{"version":"1.0.0","segments":[{"startTime":0.53,"endTime":5.33,"body":"Hello there. Now, before you"},{"startTime":0.53,"endTime":5.33,"body":"even get there to this question,"},{"startTime":5.71,"endTime":7.53,"body":"yes, I am still alive."},{"startTime":8.19,"endTime":12.33,"body":"You may have noticed that there haven't"},{"startTime":8.19,"endTime":12.33,"body":"been any new episodes for the month of"},{"startTime":12.49,"endTime":16.45,"body":"December, and that's a very, there's"},{"startTime":12.49,"endTime":16.45,"body":"a very simple reason for that. Um,"},{"startTime":16.45,"endTime":21.21,"body":"I was very busy with deadlines"},{"startTime":16.45,"endTime":21.21,"body":"and finals and I decided to"},{"startTime":21.21,"endTime":26.17,"body":"take a break from the podcast to"},{"startTime":21.21,"endTime":26.17,"body":"kind of reinvigorate my creativity"},{"startTime":26.87,"endTime":31.65,"body":"and just my love for getting on here"},{"startTime":26.87,"endTime":31.65,"body":"and talking to everybody every week."},{"startTime":32.31,"endTime":33.81,"body":"Now, here's the other kicker to this."},{"startTime":34.5,"endTime":37.81,"body":"If I had only continued"},{"startTime":34.5,"endTime":37.81,"body":"to follow my own advice,"},{"startTime":37.99,"endTime":40.77,"body":"the advice I am literally"},{"startTime":37.99,"endTime":40.77,"body":"giving you today,"},{"startTime":41.28,"endTime":44.69,"body":"I wouldn't have had to take"},{"startTime":41.28,"endTime":44.69,"body":"such an extended break."},{"startTime":45.46,"endTime":48.93,"body":"So what are we talking about today? Well,"},{"startTime":49.09,"endTime":53.89,"body":"we're gonna talk about how to save"},{"startTime":49.09,"endTime":53.89,"body":"you time in your marketing and how to"},{"startTime":54.11,"endTime":58.21,"body":"not take breaks and your consistency"},{"startTime":54.11,"endTime":58.21,"body":"because you're overwhelmed."},{"startTime":58.67,"endTime":61.01,"body":"You ready to dive in?"},{"startTime":58.67,"endTime":61.01,"body":"Let's get started."},{"startTime":62.24,"endTime":64.69,"body":"You're listening to the"},{"startTime":62.24,"endTime":64.69,"body":"Captain Coder podcast."},{"startTime":65.24,"endTime":69.25,"body":"Each week I take you through actionable"},{"startTime":65.24,"endTime":69.25,"body":"strategies that can help you grow your"},{"startTime":69.25,"endTime":74.17,"body":"online business. I'm your host,"},{"startTime":69.25,"endTime":74.17,"body":"Marisa Van Skr, a k a Captain Coder."},{"startTime":75.47,"endTime":78.13,"body":"Now, I want you to"},{"startTime":75.47,"endTime":78.13,"body":"imagine, just for a second,"},{"startTime":78.57,"endTime":80.69,"body":"don't close your eyes"},{"startTime":78.57,"endTime":80.69,"body":"cuz you might be driving."},{"startTime":81.08,"endTime":85.13,"body":"Have you ever tried to drive someplace new"},{"startTime":85.82,"endTime":90.41,"body":"in the LA like let's say the"},{"startTime":85.82,"endTime":90.41,"body":"last 15 years and not used"},{"startTime":90.41,"endTime":92.17,"body":"Google Maps? I mean,"},{"startTime":92.17,"endTime":96.45,"body":"there was a day 15 years ago where"},{"startTime":92.17,"endTime":96.45,"body":"we had to print out Google Maps."},{"startTime":96.45,"endTime":97.29,"body":"It wasn't on our phone,"},{"startTime":97.39,"endTime":101.13,"body":"but can you remember the last time that"},{"startTime":97.39,"endTime":101.13,"body":"you went a new destination and didn't"},{"startTime":101.67,"endTime":104.69,"body":"use some sort of navigation to get there?"},{"startTime":105.87,"endTime":108.01,"body":"I'm gonna guess that's a negative."},{"startTime":108.63,"endTime":112.41,"body":"You know that if you actually"},{"startTime":108.63,"endTime":112.41,"body":"wanna end up at your destination,"},{"startTime":112.67,"endTime":117.53,"body":"you have to have some sort of"},{"startTime":112.67,"endTime":117.53,"body":"guide to get you there. Even if"},{"startTime":117.53,"endTime":120.57,"body":"it's an area of town,"},{"startTime":117.53,"endTime":120.57,"body":"like in your own town,"},{"startTime":120.8,"endTime":122.81,"body":"your friend is probably"},{"startTime":120.8,"endTime":122.81,"body":"gonna tell you, Hey,"},{"startTime":122.81,"endTime":125.05,"body":"it's on the corner by"},{"startTime":122.81,"endTime":125.05,"body":"that Arby's and Sonic."},{"startTime":125.22,"endTime":128.21,"body":"There's going to be"},{"startTime":125.22,"endTime":128.21,"body":"some kind of guidepost,"},{"startTime":128.21,"endTime":130.93,"body":"some kind of reference point for"},{"startTime":128.21,"endTime":130.93,"body":"you to find where you're going."},{"startTime":132.16,"endTime":134.41,"body":"That's the same way it"},{"startTime":132.16,"endTime":134.41,"body":"is for your business."},{"startTime":135.03,"endTime":138.85,"body":"You have never been to this"},{"startTime":135.03,"endTime":138.85,"body":"destination in your business before."},{"startTime":139.04,"endTime":140.37,"body":"You're trying to grow."},{"startTime":140.37,"endTime":145.09,"body":"You're trying to get further"},{"startTime":140.37,"endTime":145.09,"body":"along with what you're building."},{"startTime":146.06,"endTime":150.61,"body":"If you wanna grow and"},{"startTime":146.06,"endTime":150.61,"body":"scale at a steady rate,"},{"startTime":151.72,"endTime":155.01,"body":"steady rate, not just \u003claugh\u003e winging it,"},{"startTime":155.01,"endTime":158.97,"body":"not knowing what's going on"},{"startTime":155.01,"endTime":158.97,"body":"each month, you cannot wing it."},{"startTime":159.35,"endTime":163.29,"body":"You need a map, a guide to get you there."},{"startTime":164.36,"endTime":168.09,"body":"Look, it's really simple. If you"},{"startTime":164.36,"endTime":168.09,"body":"wanna build up your business,"},{"startTime":168.63,"endTime":172.45,"body":"you have to focus on your customers more."},{"startTime":173.66,"endTime":176.57,"body":"If you take nothing else"},{"startTime":173.66,"endTime":176.57,"body":"away from today's episode,"},{"startTime":177.04,"endTime":182.04,"body":"I want you to remember that it is"},{"startTime":177.04,"endTime":182.04,"body":"all about your customer. You have"},{"startTime":182.04,"endTime":186.4,"body":"to work to build loyalty with"},{"startTime":182.04,"endTime":186.4,"body":"your current customer base,"},{"startTime":186.68,"endTime":189.64,"body":"which then encourages them, your customer,"},{"startTime":189.97,"endTime":194.28,"body":"to become an advocate for your"},{"startTime":189.97,"endTime":194.28,"body":"brand and send people your way."},{"startTime":194.82,"endTime":197.2,"body":"But mostly, and I cannot"},{"startTime":194.82,"endTime":197.2,"body":"stress this enough,"},{"startTime":198.18,"endTime":202.68,"body":"you can only get so far"},{"startTime":198.18,"endTime":202.68,"body":"without a plan. Now,"},{"startTime":203.0,"endTime":207.96,"body":"creating a digital marketing plan"},{"startTime":203.0,"endTime":207.96,"body":"only takes maybe two to three"},{"startTime":207.96,"endTime":212.08,"body":"hours of your time. It can get a little"},{"startTime":207.96,"endTime":212.08,"body":"faster every time you do it, of course,"},{"startTime":213.02,"endTime":217.28,"body":"and yet it can save"},{"startTime":213.02,"endTime":217.28,"body":"you hours and even days"},{"startTime":218.13,"endTime":220.04,"body":"of time throughout the year,"},{"startTime":220.55,"endTime":225.08,"body":"you'll be able to have everything set"},{"startTime":220.55,"endTime":225.08,"body":"up for you for what you wanna accomplish"},{"startTime":225.08,"endTime":228.92,"body":"in 2023. And you'll"},{"startTime":225.08,"endTime":228.92,"body":"find quarterly, monthly,"},{"startTime":228.92,"endTime":233.6,"body":"and even weekly planning is far"},{"startTime":228.92,"endTime":233.6,"body":"easier because you have your"},{"startTime":233.6,"endTime":235.96,"body":"guide for the year. Plus,"},{"startTime":236.15,"endTime":240.92,"body":"you'll stop asking yourself what"},{"startTime":236.15,"endTime":240.92,"body":"you need to post on social every day"},{"startTime":240.92,"endTime":244.96,"body":"because you're gonna have a"},{"startTime":240.92,"endTime":244.96,"body":"binder of ideas ready to go."},{"startTime":246.06,"endTime":246.48,"body":"Now,"},{"startTime":246.48,"endTime":251.16,"body":"if you're ready to save time and"},{"startTime":246.48,"endTime":251.16,"body":"work smarter and not harder in"},{"startTime":251.16,"endTime":255.52,"body":"2023, it's time to dig in. Okay?"