{"version":"1.0.0","segments":[{"startTime":0.666,"endTime":3.799,"body":"Does social"},{"startTime":0.666,"endTime":3.799,"body":"media and just posting for your web"},{"startTime":3.799,"endTime":7.599,"body":"design business"},{"startTime":3.799,"endTime":7.599,"body":"just kind of utterly baffle you?"},{"startTime":8.133,"endTime":10.933,"body":"Now one of the things I hear most from"},{"startTime":8.133,"endTime":10.933,"body":"my students"},{"startTime":11.266,"endTime":14.466,"body":"is that they're never sure"},{"startTime":11.266,"endTime":14.466,"body":"how to talk about themselves"},{"startTime":15.099,"endTime":18.599,"body":"when you're working for a company"},{"startTime":15.099,"endTime":18.599,"body":"and you have some emotional distance."},{"startTime":19.233,"endTime":21.866,"body":"Social media management"},{"startTime":19.233,"endTime":21.866,"body":"can be a lot easier."},{"startTime":22.433,"endTime":27.166,"body":"But how do you talk about a business"},{"startTime":22.433,"endTime":27.166,"body":"that is 100% about you,"},{"startTime":27.833,"endTime":30.966,"body":"especially in the beginning"},{"startTime":27.833,"endTime":30.966,"body":"when it is just you?"},{"startTime":31.766,"endTime":36.233,"body":"After all, your web design"},{"startTime":31.766,"endTime":36.233,"body":"business is like your baby."},{"startTime":36.599,"endTime":40.133,"body":"And if you're a freelancer,"},{"startTime":36.599,"endTime":40.133,"body":"a lot of it is about you"},{"startTime":40.366,"endTime":43.399,"body":"and what you do for your customers."},{"startTime":44.233,"endTime":46.399,"body":"That can be really hard"},{"startTime":46.399,"endTime":48.866,"body":"to separate and talk about,"},{"startTime":50.033,"endTime":52.233,"body":"especially if you're an introvert."},{"startTime":52.999,"endTime":55.266,"body":"Bragging just kind of feels wrong."},{"startTime":55.466,"endTime":57.699,"body":"Right now, you are not alone."},{"startTime":57.933,"endTime":61.633,"body":"In fact, one of the main reasons"},{"startTime":57.933,"endTime":61.633,"body":"that kind of drove me"},{"startTime":61.633,"endTime":65.433,"body":"to starting this podcast"},{"startTime":61.633,"endTime":65.433,"body":"and digital marketers in general"},{"startTime":65.666,"endTime":69.799,"body":"was because I saw a lot of my fellow"},{"startTime":65.666,"endTime":69.799,"body":"website owners and web developers"},{"startTime":70.066,"endTime":73.766,"body":"making a ton of mistakes on social media."},{"startTime":74.533,"endTime":76.999,"body":"We tend to default to what we know"},{"startTime":77.366,"endTime":80.066,"body":"and we don't get out of our own heads."},{"startTime":81.133,"endTime":84.033,"body":"So what are those mistakes?"},{"startTime":84.033,"endTime":88.333,"body":"I often see other web"},{"startTime":84.033,"endTime":88.333,"body":"designers and web developers make."},{"startTime":89.299,"endTime":93.299,"body":"In today's episode,"},{"startTime":89.299,"endTime":93.299,"body":"I'm going to take you through the top"},{"startTime":93.299,"endTime":97.499,"body":"seven mistakes I see other web designers"},{"startTime":93.299,"endTime":97.499,"body":"make on social media"},{"startTime":97.833,"endTime":102.366,"body":"and give you a few tips on how to fix that"},{"startTime":97.833,"endTime":102.366,"body":"in your own business."},{"startTime":102.899,"endTime":107.366,"body":"Not only will you be able to avoid"},{"startTime":102.899,"endTime":107.366,"body":"making these mistakes moving forward,"},{"startTime":107.666,"endTime":111.199,"body":"you're going to have a lot more confidence"},{"startTime":107.666,"endTime":111.199,"body":"in your social media strategy"},{"startTime":111.666,"endTime":115.799,"body":"and posting"},{"startTime":111.666,"endTime":115.799,"body":"consistently will become a lot easier."},{"startTime":116.266,"endTime":117.099,"body":"Ready. No,"},{"startTime":122.099,"endTime":126.799,"body":"no one not being on the right platforms."},{"startTime":127.199,"endTime":131.099,"body":"Literally the first mistake"},{"startTime":127.199,"endTime":131.099,"body":"I see a lot of business owners make."},{"startTime":131.433,"endTime":135.066,"body":"Not just web developers"},{"startTime":131.433,"endTime":135.066,"body":"and designers is not being"},{"startTime":135.066,"endTime":138.633,"body":"on the right platforms"},{"startTime":135.066,"endTime":138.633,"body":"for their target market."},{"startTime":139.133,"endTime":141.466,"body":"They post on Facebook to crickets"},{"startTime":141.666,"endTime":144.833,"body":"or try to drum up on LinkedIn"},{"startTime":141.666,"endTime":144.833,"body":"and never get seen."},{"startTime":145.633,"endTime":149.966,"body":"They, you know, while yes,"},{"startTime":145.633,"endTime":149.966,"body":"those places you know, your target market"},{"startTime":150.366,"endTime":153.399,"body":"might be there, and that's"},{"startTime":150.366,"endTime":153.399,"body":"where you think they're spending"},{"startTime":153.399,"endTime":155.899,"body":"time, especially other business owners."},{"startTime":156.433,"endTime":159.666,"body":"You have to ask yourself"},{"startTime":156.433,"endTime":159.666,"body":"if that's really the right place"},{"startTime":159.666,"endTime":163.366,"body":"for you and your dream client."},{"startTime":164.166,"endTime":166.399,"body":"first, you need to decide"},{"startTime":166.399,"endTime":169.666,"body":"who you're even talking to"},{"startTime":166.399,"endTime":169.666,"body":"in the first place."},{"startTime":169.999,"endTime":172.799,"body":"It's not just about attracting"},{"startTime":169.999,"endTime":172.799,"body":"other business owners."},{"startTime":173.199,"endTime":176.666,"body":"You need to get more specific than that."},{"startTime":177.533,"endTime":180.866,"body":"We talked about this"},{"startTime":177.533,"endTime":180.866,"body":"more in depth in episode 32,"},{"startTime":181.199,"endTime":186.666,"body":"but you really need to take care of that"},{"startTime":181.199,"endTime":186.666,"body":"first step of creating a buyer persona"},{"startTime":186.966,"endTime":190.799,"body":"and deciding"},{"startTime":186.966,"endTime":190.799,"body":"who your dream customer even is."},{"startTime":192.466,"endTime":193.399,"body":"Now, once you've done"},{"startTime":193.399,"endTime":196.799,"body":"that, then you need to do some research."