{"version":"1.0.0","segments":[{"startTime":0.12,"endTime":2.13,"body":"When you launched your"},{"startTime":0.12,"endTime":2.13,"body":"service provider business,"},{"startTime":2.47,"endTime":6.97,"body":"you are probably mostly worried about"},{"startTime":2.47,"endTime":6.97,"body":"getting clients and keeping your costs low"},{"startTime":7.58,"endTime":8.413,"body":"after all."},{"startTime":8.47,"endTime":13.01,"body":"One of the great things about starting"},{"startTime":8.47,"endTime":13.01,"body":"a done for you service business"},{"startTime":13.55,"endTime":18.329,"body":"is that you can start your own business"},{"startTime":13.55,"endTime":18.329,"body":"and be an entrepreneur with little to"},{"startTime":18.53,"endTime":23.079,"body":"know overhead. What does that"},{"startTime":18.53,"endTime":23.079,"body":"typically mean for your marketing?"},{"startTime":24.32,"endTime":24.521,"body":"Honestly,"},{"startTime":24.521,"endTime":29.04,"body":"what I see a lot of service providers"},{"startTime":24.521,"endTime":29.04,"body":"doing is they start with creating"},{"startTime":29.55,"endTime":34.32,"body":"just social media accounts and they"},{"startTime":29.55,"endTime":34.32,"body":"don't prioritizing having a website."},{"startTime":35.26,"endTime":37.79,"body":"Why is that a problem? Let's find out"},{"startTime":39.45,"endTime":42.99,"body":"you're listening to the captain"},{"startTime":39.45,"endTime":42.99,"body":"coder podcast each week."},{"startTime":43.15,"endTime":46.75,"body":"I take you through actionable strategies"},{"startTime":43.15,"endTime":46.75,"body":"that can help you grow your online"},{"startTime":47.07,"endTime":51.19,"body":"business. I'm your host, Mauricea"},{"startTime":47.07,"endTime":51.19,"body":"vans, skyr, AKA captain coder."},{"startTime":53.0,"endTime":57.42,"body":"Let's just start talking about why"},{"startTime":53.0,"endTime":57.42,"body":"you don't wanna rely on social media"},{"startTime":57.97,"endTime":60.86,"body":"with the most obvious answer. Now,"},{"startTime":60.861,"endTime":65.1,"body":"do you remember when Facebook"},{"startTime":60.861,"endTime":65.1,"body":"and Instagram went down"},{"startTime":65.101,"endTime":67.18,"body":"hours or more? Last October?"},{"startTime":67.88,"endTime":71.26,"body":"Now my personal and business"},{"startTime":67.88,"endTime":71.26,"body":"feeds were full of panic,"},{"startTime":71.35,"endTime":76.05,"body":"small business owners who rely heavily"},{"startTime":71.35,"endTime":76.05,"body":"on social media to grow their business"},{"startTime":76.069,"endTime":77.53,"body":"and communicate with other customers."},{"startTime":77.88,"endTime":82.01,"body":"What ended up happening is a lot of small"},{"startTime":77.88,"endTime":82.01,"body":"businesses and a lot of big businesses"},{"startTime":82.55,"endTime":87.53,"body":"had to move their main conversation"},{"startTime":82.55,"endTime":87.53,"body":"to TikTok, to LinkedIn, to Twitter,"},{"startTime":87.87,"endTime":91.65,"body":"places that they didn't necessarily"},{"startTime":87.87,"endTime":91.65,"body":"even pray, prioritizing,"},{"startTime":91.93,"endTime":95.88,"body":"engaging with their"},{"startTime":91.93,"endTime":95.88,"body":"content and even still,"},{"startTime":96.19,"endTime":99.319,"body":"what is the problem with"},{"startTime":96.19,"endTime":99.319,"body":"that? What is the big issue?"},{"startTime":99.38,"endTime":101.0,"body":"The big problem with a business,"},{"startTime":101.001,"endTime":104.72,"body":"putting all of their eggs"},{"startTime":101.001,"endTime":104.72,"body":"in the social media basket."},{"startTime":106.38,"endTime":110.0,"body":"You have zero control of that platform."},{"startTime":110.83,"endTime":114.87,"body":"It's not just about if Facebook or"},{"startTime":110.83,"endTime":114.87,"body":"Instagram go down for seven hours and you"},{"startTime":114.871,"endTime":115.704,"body":"have to get creative."},{"startTime":116.62,"endTime":120.71,"body":"It's the fact that you can't"},{"startTime":116.62,"endTime":120.71,"body":"control how your content gets seen."},{"startTime":121.39,"endTime":124.75,"body":"I want you guys to think about whenever"},{"startTime":121.39,"endTime":124.75,"body":"you create a post on Instagram or when"},{"startTime":124.751,"endTime":128.71,"body":"you create a post for Facebook"},{"startTime":124.751,"endTime":128.71,"body":"or LinkedIn or Twitter, TikTok,"},{"startTime":128.99,"endTime":133.22,"body":"wherever you're posting. Does it look"},{"startTime":128.99,"endTime":133.22,"body":"exactly how you'd like it to look?"