{"version":"1.0.0","segments":[{"startTime":0.533,"endTime":5.399,"body":"It's the first week of 2022, and chances"},{"startTime":0.533,"endTime":5.399,"body":"are you told yourself"},{"startTime":5.399,"endTime":10.133,"body":"this is going to be your year,"},{"startTime":5.399,"endTime":10.133,"body":"this is the year your business grows."},{"startTime":10.399,"endTime":13.199,"body":"This is the year you start to scale."},{"startTime":13.999,"endTime":16.266,"body":"This is the year"},{"startTime":13.999,"endTime":16.266,"body":"you get your shit together."},{"startTime":16.933,"endTime":20.799,"body":"Look, if you're a web designer"},{"startTime":16.933,"endTime":20.799,"body":"or even a developer, chances are"},{"startTime":21.066,"endTime":23.433,"body":"that you might be a bit on the creative"},{"startTime":21.066,"endTime":23.433,"body":"side."},{"startTime":24.599,"endTime":27.299,"body":"And creatives are, well,"},{"startTime":24.599,"endTime":27.299,"body":"we're not so great"},{"startTime":27.299,"endTime":31.333,"body":"with the organizational processes"},{"startTime":27.299,"endTime":31.333,"body":"and, you know, stuff like that"},{"startTime":32.399,"endTime":34.799,"body":"and the years I've been in business"},{"startTime":35.266,"endTime":39.266,"body":"not being great with processes"},{"startTime":35.266,"endTime":39.266,"body":"and or treating my business"},{"startTime":39.733,"endTime":44.333,"body":"like the actual business"},{"startTime":39.733,"endTime":44.333,"body":"it is is the reason I failed"},{"startTime":44.333,"endTime":47.566,"body":"before I tried to freelance years ago."},{"startTime":47.566,"endTime":51.799,"body":"And I could never get"},{"startTime":47.566,"endTime":51.799,"body":"to a consistent revenue stream"},{"startTime":52.733,"endTime":56.966,"body":"because I wasn't treating my business"},{"startTime":52.733,"endTime":56.966,"body":"like a business."},{"startTime":57.633,"endTime":61.033,"body":"one thing you can do to improve"},{"startTime":57.633,"endTime":61.033,"body":"all of that"},{"startTime":61.666,"endTime":63.966,"body":"implementing some processes"},{"startTime":64.333,"endTime":68.799,"body":"for standard"},{"startTime":64.333,"endTime":68.799,"body":"operating procedures into your business."},{"startTime":74.299,"endTime":75.599,"body":"Well, hurrying,"},{"startTime":75.599,"endTime":78.599,"body":"why do we need standard"},{"startTime":75.599,"endTime":78.599,"body":"operating procedures?"},{"startTime":78.833,"endTime":81.399,"body":"Do you really want to do something"},{"startTime":78.833,"endTime":81.399,"body":"the same way"},{"startTime":81.699,"endTime":83.833,"body":"every single time you do it?"},{"startTime":84.999,"endTime":85.299,"body":"Yeah."},{"startTime":85.299,"endTime":87.733,"body":"Long and short of it is you do."},{"startTime":87.866,"endTime":89.733,"body":"Think, for instance, about"},{"startTime":89.733,"endTime":94.299,"body":"some of the largest businesses"},{"startTime":89.733,"endTime":94.299,"body":"in the world, McDonald's."},{"startTime":94.433,"endTime":97.733,"body":"Love them or hate them, grew so rapidly"},{"startTime":97.733,"endTime":103.099,"body":"and so massively, in part"},{"startTime":97.733,"endTime":103.099,"body":"because everything was so consistent"},{"startTime":103.099,"endTime":108.433,"body":"across the board while a franchisee"},{"startTime":103.099,"endTime":108.433,"body":"could come in and buy their own locations."},{"startTime":108.999,"endTime":112.466,"body":"They still had to do it"},{"startTime":108.999,"endTime":112.466,"body":"the McDonald's way."},{"startTime":113.433,"endTime":117.766,"body":"If you have ever worked fast food"},{"startTime":113.433,"endTime":117.766,"body":"or for a larger corporate"},{"startTime":117.766,"endTime":121.866,"body":"chain, chances are you went through"},{"startTime":117.766,"endTime":121.866,"body":"some kind of corporate training"},{"startTime":122.066,"endTime":123.799,"body":"in your first few weeks."