{"version":"1.0.0","segments":[{"startTime":2.43,"endTime":7.38,"body":"Welcome everybody to a special"},{"startTime":2.43,"endTime":7.38,"body":"episode of the Captain Coder podcast."},{"startTime":7.8,"endTime":12.14,"body":"Why is it special? Well, because you"},{"startTime":7.8,"endTime":12.14,"body":"don't just get to hear from me speak,"},{"startTime":12.14,"endTime":16.34,"body":"which I am trying to do more of because"},{"startTime":12.14,"endTime":16.34,"body":"I know my voice is great and everything,"},{"startTime":16.34,"endTime":19.34,"body":"but we don't need to just"},{"startTime":16.34,"endTime":19.34,"body":"hear from me. This week,"},{"startTime":19.34,"endTime":24.18,"body":"I have brought on one of my"},{"startTime":19.34,"endTime":24.18,"body":"favorite people and fellow digital"},{"startTime":24.18,"endTime":26.78,"body":"marketing educators, Chrissy Bach."},{"startTime":27.03,"endTime":31.86,"body":"Chrissy is the digital marketing"},{"startTime":27.03,"endTime":31.86,"body":"chair over at Wichita State"},{"startTime":31.86,"endTime":33.02,"body":"University Tech,"},{"startTime":33.22,"endTime":37.26,"body":"which is not as cool as teaching"},{"startTime":33.22,"endTime":37.26,"body":"at Wichita State with me,"},{"startTime":37.26,"endTime":41.54,"body":"but I will give her"},{"startTime":37.26,"endTime":41.54,"body":"\u003claugh\u003e. She muted herself,"},{"startTime":41.54,"endTime":43.82,"body":"and now she's very sad about it."},{"startTime":44.31,"endTime":48.54,"body":"If only you guys could see the"},{"startTime":44.31,"endTime":48.54,"body":"giant eye roll that I just got."},{"startTime":48.99,"endTime":52.18,"body":"No, we love our partners over at WSU Tech."},{"startTime":52.92,"endTime":57.9,"body":"I'm not being paid to say that, but it's"},{"startTime":52.92,"endTime":57.9,"body":"sort of being paid to say that. But no,"},{"startTime":57.9,"endTime":62.22,"body":"Chrissy is amazing."},{"startTime":57.9,"endTime":62.22,"body":"She has worked in various"},{"startTime":62.33,"endTime":66.94,"body":"capacities over the years in digital"},{"startTime":62.33,"endTime":66.94,"body":"marketing and has built some amazing"},{"startTime":67.28,"endTime":68.98,"body":"communities. Now."},{"startTime":68.98,"endTime":73.54,"body":"One of the biggest problems that people"},{"startTime":68.98,"endTime":73.54,"body":"face with their digital marketing in"},{"startTime":73.54,"endTime":75.7,"body":"particular is the overwhelm."},{"startTime":76.23,"endTime":80.66,"body":"It is so incredibly difficult to be"},{"startTime":80.9,"endTime":81.733,"body":"everywhere"},{"startTime":83.36,"endTime":87.66,"body":"and to try to serve people on"},{"startTime":83.36,"endTime":87.66,"body":"all of these different platforms."},{"startTime":87.96,"endTime":88.38,"body":"Now,"},{"startTime":88.38,"endTime":92.38,"body":"the one reason I wanted to bring Chrissy"},{"startTime":88.38,"endTime":92.38,"body":"on is because not only does she have"},{"startTime":92.51,"endTime":95.38,"body":"success in building those communities,"},{"startTime":95.68,"endTime":100.5,"body":"but she also knows how to"},{"startTime":95.68,"endTime":100.5,"body":"make your content work for"},{"startTime":100.5,"endTime":102.3,"body":"you in multiple places."},{"startTime":103.07,"endTime":107.42,"body":"So with that very long"},{"startTime":103.07,"endTime":107.42,"body":"introduction done, let's jump in."},{"startTime":107.42,"endTime":111.78,"body":"And Chrissy, can you say hi and tell us"},{"startTime":107.42,"endTime":111.78,"body":"just a little bit more about yourself?"},{"startTime":112.84,"endTime":117.7,"body":"Hey. Hey. Just to clarify, it is \u003claugh\u003e,"},{"startTime":117.94,"endTime":122.86,"body":"which is Utah State University"},{"startTime":117.94,"endTime":122.86,"body":"campus of Applied Technology."},{"startTime":123.49,"endTime":124.323,"body":"Okay. Listen."},{"startTime":124.37,"endTime":125.3,"body":"L wsu."},{"startTime":125.93,"endTime":130.22,"body":"They don't really give us"},{"startTime":125.93,"endTime":130.22,"body":"that kind of information."},{"startTime":130.48,"endTime":132.06,"body":"And \u003claugh\u003e, No, I'm kidding."},{"startTime":132.5,"endTime":137.5,"body":"\u003cLaugh\u003e funny because we have"},{"startTime":132.5,"endTime":137.5,"body":"a colleague on the university"},{"startTime":137.5,"endTime":139.9,"body":"side is what I say, the university side,"},{"startTime":139.9,"endTime":142.46,"body":"and then I say the tech side"},{"startTime":139.9,"endTime":142.46,"body":"when I'm talking about us,"},{"startTime":143.36,"endTime":148.18,"body":"and I've been scheduling meetings with"},{"startTime":143.36,"endTime":148.18,"body":"this person that must not be named"},{"startTime":148.72,"endTime":151.38,"body":"who cancels on me, and"},{"startTime":148.72,"endTime":151.38,"body":"then I have to reschedule."},{"startTime":152.15,"endTime":156.34,"body":"Oh, I think, Is this my favorite"},{"startTime":152.15,"endTime":156.34,"body":"department chair? \u003claugh\u003e?"},{"startTime":157.7,"endTime":160.82,"body":"No, that's me. He's your"},{"startTime":157.7,"endTime":160.82,"body":"favorite department chair."},{"startTime":163.62,"endTime":163.73,"body":"\u003claugh\u003e."},{"startTime":163.73,"endTime":167.22,"body":"Well, that's okay, because I'm his"},{"startTime":163.73,"endTime":167.22,"body":"second favorite adjunct out of two."},{"startTime":167.22,"endTime":168.053,"body":"So \u003claugh\u003e."},{"startTime":168.26,"endTime":172.66,"body":"Right? That's right. But"},{"startTime":168.26,"endTime":172.66,"body":"I can see his calendar."},{"startTime":172.81,"endTime":177.54,"body":"I can see just my colleagues here on"},{"startTime":172.81,"endTime":177.54,"body":"the tech side. So we share the same"},{"startTime":179.93,"endTime":180.763,"body":"network."},{"startTime":180.93,"endTime":185.88,"body":"So when the wifi goes down"},{"startTime":180.93,"endTime":185.88,"body":"on the big campus at 21st"},{"startTime":185.88,"endTime":190.24,"body":"and Hillside, the wifi goes"},{"startTime":185.88,"endTime":190.24,"body":"down at WSU Tech on here."},{"startTime":190.72,"endTime":191.04,"body":"Oh."},{"startTime":191.04,"endTime":192.32,"body":"Well that's super fun."},{"startTime":192.66,"endTime":193.493,"body":"Yes."},{"startTime":193.68,"endTime":198.28,"body":"There's a lot of I didn't"},{"startTime":193.68,"endTime":198.28,"body":"realize how much it is integrated"},{"startTime":199.34,"endTime":203.95,"body":"even from a technology side but"},{"startTime":199.34,"endTime":203.95,"body":"there is still quite a bit of"},{"startTime":203.95,"endTime":205.75,"body":"separation. We have our own president"},{"startTime":209.38,"endTime":214.01,"body":"so it's like the umbrella of wsu,"},{"startTime":209.38,"endTime":214.01,"body":"and then there's the foundation, wsu,"},{"startTime":214.11,"endTime":216.21,"body":"WSU Tech. It's all under that."},{"startTime":217.23,"endTime":221.69,"body":"Yes. Well, but you could tell us about"},{"startTime":217.23,"endTime":221.69,"body":"yourself, not just WSU Tech. Okay."},{"startTime":222.49,"endTime":223.323,"body":"\u003claugh\u003e."},{"startTime":223.65,"endTime":224.69,"body":"Gonna edit all of that out."},{"startTime":225.38,"endTime":228.37,"body":"Oh, no, I'm keeping it in"},{"startTime":225.38,"endTime":228.37,"body":"because I'm too lazy to edit."},{"startTime":229.17,"endTime":230.53,"body":"\u003cLaugh\u003e. Yes."},{"startTime":230.9,"endTime":235.09,"body":"So my background is blogging,"},{"startTime":235.46,"endTime":238.25,"body":"so that's how I got my"},{"startTime":235.46,"endTime":238.25,"body":"start in digital marketing."},{"startTime":238.64,"endTime":242.25,"body":"I had worked in retail before that I,"},{"startTime":238.64,"endTime":242.25,"body":"I've always loved merchandising things,"},{"startTime":242.25,"endTime":244.41,"body":"making things look"},{"startTime":242.25,"endTime":244.41,"body":"appealing for the consumer."},{"startTime":244.84,"endTime":249.41,"body":"I just didn't know that that's what I"},{"startTime":244.84,"endTime":249.41,"body":"was doing when I was working in retail."},{"startTime":249.75,"endTime":253.41,"body":"But looking back now, I see that"},{"startTime":249.75,"endTime":253.41,"body":"that's really where it started."},{"startTime":254.36,"endTime":258.9,"body":"And I've always loved installations"},{"startTime":254.36,"endTime":258.9,"body":"when they would send cool"},{"startTime":258.9,"endTime":261.58,"body":"graphics and new mannequins,"},{"startTime":261.58,"endTime":266.26,"body":"even that \u003caffirmative\u003e"},{"startTime":261.58,"endTime":266.26,"body":"that were a mold of"},{"startTime":266.54,"endTime":268.58,"body":"a football player. I worked"},{"startTime":266.54,"endTime":268.58,"body":"at a sporting good store"},{"startTime":270.96,"endTime":273.76,"body":"of a professional football"},{"startTime":270.96,"endTime":273.76,"body":"player. That was a lot of fun."},{"startTime":276.01,"endTime":278.52,"body":"So fast forward I had a blog,"},{"startTime":278.98,"endTime":282.96,"body":"DIY blog where I would do things"},{"startTime":278.98,"endTime":282.96,"body":"in my house, take pictures of it,"},{"startTime":282.96,"endTime":285.24,"body":"blog about it, rinse"},{"startTime":282.96,"endTime":285.24,"body":"and repeat the next day."},{"startTime":286.42,"endTime":290.96,"body":"And I was consistent at it,"},{"startTime":286.42,"endTime":290.96,"body":"and it started to pay off."},{"startTime":291.46,"endTime":296.28,"body":"And my stuff was being shared"},{"startTime":291.46,"endTime":296.28,"body":"globally. And so I thought, Okay,"},{"startTime":296.28,"endTime":298.32,"body":"I have something here. At that point,"},{"startTime":298.39,"endTime":302.56,"body":"I had learned from YouTube"},{"startTime":298.39,"endTime":302.56,"body":"how to build a site,"},{"startTime":302.56,"endTime":304.44,"body":"not from code like Captain Coder,"},{"startTime":304.44,"endTime":307.8,"body":"but build a website using"},{"startTime":304.44,"endTime":307.8,"body":"templates on WordPress."},{"startTime":308.56,"endTime":311.64,"body":"Well, I mean, at least it was"},{"startTime":308.56,"endTime":311.64,"body":"WordPress and not one of those others,"},{"startTime":311.98,"endTime":313.64,"body":"not to be named platforms."},{"startTime":313.82,"endTime":318.56,"body":"Yes. I did try Weebly for a"},{"startTime":313.82,"endTime":318.56,"body":"minute, and then I decided I wanted"},{"startTime":320.45,"endTime":323.49,"body":"it to feel more professional,"},{"startTime":320.45,"endTime":323.49,"body":"and I bought my own domain,"},{"startTime":323.87,"endTime":326.25,"body":"and so I moved it over to"},{"startTime":323.87,"endTime":326.25,"body":"WordPress and it was awful."},{"startTime":326.25,"endTime":329.57,"body":"I had to copy and paste"},{"startTime":326.25,"endTime":329.57,"body":"every single blog post over."},{"startTime":329.85,"endTime":333.29,"body":"There was no integration. It was horrible."},{"startTime":333.52,"endTime":337.25,"body":"Yeah, I don't think there's still any"},{"startTime":333.52,"endTime":337.25,"body":"integration. A lot of those platforms,"},{"startTime":337.25,"endTime":338.69,"body":"and that's just a whole different topic."