{"version":"1.0.0","segments":[{"startTime":0.43,"endTime":3.61,"body":"At the time of this recording, I get"},{"startTime":0.43,"endTime":3.61,"body":"the pleasure of speaking this week."},{"startTime":4.269,"endTime":8.25,"body":"All about digital accessibility"},{"startTime":4.269,"endTime":8.25,"body":"at accessibility summer camp,"},{"startTime":8.8,"endTime":12.77,"body":"this free training free completely"},{"startTime":8.8,"endTime":12.77,"body":"free virtual event happening on Friday,"},{"startTime":13.0,"endTime":17.77,"body":"June 17th is sponsored and put on"},{"startTime":13.0,"endTime":17.77,"body":"by WSU tech and it will provide"},{"startTime":17.771,"endTime":22.56,"body":"accessibility training that"},{"startTime":17.771,"endTime":22.56,"body":"empowers attendees to create quality"},{"startTime":22.97,"endTime":25.079,"body":"accessible environments. Now,"},{"startTime":25.08,"endTime":28.84,"body":"while the conference will cover a"},{"startTime":25.08,"endTime":28.84,"body":"variety of accessibility topics,"},{"startTime":29.44,"endTime":33.88,"body":"I personally will be talking about"},{"startTime":29.44,"endTime":33.88,"body":"creating accessible experiences online,"},{"startTime":34.92,"endTime":39.27,"body":"simply put digital accessibility is"},{"startTime":34.92,"endTime":39.27,"body":"crucial to ensure that your content"},{"startTime":39.729,"endTime":43.51,"body":"and your business is"},{"startTime":39.729,"endTime":43.51,"body":"inclusive to everyone. Now,"},{"startTime":43.511,"endTime":45.75,"body":"if you've never heard of"},{"startTime":43.511,"endTime":45.75,"body":"digital accessibility,"},{"startTime":46.25,"endTime":47.71,"body":"or if you've been hearing about it lately,"},{"startTime":47.85,"endTime":50.909,"body":"but you're not really sure what it"},{"startTime":47.85,"endTime":50.909,"body":"means for you and your business,"},{"startTime":51.46,"endTime":54.39,"body":"then let me introduce you"},{"startTime":51.46,"endTime":54.39,"body":"to it. In today's episode,"},{"startTime":55.36,"endTime":58.82,"body":"we're going to discover what"},{"startTime":55.36,"endTime":58.82,"body":"digital accessibility is,"},{"startTime":59.6,"endTime":61.62,"body":"why you should care about"},{"startTime":59.6,"endTime":61.62,"body":"it in your business,"},{"startTime":62.2,"endTime":66.54,"body":"and a few tweaks you can make to your"},{"startTime":62.2,"endTime":66.54,"body":"content. Now to be more accessible,"},{"startTime":68.2,"endTime":71.62,"body":"you're listening to the captain"},{"startTime":68.2,"endTime":71.62,"body":"coder podcast each week."},{"startTime":71.78,"endTime":75.49,"body":"I take you through actionable strategies"},{"startTime":71.78,"endTime":75.49,"body":"that can help you grow your online"},{"startTime":75.81,"endTime":79.97,"body":"business. I'm your host, Marisa"},{"startTime":75.81,"endTime":79.97,"body":"VanSkiver, AKA captain coder."},{"startTime":81.23,"endTime":82.25,"body":"Now, in case you didn't know,"},{"startTime":82.79,"endTime":87.77,"body":"one in four adults in"},{"startTime":82.79,"endTime":87.77,"body":"the us have some sort of"},{"startTime":87.771,"endTime":91.61,"body":"disability. When we talk"},{"startTime":87.771,"endTime":91.61,"body":"about digital accessibility,"},{"startTime":92.0,"endTime":96.52,"body":"what we're really talking"},{"startTime":92.0,"endTime":96.52,"body":"about is ensuring that we've"},{"startTime":96.95,"endTime":98.48,"body":"that everyone can use."},{"startTime":99.23,"endTime":102.92,"body":"It's simply that it's the"},{"startTime":99.23,"endTime":102.92,"body":"ability for all people,"},{"startTime":103.05,"endTime":105.68,"body":"regardless of their abilities"},{"startTime":103.05,"endTime":105.68,"body":"or their disabilities,"},{"startTime":106.06,"endTime":108.88,"body":"to be able to access"},{"startTime":106.06,"endTime":108.88,"body":"virtual or digital content."},{"startTime":109.82,"endTime":111.8,"body":"Now with digital accessibility, yes,"},{"startTime":112.05,"endTime":116.79,"body":"we have to make some changes to the"},{"startTime":112.05,"endTime":116.79,"body":"way that we do things we have to"},{"startTime":117.06,"endTime":120.27,"body":"plan to be accessible. It's really hard,"},{"startTime":120.271,"endTime":124.71,"body":"especially as I have been running quite"},{"startTime":120.271,"endTime":124.71,"body":"a few accessibility audits lately for"},{"startTime":124.711,"endTime":128.43,"body":"clients, it's really hard to"},{"startTime":124.711,"endTime":128.43,"body":"go back and fix certain things."},{"startTime":128.97,"endTime":132.66,"body":"If they weren't thought"},{"startTime":128.97,"endTime":132.66,"body":"about from the get,"},{"startTime":133.06,"endTime":134.9,"body":"go to be accessible."},{"startTime":135.919,"endTime":140.66,"body":"And that's really what digital"},{"startTime":135.919,"endTime":140.66,"body":"accessibility is all about is taking"},{"startTime":140.82,"endTime":143.26,"body":"a step back before we launch something."},{"startTime":143.52,"endTime":146.22,"body":"Before we build something"},{"startTime":143.52,"endTime":146.22,"body":"and ask ourselves,"},{"startTime":147.08,"endTime":152.01,"body":"is this accessible for everybody? Even"},{"startTime":147.08,"endTime":152.01,"body":"if they don't utilize the internet,"},{"startTime":152.44,"endTime":156.97,"body":"like I do one of the big things"},{"startTime":152.44,"endTime":156.97,"body":"with digital accessibility,"},{"startTime":156.971,"endTime":161.85,"body":"one of the things I think we probably"},{"startTime":156.971,"endTime":161.85,"body":"put the most focus on is those who are"},{"startTime":161.889,"endTime":164.29,"body":"visually impaired. We of course,"},{"startTime":164.75,"endTime":168.72,"body":"do not browse the internet the"},{"startTime":164.75,"endTime":168.72,"body":"same way as someone who might use,"},{"startTime":168.721,"endTime":172.76,"body":"what's called a screen reader to"},{"startTime":168.721,"endTime":172.76,"body":"browse the internet, a screen reader,"},{"startTime":172.99,"endTime":177.84,"body":"more or less reads the"},{"startTime":172.99,"endTime":177.84,"body":"internet back to someone who"},{"startTime":177.841,"endTime":182.08,"body":"cannot see it for themselves."},{"startTime":177.841,"endTime":182.08,"body":"My own accessibility journey."},{"startTime":182.59,"endTime":186.28,"body":"When I started to learn digital"},{"startTime":182.59,"endTime":186.28,"body":"accessibility started here as well."},{"startTime":186.7,"endTime":189.24,"body":"So it is very much a place where we start,"},{"startTime":189.7,"endTime":193.88,"body":"but that is not the be all end,"},{"startTime":189.7,"endTime":193.88,"body":"all digital accessibility either."},{"startTime":194.43,"endTime":196.56,"body":"When we talk about making"},{"startTime":194.43,"endTime":196.56,"body":"something accessible,"},{"startTime":196.58,"endTime":200.47,"body":"we talk about making the internet"},{"startTime":196.58,"endTime":200.47,"body":"accessible for somebody who is hard of"},{"startTime":200.471,"endTime":203.95,"body":"hearing, who maybe has"},{"startTime":200.471,"endTime":203.95,"body":"different visual impairments,"},{"startTime":204.54,"endTime":208.03,"body":"like color blindness, where they"},{"startTime":204.54,"endTime":208.03,"body":"can't see things the same way,"},{"startTime":208.63,"endTime":212.389,"body":"somebody who is dyslexic and making sure"},{"startTime":208.63,"endTime":212.389,"body":"that they're able to still read and get"},{"startTime":212.39,"endTime":213.83,"body":"the content that we're providing,"},{"startTime":214.62,"endTime":219.46,"body":"perhaps somebody who cannot"},{"startTime":214.62,"endTime":219.46,"body":"use a traditional mouse"},{"startTime":219.48,"endTime":221.22,"body":"on a keyboard or another tool."