Going Inside a 21st Century Branch

From modern play areas for children to state-of-the-art discovery bars for adults, HOMEBANK of Palmyra, Missouri, is putting a stronger emphasis on the entire customer experience in its branches—and the results have been quite positive. We discuss branch optimization strategies with Joe Thomas, chief executive officer and chairman of the board, and Caly Cramsey, chief financial officer and director of customer support at HOMEBANK.

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