{"version":"1.0.0","segments":[{"speaker":"Nico Johnson","startTime":51.14,"endTime":55.04,"body":"Pod vaping is your"},{"speaker":"Nico Johnson","startTime":51.14,"endTime":55.04,"body":"real most people? So Tim Ferriss"},{"speaker":"Nico Johnson","startTime":55.04,"endTime":57.56,"body":"actually gave great advice on"},{"speaker":"Nico Johnson","startTime":55.04,"endTime":57.56,"body":"this several years ago. He says,"},{"speaker":"Nico Johnson","startTime":57.59,"endTime":60.32,"body":"If you're going to do it, commit"},{"speaker":"Nico Johnson","startTime":57.59,"endTime":60.32,"body":"to at least 10 episodes, and"},{"speaker":"Nico Johnson","startTime":60.32,"endTime":62.42,"body":"then if it doesn't feel right,"},{"speaker":"Nico Johnson","startTime":60.32,"endTime":62.42,"body":"if it doesn't feel like it's"},{"speaker":"Nico Johnson","startTime":62.42,"endTime":65.12,"body":"going in the right direction,"},{"speaker":"Nico Johnson","startTime":62.42,"endTime":65.12,"body":"find a new trajectory. Find a"},{"speaker":"Nico Johnson","startTime":65.12,"endTime":70.73,"body":"new medium podcast. Some folks"},{"speaker":"Nico Johnson","startTime":65.12,"endTime":70.73,"body":"miss the reality that podcast is"},{"speaker":"Nico Johnson","startTime":70.73,"endTime":73.37,"body":"a megaphone. It is simply a"},{"speaker":"Nico Johnson","startTime":70.73,"endTime":73.37,"body":"marketing channel. It's a"},{"speaker":"Nico Johnson","startTime":73.37,"endTime":74.3,"body":"marketing medium."},{"speaker":"intro","startTime":74.42,"endTime":77.3,"body":"Are you speeding the"},{"speaker":"intro","startTime":74.42,"endTime":77.3,"body":"energy transition? Here at the"},{"speaker":"intro","startTime":77.3,"endTime":81.02,"body":"Clean Power Hour, our hosts, Tim"},{"speaker":"intro","startTime":77.3,"endTime":81.02,"body":"Montague and John Weaver bring"},{"speaker":"intro","startTime":81.02,"endTime":84.68,"body":"you the best in solar batteries"},{"speaker":"intro","startTime":81.02,"endTime":84.68,"body":"and clean technologies every"},{"speaker":"intro","startTime":84.68,"endTime":88.7,"body":"week, I want to go deeper into"},{"speaker":"intro","startTime":84.68,"endTime":88.7,"body":"decarbonisation. We do too."},{"speaker":"intro","startTime":88.91,"endTime":91.31,"body":"We're here to help you"},{"speaker":"intro","startTime":88.91,"endTime":91.31,"body":"understand and command the"},{"speaker":"intro","startTime":91.31,"endTime":95.06,"body":"commercial, residential and"},{"speaker":"intro","startTime":91.31,"endTime":95.06,"body":"utility, solar, wind and storage"},{"speaker":"intro","startTime":95.06,"endTime":98.84,"body":"industries. So let's get to it."},{"speaker":"intro","startTime":95.06,"endTime":98.84,"body":"Together, we can speed the"},{"speaker":"intro","startTime":98.84,"endTime":99.89,"body":"energy transition."},{"speaker":"Tim Montague","startTime":99.78,"endTime":105.33,"body":"My guest today is"},{"speaker":"Tim Montague","startTime":99.78,"endTime":105.33,"body":"a 17 year veteran of the solar"},{"speaker":"Tim Montague","startTime":105.33,"endTime":108.39,"body":"industry. He's a solar"},{"speaker":"Tim Montague","startTime":105.33,"endTime":108.39,"body":"professional. He's a marketer, a"},{"speaker":"Tim Montague","startTime":108.39,"endTime":112.14,"body":"salesperson and investor in"},{"speaker":"Tim Montague","startTime":108.39,"endTime":112.14,"body":"technology companies. He's best"},{"speaker":"Tim Montague","startTime":112.14,"endTime":115.47,"body":"known as a solar and storage"},{"speaker":"Tim Montague","startTime":112.14,"endTime":115.47,"body":"podcaster. He is the chief"},{"speaker":"Tim Montague","startTime":115.47,"endTime":119.25,"body":"content officer of SunCast media"},{"speaker":"Tim Montague","startTime":115.47,"endTime":119.25,"body":"and host of the popular SunCast"},{"speaker":"Tim Montague","startTime":119.25,"endTime":121.74,"body":"podcast. Welcome to the show."},{"speaker":"Tim Montague","startTime":119.25,"endTime":121.74,"body":"Nico Johnson."},{"speaker":"Nico Johnson","startTime":122.64,"endTime":126.12,"body":"It is so awesome"},{"speaker":"Nico Johnson","startTime":122.64,"endTime":126.12,"body":"to be on the show. Tim, I"},{"speaker":"Nico Johnson","startTime":126.12,"endTime":130.23000000000002,"body":"haven't had the pleasure. It's"},{"speaker":"Nico Johnson","startTime":126.12,"endTime":130.23000000000002,"body":"like first time caller, longtime"},{"speaker":"Nico Johnson","startTime":130.23000000000002,"endTime":133.2,"body":"listener kind of thing for me."},{"speaker":"Nico Johnson","startTime":130.23000000000002,"endTime":133.2,"body":"I've been watching you grow this"},{"speaker":"Nico Johnson","startTime":133.23000000000002,"endTime":135.72,"body":"show. And it's, and it's really"},{"speaker":"Nico Johnson","startTime":133.23000000000002,"endTime":135.72,"body":"taken off for you."},{"speaker":"Nico Johnson","startTime":135.72,"endTime":138.66,"body":"Congratulations. I'm glad to"},{"speaker":"Nico Johnson","startTime":135.72,"endTime":138.66,"body":"have a chance to join you."},{"speaker":"Tim Montague","startTime":138.93,"endTime":141.18,"body":"Yeah, it's it's"},{"speaker":"Tim Montague","startTime":138.93,"endTime":141.18,"body":"great to have you. You've been"},{"speaker":"Tim Montague","startTime":141.18,"endTime":144.39,"body":"on the show before brother. But"},{"speaker":"Tim Montague","startTime":141.18,"endTime":144.39,"body":"it wasn't called Clean Power"},{"speaker":"Tim Montague","startTime":144.39,"endTime":148.35,"body":"Hour. It was not that is so"},{"speaker":"Tim Montague","startTime":144.39,"endTime":148.35,"body":"true. That is so true. It's"},{"speaker":"Tim Montague","startTime":148.35,"endTime":151.44,"body":"heady days in the solar"},{"speaker":"Tim Montague","startTime":148.35,"endTime":151.44,"body":"industry. We're going to geek"},{"speaker":"Tim Montague","startTime":151.44,"endTime":155.57999999999998,"body":"out on why that is we're going"},{"speaker":"Tim Montague","startTime":151.44,"endTime":155.57999999999998,"body":"to talk about your legacy in the"},{"speaker":"Tim Montague","startTime":155.57999999999998,"endTime":159.96,"body":"podcasting world. But first, we"},{"speaker":"Tim Montague","startTime":155.57999999999998,"endTime":159.96,"body":"want to hear a little bit about"},{"speaker":"Tim Montague","startTime":159.96,"endTime":163.56,"body":"Nico Johnson, like how the heck"},{"speaker":"Tim Montague","startTime":159.96,"endTime":163.56,"body":"did you get interested in solar?"},{"speaker":"Tim Montague","startTime":163.98000000000002,"endTime":168.57,"body":"You got interested early on. But"},{"speaker":"Tim Montague","startTime":163.98000000000002,"endTime":168.57,"body":"you were a musician of all"},{"speaker":"Tim Montague","startTime":168.57,"endTime":172.32,"body":"things first and foremost. So"},{"speaker":"Tim Montague","startTime":168.57,"endTime":172.32,"body":"I'm just Yeah, I just want to"},{"speaker":"Tim Montague","startTime":172.59,"endTime":176.91,"body":"let our listeners get a taste."},{"speaker":"Tim Montague","startTime":172.59,"endTime":176.91,"body":"We could talk all day about Nico"},{"speaker":"Tim Montague","startTime":176.91,"endTime":180.12,"body":"Johnson, but we're gonna give"},{"speaker":"Tim Montague","startTime":176.91,"endTime":180.12,"body":"them a taste of of your"},{"speaker":"Tim Montague","startTime":180.12,"endTime":182.04,"body":"background and how you got into"},{"speaker":"Tim Montague","startTime":180.12,"endTime":182.04,"body":"clean energy."},{"speaker":"Nico Johnson","startTime":182.49,"endTime":185.79,"body":"Yeah, it's, it's a"},{"speaker":"Nico Johnson","startTime":182.49,"endTime":185.79,"body":"new experience for me. And I"},{"speaker":"Nico Johnson","startTime":185.79,"endTime":188.61,"body":"want to first say thank you. You"},{"speaker":"Nico Johnson","startTime":185.79,"endTime":188.61,"body":"reached out and said, Miko you"},{"speaker":"Nico Johnson","startTime":188.7,"endTime":192.03,"body":"do, you'd never guessed on other"},{"speaker":"Nico Johnson","startTime":188.7,"endTime":192.03,"body":"podcasts and you've got a great"},{"speaker":"Nico Johnson","startTime":192.03,"endTime":195.57,"body":"story. Let's turn the mic on"},{"speaker":"Nico Johnson","startTime":192.03,"endTime":195.57,"body":"you. So thank you for doing"},{"speaker":"Nico Johnson","startTime":195.57,"endTime":197.55,"body":"that. It puts me in the"},{"speaker":"Nico Johnson","startTime":195.57,"endTime":197.55,"body":"uncomfortable position of being"},{"speaker":"Nico Johnson","startTime":197.58,"endTime":200.7,"body":"asked questions. I like to say"},{"speaker":"Nico Johnson","startTime":197.58,"endTime":200.7,"body":"that I'm a professional"},{"speaker":"Nico Johnson","startTime":200.7,"endTime":204.42,"body":"question. Asker you know, and"},{"speaker":"Nico Johnson","startTime":200.7,"endTime":204.42,"body":"you're at that invariable like"},{"speaker":"Nico Johnson","startTime":204.42,"endTime":206.64000000000001,"body":"dinner party or mixer or"},{"speaker":"Nico Johnson","startTime":204.42,"endTime":206.64000000000001,"body":"whatever people say, what do you"},{"speaker":"Nico Johnson","startTime":206.64000000000001,"endTime":208.95,"body":"do? And is I think the worst"},{"speaker":"Nico Johnson","startTime":206.64000000000001,"endTime":208.95,"body":"networking question I'll just"},{"speaker":"Nico Johnson","startTime":208.95,"endTime":212.01,"body":"say I'm a question asker."},{"speaker":"Nico Johnson","startTime":208.95,"endTime":212.01,"body":"Because your goal in those kinds"},{"speaker":"Nico Johnson","startTime":212.01,"endTime":215.64000000000001,"body":"of meetings is to get people to"},{"speaker":"Nico Johnson","startTime":212.01,"endTime":215.64000000000001,"body":"basically say, Tell me more. And"},{"speaker":"Nico Johnson","startTime":215.64000000000001,"endTime":222.57,"body":"and then what I got interested"},{"speaker":"Nico Johnson","startTime":215.64000000000001,"endTime":222.57,"body":"in renewables through the grad"},{"speaker":"Nico Johnson","startTime":222.57,"endTime":226.83,"body":"school programme, I had just"},{"speaker":"Nico Johnson","startTime":222.57,"endTime":226.83,"body":"come back from two years as a"},{"speaker":"Nico Johnson","startTime":226.83,"endTime":230.1,"body":"Peace Corps volunteer in"},{"speaker":"Nico Johnson","startTime":226.83,"endTime":230.1,"body":"Guatemala, and I had for that"},{"speaker":"Nico Johnson","startTime":230.1,"endTime":232.08,"body":"been in the music industry"},{"speaker":"Nico Johnson","startTime":230.1,"endTime":232.08,"body":"thought I was going to sing in"},{"speaker":"Nico Johnson","startTime":232.08,"endTime":235.89000000000001,"body":"Nashville was destined for the"},{"speaker":"Nico Johnson","startTime":232.08,"endTime":235.89000000000001,"body":"stage in the stars, and really"},{"speaker":"Nico Johnson","startTime":235.89000000000001,"endTime":238.53,"body":"thought I'd be a recording"},{"speaker":"Nico Johnson","startTime":235.89000000000001,"endTime":238.53,"body":"artist or working at a recording"},{"speaker":"Nico Johnson","startTime":238.53,"endTime":242.55,"body":"studio, eventually running my"},{"speaker":"Nico Johnson","startTime":238.53,"endTime":242.55,"body":"own. I'd spent time running"},{"speaker":"Nico Johnson","startTime":243.33,"endTime":247.38,"body":"artists relations for the"},{"speaker":"Nico Johnson","startTime":243.33,"endTime":247.38,"body":"largest concert promoter in the"},{"speaker":"Nico Johnson","startTime":247.41,"endTime":250.62,"body":"Christian music industry. Back"},{"speaker":"Nico Johnson","startTime":247.41,"endTime":250.62,"body":"in California, when I was living"},{"speaker":"Nico Johnson","startTime":250.62,"endTime":255.0,"body":"there, and had this crossroads"},{"speaker":"Nico Johnson","startTime":250.62,"endTime":255.0,"body":"where I very clearly remember"},{"speaker":"Nico Johnson","startTime":255.0,"endTime":259.83000000000004,"body":"sitting down with Professor"},{"speaker":"Nico Johnson","startTime":255.0,"endTime":259.83000000000004,"body":"Frederick crop. Thank you, Dr."},{"speaker":"Nico Johnson","startTime":259.83000000000004,"endTime":263.25,"body":"crop. The power and influence of"},{"speaker":"Nico Johnson","startTime":259.83000000000004,"endTime":263.25,"body":"someone giving you a gentle"},{"speaker":"Nico Johnson","startTime":263.25,"endTime":265.8,"body":"nudge in a certain direction has"},{"speaker":"Nico Johnson","startTime":263.25,"endTime":265.8,"body":"moved my life in some"},{"speaker":"Nico Johnson","startTime":265.83000000000004,"endTime":268.35,"body":"significant ways. The first was"},{"speaker":"Nico Johnson","startTime":265.83000000000004,"endTime":268.35,"body":"someone suggesting I go to the"},{"speaker":"Nico Johnson","startTime":268.35,"endTime":270.63,"body":"Peace Corps, which fundamentally"},{"speaker":"Nico Johnson","startTime":268.35,"endTime":270.63,"body":"changed my sort of corporate"},{"speaker":"Nico Johnson","startTime":270.63,"endTime":274.26,"body":"ladder climb as it were. The"},{"speaker":"Nico Johnson","startTime":270.63,"endTime":274.26,"body":"second was Dr. crop, I was in"},{"speaker":"Nico Johnson","startTime":274.26,"endTime":279.78,"body":"his entrepreneur class and he"},{"speaker":"Nico Johnson","startTime":274.26,"endTime":279.78,"body":"said you had this option. We"},{"speaker":"Nico Johnson","startTime":279.78,"endTime":282.45,"body":"have the Monterey Jazz Festival,"},{"speaker":"Nico Johnson","startTime":279.78,"endTime":282.45,"body":"world renowned festival right"},{"speaker":"Nico Johnson","startTime":282.45,"endTime":284.28,"body":"here in our backyard in"},{"speaker":"Nico Johnson","startTime":282.45,"endTime":284.28,"body":"Monterey, where I was living at"},{"speaker":"Nico Johnson","startTime":284.28,"endTime":288.0,"body":"the time, lay up for you. You're"},{"speaker":"Nico Johnson","startTime":284.28,"endTime":288.0,"body":"a music executive that"},{"speaker":"Nico Johnson","startTime":288.0,"endTime":290.34000000000003,"body":"understands the industry, this"},{"speaker":"Nico Johnson","startTime":288.0,"endTime":290.34000000000003,"body":"would be great project for you."},{"speaker":"Nico Johnson","startTime":290.34000000000003,"endTime":292.74,"body":"It was a semester long"},{"speaker":"Nico Johnson","startTime":290.34000000000003,"endTime":292.74,"body":"entrepreneurship project to help"},{"speaker":"Nico Johnson","startTime":292.74,"endTime":297.03,"body":"them with that year's festival."},{"speaker":"Nico Johnson","startTime":292.74,"endTime":297.03,"body":"Or we've got this company called"},{"speaker":"Nico Johnson","startTime":297.03,"endTime":300.72,"body":"h2 solutions, local clean energy"},{"speaker":"Nico Johnson","startTime":297.03,"endTime":300.72,"body":"provider that's really trying to"},{"speaker":"Nico Johnson","startTime":300.72,"endTime":304.16999999999996,"body":"figure out his business model."},{"speaker":"Nico Johnson","startTime":300.72,"endTime":304.16999999999996,"body":"And as a fork in the road, he"},{"speaker":"Nico Johnson","startTime":304.16999999999996,"endTime":306.65999999999997,"body":"said you pick I think that you"},{"speaker":"Nico Johnson","startTime":304.16999999999996,"endTime":306.65999999999997,"body":"should take the one that's the"},{"speaker":"Nico Johnson","startTime":306.65999999999997,"endTime":309.09000000000003,"body":"clean energy thing and figure"},{"speaker":"Nico Johnson","startTime":306.65999999999997,"endTime":309.09000000000003,"body":"that out, because you can always"},{"speaker":"Nico Johnson","startTime":309.09000000000003,"endTime":312.17999999999995,"body":"fall back on music. And I never"},{"speaker":"Nico Johnson","startTime":309.09000000000003,"endTime":312.17999999999995,"body":"thankfully had to fall back on"},{"speaker":"Nico Johnson","startTime":312.17999999999995,"endTime":315.27,"body":"music. I ended up starting a"},{"speaker":"Nico Johnson","startTime":312.17999999999995,"endTime":315.27,"body":"solar company with that."