},{"startTime":221.8,"endTime":225.82,"body":"We have to think about how"},{"startTime":221.8,"endTime":225.82,"body":"we are building our websites,"},{"startTime":226.16,"endTime":229.5,"body":"how we're creating content for"},{"startTime":226.16,"endTime":229.5,"body":"social media, all of those things,"},{"startTime":229.6,"endTime":234.05,"body":"to ensure that we are being as"},{"startTime":229.6,"endTime":234.05,"body":"accessible as possible. I'll be honest."},{"startTime":234.71,"endTime":239.17,"body":"It is incredibly hard to"},{"startTime":234.71,"endTime":239.17,"body":"be accessible for everyone."},{"startTime":239.86,"endTime":240.693,"body":"There are however,"},{"startTime":241.37,"endTime":246.33,"body":"a few tweaks that we can make"},{"startTime":241.37,"endTime":246.33,"body":"to make huge jumps, huge jumps."},{"startTime":246.63,"endTime":247.463,"body":"And with only"},{"startTime":249.65,"endTime":254.4,"body":"0.02 person in the internet"},{"startTime":249.65,"endTime":254.4,"body":"that passes w C a G"},{"startTime":254.64,"endTime":256.64,"body":"standard standards,"},{"startTime":254.64,"endTime":256.64,"body":"accessibility standards."},{"startTime":257.38,"endTime":260.32,"body":"We have a long way to go,"},{"startTime":261.14,"endTime":266.08,"body":"but I'm going to talk you"},{"startTime":261.14,"endTime":266.08,"body":"through some very simple steps"},{"startTime":266.081,"endTime":270.96,"body":"that you can take to improve"},{"startTime":266.081,"endTime":270.96,"body":"your accessibility and"},{"startTime":271.62,"endTime":273.589,"body":"Is it a, gonna get you"},{"startTime":271.62,"endTime":273.589,"body":"to a hundred percent,"},{"startTime":273.72,"endTime":276.15,"body":"maybe not depending on"},{"startTime":273.72,"endTime":276.15,"body":"how your website is built,"},{"startTime":276.151,"endTime":278.35,"body":"depending on what kind of"},{"startTime":276.151,"endTime":278.35,"body":"social media content you have,"},{"startTime":278.97,"endTime":283.91,"body":"but making steps and making progress"},{"startTime":278.97,"endTime":283.91,"body":"is better than ignoring it all"},{"startTime":284.07,"endTime":287.51,"body":"together. Of course, you may"},{"startTime":284.07,"endTime":287.51,"body":"be asking yourself, okay,"},{"startTime":288.29,"endTime":292.54,"body":"why does this matter for me"},{"startTime":288.29,"endTime":292.54,"body":"and my business? Well, for one,"},{"startTime":293.32,"endTime":298.22,"body":"do you wanna reach your entire"},{"startTime":293.32,"endTime":298.22,"body":"target market in the us?"},{"startTime":298.71,"endTime":303.18,"body":"There are working age people with"},{"startTime":298.71,"endTime":303.18,"body":"disabilities that control nearly"},{"startTime":305.54,"endTime":310.29,"body":"$500 billion worth of disposable"},{"startTime":305.54,"endTime":310.29,"body":"income. If you are not, let's just,"},{"startTime":310.42,"endTime":313.85,"body":"let's just take that for a"},{"startTime":310.42,"endTime":313.85,"body":"second. Again, 500 billion."},{"startTime":314.94,"endTime":319.81,"body":"We're talking about a market that can"},{"startTime":314.94,"endTime":319.81,"body":"spend money that wants to spend money that"},{"startTime":320.02,"endTime":324.73,"body":"wants to work with you, but you have to"},{"startTime":320.02,"endTime":324.73,"body":"make it easy for them to work with you."},{"startTime":325.47,"endTime":329.52,"body":"Now, if you are not"},{"startTime":325.47,"endTime":329.52,"body":"following any accessibility,"},{"startTime":330.56,"endTime":332.88,"body":"um, processes right now,"},{"startTime":333.46,"endTime":337.96,"body":"you are potentially cutting off a huge"},{"startTime":333.46,"endTime":337.96,"body":"piece of your otherwise target audience"},{"startTime":338.31,"endTime":342.6,"body":"because you're not designing and"},{"startTime":338.31,"endTime":342.6,"body":"creating content with them in mind."},{"startTime":343.38,"endTime":347.95,"body":"So think about the fact that there"},{"startTime":343.38,"endTime":347.95,"body":"are people in your target market"},{"startTime":348.61,"endTime":351.15,"body":"who may have different"},{"startTime":348.61,"endTime":351.15,"body":"visual abilities than you,"},{"startTime":351.21,"endTime":353.87,"body":"who may have different"},{"startTime":351.21,"endTime":353.87,"body":"hearing abilities than you,"},{"startTime":354.29,"endTime":357.76,"body":"who may utilize the internet"},{"startTime":354.29,"endTime":357.76,"body":"different than you do."},{"startTime":358.54,"endTime":363.08,"body":"And when you think about that and"},{"startTime":358.54,"endTime":363.08,"body":"you really start to understand where"},{"startTime":364.23,"endTime":368.72,"body":"this accessibility comes into play is"},{"startTime":364.23,"endTime":368.72,"body":"to really make sure that you're reaching"},{"startTime":369.04,"endTime":372.76,"body":"everyone that you want to reach. If"},{"startTime":369.04,"endTime":372.76,"body":"you wanna make an impact in the world,"},{"startTime":372.761,"endTime":376.51,"body":"if your goal is to make some"},{"startTime":372.761,"endTime":376.51,"body":"kind of positive impact,"},{"startTime":377.01,"endTime":381.43,"body":"it is really hard to make that positive"},{"startTime":377.01,"endTime":381.43,"body":"impact for yourself or your clients."},{"startTime":382.13,"endTime":386.91,"body":"If you're not following digital"},{"startTime":382.13,"endTime":386.91,"body":"accessibility, best practices,"},{"startTime":387.86,"endTime":391.43,"body":"this is one of those things where"},{"startTime":387.86,"endTime":391.43,"body":"you do not wanna cut people off."},{"startTime":392.57,"endTime":397.54,"body":"And this is definitely an easy place to"},{"startTime":392.57,"endTime":397.54,"body":"make changes where you're reaching more"},{"startTime":397.541,"endTime":401.779,"body":"people. So don't, don't neglect."},{"startTime":397.541,"endTime":401.779,"body":"It don't just think, wow,"},{"startTime":401.78,"endTime":405.66,"body":"that's not my target market because"},{"startTime":401.78,"endTime":405.66,"body":"it is, it is your target market."},{"startTime":406.16,"endTime":411.06,"body":"And you do need to care about somebody"},{"startTime":406.16,"endTime":411.06,"body":"who maybe doesn't use the internet the"},{"startTime":411.14,"endTime":413.45,"body":"same way you do. Now,"},{"startTime":413.451,"endTime":416.45,"body":"the second piece and the part"},{"startTime":413.451,"endTime":416.45,"body":"that gets most people's attention."},{"startTime":417.589,"endTime":421.33,"body":"You wanna protect your business"},{"startTime":417.589,"endTime":421.33,"body":"from lawsuits in the United States,"},{"startTime":421.339,"endTime":426.05,"body":"especially under the Americans"},{"startTime":421.339,"endTime":426.05,"body":"disability act. You can,"},{"startTime":426.33,"endTime":430.41,"body":"and your business can be sued"},{"startTime":426.33,"endTime":430.41,"body":"for not being accessible online."},{"startTime":431.71,"endTime":436.56,"body":"Does this happen to a lot of small"},{"startTime":431.71,"endTime":436.56,"body":"business owners? Not so much,"},{"startTime":436.98,"endTime":438.0,"body":"but it does happen."},{"startTime":438.62,"endTime":442.92,"body":"And while most of the lawsuits are"},{"startTime":438.62,"endTime":442.92,"body":"being filed in places like New York and"},{"startTime":442.921,"endTime":443.59,"body":"Florida,"},{"startTime":443.59,"endTime":447.16,"body":"they're not being filed against"},{"startTime":443.59,"endTime":447.16,"body":"companies that only exist in New York and"},{"startTime":447.161,"endTime":451.55,"body":"Florida. They're being filed against com"},{"startTime":447.161,"endTime":451.55,"body":"companies all over the United States."