Episode #100: Data-Driven Strategies for Hawaii’s Future with Rebecca Soon Artwork

Voice of Business Podcast by the Chamber of Commerce Hawaii

Join the Chamber of Commerce Hawaii for weekly conversations with Hawaii's business community. Sponsored by ALTRES and hosted by Jo McGarry, this podcast will tell the story of business in Hawaii, and will address the challenges of adapting to an ever changing economy. The podcast will also serve as a valuable resource to anyone looking to grow their business, or hear the inside story of some of Hawaii’s most influential employers.

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Voice of Business Podcast by the Chamber of Commerce Hawaii

Episode #100: Data-Driven Strategies for Hawaii’s Future with Rebecca Soon

October 01, 2025 • Chamber of Commerce Hawaii

In a state shaped by unique cultural, economic, and social dynamics, this episode dives into how market research is guiding smarter, more culturally grounded business decisions. Host Kara Doles Hughes of Leihoohie is joined by Ward Research's Rebecca Soon, a Native Hawaiian woman business owner, to explore how local perspectives offer deeper insight into consumer behavior and why these insights matter.

The discussion examines how public opinion surveys are influencing policy in critical areas like housing, tourism, and workforce trends, and why capturing community voices is essential for effective solutions. From shaping business strategy to supporting public-sector planning, this episode highlights the power of data-driven, locally rooted research in building a more responsive and resilient Hawaii.

As the “Voice of Business” in Hawaii, the Chamber of Commerce Hawaii is a statewide, non-profit organization whose mission is to serve as the advocate for business in Hawaii. Learn more online at cochawaii.org, and follow us on Instagram, Facebook and LinkedIn.