{"version":"1.0.0","segments":[{"startTime":0.566,"endTime":5.733,"body":"Not being totally honest with you,"},{"startTime":0.566,"endTime":5.733,"body":"I had another topic planned for this week,"},{"startTime":6.166,"endTime":8.833,"body":"but a recent discussion"},{"startTime":6.166,"endTime":8.833,"body":"and one of my women"},{"startTime":8.833,"endTime":11.233,"body":"in web development groups got me thinking."},{"startTime":12.066,"endTime":16.499,"body":"This episode is definitely geared"},{"startTime":12.066,"endTime":16.499,"body":"more towards web developers, but"},{"startTime":16.499,"endTime":19.699,"body":"it is totally applicable to anyone who is"},{"startTime":19.699,"endTime":22.366,"body":"building websites on a regular basis."},{"startTime":23.099,"endTime":26.733,"body":"There's a trend in our job market"},{"startTime":23.099,"endTime":26.733,"body":"right now where we stick"},{"startTime":26.733,"endTime":30.633,"body":"to what's on our responsibilities list"},{"startTime":26.733,"endTime":30.633,"body":"with five developers."},{"startTime":30.933,"endTime":34.099,"body":"That means we code and we only code."},{"startTime":35.133,"endTime":38.133,"body":"We get told to specialize"},{"startTime":35.133,"endTime":38.133,"body":"and not learn too much"},{"startTime":38.466,"endTime":41.466,"body":"because we'll be a jack of all trades,"},{"startTime":38.466,"endTime":41.466,"body":"but a master of none."},{"startTime":42.433,"endTime":43.333,"body":"Know what?"},{"startTime":43.499,"endTime":45.933,"body":"That's kind of bullshit."},{"startTime":45.933,"endTime":48.099,"body":"There is a lot to be said"},{"startTime":45.933,"endTime":48.099,"body":"for specializing."},{"startTime":48.499,"endTime":51.599,"body":"And of course,"},{"startTime":48.499,"endTime":51.599,"body":"all of this depends on the career path"},{"startTime":51.633,"endTime":53.899,"body":"you really want for yourself."},{"startTime":54.766,"endTime":56.899,"body":"However, in today's episode,"},{"startTime":57.433,"endTime":61.599,"body":"I'm going to get a bit personal"},{"startTime":57.433,"endTime":61.599,"body":"and talk about my own dev journey"},{"startTime":61.899,"endTime":64.399,"body":"and how my non-conventional approach"},{"startTime":64.699,"endTime":69.866,"body":"has not only positively impacted my career"},{"startTime":64.699,"endTime":69.866,"body":"and my earning potential."},{"startTime":70.533,"endTime":73.333,"body":"But it's made me a better web developer."},{"startTime":74.099,"endTime":76.166,"body":"Now we're about to get a little personal,"},{"startTime":76.166,"endTime":80.099,"body":"and I got some tangents to follow,"},{"startTime":76.166,"endTime":80.099,"body":"but I swear it's worth it."},{"startTime":80.533,"endTime":81.066,"body":"You ready?"},{"startTime":87.133,"endTime":88.066,"body":"Now, if you follow me"},{"startTime":88.066,"endTime":92.033,"body":"on social media or if you listen"},{"startTime":88.066,"endTime":92.033,"body":"to every episode of this podcast,"},{"startTime":92.299,"endTime":95.866,"body":"you may already know that I was 13"},{"startTime":92.299,"endTime":95.866,"body":"when I started coding."},{"startTime":96.666,"endTime":98.866,"body":"Picture it, it was 2000."},{"startTime":99.133,"endTime":103.599,"body":"GeoCities was sweeping the nerd world"},{"startTime":99.133,"endTime":103.599,"body":"because I think only nerds"},{"startTime":103.599,"endTime":107.299,"body":"knew it existed"},{"startTime":103.599,"endTime":107.299,"body":"with free, easy to build websites."},{"startTime":107.566,"endTime":112.533,"body":"And I was in eighth grade thanks to"},{"startTime":107.566,"endTime":112.533,"body":"my software programmer, older brother."},{"startTime":112.899,"endTime":117.466,"body":"My family had long had the internet"},{"startTime":112.899,"endTime":117.466,"body":"and decent home computers."},{"startTime":118.033,"endTime":122.533,"body":"I still remember when we got my first"},{"startTime":118.033,"endTime":122.533,"body":"handy and I'm pretty sure I was only four"},{"startTime":123.266,"endTime":127.299,"body":"now was actually watching"},{"startTime":123.266,"endTime":127.299,"body":"my older brother work as a teenage coder."},{"startTime":127.733,"endTime":130.499,"body":"That got me interested"},{"startTime":127.733,"endTime":130.499,"body":"in coding to begin with."},{"startTime":130.933,"endTime":134.666,"body":"He was working a full time job"},{"startTime":130.933,"endTime":134.666,"body":"with real adults"},{"startTime":134.966,"endTime":137.833,"body":"earning real money"},{"startTime":134.966,"endTime":137.833,"body":"right out of high school."},{"startTime":138.499,"endTime":140.899,"body":"He was able to work from home"},{"startTime":138.499,"endTime":140.899,"body":"when he wanted to."},{"startTime":141.199,"endTime":143.033,"body":"And he seemed to love what he did."},{"startTime":143.999,"endTime":144.766,"body":"So is any"},{"startTime":144.766,"endTime":147.533,"body":"other normal eighth grader might do?"},{"startTime":147.799,"endTime":150.566,"body":"I assign myself homework"},{"startTime":147.799,"endTime":150.566,"body":"and I began learning."},{"startTime":151.433,"endTime":154.033,"body":"I recognize that"},{"startTime":151.433,"endTime":154.033,"body":"that's not actually normal."},{"startTime":154.633,"endTime":157.666,"body":"Now, the actual details"},{"startTime":154.633,"endTime":157.666,"body":"of how I got started are a little fuzzy."},{"startTime":157.666,"endTime":163.166,"body":"I mean, it was a few years ago,"},{"startTime":157.666,"endTime":163.166,"body":"but I remember building practice websites"},{"startTime":163.166,"endTime":167.899,"body":"on GeoCities with their now"},{"startTime":163.166,"endTime":167.899,"body":"archaic drag and drop builder."},{"startTime":168.633,"endTime":173.566,"body":"The cool thing about their builder"},{"startTime":168.633,"endTime":173.566,"body":"was that much like classic WordPress,"},{"startTime":173.899,"endTime":177.133,"body":"you could toggle between the visual drag"},{"startTime":173.899,"endTime":177.133,"body":"and drop side"},{"startTime":177.433,"endTime":179.466,"body":"and see the code side."},{"startTime":180.166,"endTime":182.466,"body":"I was basically able to reverse"},{"startTime":182.466,"endTime":185.466,"body":"engineer what I was doing."},{"startTime":185.466,"endTime":188.933,"body":"I spent months"},{"startTime":185.466,"endTime":188.933,"body":"absorbing myself in articles"},{"startTime":189.133,"endTime":193.999,"body":"about KSAZ H HTML and learning how to code"},{"startTime":189.133,"endTime":193.999,"body":"and tape holes to get the right layouts."},{"speaker":"If you've been coding longer than 5","startTime":194.333,"endTime":198.733,"body":"10"},{"speaker":"If you've been coding longer than 5","startTime":194.333,"endTime":198.733,"body":"years, well, you might just remember"},{"speaker":"If you've been coding longer than 5","startTime":198.733,"endTime":202.733,"body":"coding in tables"},{"speaker":"If you've been coding longer than 5","startTime":198.733,"endTime":202.733,"body":"or that would be considered easy."