Since the World's been Turning
This podcast series is a journey through history, one guided by the lyrics of Billy Joel’s song “We Didn’t Start the Fire". Join us for an educational and fun exploration of the events, people, and inventions that helped to shape the modern world during the Cold War. These roughly half-hour episodes place a microscope on each of Billy Joel’s lyrics, discovering the rich detail that helps breathe life into the past. Narrated by Robin Harrison, each episode also features interviews with guest speakers, including experts in the field and friends and family of the people being discussed. Together, we’ll learn why Billy Joel wrote the lyrics he did and hopefully come to understand what he meant when he sang “We didn’t start the fire, it was always burning, since the world’s been turning.”
Since the World's been Turning
Episode 117 - Rock N Roller Cola Wars
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NZpodz
We’ve covered a lot of military history throughout this series, but in this final episode we’re discussing a different kind of war. It’s the not-so-sweet rivalry that ignited in the 1980s: the Cola Wars between Coke and Pepsi.
Both drinks are icons of American pop culture, but if you were asked to taste the two beverages, could you tell the difference? That’s the question our special guest Priya Raghubir asks her students - and only 1% get it right.
Priya is the Dean Abraham L Gitlow Chair of Business, from the New York University Sterne School of Business. She takes us through the history of the Cola Wars, the importance of branding, and the battle that advertisers wage for the hearts and minds of consumers.