{"version":"1.0.0","segments":[{"startTime":0.18,"endTime":2.46,"body":"But that's why it's so important."},{"startTime":0.18,"endTime":2.46,"body":"And I think that's the,"},{"startTime":2.46,"endTime":5.28,"body":"the third reason why not to replace your,"},{"startTime":5.4,"endTime":8.94,"body":"your employees or your marketers or"},{"startTime":5.4,"endTime":8.94,"body":"whatever, or your own work with it,"},{"startTime":9.3,"endTime":14.01,"body":"is that ultimately"},{"startTime":9.3,"endTime":14.01,"body":"business I, it's commerce,"},{"startTime":14.02,"endTime":15.6,"body":"it's relationship based."},{"startTime":15.81,"endTime":20.22,"body":"There's only so long that you can hack"},{"startTime":15.81,"endTime":20.22,"body":"the system because the system will change"},{"startTime":20.28,"endTime":23.64,"body":"and all of a sudden short-term video"},{"startTime":20.28,"endTime":23.64,"body":"will be out and whatever will be in,"},{"startTime":23.64,"endTime":27.39,"body":"and all of that work you've put in"},{"startTime":23.64,"endTime":27.39,"body":"just gets washed away because of an"},{"startTime":27.4,"endTime":29.55,"body":"algorithmic change you"},{"startTime":27.4,"endTime":29.55,"body":"have no control over."},{"startTime":30.63,"endTime":33.69,"body":"You're listening to the Captain"},{"startTime":30.63,"endTime":33.69,"body":"Coder podcast. Each week,"},{"startTime":33.72,"endTime":37.11,"body":"I take you through actionable"},{"startTime":33.72,"endTime":37.11,"body":"strategies that can help you scale your"},{"startTime":37.14,"endTime":41.49,"body":"service-based business online."},{"startTime":37.14,"endTime":41.49,"body":"I'm your host, Marisa Van Skiver,"},{"startTime":41.79,"endTime":43.05,"body":"a k a Captain Coder."},{"startTime":44.52,"endTime":49.23,"body":"What marketing forgets a lot of the time"},{"startTime":44.52,"endTime":49.23,"body":"is that we're talking to another human"},{"startTime":49.23,"endTime":54.18,"body":"being. Every post you make on Instagram,"},{"startTime":49.23,"endTime":54.18,"body":"every TikTok video you create,"},{"startTime":54.18,"endTime":56.49,"body":"every time you write a blog post,"},{"startTime":56.79,"endTime":60.18,"body":"the other person on the other"},{"startTime":56.79,"endTime":60.18,"body":"end of the screen is a person."},{"startTime":60.96,"endTime":65.94,"body":"The entire point of marketing and content"},{"startTime":60.96,"endTime":65.94,"body":"is to show who you are as an authentic"},{"startTime":65.94,"endTime":69.27,"body":"individual and who you"},{"startTime":65.94,"endTime":69.27,"body":"are as a business. Now,"},{"startTime":69.27,"endTime":73.73,"body":"the great thing about AI"},{"startTime":69.27,"endTime":73.73,"body":"and products like Chat G p t"},{"startTime":74.1,"endTime":76.41,"body":"is that it can make our lives easier."},{"startTime":76.92,"endTime":81.75,"body":"The problem is that it can prevent us"},{"startTime":76.92,"endTime":81.75,"body":"from creating these authentic connections"},{"startTime":82.05,"endTime":84.48,"body":"with our customers. In today's episode,"},{"startTime":84.48,"endTime":89.37,"body":"I talk with Rachel Allen of Bolt from"},{"startTime":84.48,"endTime":89.37,"body":"the Blue Copywriting about how we"},{"startTime":89.38,"endTime":91.59,"body":"can use chat G B T to our advantage,"},{"startTime":91.98,"endTime":96.84,"body":"but how we can also maintain those"},{"startTime":91.98,"endTime":96.84,"body":"authentic human connections with our"},{"startTime":96.84,"endTime":100.32,"body":"marketing."},{"startTime":96.84,"endTime":100.32,"body":"You are going to love this conversation."},{"startTime":102.15,"endTime":107.01,"body":"There's been a lot of discussion"},{"startTime":102.15,"endTime":107.01,"body":"lately about AI and whether or not"},{"startTime":107.04,"endTime":110.94,"body":"this is gonna take over the"},{"startTime":107.04,"endTime":110.94,"body":"entire marketing industry,"},{"startTime":110.94,"endTime":115.02,"body":"what the implications are and how"},{"startTime":110.94,"endTime":115.02,"body":"we can use it for our benefit."},{"startTime":115.32,"endTime":118.92,"body":"So to dive into that today,"},{"startTime":115.32,"endTime":118.92,"body":"I have my new friend,"},{"startTime":118.92,"endTime":122.31,"body":"Rachel Allen from Bolt from"},{"startTime":118.92,"endTime":122.31,"body":"the Blue Copywriting with me."},{"startTime":122.58,"endTime":127.11,"body":"We're going to talk about everything"},{"startTime":122.58,"endTime":127.11,"body":"that you need to know about AI and how to"},{"startTime":127.11,"endTime":131.31,"body":"incorporate it into your business and"},{"startTime":127.11,"endTime":131.31,"body":"whether or not this is something that you"},{"startTime":131.31,"endTime":135.18,"body":"need to be worried about. Um, so"},{"startTime":131.31,"endTime":135.18,"body":"before we get started, Rachel,"},{"startTime":135.19,"endTime":137.22,"body":"can you just introduce"},{"startTime":135.19,"endTime":137.22,"body":"yourself a little bit?"},{"startTime":137.61,"endTime":140.76,"body":"Yeah, absolutely. Uh, so"},{"startTime":137.61,"endTime":140.76,"body":"my name is Rachel Allen."},{"startTime":140.76,"endTime":142.74,"body":"I run Bolt from the Blue Copywriting,"},{"startTime":142.74,"endTime":145.29,"body":"and we're a full service"},{"startTime":142.74,"endTime":145.29,"body":"copywriting agency."},{"startTime":145.29,"endTime":149.04,"body":"So we do everything from like the really"},{"startTime":145.29,"endTime":149.04,"body":"high level branding conversations and"},{"startTime":149.04,"endTime":152.88,"body":"CMO work all the way down into like,"},{"startTime":149.04,"endTime":152.88,"body":"can you post on Instagram for me,"},{"startTime":152.88,"endTime":155.01,"body":"because I don't want to \u003claugh\u003e. Um,"},{"startTime":155.07,"endTime":158.55,"body":"so we've worked with clients"},{"startTime":155.07,"endTime":158.55,"body":"in over 21 countries, uh,"},{"startTime":158.55,"endTime":162.6,"body":"or 21 countries in counting. Um, we take"},{"startTime":158.55,"endTime":162.6,"body":"a human first approach to marketing."},{"startTime":162.6,"endTime":163.44,"body":"So, um,"},{"startTime":163.44,"endTime":168.0,"body":"marketing is so often a wash and"},{"startTime":163.44,"endTime":168.0,"body":"hacks and ticks and tricks and"},{"startTime":168.0,"endTime":172.98,"body":"whatnot, and I just, I don't have time"},{"startTime":168.0,"endTime":172.98,"body":"for it. I never have. And so we, uh,"},{"startTime":173.01,"endTime":175.59,"body":"we've built relationships with"},{"startTime":173.01,"endTime":175.59,"body":"clients over the past 15 years."},{"startTime":175.59,"endTime":177.09,"body":"That's let us do some really cool stuff."},{"startTime":177.84,"endTime":180.22,"body":"Yeah, I mean, I think"},{"startTime":177.84,"endTime":180.22,"body":"both of us, you know,"},{"startTime":180.22,"endTime":184.74,"body":"you've been in marketing for about 15"},{"startTime":180.22,"endTime":184.74,"body":"years, correct? Mm-hmm. \u003caffirmative\u003e,"},{"startTime":185.05,"endTime":189.76,"body":"and that's honestly about the same time,"},{"startTime":185.05,"endTime":189.76,"body":"same length of time, a little bit. Uh,"},{"startTime":189.79,"endTime":192.28,"body":"for me, I hate giving the"},{"startTime":189.79,"endTime":192.28,"body":"number I started when I was 18,"},{"startTime":192.28,"endTime":196.6,"body":"but it's been like 17 years for me."},{"startTime":192.28,"endTime":196.6,"body":"\u003claugh\u003e. Yeah. Um, but you know,"},{"startTime":196.6,"endTime":199.36,"body":"I think what we've, well, you can,"},{"startTime":196.6,"endTime":199.36,"body":"you can probably agree with me."},{"startTime":199.36,"endTime":203.92,"body":"What we've seen over the last two"},{"startTime":199.36,"endTime":203.92,"body":"decades is a lot of things that were"},{"startTime":203.92,"endTime":206.41,"body":"supposed to come and go"},{"startTime":203.92,"endTime":206.41,"body":"and take over the industry,"},{"startTime":207.19,"endTime":210.91,"body":"but what we really found"},{"startTime":207.19,"endTime":210.91,"body":"was good solid principles,"},{"startTime":210.97,"endTime":213.64,"body":"one the day every single time."},{"startTime":213.82,"endTime":217.12,"body":"Mm-hmm. \u003caffirmative\u003e. Yeah,"},{"startTime":213.82,"endTime":217.12,"body":"absolutely. And that's why I know,"},{"startTime":217.3,"endTime":219.5,"body":"maybe I'm just diving in,"},{"startTime":217.3,"endTime":219.5,"body":"but with the AI thing, I was."},{"startTime":219.51,"endTime":220.03,"body":"Go ahead."},{"startTime":220.03,"endTime":224.14,"body":"I've had so many, uh, very vehement"},{"startTime":220.03,"endTime":224.14,"body":"marketers come to me and be like,"},{"startTime":224.26,"endTime":228.25,"body":"it's all over. Pack it up. The internet's"},{"startTime":224.26,"endTime":228.25,"body":"done. We're going home. And I'm like,"},{"startTime":228.25,"endTime":231.7,"body":"this is like my fourth"},{"startTime":228.25,"endTime":231.7,"body":"internet apocalypse. It's fine."},{"startTime":231.7,"endTime":234.88,"body":"Everything's going to be fine."},{"startTime":231.7,"endTime":234.88,"body":"And exactly like what you said,"},{"startTime":235.24,"endTime":237.76,"body":"there's so many flash in the"},{"startTime":235.24,"endTime":237.76,"body":"pan things where it's like, no,"},{"startTime":237.76,"endTime":241.12,"body":"this is gonna change the way we do"},{"startTime":237.76,"endTime":241.12,"body":"it forever. And they're like, really?"},{"startTime":241.12,"endTime":246.07,"body":"Periscope that's gonna do that. Like, do"},{"startTime":241.12,"endTime":246.07,"body":"we remember that one clubhouse? Anyone."},{"startTime":246.43,"endTime":248.34,"body":"Like, oh my gosh, clubhouse."},{"startTime":246.43,"endTime":248.34,"body":"Mm-hmm. \u003caffirmative\u003e."},{"startTime":248.68,"endTime":251.2,"body":"And it was such a thing."},{"startTime":248.68,"endTime":251.2,"body":"And everybody's like, no,"},{"startTime":251.2,"endTime":256.18,"body":"but you have to have a LinkedIn"},{"startTime":251.2,"endTime":256.18,"body":"newsletter. And, uh, you know,"},{"startTime":256.18,"endTime":259.06,"body":"of course nobody, nobody's"},{"startTime":256.18,"endTime":259.06,"body":"focusing on these things."},{"startTime":259.07,"endTime":263.08,"body":"And I think while AI is different in the"},{"startTime":259.07,"endTime":263.08,"body":"impact of scope it's gonna have in our"},{"startTime":263.08,"endTime":265.87,"body":"world and industry,"},{"startTime":263.08,"endTime":265.87,"body":"ultimately, as you said,"},{"startTime":266.02,"endTime":269.62,"body":"those principles are what's"},{"startTime":266.02,"endTime":269.62,"body":"gonna keep you going every time."},{"startTime":270.34,"endTime":272.65,"body":"Oh, yeah. I mean, you know, I,"},{"startTime":272.68,"endTime":277.45,"body":"so I was working in building websites"},{"startTime":272.68,"endTime":277.45,"body":"for small businesses when Facebook"},{"startTime":277.45,"endTime":282.01,"body":"launches launched their business pages."},{"startTime":277.45,"endTime":282.01,"body":"Mm. And I remember sitting in my office,"},{"startTime":282.02,"endTime":284.95,"body":"I was working for a company here,"},{"startTime":282.02,"endTime":284.95,"body":"a local company here in Wichita."},{"startTime":285.37,"endTime":290.17,"body":"And of course he, he was like, you're"},{"startTime":285.37,"endTime":290.17,"body":"young. Go make a Facebook business page."},{"startTime":290.32,"endTime":292.63,"body":"\u003claugh\u003e, um, \u003claugh\u003e. But, you know,"},{"startTime":292.63,"endTime":295.6,"body":"the thing was like the"},{"startTime":292.63,"endTime":295.6,"body":"conversation turned into, oh,"},{"startTime":295.61,"endTime":297.55,"body":"that's gonna kill small business websites."},{"startTime":297.55,"endTime":300.07,"body":"There's no reason for a small business"},{"startTime":297.55,"endTime":300.07,"body":"to have their own website if they can"},{"startTime":300.07,"endTime":302.62,"body":"have a Facebook page."},{"startTime":300.07,"endTime":302.62,"body":"Mm-hmm. \u003caffirmative\u003e, uh,"},{"startTime":302.63,"endTime":305.68,"body":"that of course never"},{"startTime":302.63,"endTime":305.68,"body":"happened because, you know,"},{"startTime":305.68,"endTime":307.75,"body":"the only people who could"},{"startTime":305.68,"endTime":307.75,"body":"see your business page,"},{"startTime":308.29,"endTime":310.15,"body":"they had to be logged into Facebook."},{"startTime":310.15,"endTime":314.05,"body":"And that's not a good user experience"},{"startTime":310.15,"endTime":314.05,"body":"and you don't have control over the"},{"startTime":314.05,"endTime":314.71,"body":"design."},{"startTime":314.71,"endTime":319.48,"body":"And so many other things are the reason"},{"startTime":314.71,"endTime":319.48,"body":"why that never came to fruition. Right?"},{"startTime":319.56,"endTime":321.25,"body":"Mm-hmm. \u003caffirmative\u003e, and, and I agree."},{"startTime":321.25,"endTime":325.69,"body":"I think AI and specifically"},{"startTime":321.25,"endTime":325.69,"body":"chat G P T where we are"},{"startTime":325.81,"endTime":330.7,"body":"seeing a lot of discussion"},{"startTime":325.81,"endTime":330.7,"body":"and movement and fear and,"},{"startTime":331.12,"endTime":331.63,"body":"you know, I'm,"},{"startTime":331.63,"endTime":335.74,"body":"I'm hearing stories of people getting"},{"startTime":331.63,"endTime":335.74,"body":"fired because they're gonna replace their,"},{"startTime":335.8,"endTime":337.03,"body":"their copywriter,"},{"startTime":337.03,"endTime":341.98,"body":"especially like their contract"},{"startTime":337.03,"endTime":341.98,"body":"workers with chat G P T. Um,"},{"startTime":342.7,"endTime":345.4,"body":"that's a knee-jerk reaction for"},{"startTime":342.7,"endTime":345.4,"body":"a lot of these business owners."