In today's episode, Lisa, Guy and David welcome Alastair McDermott to the show for the first in a two part special.
Alastair is a Marketing Coach, Consultant and Founder of The Recognized Authority.
Some of the topics discussed include: why becoming a "recognized authority" is deeper than "personal branding" - and what the key differences are; why encouraging staff to become specialist leaders in their field is something to aspire to, not fear; and how a twenty minute coffee meeting can lead to effective relationship building.
Lisa Roser can be found here:
GUIDR can be found here:
Alastair McDermott can be found here: