{"version":"1.0.0","segments":[{"startTime":0.2,"endTime":1.5,"body":"Can everyone."},{"startTime":1.5,"endTime":2.733,"body":"And I do mean everyone."},{"startTime":2.733,"endTime":6.0,"body":"Use your website"},{"startTime":2.733,"endTime":6.0,"body":"when your website is accessible"},{"startTime":6.0,"endTime":8.733,"body":"to anyone, no matter their abilities."},{"startTime":9.033,"endTime":12.566,"body":"You're"},{"startTime":9.033,"endTime":12.566,"body":"building a much more inclusive business."},{"startTime":13.233,"endTime":15.733,"body":"What a lot of business owners"},{"startTime":13.233,"endTime":15.733,"body":"don't understand"},{"startTime":16.066,"endTime":21.033,"body":"is that there are common website trends"},{"startTime":16.066,"endTime":21.033,"body":"that make it harder for some individuals."},{"startTime":21.233,"endTime":23.933,"body":"Here's a website that means"},{"startTime":24.066,"endTime":28.4,"body":"you're excluding a potentially huge"},{"startTime":24.066,"endTime":28.4,"body":"chunk of your target"},{"startTime":28.4,"endTime":31.766,"body":"audience up to 27%."},{"startTime":32.4,"endTime":35.433,"body":"That's the exact"},{"startTime":32.4,"endTime":35.433,"body":"opposite of what you want to do, right?"},{"startTime":36.6,"endTime":37.6,"body":"Pretty sure."},{"startTime":37.6,"endTime":42.9,"body":"Now, the good news is having an accessible"},{"startTime":37.6,"endTime":42.9,"body":"website is not only possible."},{"startTime":43.2,"endTime":47.333,"body":"It's easy to make your website"},{"startTime":43.2,"endTime":47.333,"body":"more accessible for everyone."},{"startTime":47.733,"endTime":51.533,"body":"So let's dove into five easy ways"},{"startTime":47.733,"endTime":51.533,"body":"to make your website"},{"startTime":51.7,"endTime":54.433,"body":"more inclusive."},{"startTime":58.533,"endTime":59.3,"body":"Number one,"},{"startTime":59.3,"endTime":61.833,"body":"we're going to add"},{"startTime":59.3,"endTime":61.833,"body":"alt descriptions to images."},{"startTime":62.233,"endTime":64.833,"body":"Now, this is the lowest"},{"startTime":62.233,"endTime":64.833,"body":"hanging fruit on our list today."},{"startTime":65.033,"endTime":69.2,"body":"But the first place"},{"startTime":65.033,"endTime":69.2,"body":"anyone can start with web accessibility"},{"startTime":69.433,"endTime":72.7,"body":"is by adding descriptions to your images."},{"startTime":73.033,"endTime":77.533,"body":"Now you do this through"},{"startTime":73.033,"endTime":77.533,"body":"something called the all tech within HTML."},{"startTime":78.033,"endTime":80.1,"body":"Let's get technical for 5 seconds."},{"startTime":80.1,"endTime":84.166,"body":"You have a space to describe"},{"startTime":80.1,"endTime":84.166,"body":"what's in an image."},{"startTime":84.4,"endTime":88.733,"body":"So those who are exploring"},{"startTime":84.4,"endTime":88.733,"body":"your website suit through a screen reader,"},{"startTime":89.033,"endTime":94.3,"body":"usually those who are blind or have"},{"startTime":89.033,"endTime":94.3,"body":"visual impairments can still understand"},{"startTime":94.3,"endTime":98.333,"body":"and get the context of the image"},{"startTime":94.3,"endTime":98.333,"body":"on your images, on your pages."},{"startTime":99.2,"endTime":102.733,"body":"Now you place this description,"},{"startTime":99.2,"endTime":102.733,"body":"this alt tag"},{"startTime":103.3,"endTime":105.766,"body":"or alternative text tag."},{"startTime":105.766,"endTime":108.466,"body":"Now a screen reader reads that description"},{"startTime":108.566,"endTime":112.966,"body":"back to the user"},{"startTime":108.566,"endTime":112.966,"body":"so they can understand what it"},{"startTime":113.033,"endTime":116.1,"body":"what the impact of that images"},{"startTime":113.033,"endTime":116.1,"body":"on the rest of the content."},{"startTime":116.866,"endTime":119.7,"body":"Now, as a super simple example,"},{"startTime":120.033,"endTime":123.733,"body":"say that you have a headshot"},{"startTime":120.033,"endTime":123.733,"body":"that you've uploaded to your website."},{"startTime":124.333,"endTime":128.566,"body":"You can make the alt description"},{"startTime":124.333,"endTime":128.566,"body":"picture of Sally Smith"},{"startTime":128.833,"endTime":132.333,"body":"sitting on a brown couch holding her arms."