},{"startTime":452.09,"endTime":456.95,"body":"And a lot of this is to make an"},{"startTime":452.09,"endTime":456.95,"body":"example of these larger corporations"},{"startTime":457.05,"endTime":461.75,"body":"so that people will make"},{"startTime":457.05,"endTime":461.75,"body":"changes to their content"},{"startTime":461.93,"endTime":465.19,"body":"and to the way that they"},{"startTime":461.93,"endTime":465.19,"body":"put out information online."},{"startTime":466.49,"endTime":471.42,"body":"But the big thing here"},{"startTime":466.49,"endTime":471.42,"body":"is without following some"},{"startTime":471.421,"endTime":475.58,"body":"accessibility, you're putting your"},{"startTime":471.421,"endTime":475.58,"body":"business at risk. And while yes,"},{"startTime":475.6,"endTime":478.82,"body":"you may think I will never be"},{"startTime":475.6,"endTime":478.82,"body":"a target. You don't know that."},{"startTime":479.28,"endTime":481.94,"body":"And do you really wanna"},{"startTime":479.28,"endTime":481.94,"body":"take that risk, that,"},{"startTime":482.0,"endTime":486.7,"body":"and have that liability because you"},{"startTime":482.0,"endTime":486.7,"body":"simply didn't wanna spend 10 more"},{"startTime":486.81,"endTime":491.33,"body":"minutes when you create content to"},{"startTime":486.81,"endTime":491.33,"body":"make it accessible. No. And honestly,"},{"startTime":491.331,"endTime":496.01,"body":"there again, do you really wanna cut"},{"startTime":491.331,"endTime":496.01,"body":"off part of your target market? No. Now,"},{"startTime":496.03,"endTime":499.09,"body":"if neither of those options"},{"startTime":496.03,"endTime":499.09,"body":"is good enough for you"},{"startTime":500.77,"endTime":504.05,"body":"and to focus on and build up"},{"startTime":500.77,"endTime":504.05,"body":"your digital accessibility,"},{"startTime":504.76,"endTime":509.52,"body":"then you need to think about how"},{"startTime":504.76,"endTime":509.52,"body":"digital accessibility improves your SEO."},{"startTime":510.86,"endTime":513.64,"body":"Here's here's the really"},{"startTime":510.86,"endTime":513.64,"body":"cool thing about Google. One."},{"startTime":513.641,"endTime":516.88,"body":"Google cares about their user and"},{"startTime":513.641,"endTime":516.88,"body":"because they care about their user,"},{"startTime":516.881,"endTime":518.28,"body":"they care about accessibility."},{"startTime":518.98,"endTime":523.91,"body":"But two Google also browses"},{"startTime":518.98,"endTime":523.91,"body":"the internet much like somebody"},{"startTime":523.929,"endTime":526.39,"body":"who uses a screen reader"},{"startTime":523.929,"endTime":526.39,"body":"to browse the internet."},{"startTime":526.98,"endTime":530.55,"body":"They can't visually see the"},{"startTime":526.98,"endTime":530.55,"body":"images that you're sharing online,"},{"startTime":531.21,"endTime":533.75,"body":"but they can read the alt tags,"},{"startTime":534.13,"endTime":538.679,"body":"the file names and all of those things"},{"startTime":534.13,"endTime":538.679,"body":"that you're doing to tell somebody who"},{"startTime":538.68,"endTime":542.12,"body":"can't visually see it,"},{"startTime":538.68,"endTime":542.12,"body":"what that image contains."},{"startTime":542.74,"endTime":547.16,"body":"So if you want to improve your SEO,"},{"startTime":542.74,"endTime":547.16,"body":"your search engine optimization,"},{"startTime":547.59,"endTime":550.96,"body":"then when you follow digital"},{"startTime":547.59,"endTime":550.96,"body":"accessibility, best practices,"},{"startTime":551.179,"endTime":556.11,"body":"you're actually going to get"},{"startTime":551.179,"endTime":556.11,"body":"a bonus and be able to improve"},{"startTime":556.111,"endTime":561.07,"body":"your SEO of your website. When you're"},{"startTime":556.111,"endTime":561.07,"body":"following that on your website. Now,"},{"startTime":561.071,"endTime":561.904,"body":"if you haven't noticed,"},{"startTime":562.309,"endTime":566.23,"body":"I could probably talk about this for"},{"startTime":562.309,"endTime":566.23,"body":"a long time and I will on Friday."},{"startTime":566.37,"endTime":568.55,"body":"So if you wanna learn more"},{"startTime":566.37,"endTime":568.55,"body":"and you wanna dive into this,"},{"startTime":569.02,"endTime":572.86,"body":"make sure that you go to today's show"},{"startTime":569.02,"endTime":572.86,"body":"notes and register for the event on"},{"startTime":572.861,"endTime":576.46,"body":"Friday, where you're gonna"},{"startTime":572.861,"endTime":576.46,"body":"hear this entire presentation."},{"startTime":577.92,"endTime":580.34,"body":"I'm gonna go through"},{"startTime":577.92,"endTime":580.34,"body":"just a few simple steps,"},{"startTime":580.341,"endTime":585.26,"body":"however that you can take now"},{"startTime":580.341,"endTime":585.26,"body":"to improve your accessibility on"},{"startTime":585.261,"endTime":589.059,"body":"your website and on social"},{"startTime":585.261,"endTime":589.059,"body":"media. Now, if you can't tell,"},{"startTime":589.17,"endTime":591.53,"body":"it's going to get worse."},{"startTime":589.17,"endTime":591.53,"body":"As I continue to talk,"},{"startTime":591.809,"endTime":596.49,"body":"I have had allergies and a sinus"},{"startTime":591.809,"endTime":596.49,"body":"infection over the last few days. Um,"},{"startTime":596.87,"endTime":601.37,"body":"so please bear with me"},{"startTime":596.87,"endTime":601.37,"body":"through the frog in my throat,"},{"startTime":601.79,"endTime":606.65,"body":"but let's dive in to some simple steps"},{"startTime":601.79,"endTime":606.65,"body":"that you can take to improve your"},{"startTime":606.651,"endTime":609.52,"body":"accessibility. And I'm gonna"},{"startTime":606.651,"endTime":609.52,"body":"start with the number one,"},{"startTime":609.7,"endTime":611.559,"body":"the easiest thing that you can do,"},{"startTime":612.38,"endTime":615.36,"body":"but also one of the biggest"},{"startTime":612.38,"endTime":615.36,"body":"impacts that you can make."},{"startTime":615.86,"endTime":620.36,"body":"And that is by using alt"},{"startTime":615.86,"endTime":620.36,"body":"tags or alternative tags"},{"startTime":621.059,"endTime":622.64,"body":"on your images."},{"startTime":623.14,"endTime":627.0,"body":"Now this applies to your"},{"startTime":623.14,"endTime":627.0,"body":"website and on social media,"},{"startTime":627.21,"endTime":631.99,"body":"almost every single social media"},{"startTime":627.21,"endTime":631.99,"body":"platform gives you the ability to add an"},{"startTime":632.23,"endTime":634.83,"body":"alt tag to the images"},{"startTime":632.23,"endTime":634.83,"body":"that you're uploading."},{"startTime":635.17,"endTime":637.429,"body":"You may just have to dig"},{"startTime":635.17,"endTime":637.429,"body":"around because it's not,"},{"startTime":637.9,"endTime":642.87,"body":"it's not the easiest thing to find"},{"startTime":637.9,"endTime":642.87,"body":"on every single platform. Now,"},{"startTime":643.07,"endTime":647.059,"body":"an alt tag basically is just a"},{"startTime":643.07,"endTime":647.059,"body":"description of what is in the image."},{"startTime":647.48,"endTime":649.3,"body":"So if you upload a picture of yourself,"},{"startTime":649.69,"endTime":653.54,"body":"then the alt tag could be"},{"startTime":649.69,"endTime":653.54,"body":"something as simple as, um,"},{"startTime":653.77,"endTime":658.34,"body":"Jane Smith sitting in front"},{"startTime":653.77,"endTime":658.34,"body":"of a brick wall with her"},{"startTime":658.65,"endTime":660.7,"body":"hand under her chin. If you,"},{"startTime":660.76,"endTime":664.45,"body":"you can get as detailed or as"},{"startTime":660.76,"endTime":664.45,"body":"little detailed as you want,"},{"startTime":664.83,"endTime":669.33,"body":"but you wanna give them enough"},{"startTime":664.83,"endTime":669.33,"body":"information so that the context"},{"startTime":669.71,"endTime":671.73,"body":"of the image can be understood."