},{"startTime":197.233,"endTime":201.066,"body":"So think about a few things like"},{"startTime":197.233,"endTime":201.066,"body":"where are they spending their time"},{"startTime":201.066,"endTime":204.133,"body":"on social media platforms for fun?"},{"startTime":205.066,"endTime":207.299,"body":"How do they like to learn?"},{"startTime":207.299,"endTime":210.233,"body":"What kinds of struggles"},{"startTime":207.299,"endTime":210.233,"body":"are they facing with their websites?"},{"startTime":211.233,"endTime":214.633,"body":"What do they wish they could do and change"},{"startTime":214.833,"endTime":217.599,"body":"to make their lives easier?"},{"startTime":218.299,"endTime":220.499,"body":"Now, these answers will help you decide"},{"startTime":220.766,"endTime":226.466,"body":"not only what social media platforms"},{"startTime":220.766,"endTime":226.466,"body":"you need to spend your time on, but"},{"startTime":226.466,"endTime":230.566,"body":"the kind of content you should be creating"},{"startTime":226.466,"endTime":230.566,"body":"for your ideal client."},{"startTime":231.233,"endTime":234.833,"body":"Most successful B2B social media content"},{"startTime":235.066,"endTime":238.099,"body":"includes some kind of education,"},{"startTime":238.633,"endTime":243.566,"body":"something that can provide a quick win"},{"startTime":238.633,"endTime":243.566,"body":"and build up trust with you."},{"startTime":244.166,"endTime":249.299,"body":"So when you know how your clients"},{"startTime":244.166,"endTime":249.299,"body":"like to learn and where"},{"startTime":249.433,"endTime":252.399,"body":"they like to learn, it can make creating"},{"startTime":252.399,"endTime":254.833,"body":"your content a whole lot easier."},{"startTime":255.766,"endTime":258.666,"body":"Now, depending on who"},{"startTime":255.766,"endTime":258.666,"body":"your dream customer is,"},{"startTime":259.066,"endTime":262.199,"body":"you might be able to do some research"},{"startTime":259.066,"endTime":262.199,"body":"just by Googling"},{"startTime":262.599,"endTime":266.266,"body":"look for white papers,"},{"startTime":262.599,"endTime":266.266,"body":"professional studies, even statistics"},{"startTime":266.499,"endTime":271.233,"body":"about where people are spending their time"},{"startTime":266.499,"endTime":271.233,"body":"and a basic demographic"},{"startTime":271.233,"endTime":275.166,"body":"breakdown of their users"},{"startTime":271.233,"endTime":275.166,"body":"and different social media platforms."},{"startTime":275.899,"endTime":280.466,"body":"Then I want you to choose three"},{"startTime":275.899,"endTime":280.466,"body":"to five competitors"},{"startTime":280.766,"endTime":283.399,"body":"and take a look through their social media"},{"startTime":284.066,"endTime":287.899,"body":"from find them on multiple platforms"},{"startTime":284.066,"endTime":287.899,"body":"and see where they're having"},{"startTime":287.899,"endTime":292.899,"body":"the most success, not just"},{"startTime":287.899,"endTime":292.899,"body":"with getting likes, but engagement."},{"startTime":293.599,"endTime":297.133,"body":"When you are seeing likes,"},{"startTime":293.599,"endTime":297.133,"body":"comments, shares, retweets,"},{"startTime":297.499,"endTime":301.399,"body":"you know that their audience is actually"},{"startTime":297.499,"endTime":301.399,"body":"listening to what they're saying."},{"startTime":302.066,"endTime":306.266,"body":"Take note of what seems to be working"},{"startTime":302.066,"endTime":306.266,"body":"and what isn't."},{"startTime":307.099,"endTime":311.566,"body":"Lastly, you may be able"},{"startTime":307.099,"endTime":311.566,"body":"to ask your existing clients"},{"startTime":311.833,"endTime":314.966,"body":"or just experiment posts on a platform"},{"startTime":314.966,"endTime":317.666,"body":"consistently for the next three months."},{"startTime":318.333,"endTime":319.733,"body":"Are you getting engagement?"},{"startTime":319.733,"endTime":321.433,"body":"Is your audience growing?"},{"startTime":321.433,"endTime":325.833,"body":"If not, is it"},{"startTime":321.433,"endTime":325.833,"body":"working better on another platform,"},{"startTime":326.199,"endTime":329.166,"body":"or is your content"},{"startTime":326.199,"endTime":329.166,"body":"maybe just falling flat?"},{"startTime":330.066,"endTime":332.933,"body":"This isn't an overnight process"},{"startTime":330.066,"endTime":332.933,"body":"by any means,"},{"startTime":333.199,"endTime":337.499,"body":"but the time investment will be huge"},{"startTime":333.199,"endTime":337.499,"body":"for you to talking"},{"startTime":337.499,"endTime":341.499,"body":"to your actual dream clients"},{"startTime":337.499,"endTime":341.499,"body":"instead of just other people"},{"startTime":341.499,"endTime":345.199,"body":"in your profession"},{"startTime":341.499,"endTime":345.199,"body":"or people who will never buy from you."},{"startTime":345.499,"endTime":349.132,"body":"Now, number two, focusing on your offers"},{"startTime":349.399,"endTime":353.166,"body":"feature you know what is really boring?"},{"startTime":353.532,"endTime":357.266,"body":"Seeing a list of features"},{"startTime":353.532,"endTime":357.266,"body":"for an offer with absolutely,"},{"startTime":357.266,"endTime":360.132,"body":"absolutely zero context"},{"startTime":360.599,"endTime":362.699,"body":"for why it matters to you."},{"startTime":363.132,"endTime":367.299,"body":"Your dream client"},{"startTime":363.132,"endTime":367.299,"body":"really only cares about themselves,"},{"startTime":367.799,"endTime":370.432,"body":"especially before"},{"startTime":367.799,"endTime":370.432,"body":"they've gotten to know you"},{"startTime":371.399,"endTime":374.032,"body":"when you're selling a service like website"},{"startTime":371.399,"endTime":374.032,"body":"creation."},{"startTime":374.632,"endTime":379.932,"body":"You have to get multiple sales to keep"},{"startTime":374.632,"endTime":379.932,"body":"your pipeline and your schedule full."},{"startTime":380.366,"endTime":384.299,"body":"That means often you're working"},{"startTime":380.366,"endTime":384.299,"body":"with clients for three to four months"},{"startTime":384.599,"endTime":387.666,"body":"and then maybe you're done with them"},{"startTime":384.599,"endTime":387.666,"body":"and you're on to the next client."},{"startTime":388.366,"endTime":391.332,"body":"Do you really think you're going"},{"startTime":388.366,"endTime":391.332,"body":"to fill up the sales pipeline"},{"startTime":391.699,"endTime":395.766,"body":"by talking about all the boring stuff"},{"startTime":391.699,"endTime":395.766,"body":"that your website's includes?"