{"version":"1.0.0","segments":[{"startTime":0.2,"endTime":4.45,"body":"Your ideal customer. They"},{"startTime":0.2,"endTime":4.45,"body":"live on Google. In fact,"},{"startTime":4.75,"endTime":9.45,"body":"that's where they're at. When"},{"startTime":4.75,"endTime":9.45,"body":"they're most ready to buy the most,"},{"startTime":9.66,"endTime":14.05,"body":"ready to sign up for a discovery"},{"startTime":9.66,"endTime":14.05,"body":"call or even directly for a service."},{"startTime":14.47,"endTime":18.01,"body":"Now, how do you capture the"},{"startTime":14.47,"endTime":18.01,"body":"attention of your dream customers?"},{"startTime":18.4,"endTime":22.56,"body":"When they're on Google, searching"},{"startTime":18.4,"endTime":22.56,"body":"for someone to help them,"},{"startTime":23.1,"endTime":25.239,"body":"you know, that you would"},{"startTime":23.1,"endTime":25.239,"body":"be the perfect fit,"},{"startTime":25.42,"endTime":30.04,"body":"but how do you even get your foot in"},{"startTime":25.42,"endTime":30.04,"body":"that SEO door? In today's episode,"},{"startTime":30.13,"endTime":34.96,"body":"we're going to learn eight easy"},{"startTime":30.13,"endTime":34.96,"body":"steps you can take to improve your"},{"startTime":35.2,"endTime":36.96,"body":"SEO. Now full disclosure,"},{"startTime":37.659,"endTime":40.27,"body":"SEO is a long term process,"},{"startTime":41.09,"endTime":45.55,"body":"but you can optimize your website to"},{"startTime":41.09,"endTime":45.55,"body":"not only perform better on Google,"},{"startTime":46.09,"endTime":50.55,"body":"but to capture the attention of those"},{"startTime":46.09,"endTime":50.55,"body":"who are searching for answers on Google"},{"startTime":51.01,"endTime":54.67,"body":"and really it's all about"},{"startTime":51.01,"endTime":54.67,"body":"those potential customers."},{"startTime":55.73,"endTime":59.38,"body":"You're listening to the captain"},{"startTime":55.73,"endTime":59.38,"body":"coder podcast each week."},{"startTime":59.54,"endTime":63.18,"body":"I take you through actionable strategies"},{"startTime":59.54,"endTime":63.18,"body":"that can help you grow your online"},{"startTime":63.46,"endTime":67.62,"body":"business. I'm your host, Mauricea"},{"startTime":63.46,"endTime":67.62,"body":"vans, skyr, AKA captain coder."},{"startTime":69.2,"endTime":72.02,"body":"Now, before we dive into"},{"startTime":69.2,"endTime":72.02,"body":"how to improve your SEO,"},{"startTime":72.459,"endTime":76.29,"body":"I wanna take just a minute and"},{"startTime":72.459,"endTime":76.29,"body":"remind you why this is important."},{"startTime":77.09,"endTime":78.33,"body":"Now you might be thinking, but Hey,"},{"startTime":78.81,"endTime":82.61,"body":"I really don't get any clients"},{"startTime":78.81,"endTime":82.61,"body":"from my website. Well, yes,"},{"startTime":83.15,"endTime":86.29,"body":"you might be getting the majority of"},{"startTime":83.15,"endTime":86.29,"body":"your clients from social media now,"},{"startTime":87.03,"endTime":89.01,"body":"but SEO is king."},{"startTime":89.87,"endTime":94.52,"body":"You can publish content on your website"},{"startTime":89.87,"endTime":94.52,"body":"and have it still working for you"},{"startTime":94.85,"endTime":98.28,"body":"years down the road,"},{"startTime":94.85,"endTime":98.28,"body":"if you do it correctly."},{"startTime":98.9,"endTime":101.12,"body":"And remember what I said"},{"startTime":98.9,"endTime":101.12,"body":"at the top of the episode,"},{"startTime":101.709,"endTime":106.28,"body":"your ideal customer is the hottest"},{"startTime":101.709,"endTime":106.28,"body":"lead. When they're on Google,"},{"startTime":106.87,"endTime":109.84,"body":"they're actively looking for"},{"startTime":106.87,"endTime":109.84,"body":"an answer to their problem."},{"startTime":110.43,"endTime":113.39,"body":"This is exactly where you"},{"startTime":110.43,"endTime":113.39,"body":"wanna be found by them."},{"startTime":114.05,"endTime":115.79,"body":"But I promise I'd take just a minute."},{"startTime":116.05,"endTime":120.27,"body":"So let's talk about what you"},{"startTime":116.05,"endTime":120.27,"body":"can do to improve your SEO. Now,"},{"startTime":121.29,"endTime":122.55,"body":"now the number one thing,"},{"startTime":122.81,"endTime":125.31,"body":"the first thing that I would tell you"},{"startTime":122.81,"endTime":125.31,"body":"before you do any of the rest of this,"},{"startTime":125.97,"endTime":129.87,"body":"go sign up for a Google"},{"startTime":125.97,"endTime":129.87,"body":"search console account."},{"startTime":130.68,"endTime":135.5,"body":"Google search console is a free"},{"startTime":130.68,"endTime":135.5,"body":"service that they provide to help"},{"startTime":135.501,"endTime":140.46,"body":"you make sure that the information"},{"startTime":135.501,"endTime":140.46,"body":"Google has for your website"},{"startTime":141.12,"endTime":143.02,"body":"is accurate. Now,"},{"startTime":143.021,"endTime":147.3,"body":"if you have never taken five"},{"startTime":143.021,"endTime":147.3,"body":"minutes to submit your website,"},{"startTime":147.52,"endTime":149.45,"body":"to Google through Google search console,"},{"startTime":150.16,"endTime":153.21,"body":"it's possible that what the"},{"startTime":150.16,"endTime":153.21,"body":"information they have is out of date,"},{"startTime":154.09,"endTime":156.37,"body":"isn't accurate, or if"},{"startTime":154.09,"endTime":156.37,"body":"your website is newer,"},{"startTime":156.8,"endTime":160.13,"body":"that they don't really have"},{"startTime":156.8,"endTime":160.13,"body":"anything for you at all."},{"startTime":160.83,"endTime":162.61,"body":"Now we're gonna talk about a free tool."},{"startTime":162.71,"endTime":167.45,"body":"If you have a WordPress website"},{"startTime":162.71,"endTime":167.45,"body":"to make this really easy to use"},{"startTime":167.54,"endTime":171.68,"body":"later in the show notes, but for"},{"startTime":167.54,"endTime":171.68,"body":"right now, I want you to go stop."},{"startTime":171.681,"endTime":175.08,"body":"What you're doing. Sign up for"},{"startTime":171.681,"endTime":175.08,"body":"a Google search console account."},{"startTime":175.37,"endTime":180.32,"body":"Again is 100% free and take just"},{"startTime":180.36,"endTime":184.76,"body":"a few minutes to poke around and"},{"startTime":180.36,"endTime":184.76,"body":"add your website to your account."},{"startTime":185.38,"endTime":186.76,"body":"Now what you would need to do,"},{"startTime":186.82,"endTime":190.96,"body":"you need to first submit"},{"startTime":186.82,"endTime":190.96,"body":"what's called an XML site map."},{"startTime":191.58,"endTime":192.44,"body":"Now the great thing is,"},{"startTime":192.441,"endTime":196.16,"body":"is the tool we're gonna talk about later"},{"startTime":192.441,"endTime":196.16,"body":"in the episode creates this site map"},{"startTime":196.419,"endTime":200.15,"body":"for you easily. You don't"},{"startTime":196.419,"endTime":200.15,"body":"have to do anything."},{"startTime":200.69,"endTime":204.95,"body":"If you have a Squarespace or a Wix"},{"startTime":200.69,"endTime":204.95,"body":"website or one of those other platform"},{"startTime":204.951,"endTime":208.23,"body":"builders, you're going to"},{"startTime":204.951,"endTime":208.23,"body":"need to Google and find, okay,"},{"startTime":208.28,"endTime":211.87,"body":"where is my XML site map for Squarespace?"},{"startTime":211.871,"endTime":215.95,"body":"Where is my XML site map for Wix?"},{"startTime":211.871,"endTime":215.95,"body":"Honestly, I kind of remember,"},{"startTime":216.44,"endTime":219.98,"body":"but I'm not even gonna look it up because"},{"startTime":216.44,"endTime":219.98,"body":"I don't think that you should be on"},{"startTime":219.981,"endTime":224.1,"body":"those platforms. Wow, I am so bougie,"},{"startTime":224.92,"endTime":227.3,"body":"but here's the thing."},{"startTime":224.92,"endTime":227.3,"body":"It changes all the time."