},{"startTime":132.466,"endTime":136.466,"body":"You want to keep this description short"},{"startTime":132.466,"endTime":136.466,"body":"and to the point, but provide"},{"startTime":136.466,"endTime":138.1,"body":"some context."},{"startTime":138.1,"endTime":140.433,"body":"Now here's the cool thing about all tags."},{"startTime":140.433,"endTime":142.5,"body":"Something that's a nice little side"},{"startTime":140.433,"endTime":142.5,"body":"benefit."},{"startTime":143.0,"endTime":146.666,"body":"Google can't see your images either, so"},{"startTime":143.0,"endTime":146.666,"body":"by adding"},{"startTime":146.666,"endTime":150.166,"body":"a good alt description,"},{"startTime":146.666,"endTime":150.166,"body":"you're also improving your ACL."},{"startTime":150.633,"endTime":155.1,"body":"Now most of what you do"},{"startTime":150.633,"endTime":155.1,"body":"to improve your web accessibility actually"},{"startTime":155.1,"endTime":160.366,"body":"has a positive impact on your ACL,"},{"startTime":155.1,"endTime":160.366,"body":"so there's really no point to not do this."},{"startTime":161.0,"endTime":165.433,"body":"Now, if you want to know how you can add"},{"startTime":161.0,"endTime":165.433,"body":"alt text, you can actually easy"},{"startTime":165.433,"endTime":170.366,"body":"and easily add descriptions"},{"startTime":165.433,"endTime":170.366,"body":"to almost any website builder."},{"startTime":170.7,"endTime":174.0,"body":"You just may have to google it"},{"startTime":170.7,"endTime":174.0,"body":"for your own personal one."},{"startTime":174.3,"endTime":178.533,"body":"Now in WordPress"},{"startTime":174.3,"endTime":178.533,"body":"there's a spot for alt text right there."},{"startTime":178.533,"endTime":182.566,"body":"When you upload an image to the media"},{"startTime":178.533,"endTime":182.566,"body":"library and Squarespace,"},{"startTime":182.566,"endTime":186.433,"body":"you can add it either as the file name"},{"startTime":182.566,"endTime":186.433,"body":"or through the image."},{"startTime":186.466,"endTime":191.7,"body":"BLOCK There's a spot for alt text and show"},{"startTime":186.466,"endTime":191.7,"body":"it has a description box."},{"startTime":192.2,"endTime":194.766,"body":"Literally, this is just a quick Google of"},{"startTime":195.3,"endTime":198.466,"body":"how do I adult text to a blank website?"},{"startTime":198.5,"endTime":202.3,"body":"So whatever type of website you have"},{"startTime":198.5,"endTime":202.3,"body":"and there should be some help"},{"startTime":202.3,"endTime":205.166,"body":"articles for you to make this easy. Now"},{"startTime":205.5,"endTime":210.3,"body":"almost every single image on your website"},{"startTime":205.5,"endTime":210.3,"body":"should have some kind of description."},{"startTime":210.666,"endTime":215.333,"body":"The points where you don't need to is"},{"startTime":210.666,"endTime":215.333,"body":"when there are background images or maybe"},{"startTime":215.333,"endTime":221.0,"body":"patterns or things that are just there"},{"startTime":215.333,"endTime":221.0,"body":"for some kind of visual element."},{"startTime":221.266,"endTime":222.466,"body":"But pretty much every image"},{"startTime":222.466,"endTime":226.1,"body":"you can't go wrong with adding an alt"},{"startTime":222.466,"endTime":226.1,"body":"description to it."},{"startTime":227.0,"endTime":229.2,"body":"Now, something"},{"startTime":227.0,"endTime":229.2,"body":"that you want to think about here"},{"startTime":229.2,"endTime":232.833,"body":"is not putting text in an image."},{"startTime":233.666,"endTime":238.333,"body":"If someone who has visual impairments"},{"startTime":233.666,"endTime":238.333,"body":"can't see your images,"},{"startTime":238.833,"endTime":241.733,"body":"you might be wondering about the graphic"},{"startTime":238.833,"endTime":241.733,"body":"you uploaded"},{"startTime":241.733,"endTime":244.566,"body":"to your website with text in it."},{"startTime":245.133,"endTime":247.166,"body":"Yeah, just. Just don't do that."},{"startTime":247.2,"endTime":247.9,"body":"Okay."},{"startTime":247.9,"endTime":253.033,"body":"Now, when you put text in images,"},{"startTime":247.9,"endTime":253.033,"body":"you're making it difficult for many people"},{"startTime":253.233,"endTime":256.6,"body":"to read"},{"startTime":253.233,"endTime":256.6,"body":"and get the context of that information."