},{"startTime":338.69,"endTime":340.81,"body":"They don't really being"},{"startTime":338.69,"endTime":340.81,"body":"migrated away from,"},{"startTime":341.14,"endTime":343.97,"body":"so they make it incredibly"},{"startTime":341.14,"endTime":343.97,"body":"hard to get out of our."},{"startTime":344.26,"endTime":345.85,"body":"Oh, it was incredibly hard."},{"startTime":346.74,"endTime":351.21,"body":"So I went back to school to"},{"startTime":346.74,"endTime":351.21,"body":"learn web development and took"},{"startTime":351.21,"endTime":354.69,"body":"JavaScript and I got an A in"},{"startTime":351.21,"endTime":354.69,"body":"the class. But don't ask me."},{"startTime":355.73,"endTime":356.53,"body":"Now."},{"startTime":356.53,"endTime":361.36,"body":"Don't ask me now how that"},{"startTime":356.53,"endTime":361.36,"body":"happened or even how to write"},{"startTime":361.88,"endTime":365.32,"body":"a line of JavaScript cause"},{"startTime":361.88,"endTime":365.32,"body":"it's not gonna happen."},{"startTime":366.92,"endTime":369.28,"body":"Okay. All my JavaScript"},{"startTime":366.92,"endTime":369.28,"body":"is copy and pasted. So."},{"startTime":370.01,"endTime":370.843,"body":"Yes."},{"startTime":371.75,"endTime":372.583,"body":"\u003cLaugh\u003e."},{"startTime":373.27,"endTime":376.15,"body":"I did, I remember in that"},{"startTime":373.27,"endTime":376.15,"body":"class I had to build a cart,"},{"startTime":376.22,"endTime":381.19,"body":"like a shopping cart for an e-commerce"},{"startTime":376.22,"endTime":381.19,"body":"website, and it was copy and paste."},{"startTime":382.11,"endTime":385.35,"body":"And I think the instructor at the time"},{"startTime":382.11,"endTime":385.35,"body":"was like That's how we do it in the real"},{"startTime":385.35,"endTime":385.99,"body":"world. \u003claugh\u003e."},{"startTime":385.99,"endTime":388.71,"body":"Yeah. Oh yeah. It's all"},{"startTime":385.99,"endTime":388.71,"body":"from Stack Overflow people."},{"startTime":388.99,"endTime":393.19,"body":"I don't think anybody writes original"},{"startTime":388.99,"endTime":393.19,"body":"code. Not all of it. All of it."},{"startTime":393.19,"endTime":397.27,"body":"There's at least 50% that's been"},{"startTime":393.19,"endTime":397.27,"body":"sourced from Stack Overflow."},{"startTime":398.9,"endTime":402.07,"body":"Well, thank you \u003claugh\u003e for us."},{"startTime":402.38,"endTime":403.213,"body":"Yeah, exactly."},{"startTime":403.31,"endTime":405.87,"body":"Don't have a logical brain and can't do."},{"startTime":406.71,"endTime":409.15,"body":"And then statements to save their life."},{"startTime":410.88,"endTime":415.27,"body":"So I pivoted and I switched my"},{"startTime":410.88,"endTime":415.27,"body":"degree to digital media, took a"},{"startTime":417.24,"endTime":421.51,"body":"digital marketing class, never"},{"startTime":417.24,"endTime":421.51,"body":"cracked, open the book, aced the class,"},{"startTime":421.9,"endTime":425.83,"body":"really enjoyed it and realized"},{"startTime":421.9,"endTime":425.83,"body":"that maybe this was my passion."},{"startTime":426.61,"endTime":431.39,"body":"And so I started networking in"},{"startTime":426.61,"endTime":431.39,"body":"Wichita and putting my feelers"},{"startTime":431.39,"endTime":436.03,"body":"out and was presented with an"},{"startTime":431.39,"endTime":436.03,"body":"opportunity to work for a tech company"},{"startTime":436.54,"endTime":441.07,"body":"just five hours a week. And"},{"startTime":436.54,"endTime":441.07,"body":"then two and a half years later,"},{"startTime":441.74,"endTime":445.87,"body":"I left the company as an"},{"startTime":441.74,"endTime":445.87,"body":"officer of the company."},{"startTime":446.1,"endTime":449.75,"body":"I was the chief community"},{"startTime":446.1,"endTime":449.75,"body":"officer of their third pivot,"},{"startTime":452.27,"endTime":456.99,"body":"which was a video captioning"},{"startTime":452.27,"endTime":456.99,"body":"service that we had"},{"startTime":457.31,"endTime":461.59,"body":"built globally in 77"},{"startTime":457.31,"endTime":461.59,"body":"countries in just 10 months."},{"startTime":462.28,"endTime":464.39,"body":"So I was burned out."},{"startTime":465.19,"endTime":465.91,"body":"I was gonna say,"},{"startTime":465.91,"endTime":470.63,"body":"let's just take a pause for a second"},{"startTime":465.91,"endTime":470.63,"body":"and point out that not only had Chrisi"},{"startTime":470.63,"endTime":474.95,"body":"gotten her blog in multiple countries,"},{"startTime":470.63,"endTime":474.95,"body":"she had gotten a tech company,"},{"startTime":474.98,"endTime":479.59,"body":"a local Wichita Tech"},{"startTime":474.98,"endTime":479.59,"body":"company utilized in 77"},{"startTime":479.63,"endTime":484.08,"body":"countries. And a lot of that"},{"startTime":479.63,"endTime":484.08,"body":"involved you flying around."},{"startTime":484.08,"endTime":487.68,"body":"But a lot of that also was just"},{"startTime":484.08,"endTime":487.68,"body":"everything that you were doing in digital"},{"startTime":487.68,"endTime":492.64,"body":"marketing and the real human"},{"startTime":487.68,"endTime":492.64,"body":"connections that you were"},{"startTime":492.8,"endTime":494.08,"body":"building through digital marketing."},{"startTime":494.39,"endTime":495.72,"body":"Yeah. I mean, what"},{"startTime":497.36,"endTime":500.32,"body":"me marketing is relationships."},{"startTime":501.6,"endTime":503.69,"body":"A lot of people confuse"},{"startTime":501.6,"endTime":503.69,"body":"marketing with sales."},{"startTime":504.07,"endTime":507.85,"body":"And while I do believe that those"},{"startTime":504.07,"endTime":507.85,"body":"two departments belong in one,"},{"startTime":508.27,"endTime":512.05,"body":"cuz they go hand in hand, really,"},{"startTime":508.27,"endTime":512.05,"body":"marketing is the introduction."},{"startTime":512.4,"endTime":515.93,"body":"It's the part where you build"},{"startTime":512.4,"endTime":515.93,"body":"trust with the consumer."},{"startTime":516.35,"endTime":519.25,"body":"And sales is the ask. It's the cta."},{"startTime":520.02,"endTime":523.77,"body":"In fact one of our clients was Adobe,"},{"startTime":524.87,"endTime":529.81,"body":"and I reached out on Twitter dms and"},{"startTime":529.81,"endTime":534.05,"body":"I was like, Hey, After effects,"},{"startTime":529.81,"endTime":534.05,"body":"we hope After Effects likes us."},{"startTime":534.13,"endTime":537.72,"body":"Cause they have had followed us and"},{"startTime":534.13,"endTime":537.72,"body":"they had, I mean it was real cheeky,"},{"startTime":537.72,"endTime":541.2,"body":"They had only followed 300"},{"startTime":537.72,"endTime":541.2,"body":"people and we were one of them."},{"startTime":541.59,"endTime":542.72,"body":"That's incredible."},{"startTime":543.05,"endTime":546.24,"body":"It was intentional, right?"},{"startTime":543.05,"endTime":546.24,"body":"This follow was intentional."},{"startTime":546.62,"endTime":550.72,"body":"And so I jumped on the"},{"startTime":546.62,"endTime":550.72,"body":"opportunity to reach out and"},{"startTime":551.32,"endTime":554.04,"body":"their social media manager"},{"startTime":551.32,"endTime":554.04,"body":"messaged back and said, Yeah,"},{"startTime":554.04,"endTime":557.48,"body":"we're trying your product"},{"startTime":554.04,"endTime":557.48,"body":"and so far we really like it."},{"startTime":557.55,"endTime":562.52,"body":"This is when we were still in beta"},{"startTime":557.55,"endTime":562.52,"body":"and when they were ready to buy"},{"startTime":562.52,"endTime":565.44,"body":"the product, it was all we had to do."},{"startTime":565.58,"endTime":570.2,"body":"All I had to do was just make"},{"startTime":565.58,"endTime":570.2,"body":"the introduction to our VP of"},{"startTime":570.4,"endTime":572.68,"body":"strategic partnerships, our"},{"startTime":570.4,"endTime":572.68,"body":"sales guy, \u003caffirmative\u003e,"},{"startTime":572.68,"endTime":577.56,"body":"and he didn't have to do any selling"},{"startTime":572.68,"endTime":577.56,"body":"because I had built all the trust"},{"startTime":577.57,"endTime":578.403,"body":"up front."},{"startTime":578.76,"endTime":583.04,"body":"Right, right. Exactly. Which"},{"startTime":578.76,"endTime":583.04,"body":"is so important. And I mean,"},{"startTime":583.04,"endTime":587.64,"body":"it's sad because in a year people may"},{"startTime":583.04,"endTime":587.64,"body":"be going, What's Twitter? But yeah,"},{"startTime":588.04,"endTime":588.873,"body":"\u003claugh\u003e,"},{"startTime":589.8,"endTime":593.24,"body":"it just shows you that even"},{"startTime":589.8,"endTime":593.24,"body":"on just these platforms,"},{"startTime":593.24,"endTime":597.36,"body":"what you can do. And Adobe"},{"startTime":593.24,"endTime":597.36,"body":"is not a small company."},{"startTime":597.36,"endTime":599.96,"body":"They just purchased"},{"startTime":597.36,"endTime":599.96,"body":"Figma not too long ago,"},{"startTime":599.96,"endTime":604.68,"body":"which I know a lot of my fellow"},{"startTime":599.96,"endTime":604.68,"body":"web devs and designers are not so"},{"startTime":604.68,"endTime":608.56,"body":"happy about, but it'll be"},{"startTime":604.68,"endTime":608.56,"body":"interesting to see what they do."},{"startTime":608.56,"endTime":611.72,"body":"Well that's the thing that they're always"},{"startTime":608.56,"endTime":611.72,"body":"looking for these really good brand"},{"startTime":611.72,"endTime":615.8,"body":"partnerships and they obviously"},{"startTime":611.72,"endTime":615.8,"body":"choose the high quality companies."},{"startTime":615.8,"endTime":619.24,"body":"So the fact that you were able to build"},{"startTime":615.8,"endTime":619.24,"body":"a relationship trust like that over"},{"startTime":619.24,"endTime":622.28,"body":"Twitter and over social media, I"},{"startTime":619.24,"endTime":622.28,"body":"mean, that's pretty incredible."},{"startTime":623.31,"endTime":627.12,"body":"Yeah. And I mean really"},{"startTime":623.31,"endTime":627.12,"body":"what it came down to is, hi."},{"startTime":628.68,"endTime":630.68,"body":"Mm-hmm. \u003caffirmative\u003e just"},{"startTime":628.68,"endTime":630.68,"body":"starting the conversation."},{"startTime":630.79,"endTime":634.95,"body":"I think people get stuck"},{"startTime":630.79,"endTime":634.95,"body":"just walking into a room."},{"startTime":636.83,"endTime":641.5,"body":"So last semester we had a networking"},{"startTime":636.83,"endTime":641.5,"body":"event here on our campus and"},{"startTime":641.66,"endTime":646.06,"body":"there was gonna be it was a chamber"},{"startTime":641.66,"endTime":646.06,"body":"event, a local chamber event."},{"startTime":646.48,"endTime":650.34,"body":"And so there was gonna be business"},{"startTime":646.48,"endTime":650.34,"body":"owners and employers there."},{"startTime":651.38,"endTime":652.8,"body":"And so I gave my students,"},{"startTime":652.8,"endTime":655.96,"body":"I offered them extra credit if"},{"startTime":652.8,"endTime":655.96,"body":"they would come to the event."},{"startTime":656.62,"endTime":661.6,"body":"And I had one student come and I"},{"startTime":656.62,"endTime":661.6,"body":"saw her come in and I saw her grab"},{"startTime":661.6,"endTime":665.36,"body":"a cookie and she kind of"},{"startTime":661.6,"endTime":665.36,"body":"stood around a little bit."