{"version":"1.0.0","segments":[{"speaker":"TR Ludwig","startTime":50.78,"endTime":54.74,"body":"We wanted to make it"},{"speaker":"TR Ludwig","startTime":50.78,"endTime":54.74,"body":"light enough that you didn't"},{"speaker":"TR Ludwig","startTime":54.74,"endTime":58.34,"body":"need a crane to get the members"},{"speaker":"TR Ludwig","startTime":54.74,"endTime":58.34,"body":"up there, and we wanted to be"},{"speaker":"TR Ludwig","startTime":58.34,"endTime":63.44,"body":"able to do it in a day. So it"},{"speaker":"TR Ludwig","startTime":58.34,"endTime":63.44,"body":"was one, one day of labor that"},{"speaker":"TR Ludwig","startTime":63.5,"endTime":68.0,"body":"alone would shave at least half"},{"speaker":"TR Ludwig","startTime":63.5,"endTime":68.0,"body":"the cost off, because a lot of"},{"speaker":"TR Ludwig","startTime":68.0,"endTime":70.16,"body":"the way people were"},{"speaker":"TR Ludwig","startTime":68.0,"endTime":70.16,"body":"traditionally doing solar"},{"speaker":"TR Ludwig","startTime":70.16,"endTime":75.22,"body":"canopies was big steel with"},{"speaker":"TR Ludwig","startTime":70.16,"endTime":75.22,"body":"cranes, lot of dunnage. It gets"},{"speaker":"TR Ludwig","startTime":75.22,"endTime":78.16,"body":"very expensive, and it's more,"},{"speaker":"TR Ludwig","startTime":75.22,"endTime":78.16,"body":"certainly, way more than one"},{"speaker":"TR Ludwig","startTime":78.16,"endTime":81.1,"body":"day. We wanted to get it down to"},{"speaker":"TR Ludwig","startTime":78.16,"endTime":81.1,"body":"those parameters."},{"speaker":"intro","startTime":81.68,"endTime":84.56,"body":"Are you speeding the"},{"speaker":"intro","startTime":81.68,"endTime":84.56,"body":"energy transition here at the"},{"speaker":"intro","startTime":84.56,"endTime":88.07,"body":"Clean Power Hour, our host, Tim"},{"speaker":"intro","startTime":84.56,"endTime":88.07,"body":"Montague, bring you the best in"},{"speaker":"intro","startTime":88.07,"endTime":91.91,"body":"solar, batteries and clean"},{"speaker":"intro","startTime":88.07,"endTime":91.91,"body":"technologies every week. Want to"},{"speaker":"intro","startTime":91.91,"endTime":96.08,"body":"go deeper into decarbonization."},{"speaker":"intro","startTime":91.91,"endTime":96.08,"body":"We do too. We're here to help"},{"speaker":"intro","startTime":96.08,"endTime":99.11,"body":"you understand and command the"},{"speaker":"intro","startTime":96.08,"endTime":99.11,"body":"commercial, residential and"},{"speaker":"intro","startTime":99.11,"endTime":103.64,"body":"utility, solar, wind and storage"},{"speaker":"intro","startTime":99.11,"endTime":103.64,"body":"industries. So let's get to it."},{"speaker":"intro","startTime":103.64,"endTime":106.16,"body":"Together we can speed the energy"},{"speaker":"intro","startTime":103.64,"endTime":106.16,"body":"transition."},{"speaker":"Tim Montague","startTime":107.82,"endTime":110.61,"body":"Today on the Clean"},{"speaker":"Tim Montague","startTime":107.82,"endTime":110.61,"body":"Power Hour, developing and"},{"speaker":"Tim Montague","startTime":110.61,"endTime":114.66,"body":"installing solar in the urban"},{"speaker":"Tim Montague","startTime":110.61,"endTime":114.66,"body":"core of New York City. My guest"},{"speaker":"Tim Montague","startTime":114.66,"endTime":119.01,"body":"today is TR Ludwig. He is the"},{"speaker":"Tim Montague","startTime":114.66,"endTime":119.01,"body":"founder of Brooklyn solar works"},{"speaker":"Tim Montague","startTime":119.37,"endTime":122.25,"body":"and Brooklyn solar canopy"},{"speaker":"Tim Montague","startTime":119.37,"endTime":122.25,"body":"company. Welcome to the show."},{"speaker":"Tim Montague","startTime":122.25,"endTime":122.88,"body":"Tr."},{"speaker":"TR Ludwig","startTime":123.77,"endTime":125.93,"body":"hey, Thanks, Tim."},{"speaker":"TR Ludwig","startTime":123.77,"endTime":125.93,"body":"Thanks for having me."},{"speaker":"Tim Montague","startTime":126.44,"endTime":128.72,"body":"You guys have a"},{"speaker":"Tim Montague","startTime":126.44,"endTime":128.72,"body":"great story. I'm really excited"},{"speaker":"Tim Montague","startTime":128.72,"endTime":133.04000000000002,"body":"to bring this to my listeners."},{"speaker":"Tim Montague","startTime":128.72,"endTime":133.04000000000002,"body":"One of the things that EPC"},{"speaker":"Tim Montague","startTime":133.04000000000002,"endTime":136.46,"body":"solar, EPCs, or solar"},{"speaker":"Tim Montague","startTime":133.04000000000002,"endTime":136.46,"body":"installers, learn pretty early"},{"speaker":"Tim Montague","startTime":136.46,"endTime":141.47,"body":"in their journey is that high"},{"speaker":"Tim Montague","startTime":136.46,"endTime":141.47,"body":"rise solar is difficult. The"},{"speaker":"Tim Montague","startTime":141.47,"endTime":145.22,"body":"building has a small roof"},{"speaker":"Tim Montague","startTime":141.47,"endTime":145.22,"body":"relative to the size of the"},{"speaker":"Tim Montague","startTime":145.28,"endTime":150.38,"body":"electric load, and the higher"},{"speaker":"Tim Montague","startTime":145.28,"endTime":150.38,"body":"you go, wind loads get more"},{"speaker":"Tim Montague","startTime":150.38,"endTime":155.3,"body":"intense to add insult to injury,"},{"speaker":"Tim Montague","startTime":150.38,"endTime":155.3,"body":"you're dealing with an hj, which"},{"speaker":"Tim Montague","startTime":155.3,"endTime":158.84,"body":"is probably one of the most"},{"speaker":"Tim Montague","startTime":155.3,"endTime":158.84,"body":"restrictive hJS in the universe,"},{"speaker":"Tim Montague","startTime":158.87,"endTime":163.57999999999998,"body":"known as New York City. But TR,"},{"speaker":"Tim Montague","startTime":158.87,"endTime":163.57999999999998,"body":"before we geek out too much on"},{"speaker":"Tim Montague","startTime":163.82,"endTime":167.24,"body":"Brooklyn solar works, tell us a"},{"speaker":"Tim Montague","startTime":163.82,"endTime":167.24,"body":"little bit about your background"},{"speaker":"Tim Montague","startTime":167.24,"endTime":170.72,"body":"and how you came to clean"},{"speaker":"Tim Montague","startTime":167.24,"endTime":170.72,"body":"energy."},{"speaker":"TR Ludwig","startTime":171.17000000000002,"endTime":175.82,"body":"Yeah. Yeah, cool,"},{"speaker":"TR Ludwig","startTime":171.17000000000002,"endTime":175.82,"body":"yeah. So I guess I've always"},{"speaker":"TR Ludwig","startTime":175.85,"endTime":179.78,"body":"been quite interested and"},{"speaker":"TR Ludwig","startTime":175.85,"endTime":179.78,"body":"predisposed for the"},{"speaker":"TR Ludwig","startTime":179.78,"endTime":186.2,"body":"environmental fields. My mom is"},{"speaker":"TR Ludwig","startTime":179.78,"endTime":186.2,"body":"a clean energy and clean earth"},{"speaker":"TR Ludwig","startTime":186.53,"endTime":190.4,"body":"advocate, and has been since"},{"speaker":"TR Ludwig","startTime":186.53,"endTime":190.4,"body":"I've been born. Grew up in a"},{"speaker":"TR Ludwig","startTime":190.4,"endTime":195.59,"body":"family where Earth Day was a"},{"speaker":"TR Ludwig","startTime":190.4,"endTime":195.59,"body":"holiday, and we did our best to"},{"speaker":"TR Ludwig","startTime":195.8,"endTime":200.06,"body":"educate everybody that we could"},{"speaker":"TR Ludwig","startTime":195.8,"endTime":200.06,"body":"about the various things that we"},{"speaker":"TR Ludwig","startTime":200.06,"endTime":203.21,"body":"could do to improve the"},{"speaker":"TR Ludwig","startTime":200.06,"endTime":203.21,"body":"environment. She helped found"},{"speaker":"TR Ludwig","startTime":203.21,"endTime":207.26,"body":"Earth Day in our town, and has"},{"speaker":"TR Ludwig","startTime":203.21,"endTime":207.26,"body":"been a sort of a climate warrior"},{"speaker":"TR Ludwig","startTime":207.26,"endTime":212.24,"body":"for a very long time. So I had"},{"speaker":"TR Ludwig","startTime":207.26,"endTime":212.24,"body":"that from the beginning, and in"},{"speaker":"TR Ludwig","startTime":212.24,"endTime":215.0,"body":"college, I majored in"},{"speaker":"TR Ludwig","startTime":212.24,"endTime":215.0,"body":"environmental studies and"},{"speaker":"TR Ludwig","startTime":215.0,"endTime":219.35,"body":"geology, so had that bent as"},{"speaker":"TR Ludwig","startTime":215.0,"endTime":219.35,"body":"well. And once I got into the"},{"speaker":"TR Ludwig","startTime":219.35,"endTime":224.99,"body":"work world, wound up working in"},{"speaker":"TR Ludwig","startTime":219.35,"endTime":224.99,"body":"it for quite some time, doing IT"},{"speaker":"TR Ludwig","startTime":224.99,"endTime":229.73,"body":"consulting for a larger company"},{"speaker":"TR Ludwig","startTime":224.99,"endTime":229.73,"body":"called Gartner. And they also"},{"speaker":"TR Ludwig","startTime":229.73,"endTime":233.54,"body":"have research that they provide,"},{"speaker":"TR Ludwig","startTime":229.73,"endTime":233.54,"body":"and they happen to be covering"},{"speaker":"TR Ludwig","startTime":233.54,"endTime":239.39000000000001,"body":"solar at the time went. And so I"},{"speaker":"TR Ludwig","startTime":233.54,"endTime":239.39000000000001,"body":"got to know the analyst that"},{"speaker":"TR Ludwig","startTime":239.39000000000001,"endTime":242.33,"body":"covered that really well. And"},{"speaker":"TR Ludwig","startTime":239.39000000000001,"endTime":242.33,"body":"I'd always been really"},{"speaker":"TR Ludwig","startTime":242.33,"endTime":247.43,"body":"interested in in starting my own"},{"speaker":"TR Ludwig","startTime":242.33,"endTime":247.43,"body":"business and kind of being an"},{"speaker":"TR Ludwig","startTime":247.43,"endTime":251.75,"body":"entrepreneur, but I wanted to do"},{"speaker":"TR Ludwig","startTime":247.43,"endTime":251.75,"body":"something that would do some"},{"speaker":"TR Ludwig","startTime":251.75,"endTime":255.68,"body":"good. And so solar really seemed"},{"speaker":"TR Ludwig","startTime":251.75,"endTime":255.68,"body":"like the right sort of mix of"},{"speaker":"TR Ludwig","startTime":255.68,"endTime":261.53,"body":"both of those things. And so"},{"speaker":"TR Ludwig","startTime":255.68,"endTime":261.53,"body":"around 2008 2009 time frame"},{"speaker":"TR Ludwig","startTime":261.89,"endTime":266.75,"body":"helped start a residential solar"},{"speaker":"TR Ludwig","startTime":261.89,"endTime":266.75,"body":"financing company, as is one of"},{"speaker":"TR Ludwig","startTime":266.75,"endTime":271.37,"body":"the first in the country, out in"},{"speaker":"TR Ludwig","startTime":266.75,"endTime":271.37,"body":"the East Coast, and met a number"},{"speaker":"TR Ludwig","startTime":271.37,"endTime":275.96000000000004,"body":"of my current business partners"},{"speaker":"TR Ludwig","startTime":271.37,"endTime":275.96000000000004,"body":"in that business, and that"},{"speaker":"TR Ludwig","startTime":275.99,"endTime":278.87,"body":"didn't quite go as planned, but"},{"speaker":"TR Ludwig","startTime":275.99,"endTime":278.87,"body":"we learned a lot of important"},{"speaker":"TR Ludwig","startTime":278.87,"endTime":284.12,"body":"lessons, and from there, worked"},{"speaker":"TR Ludwig","startTime":278.87,"endTime":284.12,"body":"for Sun run for a bit, helped"},{"speaker":"TR Ludwig","startTime":284.15,"endTime":288.32,"body":"grow their East Coast presence"},{"speaker":"TR Ludwig","startTime":284.15,"endTime":288.32,"body":"here in New York and"},{"speaker":"TR Ludwig","startTime":288.44,"endTime":293.36,"body":"Massachusetts, Connecticut, Long"},{"speaker":"TR Ludwig","startTime":288.44,"endTime":293.36,"body":"Island, Jersey, and after a"},{"speaker":"TR Ludwig","startTime":293.36,"endTime":295.85,"body":"little bit of time, we all"},{"speaker":"TR Ludwig","startTime":293.36,"endTime":295.85,"body":"realized that, because we lived"},{"speaker":"TR Ludwig","startTime":295.85,"endTime":299.75,"body":"in New York City, lived in"},{"speaker":"TR Ludwig","startTime":295.85,"endTime":299.75,"body":"Brooklyn, we were driving by a"},{"speaker":"TR Ludwig","startTime":299.75,"endTime":302.99,"body":"huge opportunity to get out to"},{"speaker":"TR Ludwig","startTime":299.75,"endTime":302.99,"body":"New Jersey and these other"},{"speaker":"TR Ludwig","startTime":303.16999999999996,"endTime":307.42999999999995,"body":"places where Sun runs, serving"},{"speaker":"TR Ludwig","startTime":303.16999999999996,"endTime":307.42999999999995,"body":"and and so we we said, hey, why"},{"speaker":"TR Ludwig","startTime":307.42999999999995,"endTime":310.07000000000005,"body":"not try and come up with a"},{"speaker":"TR Ludwig","startTime":307.42999999999995,"endTime":310.07000000000005,"body":"business where we could do"},{"speaker":"TR Ludwig","startTime":310.07000000000005,"endTime":310.97,"body":"solar, where we live"},{"speaker":"Tim Montague","startTime":311.0,"endTime":312.95000000000005,"body":"one more time?"},{"speaker":"Tim Montague","startTime":311.0,"endTime":312.95000000000005,"body":"What year was it that you got"},{"speaker":"Tim Montague","startTime":312.95000000000005,"endTime":314.17999999999995,"body":"into solar finance?"