{"version":"1.0.0","segments":[{"startTime":0.23,"endTime":5.05,"body":"You wanna get outside of your local"},{"startTime":0.23,"endTime":5.05,"body":"area and grow your services business"},{"startTime":5.28,"endTime":6.113,"body":"online."},{"startTime":6.38,"endTime":10.69,"body":"So that probably means you've done"},{"startTime":6.38,"endTime":10.69,"body":"quite a bit of digging into how to best"},{"startTime":10.691,"endTime":15.61,"body":"market yourself, because you are"},{"startTime":10.691,"endTime":15.61,"body":"really good at the DIY solutions."},{"startTime":16.28,"endTime":20.93,"body":"What comes up over and over"},{"startTime":16.28,"endTime":20.93,"body":"again and every single blog"},{"startTime":20.931,"endTime":21.81,"body":"article you read,"},{"startTime":22.21,"endTime":27.01,"body":"every single podcast you listen to"},{"startTime":22.21,"endTime":27.01,"body":"every single soda, social media post,"},{"startTime":27.011,"endTime":31.65,"body":"you pay attention to experts telling"},{"startTime":27.011,"endTime":31.65,"body":"you that you need to build up your"},{"startTime":31.651,"endTime":36.33,"body":"online presence through the know,"},{"startTime":31.651,"endTime":36.33,"body":"like, and trust factor. Now,"},{"startTime":36.53,"endTime":39.33,"body":"building trust online is very different,"},{"startTime":39.71,"endTime":44.61,"body":"but also similar from how you build trust"},{"startTime":39.71,"endTime":44.61,"body":"with your local community. After all,"},{"startTime":44.611,"endTime":48.93,"body":"you're trying to not only get people"},{"startTime":44.611,"endTime":48.93,"body":"to believe you can help solve their"},{"startTime":48.931,"endTime":49.764,"body":"problems,"},{"startTime":49.8,"endTime":53.53,"body":"you're also just trying to get them"},{"startTime":49.8,"endTime":53.53,"body":"to believe that you're actually real."},{"startTime":53.97,"endTime":58.89,"body":"While many pieces of the know, like,"},{"startTime":53.97,"endTime":58.89,"body":"and trust factor can take time to build,"},{"startTime":59.31,"endTime":62.89,"body":"I'm here to tell you that there are"},{"startTime":59.31,"endTime":62.89,"body":"some shortcuts to help you build up that"},{"startTime":62.891,"endTime":67.13,"body":"trust factor quickly. Even"},{"startTime":62.891,"endTime":67.13,"body":"if you're just starting out."},{"startTime":67.53,"endTime":68.61,"body":"Let's break 'em down."},{"startTime":70.72,"endTime":73.09,"body":"You're listening to the"},{"startTime":70.72,"endTime":73.09,"body":"Captain Coder podcast."},{"startTime":73.64,"endTime":77.53,"body":"Each week I take you through actionable"},{"startTime":73.64,"endTime":77.53,"body":"strategies that can help you grow your"},{"startTime":77.531,"endTime":80.29,"body":"online business. I'm your"},{"startTime":77.531,"endTime":80.29,"body":"host, Marisa VanSkiver,"},{"startTime":81.15,"endTime":85.01,"body":"AKA Captain Coder. Now,"},{"startTime":85.011,"endTime":87.17,"body":"why are we starting with trust?"},{"startTime":87.5,"endTime":92.41,"body":"So in this no like and trust factor,"},{"startTime":87.5,"endTime":92.41,"body":"why? Why would I start with trust? Well,"},{"startTime":92.411,"endTime":95.13,"body":"one, you can do a lot of things"},{"startTime":92.411,"endTime":95.13,"body":"to get people to know you,"},{"startTime":95.131,"endTime":99.81,"body":"but getting people to know you"},{"startTime":95.131,"endTime":99.81,"body":"takes time and you have very"},{"startTime":99.84,"endTime":103.65,"body":"little control over"},{"startTime":99.84,"endTime":103.65,"body":"getting people to like you."},{"startTime":104.069,"endTime":109.05,"body":"The only thing you can really do is"},{"startTime":104.069,"endTime":109.05,"body":"to be your authentic self and show"},{"startTime":109.051,"endTime":113.89,"body":"up consistently and hope that you"},{"startTime":109.051,"endTime":113.89,"body":"find the people that connect with you,"},{"startTime":114.15,"endTime":117.37,"body":"and you're going to believe me, if"},{"startTime":114.15,"endTime":117.37,"body":"you're authentic and you're consistent,"},{"startTime":117.55,"endTime":121.33,"body":"you will find the people you wanna work"},{"startTime":117.55,"endTime":121.33,"body":"with and you will find the people that"},{"startTime":121.331,"endTime":124.49,"body":"will like you and they'll"},{"startTime":121.331,"endTime":124.49,"body":"start to get to know you."},{"startTime":125.03,"endTime":127.93,"body":"But before they need to know and like you,"},{"startTime":128.58,"endTime":131.33,"body":"or even maybe kind of"},{"startTime":128.58,"endTime":131.33,"body":"along those same lines,"},{"startTime":131.96,"endTime":135.85,"body":"they need to trust you"},{"startTime":131.96,"endTime":135.85,"body":"when they first meet you."