},{"speaker":"Nico Johnson","startTime":315.57000000000005,"endTime":318.36,"body":"Individuals named Edie bless I'm"},{"speaker":"Nico Johnson","startTime":315.57000000000005,"endTime":318.36,"body":"really grateful that had that"},{"speaker":"Nico Johnson","startTime":318.36,"endTime":321.53999999999996,"body":"opportunity started a company"},{"speaker":"Nico Johnson","startTime":318.36,"endTime":321.53999999999996,"body":"called Blue Line power. That got"},{"speaker":"Nico Johnson","startTime":321.53999999999996,"endTime":324.09000000000003,"body":"me into the solar industry. I"},{"speaker":"Nico Johnson","startTime":321.53999999999996,"endTime":324.09000000000003,"body":"wasn't looking for a chance to"},{"speaker":"Nico Johnson","startTime":324.09000000000003,"endTime":330.03,"body":"get in the solar industry. But"},{"speaker":"Nico Johnson","startTime":324.09000000000003,"endTime":330.03,"body":"yeah, thank you 2006. Several"},{"speaker":"Nico Johnson","startTime":330.03,"endTime":332.30999999999995,"body":"months earlier, Governor"},{"speaker":"Nico Johnson","startTime":330.03,"endTime":332.30999999999995,"body":"Schwarzenegger and the"},{"speaker":"Nico Johnson","startTime":332.34000000000003,"endTime":335.22,"body":"California Senate had passed HB"},{"speaker":"Nico Johnson","startTime":332.34000000000003,"endTime":335.22,"body":"one which is the house Senate"},{"speaker":"Nico Johnson","startTime":335.22,"endTime":338.19000000000005,"body":"Bill one that was now known as"},{"speaker":"Nico Johnson","startTime":335.22,"endTime":338.19000000000005,"body":"the California Solar Initiative,"},{"speaker":"Nico Johnson","startTime":338.73,"endTime":341.78999999999996,"body":"the million solar roofs"},{"speaker":"Nico Johnson","startTime":338.73,"endTime":341.78999999999996,"body":"programme, and also launched"},{"speaker":"Nico Johnson","startTime":341.78999999999996,"endTime":345.99,"body":"what we know is the the race to"},{"speaker":"Nico Johnson","startTime":341.78999999999996,"endTime":345.99,"body":"sort of state by state"},{"speaker":"Nico Johnson","startTime":345.99,"endTime":348.92999999999995,"body":"dominance. California has almost"},{"speaker":"Nico Johnson","startTime":345.99,"endTime":348.92999999999995,"body":"always led that race from a"},{"speaker":"Nico Johnson","startTime":348.92999999999995,"endTime":353.49,"body":"residential and utility scale."},{"speaker":"Nico Johnson","startTime":348.92999999999995,"endTime":353.49,"body":"installations prospective, in no"},{"speaker":"Nico Johnson","startTime":353.49,"endTime":356.64,"body":"small part thanks to the"},{"speaker":"Nico Johnson","startTime":353.49,"endTime":356.64,"body":"legislation that incentivize an"},{"speaker":"Nico Johnson","startTime":356.66999999999996,"endTime":359.34000000000003,"body":"incredible amount of solar"},{"speaker":"Nico Johnson","startTime":356.66999999999996,"endTime":359.34000000000003,"body":"adoption. We've passed the"},{"speaker":"Nico Johnson","startTime":359.34000000000003,"endTime":362.34000000000003,"body":"million roofs roofs in"},{"speaker":"Nico Johnson","startTime":359.34000000000003,"endTime":362.34000000000003,"body":"California now and and now we're"},{"speaker":"Nico Johnson","startTime":362.34000000000003,"endTime":365.94000000000005,"body":"installing a half a gigawatt a"},{"speaker":"Nico Johnson","startTime":362.34000000000003,"endTime":365.94000000000005,"body":"quarter in the United States,"},{"speaker":"Nico Johnson","startTime":365.94000000000005,"endTime":368.25,"body":"which is tremendous. We were in"},{"speaker":"Nico Johnson","startTime":365.94000000000005,"endTime":368.25,"body":"installing a half a gigawatt in"},{"speaker":"Nico Johnson","startTime":368.25,"endTime":371.88,"body":"the world. When when that"},{"speaker":"Nico Johnson","startTime":368.25,"endTime":371.88,"body":"legislation 2006 was passed. So"},{"speaker":"Nico Johnson","startTime":372.36,"endTime":376.35,"body":"I saw an opportunity in that"},{"speaker":"Nico Johnson","startTime":372.36,"endTime":376.35,"body":"group project to and I was"},{"speaker":"Nico Johnson","startTime":376.5,"endTime":380.94000000000005,"body":"invited by that entrepreneur to"},{"speaker":"Nico Johnson","startTime":376.5,"endTime":380.94000000000005,"body":"join him on that on that"},{"speaker":"Nico Johnson","startTime":380.94000000000005,"endTime":383.42999999999995,"body":"venture. I sort of took the"},{"speaker":"Nico Johnson","startTime":380.94000000000005,"endTime":383.42999999999995,"body":"mantle of like, okay, let's"},{"speaker":"Nico Johnson","startTime":383.42999999999995,"endTime":386.01,"body":"figure out this solar thing. And"},{"speaker":"Nico Johnson","startTime":383.42999999999995,"endTime":386.01,"body":"we were competing at the time"},{"speaker":"Nico Johnson","startTime":386.01,"endTime":389.1,"body":"with my friend Barry cinnamon"},{"speaker":"Nico Johnson","startTime":386.01,"endTime":389.1,"body":"over at Akina solar before it"},{"speaker":"Nico Johnson","startTime":389.1,"endTime":392.54999999999995,"body":"was Westinghouse and Solar City"},{"speaker":"Nico Johnson","startTime":389.1,"endTime":392.54999999999995,"body":"when it was it had literally"},{"speaker":"Nico Johnson","startTime":392.54999999999995,"endTime":396.36,"body":"just acquired one, electrical"},{"speaker":"Nico Johnson","startTime":392.54999999999995,"endTime":396.36,"body":"contractor, independent energy"},{"speaker":"Nico Johnson","startTime":396.36,"endTime":399.63,"body":"systems and Perregaux. And so"},{"speaker":"Nico Johnson","startTime":396.36,"endTime":399.63,"body":"many others in California that"},{"speaker":"Nico Johnson","startTime":399.63,"endTime":402.57000000000005,"body":"are just the OGS of the"},{"speaker":"Nico Johnson","startTime":399.63,"endTime":402.57000000000005,"body":"industry. I call many of them."},{"speaker":"Nico Johnson","startTime":402.92999999999995,"endTime":404.94000000000005,"body":"The founders of those companies,"},{"speaker":"Nico Johnson","startTime":402.92999999999995,"endTime":404.94000000000005,"body":"friends now, thanks to the"},{"speaker":"Nico Johnson","startTime":404.94000000000005,"endTime":408.72,"body":"podcast, but it was a it was a"},{"speaker":"Nico Johnson","startTime":404.94000000000005,"endTime":408.72,"body":"really crazy time. And we"},{"speaker":"Nico Johnson","startTime":408.72,"endTime":412.5,"body":"didn't, we could only hope that"},{"speaker":"Nico Johnson","startTime":408.72,"endTime":412.5,"body":"the industry would ever achieve"},{"speaker":"Nico Johnson","startTime":412.5,"endTime":416.01,"body":"what it has achieved now. And"},{"speaker":"Nico Johnson","startTime":412.5,"endTime":416.01,"body":"that's how I got into the solar"},{"speaker":"Nico Johnson","startTime":416.01,"endTime":420.21000000000004,"body":"industry. I can unpack more if"},{"speaker":"Nico Johnson","startTime":416.01,"endTime":420.21000000000004,"body":"you want. But that's effectively"},{"speaker":"Nico Johnson","startTime":420.21000000000004,"endTime":423.63,"body":"that was a fork in the road for"},{"speaker":"Nico Johnson","startTime":420.21000000000004,"endTime":423.63,"body":"me from being a musician that"},{"speaker":"Nico Johnson","startTime":423.63,"endTime":427.5,"body":"thought he'd be lifelong on"},{"speaker":"Nico Johnson","startTime":423.63,"endTime":427.5,"body":"stage to a foray through a"},{"speaker":"Nico Johnson","startTime":427.5,"endTime":429.69000000000005,"body":"number of solar companies. And"},{"speaker":"Nico Johnson","startTime":427.5,"endTime":429.69000000000005,"body":"back to the microphone."},{"speaker":"Tim Montague","startTime":430.02,"endTime":433.74,"body":"Fast forward 17"},{"speaker":"Tim Montague","startTime":430.02,"endTime":433.74,"body":"years, you've now been producing"},{"speaker":"Tim Montague","startTime":433.74,"endTime":437.94000000000005,"body":"SunCast for many years, you"},{"speaker":"Tim Montague","startTime":433.74,"endTime":437.94000000000005,"body":"according to your website have"},{"speaker":"Tim Montague","startTime":437.94000000000005,"endTime":443.42999999999995,"body":"produced 586 episodes of"},{"speaker":"Tim Montague","startTime":437.94000000000005,"endTime":443.42999999999995,"body":"SunCast. And I started listening"},{"speaker":"Tim Montague","startTime":443.46000000000004,"endTime":450.41999999999996,"body":"when I was just getting into"},{"speaker":"Tim Montague","startTime":443.46000000000004,"endTime":450.41999999999996,"body":"solar PV in oh six now sorry, in"},{"speaker":"Tim Montague","startTime":450.41999999999996,"endTime":455.1,"body":"2016. You were very focused on"},{"speaker":"Tim Montague","startTime":450.41999999999996,"endTime":455.1,"body":"lat Tam, the Latin American"},{"speaker":"Tim Montague","startTime":455.1,"endTime":459.87,"body":"market with your show at that"},{"speaker":"Tim Montague","startTime":455.1,"endTime":459.87,"body":"time, but let's talk about some"},{"speaker":"Tim Montague","startTime":459.87,"endTime":464.70000000000005,"body":"of the watermarks in your solar"},{"speaker":"Tim Montague","startTime":459.87,"endTime":464.70000000000005,"body":"industry experience. Right. You"},{"speaker":"Tim Montague","startTime":464.70000000000005,"endTime":469.23,"body":"worked for Trina, you work for"},{"speaker":"Tim Montague","startTime":464.70000000000005,"endTime":469.23,"body":"Connor G. Trina is still of"},{"speaker":"Tim Montague","startTime":469.23,"endTime":472.23,"body":"course a household name in the"},{"speaker":"Tim Montague","startTime":469.23,"endTime":472.23,"body":"industry. I'm less familiar with"},{"speaker":"Tim Montague","startTime":472.23,"endTime":476.4,"body":"Connor G. But yeah, give us give"},{"speaker":"Tim Montague","startTime":472.23,"endTime":476.4,"body":"us some of the highlights."},{"speaker":"Nico Johnson","startTime":476.46000000000004,"endTime":478.59000000000003,"body":"I'll give you a"},{"speaker":"Nico Johnson","startTime":476.46000000000004,"endTime":478.59000000000003,"body":"little bit of the taxonomy. So"},{"speaker":"Nico Johnson","startTime":478.62,"endTime":483.03,"body":"from that experience in 2006"},{"speaker":"Nico Johnson","startTime":478.62,"endTime":483.03,"body":"2008, we hit the financial"},{"speaker":"Nico Johnson","startTime":483.03,"endTime":486.72,"body":"crisis I went to work for the"},{"speaker":"Nico Johnson","startTime":483.03,"endTime":486.72,"body":"den largest Commercial Roofer In"},{"speaker":"Nico Johnson","startTime":486.72,"endTime":489.24,"body":"California, a company called"},{"speaker":"Nico Johnson","startTime":486.72,"endTime":489.24,"body":"Davie roofing known as dri"},{"speaker":"Nico Johnson","startTime":489.24,"endTime":492.96000000000004,"body":"commercial. I was the first"},{"speaker":"Nico Johnson","startTime":489.24,"endTime":492.96000000000004,"body":"sales guy on a small team that"},{"speaker":"Nico Johnson","startTime":492.96000000000004,"endTime":496.20000000000005,"body":"created this product that was"},{"speaker":"Nico Johnson","startTime":492.96000000000004,"endTime":496.20000000000005,"body":"pretty unique. It was a peel and"},{"speaker":"Nico Johnson","startTime":496.20000000000005,"endTime":499.67999999999995,"body":"stick large format four by eight"},{"speaker":"Nico Johnson","startTime":496.20000000000005,"endTime":499.67999999999995,"body":"imagine a piece of plywood that"},{"speaker":"Nico Johnson","startTime":499.67999999999995,"endTime":502.5,"body":"you can stick to the roof and it"},{"speaker":"Nico Johnson","startTime":499.67999999999995,"endTime":502.5,"body":"had monocrystalline solar cells"},{"speaker":"Nico Johnson","startTime":502.5,"endTime":505.28999999999996,"body":"on it. Right. So as a matter,"},{"speaker":"Nico Johnson","startTime":502.5,"endTime":505.28999999999996,"body":"that product is still around and"},{"speaker":"Nico Johnson","startTime":505.28999999999996,"endTime":510.65999999999997,"body":"still in partnership with 2007"},{"speaker":"Nico Johnson","startTime":505.28999999999996,"endTime":510.65999999999997,"body":"Holy moly. Yeah. So there was a"},{"speaker":"Nico Johnson","startTime":510.65999999999997,"endTime":513.0,"body":"company at that time called Open"},{"speaker":"Nico Johnson","startTime":510.65999999999997,"endTime":513.0,"body":"Solar up in Seattle that had a"},{"speaker":"Nico Johnson","startTime":513.0,"endTime":516.18,"body":"similar product, you know,"},{"speaker":"Nico Johnson","startTime":513.0,"endTime":516.18,"body":"similar companies. Now you've"},{"speaker":"Nico Johnson","startTime":516.18,"endTime":519.84,"body":"got what's Murali is company I'm"},{"speaker":"Nico Johnson","startTime":516.18,"endTime":519.84,"body":"blanking on there's a company"},{"speaker":"Nico Johnson","startTime":519.84,"endTime":522.15,"body":"now out of Silicon Valley that"},{"speaker":"Nico Johnson","startTime":519.84,"endTime":522.15,"body":"is doing quite well with a"},{"speaker":"Nico Johnson","startTime":522.15,"endTime":527.25,"body":"similar format. Merlin. Merlin,"},{"speaker":"Nico Johnson","startTime":522.15,"endTime":527.25,"body":"thank you. Yep. So precursor to"},{"speaker":"Nico Johnson","startTime":527.28,"endTime":530.7,"body":"open to Merlin and others who"},{"speaker":"Nico Johnson","startTime":527.28,"endTime":530.7,"body":"figured out how to make the"},{"speaker":"Nico Johnson","startTime":530.7,"endTime":535.17,"body":"format work. 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I went over and"},{"speaker":"Nico Johnson","startTime":538.38,"endTime":541.17,"body":"worked in the commercial side of"},{"speaker":"Nico Johnson","startTime":538.38,"endTime":541.17,"body":"the business, selling solar to"},{"speaker":"Nico Johnson","startTime":542.85,"endTime":546.81,"body":"municipalities in all across"},{"speaker":"Nico Johnson","startTime":542.85,"endTime":546.81,"body":"California to water districts"},{"speaker":"Nico Johnson","startTime":546.81,"endTime":549.3,"body":"and really learned how the solar"},{"speaker":"Nico Johnson","startTime":546.81,"endTime":549.3,"body":"industry works at that point."},{"speaker":"Nico Johnson","startTime":549.84,"endTime":552.78,"body":"From a project development"},{"speaker":"Nico Johnson","startTime":549.84,"endTime":552.78,"body":"project management perspective."},{"speaker":"Nico Johnson","startTime":554.67,"endTime":557.88,"body":"We did about 40 million in sales"},{"speaker":"Nico Johnson","startTime":554.67,"endTime":557.88,"body":"as a distributed as a channel"},{"speaker":"Nico Johnson","startTime":557.88,"endTime":560.31,"body":"partner for SunEdison got to"},{"speaker":"Nico Johnson","startTime":557.88,"endTime":560.31,"body":"know the SunEdison team really"},{"speaker":"Nico Johnson","startTime":560.31,"endTime":563.88,"body":"well, a lot of my relationships"},{"speaker":"Nico Johnson","startTime":560.31,"endTime":563.88,"body":"that fed into the podcast"},{"speaker":"Nico Johnson","startTime":563.91,"endTime":567.66,"body":"eventually came from these next"},{"speaker":"Nico Johnson","startTime":563.91,"endTime":567.66,"body":"two moves. 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And Mike"},{"speaker":"Nico Johnson","startTime":576.54,"endTime":581.28,"body":"taught me a lot about marketing."},{"speaker":"Nico Johnson","startTime":581.28,"endTime":584.79,"body":"And I got to see for the first"},{"speaker":"Nico Johnson","startTime":581.28,"endTime":584.79,"body":"time really the macro of what"},{"speaker":"Nico Johnson","startTime":584.79,"endTime":587.16,"body":"happens in the solar industry."},{"speaker":"Nico Johnson","startTime":584.79,"endTime":587.16,"body":"And I give this advice to"},{"speaker":"Nico Johnson","startTime":587.16,"endTime":591.06,"body":"everyone, you know, when I was"},{"speaker":"Nico Johnson","startTime":587.16,"endTime":591.06,"body":"told, coming out of MBA, don't"},{"speaker":"Nico Johnson","startTime":591.06,"endTime":594.06,"body":"go to a startup go to a big"},{"speaker":"Nico Johnson","startTime":591.06,"endTime":594.06,"body":"company, there was really good"},{"speaker":"Nico Johnson","startTime":594.06,"endTime":596.43,"body":"fun. 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Go suffer a"},{"speaker":"Nico Johnson","startTime":634.74,"endTime":637.77,"body":"utility for three, four or five"},{"speaker":"Nico Johnson","startTime":637.77,"endTime":641.73,"body":"years. 