{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":2.609,"body":"Welcome to Sustainable"},{"startTime":0.0,"endTime":2.609,"body":"Packaging with Cory Connors."},{"startTime":2.609,"endTime":5.79,"body":"Today's guest is my very"},{"startTime":2.609,"endTime":5.79,"body":"good friend, Marcu Alexander."},{"startTime":5.85,"endTime":9.81,"body":"She is the Director of Development"},{"startTime":5.85,"endTime":9.81,"body":"and Strategic Initiatives"},{"startTime":9.81,"endTime":12.0,"body":"at the US Plastics Pact."},{"startTime":13.2,"endTime":13.62,"body":"Wow."},{"startTime":13.68,"endTime":15.0,"body":"That's quite a title my friend."},{"startTime":15.359,"endTime":16.56,"body":"I like, it's a mouthful."},{"startTime":16.56,"endTime":18.209,"body":"I like to keep you going."},{"startTime":18.63,"endTime":21.709,"body":"Our mutual friend, Jonathan"},{"startTime":18.63,"endTime":21.709,"body":"Quinn, assigned you that title"},{"startTime":21.709,"endTime":23.479,"body":"and it's very lucrative title."},{"startTime":23.509,"endTime":24.409,"body":"Well deserved."},{"startTime":24.749,"endTime":28.38,"body":"I'm excited to hear about all"},{"startTime":24.749,"endTime":28.38,"body":"things the US Plastics Pact,"},{"startTime":28.38,"endTime":30.18,"body":"but let's catch the audience up."},{"startTime":30.42,"endTime":31.95,"body":"Although you've been on the show before."},{"startTime":32.489,"endTime":34.62,"body":"What's your background"},{"startTime":32.489,"endTime":34.62,"body":"and how did you get here?"},{"startTime":35.83,"endTime":39.22,"body":"I've been in the packaging industry"},{"startTime":35.83,"endTime":39.22,"body":"for a little over 20 years."},{"startTime":39.22,"endTime":43.285,"body":"I. I actually first started working"},{"startTime":39.22,"endTime":43.285,"body":"for a small family owned packaging"},{"startTime":43.285,"endTime":47.394,"body":"company in Seattle, Washington, where I"},{"startTime":43.285,"endTime":47.394,"body":"did inside sales and customer service."},{"startTime":47.394,"endTime":50.635,"body":"So I was on the packaging supplier"},{"startTime":47.394,"endTime":50.635,"body":"side, which was both really fun."},{"startTime":51.005,"endTime":53.225,"body":"and then my family, we"},{"startTime":51.005,"endTime":53.225,"body":"moved to Boise, Idaho."},{"startTime":53.93,"endTime":58.519,"body":"I took a job with Happy Family Organics"},{"startTime":53.93,"endTime":58.519,"body":"as, their packaging development,"},{"startTime":58.57,"endTime":61.72,"body":"person at the time, it was Happy"},{"startTime":58.57,"endTime":61.72,"body":"Family was pretty small, and then"},{"startTime":61.72,"endTime":63.64,"body":"they had just been acquired by Danone."},{"startTime":64.03,"endTime":67.33,"body":"So I spent eight and a half years doing"},{"startTime":64.03,"endTime":67.33,"body":"all of the packaging development work"},{"startTime":67.33,"endTime":71.92,"body":"and sustainability work at Happy Family,"},{"startTime":67.33,"endTime":71.92,"body":"and then moved over to Danone and"},{"startTime":71.92,"endTime":75.76,"body":"worked with all of the brands on their"},{"startTime":71.92,"endTime":75.76,"body":"packaging sustainability initiatives."},{"startTime":76.06,"endTime":78.76,"body":"So I was at Danone for 11 and"},{"startTime":76.06,"endTime":78.76,"body":"a half years before making the"},{"startTime":78.76,"endTime":80.32,"body":"switch to the US Plastics Pact."},{"startTime":80.56,"endTime":81.759,"body":"So I've hit all different angles."},{"startTime":82.119,"endTime":86.589,"body":"Yeah, I was gonna say you've worked"},{"startTime":82.119,"endTime":86.589,"body":"for a very small, to medium to very"},{"startTime":86.589,"endTime":91.66,"body":"large company and now a global company,"},{"startTime":86.589,"endTime":91.66,"body":"US Plastics Pact is well known around"},{"startTime":91.66,"endTime":95.549,"body":"the world and so is Danone, and I"},{"startTime":91.66,"endTime":95.549,"body":"think you were perfect for this role."},{"startTime":95.549,"endTime":98.159,"body":"when I saw your announcement"},{"startTime":95.549,"endTime":98.159,"body":"I said, oh, that makes sense."},{"startTime":98.189,"endTime":99.089,"body":"She's perfect for it."},{"startTime":99.539,"endTime":100.289,"body":"So well done."},{"startTime":100.499,"endTime":101.1,"body":"That's nice."},{"startTime":101.1,"endTime":101.669,"body":"Thank you."},{"startTime":101.889,"endTime":106.089,"body":"Yeah, we were talking about your speaking"},{"startTime":101.889,"endTime":106.089,"body":"abilities and the way you are in front"},{"startTime":106.089,"endTime":108.31,"body":"of an audience, before the show started."},{"startTime":108.31,"endTime":111.22,"body":"And I just want to tell everybody, if"},{"startTime":108.31,"endTime":111.22,"body":"you're looking for a great speaker,"},{"startTime":111.52,"endTime":114.35,"body":"Marco, who is one of the topnotch"},{"startTime":111.52,"endTime":114.35,"body":"people that you should have at your"},{"startTime":114.35,"endTime":118.04,"body":"event to talk about the US Plastics"},{"startTime":114.35,"endTime":118.04,"body":"Pact and what they're doing there."},{"startTime":118.07,"endTime":120.41,"body":"'cause it's a important cause."},{"startTime":121.16,"endTime":121.85,"body":"I appreciate that."},{"startTime":121.85,"endTime":125.0,"body":"And yes, I am a, I'm a big"},{"startTime":121.85,"endTime":125.0,"body":"talker by nature and when you"},{"startTime":125.0,"endTime":127.83,"body":"give a topic about something I'm"},{"startTime":125.0,"endTime":127.83,"body":"passionate about, You better."},{"startTime":127.83,"endTime":128.31,"body":"Hold on."},{"startTime":128.455,"endTime":128.805,"body":"Won't."},{"startTime":128.805,"endTime":129.085,"body":"That's right."},{"startTime":129.165,"endTime":129.63,"body":"I won't stop."},{"startTime":130.77,"endTime":131.4,"body":"That's awesome."},{"startTime":131.5,"endTime":133.92,"body":"let's talk about your role"},{"startTime":131.5,"endTime":133.92,"body":"at, just Plastics Pact."},{"startTime":133.92,"endTime":136.59,"body":"what's your kind of"},{"startTime":133.92,"endTime":136.59,"body":"day-to-day job like there?"},{"startTime":137.71,"endTime":138.82,"body":"a little bit of everything."},{"startTime":138.82,"endTime":143.22,"body":"we're a small but mighty nonprofit,"},{"startTime":138.82,"endTime":143.22,"body":"working in this space of bringing all"},{"startTime":143.22,"endTime":147.48,"body":"parts of the plastics value chain together"},{"startTime":143.22,"endTime":147.48,"body":"to work toward a, a circular economy for"},{"startTime":147.48,"endTime":149.68,"body":"plastics, which is no, easy undertaking."},{"startTime":150.295,"endTime":154.705,"body":"So a lot of my day-to-day is really"},{"startTime":150.295,"endTime":154.705,"body":"connecting with existing activators, which"},{"startTime":154.705,"endTime":156.775,"body":"are the members of the Plastics Pact."},{"startTime":157.055,"endTime":160.015,"body":"also trying to find,"},{"startTime":157.055,"endTime":160.015,"body":"new activators to join."},{"startTime":160.015,"endTime":163.015,"body":"I, we have really good representation"},{"startTime":160.015,"endTime":163.015,"body":"across the value chain."},{"startTime":163.355,"endTime":165.595,"body":"but there's really, we need more voices."},{"startTime":165.685,"endTime":168.625,"body":"'cause where we sit within"},{"startTime":165.685,"endTime":168.625,"body":"the Plastics Pact is we're a"},{"startTime":168.625,"endTime":171.055,"body":"convener of all, we've got."