},{"startTime":136.27,"endTime":140.05,"body":"You have to do what you"},{"startTime":136.27,"endTime":140.05,"body":"can to build that trust"},{"startTime":140.76,"endTime":142.49,"body":"almost instantly."},{"startTime":143.08,"endTime":147.25,"body":"When you don't have trust built from say,"},{"startTime":147.251,"endTime":150.01,"body":"moment one that you're"},{"startTime":147.251,"endTime":150.01,"body":"connecting with someone online,"},{"startTime":150.43,"endTime":155.41,"body":"you can actually be losing trust with"},{"startTime":150.43,"endTime":155.41,"body":"every interaction and not even knowing"},{"startTime":155.411,"endTime":159.93,"body":"it. And when you lose that trust, it"},{"startTime":155.411,"endTime":159.93,"body":"is incredibly hard to gain it back."},{"startTime":160.4,"endTime":164.69,"body":"It's really easy for someone to get to"},{"startTime":160.4,"endTime":164.69,"body":"know you better to as they get to know"},{"startTime":164.691,"endTime":168.05,"body":"you better, to like you better."},{"startTime":164.691,"endTime":168.05,"body":"But if you lose trust front,"},{"startTime":168.75,"endTime":172.61,"body":"and the first thing we're gonna talk"},{"startTime":168.75,"endTime":172.61,"body":"about today is a really quick way to lose"},{"startTime":172.611,"endTime":175.13,"body":"trust. If you lose trust upfront,"},{"startTime":175.131,"endTime":178.05,"body":"it is incredibly hard to get that back."},{"startTime":179.01,"endTime":181.76,"body":"So what is step one?"},{"startTime":182.27,"endTime":187.16,"body":"What can you do to not lose that"},{"startTime":182.27,"endTime":187.16,"body":"trust instantaneously when you meet"},{"startTime":187.161,"endTime":187.994,"body":"someone?"},{"startTime":188.8,"endTime":193.4,"body":"Do you need to buy a domain and"},{"startTime":188.8,"endTime":193.4,"body":"have a domain email for yourself"},{"startTime":193.74,"endTime":195.48,"body":"and your business? Okay,"},{"startTime":195.481,"endTime":199.28,"body":"now let me explain this a little bit in,"},{"startTime":199.281,"endTime":203.12,"body":"in a little bit more clear terms or"},{"startTime":199.281,"endTime":203.12,"body":"a little less web developer terms."},{"startTime":204.18,"endTime":207.639,"body":"One of the quickest ways you"},{"startTime":204.18,"endTime":207.639,"body":"can build trust in your brand,"},{"startTime":208.48,"endTime":212.44,"body":"Don't give out an email that is gmail.com."},{"startTime":213.08,"endTime":215.88,"body":"Seriously, a domain itself,"},{"startTime":215.97,"endTime":218.4,"body":"So if you went out and"},{"startTime":215.97,"endTime":218.4,"body":"buy your business.com,"},{"startTime":218.75,"endTime":223.52,"body":"that can cost you as"},{"startTime":218.75,"endTime":223.52,"body":"little as $10 a dollars per"},{"startTime":223.521,"endTime":227.36,"body":"year at places like name"},{"startTime":223.521,"endTime":227.36,"body":"cheap or GoDaddy. Now,"},{"startTime":228.79,"endTime":231.72,"body":"name cheap includes what's"},{"startTime":228.79,"endTime":231.72,"body":"called privacy protection."},{"startTime":232.32,"endTime":233.6,"body":"GoDaddy charges a little bit extra."},{"startTime":233.77,"endTime":238.72,"body":"So you're looking at spending maybe"},{"startTime":233.77,"endTime":238.72,"body":"$20 a year to have a domain that"},{"startTime":238.92,"endTime":241.32,"body":"you own and that you can invest in."},{"startTime":242.08,"endTime":245.0,"body":"Literally just give up a"},{"startTime":242.08,"endTime":245.0,"body":"couple of runs to Starbucks,"},{"startTime":245.34,"endTime":249.64,"body":"and if you can afford this, it's not"},{"startTime":245.34,"endTime":249.64,"body":"even, it's not even an issue, right?"},{"startTime":249.641,"endTime":250.52,"body":"$20 a year,"},{"startTime":250.97,"endTime":255.08,"body":"so easy to invest and show"},{"startTime":250.97,"endTime":255.08,"body":"your ideal client that you mean"},{"startTime":255.39,"endTime":256.21,"body":"actual,"},{"startTime":256.21,"endTime":261.12,"body":"literal business you've address"},{"startTime":256.21,"endTime":261.12,"body":"invested $20 in yourself."},{"startTime":261.12,"endTime":264.64,"body":"That's huge for at least a year."},{"startTime":261.12,"endTime":264.64,"body":"You have faith in yourself, right?"},{"startTime":265.75,"endTime":267.16,"body":"That tells your clients,"},{"startTime":267.55,"endTime":271.04,"body":"that tells the people you're meeting"},{"startTime":267.55,"endTime":271.04,"body":"that you plan on sticking around."