How Olivia Yokubonis Turned Heartbreak Into a Brand with 138K+ Followers

After dropping her boyfriend at the airport for a month-long trip, Olivia Yokubonis recorded a late-night voiceover about autonomy in relationships — how important it is to keep discovering yourself, even when you’re with someone. By morning, the video had a million views.

In this episode, Olivia shares how that moment of honesty became the catalyst for building a personal brand rooted in storytelling. We talk about what makes a video truly captivating, why specificity matters more than perfection, and how she transformed heartbreak into a thriving community of 127K+ followers. 

If you’ve ever wondered how to find your voice online, or had doubts about whether your story is worth telling, this conversation will change the way you think about creating.