},{"startTime":257.366,"endTime":262.633,"body":"Anything important for your dream client"},{"startTime":257.366,"endTime":262.633,"body":"to understand needs to be written."},{"startTime":262.633,"endTime":267.233,"body":"An actual text, actual copy,"},{"startTime":262.633,"endTime":267.233,"body":"never in an image."},{"startTime":268.0,"endTime":270.166,"body":"Now how do we make info graphics?"},{"startTime":270.166,"endTime":272.933,"body":"How do these factor"},{"startTime":270.166,"endTime":272.933,"body":"and how do we make those accessible?"},{"startTime":273.466,"endTime":279.5,"body":"Now, any large infographic that you use"},{"startTime":273.466,"endTime":279.5,"body":"should include a detailed description"},{"startTime":279.5,"endTime":284.8,"body":"below with the important information"},{"startTime":279.5,"endTime":284.8,"body":"like the statistics, the findings, etc.."},{"startTime":285.733,"endTime":289.233,"body":"The number two"},{"startTime":285.733,"endTime":289.233,"body":"we need to make our links clear."},{"startTime":289.8,"endTime":294.3,"body":"Now, our next item might require some time"},{"startTime":289.8,"endTime":294.3,"body":"to go through the pages of your website,"},{"startTime":294.633,"endTime":297.4,"body":"but any links on your website"},{"startTime":294.633,"endTime":297.4,"body":"need to be clear"},{"startTime":297.4,"endTime":301.0,"body":"and very easy to understand"},{"startTime":297.4,"endTime":301.0,"body":"that they are in fact links."},{"startTime":301.633,"endTime":304.5,"body":"When someone is looking at your website,"},{"startTime":304.933,"endTime":307.8,"body":"is it obvious that they can click"},{"startTime":304.933,"endTime":307.8,"body":"that thing?"},{"startTime":308.4,"endTime":309.6,"body":"You might be too close to it,"},{"startTime":309.6,"endTime":313.566,"body":"so ask a friend if they understand"},{"startTime":309.6,"endTime":313.566,"body":"how to navigate your website."},{"startTime":314.2,"endTime":317.9,"body":"We want people to dig through our website."},{"startTime":318.2,"endTime":321.6,"body":"Look at our services pages,"},{"startTime":318.2,"endTime":321.6,"body":"get to our contact page"},{"startTime":321.6,"endTime":324.533,"body":"and fill out a form"},{"startTime":321.6,"endTime":324.533,"body":"or head over to our blog."},{"startTime":325.2,"endTime":330.466,"body":"We have to make this easy by making links"},{"startTime":325.2,"endTime":330.466,"body":"super clear."},{"startTime":331.033,"endTime":333.7,"body":"Not only is this a great user experience,"},{"startTime":333.9,"endTime":337.933,"body":"it also helps everyone,"},{"startTime":333.9,"endTime":337.933,"body":"no matter their abilities."},{"startTime":338.466,"endTime":343.033,"body":"For action links where you're telling"},{"startTime":338.466,"endTime":343.033,"body":"something, somebody to go and do this"},{"startTime":343.366,"endTime":347.033,"body":"at the end of, say, a block of text"},{"startTime":343.366,"endTime":347.033,"body":"or a section, make it a button,"},{"startTime":347.6,"endTime":351.933,"body":"and then keep that button style consistent"},{"startTime":347.6,"endTime":351.933,"body":"throughout your entire website."},{"startTime":352.8,"endTime":356.166,"body":"This makes it so easy for people to know"},{"startTime":356.4,"endTime":360.266,"body":"that they can click that thing"},{"startTime":356.4,"endTime":360.266,"body":"and it will help them"},{"startTime":360.266,"endTime":364.233,"body":"move thier website"},{"startTime":360.266,"endTime":364.233,"body":"and actually work with you."},{"startTime":364.9,"endTime":370.133,"body":"Now if you want to link a bit of text"},{"startTime":364.9,"endTime":370.133,"body":"in a paragraph, we call this a text link."},{"startTime":370.8,"endTime":375.133,"body":"You need to make it a different color and"},{"startTime":370.8,"endTime":375.133,"body":"adds in styling to its what stands out."},{"startTime":375.566,"endTime":378.266,"body":"For instance, on my website"},{"startTime":375.566,"endTime":378.266,"body":"my main font is black"},{"startTime":378.7,"endTime":382.0,"body":"and my links are blue and bolded."