},{"startTime":271.041,"endTime":275.4,"body":"This isn't some weird idea that you came"},{"startTime":271.041,"endTime":275.4,"body":"up with in your basement and you think"},{"startTime":275.401,"endTime":279.08,"body":"you're gonna make a little bit of fast"},{"startTime":275.401,"endTime":279.08,"body":"money at this and you might run away"},{"startTime":279.081,"endTime":282.0,"body":"before they get their full product. No,"},{"startTime":282.71,"endTime":285.32,"body":"this means that you mean business,"},{"startTime":285.321,"endTime":290.16,"body":"that you plan on investing in"},{"startTime":285.321,"endTime":290.16,"body":"them as much as you've invested in"},{"startTime":290.44,"endTime":291.68,"body":"yourself and your business."},{"startTime":292.49,"endTime":297.08,"body":"Whether or not they know the cost"},{"startTime":292.49,"endTime":297.08,"body":"of what you spend on your domain is"},{"startTime":297.081,"endTime":297.914,"body":"irrelevant."},{"startTime":298.31,"endTime":302.76,"body":"Just having your own.com makes a huge"},{"startTime":302.95,"endTime":307.88,"body":"difference in perception. Now,"},{"startTime":302.95,"endTime":307.88,"body":"the trickier part of this,"},{"startTime":307.881,"endTime":311.24,"body":"because I know a lot of people that"},{"startTime":307.881,"endTime":311.24,"body":"have their own.com, they have a website,"},{"startTime":311.241,"endTime":312.56,"body":"they're all great, um,"},{"startTime":312.779,"endTime":317.76,"body":"but they still give out people an email"},{"startTime":312.779,"endTime":317.76,"body":"account that is@gmail.com or worse,"},{"startTime":318.48,"endTime":321.44,"body":"um, at Yahoo, even worse at aol,"},{"startTime":322.2,"endTime":326.0,"body":"apparently at AOL still exists."},{"startTime":322.2,"endTime":326.0,"body":"Don't get me started on that."},{"startTime":327.51,"endTime":331.36,"body":"What happens is people don't"},{"startTime":327.51,"endTime":331.36,"body":"understand without having,"},{"startTime":331.361,"endTime":335.4,"body":"without having access to a web"},{"startTime":331.361,"endTime":335.4,"body":"developer or some kind of IT technician."},{"startTime":335.79,"endTime":340.56,"body":"They don't really know how to get an"},{"startTime":335.79,"endTime":340.56,"body":"email that matches their new.com domain."},{"startTime":342.04,"endTime":345.68,"body":"GoDaddy in other places are trying"},{"startTime":342.04,"endTime":345.68,"body":"to make that easier for you,"},{"startTime":346.06,"endTime":350.76,"body":"but I think the easiest solution"},{"startTime":346.06,"endTime":350.76,"body":"is to go to Google Workspace"},{"startTime":351.37,"endTime":355.52,"body":"or G Suite depending on, you know, terms,"},{"startTime":355.521,"endTime":358.48,"body":"they change names to Google"},{"startTime":355.521,"endTime":358.48,"body":"Workspace like last year."},{"startTime":358.481,"endTime":360.56,"body":"But if you've ever heard"},{"startTime":358.481,"endTime":360.56,"body":"of G Suite, same thing."},{"startTime":361.39,"endTime":363.4,"body":"That's a place to get your email live."},{"startTime":364.0,"endTime":368.32,"body":"Those plans start at only $6 a month"},{"startTime":368.66,"endTime":371.04,"body":"for you to have your own email."},{"startTime":371.18,"endTime":376.12,"body":"And if you're already worth used to"},{"startTime":371.18,"endTime":376.12,"body":"Gmail and you wanna have access to Google"},{"startTime":376.16,"endTime":379.48,"body":"Drive and your Gmail and everything else,"},{"startTime":379.51,"endTime":384.24,"body":"it's so much easier than"},{"startTime":379.51,"endTime":384.24,"body":"trying to figure out how to do"},{"startTime":384.64,"endTime":387.6,"body":"anything else. All you have to"},{"startTime":384.64,"endTime":387.6,"body":"do is go to Google Workspace,"},{"startTime":387.79,"endTime":390.48,"body":"sign up for a month to month plan,"},{"startTime":391.1,"endTime":395.279,"body":"and they will walk you through connecting"},{"startTime":391.1,"endTime":395.279,"body":"your domain and they'll do a lot of it"},{"startTime":395.46,"endTime":397.32,"body":"for you automatically."},{"startTime":397.95,"endTime":401.88,"body":"You'll get all the benefits of having"},{"startTime":397.95,"endTime":401.88,"body":"a Google managed email, like I said,"},{"startTime":402.45,"endTime":407.2,"body":"so you don't have to worry about"},{"startTime":402.45,"endTime":407.2,"body":"anything really when you go with this"},{"startTime":407.52,"endTime":410.24,"body":"solution. Now, you made me"},{"startTime":407.52,"endTime":410.24,"body":"wondering, okay, this is not a,"},{"startTime":410.241,"endTime":415.08,"body":"this is not a CUS ad article. I, I"},{"startTime":410.241,"endTime":415.08,"body":"don't know, I can't think right now."