{"version":"1.0.0","segments":[{"startTime":0.01,"endTime":4.01,"body":"Have you ever thought about adding"},{"startTime":0.01,"endTime":4.01,"body":"a digital course to your business?"},{"startTime":4.51,"endTime":5.77,"body":"Now as a service provider,"},{"startTime":5.98,"endTime":10.89,"body":"chances are you'd like to add some"},{"startTime":5.98,"endTime":10.89,"body":"study recurring revenue to your bottom"},{"startTime":10.89,"endTime":13.93,"body":"line so you're not always"},{"startTime":10.89,"endTime":13.93,"body":"chasing that next sale."},{"startTime":13.93,"endTime":18.61,"body":"That next client taking"},{"startTime":13.93,"endTime":18.61,"body":"your unique experience and"},{"startTime":18.93,"endTime":23.77,"body":"wrapping it up in an online course"},{"startTime":18.93,"endTime":23.77,"body":"is a great way to add a different"},{"startTime":23.77,"endTime":27.01,"body":"kind of service to your business. 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I've seen people run courses"},{"startTime":214.76,"endTime":218.48,"body":"through private Facebook groups."},{"startTime":218.48,"endTime":221.28,"body":"I've seen people run"},{"startTime":218.48,"endTime":221.28,"body":"courses through just email."},{"startTime":221.79,"endTime":225.36,"body":"I've seen people run courses"},{"startTime":221.79,"endTime":225.36,"body":"through overly complex systems."},{"startTime":225.77,"endTime":230.44,"body":"There's not really a right"},{"startTime":225.77,"endTime":230.44,"body":"or wrong way to do that."},{"startTime":230.78,"endTime":234.52,"body":"And honestly, there's a lot of online"},{"startTime":230.78,"endTime":234.52,"body":"course platforms on the market."},{"startTime":235.01,"endTime":237.44,"body":"If you're just getting"},{"startTime":235.01,"endTime":237.44,"body":"started, you can use,"},{"startTime":237.44,"endTime":241.8,"body":"think they have a free tier or you"},{"startTime":237.44,"endTime":241.8,"body":"can dive into something a bit more"},{"startTime":241.8,"endTime":245.48,"body":"professional, but it's"},{"startTime":241.8,"endTime":245.48,"body":"higher priced like Kajabi."},{"startTime":245.7,"endTime":250.64,"body":"Now both of these provide an out of the"},{"startTime":245.7,"endTime":250.64,"body":"box solution, but the problem, well,"},{"startTime":250.72,"endTime":252.24,"body":"let's not even say it's a problem."},{"startTime":252.82,"endTime":257.68,"body":"The difference with using something"},{"startTime":252.82,"endTime":257.68,"body":"like Think Ethic or Kajabi is"},{"startTime":257.68,"endTime":261.52,"body":"they don't actually live"},{"startTime":257.68,"endTime":261.52,"body":"on your own website."},{"startTime":262.06,"endTime":266.0,"body":"And typically you're required to pay"},{"startTime":262.06,"endTime":266.0,"body":"a monthly fee to host your course,"},{"startTime":266.17,"endTime":271.12,"body":"whether you're even ready to launch"},{"startTime":266.17,"endTime":271.12,"body":"it and start earning revenue from"},{"startTime":271.12,"endTime":272.08,"body":"it or not."},{"startTime":273.02,"endTime":277.4,"body":"You can be continuously spending money"},{"startTime":273.02,"endTime":277.4,"body":"before you are even bringing any money"},{"startTime":277.45,"endTime":282.2,"body":"in. 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And if you just like"},{"startTime":347.28,"endTime":350.8,"body":"controlling that revenue and"},{"startTime":347.28,"endTime":350.8,"body":"controlling that part of your business,"},{"startTime":351.38,"endTime":355.28,"body":"you maybe don't want your"},{"startTime":351.38,"endTime":355.28,"body":"digital course to live elsewhere."