},{"startTime":123.799,"endTime":127.633,"body":"Every single employee that starts"},{"startTime":123.799,"endTime":127.633,"body":"has to go through the same training,"},{"startTime":127.833,"endTime":131.533,"body":"not because companies love to waste time"},{"startTime":127.833,"endTime":131.533,"body":"where you ease you in,"},{"startTime":131.733,"endTime":135.333,"body":"but because they want those things done"},{"startTime":131.733,"endTime":135.333,"body":"the same way."},{"startTime":135.566,"endTime":137.333,"body":"But all of their employees."},{"startTime":139.666,"endTime":140.233,"body":"Now, you may be"},{"startTime":140.233,"endTime":143.633,"body":"wondering, how does this all apply to Web"},{"startTime":140.233,"endTime":143.633,"body":"design?"},{"startTime":144.233,"endTime":147.433,"body":"Aren't you creating a unique product"},{"startTime":144.233,"endTime":147.433,"body":"for every client?"},{"startTime":148.133,"endTime":151.566,"body":"Why do you need to do some things"},{"startTime":148.133,"endTime":151.566,"body":"the same way?"},{"startTime":152.533,"endTime":155.699,"body":"The long and short of it,"},{"startTime":152.533,"endTime":155.699,"body":"it helps you to do things"},{"startTime":155.699,"endTime":159.399,"body":"more efficiently"},{"startTime":155.699,"endTime":159.399,"body":"and with better precision."},{"startTime":160.066,"endTime":164.166,"body":"Now, when you take the time to think"},{"startTime":160.066,"endTime":164.166,"body":"through the process and write it all up,"},{"startTime":164.399,"endTime":168.766,"body":"you're removing any of the guesswork"},{"startTime":164.399,"endTime":168.766,"body":"when you have a process to follow."},{"startTime":168.966,"endTime":171.633,"body":"You know exactly"},{"startTime":168.966,"endTime":171.633,"body":"what the next step should be,"},{"startTime":171.899,"endTime":174.299,"body":"and you don't get mental blocks"},{"startTime":174.799,"endTime":177.299,"body":"just because you're not sure"},{"startTime":178.766,"endTime":182.566,"body":"SRP is also help you"},{"startTime":178.766,"endTime":182.566,"body":"to scale your business."},{"startTime":182.866,"endTime":188.199,"body":"Simple as that, you can only do everything"},{"startTime":182.866,"endTime":188.199,"body":"in your business for so long"},{"startTime":188.399,"endTime":191.833,"body":"until you're capped at what income"},{"startTime":188.399,"endTime":191.833,"body":"you can earn."},{"startTime":192.266,"endTime":194.733,"body":"There has to be a way to scale, and often"},{"startTime":192.266,"endTime":194.733,"body":"that means"},{"startTime":194.999,"endTime":198.399,"body":"bringing on some help now creating an SRP."},{"startTime":198.399,"endTime":202.366,"body":"That means that it's easier to train"},{"startTime":198.399,"endTime":202.366,"body":"that new person and they can come in"},{"startTime":202.366,"endTime":206.733,"body":"and get started without you"},{"startTime":202.366,"endTime":206.733,"body":"having to take a huge chunk of your time"},{"startTime":207.033,"endTime":210.233,"body":"and your day to teach them"},{"startTime":207.033,"endTime":210.233,"body":"the nitty gritty."},{"startTime":211.066,"endTime":214.799,"body":"Now, a few months ago,"},{"startTime":211.066,"endTime":214.799,"body":"I hired my first junior developer."},{"startTime":215.499,"endTime":219.899,"body":"I knew that I wanted her to help me"},{"startTime":215.499,"endTime":219.899,"body":"with specific tasks,"},{"startTime":220.266,"endTime":223.166,"body":"but I wasn't sure exactly what"},{"startTime":223.166,"endTime":225.999,"body":"all I could get over myself"},{"startTime":223.166,"endTime":225.999,"body":"and trust her with."