{"version":"1.0.0","segments":[{"startTime":0.01,"endTime":4.25,"body":"Today. I'm going to be"},{"startTime":0.01,"endTime":4.25,"body":"completely honest with you. Have,"},{"startTime":4.251,"endTime":9.01,"body":"did you notice that maybe, maybe"},{"startTime":4.251,"endTime":9.01,"body":"not that I was gone last week? Well,"},{"startTime":9.011,"endTime":11.33,"body":"this last week, this last month,"},{"startTime":11.331,"endTime":16.01,"body":"really not even week has been"},{"startTime":11.331,"endTime":16.01,"body":"a bit insane for me with client"},{"startTime":16.011,"endTime":16.844,"body":"work."},{"startTime":16.88,"endTime":21.85,"body":"I have two very specific clients"},{"startTime":16.88,"endTime":21.85,"body":"going through massive shifts in their"},{"startTime":21.851,"endTime":24.61,"body":"own business, which is"},{"startTime":21.851,"endTime":24.61,"body":"a great thing for them,"},{"startTime":25.11,"endTime":28.77,"body":"but the late nights and the long"},{"startTime":25.11,"endTime":28.77,"body":"hours could be really draining."},{"startTime":28.771,"endTime":33.21,"body":"If I wasn't focused on one specific thing,"},{"startTime":33.95,"endTime":37.69,"body":"why I do what I do now in today's episode,"},{"startTime":37.71,"endTime":41.97,"body":"I'm gonna talk a lot about why"},{"startTime":37.71,"endTime":41.97,"body":"and how it impacts your business,"},{"startTime":42.09,"endTime":47.09,"body":"helps it grow and makes it"},{"startTime":42.09,"endTime":47.09,"body":"far easier to go through these"},{"startTime":47.091,"endTime":47.924,"body":"tough seasons."},{"startTime":49.24,"endTime":52.93,"body":"You're listening to the captain"},{"startTime":49.24,"endTime":52.93,"body":"coder podcast each week."},{"startTime":52.931,"endTime":56.65,"body":"I take you through actionable strategies"},{"startTime":52.931,"endTime":56.65,"body":"that can help you grow your online"},{"startTime":56.97,"endTime":61.21,"body":"business. I'm your host, Marisa"},{"startTime":56.97,"endTime":61.21,"body":"VanSkiver, AKA captain coder."},{"startTime":62.99,"endTime":66.25,"body":"Now why, why do you own a business?"},{"startTime":66.6,"endTime":70.209,"body":"What is it that made you"},{"startTime":66.6,"endTime":70.209,"body":"start your own business?"},{"startTime":70.41,"endTime":74.209,"body":"There are so many reasons why"},{"startTime":70.41,"endTime":74.209,"body":"people start their own businesses."},{"startTime":74.93,"endTime":76.13,"body":"Co had a lot to do with it."},{"startTime":76.131,"endTime":80.09,"body":"There's a huge influx over the last"},{"startTime":76.131,"endTime":80.09,"body":"couple of years and people starting their"},{"startTime":80.29,"endTime":82.97,"body":"business. And it all has"},{"startTime":80.29,"endTime":82.97,"body":"boiled down to one thing."},{"startTime":83.319,"endTime":86.49,"body":"Many of us is because we"},{"startTime":83.319,"endTime":86.49,"body":"wanted flexibility and freedom."},{"startTime":87.02,"endTime":91.05,"body":"We wanted to create a business that"},{"startTime":87.02,"endTime":91.05,"body":"served us instead of a nine to five."},{"startTime":91.051,"endTime":94.53,"body":"That didn't, I wanna be honest."},{"startTime":91.051,"endTime":94.53,"body":"When I worked for other people,"},{"startTime":95.04,"endTime":99.97,"body":"I really felt like I was at the mercy"},{"startTime":95.04,"endTime":99.97,"body":"of what they wanted me to do and"},{"startTime":99.971,"endTime":101.569,"body":"how they wanted me to do it."},{"startTime":101.92,"endTime":106.37,"body":"I was at the mercy of the hours that they"},{"startTime":101.92,"endTime":106.37,"body":"wanted me to work and even the salary"},{"startTime":106.44,"endTime":110.77,"body":"they were willing to provide"},{"startTime":106.44,"endTime":110.77,"body":"me for me personally,"},{"startTime":111.32,"endTime":115.09,"body":"I felt like there wasn't a way for"},{"startTime":111.32,"endTime":115.09,"body":"me to really grow within a box,"},{"startTime":116.85,"endTime":120.23,"body":"but I've also been freelancing"},{"startTime":116.85,"endTime":120.23,"body":"on and off since I was 18."