},{"startTime":356.1,"endTime":360.72,"body":"Now another thing to keep in"},{"startTime":356.1,"endTime":360.72,"body":"mind and what I see happen a lot"},{"startTime":361.07,"endTime":364.48,"body":"when people don't run"},{"startTime":361.07,"endTime":364.48,"body":"digital courses correctly."},{"startTime":364.91,"endTime":367.92,"body":"When your course lives"},{"startTime":364.91,"endTime":367.92,"body":"somewhere besides your website,"},{"startTime":368.41,"endTime":371.92,"body":"it can end up being hard for"},{"startTime":368.41,"endTime":371.92,"body":"customers to find it. Yes,"},{"startTime":371.92,"endTime":376.92,"body":"you can include a landing page or"},{"startTime":371.92,"endTime":376.92,"body":"just a login button in your menu on"},{"startTime":376.92,"endTime":377.753,"body":"your website,"},{"startTime":377.78,"endTime":382.32,"body":"but the entire user experience of purchase"},{"startTime":377.78,"endTime":382.32,"body":"and logging in to work through the"},{"startTime":382.32,"endTime":387.2,"body":"course is a whole lot easier if they"},{"startTime":382.32,"endTime":387.2,"body":"can go to the same domain to find"},{"startTime":387.43,"endTime":390.2,"body":"everything. Instead,"},{"startTime":390.43,"endTime":394.84,"body":"when you have things in different places"},{"startTime":390.43,"endTime":394.84,"body":"and you're servicing clients all over"},{"startTime":394.84,"endTime":395.673,"body":"the map,"},{"startTime":395.74,"endTime":400.16,"body":"you they have to bookmark or they"},{"startTime":395.74,"endTime":400.16,"body":"have to remember one and even has,"},{"startTime":400.16,"endTime":405.04,"body":"sometimes it has another company's"},{"startTime":400.16,"endTime":405.04,"body":"domain in your course url."},{"startTime":405.53,"endTime":408.44,"body":"So if you have a Kajabi, um,"},{"startTime":408.44,"endTime":412.68,"body":"course it's your domain.kajabi.com or my"},{"startTime":412.68,"endTime":417.4,"body":"kajabi.com, um, or potentially"},{"startTime":412.68,"endTime":417.4,"body":"your domain.think.com."},{"startTime":417.6,"endTime":421.0,"body":"Maybe you don't want people"},{"startTime":417.6,"endTime":421.0,"body":"to see what you're using."},{"startTime":421.22,"endTime":425.24,"body":"And so that's another viable"},{"startTime":421.22,"endTime":425.24,"body":"reason to use WordPress"},{"startTime":425.65,"endTime":427.32,"body":"instead. 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Now, one thing"},{"startTime":666.85,"endTime":671.16,"body":"to keep in mind with all of this,"},{"startTime":671.66,"endTime":676.44,"body":"the great thing about being able"},{"startTime":671.66,"endTime":676.44,"body":"to add plugins to your website"},{"startTime":677.1,"endTime":682.08,"body":"and not going with an"},{"startTime":677.1,"endTime":682.08,"body":"external source is one,"},{"startTime":682.11,"endTime":686.2,"body":"you're not giving control"},{"startTime":682.11,"endTime":686.2,"body":"to anyone else. But two,"},{"startTime":686.55,"endTime":690.12,"body":"this makes it possible for you to spin"},{"startTime":686.55,"endTime":690.12,"body":"up what I like to call and what the"},{"startTime":690.28,"endTime":693.88,"body":"industry calls an mvp, a"},{"startTime":690.28,"endTime":693.88,"body":"minimum viable product."