You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389)

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ 

---
In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. 

Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. 

Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.

Topics discussed in this episode:

- Why is organic traffic still hard for Shopify brands to get.
- How does Google’s ad focus impact your SEO strategy.
- What mindset do you need to win in SEO today.
- Why is AI the key to faster, easier SEO.
- How does Plug In AI optimize Shopify content automatically.
- What’s the best mix of AI and manual SEO control.
- Why you must speak to both customers and Google bots.
- How AI can optimize 20,000 SKUs in hours.
- What results can you expect in the first 60 days.
- Why now’s the time to prioritize SEO for long-term growth.

Links & Resources 

Website: https://pluginuseful.com/
Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizer

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3uz99evm

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Transcript

[00:00:00] This episode is sponsored by Brevo. Time to take your marketing to the next level. Bravo is the all-in-one marketing platform that helps you connect with customers through email, SMS, WhatsApp and automation, all from one easy to use platform. Keep your customer data organized, personalize every message, and drive real engagement effortlessly.

Try Brevo for free or [00:00:20] use ECB to save 50% on start and business plans for the first three months of an annual subscription. Head to brevo.com/ecb today. You will find a link also in the show notes.

Hello and welcome to another episode of the e-Commerce Coffee Break podcast. In today's episode, we are diving into [00:00:40] AI and how you can boost your organic traffic with the help of ai. Joining me again as a returning guest is Mike Simmons. He helped countless store owners boost. Their SEO and walked away with bigger paydays.

Mike's journey is impressive from software engineer to MBA, to scaling a health tech startup to 21 billion in revenue and 200 [00:01:00] employees. He has raised 60 million in venture capital and now he's bringing that expertise to Shopify entrepreneurs, so we have a lot to cover. Let's welcome back to the show.

Hi, how are you today? I'm great, Claus. Great to see you again and nice to be on with your listeners again as well. Hope everyone's having a good day. Dive into it. So, most Shopify store owners struggle to get traffic without [00:01:20] paying for ads. Why is getting organic traffic still such a challenge for them?

If you look at where these platforms invest, right? If you look at Google or Meta as as examples, they, they are spending. Billions of dollars probably creating the perfect product to help you buy an ad and understand the [00:01:40] analytics behind your ad that doesn't exist the same way, the motivation to develop a product for optimizing your SEO doesn't exist in those companies the way that it does to buy it, because that's such a big revenue stream for them.

Mm-hmm. And the other thing that's really important is that they have great search results on the search [00:02:00] engines, results pages. They wanna reward those websites that are. The masters of their domain, right? Or the websites that know a lot about whatever the topic is that people are searching for. They want to understand who actually knows what they're talking about and is offering great products and things like that, and that's how they keep their search [00:02:20] engine results, pages high quality.

We know that that's what the motivation is of the Google strategy. And then what's left out of that is like, what's the great product to help a entrepreneur or a brand implement good CEO so that they can get ranked and they can be recognized mm-hmm. As a high trusted content [00:02:40] on, on a particular topic.

And that's where, you know, products like the one we're gonna be talking about today coming in, because that's really the challenge is that the, the market has developed in a such a way that the best products in. Top of funnel products are in the ad space, and that's really. [00:03:00] Where the, all the development and product research has gone, and there's a whole nother market of, that's outside of the Google or meta ecosystem that are trying to help the brands and the entrepreneurs find their way into those, into those listings.

And that industry is probably dwarfed by the, you know, the ad revenues. [00:03:20] So I think that's why the products, the product, uh, evolve so differently. Yeah, and it makes perfect sense. And I think Google is sort of in between on two sides. Obviously they wanna make money with selling their ads and then still providing good search results.

And I, I reckon, as you said, um, the, the focus is more selling ads because that's easier for them to [00:03:40] make revenue there. Now, for a smaller brand. In the e-commerce, um, space, it's always very difficult to get into the rankings. Um, yeah, you have fast moving products, lot of excuse coming in specifically with Shopify.