},{"startTime":415.11,"endTime":419.64,"body":"This is not an advertisement for"},{"startTime":415.11,"endTime":419.64,"body":"Google Workspace. Do I use it?"},{"startTime":420.02,"endTime":425.0,"body":"Yes. Am I getting paid for this? Sadly,"},{"startTime":420.02,"endTime":425.0,"body":"no. No, not even. Not even close."},{"startTime":425.7,"endTime":430.32,"body":"The reason that a.com email"},{"startTime":425.7,"endTime":430.32,"body":"means so much to your target"},{"startTime":430.321,"endTime":431.154,"body":"client,"},{"startTime":431.57,"endTime":436.12,"body":"it shows again that you're"},{"startTime":431.57,"endTime":436.12,"body":"not gonna disappear tomorrow"},{"startTime":437.01,"endTime":441.64,"body":"if you are investing in your"},{"startTime":437.01,"endTime":441.64,"body":"business as much as a few dollars"},{"startTime":441.79,"endTime":442.76,"body":"each month."},{"startTime":443.11,"endTime":446.92,"body":"They know that you'll be"},{"startTime":443.11,"endTime":446.92,"body":"around if they have any issues,"},{"startTime":447.82,"endTime":452.56,"body":"and it just builds up"},{"startTime":447.82,"endTime":452.56,"body":"trust of anything on this"},{"startTime":452.561,"endTime":453.19,"body":"list."},{"startTime":453.19,"endTime":458.12,"body":"This is literally the"},{"startTime":453.19,"endTime":458.12,"body":"quickest and least costly item"},{"startTime":458.19,"endTime":461.64,"body":"that adds a huge amount"},{"startTime":458.19,"endTime":461.64,"body":"of trust to your business."},{"startTime":462.98,"endTime":466.2,"body":"Now, number two, takes"},{"startTime":462.98,"endTime":466.2,"body":"a little bit of work,"},{"startTime":466.7,"endTime":469.24,"body":"but you wanna share testimonials."},{"startTime":469.64,"endTime":474.36,"body":"There is literally no better way"},{"startTime":469.64,"endTime":474.36,"body":"to show that you actually help your"},{"startTime":474.76,"endTime":478.44,"body":"customers by letting"},{"startTime":474.76,"endTime":478.44,"body":"them say it themselves."},{"startTime":479.32,"endTime":484.04,"body":"Human beings trust human beings. I"},{"startTime":479.32,"endTime":484.04,"body":"know this makes sense, right? Okay,"},{"startTime":484.7,"endTime":488.44,"body":"you are a human, don't get me"},{"startTime":484.7,"endTime":488.44,"body":"wrong. You are 100% a human."},{"startTime":488.75,"endTime":493.64,"body":"Even if you are working with a team of"},{"startTime":488.75,"endTime":493.64,"body":"10 and you have a thriving business,"},{"startTime":494.73,"endTime":499.6,"body":"we still need to connect to"},{"startTime":494.73,"endTime":499.6,"body":"the human in the business,"},{"startTime":500.1,"endTime":505.04,"body":"and your customers are the"},{"startTime":500.1,"endTime":505.04,"body":"best advocates for what you do"},{"startTime":505.25,"endTime":509.8,"body":"because they are living, breathing"},{"startTime":505.25,"endTime":509.8,"body":"proof that you know your shit."},{"startTime":510.94,"endTime":515.48,"body":"You can request that people share"},{"startTime":510.94,"endTime":515.48,"body":"testimonials on platforms like"},{"startTime":516.0,"endTime":517.24,"body":"Facebook, Google Maps,"},{"startTime":517.53,"endTime":521.6,"body":"or you can just email and ask that"},{"startTime":517.53,"endTime":521.6,"body":"they send them directly to you,"},{"startTime":521.78,"endTime":525.24,"body":"and then you can use them on social"},{"startTime":521.78,"endTime":525.24,"body":"media, on your website, wherever."},{"startTime":525.74,"endTime":530.52,"body":"You just need to make sure that"},{"startTime":525.74,"endTime":530.52,"body":"you are as actually asking for"},{"startTime":530.521,"endTime":534.28,"body":"testimonials and reviews. And of course,"},{"startTime":534.309,"endTime":538.6,"body":"you're gonna get some testimonials and"},{"startTime":534.309,"endTime":538.6,"body":"reviews that you're not gonna be so happy"},{"startTime":538.601,"endTime":542.84,"body":"with, but that doesn't"},{"startTime":538.601,"endTime":542.84,"body":"mean you avoid doing it."},{"startTime":543.63,"endTime":547.16,"body":"Most of your customers"},{"startTime":543.63,"endTime":547.16,"body":"just feed it, weed it out."},{"startTime":547.41,"endTime":548.84,"body":"If you know that someone's not happy,"},{"startTime":549.08,"endTime":551.76,"body":"maybe don't ask them to go"},{"startTime":549.08,"endTime":551.76,"body":"leave a Google Review. Instead,"},{"startTime":552.059,"endTime":555.72,"body":"ask them how you might improve"},{"startTime":552.059,"endTime":555.72,"body":"next time in a private email."