Elite Business Advice Podcast
The Elite Business Advice Podcast's goal is to help educate business owners in all areas of business and life. We want to help entrepreneurs both personally and professionally to make sure they have a healthy balance of how their business is serving their life!
We cover very tactical topics like morning routines, marketing & tax strategies, and systems to have in place for your business, as well as big picture items like designing your life, planning out your business each year, and how to grow your leadership.
While the niche our company serves is focused on the painting industry and painting contractors, the advice shared in this show will translate across all of the trades and home service industries as well as many other business categories.
Elite Business Advice Podcast
Decision Point Marketing for Painting Contractors
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In this episode of the Elite Business Advice Podcast, host Chris Moore talks about Decision Point Marketing, one of the most overlooked principles in building a marketing plan.
What is Decision Point Marketing? Speaking to customers based on where they are in the buying cycle. Two stages exist: awareness/interest ("should I paint?") versus active buying intent ("who do I hire?"). The channel determines the message you should be creating.
The Takeaway Match your message to the moment. When you understand where your buyer is mentally, you stop wasting ad spend and start having real conversations. That's Decision Point Marketing.
If you’re looking for someone to help think through your decision point marketing plan for your business, schedule a free business analysis meeting with us at www.elitebusinessadvisors.com