{"version":"1.0.0","segments":[{"startTime":0.24,"endTime":3.12,"body":"Do you want your business to"},{"startTime":0.24,"endTime":3.12,"body":"do more than make you money,"},{"startTime":3.42,"endTime":6.12,"body":"but you want it to make an"},{"startTime":3.42,"endTime":6.12,"body":"impact in the world? Now,"},{"startTime":6.12,"endTime":9.27,"body":"many of us create a business because"},{"startTime":6.12,"endTime":9.27,"body":"we were good at something we did,"},{"startTime":9.33,"endTime":12.03,"body":"or we had a unique way of what we do."},{"startTime":12.51,"endTime":15.54,"body":"But often we don't want"},{"startTime":12.51,"endTime":15.54,"body":"to just build a business,"},{"startTime":15.6,"endTime":20.16,"body":"we want to help others with our"},{"startTime":15.6,"endTime":20.16,"body":"expertise and leave a lasting mark."},{"startTime":20.58,"endTime":23.67,"body":"Now, if your business has a"},{"startTime":20.58,"endTime":23.67,"body":"mission behind what you do,"},{"startTime":24.21,"endTime":25.83,"body":"keep listening."},{"startTime":26.25,"endTime":29.88,"body":"Today I get to talk to"},{"startTime":26.25,"endTime":29.88,"body":"the amazing Julia Taylor,"},{"startTime":29.88,"endTime":32.07,"body":"founder of Geek Pack. Now,"},{"startTime":32.1,"endTime":37.02,"body":"Julia is a lot like me where she"},{"startTime":32.1,"endTime":37.02,"body":"is a self-taught coder and she took"},{"startTime":37.02,"endTime":41.43,"body":"this love of coding and getting into"},{"startTime":37.02,"endTime":41.43,"body":"the world of tech and created a business"},{"startTime":41.43,"endTime":45.69,"body":"that works to get more"},{"startTime":41.43,"endTime":45.69,"body":"non-traditional people into tech."},{"startTime":46.35,"endTime":49.11,"body":"Now, in this wide ranging conversation,"},{"startTime":49.38,"endTime":54.06,"body":"Julie and I dive into what it means to"},{"startTime":49.38,"endTime":54.06,"body":"create a mission focused business from"},{"startTime":54.3,"endTime":58.95,"body":"starting her first business"},{"startTime":54.3,"endTime":58.95,"body":"and understanding her"},{"startTime":58.95,"endTime":63.87,"body":"builds a profitable business and keeps"},{"startTime":58.95,"endTime":63.87,"body":"her team on board with their overall"},{"startTime":63.87,"endTime":65.43,"body":"calling."},{"startTime":63.87,"endTime":65.43,"body":"Plus,"},{"startTime":65.49,"endTime":70.32,"body":"she talks through how her mission keeps"},{"startTime":65.49,"endTime":70.32,"body":"them going through the tougher days and"},{"startTime":70.32,"endTime":74.1,"body":"how she personally stays on top of"},{"startTime":70.32,"endTime":74.1,"body":"everything. As an entrepreneur and leader,"},{"startTime":74.19,"endTime":77.79,"body":"this conversation is"},{"startTime":74.19,"endTime":77.79,"body":"honestly just amazing."},{"startTime":78.03,"endTime":80.4,"body":"I cannot wait for you to dive in."},{"startTime":81.15,"endTime":83.7,"body":"You're listening to the"},{"startTime":81.15,"endTime":83.7,"body":"Captain Coder podcast."},{"startTime":84.03,"endTime":87.87,"body":"Each week I take you through actionable"},{"startTime":84.03,"endTime":87.87,"body":"strategies that can help you grow your"},{"startTime":87.87,"endTime":92.79,"body":"online business. I'm your host, Marisa"},{"startTime":87.87,"endTime":92.79,"body":"Van Skiver, A k a Captain Coder."},{"startTime":93.87,"endTime":94.5,"body":"Hello,"},{"startTime":94.5,"endTime":99.21,"body":"I am so excited to have"},{"startTime":94.5,"endTime":99.21,"body":"Julia with me here today."},{"startTime":99.78,"endTime":104.64,"body":"Can you introduce yourself and tell us"},{"startTime":99.78,"endTime":104.64,"body":"just a little bit about who you are for"},{"startTime":104.65,"endTime":106.38,"body":"those that don't know you?"},{"startTime":106.74,"endTime":109.17,"body":"Yeah. First of all, thank"},{"startTime":106.74,"endTime":109.17,"body":"you so much for having me."},{"startTime":109.5,"endTime":114.43,"body":"It is a pleasure and an honor"},{"startTime":109.5,"endTime":114.43,"body":"to be here. Very excited, Shane."},{"startTime":114.44,"endTime":115.273,"body":"Thank you."},{"startTime":116.43,"endTime":120.36,"body":"I'm the c e o and founder"},{"startTime":116.43,"endTime":120.36,"body":"of Geek Pack. Geek Pack."},{"startTime":120.39,"endTime":123.63,"body":"We empower women to learn tech skills,"},{"startTime":123.75,"endTime":127.8,"body":"and that's what we get to do"},{"startTime":123.75,"endTime":127.8,"body":"every day and it's awesome."},{"startTime":128.91,"endTime":131.88,"body":"That's amazing. So tell me"},{"startTime":128.91,"endTime":131.88,"body":"a little bit, because that,"},{"startTime":132.69,"endTime":136.29,"body":"I know that your original"},{"startTime":132.69,"endTime":136.29,"body":"career path was not tech."},{"startTime":136.47,"endTime":139.05,"body":"So tell me a little bit about"},{"startTime":136.47,"endTime":139.05,"body":"how did you get into that?"},{"startTime":139.5,"endTime":142.02,"body":"Yeah, sure. A very roundabout way,"},{"startTime":142.26,"endTime":144.63,"body":"which I think a lot of"},{"startTime":142.26,"endTime":144.63,"body":"people can relate to,"},{"startTime":145.05,"endTime":148.74,"body":"the non-normal linear career trajectory."},{"startTime":149.58,"endTime":150.03,"body":"Especially,"},{"startTime":150.03,"endTime":154.02,"body":"I don't know many people that have"},{"startTime":150.03,"endTime":154.02,"body":"worked at the same company for 25 years."},{"startTime":155.19,"endTime":156.84,"body":"That's not a millennial perspective."},{"startTime":156.9,"endTime":160.23,"body":"No, no, not at all. Not at all. Okay."},{"startTime":160.23,"endTime":164.25,"body":"So it all really started back in 2008."},{"startTime":164.31,"endTime":168.24,"body":"So in 2008 I used to work"},{"startTime":164.31,"endTime":168.24,"body":"US Intelligence community,"},{"startTime":168.63,"endTime":171.93,"body":"and in 2008 I was deployed to"},{"startTime":168.63,"endTime":171.93,"body":"Afghanistan. It was my first deployment,"},{"startTime":172.62,"endTime":175.53,"body":"and while I was out there,"},{"startTime":172.62,"endTime":175.53,"body":"I met my now husband."},{"startTime":176.16,"endTime":181.09,"body":"And the thing that's useful to know in"},{"startTime":181.09,"endTime":185.35,"body":"this context is he's British. So we"},{"startTime":181.09,"endTime":185.35,"body":"did long distance. For a long time."},{"startTime":185.35,"endTime":188.95,"body":"He was in the British military."},{"startTime":185.35,"endTime":188.95,"body":"He's retired now, but he's British."},{"startTime":188.98,"endTime":193.06,"body":"So he was living in the uk. I was in"},{"startTime":188.98,"endTime":193.06,"body":"DC at the time. Both of us deployed,"},{"startTime":193.66,"endTime":195.13,"body":"traveling all over the world."},{"startTime":196.75,"endTime":201.58,"body":"That's rough. I mean, honestly,"},{"startTime":196.75,"endTime":201.58,"body":"that's a rough way to do things."},{"startTime":201.59,"endTime":202.423,"body":"For sure."},{"startTime":202.48,"endTime":205.81,"body":"Yeah, it was a hard start"},{"startTime":202.48,"endTime":205.81,"body":"to the relationship."},{"startTime":205.82,"endTime":209.08,"body":"So I ended up leaving my job with"},{"startTime":205.82,"endTime":209.08,"body":"the government. I moved to the uk,"},{"startTime":209.14,"endTime":212.44,"body":"got married, military wife,"},{"startTime":209.14,"endTime":212.44,"body":"which I'm incredibly proud of."},{"startTime":212.92,"endTime":215.86,"body":"But my career trajectory just took a"},{"startTime":212.92,"endTime":215.86,"body":"nosedive because here I was with the"},{"startTime":215.86,"endTime":217.15,"body":"government, everything was great,"},{"startTime":217.15,"endTime":220.33,"body":"and then I didn't really have much"},{"startTime":217.15,"endTime":220.33,"body":"to do and we moved all the time."},{"startTime":220.33,"endTime":224.41,"body":"So in one of my nine to five"},{"startTime":220.33,"endTime":224.41,"body":"jobs when I was moving around,"},{"startTime":224.47,"endTime":228.94,"body":"I stumbled upon coding and"},{"startTime":224.47,"endTime":228.94,"body":"I was in the job and my"},{"startTime":228.94,"endTime":233.02,"body":"boss asks me, tells me to"},{"startTime":228.94,"endTime":233.02,"body":"make a change to our website,"},{"startTime":233.38,"endTime":236.11,"body":"and I've no idea how to do what"},{"startTime":233.38,"endTime":236.11,"body":"he's asked, but I Google it,"},{"startTime":236.53,"endTime":240.82,"body":"I find this line of code, I put it into"},{"startTime":236.53,"endTime":240.82,"body":"the website, it worked, and I am sold."},{"startTime":240.82,"endTime":241.61,"body":"And it was magic."},{"startTime":241.61,"endTime":246.37,"body":"And it was one of those kind of doves"},{"startTime":241.61,"endTime":246.37,"body":"fly and it was the heaven's open."},{"startTime":246.52,"endTime":246.7,"body":"It was."},{"startTime":246.7,"endTime":248.77,"body":"Oh my God, it's an"},{"startTime":246.7,"endTime":248.77,"body":"incredible feeling, right?"},{"startTime":248.95,"endTime":253.0,"body":"I'm going to get all of my clients. I"},{"startTime":248.95,"endTime":253.0,"body":"mean, no, it's really, really difficult."},{"startTime":253.57,"endTime":254.47,"body":"But no,"},{"startTime":254.83,"endTime":259.18,"body":"it's an incredible feeling and"},{"startTime":254.83,"endTime":259.18,"body":"it's amazing to me how easy it is,"},{"startTime":259.78,"endTime":264.58,"body":"and we make it feel really unattainable to"},{"startTime":264.58,"endTime":265.27,"body":"code."},{"startTime":265.27,"endTime":270.25,"body":"But when you can get in there and even"},{"startTime":265.27,"endTime":270.25,"body":"just adjusting C Ss ss and do some really"},{"startTime":270.25,"endTime":273.88,"body":"quick styling tweaks, it's like seeing"},{"startTime":270.25,"endTime":273.88,"body":"that change that result is like,"},{"startTime":274.51,"endTime":276.37,"body":"I don't know. It's an intro"},{"startTime":274.51,"endTime":276.37,"body":"to learn rush every time."},{"startTime":276.67,"endTime":279.79,"body":"It's glorious. It is. It"},{"startTime":276.67,"endTime":279.79,"body":"makes my heart very happy."},{"startTime":280.9,"endTime":284.26,"body":"So that kicked off my journey into tech,"},{"startTime":285.1,"endTime":288.88,"body":"and I started learning everything I could"},{"startTime":285.1,"endTime":288.88,"body":"on YouTube and Google and all the free"},{"startTime":288.88,"endTime":289.713,"body":"resources."},{"startTime":290.05,"endTime":294.76,"body":"And it took me about three years to"},{"startTime":290.05,"endTime":294.76,"body":"kind of start a business because I was"},{"startTime":294.76,"endTime":297.31,"body":"terrified and I had imposter"},{"startTime":294.76,"endTime":297.31,"body":"syndrome and I thought,"},{"startTime":297.85,"endTime":301.6,"body":"what if someone finds me out? I don't"},{"startTime":297.85,"endTime":301.6,"body":"have a degree, I don't have a tech degree,"},{"startTime":301.61,"endTime":302.62,"body":"I don't have a tech background."},{"startTime":302.74,"endTime":304.99,"body":"All the things that you"},{"startTime":302.74,"endTime":304.99,"body":"tell yourself in your head."},{"startTime":304.99,"endTime":308.41,"body":"And I finally started my"},{"startTime":304.99,"endTime":308.41,"body":"own business, found clients,"},{"startTime":309.79,"endTime":313.0,"body":"and then eventually got"},{"startTime":309.79,"endTime":313.0,"body":"into the teaching side,"},{"startTime":313.0,"endTime":314.92,"body":"which is where Geek"},{"startTime":313.0,"endTime":314.92,"body":"Pack comes into its own."},{"startTime":315.82,"endTime":320.14,"body":"Oh, that's awesome. So what led"},{"startTime":315.82,"endTime":320.14,"body":"you into entrepreneurship at last?"