Click, Drag, Sell — E-commerce Made Simple With Brizy — Bogdan Condurache | How No-Code Website Builders Work, Why Website Building Gets Easier, Why Site Speed Matters, How Brizy Boosts Shopify Sites, Why Built-in Tools Help Marketing (#406)

In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert. 

Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers. 

You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone. 

Topics discussed in this episode:  

• Why building websites is hard for beginners—and how Brizy makes it easy. 
• How Brizy lets anyone design sites with drag-and-drop, no coding needed. 
• What Brizy’s Shopify app adds beyond basic themes and templates. 
• Why Brizy Cloud is a cheaper, simpler alternative to Shopify. 
• How Brizy uses AI and Google data to build full sites in seconds. 
• Why built-in popups and marketing tools give Brizy an edge. 
• What Brizy does to keep websites fast and SEO-friendly. 
• How agencies use Brizy’s white-label tools for their clients. 
• Why syncing content across WordPress, Cloud, and Shopify matters. 
• What’s stopping you from launching—Brizy helps you start fast. 

Links & Resources 

Website: https://www.brizy.io/
Shopify App Store: https://apps.shopify.com/brizy-1
LinkedIn: https://www.linkedin.com/in/bogdan-condurache-31ba747/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/y46r68hs 

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Transcript

[00:00:00] This episode is sponsored by ahrefs, the All in one marketing intelligence platform, trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking back links, or analyzing competitors, ahrefs gives you the tools to make smarter marketing decisions.

Explore what ahrefs can do at ahrefs.com.[00:00:20] 

Hello and welcome to another episode of the E-Commerce Coffee Break podcast. Today we wanna talk about website building. We want to find out what is the best way to keep your content actual online and how to make it very easy for you. And a lot of people are not technical educated for them, it might be very difficult.

They're not [00:00:40] developers. And I want to dive a little bit more in. To this topic and joining me on the show today for this is Bogdan. He's the co-founder and chief product officer at Brizy With over 15 years of experience in tech and design, he has previously worked for ventures like ThemeFuse and PixelKit.

He specialize in creating innovative user experiences and leading product management. [00:01:00] At Brizy, his mission is to ize website building by making powerful design tools accessible for everyone. And that's what we wanna talk about. So that's welcome to the show. Hi Bogdan. How are you today? Hey Clauss. Glad to be here.

Thank you for the invite. And hello to everyone watching the podcast. I'm bog Dan. I'm a co-founder at Brey. And right now I'm chief [00:01:20] Product Officer, but I wear many hats in here. You initially on the design front, and it's what I actually love to do most. But yeah we need to do most of the stuff here, being a startup, and it's a pleasure to be doing what I do right now.

And for those who don't know breezy, the Breezy Builder [00:01:40] ecosystem, we are a website building tool. Which is a multi-platform ba basically you can install it in WordPress as a plugin or use the standalone version of, we call this the Breezy Cloud, which is similar to something like Wix or Squarespace or something based on Cloud, not on WordPress.

And we also have, an [00:02:00] app for Shopify, which is interesting for our topics. And lately we've been working on the e-commerce functionality for the Breezy Cloud. So we, we have multiple tools and and ways to build anything in web design from. I don't know, websites to landing pages, to popups, to blog [00:02:20] magazines, anything, anything like that.

And we are always looking for new stuff, the AI right now and we are trying to be a tool that agencies, freelancers medium to small businesses use as a cost effective solution in the white label one as well. So let's dive a little bit into specifically for listeners who may not have [00:02:40] any kind of experience in web development or very little, what makes it so difficult still nowadays to come up with a professional looking webpage website?

I. I, I'd say the first thing that hits people that want to do it is that they don't actually know what to do and their [00:03:00] content is not very specifically structured in a way that it makes sense. It's hard for. For people that are non-technical or not used to the space to, to build it. But now with the, with many tools AI and not necessarily ai, you can just make a plan and and create stuff.

