In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.

On the Show Today, You’ll Learn:

• How recent changes, like the decline of third-party cookies, affect e-commerce advertising. 
• The role of customer segments in connecting first-party data with AI-driven advertising. 
• How AI aids in creating campaigns, from ad copy to creative content. 
• Three stages of AI-driven advertising and their collaborative optimization. 
• What is AI's role in budget optimization and bid management.
• What Preparations are needed before implementing AI in advertising. 
• How AI boosts advertising efficiency in the dynamic world of digital commerce.

Links & Resources
Website: https://adscale.com/
Shopify App Store: https://apps.shopify.com/adscale
LinkedIn: https://www.linkedin.com/in/mati-ram-0930517/
X/Twitter: https://twitter.com/adscale

Get access to more free resources by visiting the podcast episode page at
bit.ly/3ZCR1s6


Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.


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