{"version":"1.0.0","segments":[{"startTime":0.3,"endTime":2.1,"body":"When you"},{"startTime":0.3,"endTime":2.1,"body":"throw a Web site out on the Internet,"},{"startTime":2.1,"endTime":4.9,"body":"you staked a little corner of the Internet"},{"startTime":2.1,"endTime":4.9,"body":"as your own."},{"startTime":5.866,"endTime":8.533,"body":"But is it doing anything for you?"},{"startTime":8.533,"endTime":12.7,"body":"The lesson, your website"},{"startTime":8.533,"endTime":12.7,"body":"should be an investment in your business,"},{"startTime":13.133,"endTime":17.366,"body":"which means it absolutely needs"},{"startTime":13.133,"endTime":17.366,"body":"to get you some kind of return."},{"startTime":18.466,"endTime":21.166,"body":"The way that many customers find us"},{"startTime":21.166,"endTime":24.066,"body":"is so varied these days."},{"startTime":24.5,"endTime":27.2,"body":"They see us on social media"},{"startTime":24.5,"endTime":27.2,"body":"that maybe they get an email."},{"startTime":28.066,"endTime":29.7,"body":"Check out a blog."},{"startTime":29.7,"endTime":35.133,"body":"Listen to a podcast before they ever"},{"startTime":29.7,"endTime":35.133,"body":"really fully explore our website."},{"startTime":36.233,"endTime":39.233,"body":"Then, of course, some get to your website"},{"startTime":36.233,"endTime":39.233,"body":"organically"},{"startTime":39.233,"endTime":41.233,"body":"through Google Search"},{"startTime":39.233,"endTime":41.233,"body":"and other search engines."},{"startTime":41.266,"endTime":43.6,"body":"I hear a big thing exist"},{"startTime":43.6,"endTime":46.5,"body":"with every customer"},{"startTime":43.6,"endTime":46.5,"body":"coming to us through a myriad of ways."},{"startTime":47.433,"endTime":50.533,"body":"How do you know if your website is working"},{"startTime":47.433,"endTime":50.533,"body":"for you"},{"startTime":50.933,"endTime":53.2,"body":"as a silent salesperson?"},{"startTime":53.733,"endTime":56.733,"body":"Now there are several factors"},{"startTime":53.733,"endTime":56.733,"body":"you should be paying attention to."},{"startTime":57.033,"endTime":59.2,"body":"So let's dove in to what matters."},{"startTime":64.5,"endTime":66.6,"body":"The most important thing to understand"},{"startTime":66.6,"endTime":71.566,"body":"is knowing"},{"startTime":66.6,"endTime":71.566,"body":"how many people are visiting your website."},{"startTime":71.866,"endTime":75.2,"body":"Besides you and your team or your mom."},{"startTime":75.733,"endTime":80.1,"body":"Now, unfortunately, websites are"},{"startTime":75.733,"endTime":80.1,"body":"not a built it and they will come thing."},{"startTime":80.4,"endTime":84.0,"body":"You have to give people a reason"},{"startTime":80.4,"endTime":84.0,"body":"to come there in a"},{"startTime":84.0,"endTime":87.366,"body":"first in the first place"},{"startTime":84.0,"endTime":87.366,"body":"and then a reason to come back again"},{"startTime":87.466,"endTime":91.7,"body":"like you want them to come back and visit"},{"startTime":87.466,"endTime":91.7,"body":"you multiple times."},{"startTime":91.7,"endTime":93.9,"body":"It takes multiple touchpoints"},{"startTime":91.7,"endTime":93.9,"body":"a lot of times"},{"startTime":94.133,"endTime":97.2,"body":"for people to turn into a lead or a sale."},{"startTime":97.733,"endTime":101.633,"body":"Now, most website platforms,"},{"startTime":97.733,"endTime":101.633,"body":"whether you hosted on WordPress"},{"startTime":101.9,"endTime":104.666,"body":"or not hosted on,"},{"startTime":101.9,"endTime":104.666,"body":"but whether you have a WordPress website"},{"startTime":105.0,"endTime":109.1,"body":"or host on Squarespace or Wix or show it,"},{"startTime":105.0,"endTime":109.1,"body":"they're going to have"},{"startTime":109.2,"endTime":113.666,"body":"some kind of analytics"},{"startTime":109.2,"endTime":113.666,"body":"and tracking that you can use to check"},{"startTime":113.966,"endTime":116.9,"body":"how many people are hitting your website."