},{"startTime":397.166,"endTime":399.966,"body":"No, they don't care."},{"startTime":400.299,"endTime":405.932,"body":"Your dream customer literally"},{"startTime":400.299,"endTime":405.932,"body":"does not care how you build a website"},{"startTime":406.266,"endTime":408.632,"body":"or what it all includes,"},{"startTime":409.132,"endTime":412.499,"body":"especially when that's"},{"startTime":409.132,"endTime":412.499,"body":"a generic website package"},{"startTime":412.666,"endTime":415.632,"body":"that isn't tailored to them"},{"startTime":412.666,"endTime":415.632,"body":"or their needs."},{"startTime":416.299,"endTime":418.632,"body":"What they do care about"},{"startTime":418.632,"endTime":422.132,"body":"is how those features of your offer"},{"startTime":422.399,"endTime":425.532,"body":"are going to benefit them"},{"startTime":422.399,"endTime":425.532,"body":"and their business."},{"startTime":426.732,"endTime":429.532,"body":"So how do you fix this common mistake?"},{"startTime":430.532,"endTime":431.932,"body":"You turn those features of"},{"startTime":431.932,"endTime":435.066,"body":"the websites"},{"startTime":431.932,"endTime":435.066,"body":"you're building into benefits."},{"startTime":436.166,"endTime":437.132,"body":"That's it."},{"startTime":437.132,"endTime":441.032,"body":"So how does that feature"},{"startTime":437.132,"endTime":441.032,"body":"help your customer and their business?"},{"startTime":441.432,"endTime":443.899,"body":"After all,"},{"startTime":441.432,"endTime":443.899,"body":"that's what they're going to care about."},{"startTime":444.732,"endTime":449.632,"body":"In Episode 33, we actually broke this down"},{"startTime":444.732,"endTime":449.632,"body":"a bit more and it broke down"},{"startTime":449.632,"endTime":453.666,"body":"some common website features"},{"startTime":449.632,"endTime":453.666,"body":"and turned them into benefits."},{"startTime":453.999,"endTime":458.232,"body":"So let's take another"},{"startTime":453.999,"endTime":458.232,"body":"look at some of that list."},{"startTime":458.699,"endTime":461.966,"body":"So one feature built for fast page load."},{"startTime":463.866,"endTime":465.232,"body":"Benefit from that,"},{"startTime":465.232,"endTime":468.666,"body":"your website loads"},{"startTime":465.232,"endTime":468.666,"body":"quickly to capture leads."},{"startTime":469.999,"endTime":473.299,"body":"Feature"},{"startTime":469.999,"endTime":473.299,"body":"created in WordPress or Squarespace."},{"startTime":474.532,"endTime":475.766,"body":"Benefit."},{"startTime":475.766,"endTime":478.099,"body":"I use a popular website platform"},{"startTime":478.332,"endTime":481.132,"body":"that's proven and easy to understand,"},{"startTime":482.866,"endTime":485.066,"body":"feature, use a builder"},{"startTime":485.066,"endTime":488.666,"body":"like I use a builder like element"},{"startTime":485.066,"endTime":488.666,"body":"or Debbie"},{"startTime":490.199,"endTime":491.166,"body":". Benefit."},{"startTime":491.166,"endTime":494.166,"body":"I use one of the most popular"},{"startTime":491.166,"endTime":494.166,"body":"theme builders"},{"startTime":494.432,"endTime":497.266,"body":"to make your web site easy to update."},{"startTime":498.399,"endTime":499.866,"body":"Feature following"},{"startTime":499.866,"endTime":503.566,"body":"digital accessibility,"},{"startTime":499.866,"endTime":503.566,"body":"best practices benefit,"},{"startTime":503.899,"endTime":507.832,"body":"I make your website inclusive"},{"startTime":503.899,"endTime":507.832,"body":"to improve as SEO"},{"startTime":508.132,"endTime":511.132,"body":"and prevent ADA lawsuits."},{"startTime":512.132,"endTime":516.732,"body":"Feature right content for on page"},{"startTime":512.132,"endTime":516.732,"body":"SEO, the benefits"},{"startTime":517.332,"endTime":522.199,"body":"I help your website"},{"startTime":517.332,"endTime":522.199,"body":"get found on Google by the right people."},{"startTime":523.032,"endTime":526.266,"body":"And lastly, another feature custom"},{"startTime":523.032,"endTime":526.266,"body":"designed for your brand."},{"startTime":526.699,"endTime":527.899,"body":"The benefit?"},{"startTime":527.899,"endTime":530.299,"body":"I help your website."},{"startTime":530.299,"endTime":534.499,"body":"Create a custom"},{"startTime":530.299,"endTime":534.499,"body":"look that truly matches your branding."},{"startTime":535.599,"endTime":537.866,"body":"See how different those are."},{"startTime":538.499,"endTime":543.066,"body":"No one really cares"},{"startTime":538.499,"endTime":543.066,"body":"that I follow the best practices for web"},{"startTime":543.066,"endTime":546.199,"body":"and digital accessibility"},{"startTime":543.066,"endTime":546.199,"body":"until they tell them"},{"startTime":546.466,"endTime":549.532,"body":"why it matters."},{"startTime":549.532,"endTime":554.132,"body":"So focus less on the features"},{"startTime":549.532,"endTime":554.132,"body":"you include in the websites,"},{"startTime":554.132,"endTime":557.999,"body":"you build and showcase how those features"},{"startTime":558.499,"endTime":561.432,"body":"benefit your dream client."},{"startTime":561.432,"endTime":563.966,"body":"Now I want you to open up a Google Doc"},{"startTime":564.166,"endTime":567.232,"body":"or get out your Notes app"},{"startTime":564.166,"endTime":567.232,"body":"and just come back for just a second."},{"startTime":567.766,"endTime":571.232,"body":"I want you to jot down all of the features"},{"startTime":571.232,"endTime":576.732,"body":"you include in websites"},{"startTime":571.232,"endTime":576.732,"body":"that you know are important now."},{"startTime":577.932,"endTime":580.466,"body":"I want you to turn those features around"},{"startTime":581.132,"endTime":583.499,"body":"and explain to yourself"},{"startTime":583.499,"endTime":586.532,"body":"why they benefit your customer."},{"startTime":586.532,"endTime":589.666,"body":"Once you have those benefits written out,"},{"startTime":590.132,"endTime":593.799,"body":"you literally now"},{"startTime":590.132,"endTime":593.799,"body":"have tons of social media posts."},{"startTime":594.199,"endTime":599.066,"body":"Focus on one feature"},{"startTime":594.199,"endTime":599.066,"body":"and start out with the benefits."