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So working at"},{"speaker":"Nico Johnson","startTime":684.18,"endTime":688.7099999999999,"body":"Trina allowed me to see that"},{"speaker":"Nico Johnson","startTime":684.18,"endTime":688.7099999999999,"body":"macro view Finally, after four"},{"speaker":"Nico Johnson","startTime":688.7099999999999,"endTime":693.54,"body":"and a half, five years after my"},{"speaker":"Nico Johnson","startTime":688.7099999999999,"endTime":693.54,"body":"MBA and the rest of my careers"},{"speaker":"Nico Johnson","startTime":693.54,"endTime":698.0699999999999,"body":"is a is a testament to the value"},{"speaker":"Nico Johnson","startTime":693.54,"endTime":698.0699999999999,"body":"of getting that work at a big"},{"speaker":"Nico Johnson","startTime":698.0699999999999,"endTime":699.9599999999999,"body":"company like you did at"},{"speaker":"Nico Johnson","startTime":698.0699999999999,"endTime":699.9599999999999,"body":"continental where you get to see"},{"speaker":"Nico Johnson","startTime":699.9599999999999,"endTime":703.3199999999999,"body":"so many different opportunities"},{"speaker":"Nico Johnson","startTime":699.9599999999999,"endTime":703.3199999999999,"body":"flow through and how the how the"},{"speaker":"Nico Johnson","startTime":703.3199999999999,"endTime":707.01,"body":"market responds to them. I went"},{"speaker":"Nico Johnson","startTime":703.3199999999999,"endTime":707.01,"body":"on to Conner GE, which may be"},{"speaker":"Nico Johnson","startTime":707.01,"endTime":710.61,"body":"may not be a household name now,"},{"speaker":"Nico Johnson","startTime":707.01,"endTime":710.61,"body":"but in the arts and early teens,"},{"speaker":"Nico Johnson","startTime":710.61,"endTime":713.1899999999999,"body":"it was very much a household"},{"speaker":"Nico Johnson","startTime":710.61,"endTime":713.1899999999999,"body":"name current she was one of the"},{"speaker":"Nico Johnson","startTime":713.4,"endTime":715.56,"body":"largest solar panel"},{"speaker":"Nico Johnson","startTime":713.4,"endTime":715.56,"body":"manufacturers out of Germany."},{"speaker":"Nico Johnson","startTime":715.7099999999999,"endTime":717.78,"body":"And they became one of the"},{"speaker":"Nico Johnson","startTime":715.7099999999999,"endTime":717.78,"body":"largest sort of everything"},{"speaker":"Nico Johnson","startTime":717.81,"endTime":720.42,"body":"manufacturers and that that"},{"speaker":"Nico Johnson","startTime":717.81,"endTime":720.42,"body":"ultimately their downfall"},{"speaker":"Nico Johnson","startTime":720.42,"endTime":722.43,"body":"because they kept all that debt"},{"speaker":"Nico Johnson","startTime":720.42,"endTime":722.43,"body":"on their balance sheet instead"},{"speaker":"Nico Johnson","startTime":722.43,"endTime":725.3399999999999,"body":"of pushing it down to the hold"},{"speaker":"Nico Johnson","startTime":722.43,"endTime":725.3399999999999,"body":"goes could go all into cell"},{"speaker":"Nico Johnson","startTime":725.3399999999999,"endTime":728.79,"body":"worked at the actually worked at"},{"speaker":"Nico Johnson","startTime":725.3399999999999,"endTime":728.79,"body":"the fund at the private equity"},{"speaker":"Nico Johnson","startTime":728.79,"endTime":731.97,"body":"fund that acquired all the kanji"},{"speaker":"Nico Johnson","startTime":728.79,"endTime":731.97,"body":"kanji assets company called kala"},{"speaker":"Nico Johnson","startTime":732.27,"endTime":736.86,"body":"capital down in Miami when I was"},{"speaker":"Nico Johnson","startTime":732.27,"endTime":736.86,"body":"living there. And that's when I"},{"speaker":"Nico Johnson","startTime":736.86,"endTime":739.3199999999999,"body":"learned how utilities go project"},{"speaker":"Nico Johnson","startTime":736.86,"endTime":739.3199999999999,"body":"development worked."},{"speaker":"Nico Johnson","startTime":739.47,"endTime":742.4399999999999,"body":"Unfortunately, back to the"},{"speaker":"Nico Johnson","startTime":739.47,"endTime":742.4399999999999,"body":"pattern recognition. I was"},{"speaker":"Nico Johnson","startTime":742.4399999999999,"endTime":745.23,"body":"working in Latin America, where"},{"speaker":"Nico Johnson","startTime":742.4399999999999,"endTime":745.23,"body":"I saw a couple of deals three,"},{"speaker":"Nico Johnson","startTime":745.23,"endTime":748.38,"body":"four or five deals a month, not"},{"speaker":"Nico Johnson","startTime":745.23,"endTime":748.38,"body":"the hundreds of deals a month"},{"speaker":"Nico Johnson","startTime":748.38,"endTime":750.9599999999999,"body":"that my colleagues and peers in"},{"speaker":"Nico Johnson","startTime":748.38,"endTime":750.9599999999999,"body":"the United States were seeing."},{"speaker":"Nico Johnson","startTime":751.65,"endTime":755.01,"body":"And, and so it wasn't able to do"},{"speaker":"Nico Johnson","startTime":751.65,"endTime":755.01,"body":"quite the pattern matching or"},{"speaker":"Nico Johnson","startTime":755.01,"endTime":757.8299999999999,"body":"learn as at an accelerated pace,"},{"speaker":"Nico Johnson","startTime":755.01,"endTime":757.8299999999999,"body":"I would have been better served"},{"speaker":"Nico Johnson","startTime":757.8299999999999,"endTime":760.1999999999999,"body":"in my career to be back in the"},{"speaker":"Nico Johnson","startTime":757.8299999999999,"endTime":760.1999999999999,"body":"United States. 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And I been"},{"speaker":"Nico Johnson","startTime":889.6800000000001,"endTime":894.48,"body":"turned SunCast to be, I'd say"},{"speaker":"Nico Johnson","startTime":889.6800000000001,"endTime":894.48,"body":"the definitive interview based"},{"speaker":"Nico Johnson","startTime":894.48,"endTime":898.05,"body":"podcast for the solar industry"},{"speaker":"Nico Johnson","startTime":894.48,"endTime":898.05,"body":"focused on telling the founder"},{"speaker":"Nico Johnson","startTime":898.05,"endTime":902.04,"body":"and executive perspective on how"},{"speaker":"Nico Johnson","startTime":898.05,"endTime":902.04,"body":"to grow your company in your"},{"speaker":"Nico Johnson","startTime":902.04,"endTime":906.6600000000001,"body":"career. And I like to say your"},{"speaker":"Nico Johnson","startTime":902.04,"endTime":906.6600000000001,"body":"influence and in clean energy."},{"speaker":"Tim Montague","startTime":907.0799999999999,"endTime":910.8,"body":"So now we know"},{"speaker":"Tim Montague","startTime":907.0799999999999,"endTime":910.8,"body":"it's okay to have multiple"},{"speaker":"Tim Montague","startTime":910.8,"endTime":915.1499999999999,"body":"careers. And actually, young"},{"speaker":"Tim Montague","startTime":910.8,"endTime":915.1499999999999,"body":"professionals expect to have"},{"speaker":"Tim Montague","startTime":915.78,"endTime":921.03,"body":"five plus careers. I think I'm"},{"speaker":"Tim Montague","startTime":915.78,"endTime":921.03,"body":"on my seventh career. And I'm an"},{"speaker":"Tim Montague","startTime":921.03,"endTime":924.21,"body":"early adopter of that trend, so"},{"speaker":"Tim Montague","startTime":921.03,"endTime":924.21,"body":"to speak. But you"},{"speaker":"Nico Johnson","startTime":924.21,"endTime":925.77,"body":"are you were for"},{"speaker":"Nico Johnson","startTime":924.21,"endTime":925.77,"body":"those who aren't familiar with"},{"speaker":"Nico Johnson","startTime":925.77,"endTime":929.6700000000001,"body":"what he's saying. He Tim was a"},{"speaker":"Nico Johnson","startTime":925.77,"endTime":929.6700000000001,"body":"has had multiple successful"},{"speaker":"Nico Johnson","startTime":929.6700000000001,"endTime":931.98,"body":"careers. But he also was a"},{"speaker":"Nico Johnson","startTime":929.6700000000001,"endTime":931.98,"body":"podcaster. Before I was I'll"},{"speaker":"Nico Johnson","startTime":931.98,"endTime":934.3799999999999,"body":"point that out. He's a 10 year"},{"speaker":"Nico Johnson","startTime":931.98,"endTime":934.3799999999999,"body":"veteran of podcasting."},{"speaker":"Tim Montague","startTime":935.8499999999999,"endTime":938.0999999999999,"body":"Yeah, I can't wait"},{"speaker":"Tim Montague","startTime":935.8499999999999,"endTime":938.0999999999999,"body":"to talk a little bit more about"},{"speaker":"Tim Montague","startTime":938.0999999999999,"endTime":943.95,"body":"that on your show in the coming"},{"speaker":"Tim Montague","startTime":938.0999999999999,"endTime":943.95,"body":"weeks. But so let's talk about"},{"speaker":"Tim Montague","startTime":943.95,"endTime":947.8799999999999,"body":"the solar industry and"},{"speaker":"Tim Montague","startTime":943.95,"endTime":947.8799999999999,"body":"podcasting some more. When did"},{"speaker":"Tim Montague","startTime":947.8799999999999,"endTime":951.0899999999999,"body":"you make the leap into"},{"speaker":"Tim Montague","startTime":947.8799999999999,"endTime":951.0899999999999,"body":"podcasting full time? And what"},{"speaker":"Tim Montague","startTime":951.0899999999999,"endTime":955.05,"body":"do you have to say to others who"},{"speaker":"Tim Montague","startTime":951.0899999999999,"endTime":955.05,"body":"are now dogpiling into"},{"speaker":"Tim Montague","startTime":955.05,"endTime":959.31,"body":"podcasting? It's really taking"},{"speaker":"Tim Montague","startTime":955.05,"endTime":959.31,"body":"off. Every company wants to have"},{"speaker":"Tim Montague","startTime":959.31,"endTime":962.6399999999999,"body":"a podcast if they don't have"},{"speaker":"Tim Montague","startTime":959.31,"endTime":962.6399999999999,"body":"one? Yeah, they should have one."},{"speaker":"Tim Montague","startTime":962.76,"endTime":967.5,"body":"Yeah. And many podcasts start"},{"speaker":"Tim Montague","startTime":962.76,"endTime":967.5,"body":"and then stop after just a"},{"speaker":"Tim Montague","startTime":967.5,"endTime":971.94,"body":"handful of episodes. So what is"},{"speaker":"Tim Montague","startTime":967.5,"endTime":971.94,"body":"your advice about how to create"},{"speaker":"Tim Montague","startTime":971.94,"endTime":975.1499999999999,"body":"a show and how to create some"},{"speaker":"Tim Montague","startTime":971.94,"endTime":975.1499999999999,"body":"staying power in podcasting?"},{"speaker":"Nico Johnson","startTime":975.5999999999999,"endTime":978.54,"body":"There's a couple"},{"speaker":"Nico Johnson","startTime":975.5999999999999,"endTime":978.54,"body":"of things to unpack there. Your"},{"speaker":"Nico Johnson","startTime":978.54,"endTime":983.1299999999999,"body":"right, pod vaiting Is your Hill"},{"speaker":"Nico Johnson","startTime":978.54,"endTime":983.1299999999999,"body":"most people. So Tim Ferriss"},{"speaker":"Nico Johnson","startTime":983.1299999999999,"endTime":985.6499999999999,"body":"actually gave great advice on"},{"speaker":"Nico Johnson","startTime":983.1299999999999,"endTime":985.6499999999999,"body":"this several years ago. He says"},{"speaker":"Nico Johnson","startTime":985.6499999999999,"endTime":988.4100000000001,"body":"if you're going to do it, commit"},{"speaker":"Nico Johnson","startTime":985.6499999999999,"endTime":988.4100000000001,"body":"to at least 10 episodes, and"},{"speaker":"Nico Johnson","startTime":988.4100000000001,"endTime":990.51,"body":"then if it doesn't feel right,"},{"speaker":"Nico Johnson","startTime":988.4100000000001,"endTime":990.51,"body":"if it doesn't feel like it's"},{"speaker":"Nico Johnson","startTime":990.51,"endTime":993.21,"body":"going in the right direction,"},{"speaker":"Nico Johnson","startTime":990.51,"endTime":993.21,"body":"find a new trajectory. Find a"},{"speaker":"Nico Johnson","startTime":993.21,"endTime":998.8199999999999,"body":"new medium podcast. Some folks"},{"speaker":"Nico Johnson","startTime":993.21,"endTime":998.8199999999999,"body":"miss the reality that podcast is"},{"speaker":"Nico Johnson","startTime":998.8199999999999,"endTime":1001.46,"body":"a megaphone. It is simply a"},{"speaker":"Nico Johnson","startTime":998.8199999999999,"endTime":1001.46,"body":"marketing channel. It's a"},{"speaker":"Nico Johnson","startTime":1001.46,"endTime":1005.8399999999999,"body":"marketing medium. Which is why"},{"speaker":"Nico Johnson","startTime":1001.46,"endTime":1005.8399999999999,"body":"of the millions of podcasts out"},{"speaker":"Nico Johnson","startTime":1005.8399999999999,"endTime":1011.51,"body":"there right now. There are very"},{"speaker":"Nico Johnson","startTime":1005.8399999999999,"endTime":1011.51,"body":"distinct flavours, comedy and"},{"speaker":"Nico Johnson","startTime":1011.78,"endTime":1014.1499999999999,"body":"sci fi. There's narrative"},{"speaker":"Nico Johnson","startTime":1011.78,"endTime":1014.1499999999999,"body":"storytelling, there's"},{"speaker":"Nico Johnson","startTime":1014.1499999999999,"endTime":1018.9200000000001,"body":"journalism. There's a lot of"},{"speaker":"Nico Johnson","startTime":1014.1499999999999,"endTime":1018.9200000000001,"body":"branded podcasts, corporations."},{"speaker":"Nico Johnson","startTime":1020.27,"endTime":1023.0899999999999,"body":"I think clear trace is a great"},{"speaker":"Nico Johnson","startTime":1020.27,"endTime":1023.0899999999999,"body":"example of doing it really well"},{"speaker":"Nico Johnson","startTime":1023.0899999999999,"endTime":1025.28,"body":"recently, and Hannon Armstrong"},{"speaker":"Nico Johnson","startTime":1023.0899999999999,"endTime":1025.28,"body":"has done it really well with"},{"speaker":"Nico Johnson","startTime":1025.28,"endTime":1029.06,"body":"climate positive corporations"},{"speaker":"Nico Johnson","startTime":1025.28,"endTime":1029.06,"body":"who want to get their story told"},{"speaker":"Nico Johnson","startTime":1029.06,"endTime":1032.21,"body":"and the story of their"},{"speaker":"Nico Johnson","startTime":1029.06,"endTime":1032.21,"body":"customers. Podcast is a unique"},{"speaker":"Nico Johnson","startTime":1032.3,"endTime":1038.69,"body":"way to do that, because you"},{"speaker":"Nico Johnson","startTime":1032.3,"endTime":1038.69,"body":"engage in folks spare time, in a"},{"speaker":"Nico Johnson","startTime":1038.69,"endTime":1041.27,"body":"way that doesn't take them away"},{"speaker":"Nico Johnson","startTime":1038.69,"endTime":1041.27,"body":"from whatever they can be"},{"speaker":"Nico Johnson","startTime":1041.27,"endTime":1043.94,"body":"focused on. In my case, I listen"},{"speaker":"Nico Johnson","startTime":1041.27,"endTime":1043.94,"body":"to podcasts while I'm running,"},{"speaker":"Nico Johnson","startTime":1044.27,"endTime":1046.97,"body":"while I'm cleaning the yard"},{"speaker":"Nico Johnson","startTime":1044.27,"endTime":1046.97,"body":"while I'm washing dishes late at"},{"speaker":"Nico Johnson","startTime":1046.97,"endTime":1049.85,"body":"night. I love to listen to"},{"speaker":"Nico Johnson","startTime":1046.97,"endTime":1049.85,"body":"podcasts and any of my listeners"},{"speaker":"Nico Johnson","startTime":1049.85,"endTime":1052.91,"body":"in yours Listen, while I'm"},{"speaker":"Nico Johnson","startTime":1049.85,"endTime":1052.91,"body":"driving if I'm going somewhere."},{"speaker":"Nico Johnson","startTime":1053.48,"endTime":1056.21,"body":"For me, I've got three children."},{"speaker":"Nico Johnson","startTime":1053.48,"endTime":1056.21,"body":"So I love to put my noise"},{"speaker":"Nico Johnson","startTime":1056.21,"endTime":1058.34,"body":"blocking headphones in while"},{"speaker":"Nico Johnson","startTime":1056.21,"endTime":1058.34,"body":"they're listening to a story on"},{"speaker":"Nico Johnson","startTime":1058.34,"endTime":1061.82,"body":"the car. And I'm listening to a"},{"speaker":"Nico Johnson","startTime":1058.34,"endTime":1061.82,"body":"podcast on the drive down to see"},{"speaker":"Nico Johnson","startTime":1061.82,"endTime":1066.8899999999999,"body":"grande folks. So podcasting is"},{"speaker":"Nico Johnson","startTime":1061.82,"endTime":1066.8899999999999,"body":"an incredibly powerful medium"},{"speaker":"Nico Johnson","startTime":1066.8899999999999,"endTime":1070.28,"body":"because someone is going to give"},{"speaker":"Nico Johnson","startTime":1066.8899999999999,"endTime":1070.28,"body":"you relatively undivided"},{"speaker":"Nico Johnson","startTime":1070.34,"endTime":1077.0,"body":"attention for between 15 and 75"},{"speaker":"Nico Johnson","startTime":1070.34,"endTime":1077.0,"body":"minutes of their life. And it is"},{"speaker":"Nico Johnson","startTime":1077.0,"endTime":1080.03,"body":"literally straight into their"},{"speaker":"Nico Johnson","startTime":1077.0,"endTime":1080.03,"body":"ear canals direct connection"},{"speaker":"Tim Montague","startTime":1080.0600000000002,"endTime":1082.3100000000002,"body":"for three hours in"},{"speaker":"Tim Montague","startTime":1080.0600000000002,"endTime":1082.3100000000002,"body":"the case of Joe Rogan's show or"},{"speaker":"Nico Johnson","startTime":1084.2900000000002,"endTime":1086.3000000000002,"body":"I can't I can't"},{"speaker":"Nico Johnson","startTime":1084.2900000000002,"endTime":1086.3000000000002,"body":"get into the three hour ones."