},{"startTime":133.88,"endTime":134.101,"body":"Now,"},{"startTime":134.101,"endTime":138.98,"body":"Instagram is talking about changing"},{"startTime":134.101,"endTime":138.98,"body":"our feed completely more to"},{"startTime":138.981,"endTime":143.94,"body":"match TikTok and to move into"},{"startTime":138.981,"endTime":143.94,"body":"the reals obsession by making"},{"startTime":144.0,"endTime":145.9,"body":"the feed be full screen."},{"startTime":147.6,"endTime":152.25,"body":"How many of us created content"},{"startTime":147.6,"endTime":152.25,"body":"for Instagram in a square?"},{"startTime":152.71,"endTime":157.45,"body":"So how is that going to translate"},{"startTime":152.71,"endTime":157.45,"body":"when Instagram does this test and"},{"startTime":157.451,"endTime":160.93,"body":"takes us to full screen, we"},{"startTime":157.451,"endTime":160.93,"body":"don't know. And here's the thing."},{"startTime":161.43,"endTime":165.53,"body":"We have no control over what"},{"startTime":161.43,"endTime":165.53,"body":"Instagram chooses to do."},{"startTime":167.03,"endTime":169.0,"body":"You can't control your brand standards."},{"startTime":169.74,"endTime":174.36,"body":"You can't control in what"},{"startTime":169.74,"endTime":174.36,"body":"order your posts get seen"},{"startTime":175.06,"endTime":178.76,"body":"and how people interact"},{"startTime":175.06,"endTime":178.76,"body":"with you or your content."},{"startTime":180.38,"endTime":184.16,"body":"Now you may be wondering, okay,"},{"startTime":180.38,"endTime":184.16,"body":"so if we can't do social media,"},{"startTime":184.99,"endTime":189.36,"body":"what do we do now? This is one thing."},{"startTime":189.43,"endTime":191.6,"body":"When I teach classes at WITA state,"},{"startTime":192.38,"endTime":195.8,"body":"the number one thing my students"},{"startTime":192.38,"endTime":195.8,"body":"get hung up on is social media."},{"startTime":196.389,"endTime":199.03,"body":"They think that social media is the,"},{"startTime":199.09,"endTime":202.43,"body":"be all end all for a"},{"startTime":199.09,"endTime":202.43,"body":"digital marketing plan,"},{"startTime":203.13,"endTime":205.83,"body":"but that's not even"},{"startTime":203.13,"endTime":205.83,"body":"close to being the case."},{"startTime":206.73,"endTime":211.71,"body":"Do you know what is having a"},{"startTime":206.73,"endTime":211.71,"body":"business website customized"},{"startTime":211.85,"endTime":215.27,"body":"for your business gives you"},{"startTime":211.85,"endTime":215.27,"body":"control over your brand story."},{"startTime":215.93,"endTime":220.74,"body":"It gives you control over how your story"},{"startTime":215.93,"endTime":220.74,"body":"is represented and how it's laid out."},{"startTime":221.4,"endTime":226.3,"body":"It gives you multiple ways to connect"},{"startTime":221.4,"endTime":226.3,"body":"with and communicate with your"},{"startTime":226.301,"endTime":227.86,"body":"target audience. Now,"},{"startTime":227.861,"endTime":232.62,"body":"there's a reason why the website"},{"startTime":227.861,"endTime":232.62,"body":"is the actual foundation to a"},{"startTime":232.82,"endTime":233.94,"body":"businesses marketing,"},{"startTime":234.48,"endTime":239.33,"body":"because it literally is the only"},{"startTime":234.48,"endTime":239.33,"body":"piece that you can have full control"},{"startTime":239.76,"endTime":244.49,"body":"over. Let's take a second to talk"},{"startTime":239.76,"endTime":244.49,"body":"about that foundational piece."},{"startTime":245.03,"endTime":249.73,"body":"Why do I constantly tell people that a"},{"startTime":245.03,"endTime":249.73,"body":"website is the foundation for your Mar"},{"startTime":249.97,"endTime":252.09,"body":"businesses marketing? Well, honestly,"},{"startTime":252.14,"endTime":256.72,"body":"think of your website"},{"startTime":252.14,"endTime":256.72,"body":"as your office online."},{"startTime":257.42,"endTime":259.68,"body":"It used to be that if somebody"},{"startTime":257.42,"endTime":259.68,"body":"wanted to work with you,"},{"startTime":259.681,"endTime":263.32,"body":"they had to come to your"},{"startTime":259.681,"endTime":263.32,"body":"storefront to your office space."},{"startTime":264.15,"endTime":266.36,"body":"Your website is that virtually,"},{"startTime":266.49,"endTime":270.88,"body":"especially when you're running an online"},{"startTime":266.49,"endTime":270.88,"body":"business and you work out of your home,"},{"startTime":271.38,"endTime":276.07,"body":"you don't have a physical location"},{"startTime":271.38,"endTime":276.07,"body":"to really connect with people"},{"startTime":276.21,"endTime":278.55,"body":"in the way that we used"},{"startTime":276.21,"endTime":278.55,"body":"to in the old days."