},{"speaker":"If you've been coding longer than 5","startTime":204.399,"endTime":205.033,"body":"I did"},{"speaker":"If you've been coding longer than 5","startTime":205.033,"endTime":207.933,"body":"just that"},{"speaker":"If you've been coding longer than 5","startTime":205.033,"endTime":207.933,"body":"by taking the only coding classes"},{"speaker":"If you've been coding longer than 5","startTime":208.166,"endTime":211.566,"body":"that my high school"},{"speaker":"If you've been coding longer than 5","startTime":208.166,"endTime":211.566,"body":"had to offer in about 2003 2004."},{"speaker":"If you've been coding longer than 5","startTime":212.266,"endTime":213.599,"body":"The problem?"},{"speaker":"If you've been coding longer than 5","startTime":213.599,"endTime":217.433,"body":"It was our basic HTML and CSS s,"},{"speaker":"If you've been coding longer than 5","startTime":213.599,"endTime":217.433,"body":"and I already knew that"},{"speaker":"If you've been coding longer than 5","startTime":218.133,"endTime":220.533,"body":"I did two quarters"},{"speaker":"If you've been coding longer than 5","startTime":218.133,"endTime":220.533,"body":"worth of work in three weeks"},{"speaker":"If you've been coding longer than 5","startTime":220.966,"endTime":224.333,"body":"and then basically did my own thing"},{"speaker":"If you've been coding longer than 5","startTime":220.966,"endTime":224.333,"body":"or acted as a teacher's aide."},{"speaker":"If you've been coding longer than 5","startTime":225.199,"endTime":228.066,"body":"Now was that teacher who recommended me"},{"speaker":"If you've been coding longer than 5","startTime":228.066,"endTime":231.066,"body":"to my first real freelance client."},{"speaker":"If you've been coding longer than 5","startTime":231.899,"endTime":234.733,"body":"I remember it being a couple"},{"speaker":"If you've been coding longer than 5","startTime":231.899,"endTime":234.733,"body":"of local women who were helping"},{"speaker":"If you've been coding longer than 5","startTime":235.033,"endTime":238.833,"body":"other women owned businesses"},{"speaker":"If you've been coding longer than 5","startTime":235.033,"endTime":238.833,"body":"find government grants, too."},{"speaker":"If you've been coding longer than 5","startTime":238.866,"endTime":241.199,"body":"I remember not much about our project."},{"speaker":"If you've been coding longer than 5","startTime":241.699,"endTime":242.766,"body":"Not really."},{"speaker":"If you've been coding longer than 5","startTime":242.766,"endTime":244.566,"body":"But I built them a simple website for,"},{"speaker":"If you've been coding longer than 5","startTime":244.566,"endTime":249.133,"body":"I want to say, about $500 for a senior"},{"speaker":"If you've been coding longer than 5","startTime":244.566,"endTime":249.133,"body":"in high school in 2005."},{"speaker":"If you've been coding longer than 5","startTime":249.166,"endTime":251.833,"body":"That was great money."},{"speaker":"If you've been coding longer than 5","startTime":251.833,"endTime":255.399,"body":"In that same time frame,"},{"speaker":"If you've been coding longer than 5","startTime":251.833,"endTime":255.399,"body":"I built my high school marching bands,"},{"speaker":"If you've been coding longer than 5","startTime":255.399,"endTime":261.033,"body":"first website and the first website"},{"speaker":"If you've been coding longer than 5","startTime":255.399,"endTime":261.033,"body":"for my district's education foundation."},{"speaker":"If you've been coding longer than 5","startTime":261.733,"endTime":263.199,"body":"one of those was voluntary."},{"speaker":"If you've been coding longer than 5","startTime":263.199,"endTime":264.299,"body":"The other I got paid for."},{"speaker":"If you've been coding longer than 5","startTime":265.433,"endTime":265.833,"body":"Now, that"},{"speaker":"If you've been coding longer than 5","startTime":265.833,"endTime":268.799,"body":"same teacher"},{"speaker":"If you've been coding longer than 5","startTime":265.833,"endTime":268.799,"body":"that put me up for the freelance gig"},{"speaker":"If you've been coding longer than 5","startTime":269.133,"endTime":272.733,"body":"also recommended me"},{"speaker":"If you've been coding longer than 5","startTime":269.133,"endTime":272.733,"body":"to my first full time job."},{"speaker":"If you've been coding longer than 5","startTime":273.299,"endTime":278.099,"body":"A local computer repair company"},{"speaker":"If you've been coding longer than 5","startTime":273.299,"endTime":278.099,"body":"was looking for a full time webmaster."},{"speaker":"If you've been coding longer than 5","startTime":278.299,"endTime":279.899,"body":"This was 2005."},{"speaker":"If you've been coding longer than 5","startTime":279.899,"endTime":282.633,"body":"Everyone needed someone"},{"speaker":"If you've been coding longer than 5","startTime":279.899,"endTime":282.633,"body":"who could actually code"},{"speaker":"If you've been coding longer than 5","startTime":282.899,"endTime":287.333,"body":"because what WordPress and Squarespace"},{"speaker":"If you've been coding longer than 5","startTime":282.899,"endTime":287.333,"body":"weren't really options yet?"},{"speaker":"If you've been coding longer than 5","startTime":288.266,"endTime":290.099,"body":"I had just graduated high school."},{"speaker":"If you've been coding longer than 5","startTime":290.099,"endTime":293.399,"body":"I was getting ready"},{"speaker":"If you've been coding longer than 5","startTime":290.099,"endTime":293.399,"body":"to go out of State College,"},{"speaker":"If you've been coding longer than 5","startTime":293.666,"endTime":297.733,"body":"but this local company took a shot"},{"speaker":"If you've been coding longer than 5","startTime":293.666,"endTime":297.733,"body":"on an 18 year old female coder."},{"speaker":"If you've been coding longer than 5","startTime":298.399,"endTime":301.533,"body":"At 18, it was my dream job."},{"speaker":"If you've been coding longer than 5","startTime":301.933,"endTime":304.099,"body":"I shared an office with the accountants."},{"speaker":"If you've been coding longer than 5","startTime":304.099,"endTime":306.199,"body":"I got to make website updates all day"},{"speaker":"If you've been coding longer than 5","startTime":306.499,"endTime":309.933,"body":"and spend my time"},{"speaker":"If you've been coding longer than 5","startTime":306.499,"endTime":309.933,"body":"helping to build up the website."},{"speaker":"If you've been coding longer than 5","startTime":310.466,"endTime":312.699,"body":"And it was an actual adult job."},{"speaker":"If you've been coding longer than 5","startTime":313.666,"endTime":318.533,"body":"I went off to school the following fall,"},{"speaker":"If you've been coding longer than 5","startTime":313.666,"endTime":318.533,"body":"and even though I was 1000 miles away,"},{"speaker":"If you've been coding longer than 5","startTime":318.533,"endTime":321.899,"body":"my boss allowed me to work part time"},{"speaker":"If you've been coding longer than 5","startTime":318.533,"endTime":321.899,"body":"remotely."},{"speaker":"If you've been coding longer than 5","startTime":322.433,"endTime":323.866,"body":"A huge deal."