{"version":"1.0.0","segments":[{"startTime":0.21,"endTime":4.17,"body":"Have you ever looked at a competitor or"},{"startTime":0.21,"endTime":4.17,"body":"somebody else in your space and their"},{"startTime":4.17,"endTime":9.03,"body":"website, they list media mentions"},{"startTime":4.17,"endTime":9.03,"body":"from big organizations like"},{"startTime":9.03,"endTime":12.78,"body":"Forbes, entrepreneur, Mashable, and More."},{"startTime":13.08,"endTime":17.01,"body":"And you've probably sat there and"},{"startTime":13.08,"endTime":17.01,"body":"wondered, how is that possible?"},{"startTime":17.28,"endTime":19.17,"body":"How can I do that?"},{"startTime":19.62,"endTime":24.18,"body":"You know that getting those press"},{"startTime":19.62,"endTime":24.18,"body":"mentions can be huge to the long"},{"startTime":24.27,"endTime":28.95,"body":"term success of your business, but"},{"startTime":24.27,"endTime":28.95,"body":"how do you go about doing that?"},{"startTime":29.4,"endTime":33.27,"body":"Well, in today's episode, I"},{"startTime":29.4,"endTime":33.27,"body":"sit down with Cahill, Camden,"},{"startTime":33.27,"endTime":35.58,"body":"CEO of press jockey."},{"startTime":35.94,"endTime":39.72,"body":"He's not only gonna talk to us about"},{"startTime":35.94,"endTime":39.72,"body":"the things that you need to know if you"},{"startTime":39.72,"endTime":42.03,"body":"want to go out and get media and press,"},{"startTime":42.27,"endTime":46.95,"body":"but you also have a really"},{"startTime":42.27,"endTime":46.95,"body":"cool new tool available to you."},{"startTime":47.19,"endTime":49.86,"body":"To make this all a whole lot easier,"},{"startTime":50.01,"endTime":53.46,"body":"open your notes app or grab a notebook"},{"startTime":50.01,"endTime":53.46,"body":"because you're gonna want to pay"},{"startTime":53.47,"endTime":56.64,"body":"attention to this interview"},{"startTime":53.47,"endTime":56.64,"body":"all the way through."},{"startTime":58.23,"endTime":60.81,"body":"You're listening to the"},{"startTime":58.23,"endTime":60.81,"body":"Captain Coder podcast."},{"startTime":61.11,"endTime":64.95,"body":"Each week I take you through actionable"},{"startTime":61.11,"endTime":64.95,"body":"strategies that can help you grow your"},{"startTime":64.95,"endTime":69.9,"body":"online business. I'm your host,"},{"startTime":64.95,"endTime":69.9,"body":"Marisa VanSkiver, AKA Captain Coder."},{"startTime":71.61,"endTime":75.45,"body":"Thank you all for coming back to another"},{"startTime":71.61,"endTime":75.45,"body":"episode of the Captain Coder podcast."},{"startTime":75.45,"endTime":79.44,"body":"I have a special guest"},{"startTime":75.45,"endTime":79.44,"body":"with me today, Mr. Cahill,"},{"startTime":79.44,"endTime":80.46,"body":"Camden Cahill."},{"startTime":80.46,"endTime":84.33,"body":"Can you just tell us a little bit about"},{"startTime":80.46,"endTime":84.33,"body":"yourself and introduce yourself to us?"},{"startTime":84.57,"endTime":88.41,"body":"Yeah, absolutely. Thanks for"},{"startTime":84.57,"endTime":88.41,"body":"having me on. Um, so I, uh,"},{"startTime":88.41,"endTime":92.04,"body":"do fractional CMO work"},{"startTime":88.41,"endTime":92.04,"body":"for web three companies,"},{"startTime":92.22,"endTime":96.51,"body":"so web three being blockchain,"},{"startTime":92.22,"endTime":96.51,"body":"NFTs, cryptocurrencies, et cetera."},{"startTime":96.96,"endTime":99.39,"body":"And I've got an agency"},{"startTime":96.96,"endTime":99.39,"body":"in the, in that space,"},{"startTime":99.69,"endTime":103.08,"body":"and I've been doing that for about seven"},{"startTime":99.69,"endTime":103.08,"body":"years, six and a half, seven years."},{"startTime":103.5,"endTime":106.26,"body":"And from my work there,"},{"startTime":106.35,"endTime":111.15,"body":"I actually just launched an AI-based"},{"startTime":106.35,"endTime":111.15,"body":"startup called Press Jockey."},{"startTime":111.54,"endTime":115.44,"body":"And so press jockey aggregates thousands"},{"startTime":111.54,"endTime":115.44,"body":"of press requests from around the web,"},{"startTime":115.86,"endTime":120.84,"body":"filters them for you and then gives you"},{"startTime":115.86,"endTime":120.84,"body":"the ability to quickly respond using ai."},{"startTime":121.29,"endTime":124.74,"body":"And so this is what I've been"},{"startTime":121.29,"endTime":124.74,"body":"focused on. You know, I've,"},{"startTime":124.83,"endTime":128.49,"body":"I I'm still in the Web three world, so"},{"startTime":124.83,"endTime":128.49,"body":"we can talk about that if you want. Um,"},{"startTime":128.76,"endTime":129.03,"body":"but yeah,"},{"startTime":129.03,"endTime":133.98,"body":"I'm focused on getting press jockey"},{"startTime":129.03,"endTime":133.98,"body":"to the next level and really helping"},{"startTime":135.01,"endTime":138.99,"body":"interesting companies use AI technology"},{"startTime":135.01,"endTime":138.99,"body":"to help them with their press outreach."},{"startTime":139.71,"endTime":142.95,"body":"Yeah, cuz I mean, I think right now, and"},{"startTime":139.71,"endTime":142.95,"body":"we talked about this a little bit, uh,"},{"startTime":142.96,"endTime":145.62,"body":"before in our conversation"},{"startTime":142.96,"endTime":145.62,"body":"about how, you know,"},{"startTime":145.62,"endTime":149.01,"body":"I think a lot of people are very"},{"startTime":145.62,"endTime":149.01,"body":"focused on AI being chat, G B T,"},{"startTime":149.31,"endTime":152.58,"body":"like that's what they think AI"},{"startTime":149.31,"endTime":152.58,"body":"is. And yet we've been using ai,"},{"startTime":152.58,"endTime":154.17,"body":"I was thinking about this"},{"startTime":152.58,"endTime":154.17,"body":"the other day, I'm like,"},{"startTime":154.47,"endTime":158.01,"body":"even a calendar booking system"},{"startTime":154.47,"endTime":158.01,"body":"is, is a form of ai. You know,"},{"startTime":158.07,"endTime":162.72,"body":"when somebody goes to book a call with"},{"startTime":158.07,"endTime":162.72,"body":"me is using artificial intelligence"},{"startTime":163.05,"endTime":166.41,"body":"to help sort out, okay, is this"},{"startTime":163.05,"endTime":166.41,"body":"available or not available?"},{"startTime":166.41,"endTime":170.91,"body":"Can we schedule them now"},{"startTime":166.41,"endTime":170.91,"body":"or not? Um, so with that,"},{"startTime":170.97,"endTime":175.83,"body":"taking it into something as"},{"startTime":170.97,"endTime":175.83,"body":"interesting as press, I mean,"},{"startTime":175.83,"endTime":177.57,"body":"what got you down that road?"},{"startTime":177.57,"endTime":180.46,"body":"What was it that really clicked to you"},{"startTime":177.57,"endTime":180.46,"body":"that this could be something that people"},{"startTime":180.46,"endTime":181.48,"body":"could find valuable?"},{"startTime":182.11,"endTime":186.55,"body":"Yeah, great question. So like, I,"},{"startTime":182.11,"endTime":186.55,"body":"like I shared, we have an agency,"},{"startTime":186.55,"endTime":191.41,"body":"so I have a small boutique agency, um,"},{"startTime":186.55,"endTime":191.41,"body":"that focuses just on the web three space."},{"startTime":191.44,"endTime":196.03,"body":"And we've done, like, one of the things"},{"startTime":191.44,"endTime":196.03,"body":"that we focus on is press for clients."},{"startTime":196.24,"endTime":199.09,"body":"And so we've worked with you"},{"startTime":196.24,"endTime":199.09,"body":"very large clients and you know,"},{"startTime":199.09,"endTime":203.08,"body":"startups who have raised venture capital"},{"startTime":199.09,"endTime":203.08,"body":"funding and who've raised ICO funding,"},{"startTime":203.08,"endTime":205.48,"body":"et cetera. Um, and so from,"},{"startTime":205.51,"endTime":208.66,"body":"from those experiences"},{"startTime":205.51,"endTime":208.66,"body":"where like we've, we had,"},{"startTime":208.66,"endTime":212.95,"body":"we had a time where we were scaling up"},{"startTime":208.66,"endTime":212.95,"body":"doing press for a number of clients,"},{"startTime":213.28,"endTime":216.97,"body":"and I was just hiring more and"},{"startTime":213.28,"endTime":216.97,"body":"more and more people to like,"},{"startTime":217.06,"endTime":221.89,"body":"just let's keep it up. Let's, let's keep"},{"startTime":217.06,"endTime":221.89,"body":"things going. And from that I thought,"},{"startTime":221.89,"endTime":224.65,"body":"you know, there's gotta be a better"},{"startTime":221.89,"endTime":224.65,"body":"way to do this. And so we started,"},{"startTime":224.89,"endTime":228.37,"body":"we started developing, um, the software"},{"startTime":224.89,"endTime":228.37,"body":"that we now have today press jock,"},{"startTime":228.73,"endTime":232.12,"body":"right? So that's kind of where it came"},{"startTime":228.73,"endTime":232.12,"body":"from. It came from my own pain as,"},{"startTime":232.21,"endTime":236.08,"body":"as an agency owner and, you know,"},{"startTime":232.21,"endTime":236.08,"body":"to, it's evolved from there."},{"startTime":236.89,"endTime":239.92,"body":"Yeah, I think a lot of us"},{"startTime":236.89,"endTime":239.92,"body":"that our service providers,"},{"startTime":239.92,"endTime":241.96,"body":"we see those things where we're,"},{"startTime":242.14,"endTime":246.73,"body":"we're spending a lot of human time \u003claugh\u003e"},{"startTime":242.14,"endTime":246.73,"body":"and we're spending a lot of our time."},{"startTime":246.73,"endTime":248.32,"body":"And then it gets"},{"startTime":246.73,"endTime":248.32,"body":"frustrating and then it's,"},{"startTime":248.59,"endTime":253.33,"body":"it's awesome to see you create"},{"startTime":248.59,"endTime":253.33,"body":"something out of that that you know,"},{"startTime":253.33,"endTime":257.59,"body":"is a problem. Like solves a"},{"startTime":253.33,"endTime":257.59,"body":"problem for so many people. Um,"},{"startTime":258.1,"endTime":259.87,"body":"and it's just, it's just really like,"},{"startTime":259.93,"endTime":263.68,"body":"it's fun for me to see people take"},{"startTime":259.93,"endTime":263.68,"body":"those challenges and instead of just"},{"startTime":264.08,"endTime":268.12,"body":"complaining about it or trying to find"},{"startTime":264.08,"endTime":268.12,"body":"another human or something else to solve"},{"startTime":268.13,"endTime":271.96,"body":"it, like they find something that can"},{"startTime":268.13,"endTime":271.96,"body":"actually solve that problem, right?"},{"startTime":271.96,"endTime":275.26,"body":"And help not only themselves,"},{"startTime":271.96,"endTime":275.26,"body":"but other people move forward."},{"startTime":275.59,"endTime":280.0,"body":"So why should business"},{"startTime":275.59,"endTime":280.0,"body":"owners be worried themselves?"},{"startTime":280.15,"endTime":281.8,"body":"Is it just for big companies?"},{"startTime":283.21,"endTime":287.5,"body":"No, it's not just for big"},{"startTime":283.21,"endTime":287.5,"body":"companies. You know, let's,"},{"startTime":287.5,"endTime":292.48,"body":"let's take a step back, right? So press"},{"startTime":287.5,"endTime":292.48,"body":"is important for a number of reasons."},{"startTime":293.38,"endTime":294.213,"body":"One,"},{"startTime":294.31,"endTime":298.36,"body":"it gets you in front of your"},{"startTime":294.31,"endTime":298.36,"body":"target audience so people"},{"startTime":298.4,"endTime":299.74,"body":"\u003caffirmative\u003e, right? Okay, great. Two,"},{"startTime":300.25,"endTime":305.05,"body":"it can get you in front of your"},{"startTime":300.25,"endTime":305.05,"body":"potential target audience if you're not"},{"startTime":305.08,"endTime":306.19,"body":"already there. Right."},{"startTime":306.19,"endTime":310.72,"body":"So you can start to get exposed to"},{"startTime":306.19,"endTime":310.72,"body":"people who should be your customers."},{"startTime":310.83,"endTime":314.08,"body":"Yeah. It gets, gets you outside"},{"startTime":310.83,"endTime":314.08,"body":"of the outside your normal box."