},{"startTime":382.966,"endTime":385.066,"body":"You can also add an underlying"},{"startTime":385.066,"endTime":390.6,"body":"which is a very clear link indicator"},{"startTime":385.066,"endTime":390.6,"body":"or set a different style"},{"startTime":390.6,"endTime":395.633,"body":"so that when you hover over it, it's"},{"startTime":390.6,"endTime":395.633,"body":"also clear that it's something clickable."},{"startTime":396.566,"endTime":400.433,"body":"Now you might want to might wonder"},{"startTime":396.566,"endTime":400.433,"body":"what text do we actually link?"},{"startTime":400.433,"endTime":403.833,"body":"Because this does have an impact"},{"startTime":400.433,"endTime":403.833,"body":"on our accessibility."},{"startTime":404.4,"endTime":408.733,"body":"You don't want to link something"},{"startTime":404.4,"endTime":408.733,"body":"simple like click here"},{"startTime":409.033,"endTime":411.766,"body":"or learn more."},{"startTime":411.766,"endTime":415.333,"body":"That doesn't say anything"},{"startTime":411.766,"endTime":415.333,"body":"to your dream client"},{"startTime":415.866,"endTime":419.566,"body":"about what they're going to get"},{"startTime":415.866,"endTime":419.566,"body":"when they click that link."},{"startTime":420.266,"endTime":424.233,"body":"So instead, use descriptive link text."},{"startTime":424.766,"endTime":428.1,"body":"That can mean having a button"},{"startTime":424.766,"endTime":428.1,"body":"that answers an implied question"},{"startTime":428.366,"endTime":430.966,"body":"that you asked in the text above, i.e."},{"startTime":430.966,"endTime":433.9,"body":"learn how which is better than learn more,"},{"startTime":434.433,"endTime":437.033,"body":"or telling them that the page"},{"startTime":434.433,"endTime":437.033,"body":"they're going to go to."},{"startTime":437.066,"endTime":440.666,"body":"So like see"},{"startTime":437.066,"endTime":440.666,"body":"our services, view our portfolio,"},{"startTime":441.6,"endTime":444.666,"body":"read testimonials in a text link."},{"startTime":445.0,"endTime":449.5,"body":"It should reference where they're"},{"startTime":445.0,"endTime":449.5,"body":"going to go and when they click that."},{"startTime":449.5,"endTime":450.9,"body":"So you can either reference"},{"startTime":450.9,"endTime":455.333,"body":"an article title or relevant extract"},{"startTime":450.9,"endTime":455.333,"body":"depending on what it is,"},{"startTime":455.7,"endTime":460.466,"body":"or just link the most relevant"},{"startTime":455.7,"endTime":460.466,"body":"part of the sentence that matters."},{"startTime":460.5,"endTime":462.633,"body":"Where are they going to end up?"},{"startTime":462.633,"endTime":465.066,"body":"Just please. Just don't ever link."},{"startTime":465.266,"endTime":467.6,"body":"Click here."},{"startTime":467.6,"endTime":470.666,"body":"Now, number three, color contrast."},{"startTime":471.166,"endTime":475.733,"body":"Now, before you create any graphics"},{"startTime":471.166,"endTime":475.733,"body":"or update your website,"},{"startTime":476.066,"endTime":479.333,"body":"you need to think about color contrast."},{"startTime":479.766,"endTime":484.933,"body":"Now, the combination of the font color"},{"startTime":479.766,"endTime":484.933,"body":"on top of the background color matters"},{"startTime":484.933,"endTime":489.366,"body":"a lot to someone who has low vision"},{"startTime":484.933,"endTime":489.366,"body":"or colorblindness suit."},{"startTime":489.6,"endTime":492.033,"body":"I have neither,"},{"startTime":489.6,"endTime":492.033,"body":"and I still have a hard time"},{"startTime":492.033,"endTime":495.366,"body":"reading some graphics"},{"startTime":492.033,"endTime":495.366,"body":"that I see all over social media"},{"startTime":495.366,"endTime":498.6,"body":"because the contrast is all way off."},{"startTime":499.2,"endTime":503.7,"body":"So while you're designing,"},{"startTime":499.2,"endTime":503.7,"body":"you think that a certain color like"},{"startTime":503.7,"endTime":506.966,"body":"this is just going to look really nice,"},{"startTime":503.7,"endTime":506.966,"body":"this color combination,"},{"startTime":507.7,"endTime":510.766,"body":"before you actually put that out"},{"startTime":507.7,"endTime":510.766,"body":"into the world."},{"startTime":511.266,"endTime":513.833,"body":"Run that through an accessibility tool."},{"startTime":513.866,"endTime":514.433,"body":"First."},{"startTime":514.433,"endTime":517.3,"body":"First, though, I love webcams"},{"startTime":514.433,"endTime":517.3,"body":"contrast checker."