},{"startTime":120.28,"endTime":124.75,"body":"So I had a taste of this. I kind of"},{"startTime":120.28,"endTime":124.75,"body":"knew that I wanted to build something,"},{"startTime":125.05,"endTime":125.91,"body":"but honestly,"},{"startTime":125.94,"endTime":130.71,"body":"I lacked a conviction in myself"},{"startTime":125.94,"endTime":130.71,"body":"and my skills for a long time"},{"startTime":130.91,"endTime":133.99,"body":"until I was about 29."},{"startTime":130.91,"endTime":133.99,"body":"And I just went for it."},{"startTime":134.01,"endTime":137.63,"body":"And I joined my first"},{"startTime":134.01,"endTime":137.63,"body":"startup as an entrepreneur."},{"startTime":137.73,"endTime":140.95,"body":"But your why has to be"},{"startTime":137.73,"endTime":140.95,"body":"about more than this."},{"startTime":141.639,"endTime":144.79,"body":"It has to be about more than just"},{"startTime":141.639,"endTime":144.79,"body":"wanting flexibility and freedom,"},{"startTime":144.791,"endTime":149.43,"body":"because what can end up happening"},{"startTime":144.791,"endTime":149.43,"body":"very quickly is that you just create"},{"startTime":149.431,"endTime":150.35,"body":"your own job."},{"startTime":150.97,"endTime":155.43,"body":"And while that can be better"},{"startTime":150.97,"endTime":155.43,"body":"than having a boss, um,"},{"startTime":155.669,"endTime":158.43,"body":"creating your own job is not"},{"startTime":155.669,"endTime":158.43,"body":"why you started a business,"},{"startTime":159.04,"endTime":163.71,"body":"knowing what you wanted when you"},{"startTime":159.04,"endTime":163.71,"body":"left and started your own business"},{"startTime":164.919,"endTime":165.752,"body":"is great."},{"startTime":165.97,"endTime":170.35,"body":"But if you wanna be able to connect"},{"startTime":165.97,"endTime":170.35,"body":"with the humans that will be buying from"},{"startTime":170.351,"endTime":172.95,"body":"you, you need to dig a little deeper."},{"startTime":173.97,"endTime":177.55,"body":"Why do you do what you"},{"startTime":173.97,"endTime":177.55,"body":"do now? Here's the thing."},{"startTime":177.551,"endTime":181.72,"body":"You wanna be able to connect with"},{"startTime":177.551,"endTime":181.72,"body":"people with this? Why, why matters?"},{"startTime":182.01,"endTime":185.08,"body":"Because people care about your,"},{"startTime":185.081,"endTime":188.6,"body":"why your customers care"},{"startTime":185.081,"endTime":188.6,"body":"about why you're in business."},{"startTime":188.601,"endTime":191.96,"body":"Even if they don't consciously"},{"startTime":188.601,"endTime":191.96,"body":"know it, they care."},{"startTime":192.51,"endTime":196.639,"body":"It's a lot easier to connect with"},{"startTime":192.51,"endTime":196.639,"body":"another human being in your marketing,"},{"startTime":196.88,"endTime":197.919,"body":"in your advertising,"},{"startTime":198.06,"endTime":202.2,"body":"and then just overall through"},{"startTime":198.06,"endTime":202.2,"body":"your customer service and"},{"startTime":202.201,"endTime":205.4,"body":"how you show up, how your"},{"startTime":202.201,"endTime":205.4,"body":"employees show up when your,"},{"startTime":205.401,"endTime":209.96,"body":"why is clearly defined. When someone asks,"},{"startTime":209.961,"endTime":214.72,"body":"why you own a business, which you"},{"startTime":209.961,"endTime":214.72,"body":"probably get on a pretty regular basis,"},{"startTime":214.721,"endTime":218.52,"body":"especially if you're like me and you"},{"startTime":214.721,"endTime":218.52,"body":"don't have a lot of entrepreneurial"},{"startTime":218.521,"endTime":221.64,"body":"friends, they wanna know, okay, well,"},{"startTime":218.521,"endTime":221.64,"body":"why are you crazy enough to do this?"