},{"startTime":279.29,"endTime":283.07,"body":"But that's the great thing about being"},{"startTime":279.29,"endTime":283.07,"body":"online is that website is viewable by"},{"startTime":283.071,"endTime":284.07,"body":"anybody in the world."},{"startTime":285.01,"endTime":288.43,"body":"The problem is not all social media"},{"startTime":285.01,"endTime":288.43,"body":"platforms are available anywhere in the"},{"startTime":288.431,"endTime":290.74,"body":"world. Now, of course,"},{"startTime":290.91,"endTime":295.06,"body":"let's not get into internet"},{"startTime":290.91,"endTime":295.06,"body":"regulation across the globe,"},{"startTime":295.6,"endTime":300.3,"body":"but your website has more chance"},{"startTime":295.6,"endTime":300.3,"body":"of being seen by people wherever"},{"startTime":300.85,"endTime":301.683,"body":"they are."},{"startTime":301.88,"endTime":306.18,"body":"It gives them the ability to connect with"},{"startTime":301.88,"endTime":306.18,"body":"you in a way that nothing else really"},{"startTime":306.36,"endTime":307.0,"body":"can."},{"startTime":307.0,"endTime":311.41,"body":"And it also gives you that full"},{"startTime":307.0,"endTime":311.41,"body":"control over your brand story and"},{"startTime":311.5,"endTime":315.41,"body":"everything that goes"},{"startTime":311.5,"endTime":315.41,"body":"into your company. Now,"},{"startTime":315.43,"endTime":316.81,"body":"why it's the foundation?"},{"startTime":317.19,"endTime":321.85,"body":"The real reason I want you to think about"},{"startTime":317.19,"endTime":321.85,"body":"the last time you posted something on"},{"startTime":321.851,"endTime":324.81,"body":"social media and you had a call to"},{"startTime":321.851,"endTime":324.81,"body":"action for someone to work with you,"},{"startTime":325.48,"endTime":329.96,"body":"what did you tell them to do? If you"},{"startTime":325.48,"endTime":329.96,"body":"wanted someone to sign up your email list,"},{"startTime":330.45,"endTime":333.96,"body":"where did you tell them"},{"startTime":330.45,"endTime":333.96,"body":"to go? Chances are,"},{"startTime":334.22,"endTime":337.72,"body":"you're sending people to"},{"startTime":334.22,"endTime":337.72,"body":"your website all of the time,"},{"startTime":338.18,"endTime":343.0,"body":"but are you treating it like it's"},{"startTime":338.18,"endTime":343.0,"body":"the destination that it really should"},{"startTime":343.001,"endTime":347.67,"body":"be if you haven't even opened up"},{"startTime":343.001,"endTime":347.67,"body":"your own website in several months."},{"startTime":348.01,"endTime":351.51,"body":"And if you've made changes to your"},{"startTime":348.01,"endTime":351.51,"body":"business and your service offerings,"},{"startTime":351.511,"endTime":353.51,"body":"and you're only talking"},{"startTime":351.511,"endTime":353.51,"body":"about it on social media,"},{"startTime":354.25,"endTime":357.19,"body":"you can be causing"},{"startTime":354.25,"endTime":357.19,"body":"yourself a lot of problems."},{"startTime":358.82,"endTime":362.4,"body":"The thing is is that your website"},{"startTime":358.82,"endTime":362.4,"body":"is the foundation to your business,"},{"startTime":362.7,"endTime":367.52,"body":"but you have to use it as such."},{"startTime":362.7,"endTime":367.52,"body":"Otherwise it can't help you."},{"startTime":367.86,"endTime":371.12,"body":"And that's where I have so many"},{"startTime":367.86,"endTime":371.12,"body":"clients come to me and they say, well,"},{"startTime":371.121,"endTime":374.24,"body":"I don't get anything outta my website."},{"startTime":371.121,"endTime":374.24,"body":"Well, of course you neglect your website."},{"startTime":374.9,"endTime":379.19,"body":"You don't talk about the things that"},{"startTime":374.9,"endTime":379.19,"body":"you say you do in your business,"},{"startTime":379.45,"endTime":382.39,"body":"on your website. You're"},{"startTime":379.45,"endTime":382.39,"body":"not showcasing people,"},{"startTime":382.49,"endTime":384.63,"body":"how you can help them"},{"startTime":382.49,"endTime":384.63,"body":"through your website."},{"startTime":384.89,"endTime":389.83,"body":"You're spending all of this time creating"},{"startTime":384.89,"endTime":389.83,"body":"reels that you have no control over"},{"startTime":389.85,"endTime":394.42,"body":"who sees it, but yet you're not putting"},{"startTime":389.85,"endTime":394.42,"body":"similar content across your website."