{"version":"1.0.0","segments":[{"startTime":0.18,"endTime":4.41,"body":"To me fall is about more than"},{"startTime":0.18,"endTime":4.41,"body":"pumpkin spice and pumpkins"},{"startTime":5.07,"endTime":7.41,"body":"and leaves and hoodies \u003claugh\u003e."},{"startTime":7.94,"endTime":12.73,"body":"It is somehow unofficial"},{"startTime":7.94,"endTime":12.73,"body":"website season when fall"},{"startTime":12.731,"endTime":14.77,"body":"comes around and we come"},{"startTime":12.731,"endTime":14.77,"body":"towards the end of the year."},{"startTime":15.02,"endTime":19.85,"body":"So many people start thinking about"},{"startTime":15.02,"endTime":19.85,"body":"the next year and that they're ready to"},{"startTime":19.851,"endTime":24.61,"body":"improve their businesses online"},{"startTime":19.851,"endTime":24.61,"body":"presence and get a website that actually"},{"startTime":24.611,"endTime":26.77,"body":"works for them. Now,"},{"startTime":26.771,"endTime":30.89,"body":"if you're one of those people and you're"},{"startTime":26.771,"endTime":30.89,"body":"looking to hire someone to build a"},{"startTime":30.891,"endTime":34.85,"body":"website for you, how do"},{"startTime":30.891,"endTime":34.85,"body":"you know who to choose?"},{"startTime":35.05,"endTime":38.81,"body":"There seems like there's an endless"},{"startTime":35.05,"endTime":38.81,"body":"amount of websites in the world,"},{"startTime":39.27,"endTime":40.45,"body":"but in this case,"},{"startTime":40.54,"endTime":45.17,"body":"it goes beyond the price you pay and"},{"startTime":40.54,"endTime":45.17,"body":"a lot more about the quality of the"},{"startTime":45.171,"endTime":49.37,"body":"website that someone is going to build"},{"startTime":45.171,"endTime":49.37,"body":"for you now to make all of that easier."},{"startTime":49.4,"endTime":52.81,"body":"I've compiled a list of"},{"startTime":49.4,"endTime":52.81,"body":"questions you should ask."},{"startTime":53.07,"endTime":57.93,"body":"Any web designer or design agency"},{"startTime":53.07,"endTime":57.93,"body":"you're thinking of working with let's"},{"startTime":58.17,"endTime":63.17,"body":"dive in. You're listening to the"},{"startTime":58.17,"endTime":63.17,"body":"captain coder podcast each week."},{"startTime":63.171,"endTime":66.97,"body":"I take you through actionable strategies"},{"startTime":63.171,"endTime":66.97,"body":"that can help you grow your online"},{"startTime":67.25,"endTime":71.41,"body":"business. I'm your host, Maurice"},{"startTime":67.25,"endTime":71.41,"body":"scriber, AKA captain coder."},{"startTime":72.75,"endTime":76.81,"body":"Now, before we dive into these"},{"startTime":72.75,"endTime":76.81,"body":"questions, I just want you to one,"},{"startTime":76.811,"endTime":81.73,"body":"maybe grab a notepad or head over"},{"startTime":76.811,"endTime":81.73,"body":"today's show notes at capt C a P"},{"startTime":81.89,"endTime":85.85,"body":"T coder.com/17."},{"startTime":86.14,"endTime":87.85,"body":"So that you have these on hand,"},{"startTime":87.851,"endTime":92.569,"body":"because these are all really important"},{"startTime":87.851,"endTime":92.569,"body":"questions to ask in the initial discovery"},{"startTime":92.68,"endTime":93.513,"body":"call."},{"startTime":93.55,"endTime":98.29,"body":"Any good web designer or design"},{"startTime":93.55,"endTime":98.29,"body":"agency is going to take you through a"},{"startTime":98.291,"endTime":102.17,"body":"discovery call at process"},{"startTime":98.291,"endTime":102.17,"body":"where they're gonna vet."},{"startTime":102.171,"endTime":103.61,"body":"You make sure that they're a good fit,"},{"startTime":103.819,"endTime":105.93,"body":"or just try to get an"},{"startTime":103.819,"endTime":105.93,"body":"idea for your project."},{"startTime":106.84,"endTime":110.57,"body":"This isn't just about the"},{"startTime":106.84,"endTime":110.57,"body":"design agency interviewing you."},{"startTime":110.76,"endTime":114.89,"body":"This is also about you interviewing them"},{"startTime":110.76,"endTime":114.89,"body":"and making sure that they are the right"},{"startTime":114.891,"endTime":118.77,"body":"fit before you move forward"},{"startTime":114.891,"endTime":118.77,"body":"in any part of the process."},{"startTime":119.64,"endTime":123.33,"body":"Okay? So let's get to question one,"},{"startTime":119.64,"endTime":123.33,"body":"because I could talk about that all day."},{"startTime":123.95,"endTime":125.49,"body":"The first question you should ask,"},{"startTime":125.8,"endTime":129.05,"body":"what platform do you use now,"},{"startTime":129.051,"endTime":134.05,"body":"unless you have a really expansive"},{"startTime":129.051,"endTime":134.05,"body":"budget and you need completely custom"},{"startTime":134.051,"endTime":134.884,"body":"work."},{"startTime":134.919,"endTime":139.57,"body":"It's likely that your web designer in any"},{"startTime":134.919,"endTime":139.57,"body":"agency that you talk to is going to be"},{"startTime":139.571,"endTime":144.33,"body":"using some type of platform. Now,"},{"startTime":139.571,"endTime":144.33,"body":"whether they use Squarespace,"},{"startTime":144.59,"endTime":149.37,"body":"Wix or WordPress can make a"},{"startTime":144.59,"endTime":149.37,"body":"huge difference to your business"},{"startTime":149.71,"endTime":154.57,"body":"and your website's ability to grow with"},{"startTime":149.71,"endTime":154.57,"body":"your business over the next few years."},{"startTime":155.31,"endTime":156.889,"body":"Now, if you're just starting out,"},{"startTime":156.89,"endTime":159.33,"body":"you're looking for something"},{"startTime":156.89,"endTime":159.33,"body":"that's a little lower budget."},{"startTime":159.331,"endTime":160.97,"body":"Maybe this is your second website."