},{"startTime":517.3,"endTime":520.133,"body":"It is free"},{"startTime":517.3,"endTime":520.133,"body":"and it is quick and easy to use."},{"startTime":520.733,"endTime":523.833,"body":"Now, the one color combination"},{"startTime":520.733,"endTime":523.833,"body":"that we are not initially"},{"startTime":525.0,"endTime":527.3,"body":"always seems to come back as a fail."},{"startTime":527.3,"endTime":529.166,"body":"Never, never fails."},{"startTime":529.166,"endTime":531.633,"body":"Look, this is going to feel like"},{"startTime":529.166,"endTime":531.633,"body":"you're limiting your design,"},{"startTime":531.633,"endTime":535.766,"body":"but what you're doing is you're actually"},{"startTime":531.633,"endTime":535.766,"body":"making things better for everyone."},{"startTime":536.4,"endTime":537.566,"body":"When you're a font color"},{"startTime":537.566,"endTime":540.833,"body":"and your background color"},{"startTime":537.566,"endTime":540.833,"body":"do not have a high enough contrast,"},{"startTime":541.2,"endTime":542.966,"body":"not everybody is going to be able"},{"startTime":541.2,"endTime":542.966,"body":"to read it."},{"startTime":542.966,"endTime":545.5,"body":"Some of that font is going to actually"},{"startTime":542.966,"endTime":545.5,"body":"look like"},{"startTime":545.5,"endTime":548.866,"body":"it disappears"},{"startTime":545.5,"endTime":548.866,"body":"to somebody who has colorblindness."},{"startTime":549.4,"endTime":553.833,"body":"Now I am pretty sure that you do not want"},{"startTime":549.4,"endTime":553.833,"body":"to prevent people"},{"startTime":554.066,"endTime":556.933,"body":"from reading the copy on your website."},{"startTime":557.733,"endTime":561.2,"body":"So use web aims tool"},{"startTime":557.733,"endTime":561.2,"body":"before you start designing"},{"startTime":561.566,"endTime":565.8,"body":"anything before you ever go into Canada"},{"startTime":561.566,"endTime":565.8,"body":"and create a graphic for social media."},{"startTime":566.1,"endTime":566.7,"body":"Check."},{"startTime":566.7,"endTime":569.0,"body":"The hex codes are the font color"},{"startTime":566.7,"endTime":569.0,"body":"you want to use"},{"startTime":569.466,"endTime":572.033,"body":"and with the background color"},{"startTime":569.466,"endTime":572.033,"body":"you plan to use."},{"startTime":572.3,"endTime":575.2,"body":"Just to make sure that's actually legible."},{"startTime":575.533,"endTime":576.6,"body":"Now, some color combos"},{"startTime":576.6,"endTime":580.766,"body":"that I see all the time that are fails"},{"startTime":576.6,"endTime":580.766,"body":"are like white on a lighter blue."},{"startTime":580.966,"endTime":583.533,"body":"We think it looks nice,"},{"startTime":580.966,"endTime":583.533,"body":"but nobody can read it."},{"startTime":584.033,"endTime":586.5,"body":"Red on pink or pink on red."},{"startTime":587.1,"endTime":588.566,"body":"That's a tough one."},{"startTime":588.566,"endTime":589.566,"body":"I see it a lot."},{"startTime":589.566,"endTime":592.2,"body":"Yellow on basically. Any background?"},{"startTime":592.766,"endTime":594.266,"body":"All color combos."},{"startTime":594.266,"endTime":594.966,"body":"I see."},{"startTime":594.966,"endTime":597.666,"body":"These are things I see fail"},{"startTime":594.966,"endTime":597.666,"body":"all of the time."},{"startTime":597.666,"endTime":601.8,"body":"What's happening for a lot of the people"},{"startTime":597.666,"endTime":601.8,"body":"that I see, especially on social media,"},{"startTime":602.233,"endTime":605.233,"body":"is you're uploading"},{"startTime":602.233,"endTime":605.233,"body":"what you think are great graphics."},{"startTime":605.933,"endTime":608.066,"body":"Now I can actually read them."},{"startTime":608.066,"endTime":611.366,"body":"Not only will checking your color"},{"startTime":608.066,"endTime":611.366,"body":"contrasts"},{"startTime":611.666,"endTime":616.066,"body":"help improve your website's legibility,"},{"startTime":611.666,"endTime":616.066,"body":"it'll also extend"},{"startTime":616.233,"endTime":619.533,"body":"to all of your marketing materials"},{"startTime":616.233,"endTime":619.533,"body":"if you follow a simple process."