},{"startTime":672.76,"endTime":675.929,"body":"It's literally a description"},{"startTime":672.76,"endTime":675.929,"body":"of the image in the alt tag."},{"startTime":676.47,"endTime":680.69,"body":"And they're so incredibly"},{"startTime":676.47,"endTime":680.69,"body":"important because someone"},{"startTime":680.691,"endTime":685.6,"body":"is using a screen reader"},{"startTime":680.691,"endTime":685.6,"body":"for them to understand the"},{"startTime":685.601,"endTime":690.28,"body":"you're using on your website, they won't"},{"startTime":685.601,"endTime":690.28,"body":"get anything. If that alt tag is blank."},{"startTime":691.5,"endTime":696.4,"body":"And here's the other thing that most"},{"startTime":691.5,"endTime":696.4,"body":"people don't understand if you're"},{"startTime":696.401,"endTime":698.0,"body":"not using alt tags,"},{"startTime":698.559,"endTime":701.91,"body":"a screen reader will then default"},{"startTime":698.559,"endTime":701.91,"body":"to reading out the file name."},{"startTime":702.99,"endTime":705.79,"body":"I want you guys to think about the"},{"startTime":702.99,"endTime":705.79,"body":"last several times that you've uploaded"},{"startTime":705.809,"endTime":708.23,"body":"images to your website or to social media."},{"startTime":708.73,"endTime":711.79,"body":"And they were probably"},{"startTime":708.73,"endTime":711.79,"body":"iPhone selfies, right?"},{"startTime":712.25,"endTime":715.76,"body":"Or something that came"},{"startTime":712.25,"endTime":715.76,"body":"with a name like image, oh,"},{"startTime":715.761,"endTime":718.76,"body":"1 35 dot a G I C or.jp."},{"startTime":719.78,"endTime":724.44,"body":"Do you think that file name tells"},{"startTime":719.78,"endTime":724.44,"body":"anybody anything about what that's in,"},{"startTime":724.441,"endTime":725.32,"body":"what's in that image?"},{"startTime":726.1,"endTime":730.28,"body":"So if you want people to be able to"},{"startTime":726.1,"endTime":730.28,"body":"get something out of your image images,"},{"startTime":730.9,"endTime":734.51,"body":"you have to have not only an"},{"startTime":730.9,"endTime":734.51,"body":"alt tag with a description,"},{"startTime":735.01,"endTime":737.87,"body":"but make sure you change"},{"startTime":735.01,"endTime":737.87,"body":"that file name too,"},{"startTime":738.97,"endTime":740.91,"body":"to a description of what is in the image."},{"startTime":741.69,"endTime":746.59,"body":"So a lot of the images on my website"},{"startTime":741.69,"endTime":746.59,"body":"will have my name somewhere in the file"},{"startTime":746.591,"endTime":747.424,"body":"name."},{"startTime":747.61,"endTime":751.86,"body":"And then the alt tag will be a description"},{"startTime":747.61,"endTime":751.86,"body":"of the image itself with my name."},{"startTime":752.84,"endTime":757.5,"body":"Here's the cool thing about using alt"},{"startTime":752.84,"endTime":757.5,"body":"tags and file names when it comes to"},{"startTime":757.501,"endTime":761.5,"body":"images too. That's how you"},{"startTime":757.501,"endTime":761.5,"body":"show up in Google image search."},{"startTime":762.08,"endTime":766.82,"body":"That's also how you get weird images"},{"startTime":762.08,"endTime":766.82,"body":"in Google image search that don't"},{"startTime":766.85,"endTime":771.57,"body":"seem to match because people have"},{"startTime":766.85,"endTime":771.57,"body":"used alt tags that are not an"},{"startTime":771.75,"endTime":775.25,"body":"actual accurate description"},{"startTime":771.75,"endTime":775.25,"body":"of what the image is."},{"startTime":775.83,"endTime":778.33,"body":"So be very careful about this. Yes."},{"startTime":778.63,"endTime":783.53,"body":"Can you use your targeted keywords"},{"startTime":778.63,"endTime":783.53,"body":"in your images? Of course you can,"},{"startTime":783.75,"endTime":787.08,"body":"and that becomes an SEO boost for you,"},{"startTime":787.74,"endTime":790.96,"body":"but it really should be a description"},{"startTime":787.74,"endTime":790.96,"body":"of what's in the image itself."},{"startTime":791.39,"endTime":795.28,"body":"Make sure you're not keyword stuffing"},{"startTime":791.39,"endTime":795.28,"body":"and make sure you're focusing more on the"},{"startTime":795.39,"endTime":799.6,"body":"user, on the person who's going to be"},{"startTime":795.39,"endTime":799.6,"body":"listening to that alt tag description,"},{"startTime":800.059,"endTime":804.84,"body":"to get information about"},{"startTime":800.059,"endTime":804.84,"body":"the image and focus"},{"startTime":804.98,"endTime":808.07,"body":"on them and not Google. Now,"},{"startTime":808.071,"endTime":812.79,"body":"one of the other low hanging fruits"},{"startTime":808.071,"endTime":812.79,"body":"when it comes to accessibility on"},{"startTime":812.791,"endTime":816.99,"body":"websites and on social media"},{"startTime":812.791,"endTime":816.99,"body":"are video captions and audio"},{"startTime":817.26,"endTime":821.95,"body":"transcripts. So if somebody is"},{"startTime":817.26,"endTime":821.95,"body":"hard of hearing or let's be honest,"},{"startTime":822.49,"endTime":825.179,"body":"80% of people watch video"},{"startTime":822.49,"endTime":825.179,"body":"without sound anyway."},{"startTime":825.18,"endTime":828.38,"body":"So you're just being accessible to"},{"startTime":825.18,"endTime":828.38,"body":"like a hundred percent of the world,"},{"startTime":829.12,"endTime":833.94,"body":"but utilizing captions on"},{"startTime":829.12,"endTime":833.94,"body":"your videos for any kind of"},{"startTime":834.01,"endTime":838.86,"body":"narration will make sure that"},{"startTime":834.01,"endTime":838.86,"body":"everybody can access the information in"},{"startTime":838.861,"endTime":843.05,"body":"that video. Social media took"},{"startTime":838.861,"endTime":843.05,"body":"a while to catch up to this,"},{"startTime":843.39,"endTime":848.33,"body":"but you're finally able to add captions"},{"startTime":843.39,"endTime":848.33,"body":"on almost any social media platform."},{"startTime":848.75,"endTime":851.89,"body":"And if you're uploading videos"},{"startTime":848.75,"endTime":851.89,"body":"to say Vimeo or YouTube,"},{"startTime":852.23,"endTime":855.05,"body":"you're able to utilize captions there too."},{"startTime":855.71,"endTime":859.85,"body":"If you want to create captions that"},{"startTime":855.71,"endTime":859.85,"body":"are a little bit more accurate,"},{"startTime":859.95,"endTime":861.6,"body":"but are still inexpensive."},{"startTime":862.2,"endTime":866.52,"body":"I personally still use rev.com and"},{"startTime":862.2,"endTime":866.52,"body":"I'll link that in today's show notes."},{"startTime":867.28,"endTime":871.36,"body":"I use this to get captions and transcripts"},{"startTime":867.28,"endTime":871.36,"body":"for all of my video in my audio."},{"startTime":872.12,"endTime":876.92,"body":"I actually use rev for my podcast"},{"startTime":872.12,"endTime":876.92,"body":"transcripts so that I have something"},{"startTime":877.07,"endTime":881.79,"body":"available for someone who"},{"startTime":877.07,"endTime":881.79,"body":"maybe is hard of hearing or"},{"startTime":881.791,"endTime":886.67,"body":"wants to just scroll back and see what"},{"startTime":881.791,"endTime":886.67,"body":"I said without having to scroll through"},{"startTime":886.671,"endTime":891.15,"body":"it in the 15, 20 minute podcast"},{"startTime":886.671,"endTime":891.15,"body":"episode that I uploaded."},{"startTime":891.7,"endTime":894.44,"body":"So think about that."},{"startTime":891.7,"endTime":894.44,"body":"It's a very simple thing."