Um, so where do you see is the biggest advantage of using [00:04:00] AI to get SEO right? And to get your store ranked. Yeah. Yeah. If we think about, you know, the overall, the overall funnel of your sales, right? You've got, we could just break it up into three parts. The top of funnel are what I call tofu, middle of funnel, and then bottom of the funnel.

And then once you have a [00:04:20] customer, then you're thinking about things like retention of that, right? But you need, you really need a strategy at each of those parts of the funnel and the strategies with that are available to us. So like in SEO land, we're talking about top of funnel. And the strategies that are available to us in, uh, the top of funnel is.

[00:04:40] Either paid ads or organic traffic, finding their way to your, to your site. Right? That's, that's the whole game. So of those two things, obviously we are more interested in the, uh, the SEO. There's not a conversation about how about ad buying strategies? It's about. SEO strategy and what we want to think about there [00:05:00] is really getting into the mindset that, like in search engine optimization, it's a zero sum game.

It's a dog eat dog world, let's say like it's you. You have to be willing and have the mindset that like you have to knock somebody off in order to get your spot there. It does, like, it's not like the rest of life where we can all win. It's a, it's really, there's [00:05:20] only five places they're filled. You gotta get on there, you gotta knock somebody off.

So the interesting thing is to think about, and, you know, what are the weaknesses of the brands or the pages that are ranking at the top of the stack for the words that you care about the most? And identifying what those weak spots are [00:05:40] shouldn't be able to inform you as a, as a brand that's emerging or trying to compete in a new product area and things like that.

It should inform you on how to create your content, um, so that you can take advantage of the places that are weak, but we, we have to think in this way, or you're gonna lose focus on, on the most important [00:06:00] thing in search engine optimization, which is getting to the top of the organic search engine, uh, results listings.

That makes, makes perfect sense. And I think, uh, it's like not everyone can win because there's the, the five top spots are, is where you wanna be is quite important. But also, and I think you highlighted this organic traffic and [00:06:20] I think that's a long saying For very long time organic traffic is the best set.

Traffic because you invest once to get there and then the traffic just comes in. It's the art and science of SEO where a lot of people get scared because it's, it's a long term game. You need to be on it. It can be to a certain degree, very technical, but it's definitely very time consuming. [00:06:40] So what has changed?

How is this getting easier? That's a really good question, and it's one of the, I think, one of the most encouraging things in this. And, and exciting things in this business of search engine optimization is the capabilities that generative AI gives us. Like we have, you know, we've been running apps in the [00:07:00] Shopify app store around SEO for, for many years, and ever since the, the original, um, founder of, of the app that I, I currently run, uh, was in this space.

You know, they, people were asking him for basically an ET button, can I just install your app and make everything better? To some extent, we've [00:07:20] been able, we can help by just installing the app. We can do some things, implement some things that are gonna make it better, but it's never really been able to take the ball and run down field with it, you know?

Mm-hmm. To really score the goal that you, that you need. And generative AI takes us an incredible step [00:07:40] down that idea because, so AI is like super powerful, but it's also like. Capable of doing really disastrous things. Right? And like you, if you, I'm sure all of your listeners have had this experience, like, I'll use AI for x, fill in the blank, and then they, you know, type in a question or a prompt and get back, like something that's, you know, way [00:08:00] too flowery or way off base.

And like, I always find, I have to check the math on what AI does. Mm-hmm. So you have to, you really have to look at like, what is the prompt, the set set of prompts or the series of prompts that are gonna get you a good result. So. It's like we have this, you know, very wide capability with ai, but we have to [00:08:20] put some boundaries on it to make it have the results that we want.

So the, let's say magic, uh, that's been unleashed with generative AI and the practical know-how of the industry. With all of our experience, you couple those two things together and you can put in [00:08:40] the brand's hands some incredibly powerful tools that will take a huge amount of time off of the laborious work and the laborious nature of the work that, uh, SEO has always been associated with.