},{"startTime":345.4,"endTime":349.18,"body":"And what they're going to find is they're"},{"startTime":345.4,"endTime":349.18,"body":"not gonna get the same quality mm-hmm."},{"startTime":349.22,"endTime":352.66,"body":"\u003caffirmative\u003e out of it. Right? But what"},{"startTime":349.22,"endTime":352.66,"body":"are some ways that we can use, I mean,"},{"startTime":352.66,"endTime":356.77,"body":"because we're in a reality"},{"startTime":352.66,"endTime":356.77,"body":"where this is, this is what we,"},{"startTime":356.83,"endTime":358.31,"body":"this is what we have to"},{"startTime":356.83,"endTime":358.31,"body":"deal with now, \u003claugh\u003e."},{"startTime":359.58,"endTime":360.35,"body":"\u003cLaugh\u003e."},{"startTime":360.35,"endTime":363.44,"body":"And you know, I think there's gonna be"},{"startTime":360.35,"endTime":363.44,"body":"some clients who come to us and they say,"},{"startTime":363.44,"endTime":365.57,"body":"we really want you to use Chat j p t,"},{"startTime":366.11,"endTime":370.76,"body":"but there's also ways that"},{"startTime":366.11,"endTime":370.76,"body":"we can use it to better"},{"startTime":371.21,"endTime":375.59,"body":"help our customers and to write"},{"startTime":371.21,"endTime":375.59,"body":"better content for ourselves."},{"startTime":375.89,"endTime":379.34,"body":"Can you talk a little bit about, you"},{"startTime":375.89,"endTime":379.34,"body":"know, how we can use it effectively?"},{"startTime":379.82,"endTime":380.653,"body":"Absolutely."},{"startTime":380.87,"endTime":383.66,"body":"And I love that we're having"},{"startTime":380.87,"endTime":383.66,"body":"this conversation because"},{"startTime":383.84,"endTime":387.83,"body":"fear mongering around it of like,"},{"startTime":383.84,"endTime":387.83,"body":"don't use the magical word machine."},{"startTime":387.83,"endTime":391.85,"body":"It's gonna take over when really it's"},{"startTime":387.83,"endTime":391.85,"body":"based on a misunderstanding of what chat G"},{"startTime":391.85,"endTime":394.55,"body":"p T actually does, or large"},{"startTime":391.85,"endTime":394.55,"body":"language models in general."},{"startTime":394.55,"endTime":398.6,"body":"So I'm gonna digress into some nerdism"},{"startTime":394.55,"endTime":398.6,"body":"for just like two seconds. Love it."},{"startTime":398.6,"endTime":402.08,"body":"\u003claugh\u003e. But, um, when this all came"},{"startTime":398.6,"endTime":402.08,"body":"out and I started seeing, you know,"},{"startTime":402.08,"endTime":404.93,"body":"everyone's like, check G p D, it's"},{"startTime":402.08,"endTime":404.93,"body":"gonna take over. I was like, okay,"},{"startTime":405.23,"endTime":408.71,"body":"how does this actually work?"},{"startTime":405.23,"endTime":408.71,"body":"Like, what does it actually do?"},{"startTime":408.95,"endTime":412.7,"body":"So I went into this deep dive"},{"startTime":408.95,"endTime":412.7,"body":"into how LLMs function and um,"},{"startTime":412.73,"endTime":415.94,"body":"there's some fantastic like, reference"},{"startTime":412.73,"endTime":415.94,"body":"articles where they actually lay it out."},{"startTime":416.12,"endTime":417.44,"body":"And I was like, okay,"},{"startTime":417.62,"endTime":422.24,"body":"so what this thing really does at"},{"startTime":417.62,"endTime":422.24,"body":"its core is it looks at masses of"},{"startTime":422.24,"endTime":427.13,"body":"words and it makes predictions about"},{"startTime":422.24,"endTime":427.13,"body":"what word comes next. And it does"},{"startTime":427.14,"endTime":428.66,"body":"that with a high degree of accuracy."},{"startTime":428.66,"endTime":431.81,"body":"And so that's how it can"},{"startTime":428.66,"endTime":431.81,"body":"make facsimile of human,"},{"startTime":431.96,"endTime":434.57,"body":"human written speech or human written"},{"startTime":431.96,"endTime":434.57,"body":"language mm-hmm. \u003caffirmative\u003e,"},{"startTime":434.57,"endTime":439.28,"body":"but ultimately at the very best"},{"startTime":434.57,"endTime":439.28,"body":"case scenario that gets you"},{"startTime":439.28,"endTime":442.1,"body":"novelty, right? You're gonna get"},{"startTime":439.28,"endTime":442.1,"body":"like two words where you're like, oh,"},{"startTime":442.11,"endTime":445.76,"body":"that's kinda weird, huh. Maybe"},{"startTime":442.11,"endTime":445.76,"body":"it's funnier, but it can't, uh,"},{"startTime":445.79,"endTime":449.69,"body":"replace human creativity. Cuz novelty"},{"startTime":445.79,"endTime":449.69,"body":"and creativity are different in kind."},{"startTime":450.2,"endTime":452.75,"body":"So bringing it back"},{"startTime":450.2,"endTime":452.75,"body":"around to your question,"},{"startTime":452.75,"endTime":456.68,"body":"how can we actually use this"},{"startTime":452.75,"endTime":456.68,"body":"usefully? Well, knowing what it does,"},{"startTime":456.86,"endTime":457.85,"body":"then you can think, okay,"},{"startTime":457.86,"endTime":460.73,"body":"how can I turn those strengths into"},{"startTime":457.86,"endTime":460.73,"body":"something that's useful for me?"},{"startTime":460.73,"endTime":464.66,"body":"Knowing that good news or bad"},{"startTime":460.73,"endTime":464.66,"body":"news, depending on how you feel,"},{"startTime":464.78,"endTime":467.27,"body":"you're still gonna have to bring your"},{"startTime":464.78,"endTime":467.27,"body":"human creativity to it to get right."},{"startTime":467.27,"endTime":471.98,"body":"Anything useful outta it. Um, what"},{"startTime":467.27,"endTime":471.98,"body":"I suggest, it's great for ideation,"},{"startTime":472.04,"endTime":476.63,"body":"it's great for coming up with lists"},{"startTime":472.04,"endTime":476.63,"body":"of like, uh, questions and thinking,"},{"startTime":476.63,"endTime":479.18,"body":"helping you maybe think"},{"startTime":476.63,"endTime":479.18,"body":"from different perspectives."},{"startTime":479.19,"endTime":483.38,"body":"Cuz we don't all have the internet"},{"startTime":479.19,"endTime":483.38,"body":"hive mind yet. Thankfully \u003claugh\u003e, um."},{"startTime":483.65,"endTime":486.08,"body":"No, no, no chips and"},{"startTime":483.65,"endTime":486.08,"body":"implanted in any heads."},{"startTime":486.08,"endTime":488.63,"body":"Elon Musk is not won that gabit yet."},{"startTime":489.23,"endTime":492.14,"body":"We'll see. Yep. Exactly. \u003claugh\u003e, that's,"},{"startTime":492.41,"endTime":494.69,"body":"that's a problem for our descendants. Oh."},{"startTime":494.69,"endTime":495.523,"body":"Gosh. But."},{"startTime":495.58,"endTime":496.413,"body":"\u003cLaugh\u003e,"},{"startTime":498.11,"endTime":501.32,"body":"so right now it's useful for helping"},{"startTime":498.11,"endTime":501.32,"body":"you kind of get out of your own head a"},{"startTime":501.32,"endTime":503.99,"body":"little bit, um, for"},{"startTime":501.32,"endTime":503.99,"body":"getting some interplay."},{"startTime":504.23,"endTime":507.41,"body":"I have a lot of clients that I work"},{"startTime":504.23,"endTime":507.41,"body":"with when I'm writing books actually,"},{"startTime":507.41,"endTime":510.44,"body":"where they'll say like, oh,"},{"startTime":507.41,"endTime":510.44,"body":"I'm really good with writing,"},{"startTime":510.44,"endTime":512.12,"body":"but only in response to questions."},{"startTime":512.12,"endTime":515.27,"body":"Cause if I have to sit down and write on"},{"startTime":512.12,"endTime":515.27,"body":"a blank page, then my mind goes blank."},{"startTime":515.57,"endTime":515.87,"body":"Well."},{"startTime":515.87,"endTime":518.36,"body":"Have Yeah. It's the, it's the curse"},{"startTime":515.87,"endTime":518.36,"body":"of the blinking cursor. Right."},{"startTime":518.36,"endTime":521.93,"body":"Exactly. So have Chad j"},{"startTime":518.36,"endTime":521.93,"body":"p d ask you questions,"},{"startTime":521.93,"endTime":525.26,"body":"give it that to give you that"},{"startTime":521.93,"endTime":525.26,"body":"little boost to get into it."},{"startTime":525.26,"endTime":527.57,"body":"So it's useful for that. Um,"},{"startTime":527.66,"endTime":532.43,"body":"it's marginally with a giant"},{"startTime":527.66,"endTime":532.43,"body":"caveat useful for research."},{"startTime":532.85,"endTime":535.62,"body":"The big caveat being it does"},{"startTime":532.85,"endTime":535.62,"body":"just make stuff up. \u003claugh\u003e."},{"startTime":535.89,"endTime":538.89,"body":"Yeah. There's \u003claugh\u003e, there's"},{"startTime":535.89,"endTime":538.89,"body":"literally a lawyer suing."},{"startTime":539.31,"endTime":539.79,"body":"Yeah."},{"startTime":539.79,"endTime":543.75,"body":"There's been several accounts of lawyers"},{"startTime":539.79,"endTime":543.75,"body":"using it for casework, which I mean,"},{"startTime":543.75,"endTime":545.85,"body":"come on guys. That's terrible."},{"startTime":543.75,"endTime":545.85,"body":"We all know better. Yeah."},{"startTime":545.86,"endTime":550.59,"body":"And showing up to court with fake ca with"},{"startTime":545.86,"endTime":550.59,"body":"face fake cases that they're trying to"},{"startTime":550.59,"endTime":552.45,"body":"lean on and you know,"},{"startTime":552.45,"endTime":557.1,"body":"now they're suing Chad GBT"},{"startTime":552.45,"endTime":557.1,"body":"for defamation \u003claugh\u003e. Yeah."},{"startTime":557.1,"endTime":558.51,"body":"Well you were the dummy sir \u003claugh\u003e."},{"startTime":558.57,"endTime":562.65,"body":"Exactly. It's like that, that"},{"startTime":558.57,"endTime":562.65,"body":"was an easily avoidable pitfall."},{"startTime":563.46,"endTime":565.29,"body":"So, um, yeah, that's,"},{"startTime":565.35,"endTime":569.88,"body":"I mean it can be useful but"},{"startTime":565.35,"endTime":569.88,"body":"still check your facts. Um,"},{"startTime":570.36,"endTime":570.58,"body":"one."},{"startTime":570.58,"endTime":574.74,"body":"Thing, one thing I was gonna say too"},{"startTime":570.58,"endTime":574.74,"body":"Yeah. About checking your facts when you,"},{"startTime":574.8,"endTime":578.94,"body":"um, when you get something out of chat"},{"startTime":574.8,"endTime":578.94,"body":"g bt what I've started doing, you know,"},{"startTime":579.66,"endTime":581.4,"body":"there's certain things you're"},{"startTime":579.66,"endTime":581.4,"body":"like, okay, this is fine."},{"startTime":581.4,"endTime":582.66,"body":"I don't need to double check this,"},{"startTime":582.99,"endTime":587.01,"body":"but if you are working on anything at"},{"startTime":582.99,"endTime":587.01,"body":"all where you're making some kind of"},{"startTime":587.01,"endTime":588.38,"body":"assertive statement mm-hmm. \u003caffirmative\u003e,"},{"startTime":588.51,"endTime":593.34,"body":"it's so easy to Google that"},{"startTime":588.51,"endTime":593.34,"body":"and just really honestly double"},{"startTime":593.34,"endTime":596.43,"body":"check it. Yeah. You read"},{"startTime":593.34,"endTime":596.43,"body":"two or three blog posts,"},{"startTime":596.43,"endTime":599.19,"body":"look at a couple of different sources"},{"startTime":596.43,"endTime":599.19,"body":"and just make sure it's accurate."},{"startTime":599.19,"endTime":601.59,"body":"I literally had a client"},{"startTime":599.19,"endTime":601.59,"body":"that I was working with."},{"startTime":601.59,"endTime":604.89,"body":"I used chat g p t like in the"},{"startTime":601.59,"endTime":604.89,"body":"beginning to generate some content."},{"startTime":605.31,"endTime":610.17,"body":"Then I had to go double check it and"},{"startTime":605.31,"endTime":610.17,"body":"find sources. So if they told me,"},{"startTime":610.17,"endTime":612.36,"body":"Hey, this doesn't sound"},{"startTime":610.17,"endTime":612.36,"body":"right, are you sure?"},{"startTime":612.36,"endTime":616.08,"body":"And I could go back to the sources cuz"},{"startTime":612.36,"endTime":616.08,"body":"you can't use chat g p t as a source."},{"startTime":616.08,"endTime":617.25,"body":"Yeah. It's like Wikipedia."},{"startTime":617.57,"endTime":621.96,"body":"Yeah, yeah. Absolutely. It's"},{"startTime":617.57,"endTime":621.96,"body":"uh, it has no authority capital."},{"startTime":622.53,"endTime":623.37,"body":"Correct. Yeah."},{"startTime":623.38,"endTime":626.78,"body":"And and unfortunately it has a negative"},{"startTime":623.38,"endTime":626.78,"body":"authority capital at this point."},{"startTime":627.1,"endTime":629.43,"body":"\u003cLaugh\u003e it. Exactly."},{"startTime":630.15,"endTime":634.8,"body":"What are some other ways we can use"},{"startTime":630.15,"endTime":634.8,"body":"Jet G P D in a positive, helpful way?"},{"startTime":635.73,"endTime":639.36,"body":"One thing that, uh, I find it"},{"startTime":635.73,"endTime":639.36,"body":"useful for is if I'm ever p uh,"},{"startTime":639.39,"endTime":643.14,"body":"pitching for speaking gigs or if I'm"},{"startTime":639.39,"endTime":643.14,"body":"like wanting to work with associations."},{"startTime":643.14,"endTime":646.35,"body":"So I do a lot of work where I do"},{"startTime":643.14,"endTime":646.35,"body":"presentations to like, you know,"},{"startTime":646.35,"endTime":649.86,"body":"the East Tennessee Women"},{"startTime":646.35,"endTime":649.86,"body":"Lawyers Association or whatever"},{"startTime":649.86,"endTime":654.06,"body":"CPAs of blah blah mm-hmm. \u003caffirmative\u003e."