},{"startTime":227.48,"endTime":232.06,"body":"So make sure that you go find"},{"startTime":227.48,"endTime":232.06,"body":"your XNL site map depending on"},{"startTime":232.29,"endTime":236.77,"body":"what platform you use. However,"},{"startTime":232.29,"endTime":236.77,"body":"if you use WordPress stick around,"},{"startTime":236.771,"endTime":238.69,"body":"because towards the end of the episode,"},{"startTime":238.691,"endTime":243.69,"body":"we're gonna dive into a free plugin"},{"startTime":238.691,"endTime":243.69,"body":"that will create this site map for"},{"startTime":243.691,"endTime":248.13,"body":"you easily and keep it more accurate. Now,"},{"startTime":248.131,"endTime":249.49,"body":"the great thing about"},{"startTime":248.131,"endTime":249.49,"body":"Google search console,"},{"startTime":250.59,"endTime":254.6,"body":"not only can you submit your"},{"startTime":250.59,"endTime":254.6,"body":"information to Google directly,"},{"startTime":255.22,"endTime":257.48,"body":"but when it has a site map to crawl,"},{"startTime":257.779,"endTime":262.04,"body":"Google is going to go back"},{"startTime":257.779,"endTime":262.04,"body":"and update that information"},{"startTime":262.839,"endTime":264.76,"body":"a lot more frequently."},{"startTime":265.7,"endTime":269.76,"body":"And if you do a couple of the other things"},{"startTime":265.7,"endTime":269.76,"body":"that we talk about today is going to"},{"startTime":269.761,"endTime":273.31,"body":"be a lot easier for Google"},{"startTime":269.761,"endTime":273.31,"body":"to get that information,"},{"startTime":273.73,"endTime":275.55,"body":"to keep it accurate and up to date."},{"startTime":276.41,"endTime":280.67,"body":"And it really just forms the"},{"startTime":276.41,"endTime":280.67,"body":"bedrock of your foundation. Plus,"},{"startTime":280.89,"endTime":281.723,"body":"the great thing is,"},{"startTime":281.87,"endTime":285.67,"body":"is you can use Google search console"},{"startTime":281.87,"endTime":285.67,"body":"to see what you're being found for what"},{"startTime":285.671,"endTime":288.67,"body":"people are clicking on and"},{"startTime":285.671,"endTime":288.67,"body":"what people are reacting to."},{"startTime":288.81,"endTime":292.86,"body":"So it can help inform your"},{"startTime":288.81,"endTime":292.86,"body":"fir future content strategies."},{"startTime":293.76,"endTime":296.46,"body":"We can get a hundred percent of the"},{"startTime":293.76,"endTime":296.46,"body":"weeds with Google search console,"},{"startTime":297.16,"endTime":301.86,"body":"but I'm just gonna circle back and"},{"startTime":297.16,"endTime":301.86,"body":"tell you to go get your account and add"},{"startTime":302.05,"endTime":304.339,"body":"your website URL to it."},{"startTime":304.52,"endTime":308.81,"body":"That's all you need to do right"},{"startTime":304.52,"endTime":308.81,"body":"now is get the account and then"},{"startTime":309.39,"endTime":314.25,"body":"add your XML site map"},{"startTime":309.39,"endTime":314.25,"body":"to it. Now, number two,"},{"startTime":315.029,"endTime":319.81,"body":"you want to encourage"},{"startTime":315.029,"endTime":319.81,"body":"people to actually click on"},{"startTime":319.811,"endTime":324.33,"body":"your search result when they're on Google"},{"startTime":319.811,"endTime":324.33,"body":"and you do this by using what's called"},{"startTime":324.88,"endTime":329.64,"body":"MEIT and descriptions now to"},{"startTime":324.88,"endTime":329.64,"body":"encourage people to actually"},{"startTime":329.641,"endTime":332.6,"body":"click. I want you to think for just"},{"startTime":329.641,"endTime":332.6,"body":"a second, or if you're at a computer,"},{"startTime":333.02,"endTime":334.8,"body":"if you don't happen to be walking the dog,"},{"startTime":334.801,"endTime":338.92,"body":"or if you wanna pull out your phone"},{"startTime":334.801,"endTime":338.92,"body":"and do a really quick Google search,"},{"startTime":339.5,"endTime":344.279,"body":"you'll see the first line of"},{"startTime":339.5,"endTime":344.279,"body":"a search result has titles."},{"startTime":344.85,"endTime":346.71,"body":"Those are called meta titles."},{"startTime":346.97,"endTime":350.07,"body":"And that's what somebody"},{"startTime":346.97,"endTime":350.07,"body":"knows that page is about."},{"startTime":350.071,"endTime":353.19,"body":"Whether it's a title of an"},{"startTime":350.071,"endTime":353.19,"body":"article, the title of a page,"},{"startTime":353.61,"endTime":356.63,"body":"but it gives you just"},{"startTime":353.61,"endTime":356.63,"body":"a generic idea. Okay?"},{"startTime":356.82,"endTime":360.72,"body":"This is what this search"},{"startTime":356.82,"endTime":360.72,"body":"result is about. Now,"},{"startTime":360.85,"endTime":364.4,"body":"below that you have, what's"},{"startTime":360.85,"endTime":364.4,"body":"called a meta description."},{"startTime":365.02,"endTime":366.88,"body":"And with those meta descriptions,"},{"startTime":367.339,"endTime":372.16,"body":"you want to give people just a little"},{"startTime":367.339,"endTime":372.16,"body":"bit about the page and a reason"},{"startTime":372.62,"endTime":373.453,"body":"to click."},{"startTime":373.779,"endTime":378.27,"body":"You may not even notice when you're"},{"startTime":373.779,"endTime":378.27,"body":"doing your own Google searches"},{"startTime":378.54,"endTime":383.23,"body":"that you're reading these really quickly"},{"startTime":378.54,"endTime":383.23,"body":"and making a key decision whether"},{"startTime":383.33,"endTime":388.19,"body":"or not to click based on that"},{"startTime":383.33,"endTime":388.19,"body":"description. I bet you will."},{"startTime":388.191,"endTime":391.63,"body":"However, realize that"},{"startTime":388.191,"endTime":391.63,"body":"you're doing that now."},{"startTime":392.45,"endTime":394.22,"body":"Now a really quick,"},{"startTime":395.17,"endTime":399.94,"body":"easy way to encourage more clicks."},{"startTime":395.17,"endTime":399.94,"body":"So improve. What's called your CTR."},{"startTime":400.14,"endTime":404.9,"body":"Your click through rate from Google"},{"startTime":400.14,"endTime":404.9,"body":"is to improve your meta titles"},{"startTime":405.2,"endTime":408.42,"body":"and your meta descriptions."},{"startTime":405.2,"endTime":408.42,"body":"Now, with each of these titles,"},{"startTime":408.421,"endTime":413.17,"body":"you need to go above and"},{"startTime":408.421,"endTime":413.17,"body":"beyond the generic home pipe,"},{"startTime":413.64,"endTime":414.61,"body":"your business name,"},{"startTime":415.35,"endTime":420.089,"body":"or about dash your business"},{"startTime":415.35,"endTime":420.089,"body":"name that tells nobody"},{"startTime":420.92,"endTime":423.81,"body":"nothing. I know that was a double"},{"startTime":420.92,"endTime":423.81,"body":"negative. I'm not going back."},{"startTime":424.44,"endTime":429.37,"body":"When you think about what people are"},{"startTime":424.44,"endTime":429.37,"body":"looking for when they get somewhere and"},{"startTime":429.371,"endTime":433.76,"body":"what you want them to discover"},{"startTime":429.371,"endTime":433.76,"body":"that answer with on your website,"},{"startTime":434.43,"endTime":437.96,"body":"that should be your meta"},{"startTime":434.43,"endTime":437.96,"body":"title, my own meta titles."},{"startTime":437.961,"endTime":441.48,"body":"And I'm completely rewriting my website"},{"startTime":437.961,"endTime":441.48,"body":"right now. So it's not a great example,"},{"startTime":442.06,"endTime":446.44,"body":"but I talk now about how I"},{"startTime":442.06,"endTime":446.44,"body":"build custom WordPress websites,"},{"startTime":446.67,"endTime":450.79,"body":"because I thought that's what I"},{"startTime":446.67,"endTime":450.79,"body":"wanted people discover me for."},{"startTime":451.34,"endTime":453.99,"body":"However, I'm changing"},{"startTime":451.34,"endTime":453.99,"body":"up my business a bit."},{"startTime":454.29,"endTime":458.75,"body":"But when you think about what people are"},{"startTime":454.29,"endTime":458.75,"body":"looking for your services that are an"},{"startTime":458.751,"endTime":460.27,"body":"answer to their problems,"},{"startTime":460.69,"endTime":465.59,"body":"you have to think about why"},{"startTime":460.69,"endTime":465.59,"body":"they would click on your website"},{"startTime":465.89,"endTime":467.59,"body":"versus one of your competitors."},{"startTime":468.72,"endTime":471.26,"body":"So give them something"},{"startTime":468.72,"endTime":471.26,"body":"within that meta title,"},{"startTime":471.84,"endTime":474.42,"body":"to explain that you"},{"startTime":471.84,"endTime":474.42,"body":"understand their problem,"},{"startTime":475.17,"endTime":479.06,"body":"that you have a solution to that"},{"startTime":475.17,"endTime":479.06,"body":"problem, that you have a service."