},{"startTime":221.641,"endTime":226.36,"body":"Why would you not just work a day job"},{"startTime":221.641,"endTime":226.36,"body":"where it's far easier to just show up"},{"startTime":226.46,"endTime":228.8,"body":"and get these things called paid days off?"},{"startTime":229.08,"endTime":233.12,"body":"Which I have been an entrepreneur"},{"startTime":229.08,"endTime":233.12,"body":"now for like five years."},{"startTime":233.121,"endTime":237.84,"body":"I don't remember what those were like,"},{"startTime":233.121,"endTime":237.84,"body":"but you know, a lot of people ask,"},{"startTime":237.841,"endTime":241.04,"body":"why would you not just have"},{"startTime":237.841,"endTime":241.04,"body":"a job when someone asks you,"},{"startTime":241.041,"endTime":242.32,"body":"why you started your own business?"},{"startTime":242.321,"endTime":245.96,"body":"Your answer is probably pretty similar"},{"startTime":242.321,"endTime":245.96,"body":"to what I said a few minutes ago."},{"startTime":246.18,"endTime":247.08,"body":"You wanted freedom."},{"startTime":247.081,"endTime":250.52,"body":"You wanted be able to be in control of"},{"startTime":247.081,"endTime":250.52,"body":"your own DEC career and destiny. Right?"},{"startTime":251.43,"endTime":254.4,"body":"Okay. So I've been watching a lot of"},{"startTime":251.43,"endTime":254.4,"body":"Lord the rings and house of the dragons."},{"startTime":254.401,"endTime":258.2,"body":"So yes, destiny. It's a little"},{"startTime":254.401,"endTime":258.2,"body":"fantastical. I'm sorry, influences,"},{"startTime":259.29,"endTime":263.91,"body":"but it's not about building"},{"startTime":259.29,"endTime":263.91,"body":"freedom. It's not about,"},{"startTime":264.33,"endTime":267.35,"body":"you know, having more financial control,"},{"startTime":267.351,"endTime":271.589,"body":"which honestly it's not"},{"startTime":267.351,"endTime":271.589,"body":"even like it should \u003claugh\u003e"},{"startTime":272.21,"endTime":276.99,"body":"wow. I'm not really on it today. It"},{"startTime":272.21,"endTime":276.99,"body":"needs to be more about what drives you."},{"startTime":277.21,"endTime":279.71,"body":"The finances, the freedom,"},{"startTime":277.21,"endTime":279.71,"body":"all of that is nice."},{"startTime":280.77,"endTime":284.31,"body":"But why do you do precisely what you do?"},{"startTime":284.46,"endTime":288.95,"body":"What is it that drives you every"},{"startTime":284.46,"endTime":288.95,"body":"day to get up and work on Mondays?"},{"startTime":289.06,"endTime":293.75,"body":"What is it that is your impetus"},{"startTime":289.06,"endTime":293.75,"body":"for getting out of bed and"},{"startTime":293.751,"endTime":296.75,"body":"trying to grow your business?"},{"startTime":293.751,"endTime":296.75,"body":"Cuz I can bet you money."},{"startTime":296.86,"endTime":301.79,"body":"That it is more about money. Now, if"},{"startTime":296.86,"endTime":301.79,"body":"you're sitting here wondering and going,"},{"startTime":301.791,"endTime":302.67,"body":"wow. Um,"},{"startTime":303.05,"endTime":307.91,"body":"the only why that I can think of"},{"startTime":303.05,"endTime":307.91,"body":"is to provide for my family or to"},{"startTime":307.911,"endTime":310.63,"body":"have the freedom, to be with"},{"startTime":307.911,"endTime":310.63,"body":"my kids and all of that stuff."},{"startTime":310.631,"endTime":313.75,"body":"And all of that stuff is important."},{"startTime":310.631,"endTime":313.75,"body":"I'm not saying that it's not,"},{"startTime":313.751,"endTime":318.75,"body":"I'm not saying that financial"},{"startTime":313.751,"endTime":318.75,"body":"needs cannot be a part of your why,"},{"startTime":319.81,"endTime":321.95,"body":"but if you haven't yet,"},{"startTime":321.98,"endTime":325.39,"body":"I highly recommend you go"},{"startTime":321.98,"endTime":325.39,"body":"read or listen to Simon."},{"startTime":325.391,"endTime":329.31,"body":"Sinex start with why now"},{"startTime":325.391,"endTime":329.31,"body":"throughout this fabulous book,"},{"startTime":329.311,"endTime":331.83,"body":"like really I could listen"},{"startTime":329.311,"endTime":331.83,"body":"to it over and over again."