[Interview] - Million Dollar Contracting by Kim Hopkins - Part 5 - BPMP #165 Artwork

The Battle Plan Marketing Podcast

Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambrose, host, speaker, and owner of Battle Plan Marketing LLC, has over 30 years experience in sales and marketing and over a decade in digital marketing and search engine optimization. Get more information at our website at https://www.battleplan-marketing.com.

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The Battle Plan Marketing Podcast

[Interview] - Million Dollar Contracting by Kim Hopkins - Part 5 - BPMP #165

April 30, 2025 • Mark Ambrose • Season 1 • Episode 165

In this interview we explore Chapter 5 on Promotions of this “Million Dollar Contracting” book review series with special guest and author, Kim Hopkins, Founder & owner of The Electric Connection out of Los Angeles CA.

40+ years of promotional wisdom was shared once again in this episode. What channels wasted money and where he found his best returns through the decades.

Kim talked about growing repeat and referral business from past customers through maintenance contracts / service agreements, referral programs, newsletters, specials, and more.

Simple yet highly effective things like stickers, promotional items, signs, truck wraps and more.

Relationship strategies and the power of establishing many referral sources are touched on again.

More of the good stuff here. Enjoy!

Buy The Book:
https://www.amazon.com/Million-Dollar-Contracting-Business-Financial/dp/B0CYHF7WD8/

Guest Website:
https://www.theelectricconnection.com/

For more podcast episodes, visit
www.battleplan-marketing.com/podcast/

Grow Sales Without Ads:
https://plumber-dominance.com/reactivation

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