},{"startTime":665.9,"endTime":668.32,"body":"She didn't talk to"},{"startTime":665.9,"endTime":668.32,"body":"anybody and then she left."},{"startTime":668.62,"endTime":672.32,"body":"But I gave her the extra credit"},{"startTime":668.62,"endTime":672.32,"body":"because she did the scary part."},{"startTime":672.38,"endTime":673.76,"body":"And that was walk through the door."},{"startTime":674.87,"endTime":677.28,"body":"Yeah. And I can totally,"},{"startTime":677.77,"endTime":681.76,"body":"totally agree with that because I"},{"startTime":677.77,"endTime":681.76,"body":"would like to do the same thing,"},{"startTime":681.76,"endTime":684.88,"body":"grab the cookie, look around, see if"},{"startTime":681.76,"endTime":684.88,"body":"I, Nobody that is like, Man, I'm out."},{"startTime":685.96,"endTime":686.48,"body":"\u003claugh\u003e. Yeah."},{"startTime":686.48,"endTime":691.4,"body":"Just also why a sighting of Marisa at"},{"startTime":686.48,"endTime":691.4,"body":"a Wichita networking event anymore is"},{"startTime":691.47,"endTime":692.88,"body":"a very rare occurrence."},{"startTime":693.27,"endTime":697.84,"body":"That is true. That is true."},{"startTime":693.27,"endTime":697.84,"body":"And actually back in the day,"},{"startTime":698.43,"endTime":702.8,"body":"Marisa and I we got around"},{"startTime":698.43,"endTime":702.8,"body":"to some networking events."},{"startTime":702.83,"endTime":705.04,"body":"I would say, let's finish"},{"startTime":702.83,"endTime":705.04,"body":"that sentence please."},{"startTime":705.52,"endTime":706.353,"body":"\u003cLaugh\u003e."},{"startTime":707.5,"endTime":712.36,"body":"And I was just had lunch with somebody who"},{"startTime":712.36,"endTime":716.24,"body":"was a part of that. This was"},{"startTime":712.36,"endTime":716.24,"body":"pre pandemic, pre \u003caffirmative\u003e,"},{"startTime":716.58,"endTime":718.8,"body":"and they were very much"},{"startTime":716.58,"endTime":718.8,"body":"a part of it. In fact,"},{"startTime":718.8,"endTime":723.4,"body":"hosted a lot of the"},{"startTime":718.8,"endTime":723.4,"body":"events and we both agreed."},{"startTime":723.96,"endTime":726.08,"body":"We're happy to be on"},{"startTime":723.96,"endTime":726.08,"body":"the other side of that."},{"startTime":726.08,"endTime":730.32,"body":"We're happy to have the jomo instead"},{"startTime":726.08,"endTime":730.32,"body":"of the fomo. The joy of missing out."},{"startTime":730.5,"endTime":733.04,"body":"Yes. Oh, a hundred percent."},{"startTime":733.42,"endTime":737.24,"body":"But so let's pivot this conversation"},{"startTime":733.42,"endTime":737.24,"body":"just a little bit more into digital"},{"startTime":737.24,"endTime":738.8,"body":"marketing because here's the problem,"},{"startTime":738.8,"endTime":743.32,"body":"people and I are actually"},{"startTime":738.8,"endTime":743.32,"body":"very good friends and"},{"startTime":743.65,"endTime":747.44,"body":"we could go down a rabbit hole really,"},{"startTime":747.44,"endTime":752.04,"body":"really quickly but I wanna"},{"startTime":747.44,"endTime":752.04,"body":"talk about that cuz with DIY"},{"startTime":752.16,"endTime":756.68,"body":"marketing in particular and how you"},{"startTime":752.16,"endTime":756.68,"body":"mentioned that people tend to get stuck in"},{"startTime":756.68,"endTime":757.52,"body":"saying hello."},{"startTime":758.23,"endTime":761.28,"body":"I feel like that's where a lot of people"},{"startTime":758.23,"endTime":761.28,"body":"get stuck in just their marketing."},{"startTime":761.28,"endTime":764.36,"body":"The hardest is writing. The"},{"startTime":761.28,"endTime":764.36,"body":"first blog is recording."},{"startTime":764.36,"endTime":766.76,"body":"The first video is"},{"startTime":764.36,"endTime":766.76,"body":"recording the first podcast."},{"startTime":768.45,"endTime":773.32,"body":"So is that where you think people mostly"},{"startTime":768.45,"endTime":773.32,"body":"get stuck? Cuz that's what I find."},{"startTime":773.32,"endTime":778.2,"body":"I find that it's just that mental"},{"startTime":773.32,"endTime":778.2,"body":"block for a lot of my customers."},{"startTime":779.53,"endTime":783.48,"body":"So I think in my space, I'm very"},{"startTime":779.53,"endTime":783.48,"body":"much in an influencer space."},{"startTime":783.71,"endTime":785.0,"body":"I see you online,"},{"startTime":785.0,"endTime":789.44,"body":"you're in an education space where"},{"startTime":785.0,"endTime":789.44,"body":"you're educating other business owners on"},{"startTime":789.44,"endTime":793.88,"body":"what it looks like to be own your own web"},{"startTime":793.88,"endTime":797.28,"body":"development agency or business,"},{"startTime":793.88,"endTime":797.28,"body":"whatever you call it. Over there."},{"startTime":797.88,"endTime":799.48,"body":"I like to call the website agency."},{"startTime":800.0,"endTime":800.833,"body":"\u003cLaugh\u003e."},{"startTime":801.12,"endTime":803.52,"body":"Cause I only do website related things."},{"startTime":803.96,"endTime":807.4,"body":"\u003cLaugh\u003e. Okay. Website agency."},{"startTime":803.96,"endTime":807.4,"body":"Yeah, there you go. So on my end,"},{"startTime":807.53,"endTime":808.88,"body":"in the influencer space,"},{"startTime":808.88,"endTime":813.88,"body":"what I see is these new influencers"},{"startTime":808.88,"endTime":813.88,"body":"coming up and they're talking a lot about"},{"startTime":813.88,"endTime":816.96,"body":"themselves and the things that they're"},{"startTime":813.88,"endTime":816.96,"body":"creating and they're wonderful,"},{"startTime":817.9,"endTime":822.44,"body":"but they're forgetting to"},{"startTime":817.9,"endTime":822.44,"body":"engage with other people or"},{"startTime":822.65,"endTime":826.8,"body":"they're only engaging with the"},{"startTime":822.65,"endTime":826.8,"body":"people. They look up to \u003caffirmative\u003e."},{"startTime":826.8,"endTime":829.84,"body":"So the people that they're trying"},{"startTime":826.8,"endTime":829.84,"body":"to emulate, they engage with them,"},{"startTime":829.84,"endTime":832.04,"body":"but they forget about the"},{"startTime":829.84,"endTime":832.04,"body":"people who follow them,"},{"startTime":832.04,"endTime":836.2,"body":"who are inspired by their"},{"startTime":832.04,"endTime":836.2,"body":"content. And really,"},{"startTime":836.2,"endTime":838.36,"body":"like there's a saying,"},{"startTime":838.72,"endTime":841.32,"body":"don't worry about the people"},{"startTime":838.72,"endTime":841.32,"body":"who aren't paying your bills."},{"startTime":842.49,"endTime":846.6,"body":"So it's good to look at other people's"},{"startTime":842.49,"endTime":846.6,"body":"content and be inspired by it,"},{"startTime":846.94,"endTime":850.0,"body":"but don't forget about the people who"},{"startTime":846.94,"endTime":850.0,"body":"are helping to build your account."},{"startTime":850.44,"endTime":852.48,"body":"Those are the people that"},{"startTime":850.44,"endTime":852.48,"body":"you need to engage with."},{"startTime":853.09,"endTime":856.08,"body":"So if they share a picture of"},{"startTime":853.09,"endTime":856.08,"body":"them and their kid and their dog,"},{"startTime":856.62,"endTime":860.96,"body":"you as a brand should be like, Oh my"},{"startTime":856.62,"endTime":860.96,"body":"gosh, your kid and your dog are so cute."},{"startTime":861.5,"endTime":866.36,"body":"You should engage with them"},{"startTime":861.5,"endTime":866.36,"body":"authentically and not just have"},{"startTime":866.36,"endTime":869.56,"body":"this celebrity status."},{"startTime":866.36,"endTime":869.56,"body":"You have to build trust."},{"startTime":869.94,"endTime":871.84,"body":"And so that's where I see the hiccup."},{"startTime":872.55,"endTime":876.69,"body":"I also see in my students, Marisa,"},{"startTime":877.44,"endTime":880.01,"body":"I see this tall poppy syndrome."},{"startTime":880.62,"endTime":885.05,"body":"So these students are afraid"},{"startTime":880.62,"endTime":885.05,"body":"of sharing their value online"},{"startTime":885.5,"endTime":889.17,"body":"or they're afraid of any"},{"startTime":885.5,"endTime":889.17,"body":"hint of self-promotion."},{"startTime":890.23,"endTime":891.49,"body":"Because Yeah, because."},{"startTime":891.58,"endTime":893.29,"body":"They're afraid of being cut down."},{"startTime":893.49,"endTime":897.49,"body":"Right? I was gonna say, we're afraid that"},{"startTime":893.49,"endTime":897.49,"body":"somebody's gonna come around and say,"},{"startTime":897.74,"endTime":898.85,"body":"Oh, that's not right."},{"startTime":899.68,"endTime":904.65,"body":"Yeah. Yes. They also don't wanna look"},{"startTime":899.68,"endTime":904.65,"body":"like an influencer, which is ridiculous."},{"startTime":904.76,"endTime":908.53,"body":"I mean, the world, we're moving into"},{"startTime":904.76,"endTime":908.53,"body":"a creator economy. It's already here."},{"startTime":909.48,"endTime":913.53,"body":"I was poking around Instagram last"},{"startTime":909.48,"endTime":913.53,"body":"night looking at all the creator tools,"},{"startTime":913.71,"endTime":916.17,"body":"and I can have subscriptions,"},{"startTime":916.5,"endTime":920.21,"body":"so I can have people subscribe to"},{"startTime":916.5,"endTime":920.21,"body":"my content. I have 90 followers,"},{"startTime":920.89,"endTime":924.94,"body":"they can subscribe to my content"},{"startTime":920.89,"endTime":924.94,"body":"and I can monetize my channel. Now,"},{"startTime":925.38,"endTime":929.4,"body":"\u003caffirmative\u003e influencers,"},{"startTime":929.4,"endTime":933.52,"body":"the reason they're so effective is"},{"startTime":929.4,"endTime":933.52,"body":"because they have built trust, again,"},{"startTime":933.52,"endTime":934.4,"body":"the word trust."},{"startTime":934.53,"endTime":939.48,"body":"They've built networks of people"},{"startTime":934.53,"endTime":939.48,"body":"who trust them based on their"},{"startTime":939.48,"endTime":942.24,"body":"recommendations, whether"},{"startTime":939.48,"endTime":942.24,"body":"that's positive or negative."},{"startTime":943.34,"endTime":946.6,"body":"And people will buy the products"},{"startTime":943.34,"endTime":946.6,"body":"and services. So as brands,"},{"startTime":946.6,"endTime":949.04,"body":"you really want to align"},{"startTime":946.6,"endTime":949.04,"body":"with the influencer."},{"startTime":949.3,"endTime":951.92,"body":"And that was part of my"},{"startTime":949.3,"endTime":951.92,"body":"strategy at the tech company."},{"startTime":952.43,"endTime":955.0,"body":"I would align ourselves with speakers."},{"startTime":955.81,"endTime":960.63,"body":"So I recognize that a"},{"startTime":955.81,"endTime":960.63,"body":"speaker on stage could talk"},{"startTime":960.63,"endTime":963.94,"body":"about us for 10 to 30 seconds,"},{"startTime":964.91,"endTime":967.29,"body":"and that whole room was"},{"startTime":964.91,"endTime":967.29,"body":"writing our name down."},{"startTime":967.45,"endTime":970.01,"body":"Right? Cause that's a"},{"startTime":967.45,"endTime":970.01,"body":"tool that they trust."},{"startTime":971.26,"endTime":975.49,"body":"Or in the moment signing up."