},{"startTime":160.971,"endTime":165.09,"body":"You're ready to have someone do this"},{"startTime":160.971,"endTime":165.09,"body":"professionally better than you can do on"},{"startTime":165.091,"endTime":165.924,"body":"your own,"},{"startTime":165.95,"endTime":170.09,"body":"but you still don't wanna spend a ton of"},{"startTime":165.95,"endTime":170.09,"body":"money cuz your business is still in flu"},{"startTime":170.47,"endTime":175.09,"body":"Squarespace and WICS are,"},{"startTime":170.47,"endTime":175.09,"body":"um, they're fine resources."},{"startTime":175.419,"endTime":177.13,"body":"If you are a student of mine,"},{"startTime":177.131,"endTime":181.04,"body":"especially in my digital marketing"},{"startTime":177.131,"endTime":181.04,"body":"class and you have stumbled upon this"},{"startTime":181.041,"endTime":185.24,"body":"episode, this was wrong. This was a lie."},{"startTime":181.041,"endTime":185.24,"body":"Okay? Just don't bring this back to me."},{"startTime":185.419,"endTime":189.36,"body":"But if you are a service provider and"},{"startTime":185.419,"endTime":189.36,"body":"a business owner look Squarespace, Ws,"},{"startTime":189.361,"endTime":193.6,"body":"they have their place. They, they"},{"startTime":189.361,"endTime":193.6,"body":"really do. They're really good for that."},{"startTime":193.71,"endTime":198.32,"body":"Just starting out business that"},{"startTime":193.71,"endTime":198.32,"body":"needs something needs a professional"},{"startTime":198.321,"endTime":199.2,"body":"online presence,"},{"startTime":199.62,"endTime":204.2,"body":"but they're not really ready to"},{"startTime":199.62,"endTime":204.2,"body":"invest in something more right now."},{"startTime":204.86,"endTime":208.0,"body":"But if you're at that place"},{"startTime":204.86,"endTime":208.0,"body":"where you're done with a DIY,"},{"startTime":208.22,"endTime":212.76,"body":"you want a website that's going to grow"},{"startTime":208.22,"endTime":212.76,"body":"with your business and you want it to"},{"startTime":212.761,"endTime":217.0,"body":"last longer than a couple of years,"},{"startTime":212.761,"endTime":217.0,"body":"you're gonna wanna invest in WordPress."},{"startTime":219.36,"endTime":221.44,"body":"Now of course, I'm a WordPress"},{"startTime":219.36,"endTime":221.44,"body":"developer. I talked about."},{"startTime":221.441,"endTime":223.2,"body":"I've talked about WordPress,"},{"startTime":221.441,"endTime":223.2,"body":"a lot of this podcast."},{"startTime":223.67,"endTime":225.96,"body":"I talk about WordPress a lot"},{"startTime":223.67,"endTime":225.96,"body":"throughout my social media."},{"startTime":225.96,"endTime":227.88,"body":"If you've been following me"},{"startTime":225.96,"endTime":227.88,"body":"for longer than five minutes,"},{"startTime":227.881,"endTime":231.68,"body":"this is not surprising."},{"startTime":227.881,"endTime":231.68,"body":"WordPress is incredibly flexible."},{"startTime":231.97,"endTime":236.08,"body":"It gives you the ability to make"},{"startTime":231.97,"endTime":236.08,"body":"changes and make adjustments rapidly."},{"startTime":236.63,"endTime":238.52,"body":"Just kind of depending on how it's built."},{"startTime":239.5,"endTime":242.92,"body":"And it's far more flexible"},{"startTime":239.5,"endTime":242.92,"body":"to grow with your business."},{"startTime":243.78,"endTime":246.84,"body":"Now we're gonna get into some more of"},{"startTime":243.78,"endTime":246.84,"body":"the reasons why I like WordPress in the"},{"startTime":246.841,"endTime":251.44,"body":"next few questions, but typically"},{"startTime":246.841,"endTime":251.44,"body":"speaking, not all, not always,"},{"startTime":251.63,"endTime":256.04,"body":"you're gonna find either newer"},{"startTime":251.63,"endTime":256.04,"body":"designers and develop rely, honestly,"},{"startTime":256.041,"endTime":256.92,"body":"newer web designers,"},{"startTime":256.921,"endTime":261.04,"body":"developers don't really touch score"},{"startTime":256.921,"endTime":261.04,"body":"space in Wix because it's not code based."},{"startTime":261.62,"endTime":266.44,"body":"But if you're looking for a new, like a"},{"startTime":261.62,"endTime":266.44,"body":"newer agency, who's got less experience."},{"startTime":266.93,"endTime":268.68,"body":"So their cost is gonna be a little lower."},{"startTime":268.89,"endTime":271.12,"body":"They're probably gonna"},{"startTime":268.89,"endTime":271.12,"body":"work on square space."},{"startTime":271.4,"endTime":275.12,"body":"Maybe WICS if you want someone"},{"startTime":271.4,"endTime":275.12,"body":"who's more experienced,"},{"startTime":275.121,"endTime":276.32,"body":"who's been around a little longer."},{"startTime":277.02,"endTime":281.88,"body":"And honestly they're gonna"},{"startTime":277.02,"endTime":281.88,"body":"charge more likely, not always,"},{"startTime":281.881,"endTime":284.6,"body":"but they're probably gonna charge"},{"startTime":281.881,"endTime":284.6,"body":"more because there's more involved."},{"startTime":285.72,"endTime":288.8,"body":"Then you're gonna wanna go"},{"startTime":285.72,"endTime":288.8,"body":"with somebody for WordPress."},{"startTime":288.95,"endTime":292.96,"body":"You're probably gonna pay more for a"},{"startTime":288.95,"endTime":292.96,"body":"WordPress website than you will for"},{"startTime":292.961,"endTime":297.72,"body":"something else. But that's because you"},{"startTime":292.961,"endTime":297.72,"body":"get more out of a WordPress website."},{"startTime":298.67,"endTime":301.04,"body":"Just some things to keep in mind."},{"startTime":301.86,"endTime":304.279,"body":"Now the second question"},{"startTime":301.86,"endTime":304.279,"body":"you wanna ask, okay."},{"startTime":305.21,"endTime":308.68,"body":"Do you use themes or some"},{"startTime":305.21,"endTime":308.68,"body":"kind of building tool?"