A presence on social media platforms is almost essential for any practice or optical business.  Get it right and you'll see likes and retweets galore, but getting it wrong can mean damaging the reputation of the practice.
To help you navigate these choppy waters, Talking Optics has enlisted the help of social media consultant Paul Sutton to run through the dos and don'ts.
Then, we talk to back-to-back winners of the Social Media Practice of the Year 2020/2021 at The Optician Awards, Urquhart Opticians. Company managing director Peter Telfer and marketing executive Yvette Brown talk listeners through the company's social media journey and how an award-winning strategy was developed.

Thanks to episode sponsor, Marcolin Eyewear
https://www.marcolin.com/en

Paul Sutton
https://paulsutton.co

Urquhart Opticians
https://urquhart-opticians.co.uk

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