And then with tools like ours, you can actually do [00:03:20] it without the help of of a specialized person that will work on you or on, on your website. But the thing is that, we wanted to bring something very easy to use, and we've done it, but in the end, for agencies and and the people that work on this professionally, it's also a nice way to, to build stuff [00:03:40] easier, quicker, without having knowledge of code and having to hire super specialized people for this one. So it's a win-win for non-technical people, like persons that want to build their own website, but also for agencies and even enterprise level. Now when it comes to website building, there's a lot of things involved.

People [00:04:00] talk about SEO, they talk about non codes, they talk about lending pages, all of these things. Obviously integration in Shopify is a topic. Where does your help? For instance, a lot of our listeners are on Shopify, where help your tool with creating more content, more pages on that, on Shopify.

Exactly. This is what we've [00:04:20] we've done with our integration with bridging Shopify. It's a standalone app that helps people that already have a shop, let's say, but they don't have a team or a template that is very easily customizable and they maybe want a landing pager, an about us page or something that's needs to be created with some tools that are.

From the [00:04:40] space of web website builders where you have all these tools and all these interesting all these interesting elements that you can create and build pages and animations and stuff like that. And that's what we brought to the Shopify system. Their structure with the products and catalog and everything is great, but they don't have that.

Easily [00:05:00] workable pages and and simple stuff that that's and also popups and all these kinds of notifications and stuff like that we bring it to them. And it's easy to use and it's drag and drop and no code and it's quite it's quite fun. I'd say, but yeah, it's it's that what we do with Shopify on this other solution that we have right now with Brizi [00:05:20] Cloud shops.

It's an entire e-commerce solution that that brings the functionality to our to our platform, let's say. Okay. Let's clarify this. So you have an app that integrates with your Shopify store, with your existing store, and then you are able to create more pages very easily in there. And then talk me through what's the cloud solution?

The cloud solution is [00:05:40] an alternative, let's say, to the to Shopify or to other products like that. But it's meant to help our users, our existing users that already bought some of our plans in in cloud, let's say we host everything. We do everything for them, and they've built multiple websites, presentation websites magazines, stuff like that.

But they said, oh, my [00:06:00] client wants. Shop with this already made site. Mostly these are simple shops. You won't say on Amazon. You won't see on Amazon with their, with these clients. But simple stuff, gardening stuff, I don't know. Jewelry handmades, they want a simple shop and they don't want to spend all this money on.[00:06:20] 

Extra platforms, they already are here. Maybe they get an add-on with our with our plans and then just build something with the tools they already know and love. So I think this is an a solution for our existing users, let's say. But it's also something that somebody could come and get from scratch from us.

And but it's mostly for [00:06:40] our existing users and agencies that wanted to build more stuff with our platform without having to resort to third parties and stuff like that. I like this approach because sometimes they only have one or two products or just a product idea and you wanna test it and they don't, you don't wanna build a huge store on Shopify.

And SI said with everything that comes with is it, and then you have to add [00:07:00] all ads in Shopify and it becomes really expensive. And I'm not only that, but it's difficult to get your brand in there, move all the content, logos images, stuff like that, that you maybe already have in this. In this small site of yours that you already built with our solution and having to move everything and maybe getting the same style of [00:07:20] font and illustration, it is not that easy to start from scratch having it already here.

It's it's quite easy to just add a shop. It's activate shop and you get a solution similar to Shopify, let's say, but easy to use and, it's meant for smaller shops. It's not meant for huge huge platforms. And yeah. So it's a solution that's that's [00:07:40] perfect for our type of users.

It makes perfect sense. And I like, like the approach, because right now I think it's, if you're on WordPress and you wanna build something then you are also like taking things from different suppliers and just try to. Build something together, which can become a little bit messy and all the plugins that you need to update and keep working [00:08:00] on them to, to not, to get you in trouble.

In the long run it's a bit stressful. I've worked on some of these shops and if you don't actually update them quite often, if something breaks, something is is problematic, maybe something is abandoned where, and yeah it's very difficult. You mentioned popups. [00:08:20] Is that something that you support in your solution as well?

Yes. The Brey builder has almost everything you'd wish for, meaning it also has pop-ups and these notifications and and smart ways to, to show some pop-up after certain number of. The scrolls or getting to a level in the page. [00:08:40] And we, we have all these tools that are easy to use.

