{"version":"1.0.0","segments":[{"speaker":"Tim Montague","startTime":50.78,"endTime":52.910000000000004,"body":"Welcome to the"},{"speaker":"Tim Montague","startTime":50.78,"endTime":52.910000000000004,"body":"Clean Power Hour live. I'm Tim"},{"speaker":"Tim Montague","startTime":52.910000000000004,"endTime":57.260000000000005,"body":"Montague, your host today on the"},{"speaker":"Tim Montague","startTime":52.910000000000004,"endTime":57.260000000000005,"body":"Clean Power Hour LinkedIn growth"},{"speaker":"Tim Montague","startTime":57.260000000000005,"endTime":62.84,"body":"hacks with myself and Jacob"},{"speaker":"Tim Montague","startTime":57.260000000000005,"endTime":62.84,"body":"Lundy. Jacob is a 10 year"},{"speaker":"Tim Montague","startTime":62.84,"endTime":67.55,"body":"veteran of marketing with an"},{"speaker":"Tim Montague","startTime":62.84,"endTime":67.55,"body":"emphasis on clean energy. He was"},{"speaker":"Tim Montague","startTime":67.55,"endTime":72.11,"body":"the inaugural LinkedIn advanced"},{"speaker":"Tim Montague","startTime":67.55,"endTime":72.11,"body":"advertiser for the LinkedIn ads"},{"speaker":"Tim Montague","startTime":72.11,"endTime":77.18,"body":"shows fanatics program, he'll"},{"speaker":"Tim Montague","startTime":72.11,"endTime":77.18,"body":"have to explain what that is."},{"speaker":"Tim Montague","startTime":77.39,"endTime":81.59,"body":"And he's also been featured on"},{"speaker":"Tim Montague","startTime":77.39,"endTime":81.59,"body":"energy, tech media, and he's the"},{"speaker":"Tim Montague","startTime":81.59,"endTime":86.12,"body":"founder and CMO of Mark ketterg,"},{"speaker":"Tim Montague","startTime":81.59,"endTime":86.12,"body":"welcome to the show, Jake."},{"speaker":"Jacob Lundy","startTime":86.86,"endTime":90.28,"body":"Yeah. Thanks. Great"},{"speaker":"Jacob Lundy","startTime":86.86,"endTime":90.28,"body":"to be here. Thank you so much."},{"speaker":"Tim Montague","startTime":90.64,"endTime":93.9,"body":"As my listeners"},{"speaker":"Tim Montague","startTime":90.64,"endTime":93.9,"body":"know, I am a geek for LinkedIn."},{"speaker":"Tim Montague","startTime":93.96000000000001,"endTime":98.28,"body":"It was certainly the earliest"},{"speaker":"Tim Montague","startTime":93.96000000000001,"endTime":98.28,"body":"social media platform I joined"},{"speaker":"Tim Montague","startTime":98.28,"endTime":104.75999999999999,"body":"back in, I think, 2003 so I was"},{"speaker":"Tim Montague","startTime":98.28,"endTime":104.75999999999999,"body":"an early adopter. I had"},{"speaker":"Tim Montague","startTime":104.75999999999999,"endTime":109.08,"body":"something crazy like 23,000"},{"speaker":"Tim Montague","startTime":104.75999999999999,"endTime":109.08,"body":"connections on LinkedIn, because"},{"speaker":"Tim Montague","startTime":109.08,"endTime":111.98,"body":"I do a lot of networking on"},{"speaker":"Tim Montague","startTime":109.08,"endTime":111.98,"body":"LinkedIn, and I'd love to hear"},{"speaker":"Tim Montague","startTime":111.98,"endTime":115.64,"body":"from my listeners on LinkedIn."},{"speaker":"Tim Montague","startTime":111.98,"endTime":115.64,"body":"So if you're listening to this"},{"speaker":"Tim Montague","startTime":115.64,"endTime":120.38,"body":"live or auto recording, this"},{"speaker":"Tim Montague","startTime":115.64,"endTime":120.38,"body":"will be posted on Clean Power"},{"speaker":"Tim Montague","startTime":120.38,"endTime":124.64,"body":"hour.com of course, on our"},{"speaker":"Tim Montague","startTime":120.38,"endTime":124.64,"body":"YouTube channel and Spotify and"},{"speaker":"Tim Montague","startTime":124.64,"endTime":129.8,"body":"Apple. We would appreciate it if"},{"speaker":"Tim Montague","startTime":124.64,"endTime":129.8,"body":"you would give us a like, thumbs"},{"speaker":"Tim Montague","startTime":129.8,"endTime":136.84,"body":"up, share and tell your friends"},{"speaker":"Tim Montague","startTime":129.8,"endTime":136.84,"body":"about the show. So Jacob, why do"},{"speaker":"Tim Montague","startTime":136.84,"endTime":139.18,"body":"we care about LinkedIn in B to B"},{"speaker":"Tim Montague","startTime":136.84,"endTime":139.18,"body":"marketing?"},{"speaker":"Jacob Lundy","startTime":140.62,"endTime":144.7,"body":"Yeah. Tim. Tim,"},{"speaker":"Jacob Lundy","startTime":140.62,"endTime":144.7,"body":"when it comes to companies, you"},{"speaker":"Jacob Lundy","startTime":144.7,"endTime":150.51999999999998,"body":"think about Facebook, Instagram,"},{"speaker":"Jacob Lundy","startTime":144.7,"endTime":150.51999999999998,"body":"they're on their own, or"},{"speaker":"Jacob Lundy","startTime":150.51999999999998,"endTime":157.32,"body":"YouTube, or Tiktok, those appeal"},{"speaker":"Jacob Lundy","startTime":150.51999999999998,"endTime":157.32,"body":"often to ABC level business"},{"speaker":"Jacob Lundy","startTime":157.32,"endTime":162.72,"body":"consumer and appeal to the"},{"speaker":"Jacob Lundy","startTime":157.32,"endTime":162.72,"body":"masses. So hypothetically, stand"},{"speaker":"Jacob Lundy","startTime":162.96,"endTime":166.38,"body":"up foldable that could be"},{"speaker":"Jacob Lundy","startTime":162.96,"endTime":166.38,"body":"controlled literally on white"},{"speaker":"Jacob Lundy","startTime":166.38,"endTime":171.0,"body":"collar. You would do great on"},{"speaker":"Jacob Lundy","startTime":166.38,"endTime":171.0,"body":"those platforms when it comes to"},{"speaker":"Jacob Lundy","startTime":171.0,"endTime":174.86,"body":"coming so much of our effort"},{"speaker":"Jacob Lundy","startTime":171.0,"endTime":174.86,"body":"between relationships, CNI"},{"speaker":"Jacob Lundy","startTime":174.86,"endTime":177.14,"body":"divine diversity and"},{"speaker":"Jacob Lundy","startTime":174.86,"endTime":177.14,"body":"manufacturing facility in"},{"speaker":"Jacob Lundy","startTime":177.14,"endTime":182.36,"body":"Illinois, for example, or Vcc"},{"speaker":"Jacob Lundy","startTime":177.14,"endTime":182.36,"body":"developer, oh yeah. PC, it's all"},{"speaker":"Jacob Lundy","startTime":182.36,"endTime":186.74,"body":"B to B. And LinkedIn has been"},{"speaker":"Jacob Lundy","startTime":182.36,"endTime":186.74,"body":"really, really trying to be the"},{"speaker":"Jacob Lundy","startTime":186.74,"endTime":190.52,"body":"platform beyond and we'll talk"},{"speaker":"Jacob Lundy","startTime":186.74,"endTime":190.52,"body":"more about that. Tim. Tim,"},{"speaker":"Tim Montague","startTime":190.7,"endTime":193.78,"body":"yeah, and LinkedIn"},{"speaker":"Tim Montague","startTime":190.7,"endTime":193.78,"body":"has some cool features like"},{"speaker":"Tim Montague","startTime":193.78,"endTime":197.5,"body":"Sales Navigator, which, if you"},{"speaker":"Tim Montague","startTime":193.78,"endTime":197.5,"body":"get a premium subscription to"},{"speaker":"Tim Montague","startTime":197.5,"endTime":205.06,"body":"LinkedIn, it unlocks a lot of"},{"speaker":"Tim Montague","startTime":197.5,"endTime":205.06,"body":"features and ability to do"},{"speaker":"Tim Montague","startTime":205.54,"endTime":208.3,"body":"virtual door knocking, for"},{"speaker":"Tim Montague","startTime":205.54,"endTime":208.3,"body":"example, cold outreach, right?"},{"speaker":"Tim Montague","startTime":208.3,"endTime":213.06,"body":"You can send an email to a lot"},{"speaker":"Tim Montague","startTime":208.3,"endTime":213.06,"body":"of people that you would never"},{"speaker":"Tim Montague","startTime":213.06,"endTime":217.26,"body":"be able to reach directly"},{"speaker":"Tim Montague","startTime":213.06,"endTime":217.26,"body":"otherwise. So I'm a big fan of"},{"speaker":"Tim Montague","startTime":217.26,"endTime":221.88,"body":"Sales Navigator, and I do want"},{"speaker":"Tim Montague","startTime":217.26,"endTime":221.88,"body":"to give our listeners just run"},{"speaker":"Tim Montague","startTime":221.88,"endTime":225.06,"body":"down on some of the topics we're"},{"speaker":"Tim Montague","startTime":221.88,"endTime":225.06,"body":"going to be diving into today,"},{"speaker":"Tim Montague","startTime":225.06,"endTime":228.72,"body":"with regard to growth hacks,"},{"speaker":"Tim Montague","startTime":225.06,"endTime":228.72,"body":"okay? And there are six that"},{"speaker":"Tim Montague","startTime":228.72,"endTime":231.74,"body":"we've identified. We'll talk"},{"speaker":"Tim Montague","startTime":228.72,"endTime":231.74,"body":"about these, but also some other"},{"speaker":"Tim Montague","startTime":231.74,"endTime":234.62,"body":"features of LinkedIn. Of course,"},{"speaker":"Tim Montague","startTime":231.74,"endTime":234.62,"body":"we're going to set the table a"},{"speaker":"Tim Montague","startTime":234.62,"endTime":238.1,"body":"little more here before we dive"},{"speaker":"Tim Montague","startTime":234.62,"endTime":238.1,"body":"in. But those, those pro hacks"},{"speaker":"Tim Montague","startTime":238.16,"endTime":241.1,"body":"involve something called"},{"speaker":"Tim Montague","startTime":238.16,"endTime":241.1,"body":"LinkedIn, follower tokens,"},{"speaker":"Tim Montague","startTime":241.46,"endTime":248.24,"body":"manual bidding, text ads,"},{"speaker":"Tim Montague","startTime":241.46,"endTime":248.24,"body":"document ads, list building for"},{"speaker":"Tim Montague","startTime":248.24,"endTime":252.7,"body":"renewable energy clients, like"},{"speaker":"Tim Montague","startTime":248.24,"endTime":252.7,"body":"you've done for me, Jacob, and I"},{"speaker":"Tim Montague","startTime":252.7,"endTime":257.44,"body":"really appreciate that super is"},{"speaker":"Tim Montague","startTime":252.7,"endTime":257.44,"body":"a super powerful feature. And"},{"speaker":"Tim Montague","startTime":257.44,"endTime":262.72,"body":"then employee targeting, you"},{"speaker":"Tim Montague","startTime":257.44,"endTime":262.72,"body":"know, I like to, I like to say"},{"speaker":"Tim Montague","startTime":262.72,"endTime":267.52,"body":"that LinkedIn has created an"},{"speaker":"Tim Montague","startTime":262.72,"endTime":267.52,"body":"amazing platform for recruiters"},{"speaker":"Tim Montague","startTime":267.64,"endTime":270.7,"body":"and for companies who want to"},{"speaker":"Tim Montague","startTime":267.64,"endTime":270.7,"body":"post their jobs. You know,"},{"speaker":"Tim Montague","startTime":270.7,"endTime":276.9,"body":"because so many professionals, I"},{"speaker":"Tim Montague","startTime":270.7,"endTime":276.9,"body":"would venture that 90% of"},{"speaker":"Tim Montague","startTime":276.9,"endTime":281.03999999999996,"body":"American professionals now have"},{"speaker":"Tim Montague","startTime":276.9,"endTime":281.03999999999996,"body":"a LinkedIn profile."},{"speaker":"Jacob Lundy","startTime":282.24,"endTime":284.88,"body":"I don't know what,"},{"speaker":"Jacob Lundy","startTime":282.24,"endTime":284.88,"body":"what? It's so funny. You"},{"speaker":"Jacob Lundy","startTime":284.88,"endTime":290.96000000000004,"body":"mentioned. I've talked to"},{"speaker":"Jacob Lundy","startTime":284.88,"endTime":290.96000000000004,"body":"companies, and one of"},{"speaker":"Jacob Lundy","startTime":291.44,"endTime":297.02,"body":"organization looking to hire"},{"speaker":"Jacob Lundy","startTime":291.44,"endTime":297.02,"body":"higher infrastructure. And I"},{"speaker":"Jacob Lundy","startTime":297.02,"endTime":300.68,"body":"learned and learned all that"},{"speaker":"Jacob Lundy","startTime":297.02,"endTime":300.68,"body":"there, there's friction"},{"speaker":"Jacob Lundy","startTime":300.68,"endTime":308.05999999999995,"body":"sometimes between solar, get the"},{"speaker":"Jacob Lundy","startTime":300.68,"endTime":308.05999999999995,"body":"solar, add on selling, selling"},{"speaker":"Jacob Lundy","startTime":308.05999999999995,"endTime":314.74,"body":"motor. And so one thing that you"},{"speaker":"Jacob Lundy","startTime":308.05999999999995,"endTime":314.74,"body":"hire, hire higher than you do in"},{"speaker":"Jacob Lundy","startTime":314.74,"endTime":318.03999999999996,"body":"depth target marketing. You can"},{"speaker":"Jacob Lundy","startTime":314.74,"endTime":318.03999999999996,"body":"take a canvas job title, title,"},{"speaker":"Jacob Lundy","startTime":318.1,"endTime":323.02,"body":"and you can actually renewable"},{"speaker":"Jacob Lundy","startTime":318.1,"endTime":323.02,"body":"energy. So, so you can imagine"},{"speaker":"Jacob Lundy","startTime":323.02,"endTime":325.72,"body":"that one example possibilities"},{"speaker":"Jacob Lundy","startTime":323.02,"endTime":325.72,"body":"really are, really are similar."},{"speaker":"Jacob Lundy","startTime":325.9,"endTime":326.14,"body":"Tim,"},{"speaker":"Tim Montague","startTime":328.6,"endTime":332.76,"body":"so what else I"},{"speaker":"Tim Montague","startTime":328.6,"endTime":332.76,"body":"guess from a high level, before"},{"speaker":"Tim Montague","startTime":332.76,"endTime":336.78,"body":"we get into the growth hacks,"},{"speaker":"Tim Montague","startTime":332.76,"endTime":336.78,"body":"should our listeners and"},{"speaker":"Tim Montague","startTime":336.78,"endTime":339.0,"body":"attendees and thank you all for"},{"speaker":"Tim Montague","startTime":336.78,"endTime":339.0,"body":"being here live. I really"},{"speaker":"Tim Montague","startTime":339.0,"endTime":343.86,"body":"appreciate you guys being here."},{"speaker":"Tim Montague","startTime":339.0,"endTime":343.86,"body":"I don't do very many lives. I"},{"speaker":"Tim Montague","startTime":343.86,"endTime":347.34000000000003,"body":"do. I do a live every other week"},{"speaker":"Tim Montague","startTime":343.86,"endTime":347.34000000000003,"body":"with John Weaver. We're doing"},{"speaker":"Tim Montague","startTime":347.34000000000003,"endTime":351.62,"body":"clean energy Roundup, and now"},{"speaker":"Tim Montague","startTime":347.34000000000003,"endTime":351.62,"body":"this on. On LinkedIn growth"},{"speaker":"Tim Montague","startTime":351.62,"endTime":355.22,"body":"hacks, and we might do this. If"},{"speaker":"Tim Montague","startTime":351.62,"endTime":355.22,"body":"you guys like this, we will do"},{"speaker":"Tim Montague","startTime":355.22,"endTime":358.52,"body":"this repeatedly with Jacob"},{"speaker":"Tim Montague","startTime":355.22,"endTime":358.52,"body":"Lundy, so that's a possibility."