Episode #95: Making Brands Go Viral Artwork

Voice of Business Podcast by the Chamber of Commerce Hawaii

Join the Chamber of Commerce Hawaii for weekly conversations with Hawaii's business community. Sponsored by ALTRES and hosted by Jo McGarry, this podcast will tell the story of business in Hawaii, and will address the challenges of adapting to an ever changing economy. The podcast will also serve as a valuable resource to anyone looking to grow their business, or hear the inside story of some of Hawaii’s most influential employers.

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Voice of Business Podcast by the Chamber of Commerce Hawaii

Episode #95: Making Brands Go Viral

July 16, 2025 • Chamber of Commerce Hawaii

In this episode, guest host Kara Doles Hughes of Leihoohie sits down with Ed Schultz of Hawaiian Host Group to explore how his company transformed its marketing through viral social media campaigns. Discover the strategies behind creating shareable, emotionally resonant content and how businesses can leverage digital trends to boost brand awareness and audience engagement. This episode is perfect for marketers, creatives, and business leaders looking to stay ahead in a fast-evolving digital world.

As the “Voice of Business” in Hawaii, the Chamber of Commerce Hawaii is a statewide, non-profit organization whose mission is to serve as the advocate for business in Hawaii. Learn more online at cochawaii.org, and follow us on Instagram, Facebook and LinkedIn.