Episode 22 Tap In: Successful consumer issues hijacking

Issues hijacking is one of those classic PR agency terms, but what actually is it, and why is it a crucial part of any best-in-class press office campaign?

This episode is all about the humble issues hijack, an important but often under appreciated tactic. We talk about the best ways to hijack the cultural conversation and provide useful hints and tips to get you started from our global Tap In team. If you’re running a consumer focused marketing or communications campaign, this is the podcast for you. 

Andrew is joined by A+P London's Emma Poleszuk and Taylor Burke to discuss how brands can really nail the perfect issues hijack.

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