},{"startTime":694.49,"endTime":699.4,"body":"So maybe you download since a pro"},{"startTime":694.49,"endTime":699.4,"body":"from straight, from WordPress,"},{"startTime":699.4,"endTime":703.92,"body":"from W Commerce, you install it"},{"startTime":699.4,"endTime":703.92,"body":"yourself. You maybe don't love the look,"},{"startTime":704.02,"endTime":708.24,"body":"but it'll lets you drop in your videos,"},{"startTime":704.02,"endTime":708.24,"body":"set up your course, play around with it,"},{"startTime":708.46,"endTime":711.0,"body":"see how it looks, have"},{"startTime":708.46,"endTime":711.0,"body":"some friends test it out,"},{"startTime":711.14,"endTime":713.04,"body":"and then maybe you hire somebody,"},{"startTime":713.08,"endTime":717.4,"body":"somebody like me to come in and make"},{"startTime":713.08,"endTime":717.4,"body":"it do exactly what you want and look"},{"startTime":717.4,"endTime":718.56,"body":"exactly like what you want."},{"startTime":718.73,"endTime":723.32,"body":"Or you could take people through a"},{"startTime":718.73,"endTime":723.32,"body":"beta run and you've only spent $150"},{"startTime":723.74,"endTime":726.52,"body":"and a little bit of your"},{"startTime":723.74,"endTime":726.52,"body":"time to drop things in,"},{"startTime":726.7,"endTime":730.36,"body":"get things set up and test it out."},{"startTime":726.7,"endTime":730.36,"body":"Now, don't get me wrong,"},{"startTime":731.16,"endTime":735.84,"body":"platforms like think if Kajabi and"},{"startTime":731.16,"endTime":735.84,"body":"other things like that are a great"},{"startTime":736.14,"endTime":740.4,"body":"way to prove your pro, your digital"},{"startTime":736.14,"endTime":740.4,"body":"course is viable upfront as well,"},{"startTime":740.9,"endTime":743.68,"body":"but you may have to spend"},{"startTime":740.9,"endTime":743.68,"body":"some money to get it going."},{"startTime":744.1,"endTime":747.24,"body":"And if you ever wanna bring"},{"startTime":744.1,"endTime":747.24,"body":"it back into your website,"},{"startTime":747.57,"endTime":749.56,"body":"it can cause confusion down the road,"},{"startTime":749.56,"endTime":753.36,"body":"especially if you wanna"},{"startTime":749.56,"endTime":753.36,"body":"provide lifetime access. Now,"},{"startTime":753.36,"endTime":756.64,"body":"if you wanna have a long term"},{"startTime":753.36,"endTime":756.64,"body":"digital course in your business,"},{"startTime":757.27,"endTime":760.12,"body":"much like what your website is for you,"},{"startTime":760.47,"endTime":765.16,"body":"it's best for you to have"},{"startTime":760.47,"endTime":765.16,"body":"control of it. After all,"},{"startTime":765.41,"endTime":769.56,"body":"we never really know how long"},{"startTime":765.41,"endTime":769.56,"body":"those platforms might exist,"},{"startTime":770.06,"endTime":773.68,"body":"But if you build your digital"},{"startTime":770.06,"endTime":773.68,"body":"course into your own website,"},{"startTime":774.0,"endTime":778.96,"body":"it'll live as long as your website"},{"startTime":774.0,"endTime":778.96,"body":"does, even using third party plugins."},{"startTime":778.96,"endTime":783.28,"body":"And that's why I recommend going with"},{"startTime":778.96,"endTime":783.28,"body":"WooCommerce memberships or automatics"},{"startTime":783.28,"endTime":788.24,"body":"since a pro because they are from"},{"startTime":783.28,"endTime":788.24,"body":"WordPress themselves. But even when"},{"startTime":788.24,"endTime":790.04,"body":"you're using external plug-ins like that,"},{"startTime":790.22,"endTime":795.08,"body":"the plug-in will continue to work"},{"startTime":790.22,"endTime":795.08,"body":"even if the developer abandons it"},{"startTime":795.08,"endTime":799.6,"body":"at some point in time and"},{"startTime":795.08,"endTime":799.6,"body":"gives you time to move it"},{"startTime":800.05,"endTime":804.24,"body":"to some other plugin and"},{"startTime":800.05,"endTime":804.24,"body":"readjust how it works."