},{"startTime":479.061,"endTime":483.14,"body":"That's a solution to that problem."},{"startTime":479.061,"endTime":483.14,"body":"Something that tells them, Hey,"},{"startTime":483.58,"endTime":487.25,"body":"I see you and I understand you. And"},{"startTime":483.58,"endTime":487.25,"body":"then, then the meta description,"},{"startTime":487.27,"endTime":490.93,"body":"you need to have it be a"},{"startTime":487.27,"endTime":490.93,"body":"very quick, easy to read."},{"startTime":490.931,"endTime":494.61,"body":"You only have like 160"},{"startTime":490.931,"endTime":494.61,"body":"characters of meta descriptions."},{"startTime":494.95,"endTime":499.49,"body":"So you have next to no space, but you"},{"startTime":494.95,"endTime":499.49,"body":"have to have this be a really quick,"},{"startTime":500.2,"endTime":505.01,"body":"easy explanation of what's what they"},{"startTime":500.2,"endTime":505.01,"body":"can discover on the page and then give"},{"startTime":505.08,"endTime":508.64,"body":"them a call to action. Tell"},{"startTime":505.08,"endTime":508.64,"body":"them to come, find out more,"},{"startTime":508.95,"endTime":511.4,"body":"tell them to contact you, do something."},{"startTime":511.401,"endTime":515.84,"body":"To encourage them to click and"},{"startTime":511.401,"endTime":515.84,"body":"discover what you have to offer."},{"startTime":516.34,"endTime":520.559,"body":"You'll be amazed at how easy"},{"startTime":516.34,"endTime":520.559,"body":"it is once you get in the"},{"startTime":521.309,"endTime":525.11,"body":"vein of writing these to"},{"startTime":521.309,"endTime":525.11,"body":"write a whole bunch of them."},{"startTime":525.53,"endTime":528.51,"body":"Now I know that WICS and Squarespace."},{"startTime":528.82,"endTime":532.91,"body":"They do have built in tools to write"},{"startTime":528.82,"endTime":532.91,"body":"your meta titles and descriptions."},{"startTime":533.22,"endTime":537.36,"body":"They both call it something slightly"},{"startTime":533.22,"endTime":537.36,"body":"different. I wanna say on Wix,"},{"startTime":537.39,"endTime":539.08,"body":"it's in your SEO tools,"},{"startTime":539.4,"endTime":543.4,"body":"I think same kind of thing for"},{"startTime":539.4,"endTime":543.4,"body":"Squarespace and then award press again,"},{"startTime":543.79,"endTime":546.16,"body":"stay tuned to the end of the episode,"},{"startTime":546.4,"endTime":550.52,"body":"cuz I have a tool that'll make"},{"startTime":546.4,"endTime":550.52,"body":"this really simple for you as well."},{"startTime":551.309,"endTime":552.142,"body":"Okay?"},{"startTime":552.26,"endTime":556.95,"body":"Now that you have a Google search console"},{"startTime":552.26,"endTime":556.95,"body":"account and you started writing your"},{"startTime":557.15,"endTime":560.63,"body":"meta titles and descriptions, maybe"},{"startTime":557.15,"endTime":560.63,"body":"they're not in your website yet,"},{"startTime":561.01,"endTime":562.51,"body":"but you've started writing them."},{"startTime":563.05,"endTime":567.63,"body":"Now I want you to think about how"},{"startTime":563.05,"endTime":567.63,"body":"you can link all your pages together."},{"startTime":568.41,"endTime":568.631,"body":"Now,"},{"startTime":568.631,"endTime":573.62,"body":"what I mean is actually having"},{"startTime":568.631,"endTime":573.62,"body":"internal links throughout your website,"},{"startTime":573.8,"endTime":577.059,"body":"not just in your navigation,"},{"startTime":573.8,"endTime":577.059,"body":"not just in buttons,"},{"startTime":577.52,"endTime":582.42,"body":"but in text contextual"},{"startTime":577.52,"endTime":582.42,"body":"text links where you can"},{"startTime":582.61,"endTime":587.059,"body":"pass SEO juice, which is a terrible term,"},{"startTime":582.61,"endTime":587.059,"body":"but I don't know what else to call it,"},{"startTime":587.86,"endTime":589.54,"body":"um, around your website."},{"startTime":589.92,"endTime":594.65,"body":"So you're going to have certain pages"},{"startTime":589.92,"endTime":594.65,"body":"on your website that get the most"},{"startTime":594.651,"endTime":599.25,"body":"search results that get the"},{"startTime":594.651,"endTime":599.25,"body":"most authority from Google"},{"startTime":599.75,"endTime":604.69,"body":"and a really quick and easy"},{"startTime":599.75,"endTime":604.69,"body":"way to pass around that SEO"},{"startTime":604.691,"endTime":609.48,"body":"authority is by linking those"},{"startTime":604.691,"endTime":609.48,"body":"high value pages to other pages"},{"startTime":609.481,"endTime":611.24,"body":"that need a boost in your website."},{"startTime":612.26,"endTime":616.12,"body":"But then you can also link"},{"startTime":612.26,"endTime":616.12,"body":"blog articles for instance,"},{"startTime":616.121,"endTime":621.04,"body":"that you've written back to your main"},{"startTime":616.121,"endTime":621.04,"body":"pages and give them a little bit of a"},{"startTime":621.041,"endTime":621.7,"body":"boost."},{"startTime":621.7,"endTime":626.32,"body":"You have to think about how someone"},{"startTime":621.7,"endTime":626.32,"body":"would be actually navigating"},{"startTime":626.51,"endTime":630.99,"body":"through your website. The nice"},{"startTime":626.51,"endTime":630.99,"body":"thing about internal links is yes,"},{"startTime":630.991,"endTime":635.79,"body":"they can provide you SEO value, but"},{"startTime":630.991,"endTime":635.79,"body":"it's a lot more about user experience."},{"startTime":636.57,"endTime":641.47,"body":"If you're writing a nice blog article"},{"startTime":636.57,"endTime":641.47,"body":"about something that has anything to do"},{"startTime":641.471,"endTime":643.47,"body":"with say your main service offering,"},{"startTime":643.679,"endTime":648.5,"body":"there is no reason for you to not"},{"startTime":643.679,"endTime":648.5,"body":"link to your main service offering"},{"startTime":648.53,"endTime":652.46,"body":"page within that blog article, same thing."},{"startTime":652.48,"endTime":656.58,"body":"If you have a high value post"},{"startTime":652.48,"endTime":656.58,"body":"that gets a ton of traffic,"},{"startTime":657.28,"endTime":661.94,"body":"you might want to link to it from"},{"startTime":657.28,"endTime":661.94,"body":"somewhere on your services page"},{"startTime":662.36,"endTime":664.929,"body":"and encourage people to go back,"},{"startTime":664.95,"endTime":668.05,"body":"to look at it and then"},{"startTime":664.95,"endTime":668.05,"body":"link from smaller pages,"},{"startTime":668.051,"endTime":672.69,"body":"smaller blog posts within"},{"startTime":668.051,"endTime":672.69,"body":"that high traffic blog post."},{"startTime":673.23,"endTime":677.85,"body":"Now you can use Google search console to"},{"startTime":673.23,"endTime":677.85,"body":"kind of help you find these pages that"},{"startTime":677.851,"endTime":681.809,"body":"are getting the most traffic or"},{"startTime":677.851,"endTime":681.809,"body":"your Google analytics account."},{"startTime":682.39,"endTime":687.12,"body":"Now you should have some kind"},{"startTime":682.39,"endTime":687.12,"body":"of analytics on your website to"},{"startTime":687.121,"endTime":690.08,"body":"show you which pages get the most traffic."},{"startTime":690.7,"endTime":692.24,"body":"So keep that in mind that these,"},{"startTime":692.241,"endTime":695.96,"body":"some of these decisions you"},{"startTime":692.241,"endTime":695.96,"body":"have to make based on data,"},{"startTime":696.98,"endTime":699.6,"body":"but even if you have no data,"},{"startTime":700.24,"endTime":704.39,"body":"I want you to comb through"},{"startTime":700.24,"endTime":704.39,"body":"your website, read the copy,"},{"startTime":705.02,"endTime":709.63,"body":"look at places where you know that it"},{"startTime":705.02,"endTime":709.63,"body":"would help be beneficial for someone to go"},{"startTime":709.65,"endTime":714.04,"body":"to another page, another service,"},{"startTime":709.65,"endTime":714.04,"body":"a blog post and say, okay,"},{"startTime":714.1,"endTime":719.04,"body":"do I really wanna take them"},{"startTime":714.1,"endTime":719.04,"body":"from this spot to that resource?"