{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":2.79,"body":"Welcome to Sustainable"},{"startTime":0.0,"endTime":2.79,"body":"Packaging with Cory Connors."},{"startTime":2.79,"endTime":6.84,"body":"Today's guest is Sam Baker,"},{"startTime":2.79,"endTime":6.84,"body":"the CEO of Wriggle Brew."},{"startTime":7.02,"endTime":7.65,"body":"How are you, Sam?"},{"startTime":8.01,"endTime":9.72,"body":"I'm well, happy to be on the show."},{"startTime":10.469,"endTime":11.879,"body":"Really exciting to have you on."},{"startTime":11.93,"endTime":15.38,"body":"we're talking about worms today"},{"startTime":11.93,"endTime":15.38,"body":"and, things related to worms, which"},{"startTime":15.38,"endTime":16.88,"body":"I think is really interesting."},{"startTime":17.27,"endTime":20.93,"body":"I was very excited when I heard"},{"startTime":17.27,"endTime":20.93,"body":"about you and your company, but"},{"startTime":21.17,"endTime":24.65,"body":"before we start with that part of"},{"startTime":21.17,"endTime":24.65,"body":"it, let's talk about you and how you"},{"startTime":24.65,"endTime":27.53,"body":"got into this location and business."},{"startTime":28.52,"endTime":28.85,"body":"Sure."},{"startTime":29.15,"endTime":29.6,"body":"So."},{"startTime":30.02,"endTime":31.37,"body":"I'm 24 years old."},{"startTime":31.37,"endTime":35.99,"body":"I am the CEO of a sustainable"},{"startTime":31.37,"endTime":35.99,"body":"organic fertilizer company, and"},{"startTime":35.99,"endTime":37.58,"body":"I got into it in an odd way."},{"startTime":37.82,"endTime":43.19,"body":"It was a startup that we launched out of"},{"startTime":37.82,"endTime":43.19,"body":"UCF, the University of Central Florida, me"},{"startTime":43.19,"endTime":47.84,"body":"and a couple of my friends, and our aim at"},{"startTime":43.19,"endTime":47.84,"body":"the time was to create a fertilizer that"},{"startTime":47.84,"endTime":50.15,"body":"was a lot more sustainable to produce."},{"startTime":50.69,"endTime":53.54,"body":"Along the way, we ended up"},{"startTime":50.69,"endTime":53.54,"body":"learning all about earthworms and"},{"startTime":53.54,"endTime":58.04,"body":"microorganisms, and my co-founder and"},{"startTime":53.54,"endTime":58.04,"body":"I, his background was biochemistry."},{"startTime":58.04,"endTime":59.15,"body":"My background was chemistry."},{"startTime":59.54,"endTime":64.67,"body":"Ended up pivoting part of the business"},{"startTime":59.54,"endTime":64.67,"body":"into digesting plastic waste using"},{"startTime":64.67,"endTime":66.65,"body":"microorganisms found in worms."},{"startTime":67.258,"endTime":67.798,"body":"Amazing."},{"startTime":68.428,"endTime":71.228,"body":"And, I think this is really innovative."},{"startTime":71.228,"endTime":76.908,"body":"It's very exciting potential here"},{"startTime":71.228,"endTime":76.908,"body":"to, possibly figure out another way"},{"startTime":76.908,"endTime":79.128,"body":"to handle some of our plastic waste."},{"startTime":79.498,"endTime":81.028,"body":"not all of it can get recycled."},{"startTime":81.028,"endTime":82.558,"body":"Not all of it can get reused."},{"startTime":82.558,"endTime":87.238,"body":"So to, to have it turned into something"},{"startTime":82.558,"endTime":87.238,"body":"productive is incredibly valuable."},{"startTime":87.605,"endTime":88.775,"body":"you're based in Florida."},{"startTime":88.775,"endTime":91.595,"body":"Tell us a little bit about your"},{"startTime":88.775,"endTime":91.595,"body":"facility there and what you do."},{"startTime":92.345,"endTime":97.685,"body":"So certainly we are inside of a"},{"startTime":92.345,"endTime":97.685,"body":"30,000 square foot brick warehouse."},{"startTime":97.685,"endTime":99.815,"body":"It's originally from the 1950s."},{"startTime":99.815,"endTime":103.895,"body":"We occupy only a small portion of"},{"startTime":99.815,"endTime":103.895,"body":"it, about 2000 square feet actually."},{"startTime":104.295,"endTime":110.175,"body":"and we've turned it into a lab where"},{"startTime":104.295,"endTime":110.175,"body":"we're both working on producing."},{"startTime":110.61,"endTime":114.12,"body":"Fertilizer, which this business was"},{"startTime":110.61,"endTime":114.12,"body":"started to make from earthworm manure."},{"startTime":114.12,"endTime":114.93,"body":"From earthworm poop."},{"startTime":115.44,"endTime":119.55,"body":"But we were also studying using worms"},{"startTime":115.44,"endTime":119.55,"body":"to digest and destroy plastic material."},{"startTime":119.97,"endTime":123.96,"body":"We're actually producing earthworm"},{"startTime":119.97,"endTime":123.96,"body":"castings, worm manure from plastics."},{"startTime":124.229,"endTime":127.929,"body":"We've got a fume hood and, a few other"},{"startTime":124.229,"endTime":127.929,"body":"pieces of equipment, which are all"},{"startTime":127.929,"endTime":131.709,"body":"being used right now to further that"},{"startTime":127.929,"endTime":131.709,"body":"research and those production aims."},{"startTime":132.385,"endTime":134.185,"body":"And it's been a wild ride."},{"startTime":134.185,"endTime":137.904,"body":"We've been running since 2022,"},{"startTime":134.185,"endTime":137.904,"body":"funded entirely by bootstrapping,"},{"startTime":137.904,"endTime":140.844,"body":"by sales, and by a handful of"},{"startTime":137.904,"endTime":140.844,"body":"research grants that we've won."},{"startTime":141.511,"endTime":147.921,"body":"An incredible idea to use, or utilize,"},{"startTime":141.511,"endTime":147.921,"body":"I should say, animals to, create"},{"startTime":147.921,"endTime":153.631,"body":"sustainable materials and things that"},{"startTime":147.921,"endTime":153.631,"body":"can be actually used to grow, food and,"},{"startTime":153.681,"endTime":158.181,"body":"for new healthy topsoil, which I know is"},{"startTime":153.681,"endTime":158.181,"body":"an issue nationally and internationally,"},{"startTime":158.721,"endTime":164.001,"body":"but you said you recently shipped out"},{"startTime":158.721,"endTime":164.001,"body":"5,000 gallons or pounds of material."