},{"startTime":320.14,"endTime":322.24,"body":"What was it that really kind of"},{"startTime":320.14,"endTime":322.24,"body":"kicked off and you're like, okay,"},{"startTime":322.24,"endTime":324.22,"body":"I need to go do this for myself?"},{"startTime":325.06,"endTime":328.15,"body":"It was because we moved"},{"startTime":325.06,"endTime":328.15,"body":"a lot with his job."},{"startTime":328.15,"endTime":333.01,"body":"I wanted and needed a job that would"},{"startTime":328.15,"endTime":333.01,"body":"move with me, and this was all pre covid,"},{"startTime":333.01,"endTime":334.99,"body":"so remote work wasn't really a thing."},{"startTime":335.65,"endTime":338.95,"body":"Yeah, it was pretty unusual"},{"startTime":335.65,"endTime":338.95,"body":"if it existed. Yeah."},{"startTime":339.25,"endTime":340.27,"body":"Yeah, exactly."},{"startTime":340.27,"endTime":345.01,"body":"And I kept going from one job to another"},{"startTime":340.27,"endTime":345.01,"body":"and it was kind of admin roles in"},{"startTime":345.46,"endTime":347.8,"body":"regular nine to fives,"},{"startTime":345.46,"endTime":347.8,"body":"and I thought, well,"},{"startTime":347.8,"endTime":350.98,"body":"the only way I can make this"},{"startTime":347.8,"endTime":350.98,"body":"happen is to do it myself."},{"startTime":351.07,"endTime":354.76,"body":"And I realized that the"},{"startTime":351.07,"endTime":354.76,"body":"skills that I taught myself,"},{"startTime":354.76,"endTime":356.08,"body":"particularly web development,"},{"startTime":356.08,"endTime":360.98,"body":"building websites I could use"},{"startTime":356.08,"endTime":360.98,"body":"to serve small businesses with"},{"startTime":361.19,"endTime":363.05,"body":"the tech skills that I had taught myself,"},{"startTime":363.08,"endTime":366.29,"body":"and that was where it all"},{"startTime":363.08,"endTime":366.29,"body":"kind of pieced together."},{"startTime":366.77,"endTime":368.9,"body":"Yeah. So tell me about"},{"startTime":366.77,"endTime":368.9,"body":"your first business."},{"startTime":368.9,"endTime":372.41,"body":"Was it mostly just building websites?"},{"startTime":368.9,"endTime":372.41,"body":"Did you do any other kind of marketing?"},{"startTime":372.77,"endTime":374.09,"body":"What was your main focus?"},{"startTime":374.57,"endTime":379.4,"body":"My main focus was building websites"},{"startTime":374.57,"endTime":379.4,"body":"because that's just what I loved."},{"startTime":379.4,"endTime":384.35,"body":"But I still have the same coach"},{"startTime":379.4,"endTime":384.35,"body":"now, business coach and mentor."},{"startTime":384.95,"endTime":386.96,"body":"And that was on the marketing side."},{"startTime":387.02,"endTime":390.86,"body":"And so I know digital marketing very well,"},{"startTime":391.16,"endTime":396.08,"body":"but for some reason I was never super"},{"startTime":391.16,"endTime":396.08,"body":"comfortable saying that's what I did,"},{"startTime":396.14,"endTime":399.83,"body":"or offering it as a service. When I"},{"startTime":396.14,"endTime":399.83,"body":"had a client and I built their website,"},{"startTime":399.83,"endTime":401.51,"body":"I would then say, oh, and by the way,"},{"startTime":401.69,"endTime":405.56,"body":"have you thought about all these"},{"startTime":401.69,"endTime":405.56,"body":"other things that would help with your"},{"startTime":405.57,"endTime":410.36,"body":"business? So I did have an agency"},{"startTime":405.57,"endTime":410.36,"body":"and I did do all those things,"},{"startTime":410.36,"endTime":415.04,"body":"but the main thing that I was did and"},{"startTime":410.36,"endTime":415.04,"body":"was known for was building websites."},{"startTime":415.67,"endTime":416.15,"body":"Perfect."},{"startTime":416.15,"endTime":421.07,"body":"So how did you go from teaching"},{"startTime":416.15,"endTime":421.07,"body":"yourself tech and teaching yourself"},{"startTime":421.07,"endTime":423.62,"body":"coding and starting a business,"},{"startTime":423.62,"endTime":427.49,"body":"but then what got you into doing Geek"},{"startTime":423.62,"endTime":427.49,"body":"Pack where you're teaching other people"},{"startTime":427.49,"endTime":428.323,"body":"how to do this?"},{"startTime":428.6,"endTime":433.1,"body":"Yeah, sure. So in 2018, my"},{"startTime":428.6,"endTime":433.1,"body":"husband retired from the military,"},{"startTime":433.49,"endTime":438.32,"body":"and at the time we were in"},{"startTime":433.49,"endTime":438.32,"body":"North Carolina and we decided to"},{"startTime":438.33,"endTime":441.38,"body":"sell everything and move"},{"startTime":438.33,"endTime":441.38,"body":"into an rv. And again,"},{"startTime":441.38,"endTime":445.37,"body":"this was pre Covid before living"},{"startTime":441.38,"endTime":445.37,"body":"in an rv full time was cool."},{"startTime":447.02,"endTime":449.36,"body":"So you guys were the hipster RVs, I dunno."},{"startTime":449.92,"endTime":450.74,"body":"I dunno about that."},{"startTime":450.74,"endTime":455.24,"body":"But it was definitely pre"},{"startTime":450.74,"endTime":455.24,"body":"covid and we sold everything."},{"startTime":455.24,"endTime":458.57,"body":"We moved into this RV and we lived"},{"startTime":455.24,"endTime":458.57,"body":"in this RV for a year and a half."},{"startTime":458.57,"endTime":461.99,"body":"We traveled all over the US and we"},{"startTime":458.57,"endTime":461.99,"body":"were trying to find our forever home,"},{"startTime":461.99,"endTime":464.99,"body":"forever town. He's from"},{"startTime":461.99,"endTime":464.99,"body":"the uk. I was from Georgia."},{"startTime":465.95,"endTime":470.36,"body":"So we come out west and we're traveling"},{"startTime":465.95,"endTime":470.36,"body":"all around and we found and fell in love"},{"startTime":470.36,"endTime":473.15,"body":"with Durango, which is where"},{"startTime":470.36,"endTime":473.15,"body":"we live now, Durango, Colorado."},{"startTime":473.72,"endTime":476.9,"body":"But while we're traveling,"},{"startTime":473.72,"endTime":476.9,"body":"sharing on social media,"},{"startTime":476.9,"endTime":481.22,"body":"so I'm on Instagram and I'm sharing"},{"startTime":476.9,"endTime":481.22,"body":"about all the travel that we're doing,"},{"startTime":481.22,"endTime":485.12,"body":"and people would ask, how are you"},{"startTime":481.22,"endTime":485.12,"body":"able to travel full-time and work?"},{"startTime":485.12,"endTime":488.99,"body":"What do you do for a job? So I told"},{"startTime":485.12,"endTime":488.99,"body":"them that I taught myself how to code,"},{"startTime":488.99,"endTime":492.92,"body":"how to build websites, find clients,"},{"startTime":488.99,"endTime":492.92,"body":"and now I'm able to work from anywhere."},{"startTime":492.95,"endTime":496.43,"body":"And they said, we want to be able"},{"startTime":492.95,"endTime":496.43,"body":"to do that too. Can you teach us?"},{"startTime":496.94,"endTime":498.83,"body":"And I thought, I don't know how to teach."},{"startTime":499.95,"endTime":503.84,"body":"Yeah, exactly. That's a totally,"},{"startTime":499.95,"endTime":503.84,"body":"but every time, so he comes to me,"},{"startTime":503.84,"endTime":505.85,"body":"they're like, can you teach"},{"startTime":503.84,"endTime":505.85,"body":"me how to code? I'm like, no."},{"startTime":507.14,"endTime":509.33,"body":"But you can. I guarantee you can."},{"startTime":510.56,"endTime":510.83,"body":"I know,"},{"startTime":510.83,"endTime":515.69,"body":"but I know it's an overwhelming feeling"},{"startTime":510.83,"endTime":515.69,"body":"to pass on this information because I"},{"startTime":515.69,"endTime":518.72,"body":"mean, most of my"},{"startTime":515.69,"endTime":518.72,"body":"education was self-taught."},{"startTime":519.11,"endTime":523.04,"body":"So that I think adds in another"},{"startTime":519.11,"endTime":523.04,"body":"layer. And then of course, being,"},{"startTime":524.42,"endTime":528.35,"body":"let's just be honest, being a woman"},{"startTime":524.42,"endTime":528.35,"body":"without a computer science degree,"},{"startTime":528.36,"endTime":532.85,"body":"it just adds all these layers in"},{"startTime":528.36,"endTime":532.85,"body":"of imposter syndrome of feeling"},{"startTime":532.86,"endTime":535.04,"body":"comfortable with teaching"},{"startTime":532.86,"endTime":535.04,"body":"somebody else how to do."},{"startTime":535.56,"endTime":539.61,"body":"Oh yeah, absolutely. And when I first"},{"startTime":535.56,"endTime":539.61,"body":"started and people asked and I thought,"},{"startTime":539.61,"endTime":542.46,"body":"okay, I'm going to teach"},{"startTime":539.61,"endTime":542.46,"body":"'em just the basics."},{"startTime":542.46,"endTime":544.71,"body":"And I started with a five"},{"startTime":542.46,"endTime":544.71,"body":"day coding challenge,"},{"startTime":544.71,"endTime":546.18,"body":"this free five day coding challenge,"},{"startTime":546.18,"endTime":550.56,"body":"and it was H T M L and C Ss Ss and build"},{"startTime":546.18,"endTime":550.56,"body":"a really basic website in five days."},{"startTime":550.57,"endTime":552.78,"body":"And it was really good fun"},{"startTime":550.57,"endTime":552.78,"body":"and a lot of people loved it."},{"startTime":553.5,"endTime":556.23,"body":"But what I decided from is"},{"startTime":553.5,"endTime":556.23,"body":"from the very, very beginning,"},{"startTime":556.74,"endTime":560.52,"body":"it wouldn't just be teaching. There"},{"startTime":556.74,"endTime":560.52,"body":"would be a community element alongside,"},{"startTime":560.52,"endTime":562.32,"body":"because when I was learning,"},{"startTime":562.86,"endTime":567.12,"body":"I didn't have a community and I would"},{"startTime":562.86,"endTime":567.12,"body":"ask questions in Stack Overflow or"},{"startTime":567.12,"endTime":569.07,"body":"wherever, and I would get made fun of."},{"startTime":569.13,"endTime":573.63,"body":"And that's probably why it took me"},{"startTime":569.13,"endTime":573.63,"body":"so long to actually start finding"},{"startTime":573.63,"endTime":576.09,"body":"clients. People were making"},{"startTime":573.63,"endTime":576.09,"body":"fun of me and saying,"},{"startTime":576.09,"endTime":577.62,"body":"if you don't know how to do that,"},{"startTime":577.62,"endTime":579.3,"body":"you shouldn't be doing"},{"startTime":577.62,"endTime":579.3,"body":"this in the first place."},{"startTime":579.3,"endTime":583.77,"body":"So my decision to teach was"},{"startTime":579.3,"endTime":583.77,"body":"I will show you how to do it,"},{"startTime":583.77,"endTime":587.13,"body":"but there will be a community that goes"},{"startTime":583.77,"endTime":587.13,"body":"alongside it where there's no such thing"},{"startTime":587.19,"endTime":590.85,"body":"as a stupid question. And if"},{"startTime":587.19,"endTime":590.85,"body":"anyone is mean, they're kicked out."},{"startTime":590.88,"endTime":592.98,"body":"They're not welcome in my community."},{"startTime":593.04,"endTime":595.2,"body":"I love that. I love that because I mean,"},{"startTime":595.2,"endTime":598.65,"body":"so many of us are afraid to even ask"},{"startTime":595.2,"endTime":598.65,"body":"the question. It doesn't feel safe."},{"startTime":599.13,"endTime":603.12,"body":"Absolutely. And that's exactly where"},{"startTime":599.13,"endTime":603.12,"body":"the name Geek Pack came from. I mean,"},{"startTime":603.12,"endTime":605.79,"body":"that's exactly what it means"},{"startTime":603.12,"endTime":605.79,"body":"and what it stands for."},{"startTime":605.79,"endTime":610.08,"body":"We we're a pack and we look after"},{"startTime":605.79,"endTime":610.08,"body":"each other and we are geeky."},{"startTime":610.11,"endTime":611.91,"body":"And that came from."},{"startTime":613.02,"endTime":617.88,"body":"I love it so much. So tell me, I mean,"},{"startTime":613.02,"endTime":617.88,"body":"you have a very purpose-driven business."