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In today’s episode, I’m joined with Tom Vechy, founder of Seyu. Tom’s career entailed working as a Marketing Director for FC Junior Sport before taking the leap to launch Seyu which allows fans around the world, through a moderated channel, to post their photos on to the LED boards and other screens in the stadiums on matchdays, and share them instantly on social media in branded frames.

What we discuss:

• the challenges he believes sports clubs will face in the next 10 years
• the hurdles he had to overcome since launching an entirely new product into the market
• ways clubs are engaging with remote fans
• ideas on how they can monetize the insights they are seeing from having their own 1st party data

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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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