},{"startTime":164.061,"endTime":164.721,"body":"Tell us about that."},{"startTime":164.721,"endTime":164.961,"body":"5,000"},{"startTime":164.961,"endTime":165.381,"body":"gallons."},{"startTime":165.381,"endTime":169.521,"body":"Yeah, so, so we recently shipped"},{"startTime":165.381,"endTime":169.521,"body":"out 5,000 gallons to Missouri."},{"startTime":169.971,"endTime":173.766,"body":"So a lot of our fertilizer that"},{"startTime":169.971,"endTime":173.766,"body":"we're making with earthworm manure."},{"startTime":174.196,"endTime":177.076,"body":"Which, by the way, the fertilizer is"},{"startTime":174.196,"endTime":177.076,"body":"called Wriggle Brew, hence the name"},{"startTime":177.076,"endTime":181.726,"body":"of the business that is being shipped"},{"startTime":177.076,"endTime":181.726,"body":"to soy farms and to corn farms, and"},{"startTime":181.726,"endTime":183.526,"body":"to a lot of row crop agriculture."},{"startTime":183.946,"endTime":189.046,"body":"They're using it as a mainstay ingredient,"},{"startTime":183.946,"endTime":189.046,"body":"so it's actually replacing a lot of"},{"startTime":189.046,"endTime":193.491,"body":"the synthetic fertilizers they're"},{"startTime":189.046,"endTime":193.491,"body":"using, and for a couple reasons, but"},{"startTime":193.591,"endTime":196.456,"body":"one of the big ones being that worm"},{"startTime":193.591,"endTime":196.456,"body":"castings are relatively affordable."},{"startTime":196.666,"endTime":200.506,"body":"We are able to make this cheaper"},{"startTime":196.666,"endTime":200.506,"body":"than a lot of synthetic fertilizers."},{"startTime":200.716,"endTime":203.116,"body":"So it's not only an organic alternative."},{"startTime":203.461,"endTime":207.631,"body":"It actually saves a lot of farmers"},{"startTime":203.461,"endTime":207.631,"body":"money and it produces really good"},{"startTime":207.631,"endTime":210.931,"body":"regenerative ag conditions in their soil."},{"startTime":210.961,"endTime":213.901,"body":"So we talk about resources and"},{"startTime":210.961,"endTime":213.901,"body":"nutrients being cycled and being"},{"startTime":213.901,"endTime":217.861,"body":"more available, and that's really big"},{"startTime":213.901,"endTime":217.861,"body":"because people wanna be sustainable."},{"startTime":217.981,"endTime":222.511,"body":"They want to purchase sustainable"},{"startTime":217.981,"endTime":222.511,"body":"products, but they want to do it in"},{"startTime":222.511,"endTime":224.371,"body":"a way that does not break the bank."},{"startTime":225.001,"endTime":227.401,"body":"And so the key thing here is I"},{"startTime":225.001,"endTime":227.401,"body":"think we found a way to do it"},{"startTime":227.401,"endTime":231.891,"body":"affordably so that it does not cost"},{"startTime":227.401,"endTime":231.891,"body":"the farmer to be more sustainable."},{"startTime":232.556,"endTime":233.216,"body":"That's exciting."},{"startTime":233.426,"endTime":237.986,"body":"And it, and you're exactly right,"},{"startTime":233.426,"endTime":237.986,"body":"we're past the point of where"},{"startTime":237.986,"endTime":243.126,"body":"people are willing to pay more"},{"startTime":237.986,"endTime":243.126,"body":"sometimes, to be more sustainable."},{"startTime":243.306,"endTime":244.476,"body":"They need to be competitive."},{"startTime":244.566,"endTime":249.066,"body":"And it sounds like you've offered"},{"startTime":244.566,"endTime":249.066,"body":"a more sustainable solution that is"},{"startTime":249.096,"endTime":250.986,"body":"even more competitive financially."},{"startTime":251.316,"endTime":254.936,"body":"So it's a win-win for the"},{"startTime":251.316,"endTime":254.936,"body":"planet and for the bottom line."},{"startTime":255.476,"endTime":256.076,"body":"Precisely."},{"startTime":256.076,"endTime":259.016,"body":"And that's where I think a lot of"},{"startTime":256.076,"endTime":259.016,"body":"sustainability work needs to go."},{"startTime":259.511,"endTime":263.561,"body":"Because it's, like you said, it's very"},{"startTime":259.511,"endTime":263.561,"body":"difficult to convince people to switch to"},{"startTime":263.561,"endTime":265.241,"body":"something sustainable over the long run."},{"startTime":265.431,"endTime":268.431,"body":"in the short term, the novelty of"},{"startTime":265.431,"endTime":268.431,"body":"it or the ecological interest can"},{"startTime":268.431,"endTime":273.261,"body":"win out, but in the long run, it has"},{"startTime":268.431,"endTime":273.261,"body":"to be something that is gonna make"},{"startTime":273.261,"endTime":275.331,"body":"life easier for the people using it."},{"startTime":275.805,"endTime":276.495,"body":"That's excellent."},{"startTime":276.495,"endTime":279.3,"body":"what kind of, packaging do"},{"startTime":276.495,"endTime":279.3,"body":"you use to ship your products?"},{"startTime":280.19,"endTime":282.8,"body":"So right now we ship"},{"startTime":280.19,"endTime":282.8,"body":"the soil and paper bags."},{"startTime":283.01,"endTime":286.52,"body":"Unfortunately, the plastic BA"},{"startTime":283.01,"endTime":286.52,"body":"bottles are still the mainstay"},{"startTime":286.52,"endTime":288.11,"body":"for us shipping the liquid."},{"startTime":288.56,"endTime":291.47,"body":"However, we're working to"},{"startTime":288.56,"endTime":291.47,"body":"solve that as soon as we can."},{"startTime":291.65,"endTime":294.62,"body":"There's a lot of options that are"},{"startTime":291.65,"endTime":294.62,"body":"fortunately available right now."