},{"startTime":617.88,"endTime":622.71,"body":"I mean, this isn't your goal in creating"},{"startTime":617.88,"endTime":622.71,"body":"Geek Pack wasn't to make tons of"},{"startTime":622.71,"endTime":627.69,"body":"money selling and teaching"},{"startTime":622.71,"endTime":627.69,"body":"hot people how to create and"},{"startTime":627.69,"endTime":632.55,"body":"get into tech and all of those things"},{"startTime":627.69,"endTime":632.55,"body":"wasn't your number one goal when you built"},{"startTime":632.55,"endTime":637.53,"body":"this business. So when you started,"},{"startTime":632.55,"endTime":637.53,"body":"I mean, did you start with a purpose?"},{"startTime":637.74,"endTime":640.23,"body":"Did you start with, my mission"},{"startTime":637.74,"endTime":640.23,"body":"is to help other people?"},{"startTime":642.81,"endTime":643.643,"body":"I didn't start,"},{"startTime":644.55,"endTime":649.32,"body":"I guess I didn't dream"},{"startTime":644.55,"endTime":649.32,"body":"that big back then because"},{"startTime":649.59,"endTime":652.62,"body":"it's scary to dream too big."},{"startTime":652.62,"endTime":655.74,"body":"And I say that and one of my team"},{"startTime":652.62,"endTime":655.74,"body":"members got me for my birthday."},{"startTime":656.01,"endTime":659.34,"body":"I'm looking at it, there's a plaque"},{"startTime":656.01,"endTime":659.34,"body":"right in front of me that says Dream Big."},{"startTime":659.55,"endTime":660.383,"body":"Now,"},{"startTime":660.45,"endTime":665.22,"body":"I have no fear in dreaming big and"},{"startTime":660.45,"endTime":665.22,"body":"the opportunities that come from that,"},{"startTime":665.22,"endTime":668.64,"body":"but at the time, why did I"},{"startTime":670.17,"endTime":673.56,"body":"genuinely, I didn't want anyone"},{"startTime":670.17,"endTime":673.56,"body":"else to feel the way that I had."},{"startTime":674.1,"endTime":678.12,"body":"So when someone asked me to teach"},{"startTime":674.1,"endTime":678.12,"body":"them, I figured, well, I don't know."},{"startTime":678.33,"endTime":682.26,"body":"Technically I don't know how to"},{"startTime":678.33,"endTime":682.26,"body":"teach, but I know how I learned."},{"startTime":682.59,"endTime":684.18,"body":"I know how I wish I'd learned,"},{"startTime":684.51,"endTime":687.75,"body":"and that's all I can do is to"},{"startTime":684.51,"endTime":687.75,"body":"kind of pass that knowledge on."},{"startTime":688.2,"endTime":693.0,"body":"And I thought knowing the importance"},{"startTime":688.2,"endTime":693.0,"body":"of digital marketing and building an"},{"startTime":693.0,"endTime":695.16,"body":"email list, I thought, I don't"},{"startTime":693.0,"endTime":695.16,"body":"know what the future holds,"},{"startTime":695.16,"endTime":698.04,"body":"so I'm just going to do this"},{"startTime":695.16,"endTime":698.04,"body":"thing and collect email addresses."},{"startTime":698.04,"endTime":702.27,"body":"So that was about the extent of it is I"},{"startTime":698.04,"endTime":702.27,"body":"don't want people to feel the way I did,"},{"startTime":702.6,"endTime":706.5,"body":"and I'll future proof this a bit and"},{"startTime":702.6,"endTime":706.5,"body":"see what happens and start building an"},{"startTime":706.5,"endTime":710.34,"body":"email list. And that was"},{"startTime":706.5,"endTime":710.34,"body":"really how I got started."},{"startTime":711.15,"endTime":712.23,"body":"Yeah, I mean, that's awesome."},{"startTime":712.23,"endTime":716.92,"body":"And so when did you realize"},{"startTime":712.23,"endTime":716.92,"body":"that you had something here that"},{"startTime":717.07,"endTime":719.68,"body":"could be more mission driven,"},{"startTime":719.74,"endTime":722.59,"body":"that you could make an impact the"},{"startTime":719.74,"endTime":722.59,"body":"way that you're making an impact?"},{"startTime":723.19,"endTime":724.12,"body":"Almost immediately."},{"startTime":725.89,"endTime":730.0,"body":"When we started having women come through"},{"startTime":725.89,"endTime":730.0,"body":"and just doing the five day coding"},{"startTime":730.0,"endTime":734.74,"body":"challenge and that, oh my gosh,"},{"startTime":730.0,"endTime":734.74,"body":"this is not as hard as I thought."},{"startTime":735.01,"endTime":739.72,"body":"I can't believe I just did that when"},{"startTime":735.01,"endTime":739.72,"body":"I started seeing the testimonials come"},{"startTime":739.73,"endTime":742.03,"body":"through and just that simple,"},{"startTime":742.27,"endTime":746.53,"body":"I've never done this before and I didn't"},{"startTime":742.27,"endTime":746.53,"body":"think I could do it, but look at me."},{"startTime":746.54,"endTime":750.16,"body":"I'm coding those. And to this day,"},{"startTime":751.26,"endTime":753.25,"body":"we have so many success stories,"},{"startTime":753.25,"endTime":756.97,"body":"students who are way more successful"},{"startTime":753.25,"endTime":756.97,"body":"than me making lots and lots of money."},{"startTime":757.0,"endTime":761.62,"body":"But the things that are the most"},{"startTime":757.0,"endTime":761.62,"body":"impactful testimonials to me"},{"startTime":761.86,"endTime":766.3,"body":"are the very first, oh my gosh,"},{"startTime":761.86,"endTime":766.3,"body":"I can't believe I just did this."},{"startTime":766.63,"endTime":770.26,"body":"Because it's that opening"},{"startTime":766.63,"endTime":770.26,"body":"of if I just did this,"},{"startTime":770.56,"endTime":771.94,"body":"what else can I do?"},{"startTime":772.66,"endTime":773.92,"body":"It becomes possible."},{"startTime":774.13,"endTime":776.35,"body":"Exactly. And that lights"},{"startTime":774.13,"endTime":776.35,"body":"me up more than anything."},{"startTime":776.36,"endTime":781.12,"body":"And so it was almost immediate when I was"},{"startTime":776.36,"endTime":781.12,"body":"getting feedback of the realization of"},{"startTime":781.21,"endTime":785.95,"body":"how cool this was and that"},{"startTime":781.21,"endTime":785.95,"body":"realization of how much more I can do."},{"startTime":786.55,"endTime":788.38,"body":"So then it was a, oh my gosh,"},{"startTime":788.38,"endTime":792.88,"body":"I've got something here and this feels"},{"startTime":788.38,"endTime":792.88,"body":"better than when I was serving clients."},{"startTime":792.94,"endTime":796.15,"body":"This feels better. So it's kind"},{"startTime":792.94,"endTime":796.15,"body":"of selfishly, it just feels good."},{"startTime":797.83,"endTime":801.19,"body":"But I mean, you have to love what you"},{"startTime":797.83,"endTime":801.19,"body":"do or there's no point in doing it."},{"startTime":801.52,"endTime":802.353,"body":"Absolutely."},{"startTime":803.46,"endTime":808.09,"body":"Yeah. I love that. So let's"},{"startTime":803.46,"endTime":808.09,"body":"talk a little bit about,"},{"startTime":808.72,"endTime":811.12,"body":"I mean, let's be real."},{"startTime":808.72,"endTime":811.12,"body":"Let's go back a little bit."},{"startTime":811.45,"endTime":815.77,"body":"Being a woman in tech and you"},{"startTime":811.45,"endTime":815.77,"body":"are targeting women in tech"},{"startTime":816.61,"endTime":820.36,"body":"or getting more women in"},{"startTime":816.61,"endTime":820.36,"body":"tech, you've been made fun of."},{"startTime":820.57,"endTime":822.52,"body":"I was never dumb enough. No kidding."},{"startTime":822.88,"endTime":825.67,"body":"I never comment on stack outflow"},{"startTime":822.88,"endTime":825.67,"body":"because I knew what would happen."},{"startTime":826.9,"endTime":831.07,"body":"And I've talked to other female coders"},{"startTime":826.9,"endTime":831.07,"body":"who have said when they stack overflow"},{"startTime":831.07,"endTime":834.25,"body":"accounts or their GitHub accounts,"},{"startTime":831.07,"endTime":834.25,"body":"they don't have their first name in it."},{"startTime":834.25,"endTime":836.83,"body":"They keep it gender"},{"startTime":834.25,"endTime":836.83,"body":"neutral for that reason."},{"startTime":838.66,"endTime":843.52,"body":"And it's sad, but it is unfortunately"},{"startTime":838.66,"endTime":843.52,"body":"the bro developer world that we live in."},{"startTime":844.33,"endTime":847.15,"body":"Have you ever gotten pushback"},{"startTime":844.33,"endTime":847.15,"body":"as you've grown this,"},{"startTime":847.48,"endTime":850.72,"body":"and especially because you were very"},{"startTime":847.48,"endTime":850.72,"body":"vocal in all of your marketing and"},{"startTime":850.73,"endTime":855.07,"body":"everything that you were trying to"},{"startTime":850.73,"endTime":855.07,"body":"help women and more diverse people"},{"startTime":855.4,"endTime":860.29,"body":"move into the tech world and give them"},{"startTime":855.4,"endTime":860.29,"body":"the skills that they need to change their"},{"startTime":860.29,"endTime":864.37,"body":"life and to get a new job. Do you ever"},{"startTime":860.29,"endTime":864.37,"body":"feel that you get pushback for that?"},{"startTime":865.69,"endTime":870.43,"body":"I can think of one instance and I"},{"startTime":870.43,"endTime":871.263,"body":"didn't,"},{"startTime":872.02,"endTime":876.28,"body":"but I wasn't as vocal as I"},{"startTime":872.02,"endTime":876.28,"body":"am now when I got started,"},{"startTime":876.61,"endTime":881.32,"body":"because I was probably terrified of"},{"startTime":876.61,"endTime":881.32,"body":"getting pushback because I don't like"},{"startTime":881.98,"endTime":884.41,"body":"I'm an Enneagram nine I peace,"},{"startTime":886.51,"endTime":888.67,"body":"so I don't take it very well. Yeah."},{"startTime":888.67,"endTime":889.503,"body":"That's my boyfriend."},{"startTime":891.65,"endTime":892.55,"body":"That was years ago. I mean,"},{"startTime":892.55,"endTime":897.35,"body":"now I am much better because we have"},{"startTime":892.55,"endTime":897.35,"body":"thousands of successful students"},{"startTime":897.35,"endTime":898.183,"body":"and."},{"startTime":898.25,"endTime":901.28,"body":"You have confidence and"},{"startTime":898.25,"endTime":901.28,"body":"testimonials to back you up, but."},{"startTime":901.28,"endTime":905.36,"body":"It's taken years to get there."},{"startTime":901.28,"endTime":905.36,"body":"But I did have, I'll never forget,"},{"startTime":905.36,"endTime":908.42,"body":"and I think I even screenshot"},{"startTime":905.36,"endTime":908.42,"body":"it and I laugh, I laugh at it,"},{"startTime":908.42,"endTime":913.25,"body":"but did a TikTok video where I was"},{"startTime":908.42,"endTime":913.25,"body":"talking about how you can learn to code at"},{"startTime":913.25,"endTime":916.31,"body":"any age. I mean, we have women in their,"},{"startTime":916.7,"endTime":921.11,"body":"from twenties up to their seventies"},{"startTime":916.7,"endTime":921.11,"body":"and eighties in their learning to code."},{"startTime":921.35,"endTime":923.18,"body":"Love that. That's so cool."},{"startTime":923.87,"endTime":928.67,"body":"Absolutely awesome. And that's such a"},{"startTime":923.87,"endTime":928.67,"body":"big thing is it doesn't matter, age,"},{"startTime":928.67,"endTime":933.05,"body":"gender, race, anything. None"},{"startTime":928.67,"endTime":933.05,"body":"of that matters. If you're"},{"startTime":933.41,"endTime":937.01,"body":"I will do everything in my power to"},{"startTime":933.41,"endTime":937.01,"body":"teach you how to code. From the very,"},{"startTime":937.01,"endTime":939.08,"body":"very beginning, and I was"},{"startTime":937.01,"endTime":939.08,"body":"talking about this on TikTok,"},{"startTime":939.08,"endTime":943.1,"body":"and there was a comment from a"},{"startTime":939.08,"endTime":943.1,"body":"guy, there was no picture but"},{"startTime":944.75,"endTime":948.95,"body":"guy's name, and he's like, oh,"},{"startTime":944.75,"endTime":948.95,"body":"yeah, great. Get some more."