},{"startTime":117.533,"endTime":121.866,"body":"But if you want real numbers, numbers"},{"startTime":117.533,"endTime":121.866,"body":"and the clearest picture,"},{"startTime":122.233,"endTime":124.9,"body":"you want to add a free Google Analytics"},{"startTime":125.733,"endTime":127.9,"body":"tag to your website."},{"startTime":127.9,"endTime":129.7,"body":"You just have to go set up the account."},{"startTime":129.7,"endTime":133.033,"body":"It'll walk you through how to do it,"},{"startTime":129.7,"endTime":133.033,"body":"and then they are going"},{"startTime":133.033,"endTime":136.766,"body":"to keep track of the data you need"},{"startTime":133.033,"endTime":136.766,"body":"and can help"},{"startTime":136.766,"endTime":141.533,"body":"you even see what search terms"},{"startTime":136.766,"endTime":141.533,"body":"are bringing people to your website"},{"startTime":141.833,"endTime":146.166,"body":"when you pair it with Google Search"},{"startTime":141.833,"endTime":146.166,"body":"Console also a free resource."},{"startTime":146.766,"endTime":147.766,"body":"Now just an aside."},{"startTime":147.766,"endTime":152.3,"body":"Yes, I understand that the sounds are"},{"startTime":147.766,"endTime":152.3,"body":"really technical and it can get that way"},{"startTime":152.7,"endTime":154.433,"body":"if you don't want to dove deep"},{"startTime":154.433,"endTime":158.0,"body":"into Google Analytics because you don't"},{"startTime":154.433,"endTime":158.0,"body":"need something else to learn."},{"startTime":158.333,"endTime":161.4,"body":"You can hire someone who can"},{"startTime":161.4,"endTime":164.066,"body":"look at your numbers"},{"startTime":161.4,"endTime":164.066,"body":"and tell you what everything means."},{"startTime":164.433,"endTime":168.5,"body":"However, just seeing your most visited"},{"startTime":164.433,"endTime":168.5,"body":"pages is pretty straightforward,"},{"startTime":168.5,"endTime":174.533,"body":"so it's definitely, definitely worth"},{"startTime":168.5,"endTime":174.533,"body":"some time just to understand that."},{"startTime":175.133,"endTime":177.7,"body":"Now, when you look at"},{"startTime":175.133,"endTime":177.7,"body":"how many people visit"},{"startTime":177.7,"endTime":180.333,"body":"your website, we call this traffic."},{"startTime":181.1,"endTime":185.533,"body":"You want to ensure that you're"},{"startTime":181.1,"endTime":185.533,"body":"paying attention to what pages they're"},{"startTime":185.533,"endTime":189.833,"body":"looking at most, where they come from,"},{"startTime":185.533,"endTime":189.833,"body":"whether it's social media ads,"},{"startTime":190.266,"endTime":194.5,"body":"clicks, other ads,"},{"startTime":190.266,"endTime":194.5,"body":"social media in general, Google search."},{"startTime":194.8,"endTime":198.066,"body":"And if they're coming from the geo"},{"startTime":194.8,"endTime":198.066,"body":"graphic areas"},{"startTime":198.066,"endTime":200.933,"body":"you want to work"},{"startTime":198.066,"endTime":200.933,"body":"with is a very real thing."},{"startTime":201.233,"endTime":206.7,"body":"You could have some not so great people"},{"startTime":201.233,"endTime":206.7,"body":"hate your website from certain countries."},{"startTime":207.866,"endTime":209.7,"body":"Now look at a few months."},{"startTime":209.7,"endTime":211.366,"body":"You don't want to just"},{"startTime":209.7,"endTime":211.366,"body":"look at the last 30 days,"},{"startTime":211.366,"endTime":215.066,"body":"the last week you need to look at like"},{"startTime":211.366,"endTime":215.066,"body":"the last six months to a year."