Elite Business Advice Podcast
The Elite Business Advice Podcast's goal is to help educate business owners in all areas of business and life. We want to help entrepreneurs both personally and professionally to make sure they have a healthy balance of how their business is serving their life!
We cover very tactical topics like morning routines, marketing & tax strategies, and systems to have in place for your business, as well as big picture items like designing your life, planning out your business each year, and how to grow your leadership.
While the niche our company serves is focused on the painting industry and painting contractors, the advice shared in this show will translate across all of the trades and home service industries as well as many other business categories.
Elite Business Advice Podcast
Using Brand Awareness in Your Marketing Strategy
In this episode of the Elite Business Advice Podcast, Chris Moore sits down with Jon Beach, founder of Skilled Trades Media, to unpack one of the most overlooked marketing tools for painting contractors — brand awareness.
If you’ve ever wondered how to get your painting business noticed, remembered, and trusted in your local market, this episode is for you. Jon and Chris dive into what brand awareness really means, when to start investing in it, and how to balance it with your lead generation marketing efforts.
You’ll learn:
🎯 What brand awareness is (and why it’s not just about getting leads)
💡 How to make your painting company locally famous
📈 When and how much to invest in brand-building
🧠 Tips for contractors to build awareness with or without an agency
⚖️ How to balance long-term branding with short-term sales goals
To connect with Jon visit www.skilledtradesmedia.com or shoot him an email at jonbeach@skilledtradesmedia.com!
Need help with creating an overall marketing plan for your painting business? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!