So it's a pretty amazing time in the SEO industry to, uh, be able to bring tools to the market that [00:09:00] can make it much, much easier for the end user to get great results without paying. You know, pretty high prices for sometimes really unclear deliverables. Um, and that's sort of the, the story that we hear all the time from our clients that have tried to use an SEO agency or something like this.

And, you know, [00:09:20] like there's a lot of. Great SSEO agencies out there. But oftentimes the work, because it's slow, it's a little behind the scenes, it's not really clear like what's happening and people don't always feel like they can see or feel the value of that. But when, when you give them a tool that's, you know, and all we ask them to do is like.[00:09:40] 

Give us some guidance and put us in the right direction and click the button, and they see improvements happen on the, in, in front of their eyes. Like that's a much different rewarding experience and you can't compare the prices. I mean, it's, it's a very inexpensive approach to staying on top of your SEO work if you're [00:10:00] really leveraging the capability of ai.

Plus the guardrails that you need to develop the right prompts. You know, and I think that's sort of where, that's what we're, we're, we're excited about, um, in, uh, in the work that we're doing. And now a quick break to thank the sponsors of today's episode. Are you looking to take your business marketing to the next level?

Meet [00:10:20] bvo, the all-in-one marketing and CRM platform designed to help you connect with customers, drive engagement, and grow your business. With B Bravo, you can manage all your customer interactions in one place. Nurture leads through their build in CRM. Reach them through email and SMS and Goose.

Retention with powerful automations effortlessly Create personalized multi-channel campaigns that ensure every [00:10:40] single customer gets the right message at the right time. That's not all Bravo offers. AI driven personalization, advanced analytics, seamless integrations and more. Giving you everything you need to market smarter, not harder.

Get started for free or use code ECB to save 50% on starter and business plans for the first three months of an annual subscription. Head over to [00:11:00] bravo dot com's slash ecb and take your marketing further with Bravo. You will find the link in the show notes. No, I'm also very excited about that. I mean, obviously I'm in the game for 25 years.

I have worked with SEO agencies, and this example that you just gave is that they do not a hundred percent understand what you're trying to achieve. So, yeah. Um, uh, this happens [00:11:20] quite often and is that, it's, it's, you don't see results very, very quickly. So I'm excited about what's, what's happening there in the world of SEO now, with the app that you have and with Shopify, how does that work?

How does the day-to-day work, um, look like? You know, one of the things that we're super excited about is we're bringing a new app to to market Right now. We're [00:11:40] calling it plugin ai. It's an SEO driven. Content optimizer or content generator specifically built for Shopify stores. You can't, like, it doesn't have any applicability outside of Shopify.

We we're completely focused on, uh, this experience, right? So it's deeply tied into the [00:12:00] Shopify owners. Or the brand owner's experience. Basically the, the way that this works is it looks at the existing products and content that you have, and then it looks at, you know, about 10 different areas on each of the pages, whether it's your category page or your product page where, and it evaluates your content.

How is the [00:12:20] headline written? How is the URL crafted? The slug of the URL crafted is that SEO optimized, we take a shot at everything from. What keywords should we be targeting here? And of course, the, as the brand owner, you can override the AI's suggestion, but we can, we start with kind of what's the keyword that [00:12:40] we should be optimizing for and all the way to, you know, how creative we're, or, um, uh, flowery is the description of the item being sold.

But in that, in the creation of that description, are we. Really highlighting the right keywords and getting, getting all the meta tags and everything else correct. So that you're not only [00:13:00] talking to your customers really well, but you're also talking to, you know, Google's spider robust, uh, really well.

Right. You gotta be talking, uh, that's another thing for, you know, just a little, little thing to hold onto for our listeners. It's like. As an SEO person in your, in your brand, you've got to be able to, not only, so let's say you're, you're a [00:13:20] marketer, right? And if your SEO is part of your job function, you're not only tasked with talking to your customers, you also have to know and be conversant with the Google spiders, the Google crawlers, and like having that mindset that like you need to be in the business of translating not just to whatever language you're selling in, but [00:13:40] also the language of the.