},{"startTime":894.5,"endTime":897.0,"body":"And a lot of social media platforms,"},{"startTime":897.72,"endTime":900.76,"body":"a lot of even Vimeo is"},{"startTime":897.72,"endTime":900.76,"body":"starting to do auto captioning."},{"startTime":901.31,"endTime":903.68,"body":"It's becoming cheaper and cheaper to do,"},{"startTime":903.98,"endTime":908.32,"body":"but just make sure that you have an"},{"startTime":903.98,"endTime":908.32,"body":"option there for people to utilize and get"},{"startTime":908.321,"endTime":911.91,"body":"to the content in a different"},{"startTime":908.321,"endTime":911.91,"body":"way with your captions."},{"startTime":911.911,"endTime":915.91,"body":"You're gonna get what's called"},{"startTime":911.911,"endTime":915.91,"body":"an S R T file. And you're able,"},{"startTime":915.93,"endTime":919.99,"body":"that's a timed caption file that you're"},{"startTime":915.93,"endTime":919.99,"body":"able to upload to pretty much any"},{"startTime":920.31,"endTime":923.79,"body":"platform that does video and with"},{"startTime":920.31,"endTime":923.79,"body":"audio transcripts. For instance,"},{"startTime":923.791,"endTime":925.11,"body":"when I put those on my website,"},{"startTime":925.79,"endTime":928.9,"body":"I either have that available"},{"startTime":925.79,"endTime":928.9,"body":"with the podcast itself,"},{"startTime":929.28,"endTime":932.7,"body":"or I maybe write the blog and then I"},{"startTime":929.28,"endTime":932.7,"body":"have a transcript that they can download,"},{"startTime":932.96,"endTime":934.94,"body":"but you just have to make that available."},{"startTime":935.2,"endTime":938.54,"body":"So they don't have to worry"},{"startTime":935.2,"endTime":938.54,"body":"about getting the whole thing."},{"startTime":938.88,"endTime":942.98,"body":"And they're still able to access all"},{"startTime":938.88,"endTime":942.98,"body":"of your content because there again,"},{"startTime":943.04,"endTime":945.34,"body":"you want people to be able to"},{"startTime":943.04,"endTime":945.34,"body":"access your content, right?"},{"startTime":945.68,"endTime":949.33,"body":"You don't wanna cut people off"},{"startTime":945.68,"endTime":949.33,"body":"from the content you're creating."},{"startTime":950.79,"endTime":952.57,"body":"Now, when it comes to design,"},{"startTime":953.41,"endTime":958.29,"body":"\u003claugh\u003e our third one here is probably"},{"startTime":953.41,"endTime":958.29,"body":"the one you have to think about the most"},{"startTime":958.43,"endTime":962.09,"body":"before you do anything else."},{"startTime":958.43,"endTime":962.09,"body":"And that is color contrast."},{"startTime":963.0,"endTime":966.96,"body":"This is really hard for a"},{"startTime":963.0,"endTime":966.96,"body":"lot of my clients. And I'll,"},{"startTime":966.961,"endTime":969.52,"body":"I'll tell you why one, you think, oh,"},{"startTime":969.521,"endTime":972.0,"body":"this color on this color"},{"startTime":969.521,"endTime":972.0,"body":"is gonna look really nice,"},{"startTime":972.62,"endTime":977.36,"body":"but then I run it through an accessibility"},{"startTime":972.62,"endTime":977.36,"body":"tool. I actually use web aims, um,"},{"startTime":977.76,"endTime":980.92,"body":"contrast checker, and"},{"startTime":977.76,"endTime":980.92,"body":"it always comes back."},{"startTime":981.54,"endTime":985.35,"body":"The one color combination that we"},{"startTime":981.54,"endTime":985.35,"body":"want, it always comes back as a fail."},{"startTime":985.81,"endTime":990.63,"body":"And what that basically means"},{"startTime":985.81,"endTime":990.63,"body":"is your font color on top of a"},{"startTime":990.631,"endTime":991.031,"body":"background,"},{"startTime":991.031,"endTime":995.83,"body":"color needs to have a high end of"},{"startTime":991.031,"endTime":995.83,"body":"contrast so that everybody can read it."},{"startTime":996.33,"endTime":998.07,"body":"If it doesn't have a high enough contrast,"},{"startTime":998.59,"endTime":1000.83,"body":"somebody who has color blindness or low,"},{"startTime":1000.831,"endTime":1005.66,"body":"low vision impairments or anything"},{"startTime":1000.831,"endTime":1005.66,"body":"like that may not be able to actually"},{"startTime":1005.89,"endTime":1008.1,"body":"read your content. Now,"},{"startTime":1008.101,"endTime":1011.74,"body":"do you want to prevent people from being"},{"startTime":1008.101,"endTime":1011.74,"body":"able to read your copy on your website?"},{"startTime":1012.58,"endTime":1014.34,"body":"Uh, I don't, I don't think so."},{"startTime":1014.81,"endTime":1018.06,"body":"Like it would be kind of crazy to wanna"},{"startTime":1014.81,"endTime":1018.06,"body":"prevent people from being able to read"},{"startTime":1018.34,"endTime":1020.42,"body":"anything. And honestly, as I get older,"},{"startTime":1020.76,"endTime":1023.81,"body":"I've noticed that color contrast"},{"startTime":1020.76,"endTime":1023.81,"body":"matters even more to me."},{"startTime":1024.27,"endTime":1028.69,"body":"And I'm not even 35 yet. Of course"},{"startTime":1024.27,"endTime":1028.69,"body":"my vision's never been great."},{"startTime":1028.79,"endTime":1029.93,"body":"But you know,"},{"startTime":1029.931,"endTime":1033.33,"body":"there are a lot of things that we have"},{"startTime":1029.931,"endTime":1033.33,"body":"to think about and that color contrast"},{"startTime":1033.76,"endTime":1038.72,"body":"unfortunately, is one of them. So"},{"startTime":1033.76,"endTime":1038.72,"body":"black on white, white on black,"},{"startTime":1038.83,"endTime":1040.2,"body":"that always passes."},{"startTime":1040.74,"endTime":1044.4,"body":"But the nice thing about the web aim"},{"startTime":1040.74,"endTime":1044.4,"body":"tool is before you start designing"},{"startTime":1044.6,"endTime":1048.48,"body":"anything, before you go into canvas"},{"startTime":1044.6,"endTime":1048.48,"body":"and create a graphic for social media,"},{"startTime":1048.59,"endTime":1053.24,"body":"dear God, please stop using"},{"startTime":1048.59,"endTime":1053.24,"body":"certain colors on certain colors,"},{"startTime":1053.859,"endTime":1058.51,"body":"go to the web aim, accessibility"},{"startTime":1053.859,"endTime":1058.51,"body":"color contrast tool,"},{"startTime":1058.88,"endTime":1063.83,"body":"which is linked in today's show notes"},{"startTime":1058.88,"endTime":1063.83,"body":"and check the hex codes of the font color"},{"startTime":1063.89,"endTime":1068.109,"body":"you plan to use on the background color"},{"startTime":1063.89,"endTime":1068.109,"body":"you plan to use and make sure it's"},{"startTime":1068.11,"endTime":1071.44,"body":"legible, cuz what's happening"},{"startTime":1068.11,"endTime":1071.44,"body":"for a lot of people that I see,"},{"startTime":1071.441,"endTime":1072.8,"body":"especially on social media,"},{"startTime":1073.3,"endTime":1077.44,"body":"you're uploading what you think"},{"startTime":1073.3,"endTime":1077.44,"body":"are these great graphics, but um,"},{"startTime":1077.54,"endTime":1082.2,"body":"nobody can actually read them. And"},{"startTime":1077.54,"endTime":1082.2,"body":"if the contrast is super low, no,"},{"startTime":1082.26,"endTime":1085.2,"body":"no one can read it. Like"},{"startTime":1082.26,"endTime":1085.2,"body":"literally no one can read it."},{"startTime":1085.46,"endTime":1087.67,"body":"And it's not just me"},{"startTime":1085.46,"endTime":1087.67,"body":"being a cranky old person."},{"startTime":1087.859,"endTime":1092.75,"body":"Like literally no one can read that"},{"startTime":1087.859,"endTime":1092.75,"body":"light pink on a slightly darker pink"},{"startTime":1092.751,"endTime":1095.71,"body":"graphic that you uploaded."