},{"startTime":215.3,"endTime":219.333,"body":"If you have it because you want to see"},{"startTime":215.3,"endTime":219.333,"body":"if that number 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action"},{"startTime":248.233,"endTime":251.066,"body":"once they hit your website?"},{"startTime":251.566,"endTime":252.833,"body":"Now, the purpose of a website"},{"startTime":252.833,"endTime":253.733,"body":"when you're trying"},{"startTime":253.733,"endTime":256.8,"body":"to get a return on your investment"},{"startTime":253.733,"endTime":256.8,"body":"anyway, which I think everybody is."},{"startTime":257.766,"endTime":258.3,"body":"The purpose"},{"startTime":258.3,"endTime":260.766,"body":"of your"},{"startTime":258.3,"endTime":260.766,"body":"website is not just how people visit."},{"startTime":261.3,"endTime":264.0,"body":"They need to do something."},{"startTime":264.766,"endTime":266.4,"body":"So how do you work with clients?"},{"startTime":266.4,"endTime":269.2,"body":"You need to ask yourself"},{"startTime":266.4,"endTime":269.2,"body":"this question Do they need a book, a call?"},{"startTime":269.566,"endTime":271.566,"body":"Do they need to fill out a form"},{"startTime":269.566,"endTime":271.566,"body":"of some kind?"},{"startTime":271.566,"endTime":272.866,"body":"Pay for a service directly?"},{"startTime":272.866,"endTime":275.0,"body":"Or just join your email list?"},{"startTime":275.7,"endTime":280.3,"body":"Ask yourself,"},{"startTime":275.7,"endTime":280.3,"body":"are any of these things happening?"},{"startTime":281.633,"endTime":283.833,"body":"I know as a service based business"},{"startTime":284.2,"endTime":286.366,"body":"that it's important that I get on calls"},{"startTime":284.2,"endTime":286.366,"body":"with leads."},{"startTime":286.366,"endTime":289.8,"body":"Just, for instance,"},{"startTime":286.366,"endTime":289.8,"body":"I'm selling a higher ticket thing."},{"startTime":290.1,"endTime":293.933,"body":"Typically in a service business,"},{"startTime":290.1,"endTime":293.933,"body":"you are, and it's going to be"},{"startTime":294.033,"endTime":297.6,"body":"sometimes"},{"startTime":294.033,"endTime":297.6,"body":"a few months of working together,"},{"startTime":297.6,"endTime":300.066,"body":"sometimes pretty closely"},{"startTime":297.6,"endTime":300.066,"body":"to finish that project."},{"startTime":300.9,"endTime":304.7,"body":"We all want to like"},{"startTime":300.9,"endTime":304.7,"body":"the people we're working with."},{"startTime":304.7,"endTime":308.4,"body":"So a call or a meeting"},{"startTime":304.7,"endTime":308.4,"body":"is really important to gauge"},{"startTime":308.8,"endTime":310.566,"body":"whether this is actually working."},{"startTime":311.833,"endTime":314.366,"body":"Are you consistently getting those calls?"},{"startTime":314.6,"endTime":318.666,"body":"Are you getting on a call with new people"},{"startTime":314.6,"endTime":318.666,"body":"or you're getting new people"},{"startTime":318.666,"endTime":323.433,"body":"reaching out to you, wanting"},{"startTime":318.666,"endTime":323.433,"body":"to work with you on a consistent basis?"},{"startTime":323.7,"endTime":327.033,"body":"Of course,"},{"startTime":323.7,"endTime":327.033,"body":"many times with service based businesses,"},{"startTime":327.4,"endTime":331.133,"body":"a customer may not want to work with"},{"startTime":327.4,"endTime":331.133,"body":"you immediately because again, you're"},{"startTime":331.133,"endTime":335.8,"body":"offering something a little higher ticket,"},{"startTime":331.133,"endTime":335.8,"body":"but they do like your content."