Search engines. That's like a really important characteristic of a modern marketer. So, but again, we've developed plugin AI to take a lot of that work off of your plate so you don't have to consciously be thinking about it. But in the work that you're doing to speak to your customers, we can help you interpret that into [00:14:00] language that's conversant with the, uh, with the Carlos.

I love that. Um, because it's, it's, it breaks your, your, your mind, your, your brain. If you always have to think about keywords and then put it into a brand's language, and it's, it's really a skill. It's not nothing that's very, becomes very, very easy Yeah. To, to do this kind of [00:14:20] exercise, to be good in the technical SEO and still take, um, talk in the right way to your customer now.

Tell me, is there any kind of learning curve or what's, what's the onboarding of the app, so to say? Um, to get it up and running, it's incredibly easy. The onboarding is very straightforward [00:14:40] and it basically starts with just a, a scan of your existing products, and then it gives you a list of things that need to be addressed.

You can do them one by one or you can do. Everything in bulk and mm-hmm. I think there's a trade off here. So let's, let's talk about this concept. We have tools that do everything in bulk for you, but in, in doing [00:15:00] that, you're make, you're giving more control over to the, to the ai, right? If you want to say like, I.

Just optimize all my pages for me. We, we can take that task on, but the keywords aren't gonna be as fine tuned as if you go into that page and say, this is what I'm really trying to commit, communicate for this page and assign it [00:15:20] the right keywords to optimize the, all the content for. So you can outsource a lot of that to ai.

Or you can absolutely all the ai, but it's gonna, AI's gonna then have more control over like the words that are being optimized for. And if you want to take that control back, you just go into the pages that you care about most. So maybe like the suggestion that I [00:15:40] make to our customers is like, optimize everything off the, get a good start, let AI do its thing across, let's say your 500 products or what have you in your catalog.

Then look at what are the most important pages for you, probably some of your category pages, some of your or, [00:16:00] or, uh, collections pages and some of your top selling products. And then make sure that you have a really good, fine level control over those handful. So, you know, maybe it's like an 80 20 rule.

You give, uh, 80% of that, of, of the pages completely over to ai, and then the 20% of it. Drives most of your revenue. That's where [00:16:20] you spend the extra time because that needs to get dialed in. Then the beautiful thing about this is like every time you add another product, all of that work is just kind of gonna happen automatically.

As long as, as long as you, uh, keep the app installed and it's just easy to include this SEO step in your workflow as you bring new products [00:16:40] online. I was working with a customer the other day that has like 20,000, um, they, they're in the medical supply. Field, right? And so they're supplying doctor's offices with like latex gloves and swabs and, you know, all the mil, like literally tens of thousands of things that you see in a doctor's office.

And, you know, they, [00:17:00] they're kind of worried about like, how much work is it to optimize every single page. You multiply that by 20,000 products and you're like, it, it'll make your head explode. But really we can bring this down to like minutes of work for your whole. 20,000, uh, item catalog, and then let you spend the [00:17:20] hours that you can budget for this on the top sellers on the category pages that matter the most to you.

And then I think that's a really good way to like get a stable starting point. No, that makes perfect sense. And I think that was a very good example, having 20,000 SKUs, um, doing it's a lot manually. Yeah, it's a lot. It's a lot. I mean that probably no brand can [00:17:40] do this on their own, but with the help of ai, one of a sudden you can, is there any kind of, um, monitoring, tracking, reporting tool involved so that actually can see what's happening in the background?

Yeah. Um, so. In plugin ai, what we give you the ability to monitor is kind of the health of your s your [00:18:00] on-page, SEO at any given time across the site and across each page. And then actually built into our, uh, our original app plugin, SEO. That's where we have like the. A little bit more mature suite of like monitoring tools.

So you can see over time like, you know, what's your click through rate and [00:18:20] what's your organic traffic, actually traffic patterns actually looking like, and get into more, you know, deeper keyword research and more sophisticated tools. But. Those are available as part of like the plugin suite or the plugin useful family.