},{"startTime":255.77,"endTime":259.36,"body":"So let's talk about actually"},{"startTime":255.77,"endTime":259.36,"body":"creating a digital marketing plant."},{"startTime":259.7,"endTime":264.6,"body":"And I'm not only gonna walk you through"},{"startTime":259.7,"endTime":264.6,"body":"exactly what you need to know and"},{"startTime":264.6,"endTime":266.68,"body":"how to make this as simple as possible,"},{"startTime":266.98,"endTime":271.28,"body":"but I've got a handy"},{"startTime":266.98,"endTime":271.28,"body":"dandy guide for you. No,"},{"startTime":271.28,"endTime":274.92,"body":"there's not a singing blue puppy."},{"startTime":271.28,"endTime":274.92,"body":"Why do I have blues crews in my head?"},{"startTime":274.92,"endTime":277.52,"body":"I have no idea. You don't"},{"startTime":274.92,"endTime":277.52,"body":"need to grab a notebook."},{"startTime":277.52,"endTime":279.88,"body":"I just want you to go to capped"},{"startTime":280.0,"endTime":284.12,"body":"coder.com/ 26."},{"startTime":285.22,"endTime":289.24,"body":"And there you in the"},{"startTime":285.22,"endTime":289.24,"body":"post for today's podcast,"},{"startTime":289.34,"endTime":292.68,"body":"all the podcast notes are there,"},{"startTime":289.34,"endTime":292.68,"body":"everything here to walk you through?"},{"startTime":292.94,"endTime":297.24,"body":"You can actually go download my"},{"startTime":292.94,"endTime":297.24,"body":"workbook where you can print it out"},{"startTime":297.65,"endTime":299.96,"body":"or because it's a fillable pdf,"},{"startTime":299.97,"endTime":302.88,"body":"because I know that you may"},{"startTime":299.97,"endTime":302.88,"body":"not have a printer at home,"},{"startTime":303.06,"endTime":305.36,"body":"you can create your digital"},{"startTime":303.06,"endTime":305.36,"body":"marketing strategy right there,"},{"startTime":305.71,"endTime":310.36,"body":"even better as a fillable pdf."},{"startTime":305.71,"endTime":310.36,"body":"This becomes a live document so you can"},{"startTime":310.36,"endTime":314.32,"body":"change as you go throughout the year."},{"startTime":310.36,"endTime":314.32,"body":"So all you have to do to download that,"},{"startTime":314.46,"endTime":319.08,"body":"hit pause, go to capt coder.com/ 26,"},{"startTime":319.53,"endTime":323.96,"body":"go to scroll to the bottom of the"},{"startTime":319.53,"endTime":323.96,"body":"post and download your workbook."},{"startTime":325.27,"endTime":328.88,"body":"Okay, so I'm gonna pretend that"},{"startTime":325.27,"endTime":328.88,"body":"you've downloaded your workbook,"},{"startTime":328.88,"endTime":333.72,"body":"you're ready to go and you've gotta"},{"startTime":328.88,"endTime":333.72,"body":"open with you. Now the first step,"},{"startTime":334.25,"endTime":337.28,"body":"um, look, this sounds"},{"startTime":334.25,"endTime":337.28,"body":"really boring \u003claugh\u003e,"},{"startTime":337.58,"endTime":339.96,"body":"but it is imperative that you start here."},{"startTime":340.82,"endTime":344.6,"body":"You have to know what your"},{"startTime":340.82,"endTime":344.6,"body":"goals are for the year,"},{"startTime":344.86,"endTime":348.2,"body":"and it's great that we're talking about"},{"startTime":344.86,"endTime":348.2,"body":"this in January because everybody's"},{"startTime":348.2,"endTime":350.44,"body":"thinking about resolutions"},{"startTime":348.2,"endTime":350.44,"body":"and goal setting."},{"startTime":351.05,"endTime":353.08,"body":"So let's take advantage of that mindset."},{"startTime":353.97,"endTime":357.0,"body":"So I want you to ask yourself"},{"startTime":353.97,"endTime":357.0,"body":"first things first before you,"},{"startTime":357.04,"endTime":358.56,"body":"you do anything else,"},{"startTime":358.57,"endTime":363.04,"body":"because this one answer"},{"startTime":358.57,"endTime":363.04,"body":"informs the rest of this plan."},{"startTime":364.31,"endTime":369.12,"body":"What is the main goal you want"},{"startTime":364.31,"endTime":369.12,"body":"your digital marketing efforts to"},{"startTime":369.12,"endTime":371.92,"body":"achieve in 2023?"},{"startTime":373.75,"endTime":375.68,"body":"What are you trying to get out of the,"},{"startTime":375.7,"endTime":379.84,"body":"out of what you're doing"},{"startTime":375.7,"endTime":379.84,"body":"with your marketing? Now,"},{"startTime":379.95,"endTime":382.84,"body":"once you've decided that main goal,"},{"startTime":383.07,"endTime":387.52,"body":"then we're gonna break it down on how"},{"startTime":383.07,"endTime":387.52,"body":"we're actually going to get there."},{"startTime":387.6,"endTime":388.4,"body":"Basically,"},{"startTime":388.4,"endTime":392.92,"body":"you're gonna set long and short term"},{"startTime":388.4,"endTime":392.92,"body":"goals throughout the whole year that will"},{"startTime":392.92,"endTime":396.52,"body":"help you achieve this main goal"},{"startTime":392.92,"endTime":396.52,"body":"that you're trying to accomplish."},{"startTime":397.57,"endTime":401.28,"body":"So let's take a step for a"},{"startTime":397.57,"endTime":401.28,"body":"second and just talk about it."},{"startTime":401.65,"endTime":405.52,"body":"If your goal is to grow"},{"startTime":401.65,"endTime":405.52,"body":"your online sales just"},{"startTime":405.69,"endTime":408.64,"body":"15% by the end of 2023,"},{"startTime":409.19,"endTime":413.64,"body":"then you'll want to create sub"},{"startTime":409.19,"endTime":413.64,"body":"goals that might help with that."},{"startTime":413.94,"endTime":417.56,"body":"Now, those sub goals could be things"},{"startTime":413.94,"endTime":417.56,"body":"like growing an affiliate program,"},{"startTime":418.52,"endTime":421.36,"body":"creating sales around important"},{"startTime":418.52,"endTime":421.36,"body":"dates for your business,"},{"startTime":421.79,"endTime":424.96,"body":"making your website"},{"startTime":421.79,"endTime":424.96,"body":"user experience easier,"},{"startTime":424.96,"endTime":427.52,"body":"because just gonna tell you right now,"},{"startTime":427.91,"endTime":432.72,"body":"that helps improve your online sales"},{"startTime":427.91,"endTime":432.72,"body":"friend and maybe you wanna grow your email"},{"startTime":432.72,"endTime":437.28,"body":"list by 25%."},{"startTime":432.72,"endTime":437.28,"body":"All of these sub goals here"},{"startTime":437.5,"endTime":442.28,"body":"are really just what I do I"},{"startTime":437.5,"endTime":442.28,"body":"actually need to do to hit my"},{"startTime":442.28,"endTime":445.04,"body":"target by the end of 2023."},{"startTime":445.7,"endTime":450.12,"body":"And I promise I am not. If you can"},{"startTime":445.7,"endTime":450.12,"body":"hear me moving away from the mic, uh,"},{"startTime":450.12,"endTime":454.8,"body":"that is just me watching the dog"},{"startTime":450.12,"endTime":454.8,"body":"guard the fence outside squirrel."},{"startTime":455.25,"endTime":459.84,"body":"Oh my gosh. Okay, \u003claugh\u003e,"},{"startTime":455.25,"endTime":459.84,"body":"back to it. All right,"},{"startTime":459.84,"endTime":463.08,"body":"so now that we know what we wanna do,"},{"startTime":463.57,"endTime":467.12,"body":"we need to know how we're"},{"startTime":463.57,"endTime":467.12,"body":"gonna track that success."},{"startTime":468.43,"endTime":472.68,"body":"This I'm gonna teach you a thing"},{"startTime":468.43,"endTime":472.68,"body":"that I teach students every year, um,"},{"startTime":472.68,"endTime":476.76,"body":"that is my most commonly"},{"startTime":472.68,"endTime":476.76,"body":"confused thing every year."},{"startTime":477.68,"endTime":482.52,"body":"These are called key"},{"startTime":477.68,"endTime":482.52,"body":"performance indicators or"},{"startTime":483.11,"endTime":485.36,"body":"KPIs. And honestly,"},{"startTime":485.36,"endTime":490.16,"body":"what ends up happening is that people"},{"startTime":485.36,"endTime":490.16,"body":"either over or simp overcomplicate"},{"startTime":490.77,"endTime":492.64,"body":"or simplify KPIs."},{"startTime":493.35,"endTime":498.2,"body":"It's really just a fancy way of"},{"startTime":493.35,"endTime":498.2,"body":"creating a goal with a number"},{"startTime":498.55,"endTime":501.2,"body":"attached that you can track. Okay,"},{"startTime":501.33,"endTime":503.88,"body":"so here is the formula to create a kpi,"},{"startTime":504.59,"endTime":509.36,"body":"a key performance indicator"},{"startTime":504.59,"endTime":509.36,"body":"that is just foolproof."},{"startTime":510.77,"endTime":514.92,"body":"So your formula is insert"},{"startTime":510.77,"endTime":514.92,"body":"goal. Well, so for example,"},{"startTime":515.56,"endTime":519.76,"body":"increase traffic by insert figure."