Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432)

In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth.

Noah Wickham, Vice President of Sales and Marketing at My Amazon Guy, shares his approach to helping brands succeed by focusing on differentiation, understanding the competitive landscape, and creating a strong brand identity. 

He also gives actionable advice on advertising, keyword research, and using data to boost sales.

Topics discussed in this episode:  

• Why building a brand is crucial for long-term growth. 
• What goes wrong when brands don't plan for a launch. 
• How to differentiate your brand in a crowded market. 
• What to do before your product launch on Amazon. 
• How to optimize your product listing for customers and search. 
• Why good design and imagery are so important. 
• What advertising strategies to use for a new product. 
• How to use a launch strategy for early sales success. 
• What the four pillars of holistic growth are. 
• Why investing in growth is essential for business. 
  
  

Links & Resources 

Website: https://myamazonguy.com/
YouTube: https://www.youtube.com/myamazonguy
LinkedIn: https://www.linkedin.com/in/noahwickham/
X/Twitter: https://x.com/myamazonguy

Get access to more free resources by visiting the show notes at https://tinyurl.com/44c74nhf

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Transcript

00;00;00;04 - 00;00;22;21
Unknown
Just because something seems supersaturated doesn't mean you can't still weasel your way into the market if you have enough differentiation. It takes a lot understanding of how are you going to differentiate. Building a brand is not an easy task. What can go wrong if you don't do this? Yeah, I. Hello and welcome to another episode of the eCommerce Coffee Break podcast.

00;00;22;21 - 00;00;39;08
Unknown
Today we are looking at one of the biggest struggles in e-commerce, cutting through the noise and driving real growth. Too often sellers waste money on its launch without a plan or hit the growth ceiling that they just can't break. Joining me to do it Angel Show is Noah We come he's the vice president of sales and marketing at my Amazon guide.

00;00;39;10 - 00;01;00;06
Unknown
He worked with more than 400 brands on Amazon, Walmart and Shopify, helping them grow from small players into serious powerhouses. So we have a lot to cover today. Let's dive into it. Noah, welcome to the show. Thanks for having the class. Noah. Many brands struggle to stand out in crowded market places, and that's not easy. What's your take on that?

00;01;00;09 - 00;01;23;09
Unknown
Especially in this day and age? It's much harder, I think, than was, you know, even like a decade to go online and to grow a brand in general. And so I think that just gets harder. You can look at things such as like Google search trends, right? And you know, how things just keep getting more and more competitive across the board from both an SEO, but even more so an advertising perspective.

00;01;23;09 - 00;01;41;16
Unknown
I think a lot of brands in this day and age are in a pay to play market much more than they used to be, both on like Amazon and just direct to consumer. And so it's one of those big things where playing know product first and customer first I think is really, really impactful for a majority of brands.

00;01;41;19 - 00;02;04;22
Unknown
So my philosophy just comes down to exactly that. You know, be a brand first customer first, you know, brand for all products they launch and everything that you are focusing on. And that's usually going to be the best indicator of success. Mm hmm. Now, building a brand is not an easy task. And as you said mentioned, it makes sense to start early on.

00;02;04;25 - 00;02;33;18
Unknown
What can go wrong if you don't do this? Yeah. When you are starting a brand and at the very beginning, the biggest mistakes I tend to see people make is starting a brand for the sole purpose of just trying to like get some money. They don't put a philosophy or anything into the products they are launching. They don't put a thought into the actual customer audience that they are targeting with their products.

00;02;33;20 - 00;02;51;14
Unknown
They're solely just for that. And if you just go into it with zero actual data, you go into it with zero thought process outside of, Hey, I want to do this just because you're going to have a really hard time, right? You're going to not know your customer base. You're not going to know how to target them. You're not gonna know what they want.

00;02;51;16 - 00;03;14;27
Unknown
Your product might fit a certain need, quote unquote, that people have, but it's not a guarantee of success, especially when you have so much competition in the space. You have to know your customers. You have to know who your audience segmentation is and what the need is that you're actually solving. What is that pain point that people have that they need solved?

00;03;14;29 - 00;03;37;05
Unknown
Now, I totally agree. I have seen too many new sellers that trying to sell everything to anyone. And then at the end of the day, you know, selling anything at all, because people do not know what you stand for. And value proposition unique selling proposition is so important, but is also difficult to achieve to find out, okay, what do I stand for now on Big marketplaces being found on these places?