And for marketers it's quite nice and it's built inside the platform, so you don't need to get something external and the font maybe don't look the same. Maybe the styling is different and people feel it. You might say people are not designers and they don't know what what a good collaboration between the [00:09:00] tools is, but I think many people know that this is something a bit different and not perfectly seamless in the design, but we do have this and it's it takes all the styles and everything. Yeah. You mentioned earlier ai, AI is all over the place.

Yeah. How does AI integrate into a page builder? At this point in time, it's [00:09:20] still early. We have introduced a solution with AI that builds you, a quick website, basically a presentation website. We're not talking here about e-commerce because that's way more complicated and it would need some information, more information from you in regards to products and everything that's a shop, [00:09:40] but a quick solution for for a website.

And we've, I think we are the only ones that use an integration with the Google My Business or Google Business Profile, which is of course, those profiles that you find on Google Maps and stuff like that. You just need to add your name of the business. Let's say you have a coffee shopper, I don't know, something like that, A [00:10:00] restaurant.

You find it in the, in a simple, field and you just press generate, build me something based on this. On, on my yeah, on, on, on my entry from Google. And we get from them through APIs. We get some information regarding the address, regarding some images that maybe people use there or the owner [00:10:20] upload it in the way.

So I think and we generate some cool, cool websites that you can of course bring them into breezy and work on them some more and change anything you want there. But as a starting point, it's quite interesting and quite good for most parts. And it looks okay and I think it saves a lot of people some time.

But the [00:10:40] most important stuff that we've seen with our customers using this type of ai shortcut, let's say into building websites is that they didn't know they. They could build something like this quickly, and they don't have an idea of what my website should look. And you can generate one or generate 10 of them, and you can find something in in [00:11:00] these generations.

And it gets them a quick start in the, they hit the ground running, let's say, because it's something that they already see. It has their, contact information and all this nice stuff and they see their map in there and the working hours and everything we can get from Google business and it doesn't feel such a burden to, to [00:11:20] start creating it.

You have it like 60% there, 70%. I dunno. Sometimes if the website is simple it's quite up there. They only need to maybe put their logo 'cause we don't have it sometimes. And it's it's easy for them. But it's of course for smaller websites. Yeah. I think it's is our AI angle at this point, but in the future, [00:11:40] I'm sure it will be much more.

Interesting. Let's take a moment to thank HRES for the free web analytics tool, a free privacy first analytics platform. It gives you a clear picture of your website activity, doesn't use cookies, and won't wait down your pages. It's incredible, fast, easy to set up, and built by the same team behind one of the most trusted SEO tools in the [00:12:00] world.

Best of all, it's completely free and included in HRES Webmaster Tools. Plan, head over to hres.com/awt to sign up. You will find the link also in the show notes. I think it's a perfect angle because you start easy and obviously if you have an idea and you want to have just a quick result and to test your idea, this might be just the right [00:12:20] solution and it helps so much on time, and you don't need to do the hard lifting because the AI is already doing this.

That, that's perfect. Now I want to touch on the topic. About side speed. Back in the time site builders were slowing down websites, so people were like because side speed's so important for your search rankings for user experience. How does your [00:12:40] tool support a fast, lightning fast website?

Yeah. That, that, that's true in general because the way the website builders work versus a hand-coded website, let's say, that's very optimized and stuff like that. We do have some frameworks that we need to. To build into the product. So it's easy to edit and and work with [00:13:00] in the backend, let's say.

But we try to optimize for all this all this stuff and also use CDNs that work across the globe and serve content much quicker and they get cashed and it's no longer such a problem, let's say. It's always gonna be a problem technically to, to build something as [00:13:20] optimized as a hand-coded website boom with builders.

But we are getting there and it's it's it's getting better and faster with each day. Of course the speeds across the website are the world are getting much, much better. And I think people will no longer feel the difference between something built with a [00:13:40] builder and something hand coded and, it's, especially in e-commerce, I've read some statistics that each second that the page takes more time to load it. Losing customers and people don't have the patience to wait for for a slow loading website. So we are always working on this and trying to optimize it as fast as we, as much as we can [00:14:00] to build, to bring them up to speed.