},{"startTime":971.26,"endTime":975.49,"body":"But if we had gone up on stage,"},{"startTime":975.89,"endTime":979.69,"body":"if we had sponsored that session, gone"},{"startTime":975.89,"endTime":979.69,"body":"up on stage, talked about ourselves,"},{"startTime":979.69,"endTime":982.41,"body":"people are checking their"},{"startTime":979.69,"endTime":982.41,"body":"phones, drinking their coffee,"},{"startTime":982.41,"endTime":985.85,"body":"talking to the person next to 'em,"},{"startTime":982.41,"endTime":985.85,"body":"totally ignoring anything we say."},{"startTime":986.11,"endTime":990.01,"body":"But because we aligned ourselves"},{"startTime":986.11,"endTime":990.01,"body":"with a speaker who liked our product"},{"startTime":991.21,"endTime":996.15,"body":"and influenced that entire room."},{"startTime":991.21,"endTime":996.15,"body":"And so people would buy in."},{"startTime":996.33,"endTime":998.95,"body":"And that's what influencers do."},{"startTime":996.33,"endTime":998.95,"body":"And they all look different."},{"startTime":999.09,"endTime":1001.91,"body":"And I would argue that every"},{"startTime":999.09,"endTime":1001.91,"body":"single person is an influencer."},{"startTime":1002.62,"endTime":1004.11,"body":"They are. Well, and we actually,"},{"startTime":1004.23,"endTime":1009.19,"body":"we've literally just been talking"},{"startTime":1004.23,"endTime":1009.19,"body":"about this in my own class over the"},{"startTime":1009.19,"endTime":1014.07,"body":"last couple weeks, how content"},{"startTime":1009.19,"endTime":1014.07,"body":"that is created by a customer."},{"startTime":1015.27,"endTime":1016.63,"body":"They don't have to be an influencer,"},{"startTime":1016.74,"endTime":1020.51,"body":"just a customer of your service that is"},{"startTime":1021.35,"endTime":1026.23,"body":"four to 600% more effective"},{"startTime":1021.35,"endTime":1026.23,"body":"than anything you as the brand"},{"startTime":1026.45,"endTime":1031.11,"body":"can create. And now a lot of you"},{"startTime":1026.45,"endTime":1031.11,"body":"listening are probably going, Okay,"},{"startTime":1031.11,"endTime":1034.27,"body":"well how do I get my customers?"},{"startTime":1031.11,"endTime":1034.27,"body":"I'm just a small business."},{"startTime":1034.81,"endTime":1038.19,"body":"How can I get them to share about me?"},{"startTime":1038.19,"endTime":1041.11,"body":"How can I get them to"},{"startTime":1038.19,"endTime":1041.11,"body":"put myself on the map?"},{"startTime":1041.11,"endTime":1043.91,"body":"So how do you answer that question"},{"startTime":1041.11,"endTime":1043.91,"body":"when your own students ask that?"},{"startTime":1045.14,"endTime":1049.11,"body":"Yeah. I mean, going back"},{"startTime":1045.14,"endTime":1049.11,"body":"to your statistic there,"},{"startTime":1049.11,"endTime":1053.03,"body":"I tell my students, nobody trusts what"},{"startTime":1049.11,"endTime":1053.03,"body":"you say about yourself as a brand,"},{"startTime":1053.03,"endTime":1055.47,"body":"but they will trust the"},{"startTime":1053.03,"endTime":1055.47,"body":"people that talk about you."},{"startTime":1056.0,"endTime":1059.71,"body":"So the motivation is to get"},{"startTime":1056.0,"endTime":1059.71,"body":"people to talk about you."},{"startTime":1060.52,"endTime":1064.59,"body":"So one of those ways is to"},{"startTime":1060.52,"endTime":1064.59,"body":"celebrate their content."},{"startTime":1065.24,"endTime":1070.24,"body":"So when they do post, I just recently"},{"startTime":1065.24,"endTime":1070.24,"body":"made a fun post about crumble cookies."},{"startTime":1071.11,"endTime":1075.7,"body":"I got a couple of recommendations"},{"startTime":1071.11,"endTime":1075.7,"body":"from Friends \u003caffirmative\u003e"},{"startTime":1075.87,"endTime":1078.18,"body":"to try the pumpkin chocolate chip cookie."},{"startTime":1078.65,"endTime":1082.34,"body":"I would say I saw you tagged. Yes."},{"startTime":1078.65,"endTime":1082.34,"body":"Several times. I like how you say it,"},{"startTime":1082.34,"endTime":1084.7,"body":"A couple. I'm like, I think"},{"startTime":1082.34,"endTime":1084.7,"body":"five people tagged you \u003claugh\u003e."},{"startTime":1084.7,"endTime":1086.66,"body":"It was ridiculous. It was ridiculous."},{"startTime":1086.99,"endTime":1091.14,"body":"My personal brand has become pumpkin"},{"startTime":1086.99,"endTime":1091.14,"body":"spice. Am I sorry about that. No."},{"startTime":1091.14,"endTime":1092.74,"body":"No, no, not at all. Not at all."},{"startTime":1094.35,"endTime":1097.94,"body":"Is it embarrassing? Tiny"},{"startTime":1094.35,"endTime":1097.94,"body":"bit. But it is what it is."},{"startTime":1098.55,"endTime":1102.74,"body":"Pumpkin spice till death. Yeah."},{"startTime":1102.74,"endTime":1107.66,"body":"So I created this Instagram"},{"startTime":1102.74,"endTime":1107.66,"body":"reel about crumble"},{"startTime":1107.66,"endTime":1112.18,"body":"cookies and what I thought"},{"startTime":1107.66,"endTime":1112.18,"body":"of it and shared it."},{"startTime":1112.28,"endTime":1116.18,"body":"And I've also recently made one"},{"startTime":1112.28,"endTime":1116.18,"body":"about the glasses I'm wearing."},{"startTime":1116.18,"endTime":1120.66,"body":"It's my first pair of"},{"startTime":1116.18,"endTime":1120.66,"body":"bifocals Warby Parker. And."},{"startTime":1120.77,"endTime":1122.26,"body":"I love Warby Parker glasses."},{"startTime":1122.65,"endTime":1125.7,"body":"I do too. And they messaged me back."},{"startTime":1125.7,"endTime":1129.18,"body":"And they could have"},{"startTime":1125.7,"endTime":1129.18,"body":"totally ignored that right."},{"startTime":1129.18,"endTime":1129.31,"body":"Period."},{"startTime":1129.31,"endTime":1130.04,"body":"Company."},{"startTime":1130.04,"endTime":1133.7,"body":"How many people a day are tagging"},{"startTime":1130.04,"endTime":1133.7,"body":"themselves wearing Warby Parker glasses?"},{"startTime":1134.12,"endTime":1138.54,"body":"But they took the time to message"},{"startTime":1134.12,"endTime":1138.54,"body":"me and say, They look great on you,"},{"startTime":1138.89,"endTime":1143.86,"body":"a compliment and crumble."},{"startTime":1138.89,"endTime":1143.86,"body":"Crumble did the same thing."},{"startTime":1144.69,"endTime":1147.82,"body":"I don't even remember what it was, but"},{"startTime":1144.69,"endTime":1147.82,"body":"something about, I'm glad you liked it,"},{"startTime":1147.82,"endTime":1152.54,"body":"or something like that. Now,"},{"startTime":1147.82,"endTime":1152.54,"body":"if I was a smaller brand"},{"startTime":1154.13,"endTime":1155.34,"body":"I would share that content."},{"startTime":1156.42,"endTime":1156.82,"body":"It would."},{"startTime":1156.82,"endTime":1160.42,"body":"Align with the business goals. So"},{"startTime":1163.13,"endTime":1163.62,"body":"yeah,"},{"startTime":1163.62,"endTime":1168.26,"body":"I would share that on whatever platform"},{"startTime":1168.35,"endTime":1172.14,"body":"it was created. If it was TikTok, it"},{"startTime":1168.35,"endTime":1172.14,"body":"makes sense to share it on TikTok."},{"startTime":1172.31,"endTime":1173.42,"body":"If it's Instagram,"},{"startTime":1173.42,"endTime":1178.26,"body":"it makes sense to share it there"},{"startTime":1173.42,"endTime":1178.26,"body":"on Facebook because it's formatted"},{"startTime":1178.26,"endTime":1179.5,"body":"for that platform."},{"startTime":1180.37,"endTime":1185.34,"body":"I've seen brands take user generated"},{"startTime":1180.37,"endTime":1185.34,"body":"content and create ads with"},{"startTime":1185.34,"endTime":1188.54,"body":"it. \u003caffirmative\u003e I see this"},{"startTime":1185.34,"endTime":1188.54,"body":"in the beauty space quite a bit"},{"startTime":1190.7,"endTime":1195.46,"body":"where a beauty influencer has tried a"},{"startTime":1190.7,"endTime":1195.46,"body":"product, it's blown up, it's gone viral."},{"startTime":1196.04,"endTime":1199.86,"body":"The brand then will ask for"},{"startTime":1196.04,"endTime":1199.86,"body":"permission. They'll create some kind of"},{"startTime":1202.66,"endTime":1204.5,"body":"business agreement between"},{"startTime":1202.66,"endTime":1204.5,"body":"them and the influencer."},{"startTime":1205.08,"endTime":1206.9,"body":"And then they share it as an ad."},{"startTime":1207.25,"endTime":1208.38,"body":"Yeah. Oh yeah."},{"startTime":1208.38,"endTime":1212.98,"body":"And I know this is one of"},{"startTime":1208.38,"endTime":1212.98,"body":"those things where it can feel"},{"startTime":1213.01,"endTime":1216.26,"body":"really difficult if you're just"},{"startTime":1213.01,"endTime":1216.26,"body":"brand new at getting started."},{"startTime":1216.36,"endTime":1218.02,"body":"How do I get people to talk about me?"},{"startTime":1219.18,"endTime":1223.22,"body":"I have a friend who I used to"},{"startTime":1219.18,"endTime":1223.22,"body":"help with his social media."},{"startTime":1223.22,"endTime":1227.74,"body":"And then now that I don't love social"},{"startTime":1223.22,"endTime":1227.74,"body":"media, that is just not my happy place."},{"startTime":1228.98,"endTime":1233.58,"body":"\u003claugh\u003e. So he uses another service"},{"startTime":1228.98,"endTime":1233.58,"body":"now. But he asked me at one point,"},{"startTime":1233.58,"endTime":1237.46,"body":"he was like, How do we get more"},{"startTime":1233.58,"endTime":1237.46,"body":"people to tag us? And I said,"},{"startTime":1237.46,"endTime":1241.98,"body":"It's really simple. When somebody tags"},{"startTime":1237.46,"endTime":1241.98,"body":"you we're sharing it. Simple as that."},{"startTime":1241.98,"endTime":1243.54,"body":"We are gonna post that in our stories."},{"startTime":1243.54,"endTime":1247.84,"body":"And what ended up happening was maybe"},{"startTime":1243.54,"endTime":1247.84,"body":"somebody was only tagging them once a"},{"startTime":1247.84,"endTime":1251.92,"body":"weekend or once every couple weeks."},{"startTime":1247.84,"endTime":1251.92,"body":"But as soon as it was shared,"},{"startTime":1252.09,"endTime":1253.6,"body":"we shared that in our story."},{"startTime":1253.6,"endTime":1258.08,"body":"And what ended up happening is we saw"},{"startTime":1253.6,"endTime":1258.08,"body":"more and more people because they wanted"},{"startTime":1258.08,"endTime":1259.48,"body":"to get in the stories too."},{"startTime":1260.02,"endTime":1262.12,"body":"Yes. People wanna feel like they belong."},{"startTime":1262.35,"endTime":1265.36,"body":"It's a Yeah. And it is a little"},{"startTime":1262.35,"endTime":1265.36,"body":"bit like a celebrity thing."},{"startTime":1265.36,"endTime":1269.64,"body":"And if you really love that restaurant"},{"startTime":1265.36,"endTime":1269.64,"body":"or you really love that service or"},{"startTime":1269.64,"endTime":1272.44,"body":"product, they wanna get in there."},{"startTime":1269.64,"endTime":1272.44,"body":"They wanna be in those stories."},{"startTime":1273.03,"endTime":1277.96,"body":"Absolutely. I love Mark Schaffer,"},{"startTime":1273.03,"endTime":1277.96,"body":"and I know that you love him too."},{"startTime":1278.03,"endTime":1280.76,"body":"I was gonna say, we both teach"},{"startTime":1278.03,"endTime":1280.76,"body":"his book in our class \u003claugh\u003e."},{"startTime":1280.76,"endTime":1285.48,"body":"We do. We both use his book in our"},{"startTime":1280.76,"endTime":1285.48,"body":"class. And that's marketing rebellion."},{"startTime":1285.48,"endTime":1289.24,"body":"Little plug. There's only one"},{"startTime":1285.48,"endTime":1289.24,"body":"thing I disagree with this man on,"},{"startTime":1289.7,"endTime":1294.16,"body":"and that is that people don't wanna"},{"startTime":1289.7,"endTime":1294.16,"body":"have a relationship with a brand."