00;03;37;05 - 00;03;59;20
Unknown
Standing out on these places as a brand might be easier, but how does it work? How do you get there? Yeah, I think the very first thing, obviously what I talked about earlier, we're in a very pay to play market, right? And so that's not to say you can't start a brand without any advertising budget. You're just going to be a severe disadvantage compared to the hundreds of other people that are starting with an ad budget.

00;03;59;20 - 00;04;24;23
Unknown
Right. And so understanding the customer landscape, obviously first and foremost, but secondarily to that, understanding your competitive landscape, right? There's a big difference in launching a brand as a supplement, selling creative right versus someone who is selling a very unique fish tank or bird cage, right where the niche. Yes, is much smaller, but the competitive landscape is also significantly smaller.

00;04;24;23 - 00;04;54;09
Unknown
And so understanding, yes, both the need that you are trying to solve for customers, but then simultaneously understanding what are the competitors doing in this landscape? Are you going to be going in and selling a product for half the price of all of your competitors, double the price of most of your competitors? So on and so forth. And so getting in very early and kind of starting that and making sure you know what your competitive landscape looks like so you can plan around that competitive landscape is super crucial.

00;04;54;09 - 00;05;14;05
Unknown
You can't just roll out in this day and age. A white label product is the same as 100 other products out there for double the price and just throw money at ads and hope that you do well, right? Like, yeah, you used to be able to do that. You can't now. Right? And it's, it's one of those things where it's just we are in a more saturated market.

00;05;14;05 - 00;05;36;19
Unknown
That's not to say in this case that's not great times still a start brand because I think the best time to start a brand is now. The second you know, it is second best time start tomorrow, you know, and it's you're never going to get a better time to start than just the present, unfortunately. And so people are looking at it now as a great time.

00;05;36;19 - 00;06;03;09
Unknown
If you're currently have one and you're struggling with scaling it really does just come down to that. Is that differentiation within the competitive landscape? I mean, what makes Apple do so well when they're phones? People constantly rave and talk about how their phones have half the features of that of the current Google phone or Samsung phone. Right. And meanwhile, Apple is just a behemoth of $1,000,000,000,000 company still.

00;06;03;11 - 00;06;33;02
Unknown
Why? And it's because they know exactly who they're selling to. They understand the competitive landscape and they target specifically who they are trying to sell to. Mm hmm. Now, obviously, you have a huge experience with 400 brands. You have seen probably tons of product launches. Amazon is one of the platforms you are very good on. For our listeners that are just getting started or that have started and it failed, I think that happens quite often because Amazon is a beast on its own.

00;06;33;02 - 00;06;59;14
Unknown
It's a universe. It's not like Shopify. You need to really know your way around there. What's your approach, let's say from research, competitor research, and then finding the outcome and then slowly going into a product launch. But let's start with the research. What's your approach there? Yeah, I think from a research standpoint, my approach typically is going to be kind of same across the board and that is obviously one competitor research into the actual category.

00;06;59;15 - 00;07;30;07
Unknown
So understanding from both a parent level category all the way down to your very specific sub category niche, what is that competitive landscape? Right? I see people where they're like, Oh, I want to sell a health and fitness product because they have $150 million a month revenue cap or something like that, right? It's like, Oh, cool. But then they end up being like, I'm going to sell these tossup shorts, which has a $20,000 a month total cap on the market.

00;07;30;07 - 00;07;57;09
Unknown
And so understanding if there is room within the market for you is very important within that initial research phase, understanding the different brands. A great one is I always like look at the research reports of like the year after from companies like Smart Scout, Jungle Scout, things like that. And you'll see like last year in 2020 for the worst category anyone could possibly enter in 2024 was luggage.

00;07;57;09 - 00;08;23;25
Unknown
And it's because one brand Samsonite, controlled 30% of the entire market for luggage sales on Amazon in 2024. And that's like more than any other category range. So it's like and yet I know a brand that launched Luggage January 2025 and they have now gotten past $100,000 a month in sales. Right. And, you know, that's only nine months earlier.

00;08;23;25 - 00;08;46;29
Unknown
And so just because something seems supersaturated doesn't mean you can't still weasel your way into the market if you have enough differentiation. But it takes a lot understanding of how are you going to differentiate. Right. So, for instance, that luggage brand, they differentiate because they know is that the market on Amazon didn't have any like super high end luxury luggage, right?

