In this episode we’re looking at debatably the most notorious product failure in American history.
A flop that puts Crystal Pepsi and Google Glass to shame, the Ford Edsel has become synonymous with failure. A new line of cars designed by Ford to try and compete in the upper-middle budget range, the Edsel suffered from poor planning, poor marketing, and even poorer design. Only collected nowadays by car collectors as a joke, or a historical artifact, the story of the Edsel begs the following questions. How does a company as big as Ford, mess up this badly? Who was responsible? And what impact has the Edsel left on the American Motor Industry today?