},{"speaker":"Tim Montague","startTime":358.52,"endTime":361.70000000000005,"body":"Let me know in the comments, or"},{"speaker":"Tim Montague","startTime":358.52,"endTime":361.70000000000005,"body":"just reach out to me on"},{"speaker":"Tim Montague","startTime":361.70000000000005,"endTime":366.55999999999995,"body":"LinkedIn. I love hearing from my"},{"speaker":"Tim Montague","startTime":361.70000000000005,"endTime":366.55999999999995,"body":"listeners on LinkedIn. So Jacob,"},{"speaker":"Tim Montague","startTime":367.70000000000005,"endTime":373.05999999999995,"body":"yes, it is the premier BD to be"},{"speaker":"Tim Montague","startTime":367.70000000000005,"endTime":373.05999999999995,"body":"platform. Everybody in B to B,"},{"speaker":"Tim Montague","startTime":373.05999999999995,"endTime":377.32000000000005,"body":"sales and marketing should be on"},{"speaker":"Tim Montague","startTime":373.05999999999995,"endTime":377.32000000000005,"body":"LinkedIn if you're an executive,"},{"speaker":"Tim Montague","startTime":377.32000000000005,"endTime":381.1,"body":"if you're a company owner, if"},{"speaker":"Tim Montague","startTime":377.32000000000005,"endTime":381.1,"body":"you have a stake in the well"},{"speaker":"Tim Montague","startTime":381.1,"endTime":385.0,"body":"being of your company and making"},{"speaker":"Tim Montague","startTime":381.1,"endTime":385.0,"body":"sure that people are noticing"},{"speaker":"Tim Montague","startTime":385.0,"endTime":389.20000000000005,"body":"your company. LinkedIn is a"},{"speaker":"Tim Montague","startTime":385.0,"endTime":389.20000000000005,"body":"great place to do that, because"},{"speaker":"Tim Montague","startTime":389.32000000000005,"endTime":396.41999999999996,"body":"it's a platform that allows you"},{"speaker":"Tim Montague","startTime":389.32000000000005,"endTime":396.41999999999996,"body":"to put information, whether"},{"speaker":"Tim Montague","startTime":396.41999999999996,"endTime":400.62,"body":"that's posting other news,"},{"speaker":"Tim Montague","startTime":396.41999999999996,"endTime":400.62,"body":"unique content, that you're"},{"speaker":"Tim Montague","startTime":400.62,"endTime":405.41999999999996,"body":"creating updates on your company"},{"speaker":"Tim Montague","startTime":400.62,"endTime":405.41999999999996,"body":"and your employees, so many cool"},{"speaker":"Tim Montague","startTime":405.41999999999996,"endTime":409.55999999999995,"body":"things, right? That it's just"},{"speaker":"Tim Montague","startTime":405.41999999999996,"endTime":409.55999999999995,"body":"not going to get picked up in"},{"speaker":"Tim Montague","startTime":409.55999999999995,"endTime":414.14,"body":"other news, per se, right? So"},{"speaker":"Tim Montague","startTime":409.55999999999995,"endTime":414.14,"body":"it's a direct way, and this is"},{"speaker":"Tim Montague","startTime":414.14,"endTime":417.02,"body":"why social media has taken off"},{"speaker":"Tim Montague","startTime":414.14,"endTime":417.02,"body":"in the United States, and it's"},{"speaker":"Tim Montague","startTime":417.02,"endTime":419.78,"body":"double edged. I was having a"},{"speaker":"Tim Montague","startTime":417.02,"endTime":419.78,"body":"conversation with some friends"},{"speaker":"Tim Montague","startTime":419.78,"endTime":424.28,"body":"this morning about young, young"},{"speaker":"Tim Montague","startTime":419.78,"endTime":424.28,"body":"folks in America being depressed"},{"speaker":"Tim Montague","startTime":424.28,"endTime":428.53999999999996,"body":"because of social media. It does"},{"speaker":"Tim Montague","startTime":424.28,"endTime":428.53999999999996,"body":"have negative repercussions, but"},{"speaker":"Tim Montague","startTime":428.6,"endTime":431.91999999999996,"body":"I can't think of a really"},{"speaker":"Tim Montague","startTime":428.6,"endTime":431.91999999999996,"body":"negative repercussion being on"},{"speaker":"Tim Montague","startTime":431.91999999999996,"endTime":435.76,"body":"LinkedIn so far, so good. But"},{"speaker":"Tim Montague","startTime":431.91999999999996,"endTime":435.76,"body":"what else I guess, should people"},{"speaker":"Tim Montague","startTime":435.76,"endTime":439.17999999999995,"body":"be thinking about when they"},{"speaker":"Tim Montague","startTime":435.76,"endTime":439.17999999999995,"body":"think about a LinkedIn strategy?"},{"speaker":"Jacob Lundy","startTime":440.86,"endTime":442.6,"body":"Tim, one of the"},{"speaker":"Jacob Lundy","startTime":440.86,"endTime":442.6,"body":"ones they should be they should"},{"speaker":"Jacob Lundy","startTime":442.6,"endTime":448.65999999999997,"body":"be about is you're, you're a BD,"},{"speaker":"Jacob Lundy","startTime":442.6,"endTime":448.65999999999997,"body":"SDR account executive in the C"},{"speaker":"Jacob Lundy","startTime":448.65999999999997,"endTime":453.53999999999996,"body":"suite. Founder, founder, and"},{"speaker":"Jacob Lundy","startTime":448.65999999999997,"endTime":453.53999999999996,"body":"your job great education or"},{"speaker":"Jacob Lundy","startTime":453.65999999999997,"endTime":457.5,"body":"thought leadership. You really"},{"speaker":"Jacob Lundy","startTime":453.65999999999997,"endTime":457.5,"body":"want. You want framework how you"},{"speaker":"Jacob Lundy","startTime":457.5,"endTime":461.58000000000004,"body":"enjoy your feed. So if it's"},{"speaker":"Jacob Lundy","startTime":457.5,"endTime":461.58000000000004,"body":"alright with right with Tim,"},{"speaker":"Jacob Lundy","startTime":461.58000000000004,"endTime":464.58000000000004,"body":"I'll Jim. I'll just share kind"},{"speaker":"Jacob Lundy","startTime":461.58000000000004,"endTime":464.58000000000004,"body":"of what that might look like. An"},{"speaker":"Jacob Lundy","startTime":464.58000000000004,"endTime":470.03999999999996,"body":"example. If you're scrolling on"},{"speaker":"Jacob Lundy","startTime":464.58000000000004,"endTime":470.03999999999996,"body":"your feed trying to understand,"},{"speaker":"Jacob Lundy","startTime":470.03999999999996,"endTime":473.0,"body":"what should I be? Should I be"},{"speaker":"Jacob Lundy","startTime":470.03999999999996,"endTime":473.0,"body":"doing a post in front of me, in"},{"speaker":"Jacob Lundy","startTime":473.0,"endTime":478.28,"body":"front of me and and we're"},{"speaker":"Jacob Lundy","startTime":473.0,"endTime":478.28,"body":"looking at, looking at this post"},{"speaker":"Jacob Lundy","startTime":478.28,"endTime":483.5,"body":"power example, and you have a"},{"speaker":"Jacob Lundy","startTime":478.28,"endTime":483.5,"body":"few options, bead, you can like"},{"speaker":"Jacob Lundy","startTime":483.5,"endTime":488.12,"body":"the post, comment, comments and"},{"speaker":"Jacob Lundy","startTime":483.5,"endTime":488.12,"body":"repost, pose, couple options"},{"speaker":"Jacob Lundy","startTime":488.12,"endTime":491.67999999999995,"body":"there, there. But when you think"},{"speaker":"Jacob Lundy","startTime":488.12,"endTime":491.67999999999995,"body":"about it, logic, logically, and"},{"speaker":"Jacob Lundy","startTime":491.67999999999995,"endTime":494.67999999999995,"body":"you're trying to get, trying to"},{"speaker":"Jacob Lundy","startTime":491.67999999999995,"endTime":494.67999999999995,"body":"know the most traction fraction"},{"speaker":"Jacob Lundy","startTime":494.67999999999995,"endTime":499.0,"body":"as an as an executive, think"},{"speaker":"Jacob Lundy","startTime":494.67999999999995,"endTime":499.0,"body":"about, about LinkedIn, LinkedIn."},{"speaker":"Jacob Lundy","startTime":499.05999999999995,"endTime":502.0,"body":"What's their purpose? 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Likes are gonna"},{"speaker":"Jacob Lundy","startTime":513.0,"endTime":519.24,"body":"be the fastest way. Suppose it's"},{"speaker":"Jacob Lundy","startTime":519.24,"endTime":522.9,"body":"gonna, it's gonna have the"},{"speaker":"Jacob Lundy","startTime":519.24,"endTime":522.9,"body":"original, originality. As you"},{"speaker":"Jacob Lundy","startTime":522.9,"endTime":526.68,"body":"move across, across your tier,"},{"speaker":"Jacob Lundy","startTime":522.9,"endTime":526.68,"body":"get to comment, comments. You"},{"speaker":"Jacob Lundy","startTime":526.68,"endTime":532.82,"body":"get to share, share content. 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One of the"},{"speaker":"Jacob Lundy","startTime":569.86,"endTime":575.16,"body":"best things listening it's just"},{"speaker":"Jacob Lundy","startTime":569.86,"endTime":575.16,"body":"taste, just the photo, photo,"},{"speaker":"Jacob Lundy","startTime":575.16,"endTime":579.9599999999999,"body":"change it, change it. Or do an"},{"speaker":"Jacob Lundy","startTime":575.16,"endTime":579.9599999999999,"body":"interpretation your scene. Give"},{"speaker":"Jacob Lundy","startTime":579.9599999999999,"endTime":582.9,"body":"your own personal that always"},{"speaker":"Jacob Lundy","startTime":579.9599999999999,"endTime":582.9,"body":"gets that always traction."},{"speaker":"Jacob Lundy","startTime":582.9,"endTime":588.0,"body":"Cherry on top, video content,"},{"speaker":"Jacob Lundy","startTime":582.9,"endTime":588.0,"body":"your content to your LinkedIn"},{"speaker":"Jacob Lundy","startTime":588.0,"endTime":588.54,"body":"currently,"},{"speaker":"Tim Montague","startTime":590.28,"endTime":595.64,"body":"yeah and yeah and"},{"speaker":"Tim Montague","startTime":590.28,"endTime":595.64,"body":"it's, it's it. One of my, one of"},{"speaker":"Tim Montague","startTime":595.64,"endTime":599.66,"body":"my challenges as a content"},{"speaker":"Tim Montague","startTime":595.64,"endTime":599.66,"body":"creator is, is, I've got, I've"},{"speaker":"Tim Montague","startTime":599.66,"endTime":602.9599999999999,"body":"got, I'm swimming in content."},{"speaker":"Tim Montague","startTime":599.66,"endTime":602.9599999999999,"body":"But then, but then taking the"},{"speaker":"Tim Montague","startTime":602.9599999999999,"endTime":608.36,"body":"time also, also publish the"},{"speaker":"Tim Montague","startTime":602.9599999999999,"endTime":608.36,"body":"content on LinkedIn. I neglected"},{"speaker":"Tim Montague","startTime":608.36,"endTime":614.0799999999999,"body":"that. I that is, that is one"},{"speaker":"Tim Montague","startTime":608.36,"endTime":614.0799999999999,"body":"area where Tim Montague, I tend"},{"speaker":"Tim Montague","startTime":614.26,"endTime":618.64,"body":"to just YouTube, YouTube and on"},{"speaker":"Tim Montague","startTime":614.26,"endTime":618.64,"body":"spot on Spotify, Apple, and all"},{"speaker":"Tim Montague","startTime":618.64,"endTime":622.24,"body":"the other audio, audio"},{"speaker":"Tim Montague","startTime":618.64,"endTime":622.24,"body":"platforms. But Jacob, Jacob, the"},{"speaker":"Tim Montague","startTime":622.24,"endTime":625.42,"body":"other, the other thing, before"},{"speaker":"Tim Montague","startTime":622.24,"endTime":625.42,"body":"we get, before we get into the"},{"speaker":"Tim Montague","startTime":625.42,"endTime":628.54,"body":"hat, tell us a little more about"},{"speaker":"Tim Montague","startTime":625.42,"endTime":628.54,"body":"your experience and why we're"},{"speaker":"Tim Montague","startTime":628.54,"endTime":631.14,"body":"having, we're having this"},{"speaker":"Tim Montague","startTime":628.54,"endTime":631.14,"body":"conversation. Why are you an"},{"speaker":"Tim Montague","startTime":631.14,"endTime":633.54,"body":"expert in LinkedIn growth hacks"},{"speaker":"Jacob Lundy","startTime":634.02,"endTime":637.68,"body":"appreciate the"},{"speaker":"Jacob Lundy","startTime":634.02,"endTime":637.68,"body":"question. I began my career"},{"speaker":"Jacob Lundy","startTime":638.64,"endTime":641.6999999999999,"body":"marketing, marketing. I own my"},{"speaker":"Jacob Lundy","startTime":638.64,"endTime":641.6999999999999,"body":"own business, my own business. I"},{"speaker":"Jacob Lundy","startTime":641.6999999999999,"endTime":648.78,"body":"transitioned agency to the"},{"speaker":"Jacob Lundy","startTime":641.6999999999999,"endTime":648.78,"body":"agency, and I worked with the"},{"speaker":"Jacob Lundy","startTime":649.3199999999999,"endTime":652.22,"body":"really got me. Really Got Me."},{"speaker":"Jacob Lundy","startTime":649.3199999999999,"endTime":652.22,"body":"Renewable, renewable scene,"},{"speaker":"Jacob Lundy","startTime":652.22,"endTime":656.9599999999999,"body":"solar farm, hometown, hometown"},{"speaker":"Jacob Lundy","startTime":652.22,"endTime":656.9599999999999,"body":"Soda. Soda and I eventually"},{"speaker":"Jacob Lundy","startTime":657.26,"endTime":664.64,"body":"startup, tech startups. Before I"},{"speaker":"Jacob Lundy","startTime":657.26,"endTime":664.64,"body":"forget to mention the interview,"},{"speaker":"Jacob Lundy","startTime":717.71,"endTime":728.4100000000001,"body":"there was a host of the Lincoln"},{"speaker":"Jacob Lundy","startTime":717.71,"endTime":728.4100000000001,"body":"ad show, AJ Wilson, CEO of he"},{"speaker":"Jacob Lundy","startTime":728.4100000000001,"endTime":732.73,"body":"has a program. That program"},{"speaker":"Jacob Lundy","startTime":728.4100000000001,"endTime":732.73,"body":"essentially the 1% 1% in"},{"speaker":"Jacob Lundy","startTime":732.73,"endTime":736.27,"body":"advertisers, advertisers. He's a"},{"speaker":"Jacob Lundy","startTime":732.73,"endTime":736.27,"body":"phenomenal mentor. I've been"},{"speaker":"Jacob Lundy","startTime":736.27,"endTime":738.97,"body":"looking I'm going to learn a"},{"speaker":"Jacob Lundy","startTime":736.27,"endTime":738.97,"body":"lot, learn a lot of the things"},{"speaker":"Jacob Lundy","startTime":738.97,"endTime":743.9100000000001,"body":"that I things that I client. His"},{"speaker":"Jacob Lundy","startTime":738.97,"endTime":743.9100000000001,"body":"methodology, methodologies and"},{"speaker":"Jacob Lundy","startTime":743.9100000000001,"endTime":748.77,"body":"and Mark energy really together,"},{"speaker":"Jacob Lundy","startTime":743.9100000000001,"endTime":748.77,"body":"because I noticed that I know"},{"speaker":"Jacob Lundy","startTime":748.77,"endTime":751.53,"body":"we're more cleaner marketing."},{"speaker":"Jacob Lundy","startTime":748.77,"endTime":751.53,"body":"Energy Company got incredible"},{"speaker":"Jacob Lundy","startTime":751.53,"endTime":755.01,"body":"services, products, technology,"},{"speaker":"Jacob Lundy","startTime":751.53,"endTime":755.01,"body":"knowledge, and they're just"},{"speaker":"Jacob Lundy","startTime":755.19,"endTime":757.71,"body":"struggling to get, struggling to"},{"speaker":"Jacob Lundy","startTime":755.19,"endTime":757.71,"body":"the right decision maker,"},{"speaker":"Jacob Lundy","startTime":757.71,"endTime":761.73,"body":"decision maker. So Mark energy"},{"speaker":"Jacob Lundy","startTime":757.71,"endTime":761.73,"body":"was the creative strategy."},{"speaker":"Jacob Lundy","startTime":761.73,"endTime":766.4300000000001,"body":"Strategy really, really equate"},{"speaker":"Jacob Lundy","startTime":761.73,"endTime":766.4300000000001,"body":"to your engineer for your bottom"},{"speaker":"Jacob Lundy","startTime":766.4300000000001,"endTime":767.51,"body":"lines? Bottom line,"},{"speaker":"Tim Montague","startTime":769.73,"endTime":772.4300000000001,"body":"yeah, I mean"},{"speaker":"Tim Montague","startTime":769.73,"endTime":772.4300000000001,"body":"ultimately, ultimately, we're"},{"speaker":"Tim Montague","startTime":772.4300000000001,"endTime":775.73,"body":"trying to, we're trying to build"},{"speaker":"Tim Montague","startTime":772.4300000000001,"endTime":775.73,"body":"like, like and trust people do,"},{"speaker":"Tim Montague","startTime":775.73,"endTime":778.79,"body":"people do business with, people"},{"speaker":"Tim Montague","startTime":775.73,"endTime":778.79,"body":"they like, who they like and"},{"speaker":"Tim Montague","startTime":778.79,"endTime":783.8499999999999,"body":"trust, and and, and so. So"},{"speaker":"Tim Montague","startTime":778.79,"endTime":783.8499999999999,"body":"you're trying to, trying to rise"},{"speaker":"Tim Montague","startTime":783.8499999999999,"endTime":789.25,"body":"above the fray and become no"},{"speaker":"Tim Montague","startTime":783.8499999999999,"endTime":789.25,"body":"known quantity in this digital"},{"speaker":"Tim Montague","startTime":789.49,"endTime":796.45,"body":"arena. And both and Jacob, I, I"},{"speaker":"Tim Montague","startTime":789.49,"endTime":796.45,"body":"sell. Seldom do business. Do"},{"speaker":"Tim Montague","startTime":796.45,"endTime":799.6299999999999,"body":"business. Business with company,"},{"speaker":"Tim Montague","startTime":796.45,"endTime":799.6299999999999,"body":"a company or individual,"},{"speaker":"Tim Montague","startTime":799.6299999999999,"endTime":803.97,"body":"individual I don't who I don't"},{"speaker":"Tim Montague","startTime":799.6299999999999,"endTime":803.97,"body":"meet me beyond, beyond LinkedIn."