},{"startTime":395.25,"endTime":396.58,"body":"Just food for thought."},{"startTime":397.64,"endTime":400.38,"body":"Now let's talk about another"},{"startTime":397.64,"endTime":400.38,"body":"key factor in all this,"},{"startTime":400.381,"endTime":404.94,"body":"because I could talk about"},{"startTime":400.381,"endTime":404.94,"body":"how your website is your"},{"startTime":406.06,"endTime":408.9,"body":"a website, just it builds trust."},{"startTime":409.77,"endTime":413.89,"body":"When you rely only on Instagram"},{"startTime":409.77,"endTime":413.89,"body":"and other social media platforms,"},{"startTime":414.55,"endTime":415.61,"body":"you're gonna have, uh,"},{"startTime":415.611,"endTime":420.37,"body":"people who come with you with a little"},{"startTime":415.611,"endTime":420.37,"body":"bit of concern just in the back of their"},{"startTime":420.38,"endTime":424.85,"body":"minds, that they're actually going to get"},{"startTime":420.38,"endTime":424.85,"body":"what they paid for social media pages."},{"startTime":425.529,"endTime":425.87,"body":"Remember,"},{"startTime":425.87,"endTime":430.33,"body":"you can throw up an Instagram account"},{"startTime":425.87,"endTime":430.33,"body":"relatively quickly and you can also"},{"startTime":430.63,"endTime":435.48,"body":"take it down really quickly"},{"startTime":430.63,"endTime":435.48,"body":"and you can take money without"},{"startTime":435.481,"endTime":439.28,"body":"having to guarantee anything and"},{"startTime":435.481,"endTime":439.28,"body":"have people having no recourse,"},{"startTime":439.38,"endTime":443.04,"body":"no way to get back in touch with you"},{"startTime":439.38,"endTime":443.04,"body":"because your Instagram account is now just"},{"startTime":443.041,"endTime":445.52,"body":"gone without a website,"},{"startTime":446.14,"endTime":449.99,"body":"you might be preventing"},{"startTime":446.14,"endTime":449.99,"body":"your target audience from"},{"startTime":450.94,"endTime":453.43,"body":"They can be left. Wondering if"},{"startTime":450.94,"endTime":453.43,"body":"you're actually a real business,"},{"startTime":454.14,"endTime":458.27,"body":"will you be sticking around to deliver"},{"startTime":454.14,"endTime":458.27,"body":"on the product or service that you claim"},{"startTime":458.33,"endTime":462.23,"body":"you're going to deliver on? Will"},{"startTime":458.33,"endTime":462.23,"body":"you take their money and run?"},{"startTime":462.89,"endTime":463.723,"body":"And can you,"},{"startTime":463.89,"endTime":467.03,"body":"can you prove the results that you're"},{"startTime":463.89,"endTime":467.03,"body":"claiming you can help them achieve?"},{"startTime":468.13,"endTime":471.18,"body":"You can showcase a lot of"},{"startTime":468.13,"endTime":471.18,"body":"great things on social media."},{"startTime":471.55,"endTime":473.38,"body":"Don't get me wrong."},{"startTime":474.28,"endTime":479.22,"body":"But when you have a website and especially"},{"startTime":474.28,"endTime":479.22,"body":"a website that is a true foundational"},{"startTime":479.77,"endTime":484.5,"body":"home for your business, it shows that"},{"startTime":479.77,"endTime":484.5,"body":"you have invested into your business."},{"startTime":485.12,"endTime":490.01,"body":"It proves that you've taken at least"},{"startTime":485.12,"endTime":490.01,"body":"some time and a little bit of funding"},{"startTime":490.51,"endTime":495.49,"body":"to provide a better experience"},{"startTime":490.51,"endTime":495.49,"body":"for your customers. Now,"},{"startTime":495.491,"endTime":497.01,"body":"with a website, like I talked about,"},{"startTime":497.03,"endTime":498.97,"body":"you have to ensure that"},{"startTime":497.03,"endTime":498.97,"body":"you're answering questions."},{"startTime":499.31,"endTime":501.81,"body":"You're working on building"},{"startTime":499.31,"endTime":501.81,"body":"trust with who your business is,"},{"startTime":502.27,"endTime":504.49,"body":"and you're using a custom domain name,"},{"startTime":504.63,"endTime":509.36,"body":"all very simple things that show that"},{"startTime":504.63,"endTime":509.36,"body":"you believe in your business enough to"},{"startTime":509.42,"endTime":511.0,"body":"invest a little bit in it. First."