},{"startTime":599.632,"endTime":605.032,"body":"Then in that same post, connect it to"},{"startTime":599.632,"endTime":605.032,"body":"how it's a feature of every website"},{"startTime":605.032,"endTime":608.366,"body":"you build or something"},{"startTime":605.032,"endTime":608.366,"body":"you commonly include,"},{"startTime":608.999,"endTime":611.599,"body":"and then reinforce why"},{"startTime":611.599,"endTime":613.899,"body":"that feature matters to your customer."},{"startTime":614.932,"endTime":618.066,"body":"Bam, you have just created months"},{"startTime":614.932,"endTime":618.066,"body":"of content"},{"startTime":618.399,"endTime":621.499,"body":"in about ten minutes."},{"startTime":621.966,"endTime":624.532,"body":"Now, mistake number three,"},{"startTime":625.232,"endTime":627.732,"body":"only posting sales posts,"},{"startTime":628.532,"endTime":633.332,"body":"hook social media is about being social."},{"startTime":633.932,"endTime":638.632,"body":"No one wants to jump onto Instagram"},{"startTime":633.932,"endTime":638.632,"body":"or even onto LinkedIn"},{"startTime":638.866,"endTime":642.999,"body":"and immediately"},{"startTime":638.866,"endTime":642.999,"body":"be sold to literally no one,"},{"startTime":643.832,"endTime":646.999,"body":"even if your dream customer"},{"startTime":643.832,"endTime":646.999,"body":"is looking for someone"},{"startTime":647.232,"endTime":650.432,"body":"to actively build their next website."},{"startTime":651.032,"endTime":653.532,"body":"They certainly are going to choose you"},{"startTime":651.032,"endTime":653.532,"body":"because they saw"},{"startTime":653.532,"endTime":657.899,"body":"your super salesy Instagram post"},{"startTime":653.532,"endTime":657.899,"body":"first before your competitors."},{"startTime":659.066,"endTime":660.799,"body":"And yet"},{"startTime":660.999,"endTime":662.966,"body":"about 90% of the"},{"startTime":662.966,"endTime":666.732,"body":"Web design, and especially web"},{"startTime":662.966,"endTime":666.732,"body":"developer businesses that I follow"},{"startTime":667.032,"endTime":669.899,"body":"and stock on Instagram and other platforms"},{"startTime":670.799,"endTime":676.499,"body":"make every single post a salesy post."},{"startTime":677.765,"endTime":679.699,"body":"By this website package,"},{"startTime":679.699,"endTime":683.999,"body":"contact us now we build great WordPress"},{"startTime":679.699,"endTime":683.999,"body":"Web sites,"},{"startTime":684.232,"endTime":687.399,"body":"we build responsive"},{"startTime":684.232,"endTime":687.399,"body":"websites, contact us now"},{"startTime":687.765,"endTime":690.132,"body":"and on and on."},{"startTime":691.665,"endTime":693.232,"body":"No one cares."},{"startTime":693.232,"endTime":695.165,"body":"No one is going to buy from you."},{"startTime":695.165,"endTime":699.799,"body":"And more importantly,"},{"startTime":695.165,"endTime":699.799,"body":"no one is going to engage with you"},{"startTime":699.799,"endTime":703.765,"body":"on social media when you're constantly"},{"startTime":699.799,"endTime":703.765,"body":"trying to sell them."},{"startTime":705.332,"endTime":709.632,"body":"So what do you post instead of trying"},{"startTime":705.332,"endTime":709.632,"body":"to make sales all of the time?"},{"startTime":709.932,"endTime":713.799,"body":"How do you go sales off of social media"},{"startTime":709.932,"endTime":713.799,"body":"if you're not asking for the sale?"},{"startTime":714.732,"endTime":719.432,"body":"The trick is to make about"},{"startTime":714.732,"endTime":719.432,"body":"70% of your posts"},{"startTime":719.732,"endTime":724.465,"body":"focused on building up the know"},{"startTime":719.732,"endTime":724.465,"body":"like and trust factor,"},{"startTime":725.199,"endTime":728.232,"body":"some of which we'll dove"},{"startTime":725.199,"endTime":728.232,"body":"into later in this episode."},{"startTime":729.499,"endTime":732.232,"body":"And have a salesy call to action,"},{"startTime":732.599,"endTime":736.065,"body":"and only about 30% of your posts,"},{"startTime":736.899,"endTime":739.365,"body":"you want most of your social media posts"},{"startTime":739.565,"endTime":743.932,"body":"to entertain, engage"},{"startTime":739.565,"endTime":743.932,"body":"and educate your readers."},{"startTime":744.765,"endTime":749.199,"body":"This helps to not only build up"},{"startTime":744.765,"endTime":749.199,"body":"your engagement because casual watchers"},{"startTime":749.199,"endTime":753.432,"body":"will like those posts a lot more"},{"startTime":749.199,"endTime":753.432,"body":"than something that tells people to buy,"},{"startTime":753.999,"endTime":756.932,"body":"but it will let them know"},{"startTime":753.999,"endTime":756.932,"body":"that you get to know"},{"startTime":756.932,"endTime":760.399,"body":"you and your business"},{"startTime":756.932,"endTime":760.399,"body":"in a totally different way."},{"startTime":761.332,"endTime":764.699,"body":"Now, one of the best ways to help to break"},{"startTime":761.332,"endTime":764.699,"body":"this down"},{"startTime":765.465,"endTime":768.532,"body":"is into a term called content pillars."},{"startTime":769.299,"endTime":773.132,"body":"So right now, five or six topics"},{"startTime":769.299,"endTime":773.132,"body":"go back to your notes"},{"startTime":773.732,"endTime":777.532,"body":"that you want to be known for,"},{"startTime":773.732,"endTime":777.532,"body":"and most of them are"},{"startTime":777.532,"endTime":780.665,"body":"should focus on benefits"},{"startTime":777.532,"endTime":780.665,"body":"that you're providing your customers"},{"startTime":781.265,"endTime":784.732,"body":"and then break those main topics"},{"startTime":781.265,"endTime":784.732,"body":"into such topics"},{"startTime":785.032,"endTime":788.999,"body":"and use that to drive"},{"startTime":785.032,"endTime":788.999,"body":"your social media posts."},{"startTime":789.199,"endTime":790.465,"body":"Topics."},{"startTime":790.465,"endTime":795.799,"body":"Write about one of those content pillars"},{"startTime":790.465,"endTime":795.799,"body":"each week and make sure that you're"},{"startTime":795.799,"endTime":800.865,"body":"including educational,"},{"startTime":795.799,"endTime":800.865,"body":"entertaining content that fits that topic."},{"startTime":801.732,"endTime":803.499,"body":"Know your content!"},{"startTime":803.499,"endTime":808.432,"body":"Pillars should not be just again"},{"startTime":803.499,"endTime":808.432,"body":"focused on getting that sale."