},{"startTime":804.98,"endTime":807.92,"body":"But if think if it decides it's"},{"startTime":804.98,"endTime":807.92,"body":"gonna go out of business tomorrow,"},{"startTime":808.07,"endTime":811.32,"body":"you're kind of outta luck. Now granted,"},{"startTime":811.49,"endTime":814.08,"body":"is that really ever"},{"startTime":811.49,"endTime":814.08,"body":"gonna happen? Maybe not,"},{"startTime":814.54,"endTime":818.4,"body":"but I personally like"},{"startTime":814.54,"endTime":818.4,"body":"having the control. Now,"},{"startTime":818.4,"endTime":823.36,"body":"WordPress makes adding a digital"},{"startTime":818.4,"endTime":823.36,"body":"course to your website pretty easy and"},{"startTime":823.52,"endTime":825.24,"body":"straightforward. And of course,"},{"startTime":825.29,"endTime":830.16,"body":"if you want help with making your"},{"startTime":825.29,"endTime":830.16,"body":"online coursework within your"},{"startTime":830.16,"endTime":830.993,"body":"website,"},{"startTime":831.08,"endTime":835.76,"body":"reach out to me at capped coder.com/start."},{"startTime":836.3,"endTime":838.92,"body":"I'd love to help you get your"},{"startTime":836.3,"endTime":838.92,"body":"online course up and running."},{"startTime":839.22,"endTime":842.48,"body":"And if you wanna see what I've done"},{"startTime":839.22,"endTime":842.48,"body":"with one of the courses I've built,"},{"startTime":842.89,"endTime":846.4,"body":"go to my website and check out the"},{"startTime":842.89,"endTime":846.4,"body":"hatchery Chicago and their project."},{"startTime":846.71,"endTime":851.52,"body":"They were able to turn C"},{"startTime":846.71,"endTime":851.52,"body":"and virtual events into"},{"startTime":851.52,"endTime":855.68,"body":"something they could profit from without"},{"startTime":851.52,"endTime":855.68,"body":"being able to have the in-person events"},{"startTime":855.68,"endTime":856.513,"body":"like they wanted."},{"startTime":856.62,"endTime":861.04,"body":"And it's continued to be a money maker"},{"startTime":856.62,"endTime":861.04,"body":"for those who maybe can't get there in"},{"startTime":861.04,"endTime":861.88,"body":"person now."},{"startTime":862.33,"endTime":866.32,"body":"So think about how you might add a digital"},{"startTime":862.33,"endTime":866.32,"body":"course to your business and keep your"},{"startTime":866.32,"endTime":869.0,"body":"mind open to having that"},{"startTime":866.32,"endTime":869.0,"body":"within your website."},{"startTime":870.2,"endTime":875.12,"body":"Thank you all for tuning in to our show"},{"startTime":870.2,"endTime":875.12,"body":"this week to catch more Captain Coder."},{"startTime":875.16,"endTime":879.32,"body":"You can subscribe to this podcast"},{"startTime":875.16,"endTime":879.32,"body":"on your favorite podcast app. Now."},{"startTime":879.32,"endTime":882.4,"body":"If you have any questions or you wanna"},{"startTime":879.32,"endTime":882.4,"body":"learn more about digital marketing and"},{"startTime":882.4,"endTime":883.76,"body":"how it can help grow your online."},{"startTime":884.0,"endTime":884.19,"body":"Business."},{"startTime":884.19,"endTime":887.96,"body":"Follow us on Instagram"},{"startTime":884.19,"endTime":887.96,"body":"@CaptainCoder or visit us"},{"startTime":887.96,"endTime":890.84,"body":"online captcoder.com."},{"startTime":890.96,"endTime":893.28,"body":"Can't wait to talk to"},{"startTime":890.96,"endTime":893.28,"body":"you all again next week."}]}