},{"startTime":314.08,"endTime":317.41,"body":"Exactly. It can also get you"},{"startTime":314.08,"endTime":317.41,"body":"connected with new audiences. Okay."},{"startTime":317.41,"endTime":319.36,"body":"So those are three things"},{"startTime":317.41,"endTime":319.36,"body":"all about audiences. Great."},{"startTime":319.66,"endTime":324.55,"body":"But it also helps you build credibility"},{"startTime":319.66,"endTime":324.55,"body":"in your industry or in your niche or"},{"startTime":324.55,"endTime":326.08,"body":"niche, depending on how you say it."},{"startTime":326.77,"endTime":329.0,"body":"Depends on the day,"},{"startTime":326.77,"endTime":329.0,"body":"how I say it, honestly."},{"startTime":329.28,"endTime":332.29,"body":"\u003cLaugh\u003e. Um, so it, it can, it can"},{"startTime":329.28,"endTime":332.29,"body":"help you build that credibility,"},{"startTime":332.29,"endTime":335.35,"body":"which is very important"},{"startTime":332.29,"endTime":335.35,"body":"for things like sales,"},{"startTime":335.5,"endTime":340.15,"body":"for things like raising money for things"},{"startTime":335.5,"endTime":340.15,"body":"like conversion rates on your website"},{"startTime":340.15,"endTime":345.07,"body":"or your newsletter. Like for, for"},{"startTime":340.15,"endTime":345.07,"body":"all of those things, it really helps."},{"startTime":345.16,"endTime":349.84,"body":"Plus it gives you content that you can"},{"startTime":345.16,"endTime":349.84,"body":"use on social media that you can use in"},{"startTime":349.84,"endTime":354.58,"body":"your newsletters that you can use to"},{"startTime":349.84,"endTime":354.58,"body":"then get you other press opportunities."},{"startTime":354.97,"endTime":359.18,"body":"And on top of that, it also"},{"startTime":354.97,"endTime":359.18,"body":"helps give you SEO boosts,"},{"startTime":359.45,"endTime":362.87,"body":"SEO links, you know, you start"},{"startTime":359.45,"endTime":362.87,"body":"to climb the ranks on Google."},{"startTime":362.87,"endTime":364.55,"body":"Like it does a lot of things."},{"startTime":364.97,"endTime":368.27,"body":"And so if you think about like really"},{"startTime":364.97,"endTime":368.27,"body":"prominent figures, like, you know,"},{"startTime":368.99,"endTime":372.95,"body":"name some celebrities like, I don't"},{"startTime":368.99,"endTime":372.95,"body":"know, like Gary Vaynerchuk or the."},{"startTime":372.95,"endTime":375.92,"body":"\u003cCrosstalk\u003e Well, I was gonna say, or"},{"startTime":372.95,"endTime":375.92,"body":"yeah, I was gonna say even Elon Musk,"},{"startTime":375.92,"endTime":377.44,"body":"we were just talking"},{"startTime":375.92,"endTime":377.44,"body":"about him at Twitter. Yes."},{"startTime":377.44,"endTime":381.5,"body":"Elon Musk, he's always in the media"},{"startTime":377.44,"endTime":381.5,"body":"and so everyone knows about his brand."},{"startTime":381.83,"endTime":386.48,"body":"And so this is something that any business"},{"startTime":381.83,"endTime":386.48,"body":"can start to do and they should start"},{"startTime":386.48,"endTime":391.34,"body":"to do it even if you're not gonna"},{"startTime":386.48,"endTime":391.34,"body":"be world renowned or world known,"},{"startTime":391.61,"endTime":394.32,"body":"you know, in your niche or your, your,"},{"startTime":394.64,"endTime":397.49,"body":"your g demographic or geographical area."},{"startTime":397.91,"endTime":401.93,"body":"It's important to be known as"},{"startTime":397.91,"endTime":401.93,"body":"an expert in your field and,"},{"startTime":402.7,"endTime":405.62,"body":"and, and as, as someone who"},{"startTime":402.7,"endTime":405.62,"body":"has a good product or service."},{"startTime":405.62,"endTime":407.3,"body":"And so that's why press"},{"startTime":405.62,"endTime":407.3,"body":"is really, really good."},{"startTime":408.74,"endTime":409.31,"body":"Yeah. Yeah."},{"startTime":409.31,"endTime":413.18,"body":"So for when I talk to my own clients"},{"startTime":409.31,"endTime":413.18,"body":"about getting what I call social proof"},{"startTime":413.28,"endTime":414.8,"body":"basically, and,"},{"startTime":414.92,"endTime":419.27,"body":"and even talking to students about"},{"startTime":414.92,"endTime":419.27,"body":"getting testimonials and reviews,"},{"startTime":419.27,"endTime":421.16,"body":"these are all things that can"},{"startTime":419.27,"endTime":421.16,"body":"be social proof basically."},{"startTime":421.72,"endTime":425.54,"body":"Somebody else says that, you"},{"startTime":421.72,"endTime":425.54,"body":"know what, you know, right."},{"startTime":425.96,"endTime":430.67,"body":"Press is a great way to do that because"},{"startTime":425.96,"endTime":430.67,"body":"it's somebody that we have innate"},{"startTime":430.67,"endTime":431.57,"body":"trust with,"},{"startTime":431.69,"endTime":436.64,"body":"whether that's your local news"},{"startTime":431.69,"endTime":436.64,"body":"service or C n n or Forbes,"},{"startTime":436.97,"endTime":439.97,"body":"you know, getting that"},{"startTime":436.97,"endTime":439.97,"body":"third party proof that hey,"},{"startTime":440.0,"endTime":444.11,"body":"these big companies believe in"},{"startTime":440.0,"endTime":444.11,"body":"what they're saying. I mean,"},{"startTime":444.12,"endTime":447.83,"body":"would you say that's also part"},{"startTime":444.12,"endTime":447.83,"body":"of it too, is building that up?"},{"startTime":448.46,"endTime":450.29,"body":"That's a huge part of"},{"startTime":448.46,"endTime":450.29,"body":"it. That's social proof."},{"startTime":450.62,"endTime":455.33,"body":"And that social proof will help you get"},{"startTime":455.33,"endTime":458.87,"body":"more press, it will help"},{"startTime":455.33,"endTime":458.87,"body":"you get more conversions."},{"startTime":458.93,"endTime":463.55,"body":"It will help you raise money,"},{"startTime":458.93,"endTime":463.55,"body":"it will help you raise prices."},{"startTime":463.61,"endTime":467.12,"body":"It will help you with all of these things"},{"startTime":463.61,"endTime":467.12,"body":"because people will then look at you"},{"startTime":467.12,"endTime":470.75,"body":"as an expert in the field or an expert"},{"startTime":467.12,"endTime":470.75,"body":"in your, your area and say, okay,"},{"startTime":470.75,"endTime":475.73,"body":"well I I want to connect with you. I want"},{"startTime":470.75,"endTime":475.73,"body":"to buy from you. I want to, you know,"},{"startTime":475.76,"endTime":478.49,"body":"work with you because"},{"startTime":475.76,"endTime":478.49,"body":"you're an expert. Like,"},{"startTime":478.49,"endTime":479.54,"body":"I don't wanna just work with anyone."},{"startTime":479.54,"endTime":481.85,"body":"I wanna work with the best"},{"startTime":479.54,"endTime":481.85,"body":"or the experts in the field."},{"startTime":481.85,"endTime":486.02,"body":"Right, right. Well, and to me too, it's"},{"startTime":481.85,"endTime":486.02,"body":"also like we've talked about before,"},{"startTime":486.02,"endTime":488.42,"body":"getting your, getting outside of your box."},{"startTime":488.42,"endTime":491.27,"body":"So somebody that maybe would"},{"startTime":488.42,"endTime":491.27,"body":"never have heard of you otherwise,"},{"startTime":491.66,"endTime":495.8,"body":"now they're getting introduced to you and"},{"startTime":491.66,"endTime":495.8,"body":"they're gonna go back to your website,"},{"startTime":495.81,"endTime":499.07,"body":"they're gonna go to your own social media"},{"startTime":495.81,"endTime":499.07,"body":"and follow you and get to know you in"},{"startTime":499.36,"endTime":501.71,"body":"a totally different way. Um,"},{"startTime":502.01,"endTime":506.9,"body":"and it becomes a lot more trustworthy"},{"startTime":502.01,"endTime":506.9,"body":"when that mention is coming from"},{"startTime":507.28,"endTime":509.93,"body":"somebody like forbes.com than, you know,"},{"startTime":509.94,"endTime":514.34,"body":"just a random directory link that a lot"},{"startTime":509.94,"endTime":514.34,"body":"of people use to build their own seo."},{"startTime":514.35,"endTime":514.76,"body":"Yeah."},{"startTime":514.76,"endTime":515.593,"body":"Exactly."},{"startTime":515.6,"endTime":517.43,"body":"\u003cLaugh\u003e, you know, so that's so awesome."},{"startTime":517.43,"endTime":519.92,"body":"So what would you say"},{"startTime":517.43,"endTime":519.92,"body":"is usually the problem?"},{"startTime":519.92,"endTime":524.66,"body":"So if I as a smaller business owner who"},{"startTime":519.92,"endTime":524.66,"body":"has a smaller audience, for instance,"},{"startTime":525.05,"endTime":527.12,"body":"uh, I, you know, I provide"},{"startTime":525.05,"endTime":527.12,"body":"services for people,"},{"startTime":527.12,"endTime":530.06,"body":"what would you say to somebody"},{"startTime":527.12,"endTime":530.06,"body":"who's like, this is my reality."},{"startTime":530.07,"endTime":533.21,"body":"I don't have millions of people"},{"startTime":530.07,"endTime":533.21,"body":"following me on Instagram,"},{"startTime":533.57,"endTime":535.62,"body":"like Kim Kardashian,"},{"startTime":536.4,"endTime":540.36,"body":"I don't have my name in the press every"},{"startTime":536.4,"endTime":540.36,"body":"day with what I'm doing. Like Elon Musk."},{"startTime":540.66,"endTime":545.04,"body":"Like what typically is limiting somebody"},{"startTime":540.66,"endTime":545.04,"body":"in that position from getting the pre"},{"startTime":545.22,"endTime":549.06,"body":"press coverage that could help"},{"startTime":545.22,"endTime":549.06,"body":"them when they have that expertise?"},{"startTime":549.63,"endTime":553.11,"body":"Yeah, so I was gonna say there, there"},{"startTime":549.63,"endTime":553.11,"body":"are two things. One is the mindset."},{"startTime":553.35,"endTime":554.79,"body":"So what, what do I mean by that?"},{"startTime":555.55,"endTime":558.96,"body":"I've found that a lot of"},{"startTime":555.55,"endTime":558.96,"body":"people that I've talked to,"},{"startTime":558.96,"endTime":562.53,"body":"small business owners especially,"},{"startTime":558.96,"endTime":562.53,"body":"they think, well, I'm not an expert."},{"startTime":563.01,"endTime":565.71,"body":"I don't know enough. I haven't, you know,"},{"startTime":565.77,"endTime":570.66,"body":"sold my business for a hundred million"},{"startTime":565.77,"endTime":570.66,"body":"dollars, yet I haven't done X, Y,"},{"startTime":570.69,"endTime":575.4,"body":"and Z and I can fall into that. I think"},{"startTime":570.69,"endTime":575.4,"body":"we can all fall into that kind of, sure."},{"startTime":575.67,"endTime":576.72,"body":"I'm not good enough yet."},{"startTime":577.14,"endTime":581.76,"body":"And I think one of the things that"},{"startTime":577.14,"endTime":581.76,"body":"you've gotta overcome is you do have"},{"startTime":581.77,"endTime":585.93,"body":"experience and knowledge and"},{"startTime":581.77,"endTime":585.93,"body":"expertise in some type of area,"},{"startTime":586.32,"endTime":588.66,"body":"I don't know what that is,"},{"startTime":586.32,"endTime":588.66,"body":"but in some type of area."},{"startTime":589.08,"endTime":592.14,"body":"And if you can provide that"},{"startTime":589.08,"endTime":592.14,"body":"knowledge or that, that,"},{"startTime":592.23,"endTime":596.52,"body":"that value add in the"},{"startTime":592.23,"endTime":596.52,"body":"conversation in those areas,"},{"startTime":596.88,"endTime":600.84,"body":"that's how you start to get press."},{"startTime":596.88,"endTime":600.84,"body":"Now you don't, you don't,"},{"startTime":600.9,"endTime":604.35,"body":"you don't have to go down that path"},{"startTime":600.9,"endTime":604.35,"body":"forever, but it's how you start, right?"},{"startTime":604.65,"endTime":606.63,"body":"And so maybe you've overcome adversity,"},{"startTime":606.66,"endTime":611.52,"body":"maybe you have some very interesting"},{"startTime":606.66,"endTime":611.52,"body":"experience or knowledge in your niche."},{"startTime":612.03,"endTime":615.72,"body":"Great. Start talking about that."