},{"startTime":332.279,"endTime":336.71,"body":"He goes through the reason you"},{"startTime":332.279,"endTime":336.71,"body":"should and how to discover your why."},{"startTime":337.05,"endTime":341.15,"body":"And that why is the thing"},{"startTime":337.05,"endTime":341.15,"body":"that drives your business?"},{"startTime":341.58,"endTime":343.23,"body":"It's not about the founder either."},{"startTime":343.58,"endTime":347.39,"body":"Even if you are a so entrepreneur and"},{"startTime":343.58,"endTime":347.39,"body":"you are the only person in your business,"},{"startTime":347.391,"endTime":348.71,"body":"this ain't about you, honey."},{"startTime":349.1,"endTime":353.99,"body":"It's about why your business"},{"startTime":349.1,"endTime":353.99,"body":"exists and who you serve."},{"startTime":354.29,"endTime":359.12,"body":"Now his mantra throughout the book is"},{"startTime":354.29,"endTime":359.12,"body":"people don't buy what you do. They buy,"},{"startTime":359.339,"endTime":360.76,"body":"why you do it."},{"startTime":361.47,"endTime":365.32,"body":"I've also recommended on my"},{"startTime":361.47,"endTime":365.32,"body":"podcast, through my blog."},{"startTime":365.35,"endTime":369.52,"body":"I make my students read it"},{"startTime":365.35,"endTime":369.52,"body":"at Wichita state. Um, mark,"},{"startTime":370.279,"endTime":372.36,"body":"Shafer's the marketing rebellion."},{"startTime":372.361,"endTime":376.04,"body":"And it's all about human"},{"startTime":372.361,"endTime":376.04,"body":"focused marketing. Now,"},{"startTime":376.16,"endTime":377.72,"body":"if you haven't read that either,"},{"startTime":377.721,"endTime":381.52,"body":"that's another good reason to kind of"},{"startTime":377.721,"endTime":381.52,"body":"take a step back and remember that you're"},{"startTime":381.521,"endTime":385.16,"body":"connecting with the humans,"},{"startTime":381.521,"endTime":385.16,"body":"buying your services."},{"startTime":385.56,"endTime":390.24,"body":"There is somebody on the other end of"},{"startTime":385.56,"endTime":390.24,"body":"that decision and you never need to"},{"startTime":390.241,"endTime":394.0,"body":"connect with them. You need"},{"startTime":390.241,"endTime":394.0,"body":"to give them a glimpse,"},{"startTime":394.31,"endTime":399.12,"body":"just a glimpse of humanity"},{"startTime":394.31,"endTime":399.12,"body":"because the bar is pretty low"},{"startTime":399.15,"endTime":404.04,"body":"with that in business these days"},{"startTime":399.15,"endTime":404.04,"body":"and knowing your why can be really"},{"startTime":404.041,"endTime":407.4,"body":"impactful to making that human connection."},{"startTime":407.83,"endTime":410.32,"body":"When you know why you're"},{"startTime":407.83,"endTime":410.32,"body":"doing what you're doing,"},{"startTime":410.69,"endTime":415.68,"body":"it helps your customers connect"},{"startTime":410.69,"endTime":415.68,"body":"with your business better and"},{"startTime":415.681,"endTime":417.48,"body":"not just your business, but with you."},{"startTime":418.05,"endTime":422.839,"body":"It brings back that human touch and your"},{"startTime":418.05,"endTime":422.839,"body":"marketing and it helps your customers"},{"startTime":422.84,"endTime":427.4,"body":"feel seen because the why"},{"startTime":422.84,"endTime":427.4,"body":"should be partially about them."},{"startTime":427.9,"endTime":428.733,"body":"Now, to me,"},{"startTime":429.56,"endTime":433.68,"body":"your why doesn't just have to be about"},{"startTime":429.56,"endTime":433.68,"body":"making more sales and gaining more"},{"startTime":433.96,"endTime":438.92,"body":"customers. That is a great benefit of"},{"startTime":433.96,"endTime":438.92,"body":"really digging in and finding your why,"},{"startTime":439.22,"endTime":442.6,"body":"but it can provide another"},{"startTime":439.22,"endTime":442.6,"body":"point of value too."