},{"startTime":809.032,"endTime":811.132,"body":"Some should just be educational."},{"startTime":811.465,"endTime":813.799,"body":"Some should be focused on on you."},{"startTime":814.565,"endTime":817.399,"body":"More on that later,"},{"startTime":814.565,"endTime":817.399,"body":"and some should be focused"},{"startTime":817.399,"endTime":822.199,"body":"on your customers"},{"startTime":817.399,"endTime":822.199,"body":"success and others can be benefit driven."},{"startTime":823.532,"endTime":825.632,"body":"Yes, you should routinely"},{"startTime":825.632,"endTime":830.432,"body":"about once a week or so,"},{"startTime":825.632,"endTime":830.432,"body":"have some sort of call to action"},{"startTime":830.732,"endTime":833.599,"body":"where you explain"},{"startTime":830.732,"endTime":833.599,"body":"how someone can work with you,"},{"startTime":833.999,"endTime":837.232,"body":"but don't just make it a sale"},{"startTime":833.999,"endTime":837.232,"body":"sale sale focus."},{"startTime":838.499,"endTime":841.365,"body":"Now, mistake number four,"},{"startTime":842.165,"endTime":844.832,"body":"never showing client successes."},{"startTime":845.899,"endTime":849.765,"body":"You want a quick way to build up"},{"startTime":845.899,"endTime":849.765,"body":"that no like trust factor,"},{"startTime":850.565,"endTime":853.465,"body":"showcase your client's successes."},{"startTime":854.165,"endTime":857.365,"body":"Literally, it can be as simple"},{"startTime":854.165,"endTime":857.365,"body":"as just getting a testimonial"},{"startTime":857.365,"endTime":861.132,"body":"from a previous client"},{"startTime":857.365,"endTime":861.132,"body":"and sharing that email them after"},{"startTime":861.132,"endTime":865.032,"body":"the project is done"},{"startTime":861.132,"endTime":865.032,"body":"and ask why they liked working with you"},{"startTime":865.265,"endTime":867.699,"body":"and ask if they can include"},{"startTime":865.265,"endTime":867.699,"body":"what makes their life"},{"startTime":867.699,"endTime":871.732,"body":"their business easier"},{"startTime":867.699,"endTime":871.732,"body":"now that they have the website you built."},{"startTime":872.765,"endTime":875.799,"body":"Reach out in six months"},{"startTime":872.765,"endTime":875.799,"body":"and ask about their businesses growth"},{"startTime":876.665,"endTime":881.232,"body":"or simply take screenshots"},{"startTime":876.665,"endTime":881.232,"body":"of their website before you fixed it."},{"startTime":881.665,"endTime":884.332,"body":"And after talking about how much"},{"startTime":884.332,"endTime":887.032,"body":"easier their site is for users to use"},{"startTime":887.332,"endTime":890.932,"body":"and what you fixed"},{"startTime":887.332,"endTime":890.932,"body":"or cleaned up on their existing website,"},{"startTime":892.065,"endTime":892.565,"body":"the best"},{"startTime":892.565,"endTime":896.365,"body":"part is you"},{"startTime":892.565,"endTime":896.365,"body":"can break these out into multiple posts"},{"startTime":896.532,"endTime":901.565,"body":"over time and even try to get some kind"},{"startTime":896.532,"endTime":901.565,"body":"of statistics from your customers"},{"startTime":901.832,"endTime":904.732,"body":"so that you can give real numbers."},{"startTime":906.765,"endTime":909.432,"body":"Now, chances are you've heard about"},{"startTime":909.432,"endTime":912.765,"body":"storytelling and marketing"},{"startTime":909.432,"endTime":912.765,"body":"and how important it is right now."},{"startTime":913.265,"endTime":916.499,"body":"The biggest mistake I see many people"},{"startTime":916.499,"endTime":920.432,"body":"make is that"},{"startTime":916.499,"endTime":920.432,"body":"they try to make the business, the brand"},{"startTime":921.132,"endTime":923.299,"body":"or the entrepreneur, etc."},{"startTime":923.632,"endTime":926.132,"body":"the heroes of the brand stories."},{"startTime":927.365,"endTime":929.632,"body":"In fact, it's not them at all."},{"startTime":930.365,"endTime":932.399,"body":"The hero of your brand story"},{"startTime":932.965,"endTime":935.432,"body":"is actually your dream client."},{"startTime":936.265,"endTime":938.699,"body":"They want to see themselves"},{"startTime":938.899,"endTime":941.999,"body":"reflected back in your social media."},{"startTime":942.999,"endTime":946.332,"body":"That's why the benefits and where you post"},{"startTime":947.032,"endTime":951.232,"body":"and how you post matters so much"},{"startTime":951.865,"endTime":955.065,"body":"when you share other clients successes"},{"startTime":951.865,"endTime":955.065,"body":"and their testimonials,"},{"startTime":955.399,"endTime":959.565,"body":"it lets your dream customer"},{"startTime":955.399,"endTime":959.565,"body":"see themselves in those results."},{"startTime":959.965,"endTime":963.165,"body":"It builds up trust and provides them"},{"startTime":959.965,"endTime":963.165,"body":"some proof"},{"startTime":963.565,"endTime":965.732,"body":"that you can do the same thing for them."},{"startTime":966.632,"endTime":969.032,"body":"Testimonials, reviews, showcases"},{"startTime":969.332,"endTime":972.132,"body":"can be incredibly powerful"},{"startTime":972.632,"endTime":976.932,"body":"for your dream client"},{"startTime":972.632,"endTime":976.932,"body":"to see in your social media feed."},{"startTime":978.799,"endTime":981.132,"body":"Now, number five,"},{"startTime":981.165,"endTime":984.032,"body":"it's going to be a hard pill"},{"startTime":981.165,"endTime":984.032,"body":"for some of us to swallow,"},{"startTime":984.399,"endTime":987.065,"body":"but never showing your face."},{"startTime":988.265,"endTime":991.432,"body":"It's a mistake"},{"startTime":988.265,"endTime":991.432,"body":"I see a lot of Web design companies make."},{"startTime":991.665,"endTime":995.099,"body":"But you have to put a face to the name."},{"startTime":995.765,"endTime":997.899,"body":"No long explanation."},{"startTime":997.899,"endTime":1001.998,"body":"Short customers"},{"startTime":997.899,"endTime":1001.998,"body":"like to do business with people they like."},{"startTime":1003.032,"endTime":1006.765,"body":"It makes total sense, after all,"},{"startTime":1003.032,"endTime":1006.765,"body":"especially if you're a service provider"},{"startTime":1006.998,"endTime":1009.765,"body":"where you might be working"},{"startTime":1006.998,"endTime":1009.765,"body":"with your client for weeks"},{"startTime":1009.765,"endTime":1012.865,"body":"or months at a time"},{"startTime":1009.765,"endTime":1012.865,"body":"like a web developer is."