},{"startTime":612.03,"endTime":615.72,"body":"Start getting the ball rolling, right?"},{"startTime":615.73,"endTime":620.19,"body":"So that's why. And then two is"},{"startTime":615.73,"endTime":620.19,"body":"you've, you've got it, you the,"},{"startTime":620.28,"endTime":624.51,"body":"one of the other challenges that"},{"startTime":620.28,"endTime":624.51,"body":"companies face is they don't,"},{"startTime":624.54,"endTime":629.31,"body":"they don't use the right tools and so"},{"startTime":624.54,"endTime":629.31,"body":"they end up spending a lot of time doing"},{"startTime":629.31,"endTime":632.22,"body":"something that should take"},{"startTime":629.31,"endTime":632.22,"body":"way less time. And so, like,"},{"startTime":632.22,"endTime":633.75,"body":"that's exactly why we"},{"startTime":632.22,"endTime":633.75,"body":"built price shopping,"},{"startTime":634.02,"endTime":638.31,"body":"is we were spending a lot"},{"startTime":634.02,"endTime":638.31,"body":"of time doing press mm-hmm."},{"startTime":638.44,"endTime":640.35,"body":"\u003caffirmative\u003e for clients."},{"startTime":638.44,"endTime":640.35,"body":"And we said there, I said,"},{"startTime":640.35,"endTime":643.08,"body":"there's gotta be a better"},{"startTime":640.35,"endTime":643.08,"body":"way. And so now we've,"},{"startTime":643.73,"endTime":646.89,"body":"we can spend 90% less time Wow."},{"startTime":646.95,"endTime":651.84,"body":"Doing what we're doing and get"},{"startTime":646.95,"endTime":651.84,"body":"the same results and better"},{"startTime":651.84,"endTime":656.58,"body":"results. And we can also then free up"},{"startTime":651.84,"endTime":656.58,"body":"our time to do more things for other"},{"startTime":656.58,"endTime":660.33,"body":"clients or more things for other"},{"startTime":656.58,"endTime":660.33,"body":"businesses. Like that's awesome."},{"startTime":660.36,"endTime":663.39,"body":"And so I think, again, one mindset, two,"},{"startTime":663.87,"endTime":667.83,"body":"use the right tools so that you can"},{"startTime":663.87,"endTime":667.83,"body":"save time, you can get going and no,"},{"startTime":667.83,"endTime":670.74,"body":"you don't have to have tens of thousands"},{"startTime":667.83,"endTime":670.74,"body":"of dollars to do press. You know,"},{"startTime":670.74,"endTime":672.81,"body":"you can, you can start in, in a very,"},{"startTime":672.82,"endTime":677.04,"body":"in a very cost effective way and"},{"startTime":672.82,"endTime":677.04,"body":"then start scaling up once you,"},{"startTime":677.12,"endTime":679.68,"body":"once you start to see results. And"},{"startTime":677.12,"endTime":679.68,"body":"once you, once you want to go further."},{"startTime":680.43,"endTime":682.2,"body":"Yeah. So I mean like for,"},{"startTime":682.29,"endTime":686.4,"body":"to kind of take a step back there"},{"startTime":682.29,"endTime":686.4,"body":"and ask a clarifying question, um,"},{"startTime":687.93,"endTime":692.37,"body":"you can use something like press"},{"startTime":687.93,"endTime":692.37,"body":"jockey where, you know, typically,"},{"startTime":692.4,"endTime":695.73,"body":"like the old school way of getting press"},{"startTime":692.4,"endTime":695.73,"body":"is typically you would have to know"},{"startTime":695.74,"endTime":696.88,"body":"someone, correct?"},{"startTime":697.56,"endTime":700.8,"body":"Yeah. So there's actually two types of"},{"startTime":697.56,"endTime":700.8,"body":"ways, and this is something that I, I,"},{"startTime":700.83,"endTime":704.64,"body":"I teach to, to clients, I teach"},{"startTime":700.83,"endTime":704.64,"body":"to people who are interested. Um,"},{"startTime":705.12,"endTime":710.08,"body":"there's the traditional kind of mad"},{"startTime":705.12,"endTime":710.08,"body":"menes style of getting \u003claugh\u003e of getting"},{"startTime":710.09,"endTime":714.85,"body":"pressed, which is you have a Rolodex,"},{"startTime":710.09,"endTime":714.85,"body":"you build a pitch, you build a story arc,"},{"startTime":715.24,"endTime":718.27,"body":"you know, you work with an"},{"startTime":715.24,"endTime":718.27,"body":"agency, it's, uh, its Betsy, it's."},{"startTime":718.27,"endTime":721.6,"body":"Cool. And then you drink some, you drink"},{"startTime":718.27,"endTime":721.6,"body":"some whiskey in the afternoon. Yeah."},{"startTime":721.61,"endTime":726.4,"body":"Send off a number of"},{"startTime":721.61,"endTime":726.4,"body":"pitches to specific media"},{"startTime":726.4,"endTime":728.68,"body":"contacts, editors, podcasts, et cetera."},{"startTime":728.98,"endTime":733.15,"body":"That does work and it works very"},{"startTime":728.98,"endTime":733.15,"body":"well. We do that as an agency,"},{"startTime":733.81,"endTime":738.28,"body":"but it is not cheap. Right? Right. It"},{"startTime":733.81,"endTime":738.28,"body":"takes a lot of time to do that. It really,"},{"startTime":738.28,"endTime":741.25,"body":"it really does. And you've gotta have"},{"startTime":738.28,"endTime":741.25,"body":"a network. And so as your network,"},{"startTime":741.31,"endTime":742.27,"body":"as you do more and more of this,"},{"startTime":742.27,"endTime":745.06,"body":"your network grows and grows and grows"},{"startTime":742.27,"endTime":745.06,"body":"and now all of a sudden you're working"},{"startTime":745.07,"endTime":748.39,"body":"with a, an agency that has like"},{"startTime":745.07,"endTime":748.39,"body":"a lot of contacts and okay,"},{"startTime":748.39,"endTime":752.77,"body":"that's what you're partially paying for"},{"startTime":748.39,"endTime":752.77,"body":"as well. Right? That's outbound press."},{"startTime":752.8,"endTime":753.76,"body":"So that does work."},{"startTime":754.66,"endTime":757.87,"body":"What we're looking at with"},{"startTime":754.66,"endTime":757.87,"body":"press jockey is inbound press."},{"startTime":757.88,"endTime":762.16,"body":"And so that's when the media is sending"},{"startTime":757.88,"endTime":762.16,"body":"requests across the web on different"},{"startTime":762.6,"endTime":766.48,"body":"platforms saying, Hey, I'm"},{"startTime":762.6,"endTime":766.48,"body":"doing an article about X, Y,"},{"startTime":766.48,"endTime":770.08,"body":"Z and I need an expert in X, y, z mm-hmm."},{"startTime":770.08,"endTime":772.64,"body":"\u003caffirmative\u003e to give me some"},{"startTime":770.08,"endTime":772.64,"body":"insights from my article."},{"startTime":772.71,"endTime":777.52,"body":"I've got two days in terms of"},{"startTime":772.71,"endTime":777.52,"body":"my deadline and can anyone help?"},{"startTime":778.12,"endTime":782.44,"body":"That's where you've got, you've"},{"startTime":778.12,"endTime":782.44,"body":"got really cost effective, um,"},{"startTime":782.88,"endTime":783.713,"body":"interesting opportunities."},{"startTime":784.35,"endTime":788.53,"body":"Yeah. So there's a lot place to"},{"startTime":784.35,"endTime":788.53,"body":"to leverage that too. Yeah. Well,"},{"startTime":788.53,"endTime":789.58,"body":"and one thing that I learned,"},{"startTime":789.58,"endTime":794.41,"body":"so I have a friend here that just"},{"startTime":789.58,"endTime":794.41,"body":"works for the local paper, um,"},{"startTime":794.62,"endTime":798.37,"body":"I mean it has a large readership,"},{"startTime":794.62,"endTime":798.37,"body":"cuz this, I live in Wichita, Kansas."},{"startTime":798.37,"endTime":803.2,"body":"It is a metro area of a half a million."},{"startTime":798.37,"endTime":803.2,"body":"Um, she writes for the business section,"},{"startTime":803.5,"endTime":808.3,"body":"and I remember thinking years ago that"},{"startTime":803.5,"endTime":808.3,"body":"you had to know her and you had to know"},{"startTime":808.3,"endTime":811.69,"body":"somebody that knew somebody to get"},{"startTime":808.3,"endTime":811.69,"body":"written about. And the reality is,"},{"startTime":811.69,"endTime":815.41,"body":"especially in today's world,"},{"startTime":811.69,"endTime":815.41,"body":"they're working on fast deadlines."},{"startTime":815.77,"endTime":818.35,"body":"They they need constant content."},{"startTime":818.59,"endTime":822.68,"body":"Like they want your information"},{"startTime":818.59,"endTime":822.68,"body":"Exactly. A lot of times."},{"startTime":823.87,"endTime":826.96,"body":"Exactly. And, you know, you, you mentioned"},{"startTime":823.87,"endTime":826.96,"body":"something that's important, speed,"},{"startTime":826.96,"endTime":827.68,"body":"right?"},{"startTime":827.68,"endTime":832.45,"body":"So one of the challenges before"},{"startTime":827.68,"endTime":832.45,"body":"press shocking we experienced"},{"startTime":832.45,"endTime":834.43,"body":"this is there are, you know,"},{"startTime":834.43,"endTime":837.7,"body":"a dozen platforms that you've gotta"},{"startTime":834.43,"endTime":837.7,"body":"pay attention to and monitor mm-hmm."},{"startTime":838.12,"endTime":840.55,"body":"\u003caffirmative\u003e because each platform"},{"startTime":838.12,"endTime":840.55,"body":"has different requests on it."},{"startTime":840.94,"endTime":845.65,"body":"And so you're spending a lot of time"},{"startTime":840.94,"endTime":845.65,"body":"like looking for the right opportunity in"},{"startTime":845.65,"endTime":849.13,"body":"the right match. So again, pressure"},{"startTime":845.65,"endTime":849.13,"body":"filters it all into one spot."},{"startTime":849.43,"endTime":853.09,"body":"We use AI to do, you know, matching"},{"startTime":849.43,"endTime":853.09,"body":"and algorithms to matching it."},{"startTime":853.72,"endTime":854.38,"body":"Just here's the,"},{"startTime":854.38,"endTime":859.12,"body":"here's the opportunities that will likely"},{"startTime":854.38,"endTime":859.12,"body":"make the most sense for you. Right."},{"startTime":859.13,"endTime":862.42,"body":"You put in keywords and whatnot and"},{"startTime":859.13,"endTime":862.42,"body":"so it, it is really helpful. But,"},{"startTime":862.48,"endTime":865.72,"body":"but you're right. Like they're,"},{"startTime":862.48,"endTime":865.72,"body":"they're constantly moving quickly."},{"startTime":866.05,"endTime":870.96,"body":"And so if you are not on top"},{"startTime":866.05,"endTime":870.96,"body":"of the inbound requests in"},{"startTime":870.96,"endTime":874.36,"body":"a, in a fast way, it's like you, you, you"},{"startTime":870.96,"endTime":874.36,"body":"can miss opportunities as well, right?"},{"startTime":875.38,"endTime":877.09,"body":"Right. So really what this is,"},{"startTime":877.09,"endTime":880.63,"body":"is helping you get out"},{"startTime":877.09,"endTime":880.63,"body":"of your own way and like,"},{"startTime":880.63,"endTime":882.04,"body":"this is what this sounds like to me,"},{"startTime":882.4,"endTime":885.7,"body":"is helping you get out of your own way"},{"startTime":882.4,"endTime":885.7,"body":"and finding those opportunities that"},{"startTime":885.7,"endTime":887.47,"body":"people are already looking for."},{"startTime":887.48,"endTime":890.35,"body":"Someone like you who has"},{"startTime":887.48,"endTime":890.35,"body":"the knowledge that you have."},{"startTime":890.35,"endTime":891.183,"body":"A hundred."},{"startTime":892.01,"endTime":896.63,"body":"That's so cool. Um, and, and"},{"startTime":892.01,"endTime":896.63,"body":"what you're telling people,"},{"startTime":896.63,"endTime":899.0,"body":"so a lot of my clients, they're,"},{"startTime":896.63,"endTime":899.0,"body":"they're service providers."},{"startTime":899.0,"endTime":901.85,"body":"They provide services, they"},{"startTime":899.0,"endTime":901.85,"body":"are experts in what they do."