And plugin AI is specifically kind of around generating content, uh, that's high [00:18:40] quality and very automated. And then plugin, SEO is kind of that control panel or the suite of, uh, tools that you need to see your progress over time and, you know, have a much more. Yeah, it gets more detailed, gets more like in the technical side, if you will, of, uh, of SEO.

I like that because [00:19:00] then you have the full picture of what's happening with your SEO, um, workflow. Basically from scratch. Yeah, from optimizing to see actually is there progress and how, how I'm doing with SEO now, who's your perfect customer? You gave the example with someone who has 20,000 products. Are there specific industries or sizes that it works [00:19:20] very well with?

Part of what I love about working in the Shopify space for the last, uh, few years is like the customer is, you know, everybody from the first time entrepreneur to the enterprise. And we have customers that span that whole, yeah, that whole landscape. You know, so I. If you are a brand that's just starting [00:19:40] this plugin, AI is a great way to get your foot in the door, get your kind of head around what needs to be done, and, you know, almost effortlessly, uh, get to a great starting point.

The other day I was working with a customer who's a I. He, he actually works at a marketing agency and his client is a European brand, and their, [00:20:00] their agency's job is to bring that brand to the US and Canada. Mm-hmm. Markets. Mm-hmm. Great. So, but he's not an SEO expert. He's, you know, got a lot of marketing bonafide, but not an SEO expert.

So he, using plugin SEO, which is the more deep and detailed covers content and technical, uh, SEO [00:20:20] is using, able to leverage that to. Actually help for him to do his job, which is like this big multinational, the marketing for this big multinational brand. So it's really every, everyone from, we talk to first time entrepreneurs every day and it's, it's so rewarding working with those, with those brands that are just getting out.

Like [00:20:40] every little thing is helpful, you know, that we can offer for them. And then the bigger brands, obviously the, what's rewarding about that is not only the personal relationships, but the scale of. The scale of that benefit is much more, you know, much more measurable and much more impactful. So the perfect customer for us is a Shopify brand that, [00:21:00] that's ambitious and wants, wants to grow.

And I think maybe one way to think about it is like those individuals who have realized that, like if you, if you go to the Eisenhower metrics, right? Like what's important and urgent and understands this and appreciates that there's potentially thousands and. [00:21:20] Maybe tens or, or hundreds of thousands of dollars in the important tasks that don't have the urgency for right now.

We're trying to help you build that discipline. We're trying to make it easy for you to build that discipline, to take care of the important stuff, and not always be, you know, fighting with the urgent stuff because we wanna unlock that value that's, that's kind of hidden in those [00:21:40] important jobs that, you know, may not have the urgency as like whatever's going up wrong in your or on fire in your business today.

You know? I think a lot of people underestimate the power of SEO and as a new brand. Yeah. When you do it right from scratch, congratulations. That's the best decision you can make. Yeah. Yeah. I wanna ask a bit of the question. If [00:22:00] somebody comes to you and they have completely messed up their SEO, so it's just so they come with a data set in every product is, is just not right.

How long would it take to, to optimize this with your plugin, but then also a timeline? How long would it take potentially on Google to get it right? That's a good question. So, I mean, we do see [00:22:20] this from time to time. Like we, we actually offer, uh, in addition to the ask, we offer an SEO service that rides along and, you know, where we can do a little bit more hands-on work for our clients and, you know, we get to roll up our sleeves and do the work along with our, with our clients.

So I think like in, uh, in our experience, [00:22:40] the work of. The initial lift is probably, like, I'm going to say in hours, like 10 to 15 hours of work can make a huge amount of difference in a brand that's like, you know, maybe been around a while, has a bunch of content that needs to be tweaked or organized and and stuff like that.

Plus [00:23:00] all the keyword research to really make sure that you are competing for the right. Places. Right? You can't knock just anybody off of that top. Going back to the, the zero sum game mentality, right? Some things are easier to get into. Uh, you have to be smart about which fights are you gonna pick in those?