},{"speaker":"Nico Johnson","startTime":1086.3000000000002,"endTime":1089.69,"body":"I'm a big fan of of some of"},{"speaker":"Nico Johnson","startTime":1086.3000000000002,"endTime":1089.69,"body":"those podcasts. And Tim, Tim"},{"speaker":"Nico Johnson","startTime":1089.69,"endTime":1091.7900000000002,"body":"Ferriss has done some long ones"},{"speaker":"Nico Johnson","startTime":1089.69,"endTime":1091.7900000000002,"body":"I've done hell I've done some"},{"speaker":"Nico Johnson","startTime":1091.7900000000002,"endTime":1095.66,"body":"long ones, my Reagan far episode"},{"speaker":"Nico Johnson","startTime":1091.7900000000002,"endTime":1095.66,"body":"was three hours the episode with"},{"speaker":"Nico Johnson","startTime":1095.66,"endTime":1098.6000000000001,"body":"the trade winds, guys from Savvy"},{"speaker":"Nico Johnson","startTime":1095.66,"endTime":1098.6000000000001,"body":"yawns three hours, I've done"},{"speaker":"Nico Johnson","startTime":1098.6000000000001,"endTime":1101.6000000000001,"body":"some long ones, in the end,"},{"speaker":"Nico Johnson","startTime":1098.6000000000001,"endTime":1101.6000000000001,"body":"they're worth getting into. But"},{"speaker":"Nico Johnson","startTime":1101.6000000000001,"endTime":1104.96,"body":"the podcast medium lends itself"},{"speaker":"Nico Johnson","startTime":1101.6000000000001,"endTime":1104.96,"body":"to to things that other mediums"},{"speaker":"Nico Johnson","startTime":1104.96,"endTime":1107.3000000000002,"body":"don't which is vulnerability,"},{"speaker":"Nico Johnson","startTime":1104.96,"endTime":1107.3000000000002,"body":"you're there long enough that"},{"speaker":"Nico Johnson","startTime":1107.3000000000002,"endTime":1113.66,"body":"people are going to open up."},{"speaker":"Nico Johnson","startTime":1107.3000000000002,"endTime":1113.66,"body":"Right, and, and by a back and"},{"speaker":"Nico Johnson","startTime":1113.66,"endTime":1118.22,"body":"forth nature that really feels"},{"speaker":"Nico Johnson","startTime":1113.66,"endTime":1118.22,"body":"comfortable and inviting. So"},{"speaker":"Nico Johnson","startTime":1118.22,"endTime":1120.5900000000001,"body":"there's the vulnerability on the"},{"speaker":"Nico Johnson","startTime":1118.22,"endTime":1120.5900000000001,"body":"guest side to tell their story."},{"speaker":"Nico Johnson","startTime":1120.6200000000001,"endTime":1123.89,"body":"And then there's the inviting"},{"speaker":"Nico Johnson","startTime":1120.6200000000001,"endTime":1123.89,"body":"nature of the medium where as a"},{"speaker":"Nico Johnson","startTime":1123.89,"endTime":1126.59,"body":"listener, unlike watching"},{"speaker":"Nico Johnson","startTime":1123.89,"endTime":1126.59,"body":"television or reading an"},{"speaker":"Nico Johnson","startTime":1126.59,"endTime":1130.3700000000001,"body":"article, you really can feel"},{"speaker":"Nico Johnson","startTime":1126.59,"endTime":1130.3700000000001,"body":"like you're there, you can feel,"},{"speaker":"Nico Johnson","startTime":1130.55,"endTime":1133.82,"body":"as I always said in the"},{"speaker":"Nico Johnson","startTime":1130.55,"endTime":1133.82,"body":"beginning, my goal was that you"},{"speaker":"Nico Johnson","startTime":1133.82,"endTime":1137.21,"body":"would has a listener, a budget,"},{"speaker":"Nico Johnson","startTime":1133.82,"endTime":1137.21,"body":"you would imagine that you're"},{"speaker":"Nico Johnson","startTime":1137.21,"endTime":1140.33,"body":"sitting on a barstool beside me"},{"speaker":"Nico Johnson","startTime":1137.21,"endTime":1140.33,"body":"and the guest. And if one of"},{"speaker":"Nico Johnson","startTime":1140.33,"endTime":1143.69,"body":"your friends came up to you at"},{"speaker":"Nico Johnson","startTime":1140.33,"endTime":1143.69,"body":"an SPI, and you're eavesdropping"},{"speaker":"Nico Johnson","startTime":1143.69,"endTime":1146.69,"body":"on our conversation, and said,"},{"speaker":"Nico Johnson","startTime":1143.69,"endTime":1146.69,"body":"Hey, let's go to the to the Q"},{"speaker":"Nico Johnson","startTime":1146.69,"endTime":1149.84,"body":"sells party, you'd be like, I'll"},{"speaker":"Nico Johnson","startTime":1146.69,"endTime":1149.84,"body":"meet you there, I'm gonna stay"},{"speaker":"Nico Johnson","startTime":1149.84,"endTime":1152.96,"body":"glued in to this conversation"},{"speaker":"Nico Johnson","startTime":1149.84,"endTime":1152.96,"body":"that I might miss if I left,"},{"speaker":"Nico Johnson","startTime":1153.26,"endTime":1157.76,"body":"that, that is the epitome of"},{"speaker":"Nico Johnson","startTime":1153.26,"endTime":1157.76,"body":"what I think is the value of of"},{"speaker":"Nico Johnson","startTime":1157.76,"endTime":1160.88,"body":"the kinds of conversations that"},{"speaker":"Nico Johnson","startTime":1157.76,"endTime":1160.88,"body":"we create. Tim, you and I in"},{"speaker":"Nico Johnson","startTime":1160.88,"endTime":1163.91,"body":"this medium, because it really"},{"speaker":"Nico Johnson","startTime":1160.88,"endTime":1163.91,"body":"does give someone the"},{"speaker":"Nico Johnson","startTime":1163.91,"endTime":1165.8600000000001,"body":"perspective as though they're"},{"speaker":"Nico Johnson","startTime":1163.91,"endTime":1165.8600000000001,"body":"there. And you don't get that"},{"speaker":"Nico Johnson","startTime":1165.8600000000001,"endTime":1168.32,"body":"through YouTube, you don't get"},{"speaker":"Nico Johnson","startTime":1165.8600000000001,"endTime":1168.32,"body":"that through an article. In my"},{"speaker":"Nico Johnson","startTime":1168.32,"endTime":1171.2,"body":"opinion, you only get that"},{"speaker":"Nico Johnson","startTime":1168.32,"endTime":1171.2,"body":"through the medium of podcast."},{"speaker":"Nico Johnson","startTime":1171.74,"endTime":1175.58,"body":"And the reason is that while"},{"speaker":"Nico Johnson","startTime":1171.74,"endTime":1175.58,"body":"storytelling is easily done in"},{"speaker":"Nico Johnson","startTime":1175.58,"endTime":1178.88,"body":"the form of written text, a book"},{"speaker":"Nico Johnson","startTime":1175.58,"endTime":1178.88,"body":"and blog, and certainly easily"},{"speaker":"Nico Johnson","startTime":1178.88,"endTime":1183.47,"body":"done in short and long form"},{"speaker":"Nico Johnson","startTime":1178.88,"endTime":1183.47,"body":"video. It's a crucial part of"},{"speaker":"Nico Johnson","startTime":1183.47,"endTime":1188.3600000000001,"body":"how we enrol people in our"},{"speaker":"Nico Johnson","startTime":1183.47,"endTime":1188.3600000000001,"body":"journey. And when you can hear"},{"speaker":"Nico Johnson","startTime":1188.3600000000001,"endTime":1193.1000000000001,"body":"someone talk about it, it makes,"},{"speaker":"Nico Johnson","startTime":1188.3600000000001,"endTime":1193.1000000000001,"body":"it makes a big difference"},{"speaker":"Nico Johnson","startTime":1193.1000000000001,"endTime":1196.64,"body":"especially, there's just"},{"speaker":"Nico Johnson","startTime":1193.1000000000001,"endTime":1196.64,"body":"something about the ethereal"},{"speaker":"Nico Johnson","startTime":1196.64,"endTime":1200.33,"body":"nature of the of the audio in"},{"speaker":"Nico Johnson","startTime":1196.64,"endTime":1200.33,"body":"your ears. That is different"},{"speaker":"Nico Johnson","startTime":1200.33,"endTime":1202.82,"body":"from watching it on the screen"},{"speaker":"Nico Johnson","startTime":1200.33,"endTime":1202.82,"body":"watching in the screen, it's"},{"speaker":"Nico Johnson","startTime":1202.82,"endTime":1205.88,"body":"very clearly to your brain. It's"},{"speaker":"Nico Johnson","startTime":1202.82,"endTime":1205.88,"body":"very obvious that you're not"},{"speaker":"Nico Johnson","startTime":1205.88,"endTime":1209.27,"body":"there, listening in your ears,"},{"speaker":"Nico Johnson","startTime":1205.88,"endTime":1209.27,"body":"it you your brain can be tricked"},{"speaker":"Nico Johnson","startTime":1209.27,"endTime":1211.88,"body":"into believing you're actually"},{"speaker":"Nico Johnson","startTime":1209.27,"endTime":1211.88,"body":"in a conversation with someone."},{"speaker":"Nico Johnson","startTime":1212.24,"endTime":1214.25,"body":"And I have so many people I'm"},{"speaker":"Nico Johnson","startTime":1212.24,"endTime":1214.25,"body":"sure you do as well come up to"},{"speaker":"Nico Johnson","startTime":1214.25,"endTime":1217.28,"body":"me and they're like, I feel like"},{"speaker":"Nico Johnson","startTime":1214.25,"endTime":1217.28,"body":"I know you. And I've had guests"},{"speaker":"Nico Johnson","startTime":1217.28,"endTime":1219.71,"body":"come up and say that people have"},{"speaker":"Nico Johnson","startTime":1217.28,"endTime":1219.71,"body":"randomly walked up to them at"},{"speaker":"Nico Johnson","startTime":1219.71,"endTime":1223.19,"body":"conferences, trade shows and men"},{"speaker":"Nico Johnson","startTime":1219.71,"endTime":1223.19,"body":"like I feel like I know you this"},{"speaker":"Nico Johnson","startTime":1223.19,"endTime":1225.83,"body":"thing that you did on SunCast"},{"speaker":"Nico Johnson","startTime":1223.19,"endTime":1225.83,"body":"like I learned so much about"},{"speaker":"Nico Johnson","startTime":1225.83,"endTime":1228.14,"body":"your company and about you and I"},{"speaker":"Nico Johnson","startTime":1225.83,"endTime":1228.14,"body":"love the story you told about"},{"speaker":"Nico Johnson","startTime":1228.14,"endTime":1231.89,"body":"your grandma and that's the"},{"speaker":"Nico Johnson","startTime":1228.14,"endTime":1231.89,"body":"magic of podcasts that you just"},{"speaker":"Nico Johnson","startTime":1231.89,"endTime":1235.3700000000001,"body":"don't get through YouTube and"},{"speaker":"Nico Johnson","startTime":1231.89,"endTime":1235.3700000000001,"body":"other venues that unless it's"},{"speaker":"Nico Johnson","startTime":1235.3700000000001,"endTime":1237.08,"body":"very very, very intentional and"},{"speaker":"Nico Johnson","startTime":1235.3700000000001,"endTime":1237.08,"body":"crafted."},{"speaker":"Tim Montague","startTime":1237.2,"endTime":1239.42,"body":"The Clean Power"},{"speaker":"Tim Montague","startTime":1237.2,"endTime":1239.42,"body":"Hour is brought to you by CPS"},{"speaker":"Tim Montague","startTime":1239.42,"endTime":1242.63,"body":"America. The maker of North"},{"speaker":"Tim Montague","startTime":1239.42,"endTime":1242.63,"body":"America's number one three phase"},{"speaker":"Tim Montague","startTime":1242.63,"endTime":1245.8700000000001,"body":"string inverter with over six"},{"speaker":"Tim Montague","startTime":1242.63,"endTime":1245.8700000000001,"body":"gigawatts shipped in the US. The"},{"speaker":"Tim Montague","startTime":1245.8700000000001,"endTime":1248.84,"body":"CPS America product lineup"},{"speaker":"Tim Montague","startTime":1245.8700000000001,"endTime":1248.84,"body":"includes three phase string"},{"speaker":"Tim Montague","startTime":1248.84,"endTime":1254.18,"body":"inverters ranging from 25 to 275"},{"speaker":"Tim Montague","startTime":1248.84,"endTime":1254.18,"body":"kW, their flagship inverter, the"},{"speaker":"Tim Montague","startTime":1254.18,"endTime":1258.74,"body":"CPS 252 75, is designed to work"},{"speaker":"Tim Montague","startTime":1254.18,"endTime":1258.74,"body":"with solar plants ranging from"},{"speaker":"Tim Montague","startTime":1258.74,"endTime":1264.08,"body":"two megawatts to two gigawatts,"},{"speaker":"Tim Montague","startTime":1258.74,"endTime":1264.08,"body":"the 250 to 75 pairs well, with"},{"speaker":"Tim Montague","startTime":1264.08,"endTime":1267.98,"body":"CPS America's exceptional data"},{"speaker":"Tim Montague","startTime":1264.08,"endTime":1267.98,"body":"communication controls and"},{"speaker":"Tim Montague","startTime":1267.98,"endTime":1272.39,"body":"energy storage solutions. Go to"},{"speaker":"Tim Montague","startTime":1267.98,"endTime":1272.39,"body":"chin power systems.com To find"},{"speaker":"Tim Montague","startTime":1272.39,"endTime":1277.73,"body":"out more. Yeah, well, well said"},{"speaker":"Tim Montague","startTime":1272.39,"endTime":1277.73,"body":"well said. And I would echo Tim"},{"speaker":"Tim Montague","startTime":1277.73,"endTime":1282.3500000000001,"body":"Ferriss comment about 10"},{"speaker":"Tim Montague","startTime":1277.73,"endTime":1282.3500000000001,"body":"episodes, just commit and then"},{"speaker":"Tim Montague","startTime":1282.38,"endTime":1285.3500000000001,"body":"see where the chips fall and you"},{"speaker":"Tim Montague","startTime":1282.38,"endTime":1285.3500000000001,"body":"also have to pretty much throw"},{"speaker":"Tim Montague","startTime":1285.3500000000001,"endTime":1290.51,"body":"away the keys. In terms of"},{"speaker":"Tim Montague","startTime":1285.3500000000001,"endTime":1290.51,"body":"statistics and expectations for"},{"speaker":"Tim Montague","startTime":1290.54,"endTime":1294.1100000000001,"body":"impact. It will take time to get"},{"speaker":"Tim Montague","startTime":1290.54,"endTime":1294.1100000000001,"body":"traction."},{"speaker":"Nico Johnson","startTime":1294.59,"endTime":1298.07,"body":"That's a great So,"},{"speaker":"Nico Johnson","startTime":1294.59,"endTime":1298.07,"body":"Tim, at what point did you feel"},{"speaker":"Nico Johnson","startTime":1298.07,"endTime":1301.43,"body":"like you were getting what you"},{"speaker":"Nico Johnson","startTime":1298.07,"endTime":1301.43,"body":"might call traction? How many"},{"speaker":"Nico Johnson","startTime":1301.43,"endTime":1303.02,"body":"episodes in you Boy,"},{"speaker":"Tim Montague","startTime":1303.41,"endTime":1307.34,"body":"it's it's it's"},{"speaker":"Tim Montague","startTime":1303.41,"endTime":1307.34,"body":"like, there are these plateaus."},{"speaker":"Tim Montague","startTime":1307.55,"endTime":1313.6100000000001,"body":"And and, and so it's it's it's a"},{"speaker":"Tim Montague","startTime":1307.55,"endTime":1313.6100000000001,"body":"steep climb, certainly no more"},{"speaker":"Tim Montague","startTime":1313.67,"endTime":1317.84,"body":"than a couple of years ago when"},{"speaker":"Tim Montague","startTime":1313.67,"endTime":1317.84,"body":"I kind of felt like, Okay, this"},{"speaker":"Tim Montague","startTime":1317.84,"endTime":1322.28,"body":"is this is starting to get"},{"speaker":"Tim Montague","startTime":1317.84,"endTime":1322.28,"body":"easier for me the real signal"},{"speaker":"Tim Montague","startTime":1322.28,"endTime":1326.3,"body":"was it was getting easier to get"},{"speaker":"Tim Montague","startTime":1322.28,"endTime":1326.3,"body":"guests. Yeah. And I you said I"},{"speaker":"Tim Montague","startTime":1326.3,"endTime":1326.6000000000001,"body":"have to"},{"speaker":"Nico Johnson","startTime":1326.66,"endTime":1330.68,"body":"that's like"},{"speaker":"Nico Johnson","startTime":1326.66,"endTime":1330.68,"body":"tomorrow 100 100 episodes? Yeah,"},{"speaker":"Nico Johnson","startTime":1330.71,"endTime":1333.68,"body":"I know. I mean, there's like a"},{"speaker":"Nico Johnson","startTime":1330.71,"endTime":1333.68,"body":"period where you're producing"},{"speaker":"Nico Johnson","startTime":1333.92,"endTime":1336.59,"body":"for tomorrow's episode, right?"},{"speaker":"Nico Johnson","startTime":1333.92,"endTime":1336.59,"body":"Because you've committed,"},{"speaker":"Nico Johnson","startTime":1336.65,"endTime":1339.26,"body":"there's two things that need to"},{"speaker":"Nico Johnson","startTime":1336.65,"endTime":1339.26,"body":"happen. One, like you said,"},{"speaker":"Nico Johnson","startTime":1339.26,"endTime":1341.66,"body":"Throw away the idea that you're"},{"speaker":"Nico Johnson","startTime":1339.26,"endTime":1341.66,"body":"going to get metrics immediately"},{"speaker":"Nico Johnson","startTime":1341.93,"endTime":1348.53,"body":"to commit to a consistent"},{"speaker":"Nico Johnson","startTime":1341.93,"endTime":1348.53,"body":"schedule, our mutual friend, the"},{"speaker":"Nico Johnson","startTime":1348.53,"endTime":1350.93,"body":"Podcast Answer, man, Cliff"},{"speaker":"Nico Johnson","startTime":1348.53,"endTime":1350.93,"body":"Ravenscraft, was first a person"},{"speaker":"Nico Johnson","startTime":1350.93,"endTime":1353.45,"body":"I heard say this, he says, When"},{"speaker":"Nico Johnson","startTime":1350.93,"endTime":1353.45,"body":"you commit to a schedule,"},{"speaker":"Nico Johnson","startTime":1353.69,"endTime":1357.05,"body":"listeners commit to showing up."