},{"startTime":295.08,"endTime":299.43,"body":"in fact, a lot of bottling is now"},{"startTime":295.08,"endTime":299.43,"body":"going towards things like PLA, but"},{"startTime":299.43,"endTime":304.09,"body":"also things like, sugarcane based"},{"startTime":299.43,"endTime":304.09,"body":"plastics, which are really exciting."},{"startTime":304.63,"endTime":307.63,"body":"And of course, we're also working"},{"startTime":304.63,"endTime":307.63,"body":"on plastic digestion here."},{"startTime":307.944,"endTime":312.075,"body":"So we're trying to work with some"},{"startTime":307.944,"endTime":312.075,"body":"local, landfills and things like that"},{"startTime":312.075,"endTime":313.575,"body":"to start processing their plastic."},{"startTime":313.935,"endTime":317.115,"body":"So any plastic we put out into the"},{"startTime":313.935,"endTime":317.115,"body":"world, we wanna be able to one, for"},{"startTime":317.115,"endTime":321.724,"body":"one digest and destroy, an equivalent"},{"startTime":317.115,"endTime":321.724,"body":"or greater quantity on our end."},{"startTime":322.385,"endTime":325.865,"body":"Right now we've destroyed about 400"},{"startTime":322.385,"endTime":325.865,"body":"pounds of plastic using our method,"},{"startTime":326.674,"endTime":328.655,"body":"and that's really at the desktop scale."},{"startTime":328.655,"endTime":332.015,"body":"Once we get some greater funding,"},{"startTime":328.655,"endTime":332.015,"body":"we'll be able to actually scale that to"},{"startTime":332.015,"endTime":334.385,"body":"begin processing industrial quantities."},{"startTime":334.746,"endTime":335.586,"body":"That's amazing."},{"startTime":335.586,"endTime":339.936,"body":"And I'd like to talk a little bit about"},{"startTime":335.586,"endTime":339.936,"body":"the process, and how you can scale it."},{"startTime":340.506,"endTime":342.606,"body":"Where do the worms come from?"},{"startTime":342.656,"endTime":347.706,"body":"do you have large vats of"},{"startTime":342.656,"endTime":347.706,"body":"dirt that, that you're using?"},{"startTime":347.706,"endTime":349.116,"body":"What, how does it all work?"},{"startTime":350.106,"endTime":352.326,"body":"So, I can't tell you everything,"},{"startTime":350.106,"endTime":352.326,"body":"but I'll tell you what we can."},{"startTime":352.326,"endTime":352.566,"body":"So."},{"startTime":354.261,"endTime":359.781,"body":"Worms themselves, earthworms specifically"},{"startTime":354.261,"endTime":359.781,"body":"do not really eat plastic, so they will"},{"startTime":359.781,"endTime":363.776,"body":"occasionally be able to eat bits of"},{"startTime":359.781,"endTime":363.776,"body":"things like polystyrene, softer plastics."},{"startTime":365.046,"endTime":368.316,"body":"Especially things like larva, which"},{"startTime":365.046,"endTime":368.316,"body":"actually have mandibles, can eat"},{"startTime":368.316,"endTime":369.786,"body":"polystyrene relatively quickly."},{"startTime":370.146,"endTime":374.016,"body":"But in, in all of these cases, these"},{"startTime":370.146,"endTime":374.016,"body":"animals are really able to eat and digest"},{"startTime":374.046,"endTime":378.366,"body":"plastic because they have microorganisms"},{"startTime":374.046,"endTime":378.366,"body":"in their gut that are really well suited"},{"startTime":378.366,"endTime":379.896,"body":"to breaking these compounds apart."},{"startTime":380.436,"endTime":384.516,"body":"So styrene the compound, which"},{"startTime":380.436,"endTime":384.516,"body":"makes up polystyrene plastic, it's"},{"startTime":384.516,"endTime":386.316,"body":"very closely related to toluene."},{"startTime":386.556,"endTime":389.826,"body":"Toluene, is something which"},{"startTime":386.556,"endTime":389.826,"body":"certain microbes have adapted"},{"startTime":389.826,"endTime":391.506,"body":"enzymes to digest and break down."},{"startTime":392.151,"endTime":394.461,"body":"Those same enzymes actually"},{"startTime":392.151,"endTime":394.461,"body":"function to break down styrene."},{"startTime":394.851,"endTime":397.821,"body":"And similarly, there are enzymes"},{"startTime":394.851,"endTime":397.821,"body":"for breaking things like benzoic"},{"startTime":397.821,"endTime":400.701,"body":"acid, which is a byproduct"},{"startTime":397.821,"endTime":400.701,"body":"of high density polyethylene"},{"startTime":400.701,"endTime":402.561,"body":"down, and same thing with PET."},{"startTime":402.921,"endTime":406.911,"body":"So these plastics, if they are"},{"startTime":402.921,"endTime":406.911,"body":"heat treated the right way, can"},{"startTime":407.271,"endTime":411.621,"body":"become other aromatic compounds"},{"startTime":407.271,"endTime":411.621,"body":"like benzoic acid, like toluene."},{"startTime":411.951,"endTime":415.401,"body":"And since those compounds are"},{"startTime":411.951,"endTime":415.401,"body":"digestible by these enzymes."},{"startTime":415.656,"endTime":419.226,"body":"If you grow enough of these microbes,"},{"startTime":415.656,"endTime":419.226,"body":"you can use them to actually"},{"startTime":419.226,"endTime":421.356,"body":"digest these plastic byproducts."},{"startTime":421.836,"endTime":422.556,"body":"And that's what we do."},{"startTime":422.556,"endTime":425.736,"body":"We actually have some fermenters,"},{"startTime":422.556,"endTime":425.736,"body":"basically big bioreactors"},{"startTime":425.946,"endTime":429.216,"body":"full of these microbes chewing"},{"startTime":425.946,"endTime":429.216,"body":"through this plastic material."},{"startTime":429.576,"endTime":433.656,"body":"And about five days of bioreactor, that's"},{"startTime":429.576,"endTime":433.656,"body":"maybe five liters in size, can eat about"},{"startTime":433.656,"endTime":438.096,"body":"450 grams of plastic resin materials."