14,"body":"But"},{"speaker":"Naresh Khanna","startTime":1197.54,"endTime":1200.14,"body":"I think overall, EPR"},{"speaker":"Naresh Khanna","startTime":1200.6,"endTime":1202.29,"body":"will have some effect."},{"speaker":"Naresh Khanna","startTime":1202.66,"endTime":1208.33,"body":"But if you look at the real"},{"speaker":"Naresh Khanna","startTime":1202.66,"endTime":1208.33,"body":"data, of the amount of plastic."},{"speaker":"Naresh Khanna","startTime":1208.685,"endTime":1212.775,"body":"Packaging that will be demanded"},{"speaker":"Naresh Khanna","startTime":1208.685,"endTime":1212.775,"body":"in India, the growth curve is"},{"speaker":"Naresh Khanna","startTime":1212.775,"endTime":1218.055,"body":"very high and there is very"},{"speaker":"Naresh Khanna","startTime":1212.775,"endTime":1218.055,"body":"high investment by the, big"},{"speaker":"Naresh Khanna","startTime":1218.055,"endTime":1221.995,"body":"oil companies in India, the"},{"speaker":"Naresh Khanna","startTime":1218.055,"endTime":1221.995,"body":"refineries in producing polymer,"},{"speaker":"Naresh Khanna","startTime":1223.085,"endTime":1226.815,"body":"they're not happy producing only"},{"speaker":"Naresh Khanna","startTime":1223.085,"endTime":1226.815,"body":"diesel or petrol or other stuff."},{"speaker":"Naresh Khanna","startTime":1227.355,"endTime":1229.985,"body":"they are looking at the future"},{"speaker":"Naresh Khanna","startTime":1227.355,"endTime":1229.985,"body":"of producing more polymer."},{"speaker":"Cory Connors","startTime":1230.875,"endTime":1234.105,"body":"Yeah, well,"},{"speaker":"Cory Connors","startTime":1230.875,"endTime":1234.105,"body":"as demand spikes, there's,"},{"speaker":"Cory Connors","startTime":1234.115,"endTime":1237.375,"body":"there's a financial"},{"speaker":"Cory Connors","startTime":1234.115,"endTime":1237.375,"body":"incentive to do that, right?"},{"speaker":"Cory Connors","startTime":1238.08,"endTime":1238.33,"body":"Yeah."},{"speaker":"Cory Connors","startTime":1238.58,"endTime":1241.84,"body":"Niraj, thank you so much for"},{"speaker":"Cory Connors","startTime":1238.58,"endTime":1241.84,"body":"your time, for your wisdom."},{"speaker":"Cory Connors","startTime":1241.89,"endTime":1244.34,"body":"what's the best way for people"},{"speaker":"Cory Connors","startTime":1241.89,"endTime":1244.34,"body":"to get in touch with you if"},{"speaker":"Cory Connors","startTime":1244.34,"endTime":1246.94,"body":"they want to advertise in"},{"speaker":"Cory Connors","startTime":1244.34,"endTime":1246.94,"body":"your magazines or work with"},{"speaker":"Cory Connors","startTime":1246.94,"endTime":1248.64,"body":"your consulting business?"},{"speaker":"Naresh Khanna","startTime":1249.79,"endTime":1250.97,"body":"Well,"},{"speaker":"Naresh Khanna","startTime":1249.79,"endTime":1250.97,"body":"they can write to me"},{"speaker":"Naresh Khanna","startTime":1250.97,"endTime":1252.64,"body":"at editor at ipbgroup."},{"speaker":"Naresh Khanna","startTime":1253.01,"endTime":1253.29,"body":"in."},{"speaker":"Naresh Khanna","startTime":1254.25,"endTime":1256.19,"body":"They can go to our websites."},{"speaker":"Naresh Khanna","startTime":1256.22,"endTime":1258.68,"body":"We have, five live websites."},{"speaker":"Naresh Khanna","startTime":1258.93,"endTime":1259.4,"body":"I'll ask you"},{"speaker":"Cory Connors","startTime":1259.4,"endTime":1261.22,"body":"to, maybe you"},{"speaker":"Cory Connors","startTime":1259.4,"endTime":1261.22,"body":"could email those to me and"},{"speaker":"Cory Connors","startTime":1261.22,"endTime":1264.25,"body":"I'll put them in the show notes"},{"speaker":"Cory Connors","startTime":1261.22,"endTime":1264.25,"body":"so we can have those links."},{"speaker":"Naresh Khanna","startTime":1265.72,"endTime":1266.26,"body":"I'll do that."},{"speaker":"Cory Connors","startTime":1266.8,"endTime":1267.31,"body":"Great."},{"speaker":"Cory Connors","startTime":1267.97,"endTime":1270.31,"body":"Well, thank you, sir. I"},{"speaker":"Cory Connors","startTime":1267.97,"endTime":1270.31,"body":"appreciate you and your wisdom."},{"speaker":"Cory Connors","startTime":1270.75,"endTime":1271.63,"body":"This has been great."},{"speaker":"Naresh Khanna","startTime":1272.36,"endTime":1272.75,"body":"Okay."},{"speaker":"Naresh Khanna","startTime":1272.79,"endTime":1273.64,"body":"I hope it's useful."},{"speaker":"Cory Connors","startTime":1274.09,"endTime":1274.47,"body":"Very good."}]}