The Secret Weapon of Clinical Pilates Studios: Real Stories, Real Reviews, Real Results. Artwork

The Pilates Business Podcast

The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.

All Episodes

The Pilates Business Podcast

The Secret Weapon of Clinical Pilates Studios: Real Stories, Real Reviews, Real Results.

July 30, 2025 • David Gunther • Season 9 • Episode 3

Grab your FREE checklist now to learn how to thrive in today's competitive Pilates business landscape: David’s Competitive Edge Checklist

What if your Google Reviews could do the selling for you? In this episode, David Gunther and Craig Maginness unpack how real client stories, culture alignment, and strategic authenticity can outmatch big-budget franchise marketing.

In this conversation, David and Craig dive deep into the power of five-star Google Reviews. Not just for credibility, but for creating deep alignment between your studio culture and your ideal clients. You’ll discover how using real stories from happy clients can sharpen your value proposition, elevate team culture, and repel the wrong-fit clients.

💡 What You’ll Learn

✔️ Why Google Reviews are more than just social proof, they’re strategic business assets

✔️ How to use client storytelling to reinforce your value proposition and studio culture

✔️ What to do when a negative review reveals misalignment, not failure

✔️ How to avoid attracting “wrong fit clients” by being radically authentic in your marketing

ABOUT CRAIG

Craig Maginness is a business development coach with decades of experience in wellness-industries. He’s worked in 47 countries across six continents, helping health and movement professionals become better businesspeople by mastering pricing, positioning, and messaging. Craig currently consults in clinical business practice management in Colorado.

Contact Craig Maginness

LinkedIn: Craig Maginness

Instagram: @go_glocal_

Email: crmaginness@outlook.com

Website: Go Glocal

Contact David Gunther via Linkedin

Website: Pilates Business

Facebook: Pilates Business

Youtube: Pilates Business

If you found this episode valuable, be sure to subscribe and leave a review on your favourite podcast platform.

Share this episode with fellow clinical Pilates studio owners and let’s strengthen our community together.

Send us a text

Want to learn more about Pilates Business?

Learn from other business owners and prominent leaders, to benefit your Clinical Pilates Studio business, and your life.

Our purpose here at Pilates Business Podcast and at http://www.pilatesbusiness.com.au is to help you create your Pilates business success.

Are you getting all the shows? Subscribe today!