},{"startTime":1092.751,"endTime":1095.71,"body":"So be very careful. I,"},{"startTime":1096.03,"endTime":1100.31,"body":"and I'm gonna be excited when Canva"},{"startTime":1096.03,"endTime":1100.31,"body":"finally adds some kind of color contrast"},{"startTime":1100.311,"endTime":1103.67,"body":"checker because I know"},{"startTime":1100.311,"endTime":1103.67,"body":"that a lot of the, um,"},{"startTime":1104.23,"endTime":1108.14,"body":"problems come out of,"},{"startTime":1104.23,"endTime":1108.14,"body":"you know, out of Canada,"},{"startTime":1108.84,"endTime":1113.18,"body":"but go to web aim, check"},{"startTime":1108.84,"endTime":1113.18,"body":"your, check your colors first,"},{"startTime":1113.69,"endTime":1115.18,"body":"then create your graphics."},{"startTime":1115.81,"endTime":1120.46,"body":"Another one that I see a lot of"},{"startTime":1115.81,"endTime":1120.46,"body":"people making mistakes with are PDFs."},{"startTime":1120.92,"endTime":1125.05,"body":"So what happens a lot in our industry,"},{"startTime":1120.92,"endTime":1125.05,"body":"we wanted to have a simple lead capture."},{"startTime":1125.63,"endTime":1128.49,"body":"So we create a simple lead"},{"startTime":1125.63,"endTime":1128.49,"body":"capture. That's just a PDF guide,"},{"startTime":1129.31,"endTime":1133.45,"body":"but we don't take the extra steps"},{"startTime":1129.31,"endTime":1133.45,"body":"to make that PDF accessible."},{"startTime":1133.869,"endTime":1138.05,"body":"So you're giving somebody a document that"},{"startTime":1133.869,"endTime":1138.05,"body":"they're downloading that they may not"},{"startTime":1138.369,"endTime":1142.05,"body":"actually be able to use."},{"startTime":1138.369,"endTime":1142.05,"body":"Now, if you're creating PDFs,"},{"startTime":1142.21,"endTime":1146.24,"body":"I highly recommend that"},{"startTime":1142.21,"endTime":1146.24,"body":"you actually have Acrobat,"},{"startTime":1146.241,"endTime":1148.52,"body":"which is Adobe's program"},{"startTime":1146.241,"endTime":1148.52,"body":"installed on your computer."},{"startTime":1148.98,"endTime":1153.88,"body":"And it comes with accessibility"},{"startTime":1148.98,"endTime":1153.88,"body":"tools where you can add alt tags"},{"startTime":1154.1,"endTime":1158.08,"body":"to images where you can describe any"},{"startTime":1154.1,"endTime":1158.08,"body":"graphics or anything that you have,"},{"startTime":1158.42,"endTime":1161.91,"body":"but mostly that you can"},{"startTime":1158.42,"endTime":1161.91,"body":"make it text searchable."},{"startTime":1162.38,"endTime":1165.95,"body":"That means that somebody can come in"},{"startTime":1162.38,"endTime":1165.95,"body":"and not only search the document to find"},{"startTime":1165.951,"endTime":1166.784,"body":"what they want,"},{"startTime":1167.49,"endTime":1172.27,"body":"but they're able to utilize a screen"},{"startTime":1167.49,"endTime":1172.27,"body":"reader to read the document back to them."},{"startTime":1172.98,"endTime":1177.03,"body":"It's the simplest thing that you can"},{"startTime":1172.98,"endTime":1177.03,"body":"do to make a PDF more accessible."},{"startTime":1177.95,"endTime":1182.3,"body":"Although I would discourage PDFs when"},{"startTime":1177.95,"endTime":1182.3,"body":"you can, they have gotten way better. Um,"},{"startTime":1182.66,"endTime":1184.78,"body":"actually my entire job, um,"},{"startTime":1184.781,"endTime":1188.74,"body":"when I worked for the Scottish"},{"startTime":1184.781,"endTime":1188.74,"body":"government publisher back in 2014, 2013,"},{"startTime":1188.76,"endTime":1193.42,"body":"and I learned all of my accessibility"},{"startTime":1188.76,"endTime":1193.42,"body":"tricks was to take non-accessible PDFs"},{"startTime":1193.76,"endTime":1196.619,"body":"and turn them into fully accessible HTML."},{"startTime":1197.56,"endTime":1201.41,"body":"So they've always been a bad actor."},{"startTime":1197.56,"endTime":1201.41,"body":"They are totally getting better,"},{"startTime":1202.47,"endTime":1207.45,"body":"but try to not use PDFs"},{"startTime":1202.47,"endTime":1207.45,"body":"unless you absolutely have"},{"startTime":1207.451,"endTime":1211.93,"body":"to. And then when you do"},{"startTime":1207.451,"endTime":1211.93,"body":"make them text searchable,"},{"startTime":1212.39,"endTime":1217.24,"body":"now there are tools like accessy and"},{"startTime":1212.39,"endTime":1217.24,"body":"a few others that you can utilize to"},{"startTime":1217.241,"endTime":1220.359,"body":"make them more accessible."},{"startTime":1217.241,"endTime":1220.359,"body":"But I prefer acrobats tools."},{"startTime":1220.46,"endTime":1222.8,"body":"And just stick with that."},{"startTime":1220.46,"endTime":1222.8,"body":"They're very simple."},{"startTime":1223.82,"endTime":1227.24,"body":"One thing that you wanna keep"},{"startTime":1223.82,"endTime":1227.24,"body":"in mind, if you can't use a PDF,"},{"startTime":1227.43,"endTime":1231.24,"body":"what can you use if you wanna"},{"startTime":1227.43,"endTime":1231.24,"body":"give them a download check,"},{"startTime":1231.35,"endTime":1233.92,"body":"look into doing eBooks instead."},{"startTime":1234.3,"endTime":1239.15,"body":"So when actual ebook is where they"},{"startTime":1234.3,"endTime":1239.15,"body":"can go and they can change the font"},{"startTime":1239.18,"endTime":1243.99,"body":"size, they can scale it. You have"},{"startTime":1239.18,"endTime":1243.99,"body":"more control over accessibility tools."},{"startTime":1244.72,"endTime":1246.27,"body":"There are a lot of things out there."},{"startTime":1246.271,"endTime":1249.52,"body":"This is actually something"},{"startTime":1246.271,"endTime":1249.52,"body":"I'm digging into more. Um,"},{"startTime":1249.67,"endTime":1252.6,"body":"just because it's been a minute"},{"startTime":1249.67,"endTime":1252.6,"body":"since I've created a bunch of eBooks,"},{"startTime":1253.06,"endTime":1255.96,"body":"but think twice before creating a PDF."},{"startTime":1256.54,"endTime":1261.28,"body":"And if you do make sure it's"},{"startTime":1256.54,"endTime":1261.28,"body":"at least text searchable. Okay."},{"startTime":1261.38,"endTime":1265.28,"body":"So one thing that I see a lot of"},{"startTime":1261.38,"endTime":1265.28,"body":"people doing, which is, you know,"},{"startTime":1265.281,"endTime":1267.869,"body":"this is literally the whole"},{"startTime":1265.281,"endTime":1267.869,"body":"episode is literally just mistakes."},{"startTime":1268.35,"endTime":1273.27,"body":"Marisa sees on social media and she wants"},{"startTime":1268.35,"endTime":1273.27,"body":"to vent about, okay, not totally true,"},{"startTime":1273.45,"endTime":1277.63,"body":"but close those special"},{"startTime":1273.45,"endTime":1277.63,"body":"social media fonts."},{"startTime":1278.47,"endTime":1282.91,"body":"I don't actually know how people get"},{"startTime":1278.47,"endTime":1282.91,"body":"those fonts because I myself would never"},{"startTime":1282.911,"endTime":1285.619,"body":"touch them with a 10 foot pole. And"},{"startTime":1282.911,"endTime":1285.619,"body":"I'm gonna tell you why in a second,"},{"startTime":1286.16,"endTime":1288.18,"body":"but you know what it is"},{"startTime":1286.16,"endTime":1288.18,"body":"when you see on Instagram,"},{"startTime":1288.42,"endTime":1293.42,"body":"somebody's got a different font"},{"startTime":1288.42,"endTime":1293.42,"body":"than is Instagram's font and"},{"startTime":1293.49,"endTime":1298.18,"body":"it's like italicized or it looks"},{"startTime":1293.49,"endTime":1298.18,"body":"cool and makes things stand out."},{"startTime":1298.3,"endTime":1302.73,"body":"I get why people do it."},{"startTime":1298.3,"endTime":1302.73,"body":"Here's the thing about those."},{"startTime":1304.13,"endTime":1304.963,"body":"A phone,"},{"startTime":1305.29,"endTime":1309.49,"body":"a screen reader does not"},{"startTime":1305.29,"endTime":1309.49,"body":"read those fonts like a font."},{"startTime":1310.58,"endTime":1313.93,"body":"Those are actually coming"},{"startTime":1310.58,"endTime":1313.93,"body":"across like emojis."