},{"startTime":226.499,"endTime":231.699,"body":"But for those things that I knew"},{"startTime":226.499,"endTime":231.699,"body":"she would be doing, I created detailed"},{"startTime":231.899,"endTime":233.266,"body":"soapies."},{"startTime":233.366,"endTime":237.499,"body":"Having those SRP is created"},{"startTime":233.366,"endTime":237.499,"body":"before she even started"},{"startTime":237.833,"endTime":241.633,"body":"meant that I could literally just hand off"},{"startTime":237.833,"endTime":241.633,"body":"those assignments pretty easily."},{"startTime":242.066,"endTime":243.366,"body":"We reviewed them."},{"startTime":243.366,"endTime":248.166,"body":"I showed her a few things through screen"},{"startTime":243.366,"endTime":248.166,"body":"share and a way she went."},{"startTime":248.666,"endTime":253.599,"body":"She also has those to refer back to every"},{"startTime":248.666,"endTime":253.599,"body":"single time she helps with those tasks,"},{"startTime":254.099,"endTime":257.833,"body":"so she not only has the process to follow,"},{"startTime":254.099,"endTime":257.833,"body":"but it cuts down her"},{"startTime":257.833,"endTime":261.933,"body":"having to ask me the same questions"},{"startTime":257.833,"endTime":261.933,"body":"over and over again."},{"startTime":263.733,"endTime":266.533,"body":"And at"},{"startTime":263.733,"endTime":266.533,"body":"this point, you might already be thinking"},{"startTime":266.533,"endTime":270.433,"body":"of some speakers that you can implement"},{"startTime":266.533,"endTime":270.433,"body":"in your own business now."},{"startTime":270.866,"endTime":273.899,"body":"But let's talk about actually"},{"startTime":270.866,"endTime":273.899,"body":"creating them."},{"startTime":274.599,"endTime":279.399,"body":"Now the first thing to remember"},{"startTime":274.599,"endTime":279.399,"body":"is that an SRP doesn't have to be crazy"},{"startTime":279.399,"endTime":282.766,"body":"complicated, like an e-book"},{"startTime":279.399,"endTime":282.766,"body":"with everything under the Sun."},{"startTime":283.366,"endTime":288.033,"body":"Personally, I just do simple Google Docs"},{"startTime":283.366,"endTime":288.033,"body":"that have step by step instructions."},{"startTime":288.466,"endTime":291.933,"body":"one of my speakers"},{"startTime":288.466,"endTime":291.933,"body":"even has my phone number"},{"startTime":292.199,"endTime":295.066,"body":"and a note to text me"},{"startTime":292.199,"endTime":295.066,"body":"if something goes terribly wrong."},{"startTime":295.966,"endTime":298.233,"body":"I have clients that have created"},{"startTime":295.966,"endTime":298.233,"body":"a set of US"},{"startTime":298.233,"endTime":301.466,"body":"copies"},{"startTime":298.233,"endTime":301.466,"body":"by recording a series of Lume videos."},{"startTime":301.766,"endTime":304.299,"body":"Others"},{"startTime":301.766,"endTime":304.299,"body":"that have documents with screenshots."},{"startTime":305.533,"endTime":309.366,"body":"When you're creating your recipes,"},{"startTime":305.533,"endTime":309.366,"body":"you want to first focus on"},{"startTime":309.366,"endTime":314.233,"body":"what makes sense for you and your"},{"startTime":309.366,"endTime":314.233,"body":"business and how you work."},{"startTime":316.066,"endTime":319.133,"body":"Now writing your first stop"},{"startTime":320.433,"endTime":323.666,"body":"when I know that I have a new SRP,"},{"startTime":320.433,"endTime":323.666,"body":"I'm going to create,"},{"startTime":323.966,"endTime":327.466,"body":"I simply bring up a Google doc,"},{"startTime":323.966,"endTime":327.466,"body":"put it on my second monitor."},{"startTime":327.833,"endTime":330.266,"body":"Then I start the task."