},{"speaker":"Nico Johnson","startTime":1353.69,"endTime":1357.05,"body":"And that's what this is about"},{"speaker":"Nico Johnson","startTime":1357.05,"endTime":1358.91,"body":"the relationship you're"},{"speaker":"Nico Johnson","startTime":1357.05,"endTime":1358.91,"body":"developing with listeners who"},{"speaker":"Nico Johnson","startTime":1358.91,"endTime":1361.43,"body":"are going to show up time and"},{"speaker":"Nico Johnson","startTime":1358.91,"endTime":1361.43,"body":"time again, to hear what you and"},{"speaker":"Nico Johnson","startTime":1361.43,"endTime":1363.89,"body":"your guests have to say. And if"},{"speaker":"Nico Johnson","startTime":1361.43,"endTime":1363.89,"body":"you're thinking about a branded"},{"speaker":"Nico Johnson","startTime":1363.89,"endTime":1366.3500000000001,"body":"podcast for your company, I hear"},{"speaker":"Nico Johnson","startTime":1363.89,"endTime":1366.3500000000001,"body":"people say, they make the"},{"speaker":"Nico Johnson","startTime":1366.3500000000001,"endTime":1369.08,"body":"cardinal sin, oh, we're going to"},{"speaker":"Nico Johnson","startTime":1366.3500000000001,"endTime":1369.08,"body":"do one a month? And my answer"},{"speaker":"Nico Johnson","startTime":1369.08,"endTime":1372.8,"body":"is, why even start, if you're"},{"speaker":"Nico Johnson","startTime":1369.08,"endTime":1372.8,"body":"only going to do one a month,"},{"speaker":"Nico Johnson","startTime":1372.95,"endTime":1376.07,"body":"because it's going to be"},{"speaker":"Nico Johnson","startTime":1372.95,"endTime":1376.07,"body":"forgotten, like, like the last"},{"speaker":"Nico Johnson","startTime":1376.07,"endTime":1379.3700000000001,"body":"blog post, and everything else,"},{"speaker":"Nico Johnson","startTime":1376.07,"endTime":1379.3700000000001,"body":"right, like, you need for"},{"speaker":"Nico Johnson","startTime":1379.3700000000001,"endTime":1383.1200000000001,"body":"podcast. Cadence is super"},{"speaker":"Nico Johnson","startTime":1379.3700000000001,"endTime":1383.1200000000001,"body":"important. And I recommend to"},{"speaker":"Nico Johnson","startTime":1383.1200000000001,"endTime":1387.05,"body":"folks not less than twice a"},{"speaker":"Nico Johnson","startTime":1383.1200000000001,"endTime":1387.05,"body":"month, and you have to commit to"},{"speaker":"Nico Johnson","startTime":1387.05,"endTime":1389.21,"body":"doing it. Like in our in this"},{"speaker":"Nico Johnson","startTime":1387.05,"endTime":1389.21,"body":"case, if you're gonna do twice a"},{"speaker":"Nico Johnson","startTime":1389.21,"endTime":1391.28,"body":"month, and you're gonna do 12"},{"speaker":"Nico Johnson","startTime":1389.21,"endTime":1391.28,"body":"episodes, that's six months that"},{"speaker":"Nico Johnson","startTime":1391.28,"endTime":1394.19,"body":"you're committing to, there's a"},{"speaker":"Nico Johnson","startTime":1391.28,"endTime":1394.19,"body":"budget required, there's guests"},{"speaker":"Nico Johnson","startTime":1394.19,"endTime":1398.24,"body":"required. And yes, you may very"},{"speaker":"Nico Johnson","startTime":1394.19,"endTime":1398.24,"body":"likely in that 12 episodes,"},{"speaker":"Nico Johnson","startTime":1398.27,"endTime":1400.82,"body":"certainly in the first 50 to"},{"speaker":"Nico Johnson","startTime":1398.27,"endTime":1400.82,"body":"100, you're probably going to be"},{"speaker":"Nico Johnson","startTime":1400.82,"endTime":1403.6100000000001,"body":"producing some stuff that feels"},{"speaker":"Nico Johnson","startTime":1400.82,"endTime":1403.6100000000001,"body":"like near real time, like"},{"speaker":"Nico Johnson","startTime":1403.6100000000001,"endTime":1406.07,"body":"tomorrow, I committed to publish"},{"speaker":"Nico Johnson","startTime":1403.6100000000001,"endTime":1406.07,"body":"this thing. So we had to get"},{"speaker":"Nico Johnson","startTime":1406.07,"endTime":1409.25,"body":"this thing done today. And like"},{"speaker":"Nico Johnson","startTime":1406.07,"endTime":1409.25,"body":"you have I've begged, borrowed"},{"speaker":"Nico Johnson","startTime":1409.25,"endTime":1413.24,"body":"and steeled guests, I've had to"},{"speaker":"Nico Johnson","startTime":1409.25,"endTime":1413.24,"body":"I've had to make promises, I've"},{"speaker":"Nico Johnson","startTime":1413.24,"endTime":1416.42,"body":"had to just have gotten done"},{"speaker":"Nico Johnson","startTime":1413.24,"endTime":1416.42,"body":"live interviews, I've had to"},{"speaker":"Nico Johnson","startTime":1416.42,"endTime":1422.09,"body":"figure shit out to get to get"},{"speaker":"Nico Johnson","startTime":1416.42,"endTime":1422.09,"body":"content. But that is one of the"},{"speaker":"Nico Johnson","startTime":1422.09,"endTime":1426.2,"body":"things I wanted to talk to you"},{"speaker":"Nico Johnson","startTime":1422.09,"endTime":1426.2,"body":"about. The storytelling, like"},{"speaker":"Nico Johnson","startTime":1426.2,"endTime":1429.44,"body":"everything else is a muscle that"},{"speaker":"Nico Johnson","startTime":1426.2,"endTime":1429.44,"body":"has to be built in, you have to"},{"speaker":"Nico Johnson","startTime":1429.44,"endTime":1433.82,"body":"build systems around it, just"},{"speaker":"Nico Johnson","startTime":1429.44,"endTime":1433.82,"body":"like your workout schedule. But"},{"speaker":"Nico Johnson","startTime":1433.82,"endTime":1436.94,"body":"you have to push yourself to"},{"speaker":"Nico Johnson","startTime":1433.82,"endTime":1436.94,"body":"tear that muscle to build it"},{"speaker":"Nico Johnson","startTime":1436.94,"endTime":1442.28,"body":"stronger. Right, and you will in"},{"speaker":"Nico Johnson","startTime":1436.94,"endTime":1442.28,"body":"this or writing or video, you"},{"speaker":"Nico Johnson","startTime":1442.28,"endTime":1445.31,"body":"will get to the point where it"},{"speaker":"Nico Johnson","startTime":1442.28,"endTime":1445.31,"body":"hurts. And that is the test of"},{"speaker":"Nico Johnson","startTime":1445.31,"endTime":1448.6100000000001,"body":"whether or not it's actually"},{"speaker":"Nico Johnson","startTime":1445.31,"endTime":1448.6100000000001,"body":"important or nice to have. And"},{"speaker":"Nico Johnson","startTime":1448.64,"endTime":1453.68,"body":"knowing that you've decided this"},{"speaker":"Nico Johnson","startTime":1448.64,"endTime":1453.68,"body":"broadcast method, this channel"},{"speaker":"Nico Johnson","startTime":1453.68,"endTime":1456.65,"body":"of marketing is one I've chosen"},{"speaker":"Nico Johnson","startTime":1453.68,"endTime":1456.65,"body":"I'm going to lean into and"},{"speaker":"Nico Johnson","startTime":1456.65,"endTime":1459.56,"body":"commit to I'm gonna put a budget"},{"speaker":"Nico Johnson","startTime":1456.65,"endTime":1459.56,"body":"towards makes all the"},{"speaker":"Nico Johnson","startTime":1459.56,"endTime":1461.72,"body":"difference. If it's just a hobby"},{"speaker":"Nico Johnson","startTime":1459.56,"endTime":1461.72,"body":"and you've got like two or three"},{"speaker":"Nico Johnson","startTime":1461.72,"endTime":1464.45,"body":"people playing around with it in"},{"speaker":"Nico Johnson","startTime":1461.72,"endTime":1464.45,"body":"your company, it will not"},{"speaker":"Nico Johnson","startTime":1464.45,"endTime":1467.15,"body":"succeed, it won't get an"},{"speaker":"Nico Johnson","startTime":1464.45,"endTime":1467.15,"body":"audience it probably won't yield"},{"speaker":"Nico Johnson","startTime":1467.15,"endTime":1472.58,"body":"fruit. So you do like Tim and I"},{"speaker":"Nico Johnson","startTime":1467.15,"endTime":1472.58,"body":"go pro or hire, hire folks like"},{"speaker":"Nico Johnson","startTime":1472.58,"endTime":1473.48,"body":"us to help you do it."},{"speaker":"Tim Montague","startTime":1473.93,"endTime":1478.13,"body":"So let's talk"},{"speaker":"Tim Montague","startTime":1473.93,"endTime":1478.13,"body":"about the IRA because we have"},{"speaker":"Tim Montague","startTime":1478.13,"endTime":1486.89,"body":"limited time. And this is a real"},{"speaker":"Tim Montague","startTime":1478.13,"endTime":1486.89,"body":"watermark for climate action in"},{"speaker":"Tim Montague","startTime":1486.89,"endTime":1491.96,"body":"the United States and globally."},{"speaker":"Tim Montague","startTime":1486.89,"endTime":1491.96,"body":"We were clearly not on track to"},{"speaker":"Tim Montague","startTime":1491.99,"endTime":1495.23,"body":"meet our obligations to the"},{"speaker":"Tim Montague","startTime":1491.99,"endTime":1495.23,"body":"Paris accord, for example,"},{"speaker":"Tim Montague","startTime":1496.1000000000001,"endTime":1502.28,"body":"before the IRA, it is still TBD"},{"speaker":"Tim Montague","startTime":1496.1000000000001,"endTime":1502.28,"body":"if humanity can step back from"},{"speaker":"Tim Montague","startTime":1502.28,"endTime":1506.9,"body":"the brink of climate chaos that"},{"speaker":"Tim Montague","startTime":1502.28,"endTime":1506.9,"body":"is very clear, and and present."},{"speaker":"Tim Montague","startTime":1507.8,"endTime":1512.1200000000001,"body":"And it is one of numerous"},{"speaker":"Tim Montague","startTime":1507.8,"endTime":1512.1200000000001,"body":"dangers that humanity is faced"},{"speaker":"Tim Montague","startTime":1512.1200000000001,"endTime":1515.78,"body":"with. And I do talk about this"},{"speaker":"Tim Montague","startTime":1512.1200000000001,"endTime":1515.78,"body":"occasionally on my show, but"},{"speaker":"Tim Montague","startTime":1516.23,"endTime":1521.27,"body":"what do you think are just three"},{"speaker":"Tim Montague","startTime":1516.23,"endTime":1521.27,"body":"really important aspects of the"},{"speaker":"Tim Montague","startTime":1521.27,"endTime":1521.96,"body":"IRA?"},{"speaker":"Nico Johnson","startTime":1522.38,"endTime":1525.2,"body":"Yeah, I think that"},{"speaker":"Nico Johnson","startTime":1522.38,"endTime":1525.2,"body":"there? Well, first of all, for"},{"speaker":"Nico Johnson","startTime":1525.2,"endTime":1527.54,"body":"those who are unfamiliar, the"},{"speaker":"Nico Johnson","startTime":1525.2,"endTime":1527.54,"body":"inflation Reduction Act is the"},{"speaker":"Nico Johnson","startTime":1527.54,"endTime":1529.88,"body":"most significant climate"},{"speaker":"Nico Johnson","startTime":1527.54,"endTime":1529.88,"body":"legislation in history,"},{"speaker":"Nico Johnson","startTime":1530.09,"endTime":1535.01,"body":"certainly in our lifetimes. The"},{"speaker":"Nico Johnson","startTime":1530.09,"endTime":1535.01,"body":"IEA in their renewables 2020"},{"speaker":"Nico Johnson","startTime":1535.01,"endTime":1539.06,"body":"report, forecasts global"},{"speaker":"Nico Johnson","startTime":1535.01,"endTime":1539.06,"body":"renewable power capacity to grow"},{"speaker":"Nico Johnson","startTime":1539.09,"endTime":1543.8600000000001,"body":"to 2.4 gigawatts or two or 2.4"},{"speaker":"Nico Johnson","startTime":1539.09,"endTime":1543.8600000000001,"body":"terawatts 2400 gigawatts in the"},{"speaker":"Nico Johnson","startTime":1543.8600000000001,"endTime":1548.54,"body":"next four years through 2027."},{"speaker":"Nico Johnson","startTime":1543.8600000000001,"endTime":1548.54,"body":"With cumulative solar, nearly"},{"speaker":"Nico Johnson","startTime":1548.54,"endTime":1553.6100000000001,"body":"tripling to 2350 by the year"},{"speaker":"Nico Johnson","startTime":1548.54,"endTime":1553.6100000000001,"body":"2027. That's gigawatts and"},{"speaker":"Nico Johnson","startTime":1553.6100000000001,"endTime":1559.22,"body":"hydropower, natural gas and coal"},{"speaker":"Nico Johnson","startTime":1553.6100000000001,"endTime":1559.22,"body":"will all be surpassed by solar"},{"speaker":"Nico Johnson","startTime":1559.25,"endTime":1561.77,"body":"in that timeframe to become the"},{"speaker":"Nico Johnson","startTime":1559.25,"endTime":1561.77,"body":"largest installed electric"},{"speaker":"Nico Johnson","startTime":1561.77,"endTime":1567.2,"body":"capacity worldwide. The"},{"speaker":"Nico Johnson","startTime":1561.77,"endTime":1567.2,"body":"infrastructure Act which became"},{"speaker":"Nico Johnson","startTime":1567.23,"endTime":1573.38,"body":"the inflation Reduction Act is"},{"speaker":"Nico Johnson","startTime":1567.23,"endTime":1573.38,"body":"going to superpower it when we"},{"speaker":"Nico Johnson","startTime":1573.38,"endTime":1577.97,"body":"had our Media Zone interviews"},{"speaker":"Nico Johnson","startTime":1573.38,"endTime":1577.97,"body":"back at our a plus. One of the"},{"speaker":"Nico Johnson","startTime":1577.97,"endTime":1581.9,"body":"guests and he said it was throw"},{"speaker":"Nico Johnson","startTime":1577.97,"endTime":1581.9,"body":"it was like throwing gasoline on"},{"speaker":"Nico Johnson","startTime":1581.9,"endTime":1585.38,"body":"a bonfire bonfire. Because the"},{"speaker":"Nico Johnson","startTime":1581.9,"endTime":1585.38,"body":"US solar industry in the utility"},{"speaker":"Nico Johnson","startTime":1585.38,"endTime":1590.03,"body":"side was only hamstrung by some"},{"speaker":"Nico Johnson","startTime":1585.38,"endTime":1590.03,"body":"trade issues, right the ability"},{"speaker":"Nico Johnson","startTime":1590.03,"endTime":1593.54,"body":"to get enough equipment on site"},{"speaker":"Nico Johnson","startTime":1590.03,"endTime":1593.54,"body":"to build these plants. There's a"},{"speaker":"Nico Johnson","startTime":1593.57,"endTime":1597.6200000000001,"body":"huge backlog. And now we're"},{"speaker":"Nico Johnson","startTime":1593.57,"endTime":1597.6200000000001,"body":"making it an incredible,"},{"speaker":"Nico Johnson","startTime":1598.3700000000001,"endTime":1602.66,"body":"industry changing event in terms"},{"speaker":"Nico Johnson","startTime":1598.3700000000001,"endTime":1602.66,"body":"of incentive. Would Mack has had"},{"speaker":"Nico Johnson","startTime":1602.69,"endTime":1605.96,"body":"a really great episode with"},{"speaker":"Nico Johnson","startTime":1602.69,"endTime":1605.96,"body":"their lead analyst for the US"},{"speaker":"Nico Johnson","startTime":1605.99,"endTime":1609.23,"body":"and edpr. At the beginning of"},{"speaker":"Nico Johnson","startTime":1605.99,"endTime":1609.23,"body":"the year where we talked about"},{"speaker":"Nico Johnson","startTime":1609.26,"endTime":1613.97,"body":"their US solar industry and SEC"},{"speaker":"Nico Johnson","startTime":1609.26,"endTime":1613.97,"body":"report in 2023. Alone, they're"},{"speaker":"Nico Johnson","startTime":1613.97,"endTime":1618.32,"body":"predicting an 84% increase in"},{"speaker":"Nico Johnson","startTime":1613.97,"endTime":1618.32,"body":"utility scale installation 17%"},{"speaker":"Nico Johnson","startTime":1618.32,"endTime":1621.02,"body":"increase in commercial solar an"},{"speaker":"Nico Johnson","startTime":1618.32,"endTime":1621.02,"body":"area that you and I both very"},{"speaker":"Nico Johnson","startTime":1621.02,"endTime":1624.95,"body":"feel very strongly about resi"},{"speaker":"Nico Johnson","startTime":1621.02,"endTime":1624.95,"body":"continues to grow strong with a"},{"speaker":"Nico Johnson","startTime":1624.95,"endTime":1629.03,"body":"half a gigawatt a quarter. And"},{"speaker":"Nico Johnson","startTime":1624.95,"endTime":1629.03,"body":"the bill most importantly, and"},{"speaker":"Nico Johnson","startTime":1629.03,"endTime":1631.46,"body":"this will be my point number one"},{"speaker":"Nico Johnson","startTime":1629.03,"endTime":1631.46,"body":"of what the bill does,"},{"speaker":"Nico Johnson","startTime":1631.46,"endTime":1634.34,"body":"fundamentally that we need to"},{"speaker":"Nico Johnson","startTime":1631.46,"endTime":1634.34,"body":"pay attention to, it calls for a"},{"speaker":"Nico Johnson","startTime":1634.34,"endTime":1640.67,"body":"10 year extension of the 30% tax"},{"speaker":"Nico Johnson","startTime":1634.34,"endTime":1640.67,"body":"credit, or the EITC, which, you"},{"speaker":"Nico Johnson","startTime":1640.67,"endTime":1643.97,"body":"know, the cost of instal"},{"speaker":"Nico Johnson","startTime":1640.67,"endTime":1643.97,"body":"equipment is now tax exempt up"},{"speaker":"Nico Johnson","startTime":1643.97,"endTime":1649.19,"body":"to 30%. That falls down to 