Getting to that top five, right? We [00:23:20] want to pick, we wanna be smart about it and pick areas where we can help a brand who may have a lower. Domain ranking or authority, domain authority. We wanna help them find the right keywords that are, that get a lot of traffic, get a lot of searches, but there's some weaknesses in those top five.

And, you know, that is, that's a really important [00:23:40] part of, of this SEO game. So yeah, I think like 10 to 15 hours is sort of where we see. We're able to make a huge amount of, of impact. Now, if you're just doing this on your own and you plug in, you know, you, you get plugin AI and you hit go, you could accomplish, uh, cleanup of all of your content, over [00:24:00] 500 products or whatever an average store might have, uh, in.

A handful of hours. And some of those, some of that time is gonna be letting AI do its thing. It's just gonna tell you when it's done. Mm-hmm. And it's not like you're kind of working or committed to that time, but you gotta start it and then, you know, come back and check the work and stuff like that. And so I think on the front [00:24:20] end, that's, let's say it's like.

Two to 10 hours, two to 15 hours, something like that. And then, um, for those, for those to make an impact, obviously, um, it depends a lot on when your site's gonna be reindexed, so it's a good idea to, you know, log into your, uh, Google search console and proactively, uh, [00:24:40] request a rera. But then, you know, your, uh, results could, you know, I think we see on average, like in the first month or two after we execute one of those services where we're very hands-on, we watch these customers closely and we see improvements, uh, measurable improvements in one to two months.

So like, [00:25:00] let's call it 60 days on, on average. And maybe the third like mindset idea to hold onto is like. You've gotta get improvement from wherever you are. So if you're at like 10 clicks a a day right now, like getting to a hundred clicks a day, it's a 10 x. It's still not a lot of clicks by any, [00:25:20] any standard.

But for your shop, it's 10 x. It's a huge deal. Is that going to change your business wildly? Probably not, but what it does change is your, is your trajectory and the ability to go from 100 to 200. Now that's not a, that doesn't require a 10 x effort. That [00:25:40] requires two x effort. Right? And you can keep on making that.

But getting, getting that first big change is a, a milestone to celebrate. And we do that with, with our customers. So, you know, I think it's really, it's really, uh, important to like, understand where you are, whether you feel it's good or bad or indifferent, it doesn't really matter. Like wherever you [00:26:00] are, there's upside if you play your game right?

And then like, look at the milestones that you accomplish over, over time. Celebrate those milestones and figure out what your next steps are. And you know, like, like everything else in life, we can make progress. Yeah, yeah, no, absolutely true. So for someone like me with an SAO game for such a long [00:26:20] time, what really makes me happy if I see generic traffic coming in from search engines, because then I know I have done my work, right?

Yeah. And it's a difficult task and obviously with the help of plugin AI and your services, you can get there quicker than trying it to figure it out on your own. How does your pricing structure work? It. Yeah, [00:26:40] super accessible. Our prices with plugin AI start at 10 bucks a month. Uh, it's, those are, you know, small catalogs and it goes up to, uh, 34, 35 bucks a month, and you can save if you go annual with an annual plan.

But I. It's very, very accessible. If you think about, you know, compared that to a, a light [00:27:00] contract with an SEO agency, you can't compare it. I think we're priced probably low, but like in, in this, uh, and that's part of what we learn and measure in our business, but we wanted to make it super accessible to every Shopify brand.

And yeah, that starts with with a pricing conversation. Yeah, I think at that price point, it's absolutely no [00:27:20] brainer for what you get to start it in into your store and start optimizing right away without spending hours and thousands of dollars with agencies where you don't really know what's the outcome is.

Absolutely. Before our coffee break comes to the end today, is there anything you wanna share with our listeners that we haven't covered yet? The thing this week that, that, uh, [00:27:40] is on everybody's minds. It's like, you know, what's happening in the world economy and the tariffs and this and that. Like, and as I was thinking about that and coming into this conversation, what I, the thing that I realized is like whether or not like the tariffs are, you know, here one day gone the next, whatever, what we know is the environment that we operate in [00:28:00] as entrepreneurs and getting that sale, the cost of doing business, the cost of shipping.