},{"speaker":"TR Ludwig","startTime":314.63,"endTime":316.22,"body":"That was 2008"},{"speaker":"Tim Montague","startTime":316.61,"endTime":320.92999999999995,"body":"Okay, yeah, so"},{"speaker":"Tim Montague","startTime":316.61,"endTime":320.92999999999995,"body":"pretty early, I like to say the"},{"speaker":"Tim Montague","startTime":320.92999999999995,"endTime":327.20000000000005,"body":"modern solar industry started in"},{"speaker":"Tim Montague","startTime":320.92999999999995,"endTime":327.20000000000005,"body":"about 2010 in the US, but it's"},{"speaker":"Tim Montague","startTime":327.20000000000005,"endTime":330.79999999999995,"body":"been around since the 50s. The"},{"speaker":"Tim Montague","startTime":327.20000000000005,"endTime":330.79999999999995,"body":"technology is is very mature"},{"speaker":"Tim Montague","startTime":330.79999999999995,"endTime":335.17999999999995,"body":"now, but it markets are"},{"speaker":"Tim Montague","startTime":330.79999999999995,"endTime":335.17999999999995,"body":"different matter and money"},{"speaker":"Tim Montague","startTime":335.17999999999995,"endTime":341.0,"body":"talks. And as as much as you and"},{"speaker":"Tim Montague","startTime":335.17999999999995,"endTime":341.0,"body":"I and millions of other"},{"speaker":"Tim Montague","startTime":341.03,"endTime":345.91999999999996,"body":"Americans want to save the"},{"speaker":"Tim Montague","startTime":341.03,"endTime":345.91999999999996,"body":"environment, it it has to jive"},{"speaker":"Tim Montague","startTime":345.91999999999996,"endTime":349.22,"body":"with what's going on"},{"speaker":"Tim Montague","startTime":345.91999999999996,"endTime":349.22,"body":"economically, really, that is"},{"speaker":"Tim Montague","startTime":349.25,"endTime":352.03999999999996,"body":"the driver for so. Much of what"},{"speaker":"Tim Montague","startTime":349.25,"endTime":352.03999999999996,"body":"goes on in the built"},{"speaker":"Tim Montague","startTime":352.03999999999996,"endTime":358.37,"body":"environment, but, and I share"},{"speaker":"Tim Montague","startTime":352.03999999999996,"endTime":358.37,"body":"your love of clean energy for"},{"speaker":"Tim Montague","startTime":358.4,"endTime":361.73,"body":"the environmental good that it"},{"speaker":"Tim Montague","startTime":358.4,"endTime":361.73,"body":"represents, it is a great way to"},{"speaker":"Tim Montague","startTime":361.73,"endTime":366.95000000000005,"body":"decarbonize the grid, and that's"},{"speaker":"Tim Montague","startTime":361.73,"endTime":366.95000000000005,"body":"a significant chunk of our"},{"speaker":"Tim Montague","startTime":367.34000000000003,"endTime":371.03,"body":"carbon footprint. So let's get"},{"speaker":"Tim Montague","startTime":367.34000000000003,"endTime":371.03,"body":"into Brooklyn solar, though"},{"speaker":"Tim Montague","startTime":371.05999999999995,"endTime":377.0,"body":"Brooklyn solar works. What was"},{"speaker":"Tim Montague","startTime":371.05999999999995,"endTime":377.0,"body":"the ideation behind that you"},{"speaker":"Tim Montague","startTime":377.0,"endTime":381.35,"body":"were already working in resi or"},{"speaker":"Tim Montague","startTime":377.0,"endTime":381.35,"body":"resi and light commercial with"},{"speaker":"Tim Montague","startTime":381.35,"endTime":385.37,"body":"sun run, and then at some point"},{"speaker":"Tim Montague","startTime":381.35,"endTime":385.37,"body":"you said, Okay, I'm gonna, I'm"},{"speaker":"Tim Montague","startTime":385.37,"endTime":390.14,"body":"gonna go be a maverick here and"},{"speaker":"Tim Montague","startTime":385.37,"endTime":390.14,"body":"do this in my backyard."},{"speaker":"TR Ludwig","startTime":391.42999999999995,"endTime":394.46000000000004,"body":"Yeah, yeah. And so"},{"speaker":"TR Ludwig","startTime":391.42999999999995,"endTime":394.46000000000004,"body":"while we were at Sun run, we"},{"speaker":"TR Ludwig","startTime":394.46000000000004,"endTime":398.03,"body":"opened up the New York City"},{"speaker":"TR Ludwig","startTime":394.46000000000004,"endTime":398.03,"body":"marketplace for Sun run, Sun run"},{"speaker":"TR Ludwig","startTime":398.03,"endTime":401.6,"body":"direct. They were just a"},{"speaker":"TR Ludwig","startTime":398.03,"endTime":401.6,"body":"financing company when we first,"},{"speaker":"TR Ludwig","startTime":401.6,"endTime":404.87,"body":"when they first tried to enter"},{"speaker":"TR Ludwig","startTime":401.6,"endTime":404.87,"body":"into New York City. Then they"},{"speaker":"TR Ludwig","startTime":404.87,"endTime":411.16999999999996,"body":"bought rec solar. This is 2013"},{"speaker":"TR Ludwig","startTime":404.87,"endTime":411.16999999999996,"body":"2014 ish, early, 2014 I think,"},{"speaker":"TR Ludwig","startTime":411.65,"endTime":414.91999999999996,"body":"and that really changed the"},{"speaker":"TR Ludwig","startTime":411.65,"endTime":414.91999999999996,"body":"game, because they then became"},{"speaker":"TR Ludwig","startTime":414.91999999999996,"endTime":420.62,"body":"an EPC, and wanted to both do"},{"speaker":"TR Ludwig","startTime":414.91999999999996,"endTime":420.62,"body":"all the construction, selling"},{"speaker":"TR Ludwig","startTime":420.83000000000004,"endTime":424.66999999999996,"body":"and financing, and New York"},{"speaker":"TR Ludwig","startTime":420.83000000000004,"endTime":424.66999999999996,"body":"City, obviously, is a pretty big"},{"speaker":"TR Ludwig","startTime":424.66999999999996,"endTime":429.67999999999995,"body":"market for them, so we helped"},{"speaker":"TR Ludwig","startTime":424.66999999999996,"endTime":429.67999999999995,"body":"lead that expansion. And while"},{"speaker":"TR Ludwig","startTime":429.67999999999995,"endTime":434.15,"body":"we were doing it, we noticed"},{"speaker":"TR Ludwig","startTime":429.67999999999995,"endTime":434.15,"body":"that we really couldn't target"},{"speaker":"TR Ludwig","startTime":434.15,"endTime":439.54999999999995,"body":"flat roofs with sun run or"},{"speaker":"TR Ludwig","startTime":434.15,"endTime":439.54999999999995,"body":"really any other installer. They"},{"speaker":"TR Ludwig","startTime":439.54999999999995,"endTime":442.73,"body":"just weren't that interested in"},{"speaker":"TR Ludwig","startTime":439.54999999999995,"endTime":442.73,"body":"doing them. They were really"},{"speaker":"TR Ludwig","startTime":442.73,"endTime":445.88,"body":"scared off by all the fire codes"},{"speaker":"TR Ludwig","startTime":442.73,"endTime":445.88,"body":"and the complex permitting that"},{"speaker":"TR Ludwig","startTime":445.88,"endTime":449.96000000000004,"body":"came with that in New York City."},{"speaker":"TR Ludwig","startTime":445.88,"endTime":449.96000000000004,"body":"And so we investigated, like,"},{"speaker":"TR Ludwig","startTime":449.96000000000004,"endTime":454.22,"body":"how you could get around some of"},{"speaker":"TR Ludwig","startTime":449.96000000000004,"endTime":454.22,"body":"these complex permitting"},{"speaker":"TR Ludwig","startTime":454.22,"endTime":457.66999999999996,"body":"requirements in New York City,"},{"speaker":"TR Ludwig","startTime":454.22,"endTime":457.66999999999996,"body":"the fire code requires a six"},{"speaker":"TR Ludwig","startTime":457.66999999999996,"endTime":462.23,"body":"foot clear path on a flat roof"},{"speaker":"TR Ludwig","startTime":457.66999999999996,"endTime":462.23,"body":"from the front of the building"},{"speaker":"TR Ludwig","startTime":462.23,"endTime":465.35,"body":"to the back of the building, and"},{"speaker":"TR Ludwig","startTime":462.23,"endTime":465.35,"body":"that clear path needs to be nine"},{"speaker":"TR Ludwig","startTime":465.35,"endTime":470.45000000000005,"body":"feet high for a fireman, six"},{"speaker":"TR Ludwig","startTime":465.35,"endTime":470.45000000000005,"body":"foot fireman to swing an ax. So"},{"speaker":"TR Ludwig","startTime":470.48,"endTime":474.79999999999995,"body":"it was pretty challenging to"},{"speaker":"TR Ludwig","startTime":470.48,"endTime":474.79999999999995,"body":"figure out how to do that on a,"},{"speaker":"TR Ludwig","startTime":474.83000000000004,"endTime":477.95000000000005,"body":"you know, 20 foot wide building,"},{"speaker":"TR Ludwig","startTime":474.83000000000004,"endTime":477.95000000000005,"body":"you really sacrifice quite a bit"},{"speaker":"TR Ludwig","startTime":477.95000000000005,"endTime":482.84000000000003,"body":"of the surface area of the roof."},{"speaker":"TR Ludwig","startTime":477.95000000000005,"endTime":482.84000000000003,"body":"But if you develop a canopy"},{"speaker":"TR Ludwig","startTime":482.84000000000003,"endTime":486.32000000000005,"body":"structure that can go on these"},{"speaker":"TR Ludwig","startTime":482.84000000000003,"endTime":486.32000000000005,"body":"types of buildings, you can"},{"speaker":"TR Ludwig","startTime":486.32000000000005,"endTime":492.04999999999995,"body":"raise your system above the fire"},{"speaker":"TR Ludwig","startTime":486.32000000000005,"endTime":492.04999999999995,"body":"codes and comply and ease your"},{"speaker":"TR Ludwig","startTime":492.04999999999995,"endTime":496.54999999999995,"body":"permitting burden significantly."},{"speaker":"TR Ludwig","startTime":492.04999999999995,"endTime":496.54999999999995,"body":"So we started investigating that"},{"speaker":"TR Ludwig","startTime":496.58000000000004,"endTime":500.84000000000003,"body":"and wound up partnering with a"},{"speaker":"TR Ludwig","startTime":496.58000000000004,"endTime":500.84000000000003,"body":"few really talented folks in the"},{"speaker":"TR Ludwig","startTime":500.84000000000003,"endTime":504.02,"body":"design community whose studio"},{"speaker":"TR Ludwig","startTime":500.84000000000003,"endTime":504.02,"body":"they're based in Brooklyn as"},{"speaker":"TR Ludwig","startTime":504.02,"endTime":507.74,"body":"well. They do a lot of high end"},{"speaker":"TR Ludwig","startTime":504.02,"endTime":507.74,"body":"design for like Google's"},{"speaker":"TR Ludwig","startTime":507.74,"endTime":512.06,"body":"campuses and that kind of thing."},{"speaker":"TR Ludwig","startTime":507.74,"endTime":512.06,"body":"And they were really keen to"},{"speaker":"TR Ludwig","startTime":512.09,"endTime":517.61,"body":"collaborate with us on the idea,"},{"speaker":"TR Ludwig","startTime":512.09,"endTime":517.61,"body":"and this is an off hours and our"},{"speaker":"TR Ludwig","startTime":517.61,"endTime":520.76,"body":"spare time, we had talked with"},{"speaker":"TR Ludwig","startTime":517.61,"endTime":520.76,"body":"them, and we're getting jazzed"},{"speaker":"TR Ludwig","startTime":520.76,"endTime":524.45,"body":"about it. And we knew Sun run"},{"speaker":"TR Ludwig","startTime":520.76,"endTime":524.45,"body":"certainly wasn't going to"},{"speaker":"TR Ludwig","startTime":524.45,"endTime":527.57,"body":"support that kind of a"},{"speaker":"TR Ludwig","startTime":524.45,"endTime":527.57,"body":"development at Sun run, to be"},{"speaker":"TR Ludwig","startTime":527.57,"endTime":530.81,"body":"fair, they were trying to grow"},{"speaker":"TR Ludwig","startTime":527.57,"endTime":530.81,"body":"like hot cakes with just vanilla"},{"speaker":"TR Ludwig","startTime":530.81,"endTime":535.25,"body":"resi at the time. And"},{"speaker":"TR Ludwig","startTime":530.81,"endTime":535.25,"body":"eventually, once we had a few"},{"speaker":"TR Ludwig","startTime":535.25,"endTime":538.19,"body":"design iterations of what we"},{"speaker":"TR Ludwig","startTime":535.25,"endTime":538.19,"body":"thought a canopy could look like"},{"speaker":"TR Ludwig","startTime":539.3,"endTime":542.15,"body":"me and my other partners, we"},{"speaker":"TR Ludwig","startTime":539.3,"endTime":542.15,"body":"were like, wow, this is really"},{"speaker":"TR Ludwig","startTime":542.15,"endTime":546.59,"body":"awesome. We really should go do"},{"speaker":"TR Ludwig","startTime":542.15,"endTime":546.59,"body":"this. Go develop it. And that"},{"speaker":"TR Ludwig","startTime":546.59,"endTime":550.1,"body":"was effectively the genesis of"},{"speaker":"TR Ludwig","startTime":546.59,"endTime":550.1,"body":"Brooklyn solar works, was we"},{"speaker":"TR Ludwig","startTime":550.1,"endTime":554.42,"body":"were going to develop these"},{"speaker":"TR Ludwig","startTime":550.1,"endTime":554.42,"body":"canopies, and we probably were"},{"speaker":"TR Ludwig","startTime":554.42,"endTime":556.4,"body":"going to sell them. We weren't"},{"speaker":"TR Ludwig","startTime":554.42,"endTime":556.4,"body":"even sure if we were going to"},{"speaker":"TR Ludwig","startTime":556.4,"endTime":560.72,"body":"install them at the time. And,"},{"speaker":"TR Ludwig","startTime":556.4,"endTime":560.72,"body":"you know, we've had, like, a"},{"speaker":"TR Ludwig","startTime":560.72,"endTime":562.73,"body":"pretty basic business model in"},{"speaker":"TR Ludwig","startTime":560.72,"endTime":562.73,"body":"mind."},{"speaker":"Tim Montague","startTime":563.03,"endTime":565.16,"body":"Let's get the"},{"speaker":"Tim Montague","startTime":563.03,"endTime":565.16,"body":"let's get the gorilla in the"},{"speaker":"Tim Montague","startTime":565.16,"endTime":568.9399999999999,"body":"room, out of the out in the"},{"speaker":"Tim Montague","startTime":565.16,"endTime":568.9399999999999,"body":"open. Here it when you start"},{"speaker":"Tim Montague","startTime":568.9399999999999,"endTime":574.1,"body":"talking about canopies on top of"},{"speaker":"Tim Montague","startTime":568.9399999999999,"endTime":574.1,"body":"a building, my brain just freaks"},{"speaker":"Tim Montague","startTime":574.1,"endTime":577.55,"body":"out and goes, Wait a minute."