},{"startTime":649.86,"endTime":654.06,"body":"Um, you can Google that stuff,"},{"startTime":654.09,"endTime":655.68,"body":"but it's also really"},{"startTime":654.09,"endTime":655.68,"body":"good to just have that,"},{"startTime":655.68,"endTime":658.92,"body":"have chat GP make a big list"},{"startTime":655.68,"endTime":658.92,"body":"and give you a starting point."},{"startTime":658.92,"endTime":661.8,"body":"So maybe that would be a good way"},{"startTime":658.92,"endTime":661.8,"body":"to kind of sum up all the ways."},{"startTime":661.8,"endTime":664.47,"body":"Like it's a great starting"},{"startTime":661.8,"endTime":664.47,"body":"point for a lot of things,"},{"startTime":664.92,"endTime":667.83,"body":"but it's a terrible ending"},{"startTime":664.92,"endTime":667.83,"body":"point for anything. \u003claugh\u003e."},{"startTime":668.52,"endTime":669.63,"body":"No, I think that's true."},{"startTime":669.63,"endTime":674.52,"body":"I mean I have a free lead capture right"},{"startTime":669.63,"endTime":674.52,"body":"now on my own website at captcoder.com"},{"startTime":674.58,"endTime":678.99,"body":"where I give you prompts that you"},{"startTime":674.58,"endTime":678.99,"body":"can put into chat GPT. Cause I found,"},{"startTime":679.29,"endTime":682.86,"body":"I think most of us are finding that"},{"startTime":679.29,"endTime":682.86,"body":"you can't start with a first prompt."},{"startTime":682.86,"endTime":687.39,"body":"You really have to dive into it"},{"startTime":682.86,"endTime":687.39,"body":"too. It is a, it is a process. Yeah."},{"startTime":687.45,"endTime":688.08,"body":"You can't just say,"},{"startTime":688.08,"endTime":691.62,"body":"Hey gimme 15 blog topics cuz you're not"},{"startTime":688.08,"endTime":691.62,"body":"gonna get as good of an answer. Yeah."},{"startTime":691.95,"endTime":695.28,"body":"As if you like say,"},{"startTime":691.95,"endTime":695.28,"body":"okay, here's my audience,"},{"startTime":695.31,"endTime":699.24,"body":"here's what I'm looking for now"},{"startTime":695.31,"endTime":699.24,"body":"give me some blog prompts. You know,"},{"startTime":699.24,"endTime":702.72,"body":"you have to kind of feed it a little"},{"startTime":699.24,"endTime":702.72,"body":"bit mm-hmm. \u003caffirmative\u003e, but you know,"},{"startTime":702.72,"endTime":707.34,"body":"even then it's just a generative thing."},{"startTime":702.72,"endTime":707.34,"body":"You can't use it to do the work for you."},{"startTime":707.94,"endTime":709.32,"body":"Unfortunately. Yeah."},{"startTime":709.68,"endTime":713.13,"body":"And, and I think part of that,"},{"startTime":709.68,"endTime":713.13,"body":"you know, at least for me when I,"},{"startTime":713.53,"endTime":715.3,"body":"when I do ask it for \u003claugh\u003e,"},{"startTime":716.38,"endTime":720.76,"body":"I literally asked it to"},{"startTime":716.38,"endTime":720.76,"body":"rephrase a headline the other"},{"startTime":720.76,"endTime":725.68,"body":"not think, you know, I am an English"},{"startTime":720.76,"endTime":725.68,"body":"major by trade, well by education,"},{"startTime":726.07,"endTime":728.35,"body":"um, and have a vast vocabulary,"},{"startTime":728.35,"endTime":730.27,"body":"but sometimes your brain just"},{"startTime":728.35,"endTime":730.27,"body":"gets stuck and you're like,"},{"startTime":730.27,"endTime":733.99,"body":"I can't think of the word that I"},{"startTime":730.27,"endTime":733.99,"body":"want. So you pop it into a chat G P T."},{"startTime":733.99,"endTime":737.77,"body":"But it kept giving me the same thing"},{"startTime":733.99,"endTime":737.77,"body":"over and over again with like one tweak."},{"startTime":737.77,"endTime":740.3,"body":"Yeah. Like, this is worse"},{"startTime":737.77,"endTime":740.3,"body":"than my brain \u003claugh\u003e."},{"startTime":741.82,"endTime":742.653,"body":"Exactly."},{"startTime":742.87,"endTime":746.26,"body":"Like sometimes it can be that equivalent"},{"startTime":742.87,"endTime":746.26,"body":"of somebody sitting across the office"},{"startTime":746.26,"endTime":747.97,"body":"where you're like, Hey,"},{"startTime":746.26,"endTime":747.97,"body":"how do I say this thing?"},{"startTime":748.3,"endTime":752.44,"body":"But usually it will say the same like"},{"startTime":748.3,"endTime":752.44,"body":"fortune cookie thing back over and over"},{"startTime":752.44,"endTime":753.273,"body":"again."},{"startTime":753.4,"endTime":755.23,"body":"Yeah. And no, that's a really great point."},{"startTime":755.23,"endTime":758.83,"body":"It is that it is that literal"},{"startTime":755.23,"endTime":758.83,"body":"brainstorming partner."},{"startTime":759.04,"endTime":762.37,"body":"So for a lot of us that are"},{"startTime":759.04,"endTime":762.37,"body":"working remotely or you know,"},{"startTime":762.37,"endTime":765.1,"body":"a lot of people that are"},{"startTime":762.37,"endTime":765.1,"body":"listening either to this,"},{"startTime":765.13,"endTime":769.78,"body":"like they run their own business,"},{"startTime":765.13,"endTime":769.78,"body":"they don't necessarily have employees."},{"startTime":769.78,"endTime":773.65,"body":"If they do, they have, you know, maybe"},{"startTime":769.78,"endTime":773.65,"body":"a contractor or two, they're not,"},{"startTime":773.65,"endTime":776.41,"body":"it's not the same as when"},{"startTime":773.65,"endTime":776.41,"body":"you're in a big office. Yeah."},{"startTime":776.41,"endTime":778.36,"body":"And you've got a ton of"},{"startTime":776.41,"endTime":778.36,"body":"people you can turn to."},{"startTime":778.36,"endTime":782.95,"body":"So chat G P T can be great"},{"startTime":778.36,"endTime":782.95,"body":"to be that kind of AI helper,"},{"startTime":783.94,"endTime":785.59,"body":"but that's, it's a helper \u003claugh\u003e."},{"startTime":786.04,"endTime":790.87,"body":"Yeah. I, uh, was doing some work for"},{"startTime":786.04,"endTime":790.87,"body":"an AI prospecting company actually."},{"startTime":790.87,"endTime":792.07,"body":"They help, um,"},{"startTime":792.1,"endTime":795.88,"body":"nonprofits and other businesses"},{"startTime":792.1,"endTime":795.88,"body":"like basically find the"},{"startTime":795.88,"endTime":798.61,"body":"to hear from them instead of just"},{"startTime":795.88,"endTime":798.61,"body":"sending out postcards to everybody and"},{"startTime":798.61,"endTime":799.443,"body":"annoying us all."},{"startTime":799.72,"endTime":800.74,"body":"Um, yeah. That's amazing."},{"startTime":801.16,"endTime":803.05,"body":"Yeah, they're really cool. Um,"},{"startTime":803.05,"endTime":806.53,"body":"but one of the sort of intro headlines"},{"startTime":803.05,"endTime":806.53,"body":"that we wrote for them, cuz you know,"},{"startTime":806.53,"endTime":810.19,"body":"a lot of people in the nonprofit space"},{"startTime":806.53,"endTime":810.19,"body":"especially have ethical concerns and"},{"startTime":810.19,"endTime":812.32,"body":"rightly so mm-hmm. \u003caffirmative\u003e, but um,"},{"startTime":812.32,"endTime":814.45,"body":"one of the headlines we wrote"},{"startTime":812.32,"endTime":814.45,"body":"for them where we said, yes,"},{"startTime":814.51,"endTime":818.35,"body":"AI is here for your job, but"},{"startTime":814.51,"endTime":818.35,"body":"only the boring parts \u003claugh\u003e."},{"startTime":818.35,"endTime":820.12,"body":"And that's really the best"},{"startTime":818.35,"endTime":820.12,"body":"way to use it. \u003claugh\u003e."},{"startTime":821.29,"endTime":826.0,"body":"Yeah. No, I love that. I think, I think"},{"startTime":821.29,"endTime":826.0,"body":"for a lot of people too, it can be,"},{"startTime":827.02,"endTime":829.39,"body":"it can make your job easier."},{"startTime":827.02,"endTime":829.39,"body":"Mm-hmm. \u003caffirmative\u003e, you know,"},{"startTime":829.39,"endTime":832.75,"body":"it can help a lot with that. But let's,"},{"startTime":832.84,"endTime":837.34,"body":"let's kind of dive into why wouldn't"},{"startTime":832.84,"endTime":837.34,"body":"we wanna just take anything that"},{"startTime":837.7,"endTime":842.68,"body":"chat gpt spits out or use it to"},{"startTime":837.7,"endTime":842.68,"body":"replace an employee or anything"},{"startTime":842.68,"endTime":844.33,"body":"like that? What are some Yeah."},{"startTime":844.36,"endTime":847.42,"body":"Problems that you've seen"},{"startTime":844.36,"endTime":847.42,"body":"with that kind of attitude?"},{"startTime":848.32,"endTime":852.82,"body":"So I think, I mean, right off the bat,"},{"startTime":848.32,"endTime":852.82,"body":"we have the problem of it, it lies like,"},{"startTime":852.82,"endTime":855.22,"body":"it's straight up lies. I know"},{"startTime":852.82,"endTime":855.22,"body":"they call it hallucinations,"},{"startTime":855.22,"endTime":859.03,"body":"cuz I think that sounds nicer to"},{"startTime":855.22,"endTime":859.03,"body":"tech bro type people, but it'll lie."},{"startTime":859.45,"endTime":862.26,"body":"I'm sorry, the word choice of"},{"startTime":859.45,"endTime":862.26,"body":"hallucinations do Yeah. Is like,"},{"startTime":863.83,"endTime":867.22,"body":"do they have the mental capability"},{"startTime":863.83,"endTime":867.22,"body":"of um mm-hmm. \u003caffirmative\u003e."},{"startTime":868.18,"endTime":868.6,"body":"It's just."},{"startTime":868.6,"endTime":870.46,"body":"Like, is it inaccurate"},{"startTime":868.6,"endTime":870.46,"body":"information? Is that."},{"startTime":870.46,"endTime":874.66,"body":"How that happened? Yeah. I'm like, no,"},{"startTime":870.46,"endTime":874.66,"body":"it just, it's just wrong \u003claugh\u003e. Um,"},{"startTime":875.23,"endTime":879.61,"body":"but so that's the main, uh, thing to"},{"startTime":875.23,"endTime":879.61,"body":"think about. And also the legal concerns."},{"startTime":879.64,"endTime":883.24,"body":"Um, I know that courts are fi still"},{"startTime":879.64,"endTime":883.24,"body":"figuring out intellectual property things"},{"startTime":883.24,"endTime":885.34,"body":"mm-hmm. \u003caffirmative\u003e, but"},{"startTime":883.24,"endTime":885.34,"body":"there's talk about how, um,"},{"startTime":885.34,"endTime":888.91,"body":"content created with chat G P"},{"startTime":885.34,"endTime":888.91,"body":"t cannot be copyrighted. Uh,"},{"startTime":888.91,"endTime":892.01,"body":"you can't actually attribute ownership"},{"startTime":888.91,"endTime":892.01,"body":"to it, intellectual property."},{"startTime":892.37,"endTime":894.98,"body":"So that could be a real issue if you, you,"},{"startTime":895.01,"endTime":898.16,"body":"let's say you write your webpage and"},{"startTime":895.01,"endTime":898.16,"body":"then all of a sudden somebody scrapes it"},{"startTime":898.16,"endTime":902.3,"body":"and it's like, well, sucks to be you"},{"startTime":898.16,"endTime":902.3,"body":"because you don't actually own it. Um."},{"startTime":902.57,"endTime":905.48,"body":"Right. Or even I think though,"},{"startTime":902.57,"endTime":905.48,"body":"the worst part is the chat."},{"startTime":905.48,"endTime":908.45,"body":"G P T will actually tell"},{"startTime":905.48,"endTime":908.45,"body":"you that you have to, um,"},{"startTime":908.84,"endTime":912.92,"body":"provide chat g p t as a source if you"},{"startTime":908.84,"endTime":912.92,"body":"copy and paste their stuff. Yeah. Um,"},{"startTime":912.98,"endTime":916.07,"body":"go ask it, it'll say Yes, you"},{"startTime":912.98,"endTime":916.07,"body":"need to cite us as a source."},{"startTime":916.97,"endTime":919.94,"body":"The problem with that is"},{"startTime":916.97,"endTime":919.94,"body":"now you've given away,"},{"startTime":920.03,"endTime":923.18,"body":"we don't know what percentage of"},{"startTime":920.03,"endTime":923.18,"body":"your ownership over that content."},{"startTime":923.18,"endTime":924.66,"body":"Mm-hmm. \u003caffirmative\u003e. Yep."},{"startTime":924.66,"endTime":927.68,"body":"And this is where I think we're gonna"},{"startTime":924.66,"endTime":927.68,"body":"see a lot of issues because people are"},{"startTime":927.68,"endTime":930.62,"body":"using it right now to churn out SEO"},{"startTime":927.68,"endTime":930.62,"body":"blogs. Right. Because that's been,"},{"startTime":930.62,"endTime":935.03,"body":"that's always been the thing to get"},{"startTime":930.62,"endTime":935.03,"body":"to feed, uh, Google. And okay, great."},{"startTime":935.03,"endTime":939.5,"body":"Let's say you have it churn out 600 SEO"},{"startTime":935.03,"endTime":939.5,"body":"blogs and you start having some great"},{"startTime":939.5,"endTime":941.39,"body":"passive income, the great"},{"startTime":939.5,"endTime":941.39,"body":"dream of the internet,"},{"startTime":941.48,"endTime":944.99,"body":"and then you don't own any of those"},{"startTime":941.48,"endTime":944.99,"body":"and your site gets shut down overnight."},{"startTime":944.99,"endTime":948.62,"body":"And it's like, why? It's, it's the"},{"startTime":944.99,"endTime":948.62,"body":"equivalent of a surf farming. You know,"},{"startTime":948.62,"endTime":949.91,"body":"like you're, like, you're a peasant,"},{"startTime":949.91,"endTime":951.71,"body":"you don't own the land"},{"startTime":949.91,"endTime":951.71,"body":"you're farming there."},{"startTime":952.46,"endTime":952.82,"body":"No."},{"startTime":952.82,"endTime":957.14,"body":"And the whole point of having a website"},{"startTime":952.82,"endTime":957.14,"body":"and having SEO blogs is to actually own"},{"startTime":957.14,"endTime":959.21,"body":"it. Unlike social media,"},{"startTime":959.21,"endTime":963.68,"body":"unlike all of these other things that"},{"startTime":959.21,"endTime":963.68,"body":"are just very passive and very hard to"},{"startTime":963.68,"endTime":964.82,"body":"have a stake in."