},{"startTime":720.02,"endTime":723.8,"body":"And then the number one"},{"startTime":720.02,"endTime":723.8,"body":"thing here is to never,"},{"startTime":724.73,"endTime":727.2,"body":"never add the blog text or sorry, the,"},{"startTime":727.679,"endTime":732.27,"body":"the link text that is click"},{"startTime":727.679,"endTime":732.27,"body":"here and link that that says"},{"startTime":732.46,"endTime":736.63,"body":"nothing. Not only is that a"},{"startTime":732.46,"endTime":736.63,"body":"big accessibility? No, no,"},{"startTime":736.78,"endTime":740.47,"body":"because the links get read by"},{"startTime":736.78,"endTime":740.47,"body":"screen readers and other resources."},{"startTime":741.29,"endTime":743.23,"body":"It is also an SEO. No, no,"},{"startTime":743.34,"endTime":747.03,"body":"because it tells Google zero zip NA"},{"startTime":748.26,"endTime":748.74,"body":"nine,"},{"startTime":748.74,"endTime":753.42,"body":"nothing about what they can"},{"startTime":748.74,"endTime":753.42,"body":"expect on that next page."},{"startTime":754.08,"endTime":759.059,"body":"So instead when you're linking two pages"},{"startTime":754.08,"endTime":759.059,"body":"within your website and you're adding"},{"startTime":759.11,"endTime":762.7,"body":"links, contextual text"},{"startTime":759.11,"endTime":762.7,"body":"internal links to your website,"},{"startTime":763.37,"endTime":768.179,"body":"make sure that you're highlighting"},{"startTime":763.37,"endTime":768.179,"body":"text and linking text that"},{"startTime":768.4,"endTime":771.809,"body":"says exactly what they can"},{"startTime":768.4,"endTime":771.809,"body":"expect. So on my website,"},{"startTime":772.17,"endTime":776.57,"body":"I might link text that says something"},{"startTime":772.17,"endTime":776.57,"body":"like custom WordPress websites and link"},{"startTime":776.571,"endTime":778.65,"body":"people to my WordPress website page."},{"startTime":779.53,"endTime":783.89,"body":"I might link something like how to improve"},{"startTime":779.53,"endTime":783.89,"body":"your SEO and link them to this very"},{"startTime":784.28,"endTime":786.49,"body":"blog article and podcast episode."},{"startTime":787.37,"endTime":791.72,"body":"I might have a place in my"},{"startTime":787.37,"endTime":791.72,"body":"website that I talk about,"},{"startTime":792.6,"endTime":796.4,"body":"um, building value and connecting"},{"startTime":792.6,"endTime":796.4,"body":"with your ideal customer."},{"startTime":796.74,"endTime":798.44,"body":"And I wanna link, you know,"},{"startTime":799.17,"endTime":803.96,"body":"connecting with your ideal customer"},{"startTime":799.17,"endTime":803.96,"body":"maybe to episode four that we did last"},{"startTime":803.961,"endTime":807.27,"body":"week. So think about what you're"},{"startTime":803.961,"endTime":807.27,"body":"actually linking that text."},{"startTime":807.41,"endTime":812.23,"body":"It should say something about"},{"startTime":807.41,"endTime":812.23,"body":"what they can expect if they click"},{"startTime":812.5,"endTime":816.55,"body":"that text, just know that you"},{"startTime":812.5,"endTime":816.55,"body":"almost never wanna use the text."},{"startTime":817.0,"endTime":820.99,"body":"Learn here, learn more, click"},{"startTime":817.0,"endTime":820.99,"body":"here, anything like that."},{"startTime":821.55,"endTime":825.22,"body":"Now your buttons might be like learn more,"},{"startTime":825.39,"endTime":827.26,"body":"which are still my least"},{"startTime":825.39,"endTime":827.26,"body":"favorite buttons ever,"},{"startTime":827.72,"endTime":832.54,"body":"but especially contextual"},{"startTime":827.72,"endTime":832.54,"body":"text links where you wanna"},{"startTime":832.541,"endTime":836.42,"body":"make sure that you're very descriptive"},{"startTime":832.541,"endTime":836.42,"body":"of what they're going to get if they"},{"startTime":836.429,"endTime":841.02,"body":"click. Woo. Okay. That was,"},{"startTime":836.429,"endTime":841.02,"body":"that was a little bit technical."},{"startTime":841.46,"endTime":845.13,"body":"I'm gonna get a little bit more"},{"startTime":841.46,"endTime":845.13,"body":"technical and I'm I'm, I'm really sorry."},{"startTime":845.39,"endTime":847.09,"body":"That's just how SEO does."},{"startTime":847.09,"endTime":851.45,"body":"So let's just take a quick breath and"},{"startTime":847.09,"endTime":851.45,"body":"that's not because I have asthma and I"},{"startTime":851.451,"endTime":855.09,"body":"needed to, to do that. So"},{"startTime":851.451,"endTime":855.09,"body":"let's talk number four."},{"startTime":855.75,"endTime":860.57,"body":"Now you wanna use key phrases and"},{"startTime":855.75,"endTime":860.57,"body":"key words that you want to target in"},{"startTime":860.72,"endTime":861.84,"body":"your headlines."},{"startTime":862.34,"endTime":867.08,"body":"Now I can get really in the weeds and"},{"startTime":862.34,"endTime":867.08,"body":"talk to about your headline sizes and"},{"startTime":867.13,"endTime":870.68,"body":"everything and the formatting and"},{"startTime":867.13,"endTime":870.68,"body":"everything that goes into this."},{"startTime":870.7,"endTime":875.28,"body":"It is not a simple process"},{"startTime":870.7,"endTime":875.28,"body":"until you can see it visually."},{"startTime":875.281,"endTime":876.8,"body":"And then it's like, oh"},{"startTime":875.281,"endTime":876.8,"body":"yeah, that's super simple."},{"startTime":877.7,"endTime":881.67,"body":"But the first thing I want you to make"},{"startTime":877.7,"endTime":881.67,"body":"sure that you do whenever you're using a"},{"startTime":881.87,"endTime":883.19,"body":"headline throughout your website,"},{"startTime":884.02,"endTime":887.99,"body":"make sure that you have a"},{"startTime":884.02,"endTime":887.99,"body":"relevant keyword or key phrase"},{"startTime":888.65,"endTime":892.52,"body":"worked into that headline."},{"startTime":888.65,"endTime":892.52,"body":"Now here's why one,"},{"startTime":893.19,"endTime":898.04,"body":"obviously Google gives more"},{"startTime":893.19,"endTime":898.04,"body":"authority to the value of those"},{"startTime":898.52,"endTime":901.36,"body":"keywords when they're on headlines,"},{"startTime":898.52,"endTime":901.36,"body":"because it looks at it and says, Hey,"},{"startTime":901.87,"endTime":906.64,"body":"this is super important. This is"},{"startTime":901.87,"endTime":906.64,"body":"like a main thing that they do."},{"startTime":907.3,"endTime":911.87,"body":"Wow. I really enjoy this. This is"},{"startTime":907.3,"endTime":911.87,"body":"something that's really valuable."},{"startTime":912.57,"endTime":916.83,"body":"So that's what Google says, but it's"},{"startTime":912.57,"endTime":916.83,"body":"also really important to your customers."},{"startTime":917.37,"endTime":919.71,"body":"Now we talked last week in episode five,"},{"startTime":919.92,"endTime":923.07,"body":"which I'll link in today's show"},{"startTime":919.92,"endTime":923.07,"body":"notes in case you need to get there."},{"startTime":923.69,"endTime":928.43,"body":"We talked about using your"},{"startTime":923.69,"endTime":928.43,"body":"ideal customers language to"},{"startTime":928.62,"endTime":931.86,"body":"get their attention and to"},{"startTime":928.62,"endTime":931.86,"body":"keep their attention. Now,"},{"startTime":932.28,"endTime":937.1,"body":"we also talked about how their language"},{"startTime":932.28,"endTime":937.1,"body":"and how they describe things is what"},{"startTime":937.101,"endTime":941.14,"body":"they're actually searching for."},{"startTime":937.101,"endTime":941.14,"body":"So your ideal customer's lingo,"},{"startTime":941.64,"endTime":942.9,"body":"not your technical jargon."},{"startTime":943.27,"endTime":947.97,"body":"Those should be your target key phrases"},{"startTime":943.27,"endTime":947.97,"body":"and keywords and key words that you're"},{"startTime":947.971,"endTime":950.49,"body":"trying to get traffic for. Anyway."},{"startTime":951.03,"endTime":954.21,"body":"So when you're using their"},{"startTime":951.03,"endTime":954.21,"body":"terminology, their language,"},{"startTime":954.39,"endTime":958.81,"body":"how they talk about their problems in"},{"startTime":954.39,"endTime":958.81,"body":"their, in your headlines and it's big,"},{"startTime":959.0,"endTime":959.43,"body":"bold,"},{"startTime":959.43,"endTime":964.09,"body":"and really easy for them to see that"},{"startTime":959.43,"endTime":964.09,"body":"is an incredibly important part of the"},{"startTime":964.091,"endTime":967.56,"body":"process that makes it possible for them."