},{"startTime":519.77,"endTime":524.2,"body":"So like maybe 20% in"},{"startTime":519.77,"endTime":524.2,"body":"insert number of months."},{"startTime":524.53,"endTime":527.68,"body":"So in three months, in 12 months, uh,"},{"startTime":527.68,"endTime":531.88,"body":"by the end of March, 2023, you're"},{"startTime":527.68,"endTime":531.88,"body":"basically just setting a goal."},{"startTime":531.99,"endTime":536.68,"body":"You're giving it a growth rate or"},{"startTime":531.99,"endTime":536.68,"body":"some kind of of percentage rate,"},{"startTime":537.34,"endTime":540.0,"body":"and you're adding time to it."},{"startTime":540.14,"endTime":545.12,"body":"You need to make sure that you're"},{"startTime":540.14,"endTime":545.12,"body":"giving yourself one enough time to"},{"startTime":545.28,"endTime":547.48,"body":"actually accomplish this,"},{"startTime":545.28,"endTime":547.48,"body":"but you need a deadline."},{"startTime":547.55,"endTime":552.44,"body":"That deadline helps you check in to see"},{"startTime":547.55,"endTime":552.44,"body":"how you're actually performing and how"},{"startTime":552.44,"endTime":553.72,"body":"well you're doing."},{"startTime":554.9,"endTime":559.52,"body":"Now you wanna break those"},{"startTime":554.9,"endTime":559.52,"body":"KPIs down further into like"},{"startTime":559.52,"endTime":562.48,"body":"step by steps of how you"},{"startTime":559.52,"endTime":562.48,"body":"actually might get there."},{"startTime":562.48,"endTime":563.88,"body":"So if you wanna increase your web traffic,"},{"startTime":564.08,"endTime":568.4,"body":"maybe you launch a blog this year and"},{"startTime":564.08,"endTime":568.4,"body":"you start sharing that and promoting that"},{"startTime":568.4,"endTime":572.68,"body":"on social media and other"},{"startTime":568.4,"endTime":572.68,"body":"avenues. If you want to, um,"},{"startTime":572.68,"endTime":573.84,"body":"grow your email list,"},{"startTime":574.08,"endTime":578.04,"body":"maybe you create a couple"},{"startTime":574.08,"endTime":578.04,"body":"new lead captures and you"},{"startTime":578.04,"endTime":583.04,"body":"up that way. The great thing"},{"startTime":578.04,"endTime":583.04,"body":"with this part of the plan is"},{"startTime":583.04,"endTime":587.32,"body":"not only can you use the workbook"},{"startTime":583.04,"endTime":587.32,"body":"that I have for you@capcoder.com"},{"startTime":587.68,"endTime":592.52,"body":"slash 26, but you can also just sketch"},{"startTime":587.68,"endTime":592.52,"body":"this out on a whiteboard, a calendar,"},{"startTime":592.9,"endTime":595.08,"body":"the panda planner, the full focus planner,"},{"startTime":595.13,"endTime":599.96,"body":"or anything that you need to"},{"startTime":595.13,"endTime":599.96,"body":"think through the flow and"},{"startTime":599.96,"endTime":603.0,"body":"what you would need to"},{"startTime":599.96,"endTime":603.0,"body":"do to hit these KPIs."},{"startTime":604.67,"endTime":609.12,"body":"Whew. Okay, so let's get into, um,"},{"startTime":609.15,"endTime":611.28,"body":"I think this is more fun, um,"},{"startTime":611.31,"endTime":614.96,"body":"defining your goals and laying out the"},{"startTime":611.31,"endTime":614.96,"body":"path for how you're gonna get there."},{"startTime":615.63,"endTime":620.08,"body":"That part is gonna probably"},{"startTime":615.63,"endTime":620.08,"body":"take the most time. Now,"},{"startTime":620.08,"endTime":625.04,"body":"I don't want you to get caught up"},{"startTime":620.08,"endTime":625.04,"body":"in having these solidified yet."},{"startTime":625.04,"endTime":629.52,"body":"These are still fluid because I want"},{"startTime":625.04,"endTime":629.52,"body":"you to think about where you wanna go,"},{"startTime":630.62,"endTime":631.8,"body":"how you might get there,"},{"startTime":632.54,"endTime":637.08,"body":"and you wanna make sure that you're"},{"startTime":632.54,"endTime":637.08,"body":"taking a look at the last year"},{"startTime":637.33,"endTime":642.12,"body":"or so of your marketing to really"},{"startTime":637.33,"endTime":642.12,"body":"understand if those are the"},{"startTime":642.12,"endTime":647.12,"body":"right steps for you."},{"startTime":642.12,"endTime":647.12,"body":"So you wanna think about a"},{"startTime":647.12,"endTime":651.2,"body":"timeframe. So I usually say just over"},{"startTime":647.12,"endTime":651.2,"body":"the last 12 months when I'm doing this,"},{"startTime":651.38,"endTime":653.8,"body":"you could take the last three"},{"startTime":651.38,"endTime":653.8,"body":"months, the last six months,"},{"startTime":653.8,"endTime":656.28,"body":"just depending on how long"},{"startTime":653.8,"endTime":656.28,"body":"your business has been around,"},{"startTime":656.38,"endTime":659.0,"body":"you could do the last"},{"startTime":656.38,"endTime":659.0,"body":"five years, eh, well,"},{"startTime":659.19,"endTime":661.32,"body":"I always stick with 12 months max \u003claugh\u003e."},{"startTime":661.82,"endTime":665.4,"body":"But choose a timeframe and"},{"startTime":661.82,"endTime":665.4,"body":"ask yourself two questions."},{"startTime":666.11,"endTime":669.28,"body":"What's been working and what hasn't?"},{"startTime":669.91,"endTime":672.88,"body":"It's really simple right now. Look,"},{"startTime":672.88,"endTime":675.24,"body":"if you created any kind of plan last year,"},{"startTime":675.51,"endTime":678.68,"body":"pull out that plan and look"},{"startTime":675.51,"endTime":678.68,"body":"at your Google analytics."},{"startTime":679.26,"endTime":682.68,"body":"Did you get the traffic you"},{"startTime":679.26,"endTime":682.68,"body":"wanted for your social media?"},{"startTime":683.13,"endTime":687.52,"body":"Go through your feed and simply analyze"},{"startTime":683.13,"endTime":687.52,"body":"what's been getting engagement and"},{"startTime":687.52,"endTime":690.0,"body":"what's not. Is there a common pattern?"},{"startTime":690.65,"endTime":694.56,"body":"Do your real suck because you hate"},{"startTime":690.65,"endTime":694.56,"body":"doing the trends. Oh, that's just mine."},{"startTime":694.78,"endTime":698.6,"body":"The time that you're posting the"},{"startTime":694.78,"endTime":698.6,"body":"types of images you're using,"},{"startTime":699.31,"endTime":703.52,"body":"keep track of everything"},{"startTime":699.31,"endTime":703.52,"body":"you feel worked and"},{"startTime":703.83,"endTime":708.24,"body":"didn't work. And if you don't"},{"startTime":703.83,"endTime":708.24,"body":"know or you simply don't think"},{"startTime":708.76,"endTime":710.64,"body":"anything worked at all, uh,"},{"startTime":710.64,"endTime":713.8,"body":"then you get to the whole freedom to"},{"startTime":710.64,"endTime":713.8,"body":"do whatever your heart, heart desires."},{"startTime":714.19,"endTime":716.52,"body":"Okay, well, not really. Look,"},{"startTime":716.52,"endTime":719.28,"body":"if you don't have a past year to analyze,"},{"startTime":719.57,"endTime":724.04,"body":"or if you've been winging it and you're"},{"startTime":719.57,"endTime":724.04,"body":"not really sure you had any kind of,"},{"startTime":724.41,"endTime":726.52,"body":"um, structure to what you've been doing,"},{"startTime":727.79,"endTime":730.8,"body":"then this secret can help you."},{"startTime":732.27,"endTime":734.48,"body":"I want you to look at your competition."},{"startTime":735.53,"endTime":740.2,"body":"If you don't know if anything"},{"startTime":735.53,"endTime":740.2,"body":"you did worked or you simply"},{"startTime":740.2,"endTime":745.12,"body":"don't have that long history of"},{"startTime":740.2,"endTime":745.12,"body":"posts and articles and even website"},{"startTime":745.12,"endTime":749.68,"body":"traffic to look at, analyze"},{"startTime":745.12,"endTime":749.68,"body":"what your competitors are doing,"},{"startTime":750.29,"endTime":754.52,"body":"go to their social media pages, they're"},{"startTime":750.29,"endTime":754.52,"body":"blog posts, they're on podcasts."},{"startTime":754.86,"endTime":756.96,"body":"Try to search for them on Google."},{"startTime":757.55,"endTime":759.96,"body":"What looks like it's working for them,"},{"startTime":760.39,"endTime":764.76,"body":"what is getting engagement and"},{"startTime":760.39,"endTime":764.76,"body":"what seems to be falling flat."},{"startTime":765.62,"endTime":770.08,"body":"Now, if you can access a"},{"startTime":765.62,"endTime":770.08,"body":"competitor's free Facebook group,"},{"startTime":771.16,"endTime":774.6,"body":"chich, or even get on their email lists,"},{"startTime":774.74,"endTime":779.6,"body":"you can see exactly what they're doing"},{"startTime":774.74,"endTime":779.6,"body":"and what's resonating, at least with you."