},{"startTime":171.625,"endTime":177.205,"body":"Brands and retailers, and we have resin"},{"startTime":171.625,"endTime":177.205,"body":"suppliers and reclaimers and haulers."},{"startTime":177.205,"endTime":180.745,"body":"we really run the gambit across the"},{"startTime":177.205,"endTime":180.745,"body":"value chain, which also includes"},{"startTime":180.745,"endTime":181.915,"body":"state and local governments."},{"startTime":182.425,"endTime":187.315,"body":"So I really wanna expand those voices and"},{"startTime":182.425,"endTime":187.315,"body":"bring more to the table because we really,"},{"startTime":187.735,"endTime":192.085,"body":"we come together to create actionable"},{"startTime":187.735,"endTime":192.085,"body":"solutions toward that common vision."},{"startTime":192.49,"endTime":195.4,"body":"And really it's all driven,"},{"startTime":192.49,"endTime":195.4,"body":"in fact, in science."},{"startTime":195.4,"endTime":198.61,"body":"And it's like, how do we bring that"},{"startTime":195.4,"endTime":198.61,"body":"all together from our different parts"},{"startTime":198.61,"endTime":203.56,"body":"of the chain and actually make, move"},{"startTime":198.61,"endTime":203.56,"body":"the needle on this plastic circularity"},{"startTime":204.82,"endTime":207.73,"body":"and making plastic circular"},{"startTime":204.82,"endTime":207.73,"body":"is, it's not an easy task."},{"startTime":207.73,"endTime":212.07,"body":"What you've taken on is a huge,"},{"startTime":207.73,"endTime":212.07,"body":"undertaking and I'd like to talk a"},{"startTime":212.07,"endTime":215.53,"body":"little bit about who should join,"},{"startTime":212.07,"endTime":215.53,"body":"who should reach out to you today"},{"startTime":215.53,"endTime":217.66,"body":"to be a part of this solution?"},{"startTime":217.66,"endTime":217.72,"body":"I."},{"startTime":219.13,"endTime":223.49,"body":"Honestly, everyone that touches"},{"startTime":219.13,"endTime":223.49,"body":"plastic in their jobs, we really,"},{"startTime":224.0,"endTime":227.84,"body":"we have pretty good representation"},{"startTime":224.0,"endTime":227.84,"body":"across all the different sectors."},{"startTime":228.2,"endTime":231.08,"body":"I would love to see more engagement"},{"startTime":228.2,"endTime":231.08,"body":"from packaging suppliers."},{"startTime":231.51,"endTime":235.05,"body":"I will speak candidly, coming"},{"startTime":231.51,"endTime":235.05,"body":"from, having, before joining the US"},{"startTime":235.05,"endTime":238.48,"body":"Plastics Pact, I was, with Danone,"},{"startTime":235.05,"endTime":238.48,"body":"who was one of the first activators"},{"startTime":238.48,"endTime":240.01,"body":"to join the US Plastics Pact."},{"startTime":240.43,"endTime":244.25,"body":"So my lens is through having been"},{"startTime":240.43,"endTime":244.25,"body":"in the activator seat and knowing."},{"startTime":244.685,"endTime":249.625,"body":"The, like, the magic behind what goes on,"},{"startTime":244.685,"endTime":249.625,"body":"particularly in work streams, which is"},{"startTime":249.625,"endTime":252.26,"body":"where the action plans really take place."},{"startTime":252.71,"endTime":256.81,"body":"And I know coming from the brand side,"},{"startTime":252.71,"endTime":256.81,"body":"I would talk to suppliers, throughout my"},{"startTime":256.81,"endTime":258.64,"body":"organization, working on a new project."},{"startTime":259.06,"endTime":262.09,"body":"And a lot of them weren't really"},{"startTime":259.06,"endTime":262.09,"body":"engaged in what's happening"},{"startTime":262.14,"endTime":264.03,"body":"in the sustainability space."},{"startTime":264.31,"endTime":267.1,"body":"Or they maybe would talk about it, but"},{"startTime":264.31,"endTime":267.1,"body":"they weren't actually at the table."},{"startTime":267.43,"endTime":271.5,"body":"So, I always am always looking to"},{"startTime":267.43,"endTime":271.5,"body":"get more of the packaging suppliers"},{"startTime":271.5,"endTime":275.75,"body":"there as well as, more murphs,"},{"startTime":271.5,"endTime":275.75,"body":"more of the, end of the chain."},{"startTime":275.75,"endTime":275.81,"body":"Yeah."},{"startTime":276.11,"endTime":280.7,"body":"Because the magic that I found"},{"startTime":276.11,"endTime":280.7,"body":"personally from being a brand activator"},{"startTime":281.09,"endTime":286.7,"body":"was if I had any question, that I ha,"},{"startTime":281.09,"endTime":286.7,"body":"that I couldn't directly answer and"},{"startTime":286.7,"endTime":288.26,"body":"I didn't know where to go to get it."},{"startTime":288.635,"endTime":291.695,"body":"I would go to Basecamp, which is the"},{"startTime":288.635,"endTime":291.695,"body":"platform we used to communicate within"},{"startTime":291.695,"endTime":296.075,"body":"the pact and pose the question, and"},{"startTime":291.695,"endTime":296.075,"body":"I would get immediate responses, and"},{"startTime":296.075,"endTime":299.675,"body":"being able to have direct conversations"},{"startTime":296.075,"endTime":299.675,"body":"with a RF to ask them about, okay,"},{"startTime":299.675,"endTime":301.265,"body":"if we're doing this to a package."},{"startTime":301.745,"endTime":304.225,"body":"Is it, we wanna make sure we're"},{"startTime":301.745,"endTime":304.225,"body":"redesigning this correctly."},{"startTime":304.225,"endTime":307.115,"body":"What, talk to me about how it"},{"startTime":304.225,"endTime":307.115,"body":"goes through, how it gets sorted"},{"startTime":307.115,"endTime":308.305,"body":"through the, through the stream."},{"startTime":308.695,"endTime":312.715,"body":"And so having those face-to-face"},{"startTime":308.695,"endTime":312.715,"body":"conversations are so powerful in the"},{"startTime":312.715,"endTime":316.015,"body":"amount of education I received from"},{"startTime":312.715,"endTime":316.015,"body":"others throughout the value chain."},{"startTime":316.015,"endTime":320.425,"body":"When I was in that activator seat was,"},{"startTime":316.015,"endTime":320.425,"body":"I couldn't get that anywhere else."},{"startTime":320.771,"endTime":326.141,"body":"It's an incredible community and,"},{"startTime":320.771,"endTime":326.141,"body":"hyper-focused on one goal, which"},{"startTime":326.141,"endTime":330.841,"body":"is, like you said at the beginning,"},{"startTime":326.141,"endTime":330.841,"body":"to make plastic circular and to, to"},{"startTime":330.901,"endTime":334.471,"body":"innovate and recycle, and use less."},{"startTime":334.531,"endTime":339.241,"body":"And all the things that we're trying to"},{"startTime":334.531,"endTime":339.241,"body":"do to make packaging more sustainable."},{"startTime":339.241,"endTime":339.721,"body":"It sounds like."},{"startTime":340.811,"endTime":345.131,"body":"we know that there's not one silver bullet"},{"startTime":340.811,"endTime":345.131,"body":"approach, and so we, we have five very"},{"startTime":345.131,"endTime":347.351,"body":"key targets that we're trying to reach."},{"startTime":347.741,"endTime":352.061,"body":"And so each of those key targets, for"},{"startTime":347.741,"endTime":352.061,"body":"instance, the first one is eliminating"},{"startTime":352.061,"endTime":354.041,"body":"problematic and unnecessary materials."},{"startTime":354.371,"endTime":357.951,"body":"So it lists out, places that need"},{"startTime":354.371,"endTime":357.951,"body":"innovation for you in order for them to"},{"startTime":357.951,"endTime":363.021,"body":"have a, an actual end of life that makes"},{"startTime":357.951,"endTime":363.021,"body":"sense, or, chemicals of concern that we"},{"startTime":363.021,"endTime":364.851,"body":"just need to stay away from completely."