},{"startTime":949.58,"endTime":953.54,"body":"Let's get grannies into"},{"startTime":949.58,"endTime":953.54,"body":"coding and into tech."},{"startTime":953.75,"endTime":957.8,"body":"It was just really"},{"startTime":953.75,"endTime":957.8,"body":"unnecessary. But literally,"},{"startTime":958.01,"endTime":961.52,"body":"that's the only thing I can think"},{"startTime":958.01,"endTime":961.52,"body":"of because if someone is going to,"},{"startTime":961.88,"endTime":965.99,"body":"I don't think anyone would outwardly"},{"startTime":961.88,"endTime":965.99,"body":"say, you have a crap mission."},{"startTime":967.79,"endTime":969.86,"body":"Who would say that? I"},{"startTime":967.79,"endTime":969.86,"body":"mean, but that's the thing."},{"startTime":969.86,"endTime":974.78,"body":"I think a lot of us who come to our"},{"startTime":969.86,"endTime":974.78,"body":"businesses with more of a purpose behind"},{"startTime":974.78,"endTime":978.74,"body":"them, we're really worried about getting"},{"startTime":974.78,"endTime":978.74,"body":"that pushback. But like you said,"},{"startTime":979.22,"endTime":982.79,"body":"who's going to tell you that"},{"startTime":979.22,"endTime":982.79,"body":"that's bad? You know what I mean?"},{"startTime":983.24,"endTime":986.63,"body":"Unless you're trying to do something"},{"startTime":983.24,"endTime":986.63,"body":"horrible and you're trying to restart the"},{"startTime":986.63,"endTime":987.463,"body":"empire,"},{"startTime":990.05,"endTime":994.4,"body":"which it's fine if everybody's"},{"startTime":990.05,"endTime":994.4,"body":"watching a soka right now,"},{"startTime":994.4,"endTime":999.2,"body":"that is happening. But I"},{"startTime":994.4,"endTime":999.2,"body":"mean, that's the thing."},{"startTime":999.44,"endTime":1003.7,"body":"Most people, they're going to be afraid,"},{"startTime":999.44,"endTime":1003.7,"body":"I think, to say anything negative."},{"startTime":1003.7,"endTime":1004.87,"body":"And the stuff they say negative,"},{"startTime":1004.87,"endTime":1008.02,"body":"I feel like it can roll right off your"},{"startTime":1004.87,"endTime":1008.02,"body":"back because you know what you're doing"},{"startTime":1008.62,"endTime":1011.35,"body":"is great. And for you especially,"},{"startTime":1008.62,"endTime":1011.35,"body":"you have the community,"},{"startTime":1011.59,"endTime":1015.04,"body":"you've built that community, the impact"},{"startTime":1011.59,"endTime":1015.04,"body":"you're having on people's lives. Yeah."},{"startTime":1015.23,"endTime":1016.54,"body":"Yeah, exactly."},{"startTime":1017.5,"endTime":1021.52,"body":"Let's talk about profit because"},{"startTime":1017.5,"endTime":1021.52,"body":"yes, you're here to help people,"},{"startTime":1022.57,"endTime":1025.48,"body":"but you also have to make money."},{"startTime":1022.57,"endTime":1025.48,"body":"You have a business to run."},{"startTime":1026.05,"endTime":1028.99,"body":"So when you have people"},{"startTime":1026.05,"endTime":1028.99,"body":"that you're like, man,"},{"startTime":1028.99,"endTime":1032.71,"body":"I just really wish I could help"},{"startTime":1028.99,"endTime":1032.71,"body":"them, how do you balance that with"},{"startTime":1034.9,"endTime":1039.55,"body":"making money to continue to do this? Is"},{"startTime":1034.9,"endTime":1039.55,"body":"there anything special that you do or."},{"startTime":1040.48,"endTime":1042.4,"body":"It's such a good question."},{"startTime":1042.49,"endTime":1047.14,"body":"I struggled with this for a long"},{"startTime":1042.49,"endTime":1047.14,"body":"time because I don't know why,"},{"startTime":1047.15,"endTime":1049.87,"body":"but I feel like, I dunno"},{"startTime":1047.15,"endTime":1049.87,"body":"if it's women or what,"},{"startTime":1049.87,"endTime":1052.03,"body":"but you almost feel"},{"startTime":1049.87,"endTime":1052.03,"body":"guilty for making money."},{"startTime":1052.09,"endTime":1057.07,"body":"And I don't think anyone has actually"},{"startTime":1052.09,"endTime":1057.07,"body":"said that to make me feel guilty,"},{"startTime":1057.1,"endTime":1057.933,"body":"but."},{"startTime":1057.97,"endTime":1061.06,"body":"No, it's an engraved thing."},{"startTime":1057.97,"endTime":1061.06,"body":"I hate sending invoices."},{"startTime":1062.08,"endTime":1066.49,"body":"Yeah, exactly. And I've"},{"startTime":1062.08,"endTime":1066.49,"body":"kind of come around to,"},{"startTime":1066.49,"endTime":1069.65,"body":"and now there's seven"},{"startTime":1066.49,"endTime":1069.65,"body":"of us on my team now,"},{"startTime":1069.65,"endTime":1073.07,"body":"so there's seven full-time"},{"startTime":1069.65,"endTime":1073.07,"body":"team members, including myself,"},{"startTime":1073.67,"endTime":1078.14,"body":"and I have zero issue with saying"},{"startTime":1078.98,"endTime":1083.75,"body":"I am a for-profit business."},{"startTime":1078.98,"endTime":1083.75,"body":"I have very hard expenses."},{"startTime":1083.75,"endTime":1088.67,"body":"I pay my team. Well, they all"},{"startTime":1083.75,"endTime":1088.67,"body":"work. They love what they do,"},{"startTime":1088.67,"endTime":1091.67,"body":"and they're very good at it,"},{"startTime":1088.67,"endTime":1091.67,"body":"but it is very expensive."},{"startTime":1092.12,"endTime":1095.33,"body":"So if I don't make money,"},{"startTime":1092.12,"endTime":1095.33,"body":"I can't pay my team."},{"startTime":1095.81,"endTime":1098.03,"body":"That's the bottom line. My team is,"},{"startTime":1098.03,"endTime":1101.42,"body":"I think 70% of my"},{"startTime":1098.03,"endTime":1101.42,"body":"overall monthly expenses."},{"startTime":1101.93,"endTime":1105.23,"body":"And I love my team and they're amazing,"},{"startTime":1105.74,"endTime":1110.3,"body":"but if I don't make money as"},{"startTime":1105.74,"endTime":1110.3,"body":"a business, I can't pay them."},{"startTime":1111.8,"endTime":1116.69,"body":"And I know the value of our paid"},{"startTime":1111.8,"endTime":1116.69,"body":"products because I have seen the result."},{"startTime":1117.26,"endTime":1122.21,"body":"So I have no issue with coming to terms"},{"startTime":1122.21,"endTime":1124.12,"body":"with that and being okay with it. However,"},{"startTime":1125.09,"endTime":1128.45,"body":"we have lots of really"},{"startTime":1125.09,"endTime":1128.45,"body":"good free resources,"},{"startTime":1128.93,"endTime":1133.43,"body":"and we run events online,"},{"startTime":1133.61,"endTime":1138.47,"body":"virtual events throughout the year"},{"startTime":1133.61,"endTime":1138.47,"body":"where we are providing a lot of really,"},{"startTime":1138.47,"endTime":1142.82,"body":"really good free content that"},{"startTime":1138.47,"endTime":1142.82,"body":"you can take and do it yourself."},{"startTime":1143.15,"endTime":1147.89,"body":"So if someone wants to"},{"startTime":1143.15,"endTime":1147.89,"body":"do what we teach for"},{"startTime":1148.58,"endTime":1152.27,"body":"what we charge for, they can,"},{"startTime":1148.58,"endTime":1152.27,"body":"but it just won't be as easy."},{"startTime":1153.08,"endTime":1155.57,"body":"We have the curriculum"},{"startTime":1153.08,"endTime":1155.57,"body":"and we have the community,"},{"startTime":1155.57,"endTime":1159.71,"body":"and we have the path and the support"},{"startTime":1155.57,"endTime":1159.71,"body":"and all of that, but that, yeah, you're."},{"startTime":1159.71,"endTime":1162.23,"body":"Short cutting it for them because"},{"startTime":1159.71,"endTime":1162.23,"body":"you've already done all the work."},{"startTime":1162.23,"endTime":1163.73,"body":"You've put it together. Yeah."},{"startTime":1163.82,"endTime":1166.31,"body":"Yeah, exactly. And the support element,"},{"startTime":1166.32,"endTime":1169.52,"body":"because we do have a private"},{"startTime":1166.32,"endTime":1169.52,"body":"community where all that support is,"},{"startTime":1169.88,"endTime":1172.58,"body":"and I pay the people"},{"startTime":1169.88,"endTime":1172.58,"body":"who provide the support,"},{"startTime":1172.61,"endTime":1174.89,"body":"so I can't give that away for free."},{"startTime":1174.89,"endTime":1178.4,"body":"But we do have a lot of stuff"},{"startTime":1174.89,"endTime":1178.4,"body":"and events that we do for free."},{"startTime":1178.4,"endTime":1181.04,"body":"So that's exactly how I do that."},{"startTime":1181.64,"endTime":1184.55,"body":"I love that. Do you guys offer"},{"startTime":1181.64,"endTime":1184.55,"body":"scholarships or anything like that?"},{"startTime":1184.55,"endTime":1186.47,"body":"I've seen a few organizations do that,"},{"startTime":1186.47,"endTime":1189.38,"body":"and especially when you're"},{"startTime":1186.47,"endTime":1189.38,"body":"doing some kind of education."},{"startTime":1189.92,"endTime":1194.45,"body":"Have you ever done anything like"},{"startTime":1189.92,"endTime":1194.45,"body":"that to help someone move into that?"},{"startTime":1195.11,"endTime":1199.22,"body":"We did a scholarship for WP Rockstar"},{"startTime":1200.0,"endTime":1202.19,"body":"probably about a year or two ago."},{"startTime":1202.9,"endTime":1206.84,"body":"We did it direct to the consumer B two C,"},{"startTime":1207.2,"endTime":1208.85,"body":"and that was fantastic."},{"startTime":1209.39,"endTime":1214.22,"body":"We have started doing"},{"startTime":1209.39,"endTime":1214.22,"body":"more B two B and a year or"},{"startTime":1214.22,"endTime":1217.85,"body":"so ago we partnered with Dress"},{"startTime":1214.22,"endTime":1217.85,"body":"for Success up in Denver. Love."},{"startTime":1217.85,"endTime":1218.51,"body":"That."},{"startTime":1218.51,"endTime":1223.43,"body":"And they identified a handful"},{"startTime":1218.51,"endTime":1223.43,"body":"of women and we sponsored them"},{"startTime":1223.44,"endTime":1226.24,"body":"to come through our"},{"startTime":1223.44,"endTime":1226.24,"body":"program. So we've done Oh."},{"startTime":1226.24,"endTime":1227.15,"body":"That's really cool."},{"startTime":1227.78,"endTime":1228.613,"body":"Yeah."},{"startTime":1228.77,"endTime":1229.32,"body":"I love that."},{"startTime":1229.32,"endTime":1233.54,"body":"And that's a great way to get connected"},{"startTime":1229.32,"endTime":1233.54,"body":"with people that can utilize your help,"},{"startTime":1233.54,"endTime":1236.93,"body":"give back to the community. But"},{"startTime":1233.54,"endTime":1236.93,"body":"I mean, let's be real. We do."},{"startTime":1237.49,"endTime":1241.43,"body":"We have to make money. Yes, we"},{"startTime":1237.49,"endTime":1241.43,"body":"have to provide for ourselves."},{"startTime":1241.44,"endTime":1246.41,"body":"We can't do this for free. Even"},{"startTime":1241.44,"endTime":1246.41,"body":"if you are kind of what have you,"},{"startTime":1248.13,"endTime":1249.78,"body":"it just, I don't know."},{"startTime":1249.78,"endTime":1253.59,"body":"Do you ever find it hard some days"},{"startTime":1249.78,"endTime":1253.59,"body":"where you're just sitting there going,"},{"startTime":1253.8,"endTime":1256.9,"body":"I just love this so much, it"},{"startTime":1253.8,"endTime":1256.9,"body":"feels wrong to charge for it?"},{"startTime":1257.4,"endTime":1261.96,"body":"Oh yeah. I mean, I would love to"},{"startTime":1257.4,"endTime":1261.96,"body":"just give it all away for free. Now,"},{"startTime":1261.96,"endTime":1264.69,"body":"that being said, I do think"},{"startTime":1261.96,"endTime":1264.69,"body":"it's worth noting that"},{"startTime":1267.15,"endTime":1271.77,"body":"for the people who have had a"},{"startTime":1267.15,"endTime":1271.77,"body":"scholarship or my best friend,"},{"startTime":1272.5,"endTime":1274.5,"body":"I gave her access. I think my mom,"},{"startTime":1274.74,"endTime":1277.95,"body":"she's got access if you maybe a cousin."