},{"startTime":443.19,"endTime":447.96,"body":"It's about empowering your employees"},{"startTime":443.19,"endTime":447.96,"body":"and even yourself to continue to"},{"startTime":447.961,"endTime":452.88,"body":"show up even on the hardest days now,"},{"startTime":447.961,"endTime":452.88,"body":"as I've gone through the last, you know,"},{"startTime":452.881,"endTime":454.92,"body":"month or so of crazy deadlines,"},{"startTime":454.921,"endTime":459.24,"body":"working myself and my junior developer"},{"startTime":454.921,"endTime":459.24,"body":"into some late night hours to stay ahead"},{"startTime":459.241,"endTime":464.16,"body":"of the game. I've had to remember"},{"startTime":459.241,"endTime":464.16,"body":"why I do what I do. This,"},{"startTime":464.161,"endTime":468.8,"body":"this isn't just about money for me. In"},{"startTime":464.161,"endTime":468.8,"body":"fact, honestly it rarely is about money."},{"startTime":468.801,"endTime":471.48,"body":"That's just like a nice"},{"startTime":468.801,"endTime":471.48,"body":"benefit that I can, you know,"},{"startTime":471.481,"endTime":474.4,"body":"maybe buy some new furniture"},{"startTime":471.481,"endTime":474.4,"body":"for my living room. My,"},{"startTime":474.401,"endTime":479.0,"body":"why is honestly about providing"},{"startTime":474.401,"endTime":479.0,"body":"the kind of service that most of my"},{"startTime":479.52,"endTime":483.08,"body":"customers haven't ever gotten from"},{"startTime":479.52,"endTime":483.08,"body":"a web developer and believe me,"},{"startTime":483.23,"endTime":485.68,"body":"I've heard it all, but more than that,"},{"startTime":485.79,"endTime":490.72,"body":"it's about helping them grow their own"},{"startTime":485.79,"endTime":490.72,"body":"businesses and giving them control over"},{"startTime":490.721,"endTime":493.64,"body":"their own marketing throughout"},{"startTime":490.721,"endTime":493.64,"body":"the life of my business."},{"startTime":493.99,"endTime":498.72,"body":"I wanna help my customers no matter"},{"startTime":493.99,"endTime":498.72,"body":"what kind of business they own to have"},{"startTime":498.721,"endTime":501.0,"body":"more ownership of their sales process,"},{"startTime":501.28,"endTime":505.64,"body":"their brand story and their"},{"startTime":501.28,"endTime":505.64,"body":"impact that by the way,"},{"startTime":505.65,"endTime":507.92,"body":"is literally from my brand guide."},{"startTime":508.07,"endTime":511.0,"body":"I include my why at the"},{"startTime":508.07,"endTime":511.0,"body":"beginning of my own brand guide."},{"startTime":511.0,"endTime":515.36,"body":"So I remember when I'm marketing"},{"startTime":511.0,"endTime":515.36,"body":"to infuse my marketing with that."},{"startTime":515.361,"endTime":518.0,"body":"Why now, when I can focus on that, why?"},{"startTime":518.1,"endTime":521.0,"body":"And if I can get better about"},{"startTime":518.1,"endTime":521.0,"body":"sharing it with my team,"},{"startTime":521.21,"endTime":525.72,"body":"it is far easier to work"},{"startTime":521.21,"endTime":525.72,"body":"within these temporary tough"},{"startTime":525.721,"endTime":530.36,"body":"timelines to ensure our customers"},{"startTime":525.721,"endTime":530.36,"body":"are succeeding and look,"},{"startTime":530.361,"endTime":533.76,"body":"believe me, we don't plan for these kind"},{"startTime":530.361,"endTime":533.76,"body":"of deadlines to be a long term thing,"},{"startTime":533.82,"endTime":538.4,"body":"but sometimes temporary circumstances"},{"startTime":533.82,"endTime":538.4,"body":"require a bit of sacrifice."},{"startTime":538.66,"endTime":543.44,"body":"And so having that, why and really having"},{"startTime":538.66,"endTime":543.44,"body":"that infused throughout your business,"},{"startTime":543.62,"endTime":545.76,"body":"not only helps you connect"},{"startTime":543.62,"endTime":545.76,"body":"to your customers. Yes,"},{"startTime":546.54,"endTime":551.2,"body":"but it helps your employees understand"},{"startTime":546.54,"endTime":551.2,"body":"why you're asking them to do what you're"},{"startTime":551.201,"endTime":552.034,"body":"asking them to do."