},{"startTime":365.191,"endTime":370.181,"body":"and then, having each of our work"},{"startTime":365.191,"endTime":370.181,"body":"streams has projects designed to"},{"startTime":370.181,"endTime":373.701,"body":"meet, to, to meet those different"},{"startTime":370.181,"endTime":373.701,"body":"targets, whether it's, designing"},{"startTime":373.701,"endTime":378.111,"body":"for recyclability, compostability,"},{"startTime":373.701,"endTime":378.111,"body":"or reusability, or how to increase,"},{"startTime":378.111,"endTime":381.051,"body":"incorporate PCR into your packaging mean."},{"startTime":381.051,"endTime":385.261,"body":"We really touch all of the different"},{"startTime":381.051,"endTime":385.261,"body":"aspects, which is why our roadmap and"},{"startTime":385.261,"endTime":387.031,"body":"our targets are in the shape of a circle."},{"startTime":387.031,"endTime":390.541,"body":"It really is defining, like we need all"},{"startTime":387.031,"endTime":390.541,"body":"of those to create that circular economy."},{"startTime":391.681,"endTime":394.891,"body":"That's excellent, and thank you for the"},{"startTime":391.681,"endTime":394.891,"body":"perfect segue into my next question."},{"startTime":395.251,"endTime":401.361,"body":"I wanted to ask you about the Roadmap"},{"startTime":395.251,"endTime":401.361,"body":"2.0 and your 2025, strategic initiatives."},{"startTime":401.361,"endTime":404.961,"body":"Can you walk us through, I know,"},{"startTime":401.361,"endTime":404.961,"body":"a lot of people aren't really sure"},{"startTime":404.961,"endTime":408.901,"body":"what the US Plastics Pact does,"},{"startTime":404.961,"endTime":408.901,"body":"and I want to highlight this as"},{"startTime":408.901,"endTime":410.581,"body":"a huge offering that you have."},{"startTime":411.481,"endTime":414.991,"body":"So when we, Ori originally kicked"},{"startTime":411.481,"endTime":414.991,"body":"off, which was really in response"},{"startTime":414.991,"endTime":418.851,"body":"to the El MacArthur Foundation,"},{"startTime":414.991,"endTime":418.851,"body":"the Global Commitments in 2018."},{"startTime":419.091,"endTime":423.801,"body":"We started a couple years later"},{"startTime":419.091,"endTime":423.801,"body":"and had that roadmap to 2025 in"},{"startTime":423.801,"endTime":425.571,"body":"line with El MacArthur Foundation."},{"startTime":425.571,"endTime":428.511,"body":"And there's Global PACS from around"},{"startTime":425.571,"endTime":428.511,"body":"the world that were all designed"},{"startTime":428.931,"endTime":433.491,"body":"to help facilitate that through"},{"startTime":428.931,"endTime":433.491,"body":"action in our respective countries."},{"startTime":433.491,"endTime":435.051,"body":"'cause of course, they're all different."},{"startTime":435.661,"endTime":437.461,"body":"and so now, before."},{"startTime":437.876,"endTime":440.936,"body":"EMF is getting ready to come out with"},{"startTime":437.876,"endTime":440.936,"body":"their revised global commitments."},{"startTime":440.936,"endTime":444.506,"body":"But prior to that, we saw"},{"startTime":440.936,"endTime":444.506,"body":"that, okay, we've been able to"},{"startTime":444.536,"endTime":446.276,"body":"check the box on these things."},{"startTime":446.496,"endTime":450.366,"body":"we've made great progress, but how"},{"startTime":446.496,"endTime":450.366,"body":"do we continue driving forward?"},{"startTime":450.486,"endTime":452.256,"body":"And that's where Roadmap 2.0 came."},{"startTime":452.256,"endTime":455.316,"body":"So what was really cool about"},{"startTime":452.256,"endTime":455.316,"body":"that too is that was developed."},{"startTime":456.081,"endTime":458.391,"body":"From all the activators participation."},{"startTime":458.391,"endTime":462.471,"body":"So that was developed for and by"},{"startTime":458.391,"endTime":462.471,"body":"members of the US Plastics Pact."},{"startTime":463.041,"endTime":467.181,"body":"And it was really looking at each"},{"startTime":463.041,"endTime":467.181,"body":"of the targets that we had to meet"},{"startTime":467.181,"endTime":471.351,"body":"by 2025, seeing what we've already"},{"startTime":467.181,"endTime":471.351,"body":"accomplished and where do we still,"},{"startTime":471.621,"endTime":474.831,"body":"where is there still gaps or where do"},{"startTime":471.621,"endTime":474.831,"body":"we still need, development and work."},{"startTime":475.221,"endTime":476.721,"body":"And so that's really where we are now."},{"startTime":476.771,"endTime":479.261,"body":"we're already looking ahead at"},{"startTime":476.771,"endTime":479.261,"body":"Roadmap 2.0, even though we're in"},{"startTime":479.261,"endTime":481.541,"body":"2025 because you gotta plan ahead."},{"startTime":481.941,"endTime":482.781,"body":"but really it's."},{"startTime":483.156,"endTime":484.866,"body":"Looking at strategic initiatives."},{"startTime":484.866,"endTime":487.986,"body":"So I'll give you a couple examples of"},{"startTime":484.866,"endTime":487.986,"body":"things we're working on for this year."},{"startTime":488.226,"endTime":488.436,"body":"Thank you."},{"startTime":488.466,"endTime":491.736,"body":"one, we're getting ready to kick"},{"startTime":488.466,"endTime":491.736,"body":"off a retail reuse initiative,"},{"startTime":492.066,"endTime":493.296,"body":"which is really exciting."},{"startTime":493.296,"endTime":498.246,"body":"So it's where we actually will bring"},{"startTime":493.296,"endTime":498.246,"body":"retailers and brands together to pick a"},{"startTime":498.246,"endTime":503.806,"body":"packaging format that can be scaled across"},{"startTime":498.246,"endTime":503.806,"body":"multiple, multiple companies and brands,"},{"startTime":504.076,"endTime":508.606,"body":"and actually put those into market and"},{"startTime":504.076,"endTime":508.606,"body":"see them, come to fruition in terms of."},{"startTime":509.326,"endTime":512.236,"body":"Consumers re actually starting"},{"startTime":509.326,"endTime":512.236,"body":"to reuse, I think, right?"},{"startTime":512.626,"endTime":517.236,"body":"So far where we've seen, reuse successful"},{"startTime":512.626,"endTime":517.236,"body":"is in closed, closed stadiums and"},{"startTime":517.236,"endTime":520.986,"body":"concerts and things like that, but"},{"startTime":517.236,"endTime":520.986,"body":"we really need to scale that beyond,"},{"startTime":520.986,"endTime":522.996,"body":"and so it's getting engaged in that."},{"startTime":522.996,"endTime":524.616,"body":"We're really excited to kick that off."},{"startTime":525.156,"endTime":529.436,"body":"We're also getting ready to kick off,"},{"startTime":525.156,"endTime":529.436,"body":"a very cool consumer behavior research"},{"startTime":529.436,"endTime":532.316,"body":"project, which is actually phase one."},{"startTime":532.601,"endTime":535.961,"body":"So we know there's a lot of"},{"startTime":532.601,"endTime":535.961,"body":"consumer research out there around"},{"startTime":535.961,"endTime":538.121,"body":"recyclability and behaviors."},{"startTime":538.581,"endTime":540.351,"body":"so we don't wanna duplicate any of that."},{"startTime":540.381,"endTime":543.081,"body":"What we wanna understand is"},{"startTime":540.381,"endTime":543.081,"body":"what's getting in the way of"},{"startTime":543.081,"endTime":545.481,"body":"consumers actually recycling."