00;08;47;00 - 00;09;10;24
Unknown
Most of the luggage that was competing for all of that market share was between one and $300. They're like, screw that. We're going to build these super complex bags that are $1,000, right? And there was only two competitors now who they are truly competing with within that space and for market share comparatively to this giant swath of the market.

00;09;10;24 - 00;09;36;13
Unknown
So getting really niche can both be really hard on a brand, but also really lucrative if you know how to position yourself. I love this example because just copying something 1 to 1 with somebody else does, probably the chances that you will succeed was that specifically was a bigger brand is like zero. But taking something and looking at it from every angle and see where can I make it better?

00;09;36;17 - 00;10;05;25
Unknown
Where can I find a small initial? Solid is a good approach. Now once you have your product and you want to go into a launch and I know there's a lot of work involved before you actually really can go live on Amazon and go out to the public. What are the next steps? Yeah, I mean, the next steps would be essentially doing things such as like keyword research, you know, getting, making sure you're actually doing keyword research for the products that you're going to be selling, ensuring that you have good design work, right?

00;10;05;25 - 00;10;31;14
Unknown
So click through rate is a huge factor of Amazon as well as, you know, your conversion rate. Both of those are very design heavy aspects of the platform. And so that's one of those things where I would always encourage people to focus very heavily, very early on keyword research for both your organic SEO and for your advertising and the secondarily your designs.

00;10;31;14 - 00;10;52;19
Unknown
Right? I've seen people just have a great, great, great product do all this research and then they flop on their launch because they post basically the manufacturer photos of their product. Right? And nobody is going to click on that and nobody's going to buy that. And I have a constant saying of pictures are for the people, text is for the robots.

00;10;52;21 - 00;11;17;13
Unknown
Right. And so really, really early on focus on that keyword research to really just hone in on the algorithm, hone in on your advertising, but do not skimp on your imagery or design work because that is what people actually care about. MM hmm. I totally agree. I mean, sometimes you see this factory photos from China with slight Chinese characters, and I just wonder what's happening there.

00;11;17;13 - 00;11;47;16
Unknown
It's like, why now? Obviously, there's some limitations when you have a product detail page on Shopify, it's on Amazon compared to Shopify. What? And you already said there is text might before the bots pictures. Is there kind of a hierarchy that you would approach that And what's the most important to really stand out? Yeah, I mean, so like your main image is probably like one the number one most important things on Amazon, right?

00;11;47;16 - 00;12;08;28
Unknown
Because when people are searching on Amazon, that's like the primary thing they see is your main image, right? And secondarily to that, your title and more importantly, the first five keywords in your title. Those are kind of like your, I guess, showstoppers, so to speak, where it will get people to stop scrolling. Real quick, click on your product and then look through your products.

00;12;08;28 - 00;12;43;06
Unknown
It's and when you think by, it's a little bit like a landing page, right? For Shopify, where on Shopify you really want to optimize essentially for getting people clicked in really quickly based off of just a really quick header on that and essentially a really quick grab. Their attention imagery on Shopify doesn't have to be as I guess the best way to put it would be influential right, in the sense that that you don't have to try and influence people through the imagery outside of just being really, really nice design work.

00;12;43;06 - 00;13;10;19
Unknown
Whereas on Amazon you're providing all information on the product by those product images, right? Secondarily that, you know, you get things cheery plus content, but realistically that main image and that first five of that title are like your scroll stoppers, so to speak. Mm hmm. Once you have your product detail page up and running, everything is set to go and you're going into the launch as different ways.

00;13;10;19 - 00;13;31;01
Unknown
I mean, probably you cannot expect that traffic will come on automatically. That will most likely some competitors. What's the next step when it comes to paid marketing on the platform? Yeah, I think advertising is the area that majority of sellers I talk to have the hardest time with, both from just a profitability standpoint and just a growth standpoint.

00;13;31;04 - 00;14;01;01
Unknown
It's because it's such a competitive landscape, right? And so really, really targeted keyword research. And competitive research is pinnacle to successful advertising campaigns. I typically also see a lot of people putting too much stock into things such as like sponsored brand sponsored display way too early on. For reference from like an industry average standpoint, we're seeing roughly 89 to 90% of all ad spend towards sponsored product campaigns.

00;14;01;01 - 00;14;31;03
Unknown
And so it's one of those that I am always going to encourage that just especially early on where you're saying I've just an auto campaign to try and get some more keywords and you're setting up broad campaigns because people so often target exact campaigns so frequently comparatively to broad, where broad is a great, great initial campaign to just understand new search terms for your product, understand potential new sales ability for your product.