},{"speaker":"If you've been coding longer than 5","startTime":323.866,"endTime":327.433,"body":"Back in 2005,"},{"speaker":"If you've been coding longer than 5","startTime":323.866,"endTime":327.433,"body":"I was able to get the tasks done that"},{"speaker":"If you've been coding longer than 5","startTime":327.433,"endTime":332.466,"body":"I needed work for my apartment whenever"},{"speaker":"If you've been coding longer than 5","startTime":327.433,"endTime":332.466,"body":"I felt like it and earn money for school."},{"speaker":"If you've been coding longer than 5","startTime":334.799,"endTime":336.899,"body":"So let's talk about the first time"},{"speaker":"If you've been coding longer than 5","startTime":336.899,"endTime":339.499,"body":"I was asked to do a marketing"},{"speaker":"If you've been coding longer than 5","startTime":336.899,"endTime":339.499,"body":"related task."},{"speaker":"If you've been coding longer than 5","startTime":340.532,"endTime":344.899,"body":"It was the winter break"},{"speaker":"If you've been coding longer than 5","startTime":340.532,"endTime":344.899,"body":"and the summer after my first semester"},{"speaker":"If you've been coding longer than 5","startTime":345.566,"endTime":349.866,"body":"and my boss started to lean on me"},{"speaker":"If you've been coding longer than 5","startTime":345.566,"endTime":349.866,"body":"for marketing tasks."},{"speaker":"If you've been coding longer than 5","startTime":350.699,"endTime":351.566,"body":"You see, he didn't want me"},{"speaker":"If you've been coding longer than 5","startTime":351.566,"endTime":354.232,"body":"just to help make website updates,"},{"speaker":"If you've been coding longer than 5","startTime":351.566,"endTime":354.232,"body":"so they were requesting."},{"speaker":"If you've been coding longer than 5","startTime":354.666,"endTime":358.432,"body":"He wanted me to suggest changes"},{"speaker":"If you've been coding longer than 5","startTime":354.666,"endTime":358.432,"body":"to the website,"},{"speaker":"If you've been coding longer than 5","startTime":359.132,"endTime":362.632,"body":"build new components"},{"speaker":"If you've been coding longer than 5","startTime":359.132,"endTime":362.632,"body":"like flash animations."},{"speaker":"If you've been coding longer than 5","startTime":362.866,"endTime":364.099,"body":"Oh yeah."},{"speaker":"If you've been coding longer than 5","startTime":364.099,"endTime":366.499,"body":"And even help out with the marketing."},{"speaker":"If you've been coding longer than 5","startTime":367.766,"endTime":370.366,"body":"I could have easily told myself that"},{"speaker":"If you've been coding longer than 5","startTime":370.932,"endTime":375.732,"body":"and told my boss that I was an 18 year"},{"speaker":"If you've been coding longer than 5","startTime":370.932,"endTime":375.732,"body":"old college freshman studying"},{"speaker":"If you've been coding longer than 5","startTime":375.732,"endTime":380.499,"body":"English of all things and that he should"},{"speaker":"If you've been coding longer than 5","startTime":375.732,"endTime":380.499,"body":"probably not ask me to do that"},{"speaker":"If you've been coding longer than 5","startTime":382.066,"endTime":385.166,"body":". But I have never looked at challenges"},{"speaker":"If you've been coding longer than 5","startTime":382.066,"endTime":385.166,"body":"that way."},{"speaker":"If you've been coding longer than 5","startTime":386.399,"endTime":388.532,"body":"I have always learned."},{"speaker":"If you've been coding longer than 5","startTime":388.532,"endTime":392.599,"body":"I've always loved learning"},{"speaker":"If you've been coding longer than 5","startTime":388.532,"endTime":392.599,"body":"and I've always hated admitting"},{"speaker":"If you've been coding longer than 5","startTime":393.399,"endTime":395.699,"body":"that I didn't know something."},{"speaker":"If you've been coding longer than 5","startTime":395.699,"endTime":396.632,"body":"Let's be real."},{"speaker":"If you've been coding longer than 5","startTime":396.632,"endTime":401.699,"body":"It's my desire to be a know it all that"},{"speaker":"If you've been coding longer than 5","startTime":396.632,"endTime":401.699,"body":"really started me on my marketing journey."},{"speaker":"If you've been coding longer than 5","startTime":404.299,"endTime":405.099,"body":"Instead of telling"},{"speaker":"If you've been coding longer than 5","startTime":405.099,"endTime":407.832,"body":"him now or telling him that wasn't my job."},{"speaker":"If you've been coding longer than 5","startTime":408.899,"endTime":410.832,"body":"I don't write in"},{"speaker":"If you've been coding longer than 5","startTime":410.932,"endTime":413.532,"body":"and I discovered something I loved more"},{"speaker":"If you've been coding longer than 5","startTime":413.532,"endTime":416.099,"body":"than I would even understand at that time."},{"speaker":"If you've been coding longer than 5","startTime":417.866,"endTime":420.466,"body":"Now let's take a step back for a second."},{"speaker":"If you've been coding longer than 5","startTime":420.466,"endTime":423.699,"body":"My educational for educational background,"},{"speaker":"If you've been coding longer than 5","startTime":424.032,"endTime":428.499,"body":"for what I do as a full time"},{"speaker":"If you've been coding longer than 5","startTime":424.032,"endTime":428.499,"body":"web developer is, well, weird."},{"speaker":"If you've been coding longer than 5","startTime":429.266,"endTime":433.266,"body":"Long before I got my first coding job,"},{"speaker":"If you've been coding longer than 5","startTime":429.266,"endTime":433.266,"body":"I loved reading."},{"speaker":"If you've been coding longer than 5","startTime":433.666,"endTime":437.566,"body":"I was constantly somewhere in my parents"},{"speaker":"If you've been coding longer than 5","startTime":433.666,"endTime":437.566,"body":"house with my nose in a book."},{"speaker":"If you've been coding longer than 5","startTime":438.099,"endTime":442.732,"body":"At ten, I was reading adult level books"},{"speaker":"If you've been coding longer than 5","startTime":438.099,"endTime":442.732,"body":"because kids' books were,"},{"speaker":"If you've been coding longer than 5","startTime":442.732,"endTime":445.432,"body":"and I quote myself, boring"},{"speaker":"If you've been coding longer than 5","startTime":446.632,"endTime":450.066,"body":"when deciding on my five year"},{"speaker":"If you've been coding longer than 5","startTime":446.632,"endTime":450.066,"body":"plan of high school."},{"speaker":"If you've been coding longer than 5","startTime":450.399,"endTime":453.999,"body":"Because getting what kind of nerd I was"},{"speaker":"If you've been coding longer than 5","startTime":450.399,"endTime":453.999,"body":"and what I wanted to"},{"speaker":"If you've been coding longer than 5","startTime":453.999,"endTime":457.232,"body":"major"},{"speaker":"If you've been coding longer than 5","startTime":453.999,"endTime":457.232,"body":"in English seemed like the best solution."},{"speaker":"If you've been coding longer than 5","startTime":457.766,"endTime":460.732,"body":"I think my original intention"},{"speaker":"If you've been coding longer than 5","startTime":457.766,"endTime":460.732,"body":"was to always be a writer,"},{"speaker":"If you've been coding longer than 5","startTime":461.266,"endTime":464.566,"body":"but an English degree was pretty versatile"},{"speaker":"If you've been coding longer than 5","startTime":461.266,"endTime":464.566,"body":"and would allow me to either"},{"speaker":"If you've been coding longer than 5","startTime":464.566,"endTime":468.332,"body":"continue on to be a teacher"},{"speaker":"If you've been coding longer than 5","startTime":464.566,"endTime":468.332,"body":"or just get to be a better writer."