},{"startTime":545.521,"endTime":547.681,"body":"recycling rates have"},{"startTime":545.521,"endTime":547.681,"body":"been stagnant for years."},{"startTime":547.921,"endTime":552.296,"body":"A lot of things have been done to improve,"},{"startTime":547.921,"endTime":552.296,"body":"infrastructure and design, although"},{"startTime":552.301,"endTime":554.291,"body":"there's still, of course, room to go, but."},{"startTime":554.921,"endTime":556.121,"body":"What is preventing them?"},{"startTime":556.121,"endTime":559.331,"body":"what's stuck in here that's"},{"startTime":556.121,"endTime":559.331,"body":"preventing that behavior change?"},{"startTime":559.511,"endTime":561.071,"body":"So really identifying that."},{"startTime":561.131,"endTime":566.051,"body":"And then from that knowledge, we're"},{"startTime":561.131,"endTime":566.051,"body":"going to be implementing actual consumer"},{"startTime":566.051,"endTime":568.481,"body":"campaigns to get that behavior to change."},{"startTime":568.781,"endTime":571.511,"body":"And we don't know what that looks like"},{"startTime":568.781,"endTime":571.511,"body":"yet because we haven't done the research."},{"startTime":571.901,"endTime":576.211,"body":"It could be a number of things like"},{"startTime":571.901,"endTime":576.211,"body":"do we start, implementing this type of"},{"startTime":576.211,"endTime":580.021,"body":"education in elementary schools and get"},{"startTime":576.211,"endTime":580.021,"body":"it ingrained and then kids go home and"},{"startTime":580.021,"endTime":583.351,"body":"tell mom and dad, but then it also just"},{"startTime":580.021,"endTime":583.351,"body":"becomes a normal part of daily life."},{"startTime":584.041,"endTime":584.131,"body":"Yes."},{"startTime":584.521,"endTime":587.071,"body":"So there's just a number of things"},{"startTime":584.521,"endTime":587.071,"body":"we're looking at to really try"},{"startTime":587.071,"endTime":590.841,"body":"and unlock that mystery that"},{"startTime":587.071,"endTime":590.841,"body":"hasn't changed in so many years."},{"startTime":590.841,"endTime":592.371,"body":"And, EPR will help with that."},{"startTime":592.401,"endTime":593.001,"body":"Absolutely, yes."},{"startTime":593.001,"endTime":595.461,"body":"we're very strongly in support of EPR."},{"startTime":595.926,"endTime":599.436,"body":"But at the end of the day, everyone"},{"startTime":595.926,"endTime":599.436,"body":"within the value chain can do all"},{"startTime":599.436,"endTime":600.786,"body":"the things that they need to do."},{"startTime":601.056,"endTime":604.746,"body":"But if the consumer isn't doing"},{"startTime":601.056,"endTime":604.746,"body":"their part at the end by recycling,"},{"startTime":605.016,"endTime":606.336,"body":"then it's all for naught."},{"startTime":606.426,"endTime":608.826,"body":"So we need to pull them"},{"startTime":606.426,"endTime":608.826,"body":"into this pi, this picture."},{"startTime":608.826,"endTime":608.886,"body":"So."},{"startTime":610.311,"endTime":610.971,"body":"Well said."},{"startTime":611.241,"endTime":612.141,"body":"Absolutely true."},{"startTime":612.141,"endTime":614.601,"body":"And I like the idea of"},{"startTime":612.141,"endTime":614.601,"body":"starting with the youth."},{"startTime":615.001,"endTime":619.181,"body":"I got the opportunity to speak at my"},{"startTime":615.001,"endTime":619.181,"body":"son's school, when he was in fourth"},{"startTime":619.181,"endTime":620.831,"body":"grade, and I talked about recycling."},{"startTime":620.936,"endTime":625.526,"body":"And kids were so excited to talk"},{"startTime":620.936,"endTime":625.526,"body":"about what they know about recycling."},{"startTime":625.526,"endTime":628.616,"body":"And I said, I would hold up something"},{"startTime":625.526,"endTime":628.616,"body":"and I would say, is this recyclable?"},{"startTime":628.796,"endTime":630.506,"body":"And they would say, and they would."},{"startTime":630.926,"endTime":632.786,"body":"the classroom got very excited."},{"startTime":632.786,"endTime":633.431,"body":"Oh, yes."},{"startTime":633.431,"endTime":634.331,"body":"I recycle those."},{"startTime":634.631,"endTime":636.671,"body":"My mom tells me, or my dad says this."},{"startTime":636.911,"endTime":637.862,"body":"Or, and I think"},{"startTime":637.982,"endTime":639.512,"body":"it's such a good learning opportunity."},{"startTime":639.542,"endTime":639.902,"body":"Yeah,"},{"startTime":639.902,"endTime":640.682,"body":"that's exactly right."},{"startTime":640.682,"endTime":645.332,"body":"I could see having some kind of a"},{"startTime":640.682,"endTime":645.332,"body":"program developed for kids and for youth."},{"startTime":645.662,"endTime":648.952,"body":"And when I say kids, people under"},{"startTime":645.662,"endTime":648.952,"body":"18, in that, and that's not a"},{"startTime":648.952,"endTime":650.302,"body":"slight to them, they're just young."},{"startTime":650.662,"endTime":652.602,"body":"And, so, but what I'm seeing,"},{"startTime":652.752,"endTime":654.222,"body":"but they care and they"},{"startTime":652.752,"endTime":654.222,"body":"wanna do the right thing."},{"startTime":654.807,"endTime":660.267,"body":"I'm often stopped at packaging events"},{"startTime":654.807,"endTime":660.267,"body":"by students that listen to this podcast"},{"startTime":660.267,"endTime":664.617,"body":"because they care, they want the"},{"startTime":660.267,"endTime":664.617,"body":"future of packaging to be sustainable."},{"startTime":664.857,"endTime":672.057,"body":"And so the 18 to 25 age group is very"},{"startTime":664.857,"endTime":672.057,"body":"intense and very interested in, and"},{"startTime":672.057,"endTime":675.717,"body":"the younger than 18 group too, I think"},{"startTime":672.057,"endTime":675.717,"body":"is very interested in sustainability."},{"startTime":676.287,"endTime":677.067,"body":"Oh, for sure."},{"startTime":677.067,"endTime":680.097,"body":"I'll give you an example of what"},{"startTime":677.067,"endTime":680.097,"body":"happened in my daughter's junior high."},{"startTime":680.097,"endTime":682.617,"body":"So when she first started,"},{"startTime":680.097,"endTime":682.617,"body":"this was a couple years ago."},{"startTime":683.057,"endTime":686.297,"body":"And her teacher, there was a recycle"},{"startTime":683.057,"endTime":686.297,"body":"bin in the classroom, but her"},{"startTime":686.297,"endTime":690.587,"body":"teacher would throw everything in"},{"startTime":686.297,"endTime":690.587,"body":"the garbage bin underneath her desk."},{"startTime":690.947,"endTime":694.367,"body":"And my daughter, when she didn't"},{"startTime":690.947,"endTime":694.367,"body":"think the teacher was looking, would"},{"startTime":694.367,"endTime":697.547,"body":"go and she'd pull the things out"},{"startTime":694.367,"endTime":697.547,"body":"and take 'em to the recycling bin."},{"startTime":697.847,"endTime":700.277,"body":"And her teacher finally"},{"startTime":697.847,"endTime":700.277,"body":"said, are you shaming me?"},{"startTime":700.277,"endTime":701.932,"body":"Like, are you moving my recyclable?"},{"startTime":701.932,"endTime":705.202,"body":"She's like, yeah, my mom would"},{"startTime":701.932,"endTime":705.202,"body":"kill me if she saw this happening."},{"startTime":705.292,"endTime":706.582,"body":"She's like, I just, it's in me."},{"startTime":706.582,"endTime":707.392,"body":"I have to do it."},{"startTime":707.677,"endTime":711.337,"body":"So for Christmas, we bought"},{"startTime":707.677,"endTime":711.337,"body":"her teacher a little desk size"},{"startTime":711.337,"endTime":713.197,"body":"recycle bin to put next to her."