},{"startTime":1314.359,"endTime":1318.89,"body":"They are not accessible and they"},{"startTime":1314.359,"endTime":1318.89,"body":"may not actually appear the same way"},{"startTime":1318.891,"endTime":1323.04,"body":"depending on the device."},{"startTime":1318.891,"endTime":1323.04,"body":"I have a Garmin watch."},{"startTime":1323.38,"endTime":1326.32,"body":"So just for a really simple example,"},{"startTime":1327.109,"endTime":1331.68,"body":"when I get a text message sometimes"},{"startTime":1327.109,"endTime":1331.68,"body":"from, and it's coming from at and T,"},{"startTime":1331.92,"endTime":1332.753,"body":"so you think they'd know better,"},{"startTime":1333.22,"endTime":1337.56,"body":"but they actually use these specialty"},{"startTime":1333.22,"endTime":1337.56,"body":"fonts in their text messages now."},{"startTime":1338.06,"endTime":1342.15,"body":"So it comes through to my watch, which"},{"startTime":1338.06,"endTime":1342.15,"body":"does not have the ability to parse this."},{"startTime":1342.49,"endTime":1346.47,"body":"So it comes across in that weird,"},{"startTime":1342.49,"endTime":1346.47,"body":"like special character thing."},{"startTime":1347.21,"endTime":1351.109,"body":"That's literally what a screen reader"},{"startTime":1347.21,"endTime":1351.109,"body":"is seeing when you're using these"},{"startTime":1351.18,"endTime":1353.07,"body":"specialty fonts on social media,"},{"startTime":1354.609,"endTime":1358.7,"body":"I'm gonna just be totally Frank"},{"startTime":1354.609,"endTime":1358.7,"body":"with you and be kind of harsh."},{"startTime":1360.04,"endTime":1364.5,"body":"If the platform does not let"},{"startTime":1360.04,"endTime":1364.5,"body":"you change the font family,"},{"startTime":1365.05,"endTime":1369.14,"body":"like what font you're using, the size,"},{"startTime":1365.05,"endTime":1369.14,"body":"the boldness, anything like that."},{"startTime":1369.68,"endTime":1373.9,"body":"If you cannot do that within the app,"},{"startTime":1369.68,"endTime":1373.9,"body":"you should not be doing that at all."},{"startTime":1374.5,"endTime":1376.97,"body":"I know it's boring. I know"},{"startTime":1374.5,"endTime":1376.97,"body":"it doesn't look as cool,"},{"startTime":1377.39,"endTime":1381.73,"body":"but the whole point of those"},{"startTime":1377.39,"endTime":1381.73,"body":"of using the in-app tools"},{"startTime":1382.39,"endTime":1384.609,"body":"is that means it's still"},{"startTime":1382.39,"endTime":1384.609,"body":"being read as a font."},{"startTime":1384.64,"endTime":1388.17,"body":"It's still copy when"},{"startTime":1384.64,"endTime":1388.17,"body":"you're having to hack it."},{"startTime":1388.68,"endTime":1393.01,"body":"It's not copy anymore. It's"},{"startTime":1388.68,"endTime":1393.01,"body":"not font. It's not text."},{"startTime":1393.51,"endTime":1394.49,"body":"Now it's an image."},{"startTime":1394.91,"endTime":1399.48,"body":"And now it's an image without an alt"},{"startTime":1394.91,"endTime":1399.48,"body":"tag and that nobody can read if they"},{"startTime":1400.1,"endTime":1404.4,"body":"are using a screen reader to browse"},{"startTime":1400.1,"endTime":1404.4,"body":"Instagram, Facebook, LinkedIn, whatever."},{"startTime":1404.98,"endTime":1408.04,"body":"So stop using those social"},{"startTime":1404.98,"endTime":1408.04,"body":"media, special fonts,"},{"startTime":1408.859,"endTime":1411.24,"body":"unless Facebook, Instagram,"},{"startTime":1411.52,"endTime":1415.55,"body":"LinkedIn roll out different"},{"startTime":1411.52,"endTime":1415.55,"body":"font options within the app,"},{"startTime":1416.08,"endTime":1420.869,"body":"which honestly is probably never"},{"startTime":1416.08,"endTime":1420.869,"body":"gonna happen. I'm non venting."},{"startTime":1421.35,"endTime":1423.67,"body":"I just have one last"},{"startTime":1421.35,"endTime":1423.67,"body":"tip for you guys today."},{"startTime":1423.73,"endTime":1427.32,"body":"And then you can tune in"},{"startTime":1423.73,"endTime":1427.32,"body":"again Friday at 1:00 PM,"},{"startTime":1427.55,"endTime":1430.08,"body":"central standard time, Friday, June 17th,"},{"startTime":1430.58,"endTime":1433.04,"body":"to the WSU tech accessibility summer camp,"},{"startTime":1433.34,"endTime":1437.16,"body":"to get more details and get some"},{"startTime":1433.34,"endTime":1437.16,"body":"visuals to go along with this as well."},{"startTime":1438.82,"endTime":1442.24,"body":"But you wanna keep things"},{"startTime":1438.82,"endTime":1442.24,"body":"easy and consistent."},{"startTime":1443.34,"endTime":1447.63,"body":"So if you have a button that"},{"startTime":1443.34,"endTime":1447.63,"body":"is green on your homepage,"},{"startTime":1448.38,"endTime":1451.27,"body":"then you wanna keep all of your"},{"startTime":1448.38,"endTime":1451.27,"body":"buttons green more or less."},{"startTime":1452.29,"endTime":1455.51,"body":"If you have something"},{"startTime":1452.29,"endTime":1455.51,"body":"kind of a hover state,"},{"startTime":1455.511,"endTime":1457.51,"body":"something that happens when"},{"startTime":1455.511,"endTime":1457.51,"body":"you hover over something,"},{"startTime":1458.25,"endTime":1460.07,"body":"you wanna have that happen every time."},{"startTime":1461.53,"endTime":1463.619,"body":"If your headlines are a certain color,"},{"startTime":1463.84,"endTime":1466.859,"body":"you wanna mostly keep those"},{"startTime":1463.84,"endTime":1466.859,"body":"headlines the same color."},{"startTime":1467.69,"endTime":1470.78,"body":"When you're creating graphics"},{"startTime":1467.69,"endTime":1470.78,"body":"for your social media,"},{"startTime":1471.28,"endTime":1476.02,"body":"you wanna be consistent in your color"},{"startTime":1471.28,"endTime":1476.02,"body":"choices for that as well. And that,"},{"startTime":1476.31,"endTime":1480.46,"body":"especially on a website, when"},{"startTime":1476.31,"endTime":1480.46,"body":"you're keeping things really simple,"},{"startTime":1480.71,"endTime":1483.57,"body":"really easy to understand,"},{"startTime":1480.71,"endTime":1483.57,"body":"and they're consistent."},{"startTime":1484.76,"endTime":1489.05,"body":"That means that nobody has to relearn"},{"startTime":1484.76,"endTime":1489.05,"body":"how to interact with your company."},{"startTime":1490.38,"endTime":1492.09,"body":"Every single page they go to."},{"startTime":1492.71,"endTime":1495.49,"body":"If you get really"},{"startTime":1492.71,"endTime":1495.49,"body":"inconsistent with a website,"},{"startTime":1495.59,"endTime":1497.97,"body":"if you get really inconsistent"},{"startTime":1495.59,"endTime":1497.97,"body":"with your website,"},{"startTime":1498.39,"endTime":1501.76,"body":"you'll understand when people go"},{"startTime":1498.39,"endTime":1501.76,"body":"through it, they're gonna get confused."},{"startTime":1501.76,"endTime":1505.24,"body":"They're gonna get lost. They don't"},{"startTime":1501.76,"endTime":1505.24,"body":"understand how to navigate it."},{"startTime":1506.02,"endTime":1508.2,"body":"I'm working with a client"},{"startTime":1506.02,"endTime":1508.2,"body":"on this actually right now,"},{"startTime":1508.45,"endTime":1511.48,"body":"where we can make things a lot simpler."},{"startTime":1512.18,"endTime":1516.84,"body":"I'm talking about literally cutting"},{"startTime":1512.18,"endTime":1516.84,"body":"somewhat like 20 pages and combining them"},{"startTime":1516.841,"endTime":1521.59,"body":"into one page to just make"},{"startTime":1516.841,"endTime":1521.59,"body":"the entire process easier,"},{"startTime":1522.369,"endTime":1523.99,"body":"easier, and more consistent."},{"startTime":1524.53,"endTime":1529.43,"body":"So that the process to do exactly"},{"startTime":1524.53,"endTime":1529.43,"body":"what we want the client to do is the"},{"startTime":1529.5,"endTime":1533.43,"body":"same throughout the entire website,"},{"startTime":1529.5,"endTime":1533.43,"body":"when you keep it consistent."