},{"startTime":1277.95,"endTime":1282.48,"body":"So if someone gets something and"},{"startTime":1277.95,"endTime":1282.48,"body":"they don't have any skin in the game,"},{"startTime":1282.81,"endTime":1285.93,"body":"they are very unlikely to actually do it."},{"startTime":1286.44,"endTime":1291.36,"body":"So I do think there's a bit of"},{"startTime":1286.44,"endTime":1291.36,"body":"a disservice to giving something"},{"startTime":1291.36,"endTime":1292.14,"body":"away,"},{"startTime":1292.14,"endTime":1296.94,"body":"because if they really want it and they"},{"startTime":1292.14,"endTime":1296.94,"body":"put some skin in the game by paying"},{"startTime":1296.94,"endTime":1300.54,"body":"for it, then they're"},{"startTime":1296.94,"endTime":1300.54,"body":"probably going to do it."},{"startTime":1300.54,"endTime":1302.88,"body":"So there is that element in there as well."},{"startTime":1303.42,"endTime":1307.23,"body":"Yeah, I mean, I work with"},{"startTime":1303.42,"endTime":1307.23,"body":"a digital course creator,"},{"startTime":1307.77,"endTime":1308.58,"body":"Amy Porterfield,"},{"startTime":1308.58,"endTime":1313.14,"body":"and she talks about the same"},{"startTime":1308.58,"endTime":1313.14,"body":"exact thing that most people,"},{"startTime":1313.14,"endTime":1315.96,"body":"if they don't pay for that resource,"},{"startTime":1316.32,"endTime":1319.65,"body":"they can consume all your free"},{"startTime":1316.32,"endTime":1319.65,"body":"lead captures and everything else,"},{"startTime":1320.01,"endTime":1323.7,"body":"but when they pay for it,"},{"startTime":1320.01,"endTime":1323.7,"body":"they're invested and they're,"},{"startTime":1324.45,"endTime":1328.98,"body":"they put money down, they need"},{"startTime":1324.45,"endTime":1328.98,"body":"to see that return. Now. I mean,"},{"startTime":1328.98,"endTime":1332.43,"body":"you probably have people who drop off"},{"startTime":1328.98,"endTime":1332.43,"body":"because that's just the nature of things,"},{"startTime":1332.44,"endTime":1335.37,"body":"but especially with keeping community,"},{"startTime":1335.38,"endTime":1339.12,"body":"do you feel like that also helps"},{"startTime":1335.38,"endTime":1339.12,"body":"propel people and keep them in there?"},{"startTime":1339.48,"endTime":1340.23,"body":"Absolutely."},{"startTime":1340.23,"endTime":1345.06,"body":"And I know just from my own"},{"startTime":1340.23,"endTime":1345.06,"body":"personal experience that I"},{"startTime":1345.06,"endTime":1348.99,"body":"don't know how I did it"},{"startTime":1345.06,"endTime":1348.99,"body":"without a community, but"},{"startTime":1349.02,"endTime":1353.73,"body":"That's how I did it. And"},{"startTime":1349.02,"endTime":1353.73,"body":"with the community side,"},{"startTime":1354.48,"endTime":1358.47,"body":"it just means that if you get stuck,"},{"startTime":1354.48,"endTime":1358.47,"body":"you can ask because oh my gosh,"},{"startTime":1358.47,"endTime":1361.95,"body":"sometimes you just need someone else"},{"startTime":1358.47,"endTime":1361.95,"body":"to look at the code and see the missing"},{"startTime":1361.95,"endTime":1363.81,"body":"semicolon or whatever it is."},{"startTime":1364.17,"endTime":1365.003,"body":"Every day."},{"startTime":1365.79,"endTime":1366.623,"body":"Yeah, exactly."},{"startTime":1366.81,"endTime":1370.56,"body":"My Discord channel with my developer and"},{"startTime":1366.81,"endTime":1370.56,"body":"I, we will literally go back and forth,"},{"startTime":1370.57,"endTime":1372.3,"body":"Andre, what am I not seeing?"},{"startTime":1374.16,"endTime":1374.993,"body":"Exactly. Yeah."},{"startTime":1376.08,"endTime":1376.56,"body":"Love it."},{"startTime":1376.56,"endTime":1381.27,"body":"So are there specific people"},{"startTime":1376.56,"endTime":1381.27,"body":"or success stories that you've"},{"startTime":1381.27,"endTime":1384.99,"body":"had that really stand out to you"},{"startTime":1381.27,"endTime":1384.99,"body":"with your community over the years?"},{"startTime":1387.18,"endTime":1388.14,"body":"As I mentioned before,"},{"startTime":1388.14,"endTime":1392.64,"body":"the ones that I love the most are the"},{"startTime":1388.14,"endTime":1392.64,"body":"starting at the very, very beginning."},{"startTime":1393.0,"endTime":1396.69,"body":"And that initial kind of, oh my"},{"startTime":1393.0,"endTime":1396.69,"body":"gosh, I didn't know I could do this."},{"startTime":1397.47,"endTime":1401.79,"body":"I've got a number of"},{"startTime":1397.47,"endTime":1401.79,"body":"students who, for example,"},{"startTime":1402.84,"endTime":1404.73,"body":"one woman named Erin,"},{"startTime":1405.18,"endTime":1408.57,"body":"and she has just gone"},{"startTime":1405.18,"endTime":1408.57,"body":"from strength to strength,"},{"startTime":1408.57,"endTime":1413.22,"body":"but she started the course to be"},{"startTime":1408.57,"endTime":1413.22,"body":"rock star. She went through it all."},{"startTime":1413.22,"endTime":1414.54,"body":"She started finding clients."},{"startTime":1414.72,"endTime":1418.41,"body":"She did all the things that we"},{"startTime":1414.72,"endTime":1418.41,"body":"suggest and we teach 'em the course."},{"startTime":1418.41,"endTime":1422.28,"body":"And she's gone on to"},{"startTime":1418.41,"endTime":1422.28,"body":"make six figures. And so."},{"startTime":1422.28,"endTime":1423.113,"body":"Awesome."},{"startTime":1423.72,"endTime":1426.1,"body":"Now she's gone into digital marketing,"},{"startTime":1426.1,"endTime":1429.85,"body":"and I think she's starting to dip her"},{"startTime":1426.1,"endTime":1429.85,"body":"toes into paid advertising and things like"},{"startTime":1429.85,"endTime":1432.22,"body":"that. And that's really what I want,"},{"startTime":1432.22,"endTime":1436.63,"body":"is I want students to kind"},{"startTime":1432.22,"endTime":1436.63,"body":"of know that learning a tech"},{"startTime":1436.63,"endTime":1438.76,"body":"skill, regardless of what that is,"},{"startTime":1438.97,"endTime":1442.3,"body":"makes you very marketable and"},{"startTime":1438.97,"endTime":1442.3,"body":"it increases your confidence."},{"startTime":1442.57,"endTime":1446.05,"body":"So then just because you"},{"startTime":1442.57,"endTime":1446.05,"body":"learn how to build a website,"},{"startTime":1446.26,"endTime":1448.15,"body":"that doesn't mean that's the end."},{"startTime":1448.36,"endTime":1450.64,"body":"There's so many other"},{"startTime":1448.36,"endTime":1450.64,"body":"avenues that you can go down,"},{"startTime":1450.65,"endTime":1455.5,"body":"and I want my students to try email"},{"startTime":1450.65,"endTime":1455.5,"body":"marketing or copywriting or ss e"},{"startTime":1455.5,"endTime":1459.52,"body":"o or whatever it is, and see"},{"startTime":1455.5,"endTime":1459.52,"body":"where that path takes them."},{"startTime":1459.53,"endTime":1464.35,"body":"But I think tech and particularly"},{"startTime":1459.53,"endTime":1464.35,"body":"building websites is such a good"},{"startTime":1464.35,"endTime":1468.67,"body":"place to get started, such"},{"startTime":1464.35,"endTime":1468.67,"body":"a good confidence booster."},{"startTime":1468.67,"endTime":1470.05,"body":"So Erin's a great example."},{"startTime":1470.92,"endTime":1475.81,"body":"We just recently partnered with the"},{"startTime":1470.92,"endTime":1475.81,"body":"Wyoming Women's Business Center and"},{"startTime":1476.35,"endTime":1478.3,"body":"one of the recent cohorts"},{"startTime":1476.35,"endTime":1478.3,"body":"of them coming through,"},{"startTime":1478.3,"endTime":1480.22,"body":"so these are entrepreneurs in Wyoming,"},{"startTime":1480.49,"endTime":1484.84,"body":"and she was a bookkeeper,"},{"startTime":1480.49,"endTime":1484.84,"body":"she was in her sixties,"},{"startTime":1484.84,"endTime":1486.73,"body":"a bookkeeper like QuickBooks expert,"},{"startTime":1487.06,"endTime":1490.09,"body":"and she was really"},{"startTime":1487.06,"endTime":1490.09,"body":"uncomfortable finding clients."},{"startTime":1490.09,"endTime":1493.36,"body":"And in the cohort that she was in,"},{"startTime":1490.09,"endTime":1493.36,"body":"they were learning digital marketing,"},{"startTime":1493.36,"endTime":1496.69,"body":"specifically social media,"},{"startTime":1493.36,"endTime":1496.69,"body":"kind of learning the platforms."},{"startTime":1496.72,"endTime":1501.55,"body":"And she set up a Google business"},{"startTime":1496.72,"endTime":1501.55,"body":"profile and she started doing"},{"startTime":1501.55,"endTime":1503.23,"body":"some marketing on Facebook,"},{"startTime":1503.59,"endTime":1507.55,"body":"and now she has five or six clients and"},{"startTime":1503.59,"endTime":1507.55,"body":"she's going to be booked out by the end"},{"startTime":1507.55,"endTime":1510.64,"body":"of the year. And it's things"},{"startTime":1507.55,"endTime":1510.64,"body":"like that that is just so."},{"startTime":1510.65,"endTime":1515.05,"body":"It's really simple. Yeah,"},{"startTime":1510.65,"endTime":1515.05,"body":"Yeah. No, and I love that."},{"startTime":1515.23,"endTime":1519.1,"body":"And back to your point about"},{"startTime":1515.23,"endTime":1519.1,"body":"building websites, I mean,"},{"startTime":1519.88,"endTime":1522.88,"body":"that's how I got started"},{"startTime":1519.88,"endTime":1522.88,"body":"in marketing in general."},{"startTime":1522.88,"endTime":1527.68,"body":"And a lot of my marketing experience came"},{"startTime":1522.88,"endTime":1527.68,"body":"from being the youngest person in the"},{"startTime":1527.69,"endTime":1529.96,"body":"room, and there was a lot of new"},{"startTime":1527.69,"endTime":1529.96,"body":"technologies and they're like,"},{"startTime":1530.74,"endTime":1533.2,"body":"can you figure out this"},{"startTime":1530.74,"endTime":1533.2,"body":"thing called Facebook?"},{"startTime":1535.12,"endTime":1540.1,"body":"But I feel like when"},{"startTime":1535.12,"endTime":1540.1,"body":"you understand a website"},{"startTime":1540.11,"endTime":1542.71,"body":"or you understand that this is accessible,"},{"startTime":1542.71,"endTime":1547.09,"body":"because I feel like the websites are"},{"startTime":1542.71,"endTime":1547.09,"body":"this mysterious thing to a lot of people."},{"startTime":1547.42,"endTime":1551.08,"body":"And so when you can start with"},{"startTime":1547.42,"endTime":1551.08,"body":"almost like eating the frog,"},{"startTime":1551.09,"endTime":1555.4,"body":"you eat the worst piece of it or what"},{"startTime":1551.09,"endTime":1555.4,"body":"feels like the worst piece of it,"},{"startTime":1555.4,"endTime":1559.66,"body":"and then you can go, oh, that really"},{"startTime":1555.4,"endTime":1559.66,"body":"wasn't that bad. What else can I do? Yep."},{"startTime":1560.95,"endTime":1561.7,"body":"I love."},{"startTime":1561.7,"endTime":1563.86,"body":"How you compare building"},{"startTime":1561.7,"endTime":1563.86,"body":"websites to eating a frog."},{"startTime":1567.07,"endTime":1569.77,"body":"Yeah, there are days, I mean, I like it,"},{"startTime":1569.86,"endTime":1574.03,"body":"but I don't know how in your agency days,"},{"startTime":1574.03,"endTime":1578.0,"body":"how many different people were like,"},{"startTime":1574.03,"endTime":1578.0,"body":"oh my gosh, you're a genius. I,"},{"startTime":1580.66,"endTime":1582.67,"body":"I did a really quick tweak"},{"startTime":1580.66,"endTime":1582.67,"body":"last night for a customer."},{"startTime":1582.68,"endTime":1587.14,"body":"All I did was take out a take out the"},{"startTime":1582.68,"endTime":1587.14,"body":"Vimeo code and put it back in and re-save"},{"startTime":1587.15,"endTime":1589.84,"body":"the page and it worked. I'm like,"},{"startTime":1587.15,"endTime":1589.84,"body":"oh, you're a wizard. And I'm like,"},{"startTime":1590.71,"endTime":1591.543,"body":"I'll take it."},{"startTime":1593.53,"endTime":1594.58,"body":"It off. Back on again."},{"startTime":1595.27,"endTime":1597.13,"body":"That's secret. Hundred percent."},{"startTime":1595.27,"endTime":1597.13,"body":"That's always the answer."