},{"startTime":780.2,"endTime":782.88,"body":"Facebook groups, of course,"},{"startTime":780.2,"endTime":782.88,"body":"you can see public, um,"},{"startTime":782.88,"endTime":787.08,"body":"comments and things like that"},{"startTime":782.88,"endTime":787.08,"body":"email list. Just see what you like,"},{"startTime":787.08,"endTime":791.36,"body":"but take a look at what your competition"},{"startTime":787.08,"endTime":791.36,"body":"is doing and that can help you inform"},{"startTime":791.36,"endTime":794.8,"body":"what you want to try for this next year."},{"startTime":795.95,"endTime":799.92,"body":"Even if you have the data, you might"},{"startTime":795.95,"endTime":799.92,"body":"be asking, well, do I need to do this?"},{"startTime":799.92,"endTime":804.44,"body":"If I have, you know, say, a past"},{"startTime":799.92,"endTime":804.44,"body":"year's worth of information, uh,"},{"startTime":804.54,"endTime":807.4,"body":"yes, please always, always,"},{"startTime":807.4,"endTime":809.76,"body":"always keep an eye on your competition."},{"startTime":810.02,"endTime":813.88,"body":"You don't have to emulate what they're"},{"startTime":810.02,"endTime":813.88,"body":"doing. The answer to that question,"},{"startTime":813.88,"endTime":817.4,"body":"maybe I don't like what they're doing"},{"startTime":813.88,"endTime":817.4,"body":"and nothing of what they're doing is"},{"startTime":817.4,"endTime":822.4,"body":"getting traction. So then"},{"startTime":817.4,"endTime":822.4,"body":"you know what to not do,"},{"startTime":822.94,"endTime":826.0,"body":"but never take your eye off of"},{"startTime":822.94,"endTime":826.0,"body":"what your competition is doing,"},{"startTime":826.49,"endTime":830.92,"body":"at least in a sum semblance of the word."},{"startTime":831.75,"endTime":836.6,"body":"Okay? So you're probably starting"},{"startTime":831.75,"endTime":836.6,"body":"to get just a little excited."},{"startTime":836.6,"endTime":839.68,"body":"Now you've got some fun plans"},{"startTime":836.6,"endTime":839.68,"body":"that you're putting in place,"},{"startTime":839.75,"endTime":841.72,"body":"you've taken a look at your competition,"},{"startTime":841.72,"endTime":845.72,"body":"you're getting ideas of what you wanna"},{"startTime":841.72,"endTime":845.72,"body":"try and you've probably looked at what"},{"startTime":845.72,"endTime":848.36,"body":"you've done in the past that you"},{"startTime":845.72,"endTime":848.36,"body":"forgot about, and you're like, oh,"},{"startTime":848.36,"endTime":851.52,"body":"that was a genius idea."},{"startTime":848.36,"endTime":851.52,"body":"Tell me that's not just me."},{"startTime":851.52,"endTime":854.16,"body":"Who does that literally"},{"startTime":851.52,"endTime":854.16,"body":"all the time. Okay,"},{"startTime":854.62,"endTime":856.96,"body":"now that those creative"},{"startTime":854.62,"endTime":856.96,"body":"juices are flowing,"},{"startTime":858.23,"endTime":862.48,"body":"it's time to tweak your"},{"startTime":858.23,"endTime":862.48,"body":"buyer persona. Now,"},{"startTime":862.48,"endTime":865.12,"body":"what is a buyer persona? Honestly,"},{"startTime":865.21,"endTime":868.24,"body":"it is just a marketing technique"},{"startTime":865.21,"endTime":868.24,"body":"that we use in the industry."},{"startTime":868.63,"endTime":871.28,"body":"It's like marketing 1 0 1."},{"startTime":871.28,"endTime":876.16,"body":"It's something that I teach my students"},{"startTime":871.28,"endTime":876.16,"body":"every semester and all it really"},{"startTime":876.16,"endTime":879.92,"body":"is, it's a simple profile"},{"startTime":876.16,"endTime":879.92,"body":"of who you are talking to,"},{"startTime":880.34,"endTime":882.44,"body":"who your ideal customer is,"},{"startTime":882.78,"endTime":887.2,"body":"and I wanna teach you a really"},{"startTime":882.78,"endTime":887.2,"body":"simple trick to make this easier."},{"startTime":887.72,"endTime":892.48,"body":"Don't think of this as some kind"},{"startTime":887.72,"endTime":892.48,"body":"of weird amalgamation of like six"},{"startTime":892.48,"endTime":896.84,"body":"different customers who like"},{"startTime":892.48,"endTime":896.84,"body":"is between the age of 35 to 50,"},{"startTime":896.95,"endTime":900.88,"body":"that that's just a terrible way to"},{"startTime":896.95,"endTime":900.88,"body":"approach the buyer persona process."},{"startTime":901.77,"endTime":902.603,"body":"Instead,"},{"startTime":902.83,"endTime":907.68,"body":"I want you to think of one person"},{"startTime":902.83,"endTime":907.68,"body":"name her Jessica or Lindsay"},{"startTime":908.33,"endTime":909.64,"body":"or Beth,"},{"startTime":910.41,"endTime":915.2,"body":"or I don't know why I'm coming up with"},{"startTime":910.41,"endTime":915.2,"body":"kind of terrible female names right now,"},{"startTime":915.54,"endTime":920.48,"body":"but give your buyer persona one"},{"startTime":915.54,"endTime":920.48,"body":"name and think of them like a"},{"startTime":920.48,"endTime":925.16,"body":"person. This is your ideal client."},{"startTime":920.48,"endTime":925.16,"body":"You're talking to this one person."},{"startTime":925.43,"endTime":927.04,"body":"When you talk to one person,"},{"startTime":927.47,"endTime":932.2,"body":"you'll find it is far easier to not"},{"startTime":927.47,"endTime":932.2,"body":"only create the content that that"},{"startTime":932.2,"endTime":933.36,"body":"one person will like,"},{"startTime":933.54,"endTime":938.44,"body":"but to also be creating content"},{"startTime":933.54,"endTime":938.44,"body":"that people that fit that persona,"},{"startTime":938.5,"endTime":941.84,"body":"and even just on the edges, not I exactly,"},{"startTime":942.51,"endTime":947.36,"body":"they will communicate and"},{"startTime":942.51,"endTime":947.36,"body":"fit in with that far better."},{"startTime":947.63,"endTime":949.92,"body":"Okay?"},{"startTime":947.63,"endTime":949.92,"body":"Whew."},{"startTime":950.53,"endTime":955.52,"body":"Knowing who your audience is"},{"startTime":950.53,"endTime":955.52,"body":"is like the number one way to"},{"startTime":955.52,"endTime":959.56,"body":"figure out how to talk to them. Now,"},{"startTime":959.56,"endTime":963.56,"body":"three important things when you're trying"},{"startTime":959.56,"endTime":963.56,"body":"to put together your buyer persona."},{"startTime":963.56,"endTime":968.28,"body":"It's not simple demographics, it's not"},{"startTime":963.56,"endTime":968.28,"body":"what age are they, what their job is,"},{"startTime":968.28,"endTime":971.44,"body":"any of that. It is what are their goals?"},{"startTime":972.75,"endTime":977.2,"body":"What do they want to achieve and what"},{"startTime":972.75,"endTime":977.2,"body":"problem are they trying to solve?"},{"startTime":977.67,"endTime":981.56,"body":"When you are creating"},{"startTime":977.67,"endTime":981.56,"body":"any marketing content,"},{"startTime":982.58,"endTime":987.32,"body":"you need to know what your ideal customer"},{"startTime":982.58,"endTime":987.32,"body":"wants and what problem they're trying"},{"startTime":987.32,"endTime":989.08,"body":"to solve when they come to you."},{"startTime":989.95,"endTime":993.56,"body":"Most of us are motivated"},{"startTime":989.95,"endTime":993.56,"body":"by very simple factors,"},{"startTime":993.95,"endTime":996.56,"body":"increasing our revenue or saving time,"},{"startTime":997.46,"endTime":1001.24,"body":"but you wanna drill down to"},{"startTime":997.46,"endTime":1001.24,"body":"a more core answer than that,"},{"startTime":1002.06,"endTime":1006.32,"body":"and you wanna make sure that you"},{"startTime":1002.06,"endTime":1006.32,"body":"remember that they care about themselves."},{"startTime":1007.41,"endTime":1012.12,"body":"They'll come to you and your"},{"startTime":1007.41,"endTime":1012.12,"body":"business for help because they"},{"startTime":1012.12,"endTime":1016.96,"body":"themself need that help."},{"startTime":1012.12,"endTime":1016.96,"body":"It's not because they love you"},{"startTime":1017.26,"endTime":1019.24,"body":"per se. Um,"},{"startTime":1019.24,"endTime":1022.88,"body":"I have a lot of people that love me that"},{"startTime":1019.24,"endTime":1022.88,"body":"don't utilize in our business because I"},{"startTime":1022.88,"endTime":1024.6,"body":"don't solve problems they have."},{"startTime":1025.01,"endTime":1029.44,"body":"So think about the problems that"},{"startTime":1025.01,"endTime":1029.44,"body":"your ideal customer has and create"},{"startTime":1029.49,"endTime":1032.56,"body":"content around that."