},{"startTime":556.01,"endTime":557.8,"body":"If you know when someone is super happy,"},{"startTime":557.82,"endTime":561.559,"body":"ask them to go straight to Google"},{"startTime":557.82,"endTime":561.559,"body":"and then you can share that on other"},{"startTime":561.84,"endTime":565.64,"body":"platforms. Now, my"},{"startTime":561.84,"endTime":565.64,"body":"client, Amy Porterfield,"},{"startTime":566.04,"endTime":571.0,"body":"actually has a great podcast episode"},{"startTime":566.04,"endTime":571.0,"body":"where she talks about the howtos"},{"startTime":571.001,"endTime":575.6,"body":"of collecting testimonials from"},{"startTime":571.001,"endTime":575.6,"body":"hor from her own students. Now,"},{"startTime":575.601,"endTime":579.76,"body":"it does require you to"},{"startTime":575.601,"endTime":579.76,"body":"reach out, ask for feedback,"},{"startTime":580.1,"endTime":585.0,"body":"but those testimonials and reviews"},{"startTime":580.1,"endTime":585.0,"body":"are so incredibly powerful and"},{"startTime":585.179,"endTime":589.24,"body":"her formula for collecting these, her"},{"startTime":585.179,"endTime":589.24,"body":"framework, whatever you wanna call it,"},{"startTime":589.49,"endTime":593.559,"body":"is incredibly simple. It's just"},{"startTime":589.49,"endTime":593.559,"body":"something that you have to do."},{"startTime":594.35,"endTime":597.559,"body":"I know that my own BM Erin,"},{"startTime":597.94,"endTime":602.24,"body":"she has made sure that asking for the"},{"startTime":597.94,"endTime":602.24,"body":"testimonial is part of every project"},{"startTime":602.73,"endTime":605.559,"body":"at the end. Yep, that's part"},{"startTime":602.73,"endTime":605.559,"body":"of my offboarding procedures."},{"startTime":605.7,"endTime":607.679,"body":"I'm supposed to ask for a testimonial."},{"startTime":608.08,"endTime":612.8,"body":"Let's not talk about how often I actually"},{"startTime":608.08,"endTime":612.8,"body":"do it, but it is there as a task. Now,"},{"startTime":613.08,"endTime":617.84,"body":"again, these reviews, these testimonials"},{"startTime":613.08,"endTime":617.84,"body":"can be used throughout your website,"},{"startTime":617.841,"endTime":619.28,"body":"throughout social media post,"},{"startTime":619.65,"endTime":624.36,"body":"in your own email marketing and"},{"startTime":619.65,"endTime":624.36,"body":"more to let your main characters,"},{"startTime":624.361,"endTime":625.44,"body":"your customers,"},{"startTime":625.95,"endTime":629.6,"body":"tell your brand story and"},{"startTime":625.95,"endTime":629.6,"body":"how you've helped them."},{"startTime":629.95,"endTime":634.92,"body":"When somebody sees a real person"},{"startTime":629.95,"endTime":634.92,"body":"getting results from what you do to"},{"startTime":635.04,"endTime":639.32,"body":"help others, it says a lot more"},{"startTime":635.04,"endTime":639.32,"body":"than anything. You can say yourself,"},{"startTime":640.17,"endTime":643.16,"body":"nothing. Nothing builds trust,"},{"startTime":643.39,"endTime":645.28,"body":"like having social proof,"},{"startTime":645.76,"endTime":649.48,"body":"third party proof to back up what you say."},{"startTime":650.74,"endTime":654.16,"body":"Now, number three is, um, not a surprise."},{"startTime":654.21,"endTime":657.88,"body":"If you've listened to this podcast for"},{"startTime":654.21,"endTime":657.88,"body":"more than five seconds and know that my"},{"startTime":657.881,"endTime":661.32,"body":"primary business is building websites,"},{"startTime":662.179,"endTime":663.679,"body":"you need to have a website."},{"startTime":664.429,"endTime":667.28,"body":"I know you've probably"},{"startTime":664.429,"endTime":667.28,"body":"seen a lot of people,"},{"startTime":667.281,"endTime":671.48,"body":"I've seen this conversation on Instagram"},{"startTime":667.281,"endTime":671.48,"body":"a lot over the last couple years as"},{"startTime":671.481,"endTime":676.32,"body":"more and more people have started up"},{"startTime":671.481,"endTime":676.32,"body":"small businesses during the pandemic and"},{"startTime":676.321,"endTime":680.16,"body":"they're like, Oh, you can have a"},{"startTime":676.321,"endTime":680.16,"body":"six-figure business without a website."},{"startTime":680.94,"endTime":681.773,"body":"But really,"},{"startTime":682.58,"endTime":687.559,"body":"can you think about the people"},{"startTime":682.58,"endTime":687.559,"body":"that you work with on a regular"},{"startTime":687.56,"endTime":691.12,"body":"basis, even your local contractors?"},{"startTime":691.929,"endTime":695.2,"body":"Do you feel better knowing the"},{"startTime":691.929,"endTime":695.2,"body":"person you're investing money into,"},{"startTime":695.7,"endTime":699.52,"body":"has invested into their own"},{"startTime":695.7,"endTime":699.52,"body":"business with a website?"