},{"startTime":552.179,"endTime":557.12,"body":"And then today is world where it is"},{"startTime":552.179,"endTime":557.12,"body":"incredibly hard to find good employees,"},{"startTime":557.121,"endTime":562.04,"body":"people that show up and care"},{"startTime":557.121,"endTime":562.04,"body":"about your business, even 50%,"},{"startTime":562.041,"endTime":562.88,"body":"the way that you care."},{"startTime":563.13,"endTime":567.48,"body":"Because the other thing that I keep"},{"startTime":563.13,"endTime":567.48,"body":"hearing from people is it's really,"},{"startTime":567.481,"endTime":569.6,"body":"really hard to find employees,"},{"startTime":569.601,"endTime":574.24,"body":"people that are looking for work because"},{"startTime":569.601,"endTime":574.24,"body":"the market is just so difficult right"},{"startTime":574.241,"endTime":577.679,"body":"now, this kind of stuff, your why,"},{"startTime":578.33,"endTime":580.2,"body":"if you really infuse"},{"startTime":578.33,"endTime":580.2,"body":"that into your business,"},{"startTime":580.201,"endTime":584.64,"body":"it can help you in the hiring process"},{"startTime":580.201,"endTime":584.64,"body":"too. Now, if you're wondering, okay,"},{"startTime":584.83,"endTime":589.24,"body":"this is all great. How do I dig"},{"startTime":584.83,"endTime":589.24,"body":"deep and find my own? Why now?"},{"startTime":589.241,"endTime":591.92,"body":"Getting to mind took time. And honestly,"},{"startTime":592.03,"endTime":596.88,"body":"what I did was maybe a little different."},{"startTime":592.03,"endTime":596.88,"body":"Um, I was listening to Simon Sinek,"},{"startTime":596.881,"endTime":600.92,"body":"start with why when I was driving to and"},{"startTime":596.881,"endTime":600.92,"body":"from Kansas city to go visit a friend"},{"startTime":601.22,"endTime":606.04,"body":"and I just sat there and I thought through"},{"startTime":601.22,"endTime":606.04,"body":"it. And then when I got back, I did,"},{"startTime":606.07,"endTime":610.6,"body":"I asked myself a few questions. So"},{"startTime":606.07,"endTime":610.6,"body":"I want you to pause the podcast,"},{"startTime":611.21,"endTime":614.4,"body":"go grab a notebook, get at your"},{"startTime":611.21,"endTime":614.4,"body":"laptop, get out your notes, app,"},{"startTime":614.6,"endTime":615.72,"body":"whatever you've got available to you."},{"startTime":616.34,"endTime":620.48,"body":"And I want you to write down"},{"startTime":616.34,"endTime":620.48,"body":"answers to the following questions."},{"startTime":621.27,"endTime":625.679,"body":"Number one, what inspired"},{"startTime":621.27,"endTime":625.679,"body":"your business idea?"},{"startTime":626.66,"endTime":630.559,"body":"Why, why did you originally"},{"startTime":626.66,"endTime":630.559,"body":"decide to start this business?"},{"startTime":630.56,"endTime":634.679,"body":"What inspired your business idea"},{"startTime":630.56,"endTime":634.679,"body":"from the beginning? Number two,"},{"startTime":634.68,"endTime":637.84,"body":"what problem do you"},{"startTime":634.68,"endTime":637.84,"body":"solve for your customers?"},{"startTime":638.11,"endTime":642.6,"body":"What is it that you do to help them?"},{"startTime":638.11,"endTime":642.6,"body":"And it's all about solving problems."},{"startTime":642.601,"endTime":647.4,"body":"It's not the service you provide. It's"},{"startTime":642.601,"endTime":647.4,"body":"about what problem that service solves."},{"startTime":648.71,"endTime":652.559,"body":"Number three, what's"},{"startTime":648.71,"endTime":652.559,"body":"unique about your business?"},{"startTime":653.47,"endTime":657.76,"body":"What is it that you do? That's"},{"startTime":653.47,"endTime":657.76,"body":"different from everybody else?"