},{"startTime":438.546,"endTime":441.486,"body":"And that's really huge because"},{"startTime":438.546,"endTime":441.486,"body":"that's about a pound of plastic"},{"startTime":441.486,"endTime":443.616,"body":"in a five liter bioreactor."},{"startTime":443.856,"endTime":447.756,"body":"So you can imagine scaled up to"},{"startTime":443.856,"endTime":447.756,"body":"maybe a 500 liter bioreactor."},{"startTime":447.806,"endTime":450.776,"body":"if the scaling continues, then"},{"startTime":447.806,"endTime":450.776,"body":"you're looking at maybe 500"},{"startTime":450.776,"endTime":452.426,"body":"pounds of plastic in five days."},{"startTime":452.606,"endTime":454.256,"body":"And that's a considerable quantity."},{"startTime":454.706,"endTime":456.666,"body":"So it's imminently scalable."},{"startTime":456.786,"endTime":463.516,"body":"And what comes out of the bioreactor is a"},{"startTime":456.786,"endTime":463.516,"body":"bunch of biodegradable material, which is"},{"startTime":463.516,"endTime":466.096,"body":"actually what we feed to the earthworms."},{"startTime":466.126,"endTime":467.896,"body":"So we do still have earthworms involved."},{"startTime":468.556,"endTime":471.676,"body":"They're not eating the plastic directly,"},{"startTime":468.556,"endTime":471.676,"body":"they're eating the offtake of the"},{"startTime":471.676,"endTime":473.416,"body":"microbes digesting the plastic resin."},{"startTime":473.836,"endTime":477.616,"body":"And the reason we do that is because"},{"startTime":473.836,"endTime":477.616,"body":"it's a heck of a lot easier for them to"},{"startTime":477.616,"endTime":481.186,"body":"eat those secondary metabolites than it"},{"startTime":477.616,"endTime":481.186,"body":"is for them to eat the plastic upfront."},{"startTime":481.966,"endTime":485.326,"body":"So it takes them about two weeks"},{"startTime":481.966,"endTime":485.326,"body":"to eat those secondary metabolites."},{"startTime":485.326,"endTime":489.016,"body":"But what you get at the end of"},{"startTime":485.326,"endTime":489.016,"body":"that process is earthworm castings."},{"startTime":489.016,"endTime":492.556,"body":"It's actual fertilizer material"},{"startTime":489.016,"endTime":492.556,"body":"or fertilizer precursor."},{"startTime":493.066,"endTime":495.706,"body":"So the whole process is"},{"startTime":493.066,"endTime":495.706,"body":"maybe five to six weeks."},{"startTime":496.141,"endTime":499.411,"body":"Plastic comes in soil"},{"startTime":496.141,"endTime":499.411,"body":"and fertilizer comes out."},{"startTime":499.861,"endTime":502.291,"body":"No loss, no waste."},{"startTime":502.291,"endTime":506.431,"body":"Materials produced very clean,"},{"startTime":502.291,"endTime":506.431,"body":"and I think very scalable."},{"startTime":507.479,"endTime":511.239,"body":"And, I'm envisioning, and I know you"},{"startTime":507.479,"endTime":511.239,"body":"can't tell us all the details secrets,"},{"startTime":511.239,"endTime":512.589,"body":"and we wouldn't ask you to do that."},{"startTime":512.949,"endTime":518.489,"body":"I'm envisioning, I've gotten to"},{"startTime":512.949,"endTime":518.489,"body":"tour, beer brew houses in my career."},{"startTime":518.759,"endTime":522.719,"body":"I'm envisioning huge vats like"},{"startTime":518.759,"endTime":522.719,"body":"that, stainless steel vats."},{"startTime":522.719,"endTime":527.209,"body":"Is that kind of, your long-term vision"},{"startTime":522.719,"endTime":527.209,"body":"to have a huge facility like that?"},{"startTime":527.489,"endTime":528.329,"body":"you're right on the money."},{"startTime":528.329,"endTime":529.379,"body":"That's exactly right."},{"startTime":529.409,"endTime":532.979,"body":"And it's, in fact, it's really the"},{"startTime":529.409,"endTime":532.979,"body":"same kind of equipment, which is part"},{"startTime":532.979,"endTime":534.929,"body":"of why we call ourselves wriggle brew."},{"startTime":535.259,"endTime":539.049,"body":"So we brew our both our plastic"},{"startTime":535.259,"endTime":539.049,"body":"digestion and our actual worm"},{"startTime":539.049,"endTime":540.759,"body":"tea product, like a beer."},{"startTime":541.089,"endTime":543.729,"body":"But instead of hops, we"},{"startTime":541.089,"endTime":543.729,"body":"work with worm castings."},{"startTime":544.299,"endTime":547.869,"body":"And instead of yeast, we work with"},{"startTime":544.299,"endTime":547.869,"body":"a series of earthworm microbes."},{"startTime":548.949,"endTime":553.049,"body":"I'd love to see you take over"},{"startTime":548.949,"endTime":553.049,"body":"an old brew house, facility."},{"startTime":553.049,"endTime":557.529,"body":"I know there's a, the, there's been"},{"startTime":553.049,"endTime":557.529,"body":"quite a bit of, downsizing in some"},{"startTime":557.529,"endTime":561.069,"body":"of the brewery industry, so maybe"},{"startTime":557.529,"endTime":561.069,"body":"there's a, that's ripe for the picking."},{"startTime":561.069,"endTime":565.729,"body":"You could, turn a, turn an old"},{"startTime":561.069,"endTime":565.729,"body":"facility into a riggle brew house."},{"startTime":565.939,"endTime":566.359,"body":"That'd be great."},{"startTime":566.359,"endTime":566.389,"body":"I"},{"startTime":566.389,"endTime":566.93,"body":"hope so."},{"startTime":567.05,"endTime":568.069,"body":"That would be really fun."},{"startTime":568.144,"endTime":568.444,"body":"Yeah, that's neat."},{"startTime":569.374,"endTime":572.494,"body":"Might be able to keep some of the big"},{"startTime":569.374,"endTime":572.494,"body":"sign out front if it has brew on it."},{"startTime":572.494,"endTime":572.734,"body":"Just,"},{"startTime":575.734,"endTime":576.454,"body":"that's perfect."