},{"startTime":901.86,"endTime":906.68,"body":"They may not consider themselves that"},{"startTime":901.86,"endTime":906.68,"body":"because it's a mindset challenge of"},{"startTime":906.68,"endTime":909.53,"body":"course. Like to say, yes, I'm an expert,"},{"startTime":909.53,"endTime":913.61,"body":"like I've been coding since I was 13 and"},{"startTime":909.53,"endTime":913.61,"body":"I still like, have a hard time going,"},{"startTime":914.12,"endTime":917.09,"body":"yes, I'm an expert about"},{"startTime":914.12,"endTime":917.09,"body":"websites. Right. Um,"},{"startTime":917.78,"endTime":921.29,"body":"but do you, do you feel like"},{"startTime":917.78,"endTime":921.29,"body":"people are going to, like, what's,"},{"startTime":921.29,"endTime":926.06,"body":"what's the process when you submit"},{"startTime":921.29,"endTime":926.06,"body":"that to somebody who's looking for"},{"startTime":926.06,"endTime":928.67,"body":"press? Do they put you through"},{"startTime":926.06,"endTime":928.67,"body":"those rigorous process? I mean,"},{"startTime":928.67,"endTime":931.73,"body":"is this something that most people"},{"startTime":928.67,"endTime":931.73,"body":"can do and they just don't know it?"},{"startTime":932.45,"endTime":935.84,"body":"I think it is something that most people"},{"startTime":932.45,"endTime":935.84,"body":"can do and they just don't know it."},{"startTime":936.09,"endTime":936.923,"body":"However,"},{"startTime":937.16,"endTime":941.6,"body":"your experience obviously helps how you"},{"startTime":937.16,"endTime":941.6,"body":"helps present your experience. Yeah."},{"startTime":941.61,"endTime":946.58,"body":"Helps. Of course. So, and again, this"},{"startTime":941.61,"endTime":946.58,"body":"is one of the things that, that we,"},{"startTime":946.58,"endTime":951.32,"body":"we do teach. It's like, yes, if you"},{"startTime":946.58,"endTime":951.32,"body":"have one year of coding experience,"},{"startTime":951.32,"endTime":953.48,"body":"you could probably get"},{"startTime":951.32,"endTime":953.48,"body":"an immediate Absolutely."},{"startTime":954.29,"endTime":958.46,"body":"But it depends on how you pitch"},{"startTime":954.29,"endTime":958.46,"body":"yourself. Right? And so if your LinkedIn"},{"startTime":960.23,"endTime":965.06,"body":"looks terrible or if you, if you,"},{"startTime":960.23,"endTime":965.06,"body":"if you don't present yourself well,"},{"startTime":965.06,"endTime":969.47,"body":"or if you don't know how to share your"},{"startTime":965.06,"endTime":969.47,"body":"successes in that year of development,"},{"startTime":969.92,"endTime":973.04,"body":"um, in, in a way that's"},{"startTime":969.92,"endTime":973.04,"body":"captivating and interesting,"},{"startTime":973.1,"endTime":977.48,"body":"like maybe you were the fastest person"},{"startTime":973.1,"endTime":977.48,"body":"to go through your coding camp and you"},{"startTime":977.48,"endTime":980.96,"body":"launched three applications when"},{"startTime":977.48,"endTime":980.96,"body":"no one launched any, like okay."},{"startTime":980.96,"endTime":985.07,"body":"Presenting that type of mm-hmm."},{"startTime":980.96,"endTime":985.07,"body":"\u003caffirmative\u003e an experience is,"},{"startTime":985.07,"endTime":988.28,"body":"is better than saying, Hey, I, I'm a"},{"startTime":985.07,"endTime":988.28,"body":"developer with one year experience. Like,"},{"startTime":988.31,"endTime":991.07,"body":"okay, you know, no one"},{"startTime":988.31,"endTime":991.07,"body":"cares. You know what I mean?"},{"startTime":991.07,"endTime":993.92,"body":"Right, right. Like I"},{"startTime":991.07,"endTime":993.92,"body":"teach 13 year old kids,"},{"startTime":993.92,"endTime":995.51,"body":"like they can have one year experience."},{"startTime":995.6,"endTime":996.47,"body":"Right. Exactly. Exactly."},{"startTime":996.48,"endTime":998.84,"body":"And so you've gotta be able to"},{"startTime":996.48,"endTime":998.84,"body":"present yourself in the right way."},{"startTime":998.84,"endTime":1001.36,"body":"But to your point, I think everyone has,"},{"startTime":1003.17,"endTime":1006.67,"body":"everyone has some type of expertise,"},{"startTime":1003.17,"endTime":1006.67,"body":"especially if you've been, you know,"},{"startTime":1006.67,"endTime":1010.57,"body":"a solo solo business founder or if you've"},{"startTime":1006.67,"endTime":1010.57,"body":"been in business and you know, again,"},{"startTime":1010.6,"endTime":1011.83,"body":"some of the things that I say is like,"},{"startTime":1012.25,"endTime":1016.45,"body":"maybe it's your expertise in"},{"startTime":1012.25,"endTime":1016.45,"body":"transitioning from corporate life to"},{"startTime":1016.57,"endTime":1021.31,"body":"entrepreneurial life. Maybe it's your"},{"startTime":1016.57,"endTime":1021.31,"body":"expertise in being a female founder."},{"startTime":1021.49,"endTime":1025.99,"body":"Maybe it's your expertise in, you"},{"startTime":1021.49,"endTime":1025.99,"body":"know, including, I don't know,"},{"startTime":1025.99,"endTime":1029.62,"body":"sustainability or robotics into your"},{"startTime":1025.99,"endTime":1029.62,"body":"mm-hmm. \u003caffirmative\u003e service offerings."},{"startTime":1029.65,"endTime":1029.86,"body":"Like,"},{"startTime":1029.86,"endTime":1034.84,"body":"there's so many things that you"},{"startTime":1029.86,"endTime":1034.84,"body":"can probably speak to that I might"},{"startTime":1034.84,"endTime":1038.2,"body":"not know anything about or that the"},{"startTime":1034.84,"endTime":1038.2,"body":"media might not know anything about,"},{"startTime":1038.83,"endTime":1042.94,"body":"but they're looking for that expertise"},{"startTime":1038.83,"endTime":1042.94,"body":"and I think that there's, there,"},{"startTime":1042.94,"endTime":1043.84,"body":"there are opportunities for that."},{"startTime":1044.41,"endTime":1046.06,"body":"Yeah. So tell me a little bit,"},{"startTime":1046.07,"endTime":1049.99,"body":"let's talk about the"},{"startTime":1046.07,"endTime":1049.99,"body":"presenting yourself in a way,"},{"startTime":1049.99,"endTime":1054.73,"body":"what kind of foundational thing. So if"},{"startTime":1049.99,"endTime":1054.73,"body":"you wanna go, cuz okay, full disclosure,"},{"startTime":1054.73,"endTime":1058.69,"body":"I'm the person who will procrastinate"},{"startTime":1054.73,"endTime":1058.69,"body":"by doing and putting all of the things"},{"startTime":1058.69,"endTime":1063.49,"body":"into place that I think I need"},{"startTime":1058.69,"endTime":1063.49,"body":"\u003claugh\u003e in order to like be accepted"},{"startTime":1063.49,"endTime":1065.05,"body":"into that area, which I know we,"},{"startTime":1065.05,"endTime":1068.41,"body":"we don't wanna get too in the weeds and"},{"startTime":1065.05,"endTime":1068.41,"body":"say you have to have a website and media"},{"startTime":1068.41,"endTime":1069.83,"body":"packet and all those other things."},{"startTime":1069.83,"endTime":1074.69,"body":"What are some of the basic things that"},{"startTime":1069.83,"endTime":1074.69,"body":"you would suggest that people look at if"},{"startTime":1074.69,"endTime":1075.5,"body":"they're starting to want,"},{"startTime":1075.5,"endTime":1079.19,"body":"if they wanna go use something like"},{"startTime":1075.5,"endTime":1079.19,"body":"press jockey and start getting themselves"},{"startTime":1079.25,"endTime":1080.33,"body":"media placements."},{"startTime":1081.14,"endTime":1086.0,"body":"So you can get started"},{"startTime":1081.14,"endTime":1086.0,"body":"without anything and"},{"startTime":1086.24,"endTime":1090.65,"body":"press jockey. Our, our AI"},{"startTime":1086.24,"endTime":1090.65,"body":"assistant, we call it Jamie,"},{"startTime":1091.22,"endTime":1091.73,"body":"um,"},{"startTime":1091.73,"endTime":1096.65,"body":"our AI assistant and press"},{"startTime":1091.73,"endTime":1096.65,"body":"jockey will give you ideas on"},{"startTime":1096.65,"endTime":1097.91,"body":"how to present yourself."},{"startTime":1098.51,"endTime":1099.88,"body":"That's really cool. When."},{"startTime":1099.95,"endTime":1104.16,"body":"You hit create a response,"},{"startTime":1099.95,"endTime":1104.16,"body":"it will write out and,"},{"startTime":1104.17,"endTime":1108.44,"body":"and we've trained it so it will write"},{"startTime":1104.17,"endTime":1108.44,"body":"out sentences that say, you know,"},{"startTime":1108.56,"endTime":1113.3,"body":"as an fill in the blank"},{"startTime":1108.56,"endTime":1113.3,"body":"expert with fill in the"},{"startTime":1113.3,"endTime":1118.16,"body":"blank experience and you can just go"},{"startTime":1113.3,"endTime":1118.16,"body":"in and start filling those things out"},{"startTime":1118.67,"endTime":1119.75,"body":"to present yourself."},{"startTime":1120.71,"endTime":1123.56,"body":"So you don't really technically"},{"startTime":1120.71,"endTime":1123.56,"body":"need anything to get started."},{"startTime":1124.07,"endTime":1124.4,"body":"Um,"},{"startTime":1124.4,"endTime":1129.08,"body":"so I don't have to go do a whole overhaul"},{"startTime":1124.4,"endTime":1129.08,"body":"of my LinkedIn and post on Twitter"},{"startTime":1129.08,"endTime":1130.07,"body":"15 times."},{"startTime":1130.07,"endTime":1133.73,"body":"No, not at all. Now, can"},{"startTime":1130.07,"endTime":1133.73,"body":"some of those things help?"},{"startTime":1134.3,"endTime":1138.11,"body":"Absolutely. But to get started,"},{"startTime":1134.3,"endTime":1138.11,"body":"you don't need it to get started."},{"startTime":1138.11,"endTime":1140.54,"body":"You just need to have an"},{"startTime":1138.11,"endTime":1140.54,"body":"understanding of, okay,"},{"startTime":1141.35,"endTime":1145.67,"body":"is there some type of value that you"},{"startTime":1141.35,"endTime":1145.67,"body":"can provide to this topic that you're"},{"startTime":1145.85,"endTime":1147.08,"body":"responding to? Right?"},{"startTime":1147.17,"endTime":1150.29,"body":"So if you're talking about sustainability"},{"startTime":1147.17,"endTime":1150.29,"body":"or talking about AI or talking about"},{"startTime":1150.59,"endTime":1155.51,"body":"development and coding, can you provide"},{"startTime":1150.59,"endTime":1155.51,"body":"value there? Or, and if you can,"},{"startTime":1155.6,"endTime":1156.33,"body":"great. Mm-hmm."},{"startTime":1156.33,"endTime":1160.73,"body":"\u003caffirmative\u003e start responding to those"},{"startTime":1156.33,"endTime":1160.73,"body":"requests and the AI will give you ideas"},{"startTime":1160.73,"endTime":1164.27,"body":"and then you'll start to"},{"startTime":1160.73,"endTime":1164.27,"body":"uncover, uh, some of the,"},{"startTime":1164.3,"endTime":1167.0,"body":"the successes that you've had"},{"startTime":1164.3,"endTime":1167.0,"body":"in your own life and, you know,"},{"startTime":1167.0,"endTime":1169.82,"body":"you'll save those and then you'll start"},{"startTime":1167.0,"endTime":1169.82,"body":"to build your pitch and it will become"},{"startTime":1169.82,"endTime":1171.95,"body":"better and better and better. And"},{"startTime":1169.82,"endTime":1171.95,"body":"then you'll say, Hey, wait a second,"},{"startTime":1171.95,"endTime":1175.61,"body":"my LinkedIn looks like garbage \u003claugh\u003e."},{"startTime":1171.95,"endTime":1175.61,"body":"I need to put some of these on LinkedIn."},{"startTime":1175.85,"endTime":1180.02,"body":"And then you'll start to do it. Right."},{"startTime":1175.85,"endTime":1180.02,"body":"Now again, we do have like, you know,"},{"startTime":1180.02,"endTime":1182.96,"body":"we do have upgrades and stuff where"},{"startTime":1180.02,"endTime":1182.96,"body":"we will go in and we'll, we'll,"},{"startTime":1183.08,"endTime":1185.96,"body":"we'll polish your LinkedIn and"},{"startTime":1183.08,"endTime":1185.96,"body":"clean it up and like, you know, we,"},{"startTime":1185.96,"endTime":1187.58,"body":"you can do those types of things as well,"},{"startTime":1187.94,"endTime":1189.26,"body":"but you don't need that to get started."},{"startTime":1190.37,"endTime":1191.33,"body":"Right, right. Well,"},{"startTime":1191.33,"endTime":1194.24,"body":"and that's good for a lot"},{"startTime":1191.33,"endTime":1194.24,"body":"of people because I think"},{"startTime":1194.24,"endTime":1198.98,"body":"the other part of that is am I really"},{"startTime":1194.24,"endTime":1198.98,"body":"ready to get press? You know what I mean?"},{"startTime":1198.98,"endTime":1200.54,"body":"Where they're gonna be"},{"startTime":1198.98,"endTime":1200.54,"body":"concerned about that."