},{"startTime":620.1,"endTime":622.9,"body":"Now, when we start working with clients"},{"startTime":620.1,"endTime":622.9,"body":"and we get brand information"},{"startTime":622.9,"endTime":627.833,"body":"and we create a color contrast guide,"},{"startTime":622.9,"endTime":627.833,"body":"we test each color"},{"startTime":627.833,"endTime":631.833,"body":"combination and list out"},{"startTime":627.833,"endTime":631.833,"body":"which hex codes work with each other."},{"startTime":632.1,"endTime":635.333,"body":"That way, we're always choosing a safe"},{"startTime":632.1,"endTime":635.333,"body":"combination down the line"},{"startTime":635.566,"endTime":639.533,"body":"that won't affect legibility"},{"startTime":635.566,"endTime":639.533,"body":"of your all too important copy."},{"startTime":640.7,"endTime":642.6,"body":"Which number four?"},{"startTime":642.6,"endTime":645.433,"body":"You want to simplify your copy?"},{"startTime":645.433,"endTime":648.433,"body":"Now, this is coming from an English major"},{"startTime":648.433,"endTime":653.066,"body":"who actually has a master's in literature,"},{"startTime":653.066,"endTime":655.8,"body":"who loves to write"},{"startTime":653.066,"endTime":655.8,"body":"and loves being creative."},{"startTime":656.266,"endTime":658.833,"body":"But all too often we're creating content"},{"startTime":659.466,"endTime":661.533,"body":"that not everyone can understand"},{"startTime":659.466,"endTime":661.533,"body":"and connect with"},{"startTime":662.566,"endTime":665.233,"body":"beyond the accessibility of our words."},{"startTime":665.633,"endTime":669.766,"body":"Your dream client doesn't"},{"startTime":665.633,"endTime":669.766,"body":"likely understand all of your technical"},{"startTime":669.766,"endTime":675.2,"body":"jargon anyway, and they want to be able"},{"startTime":669.766,"endTime":675.2,"body":"to skim your websites."},{"startTime":675.766,"endTime":679.4,"body":"So what does simplified website"},{"startTime":675.766,"endTime":679.4,"body":"copy look like?"},{"startTime":680.0,"endTime":682.466,"body":"It means shorter sentences, a paragraphs,"},{"startTime":682.833,"endTime":686.666,"body":"simple vocabulary, bulleted lists"},{"startTime":682.833,"endTime":686.666,"body":"where applicable"},{"startTime":686.966,"endTime":690.3,"body":"and even bolded"},{"startTime":686.966,"endTime":690.3,"body":"important sections of paragraph."},{"startTime":690.866,"endTime":694.6,"body":"It also means using your headline sizes"},{"startTime":690.866,"endTime":694.6,"body":"appropriately so."},{"startTime":694.9,"endTime":696.966,"body":"One each one per page."},{"startTime":696.966,"endTime":699.9,"body":"Introduce new sections"},{"startTime":696.966,"endTime":699.9,"body":"with a heading to you."},{"startTime":699.9,"endTime":703.766,"body":"Want to make sure that people understand"},{"startTime":699.9,"endTime":703.766,"body":"where are the thought changes as"},{"startTime":703.766,"endTime":704.9,"body":"they scroll down the page?"},{"startTime":705.9,"endTime":706.366,"body":"Now all"},{"startTime":706.366,"endTime":710.666,"body":"of those things will help your website"},{"startTime":706.366,"endTime":710.666,"body":"copy to be read faster"},{"startTime":710.666,"endTime":716.266,"body":"or to be more easily read"},{"startTime":710.666,"endTime":716.266,"body":"by everyone who visits your website."},{"startTime":716.7,"endTime":719.733,"body":"You want to aim for about a high school"},{"startTime":716.7,"endTime":719.733,"body":"reading level,"},{"startTime":719.966,"endTime":725.133,"body":"so like they say about 11th grade, 10th"},{"startTime":719.966,"endTime":725.133,"body":"or 11th grade, and focus on the outcomes"},{"startTime":725.133,"endTime":728.433,"body":"you're providing your clients,"},{"startTime":725.133,"endTime":728.433,"body":"not the steps you're taking."},{"startTime":728.966,"endTime":732.6,"body":"I mean, they don't really care"},{"startTime":728.966,"endTime":732.6,"body":"about the house anyway, just the what."},{"startTime":733.3,"endTime":737.1,"body":"So you can use online tools"},{"startTime":733.3,"endTime":737.1,"body":"like grammarly or word contract"},{"startTime":737.166,"endTime":740.5,"body":"not to help you parrot on your writing"},{"startTime":737.166,"endTime":740.5,"body":"and make it more succinct."},{"startTime":741.333,"endTime":746.333,"body":"Full disclosure All of my blogs"},{"startTime":741.333,"endTime":746.333,"body":"are improved through both of these tools."