},{"speaker":"If you've been coding longer than 5","startTime":469.332,"endTime":471.566,"body":"While I was working on my bachelor's"},{"speaker":"If you've been coding longer than 5","startTime":469.332,"endTime":471.566,"body":"degree,"},{"speaker":"If you've been coding longer than 5","startTime":472.232,"endTime":475.466,"body":"I went on to study abroad in Scotland."},{"speaker":"If you've been coding longer than 5","startTime":475.466,"endTime":478.199,"body":"It was on this sort of spontaneous study"},{"speaker":"If you've been coding longer than 5","startTime":478.199,"endTime":481.932,"body":"abroad program that I fell in love"},{"speaker":"If you've been coding longer than 5","startTime":478.199,"endTime":481.932,"body":"with Scottish literature."},{"speaker":"If you've been coding longer than 5","startTime":482.599,"endTime":486.666,"body":"After my study abroad,"},{"speaker":"If you've been coding longer than 5","startTime":482.599,"endTime":486.666,"body":"I spent two years of my bachelors degree"},{"speaker":"If you've been coding longer than 5","startTime":486.999,"endTime":491.199,"body":"focusing in on Scottish lit"},{"speaker":"If you've been coding longer than 5","startTime":486.999,"endTime":491.199,"body":"and planning to attend"},{"speaker":"If you've been coding longer than 5","startTime":491.199,"endTime":494.966,"body":"grad school in Scotland,"},{"speaker":"If you've been coding longer than 5","startTime":491.199,"endTime":494.966,"body":"which I totally did."},{"speaker":"If you've been coding longer than 5","startTime":495.399,"endTime":498.632,"body":"I end up getting my masters in modern"},{"speaker":"If you've been coding longer than 5","startTime":495.399,"endTime":498.632,"body":"Scottish writing"},{"speaker":"If you've been coding longer than 5","startTime":498.899,"endTime":501.099,"body":"from the University"},{"speaker":"If you've been coding longer than 5","startTime":498.899,"endTime":501.099,"body":"of Stirling in Scotland."},{"speaker":"If you've been coding longer than 5","startTime":501.766,"endTime":504.399,"body":"I loved living in Starling."},{"speaker":"If you've been coding longer than 5","startTime":504.399,"endTime":506.432,"body":"I loved learning about a story"},{"speaker":"If you've been coding longer than 5","startTime":506.832,"endTime":509.232,"body":"from totally different perspectives,"},{"speaker":"If you've been coding longer than 5","startTime":510.132,"endTime":512.766,"body":"and I got to delve deep"},{"speaker":"If you've been coding longer than 5","startTime":510.132,"endTime":512.766,"body":"into something that I loved."},{"speaker":"If you've been coding longer than 5","startTime":514.432,"endTime":517.632,"body":"Now, while I was going to school"},{"speaker":"If you've been coding longer than 5","startTime":514.432,"endTime":517.632,"body":"and studying all of this,"},{"speaker":"If you've been coding longer than 5","startTime":518.566,"endTime":523.199,"body":"I switched from the local computer company"},{"speaker":"If you've been coding longer than 5","startTime":518.566,"endTime":523.199,"body":"to working on campus."},{"speaker":"If you've been coding longer than 5","startTime":523.799,"endTime":527.032,"body":"When I interviewed, I had experience,"},{"speaker":"If you've been coding longer than 5","startTime":527.566,"endTime":530.466,"body":"but I only worked with Visual Basic."},{"speaker":"If you've been coding longer than 5","startTime":530.899,"endTime":533.899,"body":"Not the dot net C-sharp"},{"speaker":"If you've been coding longer than 5","startTime":530.899,"endTime":533.899,"body":"they were requiring."},{"speaker":"If you've been coding longer than 5","startTime":534.732,"endTime":536.732,"body":"My boss, though, loved my experience"},{"speaker":"If you've been coding longer than 5","startTime":536.932,"endTime":540.199,"body":"and the fact that I was self-taught"},{"speaker":"If you've been coding longer than 5","startTime":536.932,"endTime":540.199,"body":"and figured I could learn on the job."},{"speaker":"If you've been coding longer than 5","startTime":541.232,"endTime":542.132,"body":"Now, we started in"},{"speaker":"If you've been coding longer than 5","startTime":542.132,"endTime":545.432,"body":"my sophomore year"},{"speaker":"If you've been coding longer than 5","startTime":542.132,"endTime":545.432,"body":"and I worked up until I graduated."},{"speaker":"If you've been coding longer than 5","startTime":545.932,"endTime":549.899,"body":"The thing was"},{"speaker":"If you've been coding longer than 5","startTime":545.932,"endTime":549.899,"body":"I was working in an office full of male"},{"speaker":"If you've been coding longer than 5","startTime":549.899,"endTime":553.699,"body":"computer science majors."},{"speaker":"If you've been coding longer than 5","startTime":553.699,"endTime":557.232,"body":"Did they look at this female coder"},{"speaker":"If you've been coding longer than 5","startTime":553.699,"endTime":557.232,"body":"who was an English major?"},{"speaker":"If you've been coding longer than 5","startTime":557.266,"endTime":560.032,"body":"A little, weirdly. Oh yeah, of course."},{"speaker":"If you've been coding longer than 5","startTime":560.266,"endTime":562.866,"body":"I walked in and they're like,"},{"speaker":"If you've been coding longer than 5","startTime":560.266,"endTime":562.866,"body":"Hey, guys, do you know that's a girl?"},{"speaker":"If you've been coding longer than 5","startTime":563.299,"endTime":564.432,"body":"Literally."},{"speaker":"If you've been coding longer than 5","startTime":564.599,"endTime":568.166,"body":"But thankfully, I was quickly accepted"},{"speaker":"If you've been coding longer than 5","startTime":564.599,"endTime":568.166,"body":"and it was never really an issue"},{"speaker":"If you've been coding longer than 5","startTime":568.332,"endTime":570.399,"body":"with my coworkers anyway."},{"speaker":"If you've been coding longer than 5","startTime":570.399,"endTime":574.199,"body":"My roommates always thought it was weird"},{"speaker":"If you've been coding longer than 5","startTime":570.399,"endTime":574.199,"body":"that I would spend my time,"},{"speaker":"If you've been coding longer than 5","startTime":574.532,"endTime":577.066,"body":"my study time examining the written word"},{"speaker":"If you've been coding longer than 5","startTime":577.632,"endTime":580.232,"body":"and my work time writing code,"},{"speaker":"If you've been coding longer than 5","startTime":581.099,"endTime":583.232,"body":"but it made complete sense to me."},{"speaker":"If you've been coding longer than 5","startTime":584.199,"endTime":586.066,"body":"And you want to know the cool thing?"},{"speaker":"If you've been coding longer than 5","startTime":586.066,"endTime":591.299,"body":"I was the only coder in that room"},{"speaker":"If you've been coding longer than 5","startTime":586.066,"endTime":591.299,"body":"who had full website building experience,"},{"speaker":"If you've been coding longer than 5","startTime":591.699,"endTime":596.032,"body":"could write English well"},{"speaker":"If you've been coding longer than 5","startTime":591.699,"endTime":596.032,"body":"and had any design experience."