},{"startTime":577.174,"endTime":581.374,"body":"So, you're looking for farmers,"},{"startTime":577.174,"endTime":581.374,"body":"people in that industry to,"},{"startTime":581.404,"endTime":582.904,"body":"to purchase this material."},{"startTime":583.064,"endTime":584.294,"body":"how, what's your strategy?"},{"startTime":584.294,"endTime":586.544,"body":"How do you work, how do you"},{"startTime":584.294,"endTime":586.544,"body":"reach out to the farming"},{"startTime":586.544,"endTime":588.044,"body":"community with this new product?"},{"startTime":588.555,"endTime":591.314,"body":"Well, a lot of it is actually"},{"startTime":588.555,"endTime":591.314,"body":"gorilla marketing, so stuff"},{"startTime":591.314,"endTime":595.394,"body":"like this, making appearances on"},{"startTime":591.314,"endTime":595.394,"body":"podcasts and YouTube and Instagram."},{"startTime":595.904,"endTime":599.504,"body":"But a lot of it all is also working"},{"startTime":595.904,"endTime":599.504,"body":"with distributors because farmers,"},{"startTime":599.504,"endTime":602.324,"body":"a lot of them get their goods"},{"startTime":599.504,"endTime":602.324,"body":"from distributors who they know."},{"startTime":602.684,"endTime":603.824,"body":"And we're very fortunate."},{"startTime":603.824,"endTime":607.214,"body":"We work with a big distributor out"},{"startTime":603.824,"endTime":607.214,"body":"of Missouri called Concept Agritech."},{"startTime":608.024,"endTime":610.994,"body":"They make a blend from our fertilizer"},{"startTime":608.024,"endTime":610.994,"body":"called Fermi Boost, and they"},{"startTime":610.994,"endTime":612.344,"body":"sell that to a lot of farmers."},{"startTime":612.794,"endTime":614.674,"body":"In fact, they were at"},{"startTime":612.794,"endTime":614.674,"body":"a trade show recently."},{"startTime":614.674,"endTime":615.844,"body":"They sold out of it completely."},{"startTime":615.844,"endTime":618.214,"body":"We had to send them a whole"},{"startTime":615.844,"endTime":618.214,"body":"bunch up, really fast."},{"startTime":619.114,"endTime":620.304,"body":"And, it's been That's great."},{"startTime":620.484,"endTime":620.694,"body":"Yeah."},{"startTime":620.739,"endTime":620.959,"body":"My,"},{"startTime":621.204,"endTime":625.224,"body":"my in-laws are farmers here in"},{"startTime":621.204,"endTime":625.224,"body":"Oregon, and so I'll be sure to pass"},{"startTime":625.224,"endTime":627.024,"body":"along the word about your products."},{"startTime":627.024,"endTime":628.074,"body":"That's wonderful."},{"startTime":628.464,"endTime":628.644,"body":"Thank you."},{"startTime":629.684,"endTime":632.294,"body":"in the packaging industry we"},{"startTime":629.684,"endTime":632.294,"body":"have something called EPR,"},{"startTime":632.294,"endTime":633.914,"body":"extended Producer Responsibility."},{"startTime":633.914,"endTime":635.024,"body":"I'm sure you've heard of that."},{"startTime":635.024,"endTime":635.084,"body":"Yeah."},{"startTime":635.564,"endTime":640.894,"body":"do you think that there are environmental"},{"startTime":635.564,"endTime":640.894,"body":"incentives for farmers, any kind"},{"startTime":640.894,"endTime":645.014,"body":"of, financial incentive for them"},{"startTime":640.894,"endTime":645.014,"body":"to use more sustainable products?"},{"startTime":645.889,"endTime":646.994,"body":"There aren't enough."},{"startTime":647.054,"endTime":648.374,"body":"I really think there ought to be more."},{"startTime":648.374,"endTime":653.294,"body":"So there are some"},{"startTime":648.374,"endTime":653.294,"body":"certification accreditation."},{"startTime":654.074,"endTime":657.764,"body":"Boards and bodies that exist out"},{"startTime":654.074,"endTime":657.764,"body":"there that do provide some incentives."},{"startTime":657.944,"endTime":661.694,"body":"And there are some organic certifiers"},{"startTime":657.944,"endTime":661.694,"body":"that require certain organic"},{"startTime":661.694,"endTime":664.844,"body":"actions to be taken or to sell"},{"startTime":661.694,"endTime":664.844,"body":"your good with a certain labeling."},{"startTime":665.324,"endTime":667.244,"body":"But really there's not"},{"startTime":665.324,"endTime":667.244,"body":"enough incentive right now."},{"startTime":667.244,"endTime":671.204,"body":"And the cost to the American people"},{"startTime":667.244,"endTime":671.204,"body":"and to the future of this country"},{"startTime":671.204,"endTime":672.704,"body":"is the destruction of our soil."},{"startTime":672.884,"endTime":676.184,"body":"A lot of farms, most farms are not"},{"startTime":672.884,"endTime":676.184,"body":"being run regeneratively and the"},{"startTime":676.184,"endTime":680.444,"body":"consequences, the soil that they have"},{"startTime":676.184,"endTime":680.444,"body":"on the farm is getting worse in quality."},{"startTime":681.029,"endTime":684.809,"body":"So we like to talk to the farmers"},{"startTime":681.029,"endTime":684.809,"body":"about how this can improve their soil"},{"startTime":684.809,"endTime":688.739,"body":"quality, because many farms are family"},{"startTime":684.809,"endTime":688.739,"body":"businesses, so these are resources that"},{"startTime":688.739,"endTime":692.229,"body":"are going to be, passed down through"},{"startTime":688.739,"endTime":692.229,"body":"the generations, which is something"},{"startTime":692.229,"endTime":693.669,"body":"farmers do care about in value."},{"startTime":694.089,"endTime":697.089,"body":"But it, but again, it has to be something"},{"startTime":694.089,"endTime":697.089,"body":"that has a dollar value for them"},{"startTime":697.089,"endTime":699.219,"body":"because they run it such thin margins."},{"startTime":699.699,"endTime":704.199,"body":"They are so pressed by so many"},{"startTime":699.699,"endTime":704.199,"body":"different financial concerns."