How to Choose a Color Palette for Your Personal Brand (When You’re Not a Designer)

What is a visual identity? We define it as a cohesive collection of graphical elements that are chosen intentionally to bring your personal brand to life. The purpose of a visual identity is to create an emotional impression on your audience and inform your Ideal Brand Adopter about the essence of who you are and the many different aspects of your personality and professional expertise.

During the process of creating your visual identity, you will select a color palette, typography, and mood words to describe the way you want people to feel when they see your brand. In today’s post, I’ll teach you how to select your own color palette without knowing color theory or being a professional designer.

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