},{"speaker":"If you've been coding longer than 5","startTime":596.566,"endTime":600.266,"body":"So in custom projects, came up"},{"speaker":"If you've been coding longer than 5","startTime":596.566,"endTime":600.266,"body":"for four websites for the department."},{"speaker":"If you've been coding longer than 5","startTime":600.766,"endTime":602.499,"body":"I was the one tasked with it."},{"speaker":"If you've been coding longer than 5","startTime":603.666,"endTime":606.432,"body":"Stage one of my unique experience"},{"speaker":"If you've been coding longer than 5","startTime":606.699,"endTime":611.366,"body":"helping me to differentiate myself"},{"speaker":"If you've been coding longer than 5","startTime":606.699,"endTime":611.366,"body":"and get unique projects."},{"speaker":"If you've been coding longer than 5","startTime":613.332,"endTime":615.499,"body":"OK. You still with me."},{"speaker":"If you've been coding longer than 5","startTime":615.499,"endTime":619.832,"body":"You can probably guess that as someone"},{"speaker":"If you've been coding longer than 5","startTime":615.499,"endTime":619.832,"body":"who puts a lot of time and money"},{"speaker":"If you've been coding longer than 5","startTime":619.832,"endTime":624.899,"body":"into two large degrees and had been spent"},{"speaker":"If you've been coding longer than 5","startTime":619.832,"endTime":624.899,"body":"about five or six years coding both"},{"speaker":"If you've been coding longer than 5","startTime":624.899,"endTime":629.832,"body":"as an employee and and as a freelancer,"},{"speaker":"If you've been coding longer than 5","startTime":624.899,"endTime":629.832,"body":"I was a bit burned out on coding."},{"speaker":"If you've been coding longer than 5","startTime":630.499,"endTime":633.732,"body":"I wanted to use my degrees,"},{"speaker":"If you've been coding longer than 5","startTime":630.499,"endTime":633.732,"body":"at least to some extent."},{"speaker":"If you've been coding longer than 5","startTime":634.166,"endTime":636.399,"body":"And after I graduated"},{"speaker":"If you've been coding longer than 5","startTime":634.166,"endTime":636.399,"body":"to a master's program."},{"speaker":"If you've been coding longer than 5","startTime":637.532,"endTime":641.432,"body":"My only work"},{"speaker":"If you've been coding longer than 5","startTime":637.532,"endTime":641.432,"body":"experience was in marketing related jobs,"},{"speaker":"If you've been coding longer than 5","startTime":642.366,"endTime":647.166,"body":"so I went to work for a local business"},{"speaker":"If you've been coding longer than 5","startTime":642.366,"endTime":647.166,"body":"as their in-house reputation manager"},{"speaker":"If you've been coding longer than 5","startTime":647.532,"endTime":652.832,"body":"was 2011 on write online reviews"},{"speaker":"If you've been coding longer than 5","startTime":647.532,"endTime":652.832,"body":"and FCO were all the rage ."},{"speaker":"If you've been coding longer than 5","startTime":652.832,"endTime":655.299,"body":"And this was an e-commerce company."},{"speaker":"If you've been coding longer than 5","startTime":655.299,"endTime":658.332,"body":"I spent my days writing website copy,"},{"speaker":"If you've been coding longer than 5","startTime":658.566,"endTime":663.332,"body":"responding to and encouraging reviews,"},{"speaker":"If you've been coding longer than 5","startTime":658.566,"endTime":663.332,"body":"writing SEO copy and blog"},{"speaker":"If you've been coding longer than 5","startTime":663.332,"endTime":668.832,"body":"posts, doing PR related writing"},{"speaker":"If you've been coding longer than 5","startTime":663.332,"endTime":668.832,"body":"and of course, managing our social media."},{"speaker":"If you've been coding longer than 5","startTime":669.465,"endTime":672.399,"body":"Facebook"},{"speaker":"If you've been coding longer than 5","startTime":669.465,"endTime":672.399,"body":"business pages were still relatively new,"},{"speaker":"If you've been coding longer than 5","startTime":672.799,"endTime":676.665,"body":"and Pinterest"},{"speaker":"If you've been coding longer than 5","startTime":672.799,"endTime":676.665,"body":"had just launched their beta services."},{"speaker":"If you've been coding longer than 5","startTime":677.932,"endTime":679.932,"body":"I tried not to tell my boss"},{"speaker":"If you've been coding longer than 5","startTime":679.932,"endTime":683.732,"body":"there that I had ever coded,"},{"speaker":"If you've been coding longer than 5","startTime":679.932,"endTime":683.732,"body":"but of course it was all over my resume."},{"speaker":"If you've been coding longer than 5","startTime":684.399,"endTime":686.932,"body":"So I'm not sure why"},{"speaker":"If you've been coding longer than 5","startTime":684.399,"endTime":686.932,"body":"I thought that I could keep that a secret."},{"speaker":"If you've been coding longer than 5","startTime":687.632,"endTime":692.565,"body":"Our site was built on Magento,"},{"speaker":"If you've been coding longer than 5","startTime":687.632,"endTime":692.565,"body":"so I did some minor updates, but mostly"},{"speaker":"If you've been coding longer than 5","startTime":692.565,"endTime":696.532,"body":"I just managed our outsourced web"},{"speaker":"If you've been coding longer than 5","startTime":692.565,"endTime":696.532,"body":"developers to get the changes we wanted."},{"speaker":"If you've been coding longer than 5","startTime":697.832,"endTime":700.165,"body":"Now, in 2012, I moved back to Scotland."},{"speaker":"If you've been coding longer than 5","startTime":700.632,"endTime":705.432,"body":"I now had about a year of writing a"},{"speaker":"If you've been coding longer than 5","startTime":700.632,"endTime":705.432,"body":"digital marketing experience on my resume."},{"speaker":"If you've been coding longer than 5","startTime":705.932,"endTime":708.232,"body":"So I started looking for more of the same."},{"speaker":"If you've been coding longer than 5","startTime":709.465,"endTime":713.899,"body":"I worked as a freelance ghost copywriter"},{"speaker":"If you've been coding longer than 5","startTime":709.465,"endTime":713.899,"body":"for a few online publications,"},{"speaker":"If you've been coding longer than 5","startTime":714.265,"endTime":718.632,"body":"managed Google ads and other digital"},{"speaker":"If you've been coding longer than 5","startTime":714.265,"endTime":718.632,"body":"marketing strategies for a local eco"},{"speaker":"If you've been coding longer than 5","startTime":718.632,"endTime":721.032,"body":"cleaning company and Edinburgh."},{"speaker":"If you've been coding longer than 5","startTime":721.032,"endTime":724.899,"body":"Now, at the time, finding full time"},{"speaker":"If you've been coding longer than 5","startTime":721.032,"endTime":724.899,"body":"work was kind of imperative,"},{"speaker":"If you've been coding longer than 5","startTime":725.532,"endTime":727.899,"body":"and I knew that I what I had to do"},{"speaker":"If you've been coding longer than 5","startTime":727.899,"endTime":731.165,"body":"to make better money, go back to coding."