},{"speaker":"Tim Montague","startTime":803.97,"endTime":809.6700000000001,"body":"People, people do find me on"},{"speaker":"Tim Montague","startTime":803.97,"endTime":809.6700000000001,"body":"LinkedIn, and Joel. Joel is here"},{"speaker":"Tim Montague","startTime":809.6700000000001,"endTime":812.8499999999999,"body":"today listening to this. He"},{"speaker":"Tim Montague","startTime":809.6700000000001,"endTime":812.8499999999999,"body":"found me on LinkedIn, and then"},{"speaker":"Tim Montague","startTime":813.3299999999999,"endTime":816.0899999999999,"body":"we had a meeting on Zoom, and"},{"speaker":"Tim Montague","startTime":813.3299999999999,"endTime":816.0899999999999,"body":"then we and then we started some"},{"speaker":"Tim Montague","startTime":816.0899999999999,"endTime":819.0899999999999,"body":"work together, and some work"},{"speaker":"Tim Montague","startTime":816.0899999999999,"endTime":819.0899999999999,"body":"together. I often, I often also,"},{"speaker":"Tim Montague","startTime":819.0899999999999,"endTime":822.51,"body":"then will meet people at"},{"speaker":"Tim Montague","startTime":819.0899999999999,"endTime":822.51,"body":"conferences. I go to a lot of"},{"speaker":"Tim Montague","startTime":822.51,"endTime":825.8899999999999,"body":"clean energy conferences. And"},{"speaker":"Tim Montague","startTime":822.51,"endTime":825.8899999999999,"body":"if, and if you're looking, if"},{"speaker":"Tim Montague","startTime":825.8899999999999,"endTime":829.25,"body":"you're looking for events to go"},{"speaker":"Tim Montague","startTime":825.8899999999999,"endTime":829.25,"body":"to energy, clean energy, go to"},{"speaker":"Tim Montague","startTime":829.25,"endTime":831.95,"body":"Clean Power Hour, live out the"},{"speaker":"Tim Montague","startTime":829.25,"endTime":831.95,"body":"event. Check out the Events tab."},{"speaker":"Tim Montague","startTime":831.95,"endTime":835.73,"body":"We all of, all of these events,"},{"speaker":"Tim Montague","startTime":831.95,"endTime":835.73,"body":"year's events on that tab, you"},{"speaker":"Tim Montague","startTime":835.73,"endTime":839.81,"body":"just have to scroll down a bit,"},{"speaker":"Tim Montague","startTime":835.73,"endTime":839.81,"body":"but, but anything else, anything"},{"speaker":"Tim Montague","startTime":839.81,"endTime":842.21,"body":"else, before we get into the"},{"speaker":"Tim Montague","startTime":839.81,"endTime":842.21,"body":"growth hacks themselves. Jacob,"},{"speaker":"Jacob Lundy","startTime":842.99,"endTime":846.19,"body":"I think that's"},{"speaker":"Jacob Lundy","startTime":842.99,"endTime":846.19,"body":"really just setting the tone to"},{"speaker":"Jacob Lundy","startTime":846.19,"endTime":849.19,"body":"hear the tone we're gonna talk"},{"speaker":"Jacob Lundy","startTime":846.19,"endTime":849.19,"body":"about, talk about, you would"},{"speaker":"Jacob Lundy","startTime":849.19,"endTime":853.6299999999999,"body":"think maybe more exotic type you"},{"speaker":"Jacob Lundy","startTime":849.19,"endTime":853.6299999999999,"body":"probably have, probably"},{"speaker":"Jacob Lundy","startTime":853.8699999999999,"endTime":857.77,"body":"terminology, terminology. I"},{"speaker":"Jacob Lundy","startTime":853.8699999999999,"endTime":857.77,"body":"think the key thing to remember,"},{"speaker":"Jacob Lundy","startTime":857.77,"endTime":860.77,"body":"remember is like, understand the"},{"speaker":"Jacob Lundy","startTime":857.77,"endTime":860.77,"body":"opportunity and the opportunity"},{"speaker":"Jacob Lundy","startTime":860.77,"endTime":864.27,"body":"cost saving, the cost savings,"},{"speaker":"Jacob Lundy","startTime":860.77,"endTime":864.27,"body":"cost effectiveness, and when you"},{"speaker":"Jacob Lundy","startTime":864.27,"endTime":866.8499999999999,"body":"build your brand and create your"},{"speaker":"Jacob Lundy","startTime":864.27,"endTime":866.8499999999999,"body":"messaging, Create Message. Do"},{"speaker":"Jacob Lundy","startTime":866.8499999999999,"endTime":869.97,"body":"these right tactics. Do these"},{"speaker":"Jacob Lundy","startTime":866.8499999999999,"endTime":869.97,"body":"right it's all about improving."},{"speaker":"Jacob Lundy","startTime":869.97,"endTime":873.8699999999999,"body":"It's all about improving your"},{"speaker":"Jacob Lundy","startTime":869.97,"endTime":873.8699999999999,"body":"brand. PC developer excited to"},{"speaker":"Jacob Lundy","startTime":873.8699999999999,"endTime":877.05,"body":"jump into it. Just remember not"},{"speaker":"Jacob Lundy","startTime":873.8699999999999,"endTime":877.05,"body":"catch everything that's okay,"},{"speaker":"Jacob Lundy","startTime":877.05,"endTime":881.49,"body":"everything that's okay. More on"},{"speaker":"Jacob Lundy","startTime":877.05,"endTime":881.49,"body":"the why, why do all the"},{"speaker":"Jacob Lundy","startTime":881.49,"endTime":882.69,"body":"technical how. Yeah,"},{"speaker":"Tim Montague","startTime":882.9300000000001,"endTime":884.3899999999999,"body":"yeah. And of"},{"speaker":"Tim Montague","startTime":882.9300000000001,"endTime":884.3899999999999,"body":"course we'll, and of course"},{"speaker":"Tim Montague","startTime":884.3899999999999,"endTime":890.69,"body":"we'll publish this recording,"},{"speaker":"Tim Montague","startTime":884.3899999999999,"endTime":890.69,"body":"recording show notes. And, and"},{"speaker":"Tim Montague","startTime":890.69,"endTime":893.8699999999999,"body":"I'm sure, and I'm sure Jacob"},{"speaker":"Tim Montague","startTime":890.69,"endTime":893.8699999999999,"body":"will be putting this kind of,"},{"speaker":"Tim Montague","startTime":893.8699999999999,"endTime":896.8699999999999,"body":"putting this content out in"},{"speaker":"Tim Montague","startTime":893.8699999999999,"endTime":896.8699999999999,"body":"various formats. He's better,"},{"speaker":"Tim Montague","startTime":896.8699999999999,"endTime":899.9300000000001,"body":"frankly, LinkedIn on LinkedIn"},{"speaker":"Tim Montague","startTime":896.8699999999999,"endTime":899.9300000000001,"body":"than I am. So look follow"},{"speaker":"Tim Montague","startTime":904.19,"endTime":908.05,"body":"LinkedIn, follower tokens. I"},{"speaker":"Tim Montague","startTime":904.19,"endTime":908.05,"body":"never heard of this before, and"},{"speaker":"Tim Montague","startTime":908.05,"endTime":911.53,"body":"I and I got to talking about"},{"speaker":"Tim Montague","startTime":908.05,"endTime":911.53,"body":"this. What are LinkedIn follower"},{"speaker":"Tim Montague","startTime":911.53,"endTime":912.9100000000001,"body":"tokens and why do they matter?"},{"speaker":"Jacob Lundy","startTime":913.27,"endTime":917.23,"body":"Yeah, yeah. And"},{"speaker":"Jacob Lundy","startTime":913.27,"endTime":917.23,"body":"follower token, follower, small"},{"speaker":"Jacob Lundy","startTime":917.29,"endTime":920.53,"body":"feature, small feature,"},{"speaker":"Jacob Lundy","startTime":917.29,"endTime":920.53,"body":"extremely valuable, extremely"},{"speaker":"Jacob Lundy","startTime":920.53,"endTime":925.1099999999999,"body":"values. Imagine you've got your"},{"speaker":"Jacob Lundy","startTime":920.53,"endTime":925.1099999999999,"body":"company page and you're going to"},{"speaker":"Jacob Lundy","startTime":925.1099999999999,"endTime":927.9300000000001,"body":"post, you're going to post on"},{"speaker":"Jacob Lundy","startTime":925.1099999999999,"endTime":927.9300000000001,"body":"and on and on and on and on."},{"speaker":"Jacob Lundy","startTime":927.99,"endTime":931.3499999999999,"body":"You're thinking in your head,"},{"speaker":"Jacob Lundy","startTime":927.99,"endTime":931.3499999999999,"body":"reaching the right people you"},{"speaker":"Jacob Lundy","startTime":931.3499999999999,"endTime":935.8499999999999,"body":"don't really know, really know"},{"speaker":"Jacob Lundy","startTime":931.3499999999999,"endTime":935.8499999999999,"body":"all the statistics. Yes, say"},{"speaker":"Jacob Lundy","startTime":936.0899999999999,"endTime":939.45,"body":"yes. 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Screen, yeah,"},{"speaker":"Jacob Lundy","startTime":954.77,"endTime":957.1700000000001,"body":"absolutely, yeah,"},{"speaker":"Jacob Lundy","startTime":954.77,"endTime":957.1700000000001,"body":"absolutely. Tim, you got"},{"speaker":"Tim Montague","startTime":957.1700000000001,"endTime":959.27,"body":"it there. We got"},{"speaker":"Tim Montague","startTime":957.1700000000001,"endTime":959.27,"body":"it. There we go. Okay, perfect,"},{"speaker":"Jacob Lundy","startTime":959.27,"endTime":961.19,"body":"yeah, no problem."},{"speaker":"Jacob Lundy","startTime":959.27,"endTime":961.19,"body":"So we're talking about, we're"},{"speaker":"Jacob Lundy","startTime":961.19,"endTime":964.8699999999999,"body":"talking about company, LinkedIn,"},{"speaker":"Jacob Lundy","startTime":961.19,"endTime":964.8699999999999,"body":"company token, token, or your"},{"speaker":"Jacob Lundy","startTime":964.8699999999999,"endTime":968.23,"body":"company page, or your company"},{"speaker":"Jacob Lundy","startTime":964.8699999999999,"endTime":968.23,"body":"pay. And this answer allows you"},{"speaker":"Jacob Lundy","startTime":968.23,"endTime":971.3499999999999,"body":"to go, allowing you to go into"},{"speaker":"Jacob Lundy","startTime":968.23,"endTime":971.3499999999999,"body":"LinkedIn. Invite your"},{"speaker":"Jacob Lundy","startTime":971.3499999999999,"endTime":976.03,"body":"connection. You mentioned you"},{"speaker":"Jacob Lundy","startTime":971.3499999999999,"endTime":976.03,"body":"got like, 1000 plus connection,"},{"speaker":"Jacob Lundy","startTime":976.03,"endTime":979.8699999999999,"body":"and you have a couple, you have"},{"speaker":"Jacob Lundy","startTime":976.03,"endTime":979.8699999999999,"body":"a couple of different visions of"},{"speaker":"Jacob Lundy","startTime":979.99,"endTime":983.19,"body":"your business, vision, group,"},{"speaker":"Jacob Lundy","startTime":979.99,"endTime":983.19,"body":"consulting. If you're thinking,"},{"speaker":"Jacob Lundy","startTime":983.19,"endTime":987.3299999999999,"body":"I'm trying to think more of my"},{"speaker":"Jacob Lundy","startTime":983.19,"endTime":987.3299999999999,"body":"hostage, my personal brand,"},{"speaker":"Jacob Lundy","startTime":987.3299999999999,"endTime":989.97,"body":"personal to my consulting"},{"speaker":"Jacob Lundy","startTime":987.3299999999999,"endTime":989.97,"body":"through my resulting group, to"},{"speaker":"Jacob Lundy","startTime":990.03,"endTime":993.45,"body":"EPCs. EPCs, this speech is"},{"speaker":"Jacob Lundy","startTime":990.03,"endTime":993.45,"body":"really valuable. Speech is"},{"speaker":"Jacob Lundy","startTime":993.45,"endTime":997.1099999999999,"body":"really valuable. You go into"},{"speaker":"Jacob Lundy","startTime":993.45,"endTime":997.1099999999999,"body":"your network, your network, pull"},{"speaker":"Jacob Lundy","startTime":997.1099999999999,"endTime":1001.01,"body":"up and pull up, industry into"},{"speaker":"Jacob Lundy","startTime":997.1099999999999,"endTime":1001.01,"body":"renewable energy, renewable"},{"speaker":"Jacob Lundy","startTime":1001.0699999999999,"endTime":1004.1499999999999,"body":"power, solar power. Options."},{"speaker":"Jacob Lundy","startTime":1001.0699999999999,"endTime":1004.1499999999999,"body":"Couple options, invite them to"},{"speaker":"Jacob Lundy","startTime":1004.1499999999999,"endTime":1007.81,"body":"the page. They follow them. They"},{"speaker":"Jacob Lundy","startTime":1004.1499999999999,"endTime":1007.81,"body":"follow the pen. You know they're"},{"speaker":"Jacob Lundy","startTime":1007.81,"endTime":1010.69,"body":"getting, you know they're"},{"speaker":"Jacob Lundy","startTime":1007.81,"endTime":1010.69,"body":"getting your contents, not just"},{"speaker":"Jacob Lundy","startTime":1011.1700000000001,"endTime":1013.99,"body":"going, I think, something that"},{"speaker":"Jacob Lundy","startTime":1011.1700000000001,"endTime":1013.99,"body":"we're always, something that"},{"speaker":"Jacob Lundy","startTime":1013.99,"endTime":1017.95,"body":"we're only not sure of in social"},{"speaker":"Jacob Lundy","startTime":1013.99,"endTime":1017.95,"body":"media. And the beauty of links"},{"speaker":"Jacob Lundy","startTime":1017.95,"endTime":1022.5899999999999,"body":"is a sure pass that will ensure"},{"speaker":"Jacob Lundy","startTime":1017.95,"endTime":1022.5899999999999,"body":"your content on your content on"},{"speaker":"Jacob Lundy","startTime":1022.5899999999999,"endTime":1024.75,"body":"there something to note about"},{"speaker":"Jacob Lundy","startTime":1022.5899999999999,"endTime":1024.75,"body":"anything to note about it?"},{"speaker":"Jacob Lundy","startTime":1025.29,"endTime":1027.81,"body":"You're like, just starting."},{"speaker":"Jacob Lundy","startTime":1025.29,"endTime":1027.81,"body":"You're like, just actually free,"},{"speaker":"Jacob Lundy","startTime":1027.87,"endTime":1031.77,"body":"naturally free. You get 250 200"},{"speaker":"Jacob Lundy","startTime":1027.87,"endTime":1031.77,"body":"tokens every month. Tokens every"},{"speaker":"Jacob Lundy","startTime":1031.77,"endTime":1035.19,"body":"month. Resubscribe that."},{"speaker":"Jacob Lundy","startTime":1031.77,"endTime":1035.19,"body":"Resubscribe at the marketing of"},{"speaker":"Jacob Lundy","startTime":1035.19,"endTime":1039.45,"body":"the month, beyond 100 people,"},{"speaker":"Jacob Lundy","startTime":1035.19,"endTime":1039.45,"body":"100 to 250 of the two halfway"},{"speaker":"Jacob Lundy","startTime":1039.45,"endTime":1042.77,"body":"through the month, halfway"},{"speaker":"Jacob Lundy","startTime":1039.45,"endTime":1042.77,"body":"month, except the invite to"},{"speaker":"Jacob Lundy","startTime":1042.77,"endTime":1045.47,"body":"follow your pain, to follow your"},{"speaker":"Jacob Lundy","startTime":1042.77,"endTime":1045.47,"body":"you get an additional 100. And"},{"speaker":"Jacob Lundy","startTime":1045.47,"endTime":1048.59,"body":"additional 100 becomes three"},{"speaker":"Jacob Lundy","startTime":1045.47,"endTime":1048.59,"body":"great feature for growing a"},{"speaker":"Jacob Lundy","startTime":1048.59,"endTime":1049.97,"body":"great feature for growing your"},{"speaker":"Jacob Lundy","startTime":1048.59,"endTime":1049.97,"body":"brand."},{"speaker":"Tim Montague","startTime":1051.83,"endTime":1054.17,"body":"Cool, cool. You"},{"speaker":"Tim Montague","startTime":1051.83,"endTime":1054.17,"body":"want to move on. You want to"},{"speaker":"Tim Montague","startTime":1054.17,"endTime":1055.67,"body":"move on to manual bidding. Oh,"},{"speaker":"Jacob Lundy","startTime":1055.67,"endTime":1059.45,"body":"yeah, let's talk"},{"speaker":"Jacob Lundy","startTime":1055.67,"endTime":1059.45,"body":"about that. So about that now,"},{"speaker":"Jacob Lundy","startTime":1059.99,"endTime":1063.97,"body":"now into manual bidding. Manual"},{"speaker":"Jacob Lundy","startTime":1059.99,"endTime":1063.97,"body":"being the beauty with manual"},{"speaker":"Jacob Lundy","startTime":1063.97,"endTime":1070.03,"body":"video, with manual bidding is"},{"speaker":"Jacob Lundy","startTime":1063.97,"endTime":1070.03,"body":"it's taking two. I did two. I'll"},{"speaker":"Jacob Lundy","startTime":1070.03,"endTime":1072.91,"body":"just take a step back. We'll"},{"speaker":"Jacob Lundy","startTime":1070.03,"endTime":1072.91,"body":"just take a step think in your"},{"speaker":"Jacob Lundy","startTime":1072.91,"endTime":1075.7900000000002,"body":"head now, LinkedIn ads. You"},{"speaker":"Jacob Lundy","startTime":1072.91,"endTime":1075.7900000000002,"body":"think you LinkedIn ads in"},{"speaker":"Jacob Lundy","startTime":1075.7900000000002,"endTime":1081.91,"body":"LinkedIn. LinkedIn ads. You're a"},{"speaker":"Jacob Lundy","startTime":1075.7900000000002,"endTime":1081.91,"body":"you're a OEM, I am, and you're"},{"speaker":"Jacob Lundy","startTime":1081.91,"endTime":1084.3300000000002,"body":"trying to target, and you're"},{"speaker":"Jacob Lundy","startTime":1081.91,"endTime":1084.3300000000002,"body":"trying to target your solar"},{"speaker":"Jacob Lundy","startTime":1084.3300000000002,"endTime":1086.97,"body":"tractors, or whatever your"},{"speaker":"Jacob Lundy","startTime":1084.3300000000002,"endTime":1086.97,"body":"products, whatever your product."