},{"startTime":512.5,"endTime":515.12,"body":"Now I'm not saying that when a"},{"startTime":512.5,"endTime":515.12,"body":"business is first getting started,"},{"startTime":515.55,"endTime":518.8,"body":"that just having an Instagram"},{"startTime":515.55,"endTime":518.8,"body":"page is totally a bad thing,"},{"startTime":519.3,"endTime":522.88,"body":"but it's certainly better to"},{"startTime":519.3,"endTime":522.88,"body":"not rely on social media. Only"},{"startTime":524.41,"endTime":525.309,"body":"for very long."},{"startTime":526.17,"endTime":530.91,"body":"One of the biggest arguments I am"},{"startTime":526.17,"endTime":530.91,"body":"seeing on Instagram right now are"},{"startTime":530.911,"endTime":533.79,"body":"coaches telling people that"},{"startTime":530.911,"endTime":533.79,"body":"you don't need a website,"},{"startTime":534.41,"endTime":537.64,"body":"but when you start"},{"startTime":534.41,"endTime":537.64,"body":"reading these arguments,"},{"startTime":538.27,"endTime":543.12,"body":"because you can't take money on"},{"startTime":538.27,"endTime":543.12,"body":"Instagram and you can't take money on"},{"startTime":543.559,"endTime":546.4,"body":"TikTok, a lot of these"},{"startTime":543.559,"endTime":546.4,"body":"coaches start saying, oh yeah,"},{"startTime":546.401,"endTime":549.96,"body":"you can just need social media. But then"},{"startTime":546.401,"endTime":549.96,"body":"what they end up telling you is that,"},{"startTime":549.961,"endTime":553.19,"body":"well, okay, you also need a"},{"startTime":549.961,"endTime":553.19,"body":"landing page or you need a funnel."},{"startTime":554.09,"endTime":558.39,"body":"And they use these two words and they"},{"startTime":554.09,"endTime":558.39,"body":"neglect to tell you that those are both"},{"startTime":558.75,"endTime":559.583,"body":"websites."},{"startTime":560.26,"endTime":564.95,"body":"Even if all you have is a single"},{"startTime":560.26,"endTime":564.95,"body":"page and they call it a landing"},{"startTime":565.1,"endTime":566.95,"body":"page that is still a website."},{"startTime":567.48,"endTime":572.38,"body":"There is a reason that you have to"},{"startTime":567.48,"endTime":572.38,"body":"have this. You have to have a control,"},{"startTime":572.54,"endTime":576.7,"body":"a corner of the internet"},{"startTime":572.54,"endTime":576.7,"body":"that you can completely"},{"startTime":577.25,"endTime":581.74,"body":"control. When you rely on social media,"},{"startTime":582.559,"endTime":586.22,"body":"you run the risk of not being"},{"startTime":582.559,"endTime":586.22,"body":"able to talk to your customers."},{"startTime":586.559,"endTime":590.61,"body":"If something goes wrong with that"},{"startTime":586.559,"endTime":590.61,"body":"platform, it's the same thing."},{"startTime":590.611,"endTime":591.929,"body":"The coaches talk to you about."},{"startTime":592.12,"endTime":596.57,"body":"They teach you to take people to a"},{"startTime":592.12,"endTime":596.57,"body":"landing page or a funnel or a Lincoln bio,"},{"startTime":596.71,"endTime":600.25,"body":"and use all of these, you know,"},{"startTime":596.71,"endTime":600.25,"body":"hodgepodge tech pieces together."},{"startTime":600.64,"endTime":605.53,"body":"Because even they know that"},{"startTime":600.64,"endTime":605.53,"body":"without some kind of platform"},{"startTime":605.76,"endTime":606.97,"body":"outside of social media,"},{"startTime":608.07,"endTime":612.4,"body":"you run the risk of not being able to"},{"startTime":608.07,"endTime":612.4,"body":"keep in touch with your target audience,"},{"startTime":613.23,"endTime":614.16,"body":"with a website."},{"startTime":614.82,"endTime":618.88,"body":"You can have multiple ways for"},{"startTime":614.82,"endTime":618.88,"body":"a customer to reach you. Now,"},{"startTime":619.23,"endTime":620.08,"body":"what are those ways?"},{"startTime":620.42,"endTime":625.04,"body":"How can a website give you multiple"},{"startTime":620.42,"endTime":625.04,"body":"touchpoint with your customers"},{"startTime":625.42,"endTime":629.91,"body":"on one landing page? Let's look"},{"startTime":625.42,"endTime":629.91,"body":"at a few of my favorites. Now,"},{"startTime":629.94,"endTime":632.91,"body":"when I talk about websites"},{"startTime":629.94,"endTime":632.91,"body":"and customer communication,"},{"startTime":633.55,"endTime":635.19,"body":"I think every business needs to,"},{"startTime":635.25,"endTime":640.11,"body":"at the very least have a contact"},{"startTime":635.25,"endTime":640.11,"body":"form on their website that sends"},{"startTime":640.17,"endTime":644.71,"body":"an email notification when"},{"startTime":640.17,"endTime":644.71,"body":"they get emails. However,"},{"startTime":645.19,"endTime":650.02,"body":"I also highly recommend that you"},{"startTime":645.19,"endTime":650.02,"body":"have some sort of phone number"},{"startTime":650.44,"endTime":653.94,"body":"listed, okay, this is"},{"startTime":650.44,"endTime":653.94,"body":"not my favorite thing."