},{"speaker":"If you've been coding longer than 5","startTime":732.499,"endTime":735.699,"body":"So I applied and I got hired more or less"},{"speaker":"If you've been coding longer than 5","startTime":732.499,"endTime":735.699,"body":"in the interview"},{"speaker":"If you've been coding longer than 5","startTime":736.032,"endTime":740.332,"body":"for web developer role at the agency"},{"speaker":"If you've been coding longer than 5","startTime":736.032,"endTime":740.332,"body":"that handled all of the publications"},{"speaker":"If you've been coding longer than 5","startTime":740.332,"endTime":743.699,"body":"for the Scottish Government."},{"speaker":"If you've been coding longer than 5","startTime":744.132,"endTime":745.332,"body":"A lot of my job"},{"speaker":"If you've been coding longer than 5","startTime":745.332,"endTime":749.432,"body":"at first entailed"},{"speaker":"If you've been coding longer than 5","startTime":745.332,"endTime":749.432,"body":"glorified HTML data entry,"},{"speaker":"If you've been coding longer than 5","startTime":750.032,"endTime":754.732,"body":"but it was also highly focused"},{"speaker":"If you've been coding longer than 5","startTime":750.032,"endTime":754.732,"body":"on creating fully accessible HTML."},{"speaker":"If you've been coding longer than 5","startTime":755.465,"endTime":758.899,"body":"Now I've talked a little bit about that"},{"speaker":"If you've been coding longer than 5","startTime":755.465,"endTime":758.899,"body":"here in episode 30 recently,"},{"speaker":"If you've been coding longer than 5","startTime":759.232,"endTime":762.099,"body":"so head back to that episode"},{"speaker":"If you've been coding longer than 5","startTime":759.232,"endTime":762.099,"body":"if you want the longer version."},{"speaker":"If you've been coding longer than 5","startTime":762.832,"endTime":766.865,"body":"But it was at this job that I really began"},{"speaker":"If you've been coding longer than 5","startTime":762.832,"endTime":766.865,"body":"to learn web accessibility"},{"speaker":"If you've been coding longer than 5","startTime":766.865,"endTime":771.999,"body":"best practices because I already knew"},{"speaker":"If you've been coding longer than 5","startTime":766.865,"endTime":771.999,"body":"and understood on page SEO."},{"speaker":"If you've been coding longer than 5","startTime":772.965,"endTime":776.765,"body":"I also started to see how all of that"},{"speaker":"If you've been coding longer than 5","startTime":772.965,"endTime":776.765,"body":"really played together."},{"speaker":"If you've been coding longer than 5","startTime":777.765,"endTime":780.199,"body":"Mostly, though, it turned me"},{"speaker":"If you've been coding longer than 5","startTime":780.199,"endTime":784.899,"body":"into a better web developer"},{"speaker":"If you've been coding longer than 5","startTime":780.199,"endTime":784.899,"body":"that cared about all of my audience,"},{"speaker":"If you've been coding longer than 5","startTime":785.299,"endTime":788.565,"body":"not just those"},{"speaker":"If you've been coding longer than 5","startTime":785.299,"endTime":788.565,"body":"with the same abilities as me."},{"speaker":"If you've been coding longer than 5","startTime":789.532,"endTime":793.865,"body":"It also gave me a skill set"},{"speaker":"If you've been coding longer than 5","startTime":789.532,"endTime":793.865,"body":"that I could monetize easily."},{"speaker":"If you've been coding longer than 5","startTime":795.532,"endTime":798.299,"body":"Now, I move back to the states in 2014,"},{"speaker":"If you've been coding longer than 5","startTime":799.032,"endTime":802.565,"body":"and I got hired as a full time"},{"speaker":"If you've been coding longer than 5","startTime":799.032,"endTime":802.565,"body":"web developer at a local agency."},{"speaker":"If you've been coding longer than 5","startTime":803.332,"endTime":805.432,"body":"I remember telling my boss at the time"},{"speaker":"If you've been coding longer than 5","startTime":805.899,"endTime":808.965,"body":"that I would take his lowball offer,"},{"speaker":"If you've been coding longer than 5","startTime":808.965,"endTime":811.732,"body":"but I'd soon prove to him"},{"speaker":"If you've been coding longer than 5","startTime":808.965,"endTime":811.732,"body":"why I was worth way more"},{"speaker":"If you've been coding longer than 5","startTime":812.932,"endTime":814.332,"body":"and I did."},{"speaker":"If you've been coding longer than 5","startTime":814.332,"endTime":818.965,"body":"Quickly in Scotland, I learned"},{"speaker":"If you've been coding longer than 5","startTime":814.332,"endTime":818.965,"body":"not only web accessibility and piece"},{"speaker":"If you've been coding longer than 5","startTime":818.965,"endTime":823.432,"body":"together how that benefited ACL, but"},{"speaker":"If you've been coding longer than 5","startTime":818.965,"endTime":823.432,"body":"I'd also learned responsive web design."},{"speaker":"If you've been coding longer than 5","startTime":824.432,"endTime":828.032,"body":"I was able to save a client"},{"speaker":"If you've been coding longer than 5","startTime":824.432,"endTime":828.032,"body":"who wanted their money back"},{"speaker":"If you've been coding longer than 5","startTime":828.265,"endTime":831.032,"body":"because their site wasn't responsive, so"},{"speaker":"If you've been coding longer than 5","startTime":831.032,"endTime":833.532,"body":"post launch I converted it."},{"speaker":"If you've been coding longer than 5","startTime":834.299,"endTime":837.199,"body":"I then taught the other web developers"},{"speaker":"If you've been coding longer than 5","startTime":834.299,"endTime":837.199,"body":"and even the designers"},{"speaker":"If you've been coding longer than 5","startTime":837.432,"endTime":838.932,"body":"about responsive design,"},{"speaker":"If you've been coding longer than 5","startTime":838.932,"endTime":842.265,"body":"and we completely switched the processes"},{"speaker":"If you've been coding longer than 5","startTime":838.932,"endTime":842.265,"body":"the company followed."},{"speaker":"If you've been coding longer than 5","startTime":843.265,"endTime":845.799,"body":"I worked with the copywriters on staff"},{"speaker":"If you've been coding longer than 5","startTime":846.099,"endTime":850.065,"body":"to name images, properly"},{"speaker":"If you've been coding longer than 5","startTime":846.099,"endTime":850.065,"body":"tag them implemented"},{"speaker":"If you've been coding longer than 5","startTime":850.065,"endTime":853.632,"body":"and other accessibility best practices"},{"speaker":"If you've been coding longer than 5","startTime":850.065,"endTime":853.632,"body":"to improve our reach."},{"speaker":"If you've been coding longer than 5","startTime":853.932,"endTime":855.232,"body":"And on page SEO."},{"speaker":"If you've been coding longer than 5","startTime":856.199,"endTime":858.399,"body":"I could also fill in a gap on a website"},{"speaker":"If you've been coding longer than 5","startTime":858.632,"endTime":862.599,"body":"without turning it back to the copywriters"},{"speaker":"If you've been coding longer than 5","startTime":858.632,"endTime":862.599,"body":"and having to slow down production."