},{"startTime":964.82,"endTime":969.56,"body":"So when you're putting literally"},{"startTime":964.82,"endTime":969.56,"body":"the foundation of your business on"},{"startTime":969.56,"endTime":971.03,"body":"very shaky ground mm-hmm. \u003caffirmative\u003e,"},{"startTime":971.09,"endTime":975.95,"body":"that is terrifying to me as a"},{"startTime":971.09,"endTime":975.95,"body":"business owner, as a marketer. Um,"},{"startTime":975.98,"endTime":978.26,"body":"that's something I've been talking"},{"startTime":975.98,"endTime":978.26,"body":"to my clients a lot about. Like,"},{"startTime":978.26,"endTime":981.32,"body":"you cannot copy and paste"},{"startTime":978.26,"endTime":981.32,"body":"and have ownership over this."},{"startTime":981.33,"endTime":985.58,"body":"Content. Yeah, absolutely. And it's, it's,"},{"startTime":985.64,"endTime":987.8,"body":"it's meant to be a time saving thing,"},{"startTime":987.8,"endTime":991.37,"body":"but I'm seeing a whole lot of people"},{"startTime":987.8,"endTime":991.37,"body":"feel like they need to dedicate so much"},{"startTime":991.37,"endTime":993.23,"body":"time to actually like making this work."},{"startTime":993.53,"endTime":995.42,"body":"And it's the same kind of dynamic we saw,"},{"startTime":995.42,"endTime":997.79,"body":"like when reels first came out"},{"startTime":995.42,"endTime":997.79,"body":"and everybody was like, oh,"},{"startTime":998.0,"endTime":1000.34,"body":"I'm sending like five hours"},{"startTime":998.0,"endTime":1000.34,"body":"making a reel. And I'm like,"},{"startTime":1000.34,"endTime":1003.13,"body":"that's a terrible use of"},{"startTime":1000.34,"endTime":1003.13,"body":"your time. Don't do that."},{"startTime":1003.46,"endTime":1005.92,"body":"I know Instagram doesn't push"},{"startTime":1003.46,"endTime":1005.92,"body":"them out anymore. \u003claugh\u003e."},{"startTime":1006.55,"endTime":1010.21,"body":"Yep, exactly. Cuz now they're focusing"},{"startTime":1006.55,"endTime":1010.21,"body":"on threads instead of short form video."},{"startTime":1010.87,"endTime":1011.703,"body":"Yeah."},{"startTime":1011.71,"endTime":1014.68,"body":"So this is something that I've actually"},{"startTime":1011.71,"endTime":1014.68,"body":"like soap boxed a lot about with my"},{"startTime":1014.68,"endTime":1016.99,"body":"clients as well, is they,"},{"startTime":1017.02,"endTime":1020.65,"body":"they get this idea that if they're"},{"startTime":1017.02,"endTime":1020.65,"body":"gonna make it on the internet,"},{"startTime":1020.71,"endTime":1024.13,"body":"then they have to, to post"},{"startTime":1020.71,"endTime":1024.13,"body":"on Instagram and like, um,"},{"startTime":1024.16,"endTime":1027.37,"body":"basically like make meta happy and"},{"startTime":1024.16,"endTime":1027.37,"body":"make Google happy. And I'm like,"},{"startTime":1027.37,"endTime":1030.46,"body":"you know what? I can get into"},{"startTime":1027.37,"endTime":1030.46,"body":"this to have only two clients,"},{"startTime":1030.58,"endTime":1032.1,"body":"which are meta and Google"},{"startTime":1030.58,"endTime":1032.1,"body":"mm-hmm. \u003caffirmative\u003e,"},{"startTime":1032.1,"endTime":1036.85,"body":"I got into it for the people that we"},{"startTime":1032.1,"endTime":1036.85,"body":"connect with. And if we can't do that,"},{"startTime":1036.88,"endTime":1041.17,"body":"there's no point. And here's the"},{"startTime":1036.88,"endTime":1041.17,"body":"real like mind twister of it."},{"startTime":1041.68,"endTime":1045.04,"body":"When you actually focus on"},{"startTime":1041.68,"endTime":1045.04,"body":"that human to human connection,"},{"startTime":1045.43,"endTime":1048.94,"body":"you end up getting the stuff that you"},{"startTime":1045.43,"endTime":1048.94,"body":"would've got by so-called hacking the"},{"startTime":1048.94,"endTime":1052.27,"body":"system. It it works better over time."},{"startTime":1052.42,"endTime":1055.96,"body":"You don't get the big like,"},{"startTime":1052.42,"endTime":1055.96,"body":"uh, boom and bust cycle."},{"startTime":1056.08,"endTime":1059.86,"body":"That comes. Yeah. You're"},{"startTime":1056.08,"endTime":1059.86,"body":"not gonna necessarily go"},{"startTime":1059.86,"endTime":1060.82,"body":"Mm-hmm. \u003caffirmative\u003e. And even if you do,"},{"startTime":1060.82,"endTime":1063.55,"body":"you might not know the one post"},{"startTime":1060.82,"endTime":1063.55,"body":"I wrote wrote that went viral."},{"startTime":1063.55,"endTime":1066.34,"body":"I didn't actually like check it until"},{"startTime":1063.55,"endTime":1066.34,"body":"a month later. And I was like, oh,"},{"startTime":1066.37,"endTime":1068.26,"body":"I didn't do anything"},{"startTime":1066.37,"endTime":1068.26,"body":"with that Great \u003claugh\u003e."},{"startTime":1070.97,"endTime":1074.33,"body":"So, but that's why it's so"},{"startTime":1070.97,"endTime":1074.33,"body":"important. And I think that's the,"},{"startTime":1074.33,"endTime":1077.21,"body":"the third reason why not to replace your,"},{"startTime":1077.27,"endTime":1080.84,"body":"your employees or your marketers or"},{"startTime":1077.27,"endTime":1080.84,"body":"whatever, or your own work with it,"},{"startTime":1081.17,"endTime":1085.88,"body":"is that ultimately"},{"startTime":1081.17,"endTime":1085.88,"body":"business is it's commerce,"},{"startTime":1085.89,"endTime":1087.5,"body":"it's relationship based."},{"startTime":1087.71,"endTime":1092.12,"body":"There's only so long that you can hack"},{"startTime":1087.71,"endTime":1092.12,"body":"the system because the system will change"},{"startTime":1092.12,"endTime":1095.54,"body":"and all of a sudden short form video"},{"startTime":1092.12,"endTime":1095.54,"body":"will be out and whatever will be in,"},{"startTime":1095.54,"endTime":1099.29,"body":"and all of that work you've put in"},{"startTime":1095.54,"endTime":1099.29,"body":"just gets washed away because of an"},{"startTime":1099.29,"endTime":1101.48,"body":"algorithmic change you"},{"startTime":1099.29,"endTime":1101.48,"body":"have no control over."},{"startTime":1102.05,"endTime":1104.27,"body":"Right. Right. I mean, you"},{"startTime":1102.05,"endTime":1104.27,"body":"look at TikTok for instance,"},{"startTime":1104.28,"endTime":1108.71,"body":"and the new trend on TikTok,"},{"startTime":1104.28,"endTime":1108.71,"body":"that's carousel images."},{"startTime":1109.25,"endTime":1109.88,"body":"\u003cLaugh\u003e."},{"startTime":1109.88,"endTime":1114.14,"body":"Which the first time that I, I"},{"startTime":1109.88,"endTime":1114.14,"body":"had one come up in my feed. Um,"},{"startTime":1114.17,"endTime":1118.76,"body":"cuz I have a love hate relationship"},{"startTime":1114.17,"endTime":1118.76,"body":"with TikTok. And in order to avoid"},{"startTime":1120.32,"endTime":1121.1,"body":"addiction,"},{"startTime":1121.1,"endTime":1124.28,"body":"I basically don't let myself open it"},{"startTime":1121.1,"endTime":1124.28,"body":"except maybe once every couple of days."},{"startTime":1124.31,"endTime":1127.88,"body":"Mm-hmm. \u003caffirmative\u003e and I was"},{"startTime":1124.31,"endTime":1127.88,"body":"waiting for it to auto scroll through,"},{"startTime":1127.88,"endTime":1131.03,"body":"and then I realized I had to scroll"},{"startTime":1127.88,"endTime":1131.03,"body":"through it and I'm like, oh my gosh,"},{"startTime":1131.6,"endTime":1134.72,"body":"why are we doing carousels on TikTok?"},{"startTime":1131.6,"endTime":1134.72,"body":"The whole point of TikTok is video,"},{"startTime":1134.72,"endTime":1135.8,"body":"but now we're Instagram \u003claugh\u003e,"},{"startTime":1136.01,"endTime":1140.45,"body":"like"},{"startTime":1136.01,"endTime":1140.45,"body":"Just the lack of like,"},{"startTime":1140.63,"endTime":1143.57,"body":"just the craziness, you know mm-hmm."},{"startTime":1140.63,"endTime":1143.57,"body":"\u003caffirmative\u003e of, of what that,"},{"startTime":1144.02,"endTime":1148.61,"body":"what that all means and is"},{"startTime":1144.02,"endTime":1148.61,"body":"and whatever else. You know,"},{"startTime":1148.61,"endTime":1151.67,"body":"that's the problem. And I've been"},{"startTime":1148.61,"endTime":1151.67,"body":"telling clients for years, like,"},{"startTime":1152.21,"endTime":1154.58,"body":"you can try to chase Google, but"},{"startTime":1152.21,"endTime":1154.58,"body":"really at the end of the day,"},{"startTime":1154.58,"endTime":1157.61,"body":"Google wants to make its"},{"startTime":1154.58,"endTime":1157.61,"body":"own customers happy. Yeah."},{"startTime":1157.61,"endTime":1162.02,"body":"So the best thing that you can do is to"},{"startTime":1162.02,"endTime":1166.61,"body":"focus on making your customer"},{"startTime":1162.02,"endTime":1166.61,"body":"happy because Google is"},{"startTime":1166.61,"endTime":1171.44,"body":"technology. Mm-hmm. \u003caffirmative\u003e with"},{"startTime":1166.61,"endTime":1171.44,"body":"seo, every single algorithm change, they,"},{"startTime":1171.77,"endTime":1174.02,"body":"they catch up more. Mm-hmm."},{"startTime":1171.77,"endTime":1174.02,"body":"\u003caffirmative\u003e, you know,"},{"startTime":1174.08,"endTime":1176.06,"body":"and so by making your customer happy, you,"},{"startTime":1176.07,"endTime":1179.15,"body":"you're gonna be making them happy."},{"startTime":1179.15,"endTime":1181.7,"body":"Mm-hmm. \u003caffirmative\u003e."},{"startTime":1179.15,"endTime":1181.7,"body":"Yeah, absolutely. It's,"},{"startTime":1181.7,"endTime":1186.08,"body":"it's this weird perspective shift that's"},{"startTime":1181.7,"endTime":1186.08,"body":"so different from what we're taught in"},{"startTime":1186.08,"endTime":1186.44,"body":"like, you know,"},{"startTime":1186.44,"endTime":1189.86,"body":"all the 8,000 marketing courses that"},{"startTime":1186.44,"endTime":1189.86,"body":"come out on Instagram where they're like,"},{"startTime":1189.86,"endTime":1192.26,"body":"no, you need to, um, oh gosh,"},{"startTime":1192.26,"endTime":1194.78,"body":"what was the thing they used"},{"startTime":1192.26,"endTime":1194.78,"body":"to call it where Instagram,"},{"startTime":1194.84,"endTime":1198.83,"body":"they would give you benefits if you posted"},{"startTime":1194.84,"endTime":1198.83,"body":"something and then it immediately got"},{"startTime":1198.83,"endTime":1201.56,"body":"a lot of likes. So"},{"startTime":1198.83,"endTime":1201.56,"body":"people formed, uh, pods."},{"startTime":1202.04,"endTime":1202.07,"body":"Oh."},{"startTime":1202.07,"endTime":1204.2,"body":"Gosh, yes. The pod strategy."},{"startTime":1204.78,"endTime":1206.81,"body":"It's, it's the follow for"},{"startTime":1204.78,"endTime":1206.81,"body":"follow strategy. Yeah."},{"startTime":1206.81,"endTime":1209.33,"body":"And then you had a bunch of people"},{"startTime":1206.81,"endTime":1209.33,"body":"following you who six months later didn't"},{"startTime":1209.33,"endTime":1212.54,"body":"have a clue who you were and never"},{"startTime":1209.33,"endTime":1212.54,"body":"engage with your content. Mm-hmm."},{"startTime":1212.54,"endTime":1213.373,"body":"\u003caffirmative\u003e."},{"startTime":1213.44,"endTime":1216.26,"body":"Yep. Something that I say"},{"startTime":1213.44,"endTime":1216.26,"body":"a lot to my clients is, uh,"},{"startTime":1216.29,"endTime":1219.47,"body":"hacks have a short half-life, so"},{"startTime":1216.29,"endTime":1219.47,"body":"they'll give you a little boost,"},{"startTime":1219.65,"endTime":1222.11,"body":"but then you're gonna"},{"startTime":1219.65,"endTime":1222.11,"body":"be chasing that forever."},{"startTime":1222.11,"endTime":1226.97,"body":"It makes so much more sense and you will"},{"startTime":1222.11,"endTime":1226.97,"body":"make so much more money if you focus on"},{"startTime":1226.97,"endTime":1229.07,"body":"relational human focused marketing."},{"startTime":1229.82,"endTime":1231.08,"body":"Yeah. I mean, I think,"},{"startTime":1231.47,"endTime":1236.09,"body":"I think the big thing that most"},{"startTime":1231.47,"endTime":1236.09,"body":"people don't consider when it"},{"startTime":1236.09,"endTime":1240.83,"body":"comes to do I follow this next"},{"startTime":1236.09,"endTime":1240.83,"body":"hack or do I do this thing that"},{"startTime":1240.83,"endTime":1244.46,"body":"takes a little longer? You know,"},{"startTime":1240.83,"endTime":1244.46,"body":"I've as, as a young marketer,"},{"startTime":1244.46,"endTime":1246.08,"body":"I worked for business"},{"startTime":1244.46,"endTime":1246.08,"body":"owners who were like,"},{"startTime":1246.11,"endTime":1249.03,"body":"get me to the top page of Google"},{"startTime":1246.11,"endTime":1249.03,"body":"within the next three weeks."},{"startTime":1249.09,"endTime":1253.59,"body":"Which is just like"},{"startTime":1249.09,"endTime":1253.59,"body":"\u003claugh\u003e Funny stuff. Um,"},{"startTime":1253.89,"endTime":1255.42,"body":"and the,"},{"startTime":1255.72,"endTime":1259.56,"body":"the sad reality of of s e o of"},{"startTime":1260.01,"endTime":1264.51,"body":"blogs of email marketing is some"},{"startTime":1260.01,"endTime":1264.51,"body":"of that stuff can take a year to"},{"startTime":1264.51,"endTime":1268.38,"body":"really start churning and"},{"startTime":1264.51,"endTime":1268.38,"body":"doing good work for you."},{"startTime":1268.95,"endTime":1272.28,"body":"But that's okay because you're"},{"startTime":1268.95,"endTime":1272.28,"body":"building that foundation."