},{"startTime":1599.09,"endTime":1601.69,"body":"Don't tell everyone, oh,"},{"startTime":1599.09,"endTime":1601.69,"body":"shoot, this isn't a podcast."},{"startTime":1602.02,"endTime":1605.6,"body":"And for it's clear your cache"},{"startTime":1602.02,"endTime":1605.6,"body":"and it will probably work."},{"startTime":1608.15,"endTime":1610.22,"body":"But those are our tricks."},{"startTime":1608.15,"endTime":1610.22,"body":"So that's our magic."},{"startTime":1610.79,"endTime":1613.97,"body":"Yeah, you guys, nobody knows I'm going"},{"startTime":1610.79,"endTime":1613.97,"body":"to cut this part out. No, I'm kidding."},{"startTime":1615.62,"endTime":1619.49,"body":"So you have a team of seven, you have"},{"startTime":1615.62,"endTime":1619.49,"body":"all these people that you've helped."},{"startTime":1619.58,"endTime":1623.75,"body":"How do you make sure that your"},{"startTime":1619.58,"endTime":1623.75,"body":"team are involved in your mission?"},{"startTime":1623.75,"endTime":1625.97,"body":"And they have. I mean,"},{"startTime":1626.6,"endTime":1630.62,"body":"I have a team one full-time plus"},{"startTime":1626.6,"endTime":1630.62,"body":"myself, so I guess that makes two."},{"startTime":1631.01,"endTime":1633.71,"body":"And then I have three contractors"},{"startTime":1631.01,"endTime":1633.71,"body":"that work with me. And"},{"startTime":1635.33,"endTime":1638.99,"body":"I'm not saying they don't care about"},{"startTime":1635.33,"endTime":1638.99,"body":"our clients as much. They do do care,"},{"startTime":1638.99,"endTime":1643.55,"body":"but I feel like I lead by"},{"startTime":1638.99,"endTime":1643.55,"body":"example, but not in a great way."},{"startTime":1643.85,"endTime":1648.05,"body":"But when you're dealing with people's"},{"startTime":1643.85,"endTime":1648.05,"body":"livelihoods and helping them really"},{"startTime":1648.05,"endTime":1652.76,"body":"improve and build something"},{"startTime":1652.77,"endTime":1654.35,"body":"different and unique for themselves,"},{"startTime":1654.44,"endTime":1658.25,"body":"how do you instill a love for the"},{"startTime":1654.44,"endTime":1658.25,"body":"work in the people on your team?"},{"startTime":1659.15,"endTime":1663.32,"body":"And I think I got, this just happened"},{"startTime":1659.15,"endTime":1663.32,"body":"organically. I didn't do this on purpose,"},{"startTime":1663.32,"endTime":1667.22,"body":"but every single member of"},{"startTime":1663.32,"endTime":1667.22,"body":"my team was a student first."},{"startTime":1668.12,"endTime":1672.95,"body":"So they came in as a student,"},{"startTime":1668.12,"endTime":1672.95,"body":"they saw what it was,"},{"startTime":1672.98,"endTime":1674.57,"body":"they loved it."},{"startTime":1674.57,"endTime":1679.52,"body":"They provided support in our community"},{"startTime":1674.57,"endTime":1679.52,"body":"without me asking. They just wanted help."},{"startTime":1680.57,"endTime":1684.38,"body":"And I said, you're"},{"startTime":1680.57,"endTime":1684.38,"body":"awesome. Can I hire you?"},{"startTime":1684.83,"endTime":1687.71,"body":"That's literally how it happened"},{"startTime":1684.83,"endTime":1687.71,"body":"with all of 'em. So they were all."},{"startTime":1687.74,"endTime":1689.09,"body":"I love that."},{"startTime":1689.57,"endTime":1693.68,"body":"They were all brought in"},{"startTime":1689.57,"endTime":1693.68,"body":"before even coming on the team."},{"startTime":1693.68,"endTime":1698.33,"body":"And that's very important that"},{"startTime":1693.68,"endTime":1698.33,"body":"anyone who has anything to do with my"},{"startTime":1698.33,"endTime":1702.32,"body":"company believes in what we're"},{"startTime":1698.33,"endTime":1702.32,"body":"doing, not just, like you said,"},{"startTime":1702.32,"endTime":1705.05,"body":"it's not just for profit."},{"startTime":1702.32,"endTime":1705.05,"body":"Yes, I'm a for-profit company,"},{"startTime":1705.35,"endTime":1708.29,"body":"but it is for bigger reasons,"},{"startTime":1709.04,"endTime":1712.04,"body":"and I need anyone who has anything to"},{"startTime":1709.04,"endTime":1712.04,"body":"do with my business to believe in what"},{"startTime":1712.04,"endTime":1712.873,"body":"we're doing."},{"startTime":1713.03,"endTime":1716.6,"body":"Yeah, I mean, I think even as an"},{"startTime":1713.03,"endTime":1716.6,"body":"agency, I think that's important."},{"startTime":1717.71,"endTime":1719.66,"body":"Like I said, my team has great,"},{"startTime":1719.96,"endTime":1722.15,"body":"and I think a lot of it is"},{"startTime":1719.96,"endTime":1722.15,"body":"because I lead by example."},{"startTime":1722.15,"endTime":1724.34,"body":"I don't do anything"},{"startTime":1722.15,"endTime":1724.34,"body":"specific to instill that."},{"startTime":1724.34,"endTime":1727.73,"body":"And also I've gotten very lucky"},{"startTime":1724.34,"endTime":1727.73,"body":"in hiring the right people."},{"startTime":1728.72,"endTime":1732.41,"body":"But I mean, for a lot of"},{"startTime":1728.72,"endTime":1732.41,"body":"you have to believe in it,"},{"startTime":1732.41,"endTime":1734.03,"body":"otherwise you're just"},{"startTime":1732.41,"endTime":1734.03,"body":"showing up for a job."},{"startTime":1734.75,"endTime":1739.55,"body":"And I think especially when"},{"startTime":1734.75,"endTime":1739.55,"body":"you're dealing with a business"},{"startTime":1739.55,"endTime":1743.36,"body":"model like yours where you're totally"},{"startTime":1739.55,"endTime":1743.36,"body":"focused on helping other people,"},{"startTime":1743.36,"endTime":1747.17,"body":"it's vital. It's so vital that they want,"},{"startTime":1747.8,"endTime":1750.29,"body":"they want to be part of"},{"startTime":1747.8,"endTime":1750.29,"body":"that in that same way."},{"startTime":1751.01,"endTime":1753.92,"body":"Is also helpful to kind of realign,"},{"startTime":1753.95,"endTime":1758.87,"body":"because we all have bad"},{"startTime":1753.95,"endTime":1758.87,"body":"days, bad months, years,"},{"startTime":1758.96,"endTime":1763.13,"body":"and this has been a hard"},{"startTime":1758.96,"endTime":1763.13,"body":"year for us revenue wise."},{"startTime":1763.14,"endTime":1764.72,"body":"I think it has been across the board."},{"startTime":1765.47,"endTime":1769.04,"body":"I have an email waiting for me from a"},{"startTime":1765.47,"endTime":1769.04,"body":"colleague who is in a similar space."},{"startTime":1769.1,"endTime":1773.72,"body":"He's kind of saying, seeing is it hard"},{"startTime":1769.1,"endTime":1773.72,"body":"for you as well right now? And it is,"},{"startTime":1774.14,"endTime":1778.67,"body":"but that's okay because we're"},{"startTime":1774.14,"endTime":1778.67,"body":"going to float through it."},{"startTime":1778.67,"endTime":1781.77,"body":"We're going to ride through the storm"},{"startTime":1778.67,"endTime":1781.77,"body":"and we're going to keep our head down and"},{"startTime":1781.77,"endTime":1784.71,"body":"just keep doing what we're doing"},{"startTime":1781.77,"endTime":1784.71,"body":"because we're here for a bigger reason."},{"startTime":1785.1,"endTime":1789.75,"body":"So when we have those bad days, it's"},{"startTime":1785.1,"endTime":1789.75,"body":"like, okay, bad day. But you know what?"},{"startTime":1789.96,"endTime":1793.35,"body":"There's a reason why we're doing"},{"startTime":1789.96,"endTime":1793.35,"body":"this and it's bigger than ourselves."},{"startTime":1793.41,"endTime":1797.97,"body":"It's bigger than me, it's bigger than"},{"startTime":1793.41,"endTime":1797.97,"body":"my team, and we got to be around for it."},{"startTime":1798.72,"endTime":1800.22,"body":"Such a great perspective."},{"startTime":1801.46,"endTime":1805.86,"body":"And keeping your team bought"},{"startTime":1801.46,"endTime":1805.86,"body":"in on the rough times too,"},{"startTime":1805.86,"endTime":1808.47,"body":"knowing that they're doing this for"},{"startTime":1805.86,"endTime":1808.47,"body":"a bigger thing. That's so important."},{"startTime":1810.03,"endTime":1813.48,"body":"So let's talk about the"},{"startTime":1810.03,"endTime":1813.48,"body":"fact that as entrepreneurs,"},{"startTime":1813.48,"endTime":1815.67,"body":"we don't tend to take care of"},{"startTime":1813.48,"endTime":1815.67,"body":"ourselves. Oh, is that just me?"},{"startTime":1819.24,"endTime":1821.7,"body":"When you're running a business,"},{"startTime":1819.24,"endTime":1821.7,"body":"you have sevens team members,"},{"startTime":1821.7,"endTime":1825.36,"body":"you've had maybe a rough year. How do"},{"startTime":1821.7,"endTime":1825.36,"body":"you prioritize taking care of yourself?"},{"startTime":1825.42,"endTime":1828.42,"body":"Because I mean, here's the other thing."},{"startTime":1825.42,"endTime":1828.42,"body":"I think with a purpose-driven business,"},{"startTime":1828.93,"endTime":1833.79,"body":"you are giving so much of yourself"},{"startTime":1828.93,"endTime":1833.79,"body":"emotionally during the day and investing"},{"startTime":1833.8,"endTime":1835.44,"body":"yourself in people's lives."},{"startTime":1836.25,"endTime":1839.1,"body":"So how do you take care of yourself to"},{"startTime":1836.25,"endTime":1839.1,"body":"make sure that you have a place to give"},{"startTime":1839.1,"endTime":1839.933,"body":"from?"},{"startTime":1840.99,"endTime":1841.823,"body":"Yeah,"},{"startTime":1842.61,"endTime":1846.51,"body":"this is probably the thing"},{"startTime":1842.61,"endTime":1846.51,"body":"that I'm least good at."},{"startTime":1847.98,"endTime":1851.34,"body":"I mean, honesty, I know"},{"startTime":1847.98,"endTime":1851.34,"body":"you take the doc for,"},{"startTime":1852.3,"endTime":1856.08,"body":"I'm afraid to say the word,"},{"startTime":1852.3,"endTime":1856.08,"body":"a walk mine's right there."},{"startTime":1857.07,"endTime":1861.81,"body":"But that helps. I mean, to me, just"},{"startTime":1857.07,"endTime":1861.81,"body":"getting out and moving is good."},{"startTime":1861.96,"endTime":1864.3,"body":"So you're probably better than you think."},{"startTime":1865.23,"endTime":1866.67,"body":"And to be fair, in the last,"},{"startTime":1866.67,"endTime":1869.97,"body":"so I traveled a ton earlier this"},{"startTime":1866.67,"endTime":1869.97,"body":"year with my husband's business,"},{"startTime":1869.97,"endTime":1874.68,"body":"and we got back on August 30th,"},{"startTime":1869.97,"endTime":1874.68,"body":"I want to say. And since then,"},{"startTime":1875.07,"endTime":1880.05,"body":"actually I reread for the fourth"},{"startTime":1875.07,"endTime":1880.05,"body":"time Atomic Habits, James Clear book,"},{"startTime":1880.05,"endTime":1883.62,"body":"great book. And I read, I"},{"startTime":1880.05,"endTime":1883.62,"body":"actually did something with it,"},{"startTime":1883.68,"endTime":1886.65,"body":"so his chapter on habit stacking."},{"startTime":1883.68,"endTime":1886.65,"body":"And I thought, you know what?"},{"startTime":1887.19,"endTime":1891.78,"body":"I'm going to come up with a morning"},{"startTime":1887.19,"endTime":1891.78,"body":"routine now as an entrepreneur."},{"startTime":1891.81,"endTime":1894.06,"body":"And when I first started"},{"startTime":1891.81,"endTime":1894.06,"body":"out freelancing, I'm like,"},{"startTime":1894.12,"endTime":1897.81,"body":"I will never have a morning"},{"startTime":1894.12,"endTime":1897.81,"body":"routine. I rebelled against it."},{"startTime":1898.26,"endTime":1901.71,"body":"What is it that it feels weird?"},{"startTime":1898.26,"endTime":1901.71,"body":"Same, because you're like,"},{"startTime":1901.77,"endTime":1905.1,"body":"I'm not going to be one of"},{"startTime":1901.77,"endTime":1905.1,"body":"those lemmings that does this."},{"startTime":1906.3,"endTime":1909.99,"body":"But it is kind of important to"},{"startTime":1906.3,"endTime":1909.99,"body":"have a little bit of structure."