},{"startTime":1033.54,"endTime":1038.24,"body":"One thing too that you wanna keep"},{"startTime":1033.54,"endTime":1038.24,"body":"in mind is you have to talk the way"},{"startTime":1038.24,"endTime":1042.64,"body":"your customer does. So I just started"},{"startTime":1038.24,"endTime":1042.64,"body":"talking about a buyer persona,"},{"startTime":1043.16,"endTime":1047.4,"body":"which can be an incredibly, um,"},{"startTime":1047.68,"endTime":1051.04,"body":"technical thing. It can feel overwhelming,"},{"startTime":1051.04,"endTime":1053.92,"body":"and I understand that. I know that,"},{"startTime":1053.99,"endTime":1057.76,"body":"that's why I spent time explaining"},{"startTime":1053.99,"endTime":1057.76,"body":"to you what a buyer persona is,"},{"startTime":1058.06,"endTime":1062.36,"body":"and you're gonna have a little bit more"},{"startTime":1058.06,"endTime":1062.36,"body":"information in the walkthrough guide"},{"startTime":1062.36,"endTime":1063.32,"body":"that you go download."},{"startTime":1066.38,"endTime":1071.36,"body":"The reason that we avoid that"},{"startTime":1066.38,"endTime":1071.36,"body":"technical jargon and instead speak"},{"startTime":1071.36,"endTime":1073.32,"body":"how our customers speak,"},{"startTime":1074.77,"endTime":1079.04,"body":"is because we want them to"},{"startTime":1074.77,"endTime":1079.04,"body":"understand that A, we know them,"},{"startTime":1079.05,"endTime":1081.76,"body":"we understand their problem, we get it,"},{"startTime":1082.01,"endTime":1085.2,"body":"we understand them at their core,"},{"startTime":1085.46,"endTime":1090.2,"body":"but also you want them to recognize"},{"startTime":1085.46,"endTime":1090.2,"body":"that you can solve that problem."},{"startTime":1090.89,"endTime":1095.72,"body":"If I sit here and I just talk"},{"startTime":1090.89,"endTime":1095.72,"body":"about increasing traffic and,"},{"startTime":1095.97,"endTime":1097.64,"body":"um, you know, creating a,"},{"startTime":1097.79,"endTime":1101.92,"body":"a marketing plan so that"},{"startTime":1097.79,"endTime":1101.92,"body":"you can hit all your KPIs,"},{"startTime":1102.69,"endTime":1105.4,"body":"no one's gonna really care because, and I,"},{"startTime":1105.4,"endTime":1109.48,"body":"and I can bet you money right now that"},{"startTime":1105.4,"endTime":1109.48,"body":"you glazed over a little bit during the"},{"startTime":1109.48,"endTime":1112.44,"body":"KPI discussion. It's"},{"startTime":1109.48,"endTime":1112.44,"body":"just fancy goals guys."},{"startTime":1112.9,"endTime":1116.28,"body":"But because I'm using"},{"startTime":1112.9,"endTime":1116.28,"body":"technical jargon I have,"},{"startTime":1116.28,"endTime":1120.24,"body":"I want to explain it and bring it back"},{"startTime":1116.28,"endTime":1120.24,"body":"to my customer, right? Same thing."},{"startTime":1120.7,"endTime":1125.04,"body":"Try to use your customer's"},{"startTime":1120.7,"endTime":1125.04,"body":"language as best as you can."},{"startTime":1125.59,"endTime":1129.96,"body":"That way they know what"},{"startTime":1125.59,"endTime":1129.96,"body":"you're talking about,"},{"startTime":1129.99,"endTime":1132.96,"body":"they understand it,"},{"startTime":1129.99,"endTime":1132.96,"body":"you are on their level,"},{"startTime":1133.01,"endTime":1137.8,"body":"they're not in your business every single"},{"startTime":1133.01,"endTime":1137.8,"body":"day. So think about them in that way."},{"startTime":1138.38,"endTime":1142.92,"body":"You also have in this guide a handy dandy"},{"startTime":1143.43,"endTime":1144.96,"body":"jargon, the sous."},{"startTime":1145.07,"endTime":1149.32,"body":"This is just so you know when to change"},{"startTime":1145.07,"endTime":1149.32,"body":"up your technical jargon and what your"},{"startTime":1149.72,"endTime":1151.84,"body":"customer's language translates to."},{"startTime":1152.11,"endTime":1156.88,"body":"It's really easy for me when I get"},{"startTime":1152.11,"endTime":1156.88,"body":"stuck and I wanna talk about things like"},{"startTime":1157.03,"endTime":1160.76,"body":"KPIs. I'm like, okay, how would"},{"startTime":1157.03,"endTime":1160.76,"body":"my customers talk about them? Oh,"},{"startTime":1160.76,"endTime":1162.8,"body":"they would talk about those as goals,"},{"startTime":1163.87,"endTime":1168.08,"body":"very simple things and steps and"},{"startTime":1163.87,"endTime":1168.08,"body":"milestones, things they'll understand,"},{"startTime":1168.42,"endTime":1172.4,"body":"not necessarily KPIs, okay?"},{"startTime":1172.89,"endTime":1175.44,"body":"So you know your customer's problems,"},{"startTime":1175.58,"endTime":1178.04,"body":"you know what you're trying"},{"startTime":1175.58,"endTime":1178.04,"body":"to do to solve those."},{"startTime":1178.37,"endTime":1183.12,"body":"So I want you to think through a few"},{"startTime":1178.37,"endTime":1183.12,"body":"other questions and take note of those"},{"startTime":1183.12,"endTime":1187.68,"body":"answers. Those questions are where"},{"startTime":1183.12,"endTime":1187.68,"body":"do they spend their time online?"},{"startTime":1188.04,"endTime":1191.96,"body":"Where is Jessica spending most"},{"startTime":1188.04,"endTime":1191.96,"body":"of her time? Is it Instagram?"},{"startTime":1192.09,"endTime":1194.32,"body":"Is it Facebook? Is it TikTok?"},{"startTime":1194.81,"endTime":1198.24,"body":"Is it reading blog posts?"},{"startTime":1194.81,"endTime":1198.24,"body":"Is it listening to podcasts?"},{"startTime":1198.52,"endTime":1201.96,"body":"Where is she spending her time"},{"startTime":1198.52,"endTime":1201.96,"body":"online or he, if you have a,"},{"startTime":1202.03,"endTime":1205.64,"body":"a male buyer persona, now"},{"startTime":1202.03,"endTime":1205.64,"body":"how do they like to learn?"},{"startTime":1207.07,"endTime":1211.24,"body":"That usually informs your longer"},{"startTime":1207.07,"endTime":1211.24,"body":"content pieces. Are they a reader?"},{"startTime":1211.29,"endTime":1216.04,"body":"Do they like watching videos? Do they"},{"startTime":1211.29,"endTime":1216.04,"body":"like listening to audio clips only?"},{"startTime":1216.7,"endTime":1218.92,"body":"And what drives them to make a purchase?"},{"startTime":1219.19,"endTime":1224.08,"body":"What is the one thing that gets them to"},{"startTime":1219.19,"endTime":1224.08,"body":"finally sign up for that call where they"},{"startTime":1224.08,"endTime":1229.04,"body":"know as a sales call or sign up for"},{"startTime":1224.08,"endTime":1229.04,"body":"and just buy something from you right"},{"startTime":1229.04,"endTime":1234.04,"body":"off the bat? Okay, \u003claugh\u003e."},{"startTime":1229.04,"endTime":1234.04,"body":"Now if you wanna go,"},{"startTime":1234.04,"endTime":1237.92,"body":"we're going for 20 minutes. You"},{"startTime":1234.04,"endTime":1237.92,"body":"have our permission to hit pause,"},{"startTime":1238.33,"endTime":1242.84,"body":"go grab a monster, monster or a"},{"startTime":1238.33,"endTime":1242.84,"body":"second cup of coffee. I'll wait."},{"startTime":1246.06,"endTime":1249.37,"body":"Okay, I won't wait, wait very"},{"startTime":1246.06,"endTime":1249.37,"body":"long. Um, I'll let you pause it."},{"startTime":1249.37,"endTime":1254.01,"body":"It's not like the \u003claugh\u003e intermission"},{"startTime":1249.37,"endTime":1254.01,"body":"and sound of music on Disney plus"},{"startTime":1254.16,"endTime":1257.73,"body":"that they still play the full intermission"},{"startTime":1254.16,"endTime":1257.73,"body":"for it. It's like this is streaming."},{"startTime":1257.73,"endTime":1260.49,"body":"We could have just"},{"startTime":1257.73,"endTime":1260.49,"body":"removed this all together."},{"startTime":1260.49,"endTime":1262.93,"body":"We don't have to put in a"},{"startTime":1260.49,"endTime":1262.93,"body":"second VHS tape. Anyway,"},{"startTime":1263.86,"endTime":1268.73,"body":"we have done a lot of work to start"},{"startTime":1263.86,"endTime":1268.73,"body":"deciding on what we wanna accomplish,"},{"startTime":1268.91,"endTime":1271.85,"body":"how we're gonna hit those goals,"},{"startTime":1268.91,"endTime":1271.85,"body":"what's worked and what's not,"},{"startTime":1271.85,"endTime":1273.89,"body":"and who we're going to talk to."},{"startTime":1274.67,"endTime":1279.53,"body":"Now we need to decide"},{"startTime":1274.67,"endTime":1279.53,"body":"where and how we're going"},{"startTime":1279.53,"endTime":1283.85,"body":"to talk to the people we want to"},{"startTime":1279.53,"endTime":1283.85,"body":"talk to so we can hit those goals."