Can you give some examples or stories about case studies about businesses that are using your page builder? Yeah for sure. We do have multiple success stories, mostly from agencies across the globe and mainly in US and Western Europe. I cannot name [00:14:20] names because our product is mostly used in white label form, which means of course, they.

Bring their their own branding to our to our product, and they use it as a solution for their customers. Or maybe they are a sauce that builds a solution that joins their product stack. And of course it's under their own branding. [00:14:40] And what we've seen is that, people tend to customers, our customers tend to try it out and then they implement a small product of ours.

'cause we do have multiple ones with WordPress and cloud and of course in Shopify. And then they get more and we get to see their their progress and they, onboard [00:15:00] customers of their own. And it's quite an interesting way to, to build this because we do have multiple products and they choose one at first.

And maybe then and of course on the hosting side we are partnering with big hosting companies that want to offer the, especially this ai builder solution. To [00:15:20] their customers because what they've seen in the work in the, not necessarily word WordPress, but in hosting, it's difficult for customers that buy a hosting plan to then get to the website that they want to build.

It's. Pretty complicated. You either need to install WordPress or another solution that it's installed [00:15:40] on their hosting and they want to do this shortcut using the ai basically, after they sell the plan to the customers. Just bring them into this flow where they can already build something and create something.

And they use our solution, of course, white label and integrated into their own user [00:16:00] base and with their own SSO meaning that they can of course log in their customers into our solution. And it's a shortcut and it's worth. Great because some, somebody from a hosting company told us 50% of our websites are the hello world, which is the WordPress is the WordPress default page when you create it.

'cause basically they [00:16:20] install it and they don't know what to do and they, it gets. Stuck in there, but people still pay the hosting plan. 'cause maybe sometime they will they will do it, but this is basically churn in the end and they want people to use it and get a quick website. And this is where our solution comes in and it's it's quite quite good.

I like the approach that you're [00:16:40] available on multiple platforms because I'm in the online business for a very long time, and still nowadays because of different platforms, I have to work with different editors and with your solution, you can start as that with a hoster and Brizi is there.

Then you might do your own WordPress at some point and it is there and then you grow and then you are going on Shopify and it is [00:17:00] there, so it really follows you around. This is exact, sorry to interrupt. This is exactly what. To what our users and mostly agencies, multim, medium sized agencies say that they like the tool that if the customer, let's say for some reason or maybe they have something on WordPress already, they want it necessarily a WordPress website, then they [00:17:20] have the breezy tool in the plugin in WordPress and they can build it with with Breezy, but.

Maybe later on the client says, I need a quick landing page and I don't have this another hosting space or something like that. And people say from the agency, yeah, we can build it in a breezy cloud and it's not a problem. And they just. Three clicks and it's done. And [00:17:40] what we do have is a sync between the stuff that you built in in WordPress, and you can bring something very similar into our cloud.

Basically it syncs the content because it's the same tool and it just the files are exported as A-J-S-O-N, and then it's brought into, in. 10, 10 seconds. You get the website that [00:18:00] you've built in in WordPress and you get it in in cloud. Why is this important? Because you get all the styling and all the content from your website and just bring a few changes and make a landing page and stuff like that.

And it's it's built on cloud. You can of course do it with a Shopify, if you have the Shopify website already built, you can sync everything [00:18:20] in there. And it's quite interesting that. This multi-platform way, it's synced across an account, a BRE account, and you can move content quite easily.

Otherwise it's a bit of a pain if you want to move something from WordPress to another platform or even Shopify. Yeah, I think that's the right word. It's a pain. It's a massive pain because it basically, you're starting from scratch [00:18:40] every time. Yeah. And talk to me a bit about the Shopify app.

What's the installation process? What's the onboarding process? How long does it take to get up and running? Eh, it's. Is not any different than than a regular app on, on Shopify. Just install it tv, buy the, or free trial it. And then, yeah it's quite easy. And [00:19:00] then you, if you know the breezy builder, it's super easy, if not the learning curve.

It's also quite easy. So it's not a problem and you build content with it. And you can even customize product pages and the templates in Shopify that you already have there, like a template or something like that. You can build on top of them. And it's easy to [00:19:20] use.