},{"startTime":336.233,"endTime":340.2,"body":"So to know if you're getting"},{"startTime":336.233,"endTime":340.2,"body":"those colder leads to start paying"},{"startTime":340.2,"endTime":343.8,"body":"attention, you need to know if they're"},{"startTime":340.2,"endTime":343.8,"body":"signing up for your lead magnet,"},{"startTime":343.8,"endTime":347.666,"body":"commenting or reading multiple blogs,"},{"startTime":343.8,"endTime":347.666,"body":"looking at your services"},{"startTime":347.666,"endTime":353.333,"body":"page for a longer time"},{"startTime":347.666,"endTime":353.333,"body":"and sometimes multiple times."},{"startTime":353.333,"endTime":356.766,"body":"We can't just have people"},{"startTime":353.333,"endTime":356.766,"body":"visit our websites."},{"startTime":357.166,"endTime":361.966,"body":"We need our websites to make them"},{"startTime":357.166,"endTime":361.966,"body":"take some kind of action"},{"startTime":362.6,"endTime":364.833,"body":"and move them towards working with us."},{"startTime":365.666,"endTime":367.5,"body":"Now, if you're listening"},{"startTime":365.666,"endTime":367.5,"body":"to this and wondering"},{"startTime":368.5,"endTime":370.933,"body":"how to answer these questions for yourself"},{"startTime":371.233,"endTime":375.266,"body":"and for your business,"},{"startTime":371.233,"endTime":375.266,"body":"I want you to do a little exercise."},{"startTime":375.6,"endTime":378.233,"body":"So go get a notebook,"},{"startTime":378.366,"endTime":380.966,"body":"open up a Google doc"},{"startTime":378.366,"endTime":380.966,"body":"if you're listening to this while walking."},{"startTime":381.966,"endTime":385.566,"body":"I would sit down first"},{"startTime":381.966,"endTime":385.566,"body":"unless you're, you know, really good"},{"startTime":385.566,"endTime":389.6,"body":"at walking and typing so you can open up"},{"startTime":385.566,"endTime":389.6,"body":"an Apple Notes app, too."},{"startTime":390.3,"endTime":393.9,"body":"But I want you to answer these questions"},{"startTime":390.3,"endTime":393.9,"body":"for your business."},{"startTime":394.066,"endTime":395.566,"body":"Now, you want this full list of questions."},{"startTime":395.566,"endTime":399.133,"body":"You can get them in today's show notes"},{"startTime":399.133,"endTime":401.233,"body":"available to you very easily"},{"startTime":401.233,"endTime":406.4,"body":"at capped kogan.com forward slash 075 now."},{"startTime":406.5,"endTime":408.933,"body":"Okay, let's get started."},{"startTime":408.933,"endTime":412.1,"body":"The first question, what sales"},{"startTime":412.1,"endTime":415.033,"body":"process works best for you?"},{"startTime":416.666,"endTime":418.7,"body":"So you're filling out a form."},{"startTime":418.7,"endTime":420.466,"body":"They need to schedule a call."},{"startTime":420.466,"endTime":421.2,"body":"They need to get them."},{"startTime":421.2,"endTime":423.633,"body":"You want them to get on your email list."},{"startTime":421.2,"endTime":423.633,"body":"You don't want people to work."},{"startTime":423.8,"endTime":427.466,"body":"You don't want to work with people unless"},{"startTime":423.8,"endTime":427.466,"body":"they've been on your list for a while."},{"startTime":427.5,"endTime":431.033,"body":"Like you may have a higher end"},{"startTime":427.5,"endTime":431.033,"body":"to working with people."},{"startTime":431.033,"endTime":434.6,"body":"It may take them some work"},{"startTime":431.033,"endTime":434.6,"body":"to be qualified to work with you."},{"startTime":435.066,"endTime":440.233,"body":"So how do you want them to work with you"},{"startTime":435.066,"endTime":440.233,"body":"and what typically works best"},{"startTime":440.5,"endTime":442.2,"body":"if you've been around"},{"startTime":440.5,"endTime":442.2,"body":"for longer than a year,"},{"startTime":442.2,"endTime":444.6,"body":"you typically know"},{"startTime":442.2,"endTime":444.6,"body":"that I need to get on a call"},{"startTime":444.866,"endTime":447.566,"body":"or I know that they need to read"},{"startTime":444.866,"endTime":447.566,"body":"some of my content first,"},{"startTime":447.866,"endTime":450.466,"body":"or I'd like them"},{"startTime":447.866,"endTime":450.466,"body":"to watch this webinar first."