},{"startTime":746.666,"endTime":750.533,"body":"They help catch my overly superfluous"},{"startTime":746.666,"endTime":750.533,"body":"writing."},{"startTime":751.5,"endTime":753.733,"body":"Mostly."},{"startTime":753.966,"endTime":757.533,"body":"Now number five, captions and transcripts."},{"startTime":758.066,"endTime":761.333,"body":"Now, do you a podcast"},{"startTime":758.066,"endTime":761.333,"body":"or do you upload YouTube videos?"},{"startTime":761.533,"endTime":764.266,"body":"I mean, like this podcast"},{"startTime":761.533,"endTime":764.266,"body":"and YouTube video that you're"},{"startTime":764.533,"endTime":767.166,"body":"literally listening to right this second."},{"startTime":767.833,"endTime":770.3,"body":"Do you put any of those on your website?"},{"startTime":770.3,"endTime":773.033,"body":"You need to include alternative options"},{"startTime":773.233,"endTime":776.466,"body":"so anyone can access your content."},{"startTime":777.133,"endTime":779.766,"body":"Now, if you're creating videos"},{"startTime":777.133,"endTime":779.766,"body":"with any kind of narration,"},{"startTime":780.1,"endTime":783.5,"body":"any kind of voiceover,"},{"startTime":780.1,"endTime":783.5,"body":"you need to include captions ones"},{"startTime":783.8,"endTime":787.766,"body":"so that everyone can access"},{"startTime":783.8,"endTime":787.766,"body":"the information in the video."},{"startTime":788.266,"endTime":792.466,"body":"Now, thankfully, this has become"},{"startTime":788.266,"endTime":792.466,"body":"quite popular to provide captions."},{"startTime":792.833,"endTime":796.4,"body":"Hall Saluja so many platforms have"},{"startTime":796.4,"endTime":800.9,"body":"automatic captions"},{"startTime":796.4,"endTime":800.9,"body":"already built in Instagram and TikTok."},{"startTime":800.9,"endTime":804.266,"body":"Tok used several options for captioning,"},{"startTime":800.9,"endTime":804.266,"body":"including styles,"},{"startTime":804.533,"endTime":806.933,"body":"which lets"},{"startTime":804.533,"endTime":806.933,"body":"you have a little bit of fun with it."},{"startTime":806.933,"endTime":811.633,"body":"You can use apps like captions to make"},{"startTime":806.933,"endTime":811.633,"body":"them even more stylized and more unique."},{"startTime":812.4,"endTime":814.933,"body":"YouTube is adding captions"},{"startTime":812.4,"endTime":814.933,"body":"automatically now."},{"startTime":815.2,"endTime":817.533,"body":"They just tell you"},{"startTime":815.2,"endTime":817.533,"body":"it might not be there immediately"},{"startTime":817.533,"endTime":820.266,"body":"when the video is loaded,"},{"startTime":817.533,"endTime":820.266,"body":"but they will do automatic captions."},{"startTime":821.033,"endTime":823.566,"body":"Now, if you have longer form videos,"},{"startTime":824.4,"endTime":827.966,"body":"I recommend some videos longer"},{"startTime":824.4,"endTime":827.966,"body":"than 30 seconds to a minute."},{"startTime":828.366,"endTime":832.766,"body":"I recommend services like Bravocon"},{"startTime":828.366,"endTime":832.766,"body":"because it'll help you create"},{"startTime":832.766,"endTime":837.066,"body":"captions that you can upload"},{"startTime":832.766,"endTime":837.066,"body":"to your YouTube or Vimeo videos."},{"startTime":837.7,"endTime":839.566,"body":"They're going to be a little bit"},{"startTime":837.7,"endTime":839.566,"body":"more accurate."},{"startTime":839.566,"endTime":843.3,"body":"You're able to edit them a little"},{"startTime":839.566,"endTime":843.3,"body":"more easily before you upload them."},{"startTime":844.166,"endTime":847.466,"body":"And it's especially useful"},{"startTime":844.166,"endTime":847.466,"body":"when you're creating videos for lead"},{"startTime":847.466,"endTime":852.3,"body":"magnets, online courses"},{"startTime":847.466,"endTime":852.3,"body":"or say, a welcome video for your website"},{"startTime":852.5,"endTime":856.133,"body":"so that, you know,"},{"startTime":852.5,"endTime":856.133,"body":"the captions are spot on."},{"startTime":857.1,"endTime":857.466,"body":"Now, if you"},{"startTime":857.466,"endTime":862.133,"body":"have just audio on your website,"},{"startTime":857.466,"endTime":862.133,"body":"you'll want to ensure that you also have"},{"startTime":862.133,"endTime":865.366,"body":"some kind of transcription option"},{"startTime":862.133,"endTime":865.366,"body":"available to."