},{"startTime":713.387,"endTime":713.477,"body":"yes."},{"startTime":713.577,"endTime":714.327,"body":"her garbage can."},{"startTime":714.417,"endTime":718.107,"body":"So we just started this whole chain"},{"startTime":714.417,"endTime":718.107,"body":"and then, she, I actually was contacted"},{"startTime":718.107,"endTime":720.807,"body":"by the school 'cause we, I live in"},{"startTime":718.107,"endTime":720.807,"body":"Boise and we have the Hefty Renew"},{"startTime":720.807,"endTime":724.497,"body":"program and my daughter brought"},{"startTime":720.807,"endTime":724.497,"body":"one of the orange bags to school."},{"startTime":725.097,"endTime":727.587,"body":"They thought that the"},{"startTime":725.097,"endTime":727.587,"body":"school was implementing it."},{"startTime":727.587,"endTime":730.377,"body":"So then I was getting phone"},{"startTime":727.587,"endTime":730.377,"body":"calls, like, how do we implement"},{"startTime":730.377,"endTime":731.487,"body":"this in other junior highs?"},{"startTime":731.487,"endTime":735.207,"body":"I was like, oh boy, my daughter,"},{"startTime":731.487,"endTime":735.207,"body":"wow, my daughter ran with that."},{"startTime":735.207,"endTime":738.467,"body":"But that's really where the change, like"},{"startTime":735.207,"endTime":738.467,"body":"I do think the kids are gonna have it"},{"startTime":738.467,"endTime":739.847,"body":"figured out a lot better than we do."},{"startTime":741.017,"endTime":741.527,"body":"I agree."},{"startTime":741.577,"endTime":746.007,"body":"and like you said, they go home to their"},{"startTime":741.577,"endTime":746.007,"body":"family And they become that leader."},{"startTime":746.277,"endTime":746.397,"body":"Yeah."},{"startTime":746.447,"endTime":747.707,"body":"to make a change."},{"startTime":748.067,"endTime":752.837,"body":"I think what upsets me a lot is when I see"},{"startTime":748.067,"endTime":752.837,"body":"people post that recycling doesn't work."},{"startTime":753.297,"endTime":758.157,"body":"because although it is a broken"},{"startTime":753.297,"endTime":758.157,"body":"system and it's not perfect that."},{"startTime":758.302,"endTime":760.282,"body":"Is a terrible mindset to share."},{"startTime":760.432,"endTime":763.612,"body":"if their intention is to say, we"},{"startTime":760.432,"endTime":763.612,"body":"need to fix it, that's one thing."},{"startTime":763.832,"endTime":767.452,"body":"But in, my experience with those kinds"},{"startTime":763.832,"endTime":767.452,"body":"of comments, 'cause I get those a"},{"startTime":767.452,"endTime":771.512,"body":"lot on my tiktoks or Different things"},{"startTime":767.452,"endTime":771.512,"body":"as, you've seen that kind of Comment."},{"startTime":771.842,"endTime":773.972,"body":"It's like, oh, nobody"},{"startTime":771.842,"endTime":773.972,"body":"recycles, gimme a break guy."},{"startTime":773.972,"endTime":777.762,"body":"it's, They do and they are, and it's"},{"startTime":773.972,"endTime":777.762,"body":"growing and it's getting better."},{"startTime":778.062,"endTime":780.887,"body":"But I'd love to hear some,"},{"startTime":778.062,"endTime":780.887,"body":"maybe some good news from you."},{"startTime":780.957,"endTime":784.082,"body":"is there a program that"},{"startTime":780.957,"endTime":784.082,"body":"you've seen be successful?"},{"startTime":784.082,"endTime":787.592,"body":"Is there some kind of a recycling"},{"startTime":784.082,"endTime":787.592,"body":"that's growing in a way for"},{"startTime":787.592,"endTime":789.692,"body":"plastic that is noticeable?"},{"startTime":790.752,"endTime":793.002,"body":"I would say education is always key."},{"startTime":793.122,"endTime":796.832,"body":"And one thing I tell people if they,"},{"startTime":793.122,"endTime":796.832,"body":"complain to me that they don't think"},{"startTime":796.832,"endTime":798.242,"body":"it's working or they can't see it."},{"startTime":798.757,"endTime":802.147,"body":"I always tell everyone, have"},{"startTime":798.757,"endTime":802.147,"body":"you ever gone to a Murph?"},{"startTime":802.177,"endTime":803.227,"body":"Have you ever toured a Murph?"},{"startTime":803.557,"endTime":806.837,"body":"And in fact, I just, scheduled"},{"startTime":803.557,"endTime":806.837,"body":"one for the Boise Murph."},{"startTime":806.887,"endTime":809.077,"body":"we actually just had a $7 million upgrade."},{"startTime":809.077,"endTime":812.617,"body":"I'm really excited to see it, but I'm"},{"startTime":809.077,"endTime":812.617,"body":"in this local sustainability group."},{"startTime":812.767,"endTime":814.747,"body":"They're not packaging"},{"startTime":812.767,"endTime":814.747,"body":"sustainability folks, they're"},{"startTime":814.777,"endTime":816.097,"body":"in the sustainability space."},{"startTime":816.247,"endTime":818.977,"body":"And we were at a meetup and I asked"},{"startTime":816.247,"endTime":818.977,"body":"them how many of them had been to a"},{"startTime":818.977,"endTime":820.807,"body":"Mur RF and not a single person had."},{"startTime":820.837,"endTime":824.887,"body":"And I was like, I'm gonna fix that"},{"startTime":820.837,"endTime":824.887,"body":"because to me, seeing is believing."},{"startTime":825.547,"endTime":831.887,"body":"So I am really, I think showing that to"},{"startTime":825.547,"endTime":831.887,"body":"the public, to just a general consumer."},{"startTime":831.917,"endTime":834.922,"body":"And I know a PR is doing a"},{"startTime":831.917,"endTime":834.922,"body":"big focus on that this month."},{"startTime":834.922,"endTime":839.512,"body":"I think that's so key to actually connect"},{"startTime":834.922,"endTime":839.512,"body":"dots and show what, how it actually works."},{"startTime":840.022,"endTime":840.172,"body":"Yeah."},{"startTime":840.272,"endTime":844.182,"body":"but I am really, excited about, and"},{"startTime":840.272,"endTime":844.182,"body":"I can't even believe I'm saying this"},{"startTime":844.182,"endTime":849.102,"body":"'cause I've never said I was like pro"},{"startTime":844.182,"endTime":849.102,"body":"ai, but the AI I am seeing in Murphs now"},{"startTime":849.102,"endTime":852.462,"body":"and how they can capture such specific."},{"startTime":853.182,"endTime":857.472,"body":"Even down to a brand, but then how"},{"startTime":853.182,"endTime":857.472,"body":"it's helping reduce contamination"},{"startTime":857.472,"endTime":862.162,"body":"and, eliminating viable"},{"startTime":857.472,"endTime":862.162,"body":"packaging from going to landfill."},{"startTime":862.162,"endTime":863.842,"body":"I'm really inspired by that."},{"startTime":864.232,"endTime":865.402,"body":"Yes, me too."},{"startTime":865.402,"endTime":867.262,"body":"I'm really excited about reuse."},{"startTime":867.312,"endTime":869.502,"body":"I think it has such great potential."},{"startTime":869.502,"endTime":872.232,"body":"We just need it to click and catch on."},{"startTime":872.757,"endTime":876.297,"body":"and the lazy consumer, which"},{"startTime":872.757,"endTime":876.297,"body":"I, we all are convenient."},{"startTime":876.297,"endTime":876.662,"body":"We all are."},{"startTime":877.297,"endTime":882.057,"body":"is, so important and something Jonathan"},{"startTime":877.297,"endTime":882.057,"body":"always says, that I just absolutely,"},{"startTime":882.777,"endTime":887.517,"body":"totally agree with, is that package or"},{"startTime":882.777,"endTime":887.517,"body":"plastic is known for being convenient."},{"startTime":887.967,"endTime":890.967,"body":"It's not always convenient to recycle."