26%"},{"speaker":"Nico Johnson","startTime":1643.97,"endTime":1649.19,"body":"in 10 years from now 2033 and"},{"speaker":"Nico Johnson","startTime":1649.19,"endTime":1653.72,"body":"22% 2034. But that gives us a 10"},{"speaker":"Nico Johnson","startTime":1649.19,"endTime":1653.72,"body":"year horizon, where we go back"},{"speaker":"Nico Johnson","startTime":1653.72,"endTime":1658.64,"body":"to 20 teens levels of growth,"},{"speaker":"Nico Johnson","startTime":1653.72,"endTime":1658.64,"body":"which is the most explosive"},{"speaker":"Nico Johnson","startTime":1658.64,"endTime":1662.63,"body":"growth we've seen in the solar"},{"speaker":"Nico Johnson","startTime":1658.64,"endTime":1662.63,"body":"industry. We we also have some"},{"speaker":"Nico Johnson","startTime":1662.63,"endTime":1667.6100000000001,"body":"very, very exciting incentives"},{"speaker":"Nico Johnson","startTime":1662.63,"endTime":1667.6100000000001,"body":"around building workforce,"},{"speaker":"Nico Johnson","startTime":1667.73,"endTime":1671.99,"body":"domestic manufacturing, and, and"},{"speaker":"Nico Johnson","startTime":1667.73,"endTime":1671.99,"body":"more importantly, standalone"},{"speaker":"Nico Johnson","startTime":1672.08,"endTime":1674.99,"body":"energy storage. So one of the"},{"speaker":"Nico Johnson","startTime":1672.08,"endTime":1674.99,"body":"things that we talked about in"},{"speaker":"Nico Johnson","startTime":1674.99,"endTime":1677.81,"body":"our podcasters quarterly"},{"speaker":"Nico Johnson","startTime":1674.99,"endTime":1677.81,"body":"roundtable a lot with Mike Casey"},{"speaker":"Nico Johnson","startTime":1677.81,"endTime":1681.41,"body":"and our other podcast friends is"},{"speaker":"Nico Johnson","startTime":1677.81,"endTime":1681.41,"body":"the fact that we are all excited"},{"speaker":"Nico Johnson","startTime":1681.41,"endTime":1684.14,"body":"about solar. But energy storage"},{"speaker":"Nico Johnson","startTime":1681.41,"endTime":1684.14,"body":"is the fastest growing sector"},{"speaker":"Nico Johnson","startTime":1684.14,"endTime":1686.78,"body":"right now. And we really won't"},{"speaker":"Nico Johnson","startTime":1684.14,"endTime":1686.78,"body":"get to 80, let alone 100%"},{"speaker":"Nico Johnson","startTime":1686.78,"endTime":1690.05,"body":"renewable power on the grid"},{"speaker":"Nico Johnson","startTime":1686.78,"endTime":1690.05,"body":"until we can provide firm power"},{"speaker":"Nico Johnson","startTime":1690.05,"endTime":1694.82,"body":"and no longer need coal plants"},{"speaker":"Nico Johnson","startTime":1690.05,"endTime":1694.82,"body":"or nuclear plants or natural gas"},{"speaker":"Nico Johnson","startTime":1694.82,"endTime":1697.97,"body":"plants to provide that spin"},{"speaker":"Nico Johnson","startTime":1694.82,"endTime":1697.97,"body":"spinning reserve that capacity"},{"speaker":"Nico Johnson","startTime":1697.97,"endTime":1701.3,"body":"and power on the grid. So I'm"},{"speaker":"Nico Johnson","startTime":1697.97,"endTime":1701.3,"body":"most excited about the fact that"},{"speaker":"Nico Johnson","startTime":1701.3,"endTime":1704.78,"body":"we can now see significant"},{"speaker":"Nico Johnson","startTime":1701.3,"endTime":1704.78,"body":"incentives for energy storage as"},{"speaker":"Nico Johnson","startTime":1704.78,"endTime":1709.31,"body":"a standalone asset. One of the"},{"speaker":"Nico Johnson","startTime":1704.78,"endTime":1709.31,"body":"things that we also you and I is"},{"speaker":"Nico Johnson","startTime":1709.31,"endTime":1712.82,"body":"this sort of very important"},{"speaker":"Nico Johnson","startTime":1709.31,"endTime":1712.82,"body":"point is the IRA offers"},{"speaker":"Nico Johnson","startTime":1712.82,"endTime":1716.24,"body":"increased credits amounts to"},{"speaker":"Nico Johnson","startTime":1712.82,"endTime":1716.24,"body":"developers who pay a prevailing"},{"speaker":"Nico Johnson","startTime":1716.51,"endTime":1718.8500000000001,"body":"wage and use a certain"},{"speaker":"Nico Johnson","startTime":1716.51,"endTime":1718.8500000000001,"body":"percentage of registered"},{"speaker":"Nico Johnson","startTime":1719.21,"endTime":1724.91,"body":"apprentices. long has it been"},{"speaker":"Nico Johnson","startTime":1719.21,"endTime":1724.91,"body":"thought that sort of these these"},{"speaker":"Nico Johnson","startTime":1724.91,"endTime":1729.53,"body":"field labour jobs were in were"},{"speaker":"Nico Johnson","startTime":1724.91,"endTime":1729.53,"body":"sort of disposable assets and"},{"speaker":"Nico Johnson","startTime":1729.68,"endTime":1732.47,"body":"that they're blue collar work"},{"speaker":"Nico Johnson","startTime":1729.68,"endTime":1732.47,"body":"but you and I know many people"},{"speaker":"Nico Johnson","startTime":1732.47,"endTime":1735.74,"body":"in this suppose it blue collar"},{"speaker":"Nico Johnson","startTime":1732.47,"endTime":1735.74,"body":"work that are making significant"},{"speaker":"Nico Johnson","startTime":1735.74,"endTime":1741.05,"body":"six figure incomes, and this"},{"speaker":"Nico Johnson","startTime":1735.74,"endTime":1741.05,"body":"prevailing wage carve out will"},{"speaker":"Nico Johnson","startTime":1741.05,"endTime":1744.23,"body":"ensure that there is a long"},{"speaker":"Nico Johnson","startTime":1741.05,"endTime":1744.23,"body":"pipeline of apprentices"},{"speaker":"Nico Johnson","startTime":1744.23,"endTime":1749.09,"body":"dedicated to our industry, not"},{"speaker":"Nico Johnson","startTime":1744.23,"endTime":1749.09,"body":"being pulled into other"},{"speaker":"Nico Johnson","startTime":1749.09,"endTime":1752.48,"body":"industries where they can where"},{"speaker":"Nico Johnson","startTime":1749.09,"endTime":1752.48,"body":"there's more easy training and"},{"speaker":"Nico Johnson","startTime":1752.48,"endTime":1755.51,"body":"they can more easily wrap their"},{"speaker":"Nico Johnson","startTime":1752.48,"endTime":1755.51,"body":"head around a career in H vac or"},{"speaker":"Nico Johnson","startTime":1755.51,"endTime":1758.24,"body":"just kind of like just"},{"speaker":"Nico Johnson","startTime":1755.51,"endTime":1758.24,"body":"commercial electrical or"},{"speaker":"Nico Johnson","startTime":1758.24,"endTime":1761.1200000000001,"body":"something else. Right. Super"},{"speaker":"Nico Johnson","startTime":1758.24,"endTime":1761.1200000000001,"body":"excited about apprenticeships,"},{"speaker":"Nico Johnson","startTime":1761.1200000000001,"endTime":1765.17,"body":"but that is an area. That is a"},{"speaker":"Nico Johnson","startTime":1761.1200000000001,"endTime":1765.17,"body":"huge area of need. Tim we can"},{"speaker":"Nico Johnson","startTime":1765.17,"endTime":1767.06,"body":"talk about it and unpack that if"},{"speaker":"Nico Johnson","startTime":1765.17,"endTime":1767.06,"body":"you want. But"},{"speaker":"Tim Montague","startTime":1768.23,"endTime":1770.99,"body":"yeah, we'd like to"},{"speaker":"Tim Montague","startTime":1768.23,"endTime":1770.99,"body":"talk about labour. You know,"},{"speaker":"Tim Montague","startTime":1770.99,"endTime":1774.1100000000001,"body":"it's great that that we have an"},{"speaker":"Tim Montague","startTime":1770.99,"endTime":1774.1100000000001,"body":"administration in Washington"},{"speaker":"Tim Montague","startTime":1774.1100000000001,"endTime":1779.63,"body":"that is pro labour. And we need"},{"speaker":"Tim Montague","startTime":1774.1100000000001,"endTime":1779.63,"body":"a million new electricians in"},{"speaker":"Tim Montague","startTime":1779.63,"endTime":1784.01,"body":"the United States to modernise"},{"speaker":"Tim Montague","startTime":1779.63,"endTime":1784.01,"body":"the grid and do this massive"},{"speaker":"Tim Montague","startTime":1784.01,"endTime":1788.24,"body":"build out of renewable energy"},{"speaker":"Tim Montague","startTime":1784.01,"endTime":1788.24,"body":"infrastructure batteries, and"},{"speaker":"Tim Montague","startTime":1788.24,"endTime":1792.89,"body":"then electrifying everything,"},{"speaker":"Tim Montague","startTime":1788.24,"endTime":1792.89,"body":"electrifying. You know, HVAC,"},{"speaker":"Tim Montague","startTime":1792.92,"endTime":1796.4,"body":"we're installing a lot of heat"},{"speaker":"Tim Montague","startTime":1792.92,"endTime":1796.4,"body":"pumps and geothermal systems"},{"speaker":"Tim Montague","startTime":1796.4,"endTime":1802.3700000000001,"body":"etc, etc. So what in particular,"},{"speaker":"Tim Montague","startTime":1796.4,"endTime":1802.3700000000001,"body":"though, you know, or what else"},{"speaker":"Tim Montague","startTime":1802.4,"endTime":1807.2,"body":"about apprenticeships and"},{"speaker":"Tim Montague","startTime":1802.4,"endTime":1807.2,"body":"traineeships? Are you interested"},{"speaker":"Tim Montague","startTime":1807.2,"endTime":1810.83,"body":"in or excited about it's it's a"},{"speaker":"Tim Montague","startTime":1807.2,"endTime":1810.83,"body":"double edged there are many"},{"speaker":"Tim Montague","startTime":1810.83,"endTime":1815.3600000000001,"body":"challenges. I like to say that"},{"speaker":"Tim Montague","startTime":1810.83,"endTime":1815.3600000000001,"body":"human labour is a major limiting"},{"speaker":"Tim Montague","startTime":1815.3600000000001,"endTime":1818.99,"body":"factor in the clean energy"},{"speaker":"Tim Montague","startTime":1815.3600000000001,"endTime":1818.99,"body":"transition. It's not just solar"},{"speaker":"Tim Montague","startTime":1818.99,"endTime":1823.07,"body":"panels, which historically have"},{"speaker":"Tim Montague","startTime":1818.99,"endTime":1823.07,"body":"not been made in the United"},{"speaker":"Tim Montague","startTime":1823.07,"endTime":1826.16,"body":"States but which are now going"},{"speaker":"Tim Montague","startTime":1823.07,"endTime":1826.16,"body":"to be made in the United States."},{"speaker":"Nico Johnson","startTime":1827.84,"endTime":1829.25,"body":"domestic"},{"speaker":"Nico Johnson","startTime":1827.84,"endTime":1829.25,"body":"manufacturing so we'll talk"},{"speaker":"Nico Johnson","startTime":1829.25,"endTime":1831.68,"body":"about domestic manufacturing in"},{"speaker":"Nico Johnson","startTime":1829.25,"endTime":1831.68,"body":"a second on apprenticeships,"},{"speaker":"Nico Johnson","startTime":1832.34,"endTime":1836.03,"body":"just so that folks are who are"},{"speaker":"Nico Johnson","startTime":1832.34,"endTime":1836.03,"body":"maybe unclear, get clarity"},{"speaker":"Nico Johnson","startTime":1836.03,"endTime":1838.55,"body":"around the apprenticeships piece"},{"speaker":"Nico Johnson","startTime":1836.03,"endTime":1838.55,"body":"to meet the apprenticeship"},{"speaker":"Nico Johnson","startTime":1838.55,"endTime":1841.22,"body":"requirements taxpayers ensure"},{"speaker":"Nico Johnson","startTime":1838.55,"endTime":1841.22,"body":"and taxpayers in this case with"},{"speaker":"Nico Johnson","startTime":1841.22,"endTime":1843.29,"body":"the developers that are building"},{"speaker":"Nico Johnson","startTime":1841.22,"endTime":1843.29,"body":"these projects ensure that the"},{"speaker":"Nico Johnson","startTime":1843.29,"endTime":1848.45,"body":"construction begins, they get a"},{"speaker":"Nico Johnson","startTime":1843.29,"endTime":1848.45,"body":"10% Labour increase. If it"},{"speaker":"Nico Johnson","startTime":1848.45,"endTime":1852.65,"body":"started before January of this"},{"speaker":"Nico Johnson","startTime":1848.45,"endTime":1852.65,"body":"year, they if it starts before"},{"speaker":"Nico Johnson","startTime":1852.68,"endTime":1855.14,"body":"December or January 1 of next"},{"speaker":"Nico Johnson","startTime":1852.68,"endTime":1855.14,"body":"year, these numbers the reverse"},{"speaker":"Nico Johnson","startTime":1855.23,"endTime":1859.82,"body":"of it steps to if sorry, if"},{"speaker":"Nico Johnson","startTime":1855.23,"endTime":1859.82,"body":"construction begins after"},{"speaker":"Nico Johnson","startTime":1859.82,"endTime":1864.89,"body":"December 31 2022. Before 2024,"},{"speaker":"Nico Johnson","startTime":1859.82,"endTime":1864.89,"body":"it's a 12 and perhaps 12 and a"},{"speaker":"Nico Johnson","startTime":1864.89,"endTime":1871.43,"body":"half percent step up. And it"},{"speaker":"Nico Johnson","startTime":1864.89,"endTime":1871.43,"body":"bumps up again to 15% for"},{"speaker":"Nico Johnson","startTime":1871.43,"endTime":1875.27,"body":"construction and begins after"},{"speaker":"Nico Johnson","startTime":1871.43,"endTime":1875.27,"body":"December 31 2023. That's"},{"speaker":"Nico Johnson","startTime":1875.27,"endTime":1882.32,"body":"amazing, up to 15% incentive for"},{"speaker":"Nico Johnson","startTime":1875.27,"endTime":1882.32,"body":"apprentices. But the big"},{"speaker":"Nico Johnson","startTime":1882.32,"endTime":1886.25,"body":"question is, where the hell"},{"speaker":"Nico Johnson","startTime":1882.32,"endTime":1886.25,"body":"where all these people come"},{"speaker":"Nico Johnson","startTime":1886.25,"endTime":1890.69,"body":"from? Because we don't have"},{"speaker":"Nico Johnson","startTime":1886.25,"endTime":1890.69,"body":"apprenticeship pipeline. And"},{"speaker":"Nico Johnson","startTime":1890.69,"endTime":1894.23,"body":"guess what that tells me. We've"},{"speaker":"Nico Johnson","startTime":1890.69,"endTime":1894.23,"body":"got a recruitment problem, Tim,"},{"speaker":"Nico Johnson","startTime":1894.38,"endTime":1896.63,"body":"and a bet the number one thing"},{"speaker":"Nico Johnson","startTime":1894.38,"endTime":1896.63,"body":"on your podcast that you hear"},{"speaker":"Nico Johnson","startTime":1896.63,"endTime":1900.2,"body":"time and time again, the same as"},{"speaker":"Nico Johnson","startTime":1896.63,"endTime":1900.2,"body":"I do is that we have a war for"},{"speaker":"Nico Johnson","startTime":1900.2,"endTime":1903.41,"body":"talent right now. And so we have"},{"speaker":"Nico Johnson","startTime":1900.2,"endTime":1903.41,"body":"a war for two talent not only at"},{"speaker":"Nico Johnson","startTime":1903.41,"endTime":1905.99,"body":"the executive level at these"},{"speaker":"Nico Johnson","startTime":1903.41,"endTime":1905.99,"body":"companies, but now out in the"},{"speaker":"Nico Johnson","startTime":1905.99,"endTime":1909.8600000000001,"body":"field because we do need some"},{"speaker":"Nico Johnson","startTime":1905.99,"endTime":1909.8600000000001,"body":"sort of valid, valid, valid and"},{"speaker":"Nico Johnson","startTime":1909.8600000000001,"endTime":1913.19,"body":"verified apprenticeship"},{"speaker":"Nico Johnson","startTime":1909.8600000000001,"endTime":1913.19,"body":"programmes. So companies like"},{"speaker":"Nico Johnson","startTime":1913.22,"endTime":1916.43,"body":"solar and international and"},{"speaker":"Nico Johnson","startTime":1913.22,"endTime":1916.43,"body":"arena and Erec Irek are working"},{"speaker":"Nico Johnson","startTime":1916.43,"endTime":1920.48,"body":"hard on that sia and and the"},{"speaker":"Nico Johnson","startTime":1916.43,"endTime":1920.48,"body":"affiliates are working hard on"},{"speaker":"Nico Johnson","startTime":1920.48,"endTime":1922.82,"body":"that American clean power."