},{"startTime":1909.99,"endTime":1913.74,"body":"So for the last two,"},{"startTime":1909.99,"endTime":1913.74,"body":"oh no, to three weeks,"},{"startTime":1914.1,"endTime":1917.73,"body":"I have had a morning routine"},{"startTime":1914.1,"endTime":1917.73,"body":"and it's not perfect,"},{"startTime":1917.73,"endTime":1921.78,"body":"and I've adapted it slightly."},{"startTime":1917.73,"endTime":1921.78,"body":"And this morning I had a call."},{"startTime":1921.93,"endTime":1924.57,"body":"I've been on Zoom since seven"},{"startTime":1921.93,"endTime":1924.57,"body":"30 this morning. Oh gosh."},{"startTime":1924.57,"endTime":1925.403,"body":"I'm so sorry."},{"startTime":1925.56,"endTime":1928.14,"body":"No, no. As soon as we finish, I'm"},{"startTime":1925.56,"endTime":1928.14,"body":"going to go and do some yoga and that."},{"startTime":1928.68,"endTime":1929.513,"body":"Perfect."},{"startTime":1930.42,"endTime":1933.54,"body":"I look after myself. So"},{"startTime":1930.42,"endTime":1933.54,"body":"in my morning routine,"},{"startTime":1934.24,"endTime":1938.25,"body":"I am forcing myself to do all the things"},{"startTime":1934.24,"endTime":1938.25,"body":"that when I get to the end of the day,"},{"startTime":1938.25,"endTime":1940.29,"body":"I go, oh, I wish I'd done that earlier."},{"startTime":1940.56,"endTime":1944.49,"body":"I'm now doing that in the morning"},{"startTime":1940.56,"endTime":1944.49,"body":"and I've blocked off my calendar."},{"startTime":1945.12,"endTime":1947.37,"body":"So I don't do anything"},{"startTime":1945.12,"endTime":1947.37,"body":"until a certain time."},{"startTime":1947.7,"endTime":1952.29,"body":"And I've set aside some"},{"startTime":1947.7,"endTime":1952.29,"body":"day afternoons and full"},{"startTime":1952.29,"endTime":1956.61,"body":"days where it's just focus"},{"startTime":1952.29,"endTime":1956.61,"body":"time to get work done"},{"startTime":1957.15,"endTime":1960.22,"body":"that I can only do content"},{"startTime":1957.15,"endTime":1960.22,"body":"creation and things like that."},{"startTime":1960.67,"endTime":1963.73,"body":"But my morning routine has been really,"},{"startTime":1963.73,"endTime":1965.68,"body":"really good over the last three weeks,"},{"startTime":1965.68,"endTime":1968.35,"body":"and that's made a huge"},{"startTime":1965.68,"endTime":1968.35,"body":"difference in my self-care."},{"startTime":1968.83,"endTime":1971.98,"body":"What kinds of things are you doing as"},{"startTime":1968.83,"endTime":1971.98,"body":"part of your morning routine? I mean,"},{"startTime":1971.98,"endTime":1975.55,"body":"is that inappropriate question?"},{"startTime":1978.1,"endTime":1978.933,"body":"So."},{"startTime":1979.54,"endTime":1983.74,"body":"Is it running through the snow? I guess"},{"startTime":1979.54,"endTime":1983.74,"body":"it's not, it's not probably snowing yet."},{"startTime":1984.91,"endTime":1987.04,"body":"Up in the mountains it is, but not here."},{"startTime":1987.04,"endTime":1990.07,"body":"Yet. There's a reason I don't"},{"startTime":1987.04,"endTime":1990.07,"body":"live in Colorado. I just visit."},{"startTime":1990.51,"endTime":1993.76,"body":"Yeah. Do you want to"},{"startTime":1990.51,"endTime":1993.76,"body":"hear the whole routine?"},{"startTime":1993.91,"endTime":1997.21,"body":"Yeah, I'd love to. One, because"},{"startTime":1993.91,"endTime":1997.21,"body":"I need to put mine back in place."},{"startTime":1997.6,"endTime":2001.95,"body":"Mine right now is being held up by a"},{"startTime":1997.6,"endTime":2001.95,"body":"husky from six 30 till seven 15 ish"},{"startTime":2002.61,"endTime":2005.64,"body":"because it's husky weather"},{"startTime":2002.61,"endTime":2005.64,"body":"now. It's cool in the mornings,"},{"startTime":2005.65,"endTime":2010.26,"body":"and he would like to go for his"},{"startTime":2005.65,"endTime":2010.26,"body":"walk and does not understand."},{"startTime":2010.26,"endTime":2014.61,"body":"I would like to sleep. So"},{"startTime":2010.26,"endTime":2014.61,"body":"it's a lot of grumpiness."},{"startTime":2014.61,"endTime":2017.22,"body":"And then we go for a mile and a"},{"startTime":2014.61,"endTime":2017.22,"body":"half, and then I have breakfast."},{"startTime":2017.22,"endTime":2021.0,"body":"And so it's not the best morning"},{"startTime":2017.22,"endTime":2021.0,"body":"routine. I need to get back into it."},{"startTime":2022.74,"endTime":2027.57,"body":"Okay. So when I first"},{"startTime":2022.74,"endTime":2027.57,"body":"woke up before I would"},{"startTime":2028.41,"endTime":2032.07,"body":"always put my on, and if you've"},{"startTime":2028.41,"endTime":2032.07,"body":"seen any kind of my social media,"},{"startTime":2032.08,"endTime":2036.48,"body":"I have a star robe on that's genuinely"},{"startTime":2032.08,"endTime":2036.48,"body":"my robe, and I absolutely love it."},{"startTime":2037.3,"endTime":2037.59,"body":"It."},{"startTime":2037.59,"endTime":2038.423,"body":"Looks cozy."},{"startTime":2038.64,"endTime":2043.14,"body":"Oh, it's amazing. And hence, I never"},{"startTime":2038.64,"endTime":2043.14,"body":"want to take the damn thing off."},{"startTime":2045.03,"endTime":2048.81,"body":"So my very first thing is I"},{"startTime":2045.03,"endTime":2048.81,"body":"put gym clothes on immediately."},{"startTime":2049.65,"endTime":2052.53,"body":"So because that's, for"},{"startTime":2049.65,"endTime":2052.53,"body":"me, in order to work out,"},{"startTime":2052.53,"endTime":2055.95,"body":"the hardest thing is just putting"},{"startTime":2052.53,"endTime":2055.95,"body":"the clothes on, which sounds silly,"},{"startTime":2055.95,"endTime":2056.82,"body":"but that's just how."},{"startTime":2056.82,"endTime":2060.57,"body":"It's No, but it's true though,"},{"startTime":2056.82,"endTime":2060.57,"body":"because once you put the clothes on,"},{"startTime":2060.57,"endTime":2061.403,"body":"you have to do it."},{"startTime":2061.65,"endTime":2064.77,"body":"Exactly. Why would you not do it?"},{"startTime":2061.65,"endTime":2064.77,"body":"You've already done that first step."},{"startTime":2064.77,"endTime":2068.16,"body":"So first thing, put my gym clothes on,"},{"startTime":2064.77,"endTime":2068.16,"body":"and then if it's cold in the house,"},{"startTime":2068.16,"endTime":2070.56,"body":"which it kind of is now, then put"},{"startTime":2068.16,"endTime":2070.56,"body":"the robe on over. But that's okay."},{"startTime":2070.56,"endTime":2073.08,"body":"I still have the gym clothes"},{"startTime":2070.56,"endTime":2073.08,"body":"home. I'll make the bed and then"},{"startTime":2074.76,"endTime":2077.01,"body":"I take mushrooms. But the legal kind,"},{"startTime":2077.43,"endTime":2081.69,"body":"so I already had things"},{"startTime":2077.43,"endTime":2081.69,"body":"that I did first thing,"},{"startTime":2082.08,"endTime":2086.25,"body":"and that was mushrooms,"},{"startTime":2082.08,"endTime":2086.25,"body":"it's mane and cordyceps. Oh."},{"startTime":2086.76,"endTime":2087.3,"body":"Yeah. Okay."},{"startTime":2087.3,"endTime":2091.77,"body":"So I take those and then"},{"startTime":2087.3,"endTime":2091.77,"body":"I drink what my husband"},{"startTime":2092.16,"endTime":2094.77,"body":"calls potion. It's not potent."},{"startTime":2094.83,"endTime":2097.59,"body":"It is kefi like that yogurt drink,"},{"startTime":2097.95,"endTime":2101.61,"body":"and I get there a juice with it,"},{"startTime":2097.95,"endTime":2101.61,"body":"which is really good for your gut."},{"startTime":2102.09,"endTime":2106.56,"body":"I had gut issues, so I've sorted"},{"startTime":2102.09,"endTime":2106.56,"body":"out my gut issues without medicine,"},{"startTime":2106.8,"endTime":2110.61,"body":"which was the aim. So I had mushrooms"},{"startTime":2106.8,"endTime":2110.61,"body":"and I was drinking my potion,"},{"startTime":2110.61,"endTime":2115.08,"body":"and I was doing that every single morning."},{"startTime":2110.61,"endTime":2115.08,"body":"So I stacked other things before it,"},{"startTime":2115.29,"endTime":2118.29,"body":"gym clothes and making the"},{"startTime":2115.29,"endTime":2118.29,"body":"bed. And then after it,"},{"startTime":2118.38,"endTime":2119.85,"body":"as soon as I finished my potion,"},{"startTime":2120.03,"endTime":2123.57,"body":"I emptied the dishwasher because I would"},{"startTime":2120.03,"endTime":2123.57,"body":"get to the end of the day and I hadn't"},{"startTime":2123.57,"endTime":2125.7,"body":"emptied the dishwasher"},{"startTime":2123.57,"endTime":2125.7,"body":"from the day before,"},{"startTime":2125.82,"endTime":2128.31,"body":"and I would just put new dirty"},{"startTime":2125.82,"endTime":2128.31,"body":"stuff on top and run it again,"},{"startTime":2128.32,"endTime":2131.16,"body":"and this cycle would keep going. Yeah."},{"startTime":2131.16,"endTime":2132.76,"body":"That sounds very familiar. Yeah."},{"startTime":2133.2,"endTime":2136.83,"body":"Yeah, exactly. So right after I"},{"startTime":2133.2,"endTime":2136.83,"body":"enthusiast er and then it's walk,"},{"startTime":2136.84,"endTime":2140.83,"body":"the eat breakfast workout"},{"startTime":2136.84,"endTime":2140.83,"body":"journal, I've started journaling,"},{"startTime":2140.83,"endTime":2143.74,"body":"which I've never done"},{"startTime":2140.83,"endTime":2143.74,"body":"before, and so far so good."},{"startTime":2144.22,"endTime":2148.69,"body":"And then I work out and shower and I"},{"startTime":2144.22,"endTime":2148.69,"body":"start work. So it's quite a long thing,"},{"startTime":2148.69,"endTime":2152.98,"body":"but I get all this stuff done that"},{"startTime":2148.69,"endTime":2152.98,"body":"I want to get done. First thing."},{"startTime":2153.43,"endTime":2158.38,"body":"Juan, do you feel more like when"},{"startTime":2153.43,"endTime":2158.38,"body":"I follow an actual routine of"},{"startTime":2158.38,"endTime":2162.7,"body":"some sort, which isn't reactive"},{"startTime":2158.38,"endTime":2162.7,"body":"to the demands of a husky,"},{"startTime":2164.47,"endTime":2165.55,"body":"I feel more productive."},{"startTime":2165.67,"endTime":2168.19,"body":"Do you feel like you started a"},{"startTime":2165.67,"endTime":2168.19,"body":"better head space for your day?"},{"startTime":2168.64,"endTime":2170.53,"body":"Yep, a hundred percent. So much better."},{"startTime":2170.86,"endTime":2175.12,"body":"And it just forces me to get"},{"startTime":2170.86,"endTime":2175.12,"body":"all that stuff done first thing,"},{"startTime":2175.45,"endTime":2180.31,"body":"and then I have the calls"},{"startTime":2175.45,"endTime":2180.31,"body":"or work or whatever is left"},{"startTime":2180.34,"endTime":2183.34,"body":"in the rest of the day, and I get"},{"startTime":2180.34,"endTime":2183.34,"body":"to the end of the day, I'm like,"},{"startTime":2183.34,"endTime":2187.45,"body":"look at all this stuff I got done and I"},{"startTime":2183.34,"endTime":2187.45,"body":"worked out and I emptied the dishwasher."},{"startTime":2187.73,"endTime":2188.77,"body":"Well done me."},{"startTime":2190.48,"endTime":2192.52,"body":"I think those little positive steps,"},{"startTime":2192.52,"endTime":2195.22,"body":"especially when you're running a business"},{"startTime":2192.52,"endTime":2195.22,"body":"and you're dealing with the stress of"},{"startTime":2195.22,"endTime":2199.81,"body":"everything that comes with that. I"},{"startTime":2195.22,"endTime":2199.81,"body":"mean, they're important. It's important."},{"startTime":2200.38,"endTime":2202.45,"body":"It really does help improve your mindset."},{"startTime":2202.78,"endTime":2205.93,"body":"This is me reminding"},{"startTime":2202.78,"endTime":2205.93,"body":"myself to start that again."},{"startTime":2208.15,"endTime":2212.89,"body":"Love it. Absolutely love it. So last"},{"startTime":2208.15,"endTime":2212.89,"body":"couple of questions for you here."