},{"startTime":653.941,"endTime":656.34,"body":"And I kind of hate that. I do this myself,"},{"startTime":657.1,"endTime":659.179,"body":"cuz unfortunately for us introverts,"},{"startTime":659.52,"endTime":663.94,"body":"the majority of people still prefer"},{"startTime":659.52,"endTime":663.94,"body":"to be able to pick up a phone and"},{"startTime":664.52,"endTime":666.33,"body":"call, believe me,"},{"startTime":667.09,"endTime":671.61,"body":"I actually in like last semester was"},{"startTime":667.09,"endTime":671.61,"body":"going to blindside my students and tell"},{"startTime":671.69,"endTime":674.29,"body":"'em, Hey, nobody wants to"},{"startTime":671.69,"endTime":674.29,"body":"call anymore. I was wrong."},{"startTime":674.83,"endTime":679.05,"body":"The data showed me that something like"},{"startTime":674.83,"endTime":679.05,"body":"70% of people still want a phone number."},{"startTime":679.051,"endTime":683.2,"body":"They still wanna be able to call you or"},{"startTime":679.051,"endTime":683.2,"body":"at the very least they want that to be"},{"startTime":683.26,"endTime":687.72,"body":"an option. So get a Google"},{"startTime":683.26,"endTime":687.72,"body":"voice number for free,"},{"startTime":688.5,"endTime":692.8,"body":"get, you know, some kind of free"},{"startTime":688.5,"endTime":692.8,"body":"number that routes to your cell phone."},{"startTime":693.1,"endTime":696.04,"body":"You don't wanna necessarily wanna"},{"startTime":693.1,"endTime":696.04,"body":"put your cell phone on the internet,"},{"startTime":696.3,"endTime":700.12,"body":"but get a Google voice number and have"},{"startTime":696.3,"endTime":700.12,"body":"it route to your phone so that you can"},{"startTime":700.121,"endTime":703.71,"body":"control when you receive those"},{"startTime":700.121,"endTime":703.71,"body":"calls and take, you know,"},{"startTime":703.83,"endTime":704.663,"body":"and keep your boundaries."},{"startTime":706.01,"endTime":710.87,"body":"But you wanna give somebody"},{"startTime":706.01,"endTime":710.87,"body":"the ability to reach out to"},{"startTime":710.871,"endTime":712.83,"body":"you. Now, if you provide."},{"startTime":713.0,"endTime":717.36,"body":"A service where you have customers that"},{"startTime":713.0,"endTime":717.36,"body":"might need to answer might need quick"},{"startTime":717.429,"endTime":718.262,"body":"answers."},{"startTime":718.74,"endTime":723.44,"body":"You can imagine that as a web"},{"startTime":718.74,"endTime":723.44,"body":"developer who hosts websites,"},{"startTime":724.12,"endTime":728.28,"body":"I often will get emergency"},{"startTime":724.12,"endTime":728.28,"body":"texts from clients."},{"startTime":729.02,"endTime":733.19,"body":"So you might wanna consider adding"},{"startTime":729.02,"endTime":733.19,"body":"some kind of live chat plugin to your"},{"startTime":733.191,"endTime":734.01,"body":"website."},{"startTime":734.01,"endTime":737.47,"body":"Now you don't have to be available at"},{"startTime":734.01,"endTime":737.47,"body":"all times to answer those questions"},{"startTime":737.471,"endTime":738.304,"body":"immediately,"},{"startTime":738.53,"endTime":742.95,"body":"but it can help your audience have a new"},{"startTime":738.53,"endTime":742.95,"body":"way to feel like they're getting help"},{"startTime":743.1,"endTime":748.07,"body":"quickly. One thing that I see a lot"},{"startTime":743.1,"endTime":748.07,"body":"of businesses neglect is an FAQ page."},{"startTime":748.89,"endTime":752.62,"body":"An FAQ page can be incredibly powerful"},{"startTime":748.89,"endTime":752.62,"body":"because it can allow you to quickly"},{"startTime":752.84,"endTime":757.7,"body":"answer the majority of your prospects"},{"startTime":752.84,"endTime":757.7,"body":"questions without them having to"},{"startTime":757.701,"endTime":760.74,"body":"reach out for more"},{"startTime":757.701,"endTime":760.74,"body":"information to you directly."},{"startTime":761.12,"endTime":765.3,"body":"It saves both of you time and frustration."},{"startTime":766.24,"endTime":769.05,"body":"Now when Facebook and Instagram"},{"startTime":766.24,"endTime":769.05,"body":"went down last October,"},{"startTime":770.05,"endTime":775.05,"body":"I knew a lot of small business owners"},{"startTime":770.05,"endTime":775.05,"body":"that lost their ability to be contacted at"},{"startTime":775.429,"endTime":779.41,"body":"all. You don't wanna let"},{"startTime":775.429,"endTime":779.41,"body":"that happen to you instead."