},{"startTime":705.039,"endTime":707.619,"body":"Right now we have a lot of subsidies"},{"startTime":705.039,"endTime":707.619,"body":"in the United States for different"},{"startTime":707.619,"endTime":712.199,"body":"kinds of farms for growing dairy"},{"startTime":707.619,"endTime":712.199,"body":"product, for growing corn, for many"},{"startTime":712.199,"endTime":717.539,"body":"different crops because we view"},{"startTime":712.199,"endTime":717.539,"body":"them as strategic, strategic assets."},{"startTime":717.539,"endTime":720.509,"body":"it's a strategic priority for the United"},{"startTime":717.539,"endTime":720.509,"body":"States for us to fund certain kinds of"},{"startTime":720.509,"endTime":725.999,"body":"agriculture, but we don't have that for"},{"startTime":720.509,"endTime":725.999,"body":"certain kinds of agricultural practices,"},{"startTime":725.999,"endTime":727.439,"body":"and we really ought to, I think."},{"startTime":728.026,"endTime":729.256,"body":"Exactly well said."},{"startTime":729.256,"endTime":734.316,"body":"they need to encourage this,"},{"startTime":729.256,"endTime":734.316,"body":"environmentally friendly methods of,"},{"startTime":734.366,"endTime":740.276,"body":"farming and more sustainable agriculture"},{"startTime":734.366,"endTime":740.276,"body":"is really needed, for the future."},{"startTime":740.756,"endTime":743.167,"body":"Like you said, the top soil"},{"startTime":740.756,"endTime":743.167,"body":"is struggling right now."},{"startTime":743.766,"endTime":747.826,"body":"It's degenerating very fast and we've"},{"startTime":743.766,"endTime":747.826,"body":"even seen the return of dust storms"},{"startTime":748.006,"endTime":749.206,"body":"in many parts of the United States."},{"startTime":749.256,"endTime":750.096,"body":"that's unprecedented."},{"startTime":750.126,"endTime":752.436,"body":"We haven't had that in decades."},{"startTime":752.916,"endTime":754.626,"body":"The last time around we had dust storms."},{"startTime":754.626,"endTime":758.346,"body":"We had a president, FDR who very"},{"startTime":754.626,"endTime":758.346,"body":"famously said, A nation that"},{"startTime":758.346,"endTime":760.896,"body":"destroys soil destroys itself."},{"startTime":761.496,"endTime":766.126,"body":"When you deplete the topsoil, you"},{"startTime":761.496,"endTime":766.126,"body":"prevent the formation of the compounds"},{"startTime":766.126,"endTime":767.866,"body":"necessary to actually make food."},{"startTime":768.106,"endTime":770.686,"body":"You remove calories from"},{"startTime":768.106,"endTime":770.686,"body":"the system and without."},{"startTime":771.166,"endTime":772.576,"body":"Agriculture without food."},{"startTime":772.576,"endTime":773.596,"body":"We don't eat."},{"startTime":774.076,"endTime":775.726,"body":"And I dunno know about"},{"startTime":774.076,"endTime":775.726,"body":"you, but I like to eat."},{"startTime":776.116,"endTime":776.446,"body":"Yeah."},{"startTime":777.099,"endTime":781.359,"body":"Well, and a lot of these fertilizers"},{"startTime":777.099,"endTime":781.359,"body":"are affecting animals like bees."},{"startTime":781.359,"endTime":786.564,"body":"And, I think I just read an article"},{"startTime":781.359,"endTime":786.564,"body":"that was very scary about, how"},{"startTime":786.564,"endTime":788.394,"body":"many bees have died this year."},{"startTime":788.714,"endTime":793.024,"body":"it's, It's really an impact that"},{"startTime":788.714,"endTime":793.024,"body":"we don't wanna see for the future."},{"startTime":793.074,"endTime":796.204,"body":"and I think a lot of these"},{"startTime":793.074,"endTime":796.204,"body":"fertilizer chemicals are the culprit."},{"startTime":796.204,"endTime":797.494,"body":"But that's my assumption."},{"startTime":798.154,"endTime":798.274,"body":"Yeah."},{"startTime":798.274,"endTime":798.964,"body":"Well, it's true."},{"startTime":798.969,"endTime":799.129,"body":"It is."},{"startTime":799.149,"endTime":799.369,"body":"So."},{"startTime":799.969,"endTime":801.019,"body":"A lot of it is bees."},{"startTime":801.019,"endTime":804.949,"body":"So here in Florida, for example, most"},{"startTime":801.019,"endTime":804.949,"body":"of our native bees are ground bees."},{"startTime":804.979,"endTime":806.809,"body":"they do not form hives up in trees."},{"startTime":807.109,"endTime":807.829,"body":"They live in the ground."},{"startTime":807.859,"endTime":810.409,"body":"They live in soil and burrows,"},{"startTime":807.859,"endTime":810.409,"body":"so, oh, I didn't know that."},{"startTime":810.679,"endTime":814.249,"body":"Yeah, it's actually most North American"},{"startTime":810.679,"endTime":814.249,"body":"bees, I believe are burrow bees."},{"startTime":814.249,"endTime":817.399,"body":"I would've to be double checked on that,"},{"startTime":814.249,"endTime":817.399,"body":"but I believe they're burrow kind bees."},{"startTime":817.759,"endTime":821.619,"body":"And so they're very affected by"},{"startTime":817.759,"endTime":821.619,"body":"how we treat the soil and how we"},{"startTime":821.619,"endTime":825.219,"body":"develop land, how we use land,"},{"startTime":821.619,"endTime":825.219,"body":"what kinds of compounds we use."},{"startTime":825.219,"endTime":826.329,"body":"but not just the bees."},{"startTime":826.659,"endTime":827.499,"body":"Earthworms too."},{"startTime":827.709,"endTime":831.699,"body":"Without earthworms, you don't"},{"startTime":827.709,"endTime":831.699,"body":"have the cycle of decomposition"},{"startTime":831.699,"endTime":836.259,"body":"of detri or digestion that"},{"startTime":831.699,"endTime":836.259,"body":"moves leaves back into humus."