},{"startTime":309.18,"endTime":313.08,"body":"Now say you have picked a WordPress"},{"startTime":309.18,"endTime":313.08,"body":"designer for your project because you"},{"startTime":313.081,"endTime":318.0,"body":"listened in question one and got the"},{"startTime":313.081,"endTime":318.0,"body":"subliminal, not very subliminal messaging."},{"startTime":318.001,"endTime":321.72,"body":"I was trying to provide that. WordPress"},{"startTime":318.001,"endTime":321.72,"body":"is the clear solution and it's,"},{"startTime":321.721,"endTime":323.92,"body":"you're gonna waste a lot less"},{"startTime":321.721,"endTime":323.92,"body":"money if you just start there."},{"startTime":323.95,"endTime":326.92,"body":"I did I say that out loud."},{"startTime":323.95,"endTime":326.92,"body":"Okay, look, great. Start."},{"startTime":326.921,"endTime":331.88,"body":"Obviously I'm openly biased, but say"},{"startTime":326.921,"endTime":331.88,"body":"you've picked a WordPress designer now."},{"startTime":331.881,"endTime":336.0,"body":"Now you wanna actually ask them"},{"startTime":331.881,"endTime":336.0,"body":"how they build your website."},{"startTime":337.08,"endTime":339.52,"body":"All be a hundred percent"},{"startTime":337.08,"endTime":339.52,"body":"honest, not all web designers,"},{"startTime":339.54,"endTime":343.0,"body":"not a whole WordPress designers"},{"startTime":339.54,"endTime":343.0,"body":"are built the same. In fact,"},{"startTime":343.001,"endTime":347.36,"body":"there's a lot of people in this world"},{"startTime":343.001,"endTime":347.36,"body":"who call themself WordPress developers,"},{"startTime":347.98,"endTime":352.44,"body":"who are not. Now that part"},{"startTime":347.98,"endTime":352.44,"body":"doesn't matter to you so much,"},{"startTime":352.49,"endTime":354.92,"body":"because again, that's another"},{"startTime":352.49,"endTime":354.92,"body":"rabbit hole I could go down,"},{"startTime":355.3,"endTime":359.32,"body":"but WordPress can mean a"},{"startTime":355.3,"endTime":359.32,"body":"lot of different options."},{"startTime":360.05,"endTime":364.92,"body":"So there are page builders that"},{"startTime":360.05,"endTime":364.92,"body":"are plugins like Elementor,"},{"startTime":364.921,"endTime":367.56,"body":"which is the most popular one right now,"},{"startTime":367.79,"endTime":372.48,"body":"especially with the DIY"},{"startTime":367.79,"endTime":372.48,"body":"crowd and beaver builder."},{"startTime":373.06,"endTime":378.04,"body":"And then there are premium"},{"startTime":373.06,"endTime":378.04,"body":"themes like salient and the"},{"startTime":378.041,"endTime":379.64,"body":"most popular one that I have seen lately."},{"startTime":380.48,"endTime":385.48,"body":"Divvy that can be customized and can"},{"startTime":380.48,"endTime":385.48,"body":"create a website with basically zero"},{"startTime":385.51,"endTime":389.36,"body":"code written, maybe some"},{"startTime":385.51,"endTime":389.36,"body":"CSS styling changes."},{"startTime":389.361,"endTime":393.08,"body":"So you have somebody who knows just"},{"startTime":389.361,"endTime":393.08,"body":"enough to go tweak that beyond what the"},{"startTime":393.081,"endTime":396.56,"body":"builder and the theme gives"},{"startTime":393.081,"endTime":396.56,"body":"them. Now look, \u003claugh\u003e,"},{"startTime":396.91,"endTime":399.6,"body":"this is another one where"},{"startTime":396.91,"endTime":399.6,"body":"yeah, that's fine. Look,"},{"startTime":399.601,"endTime":403.0,"body":"themes and builders"},{"startTime":399.601,"endTime":403.0,"body":"are perfectly fine ish,"},{"startTime":403.7,"endTime":408.56,"body":"but they can provide"},{"startTime":403.7,"endTime":408.56,"body":"bloated solutions that look"},{"startTime":408.561,"endTime":411.12,"body":"kind of like every other"},{"startTime":408.561,"endTime":411.12,"body":"website on the block."},{"startTime":411.5,"endTime":414.68,"body":"And especially every other"},{"startTime":411.5,"endTime":414.68,"body":"website that your competitor has."},{"startTime":415.11,"endTime":418.8,"body":"They require less time, lower skill sets."},{"startTime":419.1,"endTime":421.44,"body":"And unless they're being"},{"startTime":419.1,"endTime":421.44,"body":"heavily customized,"},{"startTime":421.71,"endTime":424.24,"body":"they should come with a lower budget."},{"startTime":425.39,"endTime":429.2,"body":"I heard of a client who shall not"},{"startTime":425.39,"endTime":429.2,"body":"be named a project that I lost,"},{"startTime":429.201,"endTime":433.04,"body":"that I was gonna custom code that they"},{"startTime":429.201,"endTime":433.04,"body":"ended up going with somebody who built"},{"startTime":433.041,"endTime":435.08,"body":"them an element or website."},{"startTime":436.01,"endTime":440.96,"body":"So with this drag and drop theme"},{"startTime":436.01,"endTime":440.96,"body":"builder and they pay 20 grand for"},{"startTime":440.961,"endTime":442.24,"body":"it. Now, to me,"},{"startTime":442.91,"endTime":447.88,"body":"that is just outrageous because"},{"startTime":442.91,"endTime":447.88,"body":"while Elementor is definitely"},{"startTime":447.881,"endTime":452.32,"body":"the best solution that I have"},{"startTime":447.881,"endTime":452.32,"body":"found of the DIY page builders,"},{"startTime":452.87,"endTime":454.76,"body":"it's still a DIY page builder."},{"startTime":455.64,"endTime":460.44,"body":"You're there's not a lot of custom"},{"startTime":455.64,"endTime":460.44,"body":"code involved with this. Basically."},{"startTime":460.441,"endTime":461.8,"body":"Anybody could use it."