},{"startTime":890.967,"endTime":893.367,"body":"Particularly if you think about"},{"startTime":890.967,"endTime":893.367,"body":"like flexible film at store"},{"startTime":893.367,"endTime":894.777,"body":"drop off, that's not convenient."},{"startTime":894.777,"endTime":898.947,"body":"So how do we change the mindset to"},{"startTime":894.777,"endTime":898.947,"body":"where plastic actually has value?"},{"startTime":899.637,"endTime":903.257,"body":"And there's, when you put it,"},{"startTime":899.637,"endTime":903.257,"body":"when you recycle a aluminum can or"},{"startTime":903.257,"endTime":907.277,"body":"glass, like consumers can see the"},{"startTime":903.257,"endTime":907.277,"body":"dollar sign, like they get that"},{"startTime":907.307,"endTime":907.577,"body":"right."},{"startTime":907.697,"endTime":909.977,"body":"How do we change that to where"},{"startTime":907.697,"endTime":909.977,"body":"they see that same thing with"},{"startTime":909.977,"endTime":911.567,"body":"plastic because it has value."},{"startTime":912.257,"endTime":916.707,"body":"So I'm really, optimistic that some"},{"startTime":912.257,"endTime":916.707,"body":"shifts are coming and I definitely think"},{"startTime":916.707,"endTime":920.817,"body":"EPR will help that, particularly when"},{"startTime":916.707,"endTime":920.817,"body":"it comes to funding consumer education."},{"startTime":921.147,"endTime":921.447,"body":"I see."},{"startTime":921.447,"endTime":922.557,"body":"That's where a lot of gaps."},{"startTime":922.557,"endTime":924.387,"body":"It's just you don't know"},{"startTime":922.557,"endTime":924.387,"body":"what you don't know."},{"startTime":924.927,"endTime":926.847,"body":"And, we just, I'm with you."},{"startTime":926.847,"endTime":931.017,"body":"Whenever I see any sort of headline"},{"startTime":926.847,"endTime":931.017,"body":"that talks about recycling isn't"},{"startTime":931.017,"endTime":934.377,"body":"real, it's almost like a stab to"},{"startTime":931.017,"endTime":934.377,"body":"the heart because I know it is."},{"startTime":934.377,"endTime":934.977,"body":"I've seen it."},{"startTime":934.977,"endTime":936.227,"body":"I, I live in this space."},{"startTime":936.227,"endTime":937.777,"body":"I, it's so real."},{"startTime":938.417,"endTime":941.927,"body":"and so if we can really educate"},{"startTime":938.417,"endTime":941.927,"body":"consumers and bring that to"},{"startTime":941.927,"endTime":945.937,"body":"life, the same way a straw and a"},{"startTime":941.927,"endTime":945.937,"body":"turtle nose was brought to life,"},{"startTime":946.102,"endTime":946.452,"body":"right?"},{"startTime":946.457,"endTime":946.607,"body":"how"},{"startTime":946.607,"endTime":947.387,"body":"do we make that."},{"startTime":947.902,"endTime":951.022,"body":"elicit those same emotions when"},{"startTime":947.902,"endTime":951.022,"body":"it comes to actually recycling."},{"startTime":951.382,"endTime":952.252,"body":"I love that thought."},{"startTime":952.282,"endTime":952.672,"body":"Yes."},{"startTime":952.672,"endTime":954.112,"body":"We need another one of those."},{"startTime":954.162,"endTime":955.842,"body":"but a positive one for Right."},{"startTime":956.142,"endTime":959.682,"body":"Actual recycling of plastics"},{"startTime":956.142,"endTime":959.682,"body":"that are actually recyclable."},{"startTime":959.732,"endTime":961.322,"body":"And how do we step that up?"},{"startTime":961.322,"endTime":962.342,"body":"You and I have a unique."},{"startTime":962.347,"endTime":966.007,"body":"Position in the world where we get"},{"startTime":962.347,"endTime":966.007,"body":"to go to Murph's and we've been to"},{"startTime":966.007,"endTime":971.267,"body":"several across the world and, we've"},{"startTime":966.007,"endTime":971.267,"body":"got to see actual recycling in action."},{"startTime":971.747,"endTime":977.517,"body":"do you think we need some more deposit"},{"startTime":971.747,"endTime":977.517,"body":"return schemes, like a bottle deposit"},{"startTime":977.517,"endTime":981.847,"body":"like we have in Oregon, or what is"},{"startTime":977.517,"endTime":981.847,"body":"the US Plastics Pact pushing for that?"},{"startTime":982.356,"endTime":984.876,"body":"What I would say we're"},{"startTime":982.356,"endTime":984.876,"body":"pushing for is good policy."},{"startTime":984.926,"endTime":988.446,"body":"And providing, and we aren't, we"},{"startTime":984.926,"endTime":988.446,"body":"don't lobby, but what we can do"},{"startTime":988.476,"endTime":992.586,"body":"is provide education not only to"},{"startTime":988.476,"endTime":992.586,"body":"consumers, but to legislators."},{"startTime":992.916,"endTime":996.716,"body":"on, on, what makes sense and"},{"startTime":992.916,"endTime":996.716,"body":"what's real and what's not."},{"startTime":996.716,"endTime":998.786,"body":"And, dispel some of those myths."},{"startTime":999.026,"endTime":999.356,"body":"Yes."},{"startTime":999.416,"endTime":1002.871,"body":"I personally think that,"},{"startTime":999.416,"endTime":1002.871,"body":"deposit return systems are."},{"startTime":1003.501,"endTime":1004.701,"body":"look at the states that have it."},{"startTime":1004.941,"endTime":1006.591,"body":"They have higher recycling rates."},{"startTime":1006.981,"endTime":1007.191,"body":"Yeah."},{"startTime":1007.341,"endTime":1012.891,"body":"Where I think, where I see, there's"},{"startTime":1007.341,"endTime":1012.891,"body":"more carrots for a consumer than sticks."},{"startTime":1012.941,"endTime":1013.031,"body":"Yes."},{"startTime":1013.031,"endTime":1016.811,"body":"And I think, that would"},{"startTime":1013.031,"endTime":1016.811,"body":"be an interesting take."},{"startTime":1016.821,"endTime":1019.491,"body":"a consumer doesn't get"},{"startTime":1016.821,"endTime":1019.491,"body":"their hands slapped."},{"startTime":1019.491,"endTime":1022.791,"body":"they might get a nasty note on their"},{"startTime":1019.491,"endTime":1022.791,"body":"recycle bin, but, not, there's no real"},{"startTime":1022.791,"endTime":1026.661,"body":"repercussion if you aren't, recycling"},{"startTime":1022.791,"endTime":1026.661,"body":"something correctly or whatever."},{"startTime":1026.846,"endTime":1030.086,"body":"but I think the carrots where"},{"startTime":1026.846,"endTime":1030.086,"body":"there's carrots offered, they work."},{"startTime":1030.446,"endTime":1031.971,"body":"So I think there's a balance of both."},{"startTime":1033.221,"endTime":1034.391,"body":"That's an excellent point."},{"startTime":1034.391,"endTime":1034.841,"body":"Yeah."},{"startTime":1034.931,"endTime":1039.191,"body":"If we could make some kind of"},{"startTime":1034.931,"endTime":1039.191,"body":"financial incentive for the consumer"},{"startTime":1039.521,"endTime":1041.921,"body":"to recycle that would make sense."},{"startTime":1041.921,"endTime":1045.091,"body":"And the deposit return schemes"},{"startTime":1041.921,"endTime":1045.091,"body":"are that in my opinion."},{"startTime":1045.331,"endTime":1047.33,"body":"and, but there's gotta be more."},{"startTime":1047.39,"endTime":1052.22,"body":"There's gotta be, what if plastics bag,"},{"startTime":1047.39,"endTime":1052.22,"body":"plastic bags had a price on 'em too."},{"startTime":1052.22,"endTime":1054.86,"body":"there's another, there's more"},{"startTime":1052.22,"endTime":1054.86,"body":"ways to look at this, I think."},{"startTime":1054.89,"endTime":1055.4,"body":"I agree."},{"startTime":1055.551,"endTime":1056.211,"body":"Really good point."