Effective email marketing w/ Natalie Rockall Artwork

Make Your Difference podcast

Discover marketing and mindset tips to help you make your difference. Listen to interviews with business owners from a variety of wellbeing and education organisations - as well as with marketing experts who support them. Hear their experience of what has worked well for them in their marketing, mindset and wellbeing to find ideas and inspiration that can help you too. Are you ready to listen? We look forward to welcoming you to the show! For more information about our work, visit https://www.makeyourdifferencehub.co.ukOr for the latest info about the episodes, visit https://www.makeyourdifferencehub.co.uk/blog

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Make Your Difference podcast

Effective email marketing w/ Natalie Rockall

September 02, 2021 • Vicky Mason

0:00 | 46:12

Welcome to the show!

The Make Your Difference Podcast is for people focused on making their difference and optimising their own and others' wellbeing and learning. If that's you - stay tuned!

Today's episode is with Natalie Rockall, Founder of Total Email Marketing.

She's specialised in email marketing for a number of years (and worked for me a number of years ago as an email marketing specialist), so it was great to catch up with her and pick her brains on all things email marketing.

She discusses a number of areas including:
> The importance of good quality data
> The importance of scannable email copy and clear CTAs
> Why being recognised as a sender matters
> How emails have increased as a result of Covid
> How to get inspiration for your emails
> More about the Apple changes impacting email marketing.

To find out more about the episode with Natalie, visit www.makeyourdifferencehub.co.uk/blog/podcast-natalie-rockall

To find out more about marketing and mindset for values-led businesses, visit www.makeyourdifferencehub.co.uk