},{"startTime":1013.365,"endTime":1016.365,"body":"I want to enjoy the experience with you."},{"startTime":1017.365,"endTime":1019.832,"body":"When they don't know who you are"},{"startTime":1017.365,"endTime":1019.832,"body":"because they've literally"},{"startTime":1019.832,"endTime":1022.832,"body":"never seen your face."},{"startTime":1022.832,"endTime":1025.498,"body":"That can be a huge barrier"},{"startTime":1022.832,"endTime":1025.498,"body":"to your success."},{"startTime":1027.132,"endTime":1029.832,"body":"This can be especially beneficial to"},{"startTime":1029.832,"endTime":1032.565,"body":"if you were a freelancer or solopreneur,"},{"startTime":1032.832,"endTime":1036.532,"body":"because working with your company"},{"startTime":1032.832,"endTime":1036.532,"body":"is all about working with you."},{"startTime":1037.365,"endTime":1040.698,"body":"So you want to build up"},{"startTime":1037.365,"endTime":1040.698,"body":"that human connection with you"},{"startTime":1041.032,"endTime":1044.432,"body":"by using your face more in social media."},{"startTime":1045.098,"endTime":1046.998,"body":"Grab a photographer friend."},{"startTime":1046.998,"endTime":1048.298,"body":"Take some shots in your home"},{"startTime":1048.298,"endTime":1051.732,"body":"office or places around town"},{"startTime":1048.298,"endTime":1051.732,"body":"and have some fun with it."},{"startTime":1052.132,"endTime":1053.998,"body":"And it's OK"},{"startTime":1052.132,"endTime":1053.998,"body":"if it's a little uncomfortable."},{"startTime":1055.465,"endTime":1056.032,"body":"Now, it's"},{"startTime":1056.032,"endTime":1059.432,"body":"not just about showing your face, either."},{"startTime":1059.798,"endTime":1064.332,"body":"It's a lot about making a human connection"},{"startTime":1059.798,"endTime":1064.332,"body":"with your dream customer."},{"startTime":1065.398,"endTime":1071.198,"body":"Remind them that even you,"},{"startTime":1065.398,"endTime":1071.198,"body":"the tech geek, weren't hurt."},{"startTime":1071.365,"endTime":1072.298,"body":"We're not a robot."},{"startTime":1072.298,"endTime":1074.132,"body":"We're human right now."},{"startTime":1074.132,"endTime":1078.132,"body":"You can do this in your social media"},{"startTime":1074.132,"endTime":1078.132,"body":"by not shying away"},{"startTime":1078.132,"endTime":1080.765,"body":"from getting your face on camera."},{"startTime":1081.298,"endTime":1083.898,"body":"Like I said before, pictures"},{"startTime":1081.298,"endTime":1083.898,"body":"and videos of you"},{"startTime":1084.165,"endTime":1087.865,"body":"can help stories on Instagram"},{"startTime":1087.865,"endTime":1092.465,"body":"and Facebook are a great way"},{"startTime":1087.865,"endTime":1092.465,"body":"to show some behind the scenes of your day"},{"startTime":1092.832,"endTime":1096.032,"body":"without divulging anything"},{"startTime":1092.832,"endTime":1096.032,"body":"you're uncomfortable with."},{"startTime":1097.698,"endTime":1100.065,"body":"Use your personality in your brand voice."},{"startTime":1100.098,"endTime":1105.232,"body":"Make it sound like you have customers"},{"startTime":1100.098,"endTime":1105.232,"body":"provide testimonials"},{"startTime":1105.498,"endTime":1108.832,"body":"about working with you personally"},{"startTime":1105.498,"endTime":1108.832,"body":"and how you helped"},{"startTime":1109.732,"endTime":1112.332,"body":"bring in examples of when you struggle"},{"startTime":1112.332,"endTime":1115.732,"body":"with something that you know"},{"startTime":1112.332,"endTime":1115.732,"body":"your clients have struggled with."},{"startTime":1116.698,"endTime":1117.998,"body":"And collect things in"},{"startTime":1117.998,"endTime":1120.732,"body":"your marketing with an experience"},{"startTime":1117.998,"endTime":1120.732,"body":"you've had."},{"startTime":1121.198,"endTime":1124.032,"body":"Tell a story"},{"startTime":1121.198,"endTime":1124.032,"body":"and connect it back to your dream client."},{"startTime":1125.198,"endTime":1127.065,"body":"Make it personal."},{"startTime":1127.065,"endTime":1130.898,"body":"Give your clients"},{"startTime":1127.065,"endTime":1130.898,"body":"a reason to connect with you."},{"startTime":1131.332,"endTime":1134.632,"body":"It'll do a lot to build up that know"},{"startTime":1131.332,"endTime":1134.632,"body":"and like factor"},{"startTime":1134.965,"endTime":1137.865,"body":"and even work to build up the trust."},{"startTime":1139.032,"endTime":1142.232,"body":"Because they'll know you and your business"},{"startTime":1142.732,"endTime":1145.098,"body":"on an entirely different level"},{"startTime":1146.532,"endTime":1148.998,"body":"now, mistake number six,"},{"startTime":1149.665,"endTime":1152.165,"body":"not following and engaging"},{"startTime":1152.165,"endTime":1155.198,"body":"with your ideal customer."},{"startTime":1155.198,"endTime":1157.998,"body":"Do you want your dream customer"},{"startTime":1155.198,"endTime":1157.998,"body":"to follow you on social media?"},{"startTime":1158.832,"endTime":1163.065,"body":"You have to start by following them"},{"startTime":1158.832,"endTime":1163.065,"body":"and talking to them."},{"startTime":1163.832,"endTime":1168.232,"body":"You can't just post and expect them"},{"startTime":1163.832,"endTime":1168.232,"body":"to come out in droves."},{"startTime":1168.232,"endTime":1170.898,"body":"It doesn't work like that."},{"startTime":1170.898,"endTime":1173.765,"body":"You have to actually engage"},{"startTime":1170.898,"endTime":1173.765,"body":"and talk with them"},{"startTime":1174.765,"endTime":1177.398,"body":"if you're not engaging"},{"startTime":1174.765,"endTime":1177.398,"body":"with your dream customers."},{"startTime":1177.898,"endTime":1179.498,"body":"Then how will they ever find you?"},{"startTime":1180.598,"endTime":1182.565,"body":"Sure, they might come find"},{"startTime":1182.565,"endTime":1186.032,"body":"you through a hashtag"},{"startTime":1182.565,"endTime":1186.032,"body":"or even stumble on your post."},{"startTime":1186.332,"endTime":1190.698,"body":"But when you focus on building"},{"startTime":1186.332,"endTime":1190.698,"body":"an actual virtual relationship with them,"},{"startTime":1190.998,"endTime":1194.298,"body":"you're building up a human relationship."