},{"speaker":"Tim Montague","startTime":574.1,"endTime":577.55,"body":"That's gotta be super expensive"},{"speaker":"Tim Montague","startTime":577.55,"endTime":581.12,"body":"and super logistically"},{"speaker":"Tim Montague","startTime":577.55,"endTime":581.12,"body":"complicated. How on earth can"},{"speaker":"Tim Montague","startTime":581.12,"endTime":586.4,"body":"you make that pencil? So tell us"},{"speaker":"Tim Montague","startTime":581.12,"endTime":586.4,"body":"that story. How do you make this"},{"speaker":"Tim Montague","startTime":586.4,"endTime":586.9399999999999,"body":"pencil?"},{"speaker":"TR Ludwig","startTime":587.35,"endTime":590.62,"body":"Yeah, the primary"},{"speaker":"TR Ludwig","startTime":587.35,"endTime":590.62,"body":"concept was, as we were building"},{"speaker":"TR Ludwig","startTime":590.62,"endTime":593.86,"body":"this canopy, we wanted to make"},{"speaker":"TR Ludwig","startTime":590.62,"endTime":593.86,"body":"it repeatable. We wanted to make"},{"speaker":"TR Ludwig","startTime":593.86,"endTime":599.0799999999999,"body":"it light enough that you didn't"},{"speaker":"TR Ludwig","startTime":593.86,"endTime":599.0799999999999,"body":"need a crane to get the members"},{"speaker":"TR Ludwig","startTime":599.0799999999999,"endTime":602.74,"body":"up there. And we wanted to be"},{"speaker":"TR Ludwig","startTime":599.0799999999999,"endTime":602.74,"body":"able to do it in a day. So it"},{"speaker":"TR Ludwig","startTime":602.74,"endTime":608.14,"body":"was one, one day of labor that"},{"speaker":"TR Ludwig","startTime":602.74,"endTime":608.14,"body":"alone would shave at least half"},{"speaker":"TR Ludwig","startTime":608.14,"endTime":611.41,"body":"the cost off, because a lot of"},{"speaker":"TR Ludwig","startTime":608.14,"endTime":611.41,"body":"the way people were"},{"speaker":"TR Ludwig","startTime":611.41,"endTime":615.16,"body":"traditionally doing solar"},{"speaker":"TR Ludwig","startTime":611.41,"endTime":615.16,"body":"canopies. Was big, steel with"},{"speaker":"TR Ludwig","startTime":615.16,"endTime":619.27,"body":"cranes, lot of dunnage. It gets"},{"speaker":"TR Ludwig","startTime":615.16,"endTime":619.27,"body":"very expensive, and it's more,"},{"speaker":"TR Ludwig","startTime":619.3,"endTime":622.27,"body":"certainly, way more than one"},{"speaker":"TR Ludwig","startTime":619.3,"endTime":622.27,"body":"day. We want to get it down to"},{"speaker":"TR Ludwig","startTime":622.27,"endTime":625.6899999999999,"body":"those parameters, those we"},{"speaker":"TR Ludwig","startTime":622.27,"endTime":625.6899999999999,"body":"actually got down to pretty"},{"speaker":"TR Ludwig","startTime":625.6899999999999,"endTime":629.41,"body":"quickly. And when you do that,"},{"speaker":"TR Ludwig","startTime":625.6899999999999,"endTime":629.41,"body":"the cost of these structures"},{"speaker":"TR Ludwig","startTime":629.41,"endTime":634.3299999999999,"body":"comes in somewhere around $1 a"},{"speaker":"TR Ludwig","startTime":629.41,"endTime":634.3299999999999,"body":"watt. So still quite expensive"},{"speaker":"TR Ludwig","startTime":634.3299999999999,"endTime":637.54,"body":"relative to certainly where"},{"speaker":"TR Ludwig","startTime":634.3299999999999,"endTime":637.54,"body":"things are now in terms of cost,"},{"speaker":"TR Ludwig","startTime":637.93,"endTime":641.53,"body":"but it eliminates all the on"},{"speaker":"TR Ludwig","startTime":637.93,"endTime":641.53,"body":"site fabrication that you'd be"},{"speaker":"TR Ludwig","startTime":641.53,"endTime":645.4,"body":"doing if you were using steel,"},{"speaker":"TR Ludwig","startTime":641.53,"endTime":645.4,"body":"for example, or on site welding"},{"speaker":"TR Ludwig","startTime":645.43,"endTime":649.27,"body":"steel here in the city is"},{"speaker":"TR Ludwig","startTime":645.43,"endTime":649.27,"body":"extremely expensive, so you"},{"speaker":"TR Ludwig","startTime":649.48,"endTime":654.22,"body":"effectively eliminate all. That."},{"speaker":"TR Ludwig","startTime":649.48,"endTime":654.22,"body":"And in New York City, we have"},{"speaker":"TR Ludwig","startTime":654.22,"endTime":656.89,"body":"additional incentives, so we"},{"speaker":"TR Ludwig","startTime":654.22,"endTime":656.89,"body":"have something called a property"},{"speaker":"TR Ludwig","startTime":656.89,"endTime":661.81,"body":"tax abatement, which basically"},{"speaker":"TR Ludwig","startTime":656.89,"endTime":661.81,"body":"takes 30% of the system cost,"},{"speaker":"TR Ludwig","startTime":662.53,"endTime":666.76,"body":"and it deducts that amount off"},{"speaker":"TR Ludwig","startTime":662.53,"endTime":666.76,"body":"of people's property tax. It's"},{"speaker":"TR Ludwig","startTime":666.79,"endTime":670.12,"body":"not exactly like an ITC, but"},{"speaker":"TR Ludwig","startTime":666.79,"endTime":670.12,"body":"something similar. And so that"},{"speaker":"TR Ludwig","startTime":670.12,"endTime":673.6,"body":"certainly helps with the payback"},{"speaker":"TR Ludwig","startTime":670.12,"endTime":673.6,"body":"as well, when it all is said and"},{"speaker":"TR Ludwig","startTime":673.6,"endTime":676.6,"body":"done. If you're getting a much"},{"speaker":"TR Ludwig","startTime":673.6,"endTime":676.6,"body":"larger system on there, because"},{"speaker":"TR Ludwig","startTime":676.6,"endTime":679.72,"body":"you can cover more of the"},{"speaker":"TR Ludwig","startTime":676.6,"endTime":679.72,"body":"surface area of the roof, you're"},{"speaker":"TR Ludwig","startTime":679.72,"endTime":683.11,"body":"getting a better offset. It's a"},{"speaker":"TR Ludwig","startTime":679.72,"endTime":683.11,"body":"more compelling sale to a"},{"speaker":"TR Ludwig","startTime":683.11,"endTime":686.4399999999999,"body":"homeowner. And then these"},{"speaker":"TR Ludwig","startTime":683.11,"endTime":686.4399999999999,"body":"incentives, both with the"},{"speaker":"TR Ludwig","startTime":686.4399999999999,"endTime":690.9399999999999,"body":"property tax abatement and right"},{"speaker":"TR Ludwig","startTime":686.4399999999999,"endTime":690.9399999999999,"body":"now, Con Edison's power rate is"},{"speaker":"TR Ludwig","startTime":691.03,"endTime":694.6899999999999,"body":"that's in like, the 35 cents a"},{"speaker":"TR Ludwig","startTime":691.03,"endTime":694.6899999999999,"body":"kilowatt hour range. The"},{"speaker":"TR Ludwig","startTime":694.6899999999999,"endTime":698.5,"body":"combination of those things"},{"speaker":"TR Ludwig","startTime":694.6899999999999,"endTime":698.5,"body":"really helps get the paybacks"},{"speaker":"TR Ludwig","startTime":698.5,"endTime":701.89,"body":"into something that's pretty"},{"speaker":"TR Ludwig","startTime":698.5,"endTime":701.89,"body":"manageable four to four to seven"},{"speaker":"TR Ludwig","startTime":701.89,"endTime":702.8199999999999,"body":"years depending."},{"speaker":"Tim Montague","startTime":703.6,"endTime":708.01,"body":"So your core"},{"speaker":"Tim Montague","startTime":703.6,"endTime":708.01,"body":"customer is a, like, a"},{"speaker":"Tim Montague","startTime":708.01,"endTime":712.8399999999999,"body":"brownstone home owner. These are"},{"speaker":"Tim Montague","startTime":708.01,"endTime":712.8399999999999,"body":"row homes, right? So they're in"},{"speaker":"Tim Montague","startTime":712.8399999999999,"endTime":717.52,"body":"blocks of wall to wall homes. So"},{"speaker":"Tim Montague","startTime":712.8399999999999,"endTime":717.52,"body":"they're individual homes, but"},{"speaker":"Tim Montague","startTime":717.52,"endTime":720.91,"body":"they're very narrow and long,"},{"speaker":"Tim Montague","startTime":717.52,"endTime":720.91,"body":"and they have a long, skinny"},{"speaker":"Tim Montague","startTime":720.91,"endTime":724.93,"body":"roof, which lends itself to this"},{"speaker":"Tim Montague","startTime":720.91,"endTime":724.93,"body":"concept that you're talking"},{"speaker":"Tim Montague","startTime":724.93,"endTime":729.73,"body":"about, of putting a canopy on"},{"speaker":"Tim Montague","startTime":724.93,"endTime":729.73,"body":"the roof, something that you can"},{"speaker":"Tim Montague","startTime":729.73,"endTime":732.85,"body":"apparently walk up to the roof,"},{"speaker":"Tim Montague","startTime":729.73,"endTime":732.85,"body":"you don't need a crane. So I"},{"speaker":"Tim Montague","startTime":732.85,"endTime":738.6999999999999,"body":"love that, and that you broke"},{"speaker":"Tim Montague","startTime":732.85,"endTime":738.6999999999999,"body":"the design into components that"},{"speaker":"Tim Montague","startTime":738.6999999999999,"endTime":743.38,"body":"are easy to lift. That's very"},{"speaker":"Tim Montague","startTime":738.6999999999999,"endTime":743.38,"body":"innovative, for sure. What were"},{"speaker":"Tim Montague","startTime":743.38,"endTime":747.1,"body":"some of the other challenges"},{"speaker":"Tim Montague","startTime":743.38,"endTime":747.1,"body":"that you had to overcome, both"},{"speaker":"Tim Montague","startTime":747.1,"endTime":750.9399999999999,"body":"in the design and then the"},{"speaker":"Tim Montague","startTime":747.1,"endTime":750.9399999999999,"body":"execution of this product?"},{"speaker":"Tim Montague","startTime":750.9399999999999,"endTime":754.9,"body":"Because you really are hanging"},{"speaker":"Tim Montague","startTime":750.9399999999999,"endTime":754.9,"body":"your hat, so to speak with the"},{"speaker":"Tim Montague","startTime":754.9,"endTime":759.01,"body":"solar company on this canopy,"},{"speaker":"Tim Montague","startTime":754.9,"endTime":759.01,"body":"are you not?"},{"speaker":"TR Ludwig","startTime":759.67,"endTime":764.26,"body":"Oh sure, yeah,"},{"speaker":"TR Ludwig","startTime":759.67,"endTime":764.26,"body":"absolutely, yeah. I think a lot"},{"speaker":"TR Ludwig","startTime":764.26,"endTime":769.9,"body":"of it was, you know, early on,"},{"speaker":"TR Ludwig","startTime":764.26,"endTime":769.9,"body":"was a ton of engineering. I was"},{"speaker":"TR Ludwig","startTime":769.9,"endTime":773.47,"body":"working with structural we had"},{"speaker":"TR Ludwig","startTime":769.9,"endTime":773.47,"body":"multiple structural engineering"},{"speaker":"TR Ludwig","startTime":773.47,"endTime":776.9499999999999,"body":"firms working with us to help"},{"speaker":"TR Ludwig","startTime":773.47,"endTime":776.9499999999999,"body":"craft the geometry of the"},{"speaker":"TR Ludwig","startTime":776.9499999999999,"endTime":780.52,"body":"canopy, to make sure that I can"},{"speaker":"TR Ludwig","startTime":776.9499999999999,"endTime":780.52,"body":"work with a lot of these old"},{"speaker":"TR Ludwig","startTime":780.52,"endTime":785.23,"body":"buildings, iterating on the"},{"speaker":"TR Ludwig","startTime":780.52,"endTime":785.23,"body":"product, so that we could do it"},{"speaker":"TR Ludwig","startTime":785.23,"endTime":787.87,"body":"quickly. We could get the"},{"speaker":"TR Ludwig","startTime":785.23,"endTime":787.87,"body":"materials. There really wasn't"},{"speaker":"TR Ludwig","startTime":787.87,"endTime":792.13,"body":"anything that existed off the"},{"speaker":"TR Ludwig","startTime":787.87,"endTime":792.13,"body":"shelf for this, so we had to"},{"speaker":"TR Ludwig","startTime":792.43,"endTime":796.0899999999999,"body":"build fabrication relationships,"},{"speaker":"TR Ludwig","startTime":792.43,"endTime":796.0899999999999,"body":"eventually, extrusion"},{"speaker":"TR Ludwig","startTime":796.0899999999999,"endTime":800.14,"body":"relationships. We're extruding"},{"speaker":"TR Ludwig","startTime":796.0899999999999,"endTime":800.14,"body":"our own aluminum these days, and"},{"speaker":"TR Ludwig","startTime":800.17,"endTime":804.1,"body":"we had pretty big learning curve"},{"speaker":"TR Ludwig","startTime":800.17,"endTime":804.1,"body":"on that. So there's been a lot"},{"speaker":"TR Ludwig","startTime":804.1,"endTime":808.8399999999999,"body":"of scaling up in terms of"},{"speaker":"TR Ludwig","startTime":804.1,"endTime":808.8399999999999,"body":"intellectual property for the"},{"speaker":"TR Ludwig","startTime":808.8399999999999,"endTime":812.86,"body":"product. Once we did a number in"},{"speaker":"TR Ludwig","startTime":808.8399999999999,"endTime":812.86,"body":"New York City. We said, Hey,"},{"speaker":"TR Ludwig","startTime":812.9499999999999,"endTime":815.74,"body":"think this could be a pretty"},{"speaker":"TR Ludwig","startTime":812.9499999999999,"endTime":815.74,"body":"cool thing to bring nationally."},{"speaker":"TR Ludwig","startTime":816.13,"endTime":819.3399999999999,"body":"And so then that started a whole"},{"speaker":"TR Ludwig","startTime":816.13,"endTime":819.3399999999999,"body":"bunch of other engineering"},{"speaker":"TR Ludwig","startTime":819.3399999999999,"endTime":822.1899999999999,"body":"efforts to make sure we could"},{"speaker":"TR Ludwig","startTime":819.3399999999999,"endTime":822.1899999999999,"body":"engineer their structure for"},{"speaker":"TR Ludwig","startTime":822.1899999999999,"endTime":824.68,"body":"various wind and snow loads"},{"speaker":"TR Ludwig","startTime":822.1899999999999,"endTime":824.68,"body":"around the country."