},{"startTime":1294.47,"endTime":1295.4,"body":"I say hogwash."},{"startTime":1296.8,"endTime":1301.52,"body":"There is an accountant here at WSU"},{"startTime":1296.8,"endTime":1301.52,"body":"Tech, she's in our finance department."},{"startTime":1301.52,"endTime":1305.6,"body":"She has a pretty successful TikTok"},{"startTime":1301.52,"endTime":1305.6,"body":"where she talks about food and"},{"startTime":1306.6,"endTime":1311.24,"body":"her kids and work. And she loves Oreos."},{"startTime":1312.12,"endTime":1313.48,"body":"That's her thing is Oreos."},{"startTime":1314.22,"endTime":1319.0,"body":"And I had just happened to"},{"startTime":1314.22,"endTime":1319.0,"body":"reread that part of the book,"},{"startTime":1319.18,"endTime":1321.44,"body":"and I was really kind of chewing on that."},{"startTime":1321.44,"endTime":1326.4,"body":"And then I saw her and"},{"startTime":1321.44,"endTime":1326.4,"body":"her whole TikTok was,"},{"startTime":1326.4,"endTime":1331.2,"body":"she was celebrating because Oreo"},{"startTime":1326.4,"endTime":1331.2,"body":"the brand had started following her."},{"startTime":1331.45,"endTime":1332.6,"body":"Oh, that's a big deal."},{"startTime":1332.85,"endTime":1333.84,"body":"It is a big deal."},{"startTime":1334.05,"endTime":1337.24,"body":"So don't tell me that people don't"},{"startTime":1334.05,"endTime":1337.24,"body":"wanna have a relationship with a brand."},{"startTime":1337.35,"endTime":1341.28,"body":"Absolutely they do. Because"},{"startTime":1337.35,"endTime":1341.28,"body":"they were fans of things."},{"startTime":1341.88,"endTime":1343.76,"body":"So a few years ago,"},{"startTime":1343.76,"endTime":1348.76,"body":"I went to Disney World"},{"startTime":1343.76,"endTime":1348.76,"body":"and we were at the m and m"},{"startTime":1348.76,"endTime":1353.16,"body":"store and it was packed, Marisa,"},{"startTime":1354.08,"endTime":1358.68,"body":"it felt like I was in a nightclub back"},{"startTime":1354.08,"endTime":1358.68,"body":"in 1998. \u003claugh\u003e like it was packed."},{"startTime":1359.62,"endTime":1363.72,"body":"And I stood there \u003claugh\u003e."},{"startTime":1359.62,"endTime":1363.72,"body":"So while people are shopping,"},{"startTime":1363.72,"endTime":1367.64,"body":"I just stood there and a"},{"startTime":1363.72,"endTime":1367.64,"body":"scientist taking in data,"},{"startTime":1369.02,"endTime":1372.52,"body":"Why are people obsessing over this store?"},{"startTime":1373.68,"endTime":1378.55,"body":"And I realized it's because they belong to"},{"startTime":1378.75,"endTime":1379.03,"body":"m and."},{"startTime":1379.03,"endTime":1381.79,"body":"M, right? Yeah. They feel"},{"startTime":1379.03,"endTime":1381.79,"body":"a sense of community."},{"startTime":1381.79,"endTime":1385.23,"body":"And that's not something that it"},{"startTime":1381.79,"endTime":1385.23,"body":"takes just a giant brand to do."},{"startTime":1385.46,"endTime":1387.87,"body":"That's something. And even a small brand,"},{"startTime":1388.18,"endTime":1391.39,"body":"like those of you that are listening"},{"startTime":1388.18,"endTime":1391.39,"body":"that have smaller businesses,"},{"startTime":1391.39,"endTime":1394.27,"body":"you can create that sense of"},{"startTime":1391.39,"endTime":1394.27,"body":"community with your business."},{"startTime":1394.69,"endTime":1397.67,"body":"You don't have to be Oreo,"},{"startTime":1394.69,"endTime":1397.67,"body":"you don't have to be m and m."},{"startTime":1398.92,"endTime":1403.87,"body":"Chrissy knows that I have celebrated"},{"startTime":1398.92,"endTime":1403.87,"body":"getting certain clients on"},{"startTime":1403.87,"endTime":1407.87,"body":"my roster because even"},{"startTime":1403.87,"endTime":1407.87,"body":"though they are larger"},{"startTime":1409.39,"endTime":1411.95,"body":"brands, so to speak, they're"},{"startTime":1409.39,"endTime":1411.95,"body":"still relatively small."},{"startTime":1411.95,"endTime":1416.87,"body":"And when you think about the"},{"startTime":1411.95,"endTime":1416.87,"body":"scope of the world and everything"},{"startTime":1416.87,"endTime":1420.63,"body":"else, but that's important to"},{"startTime":1416.87,"endTime":1420.63,"body":"me, That was a big deal for me."},{"startTime":1420.63,"endTime":1424.85,"body":"And so I think what a"},{"startTime":1420.63,"endTime":1424.85,"body":"lot of people tend to"},{"startTime":1425.39,"endTime":1430.12,"body":"negate or neglect is the concept that"},{"startTime":1431.07,"endTime":1432.44,"body":"even you,"},{"startTime":1432.67,"endTime":1437.64,"body":"a small service provider who maybe"},{"startTime":1432.67,"endTime":1437.64,"body":"is just hitting the six figure mark,"},{"startTime":1437.71,"endTime":1442.2,"body":"people can still really wanna belong to"},{"startTime":1437.71,"endTime":1442.2,"body":"your community. And we have to give them"},{"startTime":1442.38,"endTime":1444.12,"body":"the ability to do that."},{"startTime":1444.57,"endTime":1449.24,"body":"So we only have about 15 minutes"},{"startTime":1449.24,"endTime":1453.08,"body":"left just by the way"},{"startTime":1449.24,"endTime":1453.08,"body":"in our scheduled time."},{"startTime":1453.73,"endTime":1457.68,"body":"So let's talk about how creating this"},{"startTime":1453.73,"endTime":1457.68,"body":"content, so user generated content,"},{"startTime":1457.68,"endTime":1460.64,"body":"that's one really good way"},{"startTime":1457.68,"endTime":1460.64,"body":"when you can encourage that."},{"startTime":1461.22,"endTime":1465.28,"body":"And really the best way to encourage that"},{"startTime":1461.22,"endTime":1465.28,"body":"is to share it when you get it and you"},{"startTime":1465.28,"endTime":1466.48,"body":"will start to see more of it."},{"startTime":1467.82,"endTime":1472.8,"body":"But what's another great way to cut down"},{"startTime":1472.8,"endTime":1477.16,"body":"on your overwhelm when you're"},{"startTime":1472.8,"endTime":1477.16,"body":"creating your marketing content is to"},{"startTime":1477.2,"endTime":1480.08,"body":"repurpose that content."},{"startTime":1477.2,"endTime":1480.08,"body":"And we talked, I mean,"},{"startTime":1480.08,"endTime":1484.68,"body":"Chrisy explained how big brands are"},{"startTime":1480.08,"endTime":1484.68,"body":"repurposing their user generated content,"},{"startTime":1484.68,"endTime":1489.2,"body":"which obviously helps because"},{"startTime":1484.68,"endTime":1489.2,"body":"they're not creating that anymore."},{"startTime":1489.2,"endTime":1490.76,"body":"Other people are creating it for them."},{"startTime":1490.98,"endTime":1495.81,"body":"But what happens when you have"},{"startTime":1490.98,"endTime":1495.81,"body":"to start somewhere and you"},{"startTime":1495.81,"endTime":1497.17,"body":"have to create your own content?"},{"startTime":1499.0,"endTime":1501.97,"body":"I know how I explained this"},{"startTime":1499.0,"endTime":1501.97,"body":"to my students, Chrissy,"},{"startTime":1501.97,"endTime":1504.89,"body":"we literally just talked about"},{"startTime":1501.97,"endTime":1504.89,"body":"competent repurposing last week."},{"startTime":1504.89,"endTime":1508.45,"body":"But talk me through how you"},{"startTime":1504.89,"endTime":1508.45,"body":"explain to students how that works."},{"startTime":1509.3,"endTime":1513.41,"body":"So my favorite way to repurpose"},{"startTime":1509.3,"endTime":1513.41,"body":"content is to create a video."},{"startTime":1513.98,"endTime":1518.81,"body":"So right now we are recording this"},{"startTime":1513.98,"endTime":1518.81,"body":"in a platform where there's video,"},{"startTime":1518.83,"endTime":1520.61,"body":"but then there's also audio, right?"},{"startTime":1520.61,"endTime":1521.65,"body":"Correct. Yeah. So."},{"startTime":1521.65,"endTime":1525.21,"body":"We're recording a video. You're"},{"startTime":1521.65,"endTime":1525.21,"body":"gonna rip the audio off of that."},{"startTime":1525.41,"endTime":1526.243,"body":"There's your podcast."},{"startTime":1527.03,"endTime":1531.77,"body":"The video then can be transcribed"},{"startTime":1527.03,"endTime":1531.77,"body":"using a service like rev.com"},{"startTime":1532.1,"endTime":1536.41,"body":"or I think a new one. Is it depict?"},{"startTime":1537.48,"endTime":1538.81,"body":"I don't know. I just use rev."},{"startTime":1539.45,"endTime":1540.49,"body":"\u003cLaugh\u003e. Okay."},{"startTime":1541.57,"endTime":1544.69,"body":"There's also quick.com or quick.io."},{"startTime":1545.01,"endTime":1549.01,"body":"Throw that out there so"},{"startTime":1545.01,"endTime":1549.01,"body":"you can transcribe it."},{"startTime":1549.01,"endTime":1551.65,"body":"And then there's your"},{"startTime":1549.01,"endTime":1551.65,"body":"blog post. So you can"},{"startTime":1553.19,"endTime":1557.85,"body":"put your video on YouTube, put"},{"startTime":1553.19,"endTime":1557.85,"body":"it into your into blog post,"},{"startTime":1557.85,"endTime":1562.61,"body":"but then also transcribe it and"},{"startTime":1557.85,"endTime":1562.61,"body":"have all the whole conversation"},{"startTime":1562.64,"endTime":1563.49,"body":"underneath."},{"startTime":1563.49,"endTime":1564.323,"body":"It. Right?"},{"startTime":1564.64,"endTime":1568.21,"body":"Okay. So then from that"},{"startTime":1564.64,"endTime":1568.21,"body":"copy, you've got tweets."},{"startTime":1568.76,"endTime":1571.73,"body":"I was gonna say, let's just"},{"startTime":1568.76,"endTime":1571.73,"body":"pause there for a second. So"},{"startTime":1573.3,"endTime":1576.33,"body":"if you guys are not paying attention,"},{"startTime":1576.33,"endTime":1579.37,"body":"but if you're kind of out for a"},{"startTime":1576.33,"endTime":1579.37,"body":"walk and your mind's wondering,"},{"startTime":1579.37,"endTime":1582.73,"body":"I wanna point out what Chrissy"},{"startTime":1579.37,"endTime":1582.73,"body":"just said was we are sitting here."},{"startTime":1584.22,"endTime":1588.93,"body":"We are sitting here, and it is, we're"},{"startTime":1584.22,"endTime":1588.93,"body":"gonna have, we're having this 30 minute,"},{"startTime":1588.93,"endTime":1590.41,"body":"45 minute conversation."},{"startTime":1592.19,"endTime":1595.53,"body":"And from this one conversation that we do,"},{"startTime":1595.59,"endTime":1597.49,"body":"I'm able to get a podcast episode."},{"startTime":1598.08,"endTime":1602.45,"body":"I can upload this to"},{"startTime":1598.08,"endTime":1602.45,"body":"YouTube and have that video."},{"startTime":1602.56,"endTime":1606.16,"body":"I can then share all of that"},{"startTime":1602.56,"endTime":1606.16,"body":"on my website as a blog post."},{"startTime":1606.74,"endTime":1611.64,"body":"And so those are three"},{"startTime":1606.74,"endTime":1611.64,"body":"giant pieces of content that"},{"startTime":1611.64,"endTime":1614.28,"body":"we're creating from one single video."},{"startTime":1615.41,"endTime":1617.72,"body":"So then you can go even further."},{"startTime":1618.09,"endTime":1622.04,"body":"So you can take a 30 minute long"},{"startTime":1618.09,"endTime":1622.04,"body":"form piece of video content,"},{"startTime":1622.22,"endTime":1626.08,"body":"and now you can cut it down"},{"startTime":1622.22,"endTime":1626.08,"body":"into short form content."