},{"startTime":1272.58,"endTime":1276.36,"body":"And so while it might take you longer"},{"startTime":1272.58,"endTime":1276.36,"body":"to get to at a certain point that you're"},{"startTime":1276.36,"endTime":1277.29,"body":"looking to get to,"},{"startTime":1277.56,"endTime":1282.21,"body":"you will stay there much better than if"},{"startTime":1277.56,"endTime":1282.21,"body":"you absolutely have a post on Instagram"},{"startTime":1282.21,"endTime":1285.42,"body":"go, you know, semi vial."},{"startTime":1282.21,"endTime":1285.42,"body":"If you have a viral reel,"},{"startTime":1285.63,"endTime":1288.45,"body":"the people that see that are probably"},{"startTime":1285.63,"endTime":1288.45,"body":"never gonna see your content again anyway."},{"startTime":1288.78,"endTime":1288.99,"body":"Mm-hmm."},{"startTime":1288.99,"endTime":1293.07,"body":"\u003cAffirmative\u003e. Yep. And they might not"},{"startTime":1288.99,"endTime":1293.07,"body":"even be the people you want to see them."},{"startTime":1293.07,"endTime":1295.98,"body":"You know, you can go viral the audience"},{"startTime":1293.07,"endTime":1295.98,"body":"that has nothing to do with you."},{"startTime":1296.34,"endTime":1297.42,"body":"Yeah. Yeah. I was gonna say,"},{"startTime":1297.42,"endTime":1300.36,"body":"usually it's gonna be you're getting"},{"startTime":1297.42,"endTime":1300.36,"body":"in front of the wrong people anyway,"},{"startTime":1300.36,"endTime":1303.09,"body":"so they're not gonna buy from"},{"startTime":1300.36,"endTime":1303.09,"body":"you. So a million people saw it,"},{"startTime":1303.09,"endTime":1307.53,"body":"but only one of those million people has"},{"startTime":1303.09,"endTime":1307.53,"body":"anything to do with what you wanna try"},{"startTime":1307.54,"endTime":1308.2,"body":"to attract."},{"startTime":1308.2,"endTime":1311.55,"body":"Mm-hmm. \u003caffirmative\u003e. Yeah. It's a"},{"startTime":1308.2,"endTime":1311.55,"body":"great way to spend a lot of time, energy,"},{"startTime":1311.55,"endTime":1314.94,"body":"and money. Especially if"},{"startTime":1311.55,"endTime":1314.94,"body":"you're in, I mean I think,"},{"startTime":1315.15,"endTime":1317.82,"body":"and this is a little bit"},{"startTime":1315.15,"endTime":1317.82,"body":"flexible depending on the"},{"startTime":1318.21,"endTime":1321.87,"body":"but any of my clients who are under,"},{"startTime":1318.21,"endTime":1321.87,"body":"let's say quarter of a million,"},{"startTime":1321.87,"endTime":1325.8,"body":"half a million a year and they have"},{"startTime":1321.87,"endTime":1325.8,"body":"follower ships of under 10,000, I'm like,"},{"startTime":1325.8,"endTime":1330.06,"body":"don't even bother thinking about SEO and"},{"startTime":1325.8,"endTime":1330.06,"body":"like trying to like game your numbers"},{"startTime":1330.06,"endTime":1332.94,"body":"and stuff like that because"},{"startTime":1330.06,"endTime":1332.94,"body":"you're not gonna get, like,"},{"startTime":1332.94,"endTime":1335.88,"body":"you'll hit a point of"},{"startTime":1332.94,"endTime":1335.88,"body":"diminishing returns so fast,"},{"startTime":1335.97,"endTime":1340.08,"body":"wait until you grow to a larger scale"},{"startTime":1335.97,"endTime":1340.08,"body":"and then start messing with the numbers."},{"startTime":1341.13,"endTime":1343.56,"body":"Yeah. I mean, I think that, I"},{"startTime":1341.13,"endTime":1343.56,"body":"think that makes perfect sense."},{"startTime":1343.83,"endTime":1348.12,"body":"So let's talk about human focus"},{"startTime":1343.83,"endTime":1348.12,"body":"marketing in this world of ai. Mm-hmm."},{"startTime":1348.46,"endTime":1353.28,"body":"\u003caffirmative\u003e, how can we be sure"},{"startTime":1348.46,"endTime":1353.28,"body":"that we are connecting as humans"},{"startTime":1353.34,"endTime":1357.09,"body":"with each other, like for a lot"},{"startTime":1353.34,"endTime":1357.09,"body":"of us that are not marketers."},{"startTime":1357.09,"endTime":1360.33,"body":"That's kind of a weird thing to"},{"startTime":1357.09,"endTime":1360.33,"body":"talk about, like Yeah. You know,"},{"startTime":1360.63,"endTime":1362.34,"body":"what is human focus marketing?"},{"startTime":1362.73,"endTime":1366.03,"body":"Yeah. So human focus marketing, um,"},{"startTime":1366.15,"endTime":1369.84,"body":"is marketing approach that,"},{"startTime":1369.9,"endTime":1372.6,"body":"I'm trying to think of ways to define"},{"startTime":1369.9,"endTime":1372.6,"body":"it without using the word human at the"},{"startTime":1372.6,"endTime":1376.56,"body":"center \u003claugh\u003e. But what it really is,"},{"startTime":1372.6,"endTime":1376.56,"body":"is is remembering that like there's a,"},{"startTime":1376.68,"endTime":1381.66,"body":"the person, a 3D in living color"},{"startTime":1376.68,"endTime":1381.66,"body":"person on the other side of that,"},{"startTime":1381.66,"endTime":1383.67,"body":"they're not just a follower,"},{"startTime":1381.66,"endTime":1383.67,"body":"they're not just a number,"},{"startTime":1383.68,"endTime":1386.49,"body":"they're not an email"},{"startTime":1383.68,"endTime":1386.49,"body":"subscriber. It's a person."},{"startTime":1386.58,"endTime":1391.44,"body":"And that is so inconvenient a"},{"startTime":1386.58,"endTime":1391.44,"body":"lot of times because they're"},{"startTime":1391.44,"endTime":1394.89,"body":"not the little like cash pinata that you"},{"startTime":1391.44,"endTime":1394.89,"body":"can beat with the marketing copy until"},{"startTime":1394.9,"endTime":1395.79,"body":"the dollars fall out."},{"startTime":1396.36,"endTime":1399.78,"body":"It's a real person and you gotta"},{"startTime":1396.36,"endTime":1399.78,"body":"form a relationship with them."},{"startTime":1400.2,"endTime":1404.67,"body":"And how this works in actual marketing"},{"startTime":1400.2,"endTime":1404.67,"body":"and especially in the context of"},{"startTime":1404.68,"endTime":1405.48,"body":"ai,"},{"startTime":1405.48,"endTime":1409.8,"body":"I think people actually overcomplicate"},{"startTime":1405.48,"endTime":1409.8,"body":"it because they forget you're a person"},{"startTime":1409.8,"endTime":1413.88,"body":"too. Right. You know what you"},{"startTime":1409.8,"endTime":1413.88,"body":"respond to, you know what you like,"},{"startTime":1413.88,"endTime":1417.6,"body":"you know how bad it feels to get one"},{"startTime":1413.88,"endTime":1417.6,"body":"of those like, dear valued customer,"},{"startTime":1417.61,"endTime":1421.53,"body":"I'm so glad you're on my email list."},{"startTime":1417.61,"endTime":1421.53,"body":"Like, nobody likes that."},{"startTime":1422.28,"endTime":1424.62,"body":"So that's what I encourage people"},{"startTime":1422.28,"endTime":1424.62,"body":"to think about. It is like,"},{"startTime":1424.63,"endTime":1429.1,"body":"you have to have to have the almost"},{"startTime":1424.63,"endTime":1429.1,"body":"like the internal integrity and"},{"startTime":1429.13,"endTime":1432.16,"body":"the, the connection with"},{"startTime":1429.13,"endTime":1432.16,"body":"yourself of being like, Nope,"},{"startTime":1432.25,"endTime":1436.93,"body":"I am willing to show up as I am who I am."},{"startTime":1437.14,"endTime":1442.0,"body":"Make a clean ask. And this is the other"},{"startTime":1437.14,"endTime":1442.0,"body":"part people struggle with particularly,"},{"startTime":1442.15,"endTime":1444.37,"body":"um, entrepreneurs who"},{"startTime":1442.15,"endTime":1444.37,"body":"are a little bit newer."},{"startTime":1444.61,"endTime":1447.13,"body":"You gotta keep your hands out of"},{"startTime":1444.61,"endTime":1447.13,"body":"their wallets. Cuz then it's like,"},{"startTime":1447.13,"endTime":1449.89,"body":"I see so many people they'll wanna do"},{"startTime":1447.13,"endTime":1449.89,"body":"marketing and they're like, oh my God,"},{"startTime":1449.89,"endTime":1453.73,"body":"buy my thing or not. I mean like, run me"},{"startTime":1449.89,"endTime":1453.73,"body":"over with the car if you do, it's cool."},{"startTime":1454.45,"endTime":1456.01,"body":"And I'm like, no man."},{"startTime":1456.02,"endTime":1457.81,"body":"Yeah. Like there's, there's either they,"},{"startTime":1457.82,"endTime":1462.01,"body":"everything they post is buy from me or"},{"startTime":1457.82,"endTime":1462.01,"body":"they never post anything about buying"},{"startTime":1462.01,"endTime":1465.82,"body":"from either. Like it's, it's a"},{"startTime":1462.01,"endTime":1465.82,"body":"hard balance. Yeah. You know,"},{"startTime":1465.82,"endTime":1469.57,"body":"but it's a lot of people"},{"startTime":1465.82,"endTime":1469.57,"body":"either get really focused on,"},{"startTime":1471.01,"endTime":1473.05,"body":"uh, you're just here to gimme money. Yeah."},{"startTime":1474.85,"endTime":1479.47,"body":"Or they go the opposite direction"},{"startTime":1474.85,"endTime":1479.47,"body":"and forget to have calls to"},{"startTime":1479.47,"endTime":1482.59,"body":"action mm-hmm. \u003caffirmative\u003e because"},{"startTime":1479.47,"endTime":1482.59,"body":"those people will give you money,"},{"startTime":1482.59,"endTime":1485.14,"body":"but you have to have a"},{"startTime":1482.59,"endTime":1485.14,"body":"relationship with them first."},{"startTime":1485.44,"endTime":1488.65,"body":"It's like sending a DM to"},{"startTime":1485.44,"endTime":1488.65,"body":"somebody on Instagram Yeah."},{"startTime":1488.65,"endTime":1491.26,"body":"That you've never talked to. They"},{"startTime":1488.65,"endTime":1491.26,"body":"don't know. And you're like, Hey,"},{"startTime":1491.26,"endTime":1493.09,"body":"I have a freebie. Would"},{"startTime":1491.26,"endTime":1493.09,"body":"you like to check it out?"},{"startTime":1493.96,"endTime":1495.67,"body":"Oh, that drives me so crazy. Or, Hey,"},{"startTime":1495.67,"endTime":1499.27,"body":"do you wanna join my Facebook group"},{"startTime":1495.67,"endTime":1499.27,"body":"for something you don't do? No. No, I."},{"startTime":1499.62,"endTime":1503.02,"body":"Don't. My favorite is"},{"startTime":1499.62,"endTime":1503.02,"body":"obviously LinkedIn ads. Yeah."},{"startTime":1503.08,"endTime":1506.5,"body":"We look like we have things in common"},{"startTime":1503.08,"endTime":1506.5,"body":"and then I can see there're a sales rep"},{"startTime":1506.5,"endTime":1508.93,"body":"for, I'm like, I know,"},{"startTime":1506.5,"endTime":1508.93,"body":"what's that gonna happen?"},{"startTime":1508.94,"endTime":1512.74,"body":"The first time I add you as a contact,"},{"startTime":1508.94,"endTime":1512.74,"body":"you're gonna immediately pitch me."},{"startTime":1512.74,"endTime":1513.18,"body":"Mm-hmm."},{"startTime":1513.18,"endTime":1517.3,"body":"\u003cAffirmative\u003e. Yep. And this is where I"},{"startTime":1513.18,"endTime":1517.3,"body":"think we see people doing some really,"},{"startTime":1517.75,"endTime":1518.26,"body":"I don't know,"},{"startTime":1518.26,"endTime":1522.94,"body":"shady slash annoying stuff with ai because"},{"startTime":1518.26,"endTime":1522.94,"body":"I have gotten so many emails and so"},{"startTime":1522.94,"endTime":1527.26,"body":"many messages which are clearly written"},{"startTime":1522.94,"endTime":1527.26,"body":"by chat G p T My favorite one recently"},{"startTime":1527.27,"endTime":1529.33,"body":"was it was like, hello entrepreneur,"},{"startTime":1529.66,"endTime":1533.8,"body":"who I hope this email finds you in a"},{"startTime":1529.66,"endTime":1533.8,"body":"spirit of entrepreneurial enthusiasm."},{"startTime":1533.83,"endTime":1535.48,"body":"\u003claugh\u003e. I'm like, no one."},{"startTime":1535.57,"endTime":1536.5,"body":"Totally chat."},{"startTime":1536.68,"endTime":1537.58,"body":"Gpt has never said that."},{"startTime":1537.98,"endTime":1541.06,"body":"\u003cLaugh\u003e. I mean, here's,"},{"startTime":1537.98,"endTime":1541.06,"body":"here's a really good,"},{"startTime":1541.51,"endTime":1545.26,"body":"here's a really good way to put this. So,"},{"startTime":1541.51,"endTime":1545.26,"body":"you know, like those of you listening,"},{"startTime":1545.27,"endTime":1545.56,"body":"you know,"},{"startTime":1545.56,"endTime":1550.36,"body":"and you've either read a novel or you've"},{"startTime":1545.56,"endTime":1550.36,"body":"watched a movie and you can tell that"},{"startTime":1550.37,"endTime":1555.37,"body":"the person who wrote it doesn't"},{"startTime":1550.37,"endTime":1555.37,"body":"actually know that either. Women. Yeah."},{"startTime":1555.37,"endTime":1558.73,"body":"Usually it's a lot of men who write,"},{"startTime":1555.37,"endTime":1558.73,"body":"like with women protagonists mm-hmm."},{"startTime":1558.73,"endTime":1562.15,"body":"And no offense. Mm-hmm. Men can write"},{"startTime":1558.73,"endTime":1562.15,"body":"women protagonists, just not everyone."},{"startTime":1562.33,"endTime":1566.68,"body":"Yeah. Um, and you can tell you're like,"},{"startTime":1562.33,"endTime":1566.68,"body":"no, no woman would ever talk like this."},{"startTime":1566.98,"endTime":1567.76,"body":"Mm-hmm. \u003caffirmative\u003e."},{"startTime":1567.76,"endTime":1572.38,"body":"No woman would ever act like this."},{"startTime":1567.76,"endTime":1572.38,"body":"Um, it's the same with chat d p t."},{"startTime":1572.38,"endTime":1574.36,"body":"You can feel it. Yeah. You know,"},{"startTime":1574.36,"endTime":1577.81,"body":"you know that no person is"},{"startTime":1574.36,"endTime":1577.81,"body":"actually gonna talk like this."},{"startTime":1578.11,"endTime":1581.38,"body":"Yeah. A really great way. I"},{"startTime":1578.11,"endTime":1581.38,"body":"heard it described by, um,"},{"startTime":1581.41,"endTime":1583.3,"body":"somebody on another"},{"startTime":1581.41,"endTime":1583.3,"body":"podcast about ai actually."