},{"speaker":"Tim Montague","startTime":825.4,"endTime":827.74,"body":"And I'm curious,"},{"speaker":"Tim Montague","startTime":825.4,"endTime":827.74,"body":"when you first took this concept"},{"speaker":"Tim Montague","startTime":827.77,"endTime":831.49,"body":"to New York City, what was the"},{"speaker":"Tim Montague","startTime":827.77,"endTime":831.49,"body":"their response, and what was"},{"speaker":"Tim Montague","startTime":831.49,"endTime":835.9599999999999,"body":"that process like, getting the"},{"speaker":"Tim Montague","startTime":831.49,"endTime":835.9599999999999,"body":"city to accept your solar"},{"speaker":"Tim Montague","startTime":835.9599999999999,"endTime":836.5,"body":"canopy?"},{"speaker":"TR Ludwig","startTime":836.8299999999999,"endTime":842.47,"body":"Yeah, it was, believe"},{"speaker":"TR Ludwig","startTime":836.8299999999999,"endTime":842.47,"body":"it or not, by the time we got"},{"speaker":"TR Ludwig","startTime":842.9499999999999,"endTime":846.85,"body":"the final design that we knew we"},{"speaker":"TR Ludwig","startTime":842.9499999999999,"endTime":846.85,"body":"were going to build on the first"},{"speaker":"TR Ludwig","startTime":846.85,"endTime":849.4,"body":"one, we put it into the"},{"speaker":"TR Ludwig","startTime":846.85,"endTime":849.4,"body":"Department of Buildings. And"},{"speaker":"TR Ludwig","startTime":849.4,"endTime":852.79,"body":"usually there's like a"},{"speaker":"TR Ludwig","startTime":849.4,"endTime":852.79,"body":"rejection, two rejections, and"},{"speaker":"TR Ludwig","startTime":852.8199999999999,"endTime":855.88,"body":"it's just sort of the way it"},{"speaker":"TR Ludwig","startTime":852.8199999999999,"endTime":855.88,"body":"works with Department of"},{"speaker":"TR Ludwig","startTime":855.88,"endTime":860.7099999999999,"body":"Buildings. But we got a permit"},{"speaker":"TR Ludwig","startTime":855.88,"endTime":860.7099999999999,"body":"like pretty quickly, and a lot"},{"speaker":"TR Ludwig","startTime":860.7099999999999,"endTime":863.47,"body":"of it was because we were"},{"speaker":"TR Ludwig","startTime":860.7099999999999,"endTime":863.47,"body":"complying with the fire codes."},{"speaker":"TR Ludwig","startTime":863.47,"endTime":868.8399999999999,"body":"There was no lack of compliance"},{"speaker":"TR Ludwig","startTime":863.47,"endTime":868.8399999999999,"body":"when we applied, because the"},{"speaker":"TR Ludwig","startTime":868.8399999999999,"endTime":872.53,"body":"structure was designed to work"},{"speaker":"TR Ludwig","startTime":868.8399999999999,"endTime":872.53,"body":"with exactly what was required"},{"speaker":"TR Ludwig","startTime":873.79,"endTime":878.05,"body":"on the roof. So by the time we"},{"speaker":"TR Ludwig","startTime":873.79,"endTime":878.05,"body":"got to the dob, and by the time"},{"speaker":"TR Ludwig","startTime":878.05,"endTime":882.85,"body":"we really were able to file for"},{"speaker":"TR Ludwig","startTime":878.05,"endTime":882.85,"body":"a permit, a lot of the work we"},{"speaker":"TR Ludwig","startTime":882.85,"endTime":887.29,"body":"had done ahead of that sort of"},{"speaker":"TR Ludwig","startTime":882.85,"endTime":887.29,"body":"greased the wheels for our final"},{"speaker":"TR Ludwig","startTime":887.47,"endTime":890.92,"body":"steps there to get the permit,"},{"speaker":"TR Ludwig","startTime":887.47,"endTime":890.92,"body":"which was actually really"},{"speaker":"TR Ludwig","startTime":891.76,"endTime":895.0,"body":"satisfying, because we had"},{"speaker":"TR Ludwig","startTime":891.76,"endTime":895.0,"body":"worked pretty hard up until that"},{"speaker":"TR Ludwig","startTime":895.0,"endTime":898.24,"body":"point. It also vetted it with a"},{"speaker":"TR Ludwig","startTime":895.0,"endTime":898.24,"body":"number of different people that"},{"speaker":"TR Ludwig","startTime":898.24,"endTime":900.43,"body":"were not necessarily in the"},{"speaker":"TR Ludwig","startTime":898.24,"endTime":900.43,"body":"Department of Buildings, but"},{"speaker":"TR Ludwig","startTime":900.43,"endTime":901.78,"body":"engineers, architects, that"},{"speaker":"Tim Montague","startTime":901.78,"endTime":904.03,"body":"kind of thing."},{"speaker":"Tim Montague","startTime":901.78,"endTime":904.03,"body":"What year was that that you got"},{"speaker":"Tim Montague","startTime":904.03,"endTime":905.5,"body":"your first permanent project?"},{"speaker":"TR Ludwig","startTime":905.92,"endTime":908.47,"body":"That was 2015 Yeah,"},{"speaker":"TR Ludwig","startTime":905.92,"endTime":908.47,"body":"so"},{"speaker":"Tim Montague","startTime":908.47,"endTime":913.0899999999999,"body":"you're nine years"},{"speaker":"Tim Montague","startTime":908.47,"endTime":913.0899999999999,"body":"in, right? Yeah, yeah,"},{"speaker":"Unknown","startTime":913.15,"endTime":915.6999999999999,"body":"yeah. We're nine, nine"},{"speaker":"Unknown","startTime":913.15,"endTime":915.6999999999999,"body":"and a half, and we'll be 10 in"},{"speaker":"Unknown","startTime":915.6999999999999,"endTime":917.11,"body":"February. Okay?"},{"speaker":"Tim Montague","startTime":918.25,"endTime":921.49,"body":"And when you look"},{"speaker":"Tim Montague","startTime":918.25,"endTime":921.49,"body":"back at the this almost a decade"},{"speaker":"Tim Montague","startTime":921.49,"endTime":924.73,"body":"now that you've been doing this,"},{"speaker":"Tim Montague","startTime":921.49,"endTime":924.73,"body":"still very focused on New York"},{"speaker":"Tim Montague","startTime":924.73,"endTime":929.23,"body":"City, what are some of the other"},{"speaker":"Tim Montague","startTime":924.73,"endTime":929.23,"body":"lessons learned, and how has"},{"speaker":"Tim Montague","startTime":929.23,"endTime":930.37,"body":"your business evolved?"},{"speaker":"TR Ludwig","startTime":931.27,"endTime":935.7099999999999,"body":"Wow, I think what"},{"speaker":"TR Ludwig","startTime":931.27,"endTime":935.7099999999999,"body":"we've learned is that you some"},{"speaker":"TR Ludwig","startTime":935.7099999999999,"endTime":938.38,"body":"of these things take a"},{"speaker":"TR Ludwig","startTime":935.7099999999999,"endTime":938.38,"body":"tremendous amount of dedication,"},{"speaker":"TR Ludwig","startTime":938.5899999999999,"endTime":942.5799999999999,"body":"and it would have been easy for"},{"speaker":"TR Ludwig","startTime":938.5899999999999,"endTime":942.5799999999999,"body":"us to give up and just melt back"},{"speaker":"TR Ludwig","startTime":942.5799999999999,"endTime":947.68,"body":"into the typical vanilla"},{"speaker":"TR Ludwig","startTime":942.5799999999999,"endTime":947.68,"body":"residential business where, you"},{"speaker":"TR Ludwig","startTime":947.68,"endTime":951.61,"body":"know, we could just go do pitch"},{"speaker":"TR Ludwig","startTime":947.68,"endTime":951.61,"body":"roof somewhere else. Yes, we"},{"speaker":"TR Ludwig","startTime":951.61,"endTime":955.75,"body":"were really dedicated to it, and"},{"speaker":"TR Ludwig","startTime":951.61,"endTime":955.75,"body":"I think that almost naively so"},{"speaker":"TR Ludwig","startTime":955.75,"endTime":960.16,"body":"at the very beginning, allowed"},{"speaker":"TR Ludwig","startTime":955.75,"endTime":960.16,"body":"us to put our head down and try"},{"speaker":"TR Ludwig","startTime":960.16,"endTime":963.64,"body":"and go do something that folks"},{"speaker":"TR Ludwig","startTime":960.16,"endTime":963.64,"body":"really had never done at scale"},{"speaker":"TR Ludwig","startTime":963.67,"endTime":967.15,"body":"here. And that's a really"},{"speaker":"TR Ludwig","startTime":963.67,"endTime":967.15,"body":"gratifying feeling, and it"},{"speaker":"TR Ludwig","startTime":967.18,"endTime":970.4499999999999,"body":"taught us quite a bit about what"},{"speaker":"TR Ludwig","startTime":967.18,"endTime":970.4499999999999,"body":"it takes sometimes to make a"},{"speaker":"TR Ludwig","startTime":970.4499999999999,"endTime":975.52,"body":"business work. I think the other"},{"speaker":"TR Ludwig","startTime":970.4499999999999,"endTime":975.52,"body":"component is just, everyone says"},{"speaker":"TR Ludwig","startTime":975.52,"endTime":979.06,"body":"it all the time, but it really"},{"speaker":"TR Ludwig","startTime":975.52,"endTime":979.06,"body":"is a people game and a people"},{"speaker":"TR Ludwig","startTime":979.06,"endTime":982.9599999999999,"body":"business, finding the right"},{"speaker":"TR Ludwig","startTime":979.06,"endTime":982.9599999999999,"body":"people that are dedicated to the"},{"speaker":"TR Ludwig","startTime":982.9599999999999,"endTime":986.92,"body":"cause you know, that do have"},{"speaker":"TR Ludwig","startTime":982.9599999999999,"endTime":986.92,"body":"some passion behind them that"},{"speaker":"TR Ludwig","startTime":987.22,"endTime":990.9399999999999,"body":"allow you to power through some"},{"speaker":"TR Ludwig","startTime":987.22,"endTime":990.9399999999999,"body":"pretty difficult times. It can"},{"speaker":"TR Ludwig","startTime":990.9399999999999,"endTime":993.64,"body":"be extremely frustrating,"},{"speaker":"TR Ludwig","startTime":990.9399999999999,"endTime":993.64,"body":"certainly with our permitting"},{"speaker":"TR Ludwig","startTime":993.64,"endTime":997.6,"body":"agencies and our utilities and"},{"speaker":"TR Ludwig","startTime":993.64,"endTime":997.6,"body":"fire department here in New York"},{"speaker":"TR Ludwig","startTime":997.6,"endTime":1002.85,"body":"City. It's not for the faint of"},{"speaker":"TR Ludwig","startTime":997.6,"endTime":1002.85,"body":"heart, but because we focused on"},{"speaker":"TR Ludwig","startTime":1002.85,"endTime":1007.38,"body":"this, and we did so like at the"},{"speaker":"TR Ludwig","startTime":1002.85,"endTime":1007.38,"body":"very beginning, like building"},{"speaker":"TR Ludwig","startTime":1007.53,"endTime":1011.76,"body":"just the DNA of New York City"},{"speaker":"TR Ludwig","startTime":1007.53,"endTime":1011.76,"body":"into our company, that that is"},{"speaker":"TR Ludwig","startTime":1011.76,"endTime":1015.42,"body":"an advantage that we have here,"},{"speaker":"TR Ludwig","startTime":1011.76,"endTime":1015.42,"body":"and it is paid off so many"},{"speaker":"TR Ludwig","startTime":1015.42,"endTime":1018.72,"body":"different times. It's also a"},{"speaker":"TR Ludwig","startTime":1015.42,"endTime":1018.72,"body":"weakness sometimes, sometimes"},{"speaker":"TR Ludwig","startTime":1019.11,"endTime":1022.35,"body":"Department of Buildings changes"},{"speaker":"TR Ludwig","startTime":1019.11,"endTime":1022.35,"body":"the way they want things done,"},{"speaker":"TR Ludwig","startTime":1022.35,"endTime":1025.44,"body":"and I really gums up our"},{"speaker":"TR Ludwig","startTime":1022.35,"endTime":1025.44,"body":"pipeline or something. We're"},{"speaker":"TR Ludwig","startTime":1025.44,"endTime":1028.2,"body":"usually one of the first"},{"speaker":"TR Ludwig","startTime":1025.44,"endTime":1028.2,"body":"companies that notices. And so"},{"speaker":"TR Ludwig","startTime":1028.2,"endTime":1031.8,"body":"we also work on behalf of the"},{"speaker":"TR Ludwig","startTime":1028.2,"endTime":1031.8,"body":"industry to try and help remove"},{"speaker":"TR Ludwig","startTime":1031.8,"endTime":1036.3600000000001,"body":"some of these barriers that that"},{"speaker":"TR Ludwig","startTime":1031.8,"endTime":1036.3600000000001,"body":"exist sometimes spontaneously"},{"speaker":"TR Ludwig","startTime":1036.51,"endTime":1040.6200000000001,"body":"appear, and we all have to try"},{"speaker":"TR Ludwig","startTime":1036.51,"endTime":1040.6200000000001,"body":"and deal with them."},{"speaker":"Tim Montague","startTime":1040.65,"endTime":1042.84,"body":"The Clean Power"},{"speaker":"Tim Montague","startTime":1040.65,"endTime":1042.84,"body":"Hour is brought to you by CPS"},{"speaker":"Tim Montague","startTime":1042.84,"endTime":1046.05,"body":"America, the maker of North"},{"speaker":"Tim Montague","startTime":1042.84,"endTime":1046.05,"body":"America's number one three phase"},{"speaker":"Tim Montague","startTime":1046.05,"endTime":1049.29,"body":"string inverter with over six"},{"speaker":"Tim Montague","startTime":1046.05,"endTime":1049.29,"body":"gig Watts shipped in the US. The"},{"speaker":"Tim Montague","startTime":1049.29,"endTime":1052.26,"body":"CPS America product lineup"},{"speaker":"Tim Montague","startTime":1049.29,"endTime":1052.26,"body":"includes three phase string"},{"speaker":"Tim Montague","startTime":1052.26,"endTime":1057.63,"body":"inverters ranging from 25 to 275"},{"speaker":"Tim Montague","startTime":1052.26,"endTime":1057.63,"body":"kW their flagship inverter, the"},{"speaker":"Tim Montague","startTime":1057.63,"endTime":1062.16,"body":"CPS 252 75 is designed to work"},{"speaker":"Tim Montague","startTime":1057.63,"endTime":1062.16,"body":"with solar plants ranging from"},{"speaker":"Tim Montague","startTime":1062.16,"endTime":1068.01,"body":"two megawatts to two gigawatts."