},{"startTime":462.06,"endTime":466.88,"body":"And so it was just mind boggling that"},{"startTime":462.06,"endTime":466.88,"body":"a professional agency who charged that"},{"startTime":466.881,"endTime":471.36,"body":"much used Elementor. Now you guys"},{"startTime":466.881,"endTime":471.36,"body":"can probably guess personally,"},{"startTime":471.361,"endTime":473.32,"body":"as I slam every other option out there,"},{"startTime":473.63,"endTime":478.0,"body":"I custom code the WordPress"},{"startTime":473.63,"endTime":478.0,"body":"websites that I build. Now look,"},{"startTime":478.08,"endTime":482.04,"body":"this means I am coding a WordPress"},{"startTime":478.08,"endTime":482.04,"body":"theme. That's what it's called."},{"startTime":482.14,"endTime":486.6,"body":"The kind of package that makes"},{"startTime":482.14,"endTime":486.6,"body":"your website look and behave"},{"startTime":487.06,"endTime":488.48,"body":"the way that we want it to."},{"startTime":489.03,"endTime":493.44,"body":"I am coding that 100%"},{"startTime":489.03,"endTime":493.44,"body":"from scratch more or less."},{"startTime":493.47,"endTime":496.16,"body":"I have a starter theme that saves me time."},{"startTime":496.84,"endTime":499.96,"body":"Make sure I'm doing my processes"},{"startTime":496.84,"endTime":499.96,"body":"right every single time."},{"startTime":500.26,"endTime":503.64,"body":"But this helps me keep my websites lean."},{"startTime":504.27,"endTime":508.64,"body":"I tailor them 100% to their businesses"},{"startTime":509.14,"endTime":512.28,"body":"and my websites include"},{"startTime":509.14,"endTime":512.28,"body":"custom copy and designs."},{"startTime":512.69,"endTime":517.08,"body":"So you're not getting the website that"},{"startTime":512.69,"endTime":517.08,"body":"your friend got from the same guy over"},{"startTime":517.081,"endTime":521.48,"body":"here. You're not gonna see 10 of the"},{"startTime":517.081,"endTime":521.48,"body":"same websites in my portfolio. In fact,"},{"startTime":521.79,"endTime":526.12,"body":"none of the websites in my portfolio"},{"startTime":521.79,"endTime":526.12,"body":"look anything alike because they're built"},{"startTime":526.26,"endTime":527.64,"body":"for my customers."},{"startTime":529.179,"endTime":533.72,"body":"Now this is largely different because"},{"startTime":529.179,"endTime":533.72,"body":"instead of purchasing the theme"},{"startTime":533.78,"endTime":537.24,"body":"I'm, I'm working on,"},{"startTime":533.78,"endTime":537.24,"body":"I'm building it myself."},{"startTime":537.241,"endTime":541.96,"body":"I'm coding it from scratch. I am a"},{"startTime":537.241,"endTime":541.96,"body":"WordPress developer. I code in PHB."},{"startTime":541.961,"endTime":545.88,"body":"I code in CSS, HTML, JavaScript too."},{"startTime":545.881,"endTime":549.12,"body":"When I have to \u003claugh\u003e that's"},{"startTime":545.881,"endTime":549.12,"body":"a whole nother story. Now,"},{"startTime":549.121,"endTime":551.16,"body":"a website designer and developer,"},{"startTime":551.27,"endTime":555.24,"body":"that custom codes like I do that"},{"startTime":551.27,"endTime":555.24,"body":"custom codes, a WordPress theme."},{"startTime":555.41,"endTime":559.96,"body":"They're probably gonna cost a little"},{"startTime":555.41,"endTime":559.96,"body":"bit more because it's a more advanced"},{"startTime":560.6,"endTime":563.64,"body":"skill set. I've been"},{"startTime":560.6,"endTime":563.64,"body":"doing this for 10 years."},{"startTime":564.309,"endTime":566.92,"body":"I know WordPress code inside and out."},{"startTime":567.13,"endTime":571.679,"body":"So I get charge a little bit more"},{"startTime":567.13,"endTime":571.679,"body":"because it provides extra value to your"},{"startTime":571.92,"endTime":573.36,"body":"business and the website."},{"startTime":573.86,"endTime":578.0,"body":"Now there's a lot of things I can go"},{"startTime":573.86,"endTime":578.0,"body":"into about how custom code and especially"},{"startTime":578.001,"endTime":582.44,"body":"custom themes are more secure."},{"startTime":578.001,"endTime":582.44,"body":"They're faster. They perform better."},{"startTime":582.62,"endTime":586.08,"body":"But the bulk of it is if it's"},{"startTime":582.62,"endTime":586.08,"body":"built custom for your business,"},{"startTime":586.71,"endTime":589.36,"body":"it's going to be built for your business."},{"startTime":589.77,"endTime":594.36,"body":"So page builders are not bad, but"},{"startTime":589.77,"endTime":594.36,"body":"just when you ask that question,"},{"startTime":594.73,"endTime":596.36,"body":"it helps you understand, okay,"},{"startTime":596.67,"endTime":600.0,"body":"this is the expertise level and"},{"startTime":596.67,"endTime":600.0,"body":"maybe their expertise. Level's great."},{"startTime":600.001,"endTime":603.679,"body":"But for whatever reason, they like that,"},{"startTime":600.001,"endTime":603.679,"body":"ask them why they use a page builder,"},{"startTime":603.7,"endTime":607.32,"body":"ask them why they don't custom"},{"startTime":603.7,"endTime":607.32,"body":"code, because I can tell you too,"},{"startTime":607.69,"endTime":610.8,"body":"if anything goes wrong with your"},{"startTime":607.69,"endTime":610.8,"body":"website and they don't know how to code,"},{"startTime":610.801,"endTime":613.6,"body":"and that's why they're using"},{"startTime":610.801,"endTime":613.6,"body":"Elementor, they're gonna be stuck."},{"startTime":614.09,"endTime":618.64,"body":"So if you want someone who can take"},{"startTime":614.09,"endTime":618.64,"body":"care of everything from a to Z,"},{"startTime":618.641,"endTime":619.92,"body":"with your WordPress website,"},{"startTime":620.37,"endTime":624.559,"body":"go for somebody with a more in depth"},{"startTime":620.37,"endTime":624.559,"body":"skillset into the WordPress code itself."