},{"startTime":1583.72,"endTime":1587.77,"body":"They were talking about how the"},{"startTime":1583.72,"endTime":1587.77,"body":"writing chat g p t does is really, uh,"},{"startTime":1587.8,"endTime":1592.45,"body":"best classified as the facsimile"},{"startTime":1587.8,"endTime":1592.45,"body":"because it's tech like the words are"},{"startTime":1592.45,"endTime":1597.13,"body":"technically right most of the time, but"},{"startTime":1592.45,"endTime":1597.13,"body":"there's no actual transmission there,"},{"startTime":1597.13,"endTime":1598.75,"body":"there's no communication."},{"startTime":1599.05,"endTime":1602.95,"body":"So the the point is just"},{"startTime":1599.05,"endTime":1602.95,"body":"to make a picture of words."},{"startTime":1603.29,"endTime":1606.65,"body":"And I think that's exactly what we see"},{"startTime":1603.29,"endTime":1606.65,"body":"with all these emails and especially with"},{"startTime":1606.65,"endTime":1610.13,"body":"Dan cold pitches on LinkedIn where it's"},{"startTime":1606.65,"endTime":1610.13,"body":"like, hello fellow business person,"},{"startTime":1610.13,"endTime":1613.01,"body":"you look like you're having a great"},{"startTime":1610.13,"endTime":1613.01,"body":"success. I'd like to connect with you."},{"startTime":1613.01,"endTime":1614.18,"body":"And you're like, why?"},{"startTime":1614.66,"endTime":1616.76,"body":"Right. Yeah. Exactly. And I think,"},{"startTime":1617.0,"endTime":1619.97,"body":"I think the big thing that"},{"startTime":1617.0,"endTime":1619.97,"body":"we have to remember when,"},{"startTime":1619.98,"endTime":1622.28,"body":"if you're gonna use judge"},{"startTime":1619.98,"endTime":1622.28,"body":"e p t to help you out,"},{"startTime":1622.28,"endTime":1625.94,"body":"go in there and rewrite it in your"},{"startTime":1622.28,"endTime":1625.94,"body":"own voice mm-hmm. \u003caffirmative\u003e."},{"startTime":1626.12,"endTime":1627.65,"body":"So it sounds like you."},{"startTime":1627.95,"endTime":1629.87,"body":"Exactly. If you can't imagine your,"},{"startTime":1629.87,"endTime":1632.66,"body":"like those words actually"},{"startTime":1629.87,"endTime":1632.66,"body":"coming out of your face,"},{"startTime":1632.66,"endTime":1636.23,"body":"like at a networking event or wherever"},{"startTime":1632.66,"endTime":1636.23,"body":"\u003claugh\u003e don't say it. \u003claugh\u003e."},{"startTime":1637.04,"endTime":1639.8,"body":"Yeah. Like read it out"},{"startTime":1637.04,"endTime":1639.8,"body":"loud. That is the never one."},{"startTime":1639.8,"endTime":1643.52,"body":"If you are scared of writing"},{"startTime":1639.8,"endTime":1643.52,"body":"and you don't know how to write,"},{"startTime":1643.52,"endTime":1645.05,"body":"the best thing that I can tell my clients,"},{"startTime":1645.05,"endTime":1648.14,"body":"and this is actually why we do copy"},{"startTime":1645.05,"endTime":1648.14,"body":"interviews when we work on their websites,"},{"startTime":1648.59,"endTime":1652.49,"body":"um, they don't, they talk"},{"startTime":1648.59,"endTime":1652.49,"body":"about things all the time,"},{"startTime":1652.49,"endTime":1655.55,"body":"but they don't know how to put that into"},{"startTime":1652.49,"endTime":1655.55,"body":"words on a page. Mm-hmm. \u003caffirmative\u003e."},{"startTime":1655.56,"endTime":1656.3,"body":"Right."},{"startTime":1656.3,"endTime":1661.01,"body":"So grab your voice app"},{"startTime":1656.3,"endTime":1661.01,"body":"and like literally just"},{"startTime":1661.01,"endTime":1662.34,"body":"talk about it. Yeah."},{"startTime":1662.45,"endTime":1667.31,"body":"And listen back to it and or read it"},{"startTime":1662.45,"endTime":1667.31,"body":"out loud from chat G P t and you'll,"},{"startTime":1667.67,"endTime":1671.03,"body":"you'll see, you'll stumble over words."},{"startTime":1667.67,"endTime":1671.03,"body":"It won't make sense. You're like,"},{"startTime":1671.03,"endTime":1675.66,"body":"this doesn't sound like me. So then go"},{"startTime":1671.03,"endTime":1675.66,"body":"back and just really quick edits. Mm-hmm."},{"startTime":1675.7,"endTime":1679.97,"body":"\u003caffirmative\u003e can and tweaks can make"},{"startTime":1675.7,"endTime":1679.97,"body":"it sound like you and sound human,"},{"startTime":1680.66,"endTime":1682.7,"body":"you know? But I think"},{"startTime":1680.66,"endTime":1682.7,"body":"that's something that,"},{"startTime":1683.06,"endTime":1684.71,"body":"it's one of those things"},{"startTime":1683.06,"endTime":1684.71,"body":"that's hard to describe,"},{"startTime":1684.71,"endTime":1686.66,"body":"but you know it when you see"},{"startTime":1684.71,"endTime":1686.66,"body":"it when you're like, yeah,"},{"startTime":1686.99,"endTime":1690.35,"body":"this doesn't sound right."},{"startTime":1690.8,"endTime":1691.25,"body":"Exactly."},{"startTime":1691.25,"endTime":1692.6,"body":"It's something off about it."},{"startTime":1692.9,"endTime":1694.82,"body":"Yeah. It's the same"},{"startTime":1692.9,"endTime":1694.82,"body":"feeling you get in, uh,"},{"startTime":1694.82,"endTime":1698.39,"body":"when you call into a customer service"},{"startTime":1694.82,"endTime":1698.39,"body":"line and it's a bot and it's technically"},{"startTime":1698.39,"endTime":1703.1,"body":"saying words and a human said those"},{"startTime":1698.39,"endTime":1703.1,"body":"words, but you are not talking to anyone."},{"startTime":1703.55,"endTime":1705.02,"body":"Mm-hmm. \u003caffirmative\u003e. Yeah."},{"startTime":1705.02,"endTime":1709.04,"body":"Or you're talking to a non-native"},{"startTime":1705.02,"endTime":1709.04,"body":"speaker in your language. Mm."},{"startTime":1709.4,"endTime":1712.07,"body":"And you can tell that they're using"},{"startTime":1709.4,"endTime":1712.07,"body":"like a translation tool, \u003claugh\u003e."},{"startTime":1712.37,"endTime":1716.45,"body":"Yeah. Which like, fair enough. But"},{"startTime":1712.37,"endTime":1716.45,"body":"also like, I'd rather just talk, like,"},{"startTime":1716.45,"endTime":1719.34,"body":"just tell me, tell me in your own"},{"startTime":1716.45,"endTime":1719.34,"body":"words, you know mm-hmm. \u003caffirmative\u003e."},{"startTime":1719.96,"endTime":1721.7,"body":"Yeah, for sure."},{"startTime":1722.06,"endTime":1725.93,"body":"Now let's kind of go back to a little"},{"startTime":1722.06,"endTime":1725.93,"body":"bit of the fears of AI because mm-hmm."},{"startTime":1725.94,"endTime":1730.79,"body":"\u003caffirmative\u003e, you know, you talked"},{"startTime":1725.94,"endTime":1730.79,"body":"about how we can't copyright it. Um, I,"},{"startTime":1730.82,"endTime":1734.33,"body":"we talked before we started recording"},{"startTime":1730.82,"endTime":1734.33,"body":"about there's a class action lawsuit"},{"startTime":1734.36,"endTime":1738.23,"body":"coming out of California accusing open ai,"},{"startTime":1738.23,"endTime":1742.94,"body":"the parent company of chat g p t"},{"startTime":1738.23,"endTime":1742.94,"body":"of basically scraping a bunch of"},{"startTime":1742.94,"endTime":1747.38,"body":"personal information and"},{"startTime":1742.94,"endTime":1747.38,"body":"violating people's privacy."},{"startTime":1747.92,"endTime":1751.43,"body":"I'm surprised it's taken this long to"},{"startTime":1747.92,"endTime":1751.43,"body":"put something together because there's"},{"startTime":1751.43,"endTime":1756.14,"body":"been a lot of discussions as to whether"},{"startTime":1751.43,"endTime":1756.14,"body":"or not open AI violated copyright"},{"startTime":1756.15,"endTime":1759.7,"body":"law to create chat G B"},{"startTime":1756.15,"endTime":1759.7,"body":"T mm-hmm. \u003caffirmative\u003e."},{"startTime":1759.84,"endTime":1763.04,"body":"So I find it interesting they're"},{"startTime":1759.84,"endTime":1763.04,"body":"going from a privacy side of things."},{"startTime":1763.34,"endTime":1766.31,"body":"So if you are getting used to chat G B T,"},{"startTime":1766.31,"endTime":1770.81,"body":"is there anything that you need to keep"},{"startTime":1766.31,"endTime":1770.81,"body":"in mind as you build it into your kind"},{"startTime":1770.81,"endTime":1773.09,"body":"of daily habits."},{"startTime":1774.02,"endTime":1777.65,"body":"Do you think? I think,"},{"startTime":1774.02,"endTime":1777.65,"body":"um, I think that the,"},{"startTime":1777.71,"endTime":1780.74,"body":"the first thing that comes to mind"},{"startTime":1777.71,"endTime":1780.74,"body":"is just, it's smart internet safety."},{"startTime":1780.74,"endTime":1785.61,"body":"I think so used to trading our"},{"startTime":1780.74,"endTime":1785.61,"body":"privacy for convenience that"},{"startTime":1785.76,"endTime":1788.25,"body":"it's Yes. You know, we just,"},{"startTime":1785.76,"endTime":1788.25,"body":"it's like, oh, whatever."},{"startTime":1788.25,"endTime":1790.65,"body":"Take my email address or whatever. And"},{"startTime":1788.25,"endTime":1790.65,"body":"of course, I mean, I'm the same way."},{"startTime":1790.65,"endTime":1791.16,"body":"I'm like, I don't,"},{"startTime":1791.16,"endTime":1795.9,"body":"my email address is in a"},{"startTime":1791.16,"endTime":1795.9,"body":"thousand different little"},{"startTime":1796.38,"endTime":1800.58,"body":"But I think going into it mindfully and"},{"startTime":1796.38,"endTime":1800.58,"body":"knowing that when you interact with this"},{"startTime":1800.97,"endTime":1803.79,"body":"as the old internet saying goes,"},{"startTime":1800.97,"endTime":1803.79,"body":"if you can't see the product,"},{"startTime":1803.79,"endTime":1808.02,"body":"you are the product and it is"},{"startTime":1803.79,"endTime":1808.02,"body":"there to take things from you."},{"startTime":1808.56,"endTime":1809.11,"body":"Mm-hmm. \u003caffirmative\u003e,"},{"startTime":1809.11,"endTime":1812.79,"body":"you have some control over how you work"},{"startTime":1809.11,"endTime":1812.79,"body":"within that exchange and how much you"},{"startTime":1812.79,"endTime":1816.75,"body":"want to, to share with it. But,"},{"startTime":1812.79,"endTime":1816.75,"body":"um, one thing that I've seen,"},{"startTime":1816.75,"endTime":1819.93,"body":"especially with my author clients"},{"startTime":1816.75,"endTime":1819.93,"body":"where they're like, oh, I'm putting my,"},{"startTime":1819.96,"endTime":1823.56,"body":"my work into chat g p D to finish a"},{"startTime":1819.96,"endTime":1823.56,"body":"chapter. And I'm like, do not, do not,"},{"startTime":1823.56,"endTime":1827.4,"body":"do not, do not. It will take it"},{"startTime":1823.56,"endTime":1827.4,"body":"and it will claim it as its own."},{"startTime":1827.67,"endTime":1829.68,"body":"So I think you just need"},{"startTime":1827.67,"endTime":1829.68,"body":"to be mindful of like,"},{"startTime":1829.68,"endTime":1832.62,"body":"anything you put into"},{"startTime":1829.68,"endTime":1832.62,"body":"it is no longer yours."},{"startTime":1833.07,"endTime":1833.43,"body":"Right."},{"startTime":1833.43,"endTime":1837.63,"body":"And that's the other thing that I don't"},{"startTime":1833.43,"endTime":1837.63,"body":"think a lot of people are understanding"},{"startTime":1837.63,"endTime":1840.69,"body":"or appreciating. You know, when you,"},{"startTime":1841.74,"endTime":1843.33,"body":"when you feed it information."},{"startTime":1843.33,"endTime":1847.5,"body":"So one of the biggest things I hear people"},{"startTime":1843.33,"endTime":1847.5,"body":"talking about is feeding your writing"},{"startTime":1848.31,"endTime":1852.27,"body":"into chat G B T. Yeah. So it can spit"},{"startTime":1848.31,"endTime":1852.27,"body":"out your voice and, and do a better job."},{"startTime":1852.78,"endTime":1857.73,"body":"Uh, yes. That is how you"},{"startTime":1852.78,"endTime":1857.73,"body":"get better information."},{"startTime":1858.03,"endTime":1862.98,"body":"The problem is now you're turning"},{"startTime":1858.03,"endTime":1862.98,"body":"over your copyright to chat G p"},{"startTime":1862.99,"endTime":1866.04,"body":"t and this is something"},{"startTime":1862.99,"endTime":1866.04,"body":"Samsung actually had a big,"},{"startTime":1867.0,"endTime":1868.53,"body":"so from a coder perspective,"},{"startTime":1868.53,"endTime":1873.51,"body":"had a big hullabaloo a few months ago"},{"startTime":1868.53,"endTime":1873.51,"body":"where their programmers were putting in"},{"startTime":1875.76,"endTime":1880.47,"body":"highly sensitive code into chat G P"},{"startTime":1880.48,"endTime":1885.12,"body":"T and then of course now"},{"startTime":1880.48,"endTime":1885.12,"body":"they've put like Samsung"},{"startTime":1885.12,"endTime":1887.04,"body":"code, Samsung propriety code Yeah."},{"startTime":1887.13,"endTime":1891.54,"body":"Into a public thing where they could"},{"startTime":1887.13,"endTime":1891.54,"body":"spit it back out to other people."},{"startTime":1892.86,"endTime":1893.88,"body":"Unsurprisingly,"},{"startTime":1893.88,"endTime":1898.65,"body":"Samsung has banned the use of chat G p"},{"startTime":1893.88,"endTime":1898.65,"body":"T amongst us programmers or, you know,"},{"startTime":1898.83,"endTime":1902.37,"body":"anybody \u003claugh\u003e in house. Makes sense. Um,"},{"startTime":1902.4,"endTime":1905.31,"body":"but that's also something to keep"},{"startTime":1902.4,"endTime":1905.31,"body":"in mind if you put it in chat,"},{"startTime":1905.31,"endTime":1907.38,"body":"G P T can spit it out to somebody else."},{"startTime":1907.71,"endTime":1909.36,"body":"Exactly. Yeah."},{"startTime":1909.37,"endTime":1914.1,"body":"And I think another concern that I"},{"startTime":1909.37,"endTime":1914.1,"body":"have with that is it's very easy to"},{"startTime":1914.11,"endTime":1917.85,"body":"become, um, to, to start letting"},{"startTime":1914.11,"endTime":1917.85,"body":"it shape the way you talk."},{"startTime":1917.88,"endTime":1921.63,"body":"And it has a lot of bad habits. Right."