},{"startTime":701.12,"endTime":704.52,"body":"Probably it shows that they're"},{"startTime":701.12,"endTime":704.52,"body":"sticking around there. Again,"},{"startTime":704.521,"endTime":707.72,"body":"it's an investment back into their"},{"startTime":704.521,"endTime":707.72,"body":"business that's building trust."},{"startTime":707.721,"endTime":709.36,"body":"You notice a theme here,"},{"startTime":710.13,"endTime":712.44,"body":"it shows that they're sticking"},{"startTime":710.13,"endTime":712.44,"body":"around for the long haul,"},{"startTime":712.441,"endTime":713.64,"body":"they believe in themselves,"},{"startTime":714.22,"endTime":718.64,"body":"and that they're not gonna just"},{"startTime":714.22,"endTime":718.64,"body":"take your money and run. Now,"},{"startTime":718.641,"endTime":722.2,"body":"if you go onto Facebook for instance"},{"startTime":718.641,"endTime":722.2,"body":"and ask for recommendations,"},{"startTime":722.7,"endTime":726.72,"body":"you probably are gonna be looking at"},{"startTime":722.7,"endTime":726.72,"body":"say, a few different service providers."},{"startTime":726.99,"endTime":727.481,"body":"Well,"},{"startTime":727.481,"endTime":730.8,"body":"if I know I have a decision that comes"},{"startTime":727.481,"endTime":730.8,"body":"down to picking two different long guys,"},{"startTime":731.38,"endTime":735.04,"body":"I'm gonna go with the guy who"},{"startTime":731.38,"endTime":735.04,"body":"has a website, bad or not,"},{"startTime":735.041,"endTime":739.16,"body":"just he has a website"},{"startTime":735.041,"endTime":739.16,"body":"versus the one without,"},{"startTime":739.33,"endTime":740.64,"body":"because here's the thing,"},{"startTime":742.15,"endTime":746.6,"body":"I internally believe that I can count"},{"startTime":742.15,"endTime":746.6,"body":"on the guy with a website to come back"},{"startTime":746.96,"endTime":750.8,"body":"every week throughout the"},{"startTime":746.96,"endTime":750.8,"body":"summer. The other part of this,"},{"startTime":751.64,"endTime":756.559,"body":"your website is 100% the foundation,"},{"startTime":757.02,"endTime":759.04,"body":"the hub of your marketing."},{"startTime":759.84,"endTime":762.04,"body":"Every single piece of marketing,"},{"startTime":762.041,"endTime":766.96,"body":"digital or otherwise that you"},{"startTime":762.041,"endTime":766.96,"body":"put out there has to lead back"},{"startTime":766.961,"endTime":769.48,"body":"somewhere. You're trying to"},{"startTime":766.961,"endTime":769.48,"body":"get them to go somewhere."},{"startTime":770.09,"endTime":774.92,"body":"If you're ascending customers to a wide"},{"startTime":770.09,"endTime":774.92,"body":"range of landing pages that maybe you"},{"startTime":774.921,"endTime":777.48,"body":"built through ClickFunnels"},{"startTime":774.921,"endTime":777.48,"body":"or other services,"},{"startTime":777.99,"endTime":782.88,"body":"you're probably losing out on that"},{"startTime":777.99,"endTime":782.88,"body":"consistent, seamless experience,"},{"startTime":783.94,"endTime":785.08,"body":"and you're honestly,"},{"startTime":785.081,"endTime":789.76,"body":"you're losing out on the ability for"},{"startTime":785.081,"endTime":789.76,"body":"them to find more about you later because"},{"startTime":789.761,"endTime":794.679,"body":"there's no direct place for them to"},{"startTime":789.761,"endTime":794.679,"body":"go to dig in and get to know you."},{"startTime":795.55,"endTime":800.4,"body":"Even just having a simple"},{"startTime":795.55,"endTime":800.4,"body":"single page website can go a"},{"startTime":800.401,"endTime":804.92,"body":"long way to showcasing who you are and"},{"startTime":800.401,"endTime":804.92,"body":"that you're a real viable business."},{"startTime":805.87,"endTime":810.0,"body":"I actually tend to tell newer"},{"startTime":805.87,"endTime":810.0,"body":"business owners not to build a full"},{"startTime":810.88,"endTime":813.44,"body":"blown multi page fancy website."},{"startTime":814.27,"endTime":818.96,"body":"Just get something on that domain"},{"startTime":814.27,"endTime":818.96,"body":"that you purchased and have"},{"startTime":819.07,"endTime":822.96,"body":"your story, your services,"},{"startTime":819.07,"endTime":822.96,"body":"and some social proof."},{"startTime":823.87,"endTime":825.36,"body":"Show people what you do,"},{"startTime":826.07,"endTime":830.96,"body":"talk about how you help them solve"},{"startTime":826.07,"endTime":830.96,"body":"their problems and introduce them"},{"startTime":830.961,"endTime":834.2,"body":"to you. Get, let them get to"},{"startTime":830.961,"endTime":834.2,"body":"know you, Let them like you."