00;14;31;05 - 00;14;56;10
Unknown
So broad in general is what I'm going to recommend very heavily followed by exact. Whereas, you know, at the end of the day you're going to see a lot of times where people are not spending, I think enough early on enough need to make sure you actually have a budget. You can't just be like, Oh, here's $10 a day and hope you're going to do anything with that.

00;14;56;12 - 00;15;20;16
Unknown
Realistically, I usually recommend between a minimum of 50 and $100 a day, right? And secondarily, that I want to see people constantly be updating advertising and PPC on Amazon. Same as Google two, same as matter. It is not a set and forget and it's something that I see people do all too often. They'll set up an auto campaign or something, not touch it ever.

00;15;20;16 - 00;15;47;08
Unknown
And that's that, right? And it's like, Yeah, of course your advertising is doing all that well, you're not optimizing for it. You're not trying to see what bid adjustment. If you can get an extra ten clicks off of just a one set cent bid increase. Right? So there's a lot of areas of optimization opportunity within ads. It just comes down to doing that early and often in my opinion.

00;15;47;10 - 00;16;11;00
Unknown
Now I have dabbled on Amazon seller content office years ago. I've sold for online for eight years, nine years, something like that. Amazon was such a beast that I decided to outsource. And I think with the complexity of Amazon, it's a good idea to do so. How do you help your clients with getting up and running? Yeah, so variety of different ways.

00;16;11;00 - 00;16;35;17
Unknown
We work with different brands, everything from people who are just launching on the platform all the way up to people who are doing, you know, just shy of nine figures a year. Right? And so every brand at the end of the day is going to be different in the exact strategy you used to tackle it. Right. But there are some just like key things at the end of the day that every brand is going to need.

00;16;35;17 - 00;17;05;24
Unknown
We tend to look at kind of four pillars of holistic growth, first being advertising. Second being design, third being SEO, fourth being catalog merchandizing, right. Those are the four pillars that no matter the size of the brand, you can kind of come back to those as your top pillars. For all of these granular different optimizations, you can make a lot of launch prep is going to be spent on understanding the market.

00;17;05;24 - 00;17;45;01
Unknown
You are going into understanding the keywords that your competitors are currently advertising against understanding what your average cost per click is going to be and optimizing very, very quickly for essentially getting as many sales in the door as early as possible. So one of the launch strategies that we push all the time is like this aspect of, if you can for roughly, you know, let's say eight weeks be okay with not making a single cent of profit, you will likely be well attuned because you'll sit there and you'll go, okay, we're going to launch at 50% of what we want our retail price to be.

00;17;45;03 - 00;18;25;10
Unknown
We're going to typically have 50% plus of our total sales coming from ads and be a part of ad spend and we're just going to drive as many conversions Super early on as possible. And the entire point of that comes down to one particular area, right? The aspect that we need to just get in the algorithm and get well ranked and get within Amazon's eyesight so that people can start to organically start coming through very early because the quicker you can start getting just organic traffic that just builds on itself, the better.

00;18;25;13 - 00;18;45;09
Unknown
Hmm. I think you just gave away Golden Nugget here to a heck for our listeners to try that out, and I think it makes total sense to help the algorithm just to find you. Now, if somebody has started and they run, either the launch does not really work, they run into trouble. What's normally the point when people approach you?

00;18;45;16 - 00;19;05;09
Unknown
Are there really I mean from the start that are only coming to you when things do not go well? It's a mix, right? I mean, you know, the biggest thing is that people need help in so many different ways, right? And so we get people who are just launching and we get people who are like, I'm, you know, losing sales.

00;19;05;09 - 00;19;35;01
Unknown
Right? We were down 50% year over year, month over month. Right. And we have no idea what's going on. Please help us. Right. Oh, our previous agency screwed this up and we need help figuring out how to solve this and grow our sales back to where we are. Like, you know, all sorts of different things. Most common ones being, you know, like I said, stagnation of sales, profitability is low, sales are declining, advertising is too expensive.

00;19;35;03 - 00;20;01;00
Unknown
Those are like the common things I hear every single day from sellers. Right. And it's exactly what we had based our entire idea of strategy around. Right, is how do we solve for keeping people profitable while growing sales and reducing overall ad spend? And that just comes down to, again, some of the core things increasing our overall click through rate increase and increase our conversion rate, right?