},{"startTime":658.02,"endTime":658.75,"body":"For me,"},{"startTime":658.75,"endTime":662.679,"body":"I knew that my cus my business was"},{"startTime":658.75,"endTime":662.679,"body":"unique in the level of customer service."},{"startTime":662.88,"endTime":666.64,"body":"It provided that is not something"},{"startTime":662.88,"endTime":666.64,"body":"that a lot of web developers do."},{"startTime":666.641,"endTime":671.4,"body":"Not something that a lot of web agencies"},{"startTime":666.641,"endTime":671.4,"body":"even do. There's a lot of other things,"},{"startTime":671.401,"endTime":674.16,"body":"but that was the number one thing"},{"startTime":671.401,"endTime":674.16,"body":"that was unique about my business."},{"startTime":674.161,"endTime":678.88,"body":"So what's the number one thing that's"},{"startTime":674.161,"endTime":678.88,"body":"unique about yours? Number four."},{"startTime":679.26,"endTime":681.52,"body":"Why do you love doing what you do?"},{"startTime":682.11,"endTime":686.52,"body":"This is a really important question."},{"startTime":682.11,"endTime":686.52,"body":"Why do you love doing this?"},{"startTime":686.57,"endTime":691.12,"body":"Because there are going to be days when"},{"startTime":686.57,"endTime":691.12,"body":"you forget and you ask yourself what the"},{"startTime":691.15,"endTime":694.36,"body":"F am I doing right now? Why"},{"startTime":691.15,"endTime":694.36,"body":"am I going through this?"},{"startTime":694.65,"endTime":698.92,"body":"So you need to remember why you"},{"startTime":694.65,"endTime":698.92,"body":"love doing it on your last question."},{"startTime":699.75,"endTime":704.679,"body":"What do your customers say over"},{"startTime":699.75,"endTime":704.679,"body":"and over again about working"},{"startTime":704.68,"endTime":709.24,"body":"with your business? That last question"},{"startTime":704.68,"endTime":709.24,"body":"is actually the most important,"},{"startTime":710.44,"endTime":715.4,"body":"your in your, why needs to be driven by"},{"startTime":710.44,"endTime":715.4,"body":"your, your own internal factors? Yes."},{"startTime":715.401,"endTime":717.88,"body":"And not just the founder's"},{"startTime":715.401,"endTime":717.88,"body":"internal factors,"},{"startTime":718.22,"endTime":720.4,"body":"but the businesses internal factors,"},{"startTime":721.38,"endTime":726.08,"body":"but it should also be driven by"},{"startTime":721.38,"endTime":726.08,"body":"your customer experience. Now,"},{"startTime":726.081,"endTime":729.76,"body":"when I sat down and I reworked my brand"},{"startTime":726.081,"endTime":729.76,"body":"story a few months ago and I created a"},{"startTime":729.761,"endTime":734.559,"body":"new brand guide and I went through and"},{"startTime":729.761,"endTime":734.559,"body":"really wrote down my why it was far"},{"startTime":734.56,"endTime":736.84,"body":"easier to articulate all of this,"},{"startTime":737.17,"endTime":742.04,"body":"because it was a thing that I'd"},{"startTime":737.17,"endTime":742.04,"body":"heard from my own clients over"},{"startTime":742.22,"endTime":745.8,"body":"and over again. They wanted"},{"startTime":742.22,"endTime":745.8,"body":"control over their sales,"},{"startTime":746.07,"endTime":749.44,"body":"over their brand story, over"},{"startTime":746.07,"endTime":749.44,"body":"how they showed up online."},{"startTime":749.9,"endTime":754.16,"body":"But they also appreciated that I"},{"startTime":749.9,"endTime":754.16,"body":"actually cared about all of that."},{"startTime":754.63,"endTime":758.2,"body":"I wasn't just there to do the"},{"startTime":754.63,"endTime":758.2,"body":"things they told me to do,"},{"startTime":758.5,"endTime":761.0,"body":"but I was going to help"},{"startTime":758.5,"endTime":761.0,"body":"them discover all of that."},{"startTime":761.34,"endTime":766.28,"body":"Dig deep into why we're doing what"},{"startTime":761.34,"endTime":766.28,"body":"we're doing and help provide a strategic"},{"startTime":766.8,"endTime":770.16,"body":"solution instead of, Hey, here's some"},{"startTime":766.8,"endTime":770.16,"body":"code, this is on your website now."