},{"startTime":968.07,"endTime":972.12,"body":"That makes it possible for your"},{"startTime":968.07,"endTime":972.12,"body":"customer to see that you can help them."},{"startTime":972.71,"endTime":977.0,"body":"It's really easy and eye"},{"startTime":972.71,"endTime":977.0,"body":"opening and it helps to"},{"startTime":977.19,"endTime":979.52,"body":"reiterate that you can"},{"startTime":977.19,"endTime":979.52,"body":"solve their problem."},{"startTime":980.06,"endTime":985.03,"body":"It also allows people to scan the"},{"startTime":980.06,"endTime":985.03,"body":"page and find what they need by"},{"startTime":985.15,"endTime":989.23,"body":"skimming without having to read"},{"startTime":985.15,"endTime":989.23,"body":"every single word on the page."},{"startTime":990.39,"endTime":993.31,"body":"Because, um, honestly, no one, no"},{"startTime":990.39,"endTime":993.31,"body":"one's gonna read every single line,"},{"startTime":993.83,"endTime":996.99,"body":"a copy that you write ever,"},{"startTime":993.83,"endTime":996.99,"body":"which is really hard for me,"},{"startTime":997.09,"endTime":1001.03,"body":"who really likes verbose"},{"startTime":997.09,"endTime":1001.03,"body":"writing to come to terms with."},{"startTime":1001.29,"endTime":1003.98,"body":"So now we have our Google search console."},{"startTime":1004.72,"endTime":1006.86,"body":"We are encouraging clicks from Google,"},{"startTime":1006.93,"endTime":1011.22,"body":"with meta titles and descriptions where"},{"startTime":1006.93,"endTime":1011.22,"body":"it started internal linking and we're"},{"startTime":1011.221,"endTime":1016.22,"body":"using our key phrases and key and"},{"startTime":1011.221,"endTime":1016.22,"body":"headlines. So what's next? Well,"},{"startTime":1016.221,"endTime":1021.18,"body":"number five, we wanna optimize"},{"startTime":1016.221,"endTime":1021.18,"body":"our images for search. Now,"},{"startTime":1021.25,"endTime":1023.49,"body":"when I talk about optimizing"},{"startTime":1021.25,"endTime":1023.49,"body":"our images for search,"},{"startTime":1023.68,"endTime":1026.69,"body":"some of this is before"},{"startTime":1023.68,"endTime":1026.69,"body":"you even upload the image,"},{"startTime":1027.71,"endTime":1032.13,"body":"but you can still get value out of"},{"startTime":1027.71,"endTime":1032.13,"body":"this by using what's called an alt"},{"startTime":1032.73,"endTime":1034.21,"body":"tag. Now for me,"},{"startTime":1034.72,"endTime":1039.56,"body":"this is almost as important for SEO"},{"startTime":1034.72,"endTime":1039.56,"body":"and for your search value as it is"},{"startTime":1039.82,"endTime":1041.04,"body":"for accessibility."},{"startTime":1041.66,"endTime":1046.64,"body":"So one of the cool things about"},{"startTime":1041.66,"endTime":1046.64,"body":"digital accessibility is that a lot"},{"startTime":1046.74,"endTime":1050.48,"body":"of what we do to make our"},{"startTime":1046.74,"endTime":1050.48,"body":"websites more accessible,"},{"startTime":1051.6,"endTime":1055.68,"body":"actually benefits our SEO. I want you to"},{"startTime":1051.6,"endTime":1055.68,"body":"think about this for just two seconds."},{"startTime":1056.53,"endTime":1061.27,"body":"There is not a human being going through"},{"startTime":1056.53,"endTime":1061.27,"body":"your website that works at Google and"},{"startTime":1061.271,"endTime":1064.35,"body":"deciding how you rate. They use AI."},{"startTime":1064.351,"endTime":1068.79,"body":"They use a robot to look through"},{"startTime":1064.351,"endTime":1068.79,"body":"things and how that robot is scanning."},{"startTime":1068.869,"endTime":1073.52,"body":"Your website is very similar to how"},{"startTime":1068.869,"endTime":1073.52,"body":"someone who has to use a screen reader"},{"startTime":1074.46,"endTime":1075.68,"body":"is going through your website."},{"startTime":1075.9,"endTime":1080.44,"body":"And part of that is the images"},{"startTime":1075.9,"endTime":1080.44,"body":"they can't actually visually"},{"startTime":1080.859,"endTime":1082.64,"body":"see the images and neither can Google."},{"startTime":1083.18,"endTime":1088.07,"body":"So if you don't give them an"},{"startTime":1083.18,"endTime":1088.07,"body":"alternative way to know what's in that"},{"startTime":1088.16,"endTime":1092.31,"body":"image, it provides no value"},{"startTime":1088.16,"endTime":1092.31,"body":"to them. But if you do,"},{"startTime":1093.17,"endTime":1096.39,"body":"it can be a huge boost for your SEO."},{"startTime":1097.17,"endTime":1101.19,"body":"So to make images searchable"},{"startTime":1097.17,"endTime":1101.19,"body":"by Google and accessible,"},{"startTime":1101.191,"endTime":1105.95,"body":"it's a two step process"},{"startTime":1101.191,"endTime":1105.95,"body":"before you ever upload that"},{"startTime":1106.14,"endTime":1110.5,"body":"image to your website, double"},{"startTime":1106.14,"endTime":1110.5,"body":"check what the file name is."},{"startTime":1111.96,"endTime":1116.38,"body":"No one has any clue what, oh 1,"},{"startTime":1116.38,"endTime":1118.5,"body":"3 25 JPEG means,"},{"startTime":1119.28,"endTime":1124.1,"body":"but if you're uploading an image"},{"startTime":1119.28,"endTime":1124.1,"body":"of yourself and you put Jane dash"},{"startTime":1124.82,"endTime":1126.17,"body":"Smith dot Smith JPEG,"},{"startTime":1126.89,"endTime":1130.05,"body":"suddenly we know that that's"},{"startTime":1126.89,"endTime":1130.05,"body":"a picture of Jane Smith."},{"startTime":1130.75,"endTime":1134.13,"body":"Now the important thing to"},{"startTime":1130.75,"endTime":1134.13,"body":"note there is between words."},{"startTime":1134.43,"endTime":1138.69,"body":"You wanna use a dash when"},{"startTime":1134.43,"endTime":1138.69,"body":"you use no dashes and you"},{"startTime":1139.359,"endTime":1141.25,"body":"scrunch all of those words together,"},{"startTime":1142.04,"endTime":1146.76,"body":"there's no way for Google or for"},{"startTime":1142.04,"endTime":1146.76,"body":"somebody using a screen reader to"},{"startTime":1146.8,"endTime":1149.6,"body":"decipher where those words stop."},{"startTime":1150.1,"endTime":1153.44,"body":"And if you've ever done this"},{"startTime":1150.1,"endTime":1153.44,"body":"with your Siri on your iPhone,"},{"startTime":1153.94,"endTime":1157.04,"body":"you know that it will"},{"startTime":1153.94,"endTime":1157.04,"body":"just try to make it up so,"},{"startTime":1157.2,"endTime":1161.6,"body":"and make it easier on your"},{"startTime":1157.2,"endTime":1161.6,"body":"customers and on Google and use"},{"startTime":1161.81,"endTime":1165.99,"body":"dashes in between individual"},{"startTime":1161.81,"endTime":1165.99,"body":"words. And then your all tag,"},{"startTime":1166.14,"endTime":1170.67,"body":"your alternative tag should be"},{"startTime":1166.14,"endTime":1170.67,"body":"descriptive of what's in the image."},{"startTime":1171.21,"endTime":1174.99,"body":"So sample all tags for"},{"startTime":1171.21,"endTime":1174.99,"body":"say a headshot might be a"},{"startTime":1175.38,"endTime":1179.35,"body":"Jane Smith headshot on a gray background."},{"startTime":1179.93,"endTime":1183.619,"body":"You just wanna have a very"},{"startTime":1179.93,"endTime":1183.619,"body":"quick, easy description."},{"startTime":1184.16,"endTime":1185.74,"body":"Now here's the thing."},{"startTime":1186.44,"endTime":1190.859,"body":"You can include keywords"},{"startTime":1186.44,"endTime":1190.859,"body":"and key phrases in your"},{"startTime":1190.86,"endTime":1193.859,"body":"alternative tags, if you want to."},{"startTime":1194.4,"endTime":1197.34,"body":"And that can give you a further SEO boost,"},{"startTime":1198.0,"endTime":1201.53,"body":"but you should only do"},{"startTime":1198.0,"endTime":1201.53,"body":"this when it makes sense."},{"startTime":1202.07,"endTime":1206.93,"body":"So there are definitely images on my"},{"startTime":1202.07,"endTime":1206.93,"body":"website that are coded like Marisa vans,"},{"startTime":1207.25,"endTime":1211.49,"body":"skyr web developer, a hundred"},{"startTime":1207.25,"endTime":1211.49,"body":"percent, because that makes sense,"},{"startTime":1212.59,"endTime":1216.73,"body":"but you wanna make sure that you're not"},{"startTime":1212.59,"endTime":1216.73,"body":"getting crazy and keyword stuffing and"},{"startTime":1216.731,"endTime":1221.6,"body":"that the alternative tag is still"},{"startTime":1216.731,"endTime":1221.6,"body":"descriptive of what's in the image."