},{"speaker":"Tim Montague","startTime":1062.16,"endTime":1068.01,"body":"The 252 75 pairs well with CPS"},{"speaker":"Tim Montague","startTime":1068.01,"endTime":1071.4,"body":"America's exceptional data"},{"speaker":"Tim Montague","startTime":1068.01,"endTime":1071.4,"body":"communication controls and"},{"speaker":"Tim Montague","startTime":1071.4,"endTime":1075.84,"body":"energy storage solutions. Go to"},{"speaker":"Tim Montague","startTime":1071.4,"endTime":1075.84,"body":"Chintpowersystems.com to find"},{"speaker":"Tim Montague","startTime":1075.84,"endTime":1080.82,"body":"out more. I'm curious when you"},{"speaker":"Tim Montague","startTime":1075.84,"endTime":1080.82,"body":"think about New York City. First"},{"speaker":"Tim Montague","startTime":1080.82,"endTime":1083.85,"body":"of all, there's a huge variety"},{"speaker":"Tim Montague","startTime":1080.82,"endTime":1083.85,"body":"of types of buildings in New"},{"speaker":"Tim Montague","startTime":1083.85,"endTime":1087.06,"body":"York City, so we have to be"},{"speaker":"Tim Montague","startTime":1083.85,"endTime":1087.06,"body":"careful about generalizing too"},{"speaker":"Tim Montague","startTime":1087.06,"endTime":1091.29,"body":"much. But when you think about"},{"speaker":"Tim Montague","startTime":1087.06,"endTime":1091.29,"body":"New York City versus some other"},{"speaker":"Tim Montague","startTime":1091.29,"endTime":1095.31,"body":"major metro, maybe, compared to"},{"speaker":"Tim Montague","startTime":1091.29,"endTime":1095.31,"body":"Los Angeles, which is very"},{"speaker":"Tim Montague","startTime":1095.31,"endTime":1101.01,"body":"different. How successful is the"},{"speaker":"Tim Montague","startTime":1095.31,"endTime":1101.01,"body":"residential and like commercial"},{"speaker":"Tim Montague","startTime":1101.01,"endTime":1104.85,"body":"solar market in New York now, as"},{"speaker":"Tim Montague","startTime":1101.01,"endTime":1104.85,"body":"a result of your work, do you"},{"speaker":"Tim Montague","startTime":1104.85,"endTime":1106.5,"body":"think, what's your critical"},{"speaker":"Tim Montague","startTime":1104.85,"endTime":1106.5,"body":"assessment,"},{"speaker":"TR Ludwig","startTime":1106.98,"endTime":1111.68,"body":"I would say, specific"},{"speaker":"TR Ludwig","startTime":1106.98,"endTime":1111.68,"body":"to our work? I think there's no"},{"speaker":"TR Ludwig","startTime":1111.68,"endTime":1115.6399999999999,"body":"way there would be as many solar"},{"speaker":"TR Ludwig","startTime":1111.68,"endTime":1115.6399999999999,"body":"systems in our core geography,"},{"speaker":"TR Ludwig","startTime":1116.18,"endTime":1120.92,"body":"that if we weren't here, there's"},{"speaker":"TR Ludwig","startTime":1116.18,"endTime":1120.92,"body":"just no no company would have"},{"speaker":"TR Ludwig","startTime":1120.92,"endTime":1125.42,"body":"chosen to focus on this as much."},{"speaker":"TR Ludwig","startTime":1120.92,"endTime":1125.42,"body":"Maybe there would we do have"},{"speaker":"TR Ludwig","startTime":1125.42,"endTime":1129.08,"body":"competitors, of course, that try"},{"speaker":"TR Ludwig","startTime":1125.42,"endTime":1129.08,"body":"and come in and do what we do."},{"speaker":"TR Ludwig","startTime":1129.08,"endTime":1134.26,"body":"But I think just the sheer focus"},{"speaker":"TR Ludwig","startTime":1129.08,"endTime":1134.26,"body":"of what we saw was just a wide"},{"speaker":"TR Ludwig","startTime":1134.26,"endTime":1139.12,"body":"open marketplace and these rows"},{"speaker":"TR Ludwig","startTime":1134.26,"endTime":1139.12,"body":"and rows of houses that are all"},{"speaker":"TR Ludwig","startTime":1139.12,"endTime":1142.42,"body":"right next to each other, that"},{"speaker":"TR Ludwig","startTime":1139.12,"endTime":1142.42,"body":"all basically look the same. We"},{"speaker":"TR Ludwig","startTime":1142.42,"endTime":1145.66,"body":"just thought that was a great"},{"speaker":"TR Ludwig","startTime":1142.42,"endTime":1145.66,"body":"opportunity. Not nearly as much"},{"speaker":"TR Ludwig","startTime":1145.66,"endTime":1150.22,"body":"shade, not nearly as much other"},{"speaker":"TR Ludwig","startTime":1145.66,"endTime":1150.22,"body":"obstructions. Of course, there's"},{"speaker":"TR Ludwig","startTime":1150.22,"endTime":1152.46,"body":"the tall building here and"},{"speaker":"TR Ludwig","startTime":1150.22,"endTime":1152.46,"body":"there, but for the most part,"},{"speaker":"TR Ludwig","startTime":1152.46,"endTime":1156.42,"body":"it's actually pretty shade free,"},{"speaker":"TR Ludwig","startTime":1152.46,"endTime":1156.42,"body":"so that kind of gets you out of"},{"speaker":"TR Ludwig","startTime":1156.42,"endTime":1159.84,"body":"some of the traditional"},{"speaker":"TR Ludwig","startTime":1156.42,"endTime":1159.84,"body":"residential issues. But I do"},{"speaker":"TR Ludwig","startTime":1159.84,"endTime":1164.04,"body":"think we've left our mark for"},{"speaker":"TR Ludwig","startTime":1159.84,"endTime":1164.04,"body":"sure, and I don't think that"},{"speaker":"TR Ludwig","startTime":1164.1,"endTime":1166.1399999999999,"body":"there are other companies out"},{"speaker":"TR Ludwig","startTime":1164.1,"endTime":1166.1399999999999,"body":"there that really would have"},{"speaker":"TR Ludwig","startTime":1166.26,"endTime":1170.46,"body":"stuck with it as much and then"},{"speaker":"TR Ludwig","startTime":1166.26,"endTime":1170.46,"body":"developed a specific product for"},{"speaker":"TR Ludwig","startTime":1170.46,"endTime":1174.92,"body":"that market the way we have I"},{"speaker":"TR Ludwig","startTime":1170.46,"endTime":1174.92,"body":"do. I'm proud of that, and proud"},{"speaker":"TR Ludwig","startTime":1174.92,"endTime":1177.68,"body":"of my myself and my partners for"},{"speaker":"TR Ludwig","startTime":1174.92,"endTime":1177.68,"body":"sticking with it."},{"speaker":"Tim Montague","startTime":1178.04,"endTime":1182.54,"body":"I love what you"},{"speaker":"Tim Montague","startTime":1178.04,"endTime":1182.54,"body":"said about people. Truly, people"},{"speaker":"Tim Montague","startTime":1182.54,"endTime":1185.48,"body":"are what make the world go"},{"speaker":"Tim Montague","startTime":1182.54,"endTime":1185.48,"body":"round, and technology is a"},{"speaker":"Tim Montague","startTime":1185.48,"endTime":1189.02,"body":"wonderful thing, and we can't"},{"speaker":"Tim Montague","startTime":1185.48,"endTime":1189.02,"body":"survive and do our energy"},{"speaker":"Tim Montague","startTime":1189.02,"endTime":1193.6,"body":"transition, so to speak, without"},{"speaker":"Tim Montague","startTime":1189.02,"endTime":1193.6,"body":"technology. So we it's a both"},{"speaker":"Tim Montague","startTime":1193.6,"endTime":1199.24,"body":"and, but I'm a huge believer"},{"speaker":"Tim Montague","startTime":1193.6,"endTime":1199.24,"body":"that it's your people. If you're"},{"speaker":"Tim Montague","startTime":1199.24,"endTime":1203.44,"body":"a company, whether you're an"},{"speaker":"Tim Montague","startTime":1199.24,"endTime":1203.44,"body":"installer and manufacturer, a"},{"speaker":"Tim Montague","startTime":1203.44,"endTime":1208.54,"body":"financier, an IPP, whatever your"},{"speaker":"Tim Montague","startTime":1203.44,"endTime":1208.54,"body":"segment is, it's the people that"},{"speaker":"Tim Montague","startTime":1208.54,"endTime":1213.54,"body":"are going to make you stand out"},{"speaker":"Tim Montague","startTime":1208.54,"endTime":1213.54,"body":"and creating a culture. So if"},{"speaker":"Tim Montague","startTime":1213.54,"endTime":1217.56,"body":"you had to characterize the"},{"speaker":"Tim Montague","startTime":1213.54,"endTime":1217.56,"body":"culture of Brooklyn solar works,"},{"speaker":"Tim Montague","startTime":1217.62,"endTime":1219.72,"body":"how? Tell us a little more about"},{"speaker":"Tim Montague","startTime":1217.62,"endTime":1219.72,"body":"that."},{"speaker":"Unknown","startTime":1220.08,"endTime":1222.84,"body":"Yeah, we've done quite"},{"speaker":"Unknown","startTime":1220.08,"endTime":1222.84,"body":"a bit of work on this, actually,"},{"speaker":"Unknown","startTime":1222.84,"endTime":1226.62,"body":"even recently, try and better"},{"speaker":"Unknown","startTime":1222.84,"endTime":1226.62,"body":"define it. For a long time, we"},{"speaker":"Unknown","startTime":1226.62,"endTime":1231.06,"body":"just called it the vibe. So if"},{"speaker":"Unknown","startTime":1226.62,"endTime":1231.06,"body":"someone came into the company"},{"speaker":"Unknown","startTime":1231.06,"endTime":1235.46,"body":"and they got the vibe then that"},{"speaker":"Unknown","startTime":1231.06,"endTime":1235.46,"body":"was great. And it was a light"},{"speaker":"Unknown","startTime":1235.46,"endTime":1239.42,"body":"hearted, fun loving person that"},{"speaker":"Unknown","startTime":1235.46,"endTime":1239.42,"body":"was smart and capable and"},{"speaker":"Unknown","startTime":1239.42,"endTime":1244.82,"body":"dedicated to solar and that was"},{"speaker":"Unknown","startTime":1239.42,"endTime":1244.82,"body":"the, really, the main bar that"},{"speaker":"Unknown","startTime":1244.82,"endTime":1248.36,"body":"we look for here. Yeah, over"},{"speaker":"Unknown","startTime":1244.82,"endTime":1248.36,"body":"time, we've tried to define that"},{"speaker":"Unknown","startTime":1248.36,"endTime":1254.3799999999999,"body":"a bit more our core values. Are,"},{"speaker":"Unknown","startTime":1248.36,"endTime":1254.3799999999999,"body":"I think, have gotten us a lot"},{"speaker":"Unknown","startTime":1254.3799999999999,"endTime":1258.94,"body":"further as we've been clear"},{"speaker":"Unknown","startTime":1254.3799999999999,"endTime":1258.94,"body":"about that, being passionate,"},{"speaker":"Unknown","startTime":1259.24,"endTime":1262.36,"body":"being committed, being"},{"speaker":"Unknown","startTime":1259.24,"endTime":1262.36,"body":"adaptable, and being"},{"speaker":"Unknown","startTime":1262.36,"endTime":1265.72,"body":"inquisitive, those are the"},{"speaker":"Unknown","startTime":1262.36,"endTime":1265.72,"body":"things that we felt like were"},{"speaker":"Unknown","startTime":1317.41,"endTime":1321.91,"body":"really the main core attributes"},{"speaker":"Unknown","startTime":1317.41,"endTime":1321.91,"body":"of the people that have done the"},{"speaker":"Unknown","startTime":1321.91,"endTime":1325.3500000000001,"body":"best here at Brooklyn solar"},{"speaker":"Unknown","startTime":1321.91,"endTime":1325.3500000000001,"body":"works that really align the best"},{"speaker":"Unknown","startTime":1325.3500000000001,"endTime":1329.55,"body":"with their company. And so"},{"speaker":"Unknown","startTime":1325.3500000000001,"endTime":1329.55,"body":"that's basically how we recruit"},{"speaker":"Unknown","startTime":1329.67,"endTime":1334.29,"body":"new folks. That's how we"},{"speaker":"Unknown","startTime":1329.67,"endTime":1334.29,"body":"evaluate our existing staff on"},{"speaker":"Unknown","startTime":1334.29,"endTime":1338.97,"body":"how well they're living up to"},{"speaker":"Unknown","startTime":1334.29,"endTime":1338.97,"body":"those values. And of course, as"},{"speaker":"Unknown","startTime":1338.97,"endTime":1341.67,"body":"the company changes, we may"},{"speaker":"Unknown","startTime":1338.97,"endTime":1341.67,"body":"decide to change those values,"},{"speaker":"Unknown","startTime":1341.67,"endTime":1346.3700000000001,"body":"but it is quite important to"},{"speaker":"Unknown","startTime":1341.67,"endTime":1346.3700000000001,"body":"have folks that align there, and"},{"speaker":"Unknown","startTime":1346.79,"endTime":1349.6100000000001,"body":"it can be pretty hard sometimes,"},{"speaker":"Unknown","startTime":1346.79,"endTime":1349.6100000000001,"body":"especially if you're up on a"},{"speaker":"Unknown","startTime":1350.03,"endTime":1354.23,"body":"super hot roof in the middle of"},{"speaker":"Unknown","startTime":1350.03,"endTime":1354.23,"body":"the summer, to be to fulfill"},{"speaker":"Unknown","startTime":1354.23,"endTime":1356.99,"body":"some of those but we think"},{"speaker":"Unknown","startTime":1354.23,"endTime":1356.99,"body":"that's what makes the"},{"speaker":"Unknown","startTime":1356.99,"endTime":1360.1100000000001,"body":"difference. And if folks want to"},{"speaker":"Unknown","startTime":1356.99,"endTime":1360.1100000000001,"body":"go work somewhere else because"},{"speaker":"Unknown","startTime":1360.1100000000001,"endTime":1362.21,"body":"they don't believe in them,"},{"speaker":"Unknown","startTime":1360.1100000000001,"endTime":1362.21,"body":"that's totally great. That's"},{"speaker":"Unknown","startTime":1362.21,"endTime":1364.75,"body":"what we require of our people"},{"speaker":"Unknown","startTime":1362.21,"endTime":1364.75,"body":"here,"},{"speaker":"Tim Montague","startTime":1365.83,"endTime":1370.75,"body":"are you suggesting"},{"speaker":"Tim Montague","startTime":1365.83,"endTime":1370.75,"body":"that everyone has to, at some"},{"speaker":"Tim Montague","startTime":1370.75,"endTime":1373.27,"body":"point, go on the roof? Oh,"},{"speaker":"TR Ludwig","startTime":1373.27,"endTime":1377.47,"body":"yeah, okay, that's"},{"speaker":"TR Ludwig","startTime":1373.27,"endTime":1377.47,"body":"important for us. We have a roof"},{"speaker":"TR Ludwig","startTime":1377.47,"endTime":1382.39,"body":"deck here in our office, and so"},{"speaker":"TR Ludwig","startTime":1377.47,"endTime":1382.39,"body":"most people have felt and"},{"speaker":"TR Ludwig","startTime":1382.39,"endTime":1386.3700000000001,"body":"touched a solar system pretty"},{"speaker":"TR Ludwig","startTime":1382.39,"endTime":1386.3700000000001,"body":"easily, but yeah, we really"},{"speaker":"TR Ludwig","startTime":1386.3700000000001,"endTime":1389.01,"body":"encourage all our people, it"},{"speaker":"TR Ludwig","startTime":1386.3700000000001,"endTime":1389.01,"body":"doesn't