},{"startTime":779.411,"endTime":783.41,"body":"You wanna make sure that you're providing"},{"startTime":779.411,"endTime":783.41,"body":"several ways for your customers to"},{"startTime":783.411,"endTime":784.85,"body":"reach out and communicate with you."},{"startTime":785.27,"endTime":790.0,"body":"And the great thing is is you"},{"startTime":785.27,"endTime":790.0,"body":"can have multiple through your"},{"startTime":790.001,"endTime":790.834,"body":"website."},{"startTime":790.99,"endTime":795.72,"body":"Something else that a lot of the coaches"},{"startTime":790.99,"endTime":795.72,"body":"and gurus who tell you that you don't"},{"startTime":795.8,"endTime":800.4,"body":"need a website kind of neglect"},{"startTime":795.8,"endTime":800.4,"body":"to let you know Google likes"},{"startTime":800.84,"endTime":802.08,"body":"websites. In fact,"},{"startTime":802.36,"endTime":806.67,"body":"Google's not really gonna find"},{"startTime":802.36,"endTime":806.67,"body":"you unless you have a website."},{"startTime":807.98,"endTime":809.51,"body":"When you have just social media,"},{"startTime":809.66,"endTime":812.39,"body":"when you have some kind of"},{"startTime":809.66,"endTime":812.39,"body":"platform that a third party,"},{"startTime":813.05,"endTime":816.309,"body":"100% controls, um,"},{"startTime":816.34,"endTime":819.11,"body":"there's almost no way for"},{"startTime":816.34,"endTime":819.11,"body":"your business to be found,"},{"startTime":820.36,"endTime":824.42,"body":"especially if you build it largely"},{"startTime":820.36,"endTime":824.42,"body":"on Instagram or Facebook. Yes."},{"startTime":824.52,"endTime":828.179,"body":"Google somewhat indexes,"},{"startTime":824.52,"endTime":828.179,"body":"social media content,"},{"startTime":829.16,"endTime":834.02,"body":"but its ability to properly index that"},{"startTime":829.16,"endTime":834.02,"body":"content is restricted by the social"},{"startTime":834.07,"endTime":837.179,"body":"media platforms themselves."},{"startTime":834.07,"endTime":837.179,"body":"Facebook. For instance,"},{"startTime":837.18,"endTime":841.14,"body":"you can't actually view anything"},{"startTime":837.18,"endTime":841.14,"body":"unless you have a Facebook profile."},{"startTime":841.44,"endTime":845.41,"body":"So you're cutting out people in your"},{"startTime":841.44,"endTime":845.41,"body":"target market who don't wanna be on"},{"startTime":845.61,"endTime":849.89,"body":"Facebook. Instagram is"},{"startTime":845.61,"endTime":849.89,"body":"all public. So is TikTok."},{"startTime":850.03,"endTime":851.53,"body":"If you don't have accounts,"},{"startTime":851.95,"endTime":856.49,"body":"but Google doesn't index those"},{"startTime":851.95,"endTime":856.49,"body":"the same way they do with"},{"startTime":856.65,"endTime":860.85,"body":"websites. If you wanna get found"},{"startTime":856.65,"endTime":860.85,"body":"organically through searches,"},{"startTime":861.51,"endTime":865.68,"body":"there's almost no way to"},{"startTime":861.51,"endTime":865.68,"body":"do that without a website."},{"startTime":866.42,"endTime":869.8,"body":"Now, Google is a long term strategy."},{"startTime":870.8,"endTime":875.12,"body":"I know a lot of businesses that have"},{"startTime":870.8,"endTime":875.12,"body":"successfully started their business"},{"startTime":875.9,"endTime":880.83,"body":"on social media and they basically"},{"startTime":875.9,"endTime":880.83,"body":"just verify that they have a business"},{"startTime":880.831,"endTime":884.07,"body":"model that will work that's"},{"startTime":880.831,"endTime":884.07,"body":"that's good. That's one thing."},{"startTime":884.69,"endTime":887.91,"body":"But if you want your"},{"startTime":884.69,"endTime":887.91,"body":"business to last long term,"},{"startTime":888.49,"endTime":890.51,"body":"you have to have your own website."},{"startTime":890.85,"endTime":895.08,"body":"So that you can build an audience through"},{"startTime":890.85,"endTime":895.08,"body":"Google and reach people that are not"},{"startTime":895.081,"endTime":898.88,"body":"on social media platforms. Now I know"},{"startTime":895.081,"endTime":898.88,"body":"that you're sitting over here saying,"},{"startTime":898.881,"endTime":902.92,"body":"well, everybody's on social media."},{"startTime":898.881,"endTime":902.92,"body":"It's not true. Not everybody is."