'It's incredible how much we're focused on labor shortages as an industry and the challenging labor market. Just like it's easier to get an existing guest to transact with you one more time, it's easier to focus on retention to address the challenges that we have as an industry than it is to find a new guest effectively, to find a new employee and bring them onboard.
That's why I'm so passionate about this topic. The other reason I'm passionate about this topic is it literally affects every area of the business when you improve retention. It improves your service. It improves your food consistency. It improves your labor, your cost of goods.
Today, I'd love to see if we could just organize the conversation around 3 major keys to driving improvement in retention. Those three are: one, selection of employees and initiatives to improve selection; two is onboarding experience; and three is the post-onboarding experience, often looked at the 30-day mark, 60-day mark, 90-day mark. Certainly, post-90 days, the employee is onboarded. They're trained. They're fairly familiar.
What is that experience like for them after 90 days or however long they're going to stay on beyond that? We have major initiatives underway to drive improvement in retention, focused on those 3 major topical areas."
- Alex Eagle, CEO, Freebirds World Burrito