matter what their job"},{"speaker":"TR Ludwig","startTime":1389.01,"endTime":1392.67,"body":"is. Want to get them exposure up"},{"speaker":"TR Ludwig","startTime":1389.01,"endTime":1392.67,"body":"on the roof as we're building"},{"speaker":"TR Ludwig","startTime":1392.67,"endTime":1396.09,"body":"the system. Yeah, because it's"},{"speaker":"TR Ludwig","startTime":1392.67,"endTime":1396.09,"body":"just it's super important to"},{"speaker":"TR Ludwig","startTime":1396.09,"endTime":1400.95,"body":"connect the physical work that"},{"speaker":"TR Ludwig","startTime":1396.09,"endTime":1400.95,"body":"we're doing to whatever part of"},{"speaker":"TR Ludwig","startTime":1400.95,"endTime":1405.17,"body":"the business that person is"},{"speaker":"TR Ludwig","startTime":1400.95,"endTime":1405.17,"body":"working in but we want them to"},{"speaker":"TR Ludwig","startTime":1405.17,"endTime":1409.07,"body":"feel as connected as possible to"},{"speaker":"TR Ludwig","startTime":1405.17,"endTime":1409.07,"body":"physical product and also"},{"speaker":"TR Ludwig","startTime":1409.07,"endTime":1413.21,"body":"understand what half our install"},{"speaker":"TR Ludwig","startTime":1409.07,"endTime":1413.21,"body":"team is going through as they"},{"speaker":"TR Ludwig","startTime":1413.99,"endTime":1418.49,"body":"are up on hot roofs, or if it's"},{"speaker":"TR Ludwig","startTime":1413.99,"endTime":1418.49,"body":"super, super cold roofs in the"},{"speaker":"TR Ludwig","startTime":1418.49,"endTime":1422.21,"body":"middle of winter, like they need"},{"speaker":"TR Ludwig","startTime":1418.49,"endTime":1422.21,"body":"to know that it's not all office"},{"speaker":"TR Ludwig","startTime":1422.21,"endTime":1425.83,"body":"work here, and it's definitely"},{"speaker":"TR Ludwig","startTime":1422.21,"endTime":1425.83,"body":"some challenging stuff to get up"},{"speaker":"TR Ludwig","startTime":1425.83,"endTime":1428.71,"body":"there, no matter what's going on"},{"speaker":"TR Ludwig","startTime":1425.83,"endTime":1428.71,"body":"with the weather. Yeah,"},{"speaker":"Tim Montague","startTime":1429.25,"endTime":1431.47,"body":"it definitely"},{"speaker":"Tim Montague","startTime":1429.25,"endTime":1431.47,"body":"gives you an appreciation for"},{"speaker":"Tim Montague","startTime":1431.47,"endTime":1435.79,"body":"what installers do. It's it's a"},{"speaker":"Tim Montague","startTime":1431.47,"endTime":1435.79,"body":"tough job, yeah, hot in the"},{"speaker":"Tim Montague","startTime":1435.79,"endTime":1439.21,"body":"summer, cold in the winter and"},{"speaker":"Tim Montague","startTime":1435.79,"endTime":1439.21,"body":"and a lot of pressure to get"},{"speaker":"Tim Montague","startTime":1439.21,"endTime":1442.03,"body":"things done in a timely manner,"},{"speaker":"Tim Montague","startTime":1439.21,"endTime":1442.03,"body":"and get them done right the"},{"speaker":"Tim Montague","startTime":1442.03,"endTime":1445.41,"body":"first time, and then you're"},{"speaker":"Tim Montague","startTime":1442.03,"endTime":1445.41,"body":"moving on right? And there's"},{"speaker":"Tim Montague","startTime":1445.41,"endTime":1448.95,"body":"probably not a lot of people"},{"speaker":"Tim Montague","startTime":1445.41,"endTime":1448.95,"body":"thanking them for their hard"},{"speaker":"Tim Montague","startTime":1448.95,"endTime":1452.91,"body":"work, but I'm curious you. You"},{"speaker":"Tim Montague","startTime":1448.95,"endTime":1452.91,"body":"said you developed a company"},{"speaker":"Tim Montague","startTime":1452.91,"endTime":1458.25,"body":"around an innovative product,"},{"speaker":"Tim Montague","startTime":1452.91,"endTime":1458.25,"body":"this lightweight canopy. When"},{"speaker":"Tim Montague","startTime":1458.25,"endTime":1463.79,"body":"did the companies bifurcate"},{"speaker":"Tim Montague","startTime":1458.25,"endTime":1463.79,"body":"become separate? And yeah, tell"},{"speaker":"Tim Montague","startTime":1463.79,"endTime":1467.27,"body":"us about that journey. And how"},{"speaker":"Tim Montague","startTime":1463.79,"endTime":1467.27,"body":"do they how are they different"},{"speaker":"Tim Montague","startTime":1467.27,"endTime":1470.69,"body":"today than originally? Yeah,"},{"speaker":"Unknown","startTime":1470.69,"endTime":1473.27,"body":"yeah. Brooklyn solar"},{"speaker":"Unknown","startTime":1470.69,"endTime":1473.27,"body":"works spun off Brooklyn solar"},{"speaker":"Unknown","startTime":1473.27,"endTime":1478.07,"body":"canopy in 2018 very beginning of"},{"speaker":"Unknown","startTime":1473.27,"endTime":1478.07,"body":"2018 so we had about two years"},{"speaker":"Unknown","startTime":1478.07,"endTime":1482.45,"body":"of operating. Brooklyn solar"},{"speaker":"Unknown","startTime":1478.07,"endTime":1482.45,"body":"works two, three years of"},{"speaker":"Unknown","startTime":1482.45,"endTime":1487.03,"body":"Brooklyn solar works on its own,"},{"speaker":"Unknown","startTime":1482.45,"endTime":1487.03,"body":"but it had the company"},{"speaker":"Unknown","startTime":1487.27,"endTime":1491.65,"body":"developing the canopies as we it"},{"speaker":"Unknown","startTime":1487.27,"endTime":1491.65,"body":"became clear that we really"},{"speaker":"Unknown","startTime":1491.65,"endTime":1496.93,"body":"should create a product and sell"},{"speaker":"Unknown","startTime":1491.65,"endTime":1496.93,"body":"it to other companies. That's"},{"speaker":"Unknown","startTime":1496.93,"endTime":1500.95,"body":"when we created Brooklyn solar"},{"speaker":"Unknown","startTime":1496.93,"endTime":1500.95,"body":"canopy, and that's we created a"},{"speaker":"Unknown","startTime":1500.95,"endTime":1505.05,"body":"different brand for it,"},{"speaker":"Unknown","startTime":1500.95,"endTime":1505.05,"body":"different branding whole thing."},{"speaker":"Unknown","startTime":1505.1100000000001,"endTime":1508.77,"body":"And we're coming up on six"},{"speaker":"Unknown","startTime":1505.1100000000001,"endTime":1508.77,"body":"years, six plus years, actually,"},{"speaker":"Unknown","startTime":1508.83,"endTime":1512.8500000000001,"body":"for the canopy company. And"},{"speaker":"Unknown","startTime":1508.83,"endTime":1512.8500000000001,"body":"that's been a lot of fun too,"},{"speaker":"Unknown","startTime":1512.8500000000001,"endTime":1516.33,"body":"because then it enables us to"},{"speaker":"Unknown","startTime":1512.8500000000001,"endTime":1516.33,"body":"look outside of New York City,"},{"speaker":"Unknown","startTime":1516.57,"endTime":1521.3700000000001,"body":"look at other markets. And so"},{"speaker":"Unknown","startTime":1516.57,"endTime":1521.3700000000001,"body":"we've had a number of folks from"},{"speaker":"Unknown","startTime":1521.3700000000001,"endTime":1526.07,"body":"various states around the"},{"speaker":"Unknown","startTime":1521.3700000000001,"endTime":1526.07,"body":"country, buy the canopy from us."},{"speaker":"Unknown","startTime":1526.31,"endTime":1528.95,"body":"We've built out some new"},{"speaker":"Unknown","startTime":1526.31,"endTime":1528.95,"body":"products within the canopy,"},{"speaker":"Unknown","startTime":1528.95,"endTime":1533.99,"body":"company wood, a wood canopy that"},{"speaker":"Unknown","startTime":1528.95,"endTime":1533.99,"body":"we're super excited about, a"},{"speaker":"Unknown","startTime":1533.99,"endTime":1538.6100000000001,"body":"cantilever design, post trust"},{"speaker":"Unknown","startTime":1533.99,"endTime":1538.6100000000001,"body":"design, so we've started to"},{"speaker":"Unknown","startTime":1538.6100000000001,"endTime":1542.71,"body":"diversify a bit in terms of the"},{"speaker":"Unknown","startTime":1538.6100000000001,"endTime":1542.71,"body":"products. And yeah, that's also"},{"speaker":"Unknown","startTime":1542.71,"endTime":1547.15,"body":"been a lot of fun to build new,"},{"speaker":"Unknown","startTime":1542.71,"endTime":1547.15,"body":"new concepts and address"},{"speaker":"Unknown","startTime":1547.15,"endTime":1551.05,"body":"different, different canopy"},{"speaker":"Unknown","startTime":1547.15,"endTime":1551.05,"body":"needs. The a frame canopy that"},{"speaker":"Unknown","startTime":1551.05,"endTime":1556.09,"body":"we originally developed serves a"},{"speaker":"Unknown","startTime":1551.05,"endTime":1556.09,"body":"really great need for here in"},{"speaker":"Unknown","startTime":1556.09,"endTime":1560.59,"body":"the city, on a rooftop, it can"},{"speaker":"Unknown","startTime":1556.09,"endTime":1560.59,"body":"be a carport, can serve a few"},{"speaker":"Unknown","startTime":1560.59,"endTime":1564.15,"body":"different needs, but sometimes"},{"speaker":"Unknown","startTime":1560.59,"endTime":1564.15,"body":"it's a pretty radical design."},{"speaker":"Unknown","startTime":1564.15,"endTime":1567.51,"body":"And so some people want"},{"speaker":"Unknown","startTime":1564.15,"endTime":1567.51,"body":"something a little bit tamer."},{"speaker":"Unknown","startTime":1567.81,"endTime":1572.25,"body":"And so some of our newer designs"},{"speaker":"Unknown","startTime":1567.81,"endTime":1572.25,"body":"are efforts to try and meet"},{"speaker":"Unknown","startTime":1572.25,"endTime":1577.17,"body":"those needs more sort of table"},{"speaker":"Unknown","startTime":1572.25,"endTime":1577.17,"body":"like or post trust, post and"},{"speaker":"Unknown","startTime":1577.17,"endTime":1577.71,"body":"beam. Look,"},{"speaker":"Tim Montague","startTime":1578.97,"endTime":1581.07,"body":"gosh, there's so"},{"speaker":"Tim Montague","startTime":1578.97,"endTime":1581.07,"body":"many things that I'd love to"},{"speaker":"Tim Montague","startTime":1581.07,"endTime":1584.03,"body":"talk about, but we're a little"},{"speaker":"Tim Montague","startTime":1581.07,"endTime":1584.03,"body":"short on time, we should"},{"speaker":"Tim Montague","startTime":1584.03,"endTime":1587.45,"body":"probably talk about Nicaea."},{"speaker":"Tim Montague","startTime":1584.03,"endTime":1587.45,"body":"You're very involved with Nicea,"},{"speaker":"Tim Montague","startTime":1587.45,"endTime":1591.17,"body":"the New York Solar Energy"},{"speaker":"Tim Montague","startTime":1587.45,"endTime":1591.17,"body":"Industries Association. New York"},{"speaker":"Tim Montague","startTime":1591.17,"endTime":1595.19,"body":"State has some of the best"},{"speaker":"Tim Montague","startTime":1591.17,"endTime":1595.19,"body":"legislation for the solar"},{"speaker":"Tim Montague","startTime":1595.19,"endTime":1599.75,"body":"industry in the US. You also"},{"speaker":"Tim Montague","startTime":1595.19,"endTime":1599.75,"body":"have NYSERDA, which is an"},{"speaker":"Tim Montague","startTime":1599.75,"endTime":1607.57,"body":"amazing R and D policy. See, it"},{"speaker":"Tim Montague","startTime":1599.75,"endTime":1607.57,"body":"is a PUC on steroids. We cannot"},{"speaker":"Tim Montague","startTime":1607.57,"endTime":1611.71,"body":"shake a stick at NYSERDA"},{"speaker":"Tim Montague","startTime":1607.57,"endTime":1611.71,"body":"anywhere else in the United"},{"speaker":"Tim Montague","startTime":1611.71,"endTime":1615.8500000000001,"body":"States, I would argue. But tell"},{"speaker":"Tim Montague","startTime":1611.71,"endTime":1615.8500000000001,"body":"us a little bit about the"},{"speaker":"Tim Montague","startTime":1615.8500000000001,"endTime":1620.41,"body":"greater landscape in New York"},{"speaker":"Tim Montague","startTime":1615.8500000000001,"endTime":1620.41,"body":"and how, I guess, how they, the"},{"speaker":"Tim Montague","startTime":1620.41,"endTime":1624.45,"body":"two work together, because New"},{"speaker":"Tim Montague","startTime":1620.41,"endTime":1624.45,"body":"York is like a state in and of"},{"speaker":"Tim Montague","startTime":1624.45,"endTime":1628.59,"body":"itself, right? It's a very"},{"speaker":"Tim Montague","startTime":1624.45,"endTime":1628.59,"body":"unique jurisdiction. And then"},{"speaker":"Tim Montague","startTime":1628.59,"endTime":1632.19,"body":"there's the rest of this very"},{"speaker":"Tim Montague","startTime":1628.59,"endTime":1632.19,"body":"large state, the Empire State,"},{"speaker":"Tim Montague","startTime":1632.55,"endTime":1635.6100000000001,"body":"and but it's a both hand, right?"},{"speaker":"Tim Montague","startTime":1632.55,"endTime":1635.6100000000001,"body":"You've got a good solar market"},{"speaker":"Tim Montague","startTime":1635.6100000000001,"endTime":1638.97,"body":"statewide. And, yeah, so tell us"},{"speaker":"Tim Montague","startTime":1635.6100000000001,"endTime":1638.97,"body":"about Nicaea."