00;20;01;06 - 00;20;29;03
Unknown
When you bump all of these major issues and business down to just granular, like this is the one data point that we can see that will gradually affect everything else. It makes developing the strategy around that a lot easier. So hone in and focus on your click through rate. Oh, you only have a 1% click the rate on average we're seeing across this category, you should be at 2.5 or four.

00;20;29;03 - 00;20;54;05
Unknown
Right? And so, okay, how can we develop a better main image to get higher click through rate? Are you targeting the correct keywords and organically showing on keywords? They're super relevant to your product for that, right? These are a type of things that you hone in on. One specific data point and you just go after that data point to see it spread across all of the different aspects.

00;20;54;08 - 00;21;14;16
Unknown
Because think of higher click through rate, more than likely, if you keep your regular conversion rate, you're going to have a sales increase, right? And if you do that from an organic sense where you're increasing your SEO organically, fantastic, Now your organic sales are higher, you're spending less on advertising. So everything kind of just rolls into itself. At the end of the day.

00;21;14;18 - 00;21;30;04
Unknown
I like the approach, what you just mentioned, to have someone your site who actually can read the data because if you're sitting in front of the data that I have a 1% conversion rate, is that good or bad if you don't know what you don't know. So if you have somebody in this industry, it should be two or 3%, then it already helps.

00;21;30;06 - 00;21;50;26
Unknown
Now I'm a big fan of omnichannel. I think everyone should sell on every channel that there's there to reach declines. Amazon, this particular expensive, are there specific products or I don't know industries where you would struggle to get them on high rankings or to make money basically on Amazon or is there literally everyone can go? No, I think everyone can.

00;21;50;26 - 00;22;14;03
Unknown
It really just comes down to specific category, right? But it's also one of those things where, you know, I hear the exact exact same thing. It's why, you know, last year we started launching direct consumer services. Right. In the sense that we're even taking a lot of our Amazon sellers and being like, Hey, you should be doing multichannel approach, You should have a Shopify store, you should be diversifying your business.

00;22;14;03 - 00;22;39;11
Unknown
And you know, it's something we're really pushing on right now just from the aspect of getting up to speed overall with like where the market's at, right? Amazon is going to continue growing, but they're also going to continue extending their reach and authority over people and they're going to continue adding fees and making it harder to sell. They're not going to stop Chinese sellers or anything like that.

00;22;39;11 - 00;23;00;22
Unknown
And so, you know, diversifying into things such as like Shopify is just like a no brainer in our opinion. You know, doing email marketing and basically getting to control your own customer base. Like those are things that we're encouraging pretty much every single seller to do, right? Just because it's this smart approach. Yeah, I think you're should really try to reach the customer where it is.

00;23;00;22 - 00;23;21;17
Unknown
And the big advantage of Amazon obviously people go was a biased intention to Amazon so they are already more valuable for you as a brand than somebody who was just randomly browsing the website. 63% of all on online purchases start with a search on Amazon. Fun fact. Yeah. Yeah. That's. I mean, that shows how valuable Amazon is Now.

00;23;21;17 - 00;23;44;01
Unknown
Who's your perfect customer? What kinds of brands do you work with? Yeah, I mean, we work pretty much in every single category, which is nice, right? So we have tons and tons and tons of data points. I mean, our largest categories by far are health and beauty supplements, but those are also the largest categories by product range. So we kind of trend exactly like that.

00;23;44;01 - 00;24;15;29
Unknown
And since fall, the categories we work with, my perfect ideal customer, right, is somebody who understands the value of investment into trying new strategies and growth, right? So trying to AB test new things every single month and understands that and has that growth mentality right. It's really I love working with every client, right? But I especially love working with clients who like, understand the aspect of like how business works and you have to invest to grow.

00;24;16;01 - 00;24;49;25
Unknown
You know, everyone wants a risk free business opportunity. 99.99% of risk free opportunities are fluff and B.S., in my opinion, And anybody who's ever had a really successful business would know that as far as, you know, like a sales revenue, right? I mean, like I said, we work with everyone across the board, but I think like vast majority of our clients are doing somewhere in the ballpark of between 250000 to 2.5 million annually.

00;24;49;27 - 00;25;12;06
Unknown
Right. And so that's going to be like and that's to be fair, a pretty large swath. But overall, that's going to be like, you know, I would say 80% of our clients or so are within that kind of range right there. I think if you're at that revenue point, you already should understand that you're running a real business and you should be willing and motivated to invest.