},{"startTime":836.739,"endTime":840.849,"body":"So on a field where you have cows"},{"startTime":836.739,"endTime":840.849,"body":"eating grass, the way the caloric"},{"startTime":840.849,"endTime":845.589,"body":"math works out, you need an equivalent"},{"startTime":840.849,"endTime":845.589,"body":"biomass of earthworms below the ground."},{"startTime":845.859,"endTime":849.879,"body":"As you have biomass of cows above the"},{"startTime":845.859,"endTime":849.879,"body":"ground, eating the grass for that,"},{"startTime":849.969,"endTime":852.319,"body":"for the caloric, exchanged even out."},{"startTime":852.634,"endTime":855.814,"body":"So what that means is a"},{"startTime":852.634,"endTime":855.814,"body":"farmer really has two herds."},{"startTime":855.964,"endTime":859.474,"body":"He has a herd of cows as much as"},{"startTime":855.964,"endTime":859.474,"body":"he has a herd of earthworms, but"},{"startTime":859.474,"endTime":861.004,"body":"he doesn't see that second herd."},{"startTime":861.274,"endTime":864.274,"body":"He doesn't know their health, he"},{"startTime":861.274,"endTime":864.274,"body":"doesn't know how they're doing, and"},{"startTime":864.274,"endTime":867.724,"body":"because of that, when that resource"},{"startTime":864.274,"endTime":867.724,"body":"is destroyed, when that herd is"},{"startTime":867.724,"endTime":873.214,"body":"devastated or eliminated, the farmer"},{"startTime":867.724,"endTime":873.214,"body":"is bereft of one of his most important"},{"startTime":873.214,"endTime":874.714,"body":"tools and doesn't even really know it."},{"startTime":875.044,"endTime":876.184,"body":"Worms aren't cute like bees."},{"startTime":876.184,"endTime":876.844,"body":"It's hard."},{"startTime":876.919,"endTime":881.299,"body":"To push the marketing angle to be like,"},{"startTime":876.919,"endTime":881.299,"body":"Hey, we should care about the fact"},{"startTime":881.299,"endTime":884.989,"body":"that we've got earthworms that are"},{"startTime":881.299,"endTime":884.989,"body":"endangered now, but it's very difficult."},{"startTime":885.538,"endTime":887.098,"body":"That's a really interesting point."},{"startTime":887.098,"endTime":887.488,"body":"Yeah."},{"startTime":887.548,"endTime":891.588,"body":"Bees are cute and they're at attract,"},{"startTime":887.548,"endTime":891.588,"body":"they're fun to see and, we all know"},{"startTime":891.588,"endTime":894.108,"body":"about 'em other than the occasional bees."},{"startTime":894.108,"endTime":894.378,"body":"Yeah."},{"startTime":894.378,"endTime":898.068,"body":"Honey is a very attractive"},{"startTime":894.378,"endTime":898.068,"body":"product and very delicious."},{"startTime":898.668,"endTime":898.998,"body":"Yeah."},{"startTime":898.998,"endTime":903.528,"body":"Worms don't really produce something"},{"startTime":898.998,"endTime":903.528,"body":"that we see, but it's affecting us"},{"startTime":903.528,"endTime":905.118,"body":"daily and we don't even know about it."},{"startTime":905.658,"endTime":910.488,"body":"Yeah, and it's, there's a massive, I"},{"startTime":905.658,"endTime":910.488,"body":"think, ecological tragedy unfolding there."},{"startTime":911.133,"endTime":913.473,"body":"We don't even know all the"},{"startTime":911.133,"endTime":913.473,"body":"species of worms that exist."},{"startTime":913.503,"endTime":916.983,"body":"There are 4,000 that we know of,"},{"startTime":913.503,"endTime":916.983,"body":"and there are likely many more"},{"startTime":916.983,"endTime":918.363,"body":"with many special abilities."},{"startTime":918.363,"endTime":920.733,"body":"Some of them are good at"},{"startTime":918.363,"endTime":920.733,"body":"sequestering heavy metals."},{"startTime":920.733,"endTime":922.383,"body":"Some are good at digesting plastics."},{"startTime":922.593,"endTime":926.133,"body":"Some may have the key to"},{"startTime":922.593,"endTime":926.133,"body":"other benefits to humanity."},{"startTime":926.133,"endTime":927.663,"body":"We have not even anticipated."},{"startTime":928.288,"endTime":933.408,"body":"Incredible thought and I've often"},{"startTime":928.288,"endTime":933.408,"body":"thought of landfills, teaming up with"},{"startTime":933.408,"endTime":938.658,"body":"somebody like you and your team to,"},{"startTime":933.408,"endTime":938.658,"body":"to have a facility there where they"},{"startTime":938.658,"endTime":943.848,"body":"could divert some of the landfill"},{"startTime":938.658,"endTime":943.848,"body":"in incoming product, if you will,"},{"startTime":944.278,"endTime":946.348,"body":"into something that gets reused."},{"startTime":946.738,"endTime":950.028,"body":"Absolutely, and I think it, it's"},{"startTime":946.738,"endTime":950.028,"body":"something we're gonna be doing very soon."},{"startTime":950.028,"endTime":950.748,"body":"We've actually."},{"startTime":951.258,"endTime":954.978,"body":"Had a bit of a relationship with our"},{"startTime":951.258,"endTime":954.978,"body":"county, and they're prepared to send"},{"startTime":954.978,"endTime":959.058,"body":"us some plastic, but I think this could"},{"startTime":954.978,"endTime":959.058,"body":"also apply to food waste as well, because"},{"startTime":959.058,"endTime":962.838,"body":"food waste can be fed to earthworms and"},{"startTime":959.058,"endTime":962.838,"body":"into, we've actually been working with"},{"startTime":962.838,"endTime":968.208,"body":"a company who's using bio digesters to"},{"startTime":962.838,"endTime":968.208,"body":"rapidly convert food waste into compost."},{"startTime":968.628,"endTime":970.788,"body":"And compost is very edible to earthworms."},{"startTime":971.118,"endTime":972.078,"body":"So if you can take."