},{"speaker":"Jacob Lundy","startTime":1086.97,"endTime":1092.0700000000002,"body":"And and run ads. You run ads and"},{"speaker":"Jacob Lundy","startTime":1086.97,"endTime":1092.0700000000002,"body":"you pay options on how you"},{"speaker":"Jacob Lundy","startTime":1092.0700000000002,"endTime":1094.77,"body":"options on how you pay for those"},{"speaker":"Jacob Lundy","startTime":1092.0700000000002,"endTime":1094.77,"body":"ads. The option that is"},{"speaker":"Jacob Lundy","startTime":1094.77,"endTime":1097.2900000000002,"body":"automatic, that shows"},{"speaker":"Jacob Lundy","startTime":1094.77,"endTime":1097.2900000000002,"body":"automatically chosen. Called you"},{"speaker":"Jacob Lundy","startTime":1097.2900000000002,"endTime":1102.95,"body":"automated, automated. Okay, and"},{"speaker":"Jacob Lundy","startTime":1097.2900000000002,"endTime":1102.95,"body":"so if an EPC, if an EPC, this"},{"speaker":"Jacob Lundy","startTime":1102.95,"endTime":1105.5900000000001,"body":"dev guy. You targeting that guy?"},{"speaker":"Jacob Lundy","startTime":1102.95,"endTime":1105.5900000000001,"body":"You target two in the morning."},{"speaker":"Jacob Lundy","startTime":1105.5900000000001,"endTime":1110.03,"body":"It's two or half away. They're"},{"speaker":"Jacob Lundy","startTime":1105.5900000000001,"endTime":1110.03,"body":"not even fully aware. Maybe"},{"speaker":"Jacob Lundy","startTime":1110.21,"endTime":1115.25,"body":"looking at, for example, they"},{"speaker":"Jacob Lundy","startTime":1110.21,"endTime":1115.25,"body":"see your ad and see your ad, and"},{"speaker":"Jacob Lundy","startTime":1115.25,"endTime":1118.6100000000001,"body":"you still pay for a call that,"},{"speaker":"Jacob Lundy","startTime":1115.25,"endTime":1118.6100000000001,"body":"call that, a question."},{"speaker":"Jacob Lundy","startTime":1118.73,"endTime":1122.21,"body":"Impression of your ad,"},{"speaker":"Jacob Lundy","startTime":1118.73,"endTime":1122.21,"body":"impression of your ad. If you"},{"speaker":"Jacob Lundy","startTime":1122.21,"endTime":1125.47,"body":"look at and choose something"},{"speaker":"Jacob Lundy","startTime":1122.21,"endTime":1125.47,"body":"manually, something called your"},{"speaker":"Jacob Lundy","startTime":1125.8300000000002,"endTime":1128.89,"body":"only pain when they click. So"},{"speaker":"Jacob Lundy","startTime":1125.8300000000002,"endTime":1128.89,"body":"again, automated bidding is"},{"speaker":"Jacob Lundy","startTime":1128.89,"endTime":1132.8500000000001,"body":"automated. Video is the ad view."},{"speaker":"Jacob Lundy","startTime":1128.89,"endTime":1132.8500000000001,"body":"Manual bidding is the most of"},{"speaker":"Jacob Lundy","startTime":1132.8500000000001,"endTime":1137.05,"body":"the meaningful action,"},{"speaker":"Jacob Lundy","startTime":1132.8500000000001,"endTime":1137.05,"body":"meaningful no matter, really,"},{"speaker":"Jacob Lundy","startTime":1137.05,"endTime":1141.3700000000001,"body":"for it comes. So a click could"},{"speaker":"Jacob Lundy","startTime":1137.05,"endTime":1141.3700000000001,"body":"be they click image, they go to"},{"speaker":"Jacob Lundy","startTime":1141.43,"endTime":1144.57,"body":"a website. Let's do a website."},{"speaker":"Jacob Lundy","startTime":1141.43,"endTime":1144.57,"body":"It's a small feature. It's a"},{"speaker":"Jacob Lundy","startTime":1144.57,"endTime":1149.3700000000001,"body":"small but in my career and my AB"},{"speaker":"Jacob Lundy","startTime":1144.57,"endTime":1149.3700000000001,"body":"test and AB test, we didn't"},{"speaker":"Jacob Lundy","startTime":1149.55,"endTime":1152.01,"body":"change any of the creative"},{"speaker":"Jacob Lundy","startTime":1149.55,"endTime":1152.01,"body":"change, aim. The creative change"},{"speaker":"Jacob Lundy","startTime":1152.01,"endTime":1154.53,"body":"this bidding strategy, bidding"},{"speaker":"Jacob Lundy","startTime":1152.01,"endTime":1154.53,"body":"strategy in one week. It's"},{"speaker":"Jacob Lundy","startTime":1154.53,"endTime":1157.77,"body":"saying one week under dollar,"},{"speaker":"Jacob Lundy","startTime":1154.53,"endTime":1157.77,"body":"$1,400 you equate that to the"},{"speaker":"Jacob Lundy","startTime":1157.77,"endTime":1162.39,"body":"course of 100 about nearly"},{"speaker":"Jacob Lundy","startTime":1157.77,"endTime":1162.39,"body":"$17,000 in a year, dollars that"},{"speaker":"Jacob Lundy","startTime":1162.39,"endTime":1165.29,"body":"could be saved, that can be"},{"speaker":"Jacob Lundy","startTime":1162.39,"endTime":1165.29,"body":"saved. Advertising, strategy,"},{"speaker":"Jacob Lundy","startTime":1165.29,"endTime":1168.1100000000001,"body":"advertising stress from this"},{"speaker":"Jacob Lundy","startTime":1165.29,"endTime":1168.1100000000001,"body":"baseline, this baseline"},{"speaker":"Jacob Lundy","startTime":1168.1100000000001,"endTime":1172.31,"body":"adjustment. And it's important"},{"speaker":"Jacob Lundy","startTime":1168.1100000000001,"endTime":1172.31,"body":"to note, too important to know"},{"speaker":"Jacob Lundy","startTime":1172.6100000000001,"endTime":1176.27,"body":"it's not a well done. It's not"},{"speaker":"Jacob Lundy","startTime":1172.6100000000001,"endTime":1176.27,"body":"what bidding is, why you want"},{"speaker":"Jacob Lundy","startTime":1176.27,"endTime":1179.33,"body":"somebody to do what you want"},{"speaker":"Jacob Lundy","startTime":1176.27,"endTime":1179.33,"body":"something to do. It'll time."},{"speaker":"Jacob Lundy","startTime":1179.33,"endTime":1182.33,"body":"Just know like, but just know"},{"speaker":"Jacob Lundy","startTime":1179.33,"endTime":1182.33,"body":"like, these really makes a big"},{"speaker":"Jacob Lundy","startTime":1182.33,"endTime":1184.27,"body":"difference. Really makes a big"},{"speaker":"Jacob Lundy","startTime":1182.33,"endTime":1184.27,"body":"difference."},{"speaker":"Tim Montague","startTime":1185.77,"endTime":1188.89,"body":"Yeah, and a quick"},{"speaker":"Tim Montague","startTime":1185.77,"endTime":1188.89,"body":"aside, a quick aside, I this is"},{"speaker":"Tim Montague","startTime":1188.89,"endTime":1192.25,"body":"not new. This is not new, but I"},{"speaker":"Tim Montague","startTime":1188.89,"endTime":1192.25,"body":"recently learned about the"},{"speaker":"Tim Montague","startTime":1192.31,"endTime":1202.09,"body":"Google, Google 711, 11 four,"},{"speaker":"Tim Montague","startTime":1192.31,"endTime":1202.09,"body":"rule, four rule and they broke"},{"speaker":"Tim Montague","startTime":1202.09,"endTime":1206.31,"body":"it down for how how customers"},{"speaker":"Tim Montague","startTime":1202.09,"endTime":1206.31,"body":"interact with brands, interact"},{"speaker":"Tim Montague","startTime":1206.31,"endTime":1209.79,"body":"with brands, and what it takes"},{"speaker":"Tim Montague","startTime":1206.31,"endTime":1209.79,"body":"for them to action, take action,"},{"speaker":"Tim Montague","startTime":1209.79,"endTime":1213.09,"body":"or make a buying or make a"},{"speaker":"Tim Montague","startTime":1209.79,"endTime":1213.09,"body":"buying decision. Seven hours of"},{"speaker":"Tim Montague","startTime":1213.09,"endTime":1216.33,"body":"seven hours of 11 touch points"},{"speaker":"Tim Montague","startTime":1213.09,"endTime":1216.33,"body":"with your brand, four separate"},{"speaker":"Tim Montague","startTime":1216.33,"endTime":1220.05,"body":"in four separate locations where"},{"speaker":"Tim Montague","startTime":1216.33,"endTime":1220.05,"body":"they interact with you. So"},{"speaker":"Tim Montague","startTime":1220.53,"endTime":1223.43,"body":"LinkedIn is important. LinkedIn"},{"speaker":"Tim Montague","startTime":1220.53,"endTime":1223.43,"body":"is just a piece, but it's just a"},{"speaker":"Tim Montague","startTime":1223.43,"endTime":1226.3700000000001,"body":"piece of the so we have to, so"},{"speaker":"Tim Montague","startTime":1223.43,"endTime":1226.3700000000001,"body":"we have to always keep that in"},{"speaker":"Tim Montague","startTime":1226.3700000000001,"endTime":1231.47,"body":"mind and and anything else"},{"speaker":"Tim Montague","startTime":1226.3700000000001,"endTime":1231.47,"body":"about, anything else about"},{"speaker":"Tim Montague","startTime":1231.47,"endTime":1232.8500000000001,"body":"manual bidding, you want to say,"},{"speaker":"Jacob Lundy","startTime":1233.15,"endTime":1235.67,"body":"No, I think just"},{"speaker":"Jacob Lundy","startTime":1233.15,"endTime":1235.67,"body":"the key point is, just the key"},{"speaker":"Jacob Lundy","startTime":1235.67,"endTime":1238.73,"body":"thing is small detail, small Do"},{"speaker":"Jacob Lundy","startTime":1235.67,"endTime":1238.73,"body":"you have the right effect, the"},{"speaker":"Jacob Lundy","startTime":1238.73,"endTime":1241.67,"body":"right effective strategy? We put"},{"speaker":"Jacob Lundy","startTime":1238.73,"endTime":1241.67,"body":"this, all these pieces together."},{"speaker":"Jacob Lundy","startTime":1241.67,"endTime":1245.65,"body":"You all these really cost"},{"speaker":"Jacob Lundy","startTime":1241.67,"endTime":1245.65,"body":"movement you can get for your"},{"speaker":"Jacob Lundy","startTime":1245.65,"endTime":1246.6100000000001,"body":"movement you can get,"},{"speaker":"Tim Montague","startTime":1246.6100000000001,"endTime":1249.19,"body":"I wonder if you, I"},{"speaker":"Tim Montague","startTime":1246.6100000000001,"endTime":1249.19,"body":"wonder if you've ever done like"},{"speaker":"Tim Montague","startTime":1249.19,"endTime":1253.69,"body":"an AB test, Jacob, automatic,"},{"speaker":"Tim Montague","startTime":1249.19,"endTime":1253.69,"body":"with automatic versus manual."},{"speaker":"Tim Montague","startTime":1253.69,"endTime":1254.77,"body":"Yeah. So,"},{"speaker":"Jacob Lundy","startTime":1254.83,"endTime":1256.75,"body":"yeah, what I was"},{"speaker":"Jacob Lundy","startTime":1254.83,"endTime":1256.75,"body":"mentioning earlier, it was"},{"speaker":"Jacob Lundy","startTime":1256.75,"endTime":1260.17,"body":"mentioned in my career. I didn't"},{"speaker":"Jacob Lundy","startTime":1256.75,"endTime":1260.17,"body":"in my career, I did the"},{"speaker":"Jacob Lundy","startTime":1260.17,"endTime":1264.21,"body":"resurface those. Just resurface"},{"speaker":"Jacob Lundy","startTime":1260.17,"endTime":1264.21,"body":"those in one week, it's safe for"},{"speaker":"Jacob Lundy","startTime":1264.21,"endTime":1269.67,"body":"$100 $1,400 over the course over"},{"speaker":"Jacob Lundy","startTime":1264.21,"endTime":1269.67,"body":"the year, potential series,"},{"speaker":"Jacob Lundy","startTime":1269.91,"endTime":1272.19,"body":"$73,000 $73,000"},{"speaker":"Tim Montague","startTime":1273.93,"endTime":1277.71,"body":"Nice, nice. All"},{"speaker":"Tim Montague","startTime":1273.93,"endTime":1277.71,"body":"right. Well, let's talk. All"},{"speaker":"Tim Montague","startTime":1277.71,"endTime":1280.1100000000001,"body":"right. Well, let's talk about"},{"speaker":"Tim Montague","startTime":1277.71,"endTime":1280.1100000000001,"body":"text ads. Yeah, another thing"},{"speaker":"Tim Montague","startTime":1280.1100000000001,"endTime":1282.39,"body":"that i Another thing that I"},{"speaker":"Tim Montague","startTime":1280.1100000000001,"endTime":1282.39,"body":"didn't know anything about. What"},{"speaker":"Tim Montague","startTime":1282.39,"endTime":1285.77,"body":"is it? So? What is a text ad?"},{"speaker":"Tim Montague","startTime":1282.39,"endTime":1285.77,"body":"And why should we know about"},{"speaker":"Tim Montague","startTime":1285.77,"endTime":1286.43,"body":"text ads?"},{"speaker":"Jacob Lundy","startTime":1286.73,"endTime":1290.09,"body":"Yes, text ads pull"},{"speaker":"Jacob Lundy","startTime":1286.73,"endTime":1290.09,"body":"on the screen now. So screen up"},{"speaker":"Jacob Lundy","startTime":1290.09,"endTime":1294.89,"body":"now, you are on your laptop, on"},{"speaker":"Jacob Lundy","startTime":1290.09,"endTime":1294.89,"body":"your tights, and Mobile on your"},{"speaker":"Jacob Lundy","startTime":1294.89,"endTime":1298.6100000000001,"body":"laptop, your office, at your"},{"speaker":"Jacob Lundy","startTime":1294.89,"endTime":1298.6100000000001,"body":"office, you'll notice these"},{"speaker":"Jacob Lundy","startTime":1298.6100000000001,"endTime":1302.39,"body":"little ads. Notice these little"},{"speaker":"Jacob Lundy","startTime":1298.6100000000001,"endTime":1302.39,"body":"corner on the right here, on."},{"speaker":"Jacob Lundy","startTime":1302.47,"endTime":1305.41,"body":"The right these are called text"},{"speaker":"Jacob Lundy","startTime":1302.47,"endTime":1305.41,"body":"ads. These are called text ads."},{"speaker":"Jacob Lundy","startTime":1305.41,"endTime":1308.83,"body":"The value in text ad, the value"},{"speaker":"Jacob Lundy","startTime":1305.41,"endTime":1308.83,"body":"they're essentially like."},{"speaker":"Jacob Lundy","startTime":1308.83,"endTime":1311.23,"body":"They're essentially like"},{"speaker":"Jacob Lundy","startTime":1308.83,"endTime":1311.23,"body":"billboard in the background,"},{"speaker":"Jacob Lundy","startTime":1311.29,"endTime":1314.05,"body":"right background, when you think"},{"speaker":"Jacob Lundy","startTime":1311.29,"endTime":1314.05,"body":"about but when you think on a"},{"speaker":"Jacob Lundy","startTime":1314.05,"endTime":1317.53,"body":"highway, being on Highway plus"},{"speaker":"Jacob Lundy","startTime":1314.05,"endTime":1317.53,"body":"miles an hour, 60 plus miles an"},{"speaker":"Jacob Lundy","startTime":1317.53,"endTime":1322.95,"body":"hour, paying for a billboard,"},{"speaker":"Jacob Lundy","startTime":1317.53,"endTime":1322.95,"body":"maybe for 1000 maybe for a"},{"speaker":"Jacob Lundy","startTime":1322.95,"endTime":1327.21,"body":"second, for maybe 10 seconds"},{"speaker":"Jacob Lundy","startTime":1322.95,"endTime":1327.21,"body":"here, here, they scroll on their"},{"speaker":"Jacob Lundy","startTime":1328.41,"endTime":1331.65,"body":"feet. They see your text. See"},{"speaker":"Jacob Lundy","startTime":1328.41,"endTime":1331.65,"body":"your text on the right corner"},{"speaker":"Jacob Lundy","startTime":1331.65,"endTime":1334.77,"body":"and on the right corner."},{"speaker":"Jacob Lundy","startTime":1331.65,"endTime":1334.77,"body":"Essentially multiple different"},{"speaker":"Jacob Lundy","startTime":1334.77,"endTime":1337.59,"body":"place, multiple on the LinkedIn"},{"speaker":"Jacob Lundy","startTime":1334.77,"endTime":1337.59,"body":"platform. On the LinkedIn"},{"speaker":"Jacob Lundy","startTime":1337.59,"endTime":1341.79,"body":"platform, the hack here is hack"},{"speaker":"Jacob Lundy","startTime":1337.59,"endTime":1341.79,"body":"here use something called a"},{"speaker":"Jacob Lundy","startTime":1342.75,"endTime":1347.03,"body":"campaign objective, uh, focus on"},{"speaker":"Jacob Lundy","startTime":1342.75,"endTime":1347.03,"body":"website. Visit on website again."},{"speaker":"Jacob Lundy","startTime":1347.03,"endTime":1349.43,"body":"It goes back to the last again."},{"speaker":"Jacob Lundy","startTime":1347.03,"endTime":1349.43,"body":"It goes back the last thing. We"},{"speaker":"Jacob Lundy","startTime":1349.43,"endTime":1352.07,"body":"automated and manual. Bid,"},{"speaker":"Jacob Lundy","startTime":1349.43,"endTime":1352.07,"body":"automated and manual. If you"},{"speaker":"Jacob Lundy","startTime":1352.07,"endTime":1355.01,"body":"just focus on pain, you just"},{"speaker":"Jacob Lundy","startTime":1352.07,"endTime":1355.01,"body":"focus on the impression. Click"},{"speaker":"Jacob Lundy","startTime":1355.01,"endTime":1358.01,"body":"and send it. This is where you"},{"speaker":"Jacob Lundy","startTime":1355.01,"endTime":1358.01,"body":"get and then brand awareness, or"},{"speaker":"Jacob Lundy","startTime":1358.01,"endTime":1360.65,"body":"new brand awareness for merely"},{"speaker":"Jacob Lundy","startTime":1358.01,"endTime":1360.65,"body":"because, if you think about it,"},{"speaker":"Jacob Lundy","startTime":1360.65,"endTime":1364.57,"body":"this is just always, just always"},{"speaker":"Jacob Lundy","startTime":1360.65,"endTime":1364.57,"body":"background. People click on it."