},{"startTime":1283.85,"endTime":1287.45,"body":"Y'all okay? I can't pull that"},{"startTime":1283.85,"endTime":1287.45,"body":"off. Um, I should edit that out,"},{"startTime":1287.45,"endTime":1288.283,"body":"but I'm not gonna,"},{"startTime":1289.02,"endTime":1292.89,"body":"so I want you to go back to"},{"startTime":1289.02,"endTime":1292.89,"body":"your buyer persona notes."},{"startTime":1293.57,"endTime":1298.29,"body":"Where are they spending time online?"},{"startTime":1293.57,"endTime":1298.29,"body":"I want you to choose a couple of platforms"},{"startTime":1298.52,"endTime":1303.45,"body":"that you know that your ideal"},{"startTime":1298.52,"endTime":1303.45,"body":"customer is hanging out on and"},{"startTime":1303.73,"endTime":1307.65,"body":"which ones you can also spend time on."},{"startTime":1308.23,"endTime":1312.41,"body":"Now where you're posting online needs"},{"startTime":1308.23,"endTime":1312.41,"body":"to line up with where your audience is,"},{"startTime":1313.06,"endTime":1315.13,"body":"um, but also with what you can handle."},{"startTime":1315.69,"endTime":1320.29,"body":"Don't pick TikTok if you don't"},{"startTime":1315.69,"endTime":1320.29,"body":"wanna create a bunch of videos,"},{"startTime":1320.29,"endTime":1324.77,"body":"for instance. Now, some of the"},{"startTime":1320.29,"endTime":1324.77,"body":"platforms that you have to choose from,"},{"startTime":1325.08,"endTime":1328.65,"body":"just so we can think this"},{"startTime":1325.08,"endTime":1328.65,"body":"all through are email,"},{"startTime":1329.32,"endTime":1332.81,"body":"social media, so Facebook,"},{"startTime":1329.32,"endTime":1332.81,"body":"Instagram, Twitter, TikTok,"},{"startTime":1333.13,"endTime":1338.09,"body":"LinkedIn at the time of this recording,"},{"startTime":1333.13,"endTime":1338.09,"body":"all of those exist. TikTok and uh,"},{"startTime":1338.09,"endTime":1340.97,"body":"Twitter are on some kind of weird"},{"startTime":1338.09,"endTime":1340.97,"body":"precipice, which is interesting."},{"startTime":1341.75,"endTime":1345.89,"body":"You also have digital a search ads Google,"},{"startTime":1347.23,"endTime":1351.47,"body":"which is basically your"},{"startTime":1347.23,"endTime":1351.47,"body":"website and Google my business."},{"startTime":1351.54,"endTime":1355.11,"body":"Then you have blogs, YouTube podcasts."},{"startTime":1355.21,"endTime":1358.43,"body":"All of these things are"},{"startTime":1355.21,"endTime":1358.43,"body":"things that you can focus on."},{"startTime":1359.93,"endTime":1364.91,"body":"Now, you have to choose how much money"},{"startTime":1359.93,"endTime":1364.91,"body":"you want to spend. If at all you,"},{"startTime":1364.91,"endTime":1367.95,"body":"your marketing budget could be zero. Now,"},{"startTime":1368.15,"endTime":1371.63,"body":"if you've got where you want"},{"startTime":1368.15,"endTime":1371.63,"body":"to post and create content,"},{"startTime":1372.68,"endTime":1374.87,"body":"do you wanna put any money behind that?"},{"startTime":1374.87,"endTime":1377.15,"body":"That is a question that"},{"startTime":1374.87,"endTime":1377.15,"body":"you have to think about."},{"startTime":1377.37,"endTime":1380.59,"body":"And don't forget that"},{"startTime":1377.37,"endTime":1380.59,"body":"you're tying equals money."},{"startTime":1381.0,"endTime":1384.83,"body":"So you need to think that"},{"startTime":1381.0,"endTime":1384.83,"body":"part through as well. Now,"},{"startTime":1384.83,"endTime":1388.11,"body":"for a very basic marketing"},{"startTime":1384.83,"endTime":1388.11,"body":"budget, you just have to,"},{"startTime":1388.37,"endTime":1391.91,"body":"you have to decide what you're"},{"startTime":1388.37,"endTime":1391.91,"body":"willing to spend per click,"},{"startTime":1392.69,"endTime":1395.35,"body":"per lead, and per actual sale."},{"startTime":1395.92,"endTime":1400.15,"body":"So you also wanna decide how much"},{"startTime":1395.92,"endTime":1400.15,"body":"time and money you're willing to spend"},{"startTime":1400.54,"endTime":1405.43,"body":"each week on a platform and"},{"startTime":1400.54,"endTime":1405.43,"body":"then allocate that budget"},{"startTime":1405.44,"endTime":1407.59,"body":"to each channel and split it up."},{"startTime":1409.36,"endTime":1411.55,"body":"So time and money,"},{"startTime":1411.55,"endTime":1415.27,"body":"and of course you could"},{"startTime":1411.55,"endTime":1415.27,"body":"spend $0 of ad revenue,"},{"startTime":1415.53,"endTime":1419.43,"body":"but you still wanna calculate the time."},{"startTime":1415.53,"endTime":1419.43,"body":"So maybe you're willing to spend two"},{"startTime":1419.43,"endTime":1423.43,"body":"hours a week per platform or"},{"startTime":1419.43,"endTime":1423.43,"body":"one hour per week per platform."},{"startTime":1423.43,"endTime":1426.52,"body":"What is your hourly"},{"startTime":1423.43,"endTime":1426.52,"body":"rate? That is your time."},{"startTime":1426.63,"endTime":1431.44,"body":"That is your number that basically"},{"startTime":1426.63,"endTime":1431.44,"body":"you're investing each week to get that"},{"startTime":1431.44,"endTime":1434.0,"body":"done. Or if you hired somebody"},{"startTime":1431.44,"endTime":1434.0,"body":"to help you with that,"},{"startTime":1434.52,"endTime":1437.84,"body":"whatever you're paying them is the number"},{"startTime":1434.52,"endTime":1437.84,"body":"that you've invested in to get that"},{"startTime":1437.84,"endTime":1442.64,"body":"done. Now remember, these are just goals."},{"startTime":1442.71,"endTime":1447.08,"body":"They don't have to be 100%"},{"startTime":1442.71,"endTime":1447.08,"body":"accurate, especially with budgeting."},{"startTime":1447.08,"endTime":1451.8,"body":"If you have never done this before, it'll"},{"startTime":1447.08,"endTime":1451.8,"body":"take a lot of guesswork on your part."},{"startTime":1452.19,"endTime":1455.84,"body":"Just choose a number that"},{"startTime":1452.19,"endTime":1455.84,"body":"you're comfortable with"},{"startTime":1455.84,"endTime":1460.84,"body":"profitable once you've made a sale"},{"startTime":1455.84,"endTime":1460.84,"body":"and track it each week and month to"},{"startTime":1460.84,"endTime":1462.32,"body":"ensure that you're staying on track,"},{"startTime":1462.58,"endTime":1466.88,"body":"you can always adjust this plan throughout"},{"startTime":1462.58,"endTime":1466.88,"body":"the year and because the workbook"},{"startTime":1466.88,"endTime":1471.8,"body":"that you can get@keptcoder.com"},{"startTime":1466.88,"endTime":1471.8,"body":"slash 26 is a fillable pdf."},{"startTime":1471.99,"endTime":1476.76,"body":"It's really simple to go in and"},{"startTime":1471.99,"endTime":1476.76,"body":"change and re-save it. Okay?"},{"startTime":1477.36,"endTime":1480.52,"body":"We're gonna get to something that's"},{"startTime":1477.36,"endTime":1480.52,"body":"a little bit more fun, you know,"},{"startTime":1480.6,"endTime":1485.12,"body":"where and how much now we"},{"startTime":1480.6,"endTime":1485.12,"body":"get to decide the content"},{"startTime":1485.2,"endTime":1486.72,"body":"we're going to create."},{"startTime":1487.89,"endTime":1492.44,"body":"So I want you to think about the"},{"startTime":1487.89,"endTime":1492.44,"body":"different channels that you wanna put"},{"startTime":1492.66,"endTime":1495.64,"body":"information on that you"},{"startTime":1492.66,"endTime":1495.64,"body":"wanna use in your marketing."},{"startTime":1496.54,"endTime":1501.44,"body":"Are those channels social media? Does"},{"startTime":1496.54,"endTime":1501.44,"body":"your customer learn best by reading?"},{"startTime":1502.05,"endTime":1504.28,"body":"So what's your main outlet going to be?"},{"startTime":1504.28,"endTime":1508.6,"body":"And I mean a big cornerstone"},{"startTime":1504.28,"endTime":1508.6,"body":"piece of content."},{"startTime":1509.07,"endTime":1512.04,"body":"I don't necessarily mean"},{"startTime":1509.07,"endTime":1512.04,"body":"creating six reels a week."},{"startTime":1512.43,"endTime":1516.92,"body":"I mean something that's a bigger"},{"startTime":1512.43,"endTime":1516.92,"body":"chunk that you can break up and build"},{"startTime":1517.96,"endTime":1521.4,"body":"multiple posts from. For me, that's blogs."},{"startTime":1521.79,"endTime":1524.72,"body":"I create a main blog article each week,"},{"startTime":1525.02,"endTime":1529.04,"body":"and then I actually record"},{"startTime":1525.02,"endTime":1529.04,"body":"that blog as a podcast episode,"},{"startTime":1529.34,"endTime":1534.28,"body":"and then I break it up into multiple"},{"startTime":1529.34,"endTime":1534.28,"body":"social media and other marketing"},{"startTime":1534.28,"endTime":1539.0,"body":"content around those blog topics."