},{"startTime":330.633,"endTime":333.899,"body":"So it helps me"},{"startTime":330.633,"endTime":333.899,"body":"because I'm going through the task itself"},{"startTime":334.166,"endTime":337.899,"body":"while I'm writing the piece,"},{"startTime":334.166,"endTime":337.899,"body":"so I don't miss anything."},{"startTime":338.632,"endTime":343.232,"body":"So every time I click, I log in or write"},{"startTime":338.632,"endTime":343.232,"body":"otherwise do something different."},{"startTime":343.532,"endTime":346.399,"body":"I know. Take that in my."},{"startTime":346.399,"endTime":350.866,"body":"Now remember when you do this"},{"startTime":346.399,"endTime":350.866,"body":"all the time, but you might be sharing"},{"startTime":350.866,"endTime":355.299,"body":"this document with a new freelancer"},{"startTime":350.866,"endTime":355.299,"body":"or contractor or employee."},{"startTime":355.999,"endTime":357.366,"body":"Remember,"},{"startTime":357.999,"endTime":360.732,"body":"they don't know your business,"},{"startTime":360.732,"endTime":362.166,"body":"so someone was zero."},{"startTime":362.166,"endTime":365.599,"body":"Knowledge for how you work needs"},{"startTime":365.599,"endTime":367.799,"body":"to be able to come in and understand this."},{"startTime":368.932,"endTime":373.166,"body":"Break it down into a simple steps,"},{"startTime":368.932,"endTime":373.166,"body":"as you can."},{"startTime":374.032,"endTime":376.832,"body":"You also want to break it out"},{"startTime":374.032,"endTime":376.832,"body":"into any sub steps"},{"startTime":376.832,"endTime":380.832,"body":"that might fall under those initial steps."},{"startTime":381.466,"endTime":384.066,"body":"Think of it like an if else loop."},{"startTime":384.066,"endTime":386.366,"body":"If it's not this, then do that."},{"startTime":386.832,"endTime":391.699,"body":"Make sure to include everything"},{"startTime":386.832,"endTime":391.699,"body":"through to the very end of the task,"},{"startTime":391.932,"endTime":398.432,"body":"including how to mark off or notify"},{"startTime":391.932,"endTime":398.432,"body":"someone that the task has been completed."},{"startTime":400.699,"endTime":401.399,"body":"Now, how do"},{"startTime":401.399,"endTime":404.432,"body":"you determine what supplies you need?"},{"startTime":405.166,"endTime":408.199,"body":"How do you select what to take the time"},{"startTime":405.166,"endTime":408.199,"body":"with to create"},{"startTime":408.199,"endTime":410.166,"body":"standard operating procedures?"},{"startTime":410.166,"endTime":413.132,"body":"I mean, creating a suppliers"},{"startTime":410.166,"endTime":413.132,"body":"can definitely take time."},{"startTime":413.599,"endTime":417.366,"body":"So you can approach it"},{"startTime":413.599,"endTime":417.366,"body":"in a couple of couple of different ways."},{"startTime":417.899,"endTime":421.966,"body":"If you want to hire"},{"startTime":417.899,"endTime":421.966,"body":"someone soon, you've just hired someone"},{"startTime":422.299,"endTime":424.766,"body":"or you're trying to justify"},{"startTime":422.299,"endTime":424.766,"body":"bringing in help"},{"startTime":425.132,"endTime":428.132,"body":"creating supplies for the tasks."},{"startTime":428.432,"endTime":431.599,"body":"They would help"},{"startTime":428.432,"endTime":431.599,"body":"you with is a great place to start."},{"startTime":432.332,"endTime":435.499,"body":"Not only will it make it easier"},{"startTime":432.332,"endTime":435.499,"body":"on yourself when they join your team"},{"startTime":435.499,"endTime":438.266,"body":"because you'll largely"},{"startTime":435.499,"endTime":438.266,"body":"have those recipes created."},{"startTime":438.666,"endTime":440.899,"body":"But you'll know"},{"startTime":438.666,"endTime":440.899,"body":"exactly what you want them to do"},{"startTime":441.299,"endTime":445.099,"body":"and how you want them to help you"},{"startTime":441.299,"endTime":445.099,"body":"and your business."