},{"startTime":1626.17,"endTime":1629.92,"body":"So you could take one great"},{"startTime":1626.17,"endTime":1629.92,"body":"quote that either you or I said."},{"startTime":1630.63,"endTime":1633.36,"body":"I, let's be real. It's gonna be"},{"startTime":1630.63,"endTime":1633.36,"body":"my quote. I mean, it's your quote."},{"startTime":1633.72,"endTime":1636.88,"body":"\u003cLaugh\u003e, I mean whatever."},{"startTime":1633.72,"endTime":1636.88,"body":"But anyway, so \u003claugh\u003e,"},{"startTime":1637.46,"endTime":1640.4,"body":"you could put even in a nine by 16,"},{"startTime":1640.4,"endTime":1644.76,"body":"which would be a portrait you"},{"startTime":1640.4,"endTime":1644.76,"body":"would see on TikTok \u003caffirmative\u003e,"},{"startTime":1644.76,"endTime":1648.68,"body":"you can stack you on top of me in that."},{"startTime":1648.86,"endTime":1651.76,"body":"And there's a piece of content."},{"startTime":1653.38,"endTime":1658.32,"body":"You can take the copy from your blog"},{"startTime":1653.38,"endTime":1658.32,"body":"and you can put it through you can"},{"startTime":1658.32,"endTime":1660.24,"body":"either do it yourself, which is free,"},{"startTime":1660.69,"endTime":1664.0,"body":"or you can use the service lately.ai,"},{"startTime":1664.0,"endTime":1667.4,"body":"where it will comb"},{"startTime":1664.0,"endTime":1667.4,"body":"through and find tweetable"},{"startTime":1670.15,"endTime":1673.16,"body":"quotes from our conversation."},{"startTime":1673.46,"endTime":1675.96,"body":"And you can even schedule them"},{"startTime":1673.46,"endTime":1675.96,"body":"out on Twitter right there."},{"startTime":1677.29,"endTime":1679.92,"body":"So there are tools out there"},{"startTime":1677.29,"endTime":1679.92,"body":"that will make it easier on you,"},{"startTime":1679.92,"endTime":1682.88,"body":"but you can absolutely do this for"},{"startTime":1679.92,"endTime":1682.88,"body":"free if you're just starting out."},{"startTime":1684.44,"endTime":1687.76,"body":"Let's see, what have I"},{"startTime":1684.44,"endTime":1687.76,"body":"forgotten? Okay. Sound bites. So."},{"startTime":1687.99,"endTime":1689.04,"body":"I was gonna say yes."},{"startTime":1689.27,"endTime":1692.36,"body":"With the little wave thing. Okay,"},{"startTime":1692.36,"endTime":1694.88,"body":"so then now you've got a whole week,"},{"startTime":1695.06,"endTime":1699.16,"body":"two week worth of content from 30 minutes."},{"startTime":1699.61,"endTime":1703.56,"body":"Correct. And here's the"},{"startTime":1699.61,"endTime":1703.56,"body":"key with all of this too,"},{"startTime":1703.56,"endTime":1708.52,"body":"and something that I'll be"},{"startTime":1703.56,"endTime":1708.52,"body":"completely honest it's been a"},{"startTime":1708.52,"endTime":1713.12,"body":"very busy quarter three, and it's been a"},{"startTime":1708.52,"endTime":1713.12,"body":"very busy start to quarter four for me."},{"startTime":1713.66,"endTime":1715.44,"body":"And you probably have noticed,"},{"startTime":1715.44,"endTime":1719.6,"body":"not every week is there a podcast episode"},{"startTime":1715.44,"endTime":1719.6,"body":"because there's just not even tying to"},{"startTime":1719.6,"endTime":1722.4,"body":"stop and record that"},{"startTime":1719.6,"endTime":1722.4,"body":"hour. But when there are,"},{"startTime":1722.46,"endTime":1727.08,"body":"the great thing about a"},{"startTime":1722.46,"endTime":1727.08,"body":"podcast episode like this,"},{"startTime":1727.08,"endTime":1730.12,"body":"or a video or any of those"},{"startTime":1727.08,"endTime":1730.12,"body":"things that I am creating,"},{"startTime":1730.5,"endTime":1732.6,"body":"not only does it create"},{"startTime":1730.5,"endTime":1732.6,"body":"the blog post for me,"},{"startTime":1732.6,"endTime":1734.56,"body":"not only does it create"},{"startTime":1732.6,"endTime":1734.56,"body":"the podcast for me,"},{"startTime":1734.91,"endTime":1738.8,"body":"I turn that into at least"},{"startTime":1734.91,"endTime":1738.8,"body":"two or three social posts."},{"startTime":1738.94,"endTime":1742.72,"body":"And it doesn't even have to be the week"},{"startTime":1738.94,"endTime":1742.72,"body":"that you're releasing that main content."},{"startTime":1743.95,"endTime":1748.64,"body":"Very often. I'm going back"},{"startTime":1743.95,"endTime":1748.64,"body":"to, say a month ago's podcast,"},{"startTime":1749.42,"endTime":1754.28,"body":"and I'm creating an Instagram"},{"startTime":1749.42,"endTime":1754.28,"body":"from last month's podcast."},{"startTime":1754.55,"endTime":1759.52,"body":"Yeah. I'm creating LinkedIn posts from"},{"startTime":1754.55,"endTime":1759.52,"body":"podcasts that I did six weeks ago."},{"startTime":1760.48,"endTime":1764.48,"body":"And here's the thing, I have students"},{"startTime":1760.48,"endTime":1764.48,"body":"ask me this question all the time,"},{"startTime":1765.94,"endTime":1770.84,"body":"Why is it not going to overwhelm"},{"startTime":1765.94,"endTime":1770.84,"body":"people when I'm always just"},{"startTime":1770.84,"endTime":1772.88,"body":"talking about this one thing, Christy,"},{"startTime":1772.95,"endTime":1777.08,"body":"does anybody see every single"},{"startTime":1772.95,"endTime":1777.08,"body":"piece of content you create?"},{"startTime":1777.53,"endTime":1781.88,"body":"No. No. And I would say too,"},{"startTime":1777.53,"endTime":1781.88,"body":"there's beauty and repetition."},{"startTime":1782.53,"endTime":1784.68,"body":"So there's the seven touch points."},{"startTime":1785.85,"endTime":1789.96,"body":"So if you're talking about the same"},{"startTime":1785.85,"endTime":1789.96,"body":"thing seven times, one of those times,"},{"startTime":1790.24,"endTime":1794.2,"body":"somebody is actually going to hear what"},{"startTime":1790.24,"endTime":1794.2,"body":"you're saying. So no, I'm not afraid."},{"startTime":1794.31,"endTime":1794.9,"body":"Also,"},{"startTime":1794.9,"endTime":1799.48,"body":"I'm not afraid to share the same"},{"startTime":1794.9,"endTime":1799.48,"body":"content across all platforms because the"},{"startTime":1799.72,"endTime":1804.32,"body":"same reason you are not have the same"},{"startTime":1799.72,"endTime":1804.32,"body":"audience on every single platform."},{"startTime":1805.12,"endTime":1808.96,"body":"I know the people that follow me on"},{"startTime":1805.12,"endTime":1808.96,"body":"Instagram don't necessarily follow me on"},{"startTime":1809.16,"endTime":1811.0,"body":"LinkedIn and they don't"},{"startTime":1809.16,"endTime":1811.0,"body":"follow me on Facebook."},{"startTime":1811.78,"endTime":1813.72,"body":"Yes, yes you have."},{"startTime":1814.95,"endTime":1818.2,"body":"I have a lot of crossover"},{"startTime":1814.95,"endTime":1818.2,"body":"between LinkedIn and Facebook."},{"startTime":1818.58,"endTime":1822.68,"body":"And so I will share I'll"},{"startTime":1818.58,"endTime":1822.68,"body":"share maybe research,"},{"startTime":1822.68,"endTime":1826.04,"body":"I'm doing some research now in web"},{"startTime":1822.68,"endTime":1826.04,"body":"three and what that looks like."},{"startTime":1826.3,"endTime":1830.44,"body":"And so I shared a few weeks ago a"},{"startTime":1826.3,"endTime":1830.44,"body":"post about our students in our virtual"},{"startTime":1830.44,"endTime":1835.24,"body":"classroom. That is, that's"},{"startTime":1830.44,"endTime":1835.24,"body":"part of my professional life,"},{"startTime":1835.7,"endTime":1840.52,"body":"but I know that I have colleagues"},{"startTime":1835.7,"endTime":1840.52,"body":"in this space that follow me"},{"startTime":1840.52,"endTime":1841.353,"body":"there."},{"startTime":1841.75,"endTime":1845.64,"body":"I also shared it on LinkedIn because"},{"startTime":1841.75,"endTime":1845.64,"body":"while there is a log crossover,"},{"startTime":1845.81,"endTime":1850.4,"body":"there's still people that follow me on"},{"startTime":1845.81,"endTime":1850.4,"body":"LinkedIn that I don't know personally."},{"startTime":1850.49,"endTime":1852.56,"body":"So we're not friends on Facebook."},{"startTime":1854.65,"endTime":1859.32,"body":"Another trick for me is if you"},{"startTime":1854.65,"endTime":1859.32,"body":"are into the short form video"},{"startTime":1859.32,"endTime":1862.44,"body":"content, which is hot right now."},{"startTime":1862.75,"endTime":1867.44,"body":"It's very trendy. Why"},{"startTime":1862.75,"endTime":1867.44,"body":"don't we just say that?"},{"startTime":1867.44,"endTime":1870.28,"body":"I mean, Instagram did just"},{"startTime":1867.44,"endTime":1870.28,"body":"change the whole platform to"},{"startTime":1872.05,"endTime":1874.8,"body":"do and be all about"},{"startTime":1872.05,"endTime":1874.8,"body":"short form video content."},{"startTime":1874.83,"endTime":1876.8,"body":"They did, and I'm here for it. I'm like,"},{"startTime":1878.47,"endTime":1882.72,"body":"I saw somebody post something yesterday"},{"startTime":1878.47,"endTime":1882.72,"body":"about Instagram reels and they were ew."},{"startTime":1882.9,"endTime":1885.44,"body":"And I'm like, Oh no, I'm"},{"startTime":1882.9,"endTime":1885.44,"body":"here for it. I love it."},{"startTime":1885.73,"endTime":1889.28,"body":"Oh no, I feel that way,"},{"startTime":1885.73,"endTime":1889.28,"body":"only because \u003claugh\u003e,"},{"startTime":1890.03,"endTime":1892.84,"body":"I don't like being on"},{"startTime":1890.03,"endTime":1892.84,"body":"video myself. And it's like"},{"startTime":1894.5,"endTime":1895.333,"body":"Thanks."},{"startTime":1895.91,"endTime":1896.743,"body":"\u003cLaugh\u003e."},{"startTime":1898.49,"endTime":1902.71,"body":"But one thing that I do is instead"},{"startTime":1898.49,"endTime":1902.71,"body":"of taking photos on my phone,"},{"startTime":1902.82,"endTime":1907.43,"body":"I will take three second videos"},{"startTime":1902.82,"endTime":1907.43,"body":"and then I have all those"},{"startTime":1907.43,"endTime":1911.55,"body":"videos in my phone. So then"},{"startTime":1907.43,"endTime":1911.55,"body":"when I go make a TikTok,"},{"startTime":1911.79,"endTime":1916.47,"body":"which by the way, you can repurpose as"},{"startTime":1911.79,"endTime":1916.47,"body":"an Instagram reel and a YouTube short."},{"startTime":1917.28,"endTime":1920.31,"body":"So there's three platforms that"},{"startTime":1917.28,"endTime":1920.31,"body":"you can use the same video for."},{"startTime":1922.02,"endTime":1925.39,"body":"I have those videos already in my phone."},{"startTime":1925.82,"endTime":1930.51,"body":"I don't have to go out"},{"startTime":1925.82,"endTime":1930.51,"body":"and plan content because"},{"startTime":1931.1,"endTime":1935.67,"body":"I think it's Janet Murray over in"},{"startTime":1931.1,"endTime":1935.67,"body":"the uk and I am not gonna say this"},{"startTime":1935.67,"endTime":1936.31,"body":"correctly,"},{"startTime":1936.31,"endTime":1940.91,"body":"but the idea is that every"},{"startTime":1936.31,"endTime":1940.91,"body":"moment is a content moment."},{"startTime":1941.96,"endTime":1945.35,"body":"So getting your coffee in the"},{"startTime":1941.96,"endTime":1945.35,"body":"morning content moment. Yeah."},{"startTime":1945.35,"endTime":1946.183,"body":"Driving."},{"startTime":1946.3,"endTime":1949.27,"body":"I was gonna say, driving to work."},{"startTime":1946.3,"endTime":1949.27,"body":"That's not a content moment."