},{"startTime":625.52,"endTime":628.679,"body":"Again, I'm 100% biased. And"},{"startTime":625.52,"endTime":628.679,"body":"I totally recognize that,"},{"startTime":628.68,"endTime":632.44,"body":"but I promise these are legitimate"},{"startTime":628.68,"endTime":632.44,"body":"reasons because I have been there,"},{"startTime":632.441,"endTime":636.4,"body":"dealt with this. Okay. Number three,"},{"startTime":637.17,"endTime":641.24,"body":"do you build for best on page SEO?"},{"startTime":642.1,"endTime":644.28,"body":"Now this one is really"},{"startTime":642.1,"endTime":644.28,"body":"important because frankly,"},{"startTime":644.86,"endTime":648.84,"body":"why would you be spending money on a"},{"startTime":644.86,"endTime":648.84,"body":"website if it's not optimized to appear on"},{"startTime":648.841,"endTime":651.559,"body":"Google again, can you tell,"},{"startTime":651.88,"endTime":654.24,"body":"I'm dealt with this in the past where"},{"startTime":651.88,"endTime":654.24,"body":"I've come up and cleaned another"},{"startTime":654.6,"endTime":659.08,"body":"designer's mess. You'd be"},{"startTime":654.6,"endTime":659.08,"body":"surprised how many web designers,"},{"startTime":659.26,"endTime":662.6,"body":"how many web developers, they"},{"startTime":659.26,"endTime":662.6,"body":"build beautiful websites,"},{"startTime":662.86,"endTime":667.52,"body":"but they miss basic SEO"},{"startTime":662.86,"endTime":667.52,"body":"items like meta titles and"},{"startTime":667.521,"endTime":669.28,"body":"descriptions. Again,"},{"startTime":669.281,"endTime":674.24,"body":"obviously I'm a little biased \u003claugh\u003e"},{"startTime":669.281,"endTime":674.24,"body":"but you wanna ask them if they have"},{"startTime":674.241,"endTime":678.76,"body":"an SEO checklist, how they"},{"startTime":674.241,"endTime":678.76,"body":"approach the copy on your website,"},{"startTime":678.89,"endTime":683.28,"body":"because copy is part of your SEO."},{"startTime":678.89,"endTime":683.28,"body":"In fact, it's the bulk of your SEO."},{"startTime":683.89,"endTime":687.559,"body":"If they tell Google that your"},{"startTime":683.89,"endTime":687.559,"body":"website is live or changed,"},{"startTime":687.69,"endTime":692.28,"body":"if you're rebuilding a website"},{"startTime":687.69,"endTime":692.28,"body":"after launch or at the bare minimum,"},{"startTime":692.33,"endTime":696.48,"body":"if they utilize a tool"},{"startTime":692.33,"endTime":696.48,"body":"like the Yost SEO plugin."},{"startTime":697.22,"endTime":701.64,"body":"Now on page SEO has"},{"startTime":697.22,"endTime":701.64,"body":"multiple factors involved."},{"startTime":701.86,"endTime":706.2,"body":"How you code, how you"},{"startTime":701.86,"endTime":706.2,"body":"write, how you tag images,"},{"startTime":706.3,"endTime":707.64,"body":"how you tag videos,"},{"startTime":707.641,"endTime":712.04,"body":"how you do a lot of things has a big"},{"startTime":707.641,"endTime":712.04,"body":"impact on your appearance of Google on"},{"startTime":712.041,"endTime":712.74,"body":"Google."},{"startTime":712.74,"endTime":717.72,"body":"But if they tell you that they don't"},{"startTime":712.74,"endTime":717.72,"body":"provide on page SEO or they fumble"},{"startTime":717.721,"endTime":719.36,"body":"over the answer to this question,"},{"startTime":719.929,"endTime":724.36,"body":"it is probably best to walk away because"},{"startTime":719.929,"endTime":724.36,"body":"there's no point in having a website"},{"startTime":724.39,"endTime":726.84,"body":"that no one can find. And honestly,"},{"startTime":726.841,"endTime":729.36,"body":"I could just in the episode right"},{"startTime":726.841,"endTime":729.36,"body":"here and there, because that's,"},{"startTime":729.67,"endTime":732.76,"body":"that's the most important question that"},{"startTime":729.67,"endTime":732.76,"body":"you could ask and I've stuck it in the"},{"startTime":732.761,"endTime":735.76,"body":"middle, but anyway, now, number four,"},{"startTime":736.51,"endTime":740.559,"body":"what kind of quality control do"},{"startTime":736.51,"endTime":740.559,"body":"you perform before launch? Now?"},{"startTime":740.56,"endTime":745.52,"body":"My personal launch checklist is"},{"startTime":740.56,"endTime":745.52,"body":"about three pages of different items"},{"startTime":745.521,"endTime":750.08,"body":"that I go through to ensure my any"},{"startTime":745.521,"endTime":750.08,"body":"website I launch is ready to go live."},{"startTime":750.78,"endTime":755.52,"body":"Let me tell you just a really brief"},{"startTime":750.78,"endTime":755.52,"body":"story about a year and a half ago,"},{"startTime":755.521,"endTime":759.96,"body":"I was brought in as a consultant"},{"startTime":755.521,"endTime":759.96,"body":"to a rather large client"},{"startTime":760.45,"endTime":762.6,"body":"to help them with their website."},{"startTime":762.95,"endTime":767.72,"body":"What had happened was they had converted"},{"startTime":762.95,"endTime":767.72,"body":"a previous website to WordPress."},{"startTime":767.95,"endTime":770.44,"body":"When they launched the WordPress website,"},{"startTime":770.63,"endTime":774.8,"body":"they started having all sorts of"},{"startTime":770.63,"endTime":774.8,"body":"speed issues, performance issues,"},{"startTime":774.83,"endTime":778.6,"body":"things weren't working correctly."},{"startTime":774.83,"endTime":778.6,"body":"There were problems everywhere."},{"startTime":779.09,"endTime":782.48,"body":"Do you wanna know why? Because the"},{"startTime":779.09,"endTime":782.48,"body":"developer didn't have a checklist."},{"startTime":782.809,"endTime":786.0,"body":"He just was like, okay, this"},{"startTime":782.809,"endTime":786.0,"body":"looks good. And he flung it live."},{"startTime":786.179,"endTime":790.88,"body":"And there were tons of broken links. There"},{"startTime":786.179,"endTime":790.88,"body":"were tons of issues that were really,"},{"startTime":790.881,"endTime":795.48,"body":"really simple issues to catch that"},{"startTime":790.881,"endTime":795.48,"body":"he didn't do anything about catching."