},{"startTime":903.34,"endTime":906.72,"body":"And honestly there are lots of days that"},{"startTime":903.34,"endTime":906.72,"body":"I wish that they could be off of social"},{"startTime":906.721,"endTime":907.554,"body":"media."},{"startTime":907.62,"endTime":912.03,"body":"So you have to keep that in mind"},{"startTime":907.62,"endTime":912.03,"body":"that you wanna be incredibly"},{"startTime":912.35,"endTime":915.75,"body":"discoverable. So you're"},{"startTime":912.35,"endTime":915.75,"body":"not missing out on anybody."},{"startTime":916.33,"endTime":921.19,"body":"And the only way to do that is to"},{"startTime":916.33,"endTime":921.19,"body":"have more touchpoints and a place"},{"startTime":921.39,"endTime":925.23,"body":"of the internet that is your"},{"startTime":921.39,"endTime":925.23,"body":"home, which is your website."},{"startTime":926.41,"endTime":930.7,"body":"Now are you noticing a pattern in"},{"startTime":926.41,"endTime":930.7,"body":"what we've been talking about here"},{"startTime":931.49,"endTime":933.18,"body":"with your own website."},{"startTime":933.84,"endTime":938.58,"body":"It provides you multiple communication"},{"startTime":933.84,"endTime":938.58,"body":"platforms and you have more control"},{"startTime":938.61,"endTime":941.62,"body":"over your own marketing"},{"startTime":938.61,"endTime":941.62,"body":"and how it's presented."},{"startTime":942.2,"endTime":946.1,"body":"You're not constrained by"},{"startTime":942.2,"endTime":946.1,"body":"how many characters you can"},{"startTime":946.101,"endTime":950.49,"body":"affected by an algorithm and how much"},{"startTime":946.101,"endTime":950.49,"body":"reach you can get and whether or not"},{"startTime":950.491,"endTime":953.49,"body":"you've chosen to post a reel"},{"startTime":950.491,"endTime":953.49,"body":"in the last couple of weeks,"},{"startTime":954.19,"endTime":958.53,"body":"you're not limited to the design"},{"startTime":954.19,"endTime":958.53,"body":"aesthetics of the app you're using."},{"startTime":959.43,"endTime":963.97,"body":"And you're way less affected"},{"startTime":959.43,"endTime":963.97,"body":"when the world's largest"},{"startTime":964.43,"endTime":969.24,"body":"social media platforms"},{"startTime":964.43,"endTime":969.24,"body":"crash for seven hours or"},{"startTime":969.27,"endTime":971.6,"body":"more now with your own website,"},{"startTime":971.79,"endTime":976.68,"body":"your business gets to"},{"startTime":971.79,"endTime":976.68,"body":"be 100% in control of"},{"startTime":976.681,"endTime":978.48,"body":"the look of the branding."},{"startTime":978.9,"endTime":983.52,"body":"The way that you tell your brand"},{"startTime":978.9,"endTime":983.52,"body":"story and how you connect with"},{"startTime":983.71,"endTime":985.07,"body":"potential customers,"},{"startTime":985.77,"endTime":990.43,"body":"you get to choose how your customers"},{"startTime":985.77,"endTime":990.43,"body":"can communicate back with you too."},{"startTime":991.09,"endTime":992.35,"body":"So yes, you can."},{"startTime":992.41,"endTime":996.83,"body":"100% build a business on"},{"startTime":992.41,"endTime":996.83,"body":"a social media platform,"},{"startTime":997.53,"endTime":999.79,"body":"but you're doing it on rented space."},{"startTime":1000.45,"endTime":1004.42,"body":"It is not your space. It is theirs."},{"startTime":1005.03,"endTime":1008.74,"body":"Don't take that risk with your"},{"startTime":1005.03,"endTime":1008.74,"body":"business and how you get clients."},{"startTime":1009.29,"endTime":1014.18,"body":"It's not worth it. Long term, a"},{"startTime":1009.29,"endTime":1014.18,"body":"website will be your best investment."},{"startTime":1015.75,"endTime":1020.22,"body":"Thank you all for tuning into our show"},{"startTime":1015.75,"endTime":1020.22,"body":"this week to catch more captain coder,"},{"startTime":1020.44,"endTime":1024.45,"body":"you can subscribe to this podcast"},{"startTime":1020.44,"endTime":1024.45,"body":"on your favorite podcast app. Now,"},{"startTime":1024.451,"endTime":1027.57,"body":"if you have any questions or you wanna"},{"startTime":1024.451,"endTime":1027.57,"body":"learn more about digital marketing and"},{"startTime":1027.571,"endTime":1030.33,"body":"how it can help grow your"},{"startTime":1027.571,"endTime":1030.33,"body":"online business, follow us on"},{"startTime":1036.01,"endTime":1036.34,"body":"instagram@captaincoderorvisitusonlineatcapcoder.com."},{"startTime":1036.34,"endTime":1038.21,"body":"Can't wait to talk to"},{"startTime":1036.34,"endTime":1038.21,"body":"you all again next week."}]}