},{"speaker":"Unknown","startTime":1639.21,"endTime":1642.89,"body":"Yeah, I've been on the"},{"speaker":"Unknown","startTime":1639.21,"endTime":1642.89,"body":"board of Nicea for going on"},{"speaker":"Unknown","startTime":1642.89,"endTime":1647.81,"body":"seven years now it is pretty"},{"speaker":"Unknown","startTime":1642.89,"endTime":1647.81,"body":"impressive group of folks that"},{"speaker":"Unknown","startTime":1647.81,"endTime":1652.43,"body":"are all volunteer. We accept the"},{"speaker":"Unknown","startTime":1647.81,"endTime":1652.43,"body":"executive director and his"},{"speaker":"Unknown","startTime":1652.43,"endTime":1659.09,"body":"staff, but the board is"},{"speaker":"Unknown","startTime":1652.43,"endTime":1659.09,"body":"comprised of mostly DG, CNI and"},{"speaker":"Unknown","startTime":1659.09,"endTime":1664.63,"body":"residential founders, owners,"},{"speaker":"Unknown","startTime":1659.09,"endTime":1664.63,"body":"policy people. I'm also the"},{"speaker":"Unknown","startTime":1664.63,"endTime":1668.71,"body":"treasurer of Nicaea, making sure"},{"speaker":"Unknown","startTime":1664.63,"endTime":1668.71,"body":"that we're going to be a solvent"},{"speaker":"Unknown","startTime":1668.83,"endTime":1673.8700000000001,"body":"association for many years to"},{"speaker":"Unknown","startTime":1668.83,"endTime":1673.8700000000001,"body":"come here, but we've been doing"},{"speaker":"Unknown","startTime":1673.8700000000001,"endTime":1676.57,"body":"some really great work. Our"},{"speaker":"Unknown","startTime":1673.8700000000001,"endTime":1676.57,"body":"Executive Director, Noah"},{"speaker":"Unknown","startTime":1676.57,"endTime":1682.69,"body":"Ginsburg, has been real champion"},{"speaker":"Unknown","startTime":1676.57,"endTime":1682.69,"body":"at going on offense here in in"},{"speaker":"Unknown","startTime":1682.69,"endTime":1685.83,"body":"New York. Felt like, for a long"},{"speaker":"Unknown","startTime":1682.69,"endTime":1685.83,"body":"time we were like, just trying"},{"speaker":"Unknown","startTime":1685.83,"endTime":1689.55,"body":"to defend against various"},{"speaker":"Unknown","startTime":1685.83,"endTime":1689.55,"body":"attacks on net metering and that"},{"speaker":"Unknown","startTime":1689.55,"endTime":1693.15,"body":"kind of thing. And yeah, I think"},{"speaker":"Unknown","startTime":1689.55,"endTime":1693.15,"body":"we navigated that well, but we"},{"speaker":"Unknown","startTime":1693.15,"endTime":1696.45,"body":"were never really pushing the"},{"speaker":"Unknown","startTime":1693.15,"endTime":1696.45,"body":"policies that I think are needed"},{"speaker":"Unknown","startTime":1696.45,"endTime":1701.25,"body":"to get ourselves into sort of"},{"speaker":"Unknown","startTime":1696.45,"endTime":1701.25,"body":"the next phase here in New York,"},{"speaker":"Unknown","startTime":1701.25,"endTime":1707.75,"body":"Governor has required us to get"},{"speaker":"Unknown","startTime":1701.25,"endTime":1707.75,"body":"to 10 gigawatts by 2030 and we"},{"speaker":"Unknown","startTime":1707.75,"endTime":1713.8700000000001,"body":"just recently asked her to raise"},{"speaker":"Unknown","startTime":1707.75,"endTime":1713.8700000000001,"body":"the goal to 20 gigawatts by 2035"},{"speaker":"Unknown","startTime":1715.43,"endTime":1719.39,"body":"literally, I think this week, we"},{"speaker":"Unknown","startTime":1715.43,"endTime":1719.39,"body":"just crossed six gigawatts in"},{"speaker":"Unknown","startTime":1719.51,"endTime":1723.67,"body":"New York. These gigawatts of"},{"speaker":"Unknown","startTime":1719.51,"endTime":1723.67,"body":"solar deployed. We think we can"},{"speaker":"Unknown","startTime":1723.67,"endTime":1730.33,"body":"definitely hit the 10 gigawatt"},{"speaker":"Unknown","startTime":1723.67,"endTime":1730.33,"body":"goal at 3020 2020, 30, yeah, and"},{"speaker":"Unknown","startTime":1730.39,"endTime":1736.39,"body":"20 by 2035, that's a goal that"},{"speaker":"Unknown","startTime":1730.39,"endTime":1736.39,"body":"we're asking the governor to to"},{"speaker":"Unknown","startTime":1736.39,"endTime":1740.1100000000001,"body":"mandate. And when we do that, we"},{"speaker":"Unknown","startTime":1736.39,"endTime":1740.1100000000001,"body":"know that will then kick a whole"},{"speaker":"Unknown","startTime":1740.1100000000001,"endTime":1744.75,"body":"bunch of other agencies into"},{"speaker":"Unknown","startTime":1740.1100000000001,"endTime":1744.75,"body":"gear, including NYSERDA, and we"},{"speaker":"Unknown","startTime":1744.75,"endTime":1751.23,"body":"know that the DG industry can"},{"speaker":"Unknown","startTime":1744.75,"endTime":1751.23,"body":"deliver we've done over 93% of"},{"speaker":"Unknown","startTime":1751.23,"endTime":1755.91,"body":"the solar deployed in New York"},{"speaker":"Unknown","startTime":1751.23,"endTime":1755.91,"body":"State has been done by the DG"},{"speaker":"Unknown","startTime":1755.91,"endTime":1759.81,"body":"industry and folks that"},{"speaker":"Unknown","startTime":1755.91,"endTime":1759.81,"body":"participate in the various"},{"speaker":"Unknown","startTime":1759.99,"endTime":1761.79,"body":"NYSERDA programs. Let's"},{"speaker":"Tim Montague","startTime":1761.79,"endTime":1765.41,"body":"stop for a sec"},{"speaker":"Tim Montague","startTime":1761.79,"endTime":1765.41,"body":"your your goal of 10 gigawatts"},{"speaker":"Tim Montague","startTime":1765.41,"endTime":1770.99,"body":"by 2030 seems ambitious, but"},{"speaker":"Tim Montague","startTime":1765.41,"endTime":1770.99,"body":"realistic. You're at six. You've"},{"speaker":"Tim Montague","startTime":1770.99,"endTime":1775.67,"body":"got four years, sorry, six years"},{"speaker":"Tim Montague","startTime":1770.99,"endTime":1775.67,"body":"to go, but doubling that then in"},{"speaker":"Tim Montague","startTime":1776.03,"endTime":1779.63,"body":"in five years, right? Obviously,"},{"speaker":"Tim Montague","startTime":1776.03,"endTime":1779.63,"body":"the accelerator needs to be"},{"speaker":"Tim Montague","startTime":1779.63,"endTime":1784.8700000000001,"body":"pushed sooner than 20 to get to"},{"speaker":"Tim Montague","startTime":1779.63,"endTime":1784.8700000000001,"body":"20 by 2035 but it that is a huge"},{"speaker":"Tim Montague","startTime":1784.8700000000001,"endTime":1789.8500000000001,"body":"jump. And so what is the essence"},{"speaker":"Tim Montague","startTime":1784.8700000000001,"endTime":1789.8500000000001,"body":"of that jump? Though? How you"},{"speaker":"Tim Montague","startTime":1789.8500000000001,"endTime":1792.55,"body":"have to fund these things,"},{"speaker":"Tim Montague","startTime":1789.8500000000001,"endTime":1792.55,"body":"right? You have to pour gasoline"},{"speaker":"Tim Montague","startTime":1792.55,"endTime":1794.89,"body":"on the fire. What is the sauce"},{"speaker":"Tim Montague","startTime":1792.55,"endTime":1794.89,"body":"there?"},{"speaker":"Unknown","startTime":1795.25,"endTime":1798.25,"body":"Yeah, yeah. That's been"},{"speaker":"Unknown","startTime":1795.25,"endTime":1798.25,"body":"our work. For the past six"},{"speaker":"Unknown","startTime":1798.25,"endTime":1800.65,"body":"months or so, we've been"},{"speaker":"Unknown","startTime":1798.25,"endTime":1800.65,"body":"developing this package of"},{"speaker":"Unknown","startTime":1800.65,"endTime":1804.33,"body":"policies that we think can"},{"speaker":"Unknown","startTime":1800.65,"endTime":1804.33,"body":"really accelerate the industry"},{"speaker":"Unknown","startTime":1804.33,"endTime":1807.8700000000001,"body":"to get to those benchmarks. From"},{"speaker":"Unknown","startTime":1804.33,"endTime":1807.8700000000001,"body":"our perspective, on the resi"},{"speaker":"Unknown","startTime":1807.8700000000001,"endTime":1811.65,"body":"side, there's a few changes to"},{"speaker":"Unknown","startTime":1807.8700000000001,"endTime":1811.65,"body":"the tax credit. The way that"},{"speaker":"Unknown","startTime":1811.65,"endTime":1816.21,"body":"works here in New York state,"},{"speaker":"Unknown","startTime":1811.65,"endTime":1816.21,"body":"we're asking for an increase in"},{"speaker":"Unknown","startTime":1816.21,"endTime":1820.17,"body":"the there's a cap on that tax"},{"speaker":"Unknown","startTime":1816.21,"endTime":1820.17,"body":"credit, $5,000 we're asking to"},{"speaker":"Unknown","startTime":1820.17,"endTime":1824.03,"body":"increase it to 10,000 we've been"},{"speaker":"Unknown","startTime":1820.17,"endTime":1824.03,"body":"asking for a number of years,"},{"speaker":"Unknown","startTime":1824.03,"endTime":1828.53,"body":"and now we think it's the time"},{"speaker":"Unknown","startTime":1824.03,"endTime":1828.53,"body":"to make that happen. On the"},{"speaker":"Unknown","startTime":1828.53,"endTime":1833.21,"body":"commercial side, it's all about"},{"speaker":"Unknown","startTime":1828.53,"endTime":1833.21,"body":"siting. There's a lot of siting"},{"speaker":"Unknown","startTime":1833.21,"endTime":1838.13,"body":"issues that crop up that cause,"},{"speaker":"Unknown","startTime":1833.21,"endTime":1838.13,"body":"you know, delays in permitting"},{"speaker":"Unknown","startTime":1838.25,"endTime":1843.79,"body":"and or projects to be thrown by"},{"speaker":"Unknown","startTime":1838.25,"endTime":1843.79,"body":"side. And so there's a few forms"},{"speaker":"Unknown","startTime":1843.79,"endTime":1846.91,"body":"that we're asking for there with"},{"speaker":"Unknown","startTime":1843.79,"endTime":1846.91,"body":"the Department of Environmental"},{"speaker":"Unknown","startTime":1846.91,"endTime":1850.8700000000001,"body":"Conservation, believe it or not,"},{"speaker":"Unknown","startTime":1846.91,"endTime":1850.8700000000001,"body":"is one that is blocking some"},{"speaker":"Unknown","startTime":1850.8700000000001,"endTime":1855.55,"body":"solar development, so asking for"},{"speaker":"Unknown","startTime":1850.8700000000001,"endTime":1855.55,"body":"some changes there and then"},{"speaker":"Unknown","startTime":1855.55,"endTime":1860.3500000000001,"body":"flexible connection, so not"},{"speaker":"Unknown","startTime":1855.55,"endTime":1860.3500000000001,"body":"totally disqualifying a solar"},{"speaker":"Unknown","startTime":1860.3500000000001,"endTime":1865.95,"body":"project when a transformer could"},{"speaker":"Unknown","startTime":1860.3500000000001,"endTime":1865.95,"body":"clearly handle more solar, but"},{"speaker":"Unknown","startTime":1865.95,"endTime":1868.95,"body":"some awfully conservative"},{"speaker":"Unknown","startTime":1865.95,"endTime":1868.95,"body":"measures that are being used to"},{"speaker":"Unknown","startTime":1869.31,"endTime":1872.49,"body":"to approve or disapprove"},{"speaker":"Unknown","startTime":1869.31,"endTime":1872.49,"body":"interconnections these days, and"},{"speaker":"Unknown","startTime":1872.49,"endTime":1877.17,"body":"so we're asking for those to be"},{"speaker":"Unknown","startTime":1872.49,"endTime":1877.17,"body":"reformed. But there is a"},{"speaker":"Unknown","startTime":1877.17,"endTime":1883.55,"body":"tremendous amount of pipeline"},{"speaker":"Unknown","startTime":1877.17,"endTime":1883.55,"body":"that's out there, and I know"},{"speaker":"Unknown","startTime":1883.55,"endTime":1886.3700000000001,"body":"that we can definitely get to"},{"speaker":"Unknown","startTime":1883.55,"endTime":1886.3700000000001,"body":"10. In fact, we have 10"},{"speaker":"Unknown","startTime":1886.67,"endTime":1890.09,"body":"gigawatts in the pipeline"},{"speaker":"Unknown","startTime":1886.67,"endTime":1890.09,"body":"already. So that's pretty,"},{"speaker":"Unknown","startTime":1890.15,"endTime":1892.91,"body":"pretty big. I would say, of"},{"speaker":"Unknown","startTime":1890.15,"endTime":1892.91,"body":"course, some will fall out, but"},{"speaker":"Unknown","startTime":1892.91,"endTime":1897.1100000000001,"body":"we'll put in more and then, and"},{"speaker":"Unknown","startTime":1892.91,"endTime":1897.1100000000001,"body":"just to the extent that we can"},{"speaker":"Unknown","startTime":1897.1100000000001,"endTime":1902.83,"body":"really put our foot on the gas"},{"speaker":"Unknown","startTime":1897.1100000000001,"endTime":1902.83,"body":"between a lot of the can. Unity"},{"speaker":"Unknown","startTime":1902.83,"endTime":1906.67,"body":"solar development that's going"},{"speaker":"Unknown","startTime":1902.83,"endTime":1906.67,"body":"on upstate, you can start to add"},{"speaker":"Unknown","startTime":1906.67,"endTime":1912.3700000000001,"body":"gigawatts very quickly there,"},{"speaker":"Unknown","startTime":1906.67,"endTime":1912.3700000000001,"body":"and between that and Long Island"},{"speaker":"Unknown","startTime":1912.43,"endTime":1916.75,"body":"and New York City doesn't add"},{"speaker":"Unknown","startTime":1912.43,"endTime":1916.75,"body":"quite as much solar capacity."},{"speaker":"Unknown","startTime":1916.99,"endTime":1919.99,"body":"But there is also a roadmap for"},{"speaker":"Unknown","startTime":1916.99,"endTime":1919.99,"body":"energy storage, which we think"},{"speaker":"Unknown","startTime":1919.99,"endTime":1924.45,"body":"is going to really be very"},{"speaker":"Unknown","startTime":1919.99,"endTime":1924.45,"body":"important here in the city as"},{"speaker":"Unknown","startTime":1924.45,"endTime":1925.53,"body":"that evolves. But"},{"speaker":"Tim Montague","startTime":1925.83,"endTime":1928.41,"body":"yeah. So if you go"},{"speaker":"Tim Montague","startTime":1925.83,"endTime":1928.41,"body":"to if you go to nice, see his"},{"speaker":"Tim Montague","startTime":1928.41,"endTime":1934.1100000000001,"body":"website, you'll find the 20 by"},{"speaker":"Tim Montague","startTime":1928.41,"endTime":1934.1100000000001,"body":"2035, report. I encourage my"},{"speaker":"Tim Montague","startTime":1934.1100000000001,"endTime":1937.89,"body":"listeners to check that out."