},{"startTime":445.632,"endTime":449.032,"body":"Knowing the tasks will be helping with"},{"startTime":445.632,"endTime":449.032,"body":"will help you finding"},{"startTime":449.032,"endTime":453.466,"body":"and hiring the right person to it"},{"startTime":449.032,"endTime":453.466,"body":"also let you see the gaps"},{"startTime":453.866,"endTime":456.032,"body":"and prepare for those gaps."},{"startTime":456.666,"endTime":459.932,"body":"Now, in a web design business,"},{"startTime":456.666,"endTime":459.932,"body":"you might need standard"},{"startTime":459.932,"endTime":464.399,"body":"operating procedures that cover things"},{"startTime":459.932,"endTime":464.399,"body":"like the client onboarding process,"},{"startTime":464.732,"endTime":467.932,"body":"the same app"},{"startTime":464.732,"endTime":467.932,"body":"copy design and development processes,"},{"startTime":468.466,"endTime":474.599,"body":"templated emails to send to clients"},{"startTime":468.466,"endTime":474.599,"body":"at different phases of their project."},{"startTime":475.832,"endTime":476.532,"body":"How to update"},{"startTime":476.532,"endTime":479.866,"body":"websites, how to perform"},{"startTime":476.532,"endTime":479.866,"body":"security updates and maintenance,"},{"startTime":480.432,"endTime":482.599,"body":"even how to create content"},{"startTime":483.732,"endTime":485.799,"body":"for your business's marketing."},{"startTime":486.632,"endTime":489.166,"body":"Now my junior developer only helps me"},{"startTime":489.166,"endTime":492.332,"body":"with specific development tasks,"},{"startTime":492.832,"endTime":496.966,"body":"but the SOPs and templates I've created"},{"startTime":492.832,"endTime":496.966,"body":"for other parts of my business"},{"startTime":497.299,"endTime":500.632,"body":"helped me to work faster, smarter"},{"startTime":500.932,"endTime":503.199,"body":"and more consistently."},{"startTime":504.599,"endTime":509.199,"body":"Now, one of the first steps"},{"startTime":504.599,"endTime":509.199,"body":"I wrote was one the one for updating"},{"startTime":509.199,"endTime":514.232,"body":"my hosting clients WordPress websites"},{"startTime":509.199,"endTime":514.232,"body":"as a part of their hosting."},{"startTime":514.232,"endTime":518.166,"body":"I promise to update their WordPress"},{"startTime":514.232,"endTime":518.166,"body":"core and plugins once a month"},{"startTime":518.432,"endTime":521.832,"body":"and then do a general sweep of the website"},{"startTime":518.432,"endTime":521.832,"body":"to ensure all looks good."},{"startTime":522.199,"endTime":526.599,"body":"And then I take a full backup"},{"startTime":522.199,"endTime":526.599,"body":"and I save it in a secondary location"},{"startTime":527.432,"endTime":530.532,"body":"because this process was a bit"},{"startTime":527.432,"endTime":530.532,"body":"more involved."},{"startTime":530.932,"endTime":535.299,"body":"When I brought in my junior developer,"},{"startTime":530.932,"endTime":535.299,"body":"I knew that having an SRP would help her"},{"startTime":535.299,"endTime":539.899,"body":"to do the work the way that I did"},{"startTime":535.299,"endTime":539.899,"body":"without missing any steps"},{"startTime":540.132,"endTime":545.566,"body":"and provide the same level of service"},{"startTime":540.132,"endTime":545.566,"body":"that I would myself now in this case."},{"startTime":545.566,"endTime":550.632,"body":"Her first few steps"},{"startTime":545.566,"endTime":550.632,"body":"would look something like this one."},{"startTime":550.832,"endTime":555.132,"body":"Check the the daily backup was taken"},{"startTime":550.832,"endTime":555.132,"body":"under production backup points."},{"startTime":555.699,"endTime":557.866,"body":"If not, create backup"},{"startTime":558.932,"endTime":560.532,"body":"titled backup pre."