},{"startTime":450.666,"endTime":454.2,"body":"So sit down and ask what sales process"},{"startTime":454.5,"endTime":458.166,"body":"works best for me."},{"startTime":458.166,"endTime":459.1,"body":"Now number two,"},{"startTime":460.7,"endTime":462.366,"body":"what do I want someone to"},{"startTime":462.366,"endTime":465.766,"body":"do when they come to my website?"},{"startTime":466.2,"endTime":470.466,"body":"I want you to write down a few"},{"startTime":466.2,"endTime":470.466,"body":"so there's more than one answer here"},{"startTime":471.333,"endTime":473.6,"body":"and rank those in order of what's"},{"startTime":473.6,"endTime":476.7,"body":"most important."},{"startTime":476.7,"endTime":479.566,"body":"So some of those things, again,"},{"startTime":476.7,"endTime":479.566,"body":"maybe some of the same thing,"},{"startTime":479.566,"endTime":480.866,"body":"I maybe filling out a form."},{"startTime":480.866,"endTime":485.1,"body":"It may be downloading a lead magnet,"},{"startTime":480.866,"endTime":485.1,"body":"it may be reading blogs, it may be"},{"startTime":486.2,"endTime":489.666,"body":"sharing my content, linking to my content."},{"startTime":490.033,"endTime":493.766,"body":"Just sit down and write out what I want"},{"startTime":490.033,"endTime":493.766,"body":"them to do when they come to my website."},{"startTime":493.766,"endTime":498.766,"body":"What is the purpose"},{"startTime":493.766,"endTime":498.766,"body":"of getting people to my website?"},{"startTime":498.766,"endTime":499.966,"body":"And the number three?"},{"startTime":499.966,"endTime":501.333,"body":"This is a big one."},{"startTime":501.333,"endTime":504.233,"body":"What am I hoping to get out of my website?"},{"startTime":504.3,"endTime":506.833,"body":"What do you hope people are doing?"},{"startTime":506.833,"endTime":507.9,"body":"Like what do you want?"},{"startTime":507.9,"endTime":509.133,"body":"What is the purpose of this?"},{"startTime":509.133,"endTime":512.766,"body":"Why did you even build a website?"},{"startTime":513.766,"endTime":516.3,"body":"Sit down"},{"startTime":513.766,"endTime":516.3,"body":"and write the answers to those questions?"},{"startTime":516.533,"endTime":517.633,"body":"I want you to do that first."},{"startTime":517.633,"endTime":520.933,"body":"So hit pause if you need to and come back"},{"startTime":521.133,"endTime":524.3,"body":"when you have all of these written out."},{"startTime":524.3,"endTime":526.433,"body":"All right."},{"startTime":524.3,"endTime":526.433,"body":"I'll give you a couple of minutes"},{"startTime":526.433,"endTime":528.766,"body":"now here, if I could afford it,"},{"startTime":526.433,"endTime":528.766,"body":"I'd enter like the Jeopardy theme."},{"startTime":528.766,"endTime":533.3,"body":"But I and I don't need to deal"},{"startTime":528.766,"endTime":533.3,"body":"with copyright violations."},{"startTime":533.3,"endTime":537.033,"body":"So let's dove in to"},{"startTime":533.3,"endTime":537.033,"body":"and open up your website."},{"startTime":537.033,"endTime":540.566,"body":"So preferably someplace"},{"startTime":537.033,"endTime":540.566,"body":"where you can be sitting down."},{"startTime":541.2,"endTime":543.866,"body":"Don't do this while walking the dog"},{"startTime":543.933,"endTime":546.0,"body":"and look at your website and ask yourself"},{"startTime":546.766,"endTime":548.8,"body":"these questions."},{"startTime":549.533,"endTime":552.733,"body":"What are you telling"},{"startTime":549.533,"endTime":552.733,"body":"customers to do to work with you?"},{"startTime":553.266,"endTime":556.733,"body":"So are you telling them"},{"startTime":553.266,"endTime":556.733,"body":"how to work with you?"