In this episode, Cory Connors speaks with Lydia Geddes from Lorax EPI about how her team helps companies navigate Extended Producer Responsibility (EPR) globally. Lydia shares her personal journey from sociology graduate to EPR expert, the evolution of Lorax EPI, and why data management is the cornerstone of compliance. They discuss the rapid changes in EPR legislation, the challenges businesses face, and why Lorax EPI’s hands-on approach beats AI-powered shortcuts.

Key Topics Discussed:

• Lydia’s career path and how COVID reshaped her trajectory
• What Lorax EPI does and why it’s a global leader in EPR compliance
• The complexity of EPR reporting and why data is king
• How Lorax EPI supports businesses with last-minute compliance needs
• The rise of EPR in North America and its impact on global brands
• Why AI tools fall short for nuanced EPR legislation
• Lorax EPI’s growth, global footprint, and commitment to client collaboration
• Future trends: Will EPR ever be standardized worldwide?
• Practical advice for companies starting their EPR journey
  
  

Resources Mentioned:

• Lorax EPI website: loraxcompliance.com
• Lorax EPI LinkedIn page
• Circular Action Alliance webinars

Contact:
Reach out to Lydia and her team:

Email: lgeddes@loraxcompliance.com
Info: info@loraxcompliance.com
Website: loraxcompliance.com

Closing Thoughts:

Lydia emphasizes that EPR is here to stay—and it’s only getting more complex. Businesses that act now to gather comprehensive data and partner with experts will be better prepared for the future. Lorax EPI’s combination of technology and human expertise makes them an invaluable resource for companies navigating this fast-changing landscape.

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