},{"speaker":"If you've been coding longer than 5","startTime":863.799,"endTime":866.099,"body":"And I got two raises over the course"},{"speaker":"If you've been coding longer than 5","startTime":866.099,"endTime":870.632,"body":"of four months"},{"speaker":"If you've been coding longer than 5","startTime":866.099,"endTime":870.632,"body":"that gave me a 70% increase in salary"},{"speaker":"If you've been coding longer than 5","startTime":871.132,"endTime":874.132,"body":"and put in charge of the web"},{"speaker":"If you've been coding longer than 5","startTime":871.132,"endTime":874.132,"body":"development team as a whole."},{"speaker":"If you've been coding longer than 5","startTime":876.032,"endTime":878.365,"body":"Now, I worked at that agency"},{"speaker":"If you've been coding longer than 5","startTime":876.032,"endTime":878.365,"body":"for a couple of years,"},{"speaker":"If you've been coding longer than 5","startTime":879.099,"endTime":881.699,"body":"but I always knew that"},{"speaker":"If you've been coding longer than 5","startTime":879.099,"endTime":881.699,"body":"I wanted to be in control"},{"speaker":"If you've been coding longer than 5","startTime":881.699,"endTime":885.265,"body":"of my own schedule"},{"speaker":"If you've been coding longer than 5","startTime":881.699,"endTime":885.265,"body":"and honestly, my own stress levels."},{"speaker":"If you've been coding longer than 5","startTime":885.865,"endTime":888.965,"body":"Tell you what, your clients"},{"speaker":"If you've been coding longer than 5","startTime":885.865,"endTime":888.965,"body":"can be a stress inducing,"},{"speaker":"If you've been coding longer than 5","startTime":889.432,"endTime":892.099,"body":"but nothing makes it easier to handle"},{"speaker":"If you've been coding longer than 5","startTime":892.399,"endTime":895.665,"body":"than being your own boss"},{"speaker":"If you've been coding longer than 5","startTime":892.399,"endTime":895.665,"body":"and being in charge of your own schedule."},{"speaker":"If you've been coding longer than 5","startTime":896.599,"endTime":899.899,"body":"I left the agency to form my own"},{"speaker":"If you've been coding longer than 5","startTime":896.599,"endTime":899.899,"body":"with a partner."},{"speaker":"If you've been coding longer than 5","startTime":900.532,"endTime":903.899,"body":"After a couple of rough months,"},{"speaker":"If you've been coding longer than 5","startTime":900.532,"endTime":903.899,"body":"we started quickly leading contracts"},{"speaker":"If you've been coding longer than 5","startTime":903.899,"endTime":908.232,"body":"after contract for websites"},{"speaker":"If you've been coding longer than 5","startTime":903.899,"endTime":908.232,"body":"and other digital marketing services."},{"speaker":"If you've been coding longer than 5","startTime":909.732,"endTime":910.399,"body":"Now I was able"},{"speaker":"If you've been coding longer than 5","startTime":910.399,"endTime":912.832,"body":"to keep our overhead costs low"},{"speaker":"If you've been coding longer than 5","startTime":913.465,"endTime":916.232,"body":"because I had experience"},{"speaker":"If you've been coding longer than 5","startTime":913.465,"endTime":916.232,"body":"with writing copy for the web."},{"speaker":"If you've been coding longer than 5","startTime":916.632,"endTime":920.732,"body":"I could custom code"},{"speaker":"If you've been coding longer than 5","startTime":916.632,"endTime":920.732,"body":"the WordPress websites myself"},{"speaker":"If you've been coding longer than 5","startTime":921.165,"endTime":925.032,"body":"faster than with a template"},{"speaker":"If you've been coding longer than 5","startTime":921.165,"endTime":925.032,"body":"or even a premium thing. Wow."},{"speaker":"If you've been coding longer than 5","startTime":925.599,"endTime":928.732,"body":"And I could set the digital"},{"speaker":"If you've been coding longer than 5","startTime":925.599,"endTime":928.732,"body":"marketing strategy for a website."},{"speaker":"If you've been coding longer than 5","startTime":929.932,"endTime":933.299,"body":"When I decided"},{"speaker":"If you've been coding longer than 5","startTime":929.932,"endTime":933.299,"body":"to totally go out of my own in 2020,"},{"speaker":"If you've been coding longer than 5","startTime":933.865,"endTime":938.532,"body":"I wasn't even worried"},{"speaker":"If you've been coding longer than 5","startTime":933.865,"endTime":938.532,"body":"because I'd been doing this for so long."},{"speaker":"If you've been coding longer than 5","startTime":939.332,"endTime":942.732,"body":"I had spent literally 15 or 16 years"},{"speaker":"If you've been coding longer than 5","startTime":943.065,"endTime":946.065,"body":"studying websites from every aspect."},{"speaker":"If you've been coding longer than 5","startTime":947.532,"endTime":949.599,"body":"And that's really the key to all of this."},{"speaker":"If you've been coding longer than 5","startTime":950.299,"endTime":955.465,"body":"Yes, my outside of the box skills"},{"speaker":"If you've been coding longer than 5","startTime":950.299,"endTime":955.465,"body":"as a web developer, web accessibility"},{"speaker":"If you've been coding longer than 5","startTime":955.699,"endTime":960.032,"body":"on page ACL copywriting, social media,"},{"speaker":"If you've been coding longer than 5","startTime":955.699,"endTime":960.032,"body":"marketing, digital marketing"},{"speaker":"If you've been coding longer than 5","startTime":960.465,"endTime":963.732,"body":"have always gotten me"},{"speaker":"If you've been coding longer than 5","startTime":960.465,"endTime":963.732,"body":"rewarded with more work,"},{"speaker":"If you've been coding longer than 5","startTime":964.465,"endTime":967.899,"body":"but they've also allowed me to command"},{"speaker":"If you've been coding longer than 5","startTime":964.465,"endTime":967.899,"body":"a higher salary."},{"speaker":"If you've been coding longer than 5","startTime":968.532,"endTime":973.065,"body":"Now, as a single person agency,"},{"speaker":"If you've been coding longer than 5","startTime":968.532,"endTime":973.065,"body":"I'm able to outsource less"},{"speaker":"If you've been coding longer than 5","startTime":973.299,"endTime":979.299,"body":"and do most of the work myself"},{"speaker":"If you've been coding longer than 5","startTime":973.299,"endTime":979.299,"body":"if I want allowing for higher profits."},{"speaker":"If you've been coding longer than 5","startTime":980.665,"endTime":981.599,"body":"My nearly"},{"speaker":"If you've been coding longer than 5","startTime":981.599,"endTime":985.065,"body":"20 years of experience"},{"speaker":"If you've been coding longer than 5","startTime":981.599,"endTime":985.065,"body":"in a variety of avenues"},{"speaker":"If you've been coding longer than 5","startTime":985.632,"endTime":990.132,"body":"also allows me to command more"},{"speaker":"If you've been coding longer than 5","startTime":985.632,"endTime":990.132,"body":"than a traditional web"},{"speaker":"If you've been coding longer than 5","startTime":990.132,"endTime":993.465,"body":"developer"},{"speaker":"If you've been coding longer than 5","startTime":990.132,"endTime":993.465,"body":"or web designer might be able to."