},{"startTime":1222.42,"endTime":1226.52,"body":"Now WordPress makes this super"},{"startTime":1222.42,"endTime":1226.52,"body":"easy. When you upload a picture,"},{"startTime":1226.58,"endTime":1231.52,"body":"it gives you an alternative text"},{"startTime":1226.58,"endTime":1231.52,"body":"box where you can add a description"},{"startTime":1231.521,"endTime":1234.92,"body":"and it even tells you add a description"},{"startTime":1231.521,"endTime":1234.92,"body":"of this picture square space."},{"startTime":1235.119,"endTime":1238.79,"body":"I believe asks you what the,"},{"startTime":1235.119,"endTime":1238.79,"body":"to change the file name."},{"startTime":1238.81,"endTime":1242.15,"body":"That's what they show as the"},{"startTime":1238.81,"endTime":1242.15,"body":"L text. It's very strange."},{"startTime":1242.77,"endTime":1246.67,"body":"And WICS actually gives you a place where"},{"startTime":1242.77,"endTime":1246.67,"body":"it will ask you what's in this image."},{"startTime":1246.98,"endTime":1249.72,"body":"So you have to kind of dig for"},{"startTime":1246.98,"endTime":1249.72,"body":"it on a couple of the platforms,"},{"startTime":1249.721,"endTime":1254.6,"body":"but it is possible to add alt"},{"startTime":1249.721,"endTime":1254.6,"body":"tags to images on most of them."},{"startTime":1254.75,"endTime":1257.56,"body":"Just make sure that before you"},{"startTime":1254.75,"endTime":1257.56,"body":"upload them to your website,"},{"startTime":1257.58,"endTime":1261.359,"body":"you've changed the file name to be"},{"startTime":1257.58,"endTime":1261.359,"body":"something that's actually descriptive."},{"startTime":1263.4,"endTime":1268.19,"body":"Whew. Okay. So we're getting away"},{"startTime":1263.4,"endTime":1268.19,"body":"from the technical a little bit,"},{"startTime":1268.73,"endTime":1272.67,"body":"and we're gonna talk about the thing"},{"startTime":1268.73,"endTime":1272.67,"body":"that nobody, nobody likes to hear."},{"startTime":1273.45,"endTime":1277.55,"body":"One of the best things you can do to"},{"startTime":1273.45,"endTime":1277.55,"body":"improve your SEO is to create unique"},{"startTime":1277.94,"endTime":1282.67,"body":"content consistently. That"},{"startTime":1277.94,"endTime":1282.67,"body":"pretty much means blogging."},{"startTime":1282.77,"endTime":1286.78,"body":"And if you're screaming at the"},{"startTime":1282.77,"endTime":1286.78,"body":"phone, no, I'm really sorry. Look,"},{"startTime":1286.781,"endTime":1289.26,"body":"here's the thing. None of"},{"startTime":1286.781,"endTime":1289.26,"body":"my clients like this answer,"},{"startTime":1289.43,"endTime":1294.42,"body":"which is one reason why I provide"},{"startTime":1289.43,"endTime":1294.42,"body":"done for you blogging SEO,"},{"startTime":1294.421,"endTime":1298.74,"body":"blogging as a service because none"},{"startTime":1294.421,"endTime":1298.74,"body":"of my clients want to do this."},{"startTime":1299.08,"endTime":1303.45,"body":"Nobody likes to write well, I do. I"},{"startTime":1299.08,"endTime":1303.45,"body":"actually really love to write. That's why,"},{"startTime":1303.77,"endTime":1304.59,"body":"that's why I do it."},{"startTime":1304.59,"endTime":1309.45,"body":"But very few of my clients"},{"startTime":1304.59,"endTime":1309.45,"body":"like to write blogs and they"},{"startTime":1309.451,"endTime":1313.05,"body":"don't wanna do the keyword research."},{"startTime":1309.451,"endTime":1313.05,"body":"They don't wanna think about everything,"},{"startTime":1313.18,"endTime":1314.73,"body":"right? But here's the thing."},{"startTime":1315.63,"endTime":1320.49,"body":"It is one of the best ways to get"},{"startTime":1315.63,"endTime":1320.49,"body":"original content onto your website."},{"startTime":1321.16,"endTime":1322.92,"body":"That is Google friendly,"},{"startTime":1323.59,"endTime":1328.4,"body":"that provides answers for unique"},{"startTime":1323.59,"endTime":1328.4,"body":"pieces of your services and"},{"startTime":1328.54,"endTime":1333.359,"body":"allows you to focus on"},{"startTime":1328.54,"endTime":1333.359,"body":"one keyword or key frames."},{"startTime":1333.54,"endTime":1336.16,"body":"That's within the realm"},{"startTime":1333.54,"endTime":1336.16,"body":"of what you're trying to,"},{"startTime":1336.75,"endTime":1341.15,"body":"what you're trying to"},{"startTime":1336.75,"endTime":1341.15,"body":"actually be found for. Now,"},{"startTime":1341.151,"endTime":1341.984,"body":"the other great,"},{"startTime":1342.59,"endTime":1347.27,"body":"valuable thing about blogging"},{"startTime":1342.59,"endTime":1347.27,"body":"is that it also makes"},{"startTime":1347.271,"endTime":1350.31,"body":"Google happy with something"},{"startTime":1347.271,"endTime":1350.31,"body":"called the freshness factor."},{"startTime":1351.01,"endTime":1355.75,"body":"So part of your SEO ranking"},{"startTime":1351.01,"endTime":1355.75,"body":"is how recent content is"},{"startTime":1356.02,"endTime":1360.58,"body":"that is on your website because Google"},{"startTime":1356.02,"endTime":1360.58,"body":"thinks that if your content is more"},{"startTime":1360.581,"endTime":1363.26,"body":"recent, it's going to be more relevant."},{"startTime":1363.68,"endTime":1367.859,"body":"Now that doesn't mean that you're not"},{"startTime":1363.68,"endTime":1367.859,"body":"going to get a blog article as a Google"},{"startTime":1367.86,"endTime":1371.34,"body":"search result. That's five or six"},{"startTime":1367.86,"endTime":1371.34,"body":"years old. If it's still relevant,"},{"startTime":1371.68,"endTime":1376.02,"body":"it will still show that result. But"},{"startTime":1371.68,"endTime":1376.02,"body":"how it looks at your whole website,"},{"startTime":1376.08,"endTime":1379.85,"body":"if you put up a website six years"},{"startTime":1376.08,"endTime":1379.85,"body":"ago and you haven't touched it since,"},{"startTime":1380.07,"endTime":1383.29,"body":"and you've put no content on there,"},{"startTime":1380.07,"endTime":1383.29,"body":"you've not changed anything in six years,"},{"startTime":1383.67,"endTime":1387.01,"body":"Google looks at that as something"},{"startTime":1383.67,"endTime":1387.01,"body":"that's been more or less abandoned."},{"startTime":1387.31,"endTime":1389.25,"body":"And honestly your customer does too."},{"startTime":1389.47,"endTime":1394.29,"body":"If you don't make tweaks and changes"},{"startTime":1389.47,"endTime":1394.29,"body":"and show that you're still around,"},{"startTime":1394.95,"endTime":1397.44,"body":"it kind of makes you look like"},{"startTime":1394.95,"endTime":1397.44,"body":"you've gone out of business."},{"startTime":1398.18,"endTime":1402.76,"body":"So blogging is one of the best ways to"},{"startTime":1398.18,"endTime":1402.76,"body":"get around the freshness factor without"},{"startTime":1402.761,"endTime":1406.64,"body":"the need to like go change your"},{"startTime":1402.761,"endTime":1406.64,"body":"website, copy all the time. Cuz that's,"},{"startTime":1406.859,"endTime":1408.88,"body":"that's just not valuable for anybody."},{"startTime":1409.46,"endTime":1413.55,"body":"So blogging is honestly"},{"startTime":1409.46,"endTime":1413.55,"body":"the best answer for this."},{"startTime":1415.01,"endTime":1418.43,"body":"It is not anybody's favorite answer,"},{"startTime":1418.57,"endTime":1422.39,"body":"but when you create it on a"},{"startTime":1418.57,"endTime":1422.39,"body":"consistent schedule too, and by that,"},{"startTime":1422.47,"endTime":1423.91,"body":"I mean once a month,"},{"startTime":1424.42,"endTime":1429.04,"body":"once a week and publish those"},{"startTime":1424.42,"endTime":1429.04,"body":"articles at the same time,"},{"startTime":1429.27,"endTime":1432.08,"body":"whether you're doing on a"},{"startTime":1429.27,"endTime":1432.08,"body":"monthly or a weekly basis,"},{"startTime":1433.46,"endTime":1437.16,"body":"it makes it a big deal because"},{"startTime":1433.46,"endTime":1437.16,"body":"then Google understands, Hey,"},{"startTime":1438.44,"endTime":1443.24,"body":"I know that Jane releases a blog"},{"startTime":1438.44,"endTime":1443.24,"body":"about every Monday. So on Tuesday,"},{"startTime":1443.73,"endTime":1447.83,"body":"I'm gonna go through and I'm going to"},{"startTime":1443.73,"endTime":1447.83,"body":"look for that new blog and the tool we're"},{"startTime":1447.831,"endTime":1449.47,"body":"gonna talk about here in just a minute,"},{"startTime":1450.26,"endTime":1455.109,"body":"that actually helps tell Google"},{"startTime":1450.26,"endTime":1455.109,"body":"that you have new content as well."