},{"startTime":1917.88,"endTime":1921.63,"body":"So the more that we talk to anything,"},{"startTime":1921.63,"endTime":1924.39,"body":"just this is the way that we, our"},{"startTime":1921.63,"endTime":1924.39,"body":"brains process language. We're,"},{"startTime":1924.51,"endTime":1928.95,"body":"we're relational language creatures."},{"startTime":1924.51,"endTime":1928.95,"body":"That's how we do things. And so, you know,"},{"startTime":1928.95,"endTime":1930.42,"body":"like when you're hanging"},{"startTime":1928.95,"endTime":1930.42,"body":"out with a group of friends,"},{"startTime":1930.45,"endTime":1933.75,"body":"you pick up each other's slang and you"},{"startTime":1930.45,"endTime":1933.75,"body":"have like in jokes and stuff like that,"},{"startTime":1933.96,"endTime":1937.26,"body":"we naturally mold our conversation"},{"startTime":1933.96,"endTime":1937.26,"body":"and our dialect to the,"},{"startTime":1937.41,"endTime":1938.82,"body":"the people we talk the most to."},{"startTime":1939.0,"endTime":1943.47,"body":"And so if you are using all of your"},{"startTime":1939.0,"endTime":1943.47,"body":"time or all of your, um, if you're,"},{"startTime":1943.53,"endTime":1946.41,"body":"if you're running all your marketing"},{"startTime":1943.53,"endTime":1946.41,"body":"copy and all your content through chat,"},{"startTime":1946.41,"endTime":1948.63,"body":"g b T, when you write stuff,"},{"startTime":1948.69,"endTime":1953.01,"body":"you'll start to pick up its idiosyncrasies"},{"startTime":1948.69,"endTime":1953.01,"body":"as well. And maybe you don't want"},{"startTime":1953.01,"endTime":1956.13,"body":"those, like, a lot of times they're"},{"startTime":1953.01,"endTime":1956.13,"body":"just really bad writing. Like this is,"},{"startTime":1956.13,"endTime":1958.56,"body":"I'm just gonna rant for"},{"startTime":1956.13,"endTime":1958.56,"body":"a minute, but, um, chat."},{"startTime":1958.57,"endTime":1961.3,"body":"G p t does one of my"},{"startTime":1958.57,"endTime":1961.3,"body":"least favorite things,"},{"startTime":1961.3,"endTime":1964.9,"body":"and it's something I train ruthlessly"},{"startTime":1961.3,"endTime":1964.9,"body":"out of writers when they come to work for"},{"startTime":1964.9,"endTime":1968.41,"body":"me because it does this thing"},{"startTime":1964.9,"endTime":1968.41,"body":"that I call dead pigeon sentences."},{"startTime":1968.8,"endTime":1973.24,"body":"So dead pigeon sentence is anything"},{"startTime":1968.8,"endTime":1973.24,"body":"that doesn't actually move the, like,"},{"startTime":1973.24,"endTime":1976.3,"body":"writing forward. It's just"},{"startTime":1973.24,"endTime":1976.3,"body":"saying information to say stuff."},{"startTime":1976.3,"endTime":1979.18,"body":"So it just looks like it's like little"},{"startTime":1976.3,"endTime":1979.18,"body":"dead pigeon laying there on the road."},{"startTime":1979.18,"endTime":1980.013,"body":"\u003claugh\u003e."},{"startTime":1980.26,"endTime":1982.15,"body":"I I love the phrase."},{"startTime":1982.75,"endTime":1985.48,"body":"\u003cLaugh\u003e cause and you know exactly what"},{"startTime":1982.75,"endTime":1985.48,"body":"it is, where it's like, yeah. If, uh,"},{"startTime":1985.48,"endTime":1987.37,"body":"if they were talking about this"},{"startTime":1985.48,"endTime":1987.37,"body":"podcast, they would be like,"},{"startTime":1987.67,"endTime":1992.06,"body":"podcasts are a great way"},{"startTime":1987.67,"endTime":1992.06,"body":"to connect with people. Uh."},{"startTime":1992.53,"endTime":1994.74,"body":"Yeah. And it's like, eh,"},{"startTime":1992.53,"endTime":1994.74,"body":"okay. Mm-hmm. \u003caffirmative\u003e."},{"startTime":1995.23,"endTime":2000.18,"body":"Yeah. So any sentence that you"},{"startTime":1995.23,"endTime":2000.18,"body":"could be like, okay, \u003claugh\u003e like,"},{"startTime":2000.2,"endTime":2000.42,"body":"or."},{"startTime":2000.42,"endTime":2004.46,"body":"Like, it's filler. It's literally"},{"startTime":2000.42,"endTime":2004.46,"body":"how you wrote in college. Mm-hmm."},{"startTime":2004.5,"endTime":2009.09,"body":"\u003caffirmative\u003e, if you had a"},{"startTime":2004.5,"endTime":2009.09,"body":"certain word count to me it,"},{"startTime":2009.1,"endTime":2010.9,"body":"it's filler. That's what it"},{"startTime":2009.1,"endTime":2010.9,"body":"is. Mm-hmm. \u003caffirmative\u003e."},{"startTime":2011.24,"endTime":2014.43,"body":"And it's for whatever reason,"},{"startTime":2011.24,"endTime":2014.43,"body":"it just, it loves that."},{"startTime":2014.43,"endTime":2017.34,"body":"And so I think it could be very easy to"},{"startTime":2014.43,"endTime":2017.34,"body":"start picking up bad habits like that"},{"startTime":2017.34,"endTime":2018.72,"body":"cuz you think like maybe if you don't,"},{"startTime":2018.72,"endTime":2020.34,"body":"you're not comfortable writing"},{"startTime":2018.72,"endTime":2020.34,"body":"your own stuff, you're like,"},{"startTime":2020.34,"endTime":2022.89,"body":"oh well I mean that's how people"},{"startTime":2020.34,"endTime":2022.89,"body":"write. I'm like, no, it's really,"},{"startTime":2022.98,"endTime":2025.38,"body":"it's how bad people write"},{"startTime":2022.98,"endTime":2025.38,"body":"\u003claugh\u003e. Like, don't do it."},{"startTime":2026.22,"endTime":2027.12,"body":"Yeah. There's a,"},{"startTime":2028.47,"endTime":2033.36,"body":"I really love cuz I like playing"},{"startTime":2028.47,"endTime":2033.36,"body":"with chat G P T and understanding it."},{"startTime":2033.84,"endTime":2038.82,"body":"Um, I don't use it for"},{"startTime":2033.84,"endTime":2038.82,"body":"my own writing because I,"},{"startTime":2038.83,"endTime":2042.72,"body":"I, I'm a writer so like,"},{"startTime":2038.83,"endTime":2042.72,"body":"maybe I'm being, um,"},{"startTime":2044.46,"endTime":2046.02,"body":"I, I write better than I talk guys."},{"startTime":2046.38,"endTime":2048.12,"body":"Maybe I'm being a little"},{"startTime":2046.38,"endTime":2048.12,"body":"conceited where I'm like,"},{"startTime":2048.13,"endTime":2051.54,"body":"I write better than anything Che G P T"},{"startTime":2048.13,"endTime":2051.54,"body":"can ever spit out, so why do I need it?"},{"startTime":2051.55,"endTime":2054.96,"body":"Mm-hmm. \u003caffirmative\u003e, but I do use it"},{"startTime":2051.55,"endTime":2054.96,"body":"for idea gener generation and you know,"},{"startTime":2054.97,"endTime":2058.11,"body":"just getting to understand"},{"startTime":2054.97,"endTime":2058.11,"body":"how it works. Yeah."},{"startTime":2058.11,"endTime":2061.23,"body":"And when I started playing with it and"},{"startTime":2058.11,"endTime":2061.23,"body":"I would ask it to write a blog post"},{"startTime":2063.75,"endTime":2065.31,"body":"and the amount of times it would spit out,"},{"startTime":2065.32,"endTime":2069.33,"body":"like it would be this"},{"startTime":2065.32,"endTime":2069.33,"body":"really poor introduction"},{"startTime":2070.05,"endTime":2073.14,"body":"and then it would give you"},{"startTime":2070.05,"endTime":2073.14,"body":"bullet points in between mm-hmm."},{"startTime":2073.14,"endTime":2073.973,"body":"\u003cAffirmative\u003e."},{"startTime":2073.98,"endTime":2077.07,"body":"Which made literally no sense."},{"startTime":2073.98,"endTime":2077.07,"body":"Like, why are these bullet points,"},{"startTime":2077.07,"endTime":2080.58,"body":"these should be paragraphs."},{"startTime":2077.07,"endTime":2080.58,"body":"Yeah. Um, and then it would be,"},{"startTime":2080.64,"endTime":2083.88,"body":"it would end with in conclusion, uh,"},{"startTime":2080.64,"endTime":2083.88,"body":"Yes."},{"startTime":2083.88,"endTime":2088.38,"body":"Which is what if you did"},{"startTime":2083.88,"endTime":2088.38,"body":"any kind of writing college,"},{"startTime":2088.38,"endTime":2093.27,"body":"you probably got yelled at by"},{"startTime":2088.38,"endTime":2093.27,"body":"your English professor at least 10"},{"startTime":2093.27,"endTime":2097.35,"body":"times to stop writing in conclusion"},{"startTime":2093.27,"endTime":2097.35,"body":"cause mm-hmm. \u003caffirmative\u003e, it's a non,"},{"startTime":2097.35,"endTime":2102.21,"body":"it's, it's a non, it's a non phrase."},{"startTime":2097.35,"endTime":2102.21,"body":"Yeah. Like it doesn't do anything."},{"startTime":2102.21,"endTime":2105.12,"body":"It's pit, it's a dead pigeon phrase."},{"startTime":2102.21,"endTime":2105.12,"body":"Mm-hmm. \u003caffirmative\u003e, you know,"},{"startTime":2105.33,"endTime":2110.28,"body":"there's a lot of these really"},{"startTime":2105.33,"endTime":2110.28,"body":"bad habits that chat G P t has"},{"startTime":2110.28,"endTime":2114.36,"body":"and they're so ubiquitous that I"},{"startTime":2110.28,"endTime":2114.36,"body":"personally, and you'll know it,"},{"startTime":2114.36,"endTime":2115.56,"body":"when you start paying attention,"},{"startTime":2115.77,"endTime":2118.14,"body":"I can pick out something that"},{"startTime":2115.77,"endTime":2118.14,"body":"was written by chat G P t."},{"startTime":2118.5,"endTime":2121.62,"body":"Oh absolutely. You can, you"},{"startTime":2118.5,"endTime":2121.62,"body":"can feel it as you said. Yeah."},{"startTime":2121.92,"endTime":2123.78,"body":"And you can see based on those habits."},{"startTime":2123.78,"endTime":2128.19,"body":"So starting with the really like weird"},{"startTime":2123.78,"endTime":2128.19,"body":"intro that doesn't really say anything,"},{"startTime":2128.55,"endTime":2130.02,"body":"lots of reliance on bullet points,"},{"startTime":2130.14,"endTime":2134.67,"body":"the in conclusion or in summary"},{"startTime":2130.14,"endTime":2134.67,"body":"or anything like that. And,"},{"startTime":2134.76,"endTime":2139.06,"body":"um, lots of like, uh, hedging."},{"startTime":2139.33,"endTime":2140.83,"body":"So they'll say something and be like,"},{"startTime":2140.98,"endTime":2144.85,"body":"but also check with a professional or"},{"startTime":2140.98,"endTime":2144.85,"body":"it's important to take the time to fact"},{"startTime":2144.86,"endTime":2146.11,"body":"check your background or whatever. Like."},{"startTime":2146.57,"endTime":2147.01,"body":"Yeah. Yeah."},{"startTime":2147.01,"endTime":2151.93,"body":"And I've noticed the hedging more"},{"startTime":2147.01,"endTime":2151.93,"body":"lately than I did at the first when I,"},{"startTime":2152.05,"endTime":2152.92,"body":"when it first came out."},{"startTime":2152.92,"endTime":2155.71,"body":"And I think the hedging is"},{"startTime":2152.92,"endTime":2155.71,"body":"literally because they've"},{"startTime":2155.86,"endTime":2157.18,"body":"Yeah. No, I think so too."},{"startTime":2157.54,"endTime":2160.78,"body":"I think they've programmed that"},{"startTime":2157.54,"endTime":2160.78,"body":"in, but I mean that's the thing."},{"startTime":2160.78,"endTime":2162.1,"body":"There are so many,"},{"startTime":2162.25,"endTime":2166.54,"body":"there's so many great things that"},{"startTime":2162.25,"endTime":2166.54,"body":"can be said about chat G P T,"},{"startTime":2166.54,"endTime":2170.86,"body":"but there's a lot that we have to keep"},{"startTime":2166.54,"endTime":2170.86,"body":"in mind and I think the biggest is it can"},{"startTime":2170.86,"endTime":2173.26,"body":"literally create a disconnect"},{"startTime":2170.86,"endTime":2173.26,"body":"with your audience."},{"startTime":2173.38,"endTime":2174.213,"body":"Yeah."},{"startTime":2174.4,"endTime":2177.85,"body":"Because if you can't read that"},{"startTime":2174.4,"endTime":2177.85,"body":"back to yourself out loud,"},{"startTime":2177.85,"endTime":2182.59,"body":"if it doesn't sound like you, I look at"},{"startTime":2177.85,"endTime":2182.59,"body":"it two ways. One, they're gonna like,"},{"startTime":2182.68,"endTime":2185.32,"body":"even if they don't know that"},{"startTime":2182.68,"endTime":2185.32,"body":"was written by chat G B T,"},{"startTime":2185.32,"endTime":2187.66,"body":"they're gonna feel like it doesn't"},{"startTime":2185.32,"endTime":2187.66,"body":"make sense. Mm-hmm. \u003caffirmative\u003e,"},{"startTime":2187.66,"endTime":2190.69,"body":"something's missing, they're"},{"startTime":2187.66,"endTime":2190.69,"body":"not gonna connect with it. Yeah."},{"startTime":2190.69,"endTime":2191.92,"body":"But I think the biggest thing,"},{"startTime":2191.92,"endTime":2195.07,"body":"and tell me if this is something that"},{"startTime":2191.92,"endTime":2195.07,"body":"you've talked to your clients about too,"},{"startTime":2195.07,"endTime":2199.3,"body":"is they're not gonna get to know you"},{"startTime":2195.07,"endTime":2199.3,"body":"because it's not coming from you mm-hmm."},{"startTime":2199.34,"endTime":2202.42,"body":"\u003caffirmative\u003e and then you lose the"},{"startTime":2199.34,"endTime":2202.42,"body":"trust that you build with creating this"},{"startTime":2202.42,"endTime":2203.253,"body":"content."},{"startTime":2203.44,"endTime":2205.3,"body":"Absolutely. And in that case,"},{"startTime":2205.3,"endTime":2208.63,"body":"there's no point in creating it at all"},{"startTime":2205.3,"endTime":2208.63,"body":"because the entire point of doing content"},{"startTime":2208.84,"endTime":2213.28,"body":"and doing marketing is to create a"},{"startTime":2208.84,"endTime":2213.28,"body":"relationship and show yourself to them,"},{"startTime":2213.52,"endTime":2214.75,"body":"not all of yourself."},{"startTime":2214.75,"endTime":2216.61,"body":"You don't have to like drunk cry"},{"startTime":2214.75,"endTime":2216.61,"body":"on the internet shoulder \u003claugh\u003e,"},{"startTime":2216.85,"endTime":2219.58,"body":"but you do have to show up"},{"startTime":2216.85,"endTime":2219.58,"body":"you and present. Mm-hmm."