},{"startTime":1194.732,"endTime":1198.498,"body":"They'll be much more likely to come follow"},{"startTime":1194.732,"endTime":1198.498,"body":"you, work with you down the line"},{"startTime":1198.798,"endTime":1202.198,"body":"and recommend you to others"},{"startTime":1198.798,"endTime":1202.198,"body":"when they hear of a need."},{"startTime":1203.798,"endTime":1207.565,"body":"So once you go back and take out"},{"startTime":1203.798,"endTime":1207.565,"body":"that buyer persona that you've created."},{"startTime":1208.332,"endTime":1212.632,"body":"Now I want you to go to the main"},{"startTime":1208.332,"endTime":1212.632,"body":"social platforms that you've chosen"},{"startTime":1213.332,"endTime":1215.532,"body":"and you'll be posting on the most."},{"startTime":1215.932,"endTime":1218.998,"body":"And follow about 100 people and businesses"},{"startTime":1219.232,"endTime":1222.332,"body":"that fit in with your dream clients"},{"startTime":1219.232,"endTime":1222.332,"body":"persona."},{"startTime":1222.698,"endTime":1225.598,"body":"It's OK if it changes later,"},{"startTime":1222.698,"endTime":1225.598,"body":"which is just where we're starting."},{"startTime":1226.932,"endTime":1229.632,"body":"Then I want you to follow some direct"},{"startTime":1229.932,"endTime":1233.065,"body":"and indirect competitors, people"},{"startTime":1233.065,"endTime":1236.665,"body":"you think your dream client"},{"startTime":1233.065,"endTime":1236.665,"body":"are already following and engaging with."},{"startTime":1237.832,"endTime":1238.898,"body":"Now, I want you to"},{"startTime":1238.898,"endTime":1241.432,"body":"comment on your dream clients posts."},{"startTime":1241.898,"endTime":1245.365,"body":"Scroll through your feed"},{"startTime":1241.898,"endTime":1245.365,"body":"and spend about five to ten minutes a day"},{"startTime":1245.632,"endTime":1247.832,"body":"leaving valuable comments"},{"startTime":1248.632,"endTime":1252.198,"body":"or something"},{"startTime":1248.632,"endTime":1252.198,"body":"personal on their latest social posts."},{"startTime":1252.732,"endTime":1256.265,"body":"Respond to their stories"},{"startTime":1252.732,"endTime":1256.265,"body":"with something relevant to that story."},{"startTime":1257.132,"endTime":1258.065,"body":"Just don't."},{"startTime":1258.065,"endTime":1259.732,"body":"For something that will kind of build up"},{"startTime":1259.732,"endTime":1262.832,"body":"that relationship and show off her"},{"startTime":1259.732,"endTime":1262.832,"body":"personality and expertize."},{"startTime":1263.732,"endTime":1266.032,"body":"Don't sell to them,"},{"startTime":1266.698,"endTime":1269.598,"body":"but focus on providing"},{"startTime":1266.698,"endTime":1269.598,"body":"value and connection."},{"startTime":1271.432,"endTime":1274.565,"body":"Next, go to your indirect competitors,"},{"startTime":1274.898,"endTime":1277.565,"body":"the ones you think your dream client"},{"startTime":1274.898,"endTime":1277.565,"body":"has already following"},{"startTime":1277.565,"endTime":1282.132,"body":"and has a healthy amount of engagement"},{"startTime":1277.565,"endTime":1282.132,"body":"and engage in comments on their posts."},{"startTime":1282.765,"endTime":1286.332,"body":"Fines or groups on Facebook"},{"startTime":1282.765,"endTime":1286.332,"body":"or Discord or a helpful member"},{"startTime":1286.632,"endTime":1289.432,"body":"and then become a helpful member"},{"startTime":1286.632,"endTime":1289.432,"body":"of their community."},{"startTime":1290.632,"endTime":1292.898,"body":"You can build up trust"},{"startTime":1293.698,"endTime":1297.498,"body":"and get people back to your profile"},{"startTime":1293.698,"endTime":1297.498,"body":"because you're providing"},{"startTime":1297.498,"endTime":1301.232,"body":"value and connection in a place"},{"startTime":1297.498,"endTime":1301.232,"body":"they're already spending their time."},{"startTime":1302.132,"endTime":1305.832,"body":"Lastly, you need to engage back."},{"startTime":1307.198,"endTime":1307.732,"body":"When someone"},{"startTime":1307.732,"endTime":1311.065,"body":"leaves a"},{"startTime":1307.732,"endTime":1311.065,"body":"comment on any of your social media posts,"},{"startTime":1311.532,"endTime":1315.232,"body":"don't leave questions"},{"startTime":1311.532,"endTime":1315.232,"body":"unanswered or comments on responded"},{"startTime":1315.232,"endTime":1319.932,"body":"to most social platforms"},{"startTime":1315.232,"endTime":1319.932,"body":"actually give you some algorithm kudos."},{"startTime":1320.432,"endTime":1323.032,"body":"But when you're in"},{"startTime":1320.432,"endTime":1323.032,"body":"when you're engaging on your own posts"},{"startTime":1323.032,"endTime":1325.298,"body":"because you're building up"},{"startTime":1323.032,"endTime":1325.298,"body":"the number of comments,"},{"startTime":1326.032,"endTime":1328.698,"body":"but it's about more than that."},{"startTime":1328.698,"endTime":1331.232,"body":"It's about not leaving your dream client"},{"startTime":1328.698,"endTime":1331.232,"body":"hanging"},{"startTime":1331.565,"endTime":1334.531,"body":"and creating"},{"startTime":1331.565,"endTime":1334.531,"body":"more meaningful conversations."},{"startTime":1336.565,"endTime":1339.965,"body":"Now lastly, mistake number seven,"},{"startTime":1340.798,"endTime":1343.798,"body":"ignoring social media altogether."},{"startTime":1344.598,"endTime":1347.365,"body":"Our last one on the list"},{"startTime":1344.598,"endTime":1347.365,"body":"could also be the first."},{"startTime":1348.031,"endTime":1351.631,"body":"But you can't just ignore social media."},{"startTime":1352.331,"endTime":1357.131,"body":"In fact, I'd argue that a quality"},{"startTime":1352.331,"endTime":1357.131,"body":"social media strategy can do more"},{"startTime":1357.131,"endTime":1361.231,"body":"for your business than you'll ever be able"},{"startTime":1357.131,"endTime":1361.231,"body":"to actually calculate."},{"startTime":1362.098,"endTime":1365.565,"body":"Now, many people ignore social media"},{"startTime":1362.098,"endTime":1365.565,"body":"because it takes time"},{"startTime":1365.898,"endTime":1370.365,"body":"and not a year"},{"startTime":1365.898,"endTime":1370.365,"body":"before you'll really start to see results."