},{"startTime":1057.47,"endTime":1060.86,"body":"So you mentioned you're gonna be speaking"},{"startTime":1057.47,"endTime":1060.86,"body":"at a couple of events here coming up."},{"startTime":1060.86,"endTime":1063.831,"body":"Do you wanna tell the audience"},{"startTime":1060.86,"endTime":1063.831,"body":"about some of those, or,"},{"startTime":1064.041,"endTime":1064.19,"body":"sure."},{"startTime":1064.291,"endTime":1066.941,"body":"maybe we should talk about, SPC."},{"startTime":1066.941,"endTime":1068.591,"body":"Are you gonna be you'll be there."},{"startTime":1068.801,"endTime":1069.371,"body":"I will be there."},{"startTime":1069.371,"endTime":1071.531,"body":"I'm not speaking at the"},{"startTime":1069.371,"endTime":1071.531,"body":"event, but I'm very excited."},{"startTime":1071.531,"endTime":1074.291,"body":"It's in Seattle, which is where"},{"startTime":1071.531,"endTime":1074.291,"body":"I lived for many years, so it's,"},{"startTime":1074.291,"endTime":1075.341,"body":"I feel like it's my homeland."},{"startTime":1076.555,"endTime":1079.676,"body":"So, yeah, I'll be at SPC Impact,"},{"startTime":1076.555,"endTime":1079.676,"body":"which is always a great show."},{"startTime":1079.916,"endTime":1082.906,"body":"That's where you and I can"},{"startTime":1079.916,"endTime":1082.906,"body":"usually catch up over a beverage."},{"startTime":1082.906,"endTime":1083.476,"body":"Yes."},{"startTime":1083.476,"endTime":1083.775,"body":"Some sort."},{"startTime":1083.821,"endTime":1083.86,"body":"Yes."},{"startTime":1083.86,"endTime":1084.42,"body":"I look forward to it."},{"startTime":1084.525,"endTime":1084.676,"body":"Yes."},{"startTime":1084.755,"endTime":1086.615,"body":"but prior April is a busy month."},{"startTime":1086.615,"endTime":1088.985,"body":"First, next week I'm heading to Montreal."},{"startTime":1088.985,"endTime":1092.735,"body":"There's a Canadian, circular"},{"startTime":1088.985,"endTime":1092.735,"body":"economy event going on, and there's"},{"startTime":1092.765,"endTime":1094.385,"body":"a Canadian Plastics Pack summit."},{"startTime":1094.385,"endTime":1098.835,"body":"So I'll be sitting with Sherry"},{"startTime":1094.385,"endTime":1098.835,"body":"Maryweather, who's the, who runs the"},{"startTime":1098.835,"endTime":1101.715,"body":"candidate Plastics pack, and we'll"},{"startTime":1098.835,"endTime":1101.715,"body":"be having a little fireside chat."},{"startTime":1102.075,"endTime":1105.855,"body":"Also with a gentleman from RAP to"},{"startTime":1102.075,"endTime":1105.855,"body":"take a look at what's happening"},{"startTime":1105.855,"endTime":1108.956,"body":"in different parts of the world,"},{"startTime":1105.855,"endTime":1108.956,"body":"and really talking about the"},{"startTime":1108.956,"endTime":1110.815,"body":"connection between Canada and the us."},{"startTime":1110.815,"endTime":1113.726,"body":"Although we're different countries,"},{"startTime":1110.815,"endTime":1113.726,"body":"we're part of North America and"},{"startTime":1113.726,"endTime":1115.105,"body":"we have a lot of synergies there."},{"startTime":1115.686,"endTime":1120.105,"body":"and then I'm actually headed to"},{"startTime":1115.686,"endTime":1120.105,"body":"Houston, and the Baker Institute"},{"startTime":1120.105,"endTime":1122.355,"body":"is having a sustainability summit."},{"startTime":1122.535,"endTime":1122.595,"body":"Wow."},{"startTime":1123.615,"endTime":1127.905,"body":"Which is, it's new to me, but I've"},{"startTime":1123.615,"endTime":1127.905,"body":"had a call with them and I've been"},{"startTime":1127.966,"endTime":1132.356,"body":"looking into their work and I feel like"},{"startTime":1127.966,"endTime":1132.356,"body":"making more of those, public sector"},{"startTime":1133.016,"endTime":1135.896,"body":"outreach programs is just so important."},{"startTime":1135.896,"endTime":1138.206,"body":"and then yes, of course, SPC."},{"startTime":1139.406,"endTime":1144.476,"body":"I'm also in, I think it's in June, the"},{"startTime":1139.406,"endTime":1144.476,"body":"Plastics Re, or Plastics Recycling Summit."},{"startTime":1144.536,"endTime":1146.275,"body":"They all, there's all, there's so many."},{"startTime":1146.275,"endTime":1150.385,"body":"And then I just got back from Plastics"},{"startTime":1146.275,"endTime":1150.385,"body":"Recycling Conference, which was fantastic."},{"startTime":1150.385,"endTime":1152.335,"body":"It's always a pleasure every year."},{"startTime":1152.335,"endTime":1152.875,"body":"Such, where"},{"startTime":1152.875,"endTime":1153.19,"body":"was that?"},{"startTime":1153.595,"endTime":1156.45,"body":"That was in, national Harbor,"},{"startTime":1153.595,"endTime":1156.45,"body":"which is just outside of dc."},{"startTime":1157.335,"endTime":1157.696,"body":"Oh, wow."},{"startTime":1157.726,"endTime":1159.436,"body":"Which, I'm also going back to DC right?"},{"startTime":1159.436,"endTime":1164.815,"body":"I go from Montreal to DC to attend"},{"startTime":1159.436,"endTime":1164.815,"body":"the WWF Plastics Policy Summit,"},{"startTime":1165.025,"endTime":1166.106,"body":"which I'm really excited about."},{"startTime":1166.106,"endTime":1167.666,"body":"I haven't attended that before."},{"startTime":1167.815,"endTime":1168.775,"body":"That's not wrestling."},{"startTime":1168.775,"endTime":1170.666,"body":"That's the, that's No,"},{"startTime":1168.775,"endTime":1170.666,"body":"that would be the World"},{"startTime":1170.666,"endTime":1171.476,"body":"Wildlife Fund."},{"startTime":1172.255,"endTime":1172.376,"body":"Yes."},{"startTime":1172.406,"endTime":1176.426,"body":"Although, who knows, in DC there might"},{"startTime":1172.406,"endTime":1176.426,"body":"be some wrestling going on the Capitol."},{"startTime":1176.426,"endTime":1176.936,"body":"Who knows?"},{"startTime":1177.37,"endTime":1181.23,"body":"A lot of people listening to this"},{"startTime":1177.37,"endTime":1181.23,"body":"might not be aware of how, in"},{"startTime":1181.23,"endTime":1187.37,"body":"involved the, WWF is in, the community"},{"startTime":1181.23,"endTime":1187.37,"body":"of sustainability and packaging."},{"startTime":1187.501,"endTime":1190.181,"body":"I don't know if you wanna speak to that"},{"startTime":1187.501,"endTime":1190.181,"body":"at all, but, are they're very involved"},{"startTime":1190.181,"endTime":1191.711,"body":"with the US Plastics Pack too, right?"},{"startTime":1192.431,"endTime":1194.021,"body":"They have been historically, yes."},{"startTime":1194.021,"endTime":1196.391,"body":"Pri primarily when it"},{"startTime":1194.021,"endTime":1196.391,"body":"came to our reporting."},{"startTime":1196.701,"endTime":1199.761,"body":"however, they're switching gears on"},{"startTime":1196.701,"endTime":1199.761,"body":"how they're doing their reporting."},{"startTime":1199.791,"endTime":1200.841,"body":"more in line with."},{"startTime":1201.311,"endTime":1205.751,"body":"CDP, which is what other plastics"},{"startTime":1201.311,"endTime":1205.751,"body":"pact around the world use."},{"startTime":1205.751,"endTime":1208.841,"body":"So while yes, they're still very"},{"startTime":1205.751,"endTime":1208.841,"body":"meaningful part of the pact."},{"startTime":1209.121,"endTime":1213.021,"body":"we've gone from kindergarten years"},{"startTime":1209.121,"endTime":1213.021,"body":"to being more teenagers, so we're"},{"startTime":1213.651,"endTime":1215.701,"body":"internalizing, reporting this year."},{"startTime":1216.091,"endTime":1218.22,"body":"because we have all of"},{"startTime":1216.091,"endTime":1218.22,"body":"the capabilities now."