},{"startTime":1200.54,"endTime":1203.66,"body":"But what I'm hearing you"},{"startTime":1200.54,"endTime":1203.66,"body":"say is a lot of it is one,"},{"startTime":1203.66,"endTime":1207.59,"body":"having a full understanding of"},{"startTime":1203.66,"endTime":1207.59,"body":"the value that you bring, and two,"},{"startTime":1207.59,"endTime":1209.9,"body":"having confidence in the"},{"startTime":1207.59,"endTime":1209.9,"body":"value that you bring."},{"startTime":1210.59,"endTime":1215.18,"body":"Yeah. And I think to your point,"},{"startTime":1210.59,"endTime":1215.18,"body":"are you ready to get press? There's,"},{"startTime":1215.24,"endTime":1217.46,"body":"there's a couple of things that"},{"startTime":1215.24,"endTime":1217.46,"body":"we've gotta remember here, right?"},{"startTime":1217.82,"endTime":1220.16,"body":"Press is a numbers game. Okay?"},{"startTime":1220.22,"endTime":1224.63,"body":"So just because you reach out 10, 20,"},{"startTime":1220.22,"endTime":1224.63,"body":"30 times doesn't mean you're gonna get,"},{"startTime":1224.96,"endTime":1228.29,"body":"you're gonna get a placement. You really"},{"startTime":1224.96,"endTime":1228.29,"body":"have to reach out like a hundred times."},{"startTime":1228.65,"endTime":1233.42,"body":"You may get 10 responses and outta"},{"startTime":1228.65,"endTime":1233.42,"body":"those 10 responses you'll get placed"},{"startTime":1233.42,"endTime":1235.58,"body":"one or two times maybe."},{"startTime":1236.45,"endTime":1240.32,"body":"But those one or two times"},{"startTime":1236.45,"endTime":1240.32,"body":"could be worth a thousand to"},{"startTime":1240.92,"endTime":1244.28,"body":"$20,000 worth of media"},{"startTime":1240.92,"endTime":1244.28,"body":"exposure. So it's Right."},{"startTime":1244.67,"endTime":1246.35,"body":"That's really worth it."},{"startTime":1247.06,"endTime":1251.04,"body":"And so keeping that in mind and knowing"},{"startTime":1247.06,"endTime":1251.04,"body":"that this is gonna take some time,"},{"startTime":1252.0,"endTime":1254.79,"body":"it's better to get started"},{"startTime":1252.0,"endTime":1254.79,"body":"now because here's the thing,"},{"startTime":1255.66,"endTime":1259.92,"body":"when you need press, then you're"},{"startTime":1255.66,"endTime":1259.92,"body":"gonna be scrambling for it. Right."},{"startTime":1260.22,"endTime":1264.03,"body":"Or what you're gonna see is you're"},{"startTime":1260.22,"endTime":1264.03,"body":"gonna see your competitors advance ahead"},{"startTime":1264.09,"endTime":1267.42,"body":"because they're gonna just get started."},{"startTime":1264.09,"endTime":1267.42,"body":"They're gonna work at all the marbles,"},{"startTime":1267.42,"endTime":1270.39,"body":"they're gonna polish their"},{"startTime":1267.42,"endTime":1270.39,"body":"pitch and you're gonna,"},{"startTime":1270.66,"endTime":1274.84,"body":"you know, little exposure pieces and"},{"startTime":1270.66,"endTime":1274.84,"body":"you're gonna be like, oh, that, that,"},{"startTime":1274.84,"endTime":1276.93,"body":"that kind of sucks. I could"},{"startTime":1274.84,"endTime":1276.93,"body":"do better than that, but."},{"startTime":1276.94,"endTime":1279.48,"body":"Yeah. Yeah. I mean I think we've"},{"startTime":1276.94,"endTime":1279.48,"body":"all had that where we've seen,"},{"startTime":1279.48,"endTime":1282.04,"body":"how did that person get pressed?"},{"startTime":1279.48,"endTime":1282.04,"body":"I'm way smarter than \u003claugh\u003e."},{"startTime":1282.04,"endTime":1282.66,"body":"Yep."},{"startTime":1282.66,"endTime":1286.23,"body":"And then over time what you'll see is"},{"startTime":1282.66,"endTime":1286.23,"body":"that person will get better and better and"},{"startTime":1286.23,"endTime":1289.56,"body":"better and then all of a sudden you're"},{"startTime":1286.23,"endTime":1289.56,"body":"like, whoa, they're really far ahead."},{"startTime":1289.95,"endTime":1294.6,"body":"And so I would really strongly recommend"},{"startTime":1289.95,"endTime":1294.6,"body":"that if you are interested in getting"},{"startTime":1294.99,"endTime":1298.14,"body":"in front of audiences and getting more"},{"startTime":1294.99,"endTime":1298.14,"body":"exposure, et cetera, like yeah, you do,"},{"startTime":1298.2,"endTime":1299.033,"body":"you do start,"},{"startTime":1299.19,"endTime":1302.52,"body":"start sooner than later because it's"},{"startTime":1299.19,"endTime":1302.52,"body":"gonna take you a bit of time to like iron"},{"startTime":1302.52,"endTime":1304.0,"body":"out all the wrinkles in your pitch mm-hmm."},{"startTime":1304.04,"endTime":1307.44,"body":"\u003caffirmative\u003e and like polish your"},{"startTime":1304.04,"endTime":1307.44,"body":"LinkedIn and like, you know, get,"},{"startTime":1307.44,"endTime":1310.44,"body":"get what you wanna say. Right. And"},{"startTime":1307.44,"endTime":1310.44,"body":"like it's gonna take you, you know,"},{"startTime":1310.44,"endTime":1311.153,"body":"a little while."},{"startTime":1311.37,"endTime":1312.39,"body":"Yeah. It's just like,"},{"startTime":1312.4,"endTime":1315.63,"body":"I mean we talk about this all the time"},{"startTime":1312.4,"endTime":1315.63,"body":"when you wanna start recording video or"},{"startTime":1315.63,"endTime":1320.25,"body":"recording a podcast or writing a blog,"},{"startTime":1315.63,"endTime":1320.25,"body":"I mean it is practice makes perfect."},{"startTime":1320.25,"endTime":1322.92,"body":"And that's kind of the same thing"},{"startTime":1320.25,"endTime":1322.92,"body":"here is what I'm hearing you say."},{"startTime":1323.16,"endTime":1323.993,"body":"Yes."},{"startTime":1324.18,"endTime":1328.26,"body":"Yeah. Perfect. I mean, and um, with that,"},{"startTime":1328.5,"endTime":1333.3,"body":"so if somebody were to go to press"},{"startTime":1328.5,"endTime":1333.3,"body":"Jockey to help them get started,"},{"startTime":1334.32,"endTime":1337.08,"body":"they may not see results"},{"startTime":1334.32,"endTime":1337.08,"body":"necessarily right away,"},{"startTime":1337.62,"endTime":1342.3,"body":"but you're giving them the tools to help"},{"startTime":1337.62,"endTime":1342.3,"body":"them improve every single time and get"},{"startTime":1342.3,"endTime":1343.98,"body":"more of those opportunities."},{"startTime":1344.17,"endTime":1346.23,"body":"Correct. Is that correct?"},{"startTime":1344.17,"endTime":1346.23,"body":"Correct. Very correct."},{"startTime":1346.29,"endTime":1349.08,"body":"And we're also saving you a"},{"startTime":1346.29,"endTime":1349.08,"body":"ton of time. So you, again,"},{"startTime":1349.26,"endTime":1353.79,"body":"you don't have to use press jockey"},{"startTime":1349.26,"endTime":1353.79,"body":"fine, but then let's say you don't,"},{"startTime":1353.91,"endTime":1358.62,"body":"okay, now you're on multiple platforms"},{"startTime":1353.91,"endTime":1358.62,"body":"and you will spend, cuz we've done it,"},{"startTime":1358.98,"endTime":1363.45,"body":"you will spend hours and hours and hours"},{"startTime":1358.98,"endTime":1363.45,"body":"and hours every week sorting through"},{"startTime":1363.45,"endTime":1367.74,"body":"press requests, looking for the"},{"startTime":1363.45,"endTime":1367.74,"body":"right matches, sending off responses,"},{"startTime":1368.1,"endTime":1372.0,"body":"copying, pasting your templates, you"},{"startTime":1368.1,"endTime":1372.0,"body":"know, trying to figure out what to say,"},{"startTime":1372.51,"endTime":1377.43,"body":"et cetera, et cetera. Or you could have"},{"startTime":1372.51,"endTime":1377.43,"body":"it all in one spot organized for you,"},{"startTime":1377.79,"endTime":1380.91,"body":"save a ton of time and"},{"startTime":1377.79,"endTime":1380.91,"body":"in 15, 20 minutes a day,"},{"startTime":1381.0,"endTime":1385.89,"body":"like respond to dozens of"},{"startTime":1381.0,"endTime":1385.89,"body":"requests every week with the"},{"startTime":1385.9,"endTime":1388.41,"body":"help of our trained AI assistant."},{"startTime":1389.61,"endTime":1393.03,"body":"I know which one I would choose \u003claugh\u003e"},{"startTime":1389.61,"endTime":1393.03,"body":"cause cause I literally Because."},{"startTime":1393.36,"endTime":1393.78,"body":"You already chose."},{"startTime":1393.78,"endTime":1397.11,"body":"It. Yeah. I already chose it. So,"},{"startTime":1393.78,"endTime":1397.11,"body":"you know, it's up to you though."},{"startTime":1398.16,"endTime":1401.49,"body":"No, I mean, I think to me,"},{"startTime":1398.16,"endTime":1401.49,"body":"and I mean just me personally,"},{"startTime":1401.49,"endTime":1405.21,"body":"but I know for other clients and I have"},{"startTime":1401.49,"endTime":1405.21,"body":"a client right now who's getting some"},{"startTime":1405.21,"endTime":1409.68,"body":"press for stuff she is doing and they're"},{"startTime":1405.21,"endTime":1409.68,"body":"going a little bit of the old school"},{"startTime":1409.68,"endTime":1413.85,"body":"route with this. Um, you know,"},{"startTime":1409.68,"endTime":1413.85,"body":"and she has, she has a platform."},{"startTime":1414.06,"endTime":1416.67,"body":"It's not like this is the first"},{"startTime":1414.06,"endTime":1416.67,"body":"time she's, she's gotten press,"},{"startTime":1417.3,"endTime":1422.19,"body":"but that can look really"},{"startTime":1417.3,"endTime":1422.19,"body":"unattainable to someone who has a"},{"startTime":1422.19,"endTime":1424.59,"body":"smaller audience who, um,"},{"startTime":1425.38,"endTime":1430.36,"body":"maybe they only make low six figures"},{"startTime":1425.38,"endTime":1430.36,"body":"every year and they don't really think"},{"startTime":1430.75,"endTime":1433.15,"body":"that they, cuz they don't have"},{"startTime":1430.75,"endTime":1433.15,"body":"time, we're running our businesses,"},{"startTime":1433.15,"endTime":1437.83,"body":"we do not have time and we don't have"},{"startTime":1433.15,"endTime":1437.83,"body":"the funds to hire someone to find those"},{"startTime":1437.83,"endTime":1439.3,"body":"press placements for us."},{"startTime":1439.72,"endTime":1443.68,"body":"So I love the idea of press jockey"},{"startTime":1439.72,"endTime":1443.68,"body":"personally because it's like,"},{"startTime":1443.71,"endTime":1447.76,"body":"oh this sounds like it"},{"startTime":1443.71,"endTime":1447.76,"body":"makes it so much easier."},{"startTime":1447.77,"endTime":1452.71,"body":"And I love that you"},{"startTime":1447.77,"endTime":1452.71,"body":"have built-in tools like"},{"startTime":1452.71,"endTime":1457.39,"body":"an AI like Jamie that can help"},{"startTime":1452.71,"endTime":1457.39,"body":"me make it better all the time."},{"startTime":1457.66,"endTime":1458.02,"body":"Um,"},{"startTime":1458.02,"endTime":1462.13,"body":"so let's talk about the accounts that"},{"startTime":1458.02,"endTime":1462.13,"body":"you can go for with press jockey and how"},{"startTime":1462.13,"endTime":1466.33,"body":"that all works. Like, if you were to"},{"startTime":1462.13,"endTime":1466.33,"body":"go sign up, what does that look like?"},{"startTime":1467.14,"endTime":1468.01,"body":"Great questions."},{"startTime":1468.02,"endTime":1472.21,"body":"There are three different"},{"startTime":1468.02,"endTime":1472.21,"body":"ways you can approach this."},{"startTime":1472.72,"endTime":1476.59,"body":"One, you can do this as a small business."},{"startTime":1472.72,"endTime":1476.59,"body":"So that gives you a single count,"},{"startTime":1476.59,"endTime":1479.11,"body":"gives you a certain number"},{"startTime":1476.59,"endTime":1479.11,"body":"of keywords and you know,"},{"startTime":1479.11,"endTime":1480.46,"body":"you've got one login and you can,"},{"startTime":1480.52,"endTime":1484.36,"body":"you can go ahead and start seeing"},{"startTime":1480.52,"endTime":1484.36,"body":"all the opportunities and, and just,"},{"startTime":1484.69,"endTime":1488.32,"body":"you can go for it and, and prosper."