},{"startTime":834.67,"endTime":837.88,"body":"That's really all you have to do the"},{"startTime":834.67,"endTime":837.88,"body":"first couple years you're in business,"},{"startTime":837.881,"endTime":842.08,"body":"because here's the secret that no other"},{"startTime":837.881,"endTime":842.08,"body":"web design agency is going to tell you."},{"startTime":842.51,"endTime":845.44,"body":"Your business is gonna change a lot,"},{"startTime":845.67,"endTime":847.64,"body":"especially in the first couple years."},{"startTime":848.25,"endTime":852.96,"body":"Anybody that comes to me who"},{"startTime":848.25,"endTime":852.96,"body":"has a business younger than two"},{"startTime":852.961,"endTime":856.8,"body":"years, I tend to tell them to"},{"startTime":852.961,"endTime":856.8,"body":"start with a single page website,"},{"startTime":857.03,"endTime":861.16,"body":"unless their business model like"},{"startTime":857.03,"endTime":861.16,"body":"it's eCommerce related or something,"},{"startTime":861.6,"endTime":863.6,"body":"calls for something different."},{"startTime":863.82,"endTime":868.64,"body":"And that is just because it's a"},{"startTime":863.82,"endTime":868.64,"body":"smaller investment and it allows you"},{"startTime":868.641,"endTime":873.4,"body":"to create an online presence"},{"startTime":868.641,"endTime":873.4,"body":"and use blog articles and build"},{"startTime":873.401,"endTime":878.04,"body":"landing pages as needed without"},{"startTime":873.401,"endTime":878.04,"body":"putting a whole lot of effort and"},{"startTime":878.041,"endTime":882.52,"body":"investment into something that"},{"startTime":878.041,"endTime":882.52,"body":"you may have to totally revamp"},{"startTime":882.95,"endTime":887.84,"body":"down the line. Um, I'm honestly learning"},{"startTime":882.95,"endTime":887.84,"body":"this lesson for myself. \u003claugh\u003e."},{"startTime":888.51,"endTime":893.2,"body":"I built my website, um, when I launched"},{"startTime":888.51,"endTime":893.2,"body":"my business in July two years ago."},{"startTime":894.16,"endTime":898.8,"body":"Um, I did a refresh on it last year and"},{"startTime":894.16,"endTime":898.8,"body":"my business has changed a little bit,"},{"startTime":898.801,"endTime":903.64,"body":"but I've solidified more"},{"startTime":898.801,"endTime":903.64,"body":"my, my business and how I,"},{"startTime":903.641,"endTime":906.88,"body":"how I work and my business"},{"startTime":903.641,"endTime":906.88,"body":"plan. Um, so I'm, you know,"},{"startTime":906.881,"endTime":910.16,"body":"in the middle of rebuilding it again,"},{"startTime":906.881,"endTime":910.16,"body":"I also build websites for a living."},{"startTime":910.25,"endTime":914.96,"body":"So of course this is easier for"},{"startTime":910.25,"endTime":914.96,"body":"me, but don't be me \u003claugh\u003e."},{"startTime":915.48,"endTime":920.44,"body":"Start out with something small if"},{"startTime":915.48,"endTime":920.44,"body":"you're a brand new and work your way"},{"startTime":920.441,"endTime":923.32,"body":"up to what you're doing. Um,"},{"startTime":923.95,"endTime":926.08,"body":"also just don't wanna point this out. Yes,"},{"startTime":926.37,"endTime":929.96,"body":"it is the biggest investment on"},{"startTime":926.37,"endTime":929.96,"body":"the list that I've given you today,"},{"startTime":930.34,"endTime":932.72,"body":"but I will also jump up that trust factor,"},{"startTime":932.75,"endTime":936.32,"body":"like 150%. Um,"},{"startTime":936.321,"endTime":940.72,"body":"my stats are totally legit,"},{"startTime":936.321,"endTime":940.72,"body":"just fyi. Don't ask for, um,"},{"startTime":940.76,"endTime":944.44,"body":"third party proof of"},{"startTime":940.76,"endTime":944.44,"body":"that though. Thanks. Now,"},{"startTime":944.51,"endTime":947.32,"body":"I wanna give you a bonus tip"},{"startTime":944.51,"endTime":947.32,"body":"before I let you go today."},{"startTime":947.95,"endTime":950.8,"body":"This one requires a little"},{"startTime":947.95,"endTime":950.8,"body":"bit of workup print,"},{"startTime":951.3,"endTime":956.04,"body":"and for many of us listening, probably"},{"startTime":951.3,"endTime":956.04,"body":"stepping out of our comfort zones,"},{"startTime":956.34,"endTime":961.12,"body":"but it is so beneficial to showcasing"},{"startTime":956.34,"endTime":961.12,"body":"the human behind the business."},{"startTime":961.59,"endTime":965.36,"body":"Like I said, even if you are by"},{"startTime":961.59,"endTime":965.36,"body":"yourself or have 10 employees,"},{"startTime":965.39,"endTime":966.76,"body":"that's an important thing."},{"startTime":967.74,"endTime":971.16,"body":"Can you guess what it"},{"startTime":967.74,"endTime":971.16,"body":"is showing your face?"