Talking Optics: An Optician magazine podcast
Talking Optics is brought to you by Optician magazine, the only independent magazine for optometrists, dispensing opticians, and optical professionals. In each episode , Talking Optics will sit down with key industry figures to discuss issues that matter. The Optician editorial team will also digest some of the recent news stories and go beyond the headlines with analysis and maybe even some optical satire. If you have an idea for a future podcast episode, please email simon.jones@markallengroup.com
MA Healthcare 2023 All rights reserved
Talking Optics: An Optician magazine podcast
Social Media: The Good, the Bad and the Ugly
A presence on social media platforms is almost essential for any practice or optical business. Get it right and you'll see likes and retweets galore, but getting it wrong can mean damaging the reputation of the practice.
To help you navigate these choppy waters, Talking Optics has enlisted the help of social media consultant Paul Sutton to run through the dos and don'ts.
Then, we talk to back-to-back winners of the Social Media Practice of the Year 2020/2021 at The Optician Awards, Urquhart Opticians. Company managing director Peter Telfer and marketing executive Yvette Brown talk listeners through the company's social media journey and how an award-winning strategy was developed.
Thanks to episode sponsor, Marcolin Eyewear
https://www.marcolin.com/en
Paul Sutton
https://paulsutton.co
Urquhart Opticians
https://urquhart-opticians.co.uk
Visit https://www.opticianonline.net for independent news, features and CPD