},{"startTime":1949.34,"endTime":1953.91,"body":"I mean, if you have a amount"},{"startTime":1949.34,"endTime":1953.91,"body":"and you can do it safely"},{"startTime":1955.18,"endTime":1959.52,"body":"I have recorded video of driving and use"},{"startTime":1955.18,"endTime":1959.52,"body":"this content. I'm not even gonna lie,"},{"startTime":1959.52,"endTime":1964.04,"body":"but I have a phone holder, so it's"},{"startTime":1959.52,"endTime":1964.04,"body":"like a dash cam. But we have a friend,"},{"startTime":1964.04,"endTime":1966.52,"body":"Jim Cole is really great at this."},{"startTime":1967.74,"endTime":1970.52,"body":"She creates content out of every moment."},{"startTime":1970.52,"endTime":1975.32,"body":"And I'm just like Don't remember to pick"},{"startTime":1970.52,"endTime":1975.32,"body":"up my phone for that purpose as much."},{"startTime":1975.46,"endTime":1979.96,"body":"But it's actually because of Chrissy"},{"startTime":1975.46,"endTime":1979.96,"body":"that I've started taking instead of"},{"startTime":1979.99,"endTime":1984.76,"body":"pictures when I go places, I'm"},{"startTime":1979.99,"endTime":1984.76,"body":"taking three second video clips."},{"startTime":1985.51,"endTime":1989.48,"body":"Well, sometimes it's only two"},{"startTime":1985.51,"endTime":1989.48,"body":"seconds, but I'm taking video clips."},{"startTime":1989.48,"endTime":1993.92,"body":"And I was like, when we had, there's"},{"startTime":1989.48,"endTime":1993.92,"body":"a huge light display here in Wichita,"},{"startTime":1993.92,"endTime":1996.76,"body":"and I did a reel of this"},{"startTime":1993.92,"endTime":1996.76,"body":"because it's a really cool,"},{"startTime":1996.76,"endTime":2000.32,"body":"unique thing that our local zoo has done."},{"startTime":2001.14,"endTime":2006.0,"body":"And I was able to create a reel out"},{"startTime":2001.14,"endTime":2006.0,"body":"of that very easily because I remember"},{"startTime":2006.0,"endTime":2008.04,"body":"just to take video instead of pictures."},{"startTime":2008.56,"endTime":2009.76,"body":"And it doesn't have to be long video."},{"startTime":2009.97,"endTime":2010.68,"body":"No, just."},{"startTime":2010.68,"endTime":2014.36,"body":"No, two, three seconds. You're"},{"startTime":2010.68,"endTime":2014.36,"body":"right. I think on iPhones too,"},{"startTime":2014.68,"endTime":2016.4,"body":"if you have the live photo."},{"startTime":2017.18,"endTime":2018.28,"body":"You can use that. Yeah."},{"startTime":2018.46,"endTime":2022.24,"body":"You can use that. Because once you"},{"startTime":2018.46,"endTime":2022.24,"body":"put it into TikTok or Instagram,"},{"startTime":2022.24,"endTime":2023.44,"body":"it's gonna animate it."},{"startTime":2023.54,"endTime":2028.32,"body":"The only thing is that on those"},{"startTime":2023.54,"endTime":2028.32,"body":"that I have found I have a"},{"startTime":2028.32,"endTime":2029.153,"body":"shaky hand."},{"startTime":2029.42,"endTime":2034.08,"body":"And so it will stabilize it at some point"},{"startTime":2029.42,"endTime":2034.08,"body":"and give you the photo \u003caffirmative\u003e."},{"startTime":2034.26,"endTime":2037.04,"body":"But until then you've got, Well,"},{"startTime":2037.04,"endTime":2042.04,"body":"it's you bringing the camera into"},{"startTime":2037.04,"endTime":2042.04,"body":"view and then you got some shake,"},{"startTime":2042.5,"endTime":2044.84,"body":"and then it's stabilized for split second,"},{"startTime":2045.58,"endTime":2049.2,"body":"and then you see you drop your"},{"startTime":2045.58,"endTime":2049.2,"body":"phone to put it back in your bag."},{"startTime":2049.2,"endTime":2053.92,"body":"Yeah. The live video is"},{"startTime":2049.2,"endTime":2053.92,"body":"not a perfect for sure."},{"startTime":2054.42,"endTime":2058.48,"body":"But if you run, I had this"},{"startTime":2054.42,"endTime":2058.48,"body":"issue over the weekend."},{"startTime":2058.48,"endTime":2063.28,"body":"I'm right now actually"},{"startTime":2058.48,"endTime":2063.28,"body":"cuz I like to test things."},{"startTime":2063.66,"endTime":2064.92,"body":"I'm very much a scientist."},{"startTime":2065.51,"endTime":2070.48,"body":"I come up with a hypothesis and"},{"startTime":2065.51,"endTime":2070.48,"body":"then I test it and look at the data"},{"startTime":2070.48,"endTime":2072.44,"body":"and do it again."},{"startTime":2073.01,"endTime":2077.8,"body":"So right now I'm testing"},{"startTime":2073.01,"endTime":2077.8,"body":"creating a real for 30 days using"},{"startTime":2077.8,"endTime":2081.36,"body":"trending audio to see if"},{"startTime":2077.8,"endTime":2081.36,"body":"I can get more followers."},{"startTime":2081.67,"endTime":2086.32,"body":"Just this weekend I gained"},{"startTime":2081.67,"endTime":2086.32,"body":"four or five. So see,"},{"startTime":2086.53,"endTime":2089.08,"body":"it is working slowly, but."},{"startTime":2089.08,"endTime":2092.76,"body":"It's Right. Yeah. And it's not"},{"startTime":2089.08,"endTime":2092.76,"body":"about viral numbers either."},{"startTime":2092.76,"endTime":2095.84,"body":"It's about finding the"},{"startTime":2092.76,"endTime":2095.84,"body":"right people to follow you."},{"startTime":2096.54,"endTime":2101.0,"body":"Yes, you're absolutely right. But if"},{"startTime":2096.54,"endTime":2101.0,"body":"you wanna be in the influencer space,"},{"startTime":2101.32,"endTime":2103.24,"body":"\u003caffirmative\u003e, really the"},{"startTime":2101.32,"endTime":2103.24,"body":"benchmark is like a thousand."},{"startTime":2103.77,"endTime":2108.48,"body":"If you can get to a thousand, then"},{"startTime":2103.77,"endTime":2108.48,"body":"you're good. And that's a thousand."},{"startTime":2108.48,"endTime":2112.04,"body":"You can go live on TikTok,"},{"startTime":2108.48,"endTime":2112.04,"body":"a thousand plus four,"},{"startTime":2112.15,"endTime":2115.44,"body":"4,000 watch. What is it?"},{"startTime":2115.44,"endTime":2118.48,"body":"Watch minutes on YouTube."},{"startTime":2115.44,"endTime":2118.48,"body":"You can monetize your channel"},{"startTime":2119.99,"endTime":2122.92,"body":"a thousand followers on Instagram is just,"},{"startTime":2124.76,"endTime":2125.88,"body":"it used to be 10,000."},{"startTime":2126.07,"endTime":2128.44,"body":"Yeah. Now it's the kind of, Well,"},{"startTime":2128.44,"endTime":2131.92,"body":"it's the magic number for brands to"},{"startTime":2128.44,"endTime":2131.92,"body":"wanna start working with you too."},{"startTime":2132.18,"endTime":2136.0,"body":"Yes, yes. It's kind of like,"},{"startTime":2132.18,"endTime":2136.0,"body":"oh, they're legitimized."},{"startTime":2136.7,"endTime":2137.64,"body":"But you're right."},{"startTime":2138.43,"endTime":2142.76,"body":"A person who has 300,000 followers"},{"startTime":2138.43,"endTime":2142.76,"body":"and a person who has 300 followers"},{"startTime":2143.68,"endTime":2145.28,"body":"the person with 300 followers,"},{"startTime":2145.28,"endTime":2150.08,"body":"they might be authentic followers"},{"startTime":2145.28,"endTime":2150.08,"body":"that have a hundred percent trust"},{"startTime":2150.08,"endTime":2154.56,"body":"in the creator, the 300,000"},{"startTime":2150.08,"endTime":2154.56,"body":"followers, they may only"},{"startTime":2157.08,"endTime":2159.24,"body":"have the same influence, I"},{"startTime":2157.08,"endTime":2159.24,"body":"guess is what I'm saying."},{"startTime":2159.45,"endTime":2160.56,"body":"Correct. Yeah."},{"startTime":2161.3,"endTime":2162.8,"body":"The same amount of influence."},{"startTime":2162.85,"endTime":2167.12,"body":"So it might be 80% for the"},{"startTime":2167.12,"endTime":2168.92,"body":"300 follower person,"},{"startTime":2168.98,"endTime":2172.56,"body":"and it might be 2% for the"},{"startTime":2168.98,"endTime":2172.56,"body":"300,000 follower person."},{"startTime":2173.4,"endTime":2178.28,"body":"And all of the people that have"},{"startTime":2173.4,"endTime":2178.28,"body":"the really engaged audiences."},{"startTime":2178.28,"endTime":2181.0,"body":"And I just wanna point"},{"startTime":2178.28,"endTime":2181.0,"body":"this out as we wrap up."},{"startTime":2182.19,"endTime":2186.36,"body":"Even if you have 300,000 followers"},{"startTime":2182.19,"endTime":2186.36,"body":"or you have 300 followers,"},{"startTime":2186.47,"endTime":2188.6,"body":"when you have a really engaged audience,"},{"startTime":2188.83,"endTime":2192.64,"body":"it's usually because you're"},{"startTime":2188.83,"endTime":2192.64,"body":"creating consistent content."},{"startTime":2193.14,"endTime":2197.72,"body":"Yes, Yes. Consistency"},{"startTime":2193.14,"endTime":2197.72,"body":"is the number one thing."},{"startTime":2198.43,"endTime":2202.44,"body":"Just post something every"},{"startTime":2198.43,"endTime":2202.44,"body":"day about what you're doing."},{"startTime":2202.9,"endTime":2206.08,"body":"And then also I would"},{"startTime":2202.9,"endTime":2206.08,"body":"say post one thing a day,"},{"startTime":2206.11,"endTime":2208.08,"body":"Just one thing a day."},{"startTime":2208.08,"endTime":2211.24,"body":"Yeah. It doesn't have to be hard."},{"startTime":2208.08,"endTime":2211.24,"body":"It doesn't have to be difficult."},{"startTime":2211.35,"endTime":2215.72,"body":"I say as I sit here and I take"},{"startTime":2211.35,"endTime":2215.72,"body":"a nice picture of the screen,"},{"startTime":2215.88,"endTime":2218.76,"body":"which Chrissy's like, Thanks \u003claugh\u003e."},{"startTime":2220.23,"endTime":2225.2,"body":"Yeah. Yes. The lighting in here"},{"startTime":2220.23,"endTime":2225.2,"body":"is top notch. That's sarcasm."},{"startTime":2227.38,"endTime":2232.36,"body":"Yes. Also, I would say there's two"},{"startTime":2227.38,"endTime":2232.36,"body":"things you need to be consistent on."},{"startTime":2232.36,"endTime":2237.08,"body":"And this is the last thing I will say"},{"startTime":2232.36,"endTime":2237.08,"body":"is be consistent, creating content,"},{"startTime":2237.1,"endTime":2241.84,"body":"but also be consistent on engaging"},{"startTime":2237.1,"endTime":2241.84,"body":"with other people's content daily."},{"startTime":2242.14,"endTime":2244.96,"body":"And I've been asked this question,"},{"startTime":2242.14,"endTime":2244.96,"body":"well, how do you make time for that?"},{"startTime":2245.0,"endTime":2246.92,"body":"Everybody takes their phone to the toilet."},{"startTime":2248.4,"endTime":2252.16,"body":"Yeah, I was gonna say, now this"},{"startTime":2248.4,"endTime":2252.16,"body":"is my biggest struggle actually,"},{"startTime":2252.17,"endTime":2256.96,"body":"is engaging with other people's content."},{"startTime":2252.17,"endTime":2256.96,"body":"And there's literally no excuse for it."},{"startTime":2257.8,"endTime":2259.44,"body":"Just going to be totally blunt."},{"startTime":2259.44,"endTime":2262.28,"body":"There's no excuse because I'm"},{"startTime":2259.44,"endTime":2262.28,"body":"opening up Instagram anyway."},{"startTime":2263.46,"endTime":2266.88,"body":"I'm looking at things. I"},{"startTime":2263.46,"endTime":2266.88,"body":"just have to be more mindful."},{"startTime":2267.38,"endTime":2268.28,"body":"Intentional."},{"startTime":2268.56,"endTime":2273.36,"body":"And intentional about how I'm engaging"},{"startTime":2268.56,"endTime":2273.36,"body":"with content and with other people"},{"startTime":2273.36,"endTime":2275.4,"body":"that I follow and that follow me."