},{"speaker":"Jacob Lundy","startTime":1364.57,"endTime":1368.1100000000001,"body":"People click on but if you're a"},{"speaker":"Jacob Lundy","startTime":1364.57,"endTime":1368.1100000000001,"body":"BD, but if you're at a cleaner,"},{"speaker":"Jacob Lundy","startTime":1368.95,"endTime":1372.43,"body":"cleaner, and you hop on, a"},{"speaker":"Jacob Lundy","startTime":1368.95,"endTime":1372.43,"body":"prospect might be thinking"},{"speaker":"Jacob Lundy","startTime":1372.43,"endTime":1375.07,"body":"themselves. So you might be"},{"speaker":"Jacob Lundy","startTime":1372.43,"endTime":1375.07,"body":"thinking, you like, I know bar"},{"speaker":"Jacob Lundy","startTime":1375.07,"endTime":1378.3700000000001,"body":"cutter, do you like I know about"},{"speaker":"Jacob Lundy","startTime":1375.07,"endTime":1378.3700000000001,"body":"where I saw them. Remember, what"},{"speaker":"Jacob Lundy","startTime":1378.3700000000001,"endTime":1382.69,"body":"could be this place? It could be"},{"speaker":"Jacob Lundy","startTime":1378.3700000000001,"endTime":1382.69,"body":"a case study in my career. Study"},{"speaker":"Jacob Lundy","startTime":1382.75,"endTime":1385.53,"body":"in my target. A lot of the key"},{"speaker":"Jacob Lundy","startTime":1382.75,"endTime":1385.53,"body":"targeting, a lot of targets for"},{"speaker":"Jacob Lundy","startTime":1385.53,"endTime":1388.83,"body":"developers, targets for"},{"speaker":"Jacob Lundy","startTime":1385.53,"endTime":1388.83,"body":"developers consultancies"},{"speaker":"Jacob Lundy","startTime":1389.13,"endTime":1393.75,"body":"generate around half generated"},{"speaker":"Jacob Lundy","startTime":1389.13,"endTime":1393.75,"body":"dollars for over the course of"},{"speaker":"Jacob Lundy","startTime":1393.8700000000001,"endTime":1396.99,"body":"definitely something you want to"},{"speaker":"Jacob Lundy","startTime":1393.8700000000001,"endTime":1396.99,"body":"add in, definitely something you"},{"speaker":"Jacob Lundy","startTime":1396.99,"endTime":1400.95,"body":"want to add into some of your"},{"speaker":"Jacob Lundy","startTime":1396.99,"endTime":1400.95,"body":"other strategy and advertising"},{"speaker":"Jacob Lundy","startTime":1400.95,"endTime":1402.21,"body":"strategy. You"},{"speaker":"Tim Montague","startTime":1402.21,"endTime":1406.67,"body":"know on I'm no I'm"},{"speaker":"Tim Montague","startTime":1402.21,"endTime":1406.67,"body":"on LinkedIn right now, the only"},{"speaker":"Tim Montague","startTime":1406.67,"endTime":1411.59,"body":"text, only text ad that I see is"},{"speaker":"Tim Montague","startTime":1406.67,"endTime":1411.59,"body":"a LinkedIn the window name, the"},{"speaker":"Tim Montague","startTime":1411.59,"endTime":1417.77,"body":"Windows app. Why do I not see"},{"speaker":"Tim Montague","startTime":1411.59,"endTime":1417.77,"body":"why do I not see more ads at the"},{"speaker":"Tim Montague","startTime":1417.77,"endTime":1422.33,"body":"top that are at the top, that"},{"speaker":"Tim Montague","startTime":1417.77,"endTime":1422.33,"body":"are just stainless it is very"},{"speaker":"Tim Montague","startTime":1422.33,"endTime":1425.29,"body":"effective that that that address"},{"speaker":"Tim Montague","startTime":1422.33,"endTime":1425.29,"body":"there floats the top of my"},{"speaker":"Tim Montague","startTime":1425.29,"endTime":1429.49,"body":"screen. The top of my screen."},{"speaker":"Tim Montague","startTime":1425.29,"endTime":1429.49,"body":"It's quite eye catching. Why"},{"speaker":"Tim Montague","startTime":1429.49,"endTime":1431.41,"body":"aren't there more? Why aren't"},{"speaker":"Tim Montague","startTime":1429.49,"endTime":1431.41,"body":"there more?"},{"speaker":"Jacob Lundy","startTime":1432.31,"endTime":1434.71,"body":"Yeah, Tim, let me"},{"speaker":"Jacob Lundy","startTime":1432.31,"endTime":1434.71,"body":"just pull up quick. Let me just"},{"speaker":"Jacob Lundy","startTime":1434.71,"endTime":1437.71,"body":"look at that screen. Couple and"},{"speaker":"Jacob Lundy","startTime":1434.71,"endTime":1437.71,"body":"we'll look it up. Examples here."},{"speaker":"Jacob Lundy","startTime":1437.77,"endTime":1442.03,"body":"Examples here, locked and loaded"},{"speaker":"Jacob Lundy","startTime":1437.77,"endTime":1442.03,"body":"here, locked and loaded here."},{"speaker":"Jacob Lundy","startTime":1442.27,"endTime":1445.83,"body":"Looks like we got the screen up,"},{"speaker":"Jacob Lundy","startTime":1442.27,"endTime":1445.83,"body":"like we got the screen up there"},{"speaker":"Jacob Lundy","startTime":1445.83,"endTime":1450.8700000000001,"body":"it is. There it is. So as we're"},{"speaker":"Jacob Lundy","startTime":1445.83,"endTime":1450.8700000000001,"body":"talking about, as we're talking"},{"speaker":"Jacob Lundy","startTime":1450.8700000000001,"endTime":1454.59,"body":"about, you've got your feet,"},{"speaker":"Jacob Lundy","startTime":1450.8700000000001,"endTime":1454.59,"body":"scroll down. You scroll down. 84"},{"speaker":"Jacob Lundy","startTime":1454.83,"endTime":1458.67,"body":"lumber. You see this. 84 that's"},{"speaker":"Jacob Lundy","startTime":1454.83,"endTime":1458.67,"body":"gonna be a text ad that's gonna"},{"speaker":"Jacob Lundy","startTime":1458.67,"endTime":1461.3700000000001,"body":"be a time. So if you're not"},{"speaker":"Jacob Lundy","startTime":1458.67,"endTime":1461.3700000000001,"body":"seeing zone, if you're not"},{"speaker":"Jacob Lundy","startTime":1461.49,"endTime":1464.39,"body":"seeing listening, or watching"},{"speaker":"Jacob Lundy","startTime":1461.49,"endTime":1464.39,"body":"listening, or one thing you can"},{"speaker":"Jacob Lundy","startTime":1464.39,"endTime":1467.51,"body":"do. It's just one thing I can"},{"speaker":"Jacob Lundy","startTime":1464.39,"endTime":1467.51,"body":"do. And often that add place,"},{"speaker":"Jacob Lundy","startTime":1467.51,"endTime":1471.59,"body":"and often add placement will"},{"speaker":"Jacob Lundy","startTime":1467.51,"endTime":1471.59,"body":"change another place. Tim that"},{"speaker":"Jacob Lundy","startTime":1471.59,"endTime":1474.41,"body":"you can another place. Tim that"},{"speaker":"Jacob Lundy","startTime":1471.59,"endTime":1474.41,"body":"you can also go to your network,"},{"speaker":"Jacob Lundy","startTime":1474.41,"endTime":1478.13,"body":"and also go to your network. And"},{"speaker":"Jacob Lundy","startTime":1474.41,"endTime":1478.13,"body":"then you see this bottom line"},{"speaker":"Jacob Lundy","startTime":1478.13,"endTime":1480.17,"body":"corner. See, this is where you"},{"speaker":"Jacob Lundy","startTime":1478.13,"endTime":1480.17,"body":"can see another app. This is"},{"speaker":"Jacob Lundy","startTime":1480.17,"endTime":1484.09,"body":"where you can see another ad. So"},{"speaker":"Jacob Lundy","startTime":1480.17,"endTime":1484.09,"body":"it doesn't just allow doesn't"},{"speaker":"Jacob Lundy","startTime":1484.09,"endTime":1487.81,"body":"allow. Some examples, some grow"},{"speaker":"Jacob Lundy","startTime":1484.09,"endTime":1487.81,"body":"North America. It doesn't just"},{"speaker":"Jacob Lundy","startTime":1487.81,"endTime":1493.09,"body":"allow for, it doesn't just but"},{"speaker":"Jacob Lundy","startTime":1487.81,"endTime":1493.09,"body":"it's gonna be multiple so you"},{"speaker":"Jacob Lundy","startTime":1493.09,"endTime":1496.69,"body":"have your brand top so you have"},{"speaker":"Jacob Lundy","startTime":1493.09,"endTime":1496.69,"body":"your brand top of mind always."},{"speaker":"Tim Montague","startTime":1496.99,"endTime":1498.8500000000001,"body":"I think maybe I've"},{"speaker":"Tim Montague","startTime":1496.99,"endTime":1498.8500000000001,"body":"installed, I think maybe I've"},{"speaker":"Tim Montague","startTime":1498.8500000000001,"endTime":1503.8500000000001,"body":"installed an ad blocker that is"},{"speaker":"Tim Montague","startTime":1498.8500000000001,"endTime":1503.8500000000001,"body":"running some of that content,"},{"speaker":"Tim Montague","startTime":1503.8500000000001,"endTime":1509.01,"body":"running some of that content."},{"speaker":"Tim Montague","startTime":1503.8500000000001,"endTime":1509.01,"body":"All right. All right, fantastic."},{"speaker":"Tim Montague","startTime":1509.01,"endTime":1512.3700000000001,"body":"This is fantastic. Moving. I"},{"speaker":"Tim Montague","startTime":1509.01,"endTime":1512.3700000000001,"body":"want to keep moving. Got a"},{"speaker":"Tim Montague","startTime":1512.3700000000001,"endTime":1515.07,"body":"couple more things got through"},{"speaker":"Tim Montague","startTime":1512.3700000000001,"endTime":1515.07,"body":"here. Things to get document"},{"speaker":"Tim Montague","startTime":1515.07,"endTime":1518.73,"body":"ads. Document is, what is a"},{"speaker":"Tim Montague","startTime":1515.07,"endTime":1518.73,"body":"document ad, yeah, so"},{"speaker":"Jacob Lundy","startTime":1518.73,"endTime":1520.59,"body":"when you think"},{"speaker":"Jacob Lundy","startTime":1518.73,"endTime":1520.59,"body":"about document, when you think"},{"speaker":"Jacob Lundy","startTime":1520.59,"endTime":1523.55,"body":"about document carousel, think"},{"speaker":"Jacob Lundy","startTime":1520.59,"endTime":1523.55,"body":"about right? If you're on"},{"speaker":"Jacob Lundy","startTime":1523.55,"endTime":1526.13,"body":"Instagram, if you're on you're"},{"speaker":"Jacob Lundy","startTime":1523.55,"endTime":1526.13,"body":"not familiar with the carousel"},{"speaker":"Jacob Lundy","startTime":1526.13,"endTime":1529.07,"body":"ad, you're not familiar with the"},{"speaker":"Jacob Lundy","startTime":1526.13,"endTime":1529.07,"body":"carousel Abby, one photo, I've"},{"speaker":"Jacob Lundy","startTime":1529.07,"endTime":1534.59,"body":"got 123452345, cross and see"},{"speaker":"Jacob Lundy","startTime":1529.07,"endTime":1534.59,"body":"them scroll across and see them"},{"speaker":"Jacob Lundy","startTime":1535.01,"endTime":1537.71,"body":"for LinkedIn. We're going to"},{"speaker":"Jacob Lundy","startTime":1535.01,"endTime":1537.71,"body":"look at LinkedIn. We're going to"},{"speaker":"Jacob Lundy","startTime":1537.71,"endTime":1541.55,"body":"look at document ads here."},{"speaker":"Jacob Lundy","startTime":1537.71,"endTime":1541.55,"body":"Document ads. So here's an"},{"speaker":"Jacob Lundy","startTime":1541.55,"endTime":1546.91,"body":"example. This is just a graph,"},{"speaker":"Jacob Lundy","startTime":1541.55,"endTime":1546.91,"body":"head on for Mark. But if you"},{"speaker":"Jacob Lundy","startTime":1546.91,"endTime":1553.57,"body":"apply by same methodology to"},{"speaker":"Jacob Lundy","startTime":1546.91,"endTime":1553.57,"body":"these carousel ads. Carousel"},{"speaker":"Jacob Lundy","startTime":1553.57,"endTime":1557.47,"body":"ads, you can get a digital you"},{"speaker":"Jacob Lundy","startTime":1553.57,"endTime":1557.47,"body":"can get a dis engagement for"},{"speaker":"Jacob Lundy","startTime":1557.47,"endTime":1560.41,"body":"your admin, free for your add."},{"speaker":"Jacob Lundy","startTime":1557.47,"endTime":1560.41,"body":"Oh, free. What does that look"},{"speaker":"Jacob Lundy","startTime":1560.41,"endTime":1562.45,"body":"like? What is that? What does"},{"speaker":"Jacob Lundy","startTime":1560.41,"endTime":1562.45,"body":"that look like, and what is"},{"speaker":"Jacob Lundy","startTime":1562.45,"endTime":1565.17,"body":"that? Well, you can see, well,"},{"speaker":"Jacob Lundy","startTime":1562.45,"endTime":1565.17,"body":"there's a way to scroll left."},{"speaker":"Jacob Lundy","startTime":1565.17,"endTime":1568.47,"body":"There's a right to scroll right."},{"speaker":"Jacob Lundy","startTime":1565.17,"endTime":1568.47,"body":"To this example. I just took"},{"speaker":"Jacob Lundy","startTime":1568.53,"endTime":1574.89,"body":"this example we're talking about"},{"speaker":"Jacob Lundy","startTime":1568.53,"endTime":1574.89,"body":"right now, about LinkedIn"},{"speaker":"Jacob Lundy","startTime":1574.89,"endTime":1581.43,"body":"document ads, when you get"},{"speaker":"Jacob Lundy","startTime":1574.89,"endTime":1581.43,"body":"charged in charge by link for"},{"speaker":"Jacob Lundy","startTime":1581.43,"endTime":1585.29,"body":"the actual for visit to the"},{"speaker":"Jacob Lundy","startTime":1581.43,"endTime":1585.29,"body":"website, visit to the website,"},{"speaker":"Jacob Lundy","startTime":1585.29,"endTime":1589.13,"body":"Mark energy, that's when you"},{"speaker":"Jacob Lundy","startTime":1585.29,"endTime":1589.13,"body":"would pay. That's when you would"},{"speaker":"Jacob Lundy","startTime":1589.13,"endTime":1591.3500000000001,"body":"pay. Here's the key piece right"},{"speaker":"Jacob Lundy","startTime":1589.13,"endTime":1591.3500000000001,"body":"here. Here's the key means"},{"speaker":"Jacob Lundy","startTime":1591.3500000000001,"endTime":1595.55,"body":"you're not paying. That means"},{"speaker":"Jacob Lundy","startTime":1591.3500000000001,"endTime":1595.55,"body":"you're not paying for this. And"},{"speaker":"Jacob Lundy","startTime":1595.55,"endTime":1597.95,"body":"that gives you endless"},{"speaker":"Jacob Lundy","startTime":1595.55,"endTime":1597.95,"body":"possibilities, endless"},{"speaker":"Jacob Lundy","startTime":1598.01,"endTime":1601.3700000000001,"body":"possibilities tell a real story"},{"speaker":"Jacob Lundy","startTime":1598.01,"endTime":1601.3700000000001,"body":"and build a real story and build"},{"speaker":"Jacob Lundy","startTime":1601.3700000000001,"endTime":1604.39,"body":"trust. Or they go to. Your"},{"speaker":"Jacob Lundy","startTime":1601.3700000000001,"endTime":1604.39,"body":"website for the really critical,"},{"speaker":"Jacob Lundy","startTime":1604.39,"endTime":1607.45,"body":"because that's really critical"},{"speaker":"Jacob Lundy","startTime":1604.39,"endTime":1607.45,"body":"paid advertisements. Paid"},{"speaker":"Jacob Lundy","startTime":1607.51,"endTime":1611.1100000000001,"body":"advertising called a bounce"},{"speaker":"Jacob Lundy","startTime":1607.51,"endTime":1611.1100000000001,"body":"rate. Something called the"},{"speaker":"Jacob Lundy","startTime":1611.1100000000001,"endTime":1614.1100000000001,"body":"bounce rate just means somebody"},{"speaker":"Jacob Lundy","startTime":1611.1100000000001,"endTime":1614.1100000000001,"body":"goes website. Somebody goes not"},{"speaker":"Jacob Lundy","startTime":1614.1100000000001,"endTime":1617.1100000000001,"body":"there very long, and they're not"},{"speaker":"Jacob Lundy","startTime":1614.1100000000001,"endTime":1617.1100000000001,"body":"there very website, and they"},{"speaker":"Jacob Lundy","startTime":1617.1100000000001,"endTime":1619.69,"body":"leave the website without taking"},{"speaker":"Jacob Lundy","startTime":1617.1100000000001,"endTime":1619.69,"body":"it. So if you want to build"},{"speaker":"Jacob Lundy","startTime":1619.69,"endTime":1622.15,"body":"trust, so you want to build"},{"speaker":"Jacob Lundy","startTime":1619.69,"endTime":1622.15,"body":"trust time that people on your"},{"speaker":"Jacob Lundy","startTime":1622.15,"endTime":1626.3700000000001,"body":"website, that people are paid"},{"speaker":"Jacob Lundy","startTime":1622.15,"endTime":1626.3700000000001,"body":"ads from music. This is a great"},{"speaker":"Jacob Lundy","startTime":1626.3700000000001,"endTime":1626.97,"body":"way to do it"},{"speaker":"Tim Montague","startTime":1627.39,"endTime":1632.49,"body":"and and let's talk"},{"speaker":"Tim Montague","startTime":1627.39,"endTime":1632.49,"body":"briefly, briefly about what is a"},{"speaker":"Tim Montague","startTime":1632.49,"endTime":1636.93,"body":"meaning. What is a meaningful"},{"speaker":"Tim Montague","startTime":1632.49,"endTime":1636.93,"body":"monthly on a monthly and annual"},{"speaker":"Tim Montague","startTime":1636.93,"endTime":1643.05,"body":"basis and annual basis, to make"},{"speaker":"Tim Montague","startTime":1636.93,"endTime":1643.05,"body":"an effective advertising"},{"speaker":"Tim Montague","startTime":1643.1100000000001,"endTime":1643.91,"body":"presence,"},{"speaker":"Jacob Lundy","startTime":1644.81,"endTime":1647.15,"body":"one way to"},{"speaker":"Jacob Lundy","startTime":1644.81,"endTime":1647.15,"body":"baseline, one way to base,"},{"speaker":"Jacob Lundy","startTime":1647.15,"endTime":1650.99,"body":"really focus around really"},{"speaker":"Jacob Lundy","startTime":1647.15,"endTime":1650.99,"body":"focused, couple 1000s. The first"},{"speaker":"Jacob Lundy","startTime":1650.99,"endTime":1655.79,"body":"one is the first what is your"},{"speaker":"Jacob Lundy","startTime":1650.99,"endTime":1655.79,"body":"what is your return on"},{"speaker":"Jacob Lundy","startTime":1655.79,"endTime":1659.69,"body":"investment, or turn on, what"},{"speaker":"Jacob Lundy","startTime":1655.79,"endTime":1659.69,"body":"revenue you get from a revenue"},{"speaker":"Jacob Lundy","startTime":1659.69,"endTime":1662.69,"body":"you get company coming in to"},{"speaker":"Jacob Lundy","startTime":1659.69,"endTime":1662.69,"body":"work with, coming in to work"},{"speaker":"Jacob Lundy","startTime":1662.69,"endTime":1667.8700000000001,"body":"with. So if you're able to"},{"speaker":"Jacob Lundy","startTime":1662.69,"endTime":1667.8700000000001,"body":"generate your $800,000 under one"},{"speaker":"Jacob Lundy","startTime":1667.93,"endTime":1670.27,"body":"year, client within that's"},{"speaker":"Jacob Lundy","startTime":1667.93,"endTime":1670.27,"body":"something you're piece into the"},{"speaker":"Jacob Lundy","startTime":1670.27,"endTime":1672.67,"body":"best, something to piece into"},{"speaker":"Jacob Lundy","startTime":1670.27,"endTime":1672.67,"body":"the for you determine your"},{"speaker":"Jacob Lundy","startTime":1672.67,"endTime":1676.15,"body":"budget, for you to determine"},{"speaker":"Jacob Lundy","startTime":1672.67,"endTime":1676.15,"body":"your budget. Because $50,000 to"},{"speaker":"Jacob Lundy","startTime":1676.15,"endTime":1679.33,"body":"generate the $1,000 to generate"},{"speaker":"Jacob Lundy","startTime":1676.15,"endTime":1679.33,"body":"version could be worth it."