},{"speaker":"If you've been coding longer than 5","startTime":994.032,"endTime":998.832,"body":"In fact, my hourly rate"},{"speaker":"If you've been coding longer than 5","startTime":994.032,"endTime":998.832,"body":"as a single person is pretty close"},{"speaker":"If you've been coding longer than 5","startTime":998.832,"endTime":1002.898,"body":"to what a lot of my local agency"},{"speaker":"If you've been coding longer than 5","startTime":998.832,"endTime":1002.898,"body":"competitors charge hourly."},{"speaker":"If you've been coding longer than 5","startTime":1003.165,"endTime":1008.265,"body":"If you walk away with nothing else"},{"speaker":"If you've been coding longer than 5","startTime":1003.165,"endTime":1008.265,"body":"after this episode today, let it be this."},{"speaker":"If you've been coding longer than 5","startTime":1009.065,"endTime":1012.898,"body":"Learning more"},{"speaker":"If you've been coding longer than 5","startTime":1009.065,"endTime":1012.898,"body":"about how websites and digital marketing"},{"speaker":"If you've been coding longer than 5","startTime":1013.098,"endTime":1016.598,"body":"all work together"},{"speaker":"If you've been coding longer than 5","startTime":1013.098,"endTime":1016.598,"body":"can only help your career."},{"speaker":"If you've been coding longer than 5","startTime":1017.365,"endTime":1020.832,"body":"You may spend 95% of your day's"},{"speaker":"If you've been coding longer than 5","startTime":1021.132,"endTime":1025.932,"body":"coding or designing websites,"},{"speaker":"If you've been coding longer than 5","startTime":1021.132,"endTime":1025.932,"body":"but if you want to build websites"},{"speaker":"If you've been coding longer than 5","startTime":1025.932,"endTime":1031.198,"body":"that actually get results,"},{"speaker":"If you've been coding longer than 5","startTime":1025.932,"endTime":1031.198,"body":"you have to understand how that all works."},{"speaker":"If you've been coding longer than 5","startTime":1031.898,"endTime":1034.665,"body":"If you want to make even more"},{"speaker":"If you've been coding longer than 5","startTime":1031.898,"endTime":1034.665,"body":"at an agency,"},{"speaker":"If you've been coding longer than 5","startTime":1034.965,"endTime":1037.432,"body":"having skills outside of web development"},{"speaker":"If you've been coding longer than 5","startTime":1037.665,"endTime":1040.932,"body":"can actually help you command more money."},{"speaker":"If you've been coding longer than 5","startTime":1041.532,"endTime":1043.632,"body":"You're not just a code monkey."},{"speaker":"If you've been coding longer than 5","startTime":1043.998,"endTime":1049.498,"body":"You can think for yourself, take initiative and do more than just what you're told."},{"speaker":"If you've been coding longer than 5","startTime":1050.532,"endTime":1051.065,"body":"I'm not"},{"speaker":"If you've been coding longer than 5","startTime":1051.065,"endTime":1054.898,"body":"even sure my past bosses know"},{"speaker":"If you've been coding longer than 5","startTime":1051.065,"endTime":1054.898,"body":"how much time and money"},{"speaker":"If you've been coding longer than 5","startTime":1054.898,"endTime":1057.298,"body":"I save them over the years"},{"speaker":"If you've been coding longer than 5","startTime":1054.898,"endTime":1057.298,"body":"with my knowledge and skills."},{"speaker":"If you've been coding longer than 5","startTime":1058.265,"endTime":1062.965,"body":"I was terrible at asking for raises"},{"speaker":"If you've been coding longer than 5","startTime":1058.265,"endTime":1062.965,"body":"and communicating everything I was doing."},{"speaker":"If you've been coding longer than 5","startTime":1063.132,"endTime":1064.365,"body":"Honestly."},{"speaker":"If you've been coding longer than 5","startTime":1064.565,"endTime":1067.832,"body":"But next time"},{"speaker":"If you've been coding longer than 5","startTime":1064.565,"endTime":1067.832,"body":"a boss comes to you with a task"},{"speaker":"If you've been coding longer than 5","startTime":1067.832,"endTime":1070.165,"body":"that isn't your color isn't a coding task."},{"speaker":"If you've been coding longer than 5","startTime":1070.165,"endTime":1073.232,"body":"Ask yourself if I say yes to this."},{"speaker":"If you've been coding longer than 5","startTime":1073.332,"endTime":1076.065,"body":"Well, I learned something valuable."},{"speaker":"If you've been coding longer than 5","startTime":1076.065,"endTime":1078.765,"body":"Specializing is great,"},{"speaker":"If you've been coding longer than 5","startTime":1078.765,"endTime":1082.865,"body":"but getting even just a basic"},{"speaker":"If you've been coding longer than 5","startTime":1078.765,"endTime":1082.865,"body":"understanding of the pieces"},{"speaker":"If you've been coding longer than 5","startTime":1082.865,"endTime":1086.365,"body":"that lead into your own job and unique"},{"speaker":"If you've been coding longer than 5","startTime":1086.365,"endTime":1088.998,"body":"expertize can only help you."},{"speaker":"If you've been coding longer than 5","startTime":1090.032,"endTime":1094.798,"body":"And shoot, I didn't even talk"},{"speaker":"If you've been coding longer than 5","startTime":1090.032,"endTime":1094.798,"body":"about how I now teach digital marketing"},{"speaker":"If you've been coding longer than 5","startTime":1094.798,"endTime":1098.132,"body":"at Wichita State because of my 20 years"},{"speaker":"If you've been coding longer than 5","startTime":1098.132,"endTime":1100.632,"body":"of unique experience."},{"speaker":"If you've been coding longer than 5","startTime":1101.365,"endTime":1103.698,"body":"If you want to learn"},{"speaker":"If you've been coding longer than 5","startTime":1101.365,"endTime":1103.698,"body":"more digital marketing"},{"speaker":"If you've been coding longer than 5","startTime":1104.032,"endTime":1107.932,"body":"that can help you"},{"speaker":"If you've been coding longer than 5","startTime":1104.032,"endTime":1107.932,"body":"as someone who builds websites."},{"speaker":"If you've been coding longer than 5","startTime":1108.265,"endTime":1111.032,"body":"Well, make sure to subscribe"},{"speaker":"If you've been coding longer than 5","startTime":1111.032,"endTime":1113.665,"body":"to this podcast on your favorite app."},{"speaker":"If you've been coding longer than 5","startTime":1114.332,"endTime":1119.632,"body":"Every topic I cover is literally something"},{"speaker":"If you've been coding longer than 5","startTime":1114.332,"endTime":1119.632,"body":"that's either helped me in past jobs"},{"speaker":"If you've been coding longer than 5","startTime":1119.965,"endTime":1124.098,"body":"or as a freelancer,"},{"speaker":"If you've been coding longer than 5","startTime":1119.965,"endTime":1124.098,"body":"an agency owner who's ready to learn."},{"speaker":"If you've been coding longer than 5","startTime":1125.498,"endTime":1127.832,"body":"Now, thank"},{"speaker":"If you've been coding longer than 5","startTime":1125.498,"endTime":1127.832,"body":"you all for tuning in this week."},{"speaker":"If you've been coding longer than 5","startTime":1127.865,"endTime":1130.232,"body":"I can't"},{"speaker":"If you've been coding longer than 5","startTime":1127.865,"endTime":1130.232,"body":"wait to see you all again next week."}]}