},{"speaker":"Tim Montague","startTime":1934.1100000000001,"endTime":1937.89,"body":"This is where the puck is going,"},{"speaker":"Tim Montague","startTime":1937.89,"endTime":1942.15,"body":"right? So if you're in any other"},{"speaker":"Tim Montague","startTime":1937.89,"endTime":1942.15,"body":"state, basically, maybe except"},{"speaker":"Tim Montague","startTime":1942.15,"endTime":1946.6100000000001,"body":"California, there's a lot of"},{"speaker":"Tim Montague","startTime":1942.15,"endTime":1946.6100000000001,"body":"stuff here, legislatively,"},{"speaker":"Tim Montague","startTime":1946.8500000000001,"endTime":1952.67,"body":"fundamentally, that is going to"},{"speaker":"Tim Montague","startTime":1946.8500000000001,"endTime":1952.67,"body":"energize your clean energy"},{"speaker":"Tim Montague","startTime":1952.67,"endTime":1957.29,"body":"transition wherever you are. So"},{"speaker":"Tim Montague","startTime":1952.67,"endTime":1957.29,"body":"learn this, because you have to."},{"speaker":"Tim Montague","startTime":1957.3500000000001,"endTime":1960.29,"body":"We have to stand on each other's"},{"speaker":"Tim Montague","startTime":1957.3500000000001,"endTime":1960.29,"body":"shoulders right here in"},{"speaker":"Tim Montague","startTime":1960.29,"endTime":1963.67,"body":"Illinois, we have a great"},{"speaker":"Tim Montague","startTime":1960.29,"endTime":1963.67,"body":"program, but it stands on New"},{"speaker":"Tim Montague","startTime":1963.67,"endTime":1968.71,"body":"Jersey, New York, Massachusetts,"},{"speaker":"Tim Montague","startTime":1963.67,"endTime":1968.71,"body":"of course, California, Colorado,"},{"speaker":"Tim Montague","startTime":1968.71,"endTime":1973.21,"body":"to some extent, with community"},{"speaker":"Tim Montague","startTime":1968.71,"endTime":1973.21,"body":"solar. I'm very keen to learn"},{"speaker":"Tim Montague","startTime":1973.21,"endTime":1977.83,"body":"more about this. But what you"},{"speaker":"Tim Montague","startTime":1973.21,"endTime":1977.83,"body":"mentioned storage and maybe"},{"speaker":"Tim Montague","startTime":1977.83,"endTime":1982.51,"body":"just, let's wrap up there. New"},{"speaker":"Tim Montague","startTime":1977.83,"endTime":1982.51,"body":"York is already known for a good"},{"speaker":"Tim Montague","startTime":1982.51,"endTime":1985.89,"body":"storage incentive program. But"},{"speaker":"Tim Montague","startTime":1982.51,"endTime":1985.89,"body":"what's coming down the pike?"},{"speaker":"Unknown","startTime":1986.67,"endTime":1989.55,"body":"Yeah, so recently, just"},{"speaker":"Unknown","startTime":1986.67,"endTime":1989.55,"body":"came out with their energy"},{"speaker":"Unknown","startTime":1989.55,"endTime":1995.55,"body":"storage roadmap. That's more of"},{"speaker":"Unknown","startTime":1989.55,"endTime":1995.55,"body":"a concerted effort to outline"},{"speaker":"Unknown","startTime":1995.55,"endTime":1998.3700000000001,"body":"the market mechanisms and"},{"speaker":"Unknown","startTime":1995.55,"endTime":1998.3700000000001,"body":"incentives that'll be necessary"},{"speaker":"Unknown","startTime":1998.3700000000001,"endTime":2003.55,"body":"to spark more storage pretty"},{"speaker":"Unknown","startTime":1998.3700000000001,"endTime":2003.55,"body":"aggressive goals there. We think"},{"speaker":"Unknown","startTime":2003.55,"endTime":2007.39,"body":"it's quite possible. The big"},{"speaker":"Unknown","startTime":2003.55,"endTime":2007.39,"body":"caveat is New York City. New"},{"speaker":"Unknown","startTime":2007.39,"endTime":2011.59,"body":"York City's energy storage"},{"speaker":"Unknown","startTime":2007.39,"endTime":2011.59,"body":"market has been quite emaciated,"},{"speaker":"Unknown","startTime":2011.59,"endTime":2014.89,"body":"I would say, certainly on the"},{"speaker":"Unknown","startTime":2011.59,"endTime":2014.89,"body":"residential side, but even at"},{"speaker":"Unknown","startTime":2014.89,"endTime":2019.09,"body":"the industrial scale, it's just"},{"speaker":"Unknown","startTime":2014.89,"endTime":2019.09,"body":"really hard to get stuff done"},{"speaker":"Unknown","startTime":2019.09,"endTime":2023.25,"body":"here. Now, NYSERDA is throwing a"},{"speaker":"Unknown","startTime":2019.09,"endTime":2023.25,"body":"lot of money at it now with this"},{"speaker":"Unknown","startTime":2023.25,"endTime":2027.75,"body":"new plan. And so I do see that"},{"speaker":"Unknown","startTime":2023.25,"endTime":2027.75,"body":"starting to come alive. I also"},{"speaker":"Unknown","startTime":2027.75,"endTime":2032.91,"body":"see New York City permitting"},{"speaker":"Unknown","startTime":2027.75,"endTime":2032.91,"body":"agencies, HJ is in and fire"},{"speaker":"Unknown","startTime":2032.91,"endTime":2037.41,"body":"department starting to get some"},{"speaker":"Unknown","startTime":2032.91,"endTime":2037.41,"body":"traction there and approving"},{"speaker":"Unknown","startTime":2037.41,"endTime":2041.73,"body":"projects at a higher clip. But"},{"speaker":"Unknown","startTime":2037.41,"endTime":2041.73,"body":"the energy density here in the"},{"speaker":"Unknown","startTime":2041.73,"endTime":2045.17,"body":"city is just so incredibly"},{"speaker":"Unknown","startTime":2041.73,"endTime":2045.17,"body":"immense that we'll gobble up"},{"speaker":"Unknown","startTime":2045.17,"endTime":2049.97,"body":"every megawatt hour we can of"},{"speaker":"Unknown","startTime":2045.17,"endTime":2049.97,"body":"storage, because the grid is"},{"speaker":"Unknown","startTime":2049.97,"endTime":2054.23,"body":"quite constrained, and because"},{"speaker":"Unknown","startTime":2049.97,"endTime":2054.23,"body":"of the density and because of"},{"speaker":"Unknown","startTime":2054.23,"endTime":2058.79,"body":"the sheer cost that it costs to"},{"speaker":"Unknown","startTime":2054.23,"endTime":2058.79,"body":"deliver a kilowatt hour here,"},{"speaker":"Unknown","startTime":2058.79,"endTime":2061.49,"body":"there's gonna be some great"},{"speaker":"Unknown","startTime":2058.79,"endTime":2061.49,"body":"opportunities for storage as"},{"speaker":"Unknown","startTime":2061.49,"endTime":2062.0299999999997,"body":"well."},{"speaker":"Tim Montague","startTime":2062.69,"endTime":2064.81,"body":"Yeah, storage is"},{"speaker":"Tim Montague","startTime":2062.69,"endTime":2064.81,"body":"fundamentally really good for"},{"speaker":"Tim Montague","startTime":2064.81,"endTime":2068.11,"body":"the grid, right? It's a great"},{"speaker":"Tim Montague","startTime":2064.81,"endTime":2068.11,"body":"shock absorber. It's an"},{"speaker":"Tim Montague","startTime":2068.11,"endTime":2071.5299999999997,"body":"instantaneous power plant when"},{"speaker":"Tim Montague","startTime":2068.11,"endTime":2071.5299999999997,"body":"you need if the battery is"},{"speaker":"Tim Montague","startTime":2071.5299999999997,"endTime":2076.15,"body":"charged, and it's a sponge, if"},{"speaker":"Tim Montague","startTime":2071.5299999999997,"endTime":2076.15,"body":"it has capacity to absorb"},{"speaker":"Tim Montague","startTime":2076.15,"endTime":2081.67,"body":"energy. So it's a super, super"},{"speaker":"Tim Montague","startTime":2076.15,"endTime":2081.67,"body":"valuable asset for any grid"},{"speaker":"Tim Montague","startTime":2081.67,"endTime":2085.41,"body":"operator or beneficiary of a"},{"speaker":"Tim Montague","startTime":2081.67,"endTime":2085.41,"body":"resilient grid, right when"},{"speaker":"Tim Montague","startTime":2085.41,"endTime":2088.95,"body":"consumers have access to"},{"speaker":"Tim Montague","startTime":2085.41,"endTime":2088.95,"body":"batteries, it does provide the"},{"speaker":"Tim Montague","startTime":2088.95,"endTime":2092.61,"body":"opportunity to have some"},{"speaker":"Tim Montague","startTime":2088.95,"endTime":2092.61,"body":"resiliency, which does come in"},{"speaker":"Tim Montague","startTime":2092.61,"endTime":2096.0299999999997,"body":"handy when you have a massive"},{"speaker":"Tim Montague","startTime":2092.61,"endTime":2096.0299999999997,"body":"storm like Hurricane Sandy,"},{"speaker":"Tim Montague","startTime":2096.0299999999997,"endTime":2098.31,"body":"which caused massive blackouts,"},{"speaker":"Tim Montague","startTime":2096.0299999999997,"endTime":2098.31,"body":"yeah,"},{"speaker":"Unknown","startTime":2098.31,"endTime":2102.15,"body":"um, I wish we were way"},{"speaker":"Unknown","startTime":2098.31,"endTime":2102.15,"body":"further ahead on that. Yeah, I"},{"speaker":"Unknown","startTime":2102.15,"endTime":2105.8900000000003,"body":"think we learned a lesson, but"},{"speaker":"Unknown","startTime":2102.15,"endTime":2105.8900000000003,"body":"does take time here in New York"},{"speaker":"Unknown","startTime":2105.8900000000003,"endTime":2110.81,"body":"City. We're still on 2008"},{"speaker":"Unknown","startTime":2105.8900000000003,"endTime":2110.81,"body":"electrical code. So it does"},{"speaker":"Unknown","startTime":2110.81,"endTime":2114.11,"body":"takes, takes longer than most to"},{"speaker":"Unknown","startTime":2110.81,"endTime":2114.11,"body":"to get some progress on these"},{"speaker":"Unknown","startTime":2114.11,"endTime":2115.9100000000003,"body":"things, but it does feel like"},{"speaker":"Unknown","startTime":2114.11,"endTime":2115.9100000000003,"body":"we're getting there."},{"speaker":"Tim Montague","startTime":2116.63,"endTime":2119.3900000000003,"body":"I see you have a"},{"speaker":"Tim Montague","startTime":2116.63,"endTime":2119.3900000000003,"body":"New York solar Summit coming up,"},{"speaker":"Tim Montague","startTime":2119.3900000000003,"endTime":2124.21,"body":"November 6 and seven. So check"},{"speaker":"Tim Montague","startTime":2119.3900000000003,"endTime":2124.21,"body":"out nica.org and if you're"},{"speaker":"Tim Montague","startTime":2124.21,"endTime":2128.17,"body":"working in the New York area, go"},{"speaker":"Tim Montague","startTime":2124.21,"endTime":2128.17,"body":"to the summit. That's in Albany,"},{"speaker":"Tim Montague","startTime":2128.17,"endTime":2131.65,"body":"New York. Unfortunately, I think"},{"speaker":"Tim Montague","startTime":2128.17,"endTime":2131.65,"body":"it conflicts with the Midwest"},{"speaker":"Tim Montague","startTime":2131.65,"endTime":2136.15,"body":"solar Expo, so I won't be there,"},{"speaker":"Tim Montague","startTime":2131.65,"endTime":2136.15,"body":"but anyway. Tr, how can our"},{"speaker":"Tim Montague","startTime":2136.15,"endTime":2137.23,"body":"listeners find you?"},{"speaker":"Unknown","startTime":2137.4700000000003,"endTime":2140.65,"body":"Yeah, I'm on LinkedIn,"},{"speaker":"Unknown","startTime":2137.4700000000003,"endTime":2140.65,"body":"so. TR, Ludwig, if you Google,"},{"speaker":"Unknown","startTime":2140.6800000000003,"endTime":2144.76,"body":"tr, Ludwig and Brooklyn solar"},{"speaker":"Unknown","startTime":2140.6800000000003,"endTime":2144.76,"body":"works, won't be hard to find me,"},{"speaker":"Unknown","startTime":2144.79,"endTime":2149.29,"body":"and then brooklynsolarworks.com"},{"speaker":"Unknown","startTime":2144.79,"endTime":2149.29,"body":"is our website for Brooklyn"},{"speaker":"Unknown","startTime":2149.29,"endTime":2153.8500000000004,"body":"solarworks, and"},{"speaker":"Unknown","startTime":2149.29,"endTime":2153.8500000000004,"body":"Brooklynsolarcanopy.com is our"},{"speaker":"Unknown","startTime":2153.88,"endTime":2157.6000000000004,"body":"sister company that sells"},{"speaker":"Unknown","startTime":2153.88,"endTime":2157.6000000000004,"body":"canopies around the country."},{"speaker":"Tim Montague","startTime":2158.59,"endTime":2161.05,"body":"Great. I look"},{"speaker":"Tim Montague","startTime":2158.59,"endTime":2161.05,"body":"forward to staying in touch and"},{"speaker":"Tim Montague","startTime":2161.05,"endTime":2165.76,"body":"following your journey. Tr, it's"},{"speaker":"Tim Montague","startTime":2161.05,"endTime":2165.76,"body":"very inspirational. Please check"},{"speaker":"Tim Montague","startTime":2165.76,"endTime":2169.3300000000004,"body":"out all of our content at"},{"speaker":"Tim Montague","startTime":2165.76,"endTime":2169.3300000000004,"body":"cleanpowerhour.com Give us a"},{"speaker":"Tim Montague","startTime":2169.3300000000004,"endTime":2173.3500000000004,"body":"rating and a review on Apple or"},{"speaker":"Tim Montague","startTime":2169.3300000000004,"endTime":2173.3500000000004,"body":"Spotify, and please reach out to"},{"speaker":"Tim Montague","startTime":2173.3500000000004,"endTime":2176.92,"body":"me on LinkedIn or on my website."},{"speaker":"Tim Montague","startTime":2173.3500000000004,"endTime":2176.92,"body":"Cleanpowerhour.com I love"},{"speaker":"Tim Montague","startTime":2176.92,"endTime":2180.1600000000003,"body":"hearing from my listeners. With"},{"speaker":"Tim Montague","startTime":2176.92,"endTime":2180.1600000000003,"body":"that, I want to thank TR Ludwig,"},{"speaker":"Tim Montague","startTime":2180.1600000000003,"endTime":2183.4900000000002,"body":"founder of Brooklyn solar works"},{"speaker":"Tim Montague","startTime":2180.1600000000003,"endTime":2183.4900000000002,"body":"for coming on the show today."},{"speaker":"Tim Montague","startTime":2183.4900000000002,"endTime":2184.3,"body":"Thank you so much."},{"speaker":"TR Ludwig","startTime":2184.8700000000003,"endTime":2186.2500000000005,"body":"Thank you. Take care."},{"speaker":"Tim Montague","startTime":2186.7900000000004,"endTime":2189.13,"body":"I'm Tim Montague,"},{"speaker":"Tim Montague","startTime":2186.7900000000004,"endTime":2189.13,"body":"let's grow solar and storage."}]}