},{"startTime":558.133,"endTime":561.366,"body":"Are you being super clear in"},{"startTime":558.133,"endTime":561.366,"body":"how to work with you?"},{"startTime":561.8,"endTime":568.633,"body":"So this question is, am I making it very"},{"startTime":561.8,"endTime":568.633,"body":"obvious what the next step is"},{"startTime":570.366,"endTime":573.6,"body":"to? I"},{"startTime":570.366,"endTime":573.6,"body":"make it really easy to find that answer."},{"startTime":573.6,"endTime":575.166,"body":"So those are three questions."},{"startTime":575.166,"endTime":577.433,"body":"What are you telling"},{"startTime":575.166,"endTime":577.433,"body":"your customers to do to work with you?"},{"startTime":577.566,"endTime":579.9,"body":"Are you telling them anything at all?"},{"startTime":579.9,"endTime":582.3,"body":"Are you being super clear"},{"startTime":582.3,"endTime":585.133,"body":"in how to work with you?"},{"startTime":585.133,"endTime":588.4,"body":"Do you make it easy to find that answer?"},{"startTime":588.766,"endTime":591.9,"body":"In my website,"},{"startTime":588.766,"endTime":591.9,"body":"top right of the menu is book"},{"startTime":591.9,"endTime":595.5,"body":"a clarity call telling people immediately"},{"startTime":591.9,"endTime":595.5,"body":"what I want them to do right."},{"startTime":595.5,"endTime":598.466,"body":"And it's the very top"},{"startTime":595.5,"endTime":598.466,"body":"of every single page."},{"startTime":599.366,"endTime":601.7,"body":"Are you making it easier for people"},{"startTime":599.366,"endTime":601.7,"body":"to find the answer"},{"startTime":601.7,"endTime":604.866,"body":"of what to do next?"},{"startTime":604.866,"endTime":605.666,"body":"This one is important."},{"startTime":605.666,"endTime":608.333,"body":"I want you to go through your website"},{"startTime":605.666,"endTime":608.333,"body":"like you're a customer."},{"startTime":609.133,"endTime":612.166,"body":"How many clicks does it take"},{"startTime":612.366,"endTime":615.566,"body":"to find that answer"},{"startTime":612.366,"endTime":615.566,"body":"of how to work with you?"},{"startTime":617.2,"endTime":618.0,"body":"And then are you"},{"startTime":618.0,"endTime":621.833,"body":"clear about the benefits"},{"startTime":618.0,"endTime":621.833,"body":"of working with you?"},{"startTime":622.166,"endTime":623.1,"body":"Because that's the other thing."},{"startTime":623.1,"endTime":626.066,"body":"People may come"},{"startTime":623.1,"endTime":626.066,"body":"and you may have found them."},{"startTime":626.066,"endTime":627.9,"body":"They may have found you on social media."},{"startTime":627.9,"endTime":631.5,"body":"They may have seen or heard"},{"startTime":627.9,"endTime":631.5,"body":"you on a podcast or another video show."},{"startTime":632.1,"endTime":636.0,"body":"But are you being very clear"},{"startTime":632.1,"endTime":636.0,"body":"about why they should work with you?"},{"startTime":636.233,"endTime":639.0,"body":"And I'm not talking about all the features"},{"startTime":636.233,"endTime":639.0,"body":"and all the things that you throw"},{"startTime":639.0,"endTime":640.266,"body":"into your services."},{"startTime":640.266,"endTime":644.166,"body":"I'm talking about what"},{"startTime":640.266,"endTime":644.166,"body":"transformation do I get"},{"startTime":644.433,"endTime":649.066,"body":"when I come to you for my business?"},{"startTime":649.066,"endTime":653.433,"body":"And I want you to take these answers"},{"startTime":649.066,"endTime":653.433,"body":"and just ruminate on them for a while."},{"startTime":653.833,"endTime":658.666,"body":"You're not necessarily"},{"startTime":653.833,"endTime":658.666,"body":"going to have a clear picture right now."