},{"startTime":796.12,"endTime":799.84,"body":"Now you can imagine, after we fixed the"},{"startTime":796.12,"endTime":799.84,"body":"website, we improved the site speed."},{"startTime":799.841,"endTime":803.72,"body":"We improved the performance,"},{"startTime":799.841,"endTime":803.72,"body":"they fired him and they hired me."},{"startTime":804.14,"endTime":809.08,"body":"And it was not because I'm just"},{"startTime":804.14,"endTime":809.08,"body":"that amazing in comparison to"},{"startTime":809.081,"endTime":811.64,"body":"who this guy was, which I"},{"startTime":809.081,"endTime":811.64,"body":"mean, that was also part of it."},{"startTime":811.78,"endTime":815.8,"body":"But it was because when I showed"},{"startTime":811.78,"endTime":815.8,"body":"them my three page launch checklist,"},{"startTime":815.87,"endTime":819.52,"body":"they were so impressed that I was"},{"startTime":815.87,"endTime":819.52,"body":"that prepared that they were like,"},{"startTime":819.521,"endTime":821.6,"body":"we can't not have you do this."},{"startTime":821.929,"endTime":824.8,"body":"We want somebody who's thinking"},{"startTime":821.929,"endTime":824.8,"body":"through all of these things."},{"startTime":825.52,"endTime":829.32,"body":"Every single time we're messing"},{"startTime":825.52,"endTime":829.32,"body":"with our website and they're a large"},{"startTime":829.321,"endTime":832.48,"body":"institution. That's a big deal. Now,"},{"startTime":832.54,"endTime":836.0,"body":"any agency or a web"},{"startTime":832.54,"endTime":836.0,"body":"designer or a web developer,"},{"startTime":836.11,"endTime":841.0,"body":"they should have some kind of quality"},{"startTime":836.11,"endTime":841.0,"body":"control to prevent issues like that."},{"startTime":841.35,"endTime":844.24,"body":"Before they launch a website"},{"startTime":841.35,"endTime":844.24,"body":"on the primary domain,"},{"startTime":844.45,"endTime":847.96,"body":"on the domain that it's going to"},{"startTime":844.45,"endTime":847.96,"body":"live on, like on your business.com."},{"startTime":848.38,"endTime":853.2,"body":"Now checking how it appears on"},{"startTime":848.38,"endTime":853.2,"body":"mobile devices, on phones, tablets,"},{"startTime":853.32,"endTime":857.2,"body":"different browsers, all"},{"startTime":853.32,"endTime":857.2,"body":"of that is paramount."},{"startTime":857.7,"endTime":860.6,"body":"You wanna make sure everything"},{"startTime":857.7,"endTime":860.6,"body":"has been migrated properly,"},{"startTime":860.67,"endTime":865.0,"body":"that you have an SSL certificate"},{"startTime":860.67,"endTime":865.0,"body":"installed. That's also super important."},{"startTime":865.74,"endTime":869.44,"body":"You wanna ask what their own"},{"startTime":865.74,"endTime":869.44,"body":"launch procedures look like,"},{"startTime":869.441,"endTime":873.52,"body":"because you wanna know that you're going"},{"startTime":869.441,"endTime":873.52,"body":"to have a smooth transition from your"},{"startTime":873.521,"endTime":875.48,"body":"old website to your new website."},{"startTime":876.02,"endTime":880.32,"body":"And you wanna also know that they're"},{"startTime":876.02,"endTime":880.32,"body":"putting some thought into ensuring your"},{"startTime":880.321,"endTime":883.0,"body":"website is ready to go."},{"startTime":880.321,"endTime":883.0,"body":"And to be discovered,"},{"startTime":883.04,"endTime":887.76,"body":"there is nothing worse than your"},{"startTime":883.04,"endTime":887.76,"body":"customers getting to a website that has"},{"startTime":887.761,"endTime":891.76,"body":"problems because your web designer"},{"startTime":887.761,"endTime":891.76,"body":"didn't do their due diligence."},{"startTime":893.22,"endTime":896.76,"body":"Now, number five, it's"},{"startTime":893.22,"endTime":896.76,"body":"another good question to ask,"},{"startTime":897.04,"endTime":900.8,"body":"where will my website live"},{"startTime":897.04,"endTime":900.8,"body":"when we launch it? Now,"},{"startTime":900.801,"endTime":904.96,"body":"when it comes time to make a website"},{"startTime":900.801,"endTime":904.96,"body":"live so other people can see it."},{"startTime":905.02,"endTime":908.28,"body":"And it's the first thing that"},{"startTime":905.02,"endTime":908.28,"body":"your customers are going to see."},{"startTime":908.71,"endTime":912.76,"body":"You'll want to ask your web designer"},{"startTime":908.71,"endTime":912.76,"body":"where your website will be hosted."},{"startTime":913.25,"endTime":915.64,"body":"In other words, where it will live now,"},{"startTime":915.641,"endTime":920.16,"body":"many agencies like myself offer"},{"startTime":915.641,"endTime":920.16,"body":"hosting services in house,"},{"startTime":920.93,"endTime":924.68,"body":"or they'll help you launch your new"},{"startTime":920.93,"endTime":924.68,"body":"website where it currently lives."},{"startTime":924.681,"endTime":928.0,"body":"So if you're hosting with say"},{"startTime":924.681,"endTime":928.0,"body":"GoDaddy or blue host, whatever,"},{"startTime":928.001,"endTime":932.0,"body":"they'll help you launch it where you're"},{"startTime":928.001,"endTime":932.0,"body":"at right now. If you wanna stay there."},{"startTime":932.9,"endTime":934.92,"body":"Now, if someone doesn't host with me,"},{"startTime":935.47,"endTime":939.2,"body":"I often recommend a higher"},{"startTime":935.47,"endTime":939.2,"body":"quality host like WP engine,"},{"startTime":939.201,"endTime":941.16,"body":"which is linked in today's show notes,"},{"startTime":941.161,"endTime":945.96,"body":"because they're the best because"},{"startTime":941.161,"endTime":945.96,"body":"I know it offers the best customer"},{"startTime":945.961,"endTime":947.24,"body":"support for my clients,"},{"startTime":947.55,"endTime":951.84,"body":"that your host will need to be able to"},{"startTime":947.55,"endTime":951.84,"body":"power your new website. It has to fit."