},{"startTime":560.532,"endTime":562.966,"body":"Plug in updates."},{"startTime":562.966,"endTime":565.732,"body":"Enter"},{"startTime":562.966,"endTime":565.732,"body":"your email after mine separated by. Com"},{"startTime":566.899,"endTime":569.032,"body":"Hit Production Backup."},{"startTime":569.032,"endTime":571.299,"body":"Hit Create production backup."},{"startTime":571.299,"endTime":574.199,"body":"Once notified, backup has been completed."},{"startTime":574.499,"endTime":577.599,"body":"Refresh backup points"},{"startTime":577.599,"endTime":579.566,"body":"and it goes on from there"},{"startTime":579.566,"endTime":583.332,"body":"with the rest of the steps"},{"startTime":579.566,"endTime":583.332,"body":"to update each plug in WordPress core,"},{"startTime":583.532,"endTime":586.532,"body":"checking the website to ensure"},{"startTime":583.532,"endTime":586.532,"body":"there are no conflicts"},{"startTime":586.766,"endTime":591.099,"body":"and how to take the final update"},{"startTime":586.766,"endTime":591.099,"body":"and where to save it."},{"startTime":591.766,"endTime":595.066,"body":"When I hired help, I was literally able"},{"startTime":595.066,"endTime":597.999,"body":"to just give her this document"},{"startTime":595.066,"endTime":597.999,"body":"in a way she went."},{"startTime":598.566,"endTime":600.699,"body":"Easiest training solution."},{"startTime":601.066,"endTime":602.032,"body":"However."},{"startTime":603.732,"endTime":605.666,"body":"Standard operating procedures."},{"startTime":605.666,"endTime":609.166,"body":"Really,"},{"startTime":605.666,"endTime":609.166,"body":"they're all about making your life easier,"},{"startTime":609.532,"endTime":613.299,"body":"but it's also about growing your business"},{"startTime":609.532,"endTime":613.299,"body":"easier."},{"startTime":614.599,"endTime":619.666,"body":"Think about every time you have to train"},{"startTime":614.599,"endTime":619.666,"body":"someone contractors"},{"startTime":619.666,"endTime":622.899,"body":"and they only stick around"},{"startTime":619.666,"endTime":622.899,"body":"for a short length of time."},{"startTime":623.199,"endTime":628.199,"body":"And if you're having to teach one person"},{"startTime":623.199,"endTime":628.199,"body":"who then quits and then teach"},{"startTime":628.199,"endTime":632.332,"body":"another person, what's the point"},{"startTime":628.199,"endTime":632.332,"body":"in the first place of hiring?"},{"startTime":633.266,"endTime":635.666,"body":"Having written processes and as Opie's"},{"startTime":635.932,"endTime":638.332,"body":"allows you to bring on help as needed,"},{"startTime":638.832,"endTime":642.199,"body":"but it also helps"},{"startTime":638.832,"endTime":642.199,"body":"to keep your business consistent."},{"startTime":642.866,"endTime":646.232,"body":"This makes it far easier"},{"startTime":642.866,"endTime":646.232,"body":"for you to scale your business,"},{"startTime":646.666,"endTime":650.266,"body":"but also makes you more efficient overall."},{"startTime":650.732,"endTime":653.632,"body":"And honestly,"},{"startTime":650.732,"endTime":653.632,"body":"you know that you're more efficient,"},{"startTime":653.899,"endTime":656.799,"body":"that when you're more efficient,"},{"startTime":653.899,"endTime":656.799,"body":"that just means"},{"startTime":656.799,"endTime":659.932,"body":"that you're able to get more billable work"},{"startTime":656.799,"endTime":659.932,"body":"done."},{"startTime":660.599,"endTime":661.632,"body":"It's not what we all want."},{"startTime":662.732,"endTime":665.532,"body":"Thank you"},{"startTime":662.732,"endTime":665.532,"body":"guys so much for tuning in to the episode"},{"startTime":665.666,"endTime":666.666,"body":"this week."},{"startTime":666.666,"endTime":672.399,"body":"I will see you again next Wednesday for another episode of Become a Digital Master."}]}