},{"startTime":2276.64,"endTime":2278.52,"body":"And that's one of those"},{"startTime":2276.64,"endTime":2278.52,"body":"things that you can,"},{"startTime":2279.36,"endTime":2281.44,"body":"taking that overwhelm out of marketing,"},{"startTime":2281.85,"endTime":2286.64,"body":"it can be as simple as focusing and"},{"startTime":2281.85,"endTime":2286.64,"body":"engaging on the people that follow"},{"startTime":2286.64,"endTime":2291.28,"body":"you, because then they're gonna"},{"startTime":2286.64,"endTime":2291.28,"body":"create content for you over time."},{"startTime":2292.06,"endTime":2294.4,"body":"And you're gonna build"},{"startTime":2292.06,"endTime":2294.4,"body":"trust and relationships."},{"startTime":2295.02,"endTime":2299.56,"body":"But the best place to start with"},{"startTime":2295.02,"endTime":2299.56,"body":"that is creating your own consistent"},{"startTime":2299.77,"endTime":2304.32,"body":"content and giving them"},{"startTime":2299.77,"endTime":2304.32,"body":"something shareable,"},{"startTime":2304.32,"endTime":2308.2,"body":"something that they"},{"startTime":2304.32,"endTime":2308.2,"body":"enjoy. And that is harder."},{"startTime":2308.2,"endTime":2311.12,"body":"It's easier said than done,"},{"startTime":2308.2,"endTime":2311.12,"body":"and I totally understand that."},{"startTime":2311.12,"endTime":2313.76,"body":"But it's all about trial and"},{"startTime":2311.12,"endTime":2313.76,"body":"error. Like Christy said,"},{"startTime":2314.04,"endTime":2318.56,"body":"her hypothesis and following"},{"startTime":2314.04,"endTime":2318.56,"body":"through what marketing is,"},{"startTime":2318.65,"endTime":2322.6,"body":"is it's finding what"},{"startTime":2318.65,"endTime":2322.6,"body":"connects with your audience."},{"startTime":2322.6,"endTime":2327.6,"body":"And you do that and you make it"},{"startTime":2322.6,"endTime":2327.6,"body":"simpler on yourself by repurposing that"},{"startTime":2327.6,"endTime":2329.6,"body":"content. And the other key to all of this,"},{"startTime":2329.6,"endTime":2334.0,"body":"the other key to repurposing content and"},{"startTime":2329.6,"endTime":2334.0,"body":"what a lot of people I think overlook"},{"startTime":2334.33,"endTime":2338.8,"body":"is you're finding the right"},{"startTime":2334.33,"endTime":2338.8,"body":"combination of messaging"},{"startTime":2339.19,"endTime":2340.08,"body":"that clicks."},{"startTime":2341.99,"endTime":2346.64,"body":"I have very quickly learned"},{"startTime":2341.99,"endTime":2346.64,"body":"that how I deliver some content"},{"startTime":2346.64,"endTime":2347.72,"body":"isn't clicking anymore."},{"startTime":2347.72,"endTime":2351.48,"body":"Where it used to click really"},{"startTime":2347.72,"endTime":2351.48,"body":"well even just a few weeks ago."},{"startTime":2351.48,"endTime":2355.64,"body":"So I need to change that up. That"},{"startTime":2351.48,"endTime":2355.64,"body":"doesn't need the content is bad,"},{"startTime":2355.64,"endTime":2357.16,"body":"it means I need to change something."},{"startTime":2358.46,"endTime":2359.293,"body":"Yes."},{"startTime":2360.3,"endTime":2364.08,"body":"And that's where I think a lot of people"},{"startTime":2360.3,"endTime":2364.08,"body":"get overwhelmed is they think, Oh,"},{"startTime":2364.08,"endTime":2366.68,"body":"well, nothing's working. No,"},{"startTime":2364.08,"endTime":2366.68,"body":"you just need to make a tweak."},{"startTime":2367.26,"endTime":2369.72,"body":"Yes, you need to pivot. You need to pivot."},{"startTime":2369.78,"endTime":2373.84,"body":"And right now it's trends"},{"startTime":2369.78,"endTime":2373.84,"body":"first, content second."},{"startTime":2374.65,"endTime":2379.48,"body":"So look at what is working on social"},{"startTime":2374.65,"endTime":2379.48,"body":"media for other people you wanna emulate,"},{"startTime":2380.1,"endTime":2384.08,"body":"and then your content comes trending."},{"startTime":2384.08,"endTime":2388.56,"body":"Audio trends in general"},{"startTime":2384.08,"endTime":2388.56,"body":"are so popular right now."},{"startTime":2389.05,"endTime":2392.56,"body":"So focus on that and then figure"},{"startTime":2389.05,"endTime":2392.56,"body":"out how your brand fits into that."},{"startTime":2392.84,"endTime":2397.6,"body":"Right. And a lot of that too"},{"startTime":2392.84,"endTime":2397.6,"body":"is watching, It's learning."},{"startTime":2397.6,"endTime":2401.88,"body":"It's following somebody who is"},{"startTime":2397.6,"endTime":2401.88,"body":"in a spot that you want to get to"},{"startTime":2402.32,"endTime":2405.04,"body":"watch what they're doing."},{"startTime":2402.32,"endTime":2405.04,"body":"But at the end of the day,"},{"startTime":2406.43,"endTime":2410.16,"body":"make it easier on yourself by"},{"startTime":2411.24,"endTime":2416.0,"body":"encouraging, by engaging and by"},{"startTime":2411.24,"endTime":2416.0,"body":"repurposing what you're creating."},{"startTime":2416.22,"endTime":2420.64,"body":"Yes. So you're not too overwhelmed to"},{"startTime":2416.22,"endTime":2420.64,"body":"do these other things That'll help."},{"startTime":2422.94,"endTime":2426.44,"body":"Any last words, Chrissy, before I cut"},{"startTime":2422.94,"endTime":2426.44,"body":"you off for good? No, I'm kidding."},{"startTime":2427.24,"endTime":2429.68,"body":"\u003cLaugh\u003e, I used to say, I used to say,"},{"startTime":2430.33,"endTime":2433.68,"body":"because we were this big global company,"},{"startTime":2434.17,"endTime":2438.28,"body":"77 people in 77 countries"},{"startTime":2434.17,"endTime":2438.28,"body":"using our product"},{"startTime":2438.87,"endTime":2443.12,"body":"with 600 followers on, I think"},{"startTime":2438.87,"endTime":2443.12,"body":"it was Facebook at the time."},{"startTime":2443.12,"endTime":2447.52,"body":"And at that time, Facebook was the"},{"startTime":2443.12,"endTime":2447.52,"body":"platform. It's not so much anymore."},{"startTime":2447.67,"endTime":2450.52,"body":"I was gonna say that is not"},{"startTime":2447.67,"endTime":2450.52,"body":"the case anymore. Anymore."},{"startTime":2452.1,"endTime":2456.52,"body":"But I used to say, we're never home."},{"startTime":2452.1,"endTime":2456.52,"body":"We're at somebody else's house."},{"startTime":2457.72,"endTime":2462.04,"body":"So we didn't focus so much on our"},{"startTime":2457.72,"endTime":2462.04,"body":"content. Of course, we shared content."},{"startTime":2462.04,"endTime":2466.4,"body":"We wanted to educate people on what"},{"startTime":2462.04,"endTime":2466.4,"body":"we were and how to use the product."},{"startTime":2469.18,"endTime":2470.48,"body":"But most of our time,"},{"startTime":2471.24,"endTime":2474.52,"body":"our energy was connecting with"},{"startTime":2471.24,"endTime":2474.52,"body":"people on their own content."},{"startTime":2476.18,"endTime":2480.84,"body":"And that's the other part that"},{"startTime":2476.18,"endTime":2480.84,"body":"purposefully repurposing your content"},{"startTime":2480.88,"endTime":2482.8,"body":"helps you do so."},{"startTime":2482.8,"endTime":2486.28,"body":"It helps give you the time and the space"},{"startTime":2482.8,"endTime":2486.28,"body":"so that you're not worrying so much"},{"startTime":2486.28,"endTime":2489.72,"body":"about what you're creating. You're"},{"startTime":2486.28,"endTime":2489.72,"body":"making it a lot easier on yourselves."},{"startTime":2489.72,"endTime":2492.48,"body":"You can do the things that are"},{"startTime":2489.72,"endTime":2492.48,"body":"gonna move the needle forward."},{"startTime":2493.18,"endTime":2494.68,"body":"Yes, absolutely."},{"startTime":2494.73,"endTime":2497.12,"body":"Perfect. Well, thank you so much, Christy,"},{"startTime":2497.12,"endTime":2500.36,"body":"for joining me today you guys."},{"startTime":2500.39,"endTime":2503.12,"body":"I am sure I'll have her"},{"startTime":2500.39,"endTime":2503.12,"body":"back on. Let's be real."},{"startTime":2503.37,"endTime":2507.0,"body":"We were not as snarky as we thought we"},{"startTime":2503.37,"endTime":2507.0,"body":"were going to be. We behaved ourselves."},{"startTime":2507.09,"endTime":2508.92,"body":"Oh my gosh. We thought we"},{"startTime":2507.09,"endTime":2508.92,"body":"were gonna be totally snarky."},{"startTime":2508.92,"endTime":2513.36,"body":"I will say we were completely"},{"startTime":2508.92,"endTime":2513.36,"body":"I don't know, it's Monday."},{"startTime":2513.36,"endTime":2516.08,"body":"It's supposed to snow here"},{"startTime":2513.36,"endTime":2516.08,"body":"today. Very exciting day."},{"startTime":2517.38,"endTime":2519.04,"body":"But Max is gonna love it."},{"startTime":2519.65,"endTime":2520.2,"body":"Oh no."},{"startTime":2520.2,"endTime":2524.92,"body":"He's been in and outside 15 times since"},{"startTime":2520.2,"endTime":2524.92,"body":"we started recording this podcast."},{"startTime":2525.53,"endTime":2529.12,"body":"Oh my gosh. He's just waiting."},{"startTime":2525.53,"endTime":2529.12,"body":"He can smell snow. He's exciting."},{"startTime":2532.87,"endTime":2537.24,"body":"This is amazing. Let me tell"},{"startTime":2532.87,"endTime":2537.24,"body":"you what's going on outside."},{"startTime":2537.24,"endTime":2540.2,"body":"He popped in here a couple of times"},{"startTime":2537.24,"endTime":2540.2,"body":"and saw that I was on the phone."},{"startTime":2540.94,"endTime":2545.12,"body":"But totally off focus"},{"startTime":2540.94,"endTime":2545.12,"body":"today, so I apologize,"},{"startTime":2546.0,"endTime":2550.56,"body":"\u003claugh\u003e. So yeah, you'll have to have"},{"startTime":2546.0,"endTime":2550.56,"body":"me back on when I'm more focused."},{"startTime":2550.95,"endTime":2554.08,"body":"I know. Well, I think we're both"},{"startTime":2550.95,"endTime":2554.08,"body":"a little off focus because again,"},{"startTime":2554.08,"endTime":2557.76,"body":"it went from being 76"},{"startTime":2554.08,"endTime":2557.76,"body":"degrees like last week,"},{"startTime":2558.56,"endTime":2563.2,"body":"like Wednesday to today, it's"},{"startTime":2558.56,"endTime":2563.2,"body":"gonna snow. And so that is Kansas."},{"startTime":2563.55,"endTime":2564.48,"body":"That is Kansas."},{"startTime":2564.67,"endTime":2566.16,"body":"That's just joy."},{"startTime":2566.16,"endTime":2568.64,"body":"And why we're clearing our throats."},{"startTime":2568.64,"endTime":2569.36,"body":"Yes. Cause."},{"startTime":2569.36,"endTime":2570.48,"body":"Of dirty allergies."},{"startTime":2570.93,"endTime":2575.12,"body":"Oh man. It's just you guys. It's just"},{"startTime":2570.93,"endTime":2575.12,"body":"so, it's just a blast to live here."},{"startTime":2575.12,"endTime":2576.92,"body":"But \u003claugh\u003e, we \u003claugh\u003e."},{"startTime":2578.56,"endTime":2581.96,"body":"I am sure I will have Cury back soon"},{"startTime":2578.56,"endTime":2581.96,"body":"because honestly, let's be real."},{"startTime":2582.02,"endTime":2585.96,"body":"She is just super fun for me to talk to"},{"startTime":2582.02,"endTime":2585.96,"body":"and hopefully it was fun for you guys to"},{"startTime":2585.96,"endTime":2586.42,"body":"listen to."},{"startTime":2586.42,"endTime":2590.16,"body":"But thank you for joining us for another"},{"startTime":2586.42,"endTime":2590.16,"body":"episode at the Captain Cutter podcast."},{"startTime":2590.75,"endTime":2593.64,"body":"I look forward to seeing you"},{"startTime":2590.75,"endTime":2593.64,"body":"guys all again next week."}]}