Innovators Can Laugh
Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders
Innovators Can Laugh is the first podcast exclusively for UK and European Startups. Join host Eric Melchor for conversations with founders as they reveal how they got to where they're at, what obstacles they've had to overcome in growing their startup, and more!
Solo episodes with specific podcast marketing and podcast advertising tips you can use today.
Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).
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Innovators Can Laugh
Preparing for a crowdfunding campaign, working with factories in China, and the importance of perseverance
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"Crowdfunding requires a lot of preparation. It's like a lot of preparation in advance so you need two to three months to really prepare the campaign, to build your audience, to engage people so that they know that on this day in this hour you're launching and their support is super important for you."
Radina Popova is the co-founder of Difold - a tiny collapsible water bottle for humans and a big first step in the Revolution of packaging. It is awesome!
Key moments in the interview you may find interesting:
[Timestamp: 15:20] - Description: Radina shares insights into the challenges faced during crowdfunding, emphasizing the need for meticulous preparation, audience engagement, and budgeting for a successful campaign.
[Timestamp: 22:30] - Description: Learn about DieFold's strategic decision to focus on lifestyle products like the Origami Bottle before venturing into the packaging industry
[Timestamp: 42:10] - Description: Gain insights into DieFold's challenges and resilience during mass production, including navigating COVID-19 obstacles, working with factories in China, and the importance of perseverance.
Radina on LinkedIn: https://www.linkedin.com/in/radinapopova/
Radina’s website: www.difold.com
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
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