},{"startTime":1455.93,"endTime":1460.79,"body":"So blogging is really good"},{"startTime":1455.93,"endTime":1460.79,"body":"for the freshness factor for"},{"startTime":1461.31,"endTime":1464.7,"body":"keyword density and just honestly,"},{"startTime":1464.8,"endTime":1467.3,"body":"to get found for those"},{"startTime":1464.8,"endTime":1467.3,"body":"keywords that you want."},{"startTime":1467.56,"endTime":1469.859,"body":"But it's also good for your customers."},{"startTime":1469.96,"endTime":1473.46,"body":"It allows you to provide consistent value."},{"startTime":1473.92,"endTime":1477.78,"body":"That's not as salesy and"},{"startTime":1473.92,"endTime":1477.78,"body":"bring them into your sphere."},{"startTime":1478.29,"endTime":1480.22,"body":"It's a much colder approach."},{"startTime":1480.68,"endTime":1483.09,"body":"They're not necessarily gonna"},{"startTime":1480.68,"endTime":1483.09,"body":"go straight to your services,"},{"startTime":1483.091,"endTime":1487.49,"body":"but when they do get there,"},{"startTime":1483.091,"endTime":1487.49,"body":"they are on your website."},{"startTime":1487.91,"endTime":1490.81,"body":"And maybe they're gonna start"},{"startTime":1487.91,"endTime":1490.81,"body":"looking around. And plus,"},{"startTime":1490.91,"endTime":1494.77,"body":"if you've done some internal links from"},{"startTime":1490.91,"endTime":1494.77,"body":"your blog articles to your main services"},{"startTime":1494.771,"endTime":1498.93,"body":"page, and maybe have a call to action at"},{"startTime":1494.771,"endTime":1498.93,"body":"the end of a blog article to, you know,"},{"startTime":1499.44,"endTime":1501.56,"body":"I don't know, schedule a discovery call."},{"startTime":1501.78,"endTime":1505.56,"body":"It is a great way to get"},{"startTime":1501.78,"endTime":1505.56,"body":"people into your sales funnel."},{"startTime":1505.99,"endTime":1509.28,"body":"It's also a great way to do lead"},{"startTime":1505.99,"endTime":1509.28,"body":"captures and a bunch of other things."},{"startTime":1509.7,"endTime":1513.6,"body":"So unique content"},{"startTime":1509.7,"endTime":1513.6,"body":"consistently on your website,"},{"startTime":1514.31,"endTime":1519.07,"body":"meaning blogging is one of the best"},{"startTime":1514.31,"endTime":1519.07,"body":"things that you can start today"},{"startTime":1519.65,"endTime":1523.109,"body":"to help improve your SEO. Okay?"},{"startTime":1524.27,"endTime":1526.51,"body":"I maybe should have put"},{"startTime":1524.27,"endTime":1526.51,"body":"this further up in the list,"},{"startTime":1527.73,"endTime":1531.109,"body":"but it's a little technical"},{"startTime":1527.73,"endTime":1531.109,"body":"too. You want to use,"},{"startTime":1531.17,"endTime":1533.83,"body":"what's called an SSL certificate."},{"startTime":1534.33,"endTime":1539.1,"body":"Now most hosting platforms are giving"},{"startTime":1534.33,"endTime":1539.1,"body":"these away as part of your host"},{"startTime":1539.7,"endTime":1542.9,"body":"services, WIC Squarespace."},{"startTime":1539.7,"endTime":1542.9,"body":"But if you host with,"},{"startTime":1543.08,"endTime":1544.54,"body":"if you have a WordPress website,"},{"startTime":1545.17,"endTime":1549.7,"body":"depending on where your host depends on"},{"startTime":1545.17,"endTime":1549.7,"body":"whether or not you have to pay extra for"},{"startTime":1549.701,"endTime":1553.06,"body":"this. Now my favorite"},{"startTime":1549.701,"endTime":1553.06,"body":"web host to P engine,"},{"startTime":1553.07,"endTime":1555.45,"body":"which I will link to"},{"startTime":1553.07,"endTime":1555.45,"body":"in today's show notes,"},{"startTime":1556.48,"endTime":1560.77,"body":"they offer an SSL for free. As"},{"startTime":1556.48,"endTime":1560.77,"body":"part of your hosting package"},{"startTime":1562.69,"endTime":1563.0,"body":"go daddy."},{"startTime":1563.0,"endTime":1567.89,"body":"Some of the others charge anywhere from"},{"startTime":1563.0,"endTime":1567.89,"body":"60 to a hundred dollars a year for you"},{"startTime":1567.891,"endTime":1571.01,"body":"to have this, which there's, there's"},{"startTime":1567.891,"endTime":1571.01,"body":"really no need for them to charge."},{"startTime":1571.011,"endTime":1574.16,"body":"They just, it's just a way"},{"startTime":1571.011,"endTime":1574.16,"body":"for them to make easy money."},{"startTime":1574.9,"endTime":1579.68,"body":"So what an SSL certificate"},{"startTime":1574.9,"endTime":1579.68,"body":"does is it protects your"},{"startTime":1579.681,"endTime":1584.44,"body":"website. It adds a layer of privacy"},{"startTime":1579.681,"endTime":1584.44,"body":"and it adds a layer of security."},{"startTime":1584.82,"endTime":1589.24,"body":"Google started not, I'm trying to"},{"startTime":1584.82,"endTime":1589.24,"body":"think of the best way to put this."},{"startTime":1589.55,"endTime":1593.27,"body":"They didn't like force you to"},{"startTime":1589.55,"endTime":1593.27,"body":"have an SSL a few years ago,"},{"startTime":1593.271,"endTime":1596.75,"body":"but they definitely started"},{"startTime":1593.271,"endTime":1596.75,"body":"recommending it a few years ago."},{"startTime":1597.41,"endTime":1602.39,"body":"Now it plays into your SEO"},{"startTime":1597.41,"endTime":1602.39,"body":"rankings because it tells"},{"startTime":1602.391,"endTime":1607.0,"body":"Google that you care about"},{"startTime":1602.391,"endTime":1607.0,"body":"your customers services and"},{"startTime":1607.63,"endTime":1611.0,"body":"that you're protecting their"},{"startTime":1607.63,"endTime":1611.0,"body":"information, which is a big deal."},{"startTime":1611.001,"endTime":1612.84,"body":"Google wants to protect their customers."},{"startTime":1612.841,"endTime":1616.32,"body":"They don't wanna send people to websites"},{"startTime":1612.841,"endTime":1616.32,"body":"that are places that they're gonna get"},{"startTime":1616.321,"endTime":1619.0,"body":"hacked. They're gonna get"},{"startTime":1616.321,"endTime":1619.0,"body":"their information stolen,"},{"startTime":1619.58,"endTime":1624.39,"body":"So an SSL certificate"},{"startTime":1619.58,"endTime":1624.39,"body":"is key for you to build"},{"startTime":1624.68,"endTime":1627.47,"body":"trust, not only with Google,"},{"startTime":1624.68,"endTime":1627.47,"body":"but your customer. Now,"},{"startTime":1627.471,"endTime":1629.71,"body":"when you look at the top of your browser,"},{"startTime":1630.18,"endTime":1634.39,"body":"whether on a phone or in"},{"startTime":1630.18,"endTime":1634.39,"body":"on a desktop, a laptop,"},{"startTime":1634.93,"endTime":1639.9,"body":"you'll see that little lock icon"},{"startTime":1634.93,"endTime":1639.9,"body":"when that's an got an SSL and it's"},{"startTime":1639.901,"endTime":1640.859,"body":"working correctly,"},{"startTime":1641.16,"endTime":1645.3,"body":"the little lock icon is"},{"startTime":1641.16,"endTime":1645.3,"body":"closed and it's happy,"},{"startTime":1645.92,"endTime":1650.38,"body":"but Google actually has experimented"},{"startTime":1645.92,"endTime":1650.38,"body":"over times with showing people that, Hey,"},{"startTime":1650.381,"endTime":1654.7,"body":"this is not a secure website."},{"startTime":1650.381,"endTime":1654.7,"body":"So that is a trust factor."},{"startTime":1654.81,"endTime":1656.18,"body":"That is not only important for Google,"},{"startTime":1656.44,"endTime":1659.81,"body":"but it's important for your"},{"startTime":1656.44,"endTime":1659.81,"body":"user experience too. Now,"},{"startTime":1659.811,"endTime":1661.85,"body":"if you have questions"},{"startTime":1659.811,"endTime":1661.85,"body":"about SSL certificates,"},{"startTime":1661.851,"endTime":1663.609,"body":"because it is a little bit more technical,"},{"startTime":1664.04,"endTime":1669.01,"body":"feel free to DM me at captain coder on"},{"startTime":1664.04,"endTime":1669.01,"body":"Instagram, I'm happy to chat about it."},{"startTime":1670.16,"endTime":1670.993,"body":"Okay."