},{"startTime":1484.69,"endTime":1488.32,"body":"Mm-hmm. \u003caffirmative\u003e. Um, it, it really,"},{"startTime":1488.56,"endTime":1493.27,"body":"it really, it really is that"},{"startTime":1488.56,"endTime":1493.27,"body":"easy. Now if you want more power,"},{"startTime":1493.27,"endTime":1495.52,"body":"and so you, for example,"},{"startTime":1493.27,"endTime":1495.52,"body":"you mentioned, hey,"},{"startTime":1495.52,"endTime":1498.04,"body":"if I don't have the"},{"startTime":1495.52,"endTime":1498.04,"body":"time and I want to hire,"},{"startTime":1498.31,"endTime":1500.77,"body":"let's say a VA or mm-hmm."},{"startTime":1500.81,"endTime":1503.95,"body":"\u003caffirmative\u003e or a freelancer and you"},{"startTime":1500.81,"endTime":1503.95,"body":"can find them all across the world."},{"startTime":1504.37,"endTime":1509.08,"body":"I wanna hire someone, maybe I'll"},{"startTime":1504.37,"endTime":1509.08,"body":"pay them $200 a month, you know,"},{"startTime":1509.2,"endTime":1513.97,"body":"and I want them to use"},{"startTime":1509.2,"endTime":1513.97,"body":"press jockey to spend 15 to"},{"startTime":1514.48,"endTime":1515.47,"body":"20 minutes a day,"},{"startTime":1515.47,"endTime":1520.09,"body":"30 minutes a day responding to these"},{"startTime":1515.47,"endTime":1520.09,"body":"requests and booking my calendar. Great."},{"startTime":1520.36,"endTime":1523.33,"body":"You can then use the agency style account,"},{"startTime":1523.6,"endTime":1528.22,"body":"the agency style account will give you"},{"startTime":1523.6,"endTime":1528.22,"body":"a lot more power, like a lot more power."},{"startTime":1528.4,"endTime":1532.09,"body":"So you can have team members, you have"},{"startTime":1528.4,"endTime":1532.09,"body":"admin access, you control everything."},{"startTime":1532.15,"endTime":1533.83,"body":"You've got reports. You can see how your,"},{"startTime":1534.25,"endTime":1538.65,"body":"your employees or your"},{"startTime":1534.25,"endTime":1538.65,"body":"freelancers are doing. And so you,"},{"startTime":1538.65,"endTime":1541.93,"body":"you get more keywords, et cetera."},{"startTime":1538.65,"endTime":1541.93,"body":"So there's that route as well."},{"startTime":1542.38,"endTime":1544.93,"body":"And then lastly, if"},{"startTime":1542.38,"endTime":1544.93,"body":"you're really like, Hey,"},{"startTime":1544.94,"endTime":1549.82,"body":"I don't want to have any hands on"},{"startTime":1544.94,"endTime":1549.82,"body":"anything, I want the pros to do it,"},{"startTime":1550.09,"endTime":1552.52,"body":"we have an option for"},{"startTime":1550.09,"endTime":1552.52,"body":"that as well. And we will,"},{"startTime":1552.61,"endTime":1555.28,"body":"our team will run it for you and we'll,"},{"startTime":1555.28,"endTime":1559.15,"body":"we'll do everything from the setup"},{"startTime":1555.28,"endTime":1559.15,"body":"to the pitches, to the scheduling."},{"startTime":1559.21,"endTime":1563.71,"body":"We do all of it for you. So it's a super"},{"startTime":1559.21,"endTime":1563.71,"body":"straightforward way to, to get started."},{"startTime":1564.19,"endTime":1566.71,"body":"That's awesome. Now you"},{"startTime":1564.19,"endTime":1566.71,"body":"talked about keywords,"},{"startTime":1566.71,"endTime":1569.2,"body":"which I know for most of"},{"startTime":1566.71,"endTime":1569.2,"body":"the people that I work with,"},{"startTime":1569.23,"endTime":1570.49,"body":"they're gonna be thinking about seo."},{"startTime":1570.82,"endTime":1575.2,"body":"So if you've ever done your SEO"},{"startTime":1570.82,"endTime":1575.2,"body":"like keywords and you've kind of"},{"startTime":1575.77,"endTime":1578.92,"body":"found out which ones you wanna target,"},{"startTime":1575.77,"endTime":1578.92,"body":"are, are these kind of the same things?"},{"startTime":1578.92,"endTime":1581.83,"body":"Like how would you go about choosing"},{"startTime":1578.92,"endTime":1581.83,"body":"your keywords that you wanna target for"},{"startTime":1581.83,"endTime":1583.75,"body":"press and media placements?"},{"startTime":1583.9,"endTime":1587.41,"body":"Yeah, very similar things. So we, we,"},{"startTime":1587.41,"endTime":1591.46,"body":"when we're doing the data"},{"startTime":1587.41,"endTime":1591.46,"body":"assessment of every press request,"},{"startTime":1591.73,"endTime":1595.42,"body":"we're looking through it"},{"startTime":1591.73,"endTime":1595.42,"body":"for keywords. And so, um,"},{"startTime":1595.48,"endTime":1598.81,"body":"we're looking through it"},{"startTime":1595.48,"endTime":1598.81,"body":"for sentiment. And so we're,"},{"startTime":1598.82,"endTime":1602.23,"body":"we're plus a number of other things. And"},{"startTime":1598.82,"endTime":1602.23,"body":"so we're, we're, we're trying to say,"},{"startTime":1602.26,"endTime":1604.76,"body":"okay, if you put in the keyword health,"},{"startTime":1605.84,"endTime":1610.4,"body":"does this match any press"},{"startTime":1605.84,"endTime":1610.4,"body":"request of someone in the"},{"startTime":1610.4,"endTime":1614.76,"body":"media who's looking for health experts"},{"startTime":1610.4,"endTime":1614.76,"body":"or mm-hmm. \u003caffirmative\u003e healthy,"},{"startTime":1615.17,"endTime":1618.86,"body":"you know, food and beverage companies"},{"startTime":1615.17,"endTime":1618.86,"body":"or something related to health. Right?"},{"startTime":1618.92,"endTime":1620.51,"body":"So that's how the keywords work."},{"startTime":1620.75,"endTime":1625.34,"body":"So if you've already got an idea of the"},{"startTime":1620.75,"endTime":1625.34,"body":"keywords that you want to be known for"},{"startTime":1625.37,"endTime":1626.63,"body":"or you want to rank for,"},{"startTime":1627.11,"endTime":1632.09,"body":"then you can put in some of"},{"startTime":1627.11,"endTime":1632.09,"body":"those keywords into press jockey"},{"startTime":1632.33,"endTime":1636.29,"body":"and we will see what opportunities"},{"startTime":1632.33,"endTime":1636.29,"body":"are out there for press requests free."},{"startTime":1636.98,"endTime":1637.58,"body":"That's awesome."},{"startTime":1637.58,"endTime":1641.87,"body":"So you have the ability to"},{"startTime":1637.58,"endTime":1641.87,"body":"kind of basically research"},{"startTime":1641.87,"endTime":1642.703,"body":"to choose."},{"startTime":1642.77,"endTime":1643.603,"body":"Absolutely. So."},{"startTime":1643.76,"endTime":1646.34,"body":"It's not like just you put that in and"},{"startTime":1643.76,"endTime":1646.34,"body":"those are your only three that you get."},{"startTime":1646.34,"endTime":1649.88,"body":"From Yeah. You can constantly change"},{"startTime":1646.34,"endTime":1649.88,"body":"them. Like, you know, we, we, we,"},{"startTime":1650.42,"endTime":1654.26,"body":"we want you to be successful with this,"},{"startTime":1650.42,"endTime":1654.26,"body":"so there's no restrictions on it. Um,"},{"startTime":1654.27,"endTime":1657.44,"body":"you know, you can change them, you"},{"startTime":1654.27,"endTime":1657.44,"body":"can add more keywords, uh, you know,"},{"startTime":1657.44,"endTime":1660.88,"body":"like you can, you can do all"},{"startTime":1657.44,"endTime":1660.88,"body":"of that. And we also put in a,"},{"startTime":1661.39,"endTime":1666.11,"body":"a pretty cool historic lookup feature"},{"startTime":1661.39,"endTime":1666.11,"body":"so you can look backwards at the past 30"},{"startTime":1666.11,"endTime":1667.25,"body":"days of."},{"startTime":1667.35,"endTime":1668.24,"body":"That's really cool."},{"startTime":1668.49,"endTime":1671.18,"body":"So you can get an idea of like how your,"},{"startTime":1671.6,"endTime":1675.35,"body":"your keyword will perform in the"},{"startTime":1671.6,"endTime":1675.35,"body":"future. And so that, that gives you,"},{"startTime":1675.47,"endTime":1677.78,"body":"that gives you the, the,"},{"startTime":1675.47,"endTime":1677.78,"body":"the ability to, you know,"},{"startTime":1678.29,"endTime":1679.73,"body":"put in a number of different keywords,"},{"startTime":1679.73,"endTime":1684.2,"body":"see which ones have the most"},{"startTime":1679.73,"endTime":1684.2,"body":"opportunities or maybe targeted"},{"startTime":1684.2,"endTime":1687.29,"body":"opportunities, and then you"},{"startTime":1684.2,"endTime":1687.29,"body":"can go forward from there."},{"startTime":1688.04,"endTime":1688.873,"body":"Right. Right. And,"},{"startTime":1689.03,"endTime":1692.45,"body":"and basically what you're looking"},{"startTime":1689.03,"endTime":1692.45,"body":"for is you wanna be careful with your"},{"startTime":1692.45,"endTime":1693.11,"body":"keywords, right?"},{"startTime":1693.11,"endTime":1696.38,"body":"Cuz you wanna find the right opportunities"},{"startTime":1693.11,"endTime":1696.38,"body":"that you can actually help with."},{"startTime":1697.46,"endTime":1701.3,"body":"And so digging into those press requests"},{"startTime":1697.46,"endTime":1701.3,"body":"and looking at that historical data,"},{"startTime":1701.3,"endTime":1704.12,"body":"you're gonna make sure that you're looking"},{"startTime":1701.3,"endTime":1704.12,"body":"at the right ones basically. Correct."},{"startTime":1704.27,"endTime":1707.12,"body":"Yes. Uh, but I, now here's"},{"startTime":1704.27,"endTime":1707.12,"body":"the thing though, right? I do,"},{"startTime":1707.12,"endTime":1711.44,"body":"I do recommend that everyone"},{"startTime":1707.12,"endTime":1711.44,"body":"start broad when they're,"},{"startTime":1711.47,"endTime":1716.03,"body":"when they're getting started. So put"},{"startTime":1711.47,"endTime":1716.03,"body":"in generic, not generic, but like,"},{"startTime":1716.16,"endTime":1719.06,"body":"you know, the root of a keyword"},{"startTime":1716.16,"endTime":1719.06,"body":"word like health and see Yeah."},{"startTime":1719.35,"endTime":1720.44,"body":"Like a one word."},{"startTime":1720.53,"endTime":1722.45,"body":"Like a one word, like it's gonna be broad."},{"startTime":1722.45,"endTime":1724.46,"body":"You're gonna get a lot of matches and yes,"},{"startTime":1724.73,"endTime":1729.56,"body":"let's say 40% of them are not"},{"startTime":1724.73,"endTime":1729.56,"body":"gonna be relevant. That's okay."},{"startTime":1729.89,"endTime":1734.21,"body":"Because what you're trying to figure"},{"startTime":1729.89,"endTime":1734.21,"body":"out is which ones are relevant to me?"},{"startTime":1734.51,"endTime":1736.16,"body":"And if I don't put in that broad keyword,"},{"startTime":1736.16,"endTime":1740.57,"body":"I may miss something that the"},{"startTime":1736.16,"endTime":1740.57,"body":"media is putting out there"},{"startTime":1741.05,"endTime":1744.38,"body":"that I never even"},{"startTime":1741.05,"endTime":1744.38,"body":"thought about. Like sure,"},{"startTime":1744.47,"endTime":1748.73,"body":"maybe they've put it in the wrong category"},{"startTime":1744.47,"endTime":1748.73,"body":"or maybe they've worded it in a very"},{"startTime":1748.73,"endTime":1752.57,"body":"strange way and they just put health"},{"startTime":1748.73,"endTime":1752.57,"body":"as one of the, the, the keywords."},{"startTime":1752.57,"endTime":1756.77,"body":"But it's really all about"},{"startTime":1752.57,"endTime":1756.77,"body":"biotech and ai. Uh, you know,"},{"startTime":1756.77,"endTime":1760.4,"body":"maybe it's a biotech and AI or something"},{"startTime":1756.77,"endTime":1760.4,"body":"like that, or a development in ai,"},{"startTime":1761.81,"endTime":1764.54,"body":"but it's for a health magazine"},{"startTime":1761.81,"endTime":1764.54,"body":"and you're just like, you know,"},{"startTime":1764.57,"endTime":1767.15,"body":"there's an opportunity there"},{"startTime":1764.57,"endTime":1767.15,"body":"that maybe is perfect for you."},{"startTime":1767.42,"endTime":1770.99,"body":"And so you gotta put in those broad"},{"startTime":1767.42,"endTime":1770.99,"body":"keywords and then as time goes on and you"},{"startTime":1770.99,"endTime":1773.57,"body":"realize, okay, 20, 30, 40%"},{"startTime":1770.99,"endTime":1773.57,"body":"of these are not relevant,"},{"startTime":1773.57,"endTime":1776.99,"body":"you start to narrow your keywords down"},{"startTime":1773.57,"endTime":1776.99,"body":"and get, get the more direct matches."