},{"speaker":"Jacob Lundy","startTime":1679.39,"endTime":1681.91,"body":"Doubling be worth it because"},{"speaker":"Jacob Lundy","startTime":1679.39,"endTime":1681.91,"body":"you're still double. Having said"},{"speaker":"Jacob Lundy","startTime":1681.91,"endTime":1686.07,"body":"all that, what I've said all"},{"speaker":"Jacob Lundy","startTime":1681.91,"endTime":1686.07,"body":"that baseline a successful start"},{"speaker":"Jacob Lundy","startTime":1686.07,"endTime":1691.05,"body":"to see what's called statistical"},{"speaker":"Jacob Lundy","startTime":1686.07,"endTime":1691.05,"body":"statistical science, as you get"},{"speaker":"Jacob Lundy","startTime":1691.05,"endTime":1695.55,"body":"larger and as you get larger and"},{"speaker":"Jacob Lundy","startTime":1691.05,"endTime":1695.55,"body":"really spend like, $1,000 plus"},{"speaker":"Jacob Lundy","startTime":1695.97,"endTime":1700.59,"body":"great way to be able to test,"},{"speaker":"Jacob Lundy","startTime":1695.97,"endTime":1700.59,"body":"great way testable on a massive"},{"speaker":"Jacob Lundy","startTime":1700.59,"endTime":1704.15,"body":"basis, on a monthly basis, we're"},{"speaker":"Jacob Lundy","startTime":1700.59,"endTime":1704.15,"body":"doing a start like, think $1,000"},{"speaker":"Jacob Lundy","startTime":1705.59,"endTime":1707.51,"body":"probably a good baseline for"},{"speaker":"Jacob Lundy","startTime":1705.59,"endTime":1707.51,"body":"you."},{"speaker":"Tim Montague","startTime":1708.59,"endTime":1712.79,"body":"Yeah, when I, when"},{"speaker":"Tim Montague","startTime":1708.59,"endTime":1712.79,"body":"I, when I advertise events. I"},{"speaker":"Tim Montague","startTime":1712.8500000000001,"endTime":1717.41,"body":"run a budget of $15 in"},{"speaker":"Tim Montague","startTime":1712.8500000000001,"endTime":1717.41,"body":"advertising to promote like a"},{"speaker":"Tim Montague","startTime":1717.41,"endTime":1719.99,"body":"webinar, promote like a weapon."},{"speaker":"Tim Montague","startTime":1717.41,"endTime":1719.99,"body":"That's quite, quite a fact."},{"speaker":"Tim Montague","startTime":1719.99,"endTime":1725.65,"body":"That's quite so you don't have"},{"speaker":"Tim Montague","startTime":1719.99,"endTime":1725.65,"body":"to spend big bucks and millions,"},{"speaker":"Tim Montague","startTime":1725.65,"endTime":1728.95,"body":"millions and millions of dollars"},{"speaker":"Tim Montague","startTime":1725.65,"endTime":1728.95,"body":"of equipment per year. You're"},{"speaker":"Tim Montague","startTime":1728.95,"endTime":1731.23,"body":"going to have a bigger budget."},{"speaker":"Tim Montague","startTime":1728.95,"endTime":1731.23,"body":"To scale your budget. You need"},{"speaker":"Tim Montague","startTime":1731.23,"endTime":1732.79,"body":"to scale your budget"},{"speaker":"Tim Montague","startTime":1731.23,"endTime":1732.79,"body":"accordingly. Yeah."},{"speaker":"Jacob Lundy","startTime":1732.79,"endTime":1735.6100000000001,"body":"Tim, one thing I"},{"speaker":"Jacob Lundy","startTime":1732.79,"endTime":1735.6100000000001,"body":"found too is that. Thing I found"},{"speaker":"Jacob Lundy","startTime":1735.6100000000001,"endTime":1740.23,"body":"too is people are testing the"},{"speaker":"Jacob Lundy","startTime":1735.6100000000001,"endTime":1740.23,"body":"water or testing the way they"},{"speaker":"Jacob Lundy","startTime":1740.23,"endTime":1742.77,"body":"obviously want to be caught,"},{"speaker":"Jacob Lundy","startTime":1740.23,"endTime":1742.77,"body":"obviously want to be and they"},{"speaker":"Jacob Lundy","startTime":1742.77,"endTime":1745.23,"body":"start with lower budget, and"},{"speaker":"Jacob Lundy","startTime":1742.77,"endTime":1745.23,"body":"they start with but as soon as"},{"speaker":"Jacob Lundy","startTime":1745.23,"endTime":1747.99,"body":"people start to see the same as"},{"speaker":"Jacob Lundy","startTime":1745.23,"endTime":1747.99,"body":"people's sales pipeline is"},{"speaker":"Jacob Lundy","startTime":1747.99,"endTime":1752.55,"body":"filling my sales the right the"},{"speaker":"Jacob Lundy","startTime":1747.99,"endTime":1752.55,"body":"right job title, the right"},{"speaker":"Jacob Lundy","startTime":1752.55,"endTime":1755.73,"body":"company job title, we're getting"},{"speaker":"Jacob Lundy","startTime":1752.55,"endTime":1755.73,"body":"a lot of traction, many a lot of"},{"speaker":"Jacob Lundy","startTime":1755.73,"endTime":1758.8500000000001,"body":"traction momentum. Suddenly"},{"speaker":"Jacob Lundy","startTime":1755.73,"endTime":1758.8500000000001,"body":"that, like, you know, $1,000"},{"speaker":"Jacob Lundy","startTime":1759.09,"endTime":1761.97,"body":"like, month spent $1,000 they"},{"speaker":"Jacob Lundy","startTime":1759.09,"endTime":1761.97,"body":"want to spend that more, because"},{"speaker":"Jacob Lundy","startTime":1761.97,"endTime":1764.57,"body":"they people want to keep that"},{"speaker":"Jacob Lundy","startTime":1761.97,"endTime":1764.57,"body":"momentum up, keep that momentum"},{"speaker":"Jacob Lundy","startTime":1764.57,"endTime":1766.67,"body":"up and going, yeah, yeah."},{"speaker":"Tim Montague","startTime":1766.67,"endTime":1768.17,"body":"All right, let's"},{"speaker":"Tim Montague","startTime":1766.67,"endTime":1768.17,"body":"talk about list. All right,"},{"speaker":"Tim Montague","startTime":1768.17,"endTime":1770.81,"body":"let's talk about list building"},{"speaker":"Tim Montague","startTime":1768.17,"endTime":1770.81,"body":"for renewable energy clients."},{"speaker":"Tim Montague","startTime":1770.81,"endTime":1771.29,"body":"Got it."},{"speaker":"Jacob Lundy","startTime":1771.59,"endTime":1774.59,"body":"This really is, I"},{"speaker":"Jacob Lundy","startTime":1771.59,"endTime":1774.59,"body":"think, this really is, I think,"},{"speaker":"Jacob Lundy","startTime":1774.59,"endTime":1778.55,"body":"bread and butter. Tim as talked"},{"speaker":"Jacob Lundy","startTime":1774.59,"endTime":1778.55,"body":"about, and we talked some of our"},{"speaker":"Jacob Lundy","startTime":1778.55,"endTime":1781.31,"body":"conversations early on."},{"speaker":"Jacob Lundy","startTime":1778.55,"endTime":1781.31,"body":"Conversations early on, I'm"},{"speaker":"Jacob Lundy","startTime":1781.31,"endTime":1785.05,"body":"gonna first talk about first,"},{"speaker":"Jacob Lundy","startTime":1781.31,"endTime":1785.05,"body":"talk about, I build. This is"},{"speaker":"Jacob Lundy","startTime":1785.05,"endTime":1787.99,"body":"clean energy. I build. This is"},{"speaker":"Jacob Lundy","startTime":1785.05,"endTime":1787.99,"body":"going back to the analogy. Going"},{"speaker":"Jacob Lundy","startTime":1787.99,"endTime":1790.33,"body":"back to the analogy, you're"},{"speaker":"Jacob Lundy","startTime":1787.99,"endTime":1790.33,"body":"selling a portable standard."},{"speaker":"Jacob Lundy","startTime":1790.33,"endTime":1793.03,"body":"Selling a portable you can reach"},{"speaker":"Jacob Lundy","startTime":1790.33,"endTime":1793.03,"body":"the masses, and you can reach"},{"speaker":"Jacob Lundy","startTime":1793.03,"endTime":1795.79,"body":"you wouldn't want to target, you"},{"speaker":"Jacob Lundy","startTime":1793.03,"endTime":1795.79,"body":"wouldn't want to target any"},{"speaker":"Jacob Lundy","startTime":1795.79,"endTime":1798.67,"body":"space itself, and it just,"},{"speaker":"Jacob Lundy","startTime":1795.79,"endTime":1798.67,"body":"pretty much any health. It just,"},{"speaker":"Jacob Lundy","startTime":1798.67,"endTime":1801.25,"body":"pretty much any household. If"},{"speaker":"Jacob Lundy","startTime":1798.67,"endTime":1801.25,"body":"you're an EPC and you're trying"},{"speaker":"Jacob Lundy","startTime":1801.25,"endTime":1804.63,"body":"to read, an EPC developer, read"},{"speaker":"Jacob Lundy","startTime":1801.25,"endTime":1804.63,"body":"in the state, developer, soda,"},{"speaker":"Jacob Lundy","startTime":1804.63,"endTime":1809.97,"body":"or even on scale. And then you"},{"speaker":"Jacob Lundy","startTime":1804.63,"endTime":1809.97,"body":"can do that research. You can"},{"speaker":"Jacob Lundy","startTime":1809.97,"endTime":1812.97,"body":"find out that research, which"},{"speaker":"Jacob Lundy","startTime":1809.97,"endTime":1812.97,"body":"company now do? Which company"},{"speaker":"Jacob Lundy","startTime":1812.97,"endTime":1817.47,"body":"now do? CNI level project, nine,"},{"speaker":"Jacob Lundy","startTime":1812.97,"endTime":1817.47,"body":"solar project, community solar"},{"speaker":"Jacob Lundy","startTime":1817.47,"endTime":1820.65,"body":"level projects, and target them"},{"speaker":"Jacob Lundy","startTime":1817.47,"endTime":1820.65,"body":"at the company. Target them"},{"speaker":"Jacob Lundy","startTime":1820.71,"endTime":1822.8700000000001,"body":"again, that's why it's so"},{"speaker":"Jacob Lundy","startTime":1820.71,"endTime":1822.8700000000001,"body":"valuable. Again, that's why it's"},{"speaker":"Jacob Lundy","startTime":1822.8700000000001,"endTime":1830.15,"body":"so valuable because on Google,"},{"speaker":"Jacob Lundy","startTime":1822.8700000000001,"endTime":1830.15,"body":"because Instagram and target at"},{"speaker":"Jacob Lundy","startTime":1830.15,"endTime":1834.65,"body":"the company, target at the"},{"speaker":"Jacob Lundy","startTime":1830.15,"endTime":1834.65,"body":"company level. The thing I want"},{"speaker":"Jacob Lundy","startTime":1834.65,"endTime":1837.89,"body":"to warn, and I think I want to"},{"speaker":"Jacob Lundy","startTime":1834.65,"endTime":1837.89,"body":"warn, talk about the growth."},{"speaker":"Jacob Lundy","startTime":1837.89,"endTime":1841.91,"body":"Thing to warn about is the thing"},{"speaker":"Jacob Lundy","startTime":1837.89,"endTime":1841.91,"body":"to warn. Imagine all solar"},{"speaker":"Jacob Lundy","startTime":1841.91,"endTime":1850.21,"body":"companies, right. Think about"},{"speaker":"Jacob Lundy","startTime":1841.91,"endTime":1850.21,"body":"how many power solar, some in"},{"speaker":"Jacob Lundy","startTime":1850.21,"endTime":1853.99,"body":"the variation on that. And so"},{"speaker":"Jacob Lundy","startTime":1850.21,"endTime":1853.99,"body":"whatever that you get, this is"},{"speaker":"Jacob Lundy","startTime":1853.99,"endTime":1857.59,"body":"like you get company, solar"},{"speaker":"Jacob Lundy","startTime":1853.99,"endTime":1857.59,"body":"energy systems, solar energy"},{"speaker":"Jacob Lundy","startTime":1858.01,"endTime":1861.07,"body":"made, solar throughout New York,"},{"speaker":"Jacob Lundy","startTime":1858.01,"endTime":1861.07,"body":"solar throughout Brooklyn, New"},{"speaker":"Jacob Lundy","startTime":1861.07,"endTime":1864.21,"body":"York. And then we look at the"},{"speaker":"Jacob Lundy","startTime":1861.07,"endTime":1864.21,"body":"next screen, and then we look at"},{"speaker":"Jacob Lundy","startTime":1864.27,"endTime":1868.23,"body":"solar energy system and solar"},{"speaker":"Jacob Lundy","startTime":1864.27,"endTime":1868.23,"body":"energy systems, and they are out"},{"speaker":"Jacob Lundy","startTime":1868.23,"endTime":1871.83,"body":"of the country. They are so"},{"speaker":"Jacob Lundy","startTime":1868.23,"endTime":1871.83,"body":"country. What happens so because"},{"speaker":"Jacob Lundy","startTime":1871.83,"endTime":1875.3700000000001,"body":"there's so much overlap, because"},{"speaker":"Jacob Lundy","startTime":1871.83,"endTime":1875.3700000000001,"body":"in my career, but on average"},{"speaker":"Jacob Lundy","startTime":1875.3700000000001,"endTime":1879.69,"body":"that my career, what I found is"},{"speaker":"Jacob Lundy","startTime":1875.3700000000001,"endTime":1879.69,"body":"60% match rate. 60% match for"},{"speaker":"Jacob Lundy","startTime":1879.69,"endTime":1883.25,"body":"companies for now. Imagine if"},{"speaker":"Jacob Lundy","startTime":1879.69,"endTime":1883.25,"body":"you spent now, imagine if"},{"speaker":"Jacob Lundy","startTime":1883.25,"endTime":1887.63,"body":"$50,000 in a year, $50,000 and"},{"speaker":"Jacob Lundy","startTime":1883.25,"endTime":1887.63,"body":"that would mean, if you didn't"},{"speaker":"Jacob Lundy","startTime":1887.93,"endTime":1891.83,"body":"list, didn't mess, gonna mean"},{"speaker":"Jacob Lundy","startTime":1887.93,"endTime":1891.83,"body":"that $20,000 that's gonna be"},{"speaker":"Jacob Lundy","startTime":1891.83,"endTime":1895.25,"body":"$20,000 that's gonna be wasted."},{"speaker":"Jacob Lundy","startTime":1891.83,"endTime":1895.25,"body":"So what's the value of building"},{"speaker":"Jacob Lundy","startTime":1895.25,"endTime":1899.09,"body":"a What's the value not building"},{"speaker":"Jacob Lundy","startTime":1895.25,"endTime":1899.09,"body":"right way your skills, you"},{"speaker":"Jacob Lundy","startTime":1899.09,"endTime":1903.91,"body":"ensure that you get that 100%"},{"speaker":"Jacob Lundy","startTime":1899.09,"endTime":1903.91,"body":"100% got. Right criteria, line"},{"speaker":"Jacob Lundy","startTime":1903.97,"endTime":1907.75,"body":"criteria. That's a line. Time to"},{"speaker":"Jacob Lundy","startTime":1903.97,"endTime":1907.75,"body":"do it. You take the time if you"},{"speaker":"Jacob Lundy","startTime":1907.75,"endTime":1911.83,"body":"don't want to take the time and"},{"speaker":"Jacob Lundy","startTime":1907.75,"endTime":1911.83,"body":"take no hires industry, no. Find"},{"speaker":"Jacob Lundy","startTime":1911.83,"endTime":1914.3500000000001,"body":"these companies. Industry for"},{"speaker":"Jacob Lundy","startTime":1911.83,"endTime":1914.3500000000001,"body":"you. Find these companies for"},{"speaker":"Jacob Lundy","startTime":1914.3500000000001,"endTime":1918.3700000000001,"body":"you. But when you do that, that"},{"speaker":"Jacob Lundy","startTime":1914.3500000000001,"endTime":1918.3700000000001,"body":"gives you that trade, that gets"},{"speaker":"Jacob Lundy","startTime":1918.3700000000001,"endTime":1922.03,"body":"you that trade, it just allows"},{"speaker":"Jacob Lundy","startTime":1918.3700000000001,"endTime":1922.03,"body":"you to have, just allows 100%"},{"speaker":"Jacob Lundy","startTime":1922.51,"endTime":1925.77,"body":"certainty, 100% the right"},{"speaker":"Jacob Lundy","startTime":1922.51,"endTime":1925.77,"body":"companies you're hitting that I"},{"speaker":"Jacob Lundy","startTime":1925.77,"endTime":1928.41,"body":"can't decide that enough Tim,"},{"speaker":"Jacob Lundy","startTime":1925.77,"endTime":1928.41,"body":"that I can't decide enough Tim,"},{"speaker":"Jacob Lundy","startTime":1928.47,"endTime":1935.91,"body":"Google and meta, meta, that's"},{"speaker":"Jacob Lundy","startTime":1928.47,"endTime":1935.91,"body":"why, that's why, certainty you"},{"speaker":"Jacob Lundy","startTime":1935.91,"endTime":1936.69,"body":"hit the right people,"},{"speaker":"Tim Montague","startTime":1936.75,"endTime":1939.39,"body":"and then the last"},{"speaker":"Tim Montague","startTime":1936.75,"endTime":1939.39,"body":"topic, and then the last topic"},{"speaker":"Tim Montague","startTime":1939.45,"endTime":1943.3700000000001,"body":"is targeting. And this is also"},{"speaker":"Tim Montague","startTime":1939.45,"endTime":1943.3700000000001,"body":"like, this is also like customer"},{"speaker":"Tim Montague","startTime":1943.3700000000001,"endTime":1946.6100000000001,"body":"target list. So once you have a"},{"speaker":"Tim Montague","startTime":1943.3700000000001,"endTime":1946.6100000000001,"body":"list that companies target, that"},{"speaker":"Tim Montague","startTime":1946.6100000000001,"endTime":1949.49,"body":"you want to target, then have to"},{"speaker":"Tim Montague","startTime":1946.6100000000001,"endTime":1949.49,"body":"do you also, then have to do"},{"speaker":"Tim Montague","startTime":1949.49,"endTime":1955.07,"body":"something with that list, right?"