},{"startTime":866.2,"endTime":868.666,"body":"My blogs are actually basic"},{"startTime":868.666,"endTime":871.833,"body":"transcriptions of many of my podcast"},{"startTime":868.666,"endTime":871.833,"body":"episodes."},{"startTime":872.533,"endTime":874.766,"body":"This allows me to reach everyone"},{"startTime":875.133,"endTime":878.766,"body":"and they can get value for my podcast"},{"startTime":875.133,"endTime":878.766,"body":"even if they can't listen to it."},{"startTime":880.466,"endTime":881.7,"body":"All righty."},{"startTime":881.7,"endTime":884.866,"body":"Now it's time to ensure that your website"},{"startTime":885.2,"endTime":890.4,"body":"and the other content you're putting out"},{"startTime":885.2,"endTime":890.4,"body":"there are as inclusive as possible."},{"startTime":890.966,"endTime":894.466,"body":"Now, as business owners, it is so easy"},{"startTime":894.466,"endTime":898.066,"body":"to get overwhelmed with everything"},{"startTime":894.466,"endTime":898.066,"body":"that we need to know and do."},{"startTime":898.066,"endTime":901.733,"body":"And the goal posts"},{"startTime":898.066,"endTime":901.733,"body":"feel like they move all of the time."},{"startTime":902.7,"endTime":905.566,"body":"But now that you know"},{"startTime":902.7,"endTime":905.566,"body":"how to be more inclusive,"},{"startTime":905.9,"endTime":908.166,"body":"it's time to put it into practice."},{"startTime":908.833,"endTime":912.233,"body":"Now, before you go get overwhelmed"},{"startTime":908.833,"endTime":912.233,"body":"and you think I can't possibly"},{"startTime":912.233,"endTime":913.4,"body":"do all these things."},{"startTime":913.4,"endTime":918.166,"body":"Just know that something"},{"startTime":913.4,"endTime":918.166,"body":"like 0.02% of websites"},{"startTime":918.166,"endTime":920.1,"body":"on the internet are fully accessible."},{"startTime":921.133,"endTime":923.633,"body":"That doesn't mean that you can make"},{"startTime":923.633,"endTime":928.4,"body":"it doesn't mean you can't make some"},{"startTime":923.633,"endTime":928.4,"body":"strides to make your own more accessible"},{"startTime":928.633,"endTime":933.3,"body":"and offer a better experience to than"},{"startTime":928.633,"endTime":933.3,"body":"many of your competitors are offering."},{"startTime":933.333,"endTime":933.8,"body":"Right."},{"startTime":933.8,"endTime":936.9,"body":"We want to be better than the people"},{"startTime":933.8,"endTime":936.9,"body":"who we are competing against,"},{"startTime":937.2,"endTime":939.866,"body":"even if that person is just ourselves."},{"startTime":940.5,"endTime":944.466,"body":"Now, if you don't want to do that yourself"},{"startTime":940.5,"endTime":944.466,"body":"and you're overwhelmed"},{"startTime":944.766,"endTime":947.8,"body":"by everything that you're seeing here,"},{"startTime":944.766,"endTime":947.8,"body":"even though these are things"},{"startTime":947.8,"endTime":952.033,"body":"that you can do consistently"},{"startTime":947.8,"endTime":952.033,"body":"to keep your content accessible, I get it."},{"startTime":952.3,"endTime":955.533,"body":"And if you don't know where to start"},{"startTime":952.3,"endTime":955.533,"body":"with your own website, I also get it."},{"startTime":955.9,"endTime":958.866,"body":"My team and I actually offer"},{"startTime":958.866,"endTime":962.433,"body":"full website audits"},{"startTime":958.866,"endTime":962.433,"body":"where we test your website"},{"startTime":962.933,"endTime":965.2,"body":"and give you the action plan,"},{"startTime":965.866,"endTime":968.466,"body":"but can also perform the remediation"},{"startTime":968.933,"endTime":972.733,"body":"and make your website more accessible"},{"startTime":968.933,"endTime":972.733,"body":"with our website on it."},{"startTime":973.4,"endTime":976.833,"body":"So it's time to invest"},{"startTime":973.4,"endTime":976.833,"body":"and a good experience for everyone,"},{"startTime":977.1,"endTime":980.7,"body":"and you can do that by clicking the link"},{"startTime":977.1,"endTime":980.7,"body":"below in the video description."},{"startTime":980.933,"endTime":982.466,"body":"Now, thank you all for tuning in."},{"startTime":982.466,"endTime":997.9,"body":"I'll see you again next week."}]}