},{"startTime":1534.28,"endTime":1539.0,"body":"One blog article"},{"startTime":1539.35,"endTime":1544.32,"body":"I can repurpose and reuse"},{"startTime":1539.35,"endTime":1544.32,"body":"in like 15 different ways"},{"startTime":1544.32,"endTime":1549.2,"body":"over the course of several weeks. It"},{"startTime":1544.32,"endTime":1549.2,"body":"also helps me to focus in my weekly,"},{"startTime":1549.33,"endTime":1554.0,"body":"monthly, and quarterly plans"},{"startTime":1549.33,"endTime":1554.0,"body":"without taking a ton of time."},{"startTime":1554.74,"endTime":1558.72,"body":"Now, the other great point"},{"startTime":1554.74,"endTime":1558.72,"body":"about choosing one main con,"},{"startTime":1558.72,"endTime":1563.56,"body":"one main outlet is being able to"},{"startTime":1558.72,"endTime":1563.56,"body":"break it up so you can save time"},{"startTime":1563.87,"endTime":1565.24,"body":"when you're creating it,"},{"startTime":1565.5,"endTime":1570.48,"body":"but you can also save time in creating"},{"startTime":1565.5,"endTime":1570.48,"body":"your social media and other content for"},{"startTime":1570.48,"endTime":1571.92,"body":"weeks on end."},{"startTime":1572.3,"endTime":1576.96,"body":"Now you're starting to see how you can"},{"startTime":1572.3,"endTime":1576.96,"body":"save days of time when you're planning"},{"startTime":1576.96,"endTime":1581.76,"body":"ahead. I'm here for you, boo. I can't,"},{"startTime":1576.96,"endTime":1581.76,"body":"I can't pull that one off either."},{"startTime":1581.79,"endTime":1586.4,"body":"Listen, I'm still finding myself at 35"},{"startTime":1581.79,"endTime":1586.4,"body":"years old, so if we could all just, uh,"},{"startTime":1587.25,"endTime":1591.16,"body":"be patient with me, that'd"},{"startTime":1587.25,"endTime":1591.16,"body":"be great, \u003claugh\u003e. Now,"},{"startTime":1591.16,"endTime":1593.16,"body":"make sure when you're creating content,"},{"startTime":1593.43,"endTime":1598.12,"body":"you're also focusing on helping your"},{"startTime":1593.43,"endTime":1598.12,"body":"ideal audience with their struggles and"},{"startTime":1598.12,"endTime":1602.16,"body":"problems. I know that my ideal"},{"startTime":1598.12,"endTime":1602.16,"body":"customer struggles with time."},{"startTime":1602.47,"endTime":1605.2,"body":"They want to have more"},{"startTime":1602.47,"endTime":1605.2,"body":"control over their time."},{"startTime":1605.2,"endTime":1609.72,"body":"They want to save time doing"},{"startTime":1605.2,"endTime":1609.72,"body":"the tasks they don't like doing,"},{"startTime":1609.72,"endTime":1614.4,"body":"which is often revolves"},{"startTime":1609.72,"endTime":1614.4,"body":"around their marketing, but"},{"startTime":1614.79,"endTime":1615.3,"body":"Thus,"},{"startTime":1615.3,"endTime":1620.28,"body":"I'm creating a long podcast episode"},{"startTime":1615.3,"endTime":1620.28,"body":"today about how to best save"},{"startTime":1620.28,"endTime":1624.4,"body":"time. The best way to save time with"},{"startTime":1620.28,"endTime":1624.4,"body":"your marketing is to have an annual plan."},{"startTime":1624.82,"endTime":1627.84,"body":"See what I did there? You want to provide,"},{"startTime":1627.99,"endTime":1630.88,"body":"when you're providing"},{"startTime":1627.99,"endTime":1630.88,"body":"solutions to these problems,"},{"startTime":1631.19,"endTime":1634.72,"body":"just enough of the win of a"},{"startTime":1631.19,"endTime":1634.72,"body":"win that they wanna trust,"},{"startTime":1634.72,"endTime":1638.96,"body":"that they begin to trust you"},{"startTime":1634.72,"endTime":1638.96,"body":"and want to work with you later."},{"startTime":1639.35,"endTime":1641.0,"body":"I am hoping of course,"},{"startTime":1641.23,"endTime":1645.96,"body":"that if you go and you download"},{"startTime":1641.23,"endTime":1645.96,"body":"today's digital marketing workbook"},{"startTime":1646.14,"endTime":1650.4,"body":"and you even get halfway through,"},{"startTime":1646.14,"endTime":1650.4,"body":"not even just the whole thing,"},{"startTime":1650.4,"endTime":1654.04,"body":"but halfway through and you start to"},{"startTime":1650.4,"endTime":1654.04,"body":"get good ideas and it helps you create"},{"startTime":1654.04,"endTime":1657.88,"body":"content for the next few weeks that"},{"startTime":1654.04,"endTime":1657.88,"body":"you're gonna wanna come back to me to have"},{"startTime":1657.88,"endTime":1662.88,"body":"me help you with your website or helping"},{"startTime":1657.88,"endTime":1662.88,"body":"you write those blog posts or writing"},{"startTime":1662.88,"endTime":1667.48,"body":"those emails and actually executing the"},{"startTime":1662.88,"endTime":1667.48,"body":"plan because you trust me that I know"},{"startTime":1667.48,"endTime":1670.6,"body":"what I'm doing, right?"},{"startTime":1667.48,"endTime":1670.6,"body":"Let's just all be transparent here."},{"startTime":1670.7,"endTime":1674.28,"body":"I'm trying to help you solve a"},{"startTime":1670.7,"endTime":1674.28,"body":"problem and build trust with you."},{"startTime":1675.09,"endTime":1678.64,"body":"There's probably a lot of marketing"},{"startTime":1675.09,"endTime":1678.64,"body":"professionals that would not tell me,"},{"startTime":1678.64,"endTime":1682.88,"body":"it would tell me not to be so"},{"startTime":1678.64,"endTime":1682.88,"body":"transparent, but let's be real. Of course,"},{"startTime":1683.12,"endTime":1686.84,"body":"that's what I'm doing. And of course,"},{"startTime":1683.12,"endTime":1686.84,"body":"any piece of content you create,"},{"startTime":1687.06,"endTime":1691.44,"body":"the ultimate goal is to build trust"},{"startTime":1687.06,"endTime":1691.44,"body":"with your ideal customer and get them to"},{"startTime":1691.44,"endTime":1695.28,"body":"want to work with you."},{"startTime":1691.44,"endTime":1695.28,"body":"Most importantly, though,"},{"startTime":1695.28,"endTime":1700.04,"body":"your content should attract your"},{"startTime":1695.28,"endTime":1700.04,"body":"ideal customers attention and either"},{"startTime":1700.04,"endTime":1702.68,"body":"fascinate them or educate"},{"startTime":1700.04,"endTime":1702.68,"body":"them or entertain them."},{"startTime":1703.1,"endTime":1707.44,"body":"You have to hook them in to give"},{"startTime":1703.1,"endTime":1707.44,"body":"your content the time of day,"},{"startTime":1707.97,"endTime":1710.4,"body":"be yourself, be authentic to who you are,"},{"startTime":1710.61,"endTime":1714.64,"body":"present yourself as you know the"},{"startTime":1710.61,"endTime":1714.64,"body":"person that you actually are,"},{"startTime":1714.64,"endTime":1719.32,"body":"the human being that you actually"},{"startTime":1714.64,"endTime":1719.32,"body":"are, and they'll follow along."},{"startTime":1719.4,"endTime":1721.28,"body":"It'll just maybe take some time,"},{"startTime":1721.28,"endTime":1726.28,"body":"but focus on hooking them in"},{"startTime":1721.28,"endTime":1726.28,"body":"and giving them a solution and a"},{"startTime":1726.28,"endTime":1730.48,"body":"win that they can work towards in"},{"startTime":1726.28,"endTime":1730.48,"body":"their own business. \u003claugh\u003e. Now,"},{"startTime":1730.66,"endTime":1734.52,"body":"for our grand finale of"},{"startTime":1730.66,"endTime":1734.52,"body":"today's podcast episode,"},{"startTime":1734.67,"endTime":1738.16,"body":"I promise that if you get out the"},{"startTime":1734.67,"endTime":1738.16,"body":"workbook and you listen to this again,"},{"startTime":1738.38,"endTime":1741.84,"body":"you will, honestly, it'll be like"},{"startTime":1738.38,"endTime":1741.84,"body":"having a consulting session with me."},{"startTime":1741.99,"endTime":1746.56,"body":"This workbook is literally the workbook"},{"startTime":1741.99,"endTime":1746.56,"body":"that I use with my own clients when"},{"startTime":1746.56,"endTime":1749.52,"body":"we're setting their"},{"startTime":1746.56,"endTime":1749.52,"body":"annual plan. No joke. Uh,"},{"startTime":1749.52,"endTime":1753.04,"body":"it is tweaked a little bit because I have"},{"startTime":1749.52,"endTime":1753.04,"body":"more notes in there for you so you can"},{"startTime":1753.04,"endTime":1756.48,"body":"do it yourself, but this is"},{"startTime":1753.04,"endTime":1756.48,"body":"literally the workbook that I use."},{"startTime":1757.37,"endTime":1760.33,"body":"So as you probably understand,"},{"startTime":1760.63,"endTime":1765.41,"body":"the last step when creating a digital"},{"startTime":1760.63,"endTime":1765.41,"body":"marketing plan is to actually write it all"},{"startTime":1765.41,"endTime":1765.69,"body":"down."