},{"startTime":972.21,"endTime":974.8,"body":"If you're the leader of your business,"},{"startTime":975.69,"endTime":977.76,"body":"no matter what size the business is,"},{"startTime":978.43,"endTime":982.96,"body":"then people on your marketing channels"},{"startTime":978.43,"endTime":982.96,"body":"should be getting to know who you"},{"startTime":983.1,"endTime":983.933,"body":"are."},{"startTime":984.21,"endTime":989.08,"body":"Do that by getting pictures taken"},{"startTime":984.21,"endTime":989.08,"body":"of you working out and about with"},{"startTime":989.081,"endTime":990.48,"body":"clients at a coffee shop,"},{"startTime":991.08,"endTime":995.6,"body":"Whatever makes the most sense for"},{"startTime":991.08,"endTime":995.6,"body":"your business and your customers. Now,"},{"startTime":995.601,"endTime":999.04,"body":"I've talked about this a little bit more"},{"startTime":995.601,"endTime":999.04,"body":"in depth in other blog articles about,"},{"startTime":999.041,"endTime":1002.68,"body":"especially the ones about authenticity,"},{"startTime":999.041,"endTime":1002.68,"body":"which I will link in today's show notes."},{"startTime":1003.06,"endTime":1004.44,"body":"But here's the thing,"},{"startTime":1005.34,"endTime":1009.68,"body":"authenticity builds trust"},{"startTime":1005.34,"endTime":1009.68,"body":"because people know it's real."},{"startTime":1010.35,"endTime":1015.08,"body":"Pictures build trust because they're"},{"startTime":1010.35,"endTime":1015.08,"body":"putting a face to the name and feel"},{"startTime":1015.081,"endTime":1019.8,"body":"better, like they know you"},{"startTime":1015.081,"endTime":1019.8,"body":"don't skimp out on this one."},{"startTime":1020.51,"endTime":1025.28,"body":"It's, uh, it's just a, a little outside"},{"startTime":1020.51,"endTime":1025.28,"body":"of your comfort zone. It's totally fine."},{"startTime":1025.281,"endTime":1027.48,"body":"Just be a model for a"},{"startTime":1025.281,"endTime":1027.48,"body":"day, get it over with,"},{"startTime":1027.481,"endTime":1032.08,"body":"and you'll have some pictures"},{"startTime":1027.481,"endTime":1032.08,"body":"for a while. Now, as humans,"},{"startTime":1032.65,"endTime":1037.119,"body":"we are so used to the internet"},{"startTime":1032.65,"endTime":1037.119,"body":"that you would think selling"},{"startTime":1037.19,"endTime":1040.32,"body":"online would be easy, but as humans,"},{"startTime":1040.609,"endTime":1044.4,"body":"we wanna work with and love"},{"startTime":1040.609,"endTime":1044.4,"body":"the humans we're working with."},{"startTime":1045.369,"endTime":1050.119,"body":"So make it easy for your ideal customer"},{"startTime":1045.369,"endTime":1050.119,"body":"to connect with you by building"},{"startTime":1050.24,"endTime":1051.2,"body":"trust with them."},{"startTime":1052.0,"endTime":1056.52,"body":"Trust in the online space is really"},{"startTime":1052.0,"endTime":1056.52,"body":"just all about showing up consistently,"},{"startTime":1056.77,"endTime":1061.04,"body":"proving that you're a real business, not"},{"startTime":1056.77,"endTime":1061.04,"body":"a scam who's gonna run away with money,"},{"startTime":1061.38,"endTime":1065.4,"body":"and you're demonstrating that"},{"startTime":1061.38,"endTime":1065.4,"body":"you can do what you say you do."},{"startTime":1066.4,"endTime":1071.24,"body":"Spend just a few minutes every day to"},{"startTime":1066.4,"endTime":1071.24,"body":"build that trust with your audience,"},{"startTime":1071.46,"endTime":1075.8,"body":"and you'll be shocked at how much"},{"startTime":1071.46,"endTime":1075.8,"body":"easier sales and growing your business"},{"startTime":1075.801,"endTime":1076.634,"body":"becomes."},{"startTime":1078.119,"endTime":1082.76,"body":"Thank you all for tuning into our show"},{"startTime":1078.119,"endTime":1082.76,"body":"this week to catch more. Captain Coder,"},{"startTime":1082.761,"endTime":1086.4,"body":"you can subscribe to this podcast"},{"startTime":1082.761,"endTime":1086.4,"body":"on your favorite podcast app."},{"startTime":1086.92,"endTime":1090.08,"body":"Do if you have any questions or you wanna"},{"startTime":1086.92,"endTime":1090.08,"body":"learn more about digital marketing and"},{"startTime":1090.081,"endTime":1091.8,"body":"how it can help grow your online business,"},{"startTime":1091.869,"endTime":1095.64,"body":"follow us on Instagram"},{"startTime":1091.869,"endTime":1095.64,"body":"@CaptainCoder or visit us online at"},{"startTime":1095.641,"endTime":1098.6,"body":"captcoder.com."},{"startTime":1098.72,"endTime":1100.88,"body":"Can't wait to talk to"},{"startTime":1098.72,"endTime":1100.88,"body":"you all again next week."}]}