},{"startTime":770.23,"endTime":773.0,"body":"Like it's about more than that for me."},{"startTime":773.14,"endTime":776.28,"body":"And that is incredibly"},{"startTime":773.14,"endTime":776.28,"body":"rare in my industry."},{"startTime":777.26,"endTime":779.92,"body":"And that's why my customers"},{"startTime":777.26,"endTime":779.92,"body":"love working with me."},{"startTime":780.13,"endTime":783.48,"body":"So think about those things about what"},{"startTime":780.13,"endTime":783.48,"body":"your customers say over and over again"},{"startTime":783.481,"endTime":784.201,"body":"about working with you,"},{"startTime":784.201,"endTime":787.04,"body":"because you're going to find"},{"startTime":784.201,"endTime":787.04,"body":"what's unique about your business."},{"startTime":787.19,"endTime":789.28,"body":"You're going to find"},{"startTime":787.19,"endTime":789.28,"body":"the problem you solve."},{"startTime":789.429,"endTime":792.92,"body":"You're going to find the things that"},{"startTime":789.429,"endTime":792.92,"body":"even inspired you from the beginning."},{"startTime":793.34,"endTime":797.96,"body":"You have to talk to your customers or"},{"startTime":793.34,"endTime":797.96,"body":"at least reflect on what your customers"},{"startTime":797.961,"endTime":802.2,"body":"have said to really discover"},{"startTime":797.961,"endTime":802.2,"body":"your why now, finding your own."},{"startTime":802.2,"endTime":804.84,"body":"Why can be a powerful"},{"startTime":802.2,"endTime":804.84,"body":"tool in your business?"},{"startTime":805.14,"endTime":808.4,"body":"Not only can it influence your marketing"},{"startTime":805.14,"endTime":808.4,"body":"and help you connect better with your"},{"startTime":808.401,"endTime":812.84,"body":"ideal customer, but can also"},{"startTime":808.401,"endTime":812.84,"body":"assist you when things get hard."},{"startTime":813.38,"endTime":813.88,"body":"Now,"},{"startTime":813.88,"endTime":818.64,"body":"if anybody has ever told you that"},{"startTime":813.88,"endTime":818.64,"body":"owning a business was the easy choice."},{"startTime":819.36,"endTime":822.96,"body":"Um, you probably should stop reading"},{"startTime":819.36,"endTime":822.96,"body":"or listening to them. Just, just now."},{"startTime":822.961,"endTime":826.32,"body":"Like just no, nothing about"},{"startTime":822.961,"endTime":826.32,"body":"owning a business is easy."},{"startTime":826.63,"endTime":828.679,"body":"This shit is tough."},{"startTime":829.07,"endTime":831.679,"body":"When you have a purpose"},{"startTime":829.07,"endTime":831.679,"body":"that drives you though,"},{"startTime":832.29,"endTime":834.36,"body":"it makes everything easier."},{"startTime":834.86,"endTime":838.0,"body":"Now show up for your purpose"},{"startTime":834.86,"endTime":838.0,"body":"and for your customers."},{"startTime":838.179,"endTime":840.48,"body":"And you'll be amazed at"},{"startTime":838.179,"endTime":840.48,"body":"what can start happening."},{"startTime":842.36,"endTime":847.0,"body":"Thank you all for tuning in to our show"},{"startTime":842.36,"endTime":847.0,"body":"this week to catch more captain coder,"},{"startTime":847.001,"endTime":851.16,"body":"you can subscribe to this podcast"},{"startTime":847.001,"endTime":851.16,"body":"on your favorite podcast app. Now,"},{"startTime":851.161,"endTime":854.16,"body":"if you have any questions or you wanna"},{"startTime":851.161,"endTime":854.16,"body":"learn more about digital marketing and"},{"startTime":854.161,"endTime":856.04,"body":"how it can help grow your online business,"},{"startTime":856.11,"endTime":859.88,"body":"follow us on Instagram"},{"startTime":856.11,"endTime":859.88,"body":"@captaincoder or visit us online at"},{"startTime":859.881,"endTime":862.88,"body":"captcoder.com."},{"startTime":862.96,"endTime":865.16,"body":"Can't wait to talk to"},{"startTime":862.96,"endTime":865.16,"body":"you all again next week."}]}