Everything's getting a little harder and more expensive. And you know, I don't say that to be discouraging. I think the thing that we need to realize is like, that's the reality and it's maybe conserve as, as a motivation [00:28:20] to find value in those important tasks that mm-hmm. Sometimes lack the urgency to motivate us.

But if we, if we take a step back and look at like our operating environment as entrepreneurs is getting more complex. And it's getting, yeah, in some ways harder, uh, to do, to do business and more [00:28:40] expensive to do business. Where we have the ability to win is time saving techniques with using, leveraging AI.

And um, and if we can find a way to manage our time and focus on some of the important work as efficiently as possible, I. Using plugin AI and other tools, [00:29:00] you're gonna excavate the value that's in the important, but, you know, not necessarily urgent tasks. And I think this is a, like a good impetus in the, that the world is giving us as entrepreneurs to really look at where do we spend our time and are we on the right Strat, are we employing the strategies that are gonna make us run better, long [00:29:20] lasting, solid businesses?

And you know, that's probably the thing that I would leave, uh, the listeners, you. I would a hundred percent agree to that. I think you always can make more money, but you can't make more time. But if you have something that helps you with making time in the case of ai, then you definitely can be a winner.

Even in the economic situation that we are right now, and I think you said it, [00:29:40] entrepreneurship, running a business is about being, adopting, being flexible, and. Optimize whatever you have. And that has never changed and it will not change. So I think exactly for a good entrepreneur, they just venture on what they do and they adapt to the situation they are in.

Yeah, we we're resourceful. That's the common trait of every [00:30:00] entrepreneur at that's, uh, that's ever been and always will be. Exactly. Where can people go and find out more about you? The easiest place to, uh, connect with us is on our website, plugin useful.com and, uh, the. Apps that we discuss today are available in the Shopify app store.

Of course. Uh, plugin AI is the new [00:30:20] plugin that's super focused on making AI work for you in in SEO context. And then plugin, SEO is kind of our, uh, flagship product that has been around for quite some time. It's very, uh, very rich with tools and plugin speed for those that need a speed boost to get them over the, [00:30:40] the last hump, uh, to, uh, have a better performing, uh, shop.

That's our family of products, our suite of products, and those are all available on the Shopify app store. I. Cool. I will put the links in the show notes as always, and you're just one click away. I hope a lot of listeners will check you out. I think that's the best decision they can make today to get optimized [00:31:00] and to really save time, get the rankings, make more money.

Thanks so much, Mike. You bet. Great to see you again. Take care. Before you leave, don't forget to visit the sponsor of today's episode. Time to take your marketing to the next level. REVO is the all-in-one marketing platform that helps you connect with customers through email, SMS, WhatsApp and automation, [00:31:20] all from one easy to use platform.

Keep your customer data organized, personalize every message, and drive real engagement effortlessly. Try B Bravo for free or use ECB to save 50% on starter and business plans for the first three months of an annual subscription. Head to b bravo.com/ecb Today you will find a link also in the show notes.[00:31:40] 

Hey Sia. Thank you for joining me on another episode of the e-Commerce Coffee Break podcast. Before you go, I'd like to ask two things from you. First, please help me with the algorithm so I can bring more impactful guests on the show. It'll also make it easier for others to discover the podcast. Simply like, comment, and subscribe in the app you're using to listen to the podcast.

And even better, if you could leave a rating. [00:32:00] Finally sign up for our free newsletter and become a smarter online seller. In just five minutes, we create content for more than 50 sources, saving you hours of research and helping you to stay on top of your e-commerce game with the latest news, insights, and trends twice a week in your inbox.

Hundred percent free. Join now at newsletter dot e-commerce coffee break.com. That's newsletter dot [00:32:20] eCommerce coffee break.com. Thanks again, and I'll catch you in the next episode. Have a good one.