00;25;12;12 - 00;25;38;10
Unknown
Now, expressed what's a typical onboarding process for a new client. Our onboarding process is actually super simple, primarily because we care about speed more than anything. We know that people are usually in pre desperate times. They're needing they have some major thing they need solve, so we're as simple as a 24 hour turnaround. So on average we get people in and onboarded in less than 24 hours.

00;25;38;12 - 00;25;59;25
Unknown
And the goal for that is exactly that. We want to get in and we just wanna start solving problems immediately, right? So we talk, you know, my favorite kind of person and talk to and work with is somebody who is like, Yeah, I need this off today. I'm like, Cool, send them over some paperwork, get every thing in, get access to their account, and boom, we're in their account working on it that same day sometimes.

00;25;59;25 - 00;26;23;07
Unknown
And so I love doing things like that and that's our goal at the end. It be fast. You know, within first 72 hours, we'll have usually full access to people's advertising on every account that we're doing work on and have fully optimized it for what we want. This new keywords, same thing. We'll have usually entire plan already for designs and updates.

00;26;23;07 - 00;26;44;27
Unknown
We're going to be doing a B test and whatnot. And so we're pretty very regimented in how we do that. And that just comes again, from working with so many brands as well and knowing exactly what it is. People need more. So, you know, people can want things all day long, but it's really a need basis and most people's wants a line pretty closely with the actual need as well.

00;26;44;29 - 00;27;07;28
Unknown
Mm hmm. Talk to me about your pricing structure. How do you charge for your services? So we typically charge from a monthly retainer standpoint, the monthly retainer. There's about two things, three things that go into costing, right. For us, at the end of the day. And it usually just comes down to overall size of an account, Right? So how much designed someone need?

00;27;07;28 - 00;27;31;10
Unknown
Are we doing couple of products overhaul or are we doing an entire catalog the end of the day, Right. Of a thousand products. Right. Like very different amounts of design needed and that comes down to obviously just more of like a manpower thing like how many hours is it going to be associated And then as well with that just total, like I said, catalog size is a secondary aspect of that.

00;27;31;10 - 00;27;53;12
Unknown
So I usually find, for instance, like advertising, like, you know, your ad budget, I don't really care what your ad budget is because your ad budget usually one goes hand in hand with the size of your catalog and to how much revenue you're doing right. And those two things will dictate how much time is necessary and how many people need to be involved in making certain decisions.

00;27;53;12 - 00;28;19;02
Unknown
And so we have all decisions on accounts roll up to a single person who's just a brand manager account manager for both Amazon and start Walmart direct to consumer, all of that. And so we want a single point of contact who can just be laser focused on directing the entire choir of 8 to 12 people. They're actually like optimizing and kind of I think it makes perfect sense.

00;28;19;02 - 00;28;41;01
Unknown
Every business is different, every business has different SKUs. And then really looking into it, I think that's a good way forward. Well, before our coffee break comes to an end today, anything you want to share with our listeners that we haven't covered yet? No, I think we I think we kind of covered it all. You know, I'm really glad to have gotten a chance to be on here in class, hoping we'll get a chance chit chat again, some time here in the future.

00;28;41;01 - 00;29;01;19
Unknown
And, you know, looking forward to seeing the episode come out. Thanks so much for sharing so many golden nuggets out there. I think it became very clear for our listeners that if you really want to succeed on Amazon and as I said, it's a beast, you're probably it's better that you have an expert on your side to make it work and was the potential that Amazon has and it will grow it will continue to grow.

00;29;01;22 - 00;29;31;00
Unknown
You should be in good shape and hopefully my Amazon guide can help you there. Where can people go and find you? Yeah, you guys, anybody can go to my Amazon guide dot com. Check us out. We also have a YouTube channel. We've posted over 2500 videos on our YouTube. It's just my Amazon guy. You know, we have tons of free resources on both YouTube and our website and anybody who is interested can also go to our website and just request a free audit for their product.

00;29;31;00 - 00;29;50;09
Unknown
And we'll have usually a 24 hour turnaround time from that to actually getting that into your hands as well. It's full video on it going over the entirety of the product. Okay. That's absolutely no brainer. I would put all the links in the show notes. Then you're just one click away. Noah, thanks so much for your time. Hope to talk to you soon and get more insights on Amazon.

00;29;50;09 - 00;29;52;26
Unknown
Thanks so much for your time today. Thanks us. Thanks.