},{"startTime":1671.07,"endTime":1675.369,"body":"So the last thing that we wanna talk about"},{"startTime":1671.07,"endTime":1675.369,"body":"today and the thing I've been teasing"},{"startTime":1675.37,"endTime":1676.69,"body":"about this entire episode,"},{"startTime":1677.19,"endTime":1681.84,"body":"how to make this all really simple"},{"startTime":1677.19,"endTime":1681.84,"body":"on your WordPress website, use Yoast,"},{"startTime":1682.44,"endTime":1686.0,"body":"SEO, this plugin, which"},{"startTime":1682.44,"endTime":1686.0,"body":"offers a free version,"},{"startTime":1686.71,"endTime":1691.56,"body":"does a lot of the things and"},{"startTime":1686.71,"endTime":1691.56,"body":"makes it so much easier to"},{"startTime":1691.561,"endTime":1694.68,"body":"control your SEO on your"},{"startTime":1691.561,"endTime":1694.68,"body":"website and it's user friendly."},{"startTime":1695.26,"endTime":1698.03,"body":"So even if you do nothing else with Yost,"},{"startTime":1698.49,"endTime":1703.43,"body":"it gives you the ability to set"},{"startTime":1698.49,"endTime":1703.43,"body":"your site map and have that and"},{"startTime":1703.46,"endTime":1707.39,"body":"send it onto the Google search console."},{"startTime":1703.46,"endTime":1707.39,"body":"It creates your site map for you."},{"startTime":1707.39,"endTime":1711.109,"body":"You can even control what"},{"startTime":1707.39,"endTime":1711.109,"body":"pages, what posts, um,"},{"startTime":1711.59,"endTime":1713.869,"body":"anything that you don't"},{"startTime":1711.59,"endTime":1713.869,"body":"wanna show on your site map."},{"startTime":1714.35,"endTime":1716.34,"body":"Yoast gives you that control."},{"startTime":1717.29,"endTime":1721.14,"body":"Then you can use Yoast to add your meta"},{"startTime":1717.29,"endTime":1721.14,"body":"titles and your meta descriptions to"},{"startTime":1721.141,"endTime":1725.98,"body":"every page. And the cool thing about"},{"startTime":1721.141,"endTime":1725.98,"body":"Yoast is that it will show you, Hey,"},{"startTime":1726.09,"endTime":1730.14,"body":"this MEIT is too long. This"},{"startTime":1726.09,"endTime":1730.14,"body":"meta description is too long."},{"startTime":1730.23,"endTime":1734.53,"body":"It'll give you an indication, green"},{"startTime":1730.23,"endTime":1734.53,"body":"or red or orange, kind of an old red,"},{"startTime":1734.531,"endTime":1736.09,"body":"orange color, um,"},{"startTime":1736.091,"endTime":1740.65,"body":"whether or not it fits in with"},{"startTime":1736.091,"endTime":1740.65,"body":"what they recommend and what's"},{"startTime":1741.27,"endTime":1743.73,"body":"SEO standards. So Yost is great,"},{"startTime":1743.82,"endTime":1748.33,"body":"especially for those that are newbies"},{"startTime":1743.82,"endTime":1748.33,"body":"to SEO and they need that little bit of"},{"startTime":1748.331,"endTime":1749.11,"body":"help."},{"startTime":1749.11,"endTime":1754.08,"body":"But if you're writing blog articles"},{"startTime":1749.11,"endTime":1754.08,"body":"and you have a target keyword or"},{"startTime":1754.1,"endTime":1758.0,"body":"key phrase, or even"},{"startTime":1754.1,"endTime":1758.0,"body":"for your website pages,"},{"startTime":1758.54,"endTime":1763.2,"body":"you can plug that into your Yost SEO"},{"startTime":1758.54,"endTime":1763.2,"body":"box and it will help you and give you a"},{"startTime":1763.42,"endTime":1768.08,"body":"frowny face when it's not SEO"},{"startTime":1763.42,"endTime":1768.08,"body":"optimized and a happy face when it is."},{"startTime":1768.54,"endTime":1772.75,"body":"And it'll provide you feedback"},{"startTime":1768.54,"endTime":1772.75,"body":"on what you can do to improve it."},{"startTime":1773.75,"endTime":1778.55,"body":"I actually use my Yost SEO"},{"startTime":1773.75,"endTime":1778.55,"body":"plugin every single time"},{"startTime":1778.67,"endTime":1782.16,"body":"I write a blog article every single"},{"startTime":1778.67,"endTime":1782.16,"body":"time I'm writing copy for my website,"},{"startTime":1782.31,"endTime":1784.04,"body":"because it just helps keep me honest."},{"startTime":1784.46,"endTime":1788.36,"body":"Now there are premium features that you"},{"startTime":1784.46,"endTime":1788.36,"body":"can use if you wanna delve deep into it,"},{"startTime":1788.62,"endTime":1793.48,"body":"but the free version will get you far"},{"startTime":1788.62,"endTime":1793.48,"body":"and you can install that on any WordPress"},{"startTime":1793.71,"endTime":1798.28,"body":"website. Whew. Okay. So that"},{"startTime":1793.71,"endTime":1798.28,"body":"was a longer episode today,"},{"startTime":1798.281,"endTime":1803.19,"body":"but we ain't delved into a"},{"startTime":1798.281,"endTime":1803.19,"body":"lot of things that you can do"},{"startTime":1803.46,"endTime":1807.07,"body":"literally today to go and"},{"startTime":1803.46,"endTime":1807.07,"body":"improve your SEO. Now,"},{"startTime":1807.071,"endTime":1809.35,"body":"obviously it's gonna take you"},{"startTime":1807.071,"endTime":1809.35,"body":"some time to do the blogging."},{"startTime":1809.351,"endTime":1812.95,"body":"It's gonna take you some time to"},{"startTime":1809.351,"endTime":1812.95,"body":"maybe add some internal links,"},{"startTime":1813.21,"endTime":1817.75,"body":"but these are all steps that you"},{"startTime":1813.21,"endTime":1817.75,"body":"can start working on right now"},{"startTime":1818.64,"endTime":1822.62,"body":"to ensure that your website is"},{"startTime":1818.64,"endTime":1822.62,"body":"found by Google. So to recap,"},{"startTime":1822.75,"endTime":1825.66,"body":"those eight steps were"},{"startTime":1822.75,"endTime":1825.66,"body":"using Google search console,"},{"startTime":1827.1,"endTime":1828.3,"body":"encouraging clicks from Google,"},{"startTime":1828.41,"endTime":1832.06,"body":"with meta titles and descriptions that"},{"startTime":1828.41,"endTime":1832.06,"body":"will help improve your click through"},{"startTime":1832.37,"endTime":1836.77,"body":"rate. You wanna add internal page"},{"startTime":1832.37,"endTime":1836.77,"body":"links throughout your website,"},{"startTime":1837.55,"endTime":1840.37,"body":"use key phrases and"},{"startTime":1837.55,"endTime":1840.37,"body":"keywords in your headlines,"},{"startTime":1841.53,"endTime":1844.65,"body":"optimize your images for"},{"startTime":1841.53,"endTime":1844.65,"body":"search and accessibility,"},{"startTime":1845.75,"endTime":1849.17,"body":"create unique content consistently,"},{"startTime":1849.99,"endTime":1854.25,"body":"and then have enforce an SSL certificate."},{"startTime":1849.99,"endTime":1854.25,"body":"If your host doesn't provide that,"},{"startTime":1854.27,"endTime":1858.4,"body":"you might need to do a little bit"},{"startTime":1854.27,"endTime":1858.4,"body":"of digging into that and then use"},{"startTime":1858.93,"endTime":1861.92,"body":"Yoast SEO on your WordPress website."},{"startTime":1862.42,"endTime":1867.24,"body":"So all eight of these things are things"},{"startTime":1862.42,"endTime":1867.24,"body":"that you can go start working on now and"},{"startTime":1867.27,"endTime":1871.88,"body":"help you get and attract the customers"},{"startTime":1867.27,"endTime":1871.88,"body":"that are already on Google that are"},{"startTime":1871.881,"endTime":1875.99,"body":"already looking for that"},{"startTime":1871.881,"endTime":1875.99,"body":"solution and are your dream"},{"startTime":1876.79,"endTime":1880.59,"body":"customer, let them know that you"},{"startTime":1876.79,"endTime":1880.59,"body":"exist, that you're here to help them."},{"startTime":1881.11,"endTime":1884.95,"body":"And SEO is like the number"},{"startTime":1881.11,"endTime":1884.95,"body":"one way to reach them."},{"startTime":1886.6,"endTime":1891.03,"body":"Thank you all for tuning in to our show"},{"startTime":1886.6,"endTime":1891.03,"body":"this week to catch more captain coder,"},{"startTime":1891.25,"endTime":1895.3,"body":"you can subscribe to this podcast"},{"startTime":1891.25,"endTime":1895.3,"body":"on your favorite podcast app. Now,"},{"startTime":1895.301,"endTime":1898.38,"body":"if you have any questions or you wanna"},{"startTime":1895.301,"endTime":1898.38,"body":"learn more about digital marketing and"},{"startTime":1898.381,"endTime":1901.02,"body":"how it can help grow your"},{"startTime":1898.381,"endTime":1901.02,"body":"online business, follow us."},{"startTime":1901.02,"endTime":1901.853,"body":"On."},{"startTime":1906.86,"endTime":1908.1,"body":"Instagram@captaincoderorvisitusonlineatcapcoder.com."},{"startTime":1906.86,"endTime":1908.1,"body":"Can't"},{"startTime":1908.1,"endTime":1909.06,"body":"All again next week."}]}