},{"startTime":2219.58,"endTime":2223.63,"body":"And the buzzword of all"},{"startTime":2219.58,"endTime":2223.63,"body":"buzzwords authentic, um, and."},{"startTime":2223.63,"endTime":2224.41,"body":"Right, right. \u003claugh\u003e."},{"startTime":2224.41,"endTime":2228.79,"body":"Yeah. If you don't do that, there's"},{"startTime":2224.41,"endTime":2228.79,"body":"nobody, nobody can connect with you."},{"startTime":2229.03,"endTime":2232.93,"body":"And this is something that I talk"},{"startTime":2229.03,"endTime":2232.93,"body":"about so much is that really in this,"},{"startTime":2233.2,"endTime":2235.0,"body":"in this marketing space that we're in,"},{"startTime":2235.24,"endTime":2239.56,"body":"I say human is the only move left because"},{"startTime":2235.24,"endTime":2239.56,"body":"all of the tips and the tricks and the"},{"startTime":2239.57,"endTime":2241.99,"body":"hacks and the courses and the"},{"startTime":2239.57,"endTime":2241.99,"body":"B school and the whatever,"},{"startTime":2242.23,"endTime":2244.9,"body":"like this industry has matured past that."},{"startTime":2245.11,"endTime":2249.64,"body":"And now that is the single U s P that"},{"startTime":2245.11,"endTime":2249.64,"body":"basically any business has. Mm-hmm."},{"startTime":2249.7,"endTime":2252.22,"body":"\u003caffirmative\u003e, maybe you do have"},{"startTime":2249.7,"endTime":2252.22,"body":"the most magical, I don't know,"},{"startTime":2252.25,"endTime":2253.9,"body":"goat milk can soap ever,"},{"startTime":2254.14,"endTime":2259.03,"body":"but we have the entire planet"},{"startTime":2254.14,"endTime":2259.03,"body":"of people doing what you do."},{"startTime":2259.27,"endTime":2262.72,"body":"And the only thing that you have"},{"startTime":2259.27,"endTime":2262.72,"body":"that stands out differently is you."},{"startTime":2262.87,"endTime":2265.72,"body":"And if you are co-opting"},{"startTime":2262.87,"endTime":2265.72,"body":"that out to chat G P t,"},{"startTime":2265.9,"endTime":2267.52,"body":"then you have just lost your best asset."},{"startTime":2268.3,"endTime":2271.69,"body":"Yeah. Oh my gosh. That is"},{"startTime":2268.3,"endTime":2271.69,"body":"such a great point because,"},{"startTime":2272.71,"endTime":2275.26,"body":"and this is something that I talk about"},{"startTime":2272.71,"endTime":2275.26,"body":"to my clients about all the time. I,"},{"startTime":2275.27,"endTime":2278.59,"body":"you're a unique business, you do"},{"startTime":2275.27,"endTime":2278.59,"body":"something unique and different. Yes."},{"startTime":2278.59,"endTime":2282.4,"body":"You may provide the same service"},{"startTime":2278.59,"endTime":2282.4,"body":"that a lot of other people provide,"},{"startTime":2282.85,"endTime":2286.18,"body":"but you do it your way. Mm-hmm."},{"startTime":2282.85,"endTime":2286.18,"body":"\u003caffirmative\u003e. Absolutely."},{"startTime":2286.18,"endTime":2291.04,"body":"And chat G P T will never"},{"startTime":2286.18,"endTime":2291.04,"body":"be able to say it the"},{"startTime":2291.04,"endTime":2293.71,"body":"way that you can. Yeah. Um,"},{"startTime":2294.67,"endTime":2296.08,"body":"so what are some things,"},{"startTime":2296.17,"endTime":2300.4,"body":"as somebody is listening to this podcast"},{"startTime":2296.17,"endTime":2300.4,"body":"episode and they're thinking, okay,"},{"startTime":2300.4,"endTime":2304.69,"body":"well I wanna use chat g p T"},{"startTime":2300.4,"endTime":2304.69,"body":"to make my life easier, but I,"},{"startTime":2304.69,"endTime":2305.74,"body":"keeping this in mind,"},{"startTime":2305.74,"endTime":2310.3,"body":"what are some best practices that you"},{"startTime":2305.74,"endTime":2310.3,"body":"would recommend as somebody moves forward"},{"startTime":2310.72,"endTime":2312.52,"body":"with AI in general?"},{"startTime":2313.36,"endTime":2316.79,"body":"So I think first and always, uh, just"},{"startTime":2313.36,"endTime":2316.79,"body":"be mindful of your privacy. It's,"},{"startTime":2316.79,"endTime":2319.22,"body":"it's just like living in a city"},{"startTime":2316.79,"endTime":2319.22,"body":"or like walking down the street."},{"startTime":2319.22,"endTime":2322.67,"body":"You just kind of wanna be aware of what"},{"startTime":2319.22,"endTime":2322.67,"body":"you're doing and make sure that whatever"},{"startTime":2322.67,"endTime":2323.503,"body":"you're doing,"},{"startTime":2323.54,"endTime":2328.13,"body":"you have at least some idea of what"},{"startTime":2323.54,"endTime":2328.13,"body":"the consequences may be and that you"},{"startTime":2328.13,"endTime":2329.39,"body":"actually wanna engage in that."},{"startTime":2329.99,"endTime":2334.82,"body":"I think the second thing is to think"},{"startTime":2329.99,"endTime":2334.82,"body":"about your ultimate purpose with it. Um,"},{"startTime":2334.85,"endTime":2339.8,"body":"it's easy to start using it out of"},{"startTime":2334.85,"endTime":2339.8,"body":"convenience or because perhaps you're"},{"startTime":2339.8,"endTime":2343.58,"body":"insecure about your writing or your"},{"startTime":2339.8,"endTime":2343.58,"body":"marketing or whatever. And like just,"},{"startTime":2343.58,"endTime":2347.24,"body":"but think about what the"},{"startTime":2343.58,"endTime":2347.24,"body":"main goal actually is and"},{"startTime":2347.24,"endTime":2349.58,"body":"actually the most useful way to get there."},{"startTime":2349.85,"endTime":2353.93,"body":"I think a lot of people fall into using"},{"startTime":2349.85,"endTime":2353.93,"body":"it because just like any other hack or"},{"startTime":2353.93,"endTime":2354.86,"body":"tip or whatever,"},{"startTime":2355.07,"endTime":2359.12,"body":"it's meant to be a shortcut and it's"},{"startTime":2355.07,"endTime":2359.12,"body":"meant to make things easy and maybe it"},{"startTime":2359.12,"endTime":2363.18,"body":"will, but also you're"},{"startTime":2359.12,"endTime":2363.18,"body":"your, you are your \u003claugh\u003e,"},{"startTime":2363.59,"endTime":2367.22,"body":"you are your unique self."},{"startTime":2363.59,"endTime":2367.22,"body":"Mm-hmm. \u003caffirmative\u003e"},{"startTime":2367.46,"endTime":2371.48,"body":"And this is not, there's no one"},{"startTime":2367.46,"endTime":2371.48,"body":"size fits all in business anymore."},{"startTime":2371.66,"endTime":2374.06,"body":"So it might be the fastest"},{"startTime":2371.66,"endTime":2374.06,"body":"way to get you there."},{"startTime":2374.18,"endTime":2375.65,"body":"It might actually slow you way down."},{"startTime":2375.65,"endTime":2378.77,"body":"So think about what your"},{"startTime":2375.65,"endTime":2378.77,"body":"ultimate goal is and then, um,"},{"startTime":2378.83,"endTime":2382.22,"body":"use it for what it's good"},{"startTime":2378.83,"endTime":2382.22,"body":"at. It's good for ideating,"},{"startTime":2382.34,"endTime":2385.91,"body":"it's good for like jumping"},{"startTime":2382.34,"endTime":2385.91,"body":"off points for research."},{"startTime":2386.21,"endTime":2389.93,"body":"It's good for finding a"},{"startTime":2386.21,"endTime":2389.93,"body":"whole lot of information that"},{"startTime":2389.93,"endTime":2392.24,"body":"read. It is not good for other things."},{"startTime":2392.93,"endTime":2395.12,"body":"Yeah. No, I think that's a great point."},{"startTime":2395.12,"endTime":2399.89,"body":"I think the best way to"},{"startTime":2395.12,"endTime":2399.89,"body":"move forward with chat g p t"},{"startTime":2400.31,"endTime":2403.88,"body":"is to cut out some of your"},{"startTime":2400.31,"endTime":2403.88,"body":"research time and give you,"},{"startTime":2404.21,"endTime":2408.14,"body":"give you that nice diving board"},{"startTime":2404.21,"endTime":2408.14,"body":"Yeah. Where you can maybe,"},{"startTime":2408.95,"endTime":2411.41,"body":"you know, spring into"},{"startTime":2408.95,"endTime":2411.41,"body":"action a little bit easier."},{"startTime":2411.86,"endTime":2416.48,"body":"But I think the best thing"},{"startTime":2411.86,"endTime":2416.48,"body":"to remember is that the human"},{"startTime":2416.48,"endTime":2419.69,"body":"humanity will win in the end"},{"startTime":2416.48,"endTime":2419.69,"body":"with a lot of these businesses."},{"startTime":2419.69,"endTime":2424.31,"body":"You're gonna see big businesses trying"},{"startTime":2419.69,"endTime":2424.31,"body":"to make AI work and a variety of"},{"startTime":2424.31,"endTime":2428.18,"body":"ways. It's become a buzzword. Companies"},{"startTime":2424.31,"endTime":2428.18,"body":"are now like, oh we have this AI tool."},{"startTime":2428.18,"endTime":2430.85,"body":"They've always had that"},{"startTime":2428.18,"endTime":2430.85,"body":"tool. Yeah. They're just now"},{"startTime":2430.97,"endTime":2435.05,"body":"Yeah. Like don't get caught up in,"},{"startTime":2435.29,"endTime":2436.49,"body":"in the trend,"},{"startTime":2436.55,"endTime":2440.96,"body":"but use it for your business in the"},{"startTime":2436.55,"endTime":2440.96,"body":"way that makes sense for your business."},{"startTime":2441.17,"endTime":2442.5,"body":"Exactly. Perfect."},{"startTime":2443.27,"endTime":2444.44,"body":"Well thank you so much Rachel."},{"startTime":2444.44,"endTime":2448.46,"body":"We could probably talk forever \u003claugh\u003e"},{"startTime":2444.44,"endTime":2448.46,"body":"about this cuz I know we both feel very"},{"startTime":2448.46,"endTime":2453.26,"body":"strongly about chat GBTs, like"},{"startTime":2448.46,"endTime":2453.26,"body":"great and bad things \u003claugh\u003e. Yeah."},{"startTime":2453.38,"endTime":2457.37,"body":"So, um, this is so great. I'm"},{"startTime":2453.38,"endTime":2457.37,"body":"glad to have you on today."},{"startTime":2457.49,"endTime":2461.18,"body":"Can you tell people if they wanna find"},{"startTime":2457.49,"endTime":2461.18,"body":"out more about you, where they can go?"},{"startTime":2461.81,"endTime":2466.31,"body":"Uh, yeah, absolutely. So pardon me,"},{"startTime":2461.81,"endTime":2466.31,"body":"thank you so much for having me on. Um,"},{"startTime":2466.32,"endTime":2468.29,"body":"I'm really easy to find"},{"startTime":2466.32,"endTime":2468.29,"body":"all over the internet,"},{"startTime":2468.29,"endTime":2472.67,"body":"so you can find me at bolt"},{"startTime":2468.29,"endTime":2472.67,"body":"from the blue copywriting.com."},{"startTime":2472.67,"endTime":2477.35,"body":"We're also on Facebook at Bolt from the"},{"startTime":2472.67,"endTime":2477.35,"body":"Blue Copywriting and on Instagram at"},{"startTime":2477.35,"endTime":2478.49,"body":"Bolt from the blue copywriting."},{"startTime":2478.7,"endTime":2483.05,"body":"Or you can just send me an email at"},{"startTime":2478.7,"endTime":2483.05,"body":"hello bolt from the Blue Copywriting. Um,"},{"startTime":2483.05,"endTime":2486.83,"body":"we answer all of our emails like in"},{"startTime":2483.05,"endTime":2486.83,"body":"house by Real people and you know,"},{"startTime":2486.83,"endTime":2487.88,"body":"we love to chat so."},{"startTime":2488.15,"endTime":2490.22,"body":"Reach out, not not AI chat"},{"startTime":2488.15,"endTime":2490.22,"body":"bots getting back to people."},{"startTime":2490.48,"endTime":2494.16,"body":"No, no chat bots. I did try to set"},{"startTime":2490.48,"endTime":2494.16,"body":"one up like a billion years ago,"},{"startTime":2494.16,"endTime":2497.52,"body":"my Facebook page, which I based Yes."},{"startTime":2494.16,"endTime":2497.52,"body":"Like my business page, which I don't use."},{"startTime":2497.85,"endTime":2501.78,"body":"Um, and I can't figure out how to turn"},{"startTime":2497.85,"endTime":2501.78,"body":"it off. So if you get a chatbot there,"},{"startTime":2502.05,"endTime":2504.42,"body":"it's because I'm old and"},{"startTime":2502.05,"endTime":2504.42,"body":"can't fix it. \u003claugh\u003e."},{"startTime":2504.99,"endTime":2509.43,"body":"Yeah. It's also because meta"},{"startTime":2504.99,"endTime":2509.43,"body":"changes things like every"},{"startTime":2509.44,"endTime":2510.69,"body":"you know, let's just blame them. \u003claugh\u003e."},{"startTime":2510.94,"endTime":2511.98,"body":"Yeah. Yeah. \u003claugh\u003e."},{"startTime":2512.88,"endTime":2517.11,"body":"Awesome. Thank you so much. I"},{"startTime":2512.88,"endTime":2517.11,"body":"really appreciate this conversation."},{"startTime":2517.11,"endTime":2519.96,"body":"I think it's really important for people"},{"startTime":2517.11,"endTime":2519.96,"body":"to keep in mind as they move forward"},{"startTime":2519.96,"endTime":2523.02,"body":"with chat, g p T and RA AI solutions."},{"startTime":2523.02,"endTime":2525.57,"body":"So I really appreciate"},{"startTime":2523.02,"endTime":2525.57,"body":"your expertise today."},{"startTime":2526.02,"endTime":2527.34,"body":"Oh, thank you. And likewise."},{"startTime":2528.54,"endTime":2529.92,"body":"If you loved our episode today,"},{"startTime":2530.25,"endTime":2534.54,"body":"please leave us a review on Apple Podcasts"},{"startTime":2530.25,"endTime":2534.54,"body":"or share this with an entrepreneur"},{"startTime":2534.54,"endTime":2536.67,"body":"friend of yours who needs to hear it. Now."},{"startTime":2536.67,"endTime":2540.84,"body":"If you have questions about today's"},{"startTime":2536.67,"endTime":2540.84,"body":"episode, reach out@captaincoder.com."},{"startTime":2540.84,"endTime":2545.7,"body":"That's c A P T coder.com"},{"startTime":2540.84,"endTime":2545.7,"body":"or on Instagram at Captain"},{"startTime":2545.71,"endTime":2549.45,"body":"Coder. Thanks so much for tuning"},{"startTime":2545.71,"endTime":2549.45,"body":"in and talk to you next week."}]}