Email 101 for Ecommerce Merchants: Maximizing Your Store's Potential | #155 Dave Rodenbaugh

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Email 101 for Ecommerce Merchants: Maximizing Your Store's Potential | #155 Dave Rodenbaugh
Feb 27, 2023 Season 4 Episode 18
Claus Lauter: Ecommerce Podcast Host | Shopify Partner | Marketing Optimizer

In this episode of the Ecommerce Coffee Break Podcast, Dave Rodenbaugh, the founder of Recapture.io, joins us to talk about implementing the standard playbook of emails (and why you don't need all of them at once.)

On the Show Today You’ll Learn:

  • How to implement the standard playbook of emails
  • How to craft the perfect abandoned cart sequence
  • Best practices for A/B testing in the email flows
  • Understanding the mechanics of post-purchase emails
  • And more

Links & Resources

Website: https://recapture.io
Shopify App Store: https://apps.shopify.com/recapture-abandoned-cart-and-email-marketing
LinkedIn: https://www.linkedin.com/in/rodenbaugh/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3EFyhPe


Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

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