},{"startTime":972.573,"endTime":976.893,"body":"Food from a landfill, and rather than"},{"startTime":972.573,"endTime":976.893,"body":"have it rot and turn into methane, have"},{"startTime":976.893,"endTime":981.213,"body":"it go through this biodigester and then"},{"startTime":976.893,"endTime":981.213,"body":"turn into castings, then it can turn"},{"startTime":981.213,"endTime":985.383,"body":"into calories, which can turn into plant"},{"startTime":981.213,"endTime":985.383,"body":"matter, which can absorb carbon, right?"},{"startTime":985.743,"endTime":987.033,"body":"And the same applies to plastic."},{"startTime":987.033,"endTime":989.913,"body":"even though plastic doesn't turn into"},{"startTime":987.033,"endTime":989.913,"body":"methane itself, when you pile it up"},{"startTime":989.913,"endTime":993.063,"body":"on top of food waste, it prevents the"},{"startTime":989.913,"endTime":993.063,"body":"flow of oxygen, which creates anaerobic"},{"startTime":993.063,"endTime":994.953,"body":"digestion, which creates methane,"},{"startTime":995.643,"endTime":996.063,"body":"right?"},{"startTime":997.358,"endTime":1001.228,"body":"and has no value to us unless"},{"startTime":997.358,"endTime":1001.228,"body":"it's harvested for fuel, which"},{"startTime":1001.228,"endTime":1002.858,"body":"is, happening more often."},{"startTime":1002.858,"endTime":1004.513,"body":"But I like your idea better."},{"startTime":1004.933,"endTime":1008.773,"body":"I'd like to see, I'd like to"},{"startTime":1004.933,"endTime":1008.773,"body":"see that material, used again."},{"startTime":1009.433,"endTime":1010.033,"body":"And, I think"},{"startTime":1010.033,"endTime":1011.323,"body":"both are part of the solution."},{"startTime":1011.323,"endTime":1015.673,"body":"'cause some plastics, like PVC,"},{"startTime":1011.323,"endTime":1015.673,"body":"there's chlorine in it that's just not"},{"startTime":1015.733,"endTime":1020.163,"body":"usable, as a food source, But the more"},{"startTime":1015.733,"endTime":1020.163,"body":"carbon rich plastics, those can be."},{"startTime":1021.423,"endTime":1022.023,"body":"I had,"},{"startTime":1022.033,"endTime":1022.753,"body":"BPI."},{"startTime":1023.153,"endTime":1027.563,"body":"they do bio biodegradation and they"},{"startTime":1023.153,"endTime":1027.563,"body":"talk about biodegradable products."},{"startTime":1027.593,"endTime":1034.398,"body":"And, they said that every, us person"},{"startTime":1027.593,"endTime":1034.398,"body":"creates one pound of food waste every day."},{"startTime":1034.867,"endTime":1040.597,"body":"And so you think about that potential,"},{"startTime":1034.867,"endTime":1040.597,"body":"product for you that could be huge."},{"startTime":1041.167,"endTime":1041.557,"body":"Could be."},{"startTime":1042.157,"endTime":1046.357,"body":"and I also think this could be a huge"},{"startTime":1042.157,"endTime":1046.357,"body":"product for other countries as well."},{"startTime":1046.357,"endTime":1050.077,"body":"in the US we generate a lot of food"},{"startTime":1046.357,"endTime":1050.077,"body":"waste, but even in countries where"},{"startTime":1050.077,"endTime":1053.897,"body":"they don't generate a lot of waste,"},{"startTime":1050.077,"endTime":1053.897,"body":"for example, in Africa, they don't have"},{"startTime":1053.897,"endTime":1055.397,"body":"any domestic fertilizer production."},{"startTime":1055.757,"endTime":1057.977,"body":"They do at least have manure."},{"startTime":1058.037,"endTime":1059.747,"body":"They do at least have effluent matter."},{"startTime":1060.152,"endTime":1063.812,"body":"Those things can be transformed"},{"startTime":1060.152,"endTime":1063.812,"body":"into much better agricultural"},{"startTime":1063.812,"endTime":1065.552,"body":"inputs by the action of earthworms."},{"startTime":1067.412,"endTime":1068.072,"body":"Very exciting."},{"startTime":1068.382,"endTime":1072.382,"body":"I'm, looking forward to what you will"},{"startTime":1068.382,"endTime":1072.382,"body":"accomplish with your, teammates here."},{"startTime":1072.952,"endTime":1075.862,"body":"how do people get in touch with you"},{"startTime":1072.952,"endTime":1075.862,"body":"if they wanna purchase some of this?"},{"startTime":1076.402,"endTime":1077.782,"body":"Well, I'm glad you asked."},{"startTime":1077.782,"endTime":1078.532,"body":"It's pretty easy."},{"startTime":1078.532,"endTime":1081.292,"body":"You can go to our website,"},{"startTime":1078.532,"endTime":1081.292,"body":"riggle brew.com, so"},{"startTime":1081.292,"endTime":1085.642,"body":"W-R-I-G-G-L-E, riggle brew.com."},{"startTime":1085.987,"endTime":1087.817,"body":"You can also find us on Amazon."},{"startTime":1087.817,"endTime":1091.717,"body":"We are on Instagram or on Facebook,"},{"startTime":1087.817,"endTime":1091.717,"body":"and if you'd like to talk to me and"},{"startTime":1091.717,"endTime":1095.587,"body":"ask me any questions or are interested"},{"startTime":1091.717,"endTime":1095.587,"body":"in using it for a farm, please reach"},{"startTime":1095.587,"endTime":1099.257,"body":"out to me at Sam sam@wrigglebrew.com."},{"startTime":1100.027,"endTime":1101.977,"body":"There's also a contact"},{"startTime":1100.027,"endTime":1101.977,"body":"email on the website."},{"startTime":1102.397,"endTime":1106.027,"body":"And feel free to, to shoot"},{"startTime":1102.397,"endTime":1106.027,"body":"me an email or gimme a call."},{"startTime":1106.032,"endTime":1108.512,"body":"I love talking about the worms"},{"startTime":1106.032,"endTime":1108.512,"body":"if it doesn't come across."},{"startTime":1109.892,"endTime":1110.552,"body":"Thanks, Sam."},{"startTime":1110.612,"endTime":1111.752,"body":"Really appreciate what you're doing."},{"startTime":1111.902,"endTime":1112.292,"body":"Keep it up."},{"startTime":1112.292,"endTime":1112.442,"body":"Thank"},{"startTime":1112.532,"endTime":1112.892,"body":"you, Cory."},{"startTime":1112.892,"endTime":1113.582,"body":"it's been a pleasure."}]}