},{"speaker":"Tim Montague","startTime":1949.49,"endTime":1955.07,"body":"What I do is, what I do is I use"},{"speaker":"Tim Montague","startTime":1955.07,"endTime":1958.19,"body":"Sales Navigator one click, which"},{"speaker":"Tim Montague","startTime":1955.07,"endTime":1958.19,"body":"has, like a one click feature,"},{"speaker":"Tim Montague","startTime":1958.19,"endTime":1961.79,"body":"where I leaders, you leadership"},{"speaker":"Tim Montague","startTime":1958.19,"endTime":1961.79,"body":"team. You know the leadership"},{"speaker":"Tim Montague","startTime":1961.79,"endTime":1964.69,"body":"team that were exactly what I"},{"speaker":"Tim Montague","startTime":1961.79,"endTime":1964.69,"body":"can't remember exactly what the"},{"speaker":"Tim Montague","startTime":1964.69,"endTime":1969.25,"body":"expression is, basically the C"},{"speaker":"Tim Montague","startTime":1964.69,"endTime":1969.25,"body":"suite and and then you can do,"},{"speaker":"Tim Montague","startTime":1969.25,"endTime":1971.89,"body":"and then you can outreach, do"},{"speaker":"Tim Montague","startTime":1969.25,"endTime":1971.89,"body":"targeted outreach. You can"},{"speaker":"Tim Montague","startTime":1971.89,"endTime":1975.01,"body":"sometimes find their you can"},{"speaker":"Tim Montague","startTime":1971.89,"endTime":1975.01,"body":"sometimes find their emails to"},{"speaker":"Tim Montague","startTime":1975.01,"endTime":1977.71,"body":"sales. There are plugins to"},{"speaker":"Tim Montague","startTime":1975.01,"endTime":1977.71,"body":"sales, navigator email, also"},{"speaker":"Tim Montague","startTime":1977.71,"endTime":1981.67,"body":"that will give me email and"},{"speaker":"Tim Montague","startTime":1977.71,"endTime":1981.67,"body":"phone numbers. Is it Adam? Is it"},{"speaker":"Tim Montague","startTime":1981.79,"endTime":1985.05,"body":"platform? There was one platform"},{"speaker":"Tim Montague","startTime":1981.79,"endTime":1985.05,"body":"I was using for a while with 2t"},{"speaker":"Tim Montague","startTime":1985.17,"endTime":1989.25,"body":"I think it's Adam with 2t but"},{"speaker":"Tim Montague","startTime":1985.17,"endTime":1989.25,"body":"talk about employee targeting."},{"speaker":"Tim Montague","startTime":1989.25,"endTime":1990.69,"body":"Talk about employee targeting"},{"speaker":"Jacob Lundy","startTime":1991.41,"endTime":1994.3500000000001,"body":"and just confirming"},{"speaker":"Jacob Lundy","startTime":1991.41,"endTime":1994.3500000000001,"body":"Tim, and we still see Tim. We"},{"speaker":"Jacob Lundy","startTime":1994.3500000000001,"endTime":1998.43,"body":"still screen here. There it is."},{"speaker":"Jacob Lundy","startTime":1994.3500000000001,"endTime":1998.43,"body":"There it is. Okay. So looking at"},{"speaker":"Jacob Lundy","startTime":1998.43,"endTime":2006.79,"body":"employee targeting examples, and"},{"speaker":"Jacob Lundy","startTime":1998.43,"endTime":2006.79,"body":"take ozone renewables. Ozone"},{"speaker":"Jacob Lundy","startTime":2006.79,"endTime":2009.67,"body":"renewables also doing develop."},{"speaker":"Jacob Lundy","startTime":2006.79,"endTime":2009.67,"body":"Let's say you want to only hit"},{"speaker":"Jacob Lundy","startTime":2009.73,"endTime":2013.39,"body":"the company. You want to only"},{"speaker":"Jacob Lundy","startTime":2009.73,"endTime":2013.39,"body":"hit these two come and you want"},{"speaker":"Jacob Lundy","startTime":2013.39,"endTime":2017.89,"body":"and ensure want to that your"},{"speaker":"Jacob Lundy","startTime":2013.39,"endTime":2017.89,"body":"Azure being shown, your browser"},{"speaker":"Jacob Lundy","startTime":2017.89,"endTime":2021.01,"body":"being shown to book. Well, the"},{"speaker":"Jacob Lundy","startTime":2017.89,"endTime":2021.01,"body":"EES Corporation. Well, the EES"},{"speaker":"Jacob Lundy","startTime":2021.43,"endTime":2025.53,"body":"people tab. When you go to their"},{"speaker":"Jacob Lundy","startTime":2021.43,"endTime":2025.53,"body":"people tab, they've got nearly"},{"speaker":"Jacob Lundy","startTime":2025.53,"endTime":2029.43,"body":"6000 nearly registered, 1000"},{"speaker":"Jacob Lundy","startTime":2025.53,"endTime":2029.43,"body":"employees, registered with the"},{"speaker":"Jacob Lundy","startTime":2029.43,"endTime":2031.65,"body":"pay. When we look at ozone"},{"speaker":"Jacob Lundy","startTime":2029.43,"endTime":2031.65,"body":"renewables, when we look at"},{"speaker":"Jacob Lundy","startTime":2031.65,"endTime":2037.05,"body":"ozone renewal, we go to the"},{"speaker":"Jacob Lundy","startTime":2031.65,"endTime":2037.05,"body":"employee. So now imagine, so now"},{"speaker":"Jacob Lundy","startTime":2037.05,"endTime":2041.3700000000001,"body":"that number is two, and you're"},{"speaker":"Jacob Lundy","startTime":2037.05,"endTime":2041.3700000000001,"body":"trying to read Numbers ozone. Do"},{"speaker":"Jacob Lundy","startTime":2041.3700000000001,"endTime":2045.59,"body":"a raffle, but there's 10,000 but"},{"speaker":"Jacob Lundy","startTime":2041.3700000000001,"endTime":2045.59,"body":"there's 10,000 chances that"},{"speaker":"Jacob Lundy","startTime":2045.59,"endTime":2047.63,"body":"you've numbered, the number"},{"speaker":"Jacob Lundy","startTime":2045.59,"endTime":2047.63,"body":"chances that you reach those"},{"speaker":"Jacob Lundy","startTime":2047.69,"endTime":2051.17,"body":"renewables, renewables, you'll"},{"speaker":"Jacob Lundy","startTime":2047.69,"endTime":2051.17,"body":"eventually reach it, but it"},{"speaker":"Jacob Lundy","startTime":2051.17,"endTime":2054.29,"body":"just, you'll eventually reach"},{"speaker":"Jacob Lundy","startTime":2051.17,"endTime":2054.29,"body":"but it just, and I have to time"},{"speaker":"Jacob Lundy","startTime":2054.29,"endTime":2058.37,"body":"command a heavy time commitment."},{"speaker":"Jacob Lundy","startTime":2054.29,"endTime":2058.37,"body":"So a great hack is so a great"},{"speaker":"Jacob Lundy","startTime":2058.37,"endTime":2061.5499999999997,"body":"hack, take the employee size, at"},{"speaker":"Jacob Lundy","startTime":2058.37,"endTime":2061.5499999999997,"body":"least, take the employee size of"},{"speaker":"Jacob Lundy","startTime":2061.5499999999997,"endTime":2065.29,"body":"these companies that you can you"},{"speaker":"Jacob Lundy","startTime":2061.5499999999997,"endTime":2065.29,"body":"bracket one set, bracket of 120"},{"speaker":"Jacob Lundy","startTime":2065.83,"endTime":2069.37,"body":"employees, of one to 50, and"},{"speaker":"Jacob Lundy","startTime":2065.83,"endTime":2069.37,"body":"then another set, and then one"},{"speaker":"Jacob Lundy","startTime":2069.37,"endTime":2071.71,"body":"plus another. So you can break"},{"speaker":"Jacob Lundy","startTime":2069.37,"endTime":2071.71,"body":"that down further too. And you"},{"speaker":"Jacob Lundy","startTime":2071.71,"endTime":2074.65,"body":"can break that block to break it"},{"speaker":"Jacob Lundy","startTime":2071.71,"endTime":2074.65,"body":"down. Use the block keepers."},{"speaker":"Jacob Lundy","startTime":2074.65,"endTime":2077.77,"body":"Here's the one to 50 employees."},{"speaker":"Jacob Lundy","startTime":2074.65,"endTime":2077.77,"body":"Here one to 15, when you think"},{"speaker":"Jacob Lundy","startTime":2077.77,"endTime":2083.49,"body":"about this employee. So I think"},{"speaker":"Jacob Lundy","startTime":2077.77,"endTime":2083.49,"body":"about this project developer,"},{"speaker":"Jacob Lundy","startTime":2083.67,"endTime":2087.5099999999998,"body":"job title, for example. But they"},{"speaker":"Jacob Lundy","startTime":2083.67,"endTime":2087.5099999999998,"body":"also are tasks. They all market"},{"speaker":"Jacob Lundy","startTime":2087.5099999999998,"endTime":2091.41,"body":"are marketing emergency. So if"},{"speaker":"Jacob Lundy","startTime":2087.5099999999998,"endTime":2091.41,"body":"you're marketing to Regency, the"},{"speaker":"Jacob Lundy","startTime":2091.41,"endTime":2094.47,"body":"person who's in marketing there"},{"speaker":"Jacob Lundy","startTime":2091.41,"endTime":2094.47,"body":"person you wouldn't want to"},{"speaker":"Jacob Lundy","startTime":2094.47,"endTime":2102.21,"body":"them. So targeting again, right"},{"speaker":"Jacob Lundy","startTime":2094.47,"endTime":2102.21,"body":"way. All the decision making,"},{"speaker":"Jacob Lundy","startTime":2102.21,"endTime":2105.4100000000003,"body":"all these decision makers at"},{"speaker":"Jacob Lundy","startTime":2102.21,"endTime":2105.4100000000003,"body":"some of these smaller companies."},{"speaker":"Tim Montague","startTime":2107.51,"endTime":2110.8700000000003,"body":"All right, all"},{"speaker":"Tim Montague","startTime":2107.51,"endTime":2110.8700000000003,"body":"right. I want to do, I do want"},{"speaker":"Tim Montague","startTime":2110.8700000000003,"endTime":2114.77,"body":"to do just a little bit of Q, a"},{"speaker":"Tim Montague","startTime":2110.8700000000003,"endTime":2114.77,"body":"couple of highlighted, a couple"},{"speaker":"Tim Montague","startTime":2114.77,"endTime":2122.3900000000003,"body":"of questions, in males. In"},{"speaker":"Tim Montague","startTime":2114.77,"endTime":2122.3900000000003,"body":"males, how do you feel about in"},{"speaker":"Tim Montague","startTime":2122.3900000000003,"endTime":2130.8700000000003,"body":"males? How do you feel about"},{"speaker":"Tim Montague","startTime":2122.3900000000003,"endTime":2130.8700000000003,"body":"InMail? Ryan, why are mine? And"},{"speaker":"Tim Montague","startTime":2130.8700000000003,"endTime":2134.8900000000003,"body":"what is an InMail and strategy?"},{"speaker":"Tim Montague","startTime":2130.8700000000003,"endTime":2134.8900000000003,"body":"Is there a strategy for getting"},{"speaker":"Tim Montague","startTime":2134.8900000000003,"endTime":2136.09,"body":"them noticed? Yeah,"},{"speaker":"Jacob Lundy","startTime":2136.15,"endTime":2138.4900000000002,"body":"in mail, you can"},{"speaker":"Jacob Lundy","startTime":2136.15,"endTime":2138.4900000000002,"body":"think about in mail. You can"},{"speaker":"Jacob Lundy","startTime":2138.4900000000002,"endTime":2143.55,"body":"think about message on LinkedIn,"},{"speaker":"Jacob Lundy","startTime":2138.4900000000002,"endTime":2143.55,"body":"message and with different and"},{"speaker":"Jacob Lundy","startTime":2143.55,"endTime":2147.4500000000003,"body":"with the subscriptions for"},{"speaker":"Jacob Lundy","startTime":2143.55,"endTime":2147.4500000000003,"body":"LinkedIn, you might you might"},{"speaker":"Jacob Lundy","startTime":2147.4500000000003,"endTime":2152.9700000000003,"body":"get five, you might get more"},{"speaker":"Jacob Lundy","startTime":2147.4500000000003,"endTime":2152.9700000000003,"body":"LinkedIn, more depending on how"},{"speaker":"Jacob Lundy","startTime":2152.9700000000003,"endTime":2157.65,"body":"much piece here is before you"},{"speaker":"Jacob Lundy","startTime":2152.9700000000003,"endTime":2157.65,"body":"connect, is before you connect"},{"speaker":"Jacob Lundy","startTime":2157.7700000000004,"endTime":2161.67,"body":"with this music in mail to reach"},{"speaker":"Jacob Lundy","startTime":2157.7700000000004,"endTime":2161.67,"body":"them. So connection requests,"},{"speaker":"Jacob Lundy","startTime":2161.9100000000003,"endTime":2164.63,"body":"you don't exception requests,"},{"speaker":"Jacob Lundy","startTime":2161.9100000000003,"endTime":2164.63,"body":"and they can then send a message"},{"speaker":"Jacob Lundy","startTime":2164.63,"endTime":2167.3300000000004,"body":"to get in front and then send"},{"speaker":"Jacob Lundy","startTime":2164.63,"endTime":2167.3300000000004,"body":"the message again. One thing I"},{"speaker":"Jacob Lundy","startTime":2167.3300000000004,"endTime":2173.21,"body":"found is that one thing I found"},{"speaker":"Jacob Lundy","startTime":2167.3300000000004,"endTime":2173.21,"body":"can be in specific use cases, in"},{"speaker":"Jacob Lundy","startTime":2173.21,"endTime":2177.8300000000004,"body":"the best way to connect cases to"},{"speaker":"Jacob Lundy","startTime":2173.21,"endTime":2177.8300000000004,"body":"actually, what I mean by that,"},{"speaker":"Jacob Lundy","startTime":2177.8300000000004,"endTime":2180.17,"body":"like, and what do I think one of"},{"speaker":"Jacob Lundy","startTime":2177.8300000000004,"endTime":2180.17,"body":"the best ways, if you're"},{"speaker":"Jacob Lundy","startTime":2180.17,"endTime":2183.19,"body":"connecting with one of the best"},{"speaker":"Jacob Lundy","startTime":2180.17,"endTime":2183.19,"body":"ways, clean energy, fellow clean"},{"speaker":"Jacob Lundy","startTime":2183.19,"endTime":2185.53,"body":"that's how I love to do an intro"},{"speaker":"Jacob Lundy","startTime":2183.19,"endTime":2185.53,"body":"when I mean, that's how I love"},{"speaker":"Jacob Lundy","startTime":2185.53,"endTime":2187.69,"body":"to do an intro. They're in"},{"speaker":"Jacob Lundy","startTime":2185.53,"endTime":2187.69,"body":"marketing. They're in clean"},{"speaker":"Jacob Lundy","startTime":2187.69,"endTime":2190.57,"body":"energy marketing. Clean Energy"},{"speaker":"Jacob Lundy","startTime":2187.69,"endTime":2190.57,"body":"I'm in marketing. I'm not"},{"speaker":"Jacob Lundy","startTime":2190.57,"endTime":2193.8700000000003,"body":"looking to sell them anything."},{"speaker":"Jacob Lundy","startTime":2190.57,"endTime":2193.8700000000003,"body":"I'm not looking I want to"},{"speaker":"Jacob Lundy","startTime":2193.8700000000003,"endTime":2196.4500000000003,"body":"provide value to them. Let me"},{"speaker":"Jacob Lundy","startTime":2193.8700000000003,"endTime":2196.4500000000003,"body":"just start with that message."},{"speaker":"Jacob Lundy","startTime":2196.4500000000003,"endTime":2198.61,"body":"Let me just start with that"},{"speaker":"Jacob Lundy","startTime":2196.4500000000003,"endTime":2198.61,"body":"message. People might not"},{"speaker":"Jacob Lundy","startTime":2198.61,"endTime":2201.01,"body":"realize this too people might"},{"speaker":"Jacob Lundy","startTime":2198.61,"endTime":2201.01,"body":"not realize this too quick. I'm"},{"speaker":"Jacob Lundy","startTime":2201.01,"endTime":2204.2700000000004,"body":"just going to share my just so"},{"speaker":"Jacob Lundy","startTime":2201.01,"endTime":2204.2700000000004,"body":"we. Can look at the so we can"},{"speaker":"Jacob Lundy","startTime":2204.3300000000004,"endTime":2209.19,"body":"look at the capabilities you can"},{"speaker":"Jacob Lundy","startTime":2204.3300000000004,"endTime":2209.19,"body":"do here, capabilities you can do"},{"speaker":"Jacob Lundy","startTime":2209.19,"endTime":2215.3700000000003,"body":"here. So I'm gonna put, can I"},{"speaker":"Jacob Lundy","startTime":2209.19,"endTime":2215.3700000000003,"body":"put somebody that was"},{"speaker":"Jacob Lundy","startTime":2215.3700000000003,"endTime":2220.3500000000004,"body":"recommended in my memory, that"},{"speaker":"Jacob Lundy","startTime":2215.3700000000003,"endTime":2220.3500000000004,"body":"was recommended on the spot me?"