},{"startTime":1765.69,"endTime":1769.93,"body":"Hopefully you've been doing that as"},{"startTime":1765.69,"endTime":1769.93,"body":"you've been listening and as you've been"},{"startTime":1769.93,"endTime":1770.37,"body":"working through,"},{"startTime":1770.37,"endTime":1773.49,"body":"you're actually like writing down your"},{"startTime":1770.37,"endTime":1773.49,"body":"ideas in that handy identity fillable"},{"startTime":1773.49,"endTime":1775.17,"body":"pdf, but,"},{"startTime":1775.17,"endTime":1778.89,"body":"and there's not really a wrong way to"},{"startTime":1775.17,"endTime":1778.89,"body":"lay out a digital marketing plan as long"},{"startTime":1778.89,"endTime":1781.96,"body":"as you can understand it"},{"startTime":1778.89,"endTime":1781.96,"body":"and you will follow it. Now,"},{"startTime":1781.96,"endTime":1785.8,"body":"the workbook will make it a whole"},{"startTime":1781.96,"endTime":1785.8,"body":"lot easier for you, of course,"},{"startTime":1786.18,"endTime":1790.28,"body":"and you'll have that all down. But I"},{"startTime":1786.18,"endTime":1790.28,"body":"want you to think some things through,"},{"startTime":1790.93,"endTime":1792.72,"body":"as you're writing out your marketing plan,"},{"startTime":1793.38,"endTime":1797.4,"body":"you do wanna set milestones"},{"startTime":1793.38,"endTime":1797.4,"body":"with timeframes attached."},{"startTime":1797.52,"endTime":1800.16,"body":"Those are basically those"},{"startTime":1797.52,"endTime":1800.16,"body":"KPIs we talked about."},{"startTime":1800.7,"endTime":1804.24,"body":"You do wanna highlight"},{"startTime":1800.7,"endTime":1804.24,"body":"your key campaign or goals,"},{"startTime":1804.38,"endTime":1807.44,"body":"the things that you're gonna"},{"startTime":1804.38,"endTime":1807.44,"body":"do to get to that main goal."},{"startTime":1807.98,"endTime":1811.16,"body":"You do wanna document what"},{"startTime":1807.98,"endTime":1811.16,"body":"is going on which channel."},{"startTime":1811.16,"endTime":1816.16,"body":"And when I use a simple"},{"startTime":1811.16,"endTime":1816.16,"body":"calendar spreadsheet, actually"},{"startTime":1816.16,"endTime":1818.52,"body":"I'm creating a new one that I quite enjoy."},{"startTime":1818.87,"endTime":1820.88,"body":"I never thought I would like spreadsheets,"},{"startTime":1820.88,"endTime":1823.56,"body":"but apparently if it's marketing"},{"startTime":1820.88,"endTime":1823.56,"body":"content, I'm very excited about it."},{"startTime":1824.22,"endTime":1827.56,"body":"And you wanna decide how you're"},{"startTime":1824.22,"endTime":1827.56,"body":"gonna measure success and failure."},{"startTime":1827.58,"endTime":1831.52,"body":"You need to be able to check in"},{"startTime":1827.58,"endTime":1831.52,"body":"and see how things are going. Now,"},{"startTime":1831.53,"endTime":1833.96,"body":"however you record your marketing plan,"},{"startTime":1834.43,"endTime":1837.16,"body":"I want you to keep it handy because again,"},{"startTime":1837.16,"endTime":1839.2,"body":"you're gonna be checking"},{"startTime":1837.16,"endTime":1839.2,"body":"this throughout the year,"},{"startTime":1839.62,"endTime":1844.28,"body":"and you don't wanna be afraid to tweak"},{"startTime":1839.62,"endTime":1844.28,"body":"and adjust your plan. It is a living"},{"startTime":1844.96,"endTime":1848.04,"body":"document, and the world"},{"startTime":1844.96,"endTime":1848.04,"body":"honestly can change on a dime,"},{"startTime":1848.14,"endTime":1852.48,"body":"and your ideal customer's needs might"},{"startTime":1848.14,"endTime":1852.48,"body":"not be what you expect when you set out"},{"startTime":1852.48,"endTime":1856.92,"body":"the plan at the beginning of the"},{"startTime":1852.48,"endTime":1856.92,"body":"year. Now, I'm a little old school."},{"startTime":1857.51,"endTime":1860.92,"body":"I did my marketing planning"},{"startTime":1857.51,"endTime":1860.92,"body":"a couple weeks ago, and uh,"},{"startTime":1860.92,"endTime":1863.08,"body":"then I printed it out"},{"startTime":1860.92,"endTime":1863.08,"body":"and I put it in a binder."},{"startTime":1863.33,"endTime":1867.12,"body":"So it's really easy for me to pull off"},{"startTime":1863.33,"endTime":1867.12,"body":"the shelf and reference when I'm working"},{"startTime":1867.12,"endTime":1869.76,"body":"on my content and I don't have"},{"startTime":1867.12,"endTime":1869.76,"body":"to go find the Google Doc."},{"startTime":1869.79,"endTime":1874.6,"body":"It's also a fillable PDF in my Google"},{"startTime":1869.79,"endTime":1874.6,"body":"Drive, like why I have it in three."},{"startTime":1874.6,"endTime":1876.56,"body":"Don't ask. This is just"},{"startTime":1874.6,"endTime":1876.56,"body":"how my brain works,"},{"startTime":1876.62,"endTime":1880.96,"body":"but you can hold onto this however you"},{"startTime":1876.62,"endTime":1880.96,"body":"like to hold onto this and keep it handy"},{"startTime":1881.16,"endTime":1885.56,"body":"for you. Now, whatever your"},{"startTime":1881.16,"endTime":1885.56,"body":"plans are throughout this year,"},{"startTime":1885.56,"endTime":1890.48,"body":"there's nothing wrong with adjusting"},{"startTime":1885.56,"endTime":1890.48,"body":"those when you get more information and"},{"startTime":1891.04,"endTime":1892.52,"body":"honestly, real truth."},{"startTime":1891.04,"endTime":1892.52,"body":"Can we,"},{"startTime":1892.52,"endTime":1894.76,"body":"can we take a second here"},{"startTime":1892.52,"endTime":1894.76,"body":"to just talk this through?"},{"startTime":1895.33,"endTime":1899.04,"body":"If you've never really approached"},{"startTime":1895.33,"endTime":1899.04,"body":"your marketing with a plan before,"},{"startTime":1899.69,"endTime":1904.44,"body":"it can take a year for your organic"},{"startTime":1899.69,"endTime":1904.44,"body":"strategies to really start having an"},{"startTime":1904.44,"endTime":1909.16,"body":"effect. It's all about consistency,"},{"startTime":1904.44,"endTime":1909.16,"body":"guys. Um, also do what I say,"},{"startTime":1909.16,"endTime":1912.08,"body":"not what I do. \u003claugh\u003e,"},{"startTime":1909.16,"endTime":1912.08,"body":"you know, miss, I took a,"},{"startTime":1912.08,"endTime":1914.36,"body":"took a break from my own"},{"startTime":1912.08,"endTime":1914.36,"body":"podcast for the last month."},{"startTime":1914.88,"endTime":1918.96,"body":"Don't take it too hard on yourself"},{"startTime":1914.88,"endTime":1918.96,"body":"when your plans don't work immediately,"},{"startTime":1919.58,"endTime":1923.84,"body":"and you can always use ads to speed up"},{"startTime":1919.58,"endTime":1923.84,"body":"the process and test out some messaging a"},{"startTime":1923.84,"endTime":1928.16,"body":"little faster. Just make sure you've"},{"startTime":1923.84,"endTime":1928.16,"body":"taken the time to write it all down."},{"startTime":1928.62,"endTime":1933.28,"body":"Now again, make this easy."},{"startTime":1928.62,"endTime":1933.28,"body":"Go grab my very free,"},{"startTime":1933.94,"endTime":1936.32,"body":"but probably will charge"},{"startTime":1933.94,"endTime":1936.32,"body":"for this at another time."},{"startTime":1937.19,"endTime":1939.6,"body":"2023 Digital Marketing Plan"},{"startTime":1939.95,"endTime":1944.56,"body":"workbook@capcoder.com slash 26."},{"startTime":1944.7,"endTime":1948.68,"body":"And if you have any questions, hit"},{"startTime":1944.7,"endTime":1948.68,"body":"me up on Instagram at Captain Coder,"},{"startTime":1948.68,"endTime":1949.513,"body":"send me a dm,"},{"startTime":1949.75,"endTime":1952.72,"body":"just tell me I'm have a question"},{"startTime":1949.75,"endTime":1952.72,"body":"about the workbook and let's talk."},{"startTime":1955.12,"endTime":1959.8,"body":"Thank you all for tuning into our show"},{"startTime":1955.12,"endTime":1959.8,"body":"this week to catch more Captain Coder,"},{"startTime":1959.8,"endTime":1963.92,"body":"you can subscribe to this podcast"},{"startTime":1959.8,"endTime":1963.92,"body":"on your favorite podcast app. Now,"},{"startTime":1963.92,"endTime":1967.04,"body":"if you have any questions or you wanna"},{"startTime":1963.92,"endTime":1967.04,"body":"learn more about digital marketing and"},{"startTime":1967.04,"endTime":1968.76,"body":"how it can help grow your online business,"},{"startTime":1968.83,"endTime":1972.56,"body":"follow us on Instagram at"},{"startTime":1968.83,"endTime":1972.56,"body":"Captain Coder or visit us"},{"startTime":1972.56,"endTime":1975.44,"body":"online@captcoder.com."},{"startTime":1975.6,"endTime":1977.92,"body":"Can't wait to talk to"},{"startTime":1975.6,"endTime":1977.92,"body":"you all again next week."}]}