},{"startTime":952.09,"endTime":954.88,"body":"If you're adding a whole bunch of"},{"startTime":952.09,"endTime":954.88,"body":"advanced features to your website that you"},{"startTime":954.881,"endTime":958.4,"body":"didn't have before your current"},{"startTime":954.881,"endTime":958.4,"body":"hosting may not be built for it."},{"startTime":958.42,"endTime":962.76,"body":"You may have performance issues like"},{"startTime":958.42,"endTime":962.76,"body":"my large client did because their host"},{"startTime":962.761,"endTime":965.48,"body":"wasn't built for it. Now,"},{"startTime":965.481,"endTime":970.32,"body":"WordPress can actually live pretty"},{"startTime":965.481,"endTime":970.32,"body":"much anywhere that supports a WordPress"},{"startTime":970.4,"endTime":975.24,"body":"website. You may need a more powerful"},{"startTime":970.4,"endTime":975.24,"body":"server just depending on the features."},{"startTime":975.241,"endTime":979.16,"body":"And that's something that your web"},{"startTime":975.241,"endTime":979.16,"body":"designer should be able to handle."},{"startTime":979.58,"endTime":981.8,"body":"You shouldn't have to be"},{"startTime":979.58,"endTime":981.8,"body":"worried about picking a host."},{"startTime":981.87,"endTime":984.56,"body":"They should be helping"},{"startTime":981.87,"endTime":984.56,"body":"you pick a host. Now,"},{"startTime":984.561,"endTime":987.68,"body":"if you choose to go with say a"},{"startTime":984.561,"endTime":987.68,"body":"square space or a WICS website,"},{"startTime":987.75,"endTime":991.56,"body":"your website lives at Squarespace at WICS,"},{"startTime":991.561,"endTime":994.44,"body":"they can't be moved. They stay there."},{"startTime":994.441,"endTime":999.0,"body":"That's your host and your"},{"startTime":994.441,"endTime":999.0,"body":"website platform. It's kind"},{"startTime":999.2,"endTime":1003.52,"body":"which is another reason I don't"},{"startTime":999.2,"endTime":1003.52,"body":"like it. \u003claugh\u003e there's I,"},{"startTime":1003.521,"endTime":1006.76,"body":"I really need to do a whole episode"},{"startTime":1003.521,"endTime":1006.76,"body":"again on WICS versus Squarespace versus"},{"startTime":1006.761,"endTime":1009.6,"body":"WordPress. If only because"},{"startTime":1006.761,"endTime":1009.6,"body":"it's highly entertaining."},{"startTime":1010.47,"endTime":1012.96,"body":"I think now, number six,"},{"startTime":1014.13,"endTime":1017.64,"body":"do you provide training on"},{"startTime":1014.13,"endTime":1017.64,"body":"how to update my website?"},{"startTime":1019.19,"endTime":1023.4,"body":"This is a big one. To me"},{"startTime":1019.19,"endTime":1023.4,"body":"ask your web designer,"},{"startTime":1023.59,"endTime":1026.72,"body":"what kind of post launch"},{"startTime":1023.59,"endTime":1026.72,"body":"training they offer?"},{"startTime":1027.15,"endTime":1031.16,"body":"I'll be honest most don't"},{"startTime":1027.15,"endTime":1031.16,"body":"here's the thing, though."},{"startTime":1031.71,"endTime":1035.119,"body":"This is your website and you paid for it."},{"startTime":1035.78,"endTime":1039.84,"body":"You have the right to know how to keep"},{"startTime":1035.78,"endTime":1039.84,"body":"it updated without having to pay your"},{"startTime":1039.841,"endTime":1044.119,"body":"digital agency a hundred"},{"startTime":1039.841,"endTime":1044.119,"body":"dollars an hour plus to do so,"},{"startTime":1044.51,"endTime":1049.0,"body":"especially if your website is built"},{"startTime":1044.51,"endTime":1049.0,"body":"in WordPress or Squarespace, R WICS."},{"startTime":1049.42,"endTime":1053.68,"body":"The entire point is to make"},{"startTime":1049.42,"endTime":1053.68,"body":"it easy for anyone to update"},{"startTime":1053.97,"endTime":1058.6,"body":"without breaking things. Now,"},{"startTime":1053.97,"endTime":1058.6,"body":"I offer all of my own clients,"},{"startTime":1058.84,"endTime":1059.84,"body":"video training."},{"startTime":1059.95,"endTime":1064.92,"body":"I walk them through the main tasks at"},{"startTime":1059.95,"endTime":1064.92,"body":"minimum certain clients I have gone to in"},{"startTime":1065.24,"endTime":1067.48,"body":"person and done in person"},{"startTime":1065.24,"endTime":1067.48,"body":"training with their teams,"},{"startTime":1068.16,"endTime":1072.24,"body":"whatever we need to do to make them feel"},{"startTime":1068.16,"endTime":1072.24,"body":"comfortable about taking care of their"},{"startTime":1072.241,"endTime":1075.88,"body":"own websites. Now like"},{"startTime":1072.241,"endTime":1075.88,"body":"a lot of my clients,"},{"startTime":1076.03,"endTime":1079.24,"body":"they don't ever wanna touch their website."},{"startTime":1076.03,"endTime":1079.24,"body":"They're hired me to take care of it."},{"startTime":1079.35,"endTime":1080.56,"body":"They don't wanna touch it."},{"startTime":1081.51,"endTime":1084.24,"body":"Even the client that tells me I"},{"startTime":1081.51,"endTime":1084.24,"body":"never wanna log in here. Again,"},{"startTime":1084.241,"endTime":1088.0,"body":"I make them go through the training."},{"startTime":1084.241,"endTime":1088.0,"body":"I send them the training videos,"},{"startTime":1088.09,"endTime":1092.96,"body":"because I want them to know that it's"},{"startTime":1088.09,"endTime":1092.96,"body":"possible for them to update things."