},{"speaker":"Jacob Lundy","startTime":2220.3500000000004,"endTime":2224.4500000000003,"body":"But here's the key thing, so"},{"speaker":"Jacob Lundy","startTime":2220.3500000000004,"endTime":2224.4500000000003,"body":"let's say, I want to say,"},{"speaker":"Jacob Lundy","startTime":2224.4500000000003,"endTime":2227.57,"body":"connect with this person."},{"speaker":"Jacob Lundy","startTime":2224.4500000000003,"endTime":2227.57,"body":"Connect with the message button."},{"speaker":"Jacob Lundy","startTime":2227.63,"endTime":2231.9500000000003,"body":"That's where you message mail,"},{"speaker":"Jacob Lundy","startTime":2227.63,"endTime":2231.9500000000003,"body":"because we haven't connected. If"},{"speaker":"Jacob Lundy","startTime":2231.9500000000003,"endTime":2235.07,"body":"you click more though, and you"},{"speaker":"Jacob Lundy","startTime":2231.9500000000003,"endTime":2235.07,"body":"click, click More though, and"},{"speaker":"Jacob Lundy","startTime":2235.07,"endTime":2237.59,"body":"you click, connect, also have"},{"speaker":"Jacob Lundy","startTime":2235.07,"endTime":2237.59,"body":"the option to send, and you also"},{"speaker":"Jacob Lundy","startTime":2237.59,"endTime":2240.4700000000003,"body":"have the option. So if you're"},{"speaker":"Jacob Lundy","startTime":2237.59,"endTime":2240.4700000000003,"body":"thinking, I've only got so five,"},{"speaker":"Jacob Lundy","startTime":2240.53,"endTime":2245.4100000000003,"body":"only got five, I really want to"},{"speaker":"Jacob Lundy","startTime":2240.53,"endTime":2245.4100000000003,"body":"save those for some I still want"},{"speaker":"Jacob Lundy","startTime":2245.4100000000003,"endTime":2248.05,"body":"to connect with this person."},{"speaker":"Jacob Lundy","startTime":2245.4100000000003,"endTime":2248.05,"body":"They still want to connect. You"},{"speaker":"Jacob Lundy","startTime":2248.05,"endTime":2251.53,"body":"can still add a note that's"},{"speaker":"Jacob Lundy","startTime":2248.05,"endTime":2251.53,"body":"gonna add a note. 100 that, 300"},{"speaker":"Jacob Lundy","startTime":2252.01,"endTime":2255.7300000000005,"body":"characters. 200 300 characters,"},{"speaker":"Jacob Lundy","startTime":2252.01,"endTime":2255.7300000000005,"body":"depending on your subscription"},{"speaker":"Jacob Lundy","startTime":2255.7300000000005,"endTime":2256.3900000000003,"body":"with LinkedIn,"},{"speaker":"Tim Montague","startTime":2258.4300000000003,"endTime":2263.13,"body":"yeah, the the"},{"speaker":"Tim Montague","startTime":2258.4300000000003,"endTime":2263.13,"body":"inmate. The inmate is a bit of a"},{"speaker":"Tim Montague","startTime":2263.13,"endTime":2266.7300000000005,"body":"gamble. You know, not everybody"},{"speaker":"Tim Montague","startTime":2263.13,"endTime":2266.7300000000005,"body":"you know, not everybody their"},{"speaker":"Tim Montague","startTime":2266.7300000000005,"endTime":2272.3100000000004,"body":"inbox watches their inbox. But"},{"speaker":"Tim Montague","startTime":2266.7300000000005,"endTime":2272.3100000000004,"body":"so you know it's like any, any"},{"speaker":"Tim Montague","startTime":2272.3100000000004,"endTime":2276.4500000000003,"body":"you know it's like any, any"},{"speaker":"Tim Montague","startTime":2272.3100000000004,"endTime":2276.4500000000003,"body":"strategy for email you can"},{"speaker":"Tim Montague","startTime":2276.4500000000003,"endTime":2281.3100000000004,"body":"apply. Keep it short and sweet,"},{"speaker":"Tim Montague","startTime":2276.4500000000003,"endTime":2281.3100000000004,"body":"a catchy subject, a catchy"},{"speaker":"Tim Montague","startTime":2281.3100000000004,"endTime":2285.53,"body":"subject line, and then be, you"},{"speaker":"Tim Montague","startTime":2281.3100000000004,"endTime":2285.53,"body":"know, have some content, you"},{"speaker":"Tim Montague","startTime":2285.53,"endTime":2289.3100000000004,"body":"know, have some content or offer"},{"speaker":"Tim Montague","startTime":2285.53,"endTime":2289.3100000000004,"body":"that's relevant. What frustrates"},{"speaker":"Tim Montague","startTime":2289.3100000000004,"endTime":2291.4100000000003,"body":"me? I guess, you know, what"},{"speaker":"Tim Montague","startTime":2289.3100000000004,"endTime":2291.4100000000003,"body":"frustrates me, I guess,"},{"speaker":"Tim Montague","startTime":2291.4100000000003,"endTime":2294.65,"body":"LinkedIn. Right about Jacob?"},{"speaker":"Tim Montague","startTime":2291.4100000000003,"endTime":2294.65,"body":"LinkedIn, right now, Jacob is"},{"speaker":"Tim Montague","startTime":2294.65,"endTime":2297.8900000000003,"body":"all of the service providers,"},{"speaker":"Tim Montague","startTime":2294.65,"endTime":2297.8900000000003,"body":"all of the service providers who"},{"speaker":"Tim Montague","startTime":2297.8900000000003,"endTime":2301.9100000000003,"body":"are pestering me day in and day"},{"speaker":"Tim Montague","startTime":2297.8900000000003,"endTime":2301.9100000000003,"body":"out, especially consult,"},{"speaker":"Tim Montague","startTime":2301.9100000000003,"endTime":2304.09,"body":"especially with Coach"},{"speaker":"Tim Montague","startTime":2301.9100000000003,"endTime":2304.09,"body":"consultants who work with"},{"speaker":"Tim Montague","startTime":2304.09,"endTime":2307.9900000000002,"body":"coaches. For example, I have a"},{"speaker":"Tim Montague","startTime":2304.09,"endTime":2307.9900000000002,"body":"coach. I help solar installers"},{"speaker":"Tim Montague","startTime":2307.9900000000002,"endTime":2311.65,"body":"residents grow from residential,"},{"speaker":"Tim Montague","startTime":2307.9900000000002,"endTime":2311.65,"body":"large, small commercial into"},{"speaker":"Tim Montague","startTime":2311.65,"endTime":2314.71,"body":"large. CNI with tools and"},{"speaker":"Tim Montague","startTime":2311.65,"endTime":2314.71,"body":"technology consulting, and I do"},{"speaker":"Tim Montague","startTime":2314.71,"endTime":2318.2500000000005,"body":"project consulting. And most of"},{"speaker":"Tim Montague","startTime":2314.71,"endTime":2318.2500000000005,"body":"these people have no idea. Most"},{"speaker":"Tim Montague","startTime":2318.2500000000005,"endTime":2321.3700000000003,"body":"of these people have no idea"},{"speaker":"Tim Montague","startTime":2318.2500000000005,"endTime":2321.3700000000003,"body":"what I do. They just see that"},{"speaker":"Tim Montague","startTime":2321.3700000000003,"endTime":2324.09,"body":"I'm a business coach in my"},{"speaker":"Tim Montague","startTime":2321.3700000000003,"endTime":2324.09,"body":"profile, and they start"},{"speaker":"Tim Montague","startTime":2324.09,"endTime":2327.51,"body":"messaging, sending me automated"},{"speaker":"Tim Montague","startTime":2324.09,"endTime":2327.51,"body":"and then my box gets and then my"},{"speaker":"Tim Montague","startTime":2327.63,"endTime":2332.55,"body":"box gets very crowded with"},{"speaker":"Tim Montague","startTime":2327.63,"endTime":2332.55,"body":"mostly noise. So this is one of"},{"speaker":"Tim Montague","startTime":2332.55,"endTime":2334.9500000000003,"body":"the double edges. So this is one"},{"speaker":"Tim Montague","startTime":2332.55,"endTime":2334.9500000000003,"body":"of the double edges, like, if"},{"speaker":"Tim Montague","startTime":2334.9500000000003,"endTime":2337.11,"body":"you're going to be active on"},{"speaker":"Tim Montague","startTime":2334.9500000000003,"endTime":2337.11,"body":"them, to deal with some of"},{"speaker":"Tim Montague","startTime":2337.11,"endTime":2339.63,"body":"you're going to have to deal"},{"speaker":"Tim Montague","startTime":2337.11,"endTime":2339.63,"body":"with some of this noise, and you"},{"speaker":"Tim Montague","startTime":2339.63,"endTime":2343.4300000000003,"body":"just ignore it. I don't know the"},{"speaker":"Tim Montague","startTime":2339.63,"endTime":2343.4300000000003,"body":"cold message, most of the cold"},{"speaker":"Tim Montague","startTime":2343.4300000000003,"endTime":2346.01,"body":"message, I make many valuable"},{"speaker":"Tim Montague","startTime":2343.4300000000003,"endTime":2346.01,"body":"connections, but I make many"},{"speaker":"Tim Montague","startTime":2346.01,"endTime":2348.8300000000004,"body":"valuable connections on"},{"speaker":"Tim Montague","startTime":2346.01,"endTime":2348.8300000000004,"body":"LinkedIn, trust me in that"},{"speaker":"Tim Montague","startTime":2348.8300000000004,"endTime":2352.67,"body":"regard, and you and I connected"},{"speaker":"Tim Montague","startTime":2348.8300000000004,"endTime":2352.67,"body":"you and I connected on LinkedIn."},{"speaker":"Tim Montague","startTime":2352.67,"endTime":2356.69,"body":"I mean you and I you and I"},{"speaker":"Tim Montague","startTime":2352.67,"endTime":2356.69,"body":"interacted you and I interacted"},{"speaker":"Tim Montague","startTime":2356.8100000000004,"endTime":2360.3500000000004,"body":"around it, a interview that I"},{"speaker":"Tim Montague","startTime":2356.8100000000004,"endTime":2360.3500000000004,"body":"did last year or two years ago,"},{"speaker":"Tim Montague","startTime":2360.7700000000004,"endTime":2365.53,"body":"last year or two years ago, I"},{"speaker":"Tim Montague","startTime":2360.7700000000004,"endTime":2365.53,"body":"can't remember it was Yeah. So,"},{"speaker":"Tim Montague","startTime":2367.4500000000003,"endTime":2368.05,"body":"yeah, go"},{"speaker":"Jacob Lundy","startTime":2369.55,"endTime":2375.01,"body":"ahead, before I"},{"speaker":"Jacob Lundy","startTime":2369.55,"endTime":2375.01,"body":"just Yeah. So, of course we're"},{"speaker":"Jacob Lundy","startTime":2375.01,"endTime":2378.55,"body":"looking at in males. Of course"},{"speaker":"Jacob Lundy","startTime":2375.01,"endTime":2378.55,"body":"we're looking at in males. One"},{"speaker":"Jacob Lundy","startTime":2378.55,"endTime":2383.61,"body":"thing that is a great free"},{"speaker":"Jacob Lundy","startTime":2378.55,"endTime":2383.61,"body":"resource, you're trying to ramp"},{"speaker":"Jacob Lundy","startTime":2383.61,"endTime":2388.71,"body":"up your email. To ramp up you"},{"speaker":"Jacob Lundy","startTime":2383.61,"endTime":2388.71,"body":"want a creative gets. You want a"},{"speaker":"Jacob Lundy","startTime":2388.71,"endTime":2392.07,"body":"creative, catchy way you can use"},{"speaker":"Jacob Lundy","startTime":2388.71,"endTime":2392.07,"body":"something that is you can use"},{"speaker":"Jacob Lundy","startTime":2392.07,"endTime":2397.9500000000003,"body":"something com, subject, SUV, J,"},{"speaker":"Jacob Lundy","startTime":2392.07,"endTime":2397.9500000000003,"body":"E, C, T, S, U, wine.com, CT,"},{"speaker":"Jacob Lundy","startTime":2398.01,"endTime":2405.15,"body":"phone up right now on our"},{"speaker":"Jacob Lundy","startTime":2398.01,"endTime":2405.15,"body":"screen, it's going up. Freelson,"},{"speaker":"Jacob Lundy","startTime":2405.15,"endTime":2413.03,"body":"built this great, yeah, great"},{"speaker":"Jacob Lundy","startTime":2405.15,"endTime":2413.03,"body":"leader, mentors in my career."},{"speaker":"Jacob Lundy","startTime":2413.03,"endTime":2417.4700000000003,"body":"And actually I've used this, and"},{"speaker":"Jacob Lundy","startTime":2413.03,"endTime":2417.4700000000003,"body":"actually I've used this to"},{"speaker":"Jacob Lundy","startTime":2417.4700000000003,"endTime":2421.7900000000004,"body":"random a job, surprisingly, a"},{"speaker":"Jacob Lundy","startTime":2417.4700000000003,"endTime":2421.7900000000004,"body":"job hiring manager said, like"},{"speaker":"Jacob Lundy","startTime":2421.7900000000004,"endTime":2424.57,"body":"the I saw your application out"},{"speaker":"Jacob Lundy","startTime":2421.7900000000004,"endTime":2424.57,"body":"of hundreds of I saw your"},{"speaker":"Jacob Lundy","startTime":2424.57,"endTime":2427.63,"body":"application out of hundreds of"},{"speaker":"Jacob Lundy","startTime":2424.57,"endTime":2427.63,"body":"others. Catchy, got me the"},{"speaker":"Jacob Lundy","startTime":2427.63,"endTime":2432.9700000000003,"body":"interview. So still want to use"},{"speaker":"Jacob Lundy","startTime":2427.63,"endTime":2432.9700000000003,"body":"in mail. If I still want to come"},{"speaker":"Jacob Lundy","startTime":2432.9700000000003,"endTime":2436.3900000000003,"body":"somewhere, they'll give you a"},{"speaker":"Jacob Lundy","startTime":2432.9700000000003,"endTime":2436.3900000000003,"body":"screen. See what this comes up."},{"speaker":"Jacob Lundy","startTime":2436.3900000000003,"endTime":2438.13,"body":"Tell you if it's a good subject"},{"speaker":"Jacob Lundy","startTime":2436.3900000000003,"endTime":2438.13,"body":"line"},{"speaker":"Tim Montague","startTime":2438.13,"endTime":2441.9100000000003,"body":"or not. Well,"},{"speaker":"Tim Montague","startTime":2438.13,"endTime":2441.9100000000003,"body":"Jacob, we're well. Jacob, time"},{"speaker":"Tim Montague","startTime":2441.9100000000003,"endTime":2446.67,"body":"here, I was almost out of time"},{"speaker":"Tim Montague","startTime":2441.9100000000003,"endTime":2446.67,"body":"here. I want to know how they"},{"speaker":"Tim Montague","startTime":2446.67,"endTime":2449.19,"body":"can benefit from your service."},{"speaker":"Tim Montague","startTime":2446.67,"endTime":2449.19,"body":"About your services. 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Well, check out"},{"speaker":"Tim Montague","startTime":2523.67,"endTime":2527.69,"body":"all of our content called clean."},{"speaker":"Tim Montague","startTime":2523.67,"endTime":2527.69,"body":"Please give us a rating."},{"speaker":"Tim Montague","startTime":2527.69,"endTime":2532.07,"body":"Interview on Alice on YouTube."},{"speaker":"Tim Montague","startTime":2527.69,"endTime":2532.07,"body":"Give us a thumb. Follow us on"},{"speaker":"Tim Montague","startTime":2532.3700000000003,"endTime":2536.03,"body":"YouTube. Tell a friend about the"},{"speaker":"Tim Montague","startTime":2532.3700000000003,"endTime":2536.03,"body":"show. Three I host a week now,"},{"speaker":"Tim Montague","startTime":2536.03,"endTime":2539.51,"body":"three interviews a week now. On"},{"speaker":"Tim Montague","startTime":2536.03,"endTime":2539.51,"body":"the Clean Power Hour, we're"},{"speaker":"Tim Montague","startTime":2539.51,"endTime":2542.71,"body":"dropping Tuesday, Wednesday"},{"speaker":"Tim Montague","startTime":2539.51,"endTime":2542.71,"body":"shows, Tuesday, Wednesday, every"},{"speaker":"Tim Montague","startTime":2542.71,"endTime":2546.55,"body":"week, Thursday. Check it out."},{"speaker":"Tim Montague","startTime":2542.71,"endTime":2546.55,"body":"Every week, check it out. Power"},{"speaker":"Tim Montague","startTime":2546.55,"endTime":2549.4900000000002,"body":"hour.com, and reach out to me on"},{"speaker":"Tim Montague","startTime":2546.55,"endTime":2549.4900000000002,"body":"LinkedIn. I love hearing from"},{"speaker":"Tim Montague","startTime":2549.4900000000002,"endTime":2554.9500000000003,"body":"thank you so much. Thank you so"},{"speaker":"Tim Montague","startTime":2549.4900000000002,"endTime":2554.9500000000003,"body":"much. Great show on LinkedIn,"},{"speaker":"Tim Montague","startTime":2554.9500000000003,"endTime":2557.9500000000003,"body":"growth hacks, and I'm Tim"},{"speaker":"Tim Montague","startTime":2554.9500000000003,"endTime":2557.9500000000003,"body":"Montague, let's grow solar"},{"speaker":"Tim Montague","startTime":2558.01,"endTime":2559.4500000000003,"body":"storage. Take care, everybody."},{"speaker":"Tim Montague","startTime":2558.01,"endTime":2559.4500000000003,"body":"You."}]}