It's drag and drop. It's no code. It's quite easy. And. This is what we pride ourselves with. It's the ease of use and everything. It's in front of you and what you click. It's what you do is changing in front of your eyes. Sure. It's not a revolution anymore. This has been done for quite some time, but for many years plugins and website builders were [00:19:40] something in a sidebar.

You already done something in the sidebar on drag some text in there and it updated. What we did is. Remove everything from sidebar. It's all front and center. You click one element it brings the options there, and drag and drop some some stuff. It's quite easy. We want it in front of your eyes, not [00:20:00] something in the sidebar.

I know you have, you're on different platforms, but can you talk about the pricing structure for Shopify? The pricing structure for Shopify and for Bri cloud shops, it's very similar. Starts from $14 for the, and we do have three, three plans goes up to $60 per month. So basically it's it's what the industry [00:20:20] uses and, we, we are seeing some good traction. Of course the space becomes very crowded and it's without having a super easy to use tool, it's, it is no longer simple. But I feel the next the next step is doing something with AI on the e-commerce front. Not sure how that's gonna pan out regarding the content.

[00:20:40] Maybe you will use. Some external spreadsheets or I don't know, databases of some sort to to make the product listing available. But it will be done and it will it's a huge, I'm a hundred percent with you on that one. AI will come in every corner of e-commerce on site building.

We will see this. I, either we like it or not. It's gonna come. Yeah. For sure. It's gonna come. [00:21:00] Cool. Bachan, before our coffee break comes to the end today, is there anything you wanna share with our business that we haven't covered yet? I think yeah, people should be trying out multiple builders and in this space try to use something to create their own shop for even, for example, or website instead of just waiting for [00:21:20] some time when they will be able to do it or will be able to get the content in, in, in front of their eyes. Because postponing it always will mean that it's never gonna be done better.

Do something. Halfway, 60% of the way and see from [00:21:40] there then just postpone. I feel this is the best way. Don't don't waste for another good opportunity because everyone's online now, but it, it's still time to, to get a good business and and maybe a hobby project going on and making a living off of it.

The tools are there. The help is there with ai. Of [00:22:00] course, right now you can ask for a business plan to charge GPT or whatever Gemini perplexity, and it builds you something that you can follow and you can use tools like ours or competitors or whatever. Just build something. Don't wait to, until the business is is too late or something like that.

That's my advice. I think it's a very good [00:22:20] advice and I think a lot of people are looking into entrepreneurship right now and. Even if they're not technical skilled it's much, much easier than most people think. Absolutely. Where can people go and find out more about Breezy? On our website, bridge.io or just ask Chad Giti about it.

I'm joking. Yeah. But we've seen just a small [00:22:40] anecdote here. We've seen some and across the board it's, it feels like people are searching less and asking more about certain products or what's the best solution for a website builder and stuff like that. Asking an AI rather than. Searching on Google or Bing or whatever, and it drops the website.

So even people that or [00:23:00] your audience with the shops and stuff like that, if they see less traffic, it's it's not only them, it's across the board. It, we are in a world where traffic, it's for some interesting reason, it's getting lower because people no longer search. Like the old days, they do ask, [00:23:20] aI chats, what's the best solution for that? I think we can fill a complete episode with that. And I think it's great to mention that you mentioned that you're really on the forefront on what's happening online right now. Yeah. And I have the same feeling like you, so maybe that's a topic for another time.

I will put the links in the show notes and you will just one click away. And for our listeners, go to the website, try [00:23:40] it out yourself. I think it's a great solution. Absolutely. Makes it so much easier to get a website on there to get your content on there and hopefully build a good business. Thanks so much for your time today.

Thank you. Thank you. Bye, Ron. Thanks again to hres and hres Web Analytics for supporting the show. If you're looking for a clean, fast, and privacy [00:24:00] focused analytics tool, try it for free at hres.com/awt. That's A-H-R-E-F s.com/awt. You will also find the link in the show notes.

Hey, Klaus here. Thank you for joining me on another episode of the e-Commerce Coffee Break podcast. Before you go, I'd like to ask two things from you. First, please help me with the [00:24:20] algorithm so I can bring more impactful guests on the show. It'll also make it easier for others to discover the podcast.

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