},{"startTime":1218.5,"endTime":1223.75,"body":"but certainly they've been a huge source"},{"startTime":1218.5,"endTime":1223.75,"body":"of knowledge and just their passion"},{"startTime":1223.75,"endTime":1226.36,"body":"and their expertise in that realm are."},{"startTime":1226.41,"endTime":1228.211,"body":"it goes back years and years."},{"startTime":1228.991,"endTime":1233.79,"body":"They've always been a part of, making"},{"startTime":1228.991,"endTime":1233.79,"body":"the environment, safer and, and"},{"startTime":1233.79,"endTime":1236.01,"body":"cleaner and in so many different ways."},{"startTime":1236.01,"endTime":1241.09,"body":"So, yeah, make sure you're a member"},{"startTime":1236.01,"endTime":1241.09,"body":"of that organization too, if as a, as"},{"startTime":1241.09,"endTime":1242.68,"body":"just as a person if you're listening."},{"startTime":1243.065,"endTime":1243.285,"body":"yes."},{"startTime":1243.341,"endTime":1248.71,"body":"let's talk about how people can"},{"startTime":1243.341,"endTime":1248.71,"body":"join the US Plastics Pact and what"},{"startTime":1248.71,"endTime":1249.82,"body":"are the steps, how does it work?"},{"startTime":1251.015,"endTime":1254.436,"body":"contacting me is a good first"},{"startTime":1251.015,"endTime":1254.436,"body":"step or I can track you down."},{"startTime":1254.495,"endTime":1254.616,"body":"Yeah."},{"startTime":1255.065,"endTime":1255.666,"body":"Really?"},{"startTime":1255.755,"endTime":1256.055,"body":"Yeah."},{"startTime":1256.055,"endTime":1257.376,"body":"it's just even reaching out."},{"startTime":1257.376,"endTime":1259.565,"body":"I am more than happy to walk through."},{"startTime":1260.096,"endTime":1263.486,"body":"for each sector that's a part of the"},{"startTime":1260.096,"endTime":1263.486,"body":"pact, whether you're a brand or retailer,"},{"startTime":1263.546,"endTime":1267.97,"body":"whether you are a, public sector,"},{"startTime":1263.546,"endTime":1267.97,"body":"whether you're another nonprofit, really."},{"startTime":1268.496,"endTime":1273.556,"body":"Outlining the benefits and the ways"},{"startTime":1268.496,"endTime":1273.556,"body":"that you can engage in your space,"},{"startTime":1273.736,"endTime":1278.356,"body":"because we really, truly need all those"},{"startTime":1273.736,"endTime":1278.356,"body":"voices because one group alone cannot"},{"startTime":1278.356,"endTime":1282.486,"body":"accomplish this very challenging,"},{"startTime":1278.356,"endTime":1282.486,"body":"feat of creating a circular economy."},{"startTime":1282.876,"endTime":1285.396,"body":"So I'm sure you'll be able"},{"startTime":1282.876,"endTime":1285.396,"body":"to provide my contact info."},{"startTime":1285.396,"endTime":1289.186,"body":"It's really just reaching out, I, I"},{"startTime":1285.396,"endTime":1289.186,"body":"have the chance to connect with people."},{"startTime":1289.916,"endTime":1293.606,"body":"very regularly at conferences, which"},{"startTime":1289.916,"endTime":1293.606,"body":"I love the in-person communication,"},{"startTime":1293.606,"endTime":1297.536,"body":"but also I'm always happy to hop on a"},{"startTime":1293.606,"endTime":1297.536,"body":"call and really walk through more in"},{"startTime":1297.536,"endTime":1302.606,"body":"depth all of our strategic initiatives,"},{"startTime":1297.536,"endTime":1302.606,"body":"because truly everything that we"},{"startTime":1302.606,"endTime":1306.896,"body":"do ladders up to our five targets,"},{"startTime":1302.606,"endTime":1306.896,"body":"which is, designing, incorporating"},{"startTime":1306.896,"endTime":1308.846,"body":"PCR, eliminating problematic."},{"startTime":1309.176,"endTime":1311.726,"body":"How do we actually"},{"startTime":1309.176,"endTime":1311.726,"body":"increase recycling rates?"},{"startTime":1312.106,"endTime":1314.626,"body":"we have this new reuse, so"},{"startTime":1312.106,"endTime":1314.626,"body":"there's a number of different,"},{"startTime":1314.776,"endTime":1316.096,"body":"targets we're working toward."},{"startTime":1316.591,"endTime":1320.071,"body":"Every one of our strategic"},{"startTime":1316.591,"endTime":1320.071,"body":"initiatives is laddered up to one"},{"startTime":1320.071,"endTime":1321.901,"body":"of those to accomplish that goal."},{"startTime":1322.231,"endTime":1326.191,"body":"So everything we do has a purpose"},{"startTime":1322.231,"endTime":1326.191,"body":"and we truly are driven by action."},{"startTime":1326.651,"endTime":1330.581,"body":"and so if anyone has any sort of"},{"startTime":1326.651,"endTime":1330.581,"body":"interest in even just learning"},{"startTime":1330.581,"endTime":1331.991,"body":"more, please connect with me."},{"startTime":1332.091,"endTime":1335.741,"body":"it's something I'm really passionate"},{"startTime":1332.091,"endTime":1335.741,"body":"about, sharing, particularly"},{"startTime":1335.741,"endTime":1339.551,"body":"having been an activator in what"},{"startTime":1335.741,"endTime":1339.551,"body":"I gained and what my organization"},{"startTime":1339.551,"endTime":1340.961,"body":"gained from being a part of it."},{"startTime":1341.271,"endTime":1343.191,"body":"there's no other place where all."},{"startTime":1343.566,"endTime":1349.236,"body":"All parties convene in like a safe"},{"startTime":1343.566,"endTime":1349.236,"body":"pre-lab collaborative, pre-competitive,"},{"startTime":1349.336,"endTime":1351.011,"body":"environment to really get things done."},{"startTime":1352.336,"endTime":1354.616,"body":"I think I first learned"},{"startTime":1352.336,"endTime":1354.616,"body":"that phrase from you."},{"startTime":1355.246,"endTime":1355.816,"body":"Oh, really?"},{"startTime":1355.816,"endTime":1358.456,"body":"Pre, pre-competition collaboration."},{"startTime":1358.456,"endTime":1361.606,"body":"I remember looking, you were on"},{"startTime":1358.456,"endTime":1361.606,"body":"stage and I wrote it down and I"},{"startTime":1361.606,"endTime":1363.916,"body":"remember thinking, she is so smart."},{"startTime":1363.946,"endTime":1365.596,"body":"Oh my gosh, what a great idea."},{"startTime":1365.926,"endTime":1368.596,"body":"So thank you for sharing"},{"startTime":1365.926,"endTime":1368.596,"body":"your wisdom with us."},{"startTime":1368.626,"endTime":1372.586,"body":"And, I, I did want to say, I"},{"startTime":1368.626,"endTime":1372.586,"body":"think you should, possibly look"},{"startTime":1372.586,"endTime":1374.206,"body":"at the Green Sports Alliance."},{"startTime":1374.236,"endTime":1375.686,"body":"I was there, a few weeks ago."},{"startTime":1376.266,"endTime":1376.476,"body":"Yep."},{"startTime":1376.566,"endTime":1377.736,"body":"We are very well connected."},{"startTime":1377.796,"endTime":1378.606,"body":"Okay, good."},{"startTime":1378.636,"endTime":1382.086,"body":"Because, what they're doing is"},{"startTime":1378.636,"endTime":1382.086,"body":"reuse, with the teams here at Bold"},{"startTime":1382.086,"endTime":1383.646,"body":"Reuse and some other companies."},{"startTime":1383.916,"endTime":1386.406,"body":"But no, that made me think"},{"startTime":1383.916,"endTime":1386.406,"body":"of what you're doing."},{"startTime":1386.406,"endTime":1387.726,"body":"So well done."},{"startTime":1387.726,"endTime":1389.586,"body":"Thank you, mark, who"},{"startTime":1387.726,"endTime":1389.586,"body":"appreciate your wisdom."},{"startTime":1389.586,"endTime":1389.646,"body":"Of"},{"startTime":1389.856,"endTime":1390.336,"body":"course."},{"startTime":1390.546,"endTime":1392.166,"body":"It's always a pleasure"},{"startTime":1390.546,"endTime":1392.166,"body":"chatting with you, Corey."}]}