},{"startTime":2214.51,"endTime":2219.34,"body":"What do you think is the key to"},{"startTime":2214.51,"endTime":2219.34,"body":"building a successful business that"},{"startTime":2219.34,"endTime":2223.51,"body":"also makes a positive impact? Because"},{"startTime":2219.34,"endTime":2223.51,"body":"I mean, you're building a business,"},{"startTime":2223.52,"endTime":2228.22,"body":"but you're also providing a"},{"startTime":2223.52,"endTime":2228.22,"body":"really important service to people"},{"startTime":2228.94,"endTime":2233.32,"body":"and changing lives and helping"},{"startTime":2228.94,"endTime":2233.32,"body":"them build new careers or change"},{"startTime":2233.32,"endTime":2235.81,"body":"careers and all of the things."},{"startTime":2235.82,"endTime":2239.5,"body":"So is there anything that you found that's"},{"startTime":2235.82,"endTime":2239.5,"body":"like this is what's really worked for"},{"startTime":2239.5,"endTime":2240.333,"body":"us?"},{"startTime":2240.85,"endTime":2243.94,"body":"Yeah, the thing that"},{"startTime":2240.85,"endTime":2243.94,"body":"really kind of changed,"},{"startTime":2245.2,"endTime":2249.7,"body":"I think probably our whole team mindset"},{"startTime":2245.2,"endTime":2249.7,"body":"and where we were going was when"},{"startTime":2249.7,"endTime":2250.96,"body":"I sat down,"},{"startTime":2251.17,"endTime":2255.85,"body":"and I did this with a coach"},{"startTime":2251.17,"endTime":2255.85,"body":"at the time and clearly"},{"startTime":2255.86,"endTime":2259.54,"body":"defined what our mission,"},{"startTime":2255.86,"endTime":2259.54,"body":"vision and core values are,"},{"startTime":2259.84,"endTime":2264.28,"body":"and they're all different. And"},{"startTime":2259.84,"endTime":2264.28,"body":"we just recently adapted them."},{"startTime":2264.28,"endTime":2267.82,"body":"We had an in-person team retreat a"},{"startTime":2264.28,"endTime":2267.82,"body":"few weeks ago, and we've adapted them."},{"startTime":2268.78,"endTime":2272.92,"body":"And just getting really clear on"},{"startTime":2268.78,"endTime":2272.92,"body":"what that is, and not only that,"},{"startTime":2272.92,"endTime":2277.15,"body":"but how every single team member kind of"},{"startTime":2272.92,"endTime":2277.15,"body":"fits in and how they're a part of that."},{"startTime":2277.15,"endTime":2278.23,"body":"And going on that journey,"},{"startTime":2278.83,"endTime":2283.66,"body":"and I know that's easy for me to"},{"startTime":2278.83,"endTime":2283.66,"body":"say with the business and what we're"},{"startTime":2283.66,"endTime":2288.52,"body":"doing, but one thing that we do with our"},{"startTime":2283.66,"endTime":2288.52,"body":"students, and I have an example here."},{"startTime":2288.94,"endTime":2292.87,"body":"I know this isn't video, but"},{"startTime":2288.94,"endTime":2292.87,"body":"when we have a new student join,"},{"startTime":2293.29,"endTime":2297.61,"body":"we send them a postcard and we"},{"startTime":2293.29,"endTime":2297.61,"body":"kind of explain on there like,"},{"startTime":2297.61,"endTime":2301.51,"body":"welcome. We're so excited to have you on"},{"startTime":2297.61,"endTime":2301.51,"body":"The reverse side of this card is based"},{"startTime":2301.51,"endTime":2304.54,"body":"for you to write down your"},{"startTime":2301.51,"endTime":2304.54,"body":"reasons for joining the program,"},{"startTime":2304.81,"endTime":2306.73,"body":"whether it's to have more"},{"startTime":2304.81,"endTime":2306.73,"body":"flexibility or freedom."},{"startTime":2306.73,"endTime":2310.27,"body":"I call this your why display this card"},{"startTime":2306.73,"endTime":2310.27,"body":"somewhere where you'll see it often,"},{"startTime":2310.57,"endTime":2314.26,"body":"and on the back it just says my why,"},{"startTime":2310.57,"endTime":2314.26,"body":"and there's some lines to write it down."},{"startTime":2314.68,"endTime":2319.22,"body":"So we try to get our students"},{"startTime":2314.68,"endTime":2319.22,"body":"to immediately identify"},{"startTime":2319.58,"endTime":2324.23,"body":"why are they starting your"},{"startTime":2319.58,"endTime":2324.23,"body":"own business is not the"},{"startTime":2324.23,"endTime":2328.43,"body":"easy option, it's the hard option,"},{"startTime":2324.23,"endTime":2328.43,"body":"and you're doing it for a reason."},{"startTime":2328.85,"endTime":2331.55,"body":"And we want our students to"},{"startTime":2328.85,"endTime":2331.55,"body":"identify what is that reason?"},{"startTime":2331.55,"endTime":2334.73,"body":"Because it is going to be hard."},{"startTime":2331.55,"endTime":2334.73,"body":"They're going to be tough days,"},{"startTime":2334.73,"endTime":2337.34,"body":"and you're going to want to quit,"},{"startTime":2334.73,"endTime":2337.34,"body":"period. It's going to happen."},{"startTime":2338.0,"endTime":2341.03,"body":"So what is the reason"},{"startTime":2338.0,"endTime":2341.03,"body":"that you're doing this?"},{"startTime":2341.03,"endTime":2343.49,"body":"Is it to spend more time with"},{"startTime":2341.03,"endTime":2343.49,"body":"your kids, to homeschool,"},{"startTime":2343.49,"endTime":2347.54,"body":"to look after elderly"},{"startTime":2343.49,"endTime":2347.54,"body":"relatives, to travel the world,"},{"startTime":2347.54,"endTime":2350.57,"body":"whatever it is for you,"},{"startTime":2347.54,"endTime":2350.57,"body":"you got to know that,"},{"startTime":2350.9,"endTime":2354.59,"body":"and you got to make sure that it is front"},{"startTime":2350.9,"endTime":2354.59,"body":"and center for when on the hard days,"},{"startTime":2354.59,"endTime":2355.76,"body":"you can look back to it,"},{"startTime":2356.21,"endTime":2359.42,"body":"just like I was saying before."},{"startTime":2356.21,"endTime":2359.42,"body":"It's been a tough year for us,"},{"startTime":2359.69,"endTime":2364.46,"body":"but we have a bigger mission, our"},{"startTime":2359.69,"endTime":2364.46,"body":"bigger why, and we will through."},{"startTime":2365.39,"endTime":2366.62,"body":"No, I absolutely love that."},{"startTime":2366.63,"endTime":2370.58,"body":"I think for anybody in that situation,"},{"startTime":2370.58,"endTime":2374.0,"body":"they need to know exactly why they're"},{"startTime":2370.58,"endTime":2374.0,"body":"doing what they're doing. I mean,"},{"startTime":2374.0,"endTime":2377.6,"body":"I have to remind myself, there are"},{"startTime":2374.0,"endTime":2377.6,"body":"days I, and you probably feel this too,"},{"startTime":2377.61,"endTime":2378.44,"body":"as you run a business,"},{"startTime":2378.44,"endTime":2380.93,"body":"there are days you look at people"},{"startTime":2378.44,"endTime":2380.93,"body":"working in Walmart and you're like,"},{"startTime":2382.67,"endTime":2385.46,"body":"that looks like such an"},{"startTime":2382.67,"endTime":2385.46,"body":"easy stress-free job."},{"startTime":2385.91,"endTime":2389.18,"body":"I come home at the end"},{"startTime":2385.91,"endTime":2389.18,"body":"of the day or weekends,"},{"startTime":2389.18,"endTime":2390.77,"body":"you're not thinking"},{"startTime":2389.18,"endTime":2390.77,"body":"about work and you'd be."},{"startTime":2390.77,"endTime":2394.61,"body":"Yeah, you don't take that home with you"},{"startTime":2390.77,"endTime":2394.61,"body":"and you're not laying in bed at midnight"},{"startTime":2394.61,"endTime":2398.06,"body":"worried about things. Yeah,"},{"startTime":2394.61,"endTime":2398.06,"body":"I mean, that's the thing."},{"startTime":2398.42,"endTime":2402.41,"body":"Choosing this path is tough."},{"startTime":2402.41,"endTime":2406.49,"body":"So I love that you start people out with"},{"startTime":2402.41,"endTime":2406.49,"body":"making sure they're very clear on what"},{"startTime":2406.49,"endTime":2407.323,"body":"they're doing,"},{"startTime":2407.48,"endTime":2411.11,"body":"and I bet you that that's keeping"},{"startTime":2407.48,"endTime":2411.11,"body":"people in your community longer because"},{"startTime":2411.11,"endTime":2413.42,"body":"they're clear and you're"},{"startTime":2411.11,"endTime":2413.42,"body":"setting them up for success."},{"startTime":2414.38,"endTime":2415.7,"body":"Hopefully. But yeah,"},{"startTime":2415.76,"endTime":2420.5,"body":"it is such an important step that"},{"startTime":2415.76,"endTime":2420.5,"body":"is very easily missed when you"},{"startTime":2420.59,"endTime":2423.32,"body":"just want to learn the skill and"},{"startTime":2420.59,"endTime":2423.32,"body":"you just want to do the thing."},{"startTime":2423.77,"endTime":2426.5,"body":"But if you can have that"},{"startTime":2423.77,"endTime":2426.5,"body":"foundation of why you're doing it,"},{"startTime":2426.56,"endTime":2428.21,"body":"you'll be a lot more successful quicker."},{"startTime":2429.29,"endTime":2431.39,"body":"Absolutely. Love it. All"},{"startTime":2429.29,"endTime":2431.39,"body":"right, perfect. Well,"},{"startTime":2431.4,"endTime":2434.9,"body":"thank you so much for joining us"},{"startTime":2431.4,"endTime":2434.9,"body":"today, Julia, before we let you go,"},{"startTime":2434.9,"endTime":2437.99,"body":"where can people find you online"},{"startTime":2434.9,"endTime":2437.99,"body":"and get to know more about you?"},{"startTime":2438.53,"endTime":2440.99,"body":"Yeah, the easiest place is geek pack.com."},{"startTime":2440.99,"endTime":2445.85,"body":"That's where everything is that you can"},{"startTime":2440.99,"endTime":2445.85,"body":"check out about us and what we do and"},{"startTime":2446.15,"endTime":2450.32,"body":"on social media everywhere is also"},{"startTime":2446.15,"endTime":2450.32,"body":"pack. So check us out there. Perfect."},{"startTime":2450.86,"endTime":2453.05,"body":"Awesome. Well, thank you again so much."},{"startTime":2453.32,"endTime":2457.61,"body":"I cannot wait to hear how"},{"startTime":2453.32,"endTime":2457.61,"body":"things are going for you guys,"},{"startTime":2457.61,"endTime":2459.05,"body":"and I love watch."},{"startTime":2459.05,"endTime":2462.32,"body":"I'm in one of your communities and I"},{"startTime":2459.05,"endTime":2462.32,"body":"love watching all of all the excitement"},{"startTime":2462.32,"endTime":2464.18,"body":"that comes with people as I learn."},{"startTime":2464.87,"endTime":2467.21,"body":"Awesome. Thank you so much for having"},{"startTime":2464.87,"endTime":2467.21,"body":"me. It's been an absolute pleasure."},{"startTime":2468.17,"endTime":2470.27,"body":"I hope that you enjoy that."},{"startTime":2470.27,"endTime":2473.63,"body":"As much as I enjoyed"},{"startTime":2470.27,"endTime":2473.63,"body":"having that conversation,"},{"startTime":2474.11,"endTime":2477.89,"body":"Julia and Geek Pack are proof"},{"startTime":2474.11,"endTime":2477.89,"body":"that you can build a profitable,"},{"startTime":2477.9,"endTime":2482.9,"body":"thriving business that"},{"startTime":2477.9,"endTime":2482.9,"body":"scales and make a lasting"},{"startTime":2482.9,"endTime":2484.76,"body":"impact on the world. We can,"},{"startTime":2484.76,"endTime":2489.35,"body":"as entrepreneurs do something"},{"startTime":2484.76,"endTime":2489.35,"body":"we love with a higher purpose."},{"startTime":2490.16,"endTime":2491.57,"body":"If you loved our episode today,"},{"startTime":2491.9,"endTime":2496.2,"body":"please leave us a review on Apple Podcasts"},{"startTime":2491.9,"endTime":2496.2,"body":"or share this with an entrepreneur"},{"startTime":2496.2,"endTime":2498.33,"body":"friend of yours who needs to hear it Now."},{"startTime":2498.33,"endTime":2502.5,"body":"If you have questions about today's"},{"startTime":2498.33,"endTime":2502.5,"body":"episode, reach out@katcoder.com."},{"startTime":2502.5,"endTime":2507.36,"body":"That's C A P T coder.com"},{"startTime":2502.5,"endTime":2507.36,"body":"or on Instagram at Captain"},{"startTime":2507.36,"endTime":2511.14,"body":"Coder. Thanks so much for tuning"},{"startTime":2507.36,"endTime":2511.14,"body":"in and talk to you next week."}]}