},{"speaker":"Nico Johnson","startTime":1920.48,"endTime":1922.82,"body":"They're thinking through how"},{"speaker":"Nico Johnson","startTime":1922.82,"endTime":1931.31,"body":"this works. But what we don't"},{"speaker":"Nico Johnson","startTime":1922.82,"endTime":1931.31,"body":"have is a credible pathway for"},{"speaker":"Nico Johnson","startTime":1931.34,"endTime":1936.1100000000001,"body":"media outlets to serve as"},{"speaker":"Nico Johnson","startTime":1931.34,"endTime":1936.1100000000001,"body":"recruitment partners, right. So"},{"speaker":"Nico Johnson","startTime":1936.1100000000001,"endTime":1941.78,"body":"like you and me, and Canary"},{"speaker":"Nico Johnson","startTime":1936.1100000000001,"endTime":1941.78,"body":"media, and and many others, can"},{"speaker":"Nico Johnson","startTime":1941.84,"endTime":1946.1000000000001,"body":"be a mouthpiece that tells all"},{"speaker":"Nico Johnson","startTime":1941.84,"endTime":1946.1000000000001,"body":"those folks, hey, there's an"},{"speaker":"Nico Johnson","startTime":1946.1000000000001,"endTime":1948.68,"body":"opportunity over here. And that"},{"speaker":"Nico Johnson","startTime":1946.1000000000001,"endTime":1948.68,"body":"comes back to kind of what we've"},{"speaker":"Nico Johnson","startTime":1948.68,"endTime":1950.3,"body":"done for the last seven years"},{"speaker":"Nico Johnson","startTime":1948.68,"endTime":1950.3,"body":"and what you've done for the"},{"speaker":"Nico Johnson","startTime":1950.3,"endTime":1954.23,"body":"last 10 years, which is creating"},{"speaker":"Nico Johnson","startTime":1950.3,"endTime":1954.23,"body":"compelling content that can be"},{"speaker":"Nico Johnson","startTime":1954.38,"endTime":1959.78,"body":"parsed into smaller bite sized"},{"speaker":"Nico Johnson","startTime":1954.38,"endTime":1959.78,"body":"media and put into YouTube and"},{"speaker":"Nico Johnson","startTime":1959.78,"endTime":1965.33,"body":"Instagram shorts and reels and"},{"speaker":"Nico Johnson","startTime":1959.78,"endTime":1965.33,"body":"can be reused in email campaigns"},{"speaker":"Nico Johnson","startTime":1965.33,"endTime":1970.49,"body":"and top of funnel video, sort of"},{"speaker":"Nico Johnson","startTime":1965.33,"endTime":1970.49,"body":"hero videos on websites and blog"},{"speaker":"Nico Johnson","startTime":1970.49,"endTime":1973.91,"body":"posts and repurposing all that"},{"speaker":"Nico Johnson","startTime":1970.49,"endTime":1973.91,"body":"content to attract as many"},{"speaker":"Nico Johnson","startTime":1973.91,"endTime":1976.43,"body":"people as possible to this"},{"speaker":"Nico Johnson","startTime":1973.91,"endTime":1976.43,"body":"industry. Because the thing that"},{"speaker":"Nico Johnson","startTime":1976.43,"endTime":1981.53,"body":"won't happen if we don't do that"},{"speaker":"Nico Johnson","startTime":1976.43,"endTime":1981.53,"body":"is the number of people we need"},{"speaker":"Nico Johnson","startTime":1981.53,"endTime":1984.14,"body":"as apprentices come into the"},{"speaker":"Nico Johnson","startTime":1981.53,"endTime":1984.14,"body":"industry where so that we can"},{"speaker":"Nico Johnson","startTime":1984.14,"endTime":1987.95,"body":"actually harvest the capital"},{"speaker":"Nico Johnson","startTime":1984.14,"endTime":1987.95,"body":"that set aside the IRA for all"},{"speaker":"Nico Johnson","startTime":1987.95,"endTime":1991.16,"body":"those apprenticeships, I mean,"},{"speaker":"Nico Johnson","startTime":1987.95,"endTime":1991.16,"body":"an extra 15% is a whopping"},{"speaker":"Nico Johnson","startTime":1991.19,"endTime":1994.91,"body":"amount of money for the project"},{"speaker":"Nico Johnson","startTime":1991.19,"endTime":1994.91,"body":"owner see better believe they"},{"speaker":"Nico Johnson","startTime":1994.91,"endTime":1997.07,"body":"are incentivized? How do we"},{"speaker":"Nico Johnson","startTime":1994.91,"endTime":1997.07,"body":"channel that money back to"},{"speaker":"Nico Johnson","startTime":1997.07,"endTime":2000.3700000000001,"body":"creating to creating these"},{"speaker":"Nico Johnson","startTime":1997.07,"endTime":2000.3700000000001,"body":"education pathways? That's a big"},{"speaker":"Nico Johnson","startTime":2000.3700000000001,"endTime":2001.03,"body":"question for us."},{"speaker":"Tim Montague","startTime":2001.69,"endTime":2004.871,"body":"Yeah, the other"},{"speaker":"Tim Montague","startTime":2001.69,"endTime":2004.871,"body":"thing that is really on my mind"},{"speaker":"Tim Montague","startTime":2004.938,"endTime":2009.134,"body":"about the IRA legislation is,"},{"speaker":"Tim Montague","startTime":2004.938,"endTime":2009.134,"body":"you know, energy communities, we"},{"speaker":"Tim Montague","startTime":2009.202,"endTime":2012.789,"body":"have lots of coal plants that"},{"speaker":"Tim Montague","startTime":2009.202,"endTime":2012.789,"body":"are being shut down and"},{"speaker":"Tim Montague","startTime":2012.857,"endTime":2016.512,"body":"transitioned to wind, battery"},{"speaker":"Tim Montague","startTime":2012.857,"endTime":2016.512,"body":"storage, and coal mining"},{"speaker":"Tim Montague","startTime":2016.579,"endTime":2020.911,"body":"territories. You look at these,"},{"speaker":"Tim Montague","startTime":2016.579,"endTime":2020.911,"body":"these energy community maps, and"},{"speaker":"Tim Montague","startTime":2020.979,"endTime":2024.904,"body":"there are huge swaths of the"},{"speaker":"Tim Montague","startTime":2020.979,"endTime":2024.904,"body":"Midwest and the West, and the"},{"speaker":"Tim Montague","startTime":2024.972,"endTime":2028.965,"body":"Southeast, that qualify as"},{"speaker":"Tim Montague","startTime":2024.972,"endTime":2028.965,"body":"energy communities and, and when"},{"speaker":"Tim Montague","startTime":2029.0330000000001,"endTime":2033.094,"body":"you stack all these things, the"},{"speaker":"Tim Montague","startTime":2029.0330000000001,"endTime":2033.094,"body":"apprenticeships, the Made in"},{"speaker":"Tim Montague","startTime":2033.161,"endTime":2037.358,"body":"America provisions, et cetera,"},{"speaker":"Tim Montague","startTime":2033.161,"endTime":2037.358,"body":"et cetera, you can get I think,"},{"speaker":"Tim Montague","startTime":2037.425,"endTime":2041.215,"body":"60% ITC on a project now. And if"},{"speaker":"Tim Montague","startTime":2037.425,"endTime":2041.215,"body":"you're a naysayer about"},{"speaker":"Tim Montague","startTime":2041.2830000000001,"endTime":2045.615,"body":"incentives, please remember all"},{"speaker":"Tim Montague","startTime":2041.2830000000001,"endTime":2045.615,"body":"infrastructure needs these types"},{"speaker":"Tim Montague","startTime":2045.682,"endTime":2050.014,"body":"of incentives. That's right. The"},{"speaker":"Tim Montague","startTime":2045.682,"endTime":2050.014,"body":"roads you drive on the schools,"},{"speaker":"Tim Montague","startTime":2050.082,"endTime":2053.872,"body":"your kids go to the hospitals"},{"speaker":"Tim Montague","startTime":2050.082,"endTime":2053.872,"body":"here family goes to That's"},{"speaker":"Tim Montague","startTime":2053.939,"endTime":2057.933,"body":"right. They're all subsidised by"},{"speaker":"Tim Montague","startTime":2053.939,"endTime":2057.933,"body":"taxpayer money on and it's"},{"speaker":"Tim Montague","startTime":2058.0,"endTime":2062.129,"body":"appropriate. That is what good"},{"speaker":"Tim Montague","startTime":2058.0,"endTime":2062.129,"body":"government is about, is social"},{"speaker":"Tim Montague","startTime":2062.197,"endTime":2066.596,"body":"infrastructure, doing stuff that"},{"speaker":"Tim Montague","startTime":2062.197,"endTime":2066.596,"body":"private companies considered too"},{"speaker":"Tim Montague","startTime":2066.6639999999998,"endTime":2070.5209999999997,"body":"risky to do on their own, we"},{"speaker":"Tim Montague","startTime":2066.6639999999998,"endTime":2070.5209999999997,"body":"don't have a highway system,"},{"speaker":"Tim Montague","startTime":2070.589,"endTime":2074.718,"body":"because the private companies"},{"speaker":"Tim Montague","startTime":2070.589,"endTime":2074.718,"body":"Yes, that's right. They get the"},{"speaker":"Tim Montague","startTime":2074.785,"endTime":2078.846,"body":"benefit. They got the jobs,"},{"speaker":"Tim Montague","startTime":2074.785,"endTime":2078.846,"body":"those contractors, those private"},{"speaker":"Tim Montague","startTime":2078.9139999999998,"endTime":2082.433,"body":"company contractors, reap the"},{"speaker":"Tim Montague","startTime":2078.9139999999998,"endTime":2082.433,"body":"benefits, but it's the"},{"speaker":"Tim Montague","startTime":2082.5009999999997,"endTime":2086.4939999999997,"body":"government that's really the,"},{"speaker":"Tim Montague","startTime":2082.5009999999997,"endTime":2086.4939999999997,"body":"the engine. So we only have a"},{"speaker":"Tim Montague","startTime":2086.562,"endTime":2090.758,"body":"couple of minutes left Nico, we"},{"speaker":"Tim Montague","startTime":2086.562,"endTime":2090.758,"body":"better talk a little bit about"},{"speaker":"Tim Montague","startTime":2090.826,"endTime":2094.8869999999997,"body":"the future of SunCast. Because"},{"speaker":"Tim Montague","startTime":2090.826,"endTime":2094.8869999999997,"body":"you're up to some big things."},{"speaker":"Tim Montague","startTime":2094.9539999999997,"endTime":2099.083,"body":"And this is this pertains to"},{"speaker":"Tim Montague","startTime":2094.9539999999997,"endTime":2099.083,"body":"your ambitions to to lighten the"},{"speaker":"Tim Montague","startTime":2099.151,"endTime":2103.279,"body":"load on industry, when it comes"},{"speaker":"Tim Montague","startTime":2099.151,"endTime":2103.279,"body":"to bringing new professionals"},{"speaker":"Tim Montague","startTime":2103.347,"endTime":2107.543,"body":"into the industry and speeding"},{"speaker":"Tim Montague","startTime":2103.347,"endTime":2107.543,"body":"their way to being clean energy"},{"speaker":"Tim Montague","startTime":2107.6110000000003,"endTime":2110.86,"body":"professionals. So what is the"},{"speaker":"Tim Montague","startTime":2107.6110000000003,"endTime":2110.86,"body":"future of SunCast?"},{"speaker":"Nico Johnson","startTime":2111.19,"endTime":2113.44,"body":"Yes, I like to say"},{"speaker":"Nico Johnson","startTime":2111.19,"endTime":2113.44,"body":"there are three ways to invest"},{"speaker":"Nico Johnson","startTime":2113.4700000000003,"endTime":2117.9100000000003,"body":"in clean energy, time, treasure"},{"speaker":"Nico Johnson","startTime":2113.4700000000003,"endTime":2117.9100000000003,"body":"and talent. A lot of folks, time"},{"speaker":"Nico Johnson","startTime":2117.9100000000003,"endTime":2120.88,"body":"and talent tend to go together"},{"speaker":"Nico Johnson","startTime":2117.9100000000003,"endTime":2120.88,"body":"and treasure as a third. I've"},{"speaker":"Nico Johnson","startTime":2120.88,"endTime":2124.78,"body":"spent a lot of my time on time"},{"speaker":"Nico Johnson","startTime":2120.88,"endTime":2124.78,"body":"and, and talent, personal and"},{"speaker":"Nico Johnson","startTime":2124.78,"endTime":2128.29,"body":"development. I'll talk about"},{"speaker":"Nico Johnson","startTime":2124.78,"endTime":2128.29,"body":"treasure really quickly. There's"},{"speaker":"Nico Johnson","startTime":2128.59,"endTime":2131.11,"body":"sort of this concept of climate"},{"speaker":"Nico Johnson","startTime":2128.59,"endTime":2131.11,"body":"tech right now. And so"},{"speaker":"Nico Johnson","startTime":2131.11,"endTime":2136.3900000000003,"body":"investment in climate tech is"},{"speaker":"Nico Johnson","startTime":2131.11,"endTime":2136.3900000000003,"body":"really big. And you can invest,"},{"speaker":"Nico Johnson","startTime":2136.3900000000003,"endTime":2138.7000000000003,"body":"we've interviewed a number of"},{"speaker":"Nico Johnson","startTime":2136.3900000000003,"endTime":2138.7000000000003,"body":"folks that have created"},{"speaker":"Nico Johnson","startTime":2138.7000000000003,"endTime":2142.1800000000003,"body":"platforms like energy and"},{"speaker":"Nico Johnson","startTime":2138.7000000000003,"endTime":2142.1800000000003,"body":"climatized and finite IO and"},{"speaker":"Nico Johnson","startTime":2142.1800000000003,"endTime":2144.9700000000003,"body":"raise green. We've got an"},{"speaker":"Nico Johnson","startTime":2142.1800000000003,"endTime":2144.9700000000003,"body":"episode this week with Franz and"},{"speaker":"Nico Johnson","startTime":2144.9700000000003,"endTime":2148.0,"body":"his team. There are syndicates"},{"speaker":"Nico Johnson","startTime":2144.9700000000003,"endTime":2148.0,"body":"like my climate journey and our"},{"speaker":"Nico Johnson","startTime":2148.0,"endTime":2150.7900000000004,"body":"own climate Avenger syndicate"},{"speaker":"Nico Johnson","startTime":2148.0,"endTime":2150.7900000000004,"body":"that allow allow retail"},{"speaker":"Nico Johnson","startTime":2150.7900000000004,"endTime":2154.09,"body":"investors to invest and still"},{"speaker":"Nico Johnson","startTime":2150.7900000000004,"endTime":2154.09,"body":"yet there are index funds. So"},{"speaker":"Nico Johnson","startTime":2154.09,"endTime":2157.9300000000003,"body":"there's lots of ways to, to now"},{"speaker":"Nico Johnson","startTime":2154.09,"endTime":2157.9300000000003,"body":"take that your treasure as a"},{"speaker":"Nico Johnson","startTime":2157.9300000000003,"endTime":2162.01,"body":"retail investor and funnel it"},{"speaker":"Nico Johnson","startTime":2157.9300000000003,"endTime":2162.01,"body":"into actual climate action and"},{"speaker":"Nico Johnson","startTime":2162.0400000000004,"endTime":2167.2900000000004,"body":"many ways into solar in the case"},{"speaker":"Nico Johnson","startTime":2162.0400000000004,"endTime":2167.2900000000004,"body":"of energy and a few others. But"},{"speaker":"Nico Johnson","startTime":2167.2900000000004,"endTime":2171.07,"body":"what's hard, and what we've"},{"speaker":"Nico Johnson","startTime":2167.2900000000004,"endTime":2171.07,"body":"built this, our resource labs"},{"speaker":"Nico Johnson","startTime":2171.07,"endTime":2175.69,"body":"community around is actually"},{"speaker":"Nico Johnson","startTime":2171.07,"endTime":2175.69,"body":"curating learning pathways and"},{"speaker":"Nico Johnson","startTime":2175.69,"endTime":2178.51,"body":"content discovery for folks that"},{"speaker":"Nico Johnson","startTime":2175.69,"endTime":2178.51,"body":"are trying to figure out where"},{"speaker":"Nico Johnson","startTime":2178.51,"endTime":2182.2300000000005,"body":"they fit in this whole thing,"},{"speaker":"Nico Johnson","startTime":2178.51,"endTime":2182.2300000000005,"body":"either as a business owner,"},{"speaker":"Nico Johnson","startTime":2182.71,"endTime":2186.3700000000003,"body":"founder, or as someone who"},{"speaker":"Nico Johnson","startTime":2182.71,"endTime":2186.3700000000003,"body":"perhaps is in another segment,"},{"speaker":"Nico Johnson","startTime":2186.3700000000003,"endTime":2189.2500000000005,"body":"maybe altogether, like sports"},{"speaker":"Nico Johnson","startTime":2186.3700000000003,"endTime":2189.2500000000005,"body":"entertainment, and they want to"},{"speaker":"Nico Johnson","startTime":2189.2500000000005,"endTime":2192.88,"body":"get into clean energy. How do"},{"speaker":"Nico Johnson","startTime":2189.2500000000005,"endTime":2192.88,"body":"they find a clean power hour or"},{"speaker":"Nico Johnson","startTime":2192.88,"endTime":2195.7000000000003,"body":"SunCast? And how do they find"},{"speaker":"Nico Johnson","startTime":2192.88,"endTime":2195.7000000000003,"body":"the content they need? How did"},{"speaker":"Nico Johnson","startTime":2195.7000000000003,"endTime":2200.3500000000004,"body":"they learn as quickly as"},{"speaker":"Nico Johnson","startTime":2195.7000000000003,"endTime":2200.3500000000004,"body":"possible what they want? So we"},{"speaker":"Nico Johnson","startTime":2200.3500000000004,"endTime":2203.4700000000003,"body":"created resource labs as sort of"},{"speaker":"Nico Johnson","startTime":2200.3500000000004,"endTime":2203.4700000000003,"body":"a skunkworks last steer and then"},{"speaker":"Nico Johnson","startTime":2203.4700000000003,"endTime":2204.94,"body":"we're expanding it out. We're"},{"speaker":"Nico Johnson","startTime":2203.4700000000003,"endTime":2204.94,"body":"actually going to launch the"},{"speaker":"Nico Johnson","startTime":2204.94,"endTime":2209.71,"body":"website here at the end of"},{"speaker":"Nico Johnson","startTime":2204.94,"endTime":2209.71,"body":"April, alongside our first knot"},{"speaker":"Nico Johnson","startTime":2209.7400000000002,"endTime":2212.9500000000003,"body":"SunCast Podcast in a podcast"},{"speaker":"Nico Johnson","startTime":2209.7400000000002,"endTime":2212.9500000000003,"body":"network called Resource labs"},{"speaker":"Nico Johnson","startTime":2213.01,"endTime":2215.4700000000003,"body":"called Climate Avengers. I"},{"speaker":"Nico Johnson","startTime":2213.01,"endTime":2215.4700000000003,"body":"mentioned briefly climate"},{"speaker":"Nico Johnson","startTime":2215.4700000000003,"endTime":2219.0400000000004,"body":"Avengers as a as an investment"},{"speaker":"Nico Johnson","startTime":2215.4700000000003,"endTime":2219.0400000000004,"body":"syndicate. But the podcast"},{"speaker":"Nico Johnson","startTime":2219.0400000000004,"endTime":2222.82,"body":"stands sort of stands as a way"},{"speaker":"Nico Johnson","startTime":2219.0400000000004,"endTime":2222.82,"body":"for folks to learn what does it"},{"speaker":"Nico Johnson","startTime":2222.82,"endTime":2225.19,"body":"look like to put money into this"},{"speaker":"Nico Johnson","startTime":2222.82,"endTime":2225.19,"body":"industry? Who are the"},{"speaker":"Nico