“The magic number we hear from talking to other people in the industry is 20 stores.
You've got to get to 20 stores, but it's got to be sustainable.
It's got to be scalable.
What we did over the last year is we turned that into a 5-year vision plan that's going to take us to 2025.
Within that, there's 2 phases. Phase One, which is the 20-mile march to 20 stores, that's 2021 in 2022, where we hope to get to our 20th store. Phase 2 is 10xing the brand, taking us from 20 to 200 units, and that's going to come in 2023 to 2025.
What we're focusing on today is that phase one, 20-mile march to 20 stores. The way that we're going to accomplish this goal is by getting an A-grade in the 8 pillars we've identified as being critical to the success of any emerging brand in the QSR space.”
-Matt Ensero, CEO and Founder, Wing it On!