},{"startTime":658.666,"endTime":662.4,"body":"This is something I want you to reflect on"},{"startTime":658.666,"endTime":662.4,"body":"and really think about now."},{"startTime":662.4,"endTime":666.366,"body":"What I what typically happens"},{"startTime":662.4,"endTime":666.366,"body":"when I work with a customer"},{"startTime":666.833,"endTime":669.966,"body":"is that their website is not very clear"},{"startTime":670.433,"endTime":674.866,"body":"and it is incredibly hard"},{"startTime":670.433,"endTime":674.866,"body":"for a customer to know, well, what's next?"},{"startTime":676.133,"endTime":679.233,"body":"Honestly, the worst case scenario here"},{"startTime":679.566,"endTime":684.0,"body":"is that they like your content"},{"startTime":679.566,"endTime":684.0,"body":"but don't know what to do"},{"startTime":685.0,"endTime":687.033,"body":"in order to actually work with you."},{"startTime":687.7,"endTime":692.366,"body":"So they hit the back button and look"},{"startTime":687.7,"endTime":692.366,"body":"for the next listing in Google Search,"},{"startTime":693.6,"endTime":698.4,"body":"or they go back to social media"},{"startTime":693.6,"endTime":698.4,"body":"to find somebody else that can help them."},{"startTime":698.4,"endTime":702.0,"body":"That doesn't have to be the reality"},{"startTime":698.4,"endTime":702.0,"body":"for your business."},{"startTime":702.6,"endTime":707.566,"body":"You can unlock your website's potential."},{"startTime":707.566,"endTime":711.233,"body":"Your website can be"},{"startTime":707.566,"endTime":711.233,"body":"an incredibly powerful tool"},{"startTime":711.5,"endTime":717.2,"body":"for your business, helping you to bring in"},{"startTime":711.5,"endTime":717.2,"body":"consistent leads and customers."},{"startTime":717.2,"endTime":722.7,"body":"But it can't do that"},{"startTime":717.2,"endTime":722.7,"body":"if you aren't doing the things you need"},{"startTime":723.1,"endTime":727.833,"body":"to bring them to your website"},{"startTime":723.1,"endTime":727.833,"body":"and convert them once they're there."},{"startTime":728.1,"endTime":728.966,"body":"That is a key thing."},{"startTime":728.966,"endTime":731.833,"body":"You can have a whole bunch of people"},{"startTime":728.966,"endTime":731.833,"body":"land on your website."},{"startTime":732.1,"endTime":734.666,"body":"You can drive"},{"startTime":732.1,"endTime":734.666,"body":"a ton of people to your website."},{"startTime":735.5,"endTime":738.6,"body":"But if there is no way for them"},{"startTime":735.5,"endTime":738.6,"body":"to know how to work with you"},{"startTime":738.6,"endTime":742.266,"body":"or what it looks like to work with you,"},{"startTime":738.6,"endTime":742.266,"body":"they're gone, right?"},{"startTime":742.3,"endTime":743.766,"body":"They're not going"},{"startTime":742.3,"endTime":743.766,"body":"to stick around for that."},{"startTime":745.2,"endTime":746.466,"body":"If you want"},{"startTime":746.466,"endTime":749.3,"body":"your website to become that"},{"startTime":746.466,"endTime":749.3,"body":"silent salesperson"},{"startTime":749.3,"endTime":752.633,"body":"who takes people"},{"startTime":749.3,"endTime":752.633,"body":"from confused to ready to go,"},{"startTime":753.3,"endTime":757.1,"body":"then you need to unlock your websites"},{"startTime":753.3,"endTime":757.1,"body":"potential."},{"startTime":757.766,"endTime":760.5,"body":"Now, as my holiday present to you,"},{"startTime":760.966,"endTime":763.2,"body":"I've got a free guide just for you."},{"startTime":763.5,"endTime":766.066,"body":"You can download it in the link below"},{"startTime":767.033,"endTime":772.566,"body":"and get my ten strategies"},{"startTime":767.033,"endTime":772.566,"body":"to turn visitors into leads."},{"startTime":772.733,"endTime":774.033,"body":"Thank you all for tuning in."},{"startTime":774.033,"endTime":787.9,"body":"I'll see you next week."}]}