},{"startTime":1777.27,"endTime":1780.8,"body":"Yeah. Cuz I mean, even with seo, I"},{"startTime":1777.27,"endTime":1780.8,"body":"teach this all the time, but like,"},{"startTime":1781.74,"endTime":1784.32,"body":"they don't use the terminology"},{"startTime":1781.74,"endTime":1784.32,"body":"that we use. I mean,"},{"startTime":1784.32,"endTime":1788.82,"body":"would you say that's true even with media"},{"startTime":1784.32,"endTime":1788.82,"body":"mentions that they're not necessarily"},{"startTime":1788.82,"endTime":1792.06,"body":"going to say things the same way"},{"startTime":1788.82,"endTime":1792.06,"body":"that you would as the expert?"},{"startTime":1792.54,"endTime":1795.27,"body":"Right, exactly. That, that often"},{"startTime":1792.54,"endTime":1795.27,"body":"happens because you gotta remember,"},{"startTime":1795.69,"endTime":1798.66,"body":"they're not always experts on, on"},{"startTime":1795.69,"endTime":1798.66,"body":"the topics they're writing about."},{"startTime":1799.02,"endTime":1803.79,"body":"That's why they're looking for"},{"startTime":1799.02,"endTime":1803.79,"body":"you. Because I may be tasked as,"},{"startTime":1803.79,"endTime":1806.7,"body":"as, as an, as a writer for, you know,"},{"startTime":1808.56,"endTime":1810.63,"body":"health health magazine.com,"},{"startTime":1810.93,"endTime":1815.13,"body":"I may be tasked with writing an article"},{"startTime":1810.93,"endTime":1815.13,"body":"about the future of AI development as it"},{"startTime":1815.13,"endTime":1818.67,"body":"relates to software in"},{"startTime":1815.13,"endTime":1818.67,"body":"the healthcare industry."},{"startTime":1819.24,"endTime":1821.28,"body":"And I don't know anything"},{"startTime":1819.24,"endTime":1821.28,"body":"about that. Right."},{"startTime":1821.28,"endTime":1825.27,"body":"So that's why I'm looking for"},{"startTime":1821.28,"endTime":1825.27,"body":"you to help me because yeah,"},{"startTime":1825.27,"endTime":1826.29,"body":"sure I know about health,"},{"startTime":1826.38,"endTime":1829.2,"body":"but I don't know anything"},{"startTime":1826.38,"endTime":1829.2,"body":"about development or software"},{"startTime":1829.2,"endTime":1831.28,"body":"for an expert in that,"},{"startTime":1829.2,"endTime":1831.28,"body":"in that field to help me."},{"startTime":1831.78,"endTime":1834.24,"body":"Right? Right. So it's, to me,"},{"startTime":1831.78,"endTime":1834.24,"body":"it's important. It's the same way,"},{"startTime":1834.27,"endTime":1836.58,"body":"like if you do your keyword research,"},{"startTime":1836.58,"endTime":1840.18,"body":"it's almost the same way"},{"startTime":1836.58,"endTime":1840.18,"body":"you're looking for common tech,"},{"startTime":1840.39,"endTime":1845.04,"body":"common terminology, common jargon"},{"startTime":1840.39,"endTime":1845.04,"body":"and not our technical terms. Like,"},{"startTime":1845.05,"endTime":1845.97,"body":"you don't wanna start there,"},{"startTime":1845.98,"endTime":1850.41,"body":"you wanna start with something very"},{"startTime":1845.98,"endTime":1850.41,"body":"broad and very common sense almost,"},{"startTime":1850.56,"endTime":1855.09,"body":"which can be hard as a business"},{"startTime":1850.56,"endTime":1855.09,"body":"owner when you're in it day to"},{"startTime":1855.09,"endTime":1858.69,"body":"day, I'm gonna struggle"},{"startTime":1855.09,"endTime":1858.69,"body":"with this myself. You know,"},{"startTime":1858.72,"endTime":1863.37,"body":"making sure that you're thinking"},{"startTime":1858.72,"endTime":1863.37,"body":"about, okay, I'm not, I'm the expert,"},{"startTime":1863.88,"endTime":1865.05,"body":"but I'm not gonna, like,"},{"startTime":1865.05,"endTime":1868.08,"body":"I know my customers don't talk about"},{"startTime":1865.05,"endTime":1868.08,"body":"this the same way I talk about it."},{"startTime":1868.41,"endTime":1871.02,"body":"So getting into their head a little bit,"},{"startTime":1871.29,"endTime":1875.04,"body":"are there any tricks beyond like just"},{"startTime":1871.29,"endTime":1875.04,"body":"typing in those broad keywords that you"},{"startTime":1875.04,"endTime":1878.1,"body":"would suggest kind of help people"},{"startTime":1875.04,"endTime":1878.1,"body":"generate some of those ideas?"},{"startTime":1878.37,"endTime":1880.28,"body":"Yeah, so we actually"},{"startTime":1878.37,"endTime":1880.28,"body":"have, we actually have a,"},{"startTime":1880.68,"endTime":1884.97,"body":"we're launching a trends based nice, um,"},{"startTime":1885.75,"endTime":1889.5,"body":"trends based newsletter"},{"startTime":1885.75,"endTime":1889.5,"body":"that will provide data to,"},{"startTime":1889.59,"endTime":1894.33,"body":"to paying members for that. And so I"},{"startTime":1889.59,"endTime":1894.33,"body":"I'm thinking we're, we're, we're gonna,"},{"startTime":1894.66,"endTime":1897.69,"body":"we're gonna open it up to anyone"},{"startTime":1894.66,"endTime":1897.69,"body":"who wants to get that, that insight."},{"startTime":1898.05,"endTime":1902.08,"body":"But that will be a combination of,"},{"startTime":1898.05,"endTime":1902.08,"body":"you know, us doing keyword research,"},{"startTime":1902.09,"endTime":1904.8,"body":"trending research on media, you know,"},{"startTime":1904.8,"endTime":1909.33,"body":"releases stories in the media and then"},{"startTime":1904.8,"endTime":1909.33,"body":"also the press requests that we're"},{"startTime":1909.33,"endTime":1913.29,"body":"seeing, uh, come through our platform."},{"startTime":1909.33,"endTime":1913.29,"body":"So it's gonna be a pretty interesting,"},{"startTime":1913.65,"endTime":1915.93,"body":"in interesting newsletter."},{"startTime":1913.65,"endTime":1915.93,"body":"Like for example,"},{"startTime":1916.41,"endTime":1921.24,"body":"we've assessed almost a half"},{"startTime":1916.41,"endTime":1921.24,"body":"of a million press requests"},{"startTime":1921.24,"endTime":1924.66,"body":"over the course of three"},{"startTime":1921.24,"endTime":1924.66,"body":"and a half months. Wow."},{"startTime":1925.23,"endTime":1929.1,"body":"And so there's a lot of interesting"},{"startTime":1925.23,"endTime":1929.1,"body":"data insights there that will show you"},{"startTime":1929.1,"endTime":1931.32,"body":"what's trending, what's not, you know,"},{"startTime":1931.32,"endTime":1934.53,"body":"how people in the media are"},{"startTime":1931.32,"endTime":1934.53,"body":"talking about specific topics,"},{"startTime":1934.68,"endTime":1938.61,"body":"which gives you an advantage then to be"},{"startTime":1934.68,"endTime":1938.61,"body":"able to put in the right keywords that"},{"startTime":1938.61,"endTime":1940.08,"body":"you get the best opportunities."},{"startTime":1940.74,"endTime":1940.95,"body":"Well,"},{"startTime":1940.95,"endTime":1945.48,"body":"and I just wanna talk about the volume"},{"startTime":1940.95,"endTime":1945.48,"body":"I press requests that you just mentioned"},{"startTime":1945.99,"endTime":1947.34,"body":"over the last three and a half months."},{"startTime":1947.34,"endTime":1951.36,"body":"That tells me there's so much opportunity"},{"startTime":1947.34,"endTime":1951.36,"body":"for people to get media mentions."},{"startTime":1951.63,"endTime":1953.91,"body":"They just have to go looking"},{"startTime":1951.63,"endTime":1953.91,"body":"for that opportunity."},{"startTime":1954.35,"endTime":1958.11,"body":"Yeah. There, there, there are, there are"},{"startTime":1954.35,"endTime":1958.11,"body":"quite a few like thousands every month."},{"startTime":1959.23,"endTime":1962.8,"body":"Yeah. That's very cool. So, um,"},{"startTime":1963.01,"endTime":1966.28,"body":"we have been talking now for 30 minutes."},{"startTime":1963.01,"endTime":1966.28,"body":"I feel like we could talk forever,"},{"startTime":1966.28,"endTime":1970.27,"body":"but let's go ahead and wrap this"},{"startTime":1966.28,"endTime":1970.27,"body":"up a little bit and talk about,"},{"startTime":1970.27,"endTime":1974.2,"body":"cuz I know that you guys said that"},{"startTime":1970.27,"endTime":1974.2,"body":"you are in beta. Um, so you're,"},{"startTime":1975.52,"endTime":1979.72,"body":"what kinds of things if somebody were"},{"startTime":1975.52,"endTime":1979.72,"body":"to go to press jockey.com right now and"},{"startTime":1979.72,"endTime":1980.11,"body":"sign up,"},{"startTime":1980.11,"endTime":1983.89,"body":"what kind of things could they expect"},{"startTime":1980.11,"endTime":1983.89,"body":"within this initial beta that they're"},{"startTime":1983.89,"endTime":1984.723,"body":"signing up for?"},{"startTime":1985.39,"endTime":1990.16,"body":"So the beta, we're only"},{"startTime":1985.39,"endTime":1990.16,"body":"taking 500 users for the beta."},{"startTime":1990.19,"endTime":1990.68,"body":"Okay."},{"startTime":1990.68,"endTime":1995.47,"body":"So beta users get a"},{"startTime":1990.68,"endTime":1995.47,"body":"massive discount on the,"},{"startTime":1995.48,"endTime":1999.32,"body":"the, the subscription, uh, cost to mm-hmm."},{"startTime":1999.36,"endTime":2001.02,"body":"\u003caffirmative\u003e to press jockey."},{"startTime":2001.26,"endTime":2005.97,"body":"We're talking like 45 to 55%."},{"startTime":2001.26,"endTime":2005.97,"body":"So it's massive discount."},{"startTime":2006.42,"endTime":2010.92,"body":"Plus you get the latest"},{"startTime":2006.42,"endTime":2010.92,"body":"features in our AI development."},{"startTime":2010.98,"endTime":2015.54,"body":"And so when we release those release, we"},{"startTime":2010.98,"endTime":2015.54,"body":"release it to the beta users first. Um,"},{"startTime":2015.66,"endTime":2018.54,"body":"and then really cool. Yeah."},{"startTime":2015.66,"endTime":2018.54,"body":"So then, then on top of it,"},{"startTime":2018.6,"endTime":2022.98,"body":"we're offering beta"},{"startTime":2018.6,"endTime":2022.98,"body":"users, uh, you know, um,"},{"startTime":2023.07,"endTime":2024.81,"body":"and if they're coming from your podcast,"},{"startTime":2025.08,"endTime":2027.81,"body":"we'll we will jump on the"},{"startTime":2025.08,"endTime":2027.81,"body":"phone with 'em for 15,"},{"startTime":2027.81,"endTime":2031.71,"body":"20 minutes and like really help them"},{"startTime":2027.81,"endTime":2031.71,"body":"understand how to structure their press."},{"startTime":2031.71,"endTime":2034.8,"body":"So you get basically free"},{"startTime":2031.71,"endTime":2034.8,"body":"consulting session. Um,"},{"startTime":2035.04,"endTime":2038.4,"body":"and then right now in the beta program,"},{"startTime":2035.04,"endTime":2038.4,"body":"you know, one of the things that,"},{"startTime":2038.49,"endTime":2042.18,"body":"that I think everyone should know is"},{"startTime":2038.49,"endTime":2042.18,"body":"like, we're constantly pushing updates."},{"startTime":2042.36,"endTime":2043.71,"body":"We like to move very fast."},{"startTime":2043.89,"endTime":2048.12,"body":"So in the beta program we just ask for"},{"startTime":2043.89,"endTime":2048.12,"body":"feedback in terms of what's broken,"},{"startTime":2048.36,"endTime":2052.92,"body":"what would you like to see us"},{"startTime":2048.36,"endTime":2052.92,"body":"build mm-hmm. \u003caffirmative\u003e."},{"startTime":2052.92,"endTime":2055.74,"body":"we constantly make changes, uh, you know,"},{"startTime":2055.83,"endTime":2059.79,"body":"progress the platform forward so that"},{"startTime":2055.83,"endTime":2059.79,"body":"you can have the best results with your"},{"startTime":2059.79,"endTime":2060.623,"body":"press outreach."},{"startTime":2061.2,"endTime":2062.46,"body":"Yeah. That's really cool."},{"startTime":2062.7,"endTime":2067.62,"body":"So where can people go to learn more"},{"startTime":2062.7,"endTime":2067.62,"body":"about you, more about press jockey,"},{"startTime":2067.92,"endTime":2069.0,"body":"um, as,"},{"startTime":2069.0,"endTime":2071.85,"body":"as they're listening to this and they're"},{"startTime":2069.0,"endTime":2071.85,"body":"interested in maybe finding out a"},{"startTime":2071.85,"endTime":2072.9,"body":"little bit more information?"