},{"startTime":1533.93,"endTime":1535.869,"body":"And when you make that"},{"startTime":1533.93,"endTime":1535.869,"body":"process really simple,"},{"startTime":1536.0,"endTime":1539.18,"body":"you're making a whole lot easier"},{"startTime":1536.0,"endTime":1539.18,"body":"for people to make decisions,"},{"startTime":1539.68,"endTime":1542.54,"body":"but you're also making"},{"startTime":1539.68,"endTime":1542.54,"body":"things more accessible."},{"startTime":1543.2,"endTime":1544.94,"body":"You have to remember again,"},{"startTime":1545.01,"endTime":1549.9,"body":"that not everybody has the same"},{"startTime":1545.01,"endTime":1549.9,"body":"abilities that you do and maybe they're"},{"startTime":1549.901,"endTime":1554.38,"body":"dyslexic and they don't. It takes them"},{"startTime":1549.901,"endTime":1554.38,"body":"longer to read something. You know,"},{"startTime":1554.381,"endTime":1557.09,"body":"if somebody's with a visual"},{"startTime":1554.381,"endTime":1557.09,"body":"impairment and a screen reader,"},{"startTime":1557.15,"endTime":1561.93,"body":"if they have to tab through a ton of"},{"startTime":1557.15,"endTime":1561.93,"body":"content or a ton of different things,"},{"startTime":1561.95,"endTime":1563.53,"body":"or the menu changes places,"},{"startTime":1564.2,"endTime":1567.81,"body":"then it might be very confusing and"},{"startTime":1564.2,"endTime":1567.81,"body":"difficult for them to utilize that."},{"startTime":1568.47,"endTime":1573.32,"body":"So make sure that every time that you're"},{"startTime":1568.47,"endTime":1573.32,"body":"designing a new page on your website,"},{"startTime":1574.2,"endTime":1578.44,"body":"then it looks more or less consistent"},{"startTime":1574.2,"endTime":1578.44,"body":"with every other page on your website."},{"startTime":1578.54,"endTime":1583.0,"body":"I'm not saying you copy"},{"startTime":1578.54,"endTime":1583.0,"body":"the design exactly, but the"},{"startTime":1583.5,"endTime":1586.44,"body":"The buttons should be the same."},{"startTime":1583.5,"endTime":1586.44,"body":"The links should be the same."},{"startTime":1586.46,"endTime":1588.6,"body":"The action items should be the same,"},{"startTime":1588.77,"endTime":1593.55,"body":"especially to make it really simple for"},{"startTime":1588.77,"endTime":1593.55,"body":"people to move through your website and"},{"startTime":1593.551,"endTime":1597.23,"body":"to keep it accessible. Now"},{"startTime":1593.551,"endTime":1597.23,"body":"you might be wondering, okay,"},{"startTime":1598.34,"endTime":1602.109,"body":"I've just listened to Marisa ramble"},{"startTime":1598.34,"endTime":1602.109,"body":"on for almost 30 minutes about"},{"startTime":1602.11,"endTime":1602.943,"body":"accessibility."},{"startTime":1603.619,"endTime":1607.76,"body":"How do I know what I'm doing wrong"},{"startTime":1603.619,"endTime":1607.76,"body":"with my own digital accessibility?"},{"startTime":1608.39,"endTime":1608.92,"body":"Well,"},{"startTime":1608.92,"endTime":1613.88,"body":"I love web aims web accessibility"},{"startTime":1608.92,"endTime":1613.88,"body":"evaluation tool or its"},{"startTime":1613.881,"endTime":1618.44,"body":"wave where you can plug in your website"},{"startTime":1613.881,"endTime":1618.44,"body":"and you can check where you might be"},{"startTime":1618.441,"endTime":1623.07,"body":"missing accessible options."},{"startTime":1618.441,"endTime":1623.07,"body":"But if you want a deeper dive,"},{"startTime":1623.17,"endTime":1626.79,"body":"not only into your accessibility,"},{"startTime":1623.17,"endTime":1626.79,"body":"but your SEO and your conversions,"},{"startTime":1627.33,"endTime":1630.71,"body":"we do offer accessibility"},{"startTime":1627.33,"endTime":1630.71,"body":"audits at captain coder."},{"startTime":1630.96,"endTime":1632.91,"body":"We're going to check your accessibility,"},{"startTime":1633.369,"endTime":1636.71,"body":"but we're also going to be looking for"},{"startTime":1633.369,"endTime":1636.71,"body":"those things that wave isn't going to"},{"startTime":1636.711,"endTime":1641.1,"body":"know because it's an automated tool"},{"startTime":1636.711,"endTime":1641.1,"body":"and the things that I've learned"},{"startTime":1641.81,"endTime":1644.3,"body":"over the nearly 10 years"},{"startTime":1641.81,"endTime":1644.3,"body":"that I've been doing this."},{"startTime":1644.72,"endTime":1649.06,"body":"So we check your accessibility and then"},{"startTime":1644.72,"endTime":1649.06,"body":"tell you exactly what to fix what's high"},{"startTime":1649.5,"endTime":1653.9,"body":"priority. And then if you would"},{"startTime":1649.5,"endTime":1653.9,"body":"like we can help you fix that again."},{"startTime":1653.901,"endTime":1655.619,"body":"That's linked in today's show notes."},{"startTime":1655.64,"endTime":1659.93,"body":"If you're interested in an audit"},{"startTime":1655.64,"endTime":1659.93,"body":"with captain coder for accessibility,"},{"startTime":1660.59,"endTime":1664.93,"body":"or send me a DM on"},{"startTime":1660.59,"endTime":1664.93,"body":"Instagram at captain coder"},{"startTime":1665.39,"endTime":1670.17,"body":"and just say audit and I'll know that"},{"startTime":1665.39,"endTime":1670.17,"body":"we can talk about an accessibility"},{"startTime":1670.171,"endTime":1672.609,"body":"audit for you and your business. Now,"},{"startTime":1672.61,"endTime":1676.53,"body":"if you are not prioritizing"},{"startTime":1672.61,"endTime":1676.53,"body":"digital accessibility in 2022,"},{"startTime":1677.25,"endTime":1680.359,"body":"I can tell you right now, just"},{"startTime":1677.25,"endTime":1680.359,"body":"judging by the way, things are moving,"},{"startTime":1680.67,"endTime":1683.52,"body":"that you're going to get"},{"startTime":1680.67,"endTime":1683.52,"body":"left behind very quickly."},{"startTime":1684.34,"endTime":1688.72,"body":"So focus on these simple things that you"},{"startTime":1684.34,"endTime":1688.72,"body":"can do to improve your accessibility."},{"startTime":1688.859,"endTime":1693.0,"body":"Now, even if all you're doing is adding"},{"startTime":1688.859,"endTime":1693.0,"body":"that into your process for social media,"},{"startTime":1693.619,"endTime":1697.83,"body":"and then, then look at your website,"},{"startTime":1693.619,"endTime":1697.83,"body":"but you need to start somewhere."},{"startTime":1698.32,"endTime":1701.95,"body":"Don't just do not do"},{"startTime":1698.32,"endTime":1701.95,"body":"anything. Start somewhere,"},{"startTime":1702.04,"endTime":1706.79,"body":"start caring about it and protect"},{"startTime":1702.04,"endTime":1706.79,"body":"your business and stop cutting people"},{"startTime":1706.89,"endTime":1708.23,"body":"out of your target market."},{"startTime":1710.0,"endTime":1714.54,"body":"Thank you all for tuning into our show"},{"startTime":1710.0,"endTime":1714.54,"body":"this week to catch more captain coder,"},{"startTime":1714.76,"endTime":1718.26,"body":"you can subscribe to this podcast"},{"startTime":1714.76,"endTime":1718.26,"body":"on your favorite podcast app."},{"startTime":1718.74,"endTime":1721.82,"body":"So if you have any questions or you wanna"},{"startTime":1718.74,"endTime":1721.82,"body":"learn more about digital marketing and"},{"startTime":1721.821,"endTime":1723.54,"body":"how it can help grow your online business,"},{"startTime":1723.8,"endTime":1724.581,"body":"follow us on instagram"},{"startTime":1723.8,"endTime":1724.581,"body":"@captaincoder or visit us online at"},{"startTime":1724.581,"endTime":1729.581,"body":"captcoder"},{"startTime":1730.22,"endTime":1732.65,"body":".com. Can't wait to talk"},{"startTime":1730.22,"endTime":1732.65,"body":"to you all again next week."}]}