Johnson","startTime":2225.3100000000004,"endTime":2228.01,"body":"entrepreneurs that are receiving"},{"speaker":"Nico Johnson","startTime":2225.3100000000004,"endTime":2228.01,"body":"that investment? Who are the"},{"speaker":"Nico Johnson","startTime":2228.01,"endTime":2231.76,"body":"investors who are allocating"},{"speaker":"Nico Johnson","startTime":2228.01,"endTime":2231.76,"body":"that capital? And how can I play"},{"speaker":"Nico Johnson","startTime":2232.0600000000004,"endTime":2235.3300000000004,"body":"a part in that and learn how to"},{"speaker":"Nico Johnson","startTime":2232.0600000000004,"endTime":2235.3300000000004,"body":"sort of capture some of that"},{"speaker":"Nico Johnson","startTime":2235.3300000000004,"endTime":2238.8700000000003,"body":"capital? That's climate Avengers"},{"speaker":"Nico Johnson","startTime":2235.3300000000004,"endTime":2238.8700000000003,"body":"that launches the first week of"},{"speaker":"Nico Johnson","startTime":2238.8700000000003,"endTime":2243.07,"body":"May. And we're looking at other"},{"speaker":"Nico Johnson","startTime":2238.8700000000003,"endTime":2243.07,"body":"verticals like green hydrogen,"},{"speaker":"Nico Johnson","startTime":2243.07,"endTime":2246.0400000000004,"body":"which is highly incentivized in"},{"speaker":"Nico Johnson","startTime":2243.07,"endTime":2246.0400000000004,"body":"the IRA, residential and"},{"speaker":"Nico Johnson","startTime":2246.0400000000004,"endTime":2249.61,"body":"community solar, the electrified"},{"speaker":"Nico Johnson","startTime":2246.0400000000004,"endTime":2249.61,"body":"home, all those are standalone"},{"speaker":"Nico Johnson","startTime":2249.9100000000003,"endTime":2252.7900000000004,"body":"products as I look at his"},{"speaker":"Nico Johnson","startTime":2249.9100000000003,"endTime":2252.7900000000004,"body":"podcasts, but more importantly,"},{"speaker":"Nico Johnson","startTime":2253.0000000000005,"endTime":2257.17,"body":"as a network, we want to curate,"},{"speaker":"Nico Johnson","startTime":2253.0000000000005,"endTime":2257.17,"body":"and, and create content"},{"speaker":"Nico Johnson","startTime":2257.17,"endTime":2259.78,"body":"discovery. For folks who are"},{"speaker":"Nico Johnson","startTime":2257.17,"endTime":2259.78,"body":"trying to figure out what should"},{"speaker":"Nico Johnson","startTime":2259.78,"endTime":2262.7500000000005,"body":"I listen to, there's not a place"},{"speaker":"Nico Johnson","startTime":2259.78,"endTime":2262.7500000000005,"body":"like, there's just not a place"},{"speaker":"Nico Johnson","startTime":2262.7500000000005,"endTime":2266.11,"body":"like iTunes for clean energy,"},{"speaker":"Nico Johnson","startTime":2262.7500000000005,"endTime":2266.11,"body":"that you can say, well, what are"},{"speaker":"Nico Johnson","startTime":2266.11,"endTime":2270.19,"body":"the top podcasts? How do I find"},{"speaker":"Nico Johnson","startTime":2266.11,"endTime":2270.19,"body":"more like SunCast and Clean"},{"speaker":"Nico Johnson","startTime":2270.19,"endTime":2276.0400000000004,"body":"Power Hour? So we're curating"},{"speaker":"Nico Johnson","startTime":2270.19,"endTime":2276.0400000000004,"body":"that, that database, if you"},{"speaker":"Nico Johnson","startTime":2276.0400000000004,"endTime":2278.8,"body":"will, and creating micro content"},{"speaker":"Nico Johnson","startTime":2276.0400000000004,"endTime":2278.8,"body":"and customised learning"},{"speaker":"Nico Johnson","startTime":2278.8,"endTime":2282.01,"body":"pathways, I guess the last thing"},{"speaker":"Nico Johnson","startTime":2278.8,"endTime":2282.01,"body":"I'll mention, there, you thank"},{"speaker":"Nico Johnson","startTime":2282.01,"endTime":2284.4700000000003,"body":"you for pointing out that, you"},{"speaker":"Nico Johnson","startTime":2282.01,"endTime":2284.4700000000003,"body":"know, we have been sort of"},{"speaker":"Nico Johnson","startTime":2284.4700000000003,"endTime":2287.4100000000003,"body":"cultivating a community where"},{"speaker":"Nico Johnson","startTime":2284.4700000000003,"endTime":2287.4100000000003,"body":"put folks can get coaching, we"},{"speaker":"Nico Johnson","startTime":2287.4100000000003,"endTime":2289.69,"body":"call that mission minded. And"},{"speaker":"Nico Johnson","startTime":2287.4100000000003,"endTime":2289.69,"body":"that's more tailored coaching"},{"speaker":"Nico Johnson","startTime":2289.69,"endTime":2294.3700000000003,"body":"around around career pathways,"},{"speaker":"Nico Johnson","startTime":2289.69,"endTime":2294.3700000000003,"body":"and helping folks find find out"},{"speaker":"Nico Johnson","startTime":2294.3700000000003,"endTime":2297.6400000000003,"body":"how to mould their transferrable"},{"speaker":"Nico Johnson","startTime":2294.3700000000003,"endTime":2297.6400000000003,"body":"skills from whatever job mainly"},{"speaker":"Nico Johnson","startTime":2297.6400000000003,"endTime":2302.6200000000003,"body":"oil and gas into renewables. And"},{"speaker":"Nico Johnson","startTime":2297.6400000000003,"endTime":2302.6200000000003,"body":"then I've partnered with a guy"},{"speaker":"Nico Johnson","startTime":2302.6200000000003,"endTime":2306.3700000000003,"body":"named Karen baronne, on on a"},{"speaker":"Nico Johnson","startTime":2302.6200000000003,"endTime":2306.3700000000003,"body":"website that he created a couple"},{"speaker":"Nico Johnson","startTime":2306.3700000000003,"endTime":2309.13,"body":"of years ago, and they were"},{"speaker":"Nico Johnson","startTime":2306.3700000000003,"endTime":2309.13,"body":"building out more in depth"},{"speaker":"Nico Johnson","startTime":2309.13,"endTime":2312.4900000000002,"body":"called solar academy.com. More"},{"speaker":"Nico Johnson","startTime":2309.13,"endTime":2312.4900000000002,"body":"to come on that we're actually"},{"speaker":"Nico Johnson","startTime":2312.82,"endTime":2315.2500000000005,"body":"going to talk about it in the"},{"speaker":"Nico Johnson","startTime":2312.82,"endTime":2315.2500000000005,"body":"last episode of April, depending"},{"speaker":"Nico Johnson","startTime":2315.2500000000005,"endTime":2317.6800000000003,"body":"on when this publishes for you."},{"speaker":"Nico Johnson","startTime":2315.2500000000005,"endTime":2317.6800000000003,"body":"We'll talk about it on Suncast"},{"speaker":"Nico Johnson","startTime":2317.6800000000003,"endTime":2322.21,"body":"last episode of April, and, and"},{"speaker":"Nico Johnson","startTime":2317.6800000000003,"endTime":2322.21,"body":"be a lot more public about all"},{"speaker":"Nico Johnson","startTime":2322.21,"endTime":2324.4900000000002,"body":"of the ways that sort of what"},{"speaker":"Nico Johnson","startTime":2322.21,"endTime":2324.4900000000002,"body":"I've learned from Suncast over"},{"speaker":"Nico Johnson","startTime":2324.4900000000002,"endTime":2327.9100000000003,"body":"the last seven years is how to"},{"speaker":"Nico Johnson","startTime":2324.4900000000002,"endTime":2327.9100000000003,"body":"tell compelling stories, how to"},{"speaker":"Nico Johnson","startTime":2328.0600000000004,"endTime":2332.4100000000003,"body":"help connect the dots for folks."},{"speaker":"Nico Johnson","startTime":2328.0600000000004,"endTime":2332.4100000000003,"body":"And and we wanted to build this"},{"speaker":"Nico Johnson","startTime":2332.4100000000003,"endTime":2334.8700000000003,"body":"resource under resource labs"},{"speaker":"Nico Johnson","startTime":2332.4100000000003,"endTime":2334.8700000000003,"body":"that creates alchemy for folks"},{"speaker":"Nico Johnson","startTime":2334.8700000000003,"endTime":2339.3700000000003,"body":"like you and I, to coach others."},{"speaker":"Nico Johnson","startTime":2334.8700000000003,"endTime":2339.3700000000003,"body":"And for us to lean in to"},{"speaker":"Nico Johnson","startTime":2339.4,"endTime":2342.76,"body":"building tools that help connect"},{"speaker":"Nico Johnson","startTime":2339.4,"endTime":2342.76,"body":"the disparate resources, the"},{"speaker":"Nico Johnson","startTime":2342.76,"endTime":2346.9,"body":"talent, and the time, and the"},{"speaker":"Nico Johnson","startTime":2342.76,"endTime":2346.9,"body":"treasure for building out our"},{"speaker":"Nico Johnson","startTime":2346.9,"endTime":2347.7700000000004,"body":"clean energy future."},{"speaker":"Tim Montague","startTime":2348.5200000000004,"endTime":2350.53,"body":"Very good. Very"},{"speaker":"Tim Montague","startTime":2348.5200000000004,"endTime":2350.53,"body":"good. Well, I look forward to"},{"speaker":"Tim Montague","startTime":2350.53,"endTime":2355.96,"body":"seeing both of those additional"},{"speaker":"Tim Montague","startTime":2350.53,"endTime":2355.96,"body":"platforms flourish. And we will"},{"speaker":"Tim Montague","startTime":2355.96,"endTime":2358.7200000000003,"body":"put those links in the show"},{"speaker":"Tim Montague","startTime":2355.96,"endTime":2358.7200000000003,"body":"notes this episode is going to"},{"speaker":"Tim Montague","startTime":2358.7200000000003,"endTime":2363.4900000000002,"body":"drop in early May I think. So."},{"speaker":"Tim Montague","startTime":2358.7200000000003,"endTime":2363.4900000000002,"body":"You will have you will have"},{"speaker":"Tim Montague","startTime":2363.4900000000002,"endTime":2366.5200000000004,"body":"dropped that episode, I think."},{"speaker":"Tim Montague","startTime":2363.4900000000002,"endTime":2366.5200000000004,"body":"Yeah. Excellent. So go to my"},{"speaker":"Tim Montague","startTime":2366.5200000000004,"endTime":2371.53,"body":"suncast.com. And otherwise,"},{"speaker":"Tim Montague","startTime":2366.5200000000004,"endTime":2371.53,"body":"though, Nico, how can our"},{"speaker":"Tim Montague","startTime":2371.53,"endTime":2373.36,"body":"listeners find you?"},{"speaker":"Nico Johnson","startTime":2373.63,"endTime":2375.5200000000004,"body":"Yeah, man, the way"},{"speaker":"Nico Johnson","startTime":2373.63,"endTime":2375.5200000000004,"body":"that I often find you, we're"},{"speaker":"Nico Johnson","startTime":2375.5200000000004,"endTime":2378.4300000000003,"body":"both on LinkedIn, LinkedIn"},{"speaker":"Nico Johnson","startTime":2375.5200000000004,"endTime":2378.4300000000003,"body":"junkies, I love communicating"},{"speaker":"Nico Johnson","startTime":2378.4300000000003,"endTime":2381.4900000000002,"body":"with folks. And you can easily"},{"speaker":"Nico Johnson","startTime":2378.4300000000003,"endTime":2381.4900000000002,"body":"find me on LinkedIn, I'm sure"},{"speaker":"Nico Johnson","startTime":2381.4900000000002,"endTime":2385.4800000000005,"body":"Tim will share my LinkedIn,"},{"speaker":"Nico Johnson","startTime":2381.4900000000002,"endTime":2385.4800000000005,"body":"direct link. But if you search"},{"speaker":"Nico Johnson","startTime":2385.7500000000005,"endTime":2388.42,"body":"Nico Johnson or SunCast, on"},{"speaker":"Nico Johnson","startTime":2385.7500000000005,"endTime":2388.42,"body":"LinkedIn, I'll come up if you"},{"speaker":"Nico Johnson","startTime":2388.42,"endTime":2391.63,"body":"search hashtag solar warrior,"},{"speaker":"Nico Johnson","startTime":2388.42,"endTime":2391.63,"body":"I'll come up. And I do want to"},{"speaker":"Nico Johnson","startTime":2391.63,"endTime":2397.42,"body":"just drop in resource labs.co is"},{"speaker":"Nico Johnson","startTime":2391.63,"endTime":2397.42,"body":"the website that that will house"},{"speaker":"Nico Johnson","startTime":2397.42,"endTime":2400.3900000000003,"body":"kind of all of those"},{"speaker":"Nico Johnson","startTime":2397.42,"endTime":2400.3900000000003,"body":"conversations. Moving forward."},{"speaker":"Nico Johnson","startTime":2400.42,"endTime":2404.6800000000003,"body":"We've got a bunch of other sort"},{"speaker":"Nico Johnson","startTime":2400.42,"endTime":2404.6800000000003,"body":"of URLs like my son gas.com,"},{"speaker":"Nico Johnson","startTime":2404.71,"endTime":2408.67,"body":"which houses are almost 600. Now"},{"speaker":"Nico Johnson","startTime":2404.71,"endTime":2408.67,"body":"episodes of the pod, we will"},{"speaker":"Nico Johnson","startTime":2408.67,"endTime":2412.09,"body":"publish Episode 600, like may"},{"speaker":"Nico Johnson","startTime":2408.67,"endTime":2412.09,"body":"18, I think which is pretty fun."},{"speaker":"Nico Johnson","startTime":2412.1200000000003,"endTime":2415.96,"body":"I'm being interviewed on my own"},{"speaker":"Nico Johnson","startTime":2412.1200000000003,"endTime":2415.96,"body":"podcast again, but I really just"},{"speaker":"Nico Johnson","startTime":2415.96,"endTime":2421.03,"body":"want to leave folks with the I"},{"speaker":"Nico Johnson","startTime":2415.96,"endTime":2421.03,"body":"always say the number one tool"},{"speaker":"Nico Johnson","startTime":2421.03,"endTime":2424.3,"body":"that we have to fight climate"},{"speaker":"Nico Johnson","startTime":2421.03,"endTime":2424.3,"body":"change is our voice. Use it."},{"speaker":"Nico Johnson","startTime":2424.8100000000004,"endTime":2428.71,"body":"Start your own podcast. Come on"},{"speaker":"Nico Johnson","startTime":2424.8100000000004,"endTime":2428.71,"body":"our podcast. Let us help you"},{"speaker":"Nico Johnson","startTime":2428.71,"endTime":2432.5200000000004,"body":"tell your story. But at the very"},{"speaker":"Nico Johnson","startTime":2428.71,"endTime":2432.5200000000004,"body":"least, use your voice and tell"},{"speaker":"Nico Johnson","startTime":2432.76,"endTime":2436.4800000000005,"body":"your story because that is how"},{"speaker":"Nico Johnson","startTime":2432.76,"endTime":2436.4800000000005,"body":"we enrol and recruit more people"},{"speaker":"Nico Johnson","startTime":2436.6600000000003,"endTime":2441.19,"body":"in our collective vision which"},{"speaker":"Nico Johnson","startTime":2436.6600000000003,"endTime":2441.19,"body":"is to accelerate clean energy,"},{"speaker":"Nico Johnson","startTime":2441.2200000000003,"endTime":2441.55,"body":"right?"},{"speaker":"Tim Montague","startTime":2441.82,"endTime":2444.76,"body":"Amen, brother."},{"speaker":"Tim Montague","startTime":2441.82,"endTime":2444.76,"body":"Well, please check out all of"},{"speaker":"Tim Montague","startTime":2444.76,"endTime":2448.4800000000005,"body":"our content at clean power"},{"speaker":"Tim Montague","startTime":2444.76,"endTime":2448.4800000000005,"body":"hour.com Give us a rating and a"},{"speaker":"Tim Montague","startTime":2448.4800000000005,"endTime":2451.4500000000003,"body":"review on Apple and Spotify."},{"speaker":"Tim Montague","startTime":2448.4800000000005,"endTime":2451.4500000000003,"body":"That is the best thing you can"},{"speaker":"Tim Montague","startTime":2451.4500000000003,"endTime":2455.2300000000005,"body":"do to help others find the show."},{"speaker":"Tim Montague","startTime":2451.4500000000003,"endTime":2455.2300000000005,"body":"And of course, tell a friend"},{"speaker":"Tim Montague","startTime":2455.26,"endTime":2458.2000000000003,"body":"about the Clean Power Hour. We"},{"speaker":"Tim Montague","startTime":2455.26,"endTime":2458.2000000000003,"body":"love hearing from you our"},{"speaker":"Tim Montague","startTime":2458.2000000000003,"endTime":2462.0400000000004,"body":"listeners, and getting ideas for"},{"speaker":"Tim Montague","startTime":2458.2000000000003,"endTime":2462.0400000000004,"body":"future guests and topics to"},{"speaker":"Tim Montague","startTime":2462.0400000000004,"endTime":2465.3700000000003,"body":"cover here on the show. And I"},{"speaker":"Tim Montague","startTime":2462.0400000000004,"endTime":2465.3700000000003,"body":"want to thank my friend and"},{"speaker":"Tim Montague","startTime":2465.3700000000003,"endTime":2468.6400000000003,"body":"colleague Nico Johnson, the"},{"speaker":"Tim Montague","startTime":2465.3700000000003,"endTime":2468.6400000000003,"body":"Chief Content Officer at SunCast"},{"speaker":"Tim Montague","startTime":2468.6400000000003,"endTime":2470.53,"body":"Media for coming on the show"},{"speaker":"Tim Montague","startTime":2468.6400000000003,"endTime":2470.53,"body":"today. Thank you so much, Nico."},{"speaker":"Nico Johnson","startTime":2471.2400000000002,"endTime":2472.38,"body":"My pleasure. Happy"},{"speaker":"Nico Johnson","startTime":2471.2400000000002,"endTime":2472.38,"body":"to do it."},{"speaker":"Tim Montague","startTime":2472.65,"endTime":2474.8700000000003,"body":"I'm Tim Montague."},{"speaker":"Tim Montague","startTime":2472.65,"endTime":2474.8700000000003,"body":"Let's grow solar and storage"}]}