},{"startTime":2073.44,"endTime":2073.68,"body":"Yeah,"},{"startTime":2073.68,"endTime":2078.48,"body":"just go to www.press jockey.com so that's"},{"startTime":2078.48,"endTime":2082.8,"body":"P R E S S J O C K E"},{"startTime":2082.8,"endTime":2083.97,"body":"y.com."},{"startTime":2083.98,"endTime":2087.84,"body":"So press jockey.com and"},{"startTime":2083.98,"endTime":2087.84,"body":"you can get started there."},{"startTime":2087.84,"endTime":2091.98,"body":"We actually for the beta as well,"},{"startTime":2087.84,"endTime":2091.98,"body":"we're offering a 14 day free trial."},{"startTime":2092.28,"endTime":2094.62,"body":"You don't need a credit"},{"startTime":2092.28,"endTime":2094.62,"body":"card. Like, so we're like,"},{"startTime":2094.68,"endTime":2098.46,"body":"we want your feedback and by the way,"},{"startTime":2094.68,"endTime":2098.46,"body":"once you get into that 14 day free trial,"},{"startTime":2098.82,"endTime":2102.66,"body":"you're, you're technically"},{"startTime":2098.82,"endTime":2102.66,"body":"reserving your spot for the beta."},{"startTime":2102.84,"endTime":2106.98,"body":"So that's the paid, the paid version"},{"startTime":2102.84,"endTime":2106.98,"body":"of it. So you do get that discount,"},{"startTime":2107.31,"endTime":2111.87,"body":"but it is filling up fast. I"},{"startTime":2107.31,"endTime":2111.87,"body":"can definitely say that. Um,"},{"startTime":2111.96,"endTime":2116.85,"body":"and I don't think that we will"},{"startTime":2111.96,"endTime":2116.85,"body":"keep it around for too much longer."},{"startTime":2117.05,"endTime":2119.46,"body":"Perfect. Well, and I know, um,"},{"startTime":2119.94,"endTime":2124.89,"body":"this podcast we're releasing"},{"startTime":2119.94,"endTime":2124.89,"body":"on, um, let's see, four 18,"},{"startTime":2124.98,"endTime":2128.91,"body":"that's today. Um, so as of four 18,"},{"startTime":2128.97,"endTime":2131.82,"body":"hopefully there are still still"},{"startTime":2128.97,"endTime":2131.82,"body":"some spots left for you guys."},{"startTime":2132.0,"endTime":2133.5,"body":"I'll be totally honest and blunt."},{"startTime":2133.5,"endTime":2136.41,"body":"I'm probably gonna go sign up for"},{"startTime":2133.5,"endTime":2136.41,"body":"my two weeks, no two weeks trial,"},{"startTime":2136.41,"endTime":2138.91,"body":"like right after we get"},{"startTime":2136.41,"endTime":2138.91,"body":"off our call today. Um,"},{"startTime":2138.91,"endTime":2143.44,"body":"cuz this is really cool"},{"startTime":2138.91,"endTime":2143.44,"body":"and I love like how, just,"},{"startTime":2143.44,"endTime":2146.86,"body":"just one last question. How was"},{"startTime":2143.44,"endTime":2146.86,"body":"it that you guys determined that"},{"startTime":2149.11,"endTime":2151.93,"body":"this was the right way for, for you to go?"},{"startTime":2151.94,"endTime":2156.43,"body":"Was it just your personal experience or"},{"startTime":2151.94,"endTime":2156.43,"body":"was it something that clients came to"},{"startTime":2156.43,"endTime":2160.06,"body":"you with and you went, no, I just wanna"},{"startTime":2156.43,"endTime":2160.06,"body":"make this all just so much easier?"},{"startTime":2161.35,"endTime":2163.39,"body":"It was a little bit of both, you know,"},{"startTime":2163.4,"endTime":2167.14,"body":"from a personal experience"},{"startTime":2163.4,"endTime":2167.14,"body":"on the agency side, um,"},{"startTime":2167.74,"endTime":2172.15,"body":"we just had so much difficulty with"},{"startTime":2167.74,"endTime":2172.15,"body":"press outreach and responding to"},{"startTime":2172.51,"endTime":2176.11,"body":"some of these requests on the platforms"},{"startTime":2172.51,"endTime":2176.11,"body":"that we're on. And so we said, okay,"},{"startTime":2176.35,"endTime":2180.22,"body":"let's make it easier. And so that"},{"startTime":2176.35,"endTime":2180.22,"body":"put us down our, our our journey."},{"startTime":2180.58,"endTime":2182.05,"body":"And then from there I thought, well,"},{"startTime":2182.2,"endTime":2185.68,"body":"there are other agencies that"},{"startTime":2182.2,"endTime":2185.68,"body":"can really leverage this."},{"startTime":2186.7,"endTime":2190.78,"body":"Anyone who's looking for back links or"},{"startTime":2186.7,"endTime":2190.78,"body":"SEO boosts can really leverage this."},{"startTime":2190.78,"endTime":2194.65,"body":"Any small business who wants to get in"},{"startTime":2190.78,"endTime":2194.65,"body":"front of the media and build their social"},{"startTime":2194.65,"endTime":2198.79,"body":"credibility or their, their trust in"},{"startTime":2194.65,"endTime":2198.79,"body":"the market, get in front of audiences,"},{"startTime":2198.79,"endTime":2201.61,"body":"get brand exposure, they"},{"startTime":2198.79,"endTime":2201.61,"body":"can benefit from this."},{"startTime":2201.67,"endTime":2203.41,"body":"And so we just kept on going from there."},{"startTime":2204.22,"endTime":2205.9,"body":"I love it. I love it."},{"startTime":2204.22,"endTime":2205.9,"body":"I mean, and it's just,"},{"startTime":2207.16,"endTime":2210.04,"body":"I mean obviously this is"},{"startTime":2207.16,"endTime":2210.04,"body":"a for-profit enterprise,"},{"startTime":2210.04,"endTime":2214.9,"body":"but to me this is a crazy amazing"},{"startTime":2210.04,"endTime":2214.9,"body":"thing that you are doing for just this,"},{"startTime":2215.08,"endTime":2219.4,"body":"for the community as a whole to make"},{"startTime":2215.08,"endTime":2219.4,"body":"this easier for people and kind of like"},{"startTime":2219.4,"endTime":2222.7,"body":"stop gatekeeping press and media mentions."},{"startTime":2222.83,"endTime":2226.39,"body":"That that's actually very interesting"},{"startTime":2222.83,"endTime":2226.39,"body":"that you mentioned that because that's"},{"startTime":2226.45,"endTime":2231.13,"body":"exactly what, what the under part of the"},{"startTime":2226.45,"endTime":2231.13,"body":"underlying reason is. Right. It's like,"},{"startTime":2232.33,"endTime":2236.62,"body":"I think that there are a lot of really"},{"startTime":2232.33,"endTime":2236.62,"body":"interesting businesses in the world"},{"startTime":2237.01,"endTime":2240.82,"body":"and unfortunately there's just a very,"},{"startTime":2241.36,"endTime":2244.6,"body":"very small amount that"},{"startTime":2241.36,"endTime":2244.6,"body":"really get press mm-hmm."},{"startTime":2244.64,"endTime":2248.38,"body":"\u003caffirmative\u003e and the press that we see"},{"startTime":2244.64,"endTime":2248.38,"body":"is kind of the same brands over and over"},{"startTime":2248.38,"endTime":2252.64,"body":"and over again. And, you know, rarely"},{"startTime":2248.38,"endTime":2252.64,"body":"we will see something pop out that,"},{"startTime":2252.65,"endTime":2254.95,"body":"that is interesting, but I'm,"},{"startTime":2252.65,"endTime":2254.95,"body":"I'm like, you know, there's,"},{"startTime":2255.52,"endTime":2258.91,"body":"there are interesting people around the"},{"startTime":2255.52,"endTime":2258.91,"body":"world who are trying to do good things"},{"startTime":2258.91,"endTime":2263.5,"body":"with their businesses, right. And"},{"startTime":2258.91,"endTime":2263.5,"body":"yeah, I would like to see them get in,"},{"startTime":2263.56,"endTime":2268.09,"body":"in the media more so that"},{"startTime":2263.56,"endTime":2268.09,"body":"we can have more success as,"},{"startTime":2268.18,"endTime":2269.32,"body":"as, you know,"},{"startTime":2269.38,"endTime":2274.36,"body":"humans and you can have more success"},{"startTime":2269.38,"endTime":2274.36,"body":"in your business and your community can"},{"startTime":2274.45,"endTime":2277.33,"body":"develop and the business"},{"startTime":2274.45,"endTime":2277.33,"body":"world can thrive, you know?"},{"startTime":2278.17,"endTime":2282.43,"body":"Right, right. And I mean the more, the"},{"startTime":2278.17,"endTime":2282.43,"body":"more voices that we get and the more,"},{"startTime":2282.43,"endTime":2283.96,"body":"especially in the more diverse voices,"},{"startTime":2283.96,"endTime":2286.9,"body":"not just the same ones"},{"startTime":2283.96,"endTime":2286.9,"body":"all over the place, um,"},{"startTime":2286.96,"endTime":2289.9,"body":"I think that's the only thing"},{"startTime":2286.96,"endTime":2289.9,"body":"we can get out of that is good,"},{"startTime":2290.14,"endTime":2290.83,"body":"you know what I mean? Like,"},{"startTime":2290.83,"endTime":2295.57,"body":"it helps us see other people's"},{"startTime":2290.83,"endTime":2295.57,"body":"experiences and gain value"},{"startTime":2295.57,"endTime":2300.34,"body":"from each other and just really open"},{"startTime":2295.57,"endTime":2300.34,"body":"the world up in a totally different,"},{"startTime":2300.61,"endTime":2301.27,"body":"totally different."},{"startTime":2301.27,"endTime":2302.2,"body":"Way. Totally."},{"startTime":2303.01,"endTime":2307.42,"body":"Awesome. Well thank you so"},{"startTime":2303.01,"endTime":2307.42,"body":"much for joining us today. Um,"},{"startTime":2308.08,"endTime":2310.72,"body":"again, if you guys have any"},{"startTime":2308.08,"endTime":2310.72,"body":"questions you wanna find out more,"},{"startTime":2310.73,"endTime":2312.31,"body":"you can go to press jockey.com."},{"startTime":2312.32,"endTime":2314.92,"body":"All of their social media"},{"startTime":2312.32,"endTime":2314.92,"body":"is linked on their website,"},{"startTime":2314.92,"endTime":2319.31,"body":"but gonna link it in today's show notes"},{"startTime":2314.92,"endTime":2319.31,"body":"and a few other things from Cahill."},{"startTime":2319.61,"endTime":2321.74,"body":"So if you guys have any questions,"},{"startTime":2321.83,"endTime":2326.78,"body":"please feel free to dm"},{"startTime":2321.83,"endTime":2326.78,"body":"me@captaincoder.com or at Captain Coder"},{"startTime":2326.78,"endTime":2328.31,"body":"on Instagram. Um,"},{"startTime":2328.46,"endTime":2332.69,"body":"and I will hook you up if you have those"},{"startTime":2328.46,"endTime":2332.69,"body":"questions and send you on to Cahill."},{"startTime":2332.81,"endTime":2336.32,"body":"So Awesome. Thank you so much for joining"},{"startTime":2332.81,"endTime":2336.32,"body":"us today. Thanks for having me out."},{"startTime":2337.52,"endTime":2341.57,"body":"I hope you loved that"},{"startTime":2337.52,"endTime":2341.57,"body":"interview as much as I did."},{"startTime":2341.84,"endTime":2345.71,"body":"There are so many things in there that"},{"startTime":2341.84,"endTime":2345.71,"body":"if you have ever thought about getting"},{"startTime":2345.71,"endTime":2349.67,"body":"yourself press and media mentions,"},{"startTime":2345.71,"endTime":2349.67,"body":"that can help you do that."},{"startTime":2349.94,"endTime":2354.53,"body":"But I highly encourage you to go check"},{"startTime":2349.94,"endTime":2354.53,"body":"out press Jockey and make that even"},{"startTime":2354.56,"endTime":2355.61,"body":"easier for you."},{"startTime":2355.61,"endTime":2360.53,"body":"And let's just save time and"},{"startTime":2355.61,"endTime":2360.53,"body":"get your expertise out in the"},{"startTime":2360.53,"endTime":2364.61,"body":"world. Thank you all for"},{"startTime":2360.53,"endTime":2364.61,"body":"tuning into our show this week."},{"startTime":2364.91,"endTime":2366.95,"body":"To catch more Captain Coder,"},{"startTime":2367.16,"endTime":2371.09,"body":"you can subscribe to this podcast"},{"startTime":2367.16,"endTime":2371.09,"body":"on your favorite podcast app. Now."},{"startTime":2371.09,"endTime":2374.15,"body":"If you have any questions or you wanna"},{"startTime":2371.09,"endTime":2374.15,"body":"learn more about digital marketing and"},{"startTime":2374.15,"endTime":2376.04,"body":"how it can help grow your online business,"},{"startTime":2376.34,"endTime":2379.7,"body":"follow us on Instagram at"},{"startTime":2376.34,"endTime":2379.7,"body":"Captain Coder or visit us"},{"startTime":2379.7,"endTime":2382.82,"body":"online@captaincoder.com."},{"startTime":2383.12,"endTime":2385.16,"body":"Can't wait to talk to"},{"startTime":2383.12,"endTime":2385.16,"body":"you all again next week."}]}