},{"startTime":1094.51,"endTime":1096.4,"body":"I have a lot of business owners too,"},{"startTime":1096.401,"endTime":1099.24,"body":"that just love maintaining"},{"startTime":1096.401,"endTime":1099.24,"body":"their own websites,"},{"startTime":1099.49,"endTime":1103.64,"body":"or at least like being able to make minor"},{"startTime":1099.49,"endTime":1103.64,"body":"tweaks without having to reach out to"},{"startTime":1103.641,"endTime":1105.56,"body":"me every single time. Now,"},{"startTime":1105.561,"endTime":1110.0,"body":"having a web designer that"},{"startTime":1105.561,"endTime":1110.0,"body":"provides training is also important"},{"startTime":1110.13,"endTime":1114.48,"body":"because it'll tell you what kind of"},{"startTime":1110.13,"endTime":1114.48,"body":"web design agency they are in practice,"},{"startTime":1114.69,"endTime":1118.4,"body":"whether they'll actually give"},{"startTime":1114.69,"endTime":1118.4,"body":"you control of your businesses,"},{"startTime":1118.75,"endTime":1122.72,"body":"main marketing asset"},{"startTime":1118.75,"endTime":1122.72,"body":"or not. And believe me,"},{"startTime":1122.721,"endTime":1127.32,"body":"there's a lot of agencies out there"},{"startTime":1122.721,"endTime":1127.32,"body":"who do not want to give you access."},{"startTime":1127.32,"endTime":1130.88,"body":"They wanna control it. That's not"},{"startTime":1127.32,"endTime":1130.88,"body":"right. So make sure the contract,"},{"startTime":1131.2,"endTime":1135.32,"body":"the copyrights are yours and you have"},{"startTime":1131.2,"endTime":1135.32,"body":"a hundred percent access to everything"},{"startTime":1136.09,"endTime":1139.6,"body":"or that you can get access."},{"startTime":1136.09,"endTime":1139.6,"body":"If you need it. Now,"},{"startTime":1139.601,"endTime":1144.28,"body":"you always wanna pick someone"},{"startTime":1139.601,"endTime":1144.28,"body":"who offers training and really"},{"startTime":1145.16,"endTime":1147.64,"body":"that these six questions, honestly,"},{"startTime":1147.641,"endTime":1151.48,"body":"they are just supposed to help you answer"},{"startTime":1147.641,"endTime":1151.48,"body":"the main thing you need to be worried"},{"startTime":1151.481,"endTime":1156.44,"body":"about Willis website, get"},{"startTime":1151.481,"endTime":1156.44,"body":"your business results or not."},{"startTime":1156.859,"endTime":1160.84,"body":"Now there are plenty of beautiful websites"},{"startTime":1156.859,"endTime":1160.84,"body":"on the internet that probably cost"},{"startTime":1160.841,"endTime":1162.0,"body":"their owners. Thousands,"},{"startTime":1162.001,"endTime":1166.44,"body":"maybe tens of thousands of"},{"startTime":1162.001,"endTime":1166.44,"body":"dollars that were ROI wise,"},{"startTime":1166.95,"endTime":1167.783,"body":"a waste of money."},{"startTime":1168.619,"endTime":1173.4,"body":"You wanna choose a web design agency"},{"startTime":1168.619,"endTime":1173.4,"body":"that will care about you helping grow"},{"startTime":1173.401,"endTime":1178.28,"body":"your business online and giving"},{"startTime":1173.401,"endTime":1178.28,"body":"you the tools that you need"},{"startTime":1178.281,"endTime":1179.8,"body":"to really succeed."},{"startTime":1180.63,"endTime":1184.76,"body":"It's not just about the here"},{"startTime":1180.63,"endTime":1184.76,"body":"and now ironer baby. Well,"},{"startTime":1184.761,"endTime":1186.119,"body":"I don't know where that came from. Um,"},{"startTime":1186.42,"endTime":1189.52,"body":"I'm gonna keep that in there"},{"startTime":1186.42,"endTime":1189.52,"body":"cuz I'm entertained. Anyway,"},{"startTime":1189.521,"endTime":1194.28,"body":"the ma webs design agencies"},{"startTime":1189.521,"endTime":1194.28,"body":"aim to build you a website that"},{"startTime":1194.281,"endTime":1198.28,"body":"will work for years to come."},{"startTime":1194.281,"endTime":1198.28,"body":"Can't make that guarantee,"},{"startTime":1198.281,"endTime":1203.04,"body":"but that's the goal growing"},{"startTime":1198.281,"endTime":1203.04,"body":"with you and your business."},{"startTime":1203.34,"endTime":1208.28,"body":"Now it's a principle that I personally"},{"startTime":1203.34,"endTime":1208.28,"body":"apply in every website I build and"},{"startTime":1208.281,"endTime":1212.04,"body":"frankly, I am tired of"},{"startTime":1208.281,"endTime":1212.04,"body":"seeing service providers."},{"startTime":1212.23,"endTime":1217.119,"body":"Like you get taken advantage of"},{"startTime":1212.23,"endTime":1217.119,"body":"web designers who just care about"},{"startTime":1217.16,"endTime":1219.28,"body":"impacting their own bottom line."},{"startTime":1220.05,"endTime":1225.0,"body":"If you wanna refresh your website with"},{"startTime":1220.05,"endTime":1225.0,"body":"a designer that cares head over to Capt,"},{"startTime":1227.119,"endTime":1229.2,"body":"coder.com/start. I'd love to talk"},{"startTime":1227.119,"endTime":1229.2,"body":"about what that would look like."},{"startTime":1230.2,"endTime":1235.0,"body":"Thank you all for tuning in to our show"},{"startTime":1230.2,"endTime":1235.0,"body":"this week to catch more captain coder,"},{"startTime":1235.001,"endTime":1239.16,"body":"you can subscribe to this podcast"},{"startTime":1235.001,"endTime":1239.16,"body":"on your favorite podcast app. Now,"},{"startTime":1239.161,"endTime":1242.24,"body":"if you have any questions or you wanna"},{"startTime":1239.161,"endTime":1242.24,"body":"learn more about digital marketing and"},{"startTime":1242.241,"endTime":1243.96,"body":"how it can help grow your online business,"},{"startTime":1243.99,"endTime":1247.68,"body":"follow us on Instagram"},{"startTime":1243.99,"endTime":1247.68,"body":"@captaincoder or visit us online at"},{"startTime":1247.681,"endTime":1250.72,"body":"captcoder.com."},{"startTime":1250.84,"endTime":1253.119,"body":"Can't wait to talk to"},{"startTime":1250.84,"endTime":1253.119,"body":"you all again next week."}]}