},{"startTime":1371.598,"endTime":1373.765,"body":"That's"},{"startTime":1371.598,"endTime":1373.765,"body":"coupled with the fact that it's often"},{"startTime":1374.031,"endTime":1378.331,"body":"an indirect or hard to track ROI,"},{"startTime":1374.031,"endTime":1378.331,"body":"especially organic social media"},{"startTime":1378.865,"endTime":1382.365,"body":"makes it feel like a waste of time"},{"startTime":1378.865,"endTime":1382.365,"body":"when you just want to put your energy"},{"startTime":1382.365,"endTime":1386.231,"body":"into the sales"},{"startTime":1382.365,"endTime":1386.231,"body":"methods that are already working for you."},{"startTime":1387.465,"endTime":1391.731,"body":"But what you don't realize"},{"startTime":1387.465,"endTime":1391.731,"body":"is that many other people that are"},{"startTime":1391.731,"endTime":1396.131,"body":"being recommended to you are checking"},{"startTime":1391.731,"endTime":1396.131,"body":"you out on social media first."},{"startTime":1397.531,"endTime":1400.531,"body":"They're looking at your feed"},{"startTime":1397.531,"endTime":1400.531,"body":"or lack thereof"},{"startTime":1401.231,"endTime":1403.831,"body":"and making a quick judgment"},{"startTime":1404.131,"endTime":1406.465,"body":"about whether or not"},{"startTime":1404.131,"endTime":1406.465,"body":"you'd be the right fit"},{"startTime":1407.131,"endTime":1409.798,"body":"if you're not posting on social media"},{"startTime":1407.131,"endTime":1409.798,"body":"at all."},{"startTime":1410.398,"endTime":1414.498,"body":"Well, there is nothing to reinforce"},{"startTime":1410.398,"endTime":1414.498,"body":"what your website says"},{"startTime":1414.898,"endTime":1416.898,"body":"or what your other client told them."},{"startTime":1417.998,"endTime":1421.798,"body":"Often prospects need a few touch points"},{"startTime":1422.265,"endTime":1426.098,"body":"during the sales process"},{"startTime":1422.265,"endTime":1426.098,"body":"before they're going to make a decision."},{"startTime":1427.098,"endTime":1429.831,"body":"They might not be ready right now"},{"startTime":1429.865,"endTime":1433.831,"body":"to sign a contract for a web site,"},{"startTime":1429.865,"endTime":1433.831,"body":"but they'll be ready soon."},{"startTime":1434.365,"endTime":1437.765,"body":"Maybe they want to follow on social media"},{"startTime":1434.365,"endTime":1437.765,"body":"and see if he'd be able to help them"},{"startTime":1438.531,"endTime":1441.498,"body":"seriously or if you can provide them"},{"startTime":1441.498,"endTime":1443.731,"body":"with some wins they can use right now."},{"startTime":1444.565,"endTime":1447.098,"body":"If you're ignoring social media"},{"startTime":1444.565,"endTime":1447.098,"body":"altogether,"},{"startTime":1447.598,"endTime":1451.131,"body":"you're losing out"},{"startTime":1447.598,"endTime":1451.131,"body":"on increasing those sales touchpoints"},{"startTime":1451.398,"endTime":1455.131,"body":"and filling your pipeline with customers"},{"startTime":1451.398,"endTime":1455.131,"body":"who might want to work"},{"startTime":1455.131,"endTime":1458.265,"body":"with you in the months to come."},{"startTime":1458.931,"endTime":1461.331,"body":"Don't don't lose those clients."},{"startTime":1462.431,"endTime":1465.798,"body":"Instead, go through the methods"},{"startTime":1462.431,"endTime":1465.798,"body":"we talked about"},{"startTime":1465.798,"endTime":1468.598,"body":"in this podcast and create a plan."},{"startTime":1469.531,"endTime":1471.265,"body":"Who are you talking to?"},{"startTime":1471.265,"endTime":1472.765,"body":"Where were you post?"},{"startTime":1472.765,"endTime":1475.065,"body":"What kinds of content will you post?"},{"startTime":1476.098,"endTime":1478.065,"body":"Get some photos of yourself."},{"startTime":1478.065,"endTime":1482.498,"body":"Gather some client screenshots"},{"startTime":1478.065,"endTime":1482.498,"body":"and testimonials and set up a calendar."},{"startTime":1483.031,"endTime":1487.898,"body":"You don't have to post every single day,"},{"startTime":1483.031,"endTime":1487.898,"body":"either."},{"startTime":1488.198,"endTime":1491.998,"body":"Just make sure that whatever you plan"},{"startTime":1488.198,"endTime":1491.998,"body":"to post that you're doing so"},{"startTime":1491.998,"endTime":1496.165,"body":"consistently each week,"},{"startTime":1491.998,"endTime":1496.165,"body":"even if it's just two to three times"},{"startTime":1496.165,"endTime":1500.331,"body":"per week, that's better than going"},{"startTime":1496.165,"endTime":1500.331,"body":"through spurts here and there"},{"startTime":1501.431,"endTime":1503.431,"body":". I want"},{"startTime":1501.431,"endTime":1503.431,"body":"to make it even easier on yourself."},{"startTime":1503.931,"endTime":1506.065,"body":"Plan it out."},{"startTime":1506.065,"endTime":1509.998,"body":"Use a quick calendar or a spreadsheet"},{"startTime":1506.065,"endTime":1509.998,"body":"and decide what your post and when,"},{"startTime":1510.331,"endTime":1514.231,"body":"and then use a social media scheduling app"},{"startTime":1510.331,"endTime":1514.231,"body":"to get it all ready to go."},{"startTime":1514.865,"endTime":1517.498,"body":"Chances are you can take care of a week"},{"startTime":1517.498,"endTime":1520.898,"body":"or a month social media"},{"startTime":1517.498,"endTime":1520.898,"body":"and just a couple of hours"},{"startTime":1521.098,"endTime":1524.998,"body":"and not be overwhelmed by it"},{"startTime":1521.098,"endTime":1524.998,"body":"every single day."},{"startTime":1526.598,"endTime":1531.731,"body":"Social media can be one of your best sales"},{"startTime":1531.731,"endTime":1535.731,"body":"pipeline filters, but you can't ignore it."},{"startTime":1536.731,"endTime":1539.731,"body":"You don't have to do too much to stand out"},{"startTime":1539.731,"endTime":1542.231,"body":"among the competition"},{"startTime":1539.731,"endTime":1542.231,"body":"in the web design world, either"},{"startTime":1543.331,"endTime":1546.431,"body":"focus on not making these mistakes"},{"startTime":1546.898,"endTime":1550.098,"body":"and turn your social strategy around."},{"startTime":1550.531,"endTime":1555.331,"body":"You'll be amazed at how much better you do"},{"startTime":1550.531,"endTime":1555.331,"body":"after you've implemented"},{"startTime":1555.331,"endTime":1558.165,"body":"a few of